{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.0,"endTime":2.25,"body":"The last time"},{"speaker":"Annemie Tonken","startTime":0.0,"endTime":2.25,"body":"Sarah Landa joined me on the"},{"speaker":"Annemie Tonken","startTime":2.25,"endTime":8.91,"body":"podcast, it was episode 88. It"},{"speaker":"Annemie Tonken","startTime":2.25,"endTime":8.91,"body":"was March of 2021. And even"},{"speaker":"Annemie Tonken","startTime":8.91,"endTime":11.94,"body":"though it doesn't feel like a"},{"speaker":"Annemie Tonken","startTime":8.91,"endTime":11.94,"body":"lot of time has passed since"},{"speaker":"Annemie Tonken","startTime":11.94,"endTime":16.11,"body":"then, it really has, and it"},{"speaker":"Annemie Tonken","startTime":11.94,"endTime":16.11,"body":"definitely has in the world of"},{"speaker":"Annemie Tonken","startTime":16.14,"endTime":21.21,"body":"SEO and AI. Today, Sarah is back"},{"speaker":"Annemie Tonken","startTime":16.14,"endTime":21.21,"body":"on the podcast to talk to me"},{"speaker":"Annemie Tonken","startTime":21.24,"endTime":25.86,"body":"about how, even though she was"},{"speaker":"Annemie Tonken","startTime":21.24,"endTime":25.86,"body":"relatively slow to warm to the"},{"speaker":"Annemie Tonken","startTime":25.86,"endTime":31.47,"body":"idea of utilizing tools like"},{"speaker":"Annemie Tonken","startTime":25.86,"endTime":31.47,"body":"Chad GPT, in the assistance of"},{"speaker":"Annemie Tonken","startTime":31.77,"endTime":37.59,"body":"blogging and SEO, she has come"},{"speaker":"Annemie Tonken","startTime":31.77,"endTime":37.59,"body":"to make peace with the fact that"},{"speaker":"Annemie Tonken","startTime":37.59,"endTime":42.63,"body":"this is really kind of the new"},{"speaker":"Annemie Tonken","startTime":37.59,"endTime":42.63,"body":"way things are done, and has now"},{"speaker":"Annemie Tonken","startTime":42.66,"endTime":46.74,"body":"started to use it in a lot of"},{"speaker":"Annemie Tonken","startTime":42.66,"endTime":46.74,"body":"different parts of the blog"},{"speaker":"Annemie Tonken","startTime":46.74,"endTime":51.51,"body":"creation blog content creation"},{"speaker":"Annemie Tonken","startTime":46.74,"endTime":51.51,"body":"process. So she is going to give"},{"speaker":"Annemie Tonken","startTime":51.51,"endTime":57.75,"body":"us a roadmap for how you can and"},{"speaker":"Annemie Tonken","startTime":51.51,"endTime":57.75,"body":"how you shouldn't be using AI"},{"speaker":"Annemie Tonken","startTime":57.75,"endTime":64.17,"body":"tools to try to boost your SEO"},{"speaker":"Annemie Tonken","startTime":57.75,"endTime":64.17,"body":"and to try to serve your ideal"},{"speaker":"Annemie Tonken","startTime":64.17,"endTime":67.92,"body":"clients. And I feel like this is"},{"speaker":"Annemie Tonken","startTime":64.17,"endTime":67.92,"body":"one of those episodes where if"},{"speaker":"Annemie Tonken","startTime":67.92,"endTime":72.66,"body":"you are like a huge AI user"},{"speaker":"Annemie Tonken","startTime":67.92,"endTime":72.66,"body":"already, and you've got your"},{"speaker":"Annemie Tonken","startTime":72.66,"endTime":76.08,"body":"workflow dialed, maybe this"},{"speaker":"Annemie Tonken","startTime":72.66,"endTime":76.08,"body":"isn't going to be helpful for"},{"speaker":"Annemie Tonken","startTime":76.08,"endTime":80.13,"body":"you. But if you're like me, and"},{"speaker":"Annemie Tonken","startTime":76.08,"endTime":80.13,"body":"you've been relatively slow to"},{"speaker":"Annemie Tonken","startTime":80.13,"endTime":86.82,"body":"adopt this process, because you"},{"speaker":"Annemie Tonken","startTime":80.13,"endTime":86.82,"body":"know, learning another thing and"},{"speaker":"Annemie Tonken","startTime":86.82,"endTime":89.73,"body":"trying to incorporate another"},{"speaker":"Annemie Tonken","startTime":86.82,"endTime":89.73,"body":"thing and not being sure whether"},{"speaker":"Annemie Tonken","startTime":89.73,"endTime":93.21,"body":"you're gonna get penalized for"},{"speaker":"Annemie Tonken","startTime":89.73,"endTime":93.21,"body":"it. These are all valid"},{"speaker":"Annemie Tonken","startTime":93.21,"endTime":97.26,"body":"concerns. And and I think that"},{"speaker":"Annemie Tonken","startTime":93.21,"endTime":97.26,"body":"as business owners who are kind"},{"speaker":"Annemie Tonken","startTime":97.26,"endTime":100.2,"body":"of wearing a lot of hats, it can"},{"speaker":"Annemie Tonken","startTime":97.26,"endTime":100.2,"body":"be hard to keep up with this"},{"speaker":"Annemie Tonken","startTime":100.2,"endTime":104.61,"body":"technology. I love the way that"},{"speaker":"Annemie Tonken","startTime":100.2,"endTime":104.61,"body":"Sarah gives us a very"},{"speaker":"Annemie Tonken","startTime":104.61,"endTime":110.82,"body":"actionable, very sort of easy to"},{"speaker":"Annemie Tonken","startTime":104.61,"endTime":110.82,"body":"digest way to open Chad GPT. And"},{"speaker":"Annemie Tonken","startTime":110.82,"endTime":116.19,"body":"get started with improving your"},{"speaker":"Annemie Tonken","startTime":110.82,"endTime":116.19,"body":"website and your SEO. Welcome to"},{"speaker":"Annemie Tonken","startTime":116.19,"endTime":119.85,"body":"this can't be that hard. My name"},{"speaker":"Annemie Tonken","startTime":116.19,"endTime":119.85,"body":"is Annemie Tonken. And I help"},{"speaker":"Annemie Tonken","startTime":119.85,"endTime":123.06,"body":"photographers run profitable,"},{"speaker":"Annemie Tonken","startTime":119.85,"endTime":123.06,"body":"sustainable businesses that they"},{"speaker":"Annemie Tonken","startTime":123.06,"endTime":127.77,"body":"love. Each week on the podcast,"},{"speaker":"Annemie Tonken","startTime":123.06,"endTime":127.77,"body":"I cover simple, actionable"},{"speaker":"Annemie Tonken","startTime":127.77,"endTime":130.92,"body":"strategies and systems that"},{"speaker":"Annemie Tonken","startTime":127.77,"endTime":130.92,"body":"photographers at every level of"},{"speaker":"Annemie Tonken","startTime":130.92,"endTime":134.76,"body":"experience can use to earn more"},{"speaker":"Annemie Tonken","startTime":130.92,"endTime":134.76,"body":"money in a more sustainable way."},{"speaker":"Annemie Tonken","startTime":135.66,"endTime":138.63,"body":"Running a photography business"},{"speaker":"Annemie Tonken","startTime":135.66,"endTime":138.63,"body":"doesn't have to be that hard."},{"speaker":"Annemie Tonken","startTime":139.08,"endTime":146.82,"body":"You can do it. And I can show"},{"speaker":"Annemie Tonken","startTime":139.08,"endTime":146.82,"body":"you how. Sarah Landa Welcome"},{"speaker":"Annemie Tonken","startTime":146.82,"endTime":149.46,"body":"back to this can't be that hard."},{"speaker":"Annemie Tonken","startTime":146.82,"endTime":149.46,"body":"It's just been too long, my"},{"speaker":"Annemie Tonken","startTime":149.46,"endTime":150.63,"body":"friend. How are you?"},{"speaker":"Sarah Landa","startTime":151.59,"endTime":153.51,"body":"I am good. It's so"},{"speaker":"Sarah Landa","startTime":151.59,"endTime":153.51,"body":"good to see you. Thank you for"},{"speaker":"Sarah Landa","startTime":153.51,"endTime":154.05,"body":"having me."},{"speaker":"Annemie Tonken","startTime":154.17,"endTime":157.86,"body":"Oh, yeah, no,"},{"speaker":"Annemie Tonken","startTime":154.17,"endTime":157.86,"body":"this is when you came on the"},{"speaker":"Annemie Tonken","startTime":157.86,"endTime":160.83,"body":"show, which was I'm gonna say it"},{"speaker":"Annemie Tonken","startTime":157.86,"endTime":160.83,"body":"was 18 months ago. I mean, it's"},{"speaker":"Annemie Tonken","startTime":160.83,"endTime":167.58,"body":"been it's been a while. Yeah."},{"speaker":"Annemie Tonken","startTime":160.83,"endTime":167.58,"body":"And your episode on SEO was so"},{"speaker":"Annemie Tonken","startTime":167.58,"endTime":172.17,"body":"popular. And I had so much as so"},{"speaker":"Annemie Tonken","startTime":167.58,"endTime":172.17,"body":"many questions and all this"},{"speaker":"Annemie Tonken","startTime":172.17,"endTime":174.96,"body":"stuff. And so I have been"},{"speaker":"Annemie Tonken","startTime":172.17,"endTime":174.96,"body":"meaning to get you back on the"},{"speaker":"Annemie Tonken","startTime":174.96,"endTime":178.56,"body":"show. And then when we when our"},{"speaker":"Annemie Tonken","startTime":174.96,"endTime":178.56,"body":"paths crossed again recently,"},{"speaker":"Annemie Tonken","startTime":178.59,"endTime":183.78,"body":"and we started chatting about AI"},{"speaker":"Annemie Tonken","startTime":178.59,"endTime":183.78,"body":"and sort of the impact it has on"},{"speaker":"Annemie Tonken","startTime":183.78,"endTime":188.31,"body":"SEO, I just my my wheels got"},{"speaker":"Annemie Tonken","startTime":183.78,"endTime":188.31,"body":"spinning. And I'm so excited to"},{"speaker":"Annemie Tonken","startTime":188.31,"endTime":191.85,"body":"have you here to talk about this"},{"speaker":"Annemie Tonken","startTime":188.31,"endTime":191.85,"body":"because it's such a hot topic"},{"speaker":"Annemie Tonken","startTime":192.69,"endTime":197.46,"body":"that I know very little about."},{"speaker":"Annemie Tonken","startTime":192.69,"endTime":197.46,"body":"So I'm glad to have someone who"},{"speaker":"Annemie Tonken","startTime":197.46,"endTime":201.09,"body":"knows what they're talking about"},{"speaker":"Annemie Tonken","startTime":197.46,"endTime":201.09,"body":"here to guide the conversation."},{"speaker":"Annemie Tonken","startTime":201.84,"endTime":205.38,"body":"But for anybody who happened to"},{"speaker":"Annemie Tonken","startTime":201.84,"endTime":205.38,"body":"miss your last episode with me"},{"speaker":"Annemie Tonken","startTime":205.38,"endTime":209.1,"body":"or doesn't, isn't familiar with"},{"speaker":"Annemie Tonken","startTime":205.38,"endTime":209.1,"body":"you and what you do, why don't"},{"speaker":"Annemie Tonken","startTime":209.1,"endTime":211.05,"body":"you fill us in? And we'll go"},{"speaker":"Annemie Tonken","startTime":209.1,"endTime":211.05,"body":"from there."},{"speaker":"Sarah Landa","startTime":211.95,"endTime":215.1,"body":"All right. Well, I"},{"speaker":"Sarah Landa","startTime":211.95,"endTime":215.1,"body":"am an SEO strategist, I help"},{"speaker":"Sarah Landa","startTime":215.1,"endTime":219.6,"body":"photographers and small"},{"speaker":"Sarah Landa","startTime":215.1,"endTime":219.6,"body":"businesses to help get ranked on"},{"speaker":"Sarah Landa","startTime":219.6,"endTime":223.62,"body":"Google. And as a photographer"},{"speaker":"Sarah Landa","startTime":219.6,"endTime":223.62,"body":"and small business owner,"},{"speaker":"Sarah Landa","startTime":223.62,"endTime":227.31,"body":"myself, I learned everything"},{"speaker":"Sarah Landa","startTime":223.62,"endTime":227.31,"body":"backwards and then had to figure"},{"speaker":"Sarah Landa","startTime":227.31,"endTime":230.82,"body":"out how to spin it around for"},{"speaker":"Sarah Landa","startTime":227.31,"endTime":230.82,"body":"myself. And then through that"},{"speaker":"Sarah Landa","startTime":230.82,"endTime":234.84,"body":"process, I figured out a"},{"speaker":"Sarah Landa","startTime":230.82,"endTime":234.84,"body":"teaching model to help others"},{"speaker":"Sarah Landa","startTime":235.41,"endTime":240.57,"body":"navigate the basics of SEO in a,"},{"speaker":"Sarah Landa","startTime":235.41,"endTime":240.57,"body":"you know, systematic, step by"},{"speaker":"Sarah Landa","startTime":240.57,"endTime":246.57,"body":"step way that makes sense for us"},{"speaker":"Sarah Landa","startTime":240.57,"endTime":246.57,"body":"non technically, technology"},{"speaker":"Sarah Landa","startTime":246.57,"endTime":247.83,"body":"inclined to talk to people"},{"speaker":"Annemie Tonken","startTime":247.89,"endTime":250.5,"body":"indeed, well,"},{"speaker":"Annemie Tonken","startTime":247.89,"endTime":250.5,"body":"and I love that. I mean, I"},{"speaker":"Annemie Tonken","startTime":250.65,"endTime":253.68,"body":"obviously I think a lot of"},{"speaker":"Annemie Tonken","startTime":250.65,"endTime":253.68,"body":"things, things like SEO and"},{"speaker":"Annemie Tonken","startTime":253.68,"endTime":257.55,"body":"marketing and you know all the"},{"speaker":"Annemie Tonken","startTime":253.68,"endTime":257.55,"body":"business things. There's so much"},{"speaker":"Annemie Tonken","startTime":257.55,"endTime":261.96,"body":"information out there. And it"},{"speaker":"Annemie Tonken","startTime":257.55,"endTime":261.96,"body":"can be really overwhelming to"},{"speaker":"Annemie Tonken","startTime":261.96,"endTime":264.99,"body":"try to sift through it. And of"},{"speaker":"Annemie Tonken","startTime":261.96,"endTime":264.99,"body":"course, that information exists"},{"speaker":"Annemie Tonken","startTime":264.99,"endTime":268.41,"body":"on all different kinds of"},{"speaker":"Annemie Tonken","startTime":264.99,"endTime":268.41,"body":"levels. So if you're a total"},{"speaker":"Annemie Tonken","startTime":268.41,"endTime":271.71,"body":"beginner trying to navigate your"},{"speaker":"Annemie Tonken","startTime":268.41,"endTime":271.71,"body":"way forward can be really hard."