{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":1.319,"endTime":4.319,"body":"Hey guys, I have"},{"speaker":"Annemie Tonken","startTime":1.319,"endTime":4.319,"body":"a special treat for you today."},{"speaker":"Annemie Tonken","startTime":4.349,"endTime":9.929,"body":"My friend and longtime client,"},{"speaker":"Annemie Tonken","startTime":4.349,"endTime":9.929,"body":"Sam Craft is joining me today to"},{"speaker":"Annemie Tonken","startTime":9.929,"endTime":16.799,"body":"talk about her experience as a"},{"speaker":"Annemie Tonken","startTime":9.929,"endTime":16.799,"body":"client when it comes to the"},{"speaker":"Annemie Tonken","startTime":16.799,"endTime":21.779,"body":"concept of a membership. So I,"},{"speaker":"Annemie Tonken","startTime":16.799,"endTime":21.779,"body":"it occurred to me, I was getting"},{"speaker":"Annemie Tonken","startTime":21.779,"endTime":26.009,"body":"a lot of questions about when do"},{"speaker":"Annemie Tonken","startTime":21.779,"endTime":26.009,"body":"you know, maybe I should start a"},{"speaker":"Annemie Tonken","startTime":26.009,"endTime":29.759,"body":"membership, but I'm not really"},{"speaker":"Annemie Tonken","startTime":26.009,"endTime":29.759,"body":"sure I always recommend the end"},{"speaker":"Annemie Tonken","startTime":29.789,"endTime":34.979,"body":"of the like August into"},{"speaker":"Annemie Tonken","startTime":29.789,"endTime":34.979,"body":"September time as a great time"},{"speaker":"Annemie Tonken","startTime":34.979,"endTime":39.029,"body":"to launch a membership. And"},{"speaker":"Annemie Tonken","startTime":34.979,"endTime":39.029,"body":"since that is coming up, if"},{"speaker":"Annemie Tonken","startTime":39.029,"endTime":41.489,"body":"you're listening to this one, it"},{"speaker":"Annemie Tonken","startTime":39.029,"endTime":41.489,"body":"drops. I was trying to think"},{"speaker":"Annemie Tonken","startTime":41.489,"endTime":43.769,"body":"about like, you know, if"},{"speaker":"Annemie Tonken","startTime":41.489,"endTime":43.769,"body":"somebody is on the fence about a"},{"speaker":"Annemie Tonken","startTime":43.769,"endTime":47.129,"body":"membership, maybe having a"},{"speaker":"Annemie Tonken","startTime":43.769,"endTime":47.129,"body":"client who has been in my"},{"speaker":"Annemie Tonken","startTime":47.129,"endTime":50.039,"body":"membership for a while come on"},{"speaker":"Annemie Tonken","startTime":47.129,"endTime":50.039,"body":"the show and talk about her"},{"speaker":"Annemie Tonken","startTime":50.039,"endTime":55.169,"body":"experience, maybe that would be"},{"speaker":"Annemie Tonken","startTime":50.039,"endTime":55.169,"body":"helpful. So I am very excited to"},{"speaker":"Annemie Tonken","startTime":55.169,"endTime":59.609,"body":"share this with you. I want to"},{"speaker":"Annemie Tonken","startTime":55.169,"endTime":59.609,"body":"make one quick caveat or warning"},{"speaker":"Annemie Tonken","startTime":59.639,"endTime":64.409,"body":"you may already have noticed I"},{"speaker":"Annemie Tonken","startTime":59.639,"endTime":64.409,"body":"am not in my normal studio, I am"},{"speaker":"Annemie Tonken","startTime":64.409,"endTime":67.199,"body":"out of town this week, I thought"},{"speaker":"Annemie Tonken","startTime":64.409,"endTime":67.199,"body":"I was going to be back in time"},{"speaker":"Annemie Tonken","startTime":67.199,"endTime":71.789,"body":"to record but it turns out that"},{"speaker":"Annemie Tonken","startTime":67.199,"endTime":71.789,"body":"my trip got extended. And so I"},{"speaker":"Annemie Tonken","startTime":71.789,"endTime":75.149,"body":"don't have my normal. I don't"},{"speaker":"Annemie Tonken","startTime":71.789,"endTime":75.149,"body":"even have my travel mic setup."},{"speaker":"Annemie Tonken","startTime":75.149,"endTime":78.719,"body":"I'm just working with my air"},{"speaker":"Annemie Tonken","startTime":75.149,"endTime":78.719,"body":"pods here. So apologies. The"},{"speaker":"Annemie Tonken","startTime":78.719,"endTime":82.889,"body":"audio quality is not up to its"},{"speaker":"Annemie Tonken","startTime":78.719,"endTime":82.889,"body":"normal par. The thing is, I"},{"speaker":"Annemie Tonken","startTime":82.889,"endTime":87.299,"body":"think that this topic and Sam's"},{"speaker":"Annemie Tonken","startTime":82.889,"endTime":87.299,"body":"valuable time are worth us"},{"speaker":"Annemie Tonken","startTime":87.329,"endTime":91.979,"body":"suffering a little bit on the"},{"speaker":"Annemie Tonken","startTime":87.329,"endTime":91.979,"body":"audio side. Because yeah, unlike"},{"speaker":"Annemie Tonken","startTime":92.009,"endTime":96.569,"body":"a lot of my guests in the"},{"speaker":"Annemie Tonken","startTime":92.009,"endTime":96.569,"body":"photography world who stand to"},{"speaker":"Annemie Tonken","startTime":96.569,"endTime":99.779,"body":"get some sort of like SEO juice"},{"speaker":"Annemie Tonken","startTime":96.569,"endTime":99.779,"body":"or you know, maybe somebody is"},{"speaker":"Annemie Tonken","startTime":99.779,"endTime":102.359,"body":"gonna go listen to their podcast"},{"speaker":"Annemie Tonken","startTime":99.779,"endTime":102.359,"body":"or sign up for a class they"},{"speaker":"Annemie Tonken","startTime":102.359,"endTime":104.789,"body":"teach or something like that."},{"speaker":"Annemie Tonken","startTime":102.359,"endTime":104.789,"body":"Sam's doing this out of the"},{"speaker":"Annemie Tonken","startTime":104.789,"endTime":107.609,"body":"goodness of her heart, I asked"},{"speaker":"Annemie Tonken","startTime":104.789,"endTime":107.609,"body":"her I was like this is a big,"},{"speaker":"Annemie Tonken","startTime":108.479,"endTime":111.509,"body":"it's a big favor to take your"},{"speaker":"Annemie Tonken","startTime":108.479,"endTime":111.509,"body":"time she works full time has two"},{"speaker":"Annemie Tonken","startTime":111.509,"endTime":114.989,"body":"kids. And so anyway, I am really"},{"speaker":"Annemie Tonken","startTime":111.509,"endTime":114.989,"body":"excited to share this"},{"speaker":"Annemie Tonken","startTime":114.989,"endTime":117.779,"body":"conversation, I think you're"},{"speaker":"Annemie Tonken","startTime":114.989,"endTime":117.779,"body":"gonna find it really valuable."},{"speaker":"Annemie Tonken","startTime":117.779,"endTime":123.269,"body":"And if this inspires you to look"},{"speaker":"Annemie Tonken","startTime":117.779,"endTime":123.269,"body":"more closely into starting a"},{"speaker":"Annemie Tonken","startTime":123.269,"endTime":125.879,"body":"membership in your business,"},{"speaker":"Annemie Tonken","startTime":123.269,"endTime":125.879,"body":"remember that I do teach a"},{"speaker":"Annemie Tonken","startTime":125.879,"endTime":131.699,"body":"course called revenue on repeat"},{"speaker":"Annemie Tonken","startTime":125.879,"endTime":131.699,"body":"for exactly that reason. And"},{"speaker":"Annemie Tonken","startTime":131.729,"endTime":133.979,"body":"again, if you are listening to"},{"speaker":"Annemie Tonken","startTime":131.729,"endTime":133.979,"body":"this, when it drops, we are"},{"speaker":"Annemie Tonken","startTime":133.979,"endTime":139.859,"body":"going to be doing a special live"},{"speaker":"Annemie Tonken","startTime":133.979,"endTime":139.859,"body":"sort of launch coaching process"},{"speaker":"Annemie Tonken","startTime":139.889,"endTime":143.759,"body":"called revenue on repeat"},{"speaker":"Annemie Tonken","startTime":139.889,"endTime":143.759,"body":"complete. That is happening in"},{"speaker":"Annemie Tonken","startTime":143.759,"endTime":146.789,"body":"August. If you sign up before,"},{"speaker":"Annemie Tonken","startTime":143.759,"endTime":146.789,"body":"then you will have a front row"},{"speaker":"Annemie Tonken","startTime":146.789,"endTime":152.279,"body":"seat. Welcome to this can't be"},{"speaker":"Annemie Tonken","startTime":146.789,"endTime":152.279,"body":"that hard. My name is Annemie"},{"speaker":"Annemie Tonken","startTime":152.279,"endTime":155.699,"body":"Tonken. And I help photographers"},{"speaker":"Annemie Tonken","startTime":152.279,"endTime":155.699,"body":"run profitable, sustainable"},{"speaker":"Annemie Tonken","startTime":155.699,"endTime":159.839,"body":"businesses that they love. Each"},{"speaker":"Annemie Tonken","startTime":155.699,"endTime":159.839,"body":"week on the podcast, I cover"},{"speaker":"Annemie Tonken","startTime":159.839,"endTime":163.589,"body":"simple, actionable strategies"},{"speaker":"Annemie Tonken","startTime":159.839,"endTime":163.589,"body":"and systems that photographers"},{"speaker":"Annemie Tonken","startTime":163.589,"endTime":167.399,"body":"at every level of experience can"},{"speaker":"Annemie Tonken","startTime":163.589,"endTime":167.399,"body":"use to earn more money in a more"},{"speaker":"Annemie Tonken","startTime":167.399,"endTime":171.089,"body":"sustainable way. Running a"},{"speaker":"Annemie Tonken","startTime":167.399,"endTime":171.089,"body":"photography business doesn't"},{"speaker":"Annemie Tonken","startTime":171.089,"endTime":179.429,"body":"have to be that hard. You can do"},{"speaker":"Annemie Tonken","startTime":171.089,"endTime":179.429,"body":"it. And I can show you how. Hey,"},{"speaker":"Annemie Tonken","startTime":179.429,"endTime":183.059,"body":"Samantha, welcome to this can't"},{"speaker":"Annemie Tonken","startTime":179.429,"endTime":183.059,"body":"be that hard. This is a really"},{"speaker":"Annemie Tonken","startTime":183.059,"endTime":187.319,"body":"big exciting event for me,"},{"speaker":"Annemie Tonken","startTime":183.059,"endTime":187.319,"body":"because in 200 Plus episodes,"},{"speaker":"Annemie Tonken","startTime":187.319,"endTime":191.099,"body":"you are the first one of my"},{"speaker":"Annemie Tonken","startTime":187.319,"endTime":191.099,"body":"photography clients that I have"},{"speaker":"Annemie Tonken","startTime":191.129,"endTime":194.189,"body":"invited onto the podcast. So"},{"speaker":"Annemie Tonken","startTime":191.129,"endTime":194.189,"body":"thank you so much for being"},{"speaker":"Annemie Tonken","startTime":194.189,"endTime":195.299,"body":"here. How are you today?"},{"speaker":"Samantha Krafte","startTime":195.72,"endTime":197.88,"body":"Oh, of course."},{"speaker":"Samantha Krafte","startTime":195.72,"endTime":197.88,"body":"Thank you honor me, I'm doing"},{"speaker":"Samantha Krafte","startTime":197.88,"endTime":200.64,"body":"well. And I'm excited to be"},{"speaker":"Samantha Krafte","startTime":197.88,"endTime":200.64,"body":"here. Thank you for having me."},{"speaker":"Samantha Krafte","startTime":200.73,"endTime":201.33,"body":"How are you?"