{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.0,"endTime":2.61,"body":"Do you guys know"},{"speaker":"Annemie Tonken","startTime":0.0,"endTime":2.61,"body":"that there is almost nothing"},{"speaker":"Annemie Tonken","startTime":2.61,"endTime":6.63,"body":"that I love more to share on"},{"speaker":"Annemie Tonken","startTime":2.61,"endTime":6.63,"body":"this podcast than the story of a"},{"speaker":"Annemie Tonken","startTime":6.63,"endTime":10.14,"body":"photographer who was faced with"},{"speaker":"Annemie Tonken","startTime":6.63,"endTime":10.14,"body":"some sort of problem and solved"},{"speaker":"Annemie Tonken","startTime":10.14,"endTime":13.98,"body":"it in a creative way, right?"},{"speaker":"Annemie Tonken","startTime":10.14,"endTime":13.98,"body":"I've shared my own problems and"},{"speaker":"Annemie Tonken","startTime":13.98,"endTime":17.34,"body":"how I've creatively solved them."},{"speaker":"Annemie Tonken","startTime":13.98,"endTime":17.34,"body":"I've shared the stories of lots"},{"speaker":"Annemie Tonken","startTime":17.34,"endTime":20.88,"body":"of other photographers who have"},{"speaker":"Annemie Tonken","startTime":17.34,"endTime":20.88,"body":"come up with creative ideas that"},{"speaker":"Annemie Tonken","startTime":20.88,"endTime":24.21,"body":"have, you know, made them money,"},{"speaker":"Annemie Tonken","startTime":20.88,"endTime":24.21,"body":"given them time back all kinds"},{"speaker":"Annemie Tonken","startTime":24.21,"endTime":27.21,"body":"of things. But today's"},{"speaker":"Annemie Tonken","startTime":24.21,"endTime":27.21,"body":"conversation is a new one. And I"},{"speaker":"Annemie Tonken","startTime":27.21,"endTime":31.83,"body":"really love this one. Now, when"},{"speaker":"Annemie Tonken","startTime":27.21,"endTime":31.83,"body":"you first hear Jill Smith's"},{"speaker":"Annemie Tonken","startTime":31.86,"endTime":36.21,"body":"problem, and I'm using air"},{"speaker":"Annemie Tonken","startTime":31.86,"endTime":36.21,"body":"quotes here, you may say, that's"},{"speaker":"Annemie Tonken","startTime":36.21,"endTime":39.42,"body":"a champagne problem, I don't"},{"speaker":"Annemie Tonken","startTime":36.21,"endTime":39.42,"body":"have that problem. I wish I had"},{"speaker":"Annemie Tonken","startTime":39.42,"endTime":44.01,"body":"that problem. But if you are, as"},{"speaker":"Annemie Tonken","startTime":39.42,"endTime":44.01,"body":"I know, you are because you're"},{"speaker":"Annemie Tonken","startTime":44.01,"endTime":47.25,"body":"listening to this podcast, if"},{"speaker":"Annemie Tonken","startTime":44.01,"endTime":47.25,"body":"you are on the journey toward"},{"speaker":"Annemie Tonken","startTime":47.28,"endTime":52.44,"body":"building your business in a"},{"speaker":"Annemie Tonken","startTime":47.28,"endTime":52.44,"body":"profitable, sustainable way, at"},{"speaker":"Annemie Tonken","startTime":52.44,"endTime":55.56,"body":"some point or another, you are"},{"speaker":"Annemie Tonken","startTime":52.44,"endTime":55.56,"body":"going to be faced with this"},{"speaker":"Annemie Tonken","startTime":55.56,"endTime":58.83,"body":"problem. And the problem is that"},{"speaker":"Annemie Tonken","startTime":55.56,"endTime":58.83,"body":"you get to a place where you"},{"speaker":"Annemie Tonken","startTime":58.83,"endTime":63.0,"body":"have more work than you have"},{"speaker":"Annemie Tonken","startTime":58.83,"endTime":63.0,"body":"time. And you have kind of"},{"speaker":"Annemie Tonken","startTime":63.0,"endTime":67.62,"body":"topped out at a cap where you"},{"speaker":"Annemie Tonken","startTime":63.0,"endTime":67.62,"body":"can't really make any more money"},{"speaker":"Annemie Tonken","startTime":67.62,"endTime":71.88,"body":"because you just can't take on"},{"speaker":"Annemie Tonken","startTime":67.62,"endTime":71.88,"body":"any more work. So Jill had that"},{"speaker":"Annemie Tonken","startTime":71.88,"endTime":74.97,"body":"problem a couple of years ago"},{"speaker":"Annemie Tonken","startTime":71.88,"endTime":74.97,"body":"and her business and she solved"},{"speaker":"Annemie Tonken","startTime":74.97,"endTime":78.57,"body":"it by creating an Associate"},{"speaker":"Annemie Tonken","startTime":74.97,"endTime":78.57,"body":"Program. And again, whether or"},{"speaker":"Annemie Tonken","startTime":78.57,"endTime":81.24,"body":"not you are at this place in"},{"speaker":"Annemie Tonken","startTime":78.57,"endTime":81.24,"body":"your business right now, where"},{"speaker":"Annemie Tonken","startTime":81.24,"endTime":85.95,"body":"you want to build an Associate"},{"speaker":"Annemie Tonken","startTime":81.24,"endTime":85.95,"body":"Program, or if you are at a"},{"speaker":"Annemie Tonken","startTime":85.95,"endTime":88.44,"body":"place where you have a lot of"},{"speaker":"Annemie Tonken","startTime":85.95,"endTime":88.44,"body":"work, but you have no interest"},{"speaker":"Annemie Tonken","startTime":88.44,"endTime":91.62,"body":"in an Associate Program. Anyway,"},{"speaker":"Annemie Tonken","startTime":88.44,"endTime":91.62,"body":"I still want you to listen to"},{"speaker":"Annemie Tonken","startTime":91.62,"endTime":95.52,"body":"this episode, because many of"},{"speaker":"Annemie Tonken","startTime":91.62,"endTime":95.52,"body":"the sort of strategies and the"},{"speaker":"Annemie Tonken","startTime":95.52,"endTime":99.09,"body":"ways that Gil is thinking about"},{"speaker":"Annemie Tonken","startTime":95.52,"endTime":99.09,"body":"this problem are going to be"},{"speaker":"Annemie Tonken","startTime":99.09,"endTime":103.05,"body":"applicable regardless. And if"},{"speaker":"Annemie Tonken","startTime":99.09,"endTime":103.05,"body":"you are toward the beginning of"},{"speaker":"Annemie Tonken","startTime":103.05,"endTime":105.9,"body":"your career, where you're like,"},{"speaker":"Annemie Tonken","startTime":103.05,"endTime":105.9,"body":"I need more work, I need more"},{"speaker":"Annemie Tonken","startTime":105.9,"endTime":109.17,"body":"experience, I need to build my"},{"speaker":"Annemie Tonken","startTime":105.9,"endTime":109.17,"body":"portfolio. Well then I want you"},{"speaker":"Annemie Tonken","startTime":109.17,"endTime":113.01,"body":"to listen to this from the"},{"speaker":"Annemie Tonken","startTime":109.17,"endTime":113.01,"body":"perspective of someone who is in"},{"speaker":"Annemie Tonken","startTime":113.01,"endTime":116.16,"body":"a good position to potentially"},{"speaker":"Annemie Tonken","startTime":113.01,"endTime":116.16,"body":"be an associate for someone"},{"speaker":"Annemie Tonken","startTime":116.16,"endTime":119.13,"body":"else. So there's all kinds of"},{"speaker":"Annemie Tonken","startTime":116.16,"endTime":119.13,"body":"different ways that you can"},{"speaker":"Annemie Tonken","startTime":119.13,"endTime":122.31,"body":"approach today's episode, no"},{"speaker":"Annemie Tonken","startTime":119.13,"endTime":122.31,"body":"matter how you do, you're gonna"},{"speaker":"Annemie Tonken","startTime":122.31,"endTime":127.71,"body":"get something great. Welcome to"},{"speaker":"Annemie Tonken","startTime":122.31,"endTime":127.71,"body":"this can't be that hard. My name"},{"speaker":"Annemie Tonken","startTime":127.71,"endTime":131.04,"body":"is Annemie Tonken. And I help"},{"speaker":"Annemie Tonken","startTime":127.71,"endTime":131.04,"body":"photographers run profitable,"},{"speaker":"Annemie Tonken","startTime":131.04,"endTime":135.39,"body":"sustainable businesses that they"},{"speaker":"Annemie Tonken","startTime":131.04,"endTime":135.39,"body":"love. Each week on the podcast,"},{"speaker":"Annemie Tonken","startTime":135.39,"endTime":138.93,"body":"I cover simple, actionable"},{"speaker":"Annemie Tonken","startTime":135.39,"endTime":138.93,"body":"strategies and systems that"},{"speaker":"Annemie Tonken","startTime":138.93,"endTime":142.5,"body":"photographers at every level of"},{"speaker":"Annemie Tonken","startTime":138.93,"endTime":142.5,"body":"experience can use to earn more"},{"speaker":"Annemie Tonken","startTime":142.5,"endTime":146.61,"body":"money in a more sustainable way."