{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.299,"endTime":3.749,"body":"Back in episode"},{"speaker":"Annemie Tonken","startTime":0.299,"endTime":3.749,"body":"148, I introduced you to Gloria"},{"speaker":"Annemie Tonken","startTime":3.749,"endTime":8.549,"body":"Chao, who is a PR expert who"},{"speaker":"Annemie Tonken","startTime":3.749,"endTime":8.549,"body":"teaches small business owners"},{"speaker":"Annemie Tonken","startTime":8.549,"endTime":12.839,"body":"how to pitch themselves so that"},{"speaker":"Annemie Tonken","startTime":8.549,"endTime":12.839,"body":"they can get essentially free"},{"speaker":"Annemie Tonken","startTime":12.839,"endTime":17.219,"body":"advertising in all kinds of"},{"speaker":"Annemie Tonken","startTime":12.839,"endTime":17.219,"body":"media outlets. So magazines,"},{"speaker":"Annemie Tonken","startTime":17.219,"endTime":21.419,"body":"newspapers, but also things like"},{"speaker":"Annemie Tonken","startTime":17.219,"endTime":21.419,"body":"podcasts and blogs, all kinds of"},{"speaker":"Annemie Tonken","startTime":21.419,"endTime":27.209,"body":"media outlets. And I brought her"},{"speaker":"Annemie Tonken","startTime":21.419,"endTime":27.209,"body":"back today, because a the"},{"speaker":"Annemie Tonken","startTime":27.209,"endTime":31.379,"body":"episode last summer was super"},{"speaker":"Annemie Tonken","startTime":27.209,"endTime":31.379,"body":"popular. And many of you"},{"speaker":"Annemie Tonken","startTime":31.379,"endTime":34.379,"body":"followed up with me to say that"},{"speaker":"Annemie Tonken","startTime":31.379,"endTime":34.379,"body":"this sparked tons of ideas for"},{"speaker":"Annemie Tonken","startTime":34.379,"endTime":38.819,"body":"you. So obviously, I wanted to"},{"speaker":"Annemie Tonken","startTime":34.379,"endTime":38.819,"body":"refresh that with that"},{"speaker":"Annemie Tonken","startTime":38.819,"endTime":41.819,"body":"conversation with her. But I"},{"speaker":"Annemie Tonken","startTime":38.819,"endTime":41.819,"body":"also wanted to dive a little bit"},{"speaker":"Annemie Tonken","startTime":41.819,"endTime":46.439,"body":"deeper on the specifics of what"},{"speaker":"Annemie Tonken","startTime":41.819,"endTime":46.439,"body":"photographers who are looking"},{"speaker":"Annemie Tonken","startTime":46.679,"endTime":51.929,"body":"for not just like worldwide"},{"speaker":"Annemie Tonken","startTime":46.679,"endTime":51.929,"body":"notoriety necessarily, but local"},{"speaker":"Annemie Tonken","startTime":51.929,"endTime":57.209,"body":"features that can help them not"},{"speaker":"Annemie Tonken","startTime":51.929,"endTime":57.209,"body":"just sort of inflate their egos,"},{"speaker":"Annemie Tonken","startTime":57.239,"endTime":61.469,"body":"but really connect the dots to"},{"speaker":"Annemie Tonken","startTime":57.239,"endTime":61.469,"body":"getting clients interested in"},{"speaker":"Annemie Tonken","startTime":61.469,"endTime":66.509,"body":"inquiring. PR has so many"},{"speaker":"Annemie Tonken","startTime":61.469,"endTime":66.509,"body":"valuable kind of side benefits,"},{"speaker":"Annemie Tonken","startTime":66.509,"endTime":70.619,"body":"right? It adds credibility when"},{"speaker":"Annemie Tonken","startTime":66.509,"endTime":70.619,"body":"you get to put that you were"},{"speaker":"Annemie Tonken","startTime":70.619,"endTime":74.369,"body":"featured in a local magazine or"},{"speaker":"Annemie Tonken","startTime":70.619,"endTime":74.369,"body":"newspaper or a bigger magazine,"},{"speaker":"Annemie Tonken","startTime":74.369,"endTime":78.659,"body":"or newspaper or blog or"},{"speaker":"Annemie Tonken","startTime":74.369,"endTime":78.659,"body":"whatever, on your website right"},{"speaker":"Annemie Tonken","startTime":78.689,"endTime":84.659,"body":"there little icon and as seen in"},{"speaker":"Annemie Tonken","startTime":78.689,"endTime":84.659,"body":"section of your website, that"},{"speaker":"Annemie Tonken","startTime":84.659,"endTime":87.029,"body":"can be really great for"},{"speaker":"Annemie Tonken","startTime":84.659,"endTime":87.029,"body":"credibility when somebody finds"},{"speaker":"Annemie Tonken","startTime":87.029,"endTime":89.459,"body":"you and is interested in hiring"},{"speaker":"Annemie Tonken","startTime":87.029,"endTime":89.459,"body":"you. But maybe your prices are"},{"speaker":"Annemie Tonken","startTime":89.459,"endTime":93.539,"body":"higher or whatever that gives"},{"speaker":"Annemie Tonken","startTime":89.459,"endTime":93.539,"body":"them sort of that mental check"},{"speaker":"Annemie Tonken","startTime":93.659,"endTime":98.489,"body":"box that says, oh, no, the"},{"speaker":"Annemie Tonken","startTime":93.659,"endTime":98.489,"body":"reason that she charges more is"},{"speaker":"Annemie Tonken","startTime":98.489,"endTime":101.129,"body":"because she's you know, well"},{"speaker":"Annemie Tonken","startTime":98.489,"endTime":101.129,"body":"known, she's an expert, that"},{"speaker":"Annemie Tonken","startTime":101.129,"endTime":104.549,"body":"sort of thing. So that can be a"},{"speaker":"Annemie Tonken","startTime":101.129,"endTime":104.549,"body":"benefit, it can be a huge"},{"speaker":"Annemie Tonken","startTime":104.549,"endTime":108.089,"body":"benefit to your SEO because"},{"speaker":"Annemie Tonken","startTime":104.549,"endTime":108.089,"body":"you're getting a link from a"},{"speaker":"Annemie Tonken","startTime":108.119,"endTime":113.759,"body":"reputable, trusted source that"},{"speaker":"Annemie Tonken","startTime":108.119,"endTime":113.759,"body":"the internet knows. And then it"},{"speaker":"Annemie Tonken","startTime":113.759,"endTime":117.359,"body":"also can just be the sort of"},{"speaker":"Annemie Tonken","startTime":113.759,"endTime":117.359,"body":"thing where you reach a new"},{"speaker":"Annemie Tonken","startTime":117.359,"endTime":121.139,"body":"audience. I mean, as simple as"},{"speaker":"Annemie Tonken","startTime":117.359,"endTime":121.139,"body":"that, right? We're all trying to"},{"speaker":"Annemie Tonken","startTime":121.139,"endTime":125.639,"body":"be found and seen by those ideal"},{"speaker":"Annemie Tonken","startTime":121.139,"endTime":125.639,"body":"clients out there. And we can't"},{"speaker":"Annemie Tonken","startTime":125.669,"endTime":131.189,"body":"always know where those people"},{"speaker":"Annemie Tonken","startTime":125.669,"endTime":131.189,"body":"are. But if you are in a if"},{"speaker":"Annemie Tonken","startTime":131.189,"endTime":133.859,"body":"you're on a podcast, and you're"},{"speaker":"Annemie Tonken","startTime":131.189,"endTime":133.859,"body":"being interviewed, and that"},{"speaker":"Annemie Tonken","startTime":133.859,"endTime":139.139,"body":"podcast gets 4000 downloads a"},{"speaker":"Annemie Tonken","startTime":133.859,"endTime":139.139,"body":"month or whatever, especially if"},{"speaker":"Annemie Tonken","startTime":139.139,"endTime":142.799,"body":"it's a more locally focused kind"},{"speaker":"Annemie Tonken","startTime":139.139,"endTime":142.799,"body":"of a thing. You're for sure"},{"speaker":"Annemie Tonken","startTime":142.799,"endTime":146.669,"body":"going to reach years that have"},{"speaker":"Annemie Tonken","startTime":142.799,"endTime":146.669,"body":"never heard of you before. And"},{"speaker":"Annemie Tonken","startTime":146.669,"endTime":150.119,"body":"that can be absolutely"},{"speaker":"Annemie Tonken","startTime":146.669,"endTime":150.119,"body":"invaluable to your business. So"},{"speaker":"Annemie Tonken","startTime":150.119,"endTime":153.239,"body":"I know you're going to enjoy"},{"speaker":"Annemie Tonken","startTime":150.119,"endTime":153.239,"body":"today's interview with Gloria, I"},{"speaker":"Annemie Tonken","startTime":153.239,"endTime":157.169,"body":"want you to really commit to"},{"speaker":"Annemie Tonken","startTime":153.239,"endTime":157.169,"body":"yourself that you're going to"},{"speaker":"Annemie Tonken","startTime":157.169,"endTime":159.779,"body":"put this into action today, she"},{"speaker":"Annemie Tonken","startTime":157.169,"endTime":159.779,"body":"is going to tell you about the"},{"speaker":"Annemie Tonken","startTime":159.779,"endTime":163.709,"body":"masterclass that she offers at"},{"speaker":"Annemie Tonken","startTime":159.779,"endTime":163.709,"body":"the end, sign up for that block"},{"speaker":"Annemie Tonken","startTime":163.709,"endTime":167.279,"body":"off some time on your calendar"},{"speaker":"Annemie Tonken","startTime":163.709,"endTime":167.279,"body":"to think about what you have to"},{"speaker":"Annemie Tonken","startTime":167.279,"endTime":172.049,"body":"offer where you might want to"},{"speaker":"Annemie Tonken","startTime":167.279,"endTime":172.049,"body":"reach out to, but but make this"},{"speaker":"Annemie Tonken","startTime":172.049,"endTime":175.259,"body":"happen. You know it is this is"},{"speaker":"Annemie Tonken","startTime":172.049,"endTime":175.259,"body":"the sort of thing it's not going"},{"speaker":"Annemie Tonken","startTime":175.259,"endTime":178.679,"body":"to cost you anything but time"},{"speaker":"Annemie Tonken","startTime":175.259,"endTime":178.679,"body":"and a little bit of energy. And"},{"speaker":"Annemie Tonken","startTime":178.679,"endTime":184.019,"body":"I think that the payoff can be"},{"speaker":"Annemie Tonken","startTime":178.679,"endTime":184.019,"body":"so so huge. Welcome to this"},{"speaker":"Annemie Tonken","startTime":184.019,"endTime":187.439,"body":"can't be that hard. My name is"},{"speaker":"Annemie Tonken","startTime":184.019,"endTime":187.439,"body":"Annemie Tonken. And I help"},{"speaker":"Annemie Tonken","startTime":187.439,"endTime":190.679,"body":"photographers run profitable,"},{"speaker":"Annemie Tonken","startTime":187.439,"endTime":190.679,"body":"sustainable businesses that they"},{"speaker":"Annemie Tonken","startTime":190.679,"endTime":195.359,"body":"love. Each week on the podcast,"},{"speaker":"Annemie Tonken","startTime":190.679,"endTime":195.359,"body":"I cover simple, actionable"},{"speaker":"Annemie Tonken","startTime":195.359,"endTime":198.539,"body":"strategies and systems that"},{"speaker":"Annemie Tonken","startTime":195.359,"endTime":198.539,"body":"photographers at every level of"},{"speaker":"Annemie Tonken","startTime":198.539,"endTime":202.349,"body":"experience can use to earn more"},{"speaker":"Annemie Tonken","startTime":198.539,"endTime":202.349,"body":"money in a more sustainable way."},{"speaker":"Annemie Tonken","startTime":203.249,"endTime":206.219,"body":"Running a photography business"},{"speaker":"Annemie Tonken","startTime":203.249,"endTime":206.219,"body":"doesn't have to be that hard."},{"speaker":"Annemie Tonken","startTime":206.699,"endTime":214.289,"body":"You can do it. And I can show"},{"speaker":"Annemie Tonken","startTime":206.699,"endTime":214.289,"body":"you how. GLORIA Chow Welcome"},{"speaker":"Annemie Tonken","startTime":214.289,"endTime":216.959,"body":"back to this can't be that hard."