},{"speaker":"Annemie Tonken","startTime":201.479,"endTime":206.189,"body":"I am good. I"},{"speaker":"Annemie Tonken","startTime":201.479,"endTime":206.189,"body":"said in the intro, I'm out of"},{"speaker":"Annemie Tonken","startTime":206.189,"endTime":211.439,"body":"town. And I did not bring my big"},{"speaker":"Annemie Tonken","startTime":206.189,"endTime":211.439,"body":"like travel mic with me. So the"},{"speaker":"Annemie Tonken","startTime":211.439,"endTime":215.099,"body":"audio quality on my end may be a"},{"speaker":"Annemie Tonken","startTime":211.439,"endTime":215.099,"body":"little bit less than normal. But"},{"speaker":"Annemie Tonken","startTime":215.099,"endTime":218.549,"body":"you sound great. So you'll,"},{"speaker":"Annemie Tonken","startTime":215.099,"endTime":218.549,"body":"you'll make us look good. And I"},{"speaker":"Annemie Tonken","startTime":218.579,"endTime":223.379,"body":"think that this episode is going"},{"speaker":"Annemie Tonken","startTime":218.579,"endTime":223.379,"body":"to be worth the thrown together"},{"speaker":"Annemie Tonken","startTime":223.379,"endTime":227.549,"body":"set up because I am really"},{"speaker":"Annemie Tonken","startTime":223.379,"endTime":227.549,"body":"excited to chat with you. I have"},{"speaker":"Annemie Tonken","startTime":227.549,"endTime":233.009,"body":"been talking a little bit more"},{"speaker":"Annemie Tonken","startTime":227.549,"endTime":233.009,"body":"recently about memberships"},{"speaker":"Annemie Tonken","startTime":233.009,"endTime":237.389,"body":"because we're coming up on the"},{"speaker":"Annemie Tonken","startTime":233.009,"endTime":237.389,"body":"time of year where I recommend"},{"speaker":"Annemie Tonken","startTime":237.389,"endTime":240.419,"body":"that people who are doing"},{"speaker":"Annemie Tonken","startTime":237.389,"endTime":240.419,"body":"memberships are starting"},{"speaker":"Annemie Tonken","startTime":240.419,"endTime":243.959,"body":"memberships in their businesses."},{"speaker":"Annemie Tonken","startTime":240.419,"endTime":243.959,"body":"It's a good like August, before"},{"speaker":"Annemie Tonken","startTime":243.959,"endTime":250.289,"body":"the busy season is really a good"},{"speaker":"Annemie Tonken","startTime":243.959,"endTime":250.289,"body":"time. So I feel like a lot of"},{"speaker":"Annemie Tonken","startTime":250.589,"endTime":254.759,"body":"my, you know, students or people"},{"speaker":"Annemie Tonken","startTime":250.589,"endTime":254.759,"body":"who listen to the podcast, come"},{"speaker":"Annemie Tonken","startTime":254.759,"endTime":257.369,"body":"to me and say, Yeah, I think a"},{"speaker":"Annemie Tonken","startTime":254.759,"endTime":257.369,"body":"membership is a really brilliant"},{"speaker":"Annemie Tonken","startTime":257.369,"endTime":260.279,"body":"idea. I just want to make sure"},{"speaker":"Annemie Tonken","startTime":257.369,"endTime":260.279,"body":"it's the right move for my"},{"speaker":"Annemie Tonken","startTime":260.279,"endTime":264.539,"body":"clients. And that's why I"},{"speaker":"Annemie Tonken","startTime":260.279,"endTime":264.539,"body":"figured I would bring a client"},{"speaker":"Annemie Tonken","startTime":264.539,"endTime":267.239,"body":"on who has been in my"},{"speaker":"Annemie Tonken","startTime":264.539,"endTime":267.239,"body":"membership. I think since the"},{"speaker":"Annemie Tonken","startTime":267.239,"endTime":270.539,"body":"beginning. Right? You joined"},{"speaker":"Annemie Tonken","startTime":267.239,"endTime":270.539,"body":"back in 2017. So soon as your"},{"speaker":"Annemie Tonken","startTime":270.539,"endTime":276.809,"body":"2019 Yeah. So um, so yeah, I"},{"speaker":"Annemie Tonken","startTime":270.539,"endTime":276.809,"body":"feel like this is just it's a"},{"speaker":"Annemie Tonken","startTime":276.809,"endTime":280.499,"body":"good opportunity for to, you"},{"speaker":"Annemie Tonken","startTime":276.809,"endTime":280.499,"body":"know, hear from the other side."},{"speaker":"Annemie Tonken","startTime":281.129,"endTime":285.689,"body":"But let's start let's kind of"},{"speaker":"Annemie Tonken","startTime":281.129,"endTime":285.689,"body":"back up a little bit and how I"},{"speaker":"Annemie Tonken","startTime":285.719,"endTime":287.999,"body":"would love you to introduce"},{"speaker":"Annemie Tonken","startTime":285.719,"endTime":287.999,"body":"yourself and I'd love to talk a"},{"speaker":"Annemie Tonken","startTime":287.999,"endTime":290.459,"body":"little bit about I mean, we've"},{"speaker":"Annemie Tonken","startTime":287.999,"endTime":290.459,"body":"been working together for a long"},{"speaker":"Annemie Tonken","startTime":290.459,"endTime":290.819,"body":"time"},{"speaker":"Samantha Krafte","startTime":290.85,"endTime":293.85,"body":"for over a"},{"speaker":"Samantha Krafte","startTime":290.85,"endTime":293.85,"body":"decade. Actually. I know it's"},{"speaker":"Samantha Krafte","startTime":293.85,"endTime":299.97,"body":"just kind of It's wild. Yeah."},{"speaker":"Samantha Krafte","startTime":293.85,"endTime":299.97,"body":"Well, I'm I'm Sam Craft. So I am"},{"speaker":"Samantha Krafte","startTime":300.0,"endTime":305.1,"body":"started working with anime back"},{"speaker":"Samantha Krafte","startTime":300.0,"endTime":305.1,"body":"in, like engaged in 2012 which"},{"speaker":"Samantha Krafte","startTime":305.1,"endTime":308.49,"body":"is what prompted me reaching out"},{"speaker":"Samantha Krafte","startTime":305.1,"endTime":308.49,"body":"to anime actually another good"},{"speaker":"Samantha Krafte","startTime":308.49,"endTime":313.41,"body":"friend of mine was also engaged"},{"speaker":"Samantha Krafte","startTime":308.49,"endTime":313.41,"body":"and was earlier in the process"},{"speaker":"Samantha Krafte","startTime":313.41,"endTime":316.8,"body":"of looking at photographers. And"},{"speaker":"Samantha Krafte","startTime":313.41,"endTime":316.8,"body":"she was like, if you haven't"},{"speaker":"Samantha Krafte","startTime":316.8,"endTime":320.43,"body":"started yet, you need to call"},{"speaker":"Samantha Krafte","startTime":316.8,"endTime":320.43,"body":"this this person. She calls"},{"speaker":"Samantha Krafte","startTime":320.43,"endTime":325.38,"body":"herself mega pixie need to call"},{"speaker":"Samantha Krafte","startTime":320.43,"endTime":325.38,"body":"her. I was like, Okay, well,"},{"speaker":"Samantha Krafte","startTime":325.53,"endTime":328.71,"body":"thank you. Because researching"},{"speaker":"Samantha Krafte","startTime":325.53,"endTime":328.71,"body":"vendors when you're engaged is a"},{"speaker":"Samantha Krafte","startTime":329.16,"endTime":335.04,"body":"full time job. full time job for"},{"speaker":"Samantha Krafte","startTime":329.16,"endTime":335.04,"body":"sure. Yeah, so reached out. We"},{"speaker":"Samantha Krafte","startTime":335.04,"endTime":339.06,"body":"met at the time your studio was"},{"speaker":"Samantha Krafte","startTime":335.04,"endTime":339.06,"body":"on Foster, you had some really"},{"speaker":"Samantha Krafte","startTime":339.06,"endTime":343.05,"body":"adorable and delicious scones"},{"speaker":"Samantha Krafte","startTime":339.06,"endTime":343.05,"body":"sitting out for my then fiance,"},{"speaker":"Samantha Krafte","startTime":343.05,"endTime":350.04,"body":"Cory and I and we hit it off. We"},{"speaker":"Samantha Krafte","startTime":343.05,"endTime":350.04,"body":"got married in 2013, which you"},{"speaker":"Samantha Krafte","startTime":350.04,"endTime":352.08,"body":"photographed an engagement"},{"speaker":"Samantha Krafte","startTime":350.04,"endTime":352.08,"body":"session, which was really"},{"speaker":"Samantha Krafte","startTime":352.08,"endTime":355.89,"body":"helpful. I am one of those"},{"speaker":"Samantha Krafte","startTime":352.08,"endTime":355.89,"body":"people that doesn't love being"},{"speaker":"Samantha Krafte","startTime":355.89,"endTime":358.86,"body":"on the other side of a camera."},{"speaker":"Samantha Krafte","startTime":355.89,"endTime":358.86,"body":"So it's good practice. And then"},{"speaker":"Samantha Krafte","startTime":359.25,"endTime":363.51,"body":"you've photographed our wedding"},{"speaker":"Samantha Krafte","startTime":359.25,"endTime":363.51,"body":"in November of 2013. So that 10"},{"speaker":"Samantha Krafte","startTime":363.51,"endTime":364.8,"body":"year anniversary is coming up."},{"speaker":"Annemie Tonken","startTime":365.64,"endTime":367.83,"body":"Oh, my goodness,"},{"speaker":"Annemie Tonken","startTime":365.64,"endTime":367.83,"body":"I know. And I for whatever"},{"speaker":"Annemie Tonken","startTime":367.83,"endTime":372.45,"body":"reason, I always remember your"},{"speaker":"Annemie Tonken","startTime":367.83,"endTime":372.45,"body":"anniversary like the date. And"},{"speaker":"Annemie Tonken","startTime":372.51,"endTime":376.38,"body":"every time I think about your"},{"speaker":"Annemie Tonken","startTime":372.51,"endTime":376.38,"body":"wedding, I just think about that"},{"speaker":"Annemie Tonken","startTime":376.5,"endTime":379.98,"body":"rainbow that like magically"},{"speaker":"Annemie Tonken","startTime":376.5,"endTime":379.98,"body":"appeared right after the"},{"speaker":"Annemie Tonken","startTime":379.98,"endTime":384.54,"body":"ceremony when we were doing"},{"speaker":"Annemie Tonken","startTime":379.98,"endTime":384.54,"body":"portraits. Like oh, we'll just"},{"speaker":"Annemie Tonken","startTime":384.54,"endTime":388.23,"body":"have this sort of depth on a on"},{"speaker":"Annemie Tonken","startTime":384.54,"endTime":388.23,"body":"a silver platter. It was truly,"},{"speaker":"Annemie Tonken","startTime":388.68,"endTime":391.23,"body":"it was perfect. It was perfect"},{"speaker":"Annemie Tonken","startTime":388.68,"endTime":391.23,"body":"for you guys. See, we're have"},{"speaker":"Annemie Tonken","startTime":391.23,"endTime":394.2,"body":"such a fun wedding. And such a"},{"speaker":"Annemie Tonken","startTime":391.23,"endTime":394.2,"body":"you guys. It was like the"},{"speaker":"Annemie Tonken","startTime":394.2,"endTime":396.57,"body":"beginning of a relationship that"},{"speaker":"Annemie Tonken","startTime":394.2,"endTime":396.57,"body":"I'm so grateful for"},{"speaker":"Samantha Krafte","startTime":397.56,"endTime":400.62,"body":"us to. And I"},{"speaker":"Samantha Krafte","startTime":397.56,"endTime":400.62,"body":"love that photo with the"},{"speaker":"Samantha Krafte","startTime":400.62,"endTime":402.54,"body":"rainbow. It's up in our bedroom."},{"speaker":"Samantha Krafte","startTime":400.62,"endTime":402.54,"body":"It's I love it."},{"speaker":"Annemie Tonken","startTime":403.77,"endTime":406.41,"body":"I love that."