},{"speaker":"Annemie Tonken","startTime":142.5,"endTime":146.61,"body":"Running a photography business"},{"speaker":"Annemie Tonken","startTime":146.64,"endTime":150.42,"body":"doesn't have to be that hard."},{"speaker":"Annemie Tonken","startTime":146.64,"endTime":150.42,"body":"You can do it. And I can show"},{"speaker":"Annemie Tonken","startTime":150.42,"endTime":157.86,"body":"you how. Jill Smith, it is a"},{"speaker":"Annemie Tonken","startTime":150.42,"endTime":157.86,"body":"pleasure to have you on this"},{"speaker":"Annemie Tonken","startTime":157.86,"endTime":161.7,"body":"can't be that hard. I feel like"},{"speaker":"Annemie Tonken","startTime":157.86,"endTime":161.7,"body":"I have known you and about you"},{"speaker":"Annemie Tonken","startTime":161.73,"endTime":165.03,"body":"for it feels like years now. And"},{"speaker":"Annemie Tonken","startTime":161.73,"endTime":165.03,"body":"this is the first time that"},{"speaker":"Annemie Tonken","startTime":165.03,"endTime":167.25,"body":"we're having this kind of"},{"speaker":"Annemie Tonken","startTime":165.03,"endTime":167.25,"body":"conversation. And it's a"},{"speaker":"Annemie Tonken","startTime":167.25,"endTime":170.88,"body":"conversation that was"},{"speaker":"Annemie Tonken","startTime":167.25,"endTime":170.88,"body":"specifically requested in my"},{"speaker":"Annemie Tonken","startTime":170.88,"endTime":173.34,"body":"Facebook group. So I know that"},{"speaker":"Annemie Tonken","startTime":170.88,"endTime":173.34,"body":"this is going to be a really"},{"speaker":"Annemie Tonken","startTime":173.34,"endTime":174.66,"body":"juicy one. How are you today?"},{"speaker":"Jill C. Smith","startTime":175.17,"endTime":177.75,"body":"Great. Thank you"},{"speaker":"Jill C. Smith","startTime":175.17,"endTime":177.75,"body":"so much for having me. I'm so"},{"speaker":"Jill C. Smith","startTime":177.75,"endTime":180.54,"body":"excited to have a one on one"},{"speaker":"Jill C. Smith","startTime":177.75,"endTime":180.54,"body":"conversation with you. I know."},{"speaker":"Annemie Tonken","startTime":180.57,"endTime":184.38,"body":"Yeah, I know."},{"speaker":"Annemie Tonken","startTime":180.57,"endTime":184.38,"body":"It'll be good. And it sounds"},{"speaker":"Annemie Tonken","startTime":184.38,"endTime":189.63,"body":"like we've got a ton to dive"},{"speaker":"Annemie Tonken","startTime":184.38,"endTime":189.63,"body":"into. I want to start just by"},{"speaker":"Annemie Tonken","startTime":189.63,"endTime":192.6,"body":"sort of setting the stage for"},{"speaker":"Annemie Tonken","startTime":189.63,"endTime":192.6,"body":"everybody with, you know,"},{"speaker":"Annemie Tonken","startTime":192.6,"endTime":195.6,"body":"obviously, who you are and where"},{"speaker":"Annemie Tonken","startTime":192.6,"endTime":195.6,"body":"you are, and all that sort of"},{"speaker":"Annemie Tonken","startTime":195.6,"endTime":200.01,"body":"stuff. But then I'd love to hear"},{"speaker":"Annemie Tonken","startTime":195.6,"endTime":200.01,"body":"the backstory about how you"},{"speaker":"Annemie Tonken","startTime":200.04,"endTime":203.82,"body":"decided to start an associate"},{"speaker":"Annemie Tonken","startTime":200.04,"endTime":203.82,"body":"program and your family"},{"speaker":"Annemie Tonken","startTime":203.82,"endTime":204.96,"body":"photography business."},{"speaker":"Jill C. Smith","startTime":205.5,"endTime":209.85,"body":"Right. So I am a"},{"speaker":"Jill C. Smith","startTime":205.5,"endTime":209.85,"body":"lifestyle family photographer. I"},{"speaker":"Jill C. Smith","startTime":209.85,"endTime":214.11,"body":"am in the Catskills of New York,"},{"speaker":"Jill C. Smith","startTime":209.85,"endTime":214.11,"body":"so I work well. Yeah, it is it's"},{"speaker":"Jill C. Smith","startTime":214.11,"endTime":217.56,"body":"it is not too shabby. So I work"},{"speaker":"Jill C. Smith","startTime":214.11,"endTime":217.56,"body":"around here and in the General"},{"speaker":"Jill C. Smith","startTime":217.56,"endTime":221.88,"body":"Hudson Valley area, and on"},{"speaker":"Jill C. Smith","startTime":217.56,"endTime":221.88,"body":"location, all that sort of"},{"speaker":"Jill C. Smith","startTime":221.88,"endTime":225.54,"body":"stuff. And I've been in business"},{"speaker":"Jill C. Smith","startTime":221.88,"endTime":225.54,"body":"for 10 years little over 10"},{"speaker":"Jill C. Smith","startTime":225.54,"endTime":226.23,"body":"years now."},{"speaker":"Annemie Tonken","startTime":226.44,"endTime":230.01,"body":"Amazing. Good."},{"speaker":"Annemie Tonken","startTime":226.44,"endTime":230.01,"body":"And so yeah, let's just dive"},{"speaker":"Annemie Tonken","startTime":230.01,"endTime":234.57,"body":"right into it. Tell me about"},{"speaker":"Annemie Tonken","startTime":230.01,"endTime":234.57,"body":"your sort of the trajectory of"},{"speaker":"Annemie Tonken","startTime":234.57,"endTime":238.77,"body":"your business and how, like the"},{"speaker":"Annemie Tonken","startTime":234.57,"endTime":238.77,"body":"associate program came to be."},{"speaker":"Jill C. Smith","startTime":239.459,"endTime":242.519,"body":"Right? So I think"},{"speaker":"Jill C. Smith","startTime":239.459,"endTime":242.519,"body":"if we're lucky as photographers,"},{"speaker":"Jill C. Smith","startTime":242.519,"endTime":245.699,"body":"our businesses grow every year"},{"speaker":"Jill C. Smith","startTime":242.519,"endTime":245.699,"body":"and they get busy, and we get"},{"speaker":"Jill C. Smith","startTime":245.699,"endTime":249.749,"body":"busier and we raise our prices"},{"speaker":"Jill C. Smith","startTime":245.699,"endTime":249.749,"body":"to try to mitigate that and make"},{"speaker":"Jill C. Smith","startTime":249.749,"endTime":252.869,"body":"more without working more and,"},{"speaker":"Jill C. Smith","startTime":249.749,"endTime":252.869,"body":"you know, you get to a certain"},{"speaker":"Jill C. Smith","startTime":252.869,"endTime":257.129,"body":"point where you can be charging"},{"speaker":"Jill C. Smith","startTime":252.869,"endTime":257.129,"body":"top dollar and still be booked,"},{"speaker":"Jill C. Smith","startTime":257.639,"endTime":261.749,"body":"you know, to capacity. And I was"},{"speaker":"Jill C. Smith","startTime":257.639,"endTime":261.749,"body":"very fortunate that that's what"},{"speaker":"Jill C. Smith","startTime":261.779,"endTime":265.079,"body":"has been happening to me year"},{"speaker":"Jill C. Smith","startTime":261.779,"endTime":265.079,"body":"after year and it was a few"},{"speaker":"Jill C. Smith","startTime":265.079,"endTime":268.079,"body":"years back this time, which"},{"speaker":"Jill C. Smith","startTime":265.079,"endTime":268.079,"body":"we're recording now in mid"},{"speaker":"Jill C. Smith","startTime":268.079,"endTime":271.259,"body":"October, which if you're in the"},{"speaker":"Jill C. Smith","startTime":268.079,"endTime":271.259,"body":"northeast, you know that is busy"},{"speaker":"Jill C. Smith","startTime":271.259,"endTime":276.449,"body":"time for photographers and I got"},{"speaker":"Jill C. Smith","startTime":271.259,"endTime":276.449,"body":"a stomach bug. It was like"},{"speaker":"Jill C. Smith","startTime":276.479,"endTime":279.539,"body":"shortly after COVID So we are"},{"speaker":"Jill C. Smith","startTime":276.479,"endTime":279.539,"body":"getting viruses that weird time"},{"speaker":"Jill C. Smith","startTime":279.569,"endTime":283.049,"body":"right right. I got Yeah, I got"},{"speaker":"Jill C. Smith","startTime":279.569,"endTime":283.049,"body":"some I got stomach bug in"},{"speaker":"Jill C. Smith","startTime":283.049,"endTime":288.719,"body":"October and I got so dehydrated"},{"speaker":"Jill C. Smith","startTime":283.049,"endTime":288.719,"body":"that I passed out. I got a"},{"speaker":"Jill C. Smith","startTime":288.719,"endTime":291.719,"body":"concussion I needed staples in"},{"speaker":"Jill C. Smith","startTime":288.719,"endTime":291.719,"body":"my head. My tooth broke in half."