},{"speaker":"Annemie Tonken","startTime":272.1,"endTime":276.33,"body":"And I think that as much as I"},{"speaker":"Annemie Tonken","startTime":272.1,"endTime":276.33,"body":"try to avoid looking at"},{"speaker":"Annemie Tonken","startTime":276.33,"endTime":281.1,"body":"photography as this like special"},{"speaker":"Annemie Tonken","startTime":276.33,"endTime":281.1,"body":"snowflake of an industry, every"},{"speaker":"Annemie Tonken","startTime":281.1,"endTime":286.62,"body":"industry has its own nuances and"},{"speaker":"Annemie Tonken","startTime":281.1,"endTime":286.62,"body":"sort of specificity, whatever"},{"speaker":"Annemie Tonken","startTime":286.62,"endTime":293.07,"body":"and I love the fact that you"},{"speaker":"Annemie Tonken","startTime":286.62,"endTime":293.07,"body":"come to SEO with this knowledge"},{"speaker":"Annemie Tonken","startTime":293.1,"endTime":297.3,"body":"as a working photographer, of"},{"speaker":"Annemie Tonken","startTime":293.1,"endTime":297.3,"body":"exactly kind of, you know, not"},{"speaker":"Annemie Tonken","startTime":297.3,"endTime":301.11,"body":"only what works for"},{"speaker":"Annemie Tonken","startTime":297.3,"endTime":301.11,"body":"photographers, but also how"},{"speaker":"Annemie Tonken","startTime":301.14,"endTime":305.46,"body":"reasonable certain expectations"},{"speaker":"Annemie Tonken","startTime":301.14,"endTime":305.46,"body":"are in terms of like, we're"},{"speaker":"Annemie Tonken","startTime":305.55,"endTime":310.2,"body":"often the only person working in"},{"speaker":"Annemie Tonken","startTime":305.55,"endTime":310.2,"body":"our business. So how can we make"},{"speaker":"Annemie Tonken","startTime":310.8,"endTime":314.67,"body":"what we need to do doable in the"},{"speaker":"Annemie Tonken","startTime":310.8,"endTime":314.67,"body":"grand scheme of all of the many"},{"speaker":"Annemie Tonken","startTime":314.67,"endTime":318.12,"body":"things that we have on our to do"},{"speaker":"Annemie Tonken","startTime":314.67,"endTime":318.12,"body":"lists. So I love I love that you"},{"speaker":"Annemie Tonken","startTime":318.12,"endTime":321.39,"body":"come from that angle. But let's"},{"speaker":"Annemie Tonken","startTime":318.12,"endTime":321.39,"body":"I kind of want to dive right"},{"speaker":"Annemie Tonken","startTime":321.39,"endTime":325.38,"body":"into the AI side of things. If"},{"speaker":"Annemie Tonken","startTime":321.39,"endTime":325.38,"body":"anybody who's listening here"},{"speaker":"Annemie Tonken","startTime":325.41,"endTime":329.28,"body":"missed my first conversation"},{"speaker":"Annemie Tonken","startTime":325.41,"endTime":329.28,"body":"with Sarah, about the sort of"},{"speaker":"Annemie Tonken","startTime":329.28,"endTime":334.77,"body":"basics of SEO for photographers,"},{"speaker":"Annemie Tonken","startTime":329.28,"endTime":334.77,"body":"and some really great steps to"},{"speaker":"Annemie Tonken","startTime":334.77,"endTime":338.1,"body":"getting your keywords and things"},{"speaker":"Annemie Tonken","startTime":334.77,"endTime":338.1,"body":"like that, I highly recommend"},{"speaker":"Annemie Tonken","startTime":338.1,"endTime":340.68,"body":"that you go back and listen to"},{"speaker":"Annemie Tonken","startTime":338.1,"endTime":340.68,"body":"that episode, and I'll link that"},{"speaker":"Annemie Tonken","startTime":340.68,"endTime":344.82,"body":"in the show notes. But let's"},{"speaker":"Annemie Tonken","startTime":340.68,"endTime":344.82,"body":"take that the next step here,"},{"speaker":"Annemie Tonken","startTime":344.82,"endTime":347.4,"body":"one of the things that we talked"},{"speaker":"Annemie Tonken","startTime":344.82,"endTime":347.4,"body":"about a lot in our first"},{"speaker":"Annemie Tonken","startTime":347.4,"endTime":350.73,"body":"conversation was the importance"},{"speaker":"Annemie Tonken","startTime":347.4,"endTime":350.73,"body":"of blogging. And I know that"},{"speaker":"Annemie Tonken","startTime":350.73,"endTime":356.37,"body":"blogging is kind of a headache,"},{"speaker":"Annemie Tonken","startTime":350.73,"endTime":356.37,"body":"headache inducing word for a lot"},{"speaker":"Annemie Tonken","startTime":356.37,"endTime":360.78,"body":"of photographers. And now"},{"speaker":"Annemie Tonken","startTime":356.37,"endTime":360.78,"body":"there's this relatively new tool"},{"speaker":"Annemie Tonken","startTime":360.81,"endTime":364.32,"body":"that exists out there that's"},{"speaker":"Annemie Tonken","startTime":360.81,"endTime":364.32,"body":"free to everyone. The promise is"},{"speaker":"Annemie Tonken","startTime":364.32,"endTime":366.78,"body":"that it can make it a lot"},{"speaker":"Annemie Tonken","startTime":364.32,"endTime":366.78,"body":"easier, but it feels like a"},{"speaker":"Annemie Tonken","startTime":366.78,"endTime":370.8,"body":"little bit of a landmine. Talk"},{"speaker":"Annemie Tonken","startTime":366.78,"endTime":370.8,"body":"to me about how AI and"},{"speaker":"Annemie Tonken","startTime":370.8,"endTime":374.37,"body":"specifically chat GPT is"},{"speaker":"Annemie Tonken","startTime":370.8,"endTime":374.37,"body":"changing the blogging landscape"},{"speaker":"Annemie Tonken","startTime":374.37,"endTime":375.39,"body":"for photographers."},{"speaker":"Sarah Landa","startTime":376.59,"endTime":380.88,"body":"Well, I feel like"},{"speaker":"Sarah Landa","startTime":376.59,"endTime":380.88,"body":"AI is everywhere right now. And"},{"speaker":"Sarah Landa","startTime":381.36,"endTime":384.57,"body":"I wasn't hearing about it for a"},{"speaker":"Sarah Landa","startTime":381.36,"endTime":384.57,"body":"long time, or what I was hearing"},{"speaker":"Sarah Landa","startTime":384.57,"endTime":388.77,"body":"was, Oh, don't use it. It's not"},{"speaker":"Sarah Landa","startTime":384.57,"endTime":388.77,"body":"good. It's not good yet. And I"},{"speaker":"Sarah Landa","startTime":388.77,"endTime":391.53,"body":"wasn't using it at all. And"},{"speaker":"Sarah Landa","startTime":388.77,"endTime":391.53,"body":"everything I was doing was"},{"speaker":"Sarah Landa","startTime":391.56,"endTime":395.7,"body":"trying to teach people how to"},{"speaker":"Sarah Landa","startTime":391.56,"endTime":395.7,"body":"generate content, organically,"},{"speaker":"Sarah Landa","startTime":395.79,"endTime":398.73,"body":"everything I do is organically,"},{"speaker":"Sarah Landa","startTime":395.79,"endTime":398.73,"body":"you know, organic SEO, local"},{"speaker":"Sarah Landa","startTime":398.73,"endTime":402.99,"body":"SEO. And I don't even know if I"},{"speaker":"Sarah Landa","startTime":398.73,"endTime":402.99,"body":"could pinpoint the time. It was"},{"speaker":"Sarah Landa","startTime":402.99,"endTime":406.92,"body":"a couple of months ago when I"},{"speaker":"Sarah Landa","startTime":402.99,"endTime":406.92,"body":"started hearing about Chet GBT,"},{"speaker":"Sarah Landa","startTime":406.92,"endTime":410.01,"body":"I mean, I think it came out in"},{"speaker":"Sarah Landa","startTime":406.92,"endTime":410.01,"body":"2022. I should look up the date,"},{"speaker":"Sarah Landa","startTime":410.01,"endTime":415.59,"body":"but it went super viral super"},{"speaker":"Sarah Landa","startTime":410.01,"endTime":415.59,"body":"fast. And I was listening to an"},{"speaker":"Sarah Landa","startTime":415.59,"endTime":419.64,"body":"educator talk about how to use"},{"speaker":"Sarah Landa","startTime":415.59,"endTime":419.64,"body":"it. And I was aghast. I was"},{"speaker":"Sarah Landa","startTime":419.64,"endTime":423.93,"body":"like, No, this is awful. Like,"},{"speaker":"Sarah Landa","startTime":419.64,"endTime":423.93,"body":"what? What is happening right"},{"speaker":"Sarah Landa","startTime":423.93,"endTime":428.19,"body":"now, you know, but also, like,"},{"speaker":"Sarah Landa","startTime":423.93,"endTime":428.19,"body":"so, so curious. And I think"},{"speaker":"Sarah Landa","startTime":428.19,"endTime":431.01,"body":"within that same day, I did a"},{"speaker":"Sarah Landa","startTime":428.19,"endTime":431.01,"body":"complete one ad and I'm like,"},{"speaker":"Sarah Landa","startTime":431.28,"endTime":435.12,"body":"I'm gonna go home and play with"},{"speaker":"Sarah Landa","startTime":431.28,"endTime":435.12,"body":"this. Because I can't say it's"},{"speaker":"Sarah Landa","startTime":435.15,"endTime":439.65,"body":"awful if I've never even tried"},{"speaker":"Sarah Landa","startTime":435.15,"endTime":439.65,"body":"it. So I immediately started"},{"speaker":"Sarah Landa","startTime":439.65,"endTime":443.55,"body":"playing with it. And I think I"},{"speaker":"Sarah Landa","startTime":439.65,"endTime":443.55,"body":"mean, we don't have to get into"},{"speaker":"Sarah Landa","startTime":443.61,"endTime":446.97,"body":"everything that's problematic"},{"speaker":"Sarah Landa","startTime":443.61,"endTime":446.97,"body":"about it, I'm sure we could go"},{"speaker":"Sarah Landa","startTime":446.97,"endTime":450.63,"body":"off about like, are our kids"},{"speaker":"Sarah Landa","startTime":446.97,"endTime":450.63,"body":"going to be using this to write"},{"speaker":"Sarah Landa","startTime":450.63,"endTime":453.78,"body":"their papers and all the other"},{"speaker":"Sarah Landa","startTime":450.63,"endTime":453.78,"body":"things, you know, it's, it's"},{"speaker":"Sarah Landa","startTime":453.78,"endTime":456.42,"body":"really affected Hollywood and"},{"speaker":"Sarah Landa","startTime":453.78,"endTime":456.42,"body":"the writing the publishing"},{"speaker":"Sarah Landa","startTime":456.42,"endTime":459.6,"body":"industry and everything, but I'm"},{"speaker":"Sarah Landa","startTime":456.42,"endTime":459.6,"body":"not an expert in those areas. So"},{"speaker":"Sarah Landa","startTime":459.6,"endTime":463.08,"body":"I'm gonna stay away from that."},{"speaker":"Sarah Landa","startTime":459.6,"endTime":463.08,"body":"And I just think, though, that"},{"speaker":"Sarah Landa","startTime":463.32,"endTime":469.38,"body":"if we can keep our, you know,"},{"speaker":"Sarah Landa","startTime":463.32,"endTime":469.38,"body":"sort of cringe Oh, meter on and"},{"speaker":"Sarah Landa","startTime":469.38,"endTime":475.41,"body":"keep our, you know, ethical hat"},{"speaker":"Sarah Landa","startTime":469.38,"endTime":475.41,"body":"on Yeah, and view this as a tool"},{"speaker":"Sarah Landa","startTime":475.41,"endTime":480.15,"body":"or an assistant, and not just a"},{"speaker":"Sarah Landa","startTime":475.41,"endTime":480.15,"body":"cheater, like a cheater way to"},{"speaker":"Sarah Landa","startTime":480.15,"endTime":484.23,"body":"get around it. I think we can"},{"speaker":"Sarah Landa","startTime":480.15,"endTime":484.23,"body":"figure out a way to use it"},{"speaker":"Sarah Landa","startTime":484.23,"endTime":487.2,"body":"responsibly, because AI is not"},{"speaker":"Sarah Landa","startTime":484.23,"endTime":487.2,"body":"going anywhere, right? I mean,"},{"speaker":"Sarah Landa","startTime":487.2,"endTime":491.07,"body":"it's everywhere. It's even like"},{"speaker":"Sarah Landa","startTime":487.2,"endTime":491.07,"body":"my son uses my snapchat account."},{"speaker":"Sarah Landa","startTime":491.07,"endTime":494.55,"body":"He's not allowed. That account"},{"speaker":"Sarah Landa","startTime":491.07,"endTime":494.55,"body":"gets on mine and plays on it."},{"speaker":"Sarah Landa","startTime":494.91,"endTime":499.29,"body":"It's in there. I mean, he has"},{"speaker":"Sarah Landa","startTime":494.91,"endTime":499.29,"body":"full conversations with this AI"},{"speaker":"Sarah Landa","startTime":499.29,"endTime":503.28,"body":"bot. And it's just, it's"},{"speaker":"Sarah Landa","startTime":499.29,"endTime":503.28,"body":"everywhere. I mean, you see it"},{"speaker":"Sarah Landa","startTime":503.28,"endTime":507.66,"body":"on your phone and predictive"},{"speaker":"Sarah Landa","startTime":503.28,"endTime":507.66,"body":"text, you see it in Gmail, with"},{"speaker":"Sarah Landa","startTime":507.69,"endTime":512.19,"body":"predictive answers. I mean, and"},{"speaker":"Sarah Landa","startTime":507.69,"endTime":512.19,"body":"I think that was creeping in."},{"speaker":"Sarah Landa","startTime":512.22,"endTime":513.75,"body":"And I didn't even realize it."},{"speaker":"Annemie Tonken","startTime":514.53,"endTime":515.94,"body":"Right, it was"},{"speaker":"Annemie Tonken","startTime":514.53,"endTime":515.94,"body":"almost like we didn't have a"},{"speaker":"Annemie Tonken","startTime":515.94,"endTime":519.33,"body":"title for it. We were just like,"},{"speaker":"Annemie Tonken","startTime":515.94,"endTime":519.33,"body":"oh, that's a fun little feature."