{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.0,"endTime":3.03,"body":"Whenever I've"},{"speaker":"Annemie Tonken","startTime":0.0,"endTime":3.03,"body":"raised the topic of SEO with"},{"speaker":"Annemie Tonken","startTime":3.06,"endTime":7.2,"body":"other photographers, I see this"},{"speaker":"Annemie Tonken","startTime":3.06,"endTime":7.2,"body":"kind of look come over their"},{"speaker":"Annemie Tonken","startTime":7.2,"endTime":11.31,"body":"face where their eyes get a"},{"speaker":"Annemie Tonken","startTime":7.2,"endTime":11.31,"body":"little glassy and far away. And"},{"speaker":"Annemie Tonken","startTime":11.34,"endTime":15.51,"body":"I can tell that their brain is"},{"speaker":"Annemie Tonken","startTime":11.34,"endTime":15.51,"body":"going very quickly into fight or"},{"speaker":"Annemie Tonken","startTime":15.51,"endTime":19.23,"body":"flight mode where they want to"},{"speaker":"Annemie Tonken","startTime":15.51,"endTime":19.23,"body":"either tell me, like, look, I"},{"speaker":"Annemie Tonken","startTime":19.23,"endTime":23.46,"body":"don't really care, that's not my"},{"speaker":"Annemie Tonken","startTime":19.23,"endTime":23.46,"body":"thing, or they just want to find"},{"speaker":"Annemie Tonken","startTime":23.46,"endTime":27.57,"body":"a way to get out of the"},{"speaker":"Annemie Tonken","startTime":23.46,"endTime":27.57,"body":"conversation. And typically, as"},{"speaker":"Annemie Tonken","startTime":27.57,"endTime":32.34,"body":"a podcaster, I am dedicated to"},{"speaker":"Annemie Tonken","startTime":27.57,"endTime":32.34,"body":"finding topics that are"},{"speaker":"Annemie Tonken","startTime":32.34,"endTime":36.36,"body":"interesting to you, right? Like,"},{"speaker":"Annemie Tonken","startTime":32.34,"endTime":36.36,"body":"I want you to listen to the"},{"speaker":"Annemie Tonken","startTime":36.36,"endTime":38.91,"body":"show, I want you to enjoy the"},{"speaker":"Annemie Tonken","startTime":36.36,"endTime":38.91,"body":"show, I want you to get value"},{"speaker":"Annemie Tonken","startTime":38.91,"endTime":42.03,"body":"out of the show. And that's not"},{"speaker":"Annemie Tonken","startTime":38.91,"endTime":42.03,"body":"going to happen if you tune out."},{"speaker":"Annemie Tonken","startTime":42.03,"endTime":46.32,"body":"But the reason that I keep"},{"speaker":"Annemie Tonken","startTime":42.03,"endTime":46.32,"body":"coming back to SEO as a topic is"},{"speaker":"Annemie Tonken","startTime":46.32,"endTime":51.48,"body":"because I know from personal"},{"speaker":"Annemie Tonken","startTime":46.32,"endTime":51.48,"body":"experience, just how valuable a"},{"speaker":"Annemie Tonken","startTime":51.48,"endTime":58.8,"body":"few minor, relatively low impact"},{"speaker":"Annemie Tonken","startTime":51.48,"endTime":58.8,"body":"activities on your end can be."},{"speaker":"Annemie Tonken","startTime":58.98,"endTime":61.95,"body":"On the backside, when it comes"},{"speaker":"Annemie Tonken","startTime":58.98,"endTime":61.95,"body":"to you getting inquiries into"},{"speaker":"Annemie Tonken","startTime":61.95,"endTime":65.04,"body":"your business. Everybody wants"},{"speaker":"Annemie Tonken","startTime":61.95,"endTime":65.04,"body":"to know, like, how do I get more"},{"speaker":"Annemie Tonken","startTime":65.04,"endTime":68.76,"body":"inquiries? How can I reach more"},{"speaker":"Annemie Tonken","startTime":65.04,"endTime":68.76,"body":"people, this is a really solid"},{"speaker":"Annemie Tonken","startTime":68.76,"endTime":73.86,"body":"strategy that you have full"},{"speaker":"Annemie Tonken","startTime":68.76,"endTime":73.86,"body":"control over, right? The trick"},{"speaker":"Annemie Tonken","startTime":74.01,"endTime":77.67,"body":"is knowing the rules of the"},{"speaker":"Annemie Tonken","startTime":74.01,"endTime":77.67,"body":"game. And this is where I think"},{"speaker":"Annemie Tonken","startTime":77.7,"endTime":80.73,"body":"a lot of people get turned off,"},{"speaker":"Annemie Tonken","startTime":77.7,"endTime":80.73,"body":"they get scared off because it"},{"speaker":"Annemie Tonken","startTime":80.73,"endTime":85.08,"body":"seems like something that is too"},{"speaker":"Annemie Tonken","startTime":80.73,"endTime":85.08,"body":"big for their tiny business,"},{"speaker":"Annemie Tonken","startTime":85.08,"endTime":89.28,"body":"right? This is like, Oh, well,"},{"speaker":"Annemie Tonken","startTime":85.08,"endTime":89.28,"body":"you know, these big companies"},{"speaker":"Annemie Tonken","startTime":89.28,"endTime":93.09,"body":"have entire teams dedicated to"},{"speaker":"Annemie Tonken","startTime":89.28,"endTime":93.09,"body":"optimizing their websites. And"},{"speaker":"Annemie Tonken","startTime":93.09,"endTime":96.99,"body":"that is true. But we are not in"},{"speaker":"Annemie Tonken","startTime":93.09,"endTime":96.99,"body":"competition with those big"},{"speaker":"Annemie Tonken","startTime":97.02,"endTime":99.63,"body":"companies, right? We're in"},{"speaker":"Annemie Tonken","startTime":97.02,"endTime":99.63,"body":"competition with other"},{"speaker":"Annemie Tonken","startTime":99.63,"endTime":104.46,"body":"photographers. We've all heard"},{"speaker":"Annemie Tonken","startTime":99.63,"endTime":104.46,"body":"that. That old joke about like"},{"speaker":"Annemie Tonken","startTime":104.49,"endTime":107.61,"body":"the guy's putting on his"},{"speaker":"Annemie Tonken","startTime":104.49,"endTime":107.61,"body":"sneakers. And his friend says,"},{"speaker":"Annemie Tonken","startTime":107.61,"endTime":110.1,"body":"What are you doing, those shoes"},{"speaker":"Annemie Tonken","startTime":107.61,"endTime":110.1,"body":"aren't going to help you outrun"},{"speaker":"Annemie Tonken","startTime":110.1,"endTime":113.61,"body":"the bear. And the friend says,"},{"speaker":"Annemie Tonken","startTime":110.1,"endTime":113.61,"body":"No, I don't have to outrun the"},{"speaker":"Annemie Tonken","startTime":113.61,"endTime":118.8,"body":"bear, I just have to outrun you."},{"speaker":"Annemie Tonken","startTime":113.61,"endTime":118.8,"body":"So not to inspire lots of"},{"speaker":"Annemie Tonken","startTime":118.83,"endTime":122.58,"body":"competitive thoughts about the"},{"speaker":"Annemie Tonken","startTime":118.83,"endTime":122.58,"body":"people around you. However,"},{"speaker":"Annemie Tonken","startTime":122.73,"endTime":127.68,"body":"getting found on Google is for"},{"speaker":"Annemie Tonken","startTime":122.73,"endTime":127.68,"body":"sure. One of the best ways to"},{"speaker":"Annemie Tonken","startTime":127.68,"endTime":132.03,"body":"get your business in front of"},{"speaker":"Annemie Tonken","startTime":127.68,"endTime":132.03,"body":"more people. And in the sense"},{"speaker":"Annemie Tonken","startTime":132.03,"endTime":136.23,"body":"that we are in competition with"},{"speaker":"Annemie Tonken","startTime":132.03,"endTime":136.23,"body":"our fellow photographers in our"},{"speaker":"Annemie Tonken","startTime":136.23,"endTime":141.33,"body":"geographic area. The real race"},{"speaker":"Annemie Tonken","startTime":136.23,"endTime":141.33,"body":"is who's getting ranked first,"},{"speaker":"Annemie Tonken","startTime":141.33,"endTime":144.84,"body":"second, and third, who's getting"},{"speaker":"Annemie Tonken","startTime":141.33,"endTime":144.84,"body":"ranked on that first page of"},{"speaker":"Annemie Tonken","startTime":144.84,"endTime":150.84,"body":"Google. These are standings that"},{"speaker":"Annemie Tonken","startTime":144.84,"endTime":150.84,"body":"you have control over today. My"},{"speaker":"Annemie Tonken","startTime":150.84,"endTime":155.07,"body":"guest is Chris Dawkins. Chris is"},{"speaker":"Annemie Tonken","startTime":150.84,"endTime":155.07,"body":"an SEO consultant. He has been"},{"speaker":"Annemie Tonken","startTime":155.07,"endTime":159.3,"body":"working in the field of SEO for"},{"speaker":"Annemie Tonken","startTime":155.07,"endTime":159.3,"body":"decades. So he really knows his"},{"speaker":"Annemie Tonken","startTime":159.3,"endTime":162.9,"body":"stuff. But beyond that, he's"},{"speaker":"Annemie Tonken","startTime":159.3,"endTime":162.9,"body":"also married to a family"},{"speaker":"Annemie Tonken","startTime":162.9,"endTime":167.58,"body":"photographer and has built his"},{"speaker":"Annemie Tonken","startTime":162.9,"endTime":167.58,"body":"wife's website in such a way"},{"speaker":"Annemie Tonken","startTime":167.58,"endTime":172.05,"body":"that she has never had to do any"},{"speaker":"Annemie Tonken","startTime":167.58,"endTime":172.05,"body":"active marketing to get leads."},{"speaker":"Annemie Tonken","startTime":172.41,"endTime":176.46,"body":"Chris has an amazing wealth of"},{"speaker":"Annemie Tonken","startTime":172.41,"endTime":176.46,"body":"knowledge. And what that means"},{"speaker":"Annemie Tonken","startTime":176.46,"endTime":180.3,"body":"for you is that today's"},{"speaker":"Annemie Tonken","startTime":176.46,"endTime":180.3,"body":"discussion is going to be filled"},{"speaker":"Annemie Tonken","startTime":180.33,"endTime":184.98,"body":"with actionable tactics that"},{"speaker":"Annemie Tonken","startTime":180.33,"endTime":184.98,"body":"have a big impact. So grab your"},{"speaker":"Annemie Tonken","startTime":184.98,"endTime":190.44,"body":"notebook, grab a cup of coffee,"},{"speaker":"Annemie Tonken","startTime":184.98,"endTime":190.44,"body":"and let's dive in. Welcome to"},{"speaker":"Annemie Tonken","startTime":190.44,"endTime":194.1,"body":"this can't be that hard. My name"},{"speaker":"Annemie Tonken","startTime":190.44,"endTime":194.1,"body":"is Annemie Tonken. And I help"},{"speaker":"Annemie Tonken","startTime":194.1,"endTime":197.31,"body":"photographers run profitable,"},{"speaker":"Annemie Tonken","startTime":194.1,"endTime":197.31,"body":"sustainable businesses that they"},{"speaker":"Annemie Tonken","startTime":197.31,"endTime":202.02,"body":"love. Each week on the podcast,"},{"speaker":"Annemie Tonken","startTime":197.31,"endTime":202.02,"body":"I cover simple, actionable"},{"speaker":"Annemie Tonken","startTime":202.02,"endTime":205.17,"body":"strategies and systems that"},{"speaker":"Annemie Tonken","startTime":202.02,"endTime":205.17,"body":"photographers at every level of"},{"speaker":"Annemie Tonken","startTime":205.17,"endTime":208.98,"body":"experience can use to earn more"},{"speaker":"Annemie Tonken","startTime":205.17,"endTime":208.98,"body":"money in a more sustainable way."},{"speaker":"Annemie Tonken","startTime":209.91,"endTime":212.88,"body":"Running a photography business"},{"speaker":"Annemie Tonken","startTime":209.91,"endTime":212.88,"body":"doesn't have to be that hard."},{"speaker":"Annemie Tonken","startTime":213.33,"endTime":220.92,"body":"You can do it. And I can show"},{"speaker":"Annemie Tonken","startTime":213.33,"endTime":220.92,"body":"you how. Chris Dawkins, welcome"},{"speaker":"Annemie Tonken","startTime":220.92,"endTime":222.93,"body":"to this can't be that hard. How"},{"speaker":"Annemie Tonken","startTime":220.92,"endTime":222.93,"body":"are you today?"},{"speaker":"Chris Dawkins","startTime":223.17,"endTime":224.46,"body":"I'm doing well."},{"speaker":"Chris Dawkins","startTime":223.17,"endTime":224.46,"body":"How are you?"},{"speaker":"Annemie Tonken","startTime":224.489,"endTime":228.749,"body":"I'm doing well."},{"speaker":"Annemie Tonken","startTime":224.489,"endTime":228.749,"body":"I am excited for what I know is"},{"speaker":"Annemie Tonken","startTime":228.749,"endTime":234.419,"body":"going to be one of those aha"},{"speaker":"Annemie Tonken","startTime":228.749,"endTime":234.419,"body":"packed episodes. We're talking"},{"speaker":"Annemie Tonken","startTime":234.419,"endTime":239.579,"body":"about SEO, we're talking about"},{"speaker":"Annemie Tonken","startTime":234.419,"endTime":239.579,"body":"the, the overwhelm that it can"},{"speaker":"Annemie Tonken","startTime":239.579,"endTime":243.149,"body":"present and how we can kind of"},{"speaker":"Annemie Tonken","startTime":239.579,"endTime":243.149,"body":"get that to the other side. So"},{"speaker":"Annemie Tonken","startTime":243.149,"endTime":244.259,"body":"it's gonna be a juicy one."},{"speaker":"Chris Dawkins","startTime":244.29,"endTime":246.96,"body":"Yes, exactly."},{"speaker":"Chris Dawkins","startTime":244.29,"endTime":246.96,"body":"Thank you. Thank you so much for"},{"speaker":"Chris Dawkins","startTime":246.96,"endTime":248.67,"body":"having me. I'm excited to be"},{"speaker":"Chris Dawkins","startTime":246.96,"endTime":248.67,"body":"here. Yeah."},{"speaker":"Annemie Tonken","startTime":248.7,"endTime":251.76,"body":"Well, I'd love"},{"speaker":"Annemie Tonken","startTime":248.7,"endTime":251.76,"body":"to start by having you just, you"},{"speaker":"Annemie Tonken","startTime":251.76,"endTime":254.91,"body":"know, give us a little bit of"},{"speaker":"Annemie Tonken","startTime":251.76,"endTime":254.91,"body":"background, the story of how you"},{"speaker":"Annemie Tonken","startTime":254.91,"endTime":258.33,"body":"came to be a podcaster. Is that"},{"speaker":"Annemie Tonken","startTime":254.91,"endTime":258.33,"body":"is a great one. And I love the"},{"speaker":"Annemie Tonken","startTime":258.33,"endTime":261.03,"body":"name of your podcast, maybe more"},{"speaker":"Annemie Tonken","startTime":258.33,"endTime":261.03,"body":"than any other. Yeah,"},{"speaker":"Chris Dawkins","startTime":261.029,"endTime":263.849,"body":"so my name is"},{"speaker":"Chris Dawkins","startTime":261.029,"endTime":263.849,"body":"Chris. I'm married to Meredith"},{"speaker":"Chris Dawkins","startTime":263.849,"endTime":267.209,"body":"sinner, a family photographer."},{"speaker":"Chris Dawkins","startTime":263.849,"endTime":267.209,"body":"I've been an SEO consultant for"},{"speaker":"Chris Dawkins","startTime":267.209,"endTime":270.989,"body":"many years. And when I met"},{"speaker":"Chris Dawkins","startTime":267.209,"endTime":270.989,"body":"Meredith, I created a website"},{"speaker":"Chris Dawkins","startTime":270.989,"endTime":274.379,"body":"for her. I optimized it since"},{"speaker":"Chris Dawkins","startTime":270.989,"endTime":274.379,"body":"then she's gotten enough organic"},{"speaker":"Chris Dawkins","startTime":274.379,"endTime":276.779,"body":"traffic that she hasn't really"},{"speaker":"Chris Dawkins","startTime":274.379,"endTime":276.779,"body":"had to worry about marketing."},{"speaker":"Chris Dawkins","startTime":276.779,"endTime":281.459,"body":"She has taken lots of courses."},{"speaker":"Chris Dawkins","startTime":276.779,"endTime":281.459,"body":"She does work on her sales and"},{"speaker":"Chris Dawkins","startTime":281.459,"endTime":284.099,"body":"other aspects of her business."},{"speaker":"Chris Dawkins","startTime":281.459,"endTime":284.099,"body":"But she has never really had to"},{"speaker":"Chris Dawkins","startTime":284.099,"endTime":287.459,"body":"worry about getting new clients."},{"speaker":"Chris Dawkins","startTime":284.099,"endTime":287.459,"body":"So she often tells me though,"},{"speaker":"Chris Dawkins","startTime":287.459,"endTime":291.149,"body":"about what she hears in classes"},{"speaker":"Chris Dawkins","startTime":287.459,"endTime":291.149,"body":"in terms of SEO. And I've always"},{"speaker":"Chris Dawkins","startTime":291.149,"endTime":293.009,"body":"said for years, I've said the"},{"speaker":"Chris Dawkins","startTime":291.149,"endTime":293.009,"body":"same thing. I hear their"},{"speaker":"Chris Dawkins","startTime":293.009,"endTime":295.259,"body":"comments. I'm like, oh, that's"},{"speaker":"Chris Dawkins","startTime":293.009,"endTime":295.259,"body":"kind of old. That's not so"},{"speaker":"Chris Dawkins","startTime":295.259,"endTime":298.319,"body":"great. That's whatever. And I"},{"speaker":"Chris Dawkins","startTime":295.259,"endTime":298.319,"body":"was talking to her one day on"},{"speaker":"Chris Dawkins","startTime":298.319,"endTime":300.779,"body":"the phone. I was in my office"},{"speaker":"Chris Dawkins","startTime":298.319,"endTime":300.779,"body":"and she He was at home and she"},{"speaker":"Chris Dawkins","startTime":300.779,"endTime":303.359,"body":"was saying something that she"},{"speaker":"Chris Dawkins","startTime":300.779,"endTime":303.359,"body":"had learned in a herd in a"},{"speaker":"Chris Dawkins","startTime":303.359,"endTime":305.759,"body":"recent class. And I was like,"},{"speaker":"Chris Dawkins","startTime":303.359,"endTime":305.759,"body":"oh, that's I was explained to"},{"speaker":"Chris Dawkins","startTime":305.759,"endTime":308.339,"body":"her why it was not the greatest"},{"speaker":"Chris Dawkins","startTime":305.759,"endTime":308.339,"body":"wasn't. And in the middle of"},{"speaker":"Chris Dawkins","startTime":308.339,"endTime":311.579,"body":"that conversation, so why don't"},{"speaker":"Chris Dawkins","startTime":308.339,"endTime":311.579,"body":"we do a podcast about this? Just"},{"speaker":"Chris Dawkins","startTime":311.579,"endTime":314.339,"body":"do this. I'll just kind of"},{"speaker":"Chris Dawkins","startTime":311.579,"endTime":314.339,"body":"debunk SEO myths. And she said,"},{"speaker":"Chris Dawkins","startTime":314.339,"endTime":317.429,"body":"Okay, so we did a podcast the"},{"speaker":"Chris Dawkins","startTime":314.339,"endTime":317.429,"body":"next day, I just scheduled a"},{"speaker":"Chris Dawkins","startTime":317.429,"endTime":320.279,"body":"zoom call, we recorded it,"},{"speaker":"Chris Dawkins","startTime":317.429,"endTime":320.279,"body":"because otherwise I was afraid."},{"speaker":"Chris Dawkins","startTime":320.579,"endTime":324.959,"body":"I'll just analyze it to happen."},{"speaker":"Chris Dawkins","startTime":320.579,"endTime":324.959,"body":"So I was like, let's just go we"},{"speaker":"Chris Dawkins","startTime":324.959,"endTime":327.989,"body":"did that. Put it online, we"},{"speaker":"Chris Dawkins","startTime":324.959,"endTime":327.989,"body":"announced it to a small I think"},{"speaker":"Chris Dawkins","startTime":327.989,"endTime":331.229,"body":"we actually announced it to the"},{"speaker":"Chris Dawkins","startTime":327.989,"endTime":331.229,"body":"family narrative Facebook page."