{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.51,"endTime":2.91,"body":"It doesn't"},{"speaker":"Annemie Tonken","startTime":0.51,"endTime":2.91,"body":"happen very often these days."},{"speaker":"Annemie Tonken","startTime":2.94,"endTime":7.83,"body":"But for a long time, after I"},{"speaker":"Annemie Tonken","startTime":2.94,"endTime":7.83,"body":"went full time as a"},{"speaker":"Annemie Tonken","startTime":7.83,"endTime":12.27,"body":"photographer, people would"},{"speaker":"Annemie Tonken","startTime":7.83,"endTime":12.27,"body":"periodically asked me about"},{"speaker":"Annemie Tonken","startTime":12.63,"endTime":16.95,"body":"whether I missed nursing as a"},{"speaker":"Annemie Tonken","startTime":12.63,"endTime":16.95,"body":"career. And then when I got"},{"speaker":"Annemie Tonken","startTime":16.95,"endTime":20.73,"body":"divorced, some of you have heard"},{"speaker":"Annemie Tonken","startTime":16.95,"endTime":20.73,"body":"me talk about how I had several"},{"speaker":"Annemie Tonken","startTime":20.73,"endTime":24.39,"body":"people who asked like, so when"},{"speaker":"Annemie Tonken","startTime":20.73,"endTime":24.39,"body":"are you going back to your"},{"speaker":"Annemie Tonken","startTime":24.39,"endTime":29.25,"body":"career as a nurse? And so I,"},{"speaker":"Annemie Tonken","startTime":24.39,"endTime":29.25,"body":"every once in a while, think"},{"speaker":"Annemie Tonken","startTime":29.25,"endTime":33.21,"body":"about like, if photography just"},{"speaker":"Annemie Tonken","startTime":29.25,"endTime":33.21,"body":"disappeared as an option for me,"},{"speaker":"Annemie Tonken","startTime":33.21,"endTime":36.42,"body":"for whatever reason, like let's"},{"speaker":"Annemie Tonken","startTime":33.21,"endTime":36.42,"body":"just say cameras magically"},{"speaker":"Annemie Tonken","startTime":36.57,"endTime":40.47,"body":"stopped being a thing, or for"},{"speaker":"Annemie Tonken","startTime":36.57,"endTime":40.47,"body":"whatever reason, I had to go out"},{"speaker":"Annemie Tonken","startTime":40.47,"endTime":43.35,"body":"and get a completely different"},{"speaker":"Annemie Tonken","startTime":40.47,"endTime":43.35,"body":"job. Would I go back to nursing?"},{"speaker":"Annemie Tonken","startTime":43.41,"endTime":46.41,"body":"My answer to that is a pretty"},{"speaker":"Annemie Tonken","startTime":43.41,"endTime":46.41,"body":"easy no, like, That was never"},{"speaker":"Annemie Tonken","startTime":46.41,"endTime":50.25,"body":"the right fit for me. As a"},{"speaker":"Annemie Tonken","startTime":46.41,"endTime":50.25,"body":"career, I enjoyed parts of it."},{"speaker":"Annemie Tonken","startTime":50.25,"endTime":53.55,"body":"But But no, the answer is no, I"},{"speaker":"Annemie Tonken","startTime":50.25,"endTime":53.55,"body":"wouldn't go back to being a"},{"speaker":"Annemie Tonken","startTime":53.55,"endTime":58.92,"body":"nurse what I would do, it's hard"},{"speaker":"Annemie Tonken","startTime":53.55,"endTime":58.92,"body":"to say, but I do love being an"},{"speaker":"Annemie Tonken","startTime":58.92,"endTime":62.76,"body":"entrepreneur, I love running a"},{"speaker":"Annemie Tonken","startTime":58.92,"endTime":62.76,"body":"business. But if I were to start"},{"speaker":"Annemie Tonken","startTime":62.76,"endTime":67.68,"body":"a business now, it would be"},{"speaker":"Annemie Tonken","startTime":62.76,"endTime":67.68,"body":"really different. The experience"},{"speaker":"Annemie Tonken","startTime":67.68,"endTime":71.34,"body":"of running a new business or"},{"speaker":"Annemie Tonken","startTime":67.68,"endTime":71.34,"body":"starting a business would be"},{"speaker":"Annemie Tonken","startTime":71.34,"endTime":75.69,"body":"very different from my"},{"speaker":"Annemie Tonken","startTime":71.34,"endTime":75.69,"body":"experience back in 2010, when I"},{"speaker":"Annemie Tonken","startTime":75.69,"endTime":80.25,"body":"started my photography,"},{"speaker":"Annemie Tonken","startTime":75.69,"endTime":80.25,"body":"business, and obviously much of"},{"speaker":"Annemie Tonken","startTime":80.25,"endTime":84.63,"body":"the difference there would come"},{"speaker":"Annemie Tonken","startTime":80.25,"endTime":84.63,"body":"from the fact that I now have"},{"speaker":"Annemie Tonken","startTime":84.66,"endTime":88.71,"body":"all of these years of experience"},{"speaker":"Annemie Tonken","startTime":84.66,"endTime":88.71,"body":"as an entrepreneur. Yes, my"},{"speaker":"Annemie Tonken","startTime":88.74,"endTime":93.03,"body":"entrepreneurial experience has"},{"speaker":"Annemie Tonken","startTime":88.74,"endTime":93.03,"body":"been focused on photography. But"},{"speaker":"Annemie Tonken","startTime":93.06,"endTime":96.15,"body":"I've learned tons of lessons"},{"speaker":"Annemie Tonken","startTime":93.06,"endTime":96.15,"body":"that are applicable to any"},{"speaker":"Annemie Tonken","startTime":96.15,"endTime":102.0,"body":"business, right? Everything from"},{"speaker":"Annemie Tonken","startTime":96.15,"endTime":102.0,"body":"marketing, to systems to setting"},{"speaker":"Annemie Tonken","startTime":102.0,"endTime":107.28,"body":"myself up, financially, all of"},{"speaker":"Annemie Tonken","startTime":102.0,"endTime":107.28,"body":"the different pieces that I"},{"speaker":"Annemie Tonken","startTime":107.28,"endTime":112.23,"body":"learned kind of haphazardly and"},{"speaker":"Annemie Tonken","startTime":107.28,"endTime":112.23,"body":"chaotically along the way. And"},{"speaker":"Annemie Tonken","startTime":112.38,"endTime":117.27,"body":"it is kind of fun to imagine"},{"speaker":"Annemie Tonken","startTime":112.38,"endTime":117.27,"body":"what I might do, or how I might"},{"speaker":"Annemie Tonken","startTime":117.27,"endTime":122.37,"body":"start a brand new business. And"},{"speaker":"Annemie Tonken","startTime":117.27,"endTime":122.37,"body":"I wish like we all do sometimes"},{"speaker":"Annemie Tonken","startTime":122.37,"endTime":125.73,"body":"that I had been able to take"},{"speaker":"Annemie Tonken","startTime":122.37,"endTime":125.73,"body":"this knowledge that I have"},{"speaker":"Annemie Tonken","startTime":125.73,"endTime":131.19,"body":"gained over these past 13 ish"},{"speaker":"Annemie Tonken","startTime":125.73,"endTime":131.19,"body":"years, and like deliver it via"},{"speaker":"Annemie Tonken","startTime":131.19,"endTime":136.59,"body":"FedEx back to 2010. So that I"},{"speaker":"Annemie Tonken","startTime":131.19,"endTime":136.59,"body":"could skip over some of the"},{"speaker":"Annemie Tonken","startTime":136.95,"endTime":141.21,"body":"hurdles and the points of stress"},{"speaker":"Annemie Tonken","startTime":136.95,"endTime":141.21,"body":"and pain that I have"},{"speaker":"Annemie Tonken","startTime":141.21,"endTime":145.68,"body":"experienced. But obviously, I"},{"speaker":"Annemie Tonken","startTime":141.21,"endTime":145.68,"body":"can't do that. But what I love"},{"speaker":"Annemie Tonken","startTime":145.68,"endTime":149.67,"body":"about the conversation that I'm"},{"speaker":"Annemie Tonken","startTime":145.68,"endTime":149.67,"body":"sharing with you today is that"},{"speaker":"Annemie Tonken","startTime":149.67,"endTime":154.77,"body":"allene my guest is in the"},{"speaker":"Annemie Tonken","startTime":149.67,"endTime":154.77,"body":"position that most of us aren't"},{"speaker":"Annemie Tonken","startTime":154.77,"endTime":159.63,"body":"in where photography was not"},{"speaker":"Annemie Tonken","startTime":154.77,"endTime":159.63,"body":"only her second career, but it"},{"speaker":"Annemie Tonken","startTime":159.63,"endTime":164.55,"body":"was actually her second venture"},{"speaker":"Annemie Tonken","startTime":159.63,"endTime":164.55,"body":"into business. So she was an"},{"speaker":"Annemie Tonken","startTime":164.55,"endTime":168.48,"body":"entrepreneur, before she"},{"speaker":"Annemie Tonken","startTime":164.55,"endTime":168.48,"body":"switched her focus to"},{"speaker":"Annemie Tonken","startTime":168.48,"endTime":173.22,"body":"photography. And because of"},{"speaker":"Annemie Tonken","startTime":168.48,"endTime":173.22,"body":"that, she went about setting up"},{"speaker":"Annemie Tonken","startTime":173.22,"endTime":177.6,"body":"her brand new business very"},{"speaker":"Annemie Tonken","startTime":173.22,"endTime":177.6,"body":"differently. And so she's got a"},{"speaker":"Annemie Tonken","startTime":177.6,"endTime":180.51,"body":"great story to share. I know"},{"speaker":"Annemie Tonken","startTime":177.6,"endTime":180.51,"body":"you're gonna love this one."},{"speaker":"Annemie Tonken","startTime":181.2,"endTime":185.13,"body":"Because it's the sort of thing"},{"speaker":"Annemie Tonken","startTime":181.2,"endTime":185.13,"body":"where I'm like, Oh, I wish I I"},{"speaker":"Annemie Tonken","startTime":185.13,"endTime":189.87,"body":"wish I had your story. But"},{"speaker":"Annemie Tonken","startTime":185.13,"endTime":189.87,"body":"that's okay, because we can all"},{"speaker":"Annemie Tonken","startTime":189.87,"endTime":193.71,"body":"learn from the stories that"},{"speaker":"Annemie Tonken","startTime":189.87,"endTime":193.71,"body":"other people have to share. And"},{"speaker":"Annemie Tonken","startTime":193.71,"endTime":197.19,"body":"so with that, I will cue the"},{"speaker":"Annemie Tonken","startTime":193.71,"endTime":197.19,"body":"music and introduce Elin."},{"speaker":"Annemie Tonken","startTime":198.57,"endTime":202.23,"body":"Welcome to this can't be that"},{"speaker":"Annemie Tonken","startTime":198.57,"endTime":202.23,"body":"hard. My name is Annemie Tonken."},{"speaker":"Annemie Tonken","startTime":202.23,"endTime":205.2,"body":"And I help photographers run"},{"speaker":"Annemie Tonken","startTime":202.23,"endTime":205.2,"body":"profitable, sustainable"},{"speaker":"Annemie Tonken","startTime":205.2,"endTime":209.34,"body":"businesses that they love. Each"},{"speaker":"Annemie Tonken","startTime":205.2,"endTime":209.34,"body":"week on the podcast, I cover"},{"speaker":"Annemie Tonken","startTime":209.34,"endTime":213.09,"body":"simple, actionable strategies"},{"speaker":"Annemie Tonken","startTime":209.34,"endTime":213.09,"body":"and systems that photographers"},{"speaker":"Annemie Tonken","startTime":213.09,"endTime":216.9,"body":"at every level of experience can"},{"speaker":"Annemie Tonken","startTime":213.09,"endTime":216.9,"body":"use to earn more money in a more"},{"speaker":"Annemie Tonken","startTime":216.9,"endTime":220.59,"body":"sustainable way. Running a"},{"speaker":"Annemie Tonken","startTime":216.9,"endTime":220.59,"body":"photography business doesn't"},{"speaker":"Annemie Tonken","startTime":220.59,"endTime":224.34,"body":"have to be that hard. You can do"},{"speaker":"Annemie Tonken","startTime":220.59,"endTime":224.34,"body":"it. And I can show you how."},{"speaker":"Annemie Tonken","startTime":228.54,"endTime":232.08,"body":"Elina, it is wonderful to have"},{"speaker":"Annemie Tonken","startTime":228.54,"endTime":232.08,"body":"you on the podcast. Welcome to"},{"speaker":"Annemie Tonken","startTime":232.08,"endTime":234.03,"body":"this can't be that hard. How are"},{"speaker":"Annemie Tonken","startTime":232.08,"endTime":234.03,"body":"you today?"