},{"speaker":"Sarah Landa","startTime":519.75,"endTime":522.54,"body":"Right? I mean, are"},{"speaker":"Sarah Landa","startTime":519.75,"endTime":522.54,"body":"we are already kind of, you"},{"speaker":"Sarah Landa","startTime":522.54,"endTime":525.6,"body":"know, freaked out by the fact"},{"speaker":"Sarah Landa","startTime":522.54,"endTime":525.6,"body":"that we get in our car, and our"},{"speaker":"Sarah Landa","startTime":525.6,"endTime":528.48,"body":"phone knows exactly where we're"},{"speaker":"Sarah Landa","startTime":525.6,"endTime":528.48,"body":"going. Because we go to the same"},{"speaker":"Sarah Landa","startTime":528.48,"endTime":531.57,"body":"place every day. Like, there's"},{"speaker":"Sarah Landa","startTime":528.48,"endTime":531.57,"body":"all these little things, that"},{"speaker":"Sarah Landa","startTime":531.57,"endTime":537.24,"body":"our phones are already smarter"},{"speaker":"Sarah Landa","startTime":531.57,"endTime":537.24,"body":"than us in predicting us. That,"},{"speaker":"Sarah Landa","startTime":537.51,"endTime":540.48,"body":"you know, kind of get you"},{"speaker":"Sarah Landa","startTime":537.51,"endTime":540.48,"body":"thinking, but you kind of brush"},{"speaker":"Sarah Landa","startTime":540.48,"endTime":544.08,"body":"it aside and say, okay, it's"},{"speaker":"Sarah Landa","startTime":540.48,"endTime":544.08,"body":"fine, because I need this phone"},{"speaker":"Sarah Landa","startTime":544.08,"endTime":547.05,"body":"in my life. But yeah, so"},{"speaker":"Annemie Tonken","startTime":547.0,"endTime":549.46,"body":"yeah, and I'm"},{"speaker":"Annemie Tonken","startTime":547.0,"endTime":549.46,"body":"right there with you. Like, I go"},{"speaker":"Annemie Tonken","startTime":549.46,"endTime":554.17,"body":"back and forth between, you"},{"speaker":"Annemie Tonken","startTime":549.46,"endTime":554.17,"body":"know, and I joke with my kids,"},{"speaker":"Annemie Tonken","startTime":554.17,"endTime":557.92,"body":"it's like, I'm the old lady like"},{"speaker":"Annemie Tonken","startTime":554.17,"endTime":557.92,"body":"shaking my cane at the sky being"},{"speaker":"Annemie Tonken","startTime":557.92,"endTime":562.96,"body":"like, it's too fast. It's too"},{"speaker":"Annemie Tonken","startTime":557.92,"endTime":562.96,"body":"much. But I know that the thing"},{"speaker":"Annemie Tonken","startTime":562.96,"endTime":566.41,"body":"with technology is that, you"},{"speaker":"Annemie Tonken","startTime":562.96,"endTime":566.41,"body":"know, the the genie doesn't go"},{"speaker":"Annemie Tonken","startTime":566.41,"endTime":571.6,"body":"back in the bottle. What we have"},{"speaker":"Annemie Tonken","startTime":566.41,"endTime":571.6,"body":"and I'm not in the business of"},{"speaker":"Annemie Tonken","startTime":571.6,"endTime":575.02,"body":"trying to regulate AI, thank God"},{"speaker":"Annemie Tonken","startTime":571.6,"endTime":575.02,"body":"because that seems like it's"},{"speaker":"Annemie Tonken","startTime":575.02,"endTime":578.14,"body":"going to be a really challenging"},{"speaker":"Annemie Tonken","startTime":575.02,"endTime":578.14,"body":"thing. But these tools are out"},{"speaker":"Annemie Tonken","startTime":578.14,"endTime":581.35,"body":"there and I do feel like there's"},{"speaker":"Annemie Tonken","startTime":578.14,"endTime":581.35,"body":"a little bit of a if you are"},{"speaker":"Annemie Tonken","startTime":581.35,"endTime":587.02,"body":"unwilling to at least educate"},{"speaker":"Annemie Tonken","startTime":581.35,"endTime":587.02,"body":"yourself about it. If not use it"},{"speaker":"Annemie Tonken","startTime":587.05,"endTime":592.93,"body":"you're ultimately going to be at"},{"speaker":"Annemie Tonken","startTime":587.05,"endTime":592.93,"body":"a deficit in comparison to the"},{"speaker":"Annemie Tonken","startTime":592.93,"endTime":594.46,"body":"other people out there in your"},{"speaker":"Annemie Tonken","startTime":592.93,"endTime":594.46,"body":"field."},{"speaker":"Sarah Landa","startTime":594.46,"endTime":597.97,"body":"So right yeah, so I"},{"speaker":"Sarah Landa","startTime":594.46,"endTime":597.97,"body":"may get left behind."},{"speaker":"Annemie Tonken","startTime":598.09,"endTime":601.72,"body":"Exactly and and"},{"speaker":"Annemie Tonken","startTime":598.09,"endTime":601.72,"body":"I As I remember reading a really"},{"speaker":"Annemie Tonken","startTime":601.72,"endTime":605.59,"body":"scary article, this is totally a"},{"speaker":"Annemie Tonken","startTime":601.72,"endTime":605.59,"body":"side tangent. But this was back"},{"speaker":"Annemie Tonken","startTime":605.59,"endTime":608.5,"body":"in when I was living in New"},{"speaker":"Annemie Tonken","startTime":605.59,"endTime":608.5,"body":"York. So two decades at least"},{"speaker":"Annemie Tonken","startTime":608.5,"endTime":614.77,"body":"ago talking about the the use"},{"speaker":"Annemie Tonken","startTime":608.5,"endTime":614.77,"body":"and abuse of stimulants like"},{"speaker":"Annemie Tonken","startTime":614.77,"endTime":618.22,"body":"Adderall and things like that"},{"speaker":"Annemie Tonken","startTime":614.77,"endTime":618.22,"body":"among elite college like"},{"speaker":"Annemie Tonken","startTime":618.22,"endTime":621.46,"body":"university students and how it"},{"speaker":"Annemie Tonken","startTime":618.22,"endTime":621.46,"body":"was essentially, at that point"},{"speaker":"Annemie Tonken","startTime":621.46,"endTime":626.92,"body":"ubiquitous, and, and how the"},{"speaker":"Annemie Tonken","startTime":621.46,"endTime":626.92,"body":"kids who were choosing not to"},{"speaker":"Annemie Tonken","startTime":627.1,"endTime":630.82,"body":"abuse those medications were at"},{"speaker":"Annemie Tonken","startTime":627.1,"endTime":630.82,"body":"a loss or at a deficit, because"},{"speaker":"Annemie Tonken","startTime":630.82,"endTime":633.34,"body":"they weren't able to stay awake"},{"speaker":"Annemie Tonken","startTime":630.82,"endTime":633.34,"body":"long enough to study."},{"speaker":"Sarah Landa","startTime":633.46,"endTime":635.83,"body":"And I was like,"},{"speaker":"Sarah Landa","startTime":633.46,"endTime":635.83,"body":"this is a performance enhancing"},{"speaker":"Sarah Landa","startTime":635.83,"endTime":637.36,"body":"drug. And actually, for your"},{"speaker":"Sarah Landa","startTime":635.83,"endTime":637.36,"body":"brain"},{"speaker":"Annemie Tonken","startTime":637.89,"endTime":641.64,"body":"Exactly. Right."},{"speaker":"Annemie Tonken","startTime":637.89,"endTime":641.64,"body":"And I was just like, wow, this"},{"speaker":"Annemie Tonken","startTime":641.64,"endTime":645.24,"body":"is this is kind of mind blowing."},{"speaker":"Annemie Tonken","startTime":641.64,"endTime":645.24,"body":"And I feel like it's along those"},{"speaker":"Annemie Tonken","startTime":645.24,"endTime":648.99,"body":"lines, although Thankfully, this"},{"speaker":"Annemie Tonken","startTime":645.24,"endTime":648.99,"body":"isn't messing directly with the"},{"speaker":"Annemie Tonken","startTime":648.99,"endTime":652.41,"body":"chemicals in our brain. So"},{"speaker":"Annemie Tonken","startTime":648.99,"endTime":652.41,"body":"anyway, again, tangent,"},{"speaker":"Sarah Landa","startTime":652.44,"endTime":654.57,"body":"one of the scary"},{"speaker":"Sarah Landa","startTime":652.44,"endTime":654.57,"body":"things, though, I think about it"},{"speaker":"Sarah Landa","startTime":654.57,"endTime":658.5,"body":"is you're getting into the"},{"speaker":"Sarah Landa","startTime":654.57,"endTime":658.5,"body":"practice of using something that"},{"speaker":"Sarah Landa","startTime":658.5,"endTime":661.59,"body":"we don't know if it's going to"},{"speaker":"Sarah Landa","startTime":658.5,"endTime":661.59,"body":"be regulated later, right. So if"},{"speaker":"Sarah Landa","startTime":661.59,"endTime":665.52,"body":"I use this now, will it hurt me"},{"speaker":"Sarah Landa","startTime":661.59,"endTime":665.52,"body":"later, right? Because the rules"},{"speaker":"Sarah Landa","startTime":665.52,"endTime":669.63,"body":"are always changing, right?"},{"speaker":"Sarah Landa","startTime":665.52,"endTime":669.63,"body":"There are SEO tactics that I"},{"speaker":"Sarah Landa","startTime":669.63,"endTime":672.09,"body":"would have recommended six"},{"speaker":"Sarah Landa","startTime":669.63,"endTime":672.09,"body":"months ago that I will not"},{"speaker":"Sarah Landa","startTime":672.09,"endTime":676.62,"body":"recommend today, right, because"},{"speaker":"Sarah Landa","startTime":672.09,"endTime":676.62,"body":"of Google changing their guide"},{"speaker":"Sarah Landa","startTime":676.62,"endTime":680.16,"body":"the recommended guidelines. So"},{"speaker":"Sarah Landa","startTime":676.62,"endTime":680.16,"body":"things are always changing. And"},{"speaker":"Sarah Landa","startTime":680.16,"endTime":684.15,"body":"if we use something too much,"},{"speaker":"Sarah Landa","startTime":680.16,"endTime":684.15,"body":"are we going to have to go back"},{"speaker":"Sarah Landa","startTime":684.15,"endTime":688.56,"body":"in and change at all? So I think"},{"speaker":"Sarah Landa","startTime":684.15,"endTime":688.56,"body":"right, you know, be be mindful"},{"speaker":"Sarah Landa","startTime":688.56,"endTime":693.24,"body":"and be aware and be responsible,"},{"speaker":"Sarah Landa","startTime":688.56,"endTime":693.24,"body":"be ethical. And don't be a"},{"speaker":"Sarah Landa","startTime":693.24,"endTime":695.4,"body":"plagiarist? And all of those"},{"speaker":"Sarah Landa","startTime":693.24,"endTime":695.4,"body":"things. Yes, but"},{"speaker":"Annemie Tonken","startTime":695.4,"endTime":698.28,"body":"these are good"},{"speaker":"Annemie Tonken","startTime":695.4,"endTime":698.28,"body":"rules to live by. Yeah. Or"},{"speaker":"Annemie Tonken","startTime":698.28,"endTime":701.55,"body":"otherwise. Yeah, exactly. Okay,"},{"speaker":"Annemie Tonken","startTime":698.28,"endTime":701.55,"body":"good. All right, I bet we're"},{"speaker":"Annemie Tonken","startTime":701.55,"endTime":704.4,"body":"gonna come back to that a little"},{"speaker":"Annemie Tonken","startTime":701.55,"endTime":704.4,"body":"bit. But in the meantime, let's"},{"speaker":"Annemie Tonken","startTime":704.4,"endTime":710.25,"body":"go into how you have evolved to"},{"speaker":"Annemie Tonken","startTime":704.4,"endTime":710.25,"body":"sort of embracing this"},{"speaker":"Annemie Tonken","startTime":710.25,"endTime":712.8,"body":"technology and utilizing it in"},{"speaker":"Annemie Tonken","startTime":710.25,"endTime":712.8,"body":"certain ways."},{"speaker":"Sarah Landa","startTime":713.67,"endTime":716.55,"body":"So yeah, it's been"},{"speaker":"Sarah Landa","startTime":713.67,"endTime":716.55,"body":"a very quick evolution, I will"},{"speaker":"Sarah Landa","startTime":716.55,"endTime":722.82,"body":"tell you, yeah. But what I'm"},{"speaker":"Sarah Landa","startTime":716.55,"endTime":722.82,"body":"trying to kind of work it into"},{"speaker":"Sarah Landa","startTime":722.82,"endTime":727.2,"body":"as like a workflow. And you"},{"speaker":"Sarah Landa","startTime":722.82,"endTime":727.2,"body":"mentioned this, over emailed"},{"speaker":"Sarah Landa","startTime":727.26,"endTime":732.0,"body":"earlier that we should talk"},{"speaker":"Sarah Landa","startTime":727.26,"endTime":732.0,"body":"about a workflow. But in the"},{"speaker":"Sarah Landa","startTime":732.0,"endTime":735.87,"body":"past, I've one of the big things"},{"speaker":"Sarah Landa","startTime":732.0,"endTime":735.87,"body":"I do is train people on blogging"},{"speaker":"Sarah Landa","startTime":735.87,"endTime":738.96,"body":"and content creation. And we do"},{"speaker":"Sarah Landa","startTime":735.87,"endTime":738.96,"body":"that's a big part of my course."},{"speaker":"Sarah Landa","startTime":738.96,"endTime":744.12,"body":"And we spend a full hour on the"},{"speaker":"Sarah Landa","startTime":738.96,"endTime":744.12,"body":"phone, just brainstorming. And"},{"speaker":"Sarah Landa","startTime":744.63,"endTime":747.48,"body":"in the past, before I started"},{"speaker":"Sarah Landa","startTime":744.63,"endTime":747.48,"body":"doing that, I thought, oh, I"},{"speaker":"Sarah Landa","startTime":747.48,"endTime":750.3,"body":"should provide them a list, I"},{"speaker":"Sarah Landa","startTime":747.48,"endTime":750.3,"body":"should come up with a list of"},{"speaker":"Sarah Landa","startTime":750.3,"endTime":753.66,"body":"things they can blog about. But"},{"speaker":"Sarah Landa","startTime":750.3,"endTime":753.66,"body":"I very quickly figured out it's"},{"speaker":"Sarah Landa","startTime":753.66,"endTime":756.42,"body":"going to be unique to every"},{"speaker":"Sarah Landa","startTime":753.66,"endTime":756.42,"body":"photographer, and how do you"},{"speaker":"Sarah Landa","startTime":756.87,"endTime":761.73,"body":"generate one list or 10 list"},{"speaker":"Sarah Landa","startTime":756.87,"endTime":761.73,"body":"that will, you know, be helpful."