},{"speaker":"Chris Dawkins","startTime":331.229,"endTime":334.649,"body":"We didn't remember one or two,"},{"speaker":"Chris Dawkins","startTime":331.229,"endTime":334.649,"body":"one or two episodes, because I"},{"speaker":"Chris Dawkins","startTime":334.649,"endTime":338.729,"body":"didn't know is anybody gonna"},{"speaker":"Chris Dawkins","startTime":334.649,"endTime":338.729,"body":"care about this? So put on like,"},{"speaker":"Chris Dawkins","startTime":338.729,"endTime":342.089,"body":"feedback was really good. So"},{"speaker":"Chris Dawkins","startTime":338.729,"endTime":342.089,"body":"okay, let's keep doing it. And"},{"speaker":"Chris Dawkins","startTime":342.359,"endTime":345.659,"body":"at that point, it had no name"},{"speaker":"Chris Dawkins","startTime":342.359,"endTime":345.659,"body":"right was nothing. But during"},{"speaker":"Chris Dawkins","startTime":345.659,"endTime":348.269,"body":"that first episode, one of the"},{"speaker":"Chris Dawkins","startTime":345.659,"endTime":348.269,"body":"first things we did was we"},{"speaker":"Chris Dawkins","startTime":348.269,"endTime":350.789,"body":"introduced ourselves and"},{"speaker":"Chris Dawkins","startTime":348.269,"endTime":350.789,"body":"Meredith introduced herself and"},{"speaker":"Chris Dawkins","startTime":350.789,"endTime":353.309,"body":"said, and then said, I'm married"},{"speaker":"Chris Dawkins","startTime":350.789,"endTime":353.309,"body":"as husband as a Meritus."},{"speaker":"Chris Dawkins","startTime":353.309,"endTime":357.179,"body":"Husband. There it is. So the"},{"speaker":"Chris Dawkins","startTime":353.309,"endTime":357.179,"body":"name of the podcast and website"},{"speaker":"Chris Dawkins","startTime":357.179,"endTime":359.279,"body":"is married his husband. That"},{"speaker":"Chris Dawkins","startTime":357.179,"endTime":359.279,"body":"sounds"},{"speaker":"Annemie Tonken","startTime":359.28,"endTime":361.59,"body":"good. Oh, my"},{"speaker":"Annemie Tonken","startTime":359.28,"endTime":361.59,"body":"goodness. And because I know"},{"speaker":"Annemie Tonken","startTime":361.59,"endTime":364.62,"body":"Meredith, it makes it even"},{"speaker":"Annemie Tonken","startTime":361.59,"endTime":364.62,"body":"funnier, because it's perfect."},{"speaker":"Annemie Tonken","startTime":364.62,"endTime":365.88,"body":"Like she it is."},{"speaker":"Chris Dawkins","startTime":365.91,"endTime":368.7,"body":"It is it's really"},{"speaker":"Chris Dawkins","startTime":365.91,"endTime":368.7,"body":"perfect. Yeah. Meredith is a if"},{"speaker":"Chris Dawkins","startTime":368.7,"endTime":370.92,"body":"you don't know, Meredith, she"},{"speaker":"Chris Dawkins","startTime":368.7,"endTime":370.92,"body":"has a very memorable"},{"speaker":"Chris Dawkins","startTime":370.95,"endTime":375.36,"body":"personality. And I won't say the"},{"speaker":"Chris Dawkins","startTime":370.95,"endTime":375.36,"body":"opposite of that. But yeah, it"},{"speaker":"Chris Dawkins","startTime":375.36,"endTime":377.31,"body":"people, there are people in our"},{"speaker":"Chris Dawkins","startTime":375.36,"endTime":377.31,"body":"neighborhood because we have"},{"speaker":"Chris Dawkins","startTime":377.31,"endTime":381.06,"body":"dogs. Sure. And Meredith walks"},{"speaker":"Chris Dawkins","startTime":377.31,"endTime":381.06,"body":"our dogs during the week. I walk"},{"speaker":"Chris Dawkins","startTime":381.06,"endTime":383.4,"body":"them on the weekends, and very"},{"speaker":"Chris Dawkins","startTime":381.06,"endTime":383.4,"body":"often I meet people and they"},{"speaker":"Chris Dawkins","startTime":383.4,"endTime":387.03,"body":"know our dogs. And they say oh,"},{"speaker":"Chris Dawkins","startTime":383.4,"endTime":387.03,"body":"but you who are you? emeritus"},{"speaker":"Chris Dawkins","startTime":387.03,"endTime":390.75,"body":"husband, so lots of people in my"},{"speaker":"Chris Dawkins","startTime":387.03,"endTime":390.75,"body":"neighborhood also know me as"},{"speaker":"Chris Dawkins","startTime":390.75,"endTime":391.53,"body":"married his husband,"},{"speaker":"Annemie Tonken","startTime":391.56,"endTime":394.98,"body":"you're famous"},{"speaker":"Annemie Tonken","startTime":391.56,"endTime":394.98,"body":"for being not famous for being"},{"speaker":"Annemie Tonken","startTime":394.98,"endTime":396.87,"body":"beside a pseudo famous person"},{"speaker":"Chris Dawkins","startTime":397.02,"endTime":398.91,"body":"anonymously,"},{"speaker":"Chris Dawkins","startTime":397.02,"endTime":398.91,"body":"famous. Yeah,"},{"speaker":"Annemie Tonken","startTime":398.91,"endTime":401.34,"body":"I love it. It's"},{"speaker":"Annemie Tonken","startTime":398.91,"endTime":401.34,"body":"the best way to be famous. I've"},{"speaker":"Annemie Tonken","startTime":401.34,"endTime":405.48,"body":"often said like, I wish that I"},{"speaker":"Annemie Tonken","startTime":401.34,"endTime":405.48,"body":"were the inventor of some like"},{"speaker":"Annemie Tonken","startTime":405.51,"endTime":408.9,"body":"doodad. And could you know, reap"},{"speaker":"Annemie Tonken","startTime":405.51,"endTime":408.9,"body":"the benefits without all the"},{"speaker":"Annemie Tonken","startTime":409.08,"endTime":413.1,"body":"then all the notoriety? That's"},{"speaker":"Annemie Tonken","startTime":409.08,"endTime":413.1,"body":"so good. Well, and your podcast"},{"speaker":"Annemie Tonken","startTime":413.1,"endTime":417.18,"body":"is great. I feel like it the"},{"speaker":"Annemie Tonken","startTime":413.1,"endTime":417.18,"body":"banter between the two of you is"},{"speaker":"Annemie Tonken","startTime":417.18,"endTime":421.38,"body":"really fun, as someone who"},{"speaker":"Annemie Tonken","startTime":417.18,"endTime":421.38,"body":"podcasts about topics that"},{"speaker":"Annemie Tonken","startTime":421.38,"endTime":424.59,"body":"people are sometimes like, oh, I"},{"speaker":"Annemie Tonken","startTime":421.38,"endTime":424.59,"body":"don't really want to think about"},{"speaker":"Annemie Tonken","startTime":424.59,"endTime":428.7,"body":"this. I know how tricky it can"},{"speaker":"Annemie Tonken","startTime":424.59,"endTime":428.7,"body":"be to make that entertaining,"},{"speaker":"Annemie Tonken","startTime":428.73,"endTime":431.85,"body":"and actionable, and all that"},{"speaker":"Annemie Tonken","startTime":428.73,"endTime":431.85,"body":"sort of stuff. So it's going to"},{"speaker":"Annemie Tonken","startTime":431.85,"endTime":435.18,"body":"be a great conversation today."},{"speaker":"Annemie Tonken","startTime":431.85,"endTime":435.18,"body":"And I am excited to hopefully"},{"speaker":"Annemie Tonken","startTime":435.18,"endTime":439.08,"body":"introduce your podcast to some"},{"speaker":"Annemie Tonken","startTime":435.18,"endTime":439.08,"body":"new audience members who can use"},{"speaker":"Annemie Tonken","startTime":439.11,"endTime":441.3,"body":"even more of what we're going to"},{"speaker":"Annemie Tonken","startTime":439.11,"endTime":441.3,"body":"talk about,"},{"speaker":"Chris Dawkins","startTime":441.84,"endTime":444.09,"body":"hopefully, yes, I"},{"speaker":"Chris Dawkins","startTime":441.84,"endTime":444.09,"body":"know, I know. I'm fully aware"},{"speaker":"Chris Dawkins","startTime":444.09,"endTime":447.12,"body":"that a podcast about SEO does"},{"speaker":"Chris Dawkins","startTime":444.09,"endTime":447.12,"body":"not sound exciting."},{"speaker":"Annemie Tonken","startTime":447.15,"endTime":449.61,"body":"I know. But I as"},{"speaker":"Annemie Tonken","startTime":447.15,"endTime":449.61,"body":"I was telling you before, I've"},{"speaker":"Annemie Tonken","startTime":449.61,"endTime":454.62,"body":"done a few episodes now on SEO"},{"speaker":"Annemie Tonken","startTime":449.61,"endTime":454.62,"body":"stuff. And they're shockingly"},{"speaker":"Annemie Tonken","startTime":454.65,"endTime":459.33,"body":"like they get so much traction."},{"speaker":"Annemie Tonken","startTime":454.65,"endTime":459.33,"body":"But you I think hold the record"},{"speaker":"Annemie Tonken","startTime":459.33,"endTime":463.35,"body":"for the person who is the most"},{"speaker":"Annemie Tonken","startTime":459.33,"endTime":463.35,"body":"officially knowledgeable about"},{"speaker":"Annemie Tonken","startTime":463.38,"endTime":465.87,"body":"SEO. So everybody listen up."},{"speaker":"Chris Dawkins","startTime":465.99,"endTime":468.42,"body":"I have been doing"},{"speaker":"Chris Dawkins","startTime":465.99,"endTime":468.42,"body":"it a long time. So I hope I'm"},{"speaker":"Chris Dawkins","startTime":468.42,"endTime":470.25,"body":"fairly knowledgeable,"},{"speaker":"Chris Dawkins","startTime":468.42,"endTime":470.25,"body":"knowledgeable. Yeah,"},{"speaker":"Annemie Tonken","startTime":470.28,"endTime":472.95,"body":"well, you know,"},{"speaker":"Annemie Tonken","startTime":470.28,"endTime":472.95,"body":"the thing is in photography, and"},{"speaker":"Annemie Tonken","startTime":472.95,"endTime":478.2,"body":"I'm sure that this is true in"},{"speaker":"Annemie Tonken","startTime":472.95,"endTime":478.2,"body":"every sector, you know, that"},{"speaker":"Annemie Tonken","startTime":478.2,"endTime":481.62,"body":"you're up to date on the latest"},{"speaker":"Annemie Tonken","startTime":478.2,"endTime":481.62,"body":"and greatest of what you have to"},{"speaker":"Annemie Tonken","startTime":481.62,"endTime":486.66,"body":"know like what your craft is and"},{"speaker":"Annemie Tonken","startTime":481.62,"endTime":486.66,"body":"your art is. And then there are"},{"speaker":"Annemie Tonken","startTime":486.66,"endTime":489.33,"body":"all these kind of peripheral"},{"speaker":"Annemie Tonken","startTime":486.66,"endTime":489.33,"body":"skills that you need to have"},{"speaker":"Annemie Tonken","startTime":489.36,"endTime":493.74,"body":"that, you know, you go to"},{"speaker":"Annemie Tonken","startTime":489.36,"endTime":493.74,"body":"conferences, or you read up on"},{"speaker":"Annemie Tonken","startTime":493.89,"endTime":497.37,"body":"Google or YouTube or whatever."},{"speaker":"Annemie Tonken","startTime":493.89,"endTime":497.37,"body":"And sometimes what you're"},{"speaker":"Annemie Tonken","startTime":497.37,"endTime":501.57,"body":"getting to your point is not"},{"speaker":"Annemie Tonken","startTime":497.37,"endTime":501.57,"body":"maybe the most up to date, or"},{"speaker":"Annemie Tonken","startTime":501.87,"endTime":506.01,"body":"not entirely accurate. And it's"},{"speaker":"Annemie Tonken","startTime":501.87,"endTime":506.01,"body":"hard to parse because that's not"},{"speaker":"Annemie Tonken","startTime":506.01,"endTime":509.46,"body":"your area of expertise. So"},{"speaker":"Annemie Tonken","startTime":506.01,"endTime":509.46,"body":"exactly, you know, like we're"},{"speaker":"Annemie Tonken","startTime":509.46,"endTime":513.9,"body":"all kind of learning by playing"},{"speaker":"Annemie Tonken","startTime":509.46,"endTime":513.9,"body":"a giant game of telephone. And"},{"speaker":"Annemie Tonken","startTime":513.93,"endTime":516.63,"body":"when that happens, sometimes"},{"speaker":"Annemie Tonken","startTime":513.93,"endTime":516.63,"body":"things get lost in translation."},{"speaker":"Annemie Tonken","startTime":516.63,"endTime":520.8,"body":"So going directly to the source"},{"speaker":"Annemie Tonken","startTime":516.63,"endTime":520.8,"body":"with a, you know, somebody who"},{"speaker":"Annemie Tonken","startTime":520.83,"endTime":523.92,"body":"is doing this for real, and you"},{"speaker":"Annemie Tonken","startTime":520.83,"endTime":523.92,"body":"know, the results that you've"},{"speaker":"Annemie Tonken","startTime":523.92,"endTime":527.52,"body":"gotten for Meredith speak for"},{"speaker":"Annemie Tonken","startTime":523.92,"endTime":527.52,"body":"themselves. I think that that is"},{"speaker":"Annemie Tonken","startTime":527.55,"endTime":531.24,"body":"amazing. And the sort of"},{"speaker":"Annemie Tonken","startTime":527.55,"endTime":531.24,"body":"powerful tool that we all wish"},{"speaker":"Annemie Tonken","startTime":531.24,"endTime":533.7,"body":"we had in our back pocket, but"},{"speaker":"Annemie Tonken","startTime":531.24,"endTime":533.7,"body":"this is the next best thing."},{"speaker":"Chris Dawkins","startTime":533.76,"endTime":536.46,"body":"It's not just the"},{"speaker":"Chris Dawkins","startTime":533.76,"endTime":536.46,"body":"photography industry that I that"},{"speaker":"Chris Dawkins","startTime":536.46,"endTime":540.66,"body":"is seems to be behind. It's all"},{"speaker":"Chris Dawkins","startTime":536.46,"endTime":540.66,"body":"my regular clients, everybody is"},{"speaker":"Chris Dawkins","startTime":540.66,"endTime":544.89,"body":"usually I would say 234 years"},{"speaker":"Chris Dawkins","startTime":540.66,"endTime":544.89,"body":"kind of behind in terms of just"},{"speaker":"Chris Dawkins","startTime":545.04,"endTime":548.85,"body":"general knowledge about what SEO"},{"speaker":"Chris Dawkins","startTime":545.04,"endTime":548.85,"body":"is, and kind of where it is at"},{"speaker":"Chris Dawkins","startTime":548.85,"endTime":551.4,"body":"the moment. So that's, that's"},{"speaker":"Chris Dawkins","startTime":548.85,"endTime":551.4,"body":"pretty much par for the course"},{"speaker":"Chris Dawkins","startTime":551.4,"endTime":551.61,"body":"really"},{"speaker":"Annemie Tonken","startTime":551.91,"endTime":553.83,"body":"well. And it's"},{"speaker":"Annemie Tonken","startTime":551.91,"endTime":553.83,"body":"an industry that moves super"},{"speaker":"Annemie Tonken","startTime":553.83,"endTime":557.25,"body":"fast to I mean, it's sort of"},{"speaker":"Annemie Tonken","startTime":553.83,"endTime":557.25,"body":"like, I don't know, Facebook,"},{"speaker":"Annemie Tonken","startTime":557.49,"endTime":560.52,"body":"advertising, you know, you can"},{"speaker":"Annemie Tonken","startTime":557.49,"endTime":560.52,"body":"learn you can take a class on"},{"speaker":"Annemie Tonken","startTime":560.52,"endTime":563.13,"body":"that that might be accurate"},{"speaker":"Annemie Tonken","startTime":560.52,"endTime":563.13,"body":"right this minute. But if you"},{"speaker":"Annemie Tonken","startTime":563.13,"endTime":565.23,"body":"try and apply those principles a"},{"speaker":"Annemie Tonken","startTime":563.13,"endTime":565.23,"body":"year from now, it could be"},{"speaker":"Annemie Tonken","startTime":565.23,"endTime":567.0,"body":"totally out of date. So"},{"speaker":"Chris Dawkins","startTime":567.9,"endTime":571.14,"body":"yeah, exactly,"},{"speaker":"Chris Dawkins","startTime":567.9,"endTime":571.14,"body":"exactly. Okay. Well,"},{"speaker":"Annemie Tonken","startTime":571.17,"endTime":573.69,"body":"let's go ahead"},{"speaker":"Annemie Tonken","startTime":571.17,"endTime":573.69,"body":"and dive in. What I'm hoping we"},{"speaker":"Annemie Tonken","startTime":573.69,"endTime":579.06,"body":"can accomplish today is to kind"},{"speaker":"Annemie Tonken","startTime":573.69,"endTime":579.06,"body":"of hit, let's say three or four"},{"speaker":"Annemie Tonken","startTime":579.09,"endTime":585.24,"body":"of the most common"},{"speaker":"Annemie Tonken","startTime":579.09,"endTime":585.24,"body":"misconceptions or the mistakes"},{"speaker":"Annemie Tonken","startTime":585.24,"endTime":589.23,"body":"that people are making where if"},{"speaker":"Annemie Tonken","startTime":585.24,"endTime":589.23,"body":"they correct those things, those"},{"speaker":"Annemie Tonken","startTime":589.26,"endTime":593.34,"body":"that correction will have the"},{"speaker":"Annemie Tonken","startTime":589.26,"endTime":593.34,"body":"biggest payoff like the sort of"},{"speaker":"Annemie Tonken","startTime":593.34,"endTime":598.95,"body":"the highest leverage things that"},{"speaker":"Annemie Tonken","startTime":593.34,"endTime":598.95,"body":"people can do to optimize their"},{"speaker":"Annemie Tonken","startTime":598.98,"endTime":602.37,"body":"websites for are a better"},{"speaker":"Annemie Tonken","startTime":598.98,"endTime":602.37,"body":"traffic and, and better"},{"speaker":"Annemie Tonken","startTime":602.37,"endTime":602.85,"body":"engagement?"},{"speaker":"Chris Dawkins","startTime":602.88,"endTime":605.01,"body":"Sure, yeah. So"},{"speaker":"Chris Dawkins","startTime":602.88,"endTime":605.01,"body":"there's a, there's a couple of"},{"speaker":"Chris Dawkins","startTime":605.01,"endTime":609.03,"body":"things that have that kind of a"},{"speaker":"Chris Dawkins","startTime":605.01,"endTime":609.03,"body":"pretty quick impact. But first,"},{"speaker":"Chris Dawkins","startTime":609.06,"endTime":614.07,"body":"in terms of SEO, first, think"},{"speaker":"Chris Dawkins","startTime":609.06,"endTime":614.07,"body":"about using Google just"},{"speaker":"Chris Dawkins","startTime":614.1,"endTime":616.86,"body":"holistically, everything about"},{"speaker":"Chris Dawkins","startTime":614.1,"endTime":616.86,"body":"everything that comes through"},{"speaker":"Chris Dawkins","startTime":616.86,"endTime":619.83,"body":"Google is kind of under the"},{"speaker":"Chris Dawkins","startTime":616.86,"endTime":619.83,"body":"umbrella of SEO, because a lot"},{"speaker":"Chris Dawkins","startTime":619.83,"endTime":622.44,"body":"of times what happens is that"},{"speaker":"Chris Dawkins","startTime":619.83,"endTime":622.44,"body":"people hear SEO, and they just"},{"speaker":"Chris Dawkins","startTime":622.44,"endTime":626.73,"body":"think, oh, keywords and high"},{"speaker":"Chris Dawkins","startTime":622.44,"endTime":626.73,"body":"rankings. And that's it. But"},{"speaker":"Chris Dawkins","startTime":626.76,"endTime":629.4,"body":"honestly, one of the first"},{"speaker":"Chris Dawkins","startTime":626.76,"endTime":629.4,"body":"things I do with almost any new"},{"speaker":"Chris Dawkins","startTime":629.4,"endTime":633.63,"body":"client is what we do, what we"},{"speaker":"Chris Dawkins","startTime":629.4,"endTime":633.63,"body":"call branded SEO. So just google"},{"speaker":"Chris Dawkins","startTime":633.63,"endTime":636.96,"body":"your own name, your own your own"},{"speaker":"Chris Dawkins","startTime":633.63,"endTime":636.96,"body":"business name, and look at that"},{"speaker":"Chris Dawkins","startTime":636.96,"endTime":640.26,"body":"entire first page, you should"},{"speaker":"Chris Dawkins","startTime":636.96,"endTime":640.26,"body":"really kind of what I call own"},{"speaker":"Chris Dawkins","startTime":640.26,"endTime":642.84,"body":"that page. Because everything"},{"speaker":"Chris Dawkins","startTime":640.26,"endTime":642.84,"body":"they're not, maybe not"},{"speaker":"Chris Dawkins","startTime":642.84,"endTime":645.96,"body":"everything to in the very"},{"speaker":"Chris Dawkins","startTime":642.84,"endTime":645.96,"body":"beginning. But you should have"},{"speaker":"Chris Dawkins","startTime":645.96,"endTime":648.84,"body":"control over most of that,"},{"speaker":"Chris Dawkins","startTime":645.96,"endTime":648.84,"body":"certainly your website, your"},{"speaker":"Chris Dawkins","startTime":648.84,"endTime":653.19,"body":"Google My Business page, your"},{"speaker":"Chris Dawkins","startTime":648.84,"endTime":653.19,"body":"LinkedIn, your Pinterest, or"},{"speaker":"Chris Dawkins","startTime":653.19,"endTime":656.31,"body":"Twitter, Facebook, all those"},{"speaker":"Chris Dawkins","startTime":653.19,"endTime":656.31,"body":"things, you kind of have control"},{"speaker":"Chris Dawkins","startTime":656.34,"endTime":661.05,"body":"over a lot of that first page."