},{"speaker":"Annemie Tonken","startTime":403.77,"endTime":406.41,"body":"Yeah. And then a few years went"},{"speaker":"Annemie Tonken","startTime":406.41,"endTime":411.39,"body":"by and you guys started a"},{"speaker":"Annemie Tonken","startTime":406.41,"endTime":411.39,"body":"family. And as I recall, I feel"},{"speaker":"Annemie Tonken","startTime":411.51,"endTime":415.14,"body":"so I did not do newborn photos"},{"speaker":"Annemie Tonken","startTime":411.51,"endTime":415.14,"body":"and Max, right, that was me did"},{"speaker":"Annemie Tonken","startTime":415.17,"endTime":417.21,"body":"like 10 month photos or"},{"speaker":"Annemie Tonken","startTime":415.17,"endTime":417.21,"body":"something?"},{"speaker":"Samantha Krafte","startTime":417.57,"endTime":422.52,"body":"We did. And"},{"speaker":"Samantha Krafte","startTime":417.57,"endTime":422.52,"body":"that really ties into why? One"},{"speaker":"Samantha Krafte","startTime":422.52,"endTime":425.73,"body":"of the reasons why the yearbook"},{"speaker":"Samantha Krafte","startTime":422.52,"endTime":425.73,"body":"club is so great, because, you"},{"speaker":"Samantha Krafte","startTime":425.73,"endTime":430.08,"body":"know, try trying to have a child"},{"speaker":"Samantha Krafte","startTime":425.73,"endTime":430.08,"body":"and then getting pregnant and"},{"speaker":"Samantha Krafte","startTime":430.08,"endTime":432.6,"body":"going through pregnancy and then"},{"speaker":"Samantha Krafte","startTime":430.08,"endTime":432.6,"body":"planning for their arrival."},{"speaker":"Samantha Krafte","startTime":432.63,"endTime":437.43,"body":"There's a million things to do."},{"speaker":"Samantha Krafte","startTime":432.63,"endTime":437.43,"body":"And newborn photos are a really"},{"speaker":"Samantha Krafte","startTime":437.43,"endTime":441.3,"body":"important piece of a very large"},{"speaker":"Samantha Krafte","startTime":437.43,"endTime":441.3,"body":"puzzle. And there was just a lot"},{"speaker":"Samantha Krafte","startTime":441.3,"endTime":444.99,"body":"of overwhelming things going on"},{"speaker":"Samantha Krafte","startTime":441.3,"endTime":444.99,"body":"at the time. And so I just"},{"speaker":"Samantha Krafte","startTime":444.99,"endTime":450.0,"body":"never, I never remembered to"},{"speaker":"Samantha Krafte","startTime":444.99,"endTime":450.0,"body":"schedule those. And you bring a"},{"speaker":"Samantha Krafte","startTime":450.0,"endTime":454.38,"body":"newborn home and like, again,"},{"speaker":"Samantha Krafte","startTime":450.0,"endTime":454.38,"body":"you're I tell everybody that the"},{"speaker":"Samantha Krafte","startTime":454.38,"endTime":457.2,"body":"first two weeks is like one long"},{"speaker":"Samantha Krafte","startTime":454.38,"endTime":457.2,"body":"day, right? And like you want to"},{"speaker":"Samantha Krafte","startTime":457.2,"endTime":461.46,"body":"get the photos done sometime in"},{"speaker":"Samantha Krafte","startTime":457.2,"endTime":461.46,"body":"that very long, exhausting and"},{"speaker":"Samantha Krafte","startTime":461.46,"endTime":468.36,"body":"magical day. We ended up having"},{"speaker":"Samantha Krafte","startTime":461.46,"endTime":468.36,"body":"a friend that was early in her"},{"speaker":"Samantha Krafte","startTime":468.36,"endTime":472.62,"body":"photography career come over and"},{"speaker":"Samantha Krafte","startTime":468.36,"endTime":472.62,"body":"took some pictures. It was super"},{"speaker":"Samantha Krafte","startTime":472.62,"endTime":476.91,"body":"chaotic. She hadn't done baby"},{"speaker":"Samantha Krafte","startTime":472.62,"endTime":476.91,"body":"photos before. And yeah, I"},{"speaker":"Samantha Krafte","startTime":476.91,"endTime":480.09,"body":"remember coming out of that"},{"speaker":"Samantha Krafte","startTime":476.91,"endTime":480.09,"body":"really bummed. And I was like, I"},{"speaker":"Samantha Krafte","startTime":480.09,"endTime":483.09,"body":"really needed to call on me. And"},{"speaker":"Samantha Krafte","startTime":480.09,"endTime":483.09,"body":"I reached out to you shortly"},{"speaker":"Samantha Krafte","startTime":483.09,"endTime":487.62,"body":"after. And I was like I missed"},{"speaker":"Samantha Krafte","startTime":483.09,"endTime":487.62,"body":"the boat on the newborn session."},{"speaker":"Samantha Krafte","startTime":487.65,"endTime":489.78,"body":"It's probably going to be a"},{"speaker":"Samantha Krafte","startTime":487.65,"endTime":489.78,"body":"while before I'm really like"},{"speaker":"Samantha Krafte","startTime":489.78,"endTime":492.63,"body":"camera ready. And you"},{"speaker":"Samantha Krafte","startTime":489.78,"endTime":492.63,"body":"recommended you're like 10"},{"speaker":"Samantha Krafte","startTime":492.63,"endTime":496.5,"body":"months is my favorite time."},{"speaker":"Samantha Krafte","startTime":492.63,"endTime":496.5,"body":"There's my favorite. Cute. And"},{"speaker":"Samantha Krafte","startTime":496.5,"endTime":499.74,"body":"yeah, so I was like, let's do"},{"speaker":"Samantha Krafte","startTime":496.5,"endTime":499.74,"body":"it. Let's let's pick the date."},{"speaker":"Samantha Krafte","startTime":499.8,"endTime":502.77,"body":"And so that's when you got to"},{"speaker":"Samantha Krafte","startTime":499.8,"endTime":502.77,"body":"meet Max for the first time."},{"speaker":"Annemie Tonken","startTime":502.83,"endTime":507.57,"body":"I love it. And"},{"speaker":"Annemie Tonken","startTime":502.83,"endTime":507.57,"body":"yeah, it was a gorgeous day. And"},{"speaker":"Annemie Tonken","startTime":507.6,"endTime":510.36,"body":"you we went and played at the"},{"speaker":"Annemie Tonken","startTime":507.6,"endTime":510.36,"body":"park and yeah, that was super"},{"speaker":"Annemie Tonken","startTime":510.36,"endTime":516.42,"body":"fun. And I have we you have"},{"speaker":"Annemie Tonken","startTime":510.36,"endTime":516.42,"body":"grown your family since then we"},{"speaker":"Annemie Tonken","startTime":516.42,"endTime":520.62,"body":"have now you have two boys. But"},{"speaker":"Annemie Tonken","startTime":516.42,"endTime":520.62,"body":"in between, I guess it was in"},{"speaker":"Annemie Tonken","startTime":520.62,"endTime":524.07,"body":"between Max and Frank. Right. I"},{"speaker":"Annemie Tonken","startTime":520.62,"endTime":524.07,"body":"that was when I launched the"},{"speaker":"Annemie Tonken","startTime":524.07,"endTime":527.73,"body":"yearbook club. The membership"},{"speaker":"Annemie Tonken","startTime":524.07,"endTime":527.73,"body":"option one was born, he was"},{"speaker":"Annemie Tonken","startTime":527.73,"endTime":530.67,"body":"winter of 29 or 2020. It was"},{"speaker":"Annemie Tonken","startTime":527.73,"endTime":530.67,"body":"March"},{"speaker":"Samantha Krafte","startTime":530.669,"endTime":535.109,"body":"2020. Oh, march"},{"speaker":"Samantha Krafte","startTime":530.669,"endTime":535.109,"body":"20. Right. We that the world? Of"},{"speaker":"Samantha Krafte","startTime":535.109,"endTime":535.619,"body":"course."},{"speaker":"Annemie Tonken","startTime":536.04,"endTime":538.95,"body":"They're like,"},{"speaker":"Annemie Tonken","startTime":536.04,"endTime":538.95,"body":"Oh, my goodness. Yeah, that was"},{"speaker":"Annemie Tonken","startTime":539.43,"endTime":543.96,"body":"a memorable time. Right. And so"},{"speaker":"Annemie Tonken","startTime":539.43,"endTime":543.96,"body":"I had started my membership,"},{"speaker":"Annemie Tonken","startTime":544.2,"endTime":548.82,"body":"August of 2019. Little did I"},{"speaker":"Annemie Tonken","startTime":544.2,"endTime":548.82,"body":"know how much that was going to"},{"speaker":"Annemie Tonken","startTime":548.82,"endTime":553.56,"body":"save me and my business when the"},{"speaker":"Annemie Tonken","startTime":548.82,"endTime":553.56,"body":"pandemic hit, especially at that"},{"speaker":"Annemie Tonken","startTime":553.56,"endTime":558.66,"body":"point as a single parent, single"},{"speaker":"Annemie Tonken","startTime":553.56,"endTime":558.66,"body":"income and, and a lot of my"},{"speaker":"Annemie Tonken","startTime":558.66,"endTime":561.6,"body":"photography friends just had no"},{"speaker":"Annemie Tonken","startTime":558.66,"endTime":561.6,"body":"income for a fair amount of"},{"speaker":"Annemie Tonken","startTime":561.6,"endTime":564.57,"body":"time. While you know, people"},{"speaker":"Annemie Tonken","startTime":561.6,"endTime":564.57,"body":"were deciding whether they were"},{"speaker":"Annemie Tonken","startTime":564.57,"endTime":567.39,"body":"comfortable having sessions and"},{"speaker":"Annemie Tonken","startTime":564.57,"endTime":567.39,"body":"all that sort of thing. So that"},{"speaker":"Annemie Tonken","startTime":567.39,"endTime":572.91,"body":"was helpful for me. But I also"},{"speaker":"Annemie Tonken","startTime":567.39,"endTime":572.91,"body":"that, during that period, I feel"},{"speaker":"Annemie Tonken","startTime":572.91,"endTime":576.12,"body":"like you may have been the first"},{"speaker":"Annemie Tonken","startTime":572.91,"endTime":576.12,"body":"I went and did like a newborn"},{"speaker":"Annemie Tonken","startTime":576.15,"endTime":580.14,"body":"Mini. So one of the benefits"},{"speaker":"Annemie Tonken","startTime":576.15,"endTime":580.14,"body":"that I offer members is the"},{"speaker":"Annemie Tonken","startTime":580.17,"endTime":583.92,"body":"option to add on like a mini"},{"speaker":"Annemie Tonken","startTime":580.17,"endTime":583.92,"body":"session at any time. That's just"},{"speaker":"Annemie Tonken","startTime":583.95,"endTime":587.25,"body":"a one off and it's just like we"},{"speaker":"Annemie Tonken","startTime":583.95,"endTime":587.25,"body":"can do it at your house. It's"},{"speaker":"Annemie Tonken","startTime":587.25,"endTime":590.28,"body":"not like a standard mini"},{"speaker":"Annemie Tonken","startTime":587.25,"endTime":590.28,"body":"session. And I only offer that"},{"speaker":"Annemie Tonken","startTime":590.28,"endTime":593.76,"body":"to my members but you because we"},{"speaker":"Annemie Tonken","startTime":590.28,"endTime":593.76,"body":"couldn't do like a standard"},{"speaker":"Annemie Tonken","startTime":594.12,"endTime":597.3,"body":"newborn in home session. I just"},{"speaker":"Annemie Tonken","startTime":594.12,"endTime":597.3,"body":"came over and we did a mini"},{"speaker":"Annemie Tonken","startTime":597.3,"endTime":599.37,"body":"session in your yard right?"