},{"speaker":"Elin Arganun","startTime":234.48,"endTime":237.15,"body":"I'm great. Thank"},{"speaker":"Elin Arganun","startTime":234.48,"endTime":237.15,"body":"you so much for having me. I'm a"},{"speaker":"Elin Arganun","startTime":237.15,"endTime":239.58,"body":"guest on my favorite podcast. So"},{"speaker":"Elin Arganun","startTime":237.15,"endTime":239.58,"body":"it's a good day."},{"speaker":"Annemie Tonken","startTime":241.14,"endTime":244.68,"body":"Oh, that means"},{"speaker":"Annemie Tonken","startTime":241.14,"endTime":244.68,"body":"so much. Um, yeah, well, I am"},{"speaker":"Annemie Tonken","startTime":244.68,"endTime":248.97,"body":"really excited to chat with you."},{"speaker":"Annemie Tonken","startTime":244.68,"endTime":248.97,"body":"Several months ago, you came on."},{"speaker":"Annemie Tonken","startTime":249.0,"endTime":253.35,"body":"And we're sort of a guest"},{"speaker":"Annemie Tonken","startTime":249.0,"endTime":253.35,"body":"presenter or presenter, you were"},{"speaker":"Annemie Tonken","startTime":253.35,"endTime":256.29,"body":"just part of a panel in a"},{"speaker":"Annemie Tonken","startTime":253.35,"endTime":256.29,"body":"challenge that I was running,"},{"speaker":"Annemie Tonken","startTime":256.62,"endTime":260.16,"body":"where you were talking about"},{"speaker":"Annemie Tonken","startTime":256.62,"endTime":260.16,"body":"your experience as a relatively"},{"speaker":"Annemie Tonken","startTime":260.16,"endTime":264.87,"body":"new photographer, and your story"},{"speaker":"Annemie Tonken","startTime":260.16,"endTime":264.87,"body":"resonated with so many people."},{"speaker":"Annemie Tonken","startTime":264.93,"endTime":269.07,"body":"And I just knew that I wanted to"},{"speaker":"Annemie Tonken","startTime":264.93,"endTime":269.07,"body":"have you come on and chat with"},{"speaker":"Annemie Tonken","startTime":269.07,"endTime":273.36,"body":"the wider audience of podcast"},{"speaker":"Annemie Tonken","startTime":269.07,"endTime":273.36,"body":"listeners, because I feel like"},{"speaker":"Annemie Tonken","startTime":273.36,"endTime":279.06,"body":"your story is one of these that"},{"speaker":"Annemie Tonken","startTime":273.36,"endTime":279.06,"body":"is, so it is such it's something"},{"speaker":"Annemie Tonken","startTime":279.06,"endTime":282.12,"body":"that I feel like people should"},{"speaker":"Annemie Tonken","startTime":279.06,"endTime":282.12,"body":"pay attention to take"},{"speaker":"Annemie Tonken","startTime":282.12,"endTime":285.57,"body":"inspiration from and not because"},{"speaker":"Annemie Tonken","startTime":282.12,"endTime":285.57,"body":"it's some sort of like pie in"},{"speaker":"Annemie Tonken","startTime":285.57,"endTime":290.91,"body":"the sky, you know, oh, and then"},{"speaker":"Annemie Tonken","startTime":285.57,"endTime":290.91,"body":"she hit six figures in this or"},{"speaker":"Annemie Tonken","startTime":290.91,"endTime":294.48,"body":"anything like that. Very"},{"speaker":"Annemie Tonken","startTime":290.91,"endTime":294.48,"body":"achievable. You have a story"},{"speaker":"Annemie Tonken","startTime":294.48,"endTime":297.99,"body":"that is very achievable, very"},{"speaker":"Annemie Tonken","startTime":294.48,"endTime":297.99,"body":"relatable, but it's different"},{"speaker":"Annemie Tonken","startTime":297.99,"endTime":300.3,"body":"from the way that a lot of"},{"speaker":"Annemie Tonken","startTime":297.99,"endTime":300.3,"body":"photographers go about Got it."},{"speaker":"Annemie Tonken","startTime":300.3,"endTime":303.45,"body":"So, so this is going to be this"},{"speaker":"Annemie Tonken","startTime":300.3,"endTime":303.45,"body":"is going to be a great"},{"speaker":"Annemie Tonken","startTime":303.45,"endTime":307.5,"body":"conversation, I would love to"},{"speaker":"Annemie Tonken","startTime":303.45,"endTime":307.5,"body":"just have you start off by"},{"speaker":"Annemie Tonken","startTime":307.53,"endTime":310.44,"body":"introducing yourself telling"},{"speaker":"Annemie Tonken","startTime":307.53,"endTime":310.44,"body":"everybody who you are, where you"},{"speaker":"Annemie Tonken","startTime":310.44,"endTime":313.95,"body":"work. And then and then giving"},{"speaker":"Annemie Tonken","startTime":310.44,"endTime":313.95,"body":"us a little background on before"},{"speaker":"Annemie Tonken","startTime":313.95,"endTime":315.75,"body":"you were a photographer. Sure."},{"speaker":"Annemie Tonken","startTime":313.95,"endTime":315.75,"body":"My"},{"speaker":"Elin Arganun","startTime":315.0,"endTime":318.54,"body":"name is Eline"},{"speaker":"Elin Arganun","startTime":315.0,"endTime":318.54,"body":"Arganun, I'm based in Los"},{"speaker":"Elin Arganun","startTime":318.54,"endTime":322.86,"body":"Angeles, and my photography is"},{"speaker":"Elin Arganun","startTime":318.54,"endTime":322.86,"body":"catching sand.com photography,"},{"speaker":"Elin Arganun","startTime":322.89,"endTime":328.83,"body":"and I am relatively new to being"},{"speaker":"Elin Arganun","startTime":322.89,"endTime":328.83,"body":"a photographer. As a profession."},{"speaker":"Elin Arganun","startTime":328.83,"endTime":332.67,"body":"However, I come from about 12"},{"speaker":"Elin Arganun","startTime":328.83,"endTime":332.67,"body":"years of business background in"},{"speaker":"Elin Arganun","startTime":332.67,"endTime":338.19,"body":"a whole different industry. It"},{"speaker":"Elin Arganun","startTime":332.67,"endTime":338.19,"body":"was ecommerce sales, I had,"},{"speaker":"Elin Arganun","startTime":338.55,"endTime":342.15,"body":"there were employees, there were"},{"speaker":"Elin Arganun","startTime":338.55,"endTime":342.15,"body":"numbers, all of these things."},{"speaker":"Elin Arganun","startTime":342.15,"endTime":346.11,"body":"And so 12 years later, I didn't"},{"speaker":"Elin Arganun","startTime":342.15,"endTime":346.11,"body":"want to do that anymore for a"},{"speaker":"Elin Arganun","startTime":346.11,"endTime":349.68,"body":"variety of reasons. And I wanted"},{"speaker":"Elin Arganun","startTime":346.11,"endTime":349.68,"body":"to go back wood to what I always"},{"speaker":"Elin Arganun","startTime":349.68,"endTime":353.01,"body":"loved, which was photography."},{"speaker":"Elin Arganun","startTime":349.68,"endTime":353.01,"body":"And so there was a question"},{"speaker":"Elin Arganun","startTime":353.01,"endTime":357.78,"body":"though, in my mind, how can I do"},{"speaker":"Elin Arganun","startTime":353.01,"endTime":357.78,"body":"exactly what you say? Make it a"},{"speaker":"Elin Arganun","startTime":357.78,"endTime":363.12,"body":"sustainable business, profitable"},{"speaker":"Elin Arganun","startTime":357.78,"endTime":363.12,"body":"business? And could I make a"},{"speaker":"Elin Arganun","startTime":363.12,"endTime":367.98,"body":"living from it? And so that's"},{"speaker":"Elin Arganun","startTime":363.12,"endTime":367.98,"body":"the first question I tried to"},{"speaker":"Elin Arganun","startTime":367.98,"endTime":371.52,"body":"answer was the business end of"},{"speaker":"Elin Arganun","startTime":367.98,"endTime":371.52,"body":"things? What would it look like"},{"speaker":"Elin Arganun","startTime":371.52,"endTime":375.87,"body":"as a business? What kind of"},{"speaker":"Elin Arganun","startTime":371.52,"endTime":375.87,"body":"numbers? Would it be? How many"},{"speaker":"Elin Arganun","startTime":375.87,"endTime":378.81,"body":"clients would I need to have"},{"speaker":"Elin Arganun","startTime":375.87,"endTime":378.81,"body":"that what rate what kind of a"},{"speaker":"Elin Arganun","startTime":378.81,"endTime":381.78,"body":"living do I want to make?"},{"speaker":"Elin Arganun","startTime":378.81,"endTime":381.78,"body":"Because when you're your own"},{"speaker":"Elin Arganun","startTime":381.81,"endTime":384.93,"body":"your own business, you pay for"},{"speaker":"Elin Arganun","startTime":381.81,"endTime":384.93,"body":"your own health care, and you"},{"speaker":"Elin Arganun","startTime":384.93,"endTime":387.45,"body":"have to fund your own"},{"speaker":"Elin Arganun","startTime":384.93,"endTime":387.45,"body":"retirement, and you have to have"},{"speaker":"Elin Arganun","startTime":387.45,"endTime":391.53,"body":"a variety of insurances. So"},{"speaker":"Elin Arganun","startTime":387.45,"endTime":391.53,"body":"those are all the questions that"},{"speaker":"Elin Arganun","startTime":391.53,"endTime":395.94,"body":"I tried to answer first. And it"},{"speaker":"Elin Arganun","startTime":391.53,"endTime":395.94,"body":"was during that exploration that"},{"speaker":"Elin Arganun","startTime":395.94,"endTime":399.87,"body":"I came across the simple Sale"},{"speaker":"Elin Arganun","startTime":395.94,"endTime":399.87,"body":"system. And I looked far and"},{"speaker":"Elin Arganun","startTime":399.87,"endTime":405.3,"body":"wide, because first I went to W"},{"speaker":"Elin Arganun","startTime":399.87,"endTime":405.3,"body":"PPI to even get a glimpse of"},{"speaker":"Elin Arganun","startTime":405.3,"endTime":408.51,"body":"what the industry was going to"},{"speaker":"Elin Arganun","startTime":405.3,"endTime":408.51,"body":"be like, I was exposed to a lot"},{"speaker":"Elin Arganun","startTime":408.54,"endTime":411.78,"body":"there. And it was through that"},{"speaker":"Elin Arganun","startTime":408.54,"endTime":411.78,"body":"where I was like, Okay, this I"},{"speaker":"Elin Arganun","startTime":411.78,"endTime":417.21,"body":"can do, this does not sound that"},{"speaker":"Elin Arganun","startTime":411.78,"endTime":417.21,"body":"appealing to me. And the reason"},{"speaker":"Elin Arganun","startTime":417.21,"endTime":420.96,"body":"why I ended up going with the"},{"speaker":"Elin Arganun","startTime":417.21,"endTime":420.96,"body":"simple Sale system, myself,"},{"speaker":"Elin Arganun","startTime":421.08,"endTime":425.31,"body":"personally, was not only did it"},{"speaker":"Elin Arganun","startTime":421.08,"endTime":425.31,"body":"have all the tools that I needed"},{"speaker":"Elin Arganun","startTime":425.31,"endTime":429.72,"body":"in there, but I felt like it had"},{"speaker":"Elin Arganun","startTime":425.31,"endTime":429.72,"body":"the perfect balance of being in"},{"speaker":"Elin Arganun","startTime":429.72,"endTime":433.47,"body":"a world where everything is so"},{"speaker":"Elin Arganun","startTime":429.72,"endTime":433.47,"body":"digital, there's a good chance"},{"speaker":"Elin Arganun","startTime":433.47,"endTime":436.26,"body":"that whoever would even reach"},{"speaker":"Elin Arganun","startTime":433.47,"endTime":436.26,"body":"out to me would be through some"},{"speaker":"Elin Arganun","startTime":436.26,"endTime":440.34,"body":"digital media, whether it was"},{"speaker":"Elin Arganun","startTime":436.26,"endTime":440.34,"body":"most likely social media of some"},{"speaker":"Elin Arganun","startTime":440.34,"endTime":445.92,"body":"sort. And how do you take that"},{"speaker":"Elin Arganun","startTime":440.34,"endTime":445.92,"body":"kind of digital world and then"},{"speaker":"Elin Arganun","startTime":445.92,"endTime":450.09,"body":"combine it with the world that"},{"speaker":"Elin Arganun","startTime":445.92,"endTime":450.09,"body":"it used to be, which was in"},{"speaker":"Elin Arganun","startTime":450.09,"endTime":454.53,"body":"person sales, and a lot of a lot"},{"speaker":"Elin Arganun","startTime":450.09,"endTime":454.53,"body":"more FaceTime interaction,"},{"speaker":"Elin Arganun","startTime":454.56,"endTime":458.94,"body":"because of in person sales,"},{"speaker":"Elin Arganun","startTime":454.56,"endTime":458.94,"body":"having people come and do"},{"speaker":"Elin Arganun","startTime":458.94,"endTime":462.0,"body":"purchases after the shoot and"},{"speaker":"Elin Arganun","startTime":458.94,"endTime":462.0,"body":"things like that, I can't do"},{"speaker":"Elin Arganun","startTime":462.0,"endTime":465.72,"body":"that. I'm such an introvert. I'm"},{"speaker":"Elin Arganun","startTime":462.0,"endTime":465.72,"body":"an extrovert, when I'm shooting"},{"speaker":"Elin Arganun","startTime":465.87,"endTime":470.04,"body":"outside of that, I have an"},{"speaker":"Elin Arganun","startTime":465.87,"endTime":470.04,"body":"introvert. Like I can't do that"},{"speaker":"Annemie Tonken","startTime":470.43,"endTime":472.8,"body":"gives you"},{"speaker":"Annemie Tonken","startTime":470.43,"endTime":472.8,"body":"license that you may not have"},{"speaker":"Annemie Tonken","startTime":472.83,"endTime":473.61,"body":"otherwise."