},{"speaker":"Jill C. Smith","startTime":292.079,"endTime":298.349,"body":"And wow. Yeah, I was yeah, it"},{"speaker":"Jill C. Smith","startTime":292.079,"endTime":298.349,"body":"was really dramatic. And I was"},{"speaker":"Jill C. Smith","startTime":298.349,"endTime":301.019,"body":"out of work I have course I"},{"speaker":"Jill C. Smith","startTime":298.349,"endTime":301.019,"body":"wasn't hospital, I had to be out"},{"speaker":"Jill C. Smith","startTime":301.019,"endTime":304.469,"body":"of work, I had to postpone my"},{"speaker":"Jill C. Smith","startTime":301.019,"endTime":304.469,"body":"sessions, and really, in some"},{"speaker":"Jill C. Smith","startTime":304.469,"endTime":307.049,"body":"cases canceled, because by the"},{"speaker":"Jill C. Smith","startTime":304.469,"endTime":307.049,"body":"time I was gonna be able to work"},{"speaker":"Jill C. Smith","startTime":307.049,"endTime":310.409,"body":"again, sure, I, the leaves are"},{"speaker":"Jill C. Smith","startTime":307.049,"endTime":310.409,"body":"gonna be gone, which right now,"},{"speaker":"Jill C. Smith","startTime":310.409,"endTime":314.339,"body":"God forbid, the leaves are gone,"},{"speaker":"Jill C. Smith","startTime":310.409,"endTime":314.339,"body":"and we don't get our phone. But"},{"speaker":"Jill C. Smith","startTime":314.339,"endTime":314.519,"body":"that"},{"speaker":"Annemie Tonken","startTime":314.94,"endTime":317.46,"body":"sorry about your"},{"speaker":"Annemie Tonken","startTime":314.94,"endTime":317.46,"body":"tooth, but I really was looking"},{"speaker":"Annemie Tonken","startTime":317.46,"endTime":318.48,"body":"for fall color."},{"speaker":"Jill C. Smith","startTime":319.98,"endTime":322.29,"body":"So it was my"},{"speaker":"Jill C. Smith","startTime":319.98,"endTime":322.29,"body":"husband who said to me it, and"},{"speaker":"Jill C. Smith","startTime":322.29,"endTime":324.45,"body":"you know, and I'm stressing out"},{"speaker":"Jill C. Smith","startTime":322.29,"endTime":324.45,"body":"because not only could I not"},{"speaker":"Jill C. Smith","startTime":324.45,"endTime":327.75,"body":"shoot, I couldn't edit because"},{"speaker":"Jill C. Smith","startTime":324.45,"endTime":327.75,"body":"when you have a concussion, you"},{"speaker":"Jill C. Smith","startTime":327.75,"endTime":330.45,"body":"can't go on the computer, you"},{"speaker":"Jill C. Smith","startTime":327.75,"endTime":330.45,"body":"need to stay away from screens."},{"speaker":"Jill C. Smith","startTime":330.45,"endTime":334.35,"body":"And it was just like a total,"},{"speaker":"Jill C. Smith","startTime":330.45,"endTime":334.35,"body":"like comedy of errors, but not"},{"speaker":"Jill C. Smith","startTime":334.35,"endTime":338.1,"body":"that funny at the time. And my"},{"speaker":"Jill C. Smith","startTime":334.35,"endTime":338.1,"body":"husband was like, you know, any"},{"speaker":"Jill C. Smith","startTime":338.1,"endTime":343.32,"body":"contractor, like, worth their"},{"speaker":"Jill C. Smith","startTime":338.1,"endTime":343.32,"body":"salt has a team, right? Like,"},{"speaker":"Jill C. Smith","startTime":343.41,"endTime":347.91,"body":"so. Think about it, we've never"},{"speaker":"Jill C. Smith","startTime":343.41,"endTime":347.91,"body":"hired somebody who just comes by"},{"speaker":"Jill C. Smith","startTime":347.91,"endTime":350.85,"body":"themselves when we are getting a"},{"speaker":"Jill C. Smith","startTime":347.91,"endTime":350.85,"body":"service done. Like they have a"},{"speaker":"Jill C. Smith","startTime":350.85,"endTime":356.19,"body":"team of, of people that can do"},{"speaker":"Jill C. Smith","startTime":350.85,"endTime":356.19,"body":"their job for them, too. And I,"},{"speaker":"Jill C. Smith","startTime":356.25,"endTime":358.62,"body":"you know, it was a lightbulb"},{"speaker":"Jill C. Smith","startTime":356.25,"endTime":358.62,"body":"moment. And I was like, You're"},{"speaker":"Jill C. Smith","startTime":358.62,"endTime":365.28,"body":"right. So I started to build my"},{"speaker":"Jill C. Smith","startTime":358.62,"endTime":365.28,"body":"associate team then. And I, you"},{"speaker":"Jill C. 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Smith","startTime":379.83,"endTime":386.61,"body":"there were no resources. So I"},{"speaker":"Jill C. Smith","startTime":386.61,"endTime":390.12,"body":"did build it, I built the team,"},{"speaker":"Jill C. Smith","startTime":386.61,"endTime":390.12,"body":"I figured out a system. And as"},{"speaker":"Jill C. Smith","startTime":390.24,"endTime":394.53,"body":"somebody with ADHD, I needed my"},{"speaker":"Jill C. Smith","startTime":390.24,"endTime":394.53,"body":"system to be really foolproof."},{"speaker":"Jill C. Smith","startTime":394.53,"endTime":398.22,"body":"Because when you're doing"},{"speaker":"Jill C. Smith","startTime":394.53,"endTime":398.22,"body":"something like this, there's a"},{"speaker":"Jill C. Smith","startTime":398.22,"endTime":401.34,"body":"lot of trouble that you can get"},{"speaker":"Jill C. Smith","startTime":398.22,"endTime":401.34,"body":"into if you're not careful. And"},{"speaker":"Jill C. Smith","startTime":401.34,"endTime":404.79,"body":"if you don't read the laws, and"},{"speaker":"Jill C. Smith","startTime":401.34,"endTime":404.79,"body":"if you don't understand how"},{"speaker":"Jill C. Smith","startTime":404.82,"endTime":408.24,"body":"subcontractors work in your"},{"speaker":"Jill C. Smith","startTime":404.82,"endTime":408.24,"body":"state, and then wherever you"},{"speaker":"Jill C. Smith","startTime":408.24,"endTime":414.78,"body":"are. So it took a while. And I"},{"speaker":"Jill C. Smith","startTime":408.24,"endTime":414.78,"body":"did it. And it was incredible. I"},{"speaker":"Jill C. Smith","startTime":414.78,"endTime":418.62,"body":"found a couple I found I started"},{"speaker":"Jill C. Smith","startTime":414.78,"endTime":418.62,"body":"with two associates for my"},{"speaker":"Jill C. Smith","startTime":418.65,"endTime":422.37,"body":"business. And I interviewed a"},{"speaker":"Jill C. Smith","startTime":418.65,"endTime":422.37,"body":"lot, I interviewed a lot. And I"},{"speaker":"Jill C. Smith","startTime":422.37,"endTime":428.28,"body":"found two and I was really lucky"},{"speaker":"Jill C. Smith","startTime":422.37,"endTime":428.28,"body":"to find two and my I broke six"},{"speaker":"Jill C. Smith","startTime":428.28,"endTime":433.77,"body":"figures that year, the year that"},{"speaker":"Jill C. Smith","startTime":428.28,"endTime":433.77,"body":"I brought on my associates and I"},{"speaker":"Jill C. Smith","startTime":433.77,"endTime":436.95,"body":"worked much less than I ever"},{"speaker":"Jill C. Smith","startTime":433.77,"endTime":436.95,"body":"had, I was you know picking"},{"speaker":"Jill C. Smith","startTime":436.95,"endTime":440.79,"body":"pumpkins with my family instead"},{"speaker":"Jill C. Smith","startTime":436.95,"endTime":440.79,"body":"of missing dinner with them"},{"speaker":"Jill C. Smith","startTime":440.88,"endTime":445.68,"body":"during the busy season. And it"},{"speaker":"Jill C. Smith","startTime":440.88,"endTime":445.68,"body":"has been great. They're also"},{"speaker":"Jill C. Smith","startTime":445.68,"endTime":448.83,"body":"taking jobs that I don't really"},{"speaker":"Jill C. Smith","startTime":445.68,"endTime":448.83,"body":"want to do or should not be"},{"speaker":"Jill C. Smith","startTime":448.83,"endTime":452.13,"body":"doing like working with couples."},{"speaker":"Jill C. Smith","startTime":448.83,"endTime":452.13,"body":"I'm not great at that I have an"},{"speaker":"Jill C. Smith","startTime":452.13,"endTime":456.24,"body":"associate who's a really skilled"},{"speaker":"Jill C. Smith","startTime":452.13,"endTime":456.24,"body":"wedding couples photographer,"},{"speaker":"Jill C. Smith","startTime":456.66,"endTime":459.81,"body":"and another one now and my"},{"speaker":"Jill C. Smith","startTime":456.66,"endTime":459.81,"body":"newest associate is an award"},{"speaker":"Jill C. Smith","startTime":459.81,"endTime":463.65,"body":"winning photo journalist. Nice."