},{"speaker":"Samantha Krafte","startTime":599.52,"endTime":602.22,"body":"Yeah. And we"},{"speaker":"Samantha Krafte","startTime":599.52,"endTime":602.22,"body":"had our ear like long lens on"},{"speaker":"Samantha Krafte","startTime":602.22,"endTime":604.62,"body":"and you were like on the other"},{"speaker":"Samantha Krafte","startTime":602.22,"endTime":604.62,"body":"side of the cul de sac. And"},{"speaker":"Samantha Krafte","startTime":604.8,"endTime":609.09,"body":"yeah, we had been we had already"},{"speaker":"Samantha Krafte","startTime":604.8,"endTime":609.09,"body":"done in between that time we did"},{"speaker":"Samantha Krafte","startTime":609.09,"endTime":611.49,"body":"several sessions. I remember we"},{"speaker":"Samantha Krafte","startTime":609.09,"endTime":611.49,"body":"did like, yeah, Thursday session"},{"speaker":"Samantha Krafte","startTime":611.49,"endTime":614.55,"body":"with Max. Yeah, yeah, we had"},{"speaker":"Samantha Krafte","startTime":611.49,"endTime":614.55,"body":"started the membership. And"},{"speaker":"Samantha Krafte","startTime":615.03,"endTime":618.99,"body":"honestly, if that was not in"},{"speaker":"Samantha Krafte","startTime":615.03,"endTime":618.99,"body":"place, there's probably no way"},{"speaker":"Samantha Krafte","startTime":619.02,"endTime":623.31,"body":"that I would have proactively"},{"speaker":"Samantha Krafte","startTime":619.02,"endTime":623.31,"body":"scheduled a newborn photo shoot"},{"speaker":"Samantha Krafte","startTime":623.31,"endTime":628.02,"body":"in March or early April of"},{"speaker":"Samantha Krafte","startTime":623.31,"endTime":628.02,"body":"2020 2020. Because we had known"},{"speaker":"Samantha Krafte","startTime":628.02,"endTime":631.11,"body":"you for so long. And this was"},{"speaker":"Samantha Krafte","startTime":628.02,"endTime":631.11,"body":"already something that we were"},{"speaker":"Samantha Krafte","startTime":631.11,"endTime":635.37,"body":"paying for. I would have missed"},{"speaker":"Samantha Krafte","startTime":631.11,"endTime":635.37,"body":"my second opportunity to get"},{"speaker":"Samantha Krafte","startTime":635.37,"endTime":640.56,"body":"newborn photos in place. And,"},{"speaker":"Samantha Krafte","startTime":635.37,"endTime":640.56,"body":"yeah, we did that session"},{"speaker":"Samantha Krafte","startTime":640.56,"endTime":643.74,"body":"outside. And then, when he was a"},{"speaker":"Samantha Krafte","startTime":640.56,"endTime":643.74,"body":"little bit older, we did a"},{"speaker":"Samantha Krafte","startTime":643.74,"endTime":649.08,"body":"second session where you were"},{"speaker":"Samantha Krafte","startTime":643.74,"endTime":649.08,"body":"actually able to come in to him"},{"speaker":"Samantha Krafte","startTime":649.08,"endTime":652.02,"body":"and yeah, we did some more"},{"speaker":"Samantha Krafte","startTime":649.08,"endTime":652.02,"body":"photos."},{"speaker":"Annemie Tonken","startTime":652.14,"endTime":654.18,"body":"Yeah, that was I"},{"speaker":"Annemie Tonken","startTime":652.14,"endTime":654.18,"body":"mean, it was a weird time,"},{"speaker":"Annemie Tonken","startTime":654.21,"endTime":658.59,"body":"obviously, for all the different"},{"speaker":"Annemie Tonken","startTime":654.21,"endTime":658.59,"body":"reasons. But you were not the"},{"speaker":"Annemie Tonken","startTime":658.59,"endTime":661.47,"body":"only one, I had another client"},{"speaker":"Annemie Tonken","startTime":658.59,"endTime":661.47,"body":"who was due right around that"},{"speaker":"Annemie Tonken","startTime":661.47,"endTime":664.77,"body":"time. And so it was a little bit"},{"speaker":"Annemie Tonken","startTime":661.47,"endTime":664.77,"body":"later. And I did the same thing"},{"speaker":"Annemie Tonken","startTime":664.77,"endTime":667.62,"body":"with her where initially, I"},{"speaker":"Annemie Tonken","startTime":664.77,"endTime":667.62,"body":"think she had planned to have"},{"speaker":"Annemie Tonken","startTime":667.62,"endTime":671.31,"body":"her family session, like her"},{"speaker":"Annemie Tonken","startTime":667.62,"endTime":671.31,"body":"full session for the membership."},{"speaker":"Annemie Tonken","startTime":672.15,"endTime":675.06,"body":"Be the newborn session, and then"},{"speaker":"Annemie Tonken","startTime":672.15,"endTime":675.06,"body":"she was like, let's just do the"},{"speaker":"Annemie Tonken","startTime":675.06,"endTime":678.78,"body":"mini session, and we push the"},{"speaker":"Annemie Tonken","startTime":675.06,"endTime":678.78,"body":"other session later. So, you"},{"speaker":"Annemie Tonken","startTime":678.78,"endTime":681.15,"body":"know, it's kind of nice, because"},{"speaker":"Annemie Tonken","startTime":678.78,"endTime":681.15,"body":"there's that flexibility built"},{"speaker":"Annemie Tonken","startTime":681.15,"endTime":684.12,"body":"in, and we're not having to go"},{"speaker":"Annemie Tonken","startTime":681.15,"endTime":684.12,"body":"back and forth. And because it"},{"speaker":"Annemie Tonken","startTime":684.12,"endTime":687.51,"body":"was already planned for we made"},{"speaker":"Annemie Tonken","startTime":684.12,"endTime":687.51,"body":"it happen at a time when maybe"},{"speaker":"Annemie Tonken","startTime":687.51,"endTime":691.14,"body":"we wouldn't have otherwise. So"},{"speaker":"Annemie Tonken","startTime":687.51,"endTime":691.14,"body":"yeah, I do you feel like that"},{"speaker":"Annemie Tonken","startTime":691.14,"endTime":694.02,"body":"was I'm glad. I'm glad that we"},{"speaker":"Annemie Tonken","startTime":691.14,"endTime":694.02,"body":"were able to do that with brain"},{"speaker":"Annemie Tonken","startTime":694.08,"endTime":697.71,"body":"in specially since we missed it"},{"speaker":"Annemie Tonken","startTime":694.08,"endTime":697.71,"body":"with that with Max. But"},{"speaker":"Annemie Tonken","startTime":698.25,"endTime":700.62,"body":"oftentimes it goes the other way"},{"speaker":"Annemie Tonken","startTime":698.25,"endTime":700.62,"body":"where you get it with the first"},{"speaker":"Annemie Tonken","startTime":700.62,"endTime":703.17,"body":"kid and then you're like, second"},{"speaker":"Annemie Tonken","startTime":700.62,"endTime":703.17,"body":"kid, I've got too much going on."},{"speaker":"Samantha Krafte","startTime":704.7,"endTime":707.37,"body":"Which isn't the"},{"speaker":"Samantha Krafte","startTime":704.7,"endTime":707.37,"body":"case, honestly, if Yeah, the"},{"speaker":"Samantha Krafte","startTime":707.37,"endTime":710.46,"body":"membership wasn't in place, kind"},{"speaker":"Samantha Krafte","startTime":707.37,"endTime":710.46,"body":"of autopilot for me."},{"speaker":"Annemie Tonken","startTime":711.57,"endTime":715.11,"body":"Yeah. So talk to"},{"speaker":"Annemie Tonken","startTime":711.57,"endTime":715.11,"body":"me about when I launched the"},{"speaker":"Annemie Tonken","startTime":715.11,"endTime":717.81,"body":"membership. This was I mean,"},{"speaker":"Annemie Tonken","startTime":715.11,"endTime":717.81,"body":"obviously, none of the pandemic"},{"speaker":"Annemie Tonken","startTime":717.81,"endTime":722.37,"body":"stuff was planned for but um,"},{"speaker":"Annemie Tonken","startTime":717.81,"endTime":722.37,"body":"what do you remember about that"},{"speaker":"Annemie Tonken","startTime":722.52,"endTime":726.27,"body":"process about what I how I did"},{"speaker":"Annemie Tonken","startTime":722.52,"endTime":726.27,"body":"it, or what I said or anything"},{"speaker":"Annemie Tonken","startTime":726.27,"endTime":729.87,"body":"like that? If you if you"},{"speaker":"Annemie Tonken","startTime":726.27,"endTime":729.87,"body":"remember that made you feel like"},{"speaker":"Annemie Tonken","startTime":729.9,"endTime":731.76,"body":"Yep, let's sign you know, Sign"},{"speaker":"Annemie Tonken","startTime":729.9,"endTime":731.76,"body":"me up."},{"speaker":"Samantha Krafte","startTime":731.82,"endTime":737.31,"body":"Yeah, well,"},{"speaker":"Samantha Krafte","startTime":731.82,"endTime":737.31,"body":"life is busy, right. And so"},{"speaker":"Samantha Krafte","startTime":737.79,"endTime":741.36,"body":"while after the max newborn"},{"speaker":"Samantha Krafte","startTime":737.79,"endTime":741.36,"body":"experience, I kind of learned my"},{"speaker":"Samantha Krafte","startTime":741.36,"endTime":745.11,"body":"lesson and tried to prioritize"},{"speaker":"Samantha Krafte","startTime":741.36,"endTime":745.11,"body":"reaching out to you on a regular"},{"speaker":"Samantha Krafte","startTime":745.11,"endTime":750.54,"body":"basis to schedule sessions."},{"speaker":"Samantha Krafte","startTime":745.11,"endTime":750.54,"body":"Usually it was reactive, like,"},{"speaker":"Samantha Krafte","startTime":750.54,"endTime":753.39,"body":"you would send an email like,"},{"speaker":"Samantha Krafte","startTime":750.54,"endTime":753.39,"body":"hey, Mother's Day, special, and"},{"speaker":"Samantha Krafte","startTime":753.39,"endTime":755.49,"body":"I'd be like, Oh, we shouldn't do"},{"speaker":"Samantha Krafte","startTime":753.39,"endTime":755.49,"body":"that. I want pictures with Max,"},{"speaker":"Samantha Krafte","startTime":755.49,"endTime":758.73,"body":"you know, and, and I needed"},{"speaker":"Samantha Krafte","startTime":755.49,"endTime":758.73,"body":"something to like, prompt me to"},{"speaker":"Samantha Krafte","startTime":758.73,"endTime":762.51,"body":"remember, hey, family pictures"},{"speaker":"Samantha Krafte","startTime":758.73,"endTime":762.51,"body":"are important to you, you want"},{"speaker":"Samantha Krafte","startTime":762.51,"endTime":769.5,"body":"to get those on the calendar."},{"speaker":"Samantha Krafte","startTime":762.51,"endTime":769.5,"body":"And I also am horrible at than"},{"speaker":"Samantha Krafte","startTime":769.5,"endTime":774.84,"body":"making prints of those photos."},{"speaker":"Samantha Krafte","startTime":769.5,"endTime":774.84,"body":"I'll make them for grandparents."