},{"speaker":"Elin Arganun","startTime":474.03,"endTime":476.64,"body":"Yes. So that's how"},{"speaker":"Elin Arganun","startTime":474.03,"endTime":476.64,"body":"I came across it. And I was"},{"speaker":"Elin Arganun","startTime":476.64,"endTime":480.03,"body":"like, This is great. It teaches"},{"speaker":"Elin Arganun","startTime":476.64,"endTime":480.03,"body":"me how to do my numbers, which"},{"speaker":"Elin Arganun","startTime":480.03,"endTime":483.36,"body":"were so much higher on me than I"},{"speaker":"Elin Arganun","startTime":480.03,"endTime":483.36,"body":"thought they were gonna be I was"},{"speaker":"Elin Arganun","startTime":483.36,"endTime":486.36,"body":"like, I was like, Oh, I have a"},{"speaker":"Elin Arganun","startTime":483.36,"endTime":486.36,"body":"camera that's paid for I have a"},{"speaker":"Elin Arganun","startTime":486.36,"endTime":489.21,"body":"computer, that's but then I'll"},{"speaker":"Elin Arganun","startTime":486.36,"endTime":489.21,"body":"know there's a lot of other"},{"speaker":"Elin Arganun","startTime":489.21,"endTime":493.26,"body":"costs associated with it. So"},{"speaker":"Elin Arganun","startTime":489.21,"endTime":493.26,"body":"that was eye opening itself. And"},{"speaker":"Elin Arganun","startTime":493.26,"endTime":495.93,"body":"I was like, Okay, I need to go"},{"speaker":"Elin Arganun","startTime":493.26,"endTime":495.93,"body":"in depth about the business end,"},{"speaker":"Elin Arganun","startTime":495.99,"endTime":499.74,"body":"and then see if it'll work,"},{"speaker":"Elin Arganun","startTime":495.99,"endTime":499.74,"body":"which I can work which I"},{"speaker":"Elin Arganun","startTime":499.74,"endTime":503.82,"body":"learned, which is great. And so"},{"speaker":"Elin Arganun","startTime":499.74,"endTime":503.82,"body":"that's how I kind of combined"},{"speaker":"Elin Arganun","startTime":503.82,"endTime":506.64,"body":"the business and the photography"},{"speaker":"Elin Arganun","startTime":503.82,"endTime":506.64,"body":"together."},{"speaker":"Annemie Tonken","startTime":506.7,"endTime":508.77,"body":"There's so much"},{"speaker":"Annemie Tonken","startTime":506.7,"endTime":508.77,"body":"to unpack here. This is so good."},{"speaker":"Annemie Tonken","startTime":508.77,"endTime":513.57,"body":"So I kind of want to find out"},{"speaker":"Annemie Tonken","startTime":508.77,"endTime":513.57,"body":"more because we didn't talk"},{"speaker":"Annemie Tonken","startTime":513.57,"endTime":517.44,"body":"about this when you were when we"},{"speaker":"Annemie Tonken","startTime":513.57,"endTime":517.44,"body":"were chatting with the with that"},{"speaker":"Annemie Tonken","startTime":517.44,"endTime":524.16,"body":"challenge group, but about your"},{"speaker":"Annemie Tonken","startTime":517.44,"endTime":524.16,"body":"visit to WPI. Like, so you show"},{"speaker":"Annemie Tonken","startTime":524.16,"endTime":527.76,"body":"up. And it's such a I mean, like"},{"speaker":"Annemie Tonken","startTime":524.16,"endTime":527.76,"body":"WPI for anybody who hasn't been"},{"speaker":"Annemie Tonken","startTime":527.76,"endTime":532.11,"body":"is like a mega conference. It's"},{"speaker":"Annemie Tonken","startTime":527.76,"endTime":532.11,"body":"huge. You can learn anything you"},{"speaker":"Annemie Tonken","startTime":532.11,"endTime":534.69,"body":"want about you know,"},{"speaker":"Annemie Tonken","startTime":532.11,"endTime":534.69,"body":"photography, business and"},{"speaker":"Annemie Tonken","startTime":534.69,"endTime":536.85,"body":"shooting and all the different"},{"speaker":"Annemie Tonken","startTime":534.69,"endTime":536.85,"body":"things like every kind of"},{"speaker":"Annemie Tonken","startTime":536.85,"endTime":540.33,"body":"photography seems you know,"},{"speaker":"Annemie Tonken","startTime":536.85,"endTime":540.33,"body":"represented there. But it is, I"},{"speaker":"Annemie Tonken","startTime":540.33,"endTime":542.19,"body":"mean, it can be pretty"},{"speaker":"Annemie Tonken","startTime":540.33,"endTime":542.19,"body":"overwhelming, I'm sure,"},{"speaker":"Annemie Tonken","startTime":542.52,"endTime":547.23,"body":"especially for a self proclaimed"},{"speaker":"Annemie Tonken","startTime":542.52,"endTime":547.23,"body":"introvert. But here, what some"},{"speaker":"Annemie Tonken","startTime":547.23,"endTime":551.67,"body":"of the like gut, if you remember"},{"speaker":"Annemie Tonken","startTime":547.23,"endTime":551.67,"body":"gut reactions were that you had"},{"speaker":"Annemie Tonken","startTime":551.67,"endTime":555.84,"body":"in terms of like, oh, that I do"},{"speaker":"Annemie Tonken","startTime":551.67,"endTime":555.84,"body":"like or that I don't like, like,"},{"speaker":"Annemie Tonken","startTime":555.84,"endTime":559.05,"body":"what were the things? What were"},{"speaker":"Annemie Tonken","startTime":555.84,"endTime":559.05,"body":"the big takeaways for you from"},{"speaker":"Annemie Tonken","startTime":559.05,"endTime":562.65,"body":"that experience as a brand new"},{"speaker":"Annemie Tonken","startTime":559.05,"endTime":562.65,"body":"or you hadn't even started your"},{"speaker":"Annemie Tonken","startTime":562.65,"endTime":563.79,"body":"business at that point, right?"},{"speaker":"Elin Arganun","startTime":564.12,"endTime":567.12,"body":"No, people are"},{"speaker":"Elin Arganun","startTime":564.12,"endTime":567.12,"body":"like, Oh, hi, I'm so and so"},{"speaker":"Elin Arganun","startTime":567.12,"endTime":570.42,"body":"with. This is my business. I was"},{"speaker":"Elin Arganun","startTime":567.12,"endTime":570.42,"body":"like, Oh, Hi, I'm Melina I don't"},{"speaker":"Elin Arganun","startTime":570.42,"endTime":575.37,"body":"have a business name. And so and"},{"speaker":"Elin Arganun","startTime":570.42,"endTime":575.37,"body":"I found out that I didn't find"},{"speaker":"Elin Arganun","startTime":575.37,"endTime":579.51,"body":"anyone else there that was as"},{"speaker":"Elin Arganun","startTime":575.37,"endTime":579.51,"body":"new as I was. So on the one"},{"speaker":"Elin Arganun","startTime":579.51,"endTime":582.87,"body":"hand, it was great because I was"},{"speaker":"Elin Arganun","startTime":579.51,"endTime":582.87,"body":"soaking in so much information"},{"speaker":"Elin Arganun","startTime":582.87,"endTime":588.66,"body":"about this new new to me"},{"speaker":"Elin Arganun","startTime":582.87,"endTime":588.66,"body":"industry. And I attended as many"},{"speaker":"Elin Arganun","startTime":588.66,"endTime":593.73,"body":"classes as I as I could there."},{"speaker":"Elin Arganun","startTime":588.66,"endTime":593.73,"body":"And one thing that I had not"},{"speaker":"Elin Arganun","startTime":593.73,"endTime":597.12,"body":"even heard the phrase IPS"},{"speaker":"Elin Arganun","startTime":593.73,"endTime":597.12,"body":"before, where I had to like I"},{"speaker":"Elin Arganun","startTime":597.12,"endTime":599.67,"body":"felt like I was in school and I"},{"speaker":"Elin Arganun","startTime":597.12,"endTime":599.67,"body":"turned to the person next to me"},{"speaker":"Elin Arganun","startTime":599.67,"endTime":602.91,"body":"and I was like What does this"},{"speaker":"Elin Arganun","startTime":599.67,"endTime":602.91,"body":"mean? For like, in person sales?"},{"speaker":"Elin Arganun","startTime":602.91,"endTime":606.54,"body":"I was like, Oh my God, look, I'm"},{"speaker":"Elin Arganun","startTime":602.91,"endTime":606.54,"body":"I'm like, No, I'm not doing"},{"speaker":"Elin Arganun","startTime":606.54,"endTime":612.09,"body":"that. I can't it's, I'm not"},{"speaker":"Elin Arganun","startTime":606.54,"endTime":612.09,"body":"built for it. And I knew that if"},{"speaker":"Elin Arganun","startTime":612.09,"endTime":616.71,"body":"I was going to be successful in"},{"speaker":"Elin Arganun","startTime":612.09,"endTime":616.71,"body":"really any business, but"},{"speaker":"Elin Arganun","startTime":616.71,"endTime":620.7,"body":"especially photography, where"},{"speaker":"Elin Arganun","startTime":616.71,"endTime":620.7,"body":"there's a lot of personal time"},{"speaker":"Elin Arganun","startTime":620.7,"endTime":625.41,"body":"with, with clients, that I had"},{"speaker":"Elin Arganun","startTime":620.7,"endTime":625.41,"body":"to set myself up in a way that I"},{"speaker":"Elin Arganun","startTime":625.41,"endTime":629.58,"body":"could realistically do it, I"},{"speaker":"Elin Arganun","startTime":625.41,"endTime":629.58,"body":"couldn't force myself into a"},{"speaker":"Elin Arganun","startTime":629.58,"endTime":634.86,"body":"situation, I wouldn't like to be"},{"speaker":"Elin Arganun","startTime":629.58,"endTime":634.86,"body":"in long term. And, of course,"},{"speaker":"Elin Arganun","startTime":634.86,"endTime":637.56,"body":"there's things in business that"},{"speaker":"Elin Arganun","startTime":634.86,"endTime":637.56,"body":"you have to do, whether you like"},{"speaker":"Elin Arganun","startTime":637.56,"endTime":642.03,"body":"it or not, but to like taxes,"},{"speaker":"Elin Arganun","startTime":637.56,"endTime":642.03,"body":"your paperwork, but but to build"},{"speaker":"Elin Arganun","startTime":642.03,"endTime":647.4,"body":"in something that that is so not"},{"speaker":"Elin Arganun","startTime":642.03,"endTime":647.4,"body":"built into my personality was"},{"speaker":"Elin Arganun","startTime":647.4,"endTime":651.21,"body":"not going to work for me. So"},{"speaker":"Elin Arganun","startTime":647.4,"endTime":651.21,"body":"immediately, IPS was was a hard"},{"speaker":"Elin Arganun","startTime":651.21,"endTime":656.34,"body":"no for me. But I really love"},{"speaker":"Elin Arganun","startTime":651.21,"endTime":656.34,"body":"print products. And I just, it"},{"speaker":"Elin Arganun","startTime":656.34,"endTime":659.67,"body":"makes me really sad that when"},{"speaker":"Elin Arganun","startTime":656.34,"endTime":659.67,"body":"people just get their photos,"},{"speaker":"Elin Arganun","startTime":659.94,"endTime":663.24,"body":"and then maybe they post a"},{"speaker":"Elin Arganun","startTime":659.94,"endTime":663.24,"body":"couple here or there, and then"},{"speaker":"Elin Arganun","startTime":663.24,"endTime":668.01,"body":"it just stays somewhere in like"},{"speaker":"Elin Arganun","startTime":663.24,"endTime":668.01,"body":"cyberspace. And nothing else"},{"speaker":"Elin Arganun","startTime":668.01,"endTime":672.12,"body":"happens to it, because it's"},{"speaker":"Elin Arganun","startTime":668.01,"endTime":672.12,"body":"happened to me. Sure. You know,"},{"speaker":"Elin Arganun","startTime":672.12,"endTime":675.15,"body":"you know, I come from an era of"},{"speaker":"Elin Arganun","startTime":672.12,"endTime":675.15,"body":"floppy disks and stuff. Good"},{"speaker":"Elin Arganun","startTime":675.15,"endTime":676.17,"body":"luck accessing those"},{"speaker":"Annemie Tonken","startTime":676.17,"endTime":679.68,"body":"these days."