},{"speaker":"Sarah Landa","startTime":761.73,"endTime":763.71,"body":"And there are lists on the"},{"speaker":"Sarah Landa","startTime":761.73,"endTime":763.71,"body":"internet? They are they're"},{"speaker":"Sarah Landa","startTime":763.71,"endTime":767.55,"body":"provided by other SEO"},{"speaker":"Sarah Landa","startTime":763.71,"endTime":767.55,"body":"professionals. But coming up"},{"speaker":"Sarah Landa","startTime":767.55,"endTime":772.35,"body":"with a way to generate your own"},{"speaker":"Sarah Landa","startTime":767.55,"endTime":772.35,"body":"list is I think the the heart of"},{"speaker":"Sarah Landa","startTime":772.35,"endTime":775.35,"body":"it, because we're always talking"},{"speaker":"Sarah Landa","startTime":772.35,"endTime":775.35,"body":"about what is my why, and you"},{"speaker":"Sarah Landa","startTime":775.35,"endTime":780.0,"body":"know, who is my ideal client? So"},{"speaker":"Sarah Landa","startTime":775.35,"endTime":780.0,"body":"figuring out, first of all, what"},{"speaker":"Sarah Landa","startTime":780.0,"endTime":783.87,"body":"are your goals for your"},{"speaker":"Sarah Landa","startTime":780.0,"endTime":783.87,"body":"business? Because SEO is a long"},{"speaker":"Sarah Landa","startTime":783.87,"endTime":788.55,"body":"game, you're not using SEO to"},{"speaker":"Sarah Landa","startTime":783.87,"endTime":788.55,"body":"help you book your mini sessions"},{"speaker":"Sarah Landa","startTime":788.55,"endTime":792.54,"body":"tomorrow. That's what Instagram"},{"speaker":"Sarah Landa","startTime":788.55,"endTime":792.54,"body":"is for. Right? You're looking to"},{"speaker":"Sarah Landa","startTime":793.11,"endTime":795.81,"body":"fill your calendar, six months"},{"speaker":"Sarah Landa","startTime":793.11,"endTime":795.81,"body":"down the road or a year down the"},{"speaker":"Sarah Landa","startTime":795.81,"endTime":798.78,"body":"road. So what are your goals and"},{"speaker":"Sarah Landa","startTime":795.81,"endTime":798.78,"body":"your business? And who is your"},{"speaker":"Sarah Landa","startTime":798.78,"endTime":801.84,"body":"ideal client? And those are sort"},{"speaker":"Sarah Landa","startTime":798.78,"endTime":801.84,"body":"of the overarching things of"},{"speaker":"Sarah Landa","startTime":801.84,"endTime":806.76,"body":"content creation. And Google"},{"speaker":"Sarah Landa","startTime":801.84,"endTime":806.76,"body":"would agree Google's Google's"},{"speaker":"Sarah Landa","startTime":806.76,"endTime":811.56,"body":"new, helpful content system that"},{"speaker":"Sarah Landa","startTime":806.76,"endTime":811.56,"body":"they're pushing is, are you"},{"speaker":"Sarah Landa","startTime":811.56,"endTime":815.22,"body":"creating helpful content? And do"},{"speaker":"Sarah Landa","startTime":811.56,"endTime":815.22,"body":"you have first hand experience?"},{"speaker":"Sarah Landa","startTime":815.4,"endTime":819.99,"body":"So if we can kind of put all of"},{"speaker":"Sarah Landa","startTime":815.4,"endTime":819.99,"body":"those things together and say,"},{"speaker":"Sarah Landa","startTime":819.99,"endTime":825.51,"body":"that's going to help me, you"},{"speaker":"Sarah Landa","startTime":819.99,"endTime":825.51,"body":"know, serve my ideal client. And"},{"speaker":"Sarah Landa","startTime":825.51,"endTime":828.48,"body":"that's what we're that's what"},{"speaker":"Sarah Landa","startTime":825.51,"endTime":828.48,"body":"SEO is, it's good customer"},{"speaker":"Sarah Landa","startTime":828.48,"endTime":831.51,"body":"service. And I've been saying"},{"speaker":"Sarah Landa","startTime":828.48,"endTime":831.51,"body":"that long before they came out"},{"speaker":"Sarah Landa","startTime":831.51,"endTime":835.65,"body":"with their helpful content"},{"speaker":"Sarah Landa","startTime":831.51,"endTime":835.65,"body":"system. Because it's one thing"},{"speaker":"Sarah Landa","startTime":835.65,"endTime":839.16,"body":"to get 1000s of clicks on your"},{"speaker":"Sarah Landa","startTime":835.65,"endTime":839.16,"body":"website, if they're from the"},{"speaker":"Sarah Landa","startTime":839.16,"endTime":841.71,"body":"wrong people, right? You want to"},{"speaker":"Sarah Landa","startTime":839.16,"endTime":841.71,"body":"get them from the right people."},{"speaker":"Sarah Landa","startTime":841.86,"endTime":844.17,"body":"And you can get those clicks,"},{"speaker":"Sarah Landa","startTime":841.86,"endTime":844.17,"body":"but that is not going to get you"},{"speaker":"Sarah Landa","startTime":844.17,"endTime":849.15,"body":"hired, right. So what we want"},{"speaker":"Sarah Landa","startTime":844.17,"endTime":849.15,"body":"is, does the funnel, the smaller"},{"speaker":"Sarah Landa","startTime":849.15,"endTime":853.53,"body":"number, smaller number of"},{"speaker":"Sarah Landa","startTime":849.15,"endTime":853.53,"body":"clicks. But every one of those"},{"speaker":"Sarah Landa","startTime":853.53,"endTime":856.59,"body":"clicks is the right client."},{"speaker":"Sarah Landa","startTime":853.53,"endTime":856.59,"body":"Right? So how do we do that? So"},{"speaker":"Sarah Landa","startTime":857.43,"endTime":860.91,"body":"now, so I have this whole list"},{"speaker":"Sarah Landa","startTime":857.43,"endTime":860.91,"body":"of questions that I go through"},{"speaker":"Sarah Landa","startTime":860.91,"endTime":864.24,"body":"with my clients that help us"},{"speaker":"Sarah Landa","startTime":860.91,"endTime":864.24,"body":"come up with these pillars of"},{"speaker":"Sarah Landa","startTime":864.24,"endTime":868.32,"body":"content that will help us come"},{"speaker":"Sarah Landa","startTime":864.24,"endTime":868.32,"body":"up with ideas for blogging, but"},{"speaker":"Sarah Landa","startTime":868.32,"endTime":872.49,"body":"now we can use this extra tool,"},{"speaker":"Sarah Landa","startTime":868.32,"endTime":872.49,"body":"right? And in really what it's"},{"speaker":"Sarah Landa","startTime":872.49,"endTime":875.7,"body":"doing is just sort of speeding"},{"speaker":"Sarah Landa","startTime":872.49,"endTime":875.7,"body":"up the process. And so what I"},{"speaker":"Sarah Landa","startTime":875.7,"endTime":879.21,"body":"found when I use it for myself,"},{"speaker":"Sarah Landa","startTime":875.7,"endTime":879.21,"body":"like well, I need to blog about"},{"speaker":"Sarah Landa","startTime":879.21,"endTime":885.27,"body":"photography, and I need to blog"},{"speaker":"Sarah Landa","startTime":879.21,"endTime":885.27,"body":"about SEO. And I need to come up"},{"speaker":"Sarah Landa","startTime":885.27,"endTime":888.87,"body":"with a lot of ideas. And so I'm"},{"speaker":"Sarah Landa","startTime":885.27,"endTime":888.87,"body":"gonna sit down and do this"},{"speaker":"Sarah Landa","startTime":888.87,"endTime":891.63,"body":"brainstorming exercise, but I"},{"speaker":"Sarah Landa","startTime":888.87,"endTime":891.63,"body":"don't always have a couple of"},{"speaker":"Sarah Landa","startTime":891.63,"endTime":895.32,"body":"hours to sit down and do this"},{"speaker":"Sarah Landa","startTime":891.63,"endTime":895.32,"body":"brainstorming exercise. So I can"},{"speaker":"Sarah Landa","startTime":895.32,"endTime":901.35,"body":"then plug in some of these ideas"},{"speaker":"Sarah Landa","startTime":895.32,"endTime":901.35,"body":"for INTJs Have GPT and say"},{"speaker":"Sarah Landa","startTime":901.35,"endTime":905.79,"body":"generate, generate me some blog"},{"speaker":"Sarah Landa","startTime":901.35,"endTime":905.79,"body":"post ideas. So, and they're not"},{"speaker":"Sarah Landa","startTime":905.79,"endTime":909.99,"body":"always good and you don't have"},{"speaker":"Sarah Landa","startTime":905.79,"endTime":909.99,"body":"to know how to word it. Because"},{"speaker":"Sarah Landa","startTime":909.99,"endTime":912.24,"body":"the more you put in, the more"},{"speaker":"Sarah Landa","startTime":909.99,"endTime":912.24,"body":"you're gonna get out. So if you"},{"speaker":"Sarah Landa","startTime":912.24,"endTime":915.48,"body":"just say, give me five ideas for"},{"speaker":"Sarah Landa","startTime":912.24,"endTime":915.48,"body":"blog posts for a photographer,"},{"speaker":"Sarah Landa","startTime":915.6,"endTime":918.27,"body":"you're gonna get some pretty"},{"speaker":"Sarah Landa","startTime":915.6,"endTime":918.27,"body":"generic topic, right? And"},{"speaker":"Sarah Landa","startTime":918.27,"endTime":921.6,"body":"they've all been written before"},{"speaker":"Sarah Landa","startTime":918.27,"endTime":921.6,"body":"1000 times, sure. And those"},{"speaker":"Sarah Landa","startTime":921.6,"endTime":924.87,"body":"topics, you could write 1000"},{"speaker":"Sarah Landa","startTime":921.6,"endTime":924.87,"body":"word blog post, and keyword it"},{"speaker":"Sarah Landa","startTime":924.87,"endTime":929.73,"body":"and do all the right things. But"},{"speaker":"Sarah Landa","startTime":924.87,"endTime":929.73,"body":"20,000 other photographers have"},{"speaker":"Sarah Landa","startTime":929.73,"endTime":933.0,"body":"already written those posts, and"},{"speaker":"Sarah Landa","startTime":929.73,"endTime":933.0,"body":"so are you going to rank for"},{"speaker":"Sarah Landa","startTime":933.0,"endTime":938.94,"body":"that. So as specific, so just a"},{"speaker":"Sarah Landa","startTime":933.0,"endTime":938.94,"body":"quick example, is, you could"},{"speaker":"Sarah Landa","startTime":938.94,"endTime":942.87,"body":"say, you know, give me five"},{"speaker":"Sarah Landa","startTime":938.94,"endTime":942.87,"body":"ideas for a family photographer,"},{"speaker":"Sarah Landa","startTime":942.87,"endTime":946.32,"body":"or you could say, give me five"},{"speaker":"Sarah Landa","startTime":942.87,"endTime":946.32,"body":"ideas about spring session ideas"},{"speaker":"Sarah Landa","startTime":946.32,"endTime":948.99,"body":"for a family lifestyle"},{"speaker":"Sarah Landa","startTime":946.32,"endTime":948.99,"body":"photographer in Seattle, you"},{"speaker":"Sarah Landa","startTime":948.99,"endTime":952.38,"body":"know, just like, I want to think"},{"speaker":"Sarah Landa","startTime":948.99,"endTime":952.38,"body":"about my spring session ideas,"},{"speaker":"Sarah Landa","startTime":952.38,"endTime":955.53,"body":"my adventure sessions, or, you"},{"speaker":"Sarah Landa","startTime":952.38,"endTime":955.53,"body":"know, whatever it is that you"},{"speaker":"Sarah Landa","startTime":955.53,"endTime":960.27,"body":"want to do, maybe you're an A"},{"speaker":"Sarah Landa","startTime":955.53,"endTime":960.27,"body":"newborn studio photographer, so"},{"speaker":"Sarah Landa","startTime":960.27,"endTime":964.32,"body":"as specific as you can be with"},{"speaker":"Sarah Landa","startTime":960.27,"endTime":964.32,"body":"the tool, it's going to give you"},{"speaker":"Sarah Landa","startTime":964.32,"endTime":968.4,"body":"back some ideas, and, and you"},{"speaker":"Sarah Landa","startTime":964.32,"endTime":968.4,"body":"know, still a lot of them are,"},{"speaker":"Sarah Landa","startTime":969.27,"endTime":971.52,"body":"you know, are not going to feel"},{"speaker":"Sarah Landa","startTime":969.27,"endTime":971.52,"body":"right to you, and you're not"},{"speaker":"Sarah Landa","startTime":971.52,"endTime":975.09,"body":"going to pursue those, but it is"},{"speaker":"Sarah Landa","startTime":971.52,"endTime":975.09,"body":"going to give you some ideas"},{"speaker":"Sarah Landa","startTime":975.09,"endTime":978.84,"body":"that you had not thought of, or"},{"speaker":"Sarah Landa","startTime":975.09,"endTime":978.84,"body":"give you kind of a new way to"},{"speaker":"Sarah Landa","startTime":978.84,"endTime":979.68,"body":"think about them."},{"speaker":"Annemie Tonken","startTime":979.98,"endTime":982.08,"body":"Right? Well, I"},{"speaker":"Annemie Tonken","startTime":979.98,"endTime":982.08,"body":"mean, you know, if you think"},{"speaker":"Annemie Tonken","startTime":982.08,"endTime":986.22,"body":"about pre AI brainstorming"},{"speaker":"Annemie Tonken","startTime":982.08,"endTime":986.22,"body":"exercises, a lot of times they"},{"speaker":"Annemie Tonken","startTime":986.22,"endTime":989.94,"body":"focused on the whole, like"},{"speaker":"Annemie Tonken","startTime":986.22,"endTime":989.94,"body":"spaghetti at the wall, right"},{"speaker":"Annemie Tonken","startTime":989.94,"endTime":993.45,"body":"strategy, where you're just"},{"speaker":"Annemie Tonken","startTime":989.94,"endTime":993.45,"body":"brain dumping any idea that came"},{"speaker":"Annemie Tonken","startTime":993.45,"endTime":996.39,"body":"to mind, good, bad, or"},{"speaker":"Annemie Tonken","startTime":993.45,"endTime":996.39,"body":"otherwise, you're just like"},{"speaker":"Annemie Tonken","startTime":996.42,"endTime":1000.5,"body":"reading it out there. And, you"},{"speaker":"Annemie Tonken","startTime":996.42,"endTime":1000.5,"body":"know, it might take 20 minutes,"},{"speaker":"Annemie Tonken","startTime":1000.5,"endTime":1004.46,"body":"30 minutes to sit there and just"},{"speaker":"Annemie Tonken","startTime":1000.5,"endTime":1004.46,"body":"scope, you know, try and mine"},{"speaker":"Annemie Tonken","startTime":1004.46,"endTime":1008.24,"body":"your brain for as much as"},{"speaker":"Annemie Tonken","startTime":1004.46,"endTime":1008.24,"body":"possible. With Chachi Beatty, it"},{"speaker":"Annemie Tonken","startTime":1008.24,"endTime":1011.6,"body":"can generate in 20 or 30"},{"speaker":"Annemie Tonken","startTime":1008.24,"endTime":1011.6,"body":"minutes, you could get 1000s of"},{"speaker":"Annemie Tonken","startTime":1011.6,"endTime":1014.69,"body":"ideas, and some of them are"},{"speaker":"Annemie Tonken","startTime":1011.6,"endTime":1014.69,"body":"gonna be good. I can't say no, I"},{"speaker":"Annemie Tonken","startTime":1014.69,"endTime":1017.21,"body":"know. Immediate, which Yeah, it"},{"speaker":"Annemie Tonken","startTime":1014.69,"endTime":1017.21,"body":"blows"},{"speaker":"Sarah Landa","startTime":1017.21,"endTime":1019.16,"body":"your mind when you"},{"speaker":"Sarah Landa","startTime":1017.21,"endTime":1019.16,"body":"get on there. I mean, and I've"},{"speaker":"Sarah Landa","startTime":1019.16,"endTime":1022.43,"body":"done it, I've said, Write me"},{"speaker":"Sarah Landa","startTime":1019.16,"endTime":1022.43,"body":"1000 word blog post on this. And"},{"speaker":"Sarah Landa","startTime":1022.43,"endTime":1026.33,"body":"it does it in like 20 seconds."