},{"speaker":"Samantha Krafte","startTime":774.84,"endTime":779.25,"body":"But you know, really taking the"},{"speaker":"Samantha Krafte","startTime":774.84,"endTime":779.25,"body":"time to put together a beautiful"},{"speaker":"Samantha Krafte","startTime":779.25,"endTime":783.06,"body":"photo album is something that"},{"speaker":"Samantha Krafte","startTime":779.25,"endTime":783.06,"body":"again, well intentioned, never"},{"speaker":"Samantha Krafte","startTime":783.06,"endTime":785.88,"body":"got around for it. And so I"},{"speaker":"Samantha Krafte","startTime":783.06,"endTime":785.88,"body":"remember reading your email,"},{"speaker":"Samantha Krafte","startTime":785.88,"endTime":789.36,"body":"when you were explaining the"},{"speaker":"Samantha Krafte","startTime":785.88,"endTime":789.36,"body":"yearbook club, it was laying all"},{"speaker":"Samantha Krafte","startTime":789.36,"endTime":793.71,"body":"that out, like foolproof for me"},{"speaker":"Samantha Krafte","startTime":789.36,"endTime":793.71,"body":"in my life, it just felt like"},{"speaker":"Samantha Krafte","startTime":793.71,"endTime":797.04,"body":"you were like, here, let me hand"},{"speaker":"Samantha Krafte","startTime":793.71,"endTime":797.04,"body":"you all do all the work, you"},{"speaker":"Samantha Krafte","startTime":797.04,"endTime":800.79,"body":"just need to pick out outfits"},{"speaker":"Samantha Krafte","startTime":797.04,"endTime":800.79,"body":"for your family and, and show"},{"speaker":"Samantha Krafte","startTime":800.79,"endTime":806.31,"body":"up. And that's exactly what I"},{"speaker":"Samantha Krafte","startTime":800.79,"endTime":806.31,"body":"needed to just kind of take that"},{"speaker":"Samantha Krafte","startTime":806.31,"endTime":811.56,"body":"off my plate of all of the"},{"speaker":"Samantha Krafte","startTime":806.31,"endTime":811.56,"body":"things as a, you know, working"},{"speaker":"Samantha Krafte","startTime":811.59,"endTime":814.5,"body":"parent, you have to schedule"},{"speaker":"Samantha Krafte","startTime":811.59,"endTime":814.5,"body":"doctor appointments and vet"},{"speaker":"Samantha Krafte","startTime":814.5,"endTime":819.48,"body":"appointments and camp in school"},{"speaker":"Samantha Krafte","startTime":814.5,"endTime":819.48,"body":"and all those things. It was"},{"speaker":"Samantha Krafte","startTime":819.48,"endTime":822.93,"body":"like, Hey, I'm going to check"},{"speaker":"Samantha Krafte","startTime":819.48,"endTime":822.93,"body":"that box for you. And not only"},{"speaker":"Samantha Krafte","startTime":822.93,"endTime":826.11,"body":"will I do sessions with you and"},{"speaker":"Samantha Krafte","startTime":822.93,"endTime":826.11,"body":"your family studio portraits of"},{"speaker":"Samantha Krafte","startTime":826.11,"endTime":829.8,"body":"your children, you have these"},{"speaker":"Samantha Krafte","startTime":826.11,"endTime":829.8,"body":"discounted mini sessions for"},{"speaker":"Samantha Krafte","startTime":829.8,"endTime":833.46,"body":"life events as needed, if you'd"},{"speaker":"Samantha Krafte","startTime":829.8,"endTime":833.46,"body":"like I can also put together a"},{"speaker":"Samantha Krafte","startTime":833.46,"endTime":836.91,"body":"yearbook for you with all those"},{"speaker":"Samantha Krafte","startTime":833.46,"endTime":836.91,"body":"pictures, and I can help design"},{"speaker":"Samantha Krafte","startTime":836.91,"endTime":839.58,"body":"it if you want and have it"},{"speaker":"Samantha Krafte","startTime":836.91,"endTime":839.58,"body":"delivered to your home like"},{"speaker":"Samantha Krafte","startTime":839.61,"endTime":842.61,"body":"yeah, I was pretty sold by that."},{"speaker":"Annemie Tonken","startTime":845.22,"endTime":847.29,"body":"Yeah, so for"},{"speaker":"Annemie Tonken","startTime":845.22,"endTime":847.29,"body":"those of you who may be"},{"speaker":"Annemie Tonken","startTime":847.29,"endTime":851.04,"body":"listening who don't know, the"},{"speaker":"Annemie Tonken","startTime":847.29,"endTime":851.04,"body":"way that I set up my"},{"speaker":"Annemie Tonken","startTime":851.04,"endTime":854.49,"body":"memberships, there are three"},{"speaker":"Annemie Tonken","startTime":851.04,"endTime":854.49,"body":"sort of tier options. You can"},{"speaker":"Annemie Tonken","startTime":854.49,"endTime":858.69,"body":"just sign up for a session every"},{"speaker":"Annemie Tonken","startTime":854.49,"endTime":858.69,"body":"year. It includes the session"},{"speaker":"Annemie Tonken","startTime":858.69,"endTime":863.97,"body":"and some print credit. You can"},{"speaker":"Annemie Tonken","startTime":858.69,"endTime":863.97,"body":"sign up for a session plus an"},{"speaker":"Annemie Tonken","startTime":863.97,"endTime":867.12,"body":"add on studio session for kids"},{"speaker":"Annemie Tonken","startTime":863.97,"endTime":867.12,"body":"so they're kind of like an"},{"speaker":"Annemie Tonken","startTime":867.12,"endTime":871.77,"body":"alternative to school pictures."},{"speaker":"Annemie Tonken","startTime":867.12,"endTime":871.77,"body":"Or you can sign up for one that"},{"speaker":"Annemie Tonken","startTime":871.77,"endTime":876.27,"body":"includes both of those things"},{"speaker":"Annemie Tonken","startTime":871.77,"endTime":876.27,"body":"and a an album every year. So"},{"speaker":"Annemie Tonken","startTime":876.3,"endTime":883.47,"body":"Sam is part of that third tier"},{"speaker":"Annemie Tonken","startTime":876.3,"endTime":883.47,"body":"and we have made now on to three"},{"speaker":"Samantha Krafte","startTime":883.5,"endTime":886.14,"body":"albums. two"},{"speaker":"Samantha Krafte","startTime":883.5,"endTime":886.14,"body":"albums. Yeah, coming up on the"},{"speaker":"Samantha Krafte","startTime":886.14,"endTime":887.76,"body":"third one downstairs. Yeah."},{"speaker":"Annemie Tonken","startTime":888.299,"endTime":892.409,"body":"I love that"},{"speaker":"Annemie Tonken","startTime":888.299,"endTime":892.409,"body":"albums are my favorite way for"},{"speaker":"Annemie Tonken","startTime":892.409,"endTime":895.439,"body":"families to I mean, I love"},{"speaker":"Annemie Tonken","startTime":892.409,"endTime":895.439,"body":"printed photos on the walls like"},{"speaker":"Annemie Tonken","startTime":895.439,"endTime":899.009,"body":"I think they're great, but we"},{"speaker":"Annemie Tonken","startTime":895.439,"endTime":899.009,"body":"all have limited wall space to"},{"speaker":"Annemie Tonken","startTime":899.009,"endTime":903.509,"body":"some degree and I mean, in my"},{"speaker":"Annemie Tonken","startTime":899.009,"endTime":903.509,"body":"own life, I have a lot of non"},{"speaker":"Annemie Tonken","startTime":903.809,"endTime":907.979,"body":"photography, art on the walls"},{"speaker":"Annemie Tonken","startTime":903.809,"endTime":907.979,"body":"and an eye, it's just the way"},{"speaker":"Annemie Tonken","startTime":907.979,"endTime":911.609,"body":"that I have some photos that I"},{"speaker":"Annemie Tonken","startTime":907.979,"endTime":911.609,"body":"really like other kinds of art"},{"speaker":"Annemie Tonken","startTime":911.639,"endTime":915.119,"body":"as well. And if I were to print"},{"speaker":"Annemie Tonken","startTime":911.639,"endTime":915.119,"body":"as many photos as I took or"},{"speaker":"Annemie Tonken","startTime":915.119,"endTime":917.699,"body":"photos from every stage of my"},{"speaker":"Annemie Tonken","startTime":915.119,"endTime":917.699,"body":"family's life and put them all"},{"speaker":"Annemie Tonken","startTime":918.839,"endTime":922.859,"body":"in my small house, I would I"},{"speaker":"Annemie Tonken","startTime":918.839,"endTime":922.859,"body":"would run out. So that's my, I"},{"speaker":"Annemie Tonken","startTime":922.859,"endTime":926.519,"body":"just feel like albums are such a"},{"speaker":"Annemie Tonken","startTime":922.859,"endTime":926.519,"body":"great way to like, sit down and"},{"speaker":"Annemie Tonken","startTime":926.519,"endTime":929.639,"body":"enjoy your photos. So that was"},{"speaker":"Annemie Tonken","startTime":926.519,"endTime":929.639,"body":"that was why I chose to make"},{"speaker":"Annemie Tonken","startTime":929.639,"endTime":934.079,"body":"that kind of the, the aspiration"},{"speaker":"Annemie Tonken","startTime":929.639,"endTime":934.079,"body":"like it is my aspiration as much"},{"speaker":"Annemie Tonken","startTime":934.079,"endTime":937.319,"body":"as anybody else's to have like a"},{"speaker":"Annemie Tonken","startTime":934.079,"endTime":937.319,"body":"shelf full of books that kind of"},{"speaker":"Annemie Tonken","startTime":937.319,"endTime":938.069,"body":"span the years."},{"speaker":"Samantha Krafte","startTime":938.16,"endTime":941.73,"body":"We love them."},{"speaker":"Samantha Krafte","startTime":938.16,"endTime":941.73,"body":"And we do the only photography"},{"speaker":"Samantha Krafte","startTime":941.76,"endTime":944.88,"body":"on our walls are all photos that"},{"speaker":"Samantha Krafte","startTime":941.76,"endTime":944.88,"body":"you've taken. Now that I'm"},{"speaker":"Samantha Krafte","startTime":944.88,"endTime":947.28,"body":"thinking about it, we have some"},{"speaker":"Samantha Krafte","startTime":944.88,"endTime":947.28,"body":"non photography, art on the"},{"speaker":"Samantha Krafte","startTime":947.28,"endTime":951.24,"body":"walls as well. But in our family"},{"speaker":"Samantha Krafte","startTime":947.28,"endTime":951.24,"body":"room, we have a series of photos"},{"speaker":"Samantha Krafte","startTime":951.27,"endTime":954.24,"body":"that from like that first"},{"speaker":"Samantha Krafte","startTime":951.27,"endTime":954.24,"body":"engagement session you did and"},{"speaker":"Samantha Krafte","startTime":954.24,"endTime":958.11,"body":"then just like a little photo"},{"speaker":"Samantha Krafte","startTime":954.24,"endTime":958.11,"body":"from each session leading up to"},{"speaker":"Samantha Krafte","startTime":958.11,"endTime":962.58,"body":"the last one. But whenever we"},{"speaker":"Samantha Krafte","startTime":958.11,"endTime":962.58,"body":"have company, they their comment"},{"speaker":"Samantha Krafte","startTime":962.58,"endTime":965.55,"body":"on those photos. And it always"},{"speaker":"Samantha Krafte","startTime":962.58,"endTime":965.55,"body":"prompts me to be like, do you"},{"speaker":"Samantha Krafte","startTime":965.55,"endTime":969.18,"body":"want to see the yearbooks like"},{"speaker":"Samantha Krafte","startTime":965.55,"endTime":969.18,"body":"we have way more of those. And"},{"speaker":"Samantha Krafte","startTime":969.18,"endTime":972.24,"body":"so friends will they just love"},{"speaker":"Samantha Krafte","startTime":969.18,"endTime":972.24,"body":"to like flip through those,"},{"speaker":"Annemie Tonken","startTime":972.27,"endTime":974.31,"body":"you know, on the"},{"speaker":"Annemie Tonken","startTime":972.27,"endTime":974.31,"body":"couch while we're hanging out."},{"speaker":"Annemie Tonken","startTime":974.31,"endTime":978.48,"body":"And so they're quite the"},{"speaker":"Annemie Tonken","startTime":974.31,"endTime":978.48,"body":"conversation piece. Well, and I"},{"speaker":"Annemie Tonken","startTime":978.48,"endTime":980.85,"body":"always when I'm talking to other"},{"speaker":"Annemie Tonken","startTime":978.48,"endTime":980.85,"body":"photographers, and teaching them"},{"speaker":"Annemie Tonken","startTime":980.85,"endTime":985.23,"body":"like physical products are one"},{"speaker":"Annemie Tonken","startTime":980.85,"endTime":985.23,"body":"of your best marketing tools"},{"speaker":"Annemie Tonken","startTime":985.23,"endTime":987.99,"body":"because of exactly what you're"},{"speaker":"Annemie Tonken","startTime":985.23,"endTime":987.99,"body":"saying right now, like, somebody"},{"speaker":"Annemie Tonken","startTime":987.99,"endTime":990.9,"body":"comes over to your house? Sure."