},{"speaker":"Annemie Tonken","startTime":676.17,"endTime":679.68,"body":"Exactly. So I"},{"speaker":"Elin Arganun","startTime":679.68,"endTime":681.84,"body":"learned that that"},{"speaker":"Elin Arganun","startTime":679.68,"endTime":681.84,"body":"was not the business model for"},{"speaker":"Elin Arganun","startTime":681.84,"endTime":686.64,"body":"me. And I also knew, I"},{"speaker":"Elin Arganun","startTime":681.84,"endTime":686.64,"body":"personally didn't want to do"},{"speaker":"Elin Arganun","startTime":687.12,"endTime":691.08,"body":"the, just give everything on a"},{"speaker":"Elin Arganun","startTime":687.12,"endTime":691.08,"body":"hard drive or USB and call it a"},{"speaker":"Elin Arganun","startTime":691.08,"endTime":694.89,"body":"day. I had learned since then,"},{"speaker":"Elin Arganun","startTime":691.08,"endTime":694.89,"body":"that there's lots of other"},{"speaker":"Elin Arganun","startTime":694.89,"endTime":697.95,"body":"business models. It's not only"},{"speaker":"Elin Arganun","startTime":694.89,"endTime":697.95,"body":"those two, but those were the"},{"speaker":"Elin Arganun","startTime":697.95,"endTime":701.25,"body":"main two that I was exposed to"},{"speaker":"Elin Arganun","startTime":697.95,"endTime":701.25,"body":"at WPP. I felt like people were"},{"speaker":"Elin Arganun","startTime":701.25,"endTime":705.54,"body":"doing either this or they were"},{"speaker":"Elin Arganun","startTime":701.25,"endTime":705.54,"body":"doing that. And I was kind of"},{"speaker":"Elin Arganun","startTime":705.54,"endTime":709.98,"body":"looking for a happy medium there"},{"speaker":"Elin Arganun","startTime":705.54,"endTime":709.98,"body":"that would work for me and"},{"speaker":"Elin Arganun","startTime":710.01,"endTime":713.28,"body":"provide my potential clients"},{"speaker":"Elin Arganun","startTime":710.01,"endTime":713.28,"body":"with everything that they would"},{"speaker":"Elin Arganun","startTime":713.28,"endTime":717.9,"body":"want. And then so I didn't"},{"speaker":"Elin Arganun","startTime":713.28,"endTime":717.9,"body":"necessarily find anything to"},{"speaker":"Elin Arganun","startTime":717.93,"endTime":722.04,"body":"model too much there. As far as"},{"speaker":"Elin Arganun","startTime":717.93,"endTime":722.04,"body":"business structure, I was"},{"speaker":"Elin Arganun","startTime":722.4,"endTime":727.38,"body":"exposed to some very talented"},{"speaker":"Elin Arganun","startTime":722.4,"endTime":727.38,"body":"business minded people. But I"},{"speaker":"Elin Arganun","startTime":727.38,"endTime":729.63,"body":"was like, but how am I going to"},{"speaker":"Elin Arganun","startTime":727.38,"endTime":729.63,"body":"build my business? That was a"},{"speaker":"Elin Arganun","startTime":729.63,"endTime":734.25,"body":"thing. And one of the things I"},{"speaker":"Elin Arganun","startTime":729.63,"endTime":734.25,"body":"learned in my other business was"},{"speaker":"Elin Arganun","startTime":734.31,"endTime":738.33,"body":"there has to be systems in place"},{"speaker":"Elin Arganun","startTime":734.31,"endTime":738.33,"body":"in order for things to run"},{"speaker":"Elin Arganun","startTime":738.42,"endTime":741.96,"body":"smoothly. And so that I don't"},{"speaker":"Elin Arganun","startTime":738.42,"endTime":741.96,"body":"get confused and overwhelmed"},{"speaker":"Elin Arganun","startTime":741.96,"endTime":745.32,"body":"along the way. There's like a"},{"speaker":"Elin Arganun","startTime":741.96,"endTime":745.32,"body":"clear path of like, client"},{"speaker":"Elin Arganun","startTime":745.32,"endTime":750.33,"body":"contacts you till the final"},{"speaker":"Elin Arganun","startTime":745.32,"endTime":750.33,"body":"touch point. That makes sense."},{"speaker":"Elin Arganun","startTime":750.36,"endTime":753.3,"body":"So then after I was like, Okay,"},{"speaker":"Elin Arganun","startTime":750.36,"endTime":753.3,"body":"I really want to do this. And"},{"speaker":"Elin Arganun","startTime":753.3,"endTime":756.6,"body":"now Now it was how do I build"},{"speaker":"Elin Arganun","startTime":753.3,"endTime":756.6,"body":"the foundation?"},{"speaker":"Annemie Tonken","startTime":756.63,"endTime":762.72,"body":"Yeah, yeah. So I"},{"speaker":"Annemie Tonken","startTime":756.63,"endTime":762.72,"body":"wish this is the this is the"},{"speaker":"Annemie Tonken","startTime":762.72,"endTime":765.57,"body":"time when I wish that the people"},{"speaker":"Annemie Tonken","startTime":762.72,"endTime":765.57,"body":"listening to this podcast, were"},{"speaker":"Annemie Tonken","startTime":765.57,"endTime":768.57,"body":"not largely people who were"},{"speaker":"Annemie Tonken","startTime":765.57,"endTime":768.57,"body":"already in business, because you"},{"speaker":"Annemie Tonken","startTime":768.57,"endTime":772.53,"body":"know, here you are at WPI."},{"speaker":"Annemie Tonken","startTime":768.57,"endTime":772.53,"body":"There's 1000s of photographers"},{"speaker":"Annemie Tonken","startTime":772.53,"endTime":777.09,"body":"there, and you're the one that"},{"speaker":"Annemie Tonken","startTime":772.53,"endTime":777.09,"body":"you meet the entire time, who"},{"speaker":"Annemie Tonken","startTime":777.12,"endTime":779.22,"body":"hasn't yet started their"},{"speaker":"Annemie Tonken","startTime":777.12,"endTime":779.22,"body":"business, like you're the"},{"speaker":"Annemie Tonken","startTime":779.22,"endTime":783.24,"body":"newest. And it's a shame because"},{"speaker":"Annemie Tonken","startTime":779.22,"endTime":783.24,"body":"the fact of the matter is like"},{"speaker":"Annemie Tonken","startTime":783.24,"endTime":788.31,"body":"what you did in doing that is"},{"speaker":"Annemie Tonken","startTime":783.24,"endTime":788.31,"body":"genius, like to take that kind"},{"speaker":"Annemie Tonken","startTime":788.31,"endTime":793.23,"body":"of an opportunity before you"},{"speaker":"Annemie Tonken","startTime":788.31,"endTime":793.23,"body":"open your doors really is so"},{"speaker":"Annemie Tonken","startTime":793.23,"endTime":796.98,"body":"smart and so good. And it's one"},{"speaker":"Annemie Tonken","startTime":793.23,"endTime":796.98,"body":"of the reasons I was saying"},{"speaker":"Annemie Tonken","startTime":796.98,"endTime":800.97,"body":"before we hit record, like, I"},{"speaker":"Annemie Tonken","startTime":796.98,"endTime":800.97,"body":"have no doubt, you're still in"},{"speaker":"Annemie Tonken","startTime":800.97,"endTime":802.98,"body":"the beginning of your business,"},{"speaker":"Annemie Tonken","startTime":800.97,"endTime":802.98,"body":"I have no doubt that this is"},{"speaker":"Annemie Tonken","startTime":802.98,"endTime":805.68,"body":"going to be a business as you're"},{"speaker":"Annemie Tonken","startTime":802.98,"endTime":805.68,"body":"in for a long time. Because of"},{"speaker":"Annemie Tonken","startTime":805.68,"endTime":808.5,"body":"that kind of thing like putting"},{"speaker":"Annemie Tonken","startTime":805.68,"endTime":808.5,"body":"you're getting your ducks in a"},{"speaker":"Annemie Tonken","startTime":808.5,"endTime":811.8,"body":"row. So I you know, I wish that"},{"speaker":"Annemie Tonken","startTime":808.5,"endTime":811.8,"body":"the people listening to this"},{"speaker":"Annemie Tonken","startTime":811.8,"endTime":816.3,"body":"podcast were like in that outs"},{"speaker":"Annemie Tonken","startTime":811.8,"endTime":816.3,"body":"outset time when they're in the"},{"speaker":"Annemie Tonken","startTime":816.3,"endTime":819.6,"body":"planning stage. But that's not"},{"speaker":"Annemie Tonken","startTime":816.3,"endTime":819.6,"body":"true for a lot of people. And I"},{"speaker":"Annemie Tonken","startTime":819.6,"endTime":822.03,"body":"was the same way I got into"},{"speaker":"Annemie Tonken","startTime":819.6,"endTime":822.03,"body":"photography, it just kind of"},{"speaker":"Annemie Tonken","startTime":822.03,"endTime":826.59,"body":"like fell forward for several"},{"speaker":"Annemie Tonken","startTime":822.03,"endTime":826.59,"body":"years. But it'd be like, oh"},{"speaker":"Annemie Tonken","startTime":826.59,"endTime":830.76,"body":"systems, oh, I should be doing"},{"speaker":"Annemie Tonken","startTime":826.59,"endTime":830.76,"body":"it that way. Like, I don't"},{"speaker":"Annemie Tonken","startTime":830.76,"endTime":833.46,"body":"regret that time. But I"},{"speaker":"Annemie Tonken","startTime":830.76,"endTime":833.46,"body":"certainly could have leapfrogged"},{"speaker":"Annemie Tonken","startTime":833.46,"endTime":836.13,"body":"a lot of problems. And I feel"},{"speaker":"Annemie Tonken","startTime":833.46,"endTime":836.13,"body":"like that's exactly what you've"},{"speaker":"Annemie Tonken","startTime":836.13,"endTime":840.9,"body":"set yourself up to do. So you"},{"speaker":"Annemie Tonken","startTime":836.13,"endTime":840.9,"body":"were at WPI, you came home,"},{"speaker":"Annemie Tonken","startTime":840.9,"endTime":844.89,"body":"you're like going through all"},{"speaker":"Annemie Tonken","startTime":840.9,"endTime":844.89,"body":"this stuff. And really, you're"},{"speaker":"Annemie Tonken","startTime":844.89,"endTime":847.38,"body":"thinking about setting up a"},{"speaker":"Annemie Tonken","startTime":844.89,"endTime":847.38,"body":"business that suits your"},{"speaker":"Annemie Tonken","startTime":847.38,"endTime":850.02,"body":"personality and all this sort of"},{"speaker":"Annemie Tonken","startTime":847.38,"endTime":850.02,"body":"stuff before you're even really"},{"speaker":"Annemie Tonken","startTime":850.02,"endTime":853.41,"body":"thinking about like, how do I"},{"speaker":"Annemie Tonken","startTime":850.02,"endTime":853.41,"body":"market my business? Or how do I,"},{"speaker":"Annemie Tonken","startTime":853.44,"endTime":855.81,"body":"you know, improve my camera"},{"speaker":"Annemie Tonken","startTime":853.44,"endTime":855.81,"body":"skills and that sort of thing."},{"speaker":"Annemie Tonken","startTime":855.81,"endTime":858.69,"body":"And it's the way I guess we"},{"speaker":"Annemie Tonken","startTime":855.81,"endTime":858.69,"body":"should all do it. But it's the"},{"speaker":"Annemie Tonken","startTime":858.72,"endTime":862.11,"body":"way that I think we all look in"},{"speaker":"Annemie Tonken","startTime":858.72,"endTime":862.11,"body":"retrospect and say, Oh, I should"},{"speaker":"Annemie Tonken","startTime":862.11,"endTime":864.84,"body":"have done it this way. So it's"},{"speaker":"Annemie Tonken","startTime":862.11,"endTime":864.84,"body":"just fun to kind of hear that"},{"speaker":"Annemie Tonken","startTime":864.84,"endTime":867.99,"body":"story. So talk to me a little"},{"speaker":"Annemie Tonken","startTime":864.84,"endTime":867.99,"body":"bit about like, the way that it"},{"speaker":"Annemie Tonken","startTime":867.99,"endTime":873.54,"body":"went from there. So you started,"},{"speaker":"Annemie Tonken","startTime":867.99,"endTime":873.54,"body":"I guess how long after WPI? Did"},{"speaker":"Annemie Tonken","startTime":873.54,"endTime":875.67,"body":"you even come across the simple"},{"speaker":"Annemie Tonken","startTime":873.54,"endTime":875.67,"body":"Sale system?"