},{"speaker":"Sarah Landa","startTime":1022.43,"endTime":1026.33,"body":"Amazing. And I'm like, I'm not"},{"speaker":"Sarah Landa","startTime":1026.36,"endTime":1030.05,"body":"going to use that. But you just"},{"speaker":"Sarah Landa","startTime":1026.36,"endTime":1030.05,"body":"did that. Yeah, one of the cool"},{"speaker":"Sarah Landa","startTime":1030.05,"endTime":1034.88,"body":"things about GPT is that it is a"},{"speaker":"Sarah Landa","startTime":1030.05,"endTime":1034.88,"body":"chat bot. So it's going to give"},{"speaker":"Sarah Landa","startTime":1034.88,"endTime":1039.05,"body":"you an answer. And you're going"},{"speaker":"Sarah Landa","startTime":1034.88,"endTime":1039.05,"body":"to say, Actually, I wanted this"},{"speaker":"Sarah Landa","startTime":1039.08,"endTime":1043.61,"body":"or could you refine this? Or"},{"speaker":"Sarah Landa","startTime":1039.08,"endTime":1043.61,"body":"could you change the tone, and"},{"speaker":"Sarah Landa","startTime":1043.61,"endTime":1048.02,"body":"it will do it. And now this is"},{"speaker":"Sarah Landa","startTime":1043.61,"endTime":1048.02,"body":"early days, right? This is Chet"},{"speaker":"Sarah Landa","startTime":1048.02,"endTime":1052.55,"body":"GPT 3.5, this is the free"},{"speaker":"Sarah Landa","startTime":1048.02,"endTime":1052.55,"body":"version, they've already come"},{"speaker":"Sarah Landa","startTime":1052.55,"endTime":1056.75,"body":"out with a 4.0, which is a paid"},{"speaker":"Sarah Landa","startTime":1052.55,"endTime":1056.75,"body":"version. I have not delved into"},{"speaker":"Sarah Landa","startTime":1056.75,"endTime":1059.87,"body":"that yet. But it's gonna be"},{"speaker":"Sarah Landa","startTime":1056.75,"endTime":1059.87,"body":"getting better and better and"},{"speaker":"Sarah Landa","startTime":1059.87,"endTime":1065.78,"body":"more refined. And it could even"},{"speaker":"Sarah Landa","startTime":1059.87,"endTime":1065.78,"body":"learn your voice Sure. And speak"},{"speaker":"Sarah Landa","startTime":1065.78,"endTime":1069.29,"body":"like you. So if you have"},{"speaker":"Sarah Landa","startTime":1065.78,"endTime":1069.29,"body":"generated enough content, it's"},{"speaker":"Sarah Landa","startTime":1069.29,"endTime":1072.02,"body":"going to figure that out. So"},{"speaker":"Sarah Landa","startTime":1069.29,"endTime":1072.02,"body":"it's going to become a paid"},{"speaker":"Sarah Landa","startTime":1072.02,"endTime":1076.67,"body":"thing very quickly. And I think"},{"speaker":"Sarah Landa","startTime":1072.02,"endTime":1076.67,"body":"they're just kind of given us"},{"speaker":"Sarah Landa","startTime":1076.67,"endTime":1078.38,"body":"the free sample right now."},{"speaker":"Annemie Tonken","startTime":1078.89,"endTime":1080.6,"body":"Oh, you gotta"},{"speaker":"Annemie Tonken","startTime":1078.89,"endTime":1080.6,"body":"you gotta get everybody hooked"},{"speaker":"Annemie Tonken","startTime":1080.6,"endTime":1086.45,"body":"up. Yeah, and I mean, that's"},{"speaker":"Annemie Tonken","startTime":1080.6,"endTime":1086.45,"body":"great news. I think for people"},{"speaker":"Annemie Tonken","startTime":1086.45,"endTime":1092.21,"body":"who have been plugging away at"},{"speaker":"Annemie Tonken","startTime":1086.45,"endTime":1092.21,"body":"organic SEO sort of strategies"},{"speaker":"Annemie Tonken","startTime":1092.21,"endTime":1097.25,"body":"for a long time, blogging or"},{"speaker":"Annemie Tonken","startTime":1092.21,"endTime":1097.25,"body":"writing newsletters, or any of"},{"speaker":"Annemie Tonken","startTime":1097.25,"endTime":1100.07,"body":"that sort of stuff. You know, if"},{"speaker":"Annemie Tonken","startTime":1097.25,"endTime":1100.07,"body":"you have been creating content"},{"speaker":"Annemie Tonken","startTime":1100.07,"endTime":1105.77,"body":"like that, even probably"},{"speaker":"Annemie Tonken","startTime":1100.07,"endTime":1105.77,"body":"something as small as longer"},{"speaker":"Annemie Tonken","startTime":1105.77,"endTime":1109.7,"body":"format, Instagram captions, you"},{"speaker":"Annemie Tonken","startTime":1105.77,"endTime":1109.7,"body":"know, if those sort of speak to"},{"speaker":"Annemie Tonken","startTime":1109.7,"endTime":1115.58,"body":"your voice, you have those and"},{"speaker":"Annemie Tonken","startTime":1109.7,"endTime":1115.58,"body":"you will eventually have ways to"},{"speaker":"Annemie Tonken","startTime":1115.61,"endTime":1120.62,"body":"take those and kind of teacher"},{"speaker":"Annemie Tonken","startTime":1115.61,"endTime":1120.62,"body":"tool to help you become more"},{"speaker":"Annemie Tonken","startTime":1120.62,"endTime":1124.85,"body":"prolific. Your writing. There"},{"speaker":"Annemie Tonken","startTime":1120.62,"endTime":1124.85,"body":"is, you know, the weird factor"},{"speaker":"Annemie Tonken","startTime":1124.85,"endTime":1128.24,"body":"of that I think I tried out"},{"speaker":"Annemie Tonken","startTime":1124.85,"endTime":1128.24,"body":"because I have all this podcast"},{"speaker":"Annemie Tonken","startTime":1128.24,"endTime":1133.16,"body":"content. Of course, my voice is"},{"speaker":"Annemie Tonken","startTime":1128.24,"endTime":1133.16,"body":"out there in the world a lot."},{"speaker":"Annemie Tonken","startTime":1133.19,"endTime":1137.72,"body":"And so there was a there's a,"},{"speaker":"Annemie Tonken","startTime":1133.19,"endTime":1137.72,"body":"there's a tool, an AI tool that"},{"speaker":"Annemie Tonken","startTime":1137.72,"endTime":1142.13,"body":"will like fix edit podcasts for"},{"speaker":"Annemie Tonken","startTime":1137.72,"endTime":1142.13,"body":"you where you can go in and say"},{"speaker":"Annemie Tonken","startTime":1142.13,"endTime":1144.71,"body":"like, oh, I said this sentence,"},{"speaker":"Annemie Tonken","startTime":1142.13,"endTime":1144.71,"body":"but I wish I had said this"},{"speaker":"Annemie Tonken","startTime":1144.71,"endTime":1147.29,"body":"sentence. So you type out the"},{"speaker":"Annemie Tonken","startTime":1144.71,"endTime":1147.29,"body":"sentence you wish you had said"},{"speaker":"Annemie Tonken","startTime":1147.56,"endTime":1150.38,"body":"and it just says it in your"},{"speaker":"Annemie Tonken","startTime":1147.56,"endTime":1150.38,"body":"voice and you can sort of stitch"},{"speaker":"Annemie Tonken","startTime":1150.38,"endTime":1153.62,"body":"it in and I was like nope,"},{"speaker":"Annemie Tonken","startTime":1150.38,"endTime":1153.62,"body":"that's definitely too creepy for"},{"speaker":"Annemie Tonken","startTime":1153.62,"endTime":1159.17,"body":"me. Yeah. A little too close to"},{"speaker":"Annemie Tonken","startTime":1153.62,"endTime":1159.17,"body":"my voice and yeah, so brave new"},{"speaker":"Annemie Tonken","startTime":1159.17,"endTime":1162.41,"body":"world out there. Again, glad I'm"},{"speaker":"Annemie Tonken","startTime":1159.17,"endTime":1162.41,"body":"not in the regulatory industry,"},{"speaker":"Annemie Tonken","startTime":1162.41,"endTime":1167.51,"body":"but it is for those of us who"},{"speaker":"Annemie Tonken","startTime":1162.41,"endTime":1167.51,"body":"are using it for good for you"},{"speaker":"Annemie Tonken","startTime":1167.51,"endTime":1170.81,"body":"know, these sort of innocuous"},{"speaker":"Annemie Tonken","startTime":1167.51,"endTime":1170.81,"body":"purposes, I think that can be"},{"speaker":"Annemie Tonken","startTime":1170.96,"endTime":1175.61,"body":"just a very easy or, and it is"},{"speaker":"Annemie Tonken","startTime":1170.96,"endTime":1175.61,"body":"pretty easy. I mean, the little"},{"speaker":"Annemie Tonken","startTime":1175.61,"endTime":1179.3,"body":"bit that I've played with it, it"},{"speaker":"Annemie Tonken","startTime":1175.61,"endTime":1179.3,"body":"is not it is meant to be very"},{"speaker":"Annemie Tonken","startTime":1179.3,"endTime":1182.84,"body":"user friendly, which is nice."},{"speaker":"Annemie Tonken","startTime":1179.3,"endTime":1182.84,"body":"And I think that that as a time"},{"speaker":"Annemie Tonken","startTime":1182.84,"endTime":1188.24,"body":"saver, I can be lovely. So"},{"speaker":"Annemie Tonken","startTime":1182.84,"endTime":1188.24,"body":"that's sort of the easy way to"},{"speaker":"Annemie Tonken","startTime":1188.36,"endTime":1191.9,"body":"to jump into it. What are the"},{"speaker":"Annemie Tonken","startTime":1188.36,"endTime":1191.9,"body":"what are the big like, things"},{"speaker":"Annemie Tonken","startTime":1191.9,"endTime":1193.1,"body":"that you don't want to do?"},{"speaker":"Sarah Landa","startTime":1194.0,"endTime":1196.82,"body":"Well, I would"},{"speaker":"Sarah Landa","startTime":1194.0,"endTime":1196.82,"body":"definitely not copy and paste."},{"speaker":"Sarah Landa","startTime":1197.3,"endTime":1201.11,"body":"And I know sometimes you might"},{"speaker":"Sarah Landa","startTime":1197.3,"endTime":1201.11,"body":"think oh this look scrape, I can"},{"speaker":"Sarah Landa","startTime":1201.38,"endTime":1204.59,"body":"move a couple of adjectives"},{"speaker":"Sarah Landa","startTime":1201.38,"endTime":1204.59,"body":"around. And this really does"},{"speaker":"Sarah Landa","startTime":1204.59,"endTime":1207.86,"body":"sound like me. But you got to"},{"speaker":"Sarah Landa","startTime":1204.59,"endTime":1207.86,"body":"think where is this information"},{"speaker":"Sarah Landa","startTime":1207.86,"endTime":1211.04,"body":"coming from? Right? And this,"},{"speaker":"Sarah Landa","startTime":1207.86,"endTime":1211.04,"body":"they are grabbing this, they"},{"speaker":"Sarah Landa","startTime":1211.04,"endTime":1213.56,"body":"could be grabbing this from"},{"speaker":"Sarah Landa","startTime":1211.04,"endTime":1213.56,"body":"somebody who just wrote this"},{"speaker":"Sarah Landa","startTime":1213.56,"endTime":1217.22,"body":"yesterday. So you could be"},{"speaker":"Sarah Landa","startTime":1213.56,"endTime":1217.22,"body":"directly plagiarizing somebody"},{"speaker":"Sarah Landa","startTime":1217.22,"endTime":1222.26,"body":"or but really more over I think"},{"speaker":"Sarah Landa","startTime":1217.22,"endTime":1222.26,"body":"you are running the risk of just"},{"speaker":"Sarah Landa","startTime":1222.26,"endTime":1227.15,"body":"writing BP content, right? So"},{"speaker":"Sarah Landa","startTime":1222.26,"endTime":1227.15,"body":"there used to be a thing of you"},{"speaker":"Sarah Landa","startTime":1227.21,"endTime":1230.36,"body":"could get away with it, it's"},{"speaker":"Sarah Landa","startTime":1227.21,"endTime":1230.36,"body":"still exist. So scraping, the"},{"speaker":"Sarah Landa","startTime":1230.36,"endTime":1233.51,"body":"internet is like, where you're"},{"speaker":"Sarah Landa","startTime":1230.36,"endTime":1233.51,"body":"just taking somebody's content"},{"speaker":"Sarah Landa","startTime":1233.51,"endTime":1235.85,"body":"and rewording it for yourself,"},{"speaker":"Sarah Landa","startTime":1233.51,"endTime":1235.85,"body":"right? You're gonna get more"},{"speaker":"Sarah Landa","startTime":1235.85,"endTime":1237.77,"body":"clicks. And that's, you know,"},{"speaker":"Sarah Landa","startTime":1235.85,"endTime":1237.77,"body":"that's something affiliate"},{"speaker":"Sarah Landa","startTime":1237.77,"endTime":1240.59,"body":"marketers use, and people who"},{"speaker":"Sarah Landa","startTime":1237.77,"endTime":1240.59,"body":"are just trying to get a lot of"},{"speaker":"Sarah Landa","startTime":1240.59,"endTime":1243.17,"body":"clicks, basically, to make"},{"speaker":"Sarah Landa","startTime":1240.59,"endTime":1243.17,"body":"money. That's why they've come"},{"speaker":"Sarah Landa","startTime":1243.17,"endTime":1245.66,"body":"up with this helpful content"},{"speaker":"Sarah Landa","startTime":1243.17,"endTime":1245.66,"body":"system. They don't want that"},{"speaker":"Sarah Landa","startTime":1245.66,"endTime":1250.67,"body":"they want for somebody who's"},{"speaker":"Sarah Landa","startTime":1245.66,"endTime":1250.67,"body":"using Google to get back an"},{"speaker":"Sarah Landa","startTime":1250.67,"endTime":1253.4,"body":"answer that's really helpful to"},{"speaker":"Sarah Landa","startTime":1250.67,"endTime":1253.4,"body":"them. And we all know, we've"},{"speaker":"Sarah Landa","startTime":1253.49,"endTime":1256.07,"body":"we've done those searches where"},{"speaker":"Sarah Landa","startTime":1253.49,"endTime":1256.07,"body":"we're looking for something, and"},{"speaker":"Sarah Landa","startTime":1256.07,"endTime":1258.83,"body":"we're getting not so helpful"},{"speaker":"Sarah Landa","startTime":1256.07,"endTime":1258.83,"body":"answers like, no, that's not"},{"speaker":"Sarah Landa","startTime":1258.83,"endTime":1261.26,"body":"what I'm looking for. And even"},{"speaker":"Sarah Landa","startTime":1258.83,"endTime":1261.26,"body":"like, when you're looking for a"},{"speaker":"Sarah Landa","startTime":1261.26,"endTime":1263.42,"body":"photographer, you might say, I'm"},{"speaker":"Sarah Landa","startTime":1261.26,"endTime":1263.42,"body":"looking for a family"},{"speaker":"Sarah Landa","startTime":1263.42,"endTime":1266.39,"body":"photographer, but you're not an"},{"speaker":"Sarah Landa","startTime":1263.42,"endTime":1266.39,"body":"educated searcher. You know,"},{"speaker":"Sarah Landa","startTime":1266.39,"endTime":1269.15,"body":"your client is not always an"},{"speaker":"Sarah Landa","startTime":1266.39,"endTime":1269.15,"body":"educated searcher. They're just"},{"speaker":"Sarah Landa","startTime":1269.15,"endTime":1273.14,"body":"saying, photographer near me."