},{"speaker":"Chris Dawkins","startTime":656.34,"endTime":661.05,"body":"And I'm always amazed at when,"},{"speaker":"Chris Dawkins","startTime":661.08,"endTime":663.66,"body":"when a client hires me, that's"},{"speaker":"Chris Dawkins","startTime":661.08,"endTime":663.66,"body":"the first thing I'll do. And"},{"speaker":"Chris Dawkins","startTime":663.66,"endTime":667.2,"body":"sometimes the links are broken,"},{"speaker":"Chris Dawkins","startTime":663.66,"endTime":667.2,"body":"they go to the wrong pages, they"},{"speaker":"Chris Dawkins","startTime":667.2,"endTime":670.5,"body":"have like somebody else. I know"},{"speaker":"Chris Dawkins","startTime":667.2,"endTime":670.5,"body":"this happens in photography a"},{"speaker":"Chris Dawkins","startTime":670.5,"endTime":673.44,"body":"lot, somebody leaves coupon"},{"speaker":"Chris Dawkins","startTime":670.5,"endTime":673.44,"body":"sites, and they will offer a"},{"speaker":"Chris Dawkins","startTime":673.44,"endTime":676.17,"body":"coupon sites on your"},{"speaker":"Chris Dawkins","startTime":673.44,"endTime":676.17,"body":"photography, they have no"},{"speaker":"Chris Dawkins","startTime":676.17,"endTime":679.53,"body":"relation to you at all. So you"},{"speaker":"Chris Dawkins","startTime":676.17,"endTime":679.53,"body":"don't you really don't want that"},{"speaker":"Chris Dawkins","startTime":679.53,"endTime":682.17,"body":"sort of stuff appearing on page"},{"speaker":"Chris Dawkins","startTime":679.53,"endTime":682.17,"body":"one when somebody Google's your"},{"speaker":"Chris Dawkins","startTime":682.17,"endTime":685.35,"body":"business name, because those"},{"speaker":"Chris Dawkins","startTime":682.17,"endTime":685.35,"body":"people, the people who are who"},{"speaker":"Chris Dawkins","startTime":685.35,"endTime":688.14,"body":"are searching for you by name"},{"speaker":"Chris Dawkins","startTime":685.35,"endTime":688.14,"body":"are going to at least some of"},{"speaker":"Chris Dawkins","startTime":688.14,"endTime":691.5,"body":"them are going to be your best"},{"speaker":"Chris Dawkins","startTime":688.14,"endTime":691.5,"body":"clients. So if you were to think"},{"speaker":"Chris Dawkins","startTime":691.5,"endTime":694.23,"body":"about, say, you had an option"},{"speaker":"Chris Dawkins","startTime":691.5,"endTime":694.23,"body":"between having one of two"},{"speaker":"Chris Dawkins","startTime":694.23,"endTime":698.31,"body":"clients, client a, say they just"},{"speaker":"Chris Dawkins","startTime":694.23,"endTime":698.31,"body":"did a search on Google, they"},{"speaker":"Chris Dawkins","startTime":698.31,"endTime":700.74,"body":"found you they went to your"},{"speaker":"Chris Dawkins","startTime":698.31,"endTime":700.74,"body":"website, they didn't check"},{"speaker":"Chris Dawkins","startTime":700.74,"endTime":702.42,"body":"pricing, they didn't read"},{"speaker":"Chris Dawkins","startTime":700.74,"endTime":702.42,"body":"reviews, they just click"},{"speaker":"Chris Dawkins","startTime":702.42,"endTime":705.24,"body":"contact, they're gonna hire you,"},{"speaker":"Chris Dawkins","startTime":702.42,"endTime":705.24,"body":"that's client a, client B is"},{"speaker":"Chris Dawkins","startTime":705.24,"endTime":708.33,"body":"somebody who hears about you,"},{"speaker":"Chris Dawkins","startTime":705.24,"endTime":708.33,"body":"they see you on social or hear"},{"speaker":"Chris Dawkins","startTime":708.33,"endTime":711.03,"body":"they hear about you from a"},{"speaker":"Chris Dawkins","startTime":708.33,"endTime":711.03,"body":"friend, they Google your name,"},{"speaker":"Chris Dawkins","startTime":711.03,"endTime":713.52,"body":"they read reviews, they look at"},{"speaker":"Chris Dawkins","startTime":711.03,"endTime":713.52,"body":"your pricing, they do a lot of"},{"speaker":"Chris Dawkins","startTime":713.52,"endTime":716.58,"body":"research, that's client B,"},{"speaker":"Chris Dawkins","startTime":713.52,"endTime":716.58,"body":"client B is going to be the"},{"speaker":"Chris Dawkins","startTime":716.58,"endTime":719.28,"body":"better long term client, they're"},{"speaker":"Chris Dawkins","startTime":716.58,"endTime":719.28,"body":"going to stick with because"},{"speaker":"Chris Dawkins","startTime":719.28,"endTime":721.62,"body":"they've already done research,"},{"speaker":"Chris Dawkins","startTime":719.28,"endTime":721.62,"body":"they've already invested time."},{"speaker":"Chris Dawkins","startTime":721.83,"endTime":725.46,"body":"So when somebody searches for"},{"speaker":"Chris Dawkins","startTime":721.83,"endTime":725.46,"body":"you by name, you want to give a"},{"speaker":"Chris Dawkins","startTime":725.46,"endTime":729.84,"body":"good first impression. So the"},{"speaker":"Chris Dawkins","startTime":725.46,"endTime":729.84,"body":"first step in SEO, Google your"},{"speaker":"Chris Dawkins","startTime":729.84,"endTime":733.38,"body":"own business name, and try to"},{"speaker":"Chris Dawkins","startTime":729.84,"endTime":733.38,"body":"get that page looking as, as"},{"speaker":"Chris Dawkins","startTime":733.41,"endTime":736.59,"body":"good as you can pay, I would say"},{"speaker":"Chris Dawkins","startTime":733.41,"endTime":736.59,"body":"special attention to Google My"},{"speaker":"Chris Dawkins","startTime":736.59,"endTime":739.71,"body":"Business, fill out as many of"},{"speaker":"Chris Dawkins","startTime":736.59,"endTime":739.71,"body":"those fields as you can, it"},{"speaker":"Chris Dawkins","startTime":739.71,"endTime":742.08,"body":"makes a difference. Because"},{"speaker":"Chris Dawkins","startTime":739.71,"endTime":742.08,"body":"you're just taking up real"},{"speaker":"Chris Dawkins","startTime":742.08,"endTime":745.32,"body":"estate on that first page of"},{"speaker":"Chris Dawkins","startTime":742.08,"endTime":745.32,"body":"Google, you can put images of"},{"speaker":"Chris Dawkins","startTime":745.32,"endTime":749.37,"body":"your products, your own your own"},{"speaker":"Chris Dawkins","startTime":745.32,"endTime":749.37,"body":"images at the very top refuse,"},{"speaker":"Chris Dawkins","startTime":749.37,"endTime":752.46,"body":"you can leave comments, it's,"},{"speaker":"Chris Dawkins","startTime":749.37,"endTime":752.46,"body":"it's really a great way to just"},{"speaker":"Chris Dawkins","startTime":752.46,"endTime":755.79,"body":"make a very strong first"},{"speaker":"Chris Dawkins","startTime":752.46,"endTime":755.79,"body":"impression with an audience that"},{"speaker":"Chris Dawkins","startTime":755.79,"endTime":759.12,"body":"already has some interest in"},{"speaker":"Chris Dawkins","startTime":755.79,"endTime":759.12,"body":"you. Right? So the the chances"},{"speaker":"Chris Dawkins","startTime":759.12,"endTime":763.02,"body":"for conversion are very high. So"},{"speaker":"Chris Dawkins","startTime":759.12,"endTime":763.02,"body":"that's step that's one of the"},{"speaker":"Chris Dawkins","startTime":763.02,"endTime":764.82,"body":"first things I think you should"},{"speaker":"Chris Dawkins","startTime":763.02,"endTime":764.82,"body":"do."},{"speaker":"Annemie Tonken","startTime":764.939,"endTime":768.269,"body":"Okay, so quick"},{"speaker":"Annemie Tonken","startTime":764.939,"endTime":768.269,"body":"question about this. And sure,"},{"speaker":"Annemie Tonken","startTime":768.299,"endTime":771.359,"body":"I'm asking because I have a"},{"speaker":"Annemie Tonken","startTime":768.299,"endTime":771.359,"body":"vested interest in this as"},{"speaker":"Annemie Tonken","startTime":771.359,"endTime":775.709,"body":"someone who has a difficult name"},{"speaker":"Annemie Tonken","startTime":771.359,"endTime":775.709,"body":"difficult to spell difficult to"},{"speaker":"Annemie Tonken","startTime":775.979,"endTime":780.209,"body":"remember pronounced like I have"},{"speaker":"Annemie Tonken","startTime":775.979,"endTime":780.209,"body":"always named my businesses,"},{"speaker":"Annemie Tonken","startTime":780.329,"endTime":784.169,"body":"different names, because nobody"},{"speaker":"Annemie Tonken","startTime":780.329,"endTime":784.169,"body":"can spell on me like Best of"},{"speaker":"Annemie Tonken","startTime":784.169,"endTime":789.299,"body":"luck. And, and then on the"},{"speaker":"Annemie Tonken","startTime":784.169,"endTime":789.299,"body":"opposite side of the spectrum, I"},{"speaker":"Annemie Tonken","startTime":789.299,"endTime":792.959,"body":"have friends who have names"},{"speaker":"Annemie Tonken","startTime":789.299,"endTime":792.959,"body":"like, you know, Sarah Smith, or"},{"speaker":"Annemie Tonken","startTime":792.959,"endTime":796.859,"body":"whatever, where there's 14,000,"},{"speaker":"Annemie Tonken","startTime":792.959,"endTime":796.859,"body":"Sarah Smith, photography is out"},{"speaker":"Annemie Tonken","startTime":796.859,"endTime":800.219,"body":"there in the world. So do you"},{"speaker":"Annemie Tonken","startTime":796.859,"endTime":800.219,"body":"have any quick I mean, I know"},{"speaker":"Annemie Tonken","startTime":800.219,"endTime":803.129,"body":"that that's a whole conversation"},{"speaker":"Annemie Tonken","startTime":800.219,"endTime":803.129,"body":"unto itself. But any quick"},{"speaker":"Annemie Tonken","startTime":803.129,"endTime":806.969,"body":"pointers for people who are"},{"speaker":"Annemie Tonken","startTime":803.129,"endTime":806.969,"body":"dealing with names that can"},{"speaker":"Annemie Tonken","startTime":806.969,"endTime":811.049,"body":"either be easily misspelled or"},{"speaker":"Annemie Tonken","startTime":806.969,"endTime":811.049,"body":"there are common misspellings"},{"speaker":"Annemie Tonken","startTime":811.079,"endTime":814.739,"body":"and or for people who have super"},{"speaker":"Annemie Tonken","startTime":811.079,"endTime":814.739,"body":"common names?"},{"speaker":"Chris Dawkins","startTime":814.77,"endTime":818.31,"body":"Yes, I would say"},{"speaker":"Chris Dawkins","startTime":814.77,"endTime":818.31,"body":"if either of those situations,"},{"speaker":"Chris Dawkins","startTime":818.31,"endTime":822.3,"body":"you probably want to start an"},{"speaker":"Chris Dawkins","startTime":818.31,"endTime":822.3,"body":"AdWords campaign, just a very"},{"speaker":"Chris Dawkins","startTime":822.3,"endTime":828.03,"body":"small AdWords campaign, and just"},{"speaker":"Chris Dawkins","startTime":822.3,"endTime":828.03,"body":"focus on the misspelling, or the"},{"speaker":"Chris Dawkins","startTime":828.03,"endTime":830.49,"body":"exact, there's a different"},{"speaker":"Chris Dawkins","startTime":828.03,"endTime":830.49,"body":"there's a few different ways you"},{"speaker":"Chris Dawkins","startTime":830.49,"endTime":834.9,"body":"can you can set up your AdWords,"},{"speaker":"Chris Dawkins","startTime":830.49,"endTime":834.9,"body":"an exact match or a broad match,"},{"speaker":"Chris Dawkins","startTime":834.9,"endTime":838.05,"body":"you want it to be an exact"},{"speaker":"Chris Dawkins","startTime":834.9,"endTime":838.05,"body":"match. So if your name were Jane"},{"speaker":"Chris Dawkins","startTime":838.05,"endTime":841.56,"body":"Smith photography, you would do"},{"speaker":"Chris Dawkins","startTime":838.05,"endTime":841.56,"body":"Jane Smith photography with"},{"speaker":"Chris Dawkins","startTime":841.59,"endTime":844.41,"body":"brackets around it. So there's"},{"speaker":"Chris Dawkins","startTime":841.59,"endTime":844.41,"body":"somebody searches for Jane Smith"},{"speaker":"Chris Dawkins","startTime":844.41,"endTime":848.04,"body":"photography, you, you at least"},{"speaker":"Chris Dawkins","startTime":844.41,"endTime":848.04,"body":"are going to get that very top"},{"speaker":"Chris Dawkins","startTime":848.04,"endTime":851.34,"body":"spot. Right. And it will be and"},{"speaker":"Chris Dawkins","startTime":848.04,"endTime":851.34,"body":"it will be an ad, but you can"},{"speaker":"Chris Dawkins","startTime":851.34,"endTime":855.06,"body":"also control exactly what it"},{"speaker":"Chris Dawkins","startTime":851.34,"endTime":855.06,"body":"says. Great. Okay, so that's a"},{"speaker":"Chris Dawkins","startTime":855.06,"endTime":856.74,"body":"way to take that very top spot."},{"speaker":"Annemie Tonken","startTime":857.46,"endTime":861.24,"body":"Okay, good."},{"speaker":"Annemie Tonken","startTime":857.46,"endTime":861.24,"body":"Thank you. Asking for a friend"},{"speaker":"Annemie Tonken","startTime":861.24,"endTime":862.83,"body":"just getting asking for myself."},{"speaker":"Chris Dawkins","startTime":862.86,"endTime":866.31,"body":"Okay. Yeah, yeah,"},{"speaker":"Chris Dawkins","startTime":862.86,"endTime":866.31,"body":"the misspellings are a little"},{"speaker":"Chris Dawkins","startTime":866.34,"endTime":869.52,"body":"trickier. I would say, you know,"},{"speaker":"Chris Dawkins","startTime":866.34,"endTime":869.52,"body":"you could do a blog and you"},{"speaker":"Chris Dawkins","startTime":869.52,"endTime":872.04,"body":"could create a blog about here"},{"speaker":"Chris Dawkins","startTime":869.52,"endTime":872.04,"body":"all the ways people misspell my"},{"speaker":"Chris Dawkins","startTime":872.04,"endTime":872.25,"body":"name."},{"speaker":"Annemie Tonken","startTime":872.25,"endTime":874.89,"body":"I have a very"},{"speaker":"Annemie Tonken","startTime":872.25,"endTime":874.89,"body":"specifically thought about doing"},{"speaker":"Annemie Tonken","startTime":874.89,"endTime":875.22,"body":"that."},{"speaker":"Chris Dawkins","startTime":875.7,"endTime":879.6,"body":"Yeah, you could"},{"speaker":"Chris Dawkins","startTime":875.7,"endTime":879.6,"body":"do that. However, Google may"},{"speaker":"Chris Dawkins","startTime":879.6,"endTime":883.23,"body":"AutoCorrect. It may like if you"},{"speaker":"Chris Dawkins","startTime":879.6,"endTime":883.23,"body":"misspell your name, it may say"},{"speaker":"Chris Dawkins","startTime":883.26,"endTime":886.41,"body":"Did you mean and automatically"},{"speaker":"Chris Dawkins","startTime":883.26,"endTime":886.41,"body":"give you some other results? So"},{"speaker":"Chris Dawkins","startTime":886.74,"endTime":889.83,"body":"let's see what's happening. If"},{"speaker":"Chris Dawkins","startTime":886.74,"endTime":889.83,"body":"it's something where that is not"},{"speaker":"Chris Dawkins","startTime":889.83,"endTime":892.8,"body":"happening. If Google is not auto"},{"speaker":"Chris Dawkins","startTime":889.83,"endTime":892.8,"body":"correcting, then I would say you"},{"speaker":"Chris Dawkins","startTime":892.8,"endTime":896.73,"body":"know what, do that blog? Yeah,"},{"speaker":"Chris Dawkins","startTime":892.8,"endTime":896.73,"body":"yeah. All the ways people try to"},{"speaker":"Chris Dawkins","startTime":896.73,"endTime":897.36,"body":"spell my name"},{"speaker":"Annemie Tonken","startTime":899.52,"endTime":902.07,"body":"and See if you"},{"speaker":"Annemie Tonken","startTime":899.52,"endTime":902.07,"body":"can make that funny and fun."},{"speaker":"Annemie Tonken","startTime":902.1,"endTime":905.97,"body":"Okay, good. Excellent. All"},{"speaker":"Annemie Tonken","startTime":902.1,"endTime":905.97,"body":"right. So we've got, you know,"},{"speaker":"Annemie Tonken","startTime":906.0,"endTime":909.78,"body":"Google your own business, Google"},{"speaker":"Annemie Tonken","startTime":906.0,"endTime":909.78,"body":"your name and make sure that"},{"speaker":"Annemie Tonken","startTime":909.78,"endTime":913.26,"body":"you've got good control over"},{"speaker":"Annemie Tonken","startTime":909.78,"endTime":913.26,"body":"that first page. Yes. What is"},{"speaker":"Annemie Tonken","startTime":913.26,"endTime":915.09,"body":"the next step in the process?"},{"speaker":"Chris Dawkins","startTime":915.12,"endTime":918.63,"body":"So everybody, I"},{"speaker":"Chris Dawkins","startTime":915.12,"endTime":918.63,"body":"think, has heard the the advice,"},{"speaker":"Chris Dawkins","startTime":918.63,"endTime":922.26,"body":"he got the blog for SEO. But you"},{"speaker":"Chris Dawkins","startTime":918.63,"endTime":922.26,"body":"know, when I hear that, I"},{"speaker":"Chris Dawkins","startTime":922.29,"endTime":926.07,"body":"typically ask the ask why do you"},{"speaker":"Chris Dawkins","startTime":922.29,"endTime":926.07,"body":"know why you're doing that? And"},{"speaker":"Chris Dawkins","startTime":926.07,"endTime":928.56,"body":"very often, the response I get"},{"speaker":"Chris Dawkins","startTime":926.07,"endTime":928.56,"body":"is, oh, well, Google likes a"},{"speaker":"Chris Dawkins","startTime":928.56,"endTime":931.8,"body":"fresh website. And that's not"},{"speaker":"Chris Dawkins","startTime":928.56,"endTime":931.8,"body":"untrue. But that's also not"},{"speaker":"Chris Dawkins","startTime":931.8,"endTime":935.64,"body":"really the reason to blog for"},{"speaker":"Chris Dawkins","startTime":931.8,"endTime":935.64,"body":"for SEO, there are kind of there"},{"speaker":"Chris Dawkins","startTime":935.64,"endTime":938.37,"body":"are two reasons you want to"},{"speaker":"Chris Dawkins","startTime":935.64,"endTime":938.37,"body":"create blogs for SEO? Number"},{"speaker":"Chris Dawkins","startTime":938.37,"endTime":941.4,"body":"one, answering a very specific"},{"speaker":"Chris Dawkins","startTime":938.37,"endTime":941.4,"body":"question. So we would call that"},{"speaker":"Chris Dawkins","startTime":941.4,"endTime":944.4,"body":"a longtail phrase. Number two is"},{"speaker":"Chris Dawkins","startTime":941.4,"endTime":944.4,"body":"you want to create something"},{"speaker":"Chris Dawkins","startTime":944.4,"endTime":947.55,"body":"that's going to attract links"},{"speaker":"Chris Dawkins","startTime":944.4,"endTime":947.55,"body":"from from other websites. So in"},{"speaker":"Chris Dawkins","startTime":947.55,"endTime":952.08,"body":"attracting so and so that in"},{"speaker":"Chris Dawkins","startTime":947.55,"endTime":952.08,"body":"itself is not easy. And this was"},{"speaker":"Chris Dawkins","startTime":952.08,"endTime":955.83,"body":"not easy for me. I went years in"},{"speaker":"Chris Dawkins","startTime":952.08,"endTime":955.83,"body":"the SEO industry. And I really"},{"speaker":"Chris Dawkins","startTime":955.83,"endTime":958.26,"body":"had trouble with this myself,"},{"speaker":"Chris Dawkins","startTime":955.83,"endTime":958.26,"body":"how do you create a blog that"},{"speaker":"Chris Dawkins","startTime":958.26,"endTime":961.56,"body":"somebody's gonna want to link"},{"speaker":"Chris Dawkins","startTime":958.26,"endTime":961.56,"body":"to? It seems very intimidating."