},{"speaker":"Annemie Tonken","startTime":214.289,"endTime":216.959,"body":"It is so great to have you back"},{"speaker":"Annemie Tonken","startTime":216.959,"endTime":220.919,"body":"on the show. And the first time"},{"speaker":"Annemie Tonken","startTime":216.959,"endTime":220.919,"body":"that you joined me I got so much"},{"speaker":"Annemie Tonken","startTime":220.919,"endTime":224.519,"body":"feedback about what an eye"},{"speaker":"Annemie Tonken","startTime":220.919,"endTime":224.519,"body":"opener this conversation about"},{"speaker":"Annemie Tonken","startTime":224.519,"endTime":228.719,"body":"PR was. And I am just so excited"},{"speaker":"Annemie Tonken","startTime":224.519,"endTime":228.719,"body":"to dive a little deeper today."},{"speaker":"Annemie Tonken","startTime":228.749,"endTime":229.379,"body":"How have you been?"},{"speaker":"Gloria Chou","startTime":230.52,"endTime":232.68,"body":"So good. I'm so"},{"speaker":"Gloria Chou","startTime":230.52,"endTime":232.68,"body":"happy to see you and your"},{"speaker":"Gloria Chou","startTime":232.68,"endTime":233.58,"body":"amazing hair."},{"speaker":"Annemie Tonken","startTime":234.93,"endTime":238.14,"body":"I just gotta cut"},{"speaker":"Annemie Tonken","startTime":234.93,"endTime":238.14,"body":"so it's freshly shorn but but"},{"speaker":"Annemie Tonken","startTime":238.14,"endTime":242.34,"body":"thank you, Lana. Fresh, yeah."},{"speaker":"Annemie Tonken","startTime":238.14,"endTime":242.34,"body":"Oh, man. Well, let's dive"},{"speaker":"Annemie Tonken","startTime":242.37,"endTime":245.34,"body":"straight in. Because I know we"},{"speaker":"Annemie Tonken","startTime":242.37,"endTime":245.34,"body":"have a lot to cover today. And I"},{"speaker":"Annemie Tonken","startTime":245.34,"endTime":248.34,"body":"think that we were going to"},{"speaker":"Annemie Tonken","startTime":245.34,"endTime":248.34,"body":"start just in case anybody"},{"speaker":"Annemie Tonken","startTime":248.37,"endTime":251.16,"body":"happened to miss our first"},{"speaker":"Annemie Tonken","startTime":248.37,"endTime":251.16,"body":"episode together, which I will"},{"speaker":"Annemie Tonken","startTime":251.16,"endTime":253.83,"body":"link in the show notes and I"},{"speaker":"Annemie Tonken","startTime":251.16,"endTime":253.83,"body":"want you guys to go back and"},{"speaker":"Annemie Tonken","startTime":254.01,"endTime":256.65,"body":"listen or even re listen to that"},{"speaker":"Annemie Tonken","startTime":254.01,"endTime":256.65,"body":"one because it was such a good"},{"speaker":"Annemie Tonken","startTime":256.65,"endTime":261.78,"body":"one. But let's do just a quick"},{"speaker":"Annemie Tonken","startTime":256.65,"endTime":261.78,"body":"recap about PR because I think a"},{"speaker":"Annemie Tonken","startTime":261.78,"endTime":266.52,"body":"lot of photographers, PR is so"},{"speaker":"Annemie Tonken","startTime":261.78,"endTime":266.52,"body":"far off their radar as a as a"},{"speaker":"Annemie Tonken","startTime":266.52,"endTime":270.3,"body":"means of marketing their"},{"speaker":"Annemie Tonken","startTime":266.52,"endTime":270.3,"body":"business. And I love that you"},{"speaker":"Annemie Tonken","startTime":270.3,"endTime":274.44,"body":"are like, here to evangelize"},{"speaker":"Annemie Tonken","startTime":270.3,"endTime":274.44,"body":"about the fact that it is not"},{"speaker":"Annemie Tonken","startTime":274.44,"endTime":278.28,"body":"and in fact could be one of the"},{"speaker":"Annemie Tonken","startTime":274.44,"endTime":278.28,"body":"best sources of new business for"},{"speaker":"Annemie Tonken","startTime":278.31,"endTime":279.12,"body":"a photographer."},{"speaker":"Gloria Chou","startTime":279.27,"endTime":281.97,"body":"Yeah, I think I"},{"speaker":"Gloria Chou","startTime":279.27,"endTime":281.97,"body":"what I want to do is start by"},{"speaker":"Gloria Chou","startTime":282.0,"endTime":284.55,"body":"distinguishing what marketing is"},{"speaker":"Gloria Chou","startTime":282.0,"endTime":284.55,"body":"and PR a lot of times people"},{"speaker":"Gloria Chou","startTime":284.55,"endTime":288.09,"body":"think it's similar or maybe one"},{"speaker":"Gloria Chou","startTime":284.55,"endTime":288.09,"body":"is enveloped in the other. So to"},{"speaker":"Gloria Chou","startTime":288.09,"endTime":292.17,"body":"me what I do is all about that"},{"speaker":"Gloria Chou","startTime":288.09,"endTime":292.17,"body":"earned organic PR which means"},{"speaker":"Gloria Chou","startTime":292.17,"endTime":294.93,"body":"that you're not writing articles"},{"speaker":"Gloria Chou","startTime":292.17,"endTime":294.93,"body":"for free, right? You're not"},{"speaker":"Gloria Chou","startTime":294.96,"endTime":298.59,"body":"giving away free work. No, no,"},{"speaker":"Gloria Chou","startTime":294.96,"endTime":298.59,"body":"no, no. You're just simply"},{"speaker":"Gloria Chou","startTime":298.59,"endTime":301.65,"body":"positioning yourself as Someone"},{"speaker":"Gloria Chou","startTime":298.59,"endTime":301.65,"body":"with a point of view. And you"},{"speaker":"Gloria Chou","startTime":301.65,"endTime":304.29,"body":"get written about in place like"},{"speaker":"Gloria Chou","startTime":301.65,"endTime":304.29,"body":"New York Times or somewhere that"},{"speaker":"Gloria Chou","startTime":304.29,"endTime":308.07,"body":"is legitimate, right? So not"},{"speaker":"Gloria Chou","startTime":304.29,"endTime":308.07,"body":"like a, Hey, do you want to get"},{"speaker":"Gloria Chou","startTime":308.07,"endTime":311.58,"body":"into a fake 30 under 30 are top"},{"speaker":"Gloria Chou","startTime":308.07,"endTime":311.58,"body":"entrepreneur entrepreneurs, no."},{"speaker":"Gloria Chou","startTime":311.94,"endTime":314.94,"body":"Earned organic PR. And the"},{"speaker":"Gloria Chou","startTime":311.94,"endTime":314.94,"body":"reason why we want to do that,"},{"speaker":"Gloria Chou","startTime":314.94,"endTime":318.21,"body":"instead of the pay to play is"},{"speaker":"Gloria Chou","startTime":314.94,"endTime":318.21,"body":"one searchability. It has higher"},{"speaker":"Gloria Chou","startTime":318.21,"endTime":321.51,"body":"reach to its credibility. So a"},{"speaker":"Gloria Chou","startTime":318.21,"endTime":321.51,"body":"lot of times when you do pay for"},{"speaker":"Gloria Chou","startTime":321.51,"endTime":325.38,"body":"the most innovative photographer"},{"speaker":"Gloria Chou","startTime":321.51,"endTime":325.38,"body":"awards, like it's actually not"},{"speaker":"Gloria Chou","startTime":325.68,"endTime":328.83,"body":"editorial content, it's"},{"speaker":"Gloria Chou","startTime":325.68,"endTime":328.83,"body":"advertising content. So it"},{"speaker":"Gloria Chou","startTime":328.83,"endTime":331.59,"body":"doesn't have like the reach of"},{"speaker":"Gloria Chou","startTime":328.83,"endTime":331.59,"body":"credibility. So how do you"},{"speaker":"Gloria Chou","startTime":331.59,"endTime":333.93,"body":"convince a journalist that like"},{"speaker":"Gloria Chou","startTime":331.59,"endTime":333.93,"body":"a New York Times or like a"},{"speaker":"Gloria Chou","startTime":333.93,"endTime":337.11,"body":"refinery, right, that's what"},{"speaker":"Gloria Chou","startTime":333.93,"endTime":337.11,"body":"really my method is? And the"},{"speaker":"Gloria Chou","startTime":337.11,"endTime":339.12,"body":"reason why you want that is"},{"speaker":"Gloria Chou","startTime":337.11,"endTime":339.12,"body":"again, searchability, right?"},{"speaker":"Gloria Chou","startTime":339.12,"endTime":342.78,"body":"Because SEO, because Instagram"},{"speaker":"Gloria Chou","startTime":339.12,"endTime":342.78,"body":"could be banned, it could be"},{"speaker":"Gloria Chou","startTime":342.78,"endTime":345.66,"body":"blocked, I cannot tell you the"},{"speaker":"Gloria Chou","startTime":342.78,"endTime":345.66,"body":"number of people I know that"},{"speaker":"Gloria Chou","startTime":345.66,"endTime":348.3,"body":"have their social media accounts"},{"speaker":"Gloria Chou","startTime":345.66,"endTime":348.3,"body":"taken down. And I'm sure you do"},{"speaker":"Gloria Chou","startTime":348.3,"endTime":351.15,"body":"too. And also ads are not"},{"speaker":"Gloria Chou","startTime":348.3,"endTime":351.15,"body":"feasible for a lot of people,"},{"speaker":"Gloria Chou","startTime":351.15,"endTime":354.21,"body":"right? Tracking is going away,"},{"speaker":"Gloria Chou","startTime":351.15,"endTime":354.21,"body":"as are being more and more"},{"speaker":"Gloria Chou","startTime":354.21,"endTime":357.96,"body":"expensive. So how do you check"},{"speaker":"Gloria Chou","startTime":354.21,"endTime":357.96,"body":"check all the boxes of SEO,"},{"speaker":"Gloria Chou","startTime":357.99,"endTime":362.07,"body":"visibility, searchability and"},{"speaker":"Gloria Chou","startTime":357.99,"endTime":362.07,"body":"traffic that is PR. So that's"},{"speaker":"Gloria Chou","startTime":362.07,"endTime":365.49,"body":"just quickly, like, really"},{"speaker":"Gloria Chou","startTime":362.07,"endTime":365.49,"body":"quickly? What I think PR is why"},{"speaker":"Gloria Chou","startTime":365.49,"endTime":367.74,"body":"it's so different, and why it's"},{"speaker":"Gloria Chou","startTime":365.49,"endTime":367.74,"body":"different than other forms of"},{"speaker":"Gloria Chou","startTime":367.74,"endTime":368.67,"body":"marketing. Right?"},{"speaker":"Annemie Tonken","startTime":368.82,"endTime":372.03,"body":"Absolutely. And"},{"speaker":"Annemie Tonken","startTime":368.82,"endTime":372.03,"body":"there's also I mean, you know,"},{"speaker":"Annemie Tonken","startTime":372.03,"endTime":375.36,"body":"obviously, the New York Times is"},{"speaker":"Annemie Tonken","startTime":372.03,"endTime":375.36,"body":"like a big swing. And that may"},{"speaker":"Annemie Tonken","startTime":375.36,"endTime":378.36,"body":"be the sort of thing that the"},{"speaker":"Annemie Tonken","startTime":375.36,"endTime":378.36,"body":"people who are listening to this"},{"speaker":"Annemie Tonken","startTime":378.36,"endTime":381.51,"body":"podcast are like, I don't really"},{"speaker":"Annemie Tonken","startTime":378.36,"endTime":381.51,"body":"need to be featured in The New"},{"speaker":"Annemie Tonken","startTime":381.51,"endTime":385.86,"body":"York Times, that'd be great. But"},{"speaker":"Annemie Tonken","startTime":381.51,"endTime":385.86,"body":"even if I were in a reputable"},{"speaker":"Annemie Tonken","startTime":385.86,"endTime":390.27,"body":"local magazine, that might even"},{"speaker":"Annemie Tonken","startTime":385.86,"endTime":390.27,"body":"be more applicable, because it"},{"speaker":"Annemie Tonken","startTime":390.27,"endTime":393.27,"body":"really drives attention in"},{"speaker":"Annemie Tonken","startTime":390.27,"endTime":393.27,"body":"business locally, which is where"},{"speaker":"Annemie Tonken","startTime":393.27,"endTime":396.72,"body":"I'm trying to fish, you know,"},{"speaker":"Annemie Tonken","startTime":393.27,"endTime":396.72,"body":"fish for clients, obviously,"},{"speaker":"Annemie Tonken","startTime":396.72,"endTime":400.02,"body":"something like New York Times,"},{"speaker":"Annemie Tonken","startTime":396.72,"endTime":400.02,"body":"the higher the status. And if"},{"speaker":"Annemie Tonken","startTime":400.02,"endTime":402.03,"body":"you can put that on your"},{"speaker":"Annemie Tonken","startTime":400.02,"endTime":402.03,"body":"website, like the New York"},{"speaker":"Annemie Tonken","startTime":402.03,"endTime":408.57,"body":"Times, that kind of cred"},{"speaker":"Annemie Tonken","startTime":402.03,"endTime":408.57,"body":"certainly is huge, but but even"},{"speaker":"Annemie Tonken","startTime":408.57,"endTime":412.59,"body":"something on a more local scale"},{"speaker":"Annemie Tonken","startTime":408.57,"endTime":412.59,"body":"can be really, really helpful,"},{"speaker":"Annemie Tonken","startTime":412.62,"endTime":417.6,"body":"would you? Yeah. Do you ever,"},{"speaker":"Annemie Tonken","startTime":412.62,"endTime":417.6,"body":"when you're teaching about PR,"},{"speaker":"Annemie Tonken","startTime":417.6,"endTime":421.14,"body":"do you take into account the"},{"speaker":"Annemie Tonken","startTime":417.6,"endTime":421.14,"body":"people that people are"},{"speaker":"Annemie Tonken","startTime":421.14,"endTime":425.1,"body":"absolutely are actually trying"},{"speaker":"Annemie Tonken","startTime":421.14,"endTime":425.1,"body":"to book with in terms of the"},{"speaker":"Annemie Tonken","startTime":425.1,"endTime":427.32,"body":"location? Does it make a"},{"speaker":"Annemie Tonken","startTime":425.1,"endTime":427.32,"body":"difference."