},{"speaker":"Jill C. Smith","startTime":459.81,"endTime":463.65,"body":"So she does some stuff that I"},{"speaker":"Jill C. Smith","startTime":463.65,"endTime":468.57,"body":"can't do. So it is so cool to be"},{"speaker":"Jill C. Smith","startTime":463.65,"endTime":468.57,"body":"able to say yes to more jobs as"},{"speaker":"Jill C. Smith","startTime":468.57,"endTime":472.41,"body":"well. You know, I'm not"},{"speaker":"Jill C. Smith","startTime":468.57,"endTime":472.41,"body":"referring out to my colleagues"},{"speaker":"Jill C. Smith","startTime":472.41,"endTime":476.01,"body":"as often as I used to, because I"},{"speaker":"Jill C. Smith","startTime":472.41,"endTime":476.01,"body":"do have this team now that can"},{"speaker":"Jill C. Smith","startTime":476.01,"endTime":481.74,"body":"take the jobs for me do a great"},{"speaker":"Jill C. Smith","startTime":476.01,"endTime":481.74,"body":"job that I'm proud of. And I"},{"speaker":"Jill C. Smith","startTime":481.74,"endTime":486.3,"body":"make money. Bottom line I make I"},{"speaker":"Jill C. Smith","startTime":481.74,"endTime":486.3,"body":"make money while I'm at home"},{"speaker":"Jill C. Smith","startTime":486.72,"endTime":489.24,"body":"with my family. Yeah. So"},{"speaker":"Annemie Tonken","startTime":489.9,"endTime":492.45,"body":"I have like a"},{"speaker":"Annemie Tonken","startTime":489.9,"endTime":492.45,"body":"million questions. And I'm sure"},{"speaker":"Annemie Tonken","startTime":492.48,"endTime":495.51,"body":"everybody out there does as"},{"speaker":"Annemie Tonken","startTime":492.48,"endTime":495.51,"body":"well. But let's sort of start"},{"speaker":"Annemie Tonken","startTime":495.51,"endTime":500.76,"body":"with the basics. So when you"},{"speaker":"Annemie Tonken","startTime":495.51,"endTime":500.76,"body":"decided to hire associates, what"},{"speaker":"Annemie Tonken","startTime":500.79,"endTime":505.14,"body":"were you were you looking for?"},{"speaker":"Annemie Tonken","startTime":500.79,"endTime":505.14,"body":"Kind of carbon copies of you? It"},{"speaker":"Annemie Tonken","startTime":505.14,"endTime":507.57,"body":"sounds like no, because you"},{"speaker":"Annemie Tonken","startTime":505.14,"endTime":507.57,"body":"hired some people with some"},{"speaker":"Annemie Tonken","startTime":507.57,"endTime":511.32,"body":"different skills? Or were you?"},{"speaker":"Annemie Tonken","startTime":507.57,"endTime":511.32,"body":"Yeah, were you looking to go"},{"speaker":"Annemie Tonken","startTime":511.56,"endTime":516.36,"body":"sort of find people who your"},{"speaker":"Annemie Tonken","startTime":511.56,"endTime":516.36,"body":"long term clients would be just"},{"speaker":"Annemie Tonken","startTime":516.36,"endTime":519.21,"body":"as happy having them photograph"},{"speaker":"Annemie Tonken","startTime":516.36,"endTime":519.21,"body":"them? Or were you really looking"},{"speaker":"Annemie Tonken","startTime":519.21,"endTime":522.33,"body":"to kind of broaden the people"},{"speaker":"Annemie Tonken","startTime":519.21,"endTime":522.33,"body":"that you could attract to your"},{"speaker":"Annemie Tonken","startTime":522.33,"endTime":522.9,"body":"business?"},{"speaker":"Jill C. Smith","startTime":522.929,"endTime":527.279,"body":"Or both? Right?"},{"speaker":"Jill C. Smith","startTime":522.929,"endTime":527.279,"body":"Right. So starting off with the"},{"speaker":"Jill C. Smith","startTime":527.279,"endTime":530.459,"body":"first thing I did was I thought"},{"speaker":"Jill C. Smith","startTime":527.279,"endTime":530.459,"body":"of a burgeoning photographer in"},{"speaker":"Jill C. Smith","startTime":530.459,"endTime":534.179,"body":"my area, who did have a similar"},{"speaker":"Jill C. Smith","startTime":530.459,"endTime":534.179,"body":"style to me and I knew her"},{"speaker":"Jill C. Smith","startTime":534.179,"endTime":538.859,"body":"personally a little bit. And she"},{"speaker":"Jill C. Smith","startTime":534.179,"endTime":538.859,"body":"was a really good compliment"},{"speaker":"Jill C. Smith","startTime":538.919,"endTime":543.059,"body":"because she is you know, it you"},{"speaker":"Jill C. Smith","startTime":538.919,"endTime":543.059,"body":"know that in person aspect of"},{"speaker":"Jill C. Smith","startTime":543.059,"endTime":546.899,"body":"your brand is so important. So"},{"speaker":"Jill C. Smith","startTime":543.059,"endTime":546.899,"body":"and it's it's a deal breaker"},{"speaker":"Jill C. Smith","startTime":546.929,"endTime":549.869,"body":"when onboarding an associate if"},{"speaker":"Jill C. Smith","startTime":546.929,"endTime":549.869,"body":"they can't kind of match your"},{"speaker":"Jill C. Smith","startTime":549.869,"endTime":556.769,"body":"energies that that you've it has"},{"speaker":"Jill C. Smith","startTime":549.869,"endTime":556.769,"body":"to be that way. So the as far as"},{"speaker":"Jill C. Smith","startTime":556.769,"endTime":561.089,"body":"like the technical part, where"},{"speaker":"Jill C. Smith","startTime":556.769,"endTime":561.089,"body":"can they reproduce my work? Or"},{"speaker":"Jill C. Smith","startTime":561.089,"endTime":564.899,"body":"can they shoot the way that I do"},{"speaker":"Jill C. Smith","startTime":561.089,"endTime":564.899,"body":"or that can be taught and that's"},{"speaker":"Jill C. Smith","startTime":564.899,"endTime":568.349,"body":"the easy part I on boarded two"},{"speaker":"Jill C. Smith","startTime":564.899,"endTime":568.349,"body":"people to begin with who had"},{"speaker":"Jill C. Smith","startTime":568.349,"endTime":572.849,"body":"similar styles to me. And then I"},{"speaker":"Jill C. Smith","startTime":568.349,"endTime":572.849,"body":"really kind of fine tuned it. I"},{"speaker":"Jill C. Smith","startTime":573.149,"endTime":576.209,"body":"reverse engineered my own"},{"speaker":"Jill C. Smith","startTime":573.149,"endTime":576.209,"body":"workflows to figure out exactly"},{"speaker":"Jill C. Smith","startTime":576.209,"endTime":578.819,"body":"what was I doing consistently"},{"speaker":"Jill C. Smith","startTime":576.209,"endTime":578.819,"body":"throughout each session and I"},{"speaker":"Jill C. Smith","startTime":578.819,"endTime":582.719,"body":"made a repeatable workflow for"},{"speaker":"Jill C. Smith","startTime":578.819,"endTime":582.719,"body":"them. From there we kind of like"},{"speaker":"Jill C. Smith","startTime":583.289,"endTime":587.459,"body":"really worked on the poses and"},{"speaker":"Jill C. Smith","startTime":583.289,"endTime":587.459,"body":"how the sessions should go, how"},{"speaker":"Jill C. Smith","startTime":587.459,"endTime":590.759,"body":"long I want them to last. Last,"},{"speaker":"Jill C. Smith","startTime":587.459,"endTime":590.759,"body":"how long for you know the"},{"speaker":"Jill C. Smith","startTime":590.759,"endTime":593.969,"body":"turnaround and everything like"},{"speaker":"Jill C. Smith","startTime":590.759,"endTime":593.969,"body":"that so that it is a, you know,"},{"speaker":"Jill C. Smith","startTime":593.999,"endTime":596.819,"body":"a repeatable process, the same"},{"speaker":"Jill C. Smith","startTime":593.999,"endTime":596.819,"body":"experience that my clients are"},{"speaker":"Jill C. Smith","startTime":596.819,"endTime":600.509,"body":"used to and while they have"},{"speaker":"Jill C. Smith","startTime":596.819,"endTime":600.509,"body":"worked with my past client antes"},{"speaker":"Jill C. Smith","startTime":600.569,"endTime":603.989,"body":"it's actually been great for new"},{"speaker":"Jill C. Smith","startTime":600.569,"endTime":603.989,"body":"people too. And we have a lot of"},{"speaker":"Jill C. Smith","startTime":603.989,"endTime":608.009,"body":"out of town business that comes"},{"speaker":"Jill C. Smith","startTime":603.989,"endTime":608.009,"body":"in. So it's like a one shot sort"},{"speaker":"Jill C. Smith","startTime":608.009,"endTime":611.249,"body":"of thing where it's these people"},{"speaker":"Jill C. Smith","startTime":608.009,"endTime":611.249,"body":"who are just on vacation here"},{"speaker":"Jill C. Smith","startTime":611.579,"endTime":613.859,"body":"who come in. So they're great"},{"speaker":"Jill C. Smith","startTime":611.579,"endTime":613.859,"body":"for those jobs. They go to"},{"speaker":"Jill C. Smith","startTime":613.859,"endTime":616.349,"body":"Airbnbs and stuff and datograph"},{"speaker":"Jill C. Smith","startTime":613.859,"endTime":616.349,"body":"families."