},{"speaker":"Elin Arganun","startTime":875.73,"endTime":880.5,"body":"I wouldn't say"},{"speaker":"Elin Arganun","startTime":875.73,"endTime":880.5,"body":"fairly quickly because I really"},{"speaker":"Elin Arganun","startTime":880.5,"endTime":885.45,"body":"started searching because I"},{"speaker":"Elin Arganun","startTime":880.5,"endTime":885.45,"body":"wanted to, you know, I knew I"},{"speaker":"Elin Arganun","startTime":885.45,"endTime":888.9,"body":"wanted to start a new business."},{"speaker":"Elin Arganun","startTime":885.45,"endTime":888.9,"body":"My other business wasn't there."},{"speaker":"Elin Arganun","startTime":889.44,"endTime":892.2,"body":"But for several reasons. I was"},{"speaker":"Elin Arganun","startTime":889.44,"endTime":892.2,"body":"like, I just I don't want to do"},{"speaker":"Elin Arganun","startTime":892.2,"endTime":896.49,"body":"this anymore. Yeah, so I was"},{"speaker":"Elin Arganun","startTime":892.2,"endTime":896.49,"body":"pretty diligent about getting it"},{"speaker":"Elin Arganun","startTime":896.49,"endTime":900.51,"body":"started because I was looking at"},{"speaker":"Elin Arganun","startTime":896.49,"endTime":900.51,"body":"I'm starting a business One I'm"},{"speaker":"Elin Arganun","startTime":900.51,"endTime":903.03,"body":"passionate about. So I was"},{"speaker":"Elin Arganun","startTime":900.51,"endTime":903.03,"body":"trying to put the two together"},{"speaker":"Elin Arganun","startTime":903.03,"endTime":907.23,"body":"and trying to do it as quickly"},{"speaker":"Elin Arganun","startTime":903.03,"endTime":907.23,"body":"as possible. The marketing I"},{"speaker":"Elin Arganun","startTime":907.23,"endTime":909.78,"body":"didn't worry too much about"},{"speaker":"Elin Arganun","startTime":907.23,"endTime":909.78,"body":"because I knew for myself"},{"speaker":"Elin Arganun","startTime":909.78,"endTime":912.9,"body":"personally, that I mean, not"},{"speaker":"Elin Arganun","startTime":909.78,"endTime":912.9,"body":"worrying too much about but it"},{"speaker":"Elin Arganun","startTime":912.9,"endTime":915.66,"body":"was at the top of my list"},{"speaker":"Elin Arganun","startTime":912.9,"endTime":915.66,"body":"because I knew if I didn't have"},{"speaker":"Elin Arganun","startTime":915.66,"endTime":919.35,"body":"first of all confidence in that"},{"speaker":"Elin Arganun","startTime":915.66,"endTime":919.35,"body":"it would be profitable. And then"},{"speaker":"Elin Arganun","startTime":919.71,"endTime":922.41,"body":"confident that when someone"},{"speaker":"Elin Arganun","startTime":919.71,"endTime":922.41,"body":"contacts me, I know what I'm"},{"speaker":"Elin Arganun","startTime":922.41,"endTime":927.0,"body":"doing. And I started marketing"},{"speaker":"Elin Arganun","startTime":922.41,"endTime":927.0,"body":"too early. I was just gonna be"},{"speaker":"Elin Arganun","startTime":927.09,"endTime":930.48,"body":"like flailing about, and I"},{"speaker":"Elin Arganun","startTime":927.09,"endTime":930.48,"body":"didn't want to give my clients"},{"speaker":"Elin Arganun","startTime":930.48,"endTime":934.68,"body":"especially the early ones, that"},{"speaker":"Elin Arganun","startTime":930.48,"endTime":934.68,"body":"kind of impression. Yeah, so I"},{"speaker":"Elin Arganun","startTime":934.68,"endTime":938.85,"body":"came, I did a bunch of, you"},{"speaker":"Elin Arganun","startTime":934.68,"endTime":938.85,"body":"know, like, the free classes"},{"speaker":"Elin Arganun","startTime":938.85,"endTime":942.87,"body":"that other educators were"},{"speaker":"Elin Arganun","startTime":938.85,"endTime":942.87,"body":"offering to see what I could"},{"speaker":"Elin Arganun","startTime":942.87,"endTime":946.26,"body":"find. And I took value from"},{"speaker":"Elin Arganun","startTime":942.87,"endTime":946.26,"body":"everything. There's a lot of"},{"speaker":"Elin Arganun","startTime":946.26,"endTime":950.79,"body":"great things out there. But the"},{"speaker":"Elin Arganun","startTime":946.26,"endTime":950.79,"body":"simple Sale system spoke to me"},{"speaker":"Elin Arganun","startTime":950.79,"endTime":955.53,"body":"the most. And part of the reason"},{"speaker":"Elin Arganun","startTime":950.79,"endTime":955.53,"body":"was, well, first, you had me out"},{"speaker":"Elin Arganun","startTime":955.53,"endTime":957.99,"body":"sustainable and profitable, I"},{"speaker":"Elin Arganun","startTime":955.53,"endTime":957.99,"body":"was like, yes, that's my"},{"speaker":"Elin Arganun","startTime":957.99,"endTime":962.97,"body":"language. Then, after that, as I"},{"speaker":"Elin Arganun","startTime":957.99,"endTime":962.97,"body":"was listening, I was like, This"},{"speaker":"Elin Arganun","startTime":962.97,"endTime":968.16,"body":"is great, it's to the point,"},{"speaker":"Elin Arganun","startTime":962.97,"endTime":968.16,"body":"it's clear, there's not all this"},{"speaker":"Elin Arganun","startTime":968.16,"endTime":972.3,"body":"fluff just to make it longer on"},{"speaker":"Elin Arganun","startTime":968.16,"endTime":972.3,"body":"like this is I could tell the"},{"speaker":"Elin Arganun","startTime":972.3,"endTime":975.87,"body":"rest of the program was going to"},{"speaker":"Elin Arganun","startTime":972.3,"endTime":975.87,"body":"be well thought out organized"},{"speaker":"Elin Arganun","startTime":975.87,"endTime":982.02,"body":"and clear. And I loved loved the"},{"speaker":"Elin Arganun","startTime":975.87,"endTime":982.02,"body":"part where it did combine"},{"speaker":"Elin Arganun","startTime":982.02,"endTime":986.58,"body":"digital, and it combined print"},{"speaker":"Elin Arganun","startTime":982.02,"endTime":986.58,"body":"products, and it left it to the"},{"speaker":"Elin Arganun","startTime":986.58,"endTime":990.45,"body":"client to decide how they were"},{"speaker":"Elin Arganun","startTime":986.58,"endTime":990.45,"body":"going to do it. Whether they"},{"speaker":"Elin Arganun","startTime":990.45,"endTime":994.74,"body":"took advantage of the print"},{"speaker":"Elin Arganun","startTime":990.45,"endTime":994.74,"body":"credit, or if they didn't, I was"},{"speaker":"Elin Arganun","startTime":994.74,"endTime":1000.95,"body":"simply saying, I encourage you"},{"speaker":"Elin Arganun","startTime":994.74,"endTime":1000.95,"body":"to I'm offering a way to, not i"},{"speaker":"Elin Arganun","startTime":1000.98,"endTime":1005.66,"body":"because is your system. But you"},{"speaker":"Elin Arganun","startTime":1000.98,"endTime":1005.66,"body":"know, here, here it is. And so I"},{"speaker":"Elin Arganun","startTime":1005.66,"endTime":1010.04,"body":"loved that combination. And that"},{"speaker":"Elin Arganun","startTime":1005.66,"endTime":1010.04,"body":"was just enough personal time"},{"speaker":"Elin Arganun","startTime":1010.04,"endTime":1012.86,"body":"where I'm like, I'm I want to"},{"speaker":"Elin Arganun","startTime":1010.04,"endTime":1012.86,"body":"get to know my clients, I want"},{"speaker":"Elin Arganun","startTime":1012.86,"endTime":1016.4,"body":"to put all those personal"},{"speaker":"Elin Arganun","startTime":1012.86,"endTime":1016.4,"body":"touches. However, everybody is"},{"speaker":"Elin Arganun","startTime":1016.4,"endTime":1022.79,"body":"so busy. It was just the perfect"},{"speaker":"Elin Arganun","startTime":1016.4,"endTime":1022.79,"body":"way to offer everything to them."},{"speaker":"Elin Arganun","startTime":1023.18,"endTime":1026.69,"body":"And the part where it's, there"},{"speaker":"Elin Arganun","startTime":1023.18,"endTime":1026.69,"body":"was a calculator in there have"},{"speaker":"Elin Arganun","startTime":1026.69,"endTime":1029.36,"body":"costs of doing Cost of Goods"},{"speaker":"Elin Arganun","startTime":1026.69,"endTime":1029.36,"body":"Sold cost of doing business,"},{"speaker":"Elin Arganun","startTime":1029.36,"endTime":1033.26,"body":"because like I said, there was a"},{"speaker":"Elin Arganun","startTime":1029.36,"endTime":1033.26,"body":"lot more involved than if I was"},{"speaker":"Elin Arganun","startTime":1033.26,"endTime":1037.97,"body":"just left to my own devices to"},{"speaker":"Elin Arganun","startTime":1033.26,"endTime":1037.97,"body":"do. Right. So I loved that."},{"speaker":"Annemie Tonken","startTime":1038.0,"endTime":1040.64,"body":"That's amazing."},{"speaker":"Annemie Tonken","startTime":1038.0,"endTime":1040.64,"body":"Yeah, when you say it's my"},{"speaker":"Annemie Tonken","startTime":1040.64,"endTime":1043.37,"body":"system, I appreciate that. But"},{"speaker":"Annemie Tonken","startTime":1040.64,"endTime":1043.37,"body":"at the same time, one of the"},{"speaker":"Annemie Tonken","startTime":1043.37,"endTime":1046.46,"body":"things that I really love, and"},{"speaker":"Annemie Tonken","startTime":1043.37,"endTime":1046.46,"body":"one of the reasons that I love"},{"speaker":"Annemie Tonken","startTime":1046.52,"endTime":1050.03,"body":"chatting with people who have"},{"speaker":"Annemie Tonken","startTime":1046.52,"endTime":1050.03,"body":"like now adopted that system and"},{"speaker":"Annemie Tonken","startTime":1050.03,"endTime":1053.0,"body":"made it their own is that there"},{"speaker":"Annemie Tonken","startTime":1050.03,"endTime":1053.0,"body":"really is a range of the way"},{"speaker":"Annemie Tonken","startTime":1053.0,"endTime":1057.26,"body":"that people use it. And the"},{"speaker":"Annemie Tonken","startTime":1053.0,"endTime":1057.26,"body":"thing that I think makes it most"},{"speaker":"Annemie Tonken","startTime":1057.26,"endTime":1060.83,"body":"successful is the fact that it"},{"speaker":"Annemie Tonken","startTime":1057.26,"endTime":1060.83,"body":"can be calibrated to your"},{"speaker":"Annemie Tonken","startTime":1060.83,"endTime":1064.43,"body":"personality and kind of fit the"},{"speaker":"Annemie Tonken","startTime":1060.83,"endTime":1064.43,"body":"way that you like to do things"},{"speaker":"Annemie Tonken","startTime":1064.43,"endTime":1067.22,"body":"and the way that you're the"},{"speaker":"Annemie Tonken","startTime":1064.43,"endTime":1067.22,"body":"things that your clients value"},{"speaker":"Annemie Tonken","startTime":1067.22,"endTime":1070.73,"body":"as well. So there's sort of like"},{"speaker":"Annemie Tonken","startTime":1067.22,"endTime":1070.73,"body":"this basic framework that you"},{"speaker":"Annemie Tonken","startTime":1070.73,"endTime":1076.16,"body":"can then add your personal stamp"},{"speaker":"Annemie Tonken","startTime":1070.73,"endTime":1076.16,"body":"on. So it's your system now."