},{"speaker":"Chris Dawkins","startTime":962.13,"endTime":964.62,"body":"A turning point for me was when"},{"speaker":"Chris Dawkins","startTime":962.13,"endTime":964.62,"body":"a colleague of mine who was an"},{"speaker":"Chris Dawkins","startTime":964.62,"endTime":967.62,"body":"SEO at an in house company they"},{"speaker":"Chris Dawkins","startTime":964.62,"endTime":967.62,"body":"were doing they were doing very,"},{"speaker":"Chris Dawkins","startTime":967.62,"endTime":971.61,"body":"very well. And they were doing"},{"speaker":"Chris Dawkins","startTime":967.62,"endTime":971.61,"body":"it mostly with blogs. And I had"},{"speaker":"Chris Dawkins","startTime":971.61,"endTime":974.61,"body":"said something to him at one"},{"speaker":"Chris Dawkins","startTime":971.61,"endTime":974.61,"body":"point about about his blogs. And"},{"speaker":"Chris Dawkins","startTime":974.61,"endTime":976.65,"body":"he was like, what we don't do"},{"speaker":"Chris Dawkins","startTime":974.61,"endTime":976.65,"body":"blogs. And I was like, What are"},{"speaker":"Chris Dawkins","startTime":976.65,"endTime":978.72,"body":"you talking about, you have"},{"speaker":"Chris Dawkins","startTime":976.65,"endTime":978.72,"body":"hundreds and hundreds of blog"},{"speaker":"Chris Dawkins","startTime":978.75,"endTime":981.78,"body":"dozens every week. And he's"},{"speaker":"Chris Dawkins","startTime":978.75,"endTime":981.78,"body":"like, Oh, those are resources,"},{"speaker":"Chris Dawkins","startTime":981.78,"endTime":985.38,"body":"we don't we stop thinking about"},{"speaker":"Chris Dawkins","startTime":981.78,"endTime":985.38,"body":"them as blogs. And we started"},{"speaker":"Chris Dawkins","startTime":985.38,"endTime":988.44,"body":"thinking about them as resources"},{"speaker":"Chris Dawkins","startTime":985.38,"endTime":988.44,"body":"that we were creating for"},{"speaker":"Chris Dawkins","startTime":988.44,"endTime":991.53,"body":"people. And that totally changed"},{"speaker":"Chris Dawkins","startTime":988.44,"endTime":991.53,"body":"our business. And that really"},{"speaker":"Chris Dawkins","startTime":991.56,"endTime":996.03,"body":"kind of resonated with me, and"},{"speaker":"Chris Dawkins","startTime":991.56,"endTime":996.03,"body":"allowed me to start thinking"},{"speaker":"Chris Dawkins","startTime":996.03,"endTime":998.25,"body":"about how do I create blogs, and"},{"speaker":"Chris Dawkins","startTime":996.03,"endTime":998.25,"body":"what do I talk about"},{"speaker":"Chris Dawkins","startTime":998.25,"endTime":1001.94,"body":"differently? And to be honest,"},{"speaker":"Chris Dawkins","startTime":998.25,"endTime":1001.94,"body":"now, I don't have any trouble"},{"speaker":"Chris Dawkins","startTime":1001.94,"endTime":1007.49,"body":"creating content now. As long as"},{"speaker":"Chris Dawkins","startTime":1001.94,"endTime":1007.49,"body":"resources Yes, not are don't"},{"speaker":"Chris Dawkins","startTime":1007.49,"endTime":1010.49,"body":"write articles create resources."},{"speaker":"Chris Dawkins","startTime":1007.49,"endTime":1010.49,"body":"Yeah. And as long as you are"},{"speaker":"Chris Dawkins","startTime":1010.49,"endTime":1013.88,"body":"thinking about how do I create a"},{"speaker":"Chris Dawkins","startTime":1010.49,"endTime":1013.88,"body":"resource for somebody, a lot of"},{"speaker":"Chris Dawkins","startTime":1013.88,"endTime":1016.64,"body":"it kind of takes care of itself."},{"speaker":"Chris Dawkins","startTime":1013.88,"endTime":1016.64,"body":"Yeah. So that is one way, I"},{"speaker":"Chris Dawkins","startTime":1016.64,"endTime":1021.68,"body":"think, to make blogging a lot"},{"speaker":"Chris Dawkins","startTime":1016.64,"endTime":1021.68,"body":"less intimidating, and also make"},{"speaker":"Chris Dawkins","startTime":1021.68,"endTime":1024.62,"body":"it more of a resource and more"},{"speaker":"Chris Dawkins","startTime":1021.68,"endTime":1024.62,"body":"likely that somebody will link"},{"speaker":"Chris Dawkins","startTime":1024.62,"endTime":1025.01,"body":"to it."},{"speaker":"Annemie Tonken","startTime":1025.43,"endTime":1028.85,"body":"Because part of"},{"speaker":"Annemie Tonken","startTime":1025.43,"endTime":1028.85,"body":"what my understanding, and"},{"speaker":"Annemie Tonken","startTime":1028.88,"endTime":1031.91,"body":"again, correct me if I'm wrong,"},{"speaker":"Annemie Tonken","startTime":1028.88,"endTime":1031.91,"body":"but my understanding about the"},{"speaker":"Annemie Tonken","startTime":1031.91,"endTime":1035.75,"body":"way that Google likes to reward"},{"speaker":"Annemie Tonken","startTime":1031.91,"endTime":1035.75,"body":"certain pages. And that sort of"},{"speaker":"Annemie Tonken","startTime":1035.75,"endTime":1039.17,"body":"thing has to do not just with"},{"speaker":"Annemie Tonken","startTime":1035.75,"endTime":1039.17,"body":"making sure you're kind of"},{"speaker":"Annemie Tonken","startTime":1039.2,"endTime":1043.43,"body":"incorporating those key words"},{"speaker":"Annemie Tonken","startTime":1039.2,"endTime":1043.43,"body":"and phrases and not just being I"},{"speaker":"Annemie Tonken","startTime":1043.43,"endTime":1046.07,"body":"mean, consistency is important."},{"speaker":"Annemie Tonken","startTime":1043.43,"endTime":1046.07,"body":"And keywords are important, but"},{"speaker":"Annemie Tonken","startTime":1046.07,"endTime":1051.32,"body":"also having quality content that"},{"speaker":"Annemie Tonken","startTime":1046.07,"endTime":1051.32,"body":"you know, somebody doesn't just"},{"speaker":"Annemie Tonken","startTime":1051.44,"endTime":1053.93,"body":"land on the page and then"},{"speaker":"Annemie Tonken","startTime":1051.44,"endTime":1053.93,"body":"immediately bounce off because"},{"speaker":"Annemie Tonken","startTime":1053.93,"endTime":1057.23,"body":"this is a garbage keyword stuff,"},{"speaker":"Annemie Tonken","startTime":1053.93,"endTime":1057.23,"body":"kind of an article."},{"speaker":"Chris Dawkins","startTime":1057.41,"endTime":1060.44,"body":"Yeah, in fact,"},{"speaker":"Chris Dawkins","startTime":1057.41,"endTime":1060.44,"body":"Google has is just rolling out"},{"speaker":"Chris Dawkins","startTime":1060.44,"endTime":1064.13,"body":"right now what they call the"},{"speaker":"Chris Dawkins","startTime":1060.44,"endTime":1064.13,"body":"helpful content update, which is"},{"speaker":"Chris Dawkins","startTime":1064.13,"endTime":1067.64,"body":"an update to their algorithm."},{"speaker":"Chris Dawkins","startTime":1064.13,"endTime":1067.64,"body":"And they're trying to eliminate"},{"speaker":"Chris Dawkins","startTime":1068.06,"endTime":1070.67,"body":"even more, they've always done"},{"speaker":"Chris Dawkins","startTime":1068.06,"endTime":1070.67,"body":"this, but trying to eliminate"},{"speaker":"Chris Dawkins","startTime":1071.0,"endTime":1073.88,"body":"websites that are just paired"},{"speaker":"Chris Dawkins","startTime":1071.0,"endTime":1073.88,"body":"with SEO in mind that are"},{"speaker":"Chris Dawkins","startTime":1073.88,"endTime":1078.2,"body":"actually creating helpful"},{"speaker":"Chris Dawkins","startTime":1073.88,"endTime":1078.2,"body":"resourceful content, right. And"},{"speaker":"Chris Dawkins","startTime":1078.2,"endTime":1081.23,"body":"on on something you just"},{"speaker":"Chris Dawkins","startTime":1078.2,"endTime":1081.23,"body":"mentioned. Another kind of"},{"speaker":"Chris Dawkins","startTime":1081.26,"endTime":1084.98,"body":"common mistake I see is people"},{"speaker":"Chris Dawkins","startTime":1081.26,"endTime":1084.98,"body":"try, they think of SEO is just"},{"speaker":"Chris Dawkins","startTime":1085.01,"endTime":1087.77,"body":"oh, I need to add keywords to my"},{"speaker":"Chris Dawkins","startTime":1085.01,"endTime":1087.77,"body":"site. And they tried to blanket"},{"speaker":"Chris Dawkins","startTime":1087.77,"endTime":1090.92,"body":"their entire site with all of"},{"speaker":"Chris Dawkins","startTime":1087.77,"endTime":1090.92,"body":"their keywords. That actually is"},{"speaker":"Chris Dawkins","startTime":1090.92,"endTime":1093.59,"body":"some you don't want to do that."},{"speaker":"Chris Dawkins","startTime":1090.92,"endTime":1093.59,"body":"Actually, you don't want it if"},{"speaker":"Chris Dawkins","startTime":1093.59,"endTime":1096.47,"body":"you if you have a particular"},{"speaker":"Chris Dawkins","startTime":1093.59,"endTime":1096.47,"body":"keyword, you don't want to put"},{"speaker":"Chris Dawkins","startTime":1096.47,"endTime":1099.71,"body":"that keyword on on every page,"},{"speaker":"Chris Dawkins","startTime":1096.47,"endTime":1099.71,"body":"you want to focus it on like one"},{"speaker":"Chris Dawkins","startTime":1099.71,"endTime":1103.07,"body":"particular page. Because"},{"speaker":"Chris Dawkins","startTime":1099.71,"endTime":1103.07,"body":"otherwise you are essentially"},{"speaker":"Chris Dawkins","startTime":1103.07,"endTime":1107.45,"body":"are sending a signal to Google,"},{"speaker":"Chris Dawkins","startTime":1103.07,"endTime":1107.45,"body":"that your pages are competing"},{"speaker":"Chris Dawkins","startTime":1107.45,"endTime":1109.31,"body":"with themselves. You're"},{"speaker":"Chris Dawkins","startTime":1107.45,"endTime":1109.31,"body":"competing against yourself."},{"speaker":"Chris Dawkins","startTime":1109.46,"endTime":1112.61,"body":"Google doesn't know which page"},{"speaker":"Chris Dawkins","startTime":1109.46,"endTime":1112.61,"body":"to rank if you have the same"},{"speaker":"Chris Dawkins","startTime":1112.61,"endTime":1115.79,"body":"keywords on every page. So you"},{"speaker":"Chris Dawkins","startTime":1112.61,"endTime":1115.79,"body":"need to do what they call map"},{"speaker":"Chris Dawkins","startTime":1115.79,"endTime":1119.15,"body":"your keywords to your pages say,"},{"speaker":"Chris Dawkins","startTime":1115.79,"endTime":1119.15,"body":"this is a you know, looking at"},{"speaker":"Chris Dawkins","startTime":1119.15,"endTime":1121.76,"body":"particular page and say this is"},{"speaker":"Chris Dawkins","startTime":1119.15,"endTime":1121.76,"body":"about you know, this particular"},{"speaker":"Chris Dawkins","startTime":1121.76,"endTime":1124.52,"body":"keyword and then focus that"},{"speaker":"Chris Dawkins","startTime":1121.76,"endTime":1124.52,"body":"keyword other pages will have"},{"speaker":"Chris Dawkins","startTime":1124.64,"endTime":1126.5,"body":"hopefully different keywords."},{"speaker":"Annemie Tonken","startTime":1126.59,"endTime":1129.98,"body":"Great. Yeah, I"},{"speaker":"Annemie Tonken","startTime":1126.59,"endTime":1129.98,"body":"think that that's, that is super"},{"speaker":"Annemie Tonken","startTime":1129.98,"endTime":1133.25,"body":"helpful. I still see"},{"speaker":"Annemie Tonken","startTime":1129.98,"endTime":1133.25,"body":"photographers websites where,"},{"speaker":"Annemie Tonken","startTime":1133.28,"endTime":1136.64,"body":"you know, they have some really"},{"speaker":"Annemie Tonken","startTime":1133.28,"endTime":1136.64,"body":"clunky paragraph halfway down"},{"speaker":"Annemie Tonken","startTime":1136.64,"endTime":1140.09,"body":"the homepage that, you know,"},{"speaker":"Annemie Tonken","startTime":1136.64,"endTime":1140.09,"body":"mentions every town within 50"},{"speaker":"Annemie Tonken","startTime":1140.09,"endTime":1144.53,"body":"miles and, and I know what"},{"speaker":"Annemie Tonken","startTime":1140.09,"endTime":1144.53,"body":"they're going for, but it's"},{"speaker":"Annemie Tonken","startTime":1144.53,"endTime":1148.82,"body":"like, oh, if I can look at this"},{"speaker":"Annemie Tonken","startTime":1144.53,"endTime":1148.82,"body":"and say this is, you know,"},{"speaker":"Annemie Tonken","startTime":1149.45,"endTime":1151.97,"body":"anybody who looks at this is"},{"speaker":"Annemie Tonken","startTime":1149.45,"endTime":1151.97,"body":"going to know who it's for. And"},{"speaker":"Annemie Tonken","startTime":1151.97,"endTime":1153.77,"body":"it's for your Google. Yes."},{"speaker":"Chris Dawkins","startTime":1154.04,"endTime":1156.05,"body":"Yeah, I would say"},{"speaker":"Chris Dawkins","startTime":1154.04,"endTime":1156.05,"body":"you don't There was a time when"},{"speaker":"Chris Dawkins","startTime":1156.05,"endTime":1158.72,"body":"that was a good tactic to list"},{"speaker":"Chris Dawkins","startTime":1156.05,"endTime":1158.72,"body":"all the towns and everything."},{"speaker":"Chris Dawkins","startTime":1158.87,"endTime":1160.97,"body":"But that, you know, put them in"},{"speaker":"Chris Dawkins","startTime":1158.87,"endTime":1160.97,"body":"the footer of your homepage."},{"speaker":"Chris Dawkins","startTime":1161.09,"endTime":1163.91,"body":"That is no longer a good idea."},{"speaker":"Chris Dawkins","startTime":1161.09,"endTime":1163.91,"body":"Yeah, don't do that. That will"},{"speaker":"Chris Dawkins","startTime":1163.91,"endTime":1167.09,"body":"they'll be more more more"},{"speaker":"Chris Dawkins","startTime":1163.91,"endTime":1167.09,"body":"harmful than it is helpful."},{"speaker":"Annemie Tonken","startTime":1167.09,"endTime":1170.45,"body":"Right."},{"speaker":"Annemie Tonken","startTime":1167.09,"endTime":1170.45,"body":"Interesting. Yeah. Yeah, I think"},{"speaker":"Annemie Tonken","startTime":1170.48,"endTime":1174.47,"body":"it's for anybody who is like,"},{"speaker":"Annemie Tonken","startTime":1170.48,"endTime":1174.47,"body":"it's too much. It's too much."},{"speaker":"Annemie Tonken","startTime":1174.53,"endTime":1179.54,"body":"The I think my feeling is always"},{"speaker":"Annemie Tonken","startTime":1174.53,"endTime":1179.54,"body":"be proud of every page of your"},{"speaker":"Annemie Tonken","startTime":1179.54,"endTime":1182.69,"body":"website like feel, yes. Feel"},{"speaker":"Annemie Tonken","startTime":1179.54,"endTime":1182.69,"body":"comfortable with if somebody"},{"speaker":"Annemie Tonken","startTime":1182.69,"endTime":1185.45,"body":"lands on this page out of"},{"speaker":"Annemie Tonken","startTime":1182.69,"endTime":1185.45,"body":"anywhere. They're going to know"},{"speaker":"Annemie Tonken","startTime":1185.45,"endTime":1189.71,"body":"who I am. They're going to know"},{"speaker":"Annemie Tonken","startTime":1185.45,"endTime":1189.71,"body":"what I offer where I am. And I'm"},{"speaker":"Annemie Tonken","startTime":1189.71,"endTime":1192.32,"body":"not going to be embarrassed that"},{"speaker":"Annemie Tonken","startTime":1189.71,"endTime":1192.32,"body":"they saw that page first."},{"speaker":"Chris Dawkins","startTime":1193.61,"endTime":1196.73,"body":"Yeah, absolutely."},{"speaker":"Chris Dawkins","startTime":1193.61,"endTime":1196.73,"body":"Google will will, will totally"},{"speaker":"Chris Dawkins","startTime":1196.73,"endTime":1198.89,"body":"take care of where you are."},{"speaker":"Chris Dawkins","startTime":1196.73,"endTime":1198.89,"body":"Right. It's going to match up"},{"speaker":"Chris Dawkins","startTime":1198.89,"endTime":1201.05,"body":"your look. You don't really have"},{"speaker":"Chris Dawkins","startTime":1198.89,"endTime":1201.05,"body":"to worry about location anymore,"},{"speaker":"Chris Dawkins","startTime":1201.08,"endTime":1204.2,"body":"okay is where you where you have"},{"speaker":"Chris Dawkins","startTime":1201.08,"endTime":1204.2,"body":"to put in your you know, I live"},{"speaker":"Chris Dawkins","startTime":1204.2,"endTime":1207.14,"body":"in Brooklyn. So, you know, we"},{"speaker":"Chris Dawkins","startTime":1204.2,"endTime":1207.14,"body":"used to have the word Brooklyn"},{"speaker":"Chris Dawkins","startTime":1207.14,"endTime":1210.56,"body":"all over emeritus site, you"},{"speaker":"Chris Dawkins","startTime":1207.14,"endTime":1210.56,"body":"don't need to do that anymore."},{"speaker":"Chris Dawkins","startTime":1210.98,"endTime":1213.95,"body":"Google is going, they're going"},{"speaker":"Chris Dawkins","startTime":1210.98,"endTime":1213.95,"body":"to put that together. And"},{"speaker":"Chris Dawkins","startTime":1213.95,"endTime":1217.22,"body":"otherwise, just like you said,"},{"speaker":"Chris Dawkins","startTime":1213.95,"endTime":1217.22,"body":"focus on creating just a good"},{"speaker":"Chris Dawkins","startTime":1217.22,"endTime":1220.16,"body":"website. Yeah. I mean, Google"},{"speaker":"Chris Dawkins","startTime":1217.22,"endTime":1220.16,"body":"wants, they want to send their"},{"speaker":"Chris Dawkins","startTime":1220.16,"endTime":1223.58,"body":"users to good websites, because"},{"speaker":"Chris Dawkins","startTime":1220.16,"endTime":1223.58,"body":"they want their users to be"},{"speaker":"Chris Dawkins","startTime":1223.58,"endTime":1227.09,"body":"happy and go back to Google. So"},{"speaker":"Chris Dawkins","startTime":1223.58,"endTime":1227.09,"body":"and the people that Google are"},{"speaker":"Chris Dawkins","startTime":1227.09,"endTime":1230.27,"body":"very smart, they're really very,"},{"speaker":"Chris Dawkins","startTime":1227.09,"endTime":1230.27,"body":"very smart. There's a lot of"},{"speaker":"Chris Dawkins","startTime":1230.27,"endTime":1234.23,"body":"them, they are going to figure"},{"speaker":"Chris Dawkins","startTime":1230.27,"endTime":1234.23,"body":"out how to find those good"},{"speaker":"Chris Dawkins","startTime":1234.23,"endTime":1237.32,"body":"websites. So if you just focus"},{"speaker":"Chris Dawkins","startTime":1234.23,"endTime":1237.32,"body":"on making a good website, you're"},{"speaker":"Chris Dawkins","startTime":1237.32,"endTime":1240.35,"body":"kind of on the same side as"},{"speaker":"Chris Dawkins","startTime":1237.32,"endTime":1240.35,"body":"Google. You're on Google's team,"},{"speaker":"Chris Dawkins","startTime":1240.53,"endTime":1245.09,"body":"rather than trying to sneak one"},{"speaker":"Chris Dawkins","startTime":1240.53,"endTime":1245.09,"body":"past Google and, you know, that"},{"speaker":"Chris Dawkins","startTime":1245.09,"endTime":1247.37,"body":"always ends badly. Right? You do"},{"speaker":"Chris Dawkins","startTime":1245.09,"endTime":1247.37,"body":"that? Right? I've seen that"},{"speaker":"Chris Dawkins","startTime":1247.37,"endTime":1248.45,"body":"happen. Many times,"},{"speaker":"Annemie Tonken","startTime":1248.84,"endTime":1250.79,"body":"mom will find"},{"speaker":"Annemie Tonken","startTime":1248.84,"endTime":1250.79,"body":"out and you'll get in trouble."},{"speaker":"Annemie Tonken","startTime":1251.36,"endTime":1256.7,"body":"Yeah, mom, we'll find out. Okay,"},{"speaker":"Annemie Tonken","startTime":1251.36,"endTime":1256.7,"body":"so we start by googling at our"},{"speaker":"Annemie Tonken","startTime":1256.73,"endTime":1259.25,"body":"business, and then making sure"},{"speaker":"Annemie Tonken","startTime":1256.73,"endTime":1259.25,"body":"that we're controlling that"},{"speaker":"Annemie Tonken","startTime":1259.67,"endTime":1263.39,"body":"first page, then we start owning"},{"speaker":"Annemie Tonken","startTime":1259.67,"endTime":1263.39,"body":"page one. Right, exactly. And"},{"speaker":"Annemie Tonken","startTime":1263.39,"endTime":1268.1,"body":"then we focus on content and"},{"speaker":"Annemie Tonken","startTime":1263.39,"endTime":1268.1,"body":"creating resources, rather than,"},{"speaker":"Annemie Tonken","startTime":1268.13,"endTime":1272.9,"body":"you know, we're creating blog"},{"speaker":"Annemie Tonken","startTime":1268.13,"endTime":1272.9,"body":"posts or articles. We're really"},{"speaker":"Annemie Tonken","startTime":1272.9,"endTime":1277.61,"body":"trying to add value. And then"},{"speaker":"Annemie Tonken","startTime":1272.9,"endTime":1277.61,"body":"what would what would the next"},{"speaker":"Annemie Tonken","startTime":1277.61,"endTime":1278.18,"body":"step be?"