},{"speaker":"Gloria Chou","startTime":427.47,"endTime":430.08,"body":"So PR is all things"},{"speaker":"Gloria Chou","startTime":427.47,"endTime":430.08,"body":"visibility, right could be local"},{"speaker":"Gloria Chou","startTime":430.08,"endTime":432.54,"body":"newspapers, it could be local"},{"speaker":"Gloria Chou","startTime":430.08,"endTime":432.54,"body":"outlets, could be your local"},{"speaker":"Gloria Chou","startTime":432.69,"endTime":436.26,"body":"activity guide. It could also be"},{"speaker":"Gloria Chou","startTime":432.69,"endTime":436.26,"body":"podcasts, which I think and you"},{"speaker":"Gloria Chou","startTime":436.26,"endTime":438.99,"body":"and I know this because we're on"},{"speaker":"Gloria Chou","startTime":436.26,"endTime":438.99,"body":"a podcast is everyone should be"},{"speaker":"Gloria Chou","startTime":438.99,"endTime":441.81,"body":"on at least a podcast. It'll"},{"speaker":"Gloria Chou","startTime":438.99,"endTime":441.81,"body":"give you such confidence. It'll"},{"speaker":"Gloria Chou","startTime":441.81,"endTime":444.24,"body":"allow you to connect with people"},{"speaker":"Gloria Chou","startTime":441.81,"endTime":444.24,"body":"on such a deep level. So"},{"speaker":"Gloria Chou","startTime":444.24,"endTime":446.28,"body":"definitely put that on a sticky"},{"speaker":"Gloria Chou","startTime":444.24,"endTime":446.28,"body":"note and put it on your"},{"speaker":"Gloria Chou","startTime":446.28,"endTime":449.01,"body":"computer. Everyone should get on"},{"speaker":"Gloria Chou","startTime":446.28,"endTime":449.01,"body":"a podcast. Now in terms of"},{"speaker":"Gloria Chou","startTime":449.01,"endTime":452.58,"body":"local, right, so you have local"},{"speaker":"Gloria Chou","startTime":449.01,"endTime":452.58,"body":"newspapers, TV magazines, for"},{"speaker":"Gloria Chou","startTime":452.58,"endTime":455.64,"body":"your audience, and might be kind"},{"speaker":"Gloria Chou","startTime":452.58,"endTime":455.64,"body":"of an online magazine, because"},{"speaker":"Gloria Chou","startTime":455.64,"endTime":457.74,"body":"it's searchable, you can click"},{"speaker":"Gloria Chou","startTime":455.64,"endTime":457.74,"body":"back to the website. So let's"},{"speaker":"Gloria Chou","startTime":457.74,"endTime":461.34,"body":"start there. That is super good."},{"speaker":"Gloria Chou","startTime":457.74,"endTime":461.34,"body":"And a lot of times it's kind of"},{"speaker":"Gloria Chou","startTime":461.34,"endTime":464.28,"body":"lower hanging fruit, right? It's"},{"speaker":"Gloria Chou","startTime":461.34,"endTime":464.28,"body":"a smaller audience, it's less"},{"speaker":"Gloria Chou","startTime":464.28,"endTime":467.16,"body":"competitive. And what I would do"},{"speaker":"Gloria Chou","startTime":464.28,"endTime":467.16,"body":"there is instead of talking"},{"speaker":"Gloria Chou","startTime":467.16,"endTime":470.52,"body":"about your business, and when"},{"speaker":"Gloria Chou","startTime":467.16,"endTime":470.52,"body":"you found it, and why you moved"},{"speaker":"Gloria Chou","startTime":470.52,"endTime":473.91,"body":"here, what you want to do is"},{"speaker":"Gloria Chou","startTime":470.52,"endTime":473.91,"body":"turn your sales and marketing"},{"speaker":"Gloria Chou","startTime":473.91,"endTime":477.78,"body":"like About Me section into"},{"speaker":"Gloria Chou","startTime":473.91,"endTime":477.78,"body":"something that ties in with a"},{"speaker":"Gloria Chou","startTime":477.78,"endTime":481.08,"body":"seasonal relevance. For example,"},{"speaker":"Gloria Chou","startTime":477.78,"endTime":481.08,"body":"if you have a fun idea for a"},{"speaker":"Gloria Chou","startTime":481.08,"endTime":485.85,"body":"creative shoot in autumn, or if"},{"speaker":"Gloria Chou","startTime":481.08,"endTime":485.85,"body":"you have a new spin on a like a"},{"speaker":"Gloria Chou","startTime":485.85,"endTime":488.67,"body":"mother's photoshoot, maybe it's"},{"speaker":"Gloria Chou","startTime":485.85,"endTime":488.67,"body":"something for Rainbow baby,"},{"speaker":"Gloria Chou","startTime":488.79,"endTime":491.82,"body":"maybe it's something wellness"},{"speaker":"Gloria Chou","startTime":488.79,"endTime":491.82,"body":"related. So think about not your"},{"speaker":"Gloria Chou","startTime":491.82,"endTime":495.63,"body":"business. But what are the"},{"speaker":"Gloria Chou","startTime":491.82,"endTime":495.63,"body":"adjacent topics. So if you shoot"},{"speaker":"Gloria Chou","startTime":495.63,"endTime":498.63,"body":"newborns, it could be about"},{"speaker":"Gloria Chou","startTime":495.63,"endTime":498.63,"body":"wellness, it could be about self"},{"speaker":"Gloria Chou","startTime":498.63,"endTime":501.81,"body":"love, it could be about"},{"speaker":"Gloria Chou","startTime":498.63,"endTime":501.81,"body":"motherhood, feminism, whatever"},{"speaker":"Gloria Chou","startTime":501.81,"endTime":505.05,"body":"it is, right? Who do more like"},{"speaker":"Gloria Chou","startTime":501.81,"endTime":505.05,"body":"professional photography, it"},{"speaker":"Gloria Chou","startTime":505.05,"endTime":507.78,"body":"might be about different types"},{"speaker":"Gloria Chou","startTime":505.05,"endTime":507.78,"body":"of talent. So it might be like"},{"speaker":"Gloria Chou","startTime":507.78,"endTime":511.23,"body":"your spin on what a professional"},{"speaker":"Gloria Chou","startTime":507.78,"endTime":511.23,"body":"looks like. Now I'm making that"},{"speaker":"Gloria Chou","startTime":511.23,"endTime":515.19,"body":"more inclusive, or maybe very"},{"speaker":"Gloria Chou","startTime":511.23,"endTime":515.19,"body":"anti establishment style of"},{"speaker":"Gloria Chou","startTime":515.19,"endTime":517.74,"body":"photography, where it's not the"},{"speaker":"Gloria Chou","startTime":515.19,"endTime":517.74,"body":"corporate LinkedIn photo, but be"},{"speaker":"Gloria Chou","startTime":517.74,"endTime":520.77,"body":"like, hey, I can be my authentic"},{"speaker":"Gloria Chou","startTime":517.74,"endTime":520.77,"body":"self and be, you know,"},{"speaker":"Gloria Chou","startTime":520.77,"endTime":523.92,"body":"professional. So whatever your"},{"speaker":"Gloria Chou","startTime":520.77,"endTime":523.92,"body":"ethos is, I want to you to lead"},{"speaker":"Gloria Chou","startTime":523.92,"endTime":526.89,"body":"with that point of view and not"},{"speaker":"Gloria Chou","startTime":523.92,"endTime":526.89,"body":"so much with your business."},{"speaker":"Gloria Chou","startTime":527.07,"endTime":527.64,"body":"Yeah."},{"speaker":"Annemie Tonken","startTime":527.819,"endTime":530.459,"body":"When someone"},{"speaker":"Annemie Tonken","startTime":527.819,"endTime":530.459,"body":"decides like, Okay, I'm going to"},{"speaker":"Annemie Tonken","startTime":530.489,"endTime":535.379,"body":"get on a podcast or I'm going to"},{"speaker":"Annemie Tonken","startTime":530.489,"endTime":535.379,"body":"find a an online magazine that a"},{"speaker":"Annemie Tonken","startTime":535.379,"endTime":540.389,"body":"lot of my target audience is"},{"speaker":"Annemie Tonken","startTime":535.379,"endTime":540.389,"body":"going to see as like a source of"},{"speaker":"Annemie Tonken","startTime":540.389,"endTime":543.179,"body":"authority and that sort of"},{"speaker":"Annemie Tonken","startTime":540.389,"endTime":543.179,"body":"thing. What are the next steps?"},{"speaker":"Annemie Tonken","startTime":543.209,"endTime":546.029,"body":"Are you thinking about the"},{"speaker":"Annemie Tonken","startTime":543.209,"endTime":546.029,"body":"clients that you've worked with?"},{"speaker":"Annemie Tonken","startTime":546.029,"endTime":549.269,"body":"You're thinking about your own"},{"speaker":"Annemie Tonken","startTime":546.029,"endTime":549.269,"body":"personal ethos, and you know,"},{"speaker":"Annemie Tonken","startTime":549.269,"endTime":553.079,"body":"your philosophy behind art and"},{"speaker":"Annemie Tonken","startTime":549.269,"endTime":553.079,"body":"all that sort of thing? What how"},{"speaker":"Annemie Tonken","startTime":553.079,"endTime":557.099,"body":"does one I love the seasonal"},{"speaker":"Annemie Tonken","startTime":553.079,"endTime":557.099,"body":"idea as like, Okay, what's"},{"speaker":"Annemie Tonken","startTime":557.099,"endTime":560.579,"body":"relevant this season? Because"},{"speaker":"Annemie Tonken","startTime":557.099,"endTime":560.579,"body":"obviously, especially when"},{"speaker":"Annemie Tonken","startTime":560.579,"endTime":564.509,"body":"you're pitching there is this."},{"speaker":"Annemie Tonken","startTime":560.579,"endTime":564.509,"body":"How can I make somebody think,"},{"speaker":"Annemie Tonken","startTime":564.539,"endTime":568.289,"body":"oh, I should run this story as"},{"speaker":"Annemie Tonken","startTime":564.539,"endTime":568.289,"body":"soon as possible. But what are"},{"speaker":"Annemie Tonken","startTime":568.289,"endTime":572.909,"body":"some of the other factors that"},{"speaker":"Annemie Tonken","startTime":568.289,"endTime":572.909,"body":"go into a pitch that comes"},{"speaker":"Annemie Tonken","startTime":572.909,"endTime":576.869,"body":"across as worthy to the people"},{"speaker":"Annemie Tonken","startTime":572.909,"endTime":576.869,"body":"who are who are trying to figure"},{"speaker":"Annemie Tonken","startTime":576.869,"endTime":577.289,"body":"that out?"},{"speaker":"Gloria Chou","startTime":577.35,"endTime":580.74,"body":"Yeah, I think the"},{"speaker":"Gloria Chou","startTime":577.35,"endTime":580.74,"body":"word PR, it seems like it's such"},{"speaker":"Gloria Chou","startTime":580.74,"endTime":583.95,"body":"a complex and nuanced thing. You"},{"speaker":"Gloria Chou","startTime":580.74,"endTime":583.95,"body":"have to know people. And it's"},{"speaker":"Gloria Chou","startTime":583.95,"endTime":586.62,"body":"this huge mountain to climb with"},{"speaker":"Gloria Chou","startTime":583.95,"endTime":586.62,"body":"many different steps. And I've"},{"speaker":"Gloria Chou","startTime":586.62,"endTime":589.56,"body":"made it my mission, actually, to"},{"speaker":"Gloria Chou","startTime":586.62,"endTime":589.56,"body":"really break down that mountain."