},{"speaker":"Sarah Landa","startTime":1269.15,"endTime":1273.14,"body":"Yeah. So and also, one thing"},{"speaker":"Sarah Landa","startTime":1273.14,"endTime":1278.03,"body":"I've always wanted to be able to"},{"speaker":"Sarah Landa","startTime":1273.14,"endTime":1278.03,"body":"do is say, I want to, to not"},{"speaker":"Sarah Landa","startTime":1278.03,"endTime":1281.18,"body":"have something, but because you"},{"speaker":"Sarah Landa","startTime":1278.03,"endTime":1281.18,"body":"have the words in there, they"},{"speaker":"Sarah Landa","startTime":1281.18,"endTime":1284.12,"body":"ignore the knot, and they give"},{"speaker":"Sarah Landa","startTime":1281.18,"endTime":1284.12,"body":"me the something that you're not"},{"speaker":"Sarah Landa","startTime":1284.12,"endTime":1287.54,"body":"looking for. So yeah, I mean,"},{"speaker":"Sarah Landa","startTime":1284.12,"endTime":1287.54,"body":"there's a lot, you know, we all"},{"speaker":"Sarah Landa","startTime":1287.54,"endTime":1290.66,"body":"as searchers have to become more"},{"speaker":"Sarah Landa","startTime":1287.54,"endTime":1290.66,"body":"sophisticated about how to"},{"speaker":"Sarah Landa","startTime":1290.66,"endTime":1294.02,"body":"search. So I'm kind of going off"},{"speaker":"Sarah Landa","startTime":1290.66,"endTime":1294.02,"body":"on a tangent."},{"speaker":"Annemie Tonken","startTime":1295.19,"endTime":1298.13,"body":"I know. And"},{"speaker":"Annemie Tonken","startTime":1295.19,"endTime":1298.13,"body":"then, and I agree with you. And"},{"speaker":"Annemie Tonken","startTime":1298.13,"endTime":1301.55,"body":"yet, my guess is that this is"},{"speaker":"Annemie Tonken","startTime":1298.13,"endTime":1301.55,"body":"one of those things that AI will"},{"speaker":"Annemie Tonken","startTime":1301.55,"endTime":1307.55,"body":"make better where it's, you"},{"speaker":"Annemie Tonken","startTime":1301.55,"endTime":1307.55,"body":"know, the AI, artificial"},{"speaker":"Annemie Tonken","startTime":1307.55,"endTime":1310.28,"body":"intelligence is getting better"},{"speaker":"Annemie Tonken","startTime":1307.55,"endTime":1310.28,"body":"and better at understanding our"},{"speaker":"Annemie Tonken","startTime":1310.28,"endTime":1314.0,"body":"failings in communication, and"},{"speaker":"Annemie Tonken","startTime":1310.28,"endTime":1314.0,"body":"being able to bridge those gaps."},{"speaker":"Annemie Tonken","startTime":1314.03,"endTime":1318.23,"body":"So it, you know, we'll see where"},{"speaker":"Annemie Tonken","startTime":1314.03,"endTime":1318.23,"body":"that all goes. But in terms of"},{"speaker":"Annemie Tonken","startTime":1318.23,"endTime":1323.63,"body":"okay, so copying and pasting"},{"speaker":"Annemie Tonken","startTime":1318.23,"endTime":1323.63,"body":"what the, the draft that AI"},{"speaker":"Annemie Tonken","startTime":1323.66,"endTime":1327.38,"body":"spits out for you, or even like,"},{"speaker":"Annemie Tonken","startTime":1323.66,"endTime":1327.38,"body":"even if you refine it and refine"},{"speaker":"Annemie Tonken","startTime":1327.38,"endTime":1331.28,"body":"it, how are some ways other than"},{"speaker":"Annemie Tonken","startTime":1327.38,"endTime":1331.28,"body":"like changing of the adjectives"},{"speaker":"Annemie Tonken","startTime":1331.28,"endTime":1334.52,"body":"or switching the sentences"},{"speaker":"Annemie Tonken","startTime":1331.28,"endTime":1334.52,"body":"around? Like, how do you go in"},{"speaker":"Annemie Tonken","startTime":1334.52,"endTime":1339.17,"body":"and take a basic draft of that,"},{"speaker":"Annemie Tonken","startTime":1334.52,"endTime":1339.17,"body":"let's say a blog post, and make"},{"speaker":"Annemie Tonken","startTime":1339.17,"endTime":1343.7,"body":"it better in a way that doesn't"},{"speaker":"Annemie Tonken","startTime":1339.17,"endTime":1343.7,"body":"then, you know, take you back to"},{"speaker":"Annemie Tonken","startTime":1343.7,"endTime":1346.49,"body":"spending just as much time as if"},{"speaker":"Annemie Tonken","startTime":1343.7,"endTime":1346.49,"body":"you had sat down with a clean"},{"speaker":"Annemie Tonken","startTime":1346.52,"endTime":1346.85,"body":"sheet of"},{"speaker":"Sarah Landa","startTime":1346.85,"endTime":1350.03,"body":"paper? Well, I"},{"speaker":"Sarah Landa","startTime":1346.85,"endTime":1350.03,"body":"would say one way that it really"},{"speaker":"Sarah Landa","startTime":1350.03,"endTime":1355.76,"body":"has helped me speed up drafting"},{"speaker":"Sarah Landa","startTime":1350.03,"endTime":1355.76,"body":"a post is bullet pointing. So"},{"speaker":"Sarah Landa","startTime":1356.06,"endTime":1359.48,"body":"you know, before you even get to"},{"speaker":"Sarah Landa","startTime":1356.06,"endTime":1359.48,"body":"the paragraph phase, you need to"},{"speaker":"Sarah Landa","startTime":1359.48,"endTime":1363.26,"body":"come up with what are the points"},{"speaker":"Sarah Landa","startTime":1359.48,"endTime":1363.26,"body":"that I'm going to highlight. And"},{"speaker":"Sarah Landa","startTime":1363.29,"endTime":1367.04,"body":"usually, you know, the meat of"},{"speaker":"Sarah Landa","startTime":1363.29,"endTime":1367.04,"body":"the the articles is like the"},{"speaker":"Sarah Landa","startTime":1367.04,"endTime":1369.11,"body":"easy part to write, you know,"},{"speaker":"Sarah Landa","startTime":1367.04,"endTime":1369.11,"body":"the things that you want to"},{"speaker":"Sarah Landa","startTime":1369.11,"endTime":1372.11,"body":"cover. But maybe you only have"},{"speaker":"Sarah Landa","startTime":1369.11,"endTime":1372.11,"body":"two ideas, and you want to add"},{"speaker":"Sarah Landa","startTime":1372.11,"endTime":1375.14,"body":"three, so you could have it help"},{"speaker":"Sarah Landa","startTime":1372.11,"endTime":1375.14,"body":"you generate a third idea. You"},{"speaker":"Sarah Landa","startTime":1375.14,"endTime":1378.5,"body":"could also have it help you with"},{"speaker":"Sarah Landa","startTime":1375.14,"endTime":1378.5,"body":"your intro or your outro you"},{"speaker":"Sarah Landa","startTime":1378.5,"endTime":1380.72,"body":"could also have it help you with"},{"speaker":"Sarah Landa","startTime":1378.5,"endTime":1380.72,"body":"your meta description. I mean,"},{"speaker":"Sarah Landa","startTime":1380.72,"endTime":1386.21,"body":"there's so many different ways"},{"speaker":"Sarah Landa","startTime":1380.72,"endTime":1386.21,"body":"where as bloggers, we get bogged"},{"speaker":"Sarah Landa","startTime":1386.21,"endTime":1389.48,"body":"down, and we're like, this is"},{"speaker":"Sarah Landa","startTime":1386.21,"endTime":1389.48,"body":"just too much work. And even if"},{"speaker":"Sarah Landa","startTime":1389.48,"endTime":1392.84,"body":"we know the rules of SEO, which"},{"speaker":"Sarah Landa","startTime":1389.48,"endTime":1392.84,"body":"a lot of people don't, you know,"},{"speaker":"Sarah Landa","startTime":1392.84,"endTime":1395.75,"body":"the things that you're supposed"},{"speaker":"Sarah Landa","startTime":1392.84,"endTime":1395.75,"body":"to be putting in there. It's a,"},{"speaker":"Sarah Landa","startTime":1395.81,"endTime":1399.59,"body":"you know, a chore to do those"},{"speaker":"Sarah Landa","startTime":1395.81,"endTime":1399.59,"body":"things. Yeah, so So having it,"},{"speaker":"Sarah Landa","startTime":1399.86,"endTime":1403.91,"body":"right you that meta description"},{"speaker":"Sarah Landa","startTime":1399.86,"endTime":1403.91,"body":"or the summary. Like maybe as a"},{"speaker":"Sarah Landa","startTime":1403.91,"endTime":1406.67,"body":"blogger, you don't want to"},{"speaker":"Sarah Landa","startTime":1403.91,"endTime":1406.67,"body":"transcribe the whole Podcast,"},{"speaker":"Sarah Landa","startTime":1406.7,"endTime":1410.93,"body":"the podcast, but you want to"},{"speaker":"Sarah Landa","startTime":1406.7,"endTime":1410.93,"body":"summarize it on your blog? Sure."},{"speaker":"Sarah Landa","startTime":1410.93,"endTime":1414.02,"body":"So like what you could say, you"},{"speaker":"Sarah Landa","startTime":1410.93,"endTime":1414.02,"body":"could transcribe the whole"},{"speaker":"Sarah Landa","startTime":1414.02,"endTime":1417.77,"body":"thing, put that entire text in"},{"speaker":"Sarah Landa","startTime":1414.02,"endTime":1417.77,"body":"and then say, write me a"},{"speaker":"Sarah Landa","startTime":1417.77,"endTime":1421.19,"body":"summary. Right? And it's and"},{"speaker":"Sarah Landa","startTime":1417.77,"endTime":1421.19,"body":"that I would think that would be"},{"speaker":"Sarah Landa","startTime":1421.46,"endTime":1424.79,"body":"completely legit. It's not,"},{"speaker":"Sarah Landa","startTime":1421.46,"endTime":1424.79,"body":"you're not saying these are my"},{"speaker":"Sarah Landa","startTime":1424.79,"endTime":1430.04,"body":"words, you're just trying to"},{"speaker":"Sarah Landa","startTime":1424.79,"endTime":1430.04,"body":"summarize your content. So"},{"speaker":"Sarah Landa","startTime":1430.1,"endTime":1433.94,"body":"there's a lot of just ways that"},{"speaker":"Sarah Landa","startTime":1430.1,"endTime":1433.94,"body":"I think it's super helpful, that"},{"speaker":"Sarah Landa","startTime":1433.94,"endTime":1437.93,"body":"help you finish the job rather"},{"speaker":"Sarah Landa","startTime":1433.94,"endTime":1437.93,"body":"than do the entire job for you."},{"speaker":"Sarah Landa","startTime":1438.32,"endTime":1438.59,"body":"Well,"},{"speaker":"Annemie Tonken","startTime":1438.59,"endTime":1440.63,"body":"and you know,"},{"speaker":"Annemie Tonken","startTime":1438.59,"endTime":1440.63,"body":"one of the things that we talk"},{"speaker":"Annemie Tonken","startTime":1440.63,"endTime":1444.5,"body":"about all the time is"},{"speaker":"Annemie Tonken","startTime":1440.63,"endTime":1444.5,"body":"repurposing content, right? So"},{"speaker":"Annemie Tonken","startTime":1444.5,"endTime":1448.73,"body":"if you go to the trouble to"},{"speaker":"Annemie Tonken","startTime":1444.5,"endTime":1448.73,"body":"think about, you know, a story"},{"speaker":"Annemie Tonken","startTime":1448.73,"endTime":1452.24,"body":"from a session that you had,"},{"speaker":"Annemie Tonken","startTime":1448.73,"endTime":1452.24,"body":"that really illustrates one of"},{"speaker":"Annemie Tonken","startTime":1452.24,"endTime":1455.18,"body":"your core principles or"},{"speaker":"Annemie Tonken","startTime":1452.24,"endTime":1455.18,"body":"philosophies as a photographer,"},{"speaker":"Annemie Tonken","startTime":1455.18,"endTime":1458.0,"body":"and you write a blog post about"},{"speaker":"Annemie Tonken","startTime":1455.18,"endTime":1458.0,"body":"that, you know, that takes you"},{"speaker":"Annemie Tonken","startTime":1458.75,"endTime":1462.68,"body":"hours, right? To come up with"},{"speaker":"Annemie Tonken","startTime":1458.75,"endTime":1462.68,"body":"the idea, write it, well get it"},{"speaker":"Annemie Tonken","startTime":1462.68,"endTime":1467.42,"body":"formatted, whatever. But then,"},{"speaker":"Annemie Tonken","startTime":1462.68,"endTime":1467.42,"body":"that should not be the only"},{"speaker":"Annemie Tonken","startTime":1467.42,"endTime":1470.54,"body":"thing you do with that. Right?"},{"speaker":"Annemie Tonken","startTime":1467.42,"endTime":1470.54,"body":"You should then be taking that"},{"speaker":"Annemie Tonken","startTime":1470.54,"endTime":1473.81,"body":"you should be putting little,"},{"speaker":"Annemie Tonken","startTime":1470.54,"endTime":1473.81,"body":"you know, parts of it, little"},{"speaker":"Annemie Tonken","startTime":1473.84,"endTime":1477.14,"body":"pieces of it on Instagram, you"},{"speaker":"Annemie Tonken","startTime":1473.84,"endTime":1477.14,"body":"should be sending out a"},{"speaker":"Annemie Tonken","startTime":1477.14,"endTime":1481.67,"body":"newsletter that talks about"},{"speaker":"Annemie Tonken","startTime":1477.14,"endTime":1481.67,"body":"that. And when you have that"},{"speaker":"Annemie Tonken","startTime":1481.67,"endTime":1486.74,"body":"long form content, being able to"},{"speaker":"Annemie Tonken","startTime":1481.67,"endTime":1486.74,"body":"put it into chat GPT and say,"},{"speaker":"Annemie Tonken","startTime":1487.1,"endTime":1491.87,"body":"give me you know, five days"},{"speaker":"Annemie Tonken","startTime":1487.1,"endTime":1491.87,"body":"worth of Instagram captions or,"},{"speaker":"Annemie Tonken","startTime":1491.9,"endTime":1496.97,"body":"you know, I need to write my"},{"speaker":"Annemie Tonken","startTime":1491.9,"endTime":1496.97,"body":"audience a lead or a newsletter,"},{"speaker":"Annemie Tonken","startTime":1497.36,"endTime":1500.45,"body":"and a strategy that I heard"},{"speaker":"Annemie Tonken","startTime":1497.36,"endTime":1500.45,"body":"recently that I was like, Oh,"},{"speaker":"Annemie Tonken","startTime":1500.45,"endTime":1503.12,"body":"that's interesting. And I"},{"speaker":"Annemie Tonken","startTime":1500.45,"endTime":1503.12,"body":"haven't tried it yet. But I'd be"},{"speaker":"Annemie Tonken","startTime":1503.12,"endTime":1506.09,"body":"curious to hear if you have"},{"speaker":"Annemie Tonken","startTime":1503.12,"endTime":1506.09,"body":"either tried this or think it's"},{"speaker":"Annemie Tonken","startTime":1506.09,"endTime":1511.1,"body":"a good idea is one of the"},{"speaker":"Annemie Tonken","startTime":1506.09,"endTime":1511.1,"body":"prompts that someone was"},{"speaker":"Annemie Tonken","startTime":1511.1,"endTime":1514.01,"body":"describing, and I wish I"},{"speaker":"Annemie Tonken","startTime":1511.1,"endTime":1514.01,"body":"remembered who it was, it was"},{"speaker":"Annemie Tonken","startTime":1514.01,"endTime":1519.23,"body":"like somebody on the internet"},{"speaker":"Annemie Tonken","startTime":1514.01,"endTime":1519.23,"body":"was saying, you know, I want you"},{"speaker":"Annemie Tonken","startTime":1519.23,"endTime":1523.01,"body":"to write it, but I want you to"},{"speaker":"Annemie Tonken","startTime":1519.23,"endTime":1523.01,"body":"write it from the point of view"},{"speaker":"Annemie Tonken","startTime":1523.22,"endTime":1528.83,"body":"of a, and then you fill in your"},{"speaker":"Annemie Tonken","startTime":1523.22,"endTime":1528.83,"body":"own kind of CV. So a 13 year"},{"speaker":"Annemie Tonken","startTime":1528.83,"endTime":1532.37,"body":"family photographer based in"},{"speaker":"Annemie Tonken","startTime":1528.83,"endTime":1532.37,"body":"North Carolina, who specializes"},{"speaker":"Annemie Tonken","startTime":1532.37,"endTime":1536.03,"body":"in working with toddlers, or"},{"speaker":"Annemie Tonken","startTime":1532.37,"endTime":1536.03,"body":"whatever, yes. So basically,"},{"speaker":"Annemie Tonken","startTime":1536.03,"endTime":1539.06,"body":"your it's not just the content"},{"speaker":"Annemie Tonken","startTime":1536.03,"endTime":1539.06,"body":"that you wanted to spit out, but"},{"speaker":"Annemie Tonken","startTime":1539.06,"endTime":1542.3,"body":"giving it a point of view that"},{"speaker":"Annemie Tonken","startTime":1539.06,"endTime":1542.3,"body":"sort of directly mirrors your"},{"speaker":"Annemie Tonken","startTime":1542.3,"endTime":1543.5,"body":"own, have you played with?"