},{"speaker":"Annemie Tonken","startTime":616.38,"endTime":622.11,"body":"Yeah. Nice. So"},{"speaker":"Annemie Tonken","startTime":616.38,"endTime":622.11,"body":"do you. How do you, like sort of"},{"speaker":"Annemie Tonken","startTime":622.11,"endTime":625.86,"body":"set the boundaries with your"},{"speaker":"Annemie Tonken","startTime":622.11,"endTime":625.86,"body":"associates? Are they just"},{"speaker":"Annemie Tonken","startTime":625.86,"endTime":628.53,"body":"photographing and then you take"},{"speaker":"Annemie Tonken","startTime":625.86,"endTime":628.53,"body":"the files and you manage"},{"speaker":"Annemie Tonken","startTime":628.53,"endTime":633.12,"body":"everything else? Are they"},{"speaker":"Annemie Tonken","startTime":628.53,"endTime":633.12,"body":"running their own separate"},{"speaker":"Annemie Tonken","startTime":633.12,"endTime":637.11,"body":"businesses, as well as shooting"},{"speaker":"Annemie Tonken","startTime":633.12,"endTime":637.11,"body":"for you? Like, I want all those,"},{"speaker":"Jill C. Smith","startTime":637.14,"endTime":640.65,"body":"right? Yeah,"},{"speaker":"Jill C. Smith","startTime":637.14,"endTime":640.65,"body":"because I wanted this to be a"},{"speaker":"Jill C. Smith","startTime":640.65,"endTime":646.53,"body":"super appealing job for them. So"},{"speaker":"Jill C. Smith","startTime":640.65,"endTime":646.53,"body":"all they have to do is agree to"},{"speaker":"Jill C. Smith","startTime":646.53,"endTime":649.53,"body":"the job when I asked them if"},{"speaker":"Jill C. Smith","startTime":646.53,"endTime":649.53,"body":"they're available, because"},{"speaker":"Jill C. Smith","startTime":649.53,"endTime":652.2,"body":"remember, their subcontractors"},{"speaker":"Jill C. Smith","startTime":649.53,"endTime":652.2,"body":"are not my employees, but you"},{"speaker":"Jill C. Smith","startTime":652.2,"endTime":655.17,"body":"can you can go into that"},{"speaker":"Jill C. Smith","startTime":652.2,"endTime":655.17,"body":"employee territory, there's a"},{"speaker":"Jill C. Smith","startTime":655.17,"endTime":658.77,"body":"lot more responsibility for you,"},{"speaker":"Jill C. Smith","startTime":655.17,"endTime":658.77,"body":"as the lead photographer than if"},{"speaker":"Jill C. Smith","startTime":658.77,"endTime":660.3,"body":"they're just your"},{"speaker":"Jill C. Smith","startTime":658.77,"endTime":660.3,"body":"subcontractors. But there's"},{"speaker":"Jill C. Smith","startTime":660.3,"endTime":664.02,"body":"perks to there's pros and cons"},{"speaker":"Jill C. Smith","startTime":660.3,"endTime":664.02,"body":"for each. But because their"},{"speaker":"Jill C. Smith","startTime":664.02,"endTime":667.05,"body":"subcontractors first they agree"},{"speaker":"Jill C. Smith","startTime":664.02,"endTime":667.05,"body":"to a job, are you available? Do"},{"speaker":"Jill C. Smith","startTime":667.05,"endTime":669.84,"body":"you want to take this job? Yes."},{"speaker":"Jill C. Smith","startTime":667.05,"endTime":669.84,"body":"So they have a flat rate that"},{"speaker":"Jill C. Smith","startTime":669.84,"endTime":674.91,"body":"they get paid, which is $300."},{"speaker":"Jill C. Smith","startTime":669.84,"endTime":674.91,"body":"And all they have to do is show"},{"speaker":"Jill C. Smith","startTime":674.91,"endTime":677.73,"body":"up, if there's a shot list, they"},{"speaker":"Jill C. Smith","startTime":674.91,"endTime":677.73,"body":"get the shot list for me, and"},{"speaker":"Jill C. Smith","startTime":677.73,"endTime":681.12,"body":"then return the Ross to me. And"},{"speaker":"Jill C. Smith","startTime":677.73,"endTime":681.12,"body":"that's normally through like"},{"speaker":"Jill C. Smith","startTime":681.12,"endTime":683.97,"body":"Dropbox or something like that"},{"speaker":"Jill C. Smith","startTime":681.12,"endTime":683.97,"body":"sometimes in person if they can"},{"speaker":"Jill C. Smith","startTime":683.97,"endTime":686.76,"body":"hand off, but they're, you know,"},{"speaker":"Jill C. Smith","startTime":683.97,"endTime":686.76,"body":"you need to make sure that if"},{"speaker":"Jill C. Smith","startTime":686.76,"endTime":690.33,"body":"they're your subcontractors that"},{"speaker":"Jill C. Smith","startTime":686.76,"endTime":690.33,"body":"they're not even using your SD"},{"speaker":"Jill C. Smith","startTime":690.33,"endTime":693.81,"body":"cards might have to be using all"},{"speaker":"Jill C. Smith","startTime":690.33,"endTime":693.81,"body":"of their own equipment. So"},{"speaker":"Jill C. Smith","startTime":693.84,"endTime":696.78,"body":"there, you do need to figure out"},{"speaker":"Jill C. Smith","startTime":693.84,"endTime":696.78,"body":"a system with how those files"},{"speaker":"Jill C. Smith","startTime":696.78,"endTime":699.99,"body":"get transferred. So yes, I"},{"speaker":"Jill C. Smith","startTime":696.78,"endTime":699.99,"body":"coordinate, plan, shoot,"},{"speaker":"Jill C. Smith","startTime":699.99,"endTime":704.88,"body":"communicate, I usually bring the"},{"speaker":"Jill C. Smith","startTime":699.99,"endTime":704.88,"body":"associate and if there's any"},{"speaker":"Jill C. Smith","startTime":704.88,"endTime":708.12,"body":"like intricacies of the job."},{"speaker":"Jill C. Smith","startTime":704.88,"endTime":708.12,"body":"Like for example, one of my"},{"speaker":"Jill C. Smith","startTime":708.12,"endTime":712.35,"body":"associates was shooting a"},{"speaker":"Jill C. Smith","startTime":708.12,"endTime":712.35,"body":"proposal. So she didn't need to"},{"speaker":"Jill C. Smith","startTime":712.35,"endTime":715.8,"body":"coordinate or the client"},{"speaker":"Jill C. Smith","startTime":712.35,"endTime":715.8,"body":"beforehand. And she was fine to"},{"speaker":"Jill C. Smith","startTime":715.8,"endTime":719.85,"body":"do that. Because it was still me"},{"speaker":"Jill C. Smith","startTime":715.8,"endTime":719.85,"body":"doing the bulk of the"},{"speaker":"Jill C. Smith","startTime":719.85,"endTime":723.39,"body":"coordinating. And then she gave"},{"speaker":"Jill C. Smith","startTime":719.85,"endTime":723.39,"body":"me the files, I edit and"},{"speaker":"Jill C. Smith","startTime":723.39,"endTime":727.92,"body":"deliver. And then that's it. And"},{"speaker":"Jill C. Smith","startTime":723.39,"endTime":727.92,"body":"they've made 300 bucks and"},{"speaker":"Jill C. Smith","startTime":727.92,"endTime":729.12,"body":"usually about an hour an"},{"speaker":"Annemie Tonken","startTime":729.12,"endTime":732.27,"body":"hour. Sure, yes,"},{"speaker":"Annemie Tonken","startTime":729.12,"endTime":732.27,"body":"yeah. Yeah, that's good. And I'm"},{"speaker":"Annemie Tonken","startTime":732.27,"endTime":736.89,"body":"assuming then that they are also"},{"speaker":"Annemie Tonken","startTime":732.27,"endTime":736.89,"body":"doing photographic work under"},{"speaker":"Annemie Tonken","startTime":736.89,"endTime":740.13,"body":"their own name and brand. Okay."