},{"speaker":"Elin Arganun","startTime":1077.72,"endTime":1080.21,"body":"It's all of our"},{"speaker":"Elin Arganun","startTime":1077.72,"endTime":1080.21,"body":"systems. And that's"},{"speaker":"Annemie Tonken","startTime":1080.21,"endTime":1083.0,"body":"what it needed"},{"speaker":"Annemie Tonken","startTime":1080.21,"endTime":1083.0,"body":"to be was a system that helped"},{"speaker":"Annemie Tonken","startTime":1083.0,"endTime":1086.45,"body":"people, or I guess it wasn't"},{"speaker":"Annemie Tonken","startTime":1083.0,"endTime":1086.45,"body":"originally it was an it was"},{"speaker":"Annemie Tonken","startTime":1086.45,"endTime":1091.49,"body":"intended to help me. But now"},{"speaker":"Annemie Tonken","startTime":1086.45,"endTime":1091.49,"body":"that I teach it, it is intended"},{"speaker":"Annemie Tonken","startTime":1091.49,"endTime":1096.17,"body":"to help other people. So So I"},{"speaker":"Annemie Tonken","startTime":1091.49,"endTime":1096.17,"body":"love the story that you have"},{"speaker":"Annemie Tonken","startTime":1096.17,"endTime":1102.68,"body":"told about your first client. So"},{"speaker":"Annemie Tonken","startTime":1096.17,"endTime":1102.68,"body":"you know, unlike so many of us,"},{"speaker":"Annemie Tonken","startTime":1102.68,"endTime":1106.64,"body":"myself very much included, you"},{"speaker":"Annemie Tonken","startTime":1102.68,"endTime":1106.64,"body":"went through the process of sort"},{"speaker":"Annemie Tonken","startTime":1106.64,"endTime":1110.06,"body":"of setting up a system before"},{"speaker":"Annemie Tonken","startTime":1106.64,"endTime":1110.06,"body":"you took on a single client in"},{"speaker":"Annemie Tonken","startTime":1110.06,"endTime":1112.55,"body":"your business. But then it's"},{"speaker":"Annemie Tonken","startTime":1110.06,"endTime":1112.55,"body":"like the rubber meets the road."},{"speaker":"Annemie Tonken","startTime":1112.55,"endTime":1116.24,"body":"Right? So. So talk a little bit"},{"speaker":"Annemie Tonken","startTime":1112.55,"endTime":1116.24,"body":"about that experience."},{"speaker":"Elin Arganun","startTime":1117.02,"endTime":1120.95,"body":"Because a very fun"},{"speaker":"Elin Arganun","startTime":1117.02,"endTime":1120.95,"body":"and mildly chaotic experience."},{"speaker":"Elin Arganun","startTime":1120.95,"endTime":1126.5,"body":"Because I, I did the thing, I"},{"speaker":"Elin Arganun","startTime":1120.95,"endTime":1126.5,"body":"bought the program, and I was"},{"speaker":"Elin Arganun","startTime":1126.5,"endTime":1131.03,"body":"going through it. And then I"},{"speaker":"Elin Arganun","startTime":1126.5,"endTime":1131.03,"body":"remember that I think either you"},{"speaker":"Elin Arganun","startTime":1131.03,"endTime":1133.97,"body":"said or I read somewhere in the"},{"speaker":"Elin Arganun","startTime":1131.03,"endTime":1133.97,"body":"group that about two weeks, you"},{"speaker":"Elin Arganun","startTime":1133.97,"endTime":1137.39,"body":"can get it done, brush it within"},{"speaker":"Elin Arganun","startTime":1133.97,"endTime":1137.39,"body":"two weeks, I was like, okay, I"},{"speaker":"Elin Arganun","startTime":1137.39,"endTime":1140.15,"body":"can do that, because I had a lot"},{"speaker":"Elin Arganun","startTime":1137.39,"endTime":1140.15,"body":"of other things going on at the"},{"speaker":"Elin Arganun","startTime":1140.15,"endTime":1143.63,"body":"same time, too. So that was my"},{"speaker":"Elin Arganun","startTime":1140.15,"endTime":1143.63,"body":"goal two weeks, and I had set"},{"speaker":"Elin Arganun","startTime":1143.63,"endTime":1148.1,"body":"the end date and all that. And I"},{"speaker":"Elin Arganun","startTime":1143.63,"endTime":1148.1,"body":"was in your Facebook group when"},{"speaker":"Elin Arganun","startTime":1148.55,"endTime":1153.02,"body":"and also during this time, I was"},{"speaker":"Elin Arganun","startTime":1148.55,"endTime":1153.02,"body":"doing portfolio building shoots"},{"speaker":"Elin Arganun","startTime":1153.02,"endTime":1156.62,"body":"and posting them on my Instagram"},{"speaker":"Elin Arganun","startTime":1153.02,"endTime":1156.62,"body":"when somebody reached out to me"},{"speaker":"Elin Arganun","startTime":1156.62,"endTime":1161.42,"body":"through one of those shoots and"},{"speaker":"Elin Arganun","startTime":1156.62,"endTime":1161.42,"body":"wanted photography. And I was"},{"speaker":"Elin Arganun","startTime":1161.42,"endTime":1166.52,"body":"like, oh my god, I'm not I'm not"},{"speaker":"Elin Arganun","startTime":1161.42,"endTime":1166.52,"body":"ready. I'm not I'm not finished"},{"speaker":"Elin Arganun","startTime":1166.52,"endTime":1170.24,"body":"yet. And then, of course you"},{"speaker":"Elin Arganun","startTime":1166.52,"endTime":1170.24,"body":"don't want to turn down like"},{"speaker":"Elin Arganun","startTime":1170.24,"endTime":1175.07,"body":"your first ever actual lead, but"},{"speaker":"Elin Arganun","startTime":1170.24,"endTime":1175.07,"body":"I had not finished the program."},{"speaker":"Elin Arganun","startTime":1175.07,"endTime":1179.06,"body":"So I went into the group. I'm"},{"speaker":"Elin Arganun","startTime":1175.07,"endTime":1179.06,"body":"like guys, this happened. And"},{"speaker":"Elin Arganun","startTime":1179.06,"endTime":1182.42,"body":"then everyone's like, finish it,"},{"speaker":"Elin Arganun","startTime":1179.06,"endTime":1182.42,"body":"get to the finish line, do all"},{"speaker":"Elin Arganun","startTime":1182.42,"endTime":1187.61,"body":"of it and take it on. So I was"},{"speaker":"Elin Arganun","startTime":1182.42,"endTime":1187.61,"body":"like yeah, I'm gonna do that. So"},{"speaker":"Elin Arganun","startTime":1187.64,"endTime":1191.93,"body":"I fast forwarded I cleared out"},{"speaker":"Elin Arganun","startTime":1187.64,"endTime":1191.93,"body":"the next three days. And I mean,"},{"speaker":"Elin Arganun","startTime":1191.93,"endTime":1195.47,"body":"I reached out back to her. And I"},{"speaker":"Elin Arganun","startTime":1191.93,"endTime":1195.47,"body":"finished it. I can't even say"},{"speaker":"Elin Arganun","startTime":1195.47,"endTime":1199.58,"body":"three days it had to have been"},{"speaker":"Elin Arganun","startTime":1195.47,"endTime":1199.58,"body":"less. And one of the best things"},{"speaker":"Elin Arganun","startTime":1199.64,"endTime":1202.22,"body":"that I also liked about the"},{"speaker":"Elin Arganun","startTime":1199.64,"endTime":1202.22,"body":"program is it gives you a"},{"speaker":"Elin Arganun","startTime":1202.22,"endTime":1207.17,"body":"script. And so I was like, okay,"},{"speaker":"Elin Arganun","startTime":1202.22,"endTime":1207.17,"body":"good. This gives me a script,"},{"speaker":"Elin Arganun","startTime":1207.17,"endTime":1210.74,"body":"it's gonna be a phone call. So I"},{"speaker":"Elin Arganun","startTime":1207.17,"endTime":1210.74,"body":"got on the phone, and I was"},{"speaker":"Elin Arganun","startTime":1210.74,"endTime":1214.28,"body":"reading the reading the script."},{"speaker":"Elin Arganun","startTime":1210.74,"endTime":1214.28,"body":"And all I was thinking to"},{"speaker":"Elin Arganun","startTime":1214.28,"endTime":1217.58,"body":"myself, I had like, tweaked it a"},{"speaker":"Elin Arganun","startTime":1214.28,"endTime":1217.58,"body":"little bit to my personality,"},{"speaker":"Elin Arganun","startTime":1217.58,"endTime":1220.25,"body":"but like, I'm holding the phone,"},{"speaker":"Elin Arganun","startTime":1217.58,"endTime":1220.25,"body":"my palms are sweating. I'm"},{"speaker":"Elin Arganun","startTime":1220.25,"endTime":1222.62,"body":"reading, I'm reading it. And all"},{"speaker":"Elin Arganun","startTime":1220.25,"endTime":1222.62,"body":"the while I'm thinking to"},{"speaker":"Elin Arganun","startTime":1222.62,"endTime":1227.12,"body":"myself, like, and you're talking"},{"speaker":"Elin Arganun","startTime":1222.62,"endTime":1227.12,"body":"way too fast, slow down. And,"},{"speaker":"Elin Arganun","startTime":1227.33,"endTime":1231.5,"body":"but I went, I went through it. I"},{"speaker":"Elin Arganun","startTime":1227.33,"endTime":1231.5,"body":"did the follow up email, I did"},{"speaker":"Elin Arganun","startTime":1231.5,"endTime":1235.37,"body":"all the things. And it ended up"},{"speaker":"Elin Arganun","startTime":1231.5,"endTime":1235.37,"body":"she ended up booking me and I"},{"speaker":"Elin Arganun","startTime":1235.37,"endTime":1240.26,"body":"couldn't believe it, it was, it"},{"speaker":"Elin Arganun","startTime":1235.37,"endTime":1240.26,"body":"was really, really great. And"},{"speaker":"Elin Arganun","startTime":1240.26,"endTime":1243.53,"body":"it's like you said I didn't, and"},{"speaker":"Elin Arganun","startTime":1240.26,"endTime":1243.53,"body":"then she became a millionaire."},{"speaker":"Elin Arganun","startTime":1243.53,"endTime":1250.55,"body":"No. But it was so encouraging"},{"speaker":"Elin Arganun","startTime":1243.53,"endTime":1250.55,"body":"for me. Because one, it does"},{"speaker":"Elin Arganun","startTime":1250.55,"endTime":1255.23,"body":"validate just the photography"},{"speaker":"Elin Arganun","startTime":1250.55,"endTime":1255.23,"body":"aspect of it, that somebody was"},{"speaker":"Elin Arganun","startTime":1255.23,"endTime":1258.83,"body":"like, I like this, I want you to"},{"speaker":"Elin Arganun","startTime":1255.23,"endTime":1258.83,"body":"do it for for my family. And"},{"speaker":"Elin Arganun","startTime":1258.83,"endTime":1263.69,"body":"then the other aspect was, I"},{"speaker":"Elin Arganun","startTime":1258.83,"endTime":1263.69,"body":"really got to test out the"},{"speaker":"Elin Arganun","startTime":1263.69,"endTime":1269.21,"body":"system in a very real world way,"},{"speaker":"Elin Arganun","startTime":1263.69,"endTime":1269.21,"body":"and see how it felt for me and"},{"speaker":"Elin Arganun","startTime":1269.24,"endTime":1275.24,"body":"how my clients liked it. And my"},{"speaker":"Elin Arganun","startTime":1269.24,"endTime":1275.24,"body":"we ended up doing that shoot, I"},{"speaker":"Elin Arganun","startTime":1275.24,"endTime":1281.6,"body":"think the following week or so."},{"speaker":"Elin Arganun","startTime":1275.24,"endTime":1281.6,"body":"And I had my first ever client"},{"speaker":"Elin Arganun","startTime":1281.72,"endTime":1286.58,"body":"that way. And I tell you, it was"},{"speaker":"Elin Arganun","startTime":1281.72,"endTime":1286.58,"body":"far more than when that first"},{"speaker":"Elin Arganun","startTime":1286.58,"endTime":1290.66,"body":"time I went to WPP I what I was"},{"speaker":"Elin Arganun","startTime":1286.58,"endTime":1290.66,"body":"imagining I was going to charge"},{"speaker":"Elin Arganun","startTime":1290.66,"endTime":1294.32,"body":"and how I was going to do it, it"},{"speaker":"Elin Arganun","startTime":1290.66,"endTime":1294.32,"body":"was far more than that it was"},{"speaker":"Elin Arganun","startTime":1294.35,"endTime":1299.57,"body":"well in the $900 range for my"},{"speaker":"Elin Arganun","startTime":1294.35,"endTime":1299.57,"body":"first client, including the This"},{"speaker":"Elin Arganun","startTime":1299.57,"endTime":1303.5,"body":"includes the print purchases she"},{"speaker":"Elin Arganun","startTime":1299.57,"endTime":1303.5,"body":"made. And I was floored because"},{"speaker":"Elin Arganun","startTime":1303.5,"endTime":1306.59,"body":"I was like this, like I can"},{"speaker":"Elin Arganun","startTime":1303.5,"endTime":1306.59,"body":"actually do this, like this will"},{"speaker":"Elin Arganun","startTime":1306.59,"endTime":1313.25,"body":"work. So it was such a fantastic"},{"speaker":"Elin Arganun","startTime":1306.59,"endTime":1313.25,"body":"intro to me, for me with the"},{"speaker":"Elin Arganun","startTime":1313.28,"endTime":1316.82,"body":"system and with the with the"},{"speaker":"Elin Arganun","startTime":1313.28,"endTime":1316.82,"body":"client, especially considering"},{"speaker":"Elin Arganun","startTime":1316.82,"endTime":1321.26,"body":"it was my first one. But it was"},{"speaker":"Elin Arganun","startTime":1316.82,"endTime":1321.26,"body":"I felt like the groundwork was"},{"speaker":"Elin Arganun","startTime":1321.26,"endTime":1325.7,"body":"so laid out that even though I"},{"speaker":"Elin Arganun","startTime":1321.26,"endTime":1325.7,"body":"was nervous, I still knew what"},{"speaker":"Elin Arganun","startTime":1325.7,"endTime":1328.85,"body":"the next steps were going to be"},{"speaker":"Elin Arganun","startTime":1325.7,"endTime":1328.85,"body":"all along the way, which I think"},{"speaker":"Elin Arganun","startTime":1328.85,"endTime":1331.46,"body":"was a very big part of the"},{"speaker":"Elin Arganun","startTime":1328.85,"endTime":1331.46,"body":"success of it."