},{"speaker":"Gloria Chou","startTime":589.74,"endTime":593.55,"body":"And to simplify it, because"},{"speaker":"Gloria Chou","startTime":589.74,"endTime":593.55,"body":"let's be honest, traditional old"},{"speaker":"Gloria Chou","startTime":593.55,"endTime":596.55,"body":"school PR is like, oh, like you"},{"speaker":"Gloria Chou","startTime":593.55,"endTime":596.55,"body":"got to pay somebody who knows"},{"speaker":"Gloria Chou","startTime":596.55,"endTime":599.55,"body":"somebody right? And that"},{"speaker":"Gloria Chou","startTime":596.55,"endTime":599.55,"body":"basically does not allow all the"},{"speaker":"Gloria Chou","startTime":599.55,"endTime":601.29,"body":"people who do don't have"},{"speaker":"Gloria Chou","startTime":599.55,"endTime":601.29,"body":"privilege and access to the"},{"speaker":"Gloria Chou","startTime":601.29,"endTime":604.23,"body":"table. So I'm on a mission to"},{"speaker":"Gloria Chou","startTime":601.29,"endTime":604.23,"body":"change that. And what I realized"},{"speaker":"Gloria Chou","startTime":604.41,"endTime":606.72,"body":"from literally cold calling"},{"speaker":"Gloria Chou","startTime":604.41,"endTime":606.72,"body":"because I've never worked at a"},{"speaker":"Gloria Chou","startTime":606.72,"endTime":611.1,"body":"PR agency, is that PR just is"},{"speaker":"Gloria Chou","startTime":606.72,"endTime":611.1,"body":"two things. It's what to write"},{"speaker":"Gloria Chou","startTime":611.13,"endTime":613.98,"body":"and who to send it to. It"},{"speaker":"Gloria Chou","startTime":611.13,"endTime":613.98,"body":"literally starts with a cold"},{"speaker":"Gloria Chou","startTime":613.98,"endTime":616.02,"body":"pitch. And yes, it works,"},{"speaker":"Gloria Chou","startTime":613.98,"endTime":616.02,"body":"because I've done it for 1000s"},{"speaker":"Gloria Chou","startTime":616.02,"endTime":619.59,"body":"of people, and who to send it"},{"speaker":"Gloria Chou","startTime":616.02,"endTime":619.59,"body":"to. So those are the two things,"},{"speaker":"Gloria Chou","startTime":619.8,"endTime":623.4,"body":"I prefer to start with what to"},{"speaker":"Gloria Chou","startTime":619.8,"endTime":623.4,"body":"write, instead of going to Why"},{"speaker":"Gloria Chou","startTime":623.4,"endTime":626.19,"body":"should outreach because writing"},{"speaker":"Gloria Chou","startTime":623.4,"endTime":626.19,"body":"a good pitch and knowing how to"},{"speaker":"Gloria Chou","startTime":626.19,"endTime":628.8,"body":"position yourself, that is a"},{"speaker":"Gloria Chou","startTime":626.19,"endTime":628.8,"body":"skill that's going to take you"},{"speaker":"Gloria Chou","startTime":628.8,"endTime":631.32,"body":"really far in life, right? It's"},{"speaker":"Gloria Chou","startTime":628.8,"endTime":631.32,"body":"what I call a $10,000 an hour"},{"speaker":"Gloria Chou","startTime":631.32,"endTime":634.83,"body":"skill, it can get you on to"},{"speaker":"Gloria Chou","startTime":631.32,"endTime":634.83,"body":"podcasts, it can get you paid"},{"speaker":"Gloria Chou","startTime":634.86,"endTime":637.86,"body":"speaking sponsorships. So let's"},{"speaker":"Gloria Chou","startTime":634.86,"endTime":637.86,"body":"start with the pitch, right? I"},{"speaker":"Gloria Chou","startTime":637.86,"endTime":641.67,"body":"have a pitching framework that I"},{"speaker":"Gloria Chou","startTime":637.86,"endTime":641.67,"body":"developed from cold, literally"},{"speaker":"Gloria Chou","startTime":641.67,"endTime":645.03,"body":"cold calling and cold pitching."},{"speaker":"Gloria Chou","startTime":641.67,"endTime":645.03,"body":"And it's called the CPR method,"},{"speaker":"Gloria Chou","startTime":645.03,"endTime":648.15,"body":"which I talked about on your"},{"speaker":"Gloria Chou","startTime":645.03,"endTime":648.15,"body":"previous podcast. And the"},{"speaker":"Gloria Chou","startTime":648.15,"endTime":651.54,"body":"structure of the pitch needs to"},{"speaker":"Gloria Chou","startTime":648.15,"endTime":651.54,"body":"have three things. First thing C"},{"speaker":"Gloria Chou","startTime":651.54,"endTime":654.18,"body":"stands for credibility or"},{"speaker":"Gloria Chou","startTime":651.54,"endTime":654.18,"body":"confidence. So it's just one"},{"speaker":"Gloria Chou","startTime":654.18,"endTime":657.48,"body":"sentence on like, hey, like I'm"},{"speaker":"Gloria Chou","startTime":654.18,"endTime":657.48,"body":"in a local area. And I've, you"},{"speaker":"Gloria Chou","startTime":657.48,"endTime":659.94,"body":"know, I've been shooting for X,"},{"speaker":"Gloria Chou","startTime":657.48,"endTime":659.94,"body":"Y, and Z years. And it doesn't"},{"speaker":"Gloria Chou","startTime":659.94,"endTime":662.7,"body":"have to be a long time, it could"},{"speaker":"Gloria Chou","startTime":659.94,"endTime":662.7,"body":"be like I've seen firsthand this"},{"speaker":"Gloria Chou","startTime":662.7,"endTime":666.6,"body":"trend take place, right? So"},{"speaker":"Gloria Chou","startTime":662.7,"endTime":666.6,"body":"that's, and then P stands for"},{"speaker":"Gloria Chou","startTime":666.6,"endTime":669.57,"body":"point of view, this is this"},{"speaker":"Gloria Chou","startTime":666.6,"endTime":669.57,"body":"could be three bullet points in"},{"speaker":"Gloria Chou","startTime":669.57,"endTime":673.95,"body":"your short email, it could be"},{"speaker":"Gloria Chou","startTime":669.57,"endTime":673.95,"body":"like, as you know, XY and Z is"},{"speaker":"Gloria Chou","startTime":673.95,"endTime":676.83,"body":"emerging, right from COVID, or"},{"speaker":"Gloria Chou","startTime":673.95,"endTime":676.83,"body":"from whatever I am seeing these"},{"speaker":"Gloria Chou","startTime":676.83,"endTime":679.95,"body":"trends pop up, what like a"},{"speaker":"Gloria Chou","startTime":676.83,"endTime":679.95,"body":"couple of trends, like one of"},{"speaker":"Gloria Chou","startTime":679.95,"endTime":682.98,"body":"them is like the body love"},{"speaker":"Gloria Chou","startTime":679.95,"endTime":682.98,"body":"movement, right? So like foot,"},{"speaker":"Gloria Chou","startTime":682.98,"endTime":686.04,"body":"like I had someone in my"},{"speaker":"Gloria Chou","startTime":682.98,"endTime":686.04,"body":"program, who photographs plus"},{"speaker":"Gloria Chou","startTime":686.04,"endTime":688.83,"body":"size, people with different"},{"speaker":"Gloria Chou","startTime":686.04,"endTime":688.83,"body":"abilities, right, different"},{"speaker":"Gloria Chou","startTime":688.83,"endTime":691.53,"body":"physical, different face,"},{"speaker":"Gloria Chou","startTime":688.83,"endTime":691.53,"body":"physical abilities, different"},{"speaker":"Gloria Chou","startTime":691.53,"endTime":694.71,"body":"shapes, and she's a boudoir"},{"speaker":"Gloria Chou","startTime":691.53,"endTime":694.71,"body":"photographer. So her whole thing"},{"speaker":"Gloria Chou","startTime":694.71,"endTime":697.62,"body":"was about self love. And she"},{"speaker":"Gloria Chou","startTime":694.71,"endTime":697.62,"body":"actually got onto well and good"},{"speaker":"Gloria Chou","startTime":697.86,"endTime":700.95,"body":"by pitching a story about here"},{"speaker":"Gloria Chou","startTime":697.86,"endTime":700.95,"body":"are three ways that you can love"},{"speaker":"Gloria Chou","startTime":700.95,"endTime":703.44,"body":"yourself and treat yourself as"},{"speaker":"Gloria Chou","startTime":700.95,"endTime":703.44,"body":"Valentine's Day. So think"},{"speaker":"Gloria Chou","startTime":703.44,"endTime":706.92,"body":"outside the box, right? How can"},{"speaker":"Gloria Chou","startTime":703.44,"endTime":706.92,"body":"somebody use your services, not"},{"speaker":"Gloria Chou","startTime":706.92,"endTime":709.2,"body":"just like for what you intended"},{"speaker":"Gloria Chou","startTime":706.92,"endTime":709.2,"body":"to be, but what does it say"},{"speaker":"Gloria Chou","startTime":709.2,"endTime":712.77,"body":"about society. And then so"},{"speaker":"Gloria Chou","startTime":709.2,"endTime":712.77,"body":"that's P point of view. And then"},{"speaker":"Gloria Chou","startTime":712.8,"endTime":716.28,"body":"R stands for relevance in the"},{"speaker":"Gloria Chou","startTime":712.8,"endTime":716.28,"body":"CPR method, that's the most"},{"speaker":"Gloria Chou","startTime":716.31,"endTime":719.1,"body":"important thing actually like to"},{"speaker":"Gloria Chou","startTime":716.31,"endTime":719.1,"body":"start out my email with one or"},{"speaker":"Gloria Chou","startTime":719.1,"endTime":721.68,"body":"two sentences of relevance. So"},{"speaker":"Gloria Chou","startTime":719.1,"endTime":721.68,"body":"for example, for the for the"},{"speaker":"Gloria Chou","startTime":721.68,"endTime":724.83,"body":"boudoir photographer, the whole"},{"speaker":"Gloria Chou","startTime":721.68,"endTime":724.83,"body":"thing was about how we're"},{"speaker":"Gloria Chou","startTime":724.83,"endTime":728.25,"body":"emerging from a place of like"},{"speaker":"Gloria Chou","startTime":724.83,"endTime":728.25,"body":"zoom calls and how we kind of"},{"speaker":"Gloria Chou","startTime":728.25,"endTime":730.92,"body":"lost ourselves. And a lot of"},{"speaker":"Gloria Chou","startTime":728.25,"endTime":730.92,"body":"women want to get back to"},{"speaker":"Gloria Chou","startTime":730.92,"endTime":733.62,"body":"themselves and feel sexy again"},{"speaker":"Gloria Chou","startTime":730.92,"endTime":733.62,"body":"and wearing lingerie, and"},{"speaker":"Gloria Chou","startTime":733.62,"endTime":736.05,"body":"thongs, even though they might"},{"speaker":"Gloria Chou","startTime":733.62,"endTime":736.05,"body":"have gained some weight, right."