},{"speaker":"Chris Dawkins","startTime":1278.54,"endTime":1281.12,"body":"Well, one of the"},{"speaker":"Chris Dawkins","startTime":1278.54,"endTime":1281.12,"body":"things that I also people, I"},{"speaker":"Chris Dawkins","startTime":1281.12,"endTime":1284.21,"body":"think, know that Oh, you have to"},{"speaker":"Chris Dawkins","startTime":1281.12,"endTime":1284.21,"body":"get links to your website. But I"},{"speaker":"Chris Dawkins","startTime":1284.21,"endTime":1286.94,"body":"think people really"},{"speaker":"Chris Dawkins","startTime":1284.21,"endTime":1286.94,"body":"underestimate the importance of"},{"speaker":"Chris Dawkins","startTime":1286.94,"endTime":1291.59,"body":"this Google was founded in"},{"speaker":"Chris Dawkins","startTime":1286.94,"endTime":1291.59,"body":"Google is all built on links. So"},{"speaker":"Chris Dawkins","startTime":1291.59,"endTime":1293.45,"body":"if you think about just the"},{"speaker":"Chris Dawkins","startTime":1291.59,"endTime":1293.45,"body":"internet, in general, it's just"},{"speaker":"Chris Dawkins","startTime":1293.45,"endTime":1296.54,"body":"a bunch of websites connected to"},{"speaker":"Chris Dawkins","startTime":1293.45,"endTime":1296.54,"body":"each other through links, links,"},{"speaker":"Chris Dawkins","startTime":1296.54,"endTime":1299.45,"body":"make the they make the Internet"},{"speaker":"Chris Dawkins","startTime":1296.54,"endTime":1299.45,"body":"work. In fact, guys who Fat"},{"speaker":"Chris Dawkins","startTime":1299.45,"endTime":1301.55,"body":"Larry and Sergey, the guys who"},{"speaker":"Chris Dawkins","startTime":1299.45,"endTime":1301.55,"body":"founded Google, when they"},{"speaker":"Chris Dawkins","startTime":1301.55,"endTime":1304.85,"body":"started Google, they weren't"},{"speaker":"Chris Dawkins","startTime":1301.55,"endTime":1304.85,"body":"even building a search. And all"},{"speaker":"Chris Dawkins","startTime":1304.85,"endTime":1308.21,"body":"they were doing was collecting"},{"speaker":"Chris Dawkins","startTime":1304.85,"endTime":1308.21,"body":"the way websites linked to each"},{"speaker":"Chris Dawkins","startTime":1308.21,"endTime":1310.58,"body":"other. And they didn't even know"},{"speaker":"Chris Dawkins","startTime":1308.21,"endTime":1310.58,"body":"what they were going to do with"},{"speaker":"Chris Dawkins","startTime":1310.61,"endTime":1313.46,"body":"it turns out that that creates a"},{"speaker":"Chris Dawkins","startTime":1310.61,"endTime":1313.46,"body":"really great search engine,"},{"speaker":"Chris Dawkins","startTime":1313.46,"endTime":1316.22,"body":"because at the time, other"},{"speaker":"Chris Dawkins","startTime":1313.46,"endTime":1316.22,"body":"search engines were just there"},{"speaker":"Chris Dawkins","startTime":1316.22,"endTime":1319.28,"body":"looking at how many times you"},{"speaker":"Chris Dawkins","startTime":1316.22,"endTime":1319.28,"body":"repeated a keyword on your page."},{"speaker":"Chris Dawkins","startTime":1319.55,"endTime":1322.01,"body":"And if you remember, if you're"},{"speaker":"Chris Dawkins","startTime":1319.55,"endTime":1322.01,"body":"old enough to remember the very"},{"speaker":"Chris Dawkins","startTime":1322.01,"endTime":1325.1,"body":"early days of search engines,"},{"speaker":"Chris Dawkins","startTime":1322.01,"endTime":1325.1,"body":"the results were awful, they"},{"speaker":"Chris Dawkins","startTime":1325.1,"endTime":1327.32,"body":"were really kind of you had to"},{"speaker":"Chris Dawkins","startTime":1325.1,"endTime":1327.32,"body":"go through pages and pages,"},{"speaker":"Chris Dawkins","startTime":1327.86,"endTime":1331.55,"body":"Google came out and they focused"},{"speaker":"Chris Dawkins","startTime":1327.86,"endTime":1331.55,"body":"on on links. And the results"},{"speaker":"Chris Dawkins","startTime":1331.55,"endTime":1334.25,"body":"were so much better that they"},{"speaker":"Chris Dawkins","startTime":1331.55,"endTime":1334.25,"body":"almost immediately dominated the"},{"speaker":"Chris Dawkins","startTime":1334.25,"endTime":1337.28,"body":"space. And I mean, the rest is"},{"speaker":"Chris Dawkins","startTime":1334.25,"endTime":1337.28,"body":"history. Everybody uses Google."},{"speaker":"Chris Dawkins","startTime":1337.31,"endTime":1341.63,"body":"And that's all links. So that's"},{"speaker":"Chris Dawkins","startTime":1337.31,"endTime":1341.63,"body":"why you need links, just to kind"},{"speaker":"Chris Dawkins","startTime":1341.63,"endTime":1345.05,"body":"of overgeneralize the more links"},{"speaker":"Chris Dawkins","startTime":1341.63,"endTime":1345.05,"body":"you have pointing to your"},{"speaker":"Chris Dawkins","startTime":1345.05,"endTime":1347.87,"body":"website from other websites, the"},{"speaker":"Chris Dawkins","startTime":1345.05,"endTime":1347.87,"body":"higher you're gonna rank and"},{"speaker":"Chris Dawkins","startTime":1347.87,"endTime":1350.48,"body":"Google nice. There are some"},{"speaker":"Chris Dawkins","startTime":1347.87,"endTime":1350.48,"body":"caveats, you know, there's link"},{"speaker":"Chris Dawkins","startTime":1350.48,"endTime":1353.06,"body":"quality, you don't want to get a"},{"speaker":"Chris Dawkins","startTime":1350.48,"endTime":1353.06,"body":"bunch of links from really"},{"speaker":"Chris Dawkins","startTime":1353.06,"endTime":1357.5,"body":"spammy websites. But in general,"},{"speaker":"Chris Dawkins","startTime":1353.06,"endTime":1357.5,"body":"the more links the better. Okay,"},{"speaker":"Chris Dawkins","startTime":1357.5,"endTime":1358.19,"body":"and that's why"},{"speaker":"Annemie Tonken","startTime":1358.22,"endTime":1363.26,"body":"so I'm onboard"},{"speaker":"Annemie Tonken","startTime":1358.22,"endTime":1363.26,"body":"100%. Sounds great. I am a"},{"speaker":"Annemie Tonken","startTime":1363.26,"endTime":1367.58,"body":"photographer, I want to get high"},{"speaker":"Annemie Tonken","startTime":1363.26,"endTime":1367.58,"body":"quality links, how do I go about"},{"speaker":"Annemie Tonken","startTime":1367.58,"endTime":1368.09,"body":"doing that?"},{"speaker":"Chris Dawkins","startTime":1368.24,"endTime":1370.16,"body":"So there's a,"},{"speaker":"Chris Dawkins","startTime":1368.24,"endTime":1370.16,"body":"there's different ways to get"},{"speaker":"Chris Dawkins","startTime":1370.16,"endTime":1373.61,"body":"links, obviously, as a local"},{"speaker":"Chris Dawkins","startTime":1370.16,"endTime":1373.61,"body":"business owner, there's you can"},{"speaker":"Chris Dawkins","startTime":1373.61,"endTime":1377.45,"body":"get what they call local link"},{"speaker":"Chris Dawkins","startTime":1373.61,"endTime":1377.45,"body":"citations. And that's like,"},{"speaker":"Chris Dawkins","startTime":1377.66,"endTime":1380.75,"body":"you're I'm sure you're familiar"},{"speaker":"Chris Dawkins","startTime":1377.66,"endTime":1380.75,"body":"with Yelp. And, and these other"},{"speaker":"Chris Dawkins","startTime":1380.78,"endTime":1383.48,"body":"there's, there's literally"},{"speaker":"Chris Dawkins","startTime":1380.78,"endTime":1383.48,"body":"hundreds of these, there are"},{"speaker":"Chris Dawkins","startTime":1383.57,"endTime":1387.32,"body":"industry specific directories"},{"speaker":"Chris Dawkins","startTime":1383.57,"endTime":1387.32,"body":"like that there are location"},{"speaker":"Chris Dawkins","startTime":1387.32,"endTime":1392.09,"body":"specific directories like that."},{"speaker":"Chris Dawkins","startTime":1387.32,"endTime":1392.09,"body":"And then there are services that"},{"speaker":"Chris Dawkins","startTime":1392.09,"endTime":1395.36,"body":"will help you get those links."},{"speaker":"Chris Dawkins","startTime":1392.09,"endTime":1395.36,"body":"So that's kind of the foundation"},{"speaker":"Chris Dawkins","startTime":1395.36,"endTime":1398.75,"body":"for a local business, you want"},{"speaker":"Chris Dawkins","startTime":1395.36,"endTime":1398.75,"body":"to get those local business"},{"speaker":"Chris Dawkins","startTime":1398.75,"endTime":1402.68,"body":"citations, because when Google"},{"speaker":"Chris Dawkins","startTime":1398.75,"endTime":1402.68,"body":"ranks a local business, the"},{"speaker":"Chris Dawkins","startTime":1402.68,"endTime":1406.31,"body":"first thing they're going to do"},{"speaker":"Chris Dawkins","startTime":1402.68,"endTime":1406.31,"body":"is go look to see, if you have"},{"speaker":"Chris Dawkins","startTime":1406.31,"endTime":1408.8,"body":"all those links. Are you a legit"},{"speaker":"Chris Dawkins","startTime":1406.31,"endTime":1408.8,"body":"business? If you don't have"},{"speaker":"Chris Dawkins","startTime":1408.8,"endTime":1411.68,"body":"those? Google's going to wonder,"},{"speaker":"Chris Dawkins","startTime":1408.8,"endTime":1411.68,"body":"is this a legit business because"},{"speaker":"Chris Dawkins","startTime":1411.68,"endTime":1414.29,"body":"they don't seem to be that"},{"speaker":"Chris Dawkins","startTime":1411.68,"endTime":1414.29,"body":"present. If you have those links"},{"speaker":"Chris Dawkins","startTime":1414.29,"endTime":1417.35,"body":"everywhere, on all these"},{"speaker":"Chris Dawkins","startTime":1414.29,"endTime":1417.35,"body":"directories, and they're"},{"speaker":"Chris Dawkins","startTime":1417.35,"endTime":1422.63,"body":"consistent. That's you're kind"},{"speaker":"Chris Dawkins","startTime":1417.35,"endTime":1422.63,"body":"of in the phonebook. And there"},{"speaker":"Chris Dawkins","startTime":1422.63,"endTime":1426.56,"body":"are services that will do that"},{"speaker":"Chris Dawkins","startTime":1422.63,"endTime":1426.56,"body":"one of them is Yext. A lot of"},{"speaker":"Chris Dawkins","startTime":1426.56,"endTime":1431.39,"body":"them are paid. I, I used to do"},{"speaker":"Chris Dawkins","startTime":1426.56,"endTime":1431.39,"body":"that for clients. And we kind of"},{"speaker":"Chris Dawkins","startTime":1431.39,"endTime":1434.18,"body":"switched away from that, because"},{"speaker":"Chris Dawkins","startTime":1431.39,"endTime":1434.18,"body":"they're paid subscription"},{"speaker":"Chris Dawkins","startTime":1434.18,"endTime":1437.42,"body":"models, the moment you stop"},{"speaker":"Chris Dawkins","startTime":1434.18,"endTime":1437.42,"body":"paying for them, who knows"},{"speaker":"Chris Dawkins","startTime":1437.42,"endTime":1440.36,"body":"what's going to happen to those"},{"speaker":"Chris Dawkins","startTime":1437.42,"endTime":1440.36,"body":"listings, right. So now I use"},{"speaker":"Chris Dawkins","startTime":1440.36,"endTime":1443.69,"body":"one called White Spark, it's a"},{"speaker":"Chris Dawkins","startTime":1440.36,"endTime":1443.69,"body":"Canadian company, it's white"},{"speaker":"Chris Dawkins","startTime":1443.69,"endTime":1449.96,"body":"spark.ca, I highly recommend it."},{"speaker":"Chris Dawkins","startTime":1443.69,"endTime":1449.96,"body":"The pricing is very good. And"},{"speaker":"Chris Dawkins","startTime":1449.99,"endTime":1454.19,"body":"the difference is, they will"},{"speaker":"Chris Dawkins","startTime":1449.99,"endTime":1454.19,"body":"build links for you, and then"},{"speaker":"Chris Dawkins","startTime":1454.22,"endTime":1456.95,"body":"give them to you. So you will"},{"speaker":"Chris Dawkins","startTime":1454.22,"endTime":1456.95,"body":"own them. You don't have to pay"},{"speaker":"Chris Dawkins","startTime":1456.95,"endTime":1460.07,"body":"for them again, you pay once and"},{"speaker":"Chris Dawkins","startTime":1456.95,"endTime":1460.07,"body":"it's done. And price wise, it's"},{"speaker":"Chris Dawkins","startTime":1460.07,"endTime":1463.28,"body":"about the same probably as"},{"speaker":"Chris Dawkins","startTime":1460.07,"endTime":1463.28,"body":"paying for a year of a"},{"speaker":"Chris Dawkins","startTime":1463.28,"endTime":1466.49,"body":"subscription service. So that's,"},{"speaker":"Chris Dawkins","startTime":1463.28,"endTime":1466.49,"body":"that's a very good way to go."},{"speaker":"Chris Dawkins","startTime":1466.49,"endTime":1469.28,"body":"That's that's kind of the"},{"speaker":"Chris Dawkins","startTime":1466.49,"endTime":1469.28,"body":"foundation of, of Link Building"},{"speaker":"Chris Dawkins","startTime":1469.28,"endTime":1470.69,"body":"for a local business. Okay,"},{"speaker":"Annemie Tonken","startTime":1470.72,"endTime":1474.83,"body":"nice. So, I love"},{"speaker":"Annemie Tonken","startTime":1470.72,"endTime":1474.83,"body":"that that's as easy as just"},{"speaker":"Annemie Tonken","startTime":1475.4,"endTime":1478.4,"body":"paying some money and having"},{"speaker":"Annemie Tonken","startTime":1475.4,"endTime":1478.4,"body":"that kind of taken care of"},{"speaker":"Annemie Tonken","startTime":1478.4,"endTime":1481.13,"body":"rather than the Yeah, yeah."},{"speaker":"Annemie Tonken","startTime":1478.4,"endTime":1481.13,"body":"Okay, good."},{"speaker":"Chris Dawkins","startTime":1481.16,"endTime":1483.26,"body":"Yeah, you could,"},{"speaker":"Chris Dawkins","startTime":1481.16,"endTime":1483.26,"body":"you could also you can do it"},{"speaker":"Chris Dawkins","startTime":1483.26,"endTime":1487.58,"body":"yourself for free, but I will"},{"speaker":"Chris Dawkins","startTime":1483.26,"endTime":1487.58,"body":"tell you, it takes a long time."},{"speaker":"Chris Dawkins","startTime":1487.73,"endTime":1492.62,"body":"It is very time intensive. Yes,"},{"speaker":"Chris Dawkins","startTime":1487.73,"endTime":1492.62,"body":"it takes. First the process"},{"speaker":"Chris Dawkins","startTime":1492.62,"endTime":1496.07,"body":"takes many months, because you"},{"speaker":"Chris Dawkins","startTime":1492.62,"endTime":1496.07,"body":"need to do stuff and then check"},{"speaker":"Chris Dawkins","startTime":1496.07,"endTime":1498.83,"body":"back and then do more stuff and"},{"speaker":"Chris Dawkins","startTime":1496.07,"endTime":1498.83,"body":"then check back. So it's"},{"speaker":"Chris Dawkins","startTime":1498.83,"endTime":1502.19,"body":"probably dozens of hours."},{"speaker":"Chris Dawkins","startTime":1498.83,"endTime":1502.19,"body":"Whereas spread over three to six"},{"speaker":"Chris Dawkins","startTime":1502.19,"endTime":1505.07,"body":"months, right? It's a it's a"},{"speaker":"Chris Dawkins","startTime":1502.19,"endTime":1505.07,"body":"real nightmare if you ask and"},{"speaker":"Chris Dawkins","startTime":1505.07,"endTime":1505.4,"body":"staying"},{"speaker":"Annemie Tonken","startTime":1505.4,"endTime":1507.32,"body":"focused on it"},{"speaker":"Annemie Tonken","startTime":1505.4,"endTime":1507.32,"body":"too, because I think that that,"},{"speaker":"Annemie Tonken","startTime":1507.35,"endTime":1509.69,"body":"you know, it's like we can all"},{"speaker":"Annemie Tonken","startTime":1507.35,"endTime":1509.69,"body":"be like, oh, yeah, I'm gonna do"},{"speaker":"Annemie Tonken","startTime":1509.69,"endTime":1513.29,"body":"this. And then yes, three months"},{"speaker":"Annemie Tonken","startTime":1509.69,"endTime":1513.29,"body":"from now, forget it. If Yeah,"},{"speaker":"Chris Dawkins","startTime":1513.29,"endTime":1515.72,"body":"if you told me I"},{"speaker":"Chris Dawkins","startTime":1513.29,"endTime":1515.72,"body":"had to do that manually for my"},{"speaker":"Chris Dawkins","startTime":1515.72,"endTime":1520.4,"body":"clients, I would quit. I would I"},{"speaker":"Chris Dawkins","startTime":1515.72,"endTime":1520.4,"body":"find another career."},{"speaker":"Annemie Tonken","startTime":1520.429,"endTime":1523.939,"body":"Yeah. Okay. So"},{"speaker":"Annemie Tonken","startTime":1520.429,"endTime":1523.939,"body":"you kind of set the baseline by"},{"speaker":"Annemie Tonken","startTime":1523.969,"endTime":1526.609,"body":"getting yourself listed in all"},{"speaker":"Annemie Tonken","startTime":1523.969,"endTime":1526.609,"body":"these various directories and"},{"speaker":"Annemie Tonken","startTime":1526.609,"endTime":1530.569,"body":"giving Google the distinct"},{"speaker":"Annemie Tonken","startTime":1526.609,"endTime":1530.569,"body":"impression that nope, I'm for"},{"speaker":"Annemie Tonken","startTime":1530.569,"endTime":1533.509,"body":"real, I'm not just a fly by"},{"speaker":"Annemie Tonken","startTime":1530.569,"endTime":1533.509,"body":"night, which a lot of"},{"speaker":"Annemie Tonken","startTime":1533.509,"endTime":1536.779,"body":"photography websites probably do"},{"speaker":"Annemie Tonken","startTime":1533.509,"endTime":1536.779,"body":"get overlooked for that exact"},{"speaker":"Annemie Tonken","startTime":1536.779,"endTime":1541.549,"body":"reason. And then what other"},{"speaker":"Annemie Tonken","startTime":1536.779,"endTime":1541.549,"body":"kinds of other strategies can"},{"speaker":"Annemie Tonken","startTime":1541.549,"endTime":1542.089,"body":"you take?"},{"speaker":"Chris Dawkins","startTime":1542.12,"endTime":1544.22,"body":"So there's,"},{"speaker":"Chris Dawkins","startTime":1542.12,"endTime":1544.22,"body":"there's a couple number one,"},{"speaker":"Chris Dawkins","startTime":1544.25,"endTime":1548.69,"body":"building resource resource"},{"speaker":"Chris Dawkins","startTime":1544.25,"endTime":1548.69,"body":"blogs, is going to help because"},{"speaker":"Chris Dawkins","startTime":1548.69,"endTime":1551.36,"body":"there are a lot of other blogs"},{"speaker":"Chris Dawkins","startTime":1548.69,"endTime":1551.36,"body":"out there that just curate"},{"speaker":"Chris Dawkins","startTime":1551.36,"endTime":1554.96,"body":"content, and they, they post"},{"speaker":"Chris Dawkins","startTime":1551.36,"endTime":1554.96,"body":"lists, here's how you do it,"},{"speaker":"Chris Dawkins","startTime":1554.96,"endTime":1557.93,"body":"here's the top 10 sources to do"},{"speaker":"Chris Dawkins","startTime":1554.96,"endTime":1557.93,"body":"XYZ. So there's a lot at your"},{"speaker":"Chris Dawkins","startTime":1557.93,"endTime":1561.02,"body":"guild just get links naturally."