},{"speaker":"Annemie Tonken","startTime":736.89,"endTime":740.13,"body":"No, they are"},{"speaker":"Jill C. Smith","startTime":740.16,"endTime":742.53,"body":"they are they do"},{"speaker":"Jill C. Smith","startTime":740.16,"endTime":742.53,"body":"have their own businesses. I'm"},{"speaker":"Jill C. Smith","startTime":742.53,"endTime":746.37,"body":"learning through teaching some"},{"speaker":"Jill C. Smith","startTime":742.53,"endTime":746.37,"body":"other photographers recently how"},{"speaker":"Jill C. Smith","startTime":746.37,"endTime":750.27,"body":"to do this, that there are some"},{"speaker":"Jill C. Smith","startTime":746.37,"endTime":750.27,"body":"red flags to look out for what"},{"speaker":"Jill C. Smith","startTime":750.27,"endTime":755.19,"body":"makes an associate work better"},{"speaker":"Jill C. Smith","startTime":750.27,"endTime":755.19,"body":"for you, in some instances than"},{"speaker":"Jill C. Smith","startTime":755.19,"endTime":758.73,"body":"others. My associates, two of"},{"speaker":"Jill C. Smith","startTime":755.19,"endTime":758.73,"body":"them do have their own"},{"speaker":"Jill C. Smith","startTime":758.73,"endTime":762.75,"body":"businesses, one of them is a"},{"speaker":"Jill C. Smith","startTime":758.73,"endTime":762.75,"body":"wedding photographer. So very"},{"speaker":"Jill C. Smith","startTime":762.75,"endTime":767.31,"body":"often she'll, I'll get a couple"},{"speaker":"Jill C. Smith","startTime":762.75,"endTime":767.31,"body":"inquiry. They'll do their"},{"speaker":"Jill C. Smith","startTime":767.31,"endTime":770.16,"body":"engagement session with her, but"},{"speaker":"Jill C. Smith","startTime":767.31,"endTime":770.16,"body":"I don't want to edit a wedding."},{"speaker":"Jill C. Smith","startTime":770.76,"endTime":775.05,"body":"So I encouraged her to then"},{"speaker":"Jill C. Smith","startTime":770.76,"endTime":775.05,"body":"solicit her wedding offers to"},{"speaker":"Jill C. Smith","startTime":775.05,"endTime":780.09,"body":"them. My other my family focused"},{"speaker":"Jill C. Smith","startTime":775.05,"endTime":780.09,"body":"associate does have her own"},{"speaker":"Jill C. Smith","startTime":780.09,"endTime":786.96,"body":"business. And while she is kind"},{"speaker":"Jill C. Smith","startTime":780.09,"endTime":786.96,"body":"of a direct competitor of mine,"},{"speaker":"Jill C. Smith","startTime":786.99,"endTime":790.08,"body":"she's so early in her business"},{"speaker":"Jill C. Smith","startTime":786.99,"endTime":790.08,"body":"that she doesn't have the reach"},{"speaker":"Jill C. Smith","startTime":790.08,"endTime":794.13,"body":"that I have. That said, through"},{"speaker":"Jill C. Smith","startTime":790.08,"endTime":794.13,"body":"the process of being my"},{"speaker":"Jill C. Smith","startTime":794.13,"endTime":797.82,"body":"associate, she's also been"},{"speaker":"Jill C. Smith","startTime":794.13,"endTime":797.82,"body":"mentored by me, right? So she's"},{"speaker":"Jill C. Smith","startTime":797.82,"endTime":800.91,"body":"getting started on the right"},{"speaker":"Jill C. Smith","startTime":797.82,"endTime":800.91,"body":"foot. She's not charging $50 for"},{"speaker":"Jill C. Smith","startTime":800.91,"endTime":805.05,"body":"her sessions, she's she's"},{"speaker":"Jill C. Smith","startTime":800.91,"endTime":805.05,"body":"bringing in a healthier income."},{"speaker":"Jill C. Smith","startTime":805.08,"endTime":809.22,"body":"And I'm happy to have the"},{"speaker":"Jill C. Smith","startTime":805.08,"endTime":809.22,"body":"competition, especially when I"},{"speaker":"Jill C. Smith","startTime":809.22,"endTime":812.22,"body":"was able to get help that"},{"speaker":"Jill C. Smith","startTime":809.22,"endTime":812.22,"body":"photographer get to where they"},{"speaker":"Jill C. Smith","startTime":812.22,"endTime":816.27,"body":"are, because it just kind of"},{"speaker":"Jill C. Smith","startTime":812.22,"endTime":816.27,"body":"like elevates the local industry"},{"speaker":"Jill C. Smith","startTime":816.27,"endTime":819.75,"body":"to have all the photographers"},{"speaker":"Jill C. Smith","startTime":816.27,"endTime":819.75,"body":"doing things legitimately and"},{"speaker":"Jill C. Smith","startTime":820.08,"endTime":820.86,"body":"profitably."},{"speaker":"Annemie Tonken","startTime":820.89,"endTime":823.05,"body":"Yeah,"},{"speaker":"Annemie Tonken","startTime":820.89,"endTime":823.05,"body":"absolutely. No, I think that it"},{"speaker":"Annemie Tonken","startTime":823.05,"endTime":826.38,"body":"is a bit of a fine line to walk."},{"speaker":"Annemie Tonken","startTime":823.05,"endTime":826.38,"body":"And actually, it's funny that"},{"speaker":"Annemie Tonken","startTime":826.38,"endTime":829.32,"body":"one of your associates is a"},{"speaker":"Annemie Tonken","startTime":826.38,"endTime":829.32,"body":"wedding photographer, because"},{"speaker":"Annemie Tonken","startTime":829.38,"endTime":832.2,"body":"when I have thought and I have"},{"speaker":"Annemie Tonken","startTime":829.38,"endTime":832.2,"body":"thought many times about"},{"speaker":"Annemie Tonken","startTime":832.2,"endTime":836.07,"body":"bringing on an associate or two,"},{"speaker":"Annemie Tonken","startTime":832.2,"endTime":836.07,"body":"I've always thought that that"},{"speaker":"Annemie Tonken","startTime":836.07,"endTime":839.73,"body":"would be sort of the perfect"},{"speaker":"Annemie Tonken","startTime":836.07,"endTime":839.73,"body":"complement just because if that"},{"speaker":"Annemie Tonken","startTime":839.73,"endTime":844.95,"body":"person is willing to sort of,"},{"speaker":"Annemie Tonken","startTime":839.73,"endTime":844.95,"body":"you know, say, I'm gonna, I"},{"speaker":"Annemie Tonken","startTime":844.95,"endTime":847.56,"body":"would like to have work either"},{"speaker":"Annemie Tonken","startTime":844.95,"endTime":847.56,"body":"during the week or maybe on"},{"speaker":"Annemie Tonken","startTime":847.56,"endTime":850.98,"body":"Sundays. That's really easy. And"},{"speaker":"Annemie Tonken","startTime":847.56,"endTime":850.98,"body":"I can just get in and out. But"},{"speaker":"Annemie Tonken","startTime":850.98,"endTime":854.07,"body":"they're very skilled. But it's"},{"speaker":"Annemie Tonken","startTime":850.98,"endTime":854.07,"body":"not that direct competition. It"},{"speaker":"Annemie Tonken","startTime":854.07,"endTime":857.73,"body":"seems like it would be kind of"},{"speaker":"Annemie Tonken","startTime":854.07,"endTime":857.73,"body":"the win win for everybody. But"},{"speaker":"Annemie Tonken","startTime":858.33,"endTime":861.93,"body":"it is yeah. So I imagine that in"},{"speaker":"Annemie Tonken","startTime":858.33,"endTime":861.93,"body":"the last couple of years, you"},{"speaker":"Annemie Tonken","startTime":861.93,"endTime":866.07,"body":"have come across some like big"},{"speaker":"Annemie Tonken","startTime":861.93,"endTime":866.07,"body":"things to watch out for if you"},{"speaker":"Annemie Tonken","startTime":866.07,"endTime":869.28,"body":"are interested in building an"},{"speaker":"Annemie Tonken","startTime":866.07,"endTime":869.28,"body":"Associate"},{"speaker":"Jill C. Smith","startTime":869.43,"endTime":872.79,"body":"Program. Yes,"},{"speaker":"Jill C. Smith","startTime":869.43,"endTime":872.79,"body":"yes, absolutely. So though, you"},{"speaker":"Jill C. Smith","startTime":872.79,"endTime":876.12,"body":"know, whether or not we want to"},{"speaker":"Jill C. Smith","startTime":872.79,"endTime":876.12,"body":"admit it, many times we're"},{"speaker":"Jill C. Smith","startTime":876.12,"endTime":879.75,"body":"driven by fear, fear of getting"},{"speaker":"Jill C. Smith","startTime":876.12,"endTime":879.75,"body":"in trouble with the IRS. Sure."