},{"speaker":"Sarah Landa","startTime":1544.49,"endTime":1547.31,"body":"Yes, and I would"},{"speaker":"Sarah Landa","startTime":1544.49,"endTime":1547.31,"body":"say that's very helpful. And"},{"speaker":"Sarah Landa","startTime":1547.31,"endTime":1551.09,"body":"that's, you know, you're going"},{"speaker":"Sarah Landa","startTime":1547.31,"endTime":1551.09,"body":"to get so much more response"},{"speaker":"Sarah Landa","startTime":1551.09,"endTime":1555.41,"body":"back from it, if you give it"},{"speaker":"Sarah Landa","startTime":1551.09,"endTime":1555.41,"body":"more specific information. Now,"},{"speaker":"Sarah Landa","startTime":1555.71,"endTime":1558.98,"body":"again, like the more specific"},{"speaker":"Sarah Landa","startTime":1555.71,"endTime":1558.98,"body":"information you give it, the"},{"speaker":"Sarah Landa","startTime":1558.98,"endTime":1562.64,"body":"more it's going to sound like a"},{"speaker":"Sarah Landa","startTime":1558.98,"endTime":1562.64,"body":"robot, if you tell it to write"},{"speaker":"Sarah Landa","startTime":1562.67,"endTime":1565.37,"body":"the post for you, right, because"},{"speaker":"Sarah Landa","startTime":1562.67,"endTime":1565.37,"body":"it's going to start adding all"},{"speaker":"Sarah Landa","startTime":1565.37,"endTime":1568.73,"body":"these weird sentences about"},{"speaker":"Sarah Landa","startTime":1565.37,"endTime":1568.73,"body":"being a lifestyle family"},{"speaker":"Sarah Landa","startTime":1568.73,"endTime":1571.46,"body":"photographer, when you're really"},{"speaker":"Sarah Landa","startTime":1568.73,"endTime":1571.46,"body":"just trying to talk about, you"},{"speaker":"Sarah Landa","startTime":1571.46,"endTime":1575.54,"body":"know, the best kinds of diapers,"},{"speaker":"Sarah Landa","startTime":1571.46,"endTime":1575.54,"body":"or whatever, you know, whatever"},{"speaker":"Sarah Landa","startTime":1575.54,"endTime":1578.39,"body":"helpful content you're trying to"},{"speaker":"Sarah Landa","startTime":1575.54,"endTime":1578.39,"body":"create for your client that"},{"speaker":"Sarah Landa","startTime":1578.39,"endTime":1581.12,"body":"maybe doesn't necessarily have"},{"speaker":"Sarah Landa","startTime":1578.39,"endTime":1581.12,"body":"anything to do with booking you"},{"speaker":"Sarah Landa","startTime":1581.12,"endTime":1585.95,"body":"as a photographer. So it gets a"},{"speaker":"Sarah Landa","startTime":1581.12,"endTime":1585.95,"body":"little muddled, but I would say,"},{"speaker":"Sarah Landa","startTime":1585.98,"endTime":1590.21,"body":"Try it, try it and see and then"},{"speaker":"Sarah Landa","startTime":1585.98,"endTime":1590.21,"body":"ask it to refine it. Sure. But"},{"speaker":"Sarah Landa","startTime":1590.21,"endTime":1593.42,"body":"one of the things you mentioned,"},{"speaker":"Sarah Landa","startTime":1590.21,"endTime":1593.42,"body":"made me think about keywording."},{"speaker":"Sarah Landa","startTime":1593.45,"endTime":1596.78,"body":"So I talk a lot about"},{"speaker":"Sarah Landa","startTime":1593.45,"endTime":1596.78,"body":"keywording. And, you know, we do"},{"speaker":"Sarah Landa","startTime":1596.78,"endTime":1600.47,"body":"our keyword research, which is"},{"speaker":"Sarah Landa","startTime":1596.78,"endTime":1600.47,"body":"like our overarching keywords"},{"speaker":"Sarah Landa","startTime":1600.47,"endTime":1603.41,"body":"that we want to rank for our,"},{"speaker":"Sarah Landa","startTime":1600.47,"endTime":1603.41,"body":"you know, Durham, family"},{"speaker":"Sarah Landa","startTime":1603.41,"endTime":1606.8,"body":"photographer, Seattle newborn"},{"speaker":"Sarah Landa","startTime":1603.41,"endTime":1606.8,"body":"photographer, and you know, you"},{"speaker":"Sarah Landa","startTime":1606.8,"endTime":1609.41,"body":"need to put those on your"},{"speaker":"Sarah Landa","startTime":1606.8,"endTime":1609.41,"body":"website. But blogging and"},{"speaker":"Sarah Landa","startTime":1609.41,"endTime":1612.86,"body":"content creation gives you an"},{"speaker":"Sarah Landa","startTime":1609.41,"endTime":1612.86,"body":"opportunity to be ranking for"},{"speaker":"Sarah Landa","startTime":1612.86,"endTime":1617.51,"body":"hundreds of or 1000s of new"},{"speaker":"Sarah Landa","startTime":1612.86,"endTime":1617.51,"body":"keywords. What is a keyword?"},{"speaker":"Sarah Landa","startTime":1617.51,"endTime":1620.24,"body":"It's just some a question that"},{"speaker":"Sarah Landa","startTime":1617.51,"endTime":1620.24,"body":"someone's typing into the"},{"speaker":"Sarah Landa","startTime":1620.24,"endTime":1623.81,"body":"internet. So sometimes I think"},{"speaker":"Sarah Landa","startTime":1620.24,"endTime":1623.81,"body":"we get a little bit lost when we"},{"speaker":"Sarah Landa","startTime":1623.81,"endTime":1627.44,"body":"write a blog post about"},{"speaker":"Sarah Landa","startTime":1623.81,"endTime":1627.44,"body":"incorporating our keyword or we,"},{"speaker":"Sarah Landa","startTime":1627.83,"endTime":1630.35,"body":"or we might have this idea, but"},{"speaker":"Sarah Landa","startTime":1627.83,"endTime":1630.35,"body":"we might not know what our"},{"speaker":"Sarah Landa","startTime":1630.35,"endTime":1634.46,"body":"keyword is, right? So I did an"},{"speaker":"Sarah Landa","startTime":1630.35,"endTime":1634.46,"body":"experiment recently, where I put"},{"speaker":"Sarah Landa","startTime":1634.46,"endTime":1637.76,"body":"in a blog post into Chet GPT."},{"speaker":"Sarah Landa","startTime":1634.46,"endTime":1637.76,"body":"And I said, Tell me what my"},{"speaker":"Sarah Landa","startTime":1637.76,"endTime":1643.1,"body":"keyword is, oh, and it told me."},{"speaker":"Sarah Landa","startTime":1637.76,"endTime":1643.1,"body":"But so then I'm like, Okay, I"},{"speaker":"Sarah Landa","startTime":1643.1,"endTime":1647.48,"body":"need to put this keyword in my"},{"speaker":"Sarah Landa","startTime":1643.1,"endTime":1647.48,"body":"blog post title, in my images in"},{"speaker":"Sarah Landa","startTime":1647.48,"endTime":1652.43,"body":"my tags in my meta description,"},{"speaker":"Sarah Landa","startTime":1647.48,"endTime":1652.43,"body":"so that I am really focusing"},{"speaker":"Sarah Landa","startTime":1652.61,"endTime":1656.45,"body":"that one post on that one"},{"speaker":"Sarah Landa","startTime":1652.61,"endTime":1656.45,"body":"keyword, and then I'm not going"},{"speaker":"Sarah Landa","startTime":1656.45,"endTime":1659.87,"body":"to reuse that keyword on the"},{"speaker":"Sarah Landa","startTime":1656.45,"endTime":1659.87,"body":"next post, because then I'm just"},{"speaker":"Sarah Landa","startTime":1659.87,"endTime":1664.94,"body":"competing with myself. So how"},{"speaker":"Sarah Landa","startTime":1659.87,"endTime":1664.94,"body":"you know you, if you're lost, it"},{"speaker":"Sarah Landa","startTime":1664.94,"endTime":1669.14,"body":"will help you. It will help you"},{"speaker":"Sarah Landa","startTime":1664.94,"endTime":1669.14,"body":"refine your message in a way."},{"speaker":"Annemie Tonken","startTime":1669.92,"endTime":1672.17,"body":"Well, that's so"},{"speaker":"Annemie Tonken","startTime":1669.92,"endTime":1672.17,"body":"helpful, because I think that"},{"speaker":"Annemie Tonken","startTime":1672.2,"endTime":1675.2,"body":"it's like, every time I sit down"},{"speaker":"Annemie Tonken","startTime":1672.2,"endTime":1675.2,"body":"and open chat, GPT I'm like,"},{"speaker":"Annemie Tonken","startTime":1675.2,"endTime":1679.91,"body":"Okay, we're gonna use it to"},{"speaker":"Annemie Tonken","startTime":1675.2,"endTime":1679.91,"body":"create, you know, the ideas or"},{"speaker":"Annemie Tonken","startTime":1679.91,"endTime":1683.87,"body":"the long form content, or"},{"speaker":"Annemie Tonken","startTime":1679.91,"endTime":1683.87,"body":"whatever. And I will say that"},{"speaker":"Annemie Tonken","startTime":1683.87,"endTime":1689.96,"body":"thus far 99% of the time, I kind"},{"speaker":"Annemie Tonken","startTime":1683.87,"endTime":1689.96,"body":"of play with it for a little"},{"speaker":"Annemie Tonken","startTime":1689.96,"endTime":1692.33,"body":"bit, and then end up throwing my"},{"speaker":"Annemie Tonken","startTime":1689.96,"endTime":1692.33,"body":"hands up and being like,"},{"speaker":"Annemie Tonken","startTime":1692.33,"endTime":1695.21,"body":"whatever I can use better"},{"speaker":"Annemie Tonken","startTime":1692.33,"endTime":1695.21,"body":"myself. And I know that that's"},{"speaker":"Annemie Tonken","startTime":1695.45,"endTime":1699.62,"body":"really on me. It's not on it."},{"speaker":"Annemie Tonken","startTime":1695.45,"endTime":1699.62,"body":"But but some of these strategies"},{"speaker":"Annemie Tonken","startTime":1699.62,"endTime":1702.38,"body":"are so helpful, because I really"},{"speaker":"Annemie Tonken","startTime":1699.62,"endTime":1702.38,"body":"do feel like it's almost like"},{"speaker":"Annemie Tonken","startTime":1702.41,"endTime":1705.77,"body":"you want to you really do have"},{"speaker":"Annemie Tonken","startTime":1702.41,"endTime":1705.77,"body":"to think about it as like, I'm"},{"speaker":"Annemie Tonken","startTime":1705.77,"endTime":1711.47,"body":"the chef. I'm going to make it"},{"speaker":"Annemie Tonken","startTime":1705.77,"endTime":1711.47,"body":"do my prep for me. You go dice"},{"speaker":"Annemie Tonken","startTime":1711.47,"endTime":1712.61,"body":"up all the onions, and"},{"speaker":"Sarah Landa","startTime":1712.61,"endTime":1717.83,"body":"then I totally"},{"speaker":"Sarah Landa","startTime":1712.61,"endTime":1717.83,"body":"ceiling that. Yeah, prep work"},{"speaker":"Sarah Landa","startTime":1717.83,"endTime":1719.66,"body":"for you. Good. But you still"},{"speaker":"Sarah Landa","startTime":1717.83,"endTime":1719.66,"body":"have to make"},{"speaker":"Annemie Tonken","startTime":1719.66,"endTime":1720.65,"body":"the dish. Yeah,"},{"speaker":"Sarah Landa","startTime":1720.86,"endTime":1722.09,"body":"perfect analogy."},{"speaker":"Annemie Tonken","startTime":1722.12,"endTime":1724.16,"body":"Well, you helped"},{"speaker":"Annemie Tonken","startTime":1722.12,"endTime":1724.16,"body":"me come up with that. Because,"},{"speaker":"Annemie Tonken","startTime":1724.88,"endTime":1729.05,"body":"again, I'm working through all"},{"speaker":"Annemie Tonken","startTime":1724.88,"endTime":1729.05,"body":"of this in my own brain. So what"},{"speaker":"Annemie Tonken","startTime":1729.05,"endTime":1733.22,"body":"else? Are we missing from this"},{"speaker":"Annemie Tonken","startTime":1729.05,"endTime":1733.22,"body":"conversation that you want to"},{"speaker":"Annemie Tonken","startTime":1733.25,"endTime":1735.95,"body":"share before we sign off for"},{"speaker":"Annemie Tonken","startTime":1733.25,"endTime":1735.95,"body":"today? Because I feel like this"},{"speaker":"Annemie Tonken","startTime":1735.95,"endTime":1738.86,"body":"is one of those that we could"},{"speaker":"Annemie Tonken","startTime":1735.95,"endTime":1738.86,"body":"talk about for 1000 years, but"},{"speaker":"Annemie Tonken","startTime":1738.89,"endTime":1742.55,"body":"exactly will be. But for today,"},{"speaker":"Annemie Tonken","startTime":1738.89,"endTime":1742.55,"body":"if there were anything that you"},{"speaker":"Annemie Tonken","startTime":1742.55,"endTime":1747.29,"body":"would send photographers home"},{"speaker":"Annemie Tonken","startTime":1742.55,"endTime":1747.29,"body":"with to as far as like, give"},{"speaker":"Annemie Tonken","startTime":1747.29,"endTime":1747.98,"body":"this a try?"