},{"speaker":"Gloria Chou","startTime":736.2,"endTime":738.3,"body":"And so that was really the"},{"speaker":"Gloria Chou","startTime":736.2,"endTime":738.3,"body":"relevance. And so she put that"},{"speaker":"Gloria Chou","startTime":738.3,"endTime":740.91,"body":"in the first few sentences. I"},{"speaker":"Gloria Chou","startTime":738.3,"endTime":740.91,"body":"was like, This is what we're"},{"speaker":"Gloria Chou","startTime":740.91,"endTime":743.37,"body":"doing. Again, we're getting back"},{"speaker":"Gloria Chou","startTime":740.91,"endTime":743.37,"body":"to ourselves and embracing all"},{"speaker":"Gloria Chou","startTime":743.37,"endTime":745.95,"body":"different types of body shapes,"},{"speaker":"Gloria Chou","startTime":743.37,"endTime":745.95,"body":"sizes, even people who are in"},{"speaker":"Gloria Chou","startTime":745.95,"endTime":748.53,"body":"their 70s doing a sexy"},{"speaker":"Gloria Chou","startTime":745.95,"endTime":748.53,"body":"photoshoot. So that's the"},{"speaker":"Gloria Chou","startTime":748.53,"endTime":751.26,"body":"relevance. So think about how"},{"speaker":"Gloria Chou","startTime":748.53,"endTime":751.26,"body":"you can apply that for your own"},{"speaker":"Gloria Chou","startTime":751.26,"endTime":754.2,"body":"pitch. I like seasonal"},{"speaker":"Gloria Chou","startTime":751.26,"endTime":754.2,"body":"relevance. But there's also"},{"speaker":"Gloria Chou","startTime":754.26,"endTime":756.45,"body":"what's happening on social"},{"speaker":"Gloria Chou","startTime":754.26,"endTime":756.45,"body":"media, you might look at tick"},{"speaker":"Gloria Chou","startTime":756.45,"endTime":759.27,"body":"tock or Instagram, maybe there's"},{"speaker":"Gloria Chou","startTime":756.45,"endTime":759.27,"body":"a trend, maybe there's something"},{"speaker":"Gloria Chou","startTime":759.27,"endTime":761.25,"body":"right. But there's a lot of"},{"speaker":"Gloria Chou","startTime":759.27,"endTime":761.25,"body":"different movements and trends"},{"speaker":"Gloria Chou","startTime":761.25,"endTime":763.89,"body":"happening. How can you ride on"},{"speaker":"Gloria Chou","startTime":761.25,"endTime":763.89,"body":"the wave? Have a bigger"},{"speaker":"Gloria Chou","startTime":763.89,"endTime":767.07,"body":"discussion, you always want to"},{"speaker":"Gloria Chou","startTime":763.89,"endTime":767.07,"body":"leave with that, and not your"},{"speaker":"Gloria Chou","startTime":767.07,"endTime":769.92,"body":"business? And what who you"},{"speaker":"Gloria Chou","startTime":767.07,"endTime":769.92,"body":"serve? And how many photos that"},{"speaker":"Gloria Chou","startTime":769.92,"endTime":772.77,"body":"you provide? Right? It's never"},{"speaker":"Gloria Chou","startTime":769.92,"endTime":772.77,"body":"about selling your business."},{"speaker":"Gloria Chou","startTime":772.8,"endTime":775.86,"body":"Why? Because if you did, then"},{"speaker":"Gloria Chou","startTime":772.8,"endTime":775.86,"body":"the magazine would be like, Oh,"},{"speaker":"Gloria Chou","startTime":775.86,"endTime":778.74,"body":"let me give you the number to my"},{"speaker":"Gloria Chou","startTime":775.86,"endTime":778.74,"body":"ads department, you can buy an"},{"speaker":"Gloria Chou","startTime":778.74,"endTime":782.13,"body":"ad. And in order to bypass that"},{"speaker":"Gloria Chou","startTime":778.74,"endTime":782.13,"body":"you have to do the work of"},{"speaker":"Gloria Chou","startTime":782.16,"endTime":783.63,"body":"transforming your message."},{"speaker":"Annemie Tonken","startTime":784.169,"endTime":787.979,"body":"And so when"},{"speaker":"Annemie Tonken","startTime":784.169,"endTime":787.979,"body":"you're doing that you're"},{"speaker":"Annemie Tonken","startTime":787.979,"endTime":792.479,"body":"pitching a story. And are you"},{"speaker":"Annemie Tonken","startTime":787.979,"endTime":792.479,"body":"saying I want to let's say it's"},{"speaker":"Annemie Tonken","startTime":792.479,"endTime":796.529,"body":"a print, or a like an online"},{"speaker":"Annemie Tonken","startTime":792.479,"endTime":796.529,"body":"magazine? Are you saying I'm"},{"speaker":"Annemie Tonken","startTime":796.529,"endTime":799.439,"body":"going to write this story? Or"},{"speaker":"Annemie Tonken","startTime":796.529,"endTime":799.439,"body":"are you pitching the story to be"},{"speaker":"Annemie Tonken","startTime":799.439,"endTime":802.409,"body":"interviewed? Or is it like a"},{"speaker":"Annemie Tonken","startTime":799.439,"endTime":802.409,"body":"combination or"},{"speaker":"Gloria Chou","startTime":802.439,"endTime":804.119,"body":"so there are"},{"speaker":"Gloria Chou","startTime":802.439,"endTime":804.119,"body":"different types of media. So"},{"speaker":"Gloria Chou","startTime":804.119,"endTime":807.119,"body":"there's owned media, which is"},{"speaker":"Gloria Chou","startTime":804.119,"endTime":807.119,"body":"the stuff that like you write,"},{"speaker":"Gloria Chou","startTime":807.119,"endTime":808.829,"body":"so like a press release, if"},{"speaker":"Gloria Chou","startTime":807.119,"endTime":808.829,"body":"you're like announcing"},{"speaker":"Gloria Chou","startTime":808.829,"endTime":813.929,"body":"something. But earned media,"},{"speaker":"Gloria Chou","startTime":808.829,"endTime":813.929,"body":"like the word earned is the holy"},{"speaker":"Gloria Chou","startTime":813.929,"endTime":817.319,"body":"grail, right? You're convincing"},{"speaker":"Gloria Chou","startTime":813.929,"endTime":817.319,"body":"an outlet that you can speak on"},{"speaker":"Gloria Chou","startTime":817.319,"endTime":819.239,"body":"a certain topic so that you"},{"speaker":"Gloria Chou","startTime":817.319,"endTime":819.239,"body":"don't have to be contributing"},{"speaker":"Gloria Chou","startTime":819.389,"endTime":822.359,"body":"sure you can write contribute"},{"speaker":"Gloria Chou","startTime":819.389,"endTime":822.359,"body":"articles, but what I teach in my"},{"speaker":"Gloria Chou","startTime":822.359,"endTime":826.199,"body":"PR program is all about taking"},{"speaker":"Gloria Chou","startTime":822.359,"endTime":826.199,"body":"really small businesses and"},{"speaker":"Gloria Chou","startTime":826.199,"endTime":829.589,"body":"positioning themselves in a way"},{"speaker":"Gloria Chou","startTime":826.199,"endTime":829.589,"body":"where they are being quoted or"},{"speaker":"Gloria Chou","startTime":829.589,"endTime":832.049,"body":"written about without having to"},{"speaker":"Gloria Chou","startTime":829.589,"endTime":832.049,"body":"do any kind of writing. So"},{"speaker":"Gloria Chou","startTime":832.049,"endTime":834.539,"body":"that's really what I'm talking"},{"speaker":"Gloria Chou","startTime":832.049,"endTime":834.539,"body":"about earned media. And so in"},{"speaker":"Gloria Chou","startTime":834.539,"endTime":837.449,"body":"order to do that, you use a CPR"},{"speaker":"Gloria Chou","startTime":834.539,"endTime":837.449,"body":"method you lead with the"},{"speaker":"Gloria Chou","startTime":837.449,"endTime":840.509,"body":"relevance or the insight, or"},{"speaker":"Gloria Chou","startTime":837.449,"endTime":840.509,"body":"maybe it's a data point, maybe"},{"speaker":"Gloria Chou","startTime":840.509,"endTime":843.389,"body":"you just if you have Instagram"},{"speaker":"Gloria Chou","startTime":840.509,"endTime":843.389,"body":"or whatever, like turn on the"},{"speaker":"Gloria Chou","startTime":843.389,"endTime":846.299,"body":"poll function, and ask people"},{"speaker":"Gloria Chou","startTime":843.389,"endTime":846.299,"body":"what they think, right?"},{"speaker":"Gloria Chou","startTime":846.359,"endTime":849.269,"body":"Something it could be something"},{"speaker":"Gloria Chou","startTime":846.359,"endTime":849.269,"body":"very controversial, like, Should"},{"speaker":"Gloria Chou","startTime":849.269,"endTime":852.359,"body":"women over 70 Do like sexy photo"},{"speaker":"Gloria Chou","startTime":849.269,"endTime":852.359,"body":"shoots, like whatever that is,"},{"speaker":"Gloria Chou","startTime":852.359,"endTime":854.699,"body":"right? That's going to spark a"},{"speaker":"Gloria Chou","startTime":852.359,"endTime":854.699,"body":"conversation that can be really"},{"speaker":"Gloria Chou","startTime":854.699,"endTime":857.519,"body":"interesting for a local outlet."},{"speaker":"Gloria Chou","startTime":854.699,"endTime":857.519,"body":"Another thing that's great for"},{"speaker":"Gloria Chou","startTime":857.519,"endTime":860.459,"body":"local is anything to do with"},{"speaker":"Gloria Chou","startTime":857.519,"endTime":860.459,"body":"like Local Schools, Local"},{"speaker":"Gloria Chou","startTime":860.459,"endTime":863.759,"body":"communities, anything that you"},{"speaker":"Gloria Chou","startTime":860.459,"endTime":863.759,"body":"give back, maybe it's something"},{"speaker":"Gloria Chou","startTime":863.789,"endTime":866.969,"body":"about creative collaboration,"},{"speaker":"Gloria Chou","startTime":863.789,"endTime":866.969,"body":"where you can join forces with"},{"speaker":"Gloria Chou","startTime":866.969,"endTime":868.829,"body":"other people in your"},{"speaker":"Gloria Chou","startTime":866.969,"endTime":868.829,"body":"neighborhood. That's always"},{"speaker":"Gloria Chou","startTime":868.829,"endTime":870.119,"body":"going to be a feel good story."},{"speaker":"Annemie Tonken","startTime":870.21,"endTime":873.27,"body":"Yeah. And, you"},{"speaker":"Annemie Tonken","startTime":870.21,"endTime":873.27,"body":"know, I think one of the things"},{"speaker":"Annemie Tonken","startTime":873.27,"endTime":877.83,"body":"that we get stuck in our heads"},{"speaker":"Annemie Tonken","startTime":873.27,"endTime":877.83,"body":"about is like, Well, yeah, I"},{"speaker":"Annemie Tonken","startTime":877.83,"endTime":880.71,"body":"haven't you know, I have an"},{"speaker":"Annemie Tonken","startTime":877.83,"endTime":880.71,"body":"angle or I have an opinion or I"},{"speaker":"Annemie Tonken","startTime":880.71,"endTime":885.24,"body":"have knowledge of something but"},{"speaker":"Annemie Tonken","startTime":880.71,"endTime":885.24,"body":"like, who cares basically, and"},{"speaker":"Annemie Tonken","startTime":885.27,"endTime":891.84,"body":"I, I want to as a podcaster, who"},{"speaker":"Annemie Tonken","startTime":885.27,"endTime":891.84,"body":"has to come up with content"},{"speaker":"Annemie Tonken","startTime":891.84,"endTime":895.89,"body":"every week, you know, and I do"},{"speaker":"Annemie Tonken","startTime":891.84,"endTime":895.89,"body":"plan in advance and I have I"},{"speaker":"Annemie Tonken","startTime":895.89,"endTime":901.23,"body":"have gotten to a place now where"},{"speaker":"Annemie Tonken","startTime":895.89,"endTime":901.23,"body":"I am finally not Like, desperate"},{"speaker":"Annemie Tonken","startTime":901.23,"endTime":906.51,"body":"for next week's story, or next"},{"speaker":"Annemie Tonken","startTime":901.23,"endTime":906.51,"body":"week's topic, but, but I know"},{"speaker":"Annemie Tonken","startTime":906.51,"endTime":910.77,"body":"personally, I am always open to"},{"speaker":"Annemie Tonken","startTime":906.51,"endTime":910.77,"body":"photographers reaching out and"},{"speaker":"Annemie Tonken","startTime":910.77,"endTime":913.68,"body":"being like, hey, I have"},{"speaker":"Annemie Tonken","startTime":910.77,"endTime":913.68,"body":"something that I think your"},{"speaker":"Annemie Tonken","startTime":913.68,"endTime":917.94,"body":"audience would be interested in."