},{"speaker":"Annemie Tonken","startTime":987.99,"endTime":990.9,"body":"If you post something on"},{"speaker":"Annemie Tonken","startTime":990.9,"endTime":994.26,"body":"Facebook, or on Instagram, does"},{"speaker":"Annemie Tonken","startTime":990.9,"endTime":994.26,"body":"anybody even use Facebook"},{"speaker":"Annemie Tonken","startTime":994.26,"endTime":996.72,"body":"anymore, if you post something"},{"speaker":"Annemie Tonken","startTime":994.26,"endTime":996.72,"body":"on Instagram, and your friend is"},{"speaker":"Annemie Tonken","startTime":996.72,"endTime":999.24,"body":"like, Oh, your photos are"},{"speaker":"Annemie Tonken","startTime":996.72,"endTime":999.24,"body":"beautiful, who took them like"},{"speaker":"Annemie Tonken","startTime":999.24,"endTime":1002.18,"body":"that can be a good marketing."},{"speaker":"Annemie Tonken","startTime":999.24,"endTime":1002.18,"body":"But if you've got somebody in"},{"speaker":"Annemie Tonken","startTime":1002.18,"endTime":1005.09,"body":"your house, and you're close"},{"speaker":"Annemie Tonken","startTime":1002.18,"endTime":1005.09,"body":"enough with them to have them in"},{"speaker":"Annemie Tonken","startTime":1005.09,"endTime":1008.6,"body":"your house, and they see a photo"},{"speaker":"Annemie Tonken","startTime":1005.09,"endTime":1008.6,"body":"on the wall or see an album on"},{"speaker":"Annemie Tonken","startTime":1008.6,"endTime":1011.27,"body":"the table, and you end up in a"},{"speaker":"Annemie Tonken","startTime":1008.6,"endTime":1011.27,"body":"conversation about it, that's"},{"speaker":"Annemie Tonken","startTime":1011.27,"endTime":1014.78,"body":"like priests, I mean, that is"},{"speaker":"Annemie Tonken","startTime":1011.27,"endTime":1014.78,"body":"the best kind of referral that"},{"speaker":"Annemie Tonken","startTime":1014.78,"endTime":1019.88,"body":"you can get. So I, I feel like"},{"speaker":"Annemie Tonken","startTime":1014.78,"endTime":1019.88,"body":"physical, a lot of photographers"},{"speaker":"Annemie Tonken","startTime":1019.88,"endTime":1023.09,"body":"are like, I just want to send"},{"speaker":"Annemie Tonken","startTime":1019.88,"endTime":1023.09,"body":"digital files and not deal with"},{"speaker":"Annemie Tonken","startTime":1023.27,"endTime":1025.46,"body":"selling products. Because it is"},{"speaker":"Annemie Tonken","startTime":1023.27,"endTime":1025.46,"body":"I mean, there's a bit of a"},{"speaker":"Annemie Tonken","startTime":1025.46,"endTime":1029.78,"body":"learning curve, and you know,"},{"speaker":"Annemie Tonken","startTime":1025.46,"endTime":1029.78,"body":"whatever. But the payoff is"},{"speaker":"Annemie Tonken","startTime":1029.78,"endTime":1033.8,"body":"great, not only because I think"},{"speaker":"Annemie Tonken","startTime":1029.78,"endTime":1033.8,"body":"it really brings true value to"},{"speaker":"Annemie Tonken","startTime":1033.83,"endTime":1037.52,"body":"you, the person who's enjoying"},{"speaker":"Annemie Tonken","startTime":1033.83,"endTime":1037.52,"body":"those photos, but because most"},{"speaker":"Annemie Tonken","startTime":1037.55,"endTime":1040.4,"body":"of our clients are busy, and"},{"speaker":"Annemie Tonken","startTime":1037.55,"endTime":1040.4,"body":"they have good intentions, but"},{"speaker":"Annemie Tonken","startTime":1040.4,"endTime":1043.73,"body":"it's hard to get those things"},{"speaker":"Annemie Tonken","startTime":1040.4,"endTime":1043.73,"body":"put together. And then And then"},{"speaker":"Annemie Tonken","startTime":1043.73,"endTime":1046.52,"body":"yeah, it can lead to more"},{"speaker":"Annemie Tonken","startTime":1043.73,"endTime":1046.52,"body":"business down the road. So I"},{"speaker":"Annemie Tonken","startTime":1046.52,"endTime":1048.86,"body":"didn't even anticipate talking"},{"speaker":"Annemie Tonken","startTime":1046.52,"endTime":1048.86,"body":"about that. But thank you for"},{"speaker":"Annemie Tonken","startTime":1048.86,"endTime":1050.96,"body":"that little. Yeah, hello."},{"speaker":"Samantha Krafte","startTime":1050.99,"endTime":1053.87,"body":"Yeah, I think"},{"speaker":"Samantha Krafte","startTime":1050.99,"endTime":1053.87,"body":"it definitely like it closes the"},{"speaker":"Samantha Krafte","startTime":1053.87,"endTime":1056.24,"body":"loop. I think a lot of people"},{"speaker":"Samantha Krafte","startTime":1053.87,"endTime":1056.24,"body":"are like, I want to do sessions,"},{"speaker":"Samantha Krafte","startTime":1056.24,"endTime":1059.18,"body":"but like, am I actually going to"},{"speaker":"Samantha Krafte","startTime":1056.24,"endTime":1059.18,"body":"print anything and so to say,"},{"speaker":"Samantha Krafte","startTime":1059.48,"endTime":1062.45,"body":"we'll do the sessions, and I"},{"speaker":"Samantha Krafte","startTime":1059.48,"endTime":1062.45,"body":"will help make sure that you end"},{"speaker":"Samantha Krafte","startTime":1062.45,"endTime":1068.06,"body":"up with printed product to enjoy"},{"speaker":"Samantha Krafte","startTime":1062.45,"endTime":1068.06,"body":"this like, oh, okay, this is"},{"speaker":"Samantha Krafte","startTime":1068.06,"endTime":1071.87,"body":"could not be easier. Yeah, I do"},{"speaker":"Samantha Krafte","startTime":1068.06,"endTime":1071.87,"body":"really cherish those albums."},{"speaker":"Annemie Tonken","startTime":1072.5,"endTime":1075.05,"body":"I love that."},{"speaker":"Annemie Tonken","startTime":1072.5,"endTime":1075.05,"body":"Yeah. And the nice thing is,"},{"speaker":"Annemie Tonken","startTime":1075.38,"endTime":1077.99,"body":"whenever I'm like, Oh, they're"},{"speaker":"Annemie Tonken","startTime":1075.38,"endTime":1077.99,"body":"spending a lot with me, and I"},{"speaker":"Annemie Tonken","startTime":1077.99,"endTime":1082.76,"body":"hope they enjoy these, whatever."},{"speaker":"Annemie Tonken","startTime":1077.99,"endTime":1082.76,"body":"I think I fast forward 10 or 20"},{"speaker":"Annemie Tonken","startTime":1082.76,"endTime":1087.17,"body":"or 30 years, and I'm just like,"},{"speaker":"Annemie Tonken","startTime":1082.76,"endTime":1087.17,"body":"yeah, those books. If you were"},{"speaker":"Annemie Tonken","startTime":1087.17,"endTime":1090.62,"body":"to like lose them in a fire, how"},{"speaker":"Annemie Tonken","startTime":1087.17,"endTime":1090.62,"body":"much money would you pay, you"},{"speaker":"Annemie Tonken","startTime":1090.62,"endTime":1094.79,"body":"know, 20 years from there to get"},{"speaker":"Annemie Tonken","startTime":1090.62,"endTime":1094.79,"body":"them back? It's a lot. And so I"},{"speaker":"Annemie Tonken","startTime":1094.79,"endTime":1097.43,"body":"know that those things, you"},{"speaker":"Annemie Tonken","startTime":1094.79,"endTime":1097.43,"body":"know, unlike all the other crap"},{"speaker":"Annemie Tonken","startTime":1097.43,"endTime":1099.71,"body":"that we buy at Target or"},{"speaker":"Annemie Tonken","startTime":1097.43,"endTime":1099.71,"body":"whatever, it's like that stuff"},{"speaker":"Annemie Tonken","startTime":1099.71,"endTime":1104.72,"body":"just gains value over time."},{"speaker":"Annemie Tonken","startTime":1099.71,"endTime":1104.72,"body":"It's, I'm a believer. What was"},{"speaker":"Annemie Tonken","startTime":1104.72,"endTime":1108.53,"body":"the old like Hair Club for Men?"},{"speaker":"Annemie Tonken","startTime":1104.72,"endTime":1108.53,"body":"As were the guys like, I'm not"},{"speaker":"Annemie Tonken","startTime":1108.53,"endTime":1114.62,"body":"just the president. I'm also a"},{"speaker":"Annemie Tonken","startTime":1108.53,"endTime":1114.62,"body":"client or something. Yeah, so"},{"speaker":"Annemie Tonken","startTime":1114.8,"endTime":1115.88,"body":"yeah. But it's cool."},{"speaker":"Samantha Krafte","startTime":1115.88,"endTime":1118.25,"body":"Because they've"},{"speaker":"Samantha Krafte","startTime":1115.88,"endTime":1118.25,"body":"they all match to they're not"},{"speaker":"Samantha Krafte","startTime":1118.25,"endTime":1121.67,"body":"all the same color. But like, I"},{"speaker":"Samantha Krafte","startTime":1118.25,"endTime":1121.67,"body":"hope you keep the same products."},{"speaker":"Samantha Krafte","startTime":1121.67,"endTime":1124.43,"body":"But we'll find writing the"},{"speaker":"Samantha Krafte","startTime":1121.67,"endTime":1124.43,"body":"match. But they'll just look so"},{"speaker":"Samantha Krafte","startTime":1124.43,"endTime":1127.46,"body":"nice on the wall as they grow."},{"speaker":"Samantha Krafte","startTime":1124.43,"endTime":1127.46,"body":"And it's all the same. Yeah."},{"speaker":"Samantha Krafte","startTime":1127.88,"endTime":1128.75,"body":"style book"},{"speaker":"Annemie Tonken","startTime":1128.78,"endTime":1131.93,"body":"well, and also"},{"speaker":"Annemie Tonken","startTime":1128.78,"endTime":1131.93,"body":"all the same, same. I mean,"},{"speaker":"Annemie Tonken","startTime":1131.93,"endTime":1135.56,"body":"obviously, my style or my skill"},{"speaker":"Annemie Tonken","startTime":1131.93,"endTime":1135.56,"body":"or whatever has evolved over"},{"speaker":"Annemie Tonken","startTime":1135.56,"endTime":1141.53,"body":"time. But there is that through"},{"speaker":"Annemie Tonken","startTime":1135.56,"endTime":1141.53,"body":"line, where there's consistency"},{"speaker":"Annemie Tonken","startTime":1141.53,"endTime":1147.11,"body":"in like the look of your photos."