},{"speaker":"Sarah Landa","startTime":1748.79,"endTime":1751.67,"body":"Well, I'd say I,"},{"speaker":"Sarah Landa","startTime":1748.79,"endTime":1751.67,"body":"and I think I said it already at"},{"speaker":"Sarah Landa","startTime":1751.67,"endTime":1756.32,"body":"the beginning. Just keep"},{"speaker":"Sarah Landa","startTime":1751.67,"endTime":1756.32,"body":"reminding yourself, why you're"},{"speaker":"Sarah Landa","startTime":1756.32,"endTime":1760.4,"body":"blogging, you are trying to"},{"speaker":"Sarah Landa","startTime":1756.32,"endTime":1760.4,"body":"create useful content for your"},{"speaker":"Sarah Landa","startTime":1760.4,"endTime":1763.85,"body":"ideal client, you're trying to"},{"speaker":"Sarah Landa","startTime":1760.4,"endTime":1763.85,"body":"provide good customer service."},{"speaker":"Sarah Landa","startTime":1763.88,"endTime":1767.93,"body":"So whatever you decide to blog"},{"speaker":"Sarah Landa","startTime":1763.88,"endTime":1767.93,"body":"about, you always have to have"},{"speaker":"Sarah Landa","startTime":1767.93,"endTime":1770.9,"body":"that in mind. It's just like,"},{"speaker":"Sarah Landa","startTime":1767.93,"endTime":1770.9,"body":"whenever you think about what"},{"speaker":"Sarah Landa","startTime":1770.9,"endTime":1773.03,"body":"you're going to write in an"},{"speaker":"Sarah Landa","startTime":1770.9,"endTime":1773.03,"body":"Instagram caption, you're"},{"speaker":"Sarah Landa","startTime":1773.03,"endTime":1776.09,"body":"thinking about your ideal client"},{"speaker":"Sarah Landa","startTime":1773.03,"endTime":1776.09,"body":"and who you're trying to serve."},{"speaker":"Sarah Landa","startTime":1776.21,"endTime":1779.69,"body":"So don't forget that. Don't"},{"speaker":"Sarah Landa","startTime":1776.21,"endTime":1779.69,"body":"forget that. You're not here to"},{"speaker":"Sarah Landa","startTime":1779.69,"endTime":1783.26,"body":"get clicks. You're here to"},{"speaker":"Sarah Landa","startTime":1779.69,"endTime":1783.26,"body":"serve. So even if you only get"},{"speaker":"Sarah Landa","startTime":1783.32,"endTime":1787.94,"body":"one click but it's the right"},{"speaker":"Sarah Landa","startTime":1783.32,"endTime":1787.94,"body":"client versus 1000 of the wrong"},{"speaker":"Sarah Landa","startTime":1787.94,"endTime":1792.53,"body":"client. That's better, because"},{"speaker":"Sarah Landa","startTime":1787.94,"endTime":1792.53,"body":"that person is going to call you"},{"speaker":"Sarah Landa","startTime":1792.56,"endTime":1796.79,"body":"immediately and hire you, which"},{"speaker":"Sarah Landa","startTime":1792.56,"endTime":1796.79,"body":"is the goal, right? Yeah. So so"},{"speaker":"Sarah Landa","startTime":1796.85,"endTime":1802.34,"body":"be mindful of, you know,"},{"speaker":"Sarah Landa","startTime":1796.85,"endTime":1802.34,"body":"Creating helpful content. And"},{"speaker":"Sarah Landa","startTime":1802.46,"endTime":1806.42,"body":"and then as Google reminds us"},{"speaker":"Sarah Landa","startTime":1802.46,"endTime":1806.42,"body":"putting it in first person, so"},{"speaker":"Sarah Landa","startTime":1806.42,"endTime":1810.53,"body":"we're talking about things we"},{"speaker":"Sarah Landa","startTime":1806.42,"endTime":1810.53,"body":"have actual experience of, we're"},{"speaker":"Sarah Landa","startTime":1810.53,"endTime":1814.76,"body":"not just going to write a blog"},{"speaker":"Sarah Landa","startTime":1810.53,"endTime":1814.76,"body":"post reviewing, you know, 20"},{"speaker":"Sarah Landa","startTime":1814.76,"endTime":1817.82,"body":"strollers that we've never even"},{"speaker":"Sarah Landa","startTime":1814.76,"endTime":1817.82,"body":"looked at before. It'll do that"},{"speaker":"Sarah Landa","startTime":1817.82,"endTime":1821.3,"body":"for you. Right. But you know,"},{"speaker":"Sarah Landa","startTime":1817.82,"endTime":1821.3,"body":"you know, we want to make it"},{"speaker":"Sarah Landa","startTime":1821.48,"endTime":1824.93,"body":"personal and make it come from"},{"speaker":"Sarah Landa","startTime":1821.48,"endTime":1824.93,"body":"firsthand experience. So"},{"speaker":"Sarah Landa","startTime":1824.93,"endTime":1827.15,"body":"absolutely, that's what they're"},{"speaker":"Sarah Landa","startTime":1824.93,"endTime":1827.15,"body":"looking for. And that's what"},{"speaker":"Sarah Landa","startTime":1827.15,"endTime":1829.55,"body":"they're going to reward you for."},{"speaker":"Sarah Landa","startTime":1827.15,"endTime":1829.55,"body":"So that's what you should be"},{"speaker":"Sarah Landa","startTime":1829.55,"endTime":1830.45,"body":"focusing on."},{"speaker":"Annemie Tonken","startTime":1830.66,"endTime":1832.76,"body":"Absolutely. And,"},{"speaker":"Annemie Tonken","startTime":1830.66,"endTime":1832.76,"body":"you know, the thing is, I think"},{"speaker":"Annemie Tonken","startTime":1832.76,"endTime":1836.33,"body":"we talk when we're talking about"},{"speaker":"Annemie Tonken","startTime":1832.76,"endTime":1836.33,"body":"SEO, we talk a lot about, oh,"},{"speaker":"Annemie Tonken","startTime":1836.33,"endTime":1838.37,"body":"you know, we're doing this for"},{"speaker":"Annemie Tonken","startTime":1836.33,"endTime":1838.37,"body":"Google, this is important for"},{"speaker":"Annemie Tonken","startTime":1838.37,"endTime":1841.43,"body":"Google. But the fact of the"},{"speaker":"Annemie Tonken","startTime":1838.37,"endTime":1841.43,"body":"matter is that humans are also"},{"speaker":"Annemie Tonken","startTime":1841.43,"endTime":1845.39,"body":"getting a lot better, or a lot"},{"speaker":"Annemie Tonken","startTime":1841.43,"endTime":1845.39,"body":"more discriminating when it"},{"speaker":"Annemie Tonken","startTime":1845.39,"endTime":1849.56,"body":"comes to clicking into an"},{"speaker":"Annemie Tonken","startTime":1845.39,"endTime":1849.56,"body":"article and being like, Oh, this"},{"speaker":"Annemie Tonken","startTime":1849.56,"endTime":1853.52,"body":"is just someone who's an"},{"speaker":"Annemie Tonken","startTime":1849.56,"endTime":1853.52,"body":"affiliate marketer, or a"},{"speaker":"Annemie Tonken","startTime":1853.52,"endTime":1857.36,"body":"professional blogger who's you"},{"speaker":"Annemie Tonken","startTime":1853.52,"endTime":1857.36,"body":"know, getting pay per click or"},{"speaker":"Annemie Tonken","startTime":1857.36,"endTime":1859.58,"body":"like, yeah, you know, they're"},{"speaker":"Annemie Tonken","startTime":1857.36,"endTime":1859.58,"body":"they're getting Yeah, it's"},{"speaker":"Annemie Tonken","startTime":1859.58,"endTime":1862.49,"body":"clickbait for ad dollars, like,"},{"speaker":"Annemie Tonken","startTime":1859.58,"endTime":1862.49,"body":"clickbait used to work really,"},{"speaker":"Annemie Tonken","startTime":1862.49,"endTime":1866.48,"body":"really well, for everyone. And I"},{"speaker":"Annemie Tonken","startTime":1862.49,"endTime":1866.48,"body":"think that that those numbers"},{"speaker":"Annemie Tonken","startTime":1866.48,"endTime":1869.27,"body":"are going down and down, because"},{"speaker":"Annemie Tonken","startTime":1866.48,"endTime":1869.27,"body":"we're all like, oh, yeah, I'm"},{"speaker":"Annemie Tonken","startTime":1869.27,"endTime":1872.48,"body":"going to click on this thing"},{"speaker":"Annemie Tonken","startTime":1869.27,"endTime":1872.48,"body":"about, you know, you won't"},{"speaker":"Annemie Tonken","startTime":1872.48,"endTime":1875.33,"body":"believe what so and so said"},{"speaker":"Annemie Tonken","startTime":1872.48,"endTime":1875.33,"body":"about such and such, and it's"},{"speaker":"Annemie Tonken","startTime":1875.33,"endTime":1880.52,"body":"going to be a bunch of garbage."},{"speaker":"Annemie Tonken","startTime":1875.33,"endTime":1880.52,"body":"And so always, always, as you"},{"speaker":"Annemie Tonken","startTime":1880.52,"endTime":1883.49,"body":"are producing any kind of"},{"speaker":"Annemie Tonken","startTime":1880.52,"endTime":1883.49,"body":"content, try and see it through"},{"speaker":"Annemie Tonken","startTime":1883.49,"endTime":1888.23,"body":"that filter. If Google sees it"},{"speaker":"Annemie Tonken","startTime":1883.49,"endTime":1888.23,"body":"as spam. That's bad. If a person"},{"speaker":"Annemie Tonken","startTime":1888.26,"endTime":1891.44,"body":"clicks on it and sees it as"},{"speaker":"Annemie Tonken","startTime":1888.26,"endTime":1891.44,"body":"spam, that's way worse as far as"},{"speaker":"Annemie Tonken","startTime":1891.44,"endTime":1891.56,"body":"it's"},{"speaker":"Sarah Landa","startTime":1891.56,"endTime":1893.9,"body":"way worse. Yeah."},{"speaker":"Sarah Landa","startTime":1891.56,"endTime":1893.9,"body":"And you've already lost them. So"},{"speaker":"Sarah Landa","startTime":1893.9,"endTime":1895.76,"body":"totally. All that"},{"speaker":"Annemie Tonken","startTime":1895.76,"endTime":1898.16,"body":"trust that we"},{"speaker":"Annemie Tonken","startTime":1895.76,"endTime":1898.16,"body":"work so hard to build down the"},{"speaker":"Annemie Tonken","startTime":1898.19,"endTime":1901.31,"body":"down the tubes. Sarah, thank you"},{"speaker":"Annemie Tonken","startTime":1898.19,"endTime":1901.31,"body":"so much. This has been super"},{"speaker":"Annemie Tonken","startTime":1901.31,"endTime":1905.27,"body":"helpful. I would love for you to"},{"speaker":"Annemie Tonken","startTime":1901.31,"endTime":1905.27,"body":"remind everybody where they can"},{"speaker":"Annemie Tonken","startTime":1905.27,"endTime":1909.44,"body":"contact you. And if they are"},{"speaker":"Annemie Tonken","startTime":1905.27,"endTime":1909.44,"body":"looking for SEO help connect"},{"speaker":"Annemie Tonken","startTime":1909.44,"endTime":1910.64,"body":"with you for that."},{"speaker":"Sarah Landa","startTime":1912.13,"endTime":1914.02,"body":"find my services"},{"speaker":"Sarah Landa","startTime":1912.13,"endTime":1914.02,"body":"there. On Instagram. Im at Sarah"},{"speaker":"Sarah Landa","startTime":1914.02,"endTime":1925.9,"body":"Landa Photography. And that's"},{"speaker":"Sarah Landa","startTime":1914.02,"endTime":1925.9,"body":"about it. And I am not as on"},{"speaker":"Sarah Landa","startTime":1925.9,"endTime":1930.04,"body":"Instagram, as I have on my"},{"speaker":"Sarah Landa","startTime":1925.9,"endTime":1930.04,"body":"website. So I'm trying I try I"},{"speaker":"Sarah Landa","startTime":1930.04,"endTime":1931.6,"body":"force myself so we"},{"speaker":"Annemie Tonken","startTime":1931.82,"endTime":1936.5,"body":"get in there,"},{"speaker":"Annemie Tonken","startTime":1931.82,"endTime":1936.5,"body":"but I 1,000% identify with that."},{"speaker":"Annemie Tonken","startTime":1936.74,"endTime":1939.23,"body":"Well, it's so great to see you."},{"speaker":"Annemie Tonken","startTime":1936.74,"endTime":1939.23,"body":"It's so great to chat with you"},{"speaker":"Annemie Tonken","startTime":1939.23,"endTime":1943.46,"body":"and and we will have you back on"},{"speaker":"Annemie Tonken","startTime":1939.23,"endTime":1943.46,"body":"again soon. And the world will"},{"speaker":"Annemie Tonken","startTime":1943.46,"endTime":1945.02,"body":"have changed yet again. I have"},{"speaker":"Annemie Tonken","startTime":1943.46,"endTime":1945.02,"body":"no"},{"speaker":"Sarah Landa","startTime":1945.02,"endTime":1947.45,"body":"doubt. Exactly."},{"speaker":"Sarah Landa","startTime":1945.02,"endTime":1947.45,"body":"We'll have all new rules at that"},{"speaker":"Sarah Landa","startTime":1947.45,"endTime":1949.34,"body":"point. Thanks for having me."},{"speaker":"Annemie Tonken","startTime":1949.34,"endTime":1952.04,"body":"Thank you have a"},{"speaker":"Annemie Tonken","startTime":1949.34,"endTime":1952.04,"body":"great day. Well, that's it for"},{"speaker":"Annemie Tonken","startTime":1952.04,"endTime":1955.07,"body":"this week's episode of This"},{"speaker":"Annemie Tonken","startTime":1952.04,"endTime":1955.07,"body":"can't be that hard. I'll be back"},{"speaker":"Annemie Tonken","startTime":1955.07,"endTime":1958.94,"body":"Same time, same place next week."},{"speaker":"Annemie Tonken","startTime":1955.07,"endTime":1958.94,"body":"In the meantime, you can find"},{"speaker":"Annemie Tonken","startTime":1958.94,"endTime":1961.7,"body":"more information about this"},{"speaker":"Annemie Tonken","startTime":1958.94,"endTime":1961.7,"body":"episode, along with all the"},{"speaker":"Annemie Tonken","startTime":1961.7,"endTime":1965.09,"body":"relevant links, notes and"},{"speaker":"Annemie Tonken","startTime":1961.7,"endTime":1965.09,"body":"downloads at this can't be that"},{"speaker":"Annemie Tonken","startTime":1965.09,"endTime":1969.47,"body":"hard.com/learn If you liked the"},{"speaker":"Annemie Tonken","startTime":1965.09,"endTime":1969.47,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":1969.47,"endTime":1973.1,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":1969.47,"endTime":1973.1,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":1973.1,"endTime":1977.24,"body":"review in iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":1973.1,"endTime":1977.24,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":1977.24,"endTime":1979.1,"body":"hope you have a fantastic week."}]}