},{"speaker":"Annemie Tonken","startTime":913.68,"endTime":917.94,"body":"And obviously, not every single"},{"speaker":"Annemie Tonken","startTime":917.94,"endTime":921.39,"body":"one of those is a fit, but"},{"speaker":"Annemie Tonken","startTime":917.94,"endTime":921.39,"body":"plenty of them are. And so, you"},{"speaker":"Annemie Tonken","startTime":921.39,"endTime":926.4,"body":"know, I, many times I have"},{"speaker":"Annemie Tonken","startTime":921.39,"endTime":926.4,"body":"reached out to people, because"},{"speaker":"Annemie Tonken","startTime":926.4,"endTime":928.59,"body":"they posted something in my"},{"speaker":"Annemie Tonken","startTime":926.4,"endTime":928.59,"body":"Facebook group that I found"},{"speaker":"Annemie Tonken","startTime":928.59,"endTime":932.04,"body":"interesting, or I, you know,"},{"speaker":"Annemie Tonken","startTime":928.59,"endTime":932.04,"body":"whatever. And when I reach out"},{"speaker":"Annemie Tonken","startTime":932.04,"endTime":934.62,"body":"to them, they're like, oh, my"},{"speaker":"Annemie Tonken","startTime":932.04,"endTime":934.62,"body":"gosh, I can't even imagine like"},{"speaker":"Annemie Tonken","startTime":934.62,"endTime":938.04,"body":"being on a podcast, it seems so"},{"speaker":"Annemie Tonken","startTime":934.62,"endTime":938.04,"body":"intimidating, or I don't know, I"},{"speaker":"Annemie Tonken","startTime":938.04,"endTime":942.06,"body":"mean, like, I get a lot of that"},{"speaker":"Annemie Tonken","startTime":938.04,"endTime":942.06,"body":"kind of response. And so I love"},{"speaker":"Annemie Tonken","startTime":942.06,"endTime":946.53,"body":"that you're breaking it down in"},{"speaker":"Annemie Tonken","startTime":942.06,"endTime":946.53,"body":"a way that's like, right, we all"},{"speaker":"Annemie Tonken","startTime":946.53,"endTime":950.52,"body":"have, you know, you show up at a"},{"speaker":"Annemie Tonken","startTime":946.53,"endTime":950.52,"body":"cocktail party, and like, you've"},{"speaker":"Annemie Tonken","startTime":950.52,"endTime":953.07,"body":"got things to say about your"},{"speaker":"Annemie Tonken","startTime":950.52,"endTime":953.07,"body":"business and the people that you"},{"speaker":"Annemie Tonken","startTime":953.07,"endTime":956.61,"body":"work with, and the trends in our"},{"speaker":"Annemie Tonken","startTime":953.07,"endTime":956.61,"body":"industry and all that sort of"},{"speaker":"Annemie Tonken","startTime":956.61,"endTime":961.74,"body":"thing. Why not amplify your"},{"speaker":"Annemie Tonken","startTime":956.61,"endTime":961.74,"body":"voice and earn that credibility"},{"speaker":"Annemie Tonken","startTime":961.74,"endTime":964.86,"body":"and SEO and something to talk"},{"speaker":"Annemie Tonken","startTime":961.74,"endTime":964.86,"body":"about on your social media and"},{"speaker":"Annemie Tonken","startTime":964.86,"endTime":967.53,"body":"like all of those things all"},{"speaker":"Annemie Tonken","startTime":964.86,"endTime":967.53,"body":"rolled into one. I mean, I think"},{"speaker":"Annemie Tonken","startTime":967.53,"endTime":968.85,"body":"that that's sort of beneficial."},{"speaker":"Gloria Chou","startTime":969.48,"endTime":971.85,"body":"I mean, I hear that"},{"speaker":"Gloria Chou","startTime":969.48,"endTime":971.85,"body":"as a first generation Asian"},{"speaker":"Gloria Chou","startTime":971.85,"endTime":975.3,"body":"American immigrant, I was told"},{"speaker":"Gloria Chou","startTime":971.85,"endTime":975.3,"body":"all my life, like, keep your"},{"speaker":"Gloria Chou","startTime":975.3,"endTime":978.84,"body":"head down, and like Don't make"},{"speaker":"Gloria Chou","startTime":975.3,"endTime":978.84,"body":"noise. And I never saw anyone"},{"speaker":"Gloria Chou","startTime":978.84,"endTime":981.6,"body":"that looked like me in the"},{"speaker":"Gloria Chou","startTime":978.84,"endTime":981.6,"body":"media. So I totally understand"},{"speaker":"Gloria Chou","startTime":981.84,"endTime":984.72,"body":"what that feels like. And I also"},{"speaker":"Gloria Chou","startTime":981.84,"endTime":984.72,"body":"think it's years of conditioning"},{"speaker":"Gloria Chou","startTime":984.72,"endTime":988.59,"body":"by the billion dollar industry"},{"speaker":"Gloria Chou","startTime":984.72,"endTime":988.59,"body":"that keeps this imaginary gate"},{"speaker":"Gloria Chou","startTime":988.59,"endTime":991.89,"body":"for so many of us. And they make"},{"speaker":"Gloria Chou","startTime":988.59,"endTime":991.89,"body":"it seem like journalists are"},{"speaker":"Gloria Chou","startTime":991.89,"endTime":995.13,"body":"sitting in their heavenly"},{"speaker":"Gloria Chou","startTime":991.89,"endTime":995.13,"body":"thrones judging us. And they're"},{"speaker":"Gloria Chou","startTime":995.13,"endTime":998.91,"body":"just normal people. The news"},{"speaker":"Gloria Chou","startTime":995.13,"endTime":998.91,"body":"cycle runs 24/7. And here's"},{"speaker":"Gloria Chou","startTime":998.91,"endTime":1002.54,"body":"another thing. Right now, fake"},{"speaker":"Gloria Chou","startTime":998.91,"endTime":1002.54,"body":"news is the number one thing"},{"speaker":"Gloria Chou","startTime":1002.54,"endTime":1005.57,"body":"that is like hurting journalism"},{"speaker":"Gloria Chou","startTime":1002.54,"endTime":1005.57,"body":"integrity. And so how do"},{"speaker":"Gloria Chou","startTime":1005.57,"endTime":1008.18,"body":"journalists get their"},{"speaker":"Gloria Chou","startTime":1005.57,"endTime":1008.18,"body":"credibility back by interviewing"},{"speaker":"Gloria Chou","startTime":1008.21,"endTime":1011.72,"body":"everyday people, if they were"},{"speaker":"Gloria Chou","startTime":1008.21,"endTime":1011.72,"body":"just the spokespeople for famous"},{"speaker":"Gloria Chou","startTime":1011.72,"endTime":1013.94,"body":"entrepreneurs and well"},{"speaker":"Gloria Chou","startTime":1011.72,"endTime":1013.94,"body":"established people, they would"},{"speaker":"Gloria Chou","startTime":1013.94,"endTime":1017.48,"body":"not last very long. So the time"},{"speaker":"Gloria Chou","startTime":1013.94,"endTime":1017.48,"body":"is now to pitch. And I highly"},{"speaker":"Gloria Chou","startTime":1017.48,"endTime":1020.45,"body":"recommend you also to watch my"},{"speaker":"Gloria Chou","startTime":1017.48,"endTime":1020.45,"body":"PR masterclass, because so many"},{"speaker":"Gloria Chou","startTime":1020.45,"endTime":1023.33,"body":"people watch it, and they go,"},{"speaker":"Gloria Chou","startTime":1020.45,"endTime":1023.33,"body":"you know, I never knew that I"},{"speaker":"Gloria Chou","startTime":1023.33,"endTime":1025.91,"body":"had anything to say. And after"},{"speaker":"Gloria Chou","startTime":1023.33,"endTime":1025.91,"body":"watching it, I know that I have"},{"speaker":"Gloria Chou","startTime":1025.91,"endTime":1028.52,"body":"something to say. So I think"},{"speaker":"Gloria Chou","startTime":1025.91,"endTime":1028.52,"body":"there's a lot there just from"},{"speaker":"Gloria Chou","startTime":1028.52,"endTime":1032.12,"body":"society conditioning, it's from"},{"speaker":"Gloria Chou","startTime":1028.52,"endTime":1032.12,"body":"a systemic oppression, and"},{"speaker":"Gloria Chou","startTime":1032.18,"endTime":1034.85,"body":"whatever that is, whether it's"},{"speaker":"Gloria Chou","startTime":1032.18,"endTime":1034.85,"body":"patriarchy or capitalism. So"},{"speaker":"Gloria Chou","startTime":1034.88,"endTime":1038.39,"body":"it's our job and our lifetime to"},{"speaker":"Gloria Chou","startTime":1034.88,"endTime":1038.39,"body":"get rid of all those shackles"},{"speaker":"Gloria Chou","startTime":1038.6,"endTime":1042.08,"body":"and really show up and it"},{"speaker":"Gloria Chou","startTime":1038.6,"endTime":1042.08,"body":"doesn't mean that you have to"},{"speaker":"Gloria Chou","startTime":1042.08,"endTime":1044.6,"body":"say something completely"},{"speaker":"Gloria Chou","startTime":1042.08,"endTime":1044.6,"body":"groundbreaking. It could just be"},{"speaker":"Gloria Chou","startTime":1044.6,"endTime":1047.36,"body":"a tiny little bit love, tiny"},{"speaker":"Gloria Chou","startTime":1044.6,"endTime":1047.36,"body":"little puzzle that you're adding"},{"speaker":"Gloria Chou","startTime":1047.36,"endTime":1049.97,"body":"to your industry puzzle piece."},{"speaker":"Gloria Chou","startTime":1047.36,"endTime":1049.97,"body":"But remember, without your"},{"speaker":"Gloria Chou","startTime":1049.97,"endTime":1052.76,"body":"little puzzle piece, the"},{"speaker":"Gloria Chou","startTime":1049.97,"endTime":1052.76,"body":"landscape will not be complete."},{"speaker":"Gloria Chou","startTime":1052.76,"endTime":1055.76,"body":"So it is your sacred work to"},{"speaker":"Gloria Chou","startTime":1052.76,"endTime":1055.76,"body":"really pitch that and put that"},{"speaker":"Gloria Chou","startTime":1055.76,"endTime":1056.21,"body":"forward."},{"speaker":"Annemie Tonken","startTime":1056.24,"endTime":1060.38,"body":"Yeah. Yeah. And"},{"speaker":"Annemie Tonken","startTime":1056.24,"endTime":1060.38,"body":"I love before we hit the record"},{"speaker":"Annemie Tonken","startTime":1060.38,"endTime":1063.17,"body":"button, you were talking about"},{"speaker":"Annemie Tonken","startTime":1060.38,"endTime":1063.17,"body":"the fact that you have had this"},{"speaker":"Annemie Tonken","startTime":1063.17,"endTime":1067.58,"body":"influx of photographers who are"},{"speaker":"Annemie Tonken","startTime":1063.17,"endTime":1067.58,"body":"coming through your workshop,"},{"speaker":"Annemie Tonken","startTime":1067.61,"endTime":1071.84,"body":"and that is, it's very"},{"speaker":"Annemie Tonken","startTime":1067.61,"endTime":1071.84,"body":"heartening to me to hear that"},{"speaker":"Annemie Tonken","startTime":1071.84,"endTime":1075.62,"body":"because I think a lot of those"},{"speaker":"Annemie Tonken","startTime":1071.84,"endTime":1075.62,"body":"of us who view ourselves as"},{"speaker":"Annemie Tonken","startTime":1075.65,"endTime":1079.49,"body":"artists first and not"},{"speaker":"Annemie Tonken","startTime":1075.65,"endTime":1079.49,"body":"necessarily like a founder of a"},{"speaker":"Annemie Tonken","startTime":1079.49,"endTime":1085.52,"body":"company or a business person,"},{"speaker":"Annemie Tonken","startTime":1079.49,"endTime":1085.52,"body":"first, it's just not a it's not"},{"speaker":"Annemie Tonken","startTime":1085.52,"endTime":1090.08,"body":"an outlet that we necessarily"},{"speaker":"Annemie Tonken","startTime":1085.52,"endTime":1090.08,"body":"think about as being a part of"},{"speaker":"Annemie Tonken","startTime":1090.11,"endTime":1095.18,"body":"our business process. And it's"},{"speaker":"Annemie Tonken","startTime":1090.11,"endTime":1095.18,"body":"such a great opportunity."