},{"speaker":"Annemie Tonken","startTime":1331.52,"endTime":1334.25,"body":"Well, it's"},{"speaker":"Annemie Tonken","startTime":1331.52,"endTime":1334.25,"body":"always a leap of faith, right,"},{"speaker":"Annemie Tonken","startTime":1334.25,"endTime":1339.53,"body":"like taking on. I mean, a new"},{"speaker":"Annemie Tonken","startTime":1334.25,"endTime":1339.53,"body":"career is just a major thing."},{"speaker":"Annemie Tonken","startTime":1339.65,"endTime":1342.47,"body":"nevermind the fact that you're"},{"speaker":"Annemie Tonken","startTime":1339.65,"endTime":1342.47,"body":"running your own business. And"},{"speaker":"Annemie Tonken","startTime":1342.5,"endTime":1345.44,"body":"you know, it is it's a it's a I"},{"speaker":"Annemie Tonken","startTime":1342.5,"endTime":1345.44,"body":"feel like there's a lot of"},{"speaker":"Annemie Tonken","startTime":1345.44,"endTime":1349.64,"body":"courage just in taking that step"},{"speaker":"Annemie Tonken","startTime":1345.44,"endTime":1349.64,"body":"that first client experience is"},{"speaker":"Annemie Tonken","startTime":1349.64,"endTime":1356.93,"body":"such a I mean, I think we all"},{"speaker":"Annemie Tonken","startTime":1349.64,"endTime":1356.93,"body":"remember our first and it is"},{"speaker":"Annemie Tonken","startTime":1357.5,"endTime":1361.1,"body":"mine, my story was very"},{"speaker":"Annemie Tonken","startTime":1357.5,"endTime":1361.1,"body":"different. Just because it was"},{"speaker":"Annemie Tonken","startTime":1361.1,"endTime":1363.47,"body":"one of these, like my stories,"},{"speaker":"Annemie Tonken","startTime":1361.1,"endTime":1363.47,"body":"like a lot of other people's"},{"speaker":"Annemie Tonken","startTime":1363.47,"endTime":1367.52,"body":"where I was like, I don't know,"},{"speaker":"Annemie Tonken","startTime":1363.47,"endTime":1367.52,"body":"how about 100 bucks, and I'll"},{"speaker":"Annemie Tonken","startTime":1367.55,"endTime":1371.12,"body":"you know, burn you a CD. And"},{"speaker":"Annemie Tonken","startTime":1367.55,"endTime":1371.12,"body":"then I had to like go figure out"},{"speaker":"Annemie Tonken","startTime":1371.12,"endTime":1373.85,"body":"how to burn a DVD of photos."},{"speaker":"Annemie Tonken","startTime":1371.12,"endTime":1373.85,"body":"Like I didn't know what I was"},{"speaker":"Annemie Tonken","startTime":1373.85,"endTime":1378.41,"body":"doing at all, I had no script,"},{"speaker":"Annemie Tonken","startTime":1373.85,"endTime":1378.41,"body":"no foundation, no whatever. And"},{"speaker":"Annemie Tonken","startTime":1378.41,"endTime":1382.19,"body":"so I was also nervous. But my"},{"speaker":"Annemie Tonken","startTime":1378.41,"endTime":1382.19,"body":"nerves i didn't have there was"},{"speaker":"Annemie Tonken","startTime":1382.19,"endTime":1384.59,"body":"nothing, I wasn't tethered to"},{"speaker":"Annemie Tonken","startTime":1382.19,"endTime":1384.59,"body":"anything, I was just kind of"},{"speaker":"Annemie Tonken","startTime":1384.59,"endTime":1388.55,"body":"making it up. So I love hearing"},{"speaker":"Annemie Tonken","startTime":1384.59,"endTime":1388.55,"body":"that, that gave you that"},{"speaker":"Annemie Tonken","startTime":1388.55,"endTime":1394.34,"body":"confidence. Because in the end,"},{"speaker":"Annemie Tonken","startTime":1388.55,"endTime":1394.34,"body":"the fact that it took me I"},{"speaker":"Annemie Tonken","startTime":1394.34,"endTime":1397.91,"body":"should back up and say it took"},{"speaker":"Annemie Tonken","startTime":1394.34,"endTime":1397.91,"body":"me about another year because I"},{"speaker":"Annemie Tonken","startTime":1397.91,"endTime":1400.64,"body":"was I did then go take a"},{"speaker":"Annemie Tonken","startTime":1397.91,"endTime":1400.64,"body":"business class and work on my"},{"speaker":"Annemie Tonken","startTime":1400.64,"endTime":1403.79,"body":"pricing and all this other"},{"speaker":"Annemie Tonken","startTime":1400.64,"endTime":1403.79,"body":"stuff. Before I had that first"},{"speaker":"Annemie Tonken","startTime":1403.79,"endTime":1408.11,"body":"client where I was like, Oh,"},{"speaker":"Annemie Tonken","startTime":1403.79,"endTime":1408.11,"body":"wow, I could replace my, like, I"},{"speaker":"Annemie Tonken","startTime":1408.11,"endTime":1412.19,"body":"could quit my job. And I could"},{"speaker":"Annemie Tonken","startTime":1408.11,"endTime":1412.19,"body":"make a real thing. And people"},{"speaker":"Annemie Tonken","startTime":1412.19,"endTime":1415.88,"body":"are willing to pay these prices."},{"speaker":"Annemie Tonken","startTime":1412.19,"endTime":1415.88,"body":"And I don't just have to take"},{"speaker":"Annemie Tonken","startTime":1415.91,"endTime":1419.99,"body":"any old job that comes my way."},{"speaker":"Annemie Tonken","startTime":1415.91,"endTime":1419.99,"body":"And you know, and it gave me"},{"speaker":"Annemie Tonken","startTime":1419.99,"endTime":1424.7,"body":"that confidence. And I I think"},{"speaker":"Annemie Tonken","startTime":1419.99,"endTime":1424.7,"body":"that once you taste that once or"},{"speaker":"Annemie Tonken","startTime":1424.7,"endTime":1428.87,"body":"twice, it changes your whole"},{"speaker":"Annemie Tonken","startTime":1424.7,"endTime":1428.87,"body":"mindset about it, you know, you"},{"speaker":"Annemie Tonken","startTime":1428.9,"endTime":1434.33,"body":"it's like you believe on the"},{"speaker":"Annemie Tonken","startTime":1428.9,"endTime":1434.33,"body":"inside, that your work is worth"},{"speaker":"Annemie Tonken","startTime":1434.6,"endTime":1438.08,"body":"the you know, money and the time"},{"speaker":"Annemie Tonken","startTime":1434.6,"endTime":1438.08,"body":"and all this other stuff and"},{"speaker":"Annemie Tonken","startTime":1438.08,"endTime":1443.06,"body":"that you've got a sustainable"},{"speaker":"Annemie Tonken","startTime":1438.08,"endTime":1443.06,"body":"business plan, which is just"},{"speaker":"Annemie Tonken","startTime":1443.09,"endTime":1446.66,"body":"it's like that simple mindset"},{"speaker":"Annemie Tonken","startTime":1443.09,"endTime":1446.66,"body":"shift makes all the difference."},{"speaker":"Annemie Tonken","startTime":1446.69,"endTime":1453.05,"body":"So I love I love that that"},{"speaker":"Annemie Tonken","startTime":1446.69,"endTime":1453.05,"body":"system was able to provide that"},{"speaker":"Annemie Tonken","startTime":1453.05,"endTime":1459.17,"body":"for you right from the get go."},{"speaker":"Annemie Tonken","startTime":1453.05,"endTime":1459.17,"body":"And well, good."},{"speaker":"Elin Arganun","startTime":1461.24,"endTime":1462.29,"body":"Mix the two of us."},{"speaker":"Annemie Tonken","startTime":1462.32,"endTime":1466.46,"body":"Yeah. And so"},{"speaker":"Annemie Tonken","startTime":1462.32,"endTime":1466.46,"body":"it's now been a year"},{"speaker":"Elin Arganun","startTime":1466.58,"endTime":1469.91,"body":"ish, since almost,"},{"speaker":"Elin Arganun","startTime":1466.58,"endTime":1469.91,"body":"yeah, almost"},{"speaker":"Annemie Tonken","startTime":1470.0,"endTime":1473.15,"body":"any other sort"},{"speaker":"Annemie Tonken","startTime":1470.0,"endTime":1473.15,"body":"of thoughts or lessons to share"},{"speaker":"Annemie Tonken","startTime":1473.15,"endTime":1475.76,"body":"as you have kind of gotten your"},{"speaker":"Annemie Tonken","startTime":1473.15,"endTime":1475.76,"body":"bearings since then."},{"speaker":"Elin Arganun","startTime":1475.85,"endTime":1479.09,"body":"Oh, so so many."},{"speaker":"Elin Arganun","startTime":1475.85,"endTime":1479.09,"body":"But I've you know that"},{"speaker":"Elin Arganun","startTime":1479.09,"endTime":1482.18,"body":"experience that you were just"},{"speaker":"Elin Arganun","startTime":1479.09,"endTime":1482.18,"body":"describing when you started your"},{"speaker":"Elin Arganun","startTime":1482.18,"endTime":1486.05,"body":"business. I had that experience"},{"speaker":"Elin Arganun","startTime":1482.18,"endTime":1486.05,"body":"in my previous business where"},{"speaker":"Elin Arganun","startTime":1486.05,"endTime":1492.05,"body":"you're figuring it out as you're"},{"speaker":"Elin Arganun","startTime":1486.05,"endTime":1492.05,"body":"going along. And so that having"},{"speaker":"Elin Arganun","startTime":1492.05,"endTime":1495.74,"body":"had that experience is part of"},{"speaker":"Elin Arganun","startTime":1492.05,"endTime":1495.74,"body":"what made me want want to do"},{"speaker":"Elin Arganun","startTime":1495.83,"endTime":1502.07,"body":"these things so differently. I"},{"speaker":"Elin Arganun","startTime":1495.83,"endTime":1502.07,"body":"heard Um, when we were doing, I"},{"speaker":"Elin Arganun","startTime":1502.07,"endTime":1504.86,"body":"believe that I know it was one"},{"speaker":"Elin Arganun","startTime":1502.07,"endTime":1504.86,"body":"in one of your podcast episodes,"},{"speaker":"Elin Arganun","startTime":1505.4,"endTime":1510.11,"body":"where we were talking pricing,"},{"speaker":"Elin Arganun","startTime":1505.4,"endTime":1510.11,"body":"you were talking about pricing"},{"speaker":"Elin Arganun","startTime":1510.17,"endTime":1514.37,"body":"and setting your price in such a"},{"speaker":"Elin Arganun","startTime":1510.17,"endTime":1514.37,"body":"way where if you got clients,"},{"speaker":"Elin Arganun","startTime":1514.37,"endTime":1518.15,"body":"you'd be profitable versus"},{"speaker":"Elin Arganun","startTime":1514.37,"endTime":1518.15,"body":"starting off lower to get"},{"speaker":"Elin Arganun","startTime":1518.15,"endTime":1522.35,"body":"clients and then raising it"},{"speaker":"Elin Arganun","startTime":1518.15,"endTime":1522.35,"body":"later. Because I tell you even"},{"speaker":"Elin Arganun","startTime":1522.38,"endTime":1525.44,"body":"even after that first client,"},{"speaker":"Elin Arganun","startTime":1522.38,"endTime":1525.44,"body":"there were times where I was"},{"speaker":"Elin Arganun","startTime":1525.44,"endTime":1528.65,"body":"like, well, maybe I should"},{"speaker":"Elin Arganun","startTime":1525.44,"endTime":1528.65,"body":"change my pricing. And another"},{"speaker":"Elin Arganun","startTime":1529.01,"endTime":1532.85,"body":"photography photographer mentor"},{"speaker":"Elin Arganun","startTime":1529.01,"endTime":1532.85,"body":"that I reached out to and had"},{"speaker":"Elin Arganun","startTime":1532.85,"endTime":1537.41,"body":"conversations with said that I"},{"speaker":"Elin Arganun","startTime":1532.85,"endTime":1537.41,"body":"should lower my prices. And then"},{"speaker":"Elin