},{"speaker":"Jill C. Smith","startTime":879.78,"endTime":884.28,"body":"Yeah. Fear, fear of bringing"},{"speaker":"Jill C. Smith","startTime":879.78,"endTime":884.28,"body":"somebody on and, and something"},{"speaker":"Jill C. Smith","startTime":884.28,"endTime":888.3,"body":"they're doing thinking our"},{"speaker":"Jill C. Smith","startTime":884.28,"endTime":888.3,"body":"business or you know, a lot of"},{"speaker":"Jill C. Smith","startTime":888.3,"endTime":892.59,"body":"photographers that I've spoken"},{"speaker":"Jill C. Smith","startTime":888.3,"endTime":892.59,"body":"to and helped do this, are so"},{"speaker":"Jill C. Smith","startTime":892.59,"endTime":897.81,"body":"afraid of their business being"},{"speaker":"Jill C. Smith","startTime":892.59,"endTime":897.81,"body":"stolen. So that's another fear"},{"speaker":"Jill C. Smith","startTime":897.81,"endTime":902.16,"body":"and finding out the laws around"},{"speaker":"Jill C. Smith","startTime":897.81,"endTime":902.16,"body":"everything and making sure that"},{"speaker":"Jill C. Smith","startTime":902.16,"endTime":905.37,"body":"you're doing things by the book,"},{"speaker":"Jill C. Smith","startTime":902.16,"endTime":905.37,"body":"your contracts are good and"},{"speaker":"Jill C. Smith","startTime":905.4,"endTime":909.21,"body":"having good systems in place so"},{"speaker":"Jill C. Smith","startTime":905.4,"endTime":909.21,"body":"that you're not dropping the"},{"speaker":"Jill C. Smith","startTime":909.21,"endTime":912.99,"body":"ball in this process, because it"},{"speaker":"Jill C. Smith","startTime":909.21,"endTime":912.99,"body":"is a little bit more complicated"},{"speaker":"Jill C. Smith","startTime":913.02,"endTime":915.78,"body":"onboarding a client, when"},{"speaker":"Jill C. Smith","startTime":913.02,"endTime":915.78,"body":"you're, they're gonna be working"},{"speaker":"Jill C. Smith","startTime":915.78,"endTime":918.3,"body":"with an associate, there's more"},{"speaker":"Jill C. Smith","startTime":915.78,"endTime":918.3,"body":"contracts involved. And there's"},{"speaker":"Jill C. Smith","startTime":918.57,"endTime":921.75,"body":"more communication, explaining"},{"speaker":"Jill C. Smith","startTime":918.57,"endTime":921.75,"body":"that many people are familiar"},{"speaker":"Jill C. Smith","startTime":921.75,"endTime":924.51,"body":"with this. Not many clients are"},{"speaker":"Jill C. Smith","startTime":921.75,"endTime":924.51,"body":"familiar with this. So there's"},{"speaker":"Jill C. Smith","startTime":924.51,"endTime":930.09,"body":"that and then finding out how to"},{"speaker":"Jill C. Smith","startTime":924.51,"endTime":930.09,"body":"deal with it at tax time,"},{"speaker":"Jill C. Smith","startTime":930.09,"endTime":935.19,"body":"because now you may be paying"},{"speaker":"Jill C. Smith","startTime":930.09,"endTime":935.19,"body":"the subcontractor, although I"},{"speaker":"Jill C. Smith","startTime":935.19,"endTime":938.34,"body":"have found a way around even"},{"speaker":"Jill C. Smith","startTime":935.19,"endTime":938.34,"body":"having to file to 99. So I don't"},{"speaker":"Jill C. Smith","startTime":938.34,"endTime":940.98,"body":"even have to do that. It's, it"},{"speaker":"Jill C. Smith","startTime":938.34,"endTime":940.98,"body":"can be very, very simple. And"},{"speaker":"Jill C. Smith","startTime":940.98,"endTime":943.65,"body":"then as far as like being afraid"},{"speaker":"Jill C. Smith","startTime":940.98,"endTime":943.65,"body":"of somebody stealing your"},{"speaker":"Jill C. Smith","startTime":943.65,"endTime":945.57,"body":"business, or copying you, or"},{"speaker":"Jill C. Smith","startTime":943.65,"endTime":945.57,"body":"doing something like that,"},{"speaker":"Jill C. Smith","startTime":945.57,"endTime":950.4,"body":"that's a mindset thing. And you"},{"speaker":"Jill C. Smith","startTime":945.57,"endTime":950.4,"body":"have to think back to when"},{"speaker":"Jill C. Smith","startTime":950.4,"endTime":952.98,"body":"you're getting started, and"},{"speaker":"Jill C. Smith","startTime":950.4,"endTime":952.98,"body":"where you figured out how to"},{"speaker":"Jill C. Smith","startTime":952.98,"endTime":955.77,"body":"become the photographer, who you"},{"speaker":"Jill C. Smith","startTime":952.98,"endTime":955.77,"body":"are. And it's probably bits and"},{"speaker":"Jill C. Smith","startTime":955.77,"endTime":958.53,"body":"pieces of other photographers"},{"speaker":"Jill C. Smith","startTime":955.77,"endTime":958.53,"body":"who you admired and watched and"},{"speaker":"Jill C. Smith","startTime":958.53,"endTime":962.4,"body":"learned from. So understanding"},{"speaker":"Jill C. Smith","startTime":958.53,"endTime":962.4,"body":"that part of the process might"},{"speaker":"Jill C. Smith","startTime":962.4,"endTime":966.09,"body":"be that photographers copying"},{"speaker":"Jill C. Smith","startTime":962.4,"endTime":966.09,"body":"you for a while, or stuff like"},{"speaker":"Jill C. Smith","startTime":966.09,"endTime":970.95,"body":"that, that's normal as but as"},{"speaker":"Jill C. Smith","startTime":966.09,"endTime":970.95,"body":"far as, you know, poaching goes"},{"speaker":"Jill C. Smith","startTime":970.98,"endTime":974.25,"body":"because that can that can happen"},{"speaker":"Jill C. Smith","startTime":970.98,"endTime":974.25,"body":"that theoretically, that can"},{"speaker":"Jill C. Smith","startTime":974.25,"endTime":978.15,"body":"happen. That's a trust thing."},{"speaker":"Jill C. Smith","startTime":974.25,"endTime":978.15,"body":"And that is something that you"},{"speaker":"Jill C. Smith","startTime":978.15,"endTime":980.7,"body":"really want to be proactive"},{"speaker":"Jill C. Smith","startTime":978.15,"endTime":980.7,"body":"about in the onboarding process,"},{"speaker":"Jill C. Smith","startTime":980.7,"endTime":985.08,"body":"finding associates that you can"},{"speaker":"Jill C. Smith","startTime":980.7,"endTime":985.08,"body":"really, really trust. And that"},{"speaker":"Jill C. Smith","startTime":985.08,"endTime":989.16,"body":"is like it you got to trust your"},{"speaker":"Jill C. Smith","startTime":985.08,"endTime":989.16,"body":"intuition during that time. And"},{"speaker":"Jill C. Smith","startTime":989.37,"endTime":992.46,"body":"something doesn't feel right."},{"speaker":"Jill C. Smith","startTime":989.37,"endTime":992.46,"body":"You know, your business is your"},{"speaker":"Jill C. Smith","startTime":992.46,"endTime":997.11,"body":"baby. For most of us it is and"},{"speaker":"Jill C. Smith","startTime":992.46,"endTime":997.11,"body":"who's you know, you're not going"},{"speaker":"Jill C. Smith","startTime":997.11,"endTime":999.96,"body":"to hire just any babysitter, so"},{"speaker":"Jill C. Smith","startTime":997.11,"endTime":999.96,"body":"you're not going to hire just"},{"speaker":"Jill C. Smith","startTime":999.96,"endTime":1005.18,"body":"any associate to come and, and"},{"speaker":"Jill C. Smith","startTime":999.96,"endTime":1005.18,"body":"represent you. So that part is"},{"speaker":"Jill C. Smith","startTime":1005.18,"endTime":1010.01,"body":"probably the most important part"},{"speaker":"Jill C. Smith","startTime":1005.18,"endTime":1010.01,"body":"of the entire process. But then"},{"speaker":"Jill C. Smith","startTime":1010.01,"endTime":1014.36,"body":"from there, things can be very"},{"speaker":"Jill C. Smith","startTime":1010.01,"endTime":1014.36,"body":"good. But they can go awfully"},{"speaker":"Jill C. Smith","startTime":1014.36,"endTime":1016.49,"body":"wrong, too. And luckily, they"},{"speaker":"Jill C. Smith","startTime":1014.36,"endTime":1016.49,"body":"haven't for me."},{"speaker":"Annemie Tonken","startTime":1016.52,"endTime":1018.71,"body":"Yeah, that's"},{"speaker":"Annemie Tonken","startTime":1016.52,"endTime":1018.71,"body":"good. Well, an ounce of"},{"speaker":"Annemie Tonken","startTime":1018.71,"endTime":1022.25,"body":"prevention can be worth a pound"},{"speaker":"Annemie Tonken","startTime":1018.71,"endTime":1022.25,"body":"of cure for sure. That's right."},{"speaker":"Annemie Tonken","startTime":1022.4,"endTime":1025.94,"body":"Tell me since we're talking"},{"speaker":"Annemie Tonken","startTime":1022.4,"endTime":1025.94,"body":"about hiring a little bit about"},{"speaker":"Annemie Tonken","startTime":1025.94,"endTime":1030.26,"body":"how you went about hiring when"},{"speaker":"Annemie Tonken","startTime":1025.94,"endTime":1030.26,"body":"you first decided to look for an"},{"speaker":"Annemie Tonken","startTime":1030.26,"endTime":1030.83,"body":"associate."