},{"speaker":"Chris Dawkins","startTime":1557.93,"endTime":1561.02,"body":"That way, if you're creating"},{"speaker":"Chris Dawkins","startTime":1561.05,"endTime":1565.79,"body":"resourceful content, that's why"},{"speaker":"Chris Dawkins","startTime":1561.05,"endTime":1565.79,"body":"that's the focus. The other way"},{"speaker":"Chris Dawkins","startTime":1565.79,"endTime":1568.61,"body":"is to look at some of your"},{"speaker":"Chris Dawkins","startTime":1565.79,"endTime":1568.61,"body":"competitors look at you know,"},{"speaker":"Chris Dawkins","startTime":1568.61,"endTime":1571.82,"body":"wherever your market is, do a"},{"speaker":"Chris Dawkins","startTime":1568.61,"endTime":1571.82,"body":"search for your most important"},{"speaker":"Chris Dawkins","startTime":1571.82,"endTime":1575.69,"body":"keyword, look at the few sites"},{"speaker":"Chris Dawkins","startTime":1571.82,"endTime":1575.69,"body":"that come up at the top, go to I"},{"speaker":"Chris Dawkins","startTime":1575.69,"endTime":1577.64,"body":"use SEMrush, there's two,"},{"speaker":"Chris Dawkins","startTime":1575.69,"endTime":1577.64,"body":"there's a lot of tools that will"},{"speaker":"Chris Dawkins","startTime":1577.64,"endTime":1580.37,"body":"do this so much as a good one,"},{"speaker":"Chris Dawkins","startTime":1577.64,"endTime":1580.37,"body":"they're free. They're not always"},{"speaker":"Chris Dawkins","startTime":1580.37,"endTime":1583.04,"body":"free. But there's a free plan"},{"speaker":"Chris Dawkins","startTime":1580.37,"endTime":1583.04,"body":"where you can go type in the"},{"speaker":"Chris Dawkins","startTime":1583.04,"endTime":1587.0,"body":"name of that website that comes"},{"speaker":"Chris Dawkins","startTime":1583.04,"endTime":1587.0,"body":"up up at the top of Google, and"},{"speaker":"Chris Dawkins","startTime":1587.0,"endTime":1590.54,"body":"they will show you where you get"},{"speaker":"Chris Dawkins","startTime":1587.0,"endTime":1590.54,"body":"or where they get their their"},{"speaker":"Chris Dawkins","startTime":1590.54,"endTime":1592.88,"body":"links. In this a lot of times"},{"speaker":"Chris Dawkins","startTime":1590.54,"endTime":1592.88,"body":"that will give you ideas like,"},{"speaker":"Chris Dawkins","startTime":1592.91,"endTime":1596.06,"body":"Oh, I could get a link there. I"},{"speaker":"Chris Dawkins","startTime":1592.91,"endTime":1596.06,"body":"could get a link there. That's"},{"speaker":"Chris Dawkins","startTime":1596.06,"endTime":1597.2,"body":"another way to do it. Okay,"},{"speaker":"Annemie Tonken","startTime":1597.29,"endTime":1600.98,"body":"nice. And then"},{"speaker":"Annemie Tonken","startTime":1597.29,"endTime":1600.98,"body":"do you? Or do you have Meredith"},{"speaker":"Annemie Tonken","startTime":1601.01,"endTime":1605.12,"body":"do any sort of like more"},{"speaker":"Annemie Tonken","startTime":1601.01,"endTime":1605.12,"body":"organic, you know, reaching out"},{"speaker":"Annemie Tonken","startTime":1605.12,"endTime":1610.97,"body":"to, let's say that you create a"},{"speaker":"Annemie Tonken","startTime":1605.12,"endTime":1610.97,"body":"local resource kind of a blog,"},{"speaker":"Annemie Tonken","startTime":1611.0,"endTime":1616.19,"body":"where, you know, I'm writing"},{"speaker":"Annemie Tonken","startTime":1611.0,"endTime":1616.19,"body":"about all of the birth centers"},{"speaker":"Annemie Tonken","startTime":1616.22,"endTime":1619.91,"body":"that are in my area to sort of"},{"speaker":"Annemie Tonken","startTime":1616.22,"endTime":1619.91,"body":"talk about like, Well, this one"},{"speaker":"Annemie Tonken","startTime":1619.91,"endTime":1624.38,"body":"has birthing tubs and this one,"},{"speaker":"Annemie Tonken","startTime":1619.91,"endTime":1624.38,"body":"you know, whatever, like, I do"},{"speaker":"Annemie Tonken","startTime":1624.41,"endTime":1628.28,"body":"kind of a round up. And then I"},{"speaker":"Annemie Tonken","startTime":1624.41,"endTime":1628.28,"body":"email all of those places and"},{"speaker":"Annemie Tonken","startTime":1628.28,"endTime":1631.64,"body":"say, Hey, I just wanted to let"},{"speaker":"Annemie Tonken","startTime":1628.28,"endTime":1631.64,"body":"you know, I posted this thing,"},{"speaker":"Annemie Tonken","startTime":1631.64,"endTime":1634.79,"body":"here's the link, if you're"},{"speaker":"Annemie Tonken","startTime":1631.64,"endTime":1634.79,"body":"interested in sharing it, in the"},{"speaker":"Annemie Tonken","startTime":1634.79,"endTime":1638.69,"body":"hopes that you get some, some"},{"speaker":"Annemie Tonken","startTime":1634.79,"endTime":1638.69,"body":"more, you know, reach that way?"},{"speaker":"Annemie Tonken","startTime":1638.69,"endTime":1643.19,"body":"Or is that sort of the low and"},{"speaker":"Annemie Tonken","startTime":1638.69,"endTime":1643.19,"body":"slow? That isn't necessarily the"},{"speaker":"Annemie Tonken","startTime":1643.19,"endTime":1644.15,"body":"best use of time?"},{"speaker":"Chris Dawkins","startTime":1645.29,"endTime":1647.84,"body":"Um, you know,"},{"speaker":"Chris Dawkins","startTime":1645.29,"endTime":1647.84,"body":"that can be time intensive, but"},{"speaker":"Chris Dawkins","startTime":1647.84,"endTime":1651.47,"body":"that is the most organic way to"},{"speaker":"Chris Dawkins","startTime":1647.84,"endTime":1651.47,"body":"do it. Yeah. Like that is to you"},{"speaker":"Chris Dawkins","startTime":1651.47,"endTime":1654.68,"body":"know, that is the best highest"},{"speaker":"Chris Dawkins","startTime":1651.47,"endTime":1654.68,"body":"quality way to do it. That's"},{"speaker":"Chris Dawkins","startTime":1654.68,"endTime":1657.44,"body":"kind of the behavior that Google"},{"speaker":"Chris Dawkins","startTime":1654.68,"endTime":1657.44,"body":"would want to reward. Right, you"},{"speaker":"Chris Dawkins","startTime":1657.44,"endTime":1661.13,"body":"know, so yes, outreach, you can"},{"speaker":"Chris Dawkins","startTime":1657.44,"endTime":1661.13,"body":"push that out via social or"},{"speaker":"Chris Dawkins","startTime":1661.13,"endTime":1665.48,"body":"directly via email in either of"},{"speaker":"Chris Dawkins","startTime":1661.13,"endTime":1665.48,"body":"those is fine. And I would say,"},{"speaker":"Chris Dawkins","startTime":1665.48,"endTime":1668.06,"body":"don't get discouraged if you"},{"speaker":"Chris Dawkins","startTime":1665.48,"endTime":1668.06,"body":"don't get a lot of links that"},{"speaker":"Chris Dawkins","startTime":1668.06,"endTime":1671.27,"body":"way. links are links are one of"},{"speaker":"Chris Dawkins","startTime":1668.06,"endTime":1671.27,"body":"the more difficult as an SEO"},{"speaker":"Chris Dawkins","startTime":1671.27,"endTime":1674.66,"body":"company, when we go about"},{"speaker":"Chris Dawkins","startTime":1671.27,"endTime":1674.66,"body":"building links for clients. It's"},{"speaker":"Chris Dawkins","startTime":1674.66,"endTime":1678.38,"body":"one of the more time consuming"},{"speaker":"Chris Dawkins","startTime":1674.66,"endTime":1678.38,"body":"aspects. But also, it's what"},{"speaker":"Chris Dawkins","startTime":1678.38,"endTime":1681.2,"body":"really separates the very high"},{"speaker":"Chris Dawkins","startTime":1678.38,"endTime":1681.2,"body":"rankings that you know, the top"},{"speaker":"Chris Dawkins","startTime":1681.2,"endTime":1685.94,"body":"sites from the sites on page two"},{"speaker":"Chris Dawkins","startTime":1681.2,"endTime":1685.94,"body":"is usually usually the link. So"},{"speaker":"Chris Dawkins","startTime":1685.94,"endTime":1687.38,"body":"it is worth the time, right."},{"speaker":"Annemie Tonken","startTime":1687.74,"endTime":1691.34,"body":"What about guest"},{"speaker":"Annemie Tonken","startTime":1687.74,"endTime":1691.34,"body":"blogging and creating resources"},{"speaker":"Annemie Tonken","startTime":1691.34,"endTime":1693.38,"body":"for other people's sites?"},{"speaker":"Chris Dawkins","startTime":1693.71,"endTime":1696.92,"body":"So you writing a"},{"speaker":"Chris Dawkins","startTime":1693.71,"endTime":1696.92,"body":"guest blog on a on a on another"},{"speaker":"Chris Dawkins","startTime":1696.92,"endTime":1700.46,"body":"website? If they will link back?"},{"speaker":"Chris Dawkins","startTime":1696.92,"endTime":1700.46,"body":"Yeah, sure. There was a time"},{"speaker":"Chris Dawkins","startTime":1700.46,"endTime":1704.66,"body":"when that was very popular. And"},{"speaker":"Chris Dawkins","startTime":1700.46,"endTime":1704.66,"body":"so Google kind of diminished the"},{"speaker":"Chris Dawkins","startTime":1704.69,"endTime":1707.57,"body":"value of those links a little"},{"speaker":"Chris Dawkins","startTime":1704.69,"endTime":1707.57,"body":"bit just because people were"},{"speaker":"Chris Dawkins","startTime":1707.57,"endTime":1711.02,"body":"really overdoing it. But yeah,"},{"speaker":"Chris Dawkins","startTime":1707.57,"endTime":1711.02,"body":"if you're doing it on a small"},{"speaker":"Chris Dawkins","startTime":1711.02,"endTime":1715.76,"body":"scale, yes, I would say you sort"},{"speaker":"Chris Dawkins","startTime":1711.02,"endTime":1715.76,"body":"of run into the dangerous area,"},{"speaker":"Chris Dawkins","startTime":1715.76,"endTime":1720.02,"body":"if you're distributing a blog on"},{"speaker":"Chris Dawkins","startTime":1715.76,"endTime":1720.02,"body":"say, 100 other blogs, there are"},{"speaker":"Chris Dawkins","startTime":1720.02,"endTime":1723.53,"body":"what they call blog networks."},{"speaker":"Chris Dawkins","startTime":1720.02,"endTime":1723.53,"body":"And Google is trained to like"},{"speaker":"Chris Dawkins","startTime":1723.53,"endTime":1726.74,"body":"look for those, and you can"},{"speaker":"Chris Dawkins","startTime":1723.53,"endTime":1726.74,"body":"actually sometimes be penalized"},{"speaker":"Chris Dawkins","startTime":1726.77,"endTime":1729.95,"body":"for that. But if you're, if it's"},{"speaker":"Chris Dawkins","startTime":1726.77,"endTime":1729.95,"body":"an organic relationship that you"},{"speaker":"Chris Dawkins","startTime":1729.95,"endTime":1733.67,"body":"have with somebody, absolutely"},{"speaker":"Chris Dawkins","startTime":1729.95,"endTime":1733.67,"body":"do that. Yeah. Whether you no"},{"speaker":"Chris Dawkins","startTime":1733.67,"endTime":1736.49,"body":"matter what if it's even if it's"},{"speaker":"Chris Dawkins","startTime":1733.67,"endTime":1736.49,"body":"a client, you know, a lot of"},{"speaker":"Chris Dawkins","startTime":1736.49,"endTime":1739.67,"body":"times, as a web designer, I used"},{"speaker":"Chris Dawkins","startTime":1736.49,"endTime":1739.67,"body":"to get links from all my client,"},{"speaker":"Chris Dawkins","startTime":1739.67,"endTime":1741.92,"body":"build a website and put a link"},{"speaker":"Chris Dawkins","startTime":1739.67,"endTime":1741.92,"body":"on it, that's a good way to get"},{"speaker":"Chris Dawkins","startTime":1741.92,"endTime":1746.21,"body":"links to if you have any client"},{"speaker":"Chris Dawkins","startTime":1741.92,"endTime":1746.21,"body":"or any partners, obviously, you"},{"speaker":"Chris Dawkins","startTime":1746.21,"endTime":1748.52,"body":"know, ask for links there too."},{"speaker":"Chris Dawkins","startTime":1746.21,"endTime":1748.52,"body":"Yeah,"},{"speaker":"Annemie Tonken","startTime":1748.55,"endTime":1750.62,"body":"well, for sure."},{"speaker":"Annemie Tonken","startTime":1748.55,"endTime":1750.62,"body":"I mean, a lot of the people who"},{"speaker":"Annemie Tonken","startTime":1750.62,"endTime":1755.36,"body":"are listening do at least some"},{"speaker":"Annemie Tonken","startTime":1750.62,"endTime":1755.36,"body":"amount of brand photography or"},{"speaker":"Annemie Tonken","startTime":1755.36,"endTime":1758.66,"body":"commercial photography for other"},{"speaker":"Annemie Tonken","startTime":1755.36,"endTime":1758.66,"body":"businesses, and whereas you may"},{"speaker":"Annemie Tonken","startTime":1758.66,"endTime":1761.87,"body":"not have it written into your"},{"speaker":"Annemie Tonken","startTime":1758.66,"endTime":1761.87,"body":"contract that you're on their"},{"speaker":"Annemie Tonken","startTime":1761.87,"endTime":1765.68,"body":"website, you know, like every"},{"speaker":"Annemie Tonken","startTime":1761.87,"endTime":1765.68,"body":"single photo that they post of"},{"speaker":"Annemie Tonken","startTime":1765.68,"endTime":1769.49,"body":"yours shouldn't necessarily need"},{"speaker":"Annemie Tonken","startTime":1765.68,"endTime":1769.49,"body":"to have photo credit with a link"},{"speaker":"Annemie Tonken","startTime":1769.49,"endTime":1772.82,"body":"but you know, maybe on their"},{"speaker":"Annemie Tonken","startTime":1769.49,"endTime":1772.82,"body":"resources page, they would be"},{"speaker":"Annemie Tonken","startTime":1772.82,"endTime":1775.58,"body":"willing to say, you know, so and"},{"speaker":"Annemie Tonken","startTime":1772.82,"endTime":1775.58,"body":"so photography."},{"speaker":"Chris Dawkins","startTime":1775.67,"endTime":1778.13,"body":"Absolutely."},{"speaker":"Chris Dawkins","startTime":1775.67,"endTime":1778.13,"body":"Another thing that I know,"},{"speaker":"Chris Dawkins","startTime":1779.0,"endTime":1782.06,"body":"photographers sometimes do is"},{"speaker":"Chris Dawkins","startTime":1779.0,"endTime":1782.06,"body":"you you know, donate, you know,"},{"speaker":"Chris Dawkins","startTime":1782.06,"endTime":1785.69,"body":"your service a session to a"},{"speaker":"Chris Dawkins","startTime":1782.06,"endTime":1785.69,"body":"charity of some sort and they"},{"speaker":"Chris Dawkins","startTime":1785.69,"endTime":1789.47,"body":"auction it off. That can be a"},{"speaker":"Chris Dawkins","startTime":1785.69,"endTime":1789.47,"body":"tactic to if you want to do"},{"speaker":"Chris Dawkins","startTime":1789.47,"endTime":1793.37,"body":"that, just look for auctions"},{"speaker":"Chris Dawkins","startTime":1789.47,"endTime":1793.37,"body":"that you know, list the list"},{"speaker":"Chris Dawkins","startTime":1793.37,"endTime":1796.49,"body":"their rewards or their what"},{"speaker":"Chris Dawkins","startTime":1793.37,"endTime":1796.49,"body":"they're auctioning with a link."},{"speaker":"Chris Dawkins","startTime":1796.94,"endTime":1800.51,"body":"If you do that, that link has"},{"speaker":"Chris Dawkins","startTime":1796.94,"endTime":1800.51,"body":"value, right You know, so"},{"speaker":"Chris Dawkins","startTime":1800.51,"endTime":1803.87,"body":"there's so there's SEO value"},{"speaker":"Chris Dawkins","startTime":1800.51,"endTime":1803.87,"body":"there, too, as well, as you"},{"speaker":"Chris Dawkins","startTime":1803.87,"endTime":1807.08,"body":"know, you're donating to charity"},{"speaker":"Chris Dawkins","startTime":1803.87,"endTime":1807.08,"body":"and perhaps get one new client,"},{"speaker":"Chris Dawkins","startTime":1807.11,"endTime":1809.39,"body":"there's there is also the SEO"},{"speaker":"Chris Dawkins","startTime":1807.11,"endTime":1809.39,"body":"value. Yeah,"},{"speaker":"Annemie Tonken","startTime":1809.51,"endTime":1812.81,"body":"that's good. And"},{"speaker":"Annemie Tonken","startTime":1809.51,"endTime":1812.81,"body":"I think that sometimes it's just"},{"speaker":"Annemie Tonken","startTime":1812.81,"endTime":1816.23,"body":"a matter of keeping this in the"},{"speaker":"Annemie Tonken","startTime":1812.81,"endTime":1816.23,"body":"back of your mind all the time."},{"speaker":"Annemie Tonken","startTime":1816.23,"endTime":1820.16,"body":"Because if you don't ask for it,"},{"speaker":"Annemie Tonken","startTime":1816.23,"endTime":1820.16,"body":"I mean, what you just raised,"},{"speaker":"Annemie Tonken","startTime":1820.16,"endTime":1822.77,"body":"it's a great example, let's say"},{"speaker":"Annemie Tonken","startTime":1820.16,"endTime":1822.77,"body":"that you donate to a local"},{"speaker":"Annemie Tonken","startTime":1822.77,"endTime":1825.77,"body":"school auction. Well, the person"},{"speaker":"Annemie Tonken","startTime":1822.77,"endTime":1825.77,"body":"who's running that school's"},{"speaker":"Annemie Tonken","startTime":1826.61,"endTime":1831.23,"body":"website is probably a volunteer"},{"speaker":"Annemie Tonken","startTime":1826.61,"endTime":1831.23,"body":"parent who does website stuff,"},{"speaker":"Annemie Tonken","startTime":1831.23,"endTime":1833.96,"body":"and they're busy with other"},{"speaker":"Annemie Tonken","startTime":1831.23,"endTime":1833.96,"body":"things. And they're, you know,"},{"speaker":"Annemie Tonken","startTime":1834.08,"endTime":1837.71,"body":"but if all it takes is a single"},{"speaker":"Annemie Tonken","startTime":1834.08,"endTime":1837.71,"body":"email or phone call to say, Hey,"},{"speaker":"Annemie Tonken","startTime":1837.71,"endTime":1840.35,"body":"I just wanted to make sure that,"},{"speaker":"Annemie Tonken","startTime":1837.71,"endTime":1840.35,"body":"you know, that was linked"},{"speaker":"Annemie Tonken","startTime":1840.35,"endTime":1844.31,"body":"properly. Following up on that"},{"speaker":"Annemie Tonken","startTime":1840.35,"endTime":1844.31,"body":"stuff does seem tedious, or it"},{"speaker":"Annemie Tonken","startTime":1844.31,"endTime":1847.97,"body":"does seem like, why am I even"},{"speaker":"Annemie Tonken","startTime":1844.31,"endTime":1847.97,"body":"doing this, but especially when"},{"speaker":"Annemie Tonken","startTime":1847.97,"endTime":1851.0,"body":"we're talking about a business"},{"speaker":"Annemie Tonken","startTime":1847.97,"endTime":1851.0,"body":"that really only needs somewhere"},{"speaker":"Annemie Tonken","startTime":1851.0,"endTime":1855.92,"body":"between 50 and 100 clients a"},{"speaker":"Annemie Tonken","startTime":1851.0,"endTime":1855.92,"body":"year, every single one of those"},{"speaker":"Annemie Tonken","startTime":1855.98,"endTime":1861.17,"body":"kinds of actions can have a"},{"speaker":"Annemie Tonken","startTime":1855.98,"endTime":1861.17,"body":"ripple effect. I mean, I've said"},{"speaker":"Annemie Tonken","startTime":1861.17,"endTime":1864.14,"body":"this before, I'll say it again,"},{"speaker":"Annemie Tonken","startTime":1861.17,"endTime":1864.14,"body":"I've been in business for 13"},{"speaker":"Annemie Tonken","startTime":1864.14,"endTime":1867.32,"body":"years. And just by virtue of the"},{"speaker":"Annemie Tonken","startTime":1864.14,"endTime":1867.32,"body":"fact that I have been a high"},{"speaker":"Annemie Tonken","startTime":1867.32,"endTime":1871.43,"body":"quality website locally for that"},{"speaker":"Annemie Tonken","startTime":1867.32,"endTime":1871.43,"body":"many years, I don't do almost"},{"speaker":"Annemie Tonken","startTime":1871.46,"endTime":1876.02,"body":"any marketing, I have stopped"},{"speaker":"Annemie Tonken","startTime":1871.46,"endTime":1876.02,"body":"posting to my own personal"},{"speaker":"Annemie Tonken","startTime":1876.14,"endTime":1880.55,"body":"Instagram, over a year ago now"},{"speaker":"Annemie Tonken","startTime":1876.14,"endTime":1880.55,"body":"is, you know, I still get"},{"speaker":"Annemie Tonken","startTime":1880.55,"endTime":1884.18,"body":"inquiries all the time. And they"},{"speaker":"Annemie Tonken","startTime":1880.55,"endTime":1884.18,"body":"found me on Google. And I figure"},{"speaker":"Annemie Tonken","startTime":1884.18,"endTime":1888.35,"body":"that that, you know, it doesn't"},{"speaker":"Annemie Tonken","startTime":1884.18,"endTime":1888.35,"body":"always have the immediate effect"},{"speaker":"Annemie Tonken","startTime":1888.38,"endTime":1891.74,"body":"of like, somebody calls you"},{"speaker":"Annemie Tonken","startTime":1888.38,"endTime":1891.74,"body":"tomorrow. But it doesn't take"},{"speaker":"Annemie Tonken","startTime":1891.74,"endTime":1892.4,"body":"that long."