},{"speaker":"Annemie Tonken","startTime":1141.53,"endTime":1147.11,"body":"So I think that's, that's fun. I"},{"speaker":"Annemie Tonken","startTime":1147.11,"endTime":1150.71,"body":"love it when I get to I mean,"},{"speaker":"Annemie Tonken","startTime":1147.11,"endTime":1150.71,"body":"yours is one of a handful of"},{"speaker":"Annemie Tonken","startTime":1150.98,"endTime":1154.52,"body":"cases where I have worked with"},{"speaker":"Annemie Tonken","startTime":1150.98,"endTime":1154.52,"body":"somebody since engagement"},{"speaker":"Annemie Tonken","startTime":1154.52,"endTime":1158.24,"body":"photos, and then all the way"},{"speaker":"Annemie Tonken","startTime":1154.52,"endTime":1158.24,"body":"through. And it's it is a huge"},{"speaker":"Annemie Tonken","startTime":1158.24,"endTime":1161.0,"body":"honor. I mean, you said before,"},{"speaker":"Annemie Tonken","startTime":1158.24,"endTime":1161.0,"body":"like my photos are the only ones"},{"speaker":"Annemie Tonken","startTime":1161.0,"endTime":1164.39,"body":"on your walls. Like I feel like,"},{"speaker":"Annemie Tonken","startTime":1161.0,"endTime":1164.39,"body":"and I know that everyone"},{"speaker":"Annemie Tonken","startTime":1164.39,"endTime":1168.38,"body":"listening can relate to this,"},{"speaker":"Annemie Tonken","startTime":1164.39,"endTime":1168.38,"body":"like you become like a funny"},{"speaker":"Annemie Tonken","startTime":1168.62,"endTime":1173.66,"body":"part of somebody's family story"},{"speaker":"Annemie Tonken","startTime":1168.62,"endTime":1173.66,"body":"in a way. It is it is one of the"},{"speaker":"Annemie Tonken","startTime":1173.66,"endTime":1177.2,"body":"more gratifying parts of the"},{"speaker":"Annemie Tonken","startTime":1173.66,"endTime":1177.2,"body":"work that I do. I love that. So"},{"speaker":"Annemie Tonken","startTime":1177.23,"endTime":1181.16,"body":"and that's why I also love about"},{"speaker":"Annemie Tonken","startTime":1177.23,"endTime":1181.16,"body":"having this membership, the"},{"speaker":"Annemie Tonken","startTime":1181.16,"endTime":1184.46,"body":"people who are in that are kind"},{"speaker":"Annemie Tonken","startTime":1181.16,"endTime":1184.46,"body":"of we're committed to each other"},{"speaker":"Annemie Tonken","startTime":1184.46,"endTime":1189.23,"body":"in that way. And it's like I"},{"speaker":"Annemie Tonken","startTime":1184.46,"endTime":1189.23,"body":"feel as though I get to go the"},{"speaker":"Annemie Tonken","startTime":1189.23,"endTime":1192.65,"body":"extra mile or like show up in a"},{"speaker":"Annemie Tonken","startTime":1189.23,"endTime":1192.65,"body":"way that when I have somebody"},{"speaker":"Annemie Tonken","startTime":1192.65,"endTime":1195.71,"body":"who just you know, they're like,"},{"speaker":"Annemie Tonken","startTime":1192.65,"endTime":1195.71,"body":"Oh, we're coming to town because"},{"speaker":"Annemie Tonken","startTime":1195.74,"endTime":1198.56,"body":"my parents live there and we"},{"speaker":"Annemie Tonken","startTime":1195.74,"endTime":1198.56,"body":"want to do a session and I know"},{"speaker":"Annemie Tonken","startTime":1198.56,"endTime":1200.9,"body":"I'm never going to see them"},{"speaker":"Annemie Tonken","startTime":1198.56,"endTime":1200.9,"body":"again. It's, you know, it's a"},{"speaker":"Annemie Tonken","startTime":1200.9,"endTime":1202.85,"body":"different kind of a"},{"speaker":"Annemie Tonken","startTime":1200.9,"endTime":1202.85,"body":"relationship. So,"},{"speaker":"Samantha Krafte","startTime":1203.03,"endTime":1206.57,"body":"yeah. And that"},{"speaker":"Samantha Krafte","startTime":1203.03,"endTime":1206.57,"body":"any parent will tell you that"},{"speaker":"Samantha Krafte","startTime":1206.81,"endTime":1210.41,"body":"doing a photo session with your"},{"speaker":"Samantha Krafte","startTime":1206.81,"endTime":1210.41,"body":"children can be challenging for"},{"speaker":"Samantha Krafte","startTime":1210.44,"endTime":1214.46,"body":"dozens of reasons. If they know"},{"speaker":"Samantha Krafte","startTime":1210.44,"endTime":1214.46,"body":"the photographer really well,"},{"speaker":"Samantha Krafte","startTime":1214.46,"endTime":1217.16,"body":"because they've been on the"},{"speaker":"Samantha Krafte","startTime":1214.46,"endTime":1217.16,"body":"other side of their camera since"},{"speaker":"Samantha Krafte","startTime":1217.16,"endTime":1221.6,"body":"they were a newborn. That is"},{"speaker":"Samantha Krafte","startTime":1217.16,"endTime":1221.6,"body":"huge. I mean, yeah, Max and"},{"speaker":"Samantha Krafte","startTime":1221.6,"endTime":1225.26,"body":"Frankie know who you are. And so"},{"speaker":"Samantha Krafte","startTime":1221.6,"endTime":1225.26,"body":"when you show up to come play,"},{"speaker":"Samantha Krafte","startTime":1225.26,"endTime":1229.64,"body":"and like, magically capture the"},{"speaker":"Samantha Krafte","startTime":1225.26,"endTime":1229.64,"body":"most amazing, amazing moments"},{"speaker":"Samantha Krafte","startTime":1229.64,"endTime":1232.61,"body":"amid the chaos, right, like"},{"speaker":"Samantha Krafte","startTime":1229.64,"endTime":1232.61,"body":"they, it doesn't take an hour"},{"speaker":"Samantha Krafte","startTime":1232.61,"endTime":1235.94,"body":"for them to stop hiding behind"},{"speaker":"Samantha Krafte","startTime":1232.61,"endTime":1235.94,"body":"me, right? Like, they're, like,"},{"speaker":"Samantha Krafte","startTime":1236.81,"endTime":1242.0,"body":"I know the drill, right? Like"},{"speaker":"Samantha Krafte","startTime":1236.81,"endTime":1242.0,"body":"they, they love your studio. So"},{"speaker":"Samantha Krafte","startTime":1242.0,"endTime":1243.8,"body":"no, it's really cool. Well, I'm"},{"speaker":"Annemie Tonken","startTime":1243.8,"endTime":1246.14,"body":"looking forward"},{"speaker":"Annemie Tonken","startTime":1243.8,"endTime":1246.14,"body":"to seeing them here in a few"},{"speaker":"Annemie Tonken","startTime":1246.14,"endTime":1251.42,"body":"weeks for the summers photos."},{"speaker":"Annemie Tonken","startTime":1246.14,"endTime":1251.42,"body":"But well, in closing, is there"},{"speaker":"Annemie Tonken","startTime":1251.42,"endTime":1255.74,"body":"any, anything that you would"},{"speaker":"Annemie Tonken","startTime":1251.42,"endTime":1255.74,"body":"recommend to photographers out"},{"speaker":"Annemie Tonken","startTime":1255.74,"endTime":1259.43,"body":"there in terms of the way that I"},{"speaker":"Annemie Tonken","startTime":1255.74,"endTime":1259.43,"body":"mean, I think you've already"},{"speaker":"Annemie Tonken","startTime":1259.43,"endTime":1262.79,"body":"given us a lot of good"},{"speaker":"Annemie Tonken","startTime":1259.43,"endTime":1262.79,"body":"information, but just like, how"},{"speaker":"Annemie Tonken","startTime":1262.79,"endTime":1267.62,"body":"to position it or something"},{"speaker":"Annemie Tonken","startTime":1262.79,"endTime":1267.62,"body":"maybe not to do or say, I don't"},{"speaker":"Annemie Tonken","startTime":1267.62,"endTime":1272.21,"body":"know, do you have any thoughts"},{"speaker":"Annemie Tonken","startTime":1267.62,"endTime":1272.21,"body":"on somebody who's considering"},{"speaker":"Annemie Tonken","startTime":1272.36,"endTime":1273.71,"body":"implementing a membership?"},{"speaker":"Samantha Krafte","startTime":1274.07,"endTime":1277.97,"body":"I would say,"},{"speaker":"Samantha Krafte","startTime":1274.07,"endTime":1277.97,"body":"however you present it, I"},{"speaker":"Samantha Krafte","startTime":1277.97,"endTime":1282.11,"body":"already mentioned several times,"},{"speaker":"Samantha Krafte","startTime":1277.97,"endTime":1282.11,"body":"right? Like, I see it as so"},{"speaker":"Samantha Krafte","startTime":1282.11,"endTime":1285.35,"body":"helpful, because I don't have to"},{"speaker":"Samantha Krafte","startTime":1282.11,"endTime":1285.35,"body":"think about it. And it's easy,"},{"speaker":"Samantha Krafte","startTime":1285.38,"endTime":1288.8,"body":"but instead of like directly"},{"speaker":"Samantha Krafte","startTime":1285.38,"endTime":1288.8,"body":"telling people, that's why they"},{"speaker":"Samantha Krafte","startTime":1288.8,"endTime":1291.44,"body":"should sign up for it. Just"},{"speaker":"Samantha Krafte","startTime":1288.8,"endTime":1291.44,"body":"present it in a way that like"},{"speaker":"Samantha Krafte","startTime":1291.44,"endTime":1295.43,"body":"leads them to that conclusion on"},{"speaker":"Samantha Krafte","startTime":1291.44,"endTime":1295.43,"body":"their own. Just all the things"},{"speaker":"Samantha Krafte","startTime":1295.43,"endTime":1299.48,"body":"you're going to do for them, and"},{"speaker":"Samantha Krafte","startTime":1295.43,"endTime":1299.48,"body":"then hope that their takeaway is"},{"speaker":"Samantha Krafte","startTime":1299.48,"endTime":1303.92,"body":"like, wow, that would make that"},{"speaker":"Samantha Krafte","startTime":1299.48,"endTime":1303.92,"body":"would make this whole family"},{"speaker":"Samantha Krafte","startTime":1304.07,"endTime":1308.03,"body":"photo capturing part of my life"},{"speaker":"Samantha Krafte","startTime":1304.07,"endTime":1308.03,"body":"that stacks on top of everything"},{"speaker":"Samantha Krafte","startTime":1308.03,"endTime":1312.2,"body":"else I deal with? How it just"},{"speaker":"Samantha Krafte","startTime":1308.03,"endTime":1312.2,"body":"check that box for me. Yeah, and"},{"speaker":"Samantha Krafte","startTime":1312.62,"endTime":1315.14,"body":"it'd be amazing. Yeah,"},{"speaker":"Annemie Tonken","startTime":1315.17,"endTime":1318.26,"body":"I think that"},{"speaker":"Annemie Tonken","startTime":1315.17,"endTime":1318.26,"body":"anytime that we are trying to"},{"speaker":"Annemie Tonken","startTime":1318.26,"endTime":1321.38,"body":"sell anything, obviously, we"},{"speaker":"Annemie Tonken","startTime":1318.26,"endTime":1321.38,"body":"want to put ourselves in the, in"},{"speaker":"Annemie Tonken","startTime":1321.38,"endTime":1324.17,"body":"the person's shoes who may be"},{"speaker":"Annemie Tonken","startTime":1321.38,"endTime":1324.17,"body":"buying and say like, what are"},{"speaker":"Annemie Tonken","startTime":1324.17,"endTime":1327.05,"body":"the benefits, and I, you know,"},{"speaker":"Annemie Tonken","startTime":1324.17,"endTime":1327.05,"body":"it goes back to what I was"},{"speaker":"Annemie Tonken","startTime":1327.05,"endTime":1332.09,"body":"saying before about really"},{"speaker":"Annemie Tonken","startTime":1327.05,"endTime":1332.09,"body":"believing in what I do. I think"},{"speaker":"Annemie Tonken","startTime":1332.09,"endTime":1336.05,"body":"that as much as most of us"},{"speaker":"Annemie Tonken","startTime":1332.09,"endTime":1336.05,"body":"struggle to sell with a capital"},{"speaker":"Annemie Tonken","startTime":1336.05,"endTime":1339.8,"body":"S, when you believe in what you"},{"speaker":"Annemie Tonken","startTime":1336.05,"endTime":1339.8,"body":"do, when you know, like this is"},{"speaker":"Annemie Tonken","startTime":1339.8,"endTime":1341.96,"body":"going to be something that's"},{"speaker":"Annemie Tonken","startTime":1339.8,"endTime":1341.96,"body":"valuable to somebody kind of"},{"speaker":"Annemie Tonken","startTime":1341.96,"endTime":1345.08,"body":"beyond the money that they spend"},{"speaker":"Annemie Tonken","startTime":1341.96,"endTime":1345.08,"body":"on it, it becomes a lot easier."},{"speaker":"Annemie Tonken","startTime":1345.08,"endTime":1349.19,"body":"So that's great advice to kind"},{"speaker":"Annemie Tonken","startTime":1345.08,"endTime":1349.19,"body":"of focus on the benefits to"},{"speaker":"Annemie Tonken","startTime":1349.19,"endTime":1349.52,"body":"them."