},{"speaker":"Annemie Tonken","startTime":1095.21,"endTime":1098.45,"body":"Because if you're, you know, if"},{"speaker":"Annemie Tonken","startTime":1095.21,"endTime":1098.45,"body":"you're being featured, that's"},{"speaker":"Annemie Tonken","startTime":1098.48,"endTime":1102.56,"body":"free advertising for your"},{"speaker":"Annemie Tonken","startTime":1098.48,"endTime":1102.56,"body":"business, it's free credit, it's"},{"speaker":"Annemie Tonken","startTime":1102.56,"endTime":1106.7,"body":"free, whatever. I mean, it does"},{"speaker":"Annemie Tonken","startTime":1102.56,"endTime":1106.7,"body":"require legwork, obviously, but"},{"speaker":"Annemie Tonken","startTime":1106.7,"endTime":1109.97,"body":"the dividends that that pays"},{"speaker":"Annemie Tonken","startTime":1106.7,"endTime":1109.97,"body":"are, you know, I mean, there are"},{"speaker":"Annemie Tonken","startTime":1109.97,"endTime":1115.1,"body":"plenty of photographers who have"},{"speaker":"Annemie Tonken","startTime":1109.97,"endTime":1115.1,"body":"coughed up money, sometimes for"},{"speaker":"Annemie Tonken","startTime":1115.13,"endTime":1118.58,"body":"zero return on things like"},{"speaker":"Annemie Tonken","startTime":1115.13,"endTime":1118.58,"body":"Facebook ads, and things like"},{"speaker":"Annemie Tonken","startTime":1118.58,"endTime":1121.7,"body":"that, just because it is hard to"},{"speaker":"Annemie Tonken","startTime":1118.58,"endTime":1121.7,"body":"stand out, we're in a very"},{"speaker":"Annemie Tonken","startTime":1121.7,"endTime":1124.4,"body":"competitive kind of a field. So"},{"speaker":"Annemie Tonken","startTime":1121.7,"endTime":1124.4,"body":"this is one of those"},{"speaker":"Annemie Tonken","startTime":1124.4,"endTime":1127.55,"body":"opportunities that I see as"},{"speaker":"Annemie Tonken","startTime":1124.4,"endTime":1127.55,"body":"like, everybody's going left you"},{"speaker":"Annemie Tonken","startTime":1127.55,"endTime":1131.84,"body":"go right. And I feel like"},{"speaker":"Annemie Tonken","startTime":1127.55,"endTime":1131.84,"body":"getting earned media and I love"},{"speaker":"Annemie Tonken","startTime":1131.84,"endTime":1137.06,"body":"that differentiation is, you"},{"speaker":"Annemie Tonken","startTime":1131.84,"endTime":1137.06,"body":"know, that's something that very"},{"speaker":"Annemie Tonken","startTime":1137.06,"endTime":1141.62,"body":"few photographers are probably"},{"speaker":"Annemie Tonken","startTime":1137.06,"endTime":1141.62,"body":"doing in your local area. And"},{"speaker":"Annemie Tonken","startTime":1141.62,"endTime":1145.64,"body":"so, you know, I brought you back"},{"speaker":"Annemie Tonken","startTime":1141.62,"endTime":1145.64,"body":"here, Gloria, because I feel"},{"speaker":"Annemie Tonken","startTime":1145.64,"endTime":1148.88,"body":"really passionately about"},{"speaker":"Annemie Tonken","startTime":1145.64,"endTime":1148.88,"body":"helping photographers, you know,"},{"speaker":"Annemie Tonken","startTime":1148.88,"endTime":1151.16,"body":"it's like, sometimes you hear"},{"speaker":"Annemie Tonken","startTime":1148.88,"endTime":1151.16,"body":"one podcast episode, and you're"},{"speaker":"Annemie Tonken","startTime":1151.16,"endTime":1153.98,"body":"like, Okay, I'm totally going to"},{"speaker":"Annemie Tonken","startTime":1151.16,"endTime":1153.98,"body":"put that on my to do list and"},{"speaker":"Annemie Tonken","startTime":1153.98,"endTime":1156.8,"body":"then you know, three months, six"},{"speaker":"Annemie Tonken","startTime":1153.98,"endTime":1156.8,"body":"months, nine months go by, and"},{"speaker":"Annemie Tonken","startTime":1156.8,"endTime":1160.04,"body":"you still haven't done anything."},{"speaker":"Annemie Tonken","startTime":1156.8,"endTime":1160.04,"body":"And it's like, I'm here to, to"},{"speaker":"Annemie Tonken","startTime":1160.1,"endTime":1162.89,"body":"remind people like this is a"},{"speaker":"Annemie Tonken","startTime":1160.1,"endTime":1162.89,"body":"good idea, go do it. Well,"},{"speaker":"Annemie Tonken","startTime":1162.89,"endTime":1163.13,"body":"that's a"},{"speaker":"Gloria Chou","startTime":1163.13,"endTime":1165.2,"body":"very unnatural act."},{"speaker":"Gloria Chou","startTime":1163.13,"endTime":1165.2,"body":"And it's not something that"},{"speaker":"Gloria Chou","startTime":1165.2,"endTime":1168.29,"body":"we're taught how to do. And"},{"speaker":"Gloria Chou","startTime":1165.2,"endTime":1168.29,"body":"that's why agencies charge"},{"speaker":"Gloria Chou","startTime":1168.29,"endTime":1172.49,"body":"1020 30 $40,000 And not"},{"speaker":"Gloria Chou","startTime":1168.29,"endTime":1172.49,"body":"guarantee ROI, because no one's"},{"speaker":"Gloria Chou","startTime":1172.49,"endTime":1175.58,"body":"really breaking it down. And I"},{"speaker":"Gloria Chou","startTime":1172.49,"endTime":1175.58,"body":"totally get it like it's not"},{"speaker":"Gloria Chou","startTime":1175.61,"endTime":1178.07,"body":"natural and you're like, I'm"},{"speaker":"Gloria Chou","startTime":1175.61,"endTime":1178.07,"body":"just a photographer. I'm just"},{"speaker":"Gloria Chou","startTime":1178.07,"endTime":1180.38,"body":"uh, but you know, what business"},{"speaker":"Gloria Chou","startTime":1178.07,"endTime":1180.38,"body":"is just trading goods and"},{"speaker":"Gloria Chou","startTime":1180.38,"endTime":1182.93,"body":"services, and it's been there"},{"speaker":"Gloria Chou","startTime":1180.38,"endTime":1182.93,"body":"for the dawn of time. So I don't"},{"speaker":"Gloria Chou","startTime":1182.93,"endTime":1185.42,"body":"care if you're a massage"},{"speaker":"Gloria Chou","startTime":1182.93,"endTime":1185.42,"body":"therapist, or an errand Acrobat"},{"speaker":"Gloria Chou","startTime":1185.42,"endTime":1188.33,"body":"person, it's an exchange of"},{"speaker":"Gloria Chou","startTime":1185.42,"endTime":1188.33,"body":"energy. So you are worthy. You"},{"speaker":"Gloria Chou","startTime":1188.33,"endTime":1191.12,"body":"do have a business, and it's"},{"speaker":"Gloria Chou","startTime":1188.33,"endTime":1191.12,"body":"just time for you to tell your"},{"speaker":"Gloria Chou","startTime":1191.12,"endTime":1194.15,"body":"story and there are so they're"},{"speaker":"Gloria Chou","startTime":1191.12,"endTime":1194.15,"body":"like millions of podcasts like I"},{"speaker":"Gloria Chou","startTime":1194.15,"endTime":1196.46,"body":"was doing a search the other"},{"speaker":"Gloria Chou","startTime":1194.15,"endTime":1196.46,"body":"day. There's like some really"},{"speaker":"Gloria Chou","startTime":1196.46,"endTime":1200.33,"body":"nice ones about like unicorns,"},{"speaker":"Gloria Chou","startTime":1196.46,"endTime":1200.33,"body":"and like veterinary stuff. Often"},{"speaker":"Gloria Chou","startTime":1200.33,"endTime":1203.78,"body":"planets and photography, like"},{"speaker":"Gloria Chou","startTime":1200.33,"endTime":1203.78,"body":"there's so many. And I think if"},{"speaker":"Gloria Chou","startTime":1203.78,"endTime":1207.2,"body":"we just shift our perspective"},{"speaker":"Gloria Chou","startTime":1203.78,"endTime":1207.2,"body":"and look for places where we can"},{"speaker":"Gloria Chou","startTime":1207.23,"endTime":1210.44,"body":"belong, then we see an ocean of"},{"speaker":"Gloria Chou","startTime":1207.23,"endTime":1210.44,"body":"opportunity. But if we keep"},{"speaker":"Gloria Chou","startTime":1210.65,"endTime":1213.17,"body":"remaining where we are and say,"},{"speaker":"Gloria Chou","startTime":1210.65,"endTime":1213.17,"body":"Well, I'm not there yet, or if"},{"speaker":"Gloria Chou","startTime":1213.17,"endTime":1215.45,"body":"PR is not for me or I don't,"},{"speaker":"Gloria Chou","startTime":1213.17,"endTime":1215.45,"body":"then then you're never going to"},{"speaker":"Gloria Chou","startTime":1215.45,"endTime":1217.43,"body":"take that shot. And you're"},{"speaker":"Gloria Chou","startTime":1215.45,"endTime":1217.43,"body":"always going to be wondering,"},{"speaker":"Gloria Chou","startTime":1217.64,"endTime":1220.76,"body":"how can I get out there and"},{"speaker":"Gloria Chou","startTime":1217.64,"endTime":1220.76,"body":"your, your job is really not to"},{"speaker":"Gloria Chou","startTime":1220.76,"endTime":1223.07,"body":"just sell your business is to"},{"speaker":"Gloria Chou","startTime":1220.76,"endTime":1223.07,"body":"really connect with people so"},{"speaker":"Gloria Chou","startTime":1223.07,"endTime":1226.19,"body":"they can see something about"},{"speaker":"Gloria Chou","startTime":1223.07,"endTime":1226.19,"body":"themselves through you. Right,"},{"speaker":"Gloria Chou","startTime":1226.25,"endTime":1229.31,"body":"which is what I'm doing now. So"},{"speaker":"Gloria Chou","startTime":1226.25,"endTime":1229.31,"body":"I really see this work as"},{"speaker":"Gloria Chou","startTime":1229.31,"endTime":1233.39,"body":"sacred. And another thing I will"},{"speaker":"Gloria Chou","startTime":1229.31,"endTime":1233.39,"body":"say is, like the landscape of"},{"speaker":"Gloria Chou","startTime":1233.39,"endTime":1237.02,"body":"entrepreneurship, and what is a"},{"speaker":"Gloria Chou","startTime":1233.39,"endTime":1237.02,"body":"business is changing. And if we"},{"speaker":"Gloria Chou","startTime":1237.02,"endTime":1241.52,"body":"as artists and photographers"},{"speaker":"Gloria Chou","startTime":1237.02,"endTime":1241.52,"body":"don't pitch ourselves, then that"},{"speaker":"Gloria Chou","startTime":1241.52,"endTime":1244.7,"body":"landscape will never be like,"},{"speaker":"Gloria Chou","startTime":1241.52,"endTime":1244.7,"body":"redefined. So that like the next"},{"speaker":"Gloria Chou","startTime":1244.7,"endTime":1247.16,"body":"generation, when they think of"},{"speaker":"Gloria Chou","startTime":1244.7,"endTime":1247.16,"body":"what business is, they're gonna"},{"speaker":"Gloria Chou","startTime":1247.16,"endTime":1249.89,"body":"just still think of white men in"},{"speaker":"Gloria Chou","startTime":1247.16,"endTime":1249.89,"body":"suits. And that's just simply"},{"speaker":"Gloria Chou","startTime":1249.89,"endTime":1251.0,"body":"not true anymore."},{"speaker":"Annemie Tonken","startTime":1251.03,"endTime":1254.63,"body":"Yeah, this is"},{"speaker":"Annemie Tonken","startTime":1251.03,"endTime":1254.63,"body":"amazing. GLORIA tell everyone"},{"speaker":"Annemie Tonken","startTime":1254.63,"endTime":1258.14,"body":"where they can go to sign up for"},{"speaker":"Annemie Tonken","startTime":1254.63,"endTime":1258.14,"body":"your workshop."},{"speaker":"Gloria Chou","startTime":1258.26,"endTime":1261.32,"body":"So my free PR"},{"speaker":"Gloria Chou","startTime":1258.26,"endTime":1261.32,"body":"Secrets masterclass. I go"},{"speaker":"Gloria Chou","startTime":1261.32,"endTime":1264.29,"body":"through word for word pitches"},{"speaker":"Gloria Chou","startTime":1261.32,"endTime":1264.29,"body":"that got someone featured in"},{"speaker":"Gloria Chou","startTime":1264.59,"endTime":1268.13,"body":"Vogue, or Forbes, fight"},{"speaker":"Gloria Chou","startTime":1264.59,"endTime":1268.13,"body":"refinery, all the things and you"},{"speaker":"Gloria Chou","startTime":1268.13,"endTime":1271.7,"body":"can see the CPR method in"},{"speaker":"Gloria Chou","startTime":1268.13,"endTime":1271.7,"body":"action. And you can register now"},{"speaker":"Gloria Chou","startTime":1271.73,"endTime":1274.94,"body":"at Gloria Chao"},{"speaker":"Gloria Chou","startTime":1271.73,"endTime":1274.94,"body":"pr.com/masterclass. That's"},{"speaker":"Gloria Chou","startTime":1275.18,"endTime":1279.65,"body":"Gloria ch o u"},{"speaker":"Gloria Chou","startTime":1275.18,"endTime":1279.65,"body":"pr.com/masterclass. And if you"},{"speaker":"Gloria Chou","startTime":1279.71,"endTime":1283.79,"body":"DM me on Instagram, the word"},{"speaker":"Gloria Chou","startTime":1279.71,"endTime":1283.79,"body":"pitch, I will give you a freebie"},{"speaker":"Gloria Chou","startTime":1283.82,"endTime":1286.88,"body":"as well, that will also help you"},{"speaker":"Gloria Chou","startTime":1283.82,"endTime":1286.88,"body":"start to ideate what you can"},{"speaker":"Gloria Chou","startTime":1286.88,"endTime":1290.36,"body":"pitch for a podcast or an"},{"speaker":"Gloria Chou","startTime":1286.88,"endTime":1290.36,"body":"outlet. So that's DM me at"},{"speaker":"Gloria Chou","startTime":1290.36,"endTime":1291.56,"body":"Gloria Chao PR."