},{"speaker":"Chris Dawkins","startTime":1892.49,"endTime":1894.5,"body":"Yeah, I would say"},{"speaker":"Chris Dawkins","startTime":1892.49,"endTime":1894.5,"body":"yeah, that's an important thing"},{"speaker":"Chris Dawkins","startTime":1894.5,"endTime":1898.7,"body":"to keep in mind is SEO generally"},{"speaker":"Chris Dawkins","startTime":1894.5,"endTime":1898.7,"body":"is kind of a long game. Like"},{"speaker":"Chris Dawkins","startTime":1898.73,"endTime":1901.31,"body":"there's there's not much that"},{"speaker":"Chris Dawkins","startTime":1898.73,"endTime":1901.31,"body":"you can do that will have an"},{"speaker":"Chris Dawkins","startTime":1901.31,"endTime":1905.06,"body":"impact tomorrow, or next week,"},{"speaker":"Chris Dawkins","startTime":1901.31,"endTime":1905.06,"body":"or sometimes even next month."},{"speaker":"Chris Dawkins","startTime":1905.33,"endTime":1908.18,"body":"But the results are going to"},{"speaker":"Chris Dawkins","startTime":1905.33,"endTime":1908.18,"body":"last a long time to like if you"},{"speaker":"Chris Dawkins","startTime":1908.18,"endTime":1910.79,"body":"get to page one, and you're"},{"speaker":"Chris Dawkins","startTime":1908.18,"endTime":1910.79,"body":"getting traffic, that's going to"},{"speaker":"Chris Dawkins","startTime":1910.79,"endTime":1915.35,"body":"last for months, if not years,"},{"speaker":"Chris Dawkins","startTime":1910.79,"endTime":1915.35,"body":"so. So it's definitely something"},{"speaker":"Chris Dawkins","startTime":1915.35,"endTime":1918.35,"body":"to keep, you know, kind of in"},{"speaker":"Chris Dawkins","startTime":1915.35,"endTime":1918.35,"body":"the back of your mind. And"},{"speaker":"Chris Dawkins","startTime":1918.35,"endTime":1921.92,"body":"something to the point that you"},{"speaker":"Chris Dawkins","startTime":1918.35,"endTime":1921.92,"body":"just mentioned, if you're asking"},{"speaker":"Chris Dawkins","startTime":1921.92,"endTime":1923.99,"body":"somebody for a link from from"},{"speaker":"Chris Dawkins","startTime":1921.92,"endTime":1923.99,"body":"their website, let's say you"},{"speaker":"Chris Dawkins","startTime":1923.99,"endTime":1928.67,"body":"donate to a school or something,"},{"speaker":"Chris Dawkins","startTime":1923.99,"endTime":1928.67,"body":"I would always bring that up in"},{"speaker":"Chris Dawkins","startTime":1928.67,"endTime":1930.74,"body":"the very beginning, if somebody"},{"speaker":"Chris Dawkins","startTime":1928.67,"endTime":1930.74,"body":"asks you to do something, say,"},{"speaker":"Chris Dawkins","startTime":1930.77,"endTime":1933.65,"body":"yeah, absolutely. Would I be"},{"speaker":"Chris Dawkins","startTime":1930.77,"endTime":1933.65,"body":"would you leave be able to link"},{"speaker":"Chris Dawkins","startTime":1933.65,"endTime":1937.04,"body":"from your website to my blog,"},{"speaker":"Chris Dawkins","startTime":1933.65,"endTime":1937.04,"body":"before you do it? That's so much"},{"speaker":"Chris Dawkins","startTime":1937.04,"endTime":1939.47,"body":"more effective than asking after"},{"speaker":"Chris Dawkins","startTime":1937.04,"endTime":1939.47,"body":"the show and asking after the"},{"speaker":"Chris Dawkins","startTime":1939.47,"endTime":1943.58,"body":"fact, I has a very low success"},{"speaker":"Chris Dawkins","startTime":1939.47,"endTime":1943.58,"body":"rate. But if you ask beforehand,"},{"speaker":"Chris Dawkins","startTime":1943.58,"endTime":1946.16,"body":"and if they say, sometimes"},{"speaker":"Chris Dawkins","startTime":1943.58,"endTime":1946.16,"body":"they'll say, No, we can't do"},{"speaker":"Chris Dawkins","startTime":1946.16,"endTime":1948.44,"body":"that, then make a decision. If"},{"speaker":"Chris Dawkins","startTime":1946.16,"endTime":1948.44,"body":"you want to do it or not, that's"},{"speaker":"Chris Dawkins","startTime":1948.44,"endTime":1952.52,"body":"fine. But if they say yes, then"},{"speaker":"Chris Dawkins","startTime":1948.44,"endTime":1952.52,"body":"you can always go back. And it"},{"speaker":"Chris Dawkins","startTime":1952.52,"endTime":1956.09,"body":"makes checking up just a whole"},{"speaker":"Chris Dawkins","startTime":1952.52,"endTime":1956.09,"body":"lot easier. And more friendly."},{"speaker":"Chris Dawkins","startTime":1956.09,"endTime":1958.55,"body":"It's just a much better kind of"},{"speaker":"Chris Dawkins","startTime":1956.09,"endTime":1958.55,"body":"workflow."},{"speaker":"Annemie Tonken","startTime":1959.51,"endTime":1962.57,"body":"Yeah, and all of"},{"speaker":"Annemie Tonken","startTime":1959.51,"endTime":1962.57,"body":"those are opportunities to"},{"speaker":"Annemie Tonken","startTime":1962.6,"endTime":1965.15,"body":"interact with people. I mean,"},{"speaker":"Annemie Tonken","startTime":1962.6,"endTime":1965.15,"body":"you know, obviously, we're"},{"speaker":"Annemie Tonken","startTime":1965.15,"endTime":1968.51,"body":"talking about something that is,"},{"speaker":"Annemie Tonken","startTime":1965.15,"endTime":1968.51,"body":"has to do with robots,"},{"speaker":"Annemie Tonken","startTime":1968.51,"endTime":1974.42,"body":"basically. And it can feel very"},{"speaker":"Annemie Tonken","startTime":1968.51,"endTime":1974.42,"body":"impersonal. However, that is,"},{"speaker":"Annemie Tonken","startTime":1974.45,"endTime":1977.84,"body":"it's just another door for you"},{"speaker":"Annemie Tonken","startTime":1974.45,"endTime":1977.84,"body":"to open when I was talking about"},{"speaker":"Annemie Tonken","startTime":1977.84,"endTime":1980.36,"body":"before about, you know, if you"},{"speaker":"Annemie Tonken","startTime":1977.84,"endTime":1980.36,"body":"create a resource that links a"},{"speaker":"Annemie Tonken","startTime":1980.36,"endTime":1983.54,"body":"bunch of local businesses that"},{"speaker":"Annemie Tonken","startTime":1980.36,"endTime":1983.54,"body":"are aligned with yours, and it"},{"speaker":"Annemie Tonken","startTime":1983.54,"endTime":1986.78,"body":"gives you a reason to then pick"},{"speaker":"Annemie Tonken","startTime":1983.54,"endTime":1986.78,"body":"up the phone and call somebody"},{"speaker":"Annemie Tonken","startTime":1986.78,"endTime":1989.66,"body":"at that business and establish a"},{"speaker":"Annemie Tonken","startTime":1986.78,"endTime":1989.66,"body":"relationship, you have just"},{"speaker":"Annemie Tonken","startTime":1989.81,"endTime":1994.88,"body":"succeeded in on two fronts. So"},{"speaker":"Annemie Tonken","startTime":1989.81,"endTime":1994.88,"body":"yeah, these are, these are high"},{"speaker":"Annemie Tonken","startTime":1994.91,"endTime":1999.74,"body":"leverage high value activities,"},{"speaker":"Annemie Tonken","startTime":1994.91,"endTime":1999.74,"body":"I wouldn't, I wouldn't have"},{"speaker":"Annemie Tonken","startTime":1999.74,"endTime":2003.07,"body":"Chris here on the show, if I"},{"speaker":"Annemie Tonken","startTime":1999.74,"endTime":2003.07,"body":"didn't feel like this was going"},{"speaker":"Annemie Tonken","startTime":2003.07,"endTime":2006.91,"body":"to be something that you know,"},{"speaker":"Annemie Tonken","startTime":2003.07,"endTime":2006.91,"body":"every single person listening"},{"speaker":"Annemie Tonken","startTime":2006.97,"endTime":2009.91,"body":"could benefit from, you know,"},{"speaker":"Annemie Tonken","startTime":2006.97,"endTime":2009.91,"body":"making the time to do it doesn't"},{"speaker":"Annemie Tonken","startTime":2009.91,"endTime":2012.88,"body":"feel sexy, maybe doesn't feel"},{"speaker":"Annemie Tonken","startTime":2009.91,"endTime":2012.88,"body":"like you're out there practicing"},{"speaker":"Annemie Tonken","startTime":2013.09,"endTime":2016.48,"body":"your photography. But when you"},{"speaker":"Annemie Tonken","startTime":2013.09,"endTime":2016.48,"body":"think about your business as a"},{"speaker":"Annemie Tonken","startTime":2016.48,"endTime":2020.62,"body":"long arc process, you know, this"},{"speaker":"Annemie Tonken","startTime":2016.48,"endTime":2020.62,"body":"is this is the stuff that will"},{"speaker":"Annemie Tonken","startTime":2020.62,"endTime":2024.43,"body":"make you successful over time."},{"speaker":"Annemie Tonken","startTime":2020.62,"endTime":2024.43,"body":"So it's so good. Anything else"},{"speaker":"Annemie Tonken","startTime":2024.46,"endTime":2028.63,"body":"that you, you know, when you"},{"speaker":"Annemie Tonken","startTime":2024.46,"endTime":2028.63,"body":"think photographers, and the way"},{"speaker":"Annemie Tonken","startTime":2028.63,"endTime":2031.99,"body":"that they approach SEO, any"},{"speaker":"Annemie Tonken","startTime":2028.63,"endTime":2031.99,"body":"other big, like, no no's or"},{"speaker":"Annemie Tonken","startTime":2031.99,"endTime":2032.92,"body":"things to avoid?"},{"speaker":"Chris Dawkins","startTime":2033.1,"endTime":2035.02,"body":"You know, the one"},{"speaker":"Chris Dawkins","startTime":2033.1,"endTime":2035.02,"body":"other thing that I hear very"},{"speaker":"Chris Dawkins","startTime":2035.02,"endTime":2039.55,"body":"often is, especially with"},{"speaker":"Chris Dawkins","startTime":2035.02,"endTime":2039.55,"body":"photographers is, you know,"},{"speaker":"Chris Dawkins","startTime":2039.55,"endTime":2043.6,"body":"always be sure you tag your"},{"speaker":"Chris Dawkins","startTime":2039.55,"endTime":2043.6,"body":"images. And with that advice is"},{"speaker":"Chris Dawkins","startTime":2043.99,"endTime":2048.61,"body":"people end up stuffing keywords"},{"speaker":"Chris Dawkins","startTime":2043.99,"endTime":2048.61,"body":"into their image tags. Again,"},{"speaker":"Chris Dawkins","startTime":2048.88,"endTime":2052.63,"body":"there was a time years ago, that"},{"speaker":"Chris Dawkins","startTime":2048.88,"endTime":2052.63,"body":"was that probably worked, it did"},{"speaker":"Chris Dawkins","startTime":2052.63,"endTime":2055.78,"body":"work. Now, you really don't want"},{"speaker":"Chris Dawkins","startTime":2052.63,"endTime":2055.78,"body":"to do that. That's another red"},{"speaker":"Chris Dawkins","startTime":2055.78,"endTime":2060.34,"body":"flag to Google that says, hey,"},{"speaker":"Chris Dawkins","startTime":2055.78,"endTime":2060.34,"body":"I'm trying to trick your system."},{"speaker":"Chris Dawkins","startTime":2060.58,"endTime":2065.65,"body":"I'm trying to stuff keywords in."},{"speaker":"Chris Dawkins","startTime":2060.58,"endTime":2065.65,"body":"So your images should have what"},{"speaker":"Chris Dawkins","startTime":2065.65,"endTime":2068.47,"body":"they call alt tags. Don't try to"},{"speaker":"Chris Dawkins","startTime":2065.65,"endTime":2068.47,"body":"stuff your keywords in there,"},{"speaker":"Chris Dawkins","startTime":2068.5,"endTime":2071.47,"body":"just make them very natural."},{"speaker":"Chris Dawkins","startTime":2068.5,"endTime":2071.47,"body":"Google is becoming better and"},{"speaker":"Chris Dawkins","startTime":2071.47,"endTime":2075.13,"body":"better at understanding what an"},{"speaker":"Chris Dawkins","startTime":2071.47,"endTime":2075.13,"body":"image is, especially if there's"},{"speaker":"Chris Dawkins","startTime":2075.13,"endTime":2077.89,"body":"a person and if there's a face"},{"speaker":"Chris Dawkins","startTime":2075.13,"endTime":2077.89,"body":"in it. Google is going to know"},{"speaker":"Chris Dawkins","startTime":2077.89,"endTime":2081.4,"body":"immediately. That's that's a"},{"speaker":"Chris Dawkins","startTime":2077.89,"endTime":2081.4,"body":"person. So don't try to stuff"},{"speaker":"Chris Dawkins","startTime":2081.4,"endTime":2086.59,"body":"keywords in just try to make"},{"speaker":"Chris Dawkins","startTime":2081.4,"endTime":2086.59,"body":"your alt tags very accurate."},{"speaker":"Chris Dawkins","startTime":2086.92,"endTime":2088.39,"body":"Explain what the image is."},{"speaker":"Annemie Tonken","startTime":2089.11,"endTime":2093.91,"body":"Okay, so I'm"},{"speaker":"Annemie Tonken","startTime":2089.11,"endTime":2093.91,"body":"going to ask for a slightly more"},{"speaker":"Annemie Tonken","startTime":2093.91,"endTime":2097.6,"body":"in depth description of that. So"},{"speaker":"Annemie Tonken","startTime":2093.91,"endTime":2097.6,"body":"let's say that I have a picture"},{"speaker":"Annemie Tonken","startTime":2097.63,"endTime":2101.92,"body":"of a mom and two kids sitting on"},{"speaker":"Annemie Tonken","startTime":2097.63,"endTime":2101.92,"body":"the couch reading a book. Let's"},{"speaker":"Annemie Tonken","startTime":2101.92,"endTime":2106.27,"body":"say that I'm a photographer in"},{"speaker":"Annemie Tonken","startTime":2101.92,"endTime":2106.27,"body":"Chapel Hill, how would you write"},{"speaker":"Annemie Tonken","startTime":2106.27,"endTime":2107.95,"body":"the alt tag for that image?"},{"speaker":"Chris Dawkins","startTime":2108.04,"endTime":2110.74,"body":"So the way that I"},{"speaker":"Chris Dawkins","startTime":2108.04,"endTime":2110.74,"body":"like to write alt tags is I"},{"speaker":"Chris Dawkins","startTime":2110.74,"endTime":2116.62,"body":"imagine, imagine a sentence"},{"speaker":"Chris Dawkins","startTime":2110.74,"endTime":2116.62,"body":"that's going to be displayed in"},{"speaker":"Chris Dawkins","startTime":2116.62,"endTime":2119.53,"body":"place of the image. So the image"},{"speaker":"Chris Dawkins","startTime":2116.62,"endTime":2119.53,"body":"is not loading, you want to"},{"speaker":"Chris Dawkins","startTime":2119.53,"endTime":2122.83,"body":"finish the sentence, this is a"},{"speaker":"Chris Dawkins","startTime":2119.53,"endTime":2122.83,"body":"picture of blank. What's it a"},{"speaker":"Chris Dawkins","startTime":2122.83,"endTime":2127.24,"body":"picture of a mom and her kids on"},{"speaker":"Chris Dawkins","startTime":2122.83,"endTime":2127.24,"body":"the couch? Great. Mom reading a"},{"speaker":"Chris Dawkins","startTime":2127.24,"endTime":2130.36,"body":"book to her kids, great. Don't"},{"speaker":"Chris Dawkins","startTime":2127.24,"endTime":2130.36,"body":"say Chapel Hill photography,"},{"speaker":"Chris Dawkins","startTime":2130.39,"endTime":2134.47,"body":"okay. Unless, if you could, if"},{"speaker":"Chris Dawkins","startTime":2130.39,"endTime":2134.47,"body":"you if it were a picture of"},{"speaker":"Chris Dawkins","startTime":2134.95,"endTime":2138.55,"body":"yourself, then you could say,"},{"speaker":"Chris Dawkins","startTime":2134.95,"endTime":2138.55,"body":"Chapel Hill photographer, he"},{"speaker":"Chris Dawkins","startTime":2138.58,"endTime":2142.15,"body":"could, you could get away with"},{"speaker":"Chris Dawkins","startTime":2138.58,"endTime":2142.15,"body":"that. But don't try. Don't make"},{"speaker":"Chris Dawkins","startTime":2142.15,"endTime":2145.27,"body":"it unnatural. And you'd be"},{"speaker":"Chris Dawkins","startTime":2142.15,"endTime":2145.27,"body":"surprised people do image"},{"speaker":"Chris Dawkins","startTime":2145.27,"endTime":2148.0,"body":"searches for lots of different"},{"speaker":"Chris Dawkins","startTime":2145.27,"endTime":2148.0,"body":"things they might do that"},{"speaker":"Chris Dawkins","startTime":2148.03,"endTime":2151.57,"body":"somebody might be looking for an"},{"speaker":"Chris Dawkins","startTime":2148.03,"endTime":2151.57,"body":"image of a of a of a mom and her"},{"speaker":"Chris Dawkins","startTime":2151.57,"endTime":2156.04,"body":"kids on the couch, you never"},{"speaker":"Chris Dawkins","startTime":2151.57,"endTime":2156.04,"body":"know. So that's Keep it keep it"},{"speaker":"Chris Dawkins","startTime":2156.04,"endTime":2160.18,"body":"short, I would say four to five"},{"speaker":"Chris Dawkins","startTime":2156.04,"endTime":2160.18,"body":"words is usually the limit. And"},{"speaker":"Chris Dawkins","startTime":2160.18,"endTime":2163.57,"body":"just use that guideline, this is"},{"speaker":"Chris Dawkins","startTime":2160.18,"endTime":2163.57,"body":"a picture of kids in the"},{"speaker":"Chris Dawkins","startTime":2163.57,"endTime":2169.12,"body":"playground, boy on a swing, kids"},{"speaker":"Chris Dawkins","startTime":2163.57,"endTime":2169.12,"body":"playing ball, whatever it is,"},{"speaker":"Chris Dawkins","startTime":2169.27,"endTime":2172.51,"body":"okay? And the purpose, the"},{"speaker":"Chris Dawkins","startTime":2169.27,"endTime":2172.51,"body":"purpose is the purpose of those"},{"speaker":"Chris Dawkins","startTime":2172.51,"endTime":2176.53,"body":"alt tags is to display to people"},{"speaker":"Chris Dawkins","startTime":2172.51,"endTime":2176.53,"body":"who are not going to see the"},{"speaker":"Chris Dawkins","startTime":2176.53,"endTime":2179.59,"body":"image, right. So it's for"},{"speaker":"Chris Dawkins","startTime":2176.53,"endTime":2179.59,"body":"visually visually impaired, or"},{"speaker":"Chris Dawkins","startTime":2179.59,"endTime":2182.98,"body":"it used to be, you know, years"},{"speaker":"Chris Dawkins","startTime":2179.59,"endTime":2182.98,"body":"ago, when we had dial up modems,"},{"speaker":"Chris Dawkins","startTime":2183.13,"endTime":2185.56,"body":"sometimes people turned off"},{"speaker":"Chris Dawkins","startTime":2183.13,"endTime":2185.56,"body":"their images. So a page would"},{"speaker":"Chris Dawkins","startTime":2185.56,"endTime":2188.02,"body":"load. So they do want to just"},{"speaker":"Chris Dawkins","startTime":2185.56,"endTime":2188.02,"body":"know, Hey, what is this image"},{"speaker":"Chris Dawkins","startTime":2188.02,"endTime":2191.26,"body":"that I'm missing? That I don't"},{"speaker":"Chris Dawkins","startTime":2188.02,"endTime":2191.26,"body":"see? What is it? Is it your"},{"speaker":"Chris Dawkins","startTime":2191.26,"endTime":2195.34,"body":"logo? Is it you know, so you"},{"speaker":"Chris Dawkins","startTime":2191.26,"endTime":2195.34,"body":"just want to convey what the"},{"speaker":"Chris Dawkins","startTime":2195.34,"endTime":2197.56,"body":"image is? Okay, as accurately as"},{"speaker":"Chris Dawkins","startTime":2195.34,"endTime":2197.56,"body":"possible. Okay."},{"speaker":"Annemie Tonken","startTime":2198.25,"endTime":2201.01,"body":"Yeah. Because I"},{"speaker":"Annemie Tonken","startTime":2198.25,"endTime":2201.01,"body":"think that the argument would"},{"speaker":"Annemie Tonken","startTime":2201.01,"endTime":2206.17,"body":"be, well, if I say mom on the"},{"speaker":"Annemie Tonken","startTime":2201.01,"endTime":2206.17,"body":"couch with kids, and somebody's"},{"speaker":"Annemie Tonken","startTime":2206.17,"endTime":2209.8,"body":"searching for mom, you know,"},{"speaker":"Annemie Tonken","startTime":2206.17,"endTime":2209.8,"body":"photos of moms on couches with"},{"speaker":"Annemie Tonken","startTime":2209.8,"endTime":2212.68,"body":"their can reading to their kids,"},{"speaker":"Annemie Tonken","startTime":2209.8,"endTime":2212.68,"body":"they may find this, but what are"},{"speaker":"Annemie Tonken","startTime":2212.68,"endTime":2215.29,"body":"the chances that that person"},{"speaker":"Annemie Tonken","startTime":2212.68,"endTime":2215.29,"body":"also needs to hire a family"},{"speaker":"Annemie Tonken","startTime":2215.29,"endTime":2218.89,"body":"photographer in Chapel Hill?"