Arganun","startTime":1537.44,"endTime":1540.65,"body":"I was like, but if I lower them,"},{"speaker":"Elin Arganun","startTime":1537.44,"endTime":1540.65,"body":"that's because that's a"},{"speaker":"Elin Arganun","startTime":1540.65,"endTime":1543.95,"body":"conversation I have internally,"},{"speaker":"Elin Arganun","startTime":1540.65,"endTime":1543.95,"body":"because the instinct is always I"},{"speaker":"Elin Arganun","startTime":1543.95,"endTime":1546.59,"body":"feel like in business, well, if"},{"speaker":"Elin Arganun","startTime":1543.95,"endTime":1546.59,"body":"I lower my prices, I'll get more"},{"speaker":"Elin Arganun","startTime":1546.59,"endTime":1550.49,"body":"clients. It's like, but then"},{"speaker":"Elin Arganun","startTime":1546.59,"endTime":1550.49,"body":"will you keep those clients if"},{"speaker":"Elin Arganun","startTime":1550.49,"endTime":1553.46,"body":"you have to raise your prices,"},{"speaker":"Elin Arganun","startTime":1550.49,"endTime":1553.46,"body":"and then will you even be"},{"speaker":"Elin Arganun","startTime":1553.46,"endTime":1557.51,"body":"profitable, I live in a kind of"},{"speaker":"Elin Arganun","startTime":1553.46,"endTime":1557.51,"body":"pricey part of the country. So I"},{"speaker":"Elin Arganun","startTime":1557.51,"endTime":1561.17,"body":"was like, I can't, if I have to"},{"speaker":"Elin Arganun","startTime":1557.51,"endTime":1561.17,"body":"do that, then I'm not, I'm not"},{"speaker":"Elin Arganun","startTime":1561.17,"endTime":1564.23,"body":"doing this at all, I could be"},{"speaker":"Elin Arganun","startTime":1561.17,"endTime":1564.23,"body":"doing other other things, I want"},{"speaker":"Elin Arganun","startTime":1564.23,"endTime":1567.2,"body":"to be doing this, I need to be"},{"speaker":"Elin Arganun","startTime":1564.23,"endTime":1567.2,"body":"making it work somehow. So"},{"speaker":"Elin Arganun","startTime":1567.2,"endTime":1572.72,"body":"there's always been that kind of"},{"speaker":"Elin Arganun","startTime":1567.2,"endTime":1572.72,"body":"temptation to change things"},{"speaker":"Elin Arganun","startTime":1572.72,"endTime":1575.66,"body":"around or like to go against"},{"speaker":"Elin Arganun","startTime":1572.72,"endTime":1575.66,"body":"your own. There's always that"},{"speaker":"Elin Arganun","startTime":1575.66,"endTime":1579.44,"body":"like, good enough type of"},{"speaker":"Elin Arganun","startTime":1575.66,"endTime":1579.44,"body":"conversations, and internally"},{"speaker":"Elin Arganun","startTime":1579.44,"endTime":1584.15,"body":"that happen. So those kinds of"},{"speaker":"Elin Arganun","startTime":1579.44,"endTime":1584.15,"body":"battles, mental battles still"},{"speaker":"Elin Arganun","startTime":1584.18,"endTime":1588.56,"body":"take place, but I'm going to"},{"speaker":"Elin Arganun","startTime":1584.18,"endTime":1588.56,"body":"stick to it in a way that it it"},{"speaker":"Elin Arganun","startTime":1588.56,"endTime":1592.01,"body":"makes sense to stick to it."},{"speaker":"Elin Arganun","startTime":1588.56,"endTime":1592.01,"body":"Because it's an art form. It's a"},{"speaker":"Elin Arganun","startTime":1592.01,"endTime":1596.51,"body":"passion. I have loved it. Since"},{"speaker":"Elin Arganun","startTime":1592.01,"endTime":1596.51,"body":"I was very young. My dad was a"},{"speaker":"Elin Arganun","startTime":1596.51,"endTime":1598.79,"body":"hobbyist photographer, and he's"},{"speaker":"Elin Arganun","startTime":1596.51,"endTime":1598.79,"body":"the one who taught me"},{"speaker":"Elin Arganun","startTime":1598.82,"endTime":1602.78,"body":"everything. So I've had camera"},{"speaker":"Elin Arganun","startTime":1598.82,"endTime":1602.78,"body":"in hand since I was strong"},{"speaker":"Elin Arganun","startTime":1602.78,"endTime":1606.92,"body":"enough to physically hold one as"},{"speaker":"Elin Arganun","startTime":1602.78,"endTime":1606.92,"body":"a child, but But now, this is"},{"speaker":"Elin Arganun","startTime":1606.95,"endTime":1611.78,"body":"also a business. So I have to, I"},{"speaker":"Elin Arganun","startTime":1606.95,"endTime":1611.78,"body":"have to keep the two balanced"},{"speaker":"Elin Arganun","startTime":1611.81,"endTime":1614.96,"body":"together in order to make it"},{"speaker":"Elin Arganun","startTime":1611.81,"endTime":1614.96,"body":"work. It can be sometimes"},{"speaker":"Elin Arganun","startTime":1614.96,"endTime":1618.65,"body":"mentally challenging, but I got"},{"speaker":"Elin Arganun","startTime":1614.96,"endTime":1618.65,"body":"to be careful which side wins."},{"speaker":"Elin Arganun","startTime":1618.65,"endTime":1619.28,"body":"In the end,"},{"speaker":"Annemie Tonken","startTime":1619.34,"endTime":1621.56,"body":"I wish that you"},{"speaker":"Annemie Tonken","startTime":1619.34,"endTime":1621.56,"body":"were holding a microphone so"},{"speaker":"Annemie Tonken","startTime":1621.56,"endTime":1627.02,"body":"that you could drop it right now"},{"speaker":"Annemie Tonken","startTime":1621.56,"endTime":1627.02,"body":"like that. Perfect. That was it."},{"speaker":"Annemie Tonken","startTime":1627.41,"endTime":1632.63,"body":"I wish that I could like bottle"},{"speaker":"Annemie Tonken","startTime":1627.41,"endTime":1632.63,"body":"that up and hand it as a gift to"},{"speaker":"Annemie Tonken","startTime":1632.63,"endTime":1638.63,"body":"every single photographer I knew"},{"speaker":"Annemie Tonken","startTime":1632.63,"endTime":1638.63,"body":"and, and yours in on that. I"},{"speaker":"Annemie Tonken","startTime":1638.63,"endTime":1642.65,"body":"think that that's so valuable."},{"speaker":"Annemie Tonken","startTime":1638.63,"endTime":1642.65,"body":"And I just love what you've"},{"speaker":"Annemie Tonken","startTime":1642.65,"endTime":1645.77,"body":"shared today. I really"},{"speaker":"Annemie Tonken","startTime":1642.65,"endTime":1645.77,"body":"appreciate you taking the time"},{"speaker":"Annemie Tonken","startTime":1645.77,"endTime":1649.55,"body":"to come on the show and and"},{"speaker":"Annemie Tonken","startTime":1645.77,"endTime":1649.55,"body":"share your experience because"},{"speaker":"Annemie Tonken","startTime":1649.94,"endTime":1654.59,"body":"sometimes I feel like as an"},{"speaker":"Annemie Tonken","startTime":1649.94,"endTime":1654.59,"body":"educator it you know, no, people"},{"speaker":"Annemie Tonken","startTime":1654.59,"endTime":1656.6,"body":"listen. And they're like, oh,"},{"speaker":"Annemie Tonken","startTime":1654.59,"endTime":1656.6,"body":"no, that's good information. But"},{"speaker":"Annemie Tonken","startTime":1656.6,"endTime":1659.96,"body":"it doesn't apply to my story or"},{"speaker":"Annemie Tonken","startTime":1656.6,"endTime":1659.96,"body":"it's not, you know, it's not the"},{"speaker":"Annemie Tonken","startTime":1659.96,"endTime":1663.74,"body":"way that it works for me. And"},{"speaker":"Annemie Tonken","startTime":1659.96,"endTime":1663.74,"body":"there is no one size fits all"},{"speaker":"Annemie Tonken","startTime":1663.74,"endTime":1667.94,"body":"story. But I do think that many"},{"speaker":"Annemie Tonken","startTime":1663.74,"endTime":1667.94,"body":"of the things that you have"},{"speaker":"Annemie Tonken","startTime":1667.94,"endTime":1673.1,"body":"shared today, the importance of"},{"speaker":"Annemie Tonken","startTime":1667.94,"endTime":1673.1,"body":"sort of setting yourself up with"},{"speaker":"Annemie Tonken","startTime":1673.1,"endTime":1678.26,"body":"a solid foundation, finding"},{"speaker":"Annemie Tonken","startTime":1673.1,"endTime":1678.26,"body":"systems that fit your that feel"},{"speaker":"Annemie Tonken","startTime":1678.26,"endTime":1681.32,"body":"good to you, like align with"},{"speaker":"Annemie Tonken","startTime":1678.26,"endTime":1681.32,"body":"your value system, all those"},{"speaker":"Annemie Tonken","startTime":1681.32,"endTime":1686.81,"body":"kinds of things. They're just"},{"speaker":"Annemie Tonken","startTime":1681.32,"endTime":1686.81,"body":"they're so so important, and you"},{"speaker":"Annemie Tonken","startTime":1686.84,"endTime":1689.78,"body":"share them so beautifully. So"},{"speaker":"Annemie Tonken","startTime":1686.84,"endTime":1689.78,"body":"thank you so much."},{"speaker":"Elin Arganun","startTime":1689.99,"endTime":1692.3,"body":"Thank you so much."},{"speaker":"Elin Arganun","startTime":1689.99,"endTime":1692.3,"body":"It was such a pleasure to be"},{"speaker":"Elin Arganun","startTime":1692.3,"endTime":1692.75,"body":"here."},{"speaker":"Annemie Tonken","startTime":1693.47,"endTime":1697.37,"body":"Well, Alan, tell"},{"speaker":"Annemie Tonken","startTime":1693.47,"endTime":1697.37,"body":"everyone where they can find you"},{"speaker":"Annemie Tonken","startTime":1697.37,"endTime":1698.69,"body":"and see your beautiful work."},{"speaker":"Elin Arganun","startTime":1698.72,"endTime":1702.53,"body":"So my name is"},{"speaker":"Elin Arganun","startTime":1698.72,"endTime":1702.53,"body":"spelled e l i n so my Instagram"},{"speaker":"Elin Arganun","startTime":1702.53,"endTime":1708.32,"body":"is e l i n.to Catching sand. And"},{"speaker":"Elin Arganun","startTime":1702.53,"endTime":1708.32,"body":"you can find my website at"},{"speaker":"Elin Arganun","startTime":1708.32,"endTime":1711.47,"body":"catching sand.com Awesome. Well,"},{"speaker":"Elin Arganun","startTime":1708.32,"endTime":1711.47,"body":"we'll"},{"speaker":"Annemie Tonken","startTime":1711.5,"endTime":1714.05,"body":"link that in the"},{"speaker":"Annemie Tonken","startTime":1711.5,"endTime":1714.05,"body":"show notes. But thank you again"},{"speaker":"Annemie Tonken","startTime":1714.08,"endTime":1716.06,"body":"and and have a great day."},{"speaker":"Elin Arganun","startTime":1716.48,"endTime":1717.98,"body":"Thank you so much."},{"speaker":"Annemie Tonken","startTime":1718.73,"endTime":1721.01,"body":"Well, that's it"},{"speaker":"Annemie Tonken","startTime":1718.73,"endTime":1721.01,"body":"for this week's episode of This"},{"speaker":"Annemie Tonken","startTime":1721.01,"endTime":1724.73,"body":"can't be that hard. I'll be back"},{"speaker":"Annemie Tonken","startTime":1721.01,"endTime":1724.73,"body":"Same time, same place next week."},{"speaker":"Annemie Tonken","startTime":1725.27,"endTime":1728.0,"body":"In the meantime, you can find"},{"speaker":"Annemie Tonken","startTime":1725.27,"endTime":1728.0,"body":"more information about this"},{"speaker":"Annemie Tonken","startTime":1728.0,"endTime":1730.91,"body":"episode, along with all the"},{"speaker":"Annemie Tonken","startTime":1728.0,"endTime":1730.91,"body":"relevant links, notes and"},{"speaker":"Annemie Tonken","startTime":1730.91,"endTime":1735.8,"body":"downloads at this can't be that"},{"speaker":"Annemie Tonken","startTime":1730.91,"endTime":1735.8,"body":"hard.com/learn If you liked the"},{"speaker":"Annemie Tonken","startTime":1735.8,"endTime":1739.34,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":1735.8,"endTime":1739.34,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":1739.52,"endTime":1743.15,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":1739.52,"endTime":1743.15,"body":"review on iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":1743.33,"endTime":1746.87,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":1743.33,"endTime":1746.87,"body":"hope you have a fantastic week."}]}