},{"speaker":"Samantha Krafte","startTime":1350.03,"endTime":1353.45,"body":"I also, another"},{"speaker":"Samantha Krafte","startTime":1350.03,"endTime":1353.45,"body":"thought I just had is like while"},{"speaker":"Samantha Krafte","startTime":1353.45,"endTime":1356.03,"body":"you might not want to, in your"},{"speaker":"Samantha Krafte","startTime":1353.45,"endTime":1356.03,"body":"initial email, get into the"},{"speaker":"Samantha Krafte","startTime":1356.03,"endTime":1361.34,"body":"logistics, I do think explaining"},{"speaker":"Samantha Krafte","startTime":1356.03,"endTime":1361.34,"body":"how it will work logistically is"},{"speaker":"Samantha Krafte","startTime":1361.34,"endTime":1364.76,"body":"helpful so that people can"},{"speaker":"Samantha Krafte","startTime":1361.34,"endTime":1364.76,"body":"really start to envision"},{"speaker":"Samantha Krafte","startTime":1364.76,"endTime":1368.33,"body":"themselves implementing it like"},{"speaker":"Samantha Krafte","startTime":1364.76,"endTime":1368.33,"body":"you make scheduling so easy. You"},{"speaker":"Samantha Krafte","startTime":1368.33,"endTime":1372.65,"body":"send reminders, hey, this is"},{"speaker":"Samantha Krafte","startTime":1368.33,"endTime":1372.65,"body":"this timeframes coming up. Hey,"},{"speaker":"Samantha Krafte","startTime":1372.65,"endTime":1375.95,"body":"it's time now, there's a"},{"speaker":"Samantha Krafte","startTime":1372.65,"endTime":1375.95,"body":"calendar where we can pull up"},{"speaker":"Samantha Krafte","startTime":1375.95,"endTime":1378.44,"body":"and like, compare with our"},{"speaker":"Samantha Krafte","startTime":1375.95,"endTime":1378.44,"body":"family calendars and figure out"},{"speaker":"Samantha Krafte","startTime":1378.44,"endTime":1381.47,"body":"the right time. And I think all"},{"speaker":"Samantha Krafte","startTime":1378.44,"endTime":1381.47,"body":"those little details on how"},{"speaker":"Samantha Krafte","startTime":1381.47,"endTime":1384.05,"body":"you're going to make it easy,"},{"speaker":"Samantha Krafte","startTime":1381.47,"endTime":1384.05,"body":"not just saying it's going to be"},{"speaker":"Samantha Krafte","startTime":1384.05,"endTime":1387.26,"body":"easy, but walking through some"},{"speaker":"Samantha Krafte","startTime":1384.05,"endTime":1387.26,"body":"examples of how it will happen"},{"speaker":"Samantha Krafte","startTime":1387.26,"endTime":1391.34,"body":"logistically will just really"},{"speaker":"Samantha Krafte","startTime":1387.26,"endTime":1391.34,"body":"help someone considering it or"},{"speaker":"Samantha Krafte","startTime":1391.4,"endTime":1394.49,"body":"see it falling into place with"},{"speaker":"Samantha Krafte","startTime":1391.4,"endTime":1394.49,"body":"with the rest of their life. And"},{"speaker":"Samantha Krafte","startTime":1394.49,"endTime":1398.93,"body":"so those scheduling, details,"},{"speaker":"Samantha Krafte","startTime":1394.49,"endTime":1398.93,"body":"reminders, all of that I think"},{"speaker":"Samantha Krafte","startTime":1398.93,"endTime":1403.01,"body":"are worth mentioning it at some"},{"speaker":"Samantha Krafte","startTime":1398.93,"endTime":1403.01,"body":"point to again, help help paint"},{"speaker":"Samantha Krafte","startTime":1403.01,"endTime":1403.73,"body":"the full picture"},{"speaker":"Annemie Tonken","startTime":1404.12,"endTime":1407.69,"body":"of it. Yep. And"},{"speaker":"Annemie Tonken","startTime":1404.12,"endTime":1407.69,"body":"I would add, because this is"},{"speaker":"Annemie Tonken","startTime":1407.69,"endTime":1411.89,"body":"true in my life. I also like the"},{"speaker":"Annemie Tonken","startTime":1407.69,"endTime":1411.89,"body":"fact that no matter what your"},{"speaker":"Annemie Tonken","startTime":1411.89,"endTime":1415.67,"body":"price point is, it gives"},{"speaker":"Annemie Tonken","startTime":1411.89,"endTime":1415.67,"body":"somebody something to budget"},{"speaker":"Annemie Tonken","startTime":1415.7,"endTime":1419.69,"body":"around. That is because it's"},{"speaker":"Annemie Tonken","startTime":1415.7,"endTime":1419.69,"body":"divided up into monthly"},{"speaker":"Annemie Tonken","startTime":1419.69,"endTime":1422.99,"body":"payments. You're not dealing"},{"speaker":"Annemie Tonken","startTime":1419.69,"endTime":1422.99,"body":"with like okay, we should"},{"speaker":"Annemie Tonken","startTime":1422.99,"endTime":1427.67,"body":"schedule a photo session this"},{"speaker":"Annemie Tonken","startTime":1422.99,"endTime":1427.67,"body":"year. And then how do you fit"},{"speaker":"Annemie Tonken","startTime":1427.67,"endTime":1431.21,"body":"that in? Amidst other big"},{"speaker":"Annemie Tonken","startTime":1427.67,"endTime":1431.21,"body":"purchases? This is sort of one"},{"speaker":"Annemie Tonken","startTime":1431.21,"endTime":1434.27,"body":"of those. It's like groceries,"},{"speaker":"Annemie Tonken","startTime":1431.21,"endTime":1434.27,"body":"it just sort of like yep, this"},{"speaker":"Annemie Tonken","startTime":1434.27,"endTime":1437.54,"body":"is one of the things that we pay"},{"speaker":"Annemie Tonken","startTime":1434.27,"endTime":1437.54,"body":"for each month, and it's a more"},{"speaker":"Annemie Tonken","startTime":1437.54,"endTime":1439.73,"body":"bite sized amount. So"},{"speaker":"Samantha Krafte","startTime":1440.3,"endTime":1442.73,"body":"it definitely"},{"speaker":"Samantha Krafte","startTime":1440.3,"endTime":1442.73,"body":"helps and then you don't feel"},{"speaker":"Samantha Krafte","startTime":1443.09,"endTime":1447.59,"body":"that guilt of like, this is a"},{"speaker":"Samantha Krafte","startTime":1443.09,"endTime":1447.59,"body":"big expense. And this might not"},{"speaker":"Samantha Krafte","startTime":1447.59,"endTime":1451.73,"body":"be the right time. Like it's"},{"speaker":"Samantha Krafte","startTime":1447.59,"endTime":1451.73,"body":"Yeah, removing that barrier, or"},{"speaker":"Samantha Krafte","startTime":1451.73,"endTime":1455.15,"body":"at least lessening it is yeah,"},{"speaker":"Samantha Krafte","startTime":1451.73,"endTime":1455.15,"body":"it's huge."},{"speaker":"Annemie Tonken","startTime":1455.33,"endTime":1458.9,"body":"Oh my goodness,"},{"speaker":"Annemie Tonken","startTime":1455.33,"endTime":1458.9,"body":"Sam, this is really amazing. I"},{"speaker":"Annemie Tonken","startTime":1459.26,"endTime":1461.84,"body":"just want to say how much I"},{"speaker":"Annemie Tonken","startTime":1459.26,"endTime":1461.84,"body":"appreciate you taking the time"},{"speaker":"Annemie Tonken","startTime":1461.99,"endTime":1466.01,"body":"to come on here and share your"},{"speaker":"Annemie Tonken","startTime":1461.99,"endTime":1466.01,"body":"thoughts. And I told you before"},{"speaker":"Annemie Tonken","startTime":1466.01,"endTime":1469.97,"body":"we hit record, like don't feel"},{"speaker":"Annemie Tonken","startTime":1466.01,"endTime":1469.97,"body":"like you have to you know, fluff"},{"speaker":"Annemie Tonken","startTime":1469.97,"endTime":1473.78,"body":"it up or anything. But I it"},{"speaker":"Annemie Tonken","startTime":1469.97,"endTime":1473.78,"body":"means so much to me. I'm like,"},{"speaker":"Annemie Tonken","startTime":1474.38,"endTime":1477.32,"body":"I've got like those prickles"},{"speaker":"Annemie Tonken","startTime":1474.38,"endTime":1477.32,"body":"behind my eyes where I'm just"},{"speaker":"Annemie Tonken","startTime":1477.32,"endTime":1481.79,"body":"like, I love hearing that"},{"speaker":"Annemie Tonken","startTime":1477.32,"endTime":1481.79,"body":"because it is it's why I do what"},{"speaker":"Annemie Tonken","startTime":1481.79,"endTime":1485.66,"body":"I do as a photographer and and"},{"speaker":"Annemie Tonken","startTime":1481.79,"endTime":1485.66,"body":"so anyway, I know that"},{"speaker":"Annemie Tonken","startTime":1485.69,"endTime":1487.28,"body":"everything that you've shared"},{"speaker":"Annemie Tonken","startTime":1485.69,"endTime":1487.28,"body":"here is going to be really"},{"speaker":"Annemie Tonken","startTime":1487.28,"endTime":1490.1,"body":"helpful for a lot of other"},{"speaker":"Annemie Tonken","startTime":1487.28,"endTime":1490.1,"body":"photographers out there. So"},{"speaker":"Annemie Tonken","startTime":1490.1,"endTime":1493.25,"body":"thank you. Hopefully it'll be"},{"speaker":"Annemie Tonken","startTime":1490.1,"endTime":1493.25,"body":"really helpful for a lot of"},{"speaker":"Annemie Tonken","startTime":1493.25,"endTime":1496.25,"body":"their clients in the in the long"},{"speaker":"Annemie Tonken","startTime":1493.25,"endTime":1496.25,"body":"term. So"},{"speaker":"Samantha Krafte","startTime":1497.15,"endTime":1500.66,"body":"if you get any"},{"speaker":"Samantha Krafte","startTime":1497.15,"endTime":1500.66,"body":"questions from anyone pass them"},{"speaker":"Samantha Krafte","startTime":1500.66,"endTime":1504.92,"body":"along. I'm happy to expand on"},{"speaker":"Samantha Krafte","startTime":1500.66,"endTime":1504.92,"body":"anything I said today. And"},{"speaker":"Samantha Krafte","startTime":1504.92,"endTime":1505.79,"body":"thanks again for having"},{"speaker":"Annemie Tonken","startTime":1505.79,"endTime":1508.61,"body":"me. Oh, gosh, my"},{"speaker":"Annemie Tonken","startTime":1505.79,"endTime":1508.61,"body":"pleasure. Say hi to Cory and the"},{"speaker":"Annemie Tonken","startTime":1508.61,"endTime":1510.32,"body":"kids and I will see you soon."},{"speaker":"Samantha Krafte","startTime":1510.83,"endTime":1511.64,"body":"All right. All"},{"speaker":"Samantha Krafte","startTime":1510.83,"endTime":1511.64,"body":"right."},{"speaker":"Annemie Tonken","startTime":1512.54,"endTime":1514.82,"body":"Well, that's it"},{"speaker":"Annemie Tonken","startTime":1512.54,"endTime":1514.82,"body":"for this week's episode of This"},{"speaker":"Annemie Tonken","startTime":1514.82,"endTime":1518.54,"body":"can't be that hard. I'll be back"},{"speaker":"Annemie Tonken","startTime":1514.82,"endTime":1518.54,"body":"Same time, same place next week."},{"speaker":"Annemie Tonken","startTime":1519.08,"endTime":1521.81,"body":"In the meantime, you can find"},{"speaker":"Annemie Tonken","startTime":1519.08,"endTime":1521.81,"body":"more information about this"},{"speaker":"Annemie Tonken","startTime":1521.81,"endTime":1524.72,"body":"episode, along with all the"},{"speaker":"Annemie Tonken","startTime":1521.81,"endTime":1524.72,"body":"relevant links, notes and"},{"speaker":"Annemie Tonken","startTime":1524.72,"endTime":1529.61,"body":"downloads at this can't be that"},{"speaker":"Annemie Tonken","startTime":1524.72,"endTime":1529.61,"body":"hard.com/learn. If you like the"},{"speaker":"Annemie Tonken","startTime":1529.61,"endTime":1533.15,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":1529.61,"endTime":1533.15,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":1533.3,"endTime":1536.96,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":1533.3,"endTime":1536.96,"body":"review on iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":1537.14,"endTime":1540.68,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":1537.14,"endTime":1540.68,"body":"hope you have a fantastic week."}]}