},{"speaker":"Annemie Tonken","startTime":2215.29,"endTime":2218.89,"body":"Essentially, zero? Yeah, yeah."},{"speaker":"Annemie Tonken","startTime":2218.89,"endTime":2222.19,"body":"So it's not so much what you're"},{"speaker":"Annemie Tonken","startTime":2218.89,"endTime":2222.19,"body":"trying to do is more than"},{"speaker":"Annemie Tonken","startTime":2222.19,"endTime":2225.55,"body":"anything, reiterate over and"},{"speaker":"Annemie Tonken","startTime":2222.19,"endTime":2225.55,"body":"over to Google, I am a"},{"speaker":"Annemie Tonken","startTime":2225.55,"endTime":2228.85,"body":"trustworthy website. This is,"},{"speaker":"Annemie Tonken","startTime":2225.55,"endTime":2228.85,"body":"you know, this is quality. And"},{"speaker":"Annemie Tonken","startTime":2228.85,"endTime":2230.2,"body":"I'm not trying to fix it."},{"speaker":"Chris Dawkins","startTime":2230.47,"endTime":2234.82,"body":"Okay. Absolutely."},{"speaker":"Chris Dawkins","startTime":2230.47,"endTime":2234.82,"body":"There is a, one of the current"},{"speaker":"Chris Dawkins","startTime":2234.82,"endTime":2238.06,"body":"and I think is going to be very"},{"speaker":"Chris Dawkins","startTime":2234.82,"endTime":2238.06,"body":"long lasting trends in Google"},{"speaker":"Chris Dawkins","startTime":2238.66,"endTime":2245.08,"body":"right now is what they call EA,"},{"speaker":"Chris Dawkins","startTime":2238.66,"endTime":2245.08,"body":"T. Expertise, authority and"},{"speaker":"Chris Dawkins","startTime":2245.08,"endTime":2251.29,"body":"trustworthiness. So, Google is"},{"speaker":"Chris Dawkins","startTime":2245.08,"endTime":2251.29,"body":"they they know, I know, some of"},{"speaker":"Chris Dawkins","startTime":2251.29,"endTime":2253.45,"body":"my best friends were hit Google."},{"speaker":"Chris Dawkins","startTime":2251.29,"endTime":2253.45,"body":"And they know the amount of"},{"speaker":"Chris Dawkins","startTime":2253.45,"endTime":2256.99,"body":"misinformation that's out there."},{"speaker":"Chris Dawkins","startTime":2253.45,"endTime":2256.99,"body":"And to try to combat some of"},{"speaker":"Chris Dawkins","startTime":2256.99,"endTime":2260.53,"body":"that they're looking for really"},{"speaker":"Chris Dawkins","startTime":2256.99,"endTime":2260.53,"body":"trustworthy sites. So anything"},{"speaker":"Chris Dawkins","startTime":2260.53,"endTime":2264.43,"body":"you can do also to just to kind"},{"speaker":"Chris Dawkins","startTime":2260.53,"endTime":2264.43,"body":"of reinforce the fact that yes,"},{"speaker":"Chris Dawkins","startTime":2264.7,"endTime":2270.01,"body":"you are an honest, trustworthy"},{"speaker":"Chris Dawkins","startTime":2264.7,"endTime":2270.01,"body":"source of information is going"},{"speaker":"Chris Dawkins","startTime":2270.01,"endTime":2272.41,"body":"to help you in the long term"},{"speaker":"Chris Dawkins","startTime":2270.01,"endTime":2272.41,"body":"with Google. Absolutely."},{"speaker":"Annemie Tonken","startTime":2272.68,"endTime":2274.93,"body":"This is good"},{"speaker":"Annemie Tonken","startTime":2272.68,"endTime":2274.93,"body":"news. This is really good news"},{"speaker":"Annemie Tonken","startTime":2274.96,"endTime":2278.74,"body":"for most photographers, 99% of"},{"speaker":"Annemie Tonken","startTime":2274.96,"endTime":2278.74,"body":"the people who are out there,"},{"speaker":"Annemie Tonken","startTime":2278.8,"endTime":2283.93,"body":"like we are not nobody got into"},{"speaker":"Annemie Tonken","startTime":2278.8,"endTime":2283.93,"body":"the photography business to like"},{"speaker":"Annemie Tonken","startTime":2283.93,"endTime":2288.49,"body":"get rich quick. That's not a you"},{"speaker":"Annemie Tonken","startTime":2283.93,"endTime":2288.49,"body":"know, this is. So we're the fact"},{"speaker":"Annemie Tonken","startTime":2288.49,"endTime":2292.45,"body":"that Google is coming around to"},{"speaker":"Annemie Tonken","startTime":2288.49,"endTime":2292.45,"body":"reward people who are trying to"},{"speaker":"Annemie Tonken","startTime":2292.78,"endTime":2296.56,"body":"honestly create good content"},{"speaker":"Annemie Tonken","startTime":2292.78,"endTime":2296.56,"body":"that's useful to people is a"},{"speaker":"Annemie Tonken","startTime":2296.56,"endTime":2299.89,"body":"positive thing. And I think that"},{"speaker":"Annemie Tonken","startTime":2296.56,"endTime":2299.89,"body":"if you know, those of you who"},{"speaker":"Annemie Tonken","startTime":2299.89,"endTime":2305.26,"body":"are listening, take this as an"},{"speaker":"Annemie Tonken","startTime":2299.89,"endTime":2305.26,"body":"incentive to, you know, whereas"},{"speaker":"Annemie Tonken","startTime":2305.26,"endTime":2308.95,"body":"before it, maybe you felt turned"},{"speaker":"Annemie Tonken","startTime":2305.26,"endTime":2308.95,"body":"off by the idea of like, well,"},{"speaker":"Annemie Tonken","startTime":2309.01,"endTime":2314.11,"body":"what, what is my one little"},{"speaker":"Annemie Tonken","startTime":2309.01,"endTime":2314.11,"body":"effort going to do? Now I would"},{"speaker":"Annemie Tonken","startTime":2314.11,"endTime":2317.74,"body":"say, you know, more and more"},{"speaker":"Annemie Tonken","startTime":2314.11,"endTime":2317.74,"body":"good quality content gets"},{"speaker":"Annemie Tonken","startTime":2317.74,"endTime":2322.39,"body":"rewarded. So I'm going to close"},{"speaker":"Annemie Tonken","startTime":2317.74,"endTime":2322.39,"body":"with just one question for you,"},{"speaker":"Annemie Tonken","startTime":2322.39,"endTime":2327.7,"body":"which is going to circle back to"},{"speaker":"Annemie Tonken","startTime":2322.39,"endTime":2327.7,"body":"this content creation aspect of,"},{"speaker":"Annemie Tonken","startTime":2327.88,"endTime":2333.04,"body":"you know, optimizing your"},{"speaker":"Annemie Tonken","startTime":2327.88,"endTime":2333.04,"body":"website. How frequently do you"},{"speaker":"Annemie Tonken","startTime":2333.73,"endTime":2336.7,"body":"make Meredith do that? How"},{"speaker":"Annemie Tonken","startTime":2333.73,"endTime":2336.7,"body":"frequently do you recommend that"},{"speaker":"Annemie Tonken","startTime":2336.7,"endTime":2340.75,"body":"a photographer try to create"},{"speaker":"Annemie Tonken","startTime":2336.7,"endTime":2340.75,"body":"that new valuable content?"},{"speaker":"Annemie Tonken","startTime":2340.75,"endTime":2343.87,"body":"Because I know that does take a"},{"speaker":"Annemie Tonken","startTime":2340.75,"endTime":2343.87,"body":"lot of time? And yes,"},{"speaker":"Chris Dawkins","startTime":2344.59,"endTime":2346.15,"body":"and that's a"},{"speaker":"Chris Dawkins","startTime":2344.59,"endTime":2346.15,"body":"that's a good question. I get"},{"speaker":"Chris Dawkins","startTime":2346.15,"endTime":2350.62,"body":"that question all the time. And,"},{"speaker":"Chris Dawkins","startTime":2346.15,"endTime":2350.62,"body":"to be honest, there is no magic"},{"speaker":"Chris Dawkins","startTime":2350.62,"endTime":2354.49,"body":"number about how often I like to"},{"speaker":"Chris Dawkins","startTime":2350.62,"endTime":2354.49,"body":"say, once a month, it makes your"},{"speaker":"Chris Dawkins","startTime":2354.49,"endTime":2357.58,"body":"bot blog look fresh. If you have"},{"speaker":"Chris Dawkins","startTime":2354.49,"endTime":2357.58,"body":"an entry every month, if you"},{"speaker":"Chris Dawkins","startTime":2357.58,"endTime":2363.37,"body":"miss months, just just from the"},{"speaker":"Chris Dawkins","startTime":2357.58,"endTime":2363.37,"body":"terms for a user. It's a nice to"},{"speaker":"Chris Dawkins","startTime":2363.37,"endTime":2366.82,"body":"see as some sort of consistency"},{"speaker":"Chris Dawkins","startTime":2363.37,"endTime":2366.82,"body":"there. In terms of Google is,"},{"speaker":"Chris Dawkins","startTime":2367.0,"endTime":2370.72,"body":"it's more about the quality than"},{"speaker":"Chris Dawkins","startTime":2367.0,"endTime":2370.72,"body":"it is the the quantity or the"},{"speaker":"Chris Dawkins","startTime":2370.72,"endTime":2376.24,"body":"consistency. So if it takes you"},{"speaker":"Chris Dawkins","startTime":2370.72,"endTime":2376.24,"body":"a week to write a great resource"},{"speaker":"Chris Dawkins","startTime":2376.24,"endTime":2381.25,"body":"blog, great then do one do that."},{"speaker":"Chris Dawkins","startTime":2376.24,"endTime":2381.25,"body":"Do whatever you do it weekly. If"},{"speaker":"Chris Dawkins","startTime":2381.25,"endTime":2383.77,"body":"it takes a month, then do it"},{"speaker":"Chris Dawkins","startTime":2381.25,"endTime":2383.77,"body":"monthly. If it takes three"},{"speaker":"Chris Dawkins","startTime":2383.77,"endTime":2387.01,"body":"months, then do it every three"},{"speaker":"Chris Dawkins","startTime":2383.77,"endTime":2387.01,"body":"months, but focus on on getting"},{"speaker":"Chris Dawkins","startTime":2387.01,"endTime":2391.36,"body":"quality content. And then if you"},{"speaker":"Chris Dawkins","startTime":2387.01,"endTime":2391.36,"body":"NSA say that's a three month"},{"speaker":"Chris Dawkins","startTime":2391.36,"endTime":2394.72,"body":"schedule, I would say look for"},{"speaker":"Chris Dawkins","startTime":2391.36,"endTime":2394.72,"body":"something to keep it on that"},{"speaker":"Chris Dawkins","startTime":2394.72,"endTime":2397.78,"body":"once a month schedule. Look for"},{"speaker":"Chris Dawkins","startTime":2394.72,"endTime":2397.78,"body":"something lighter, something"},{"speaker":"Chris Dawkins","startTime":2397.81,"endTime":2401.29,"body":"easier, something like one of"},{"speaker":"Chris Dawkins","startTime":2397.81,"endTime":2401.29,"body":"your A recent session just"},{"speaker":"Chris Dawkins","startTime":2401.29,"endTime":2404.2,"body":"something that you can create"},{"speaker":"Chris Dawkins","startTime":2401.29,"endTime":2404.2,"body":"not as filler content, but"},{"speaker":"Chris Dawkins","startTime":2404.2,"endTime":2409.15,"body":"something too. Similar to social"},{"speaker":"Chris Dawkins","startTime":2404.2,"endTime":2409.15,"body":"media, you want to have"},{"speaker":"Chris Dawkins","startTime":2409.36,"endTime":2411.61,"body":"something that just makes it"},{"speaker":"Chris Dawkins","startTime":2409.36,"endTime":2411.61,"body":"look consistent. It's not"},{"speaker":"Chris Dawkins","startTime":2411.61,"endTime":2414.91,"body":"necessarily going to make you"},{"speaker":"Chris Dawkins","startTime":2411.61,"endTime":2414.91,"body":"rank higher. But from a user"},{"speaker":"Chris Dawkins","startTime":2414.91,"endTime":2416.35,"body":"perspective, it just looks"},{"speaker":"Chris Dawkins","startTime":2414.91,"endTime":2416.35,"body":"better."},{"speaker":"Annemie Tonken","startTime":2416.35,"endTime":2419.68,"body":"Sure. Yeah."},{"speaker":"Annemie Tonken","startTime":2416.35,"endTime":2419.68,"body":"Nobody ever. Yeah, absolutely."},{"speaker":"Annemie Tonken","startTime":2419.71,"endTime":2423.46,"body":"Nobody wants to go to a website"},{"speaker":"Annemie Tonken","startTime":2419.71,"endTime":2423.46,"body":"and see their blog role. And"},{"speaker":"Annemie Tonken","startTime":2423.46,"endTime":2425.26,"body":"it's like, oh, that's two years"},{"speaker":"Annemie Tonken","startTime":2423.46,"endTime":2425.26,"body":"old."},{"speaker":"Chris Dawkins","startTime":2426.76,"endTime":2429.1,"body":"Exactly, exactly."},{"speaker":"Chris Dawkins","startTime":2426.76,"endTime":2429.1,"body":"But yeah, there's no, there's no"},{"speaker":"Chris Dawkins","startTime":2429.1,"endTime":2432.85,"body":"official, there's no real"},{"speaker":"Chris Dawkins","startTime":2429.1,"endTime":2432.85,"body":"guidelines there in terms of how"},{"speaker":"Chris Dawkins","startTime":2432.85,"endTime":2434.68,"body":"often you need to have new"},{"speaker":"Chris Dawkins","startTime":2432.85,"endTime":2434.68,"body":"content."},{"speaker":"Annemie Tonken","startTime":2434.77,"endTime":2439.15,"body":"Great. Okay."},{"speaker":"Annemie Tonken","startTime":2434.77,"endTime":2439.15,"body":"This has been amazing. I'm, I'm"},{"speaker":"Annemie Tonken","startTime":2439.15,"endTime":2443.35,"body":"gonna go get to work. I've got"},{"speaker":"Annemie Tonken","startTime":2439.15,"endTime":2443.35,"body":"my own SEO stuff to focus on."},{"speaker":"Annemie Tonken","startTime":2444.28,"endTime":2447.58,"body":"Chris, tell everybody I know,"},{"speaker":"Annemie Tonken","startTime":2444.28,"endTime":2447.58,"body":"you've got a new workshop that's"},{"speaker":"Annemie Tonken","startTime":2447.58,"endTime":2448.27,"body":"available."},{"speaker":"Chris Dawkins","startTime":2448.51,"endTime":2451.69,"body":"I do. I have a"},{"speaker":"Chris Dawkins","startTime":2448.51,"endTime":2451.69,"body":"new workshop called SEO clarity."},{"speaker":"Chris Dawkins","startTime":2452.41,"endTime":2456.07,"body":"It's a four day workshop. And"},{"speaker":"Chris Dawkins","startTime":2452.41,"endTime":2456.07,"body":"it's aimed at basically kind of"},{"speaker":"Chris Dawkins","startTime":2456.25,"endTime":2459.16,"body":"debunking myths and doing a lot"},{"speaker":"Chris Dawkins","startTime":2456.25,"endTime":2459.16,"body":"of same stuff that like we just"},{"speaker":"Chris Dawkins","startTime":2459.16,"endTime":2462.25,"body":"talked about here, except that"},{"speaker":"Chris Dawkins","startTime":2459.16,"endTime":2462.25,"body":"it takes it's much more"},{"speaker":"Chris Dawkins","startTime":2462.25,"endTime":2465.7,"body":"structured, it takes it goes"},{"speaker":"Chris Dawkins","startTime":2462.25,"endTime":2465.7,"body":"through the process, from start"},{"speaker":"Chris Dawkins","startTime":2465.7,"endTime":2469.63,"body":"to finish, so you get an idea of"},{"speaker":"Chris Dawkins","startTime":2465.7,"endTime":2469.63,"body":"the steps involved. And the"},{"speaker":"Chris Dawkins","startTime":2469.63,"endTime":2473.05,"body":"goal, being to, as the name"},{"speaker":"Chris Dawkins","startTime":2469.63,"endTime":2473.05,"body":"suggests, provides some clarity,"},{"speaker":"Chris Dawkins","startTime":2473.2,"endTime":2475.45,"body":"and just eliminate confusion. I"},{"speaker":"Chris Dawkins","startTime":2473.2,"endTime":2475.45,"body":"love that"},{"speaker":"Annemie Tonken","startTime":2475.48,"endTime":2478.27,"body":"you guys, this"},{"speaker":"Annemie Tonken","startTime":2475.48,"endTime":2478.27,"body":"is a good time of year to be"},{"speaker":"Annemie Tonken","startTime":2478.63,"endTime":2482.65,"body":"jumping in and tackling these"},{"speaker":"Annemie Tonken","startTime":2478.63,"endTime":2482.65,"body":"kinds of things. So tell us"},{"speaker":"Annemie Tonken","startTime":2482.65,"endTime":2485.89,"body":"where they can find that and"},{"speaker":"Annemie Tonken","startTime":2482.65,"endTime":2485.89,"body":"where they can find you and your"},{"speaker":"Annemie Tonken","startTime":2485.89,"endTime":2487.72,"body":"podcast. You can"},{"speaker":"Chris Dawkins","startTime":2487.72,"endTime":2490.84,"body":"find both on"},{"speaker":"Chris Dawkins","startTime":2487.72,"endTime":2490.84,"body":"Meritus husband.com. That will"},{"speaker":"Chris Dawkins","startTime":2490.84,"endTime":2495.67,"body":"link to the workshop and the it"},{"speaker":"Chris Dawkins","startTime":2490.84,"endTime":2495.67,"body":"will also link to the podcast."},{"speaker":"Chris Dawkins","startTime":2495.67,"endTime":2498.73,"body":"But the podcast is also called"},{"speaker":"Chris Dawkins","startTime":2495.67,"endTime":2498.73,"body":"Mario's husband. So wherever you"},{"speaker":"Chris Dawkins","startTime":2498.73,"endTime":2501.73,"body":"listen to podcasts, you can just"},{"speaker":"Chris Dawkins","startTime":2498.73,"endTime":2501.73,"body":"do a search for Meritus."},{"speaker":"Chris Dawkins","startTime":2501.73,"endTime":2502.09,"body":"Husband."},{"speaker":"Annemie Tonken","startTime":2502.12,"endTime":2505.87,"body":"I love it."},{"speaker":"Annemie Tonken","startTime":2502.12,"endTime":2505.87,"body":"That's so good. Well, Chris,"},{"speaker":"Annemie Tonken","startTime":2505.9,"endTime":2509.05,"body":"thank you so much for coming on"},{"speaker":"Annemie Tonken","startTime":2505.9,"endTime":2509.05,"body":"the show. I have no doubt that I"},{"speaker":"Annemie Tonken","startTime":2509.05,"endTime":2513.31,"body":"will be having you back again in"},{"speaker":"Annemie Tonken","startTime":2509.05,"endTime":2513.31,"body":"the future to dive maybe deeper"},{"speaker":"Annemie Tonken","startTime":2513.31,"endTime":2516.31,"body":"into one of these areas, because"},{"speaker":"Annemie Tonken","startTime":2513.31,"endTime":2516.31,"body":"I know that there's almost a"},{"speaker":"Annemie Tonken","startTime":2516.31,"endTime":2519.79,"body":"limitless amount of stuff that"},{"speaker":"Annemie Tonken","startTime":2516.31,"endTime":2519.79,"body":"we could talk about, but But"},{"speaker":"Annemie Tonken","startTime":2519.79,"endTime":2521.71,"body":"thanks for coming on and joining"},{"speaker":"Annemie Tonken","startTime":2519.79,"endTime":2521.71,"body":"me today."},{"speaker":"Chris Dawkins","startTime":2522.04,"endTime":2525.31,"body":"All right, thank"},{"speaker":"Chris Dawkins","startTime":2522.04,"endTime":2525.31,"body":"you. It was a pleasure. Well,"},{"speaker":"Annemie Tonken","startTime":2525.34,"endTime":2527.2,"body":"that's it for"},{"speaker":"Annemie Tonken","startTime":2525.34,"endTime":2527.2,"body":"this week's episode of This"},{"speaker":"Annemie Tonken","startTime":2527.2,"endTime":2530.92,"body":"can't be that hard. I'll be back"},{"speaker":"Annemie Tonken","startTime":2527.2,"endTime":2530.92,"body":"Same time, same place next week."},{"speaker":"Annemie Tonken","startTime":2531.46,"endTime":2534.19,"body":"In the meantime, you can find"},{"speaker":"Annemie Tonken","startTime":2531.46,"endTime":2534.19,"body":"more information about this"},{"speaker":"Annemie Tonken","startTime":2534.19,"endTime":2537.1,"body":"episode, along with all the"},{"speaker":"Annemie Tonken","startTime":2534.19,"endTime":2537.1,"body":"relevant links, notes and"},{"speaker":"Annemie Tonken","startTime":2537.1,"endTime":2541.99,"body":"downloads at this can't be that"},{"speaker":"Annemie Tonken","startTime":2537.1,"endTime":2541.99,"body":"hard.com/learn If you liked the"},{"speaker":"Annemie Tonken","startTime":2541.99,"endTime":2545.53,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":2541.99,"endTime":2545.53,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":2545.71,"endTime":2549.37,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":2545.71,"endTime":2549.37,"body":"review on iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":2549.52,"endTime":2553.06,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":2549.52,"endTime":2553.06,"body":"hope you have a fantastic week."}]}