},{"speaker":"Annemie Tonken","startTime":1291.86,"endTime":1296.15,"body":"Love it. Yeah,"},{"speaker":"Annemie Tonken","startTime":1291.86,"endTime":1296.15,"body":"that is, that's one to grab for"},{"speaker":"Annemie Tonken","startTime":1296.15,"endTime":1299.3,"body":"sure. Because I think that"},{"speaker":"Annemie Tonken","startTime":1296.15,"endTime":1299.3,"body":"blocking off an hour of your"},{"speaker":"Annemie Tonken","startTime":1299.3,"endTime":1302.09,"body":"time and really just sitting"},{"speaker":"Annemie Tonken","startTime":1299.3,"endTime":1302.09,"body":"down and being like, what is the"},{"speaker":"Annemie Tonken","startTime":1302.09,"endTime":1306.02,"body":"unique spin that I have? You"},{"speaker":"Annemie Tonken","startTime":1302.09,"endTime":1306.02,"body":"know, what am I looking to kind"},{"speaker":"Annemie Tonken","startTime":1306.02,"endTime":1308.75,"body":"of grow in my business right"},{"speaker":"Annemie Tonken","startTime":1306.02,"endTime":1308.75,"body":"now? Maybe somebody is getting"},{"speaker":"Annemie Tonken","startTime":1308.75,"endTime":1313.55,"body":"into school photography, and"},{"speaker":"Annemie Tonken","startTime":1308.75,"endTime":1313.55,"body":"they want more local schools to"},{"speaker":"Annemie Tonken","startTime":1313.55,"endTime":1316.19,"body":"consider working with an"},{"speaker":"Annemie Tonken","startTime":1313.55,"endTime":1316.19,"body":"independent photographer rather"},{"speaker":"Annemie Tonken","startTime":1316.19,"endTime":1319.37,"body":"than like a LifeTouch. Or one of"},{"speaker":"Annemie Tonken","startTime":1316.19,"endTime":1319.37,"body":"the big you know, behemoths"},{"speaker":"Annemie Tonken","startTime":1320.36,"endTime":1323.54,"body":"pitching that as a story that is"},{"speaker":"Annemie Tonken","startTime":1320.36,"endTime":1323.54,"body":"profiling a school that already"},{"speaker":"Annemie Tonken","startTime":1323.54,"endTime":1326.45,"body":"did that and already worked with"},{"speaker":"Annemie Tonken","startTime":1323.54,"endTime":1326.45,"body":"you? Or, you know, I mean, and"},{"speaker":"Annemie Tonken","startTime":1326.45,"endTime":1328.37,"body":"because what are the benefits to"},{"speaker":"Annemie Tonken","startTime":1326.45,"endTime":1328.37,"body":"the school? What are the"},{"speaker":"Annemie Tonken","startTime":1328.37,"endTime":1331.07,"body":"benefits to the community, those"},{"speaker":"Annemie Tonken","startTime":1328.37,"endTime":1331.07,"body":"things that are taking the"},{"speaker":"Annemie Tonken","startTime":1331.07,"endTime":1334.49,"body":"spotlight off of your business"},{"speaker":"Annemie Tonken","startTime":1331.07,"endTime":1334.49,"body":"and sort of putting it on, like,"},{"speaker":"Annemie Tonken","startTime":1334.49,"endTime":1338.72,"body":"there's this new trend, there's"},{"speaker":"Annemie Tonken","startTime":1334.49,"endTime":1338.72,"body":"a spin for all of this stuff"},{"speaker":"Annemie Tonken","startTime":1338.72,"endTime":1343.19,"body":"that can then like lead back to"},{"speaker":"Annemie Tonken","startTime":1338.72,"endTime":1343.19,"body":"you in an organic way. And, and"},{"speaker":"Annemie Tonken","startTime":1343.19,"endTime":1346.22,"body":"I want all of you to dedicate"},{"speaker":"Annemie Tonken","startTime":1343.19,"endTime":1346.22,"body":"some time, if not today, then"},{"speaker":"Annemie Tonken","startTime":1346.22,"endTime":1350.15,"body":"this week to, to making that"},{"speaker":"Annemie Tonken","startTime":1346.22,"endTime":1350.15,"body":"part of your part of your"},{"speaker":"Annemie Tonken","startTime":1350.36,"endTime":1351.74,"body":"marketing thought process"},{"speaker":"Gloria Chou","startTime":1351.74,"endTime":1354.08,"body":"in a light bulb"},{"speaker":"Gloria Chou","startTime":1351.74,"endTime":1354.08,"body":"moment go off. So it's trends,"},{"speaker":"Gloria Chou","startTime":1354.08,"endTime":1357.74,"body":"yes. But also, like highlighting"},{"speaker":"Gloria Chou","startTime":1354.08,"endTime":1357.74,"body":"unique stories or unrepresented"},{"speaker":"Gloria Chou","startTime":1357.74,"endTime":1360.65,"body":"groups. So if it's schools,"},{"speaker":"Gloria Chou","startTime":1357.74,"endTime":1360.65,"body":"maybe it's like newly arrived"},{"speaker":"Gloria Chou","startTime":1360.65,"endTime":1363.68,"body":"refugees or immigrants, or maybe"},{"speaker":"Gloria Chou","startTime":1360.65,"endTime":1363.68,"body":"it's people in special needs, or"},{"speaker":"Gloria Chou","startTime":1363.83,"endTime":1368.24,"body":"people who have invisible"},{"speaker":"Gloria Chou","startTime":1363.83,"endTime":1368.24,"body":"disabilities, right. So there"},{"speaker":"Gloria Chou","startTime":1368.24,"endTime":1371.57,"body":"are so many different ways that"},{"speaker":"Gloria Chou","startTime":1368.24,"endTime":1371.57,"body":"you can highlight people and"},{"speaker":"Gloria Chou","startTime":1371.6,"endTime":1374.72,"body":"through your work as a"},{"speaker":"Gloria Chou","startTime":1371.6,"endTime":1374.72,"body":"photographer, which is the all"},{"speaker":"Gloria Chou","startTime":1374.72,"endTime":1377.18,"body":"of our work shine a light on"},{"speaker":"Gloria Chou","startTime":1374.72,"endTime":1377.18,"body":"other people. Another thing"},{"speaker":"Gloria Chou","startTime":1377.18,"endTime":1379.91,"body":"about feeling like you have"},{"speaker":"Gloria Chou","startTime":1377.18,"endTime":1379.91,"body":"nothing unique to say, there is"},{"speaker":"Gloria Chou","startTime":1379.91,"endTime":1384.02,"body":"no legal like standard for what"},{"speaker":"Gloria Chou","startTime":1379.91,"endTime":1384.02,"body":"unique means there's no standard"},{"speaker":"Gloria Chou","startTime":1384.02,"endTime":1387.11,"body":"that of what expert means,"},{"speaker":"Gloria Chou","startTime":1384.02,"endTime":1387.11,"body":"right. So I had someone who was"},{"speaker":"Gloria Chou","startTime":1387.11,"endTime":1391.4,"body":"a Pilates teacher literally get"},{"speaker":"Gloria Chou","startTime":1387.11,"endTime":1391.4,"body":"featured in 2023, and an article"},{"speaker":"Gloria Chou","startTime":1391.4,"endTime":1394.88,"body":"called what is Pilates in 2023."},{"speaker":"Gloria Chou","startTime":1391.4,"endTime":1394.88,"body":"So just when you think"},{"speaker":"Gloria Chou","startTime":1395.03,"endTime":1396.95,"body":"everything has already been"},{"speaker":"Gloria Chou","startTime":1395.03,"endTime":1396.95,"body":"said, right, that is just"},{"speaker":"Gloria Chou","startTime":1396.95,"endTime":1399.92,"body":"another limiting belief. And the"},{"speaker":"Gloria Chou","startTime":1396.95,"endTime":1399.92,"body":"more you get good at crushing"},{"speaker":"Gloria Chou","startTime":1399.92,"endTime":1402.32,"body":"those limiting beliefs and"},{"speaker":"Gloria Chou","startTime":1399.92,"endTime":1402.32,"body":"breaking those ceilings, the"},{"speaker":"Gloria Chou","startTime":1402.32,"endTime":1404.93,"body":"more opportunities that you will"},{"speaker":"Gloria Chou","startTime":1402.32,"endTime":1404.93,"body":"open yourself up to"},{"speaker":"Annemie Tonken","startTime":1404.96,"endTime":1408.83,"body":"Yeah, yeah. I"},{"speaker":"Annemie Tonken","startTime":1404.96,"endTime":1408.83,"body":"mean, I very much attribute the"},{"speaker":"Annemie Tonken","startTime":1408.83,"endTime":1413.78,"body":"fact that I was able to break"},{"speaker":"Annemie Tonken","startTime":1408.83,"endTime":1413.78,"body":"into the education space at all,"},{"speaker":"Annemie Tonken","startTime":1413.78,"endTime":1416.42,"body":"which is, you know, it's pretty"},{"speaker":"Annemie Tonken","startTime":1413.78,"endTime":1416.42,"body":"competitive. And I think a lot"},{"speaker":"Annemie Tonken","startTime":1416.42,"endTime":1419.48,"body":"of photographers are like, Well,"},{"speaker":"Annemie Tonken","startTime":1416.42,"endTime":1419.48,"body":"what do I have to offer that?"},{"speaker":"Annemie Tonken","startTime":1419.87,"endTime":1422.9,"body":"Other people don't? And I have"},{"speaker":"Annemie Tonken","startTime":1419.87,"endTime":1422.9,"body":"plenty of those limiting"},{"speaker":"Annemie Tonken","startTime":1422.9,"endTime":1426.56,"body":"beliefs, beliefs myself, but my"},{"speaker":"Annemie Tonken","startTime":1422.9,"endTime":1426.56,"body":"question was always like, Well,"},{"speaker":"Annemie Tonken","startTime":1426.56,"endTime":1431.78,"body":"why not me? Like if, if, if not"},{"speaker":"Annemie Tonken","startTime":1426.56,"endTime":1431.78,"body":"me then somebody else? So why"},{"speaker":"Annemie Tonken","startTime":1431.78,"endTime":1436.37,"body":"not me. And I feel like that"},{"speaker":"Annemie Tonken","startTime":1431.78,"endTime":1436.37,"body":"really applies to PR and, and"},{"speaker":"Annemie Tonken","startTime":1436.4,"endTime":1440.45,"body":"news outlets and those kinds of"},{"speaker":"Annemie Tonken","startTime":1436.4,"endTime":1440.45,"body":"things as well. So it's awesome."},{"speaker":"Annemie Tonken","startTime":1440.48,"endTime":1442.88,"body":"Well, Gloria, it's always such a"},{"speaker":"Annemie Tonken","startTime":1440.48,"endTime":1442.88,"body":"pleasure to chat with you. Thank"},{"speaker":"Annemie Tonken","startTime":1442.88,"endTime":1446.15,"body":"you so much for joining me and"},{"speaker":"Annemie Tonken","startTime":1442.88,"endTime":1446.15,"body":"and we'll link all your stuff in"},{"speaker":"Annemie Tonken","startTime":1446.15,"endTime":1448.91,"body":"the show notes. And I'm sure"},{"speaker":"Annemie Tonken","startTime":1446.15,"endTime":1448.91,"body":"we'll have you back on again"},{"speaker":"Annemie Tonken","startTime":1448.91,"endTime":1449.39,"body":"soon."},{"speaker":"Gloria Chou","startTime":1449.51,"endTime":1452.75,"body":"Thank you. All"},{"speaker":"Gloria Chou","startTime":1449.51,"endTime":1452.75,"body":"right, bye. Well, that's"},{"speaker":"Annemie Tonken","startTime":1452.75,"endTime":1454.61,"body":"it for this"},{"speaker":"Annemie Tonken","startTime":1452.75,"endTime":1454.61,"body":"week's episode of This can't be"},{"speaker":"Annemie Tonken","startTime":1454.61,"endTime":1458.69,"body":"that hard. I'll be back Same"},{"speaker":"Annemie Tonken","startTime":1454.61,"endTime":1458.69,"body":"time, same place next week. In"},{"speaker":"Annemie Tonken","startTime":1458.69,"endTime":1461.81,"body":"the meantime, you can find more"},{"speaker":"Annemie Tonken","startTime":1458.69,"endTime":1461.81,"body":"information about this episode,"},{"speaker":"Annemie Tonken","startTime":1461.84,"endTime":1465.32,"body":"along with all the relevant"},{"speaker":"Annemie Tonken","startTime":1461.84,"endTime":1465.32,"body":"links, notes and downloads at"},{"speaker":"Annemie Tonken","startTime":1465.32,"endTime":1469.04,"body":"this can't be that"},{"speaker":"Annemie Tonken","startTime":1465.32,"endTime":1469.04,"body":"hard.com/learn If you liked the"},{"speaker":"Annemie Tonken","startTime":1469.04,"endTime":1472.58,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":1469.04,"endTime":1472.58,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":1472.76,"endTime":1476.42,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":1472.76,"endTime":1476.42,"body":"review in iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":1476.6,"endTime":1480.11,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":1476.6,"endTime":1480.11,"body":"hope you have a fantastic week."}]}