},{"speaker":"Jill C. Smith","startTime":1031.43,"endTime":1034.64,"body":"Sure. So I"},{"speaker":"Jill C. Smith","startTime":1031.43,"endTime":1034.64,"body":"between my three associates I"},{"speaker":"Jill C. Smith","startTime":1034.64,"endTime":1039.71,"body":"have on all three different ways"},{"speaker":"Jill C. Smith","startTime":1034.64,"endTime":1039.71,"body":"of acquiring them. The first"},{"speaker":"Jill C. Smith","startTime":1039.71,"endTime":1043.82,"body":"person was this photographer who"},{"speaker":"Jill C. Smith","startTime":1039.71,"endTime":1043.82,"body":"I saw was she was putting ads up"},{"speaker":"Jill C. Smith","startTime":1043.82,"endTime":1047.57,"body":"in the grocery store for pet"},{"speaker":"Jill C. Smith","startTime":1043.82,"endTime":1047.57,"body":"photography. And I just really"},{"speaker":"Jill C. Smith","startTime":1047.57,"endTime":1050.06,"body":"liked her as a person. I didn't"},{"speaker":"Jill C. Smith","startTime":1047.57,"endTime":1050.06,"body":"know she was trying to become a"},{"speaker":"Jill C. Smith","startTime":1050.06,"endTime":1054.2,"body":"photographer. She's actually an"},{"speaker":"Jill C. Smith","startTime":1050.06,"endTime":1054.2,"body":"occupational therapist, like"},{"speaker":"Jill C. Smith","startTime":1054.2,"endTime":1058.31,"body":"with a PhD. Like she's very, she"},{"speaker":"Jill C. Smith","startTime":1054.2,"endTime":1058.31,"body":"has a really great careers very"},{"speaker":"Jill C. Smith","startTime":1058.31,"endTime":1063.26,"body":"Yeah. But she loves photography."},{"speaker":"Jill C. Smith","startTime":1058.31,"endTime":1063.26,"body":"So I called her and I asked her"},{"speaker":"Jill C. Smith","startTime":1063.26,"endTime":1065.63,"body":"and she was like, blown away."},{"speaker":"Jill C. Smith","startTime":1063.26,"endTime":1065.63,"body":"She couldn't believe it. You"},{"speaker":"Jill C. Smith","startTime":1065.63,"endTime":1068.15,"body":"know, she was gonna have this"},{"speaker":"Jill C. Smith","startTime":1065.63,"endTime":1068.15,"body":"opportunity. That to my own"},{"speaker":"Jill C. Smith","startTime":1068.15,"endTime":1071.93,"body":"horn. She was just just like"},{"speaker":"Jill C. Smith","startTime":1068.15,"endTime":1071.93,"body":"1015 years younger than me. She"},{"speaker":"Jill C. Smith","startTime":1071.93,"endTime":1075.59,"body":"thought it was really Oh, really"},{"speaker":"Jill C. Smith","startTime":1071.93,"endTime":1075.59,"body":"great experience. Yeah, of"},{"speaker":"Jill C. Smith","startTime":1075.59,"endTime":1076.01,"body":"course,"},{"speaker":"Annemie Tonken","startTime":1076.01,"endTime":1079.7,"body":"I can absolutely"},{"speaker":"Annemie Tonken","startTime":1076.01,"endTime":1079.7,"body":"identify with how, you know,"},{"speaker":"Annemie Tonken","startTime":1080.39,"endTime":1083.03,"body":"great it would feel to sort of"},{"speaker":"Annemie Tonken","startTime":1080.39,"endTime":1083.03,"body":"be singled out in that way."},{"speaker":"Annemie Tonken","startTime":1083.03,"endTime":1083.36,"body":"Yeah."},{"speaker":"Jill C. Smith","startTime":1083.84,"endTime":1085.76,"body":"Yeah. So she was"},{"speaker":"Jill C. Smith","startTime":1083.84,"endTime":1085.76,"body":"the first one. And then I"},{"speaker":"Jill C. Smith","startTime":1085.76,"endTime":1089.54,"body":"actually I don't think Facebook"},{"speaker":"Jill C. Smith","startTime":1085.76,"endTime":1089.54,"body":"has job listings anymore, which"},{"speaker":"Jill C. Smith","startTime":1089.54,"endTime":1092.9,"body":"is a shame. But they I did put"},{"speaker":"Jill C. Smith","startTime":1089.54,"endTime":1092.9,"body":"out a job listing on Facebook,"},{"speaker":"Jill C. Smith","startTime":1092.9,"endTime":1096.83,"body":"and I had a lot of photographers"},{"speaker":"Jill C. Smith","startTime":1092.9,"endTime":1096.83,"body":"apply that way. And I then"},{"speaker":"Jill C. Smith","startTime":1096.83,"endTime":1102.59,"body":"brought in some for interviewing"},{"speaker":"Jill C. Smith","startTime":1096.83,"endTime":1102.59,"body":"and I one of the photographer's"},{"speaker":"Jill C. Smith","startTime":1102.59,"endTime":1105.74,"body":"was somebody whose work I had"},{"speaker":"Jill C. Smith","startTime":1102.59,"endTime":1105.74,"body":"seen, and I was always impressed"},{"speaker":"Jill C. Smith","startTime":1105.74,"endTime":1110.63,"body":"with and she stood out in person"},{"speaker":"Jill C. Smith","startTime":1105.74,"endTime":1110.63,"body":"and just had the right we had a"},{"speaker":"Jill C. Smith","startTime":1110.63,"endTime":1113.93,"body":"good connection. So she was who"},{"speaker":"Jill C. Smith","startTime":1110.63,"endTime":1113.93,"body":"I hired that way. And then the"},{"speaker":"Jill C. Smith","startTime":1113.93,"endTime":1118.67,"body":"third one is a photographer who"},{"speaker":"Jill C. Smith","startTime":1113.93,"endTime":1118.67,"body":"took this class that I offered,"},{"speaker":"Jill C. Smith","startTime":1118.7,"endTime":1121.4,"body":"it was something we would always"},{"speaker":"Jill C. Smith","startTime":1118.7,"endTime":1121.4,"body":"do after Christmas, me and my"},{"speaker":"Jill C. Smith","startTime":1121.43,"endTime":1123.53,"body":"other friend who was a"},{"speaker":"Jill C. Smith","startTime":1121.43,"endTime":1123.53,"body":"photographer how to use your"},{"speaker":"Jill C. Smith","startTime":1124.04,"endTime":1126.86,"body":"camera shooting a manual sort of"},{"speaker":"Jill C. Smith","startTime":1124.04,"endTime":1126.86,"body":"thing. Oh, sure. Yeah, but the"},{"speaker":"Jill C. Smith","startTime":1126.86,"endTime":1130.04,"body":"camera Yes, years ago, she's an"},{"speaker":"Jill C. Smith","startTime":1126.86,"endTime":1130.04,"body":"art teacher. And years ago, she"},{"speaker":"Jill C. Smith","startTime":1130.04,"endTime":1133.67,"body":"took that class so she could"},{"speaker":"Jill C. Smith","startTime":1130.04,"endTime":1133.67,"body":"teach her class how to work a"},{"speaker":"Jill C. Smith","startTime":1133.67,"endTime":1139.22,"body":"DSLR. And then she got really"},{"speaker":"Jill C. Smith","startTime":1133.67,"endTime":1139.22,"body":"into photography, she became she"},{"speaker":"Jill C. Smith","startTime":1139.22,"endTime":1142.52,"body":"took all these courses on"},{"speaker":"Jill C. Smith","startTime":1139.22,"endTime":1142.52,"body":"documentary style photography,"},{"speaker":"Jill C. Smith","startTime":1142.88,"endTime":1145.73,"body":"and decided she did not like the"},{"speaker":"Jill C. Smith","startTime":1142.88,"endTime":1145.73,"body":"business part. She didn't like"},{"speaker":"Jill C. Smith","startTime":1145.73,"endTime":1149.06,"body":"running a business, but she"},{"speaker":"Jill C. Smith","startTime":1145.73,"endTime":1149.06,"body":"loves art, she asked me if"},{"speaker":"Jill C. Smith","startTime":1149.06,"endTime":1151.64,"body":"you're thinking of bringing on"},{"speaker":"Jill C. Smith","startTime":1149.06,"endTime":1151.64,"body":"any more associates, I would"},{"speaker":"Jill C. Smith","startTime":1151.64,"endTime":1155.72,"body":"love for you to consider me and"},{"speaker":"Jill C. Smith","startTime":1151.64,"endTime":1155.72,"body":"that is how I got to where my"},{"speaker":"Jill C. Smith","startTime":1155.72,"endTime":1161.24,"body":"team is now. So there's lots of"},{"speaker":"Jill C. Smith","startTime":1155.72,"endTime":1161.24,"body":"ways to to get associates and I"},{"speaker":"Jill C. Smith","startTime":1161.24,"endTime":1165.68,"body":"personally like being able to"},{"speaker":"Jill C. Smith","startTime":1161.24,"endTime":1165.68,"body":"put out the ad for a job opening"},{"speaker":"Jill C. Smith","startTime":1165.83,"endTime":1169.13,"body":"because then you're getting a"},{"speaker":"Jill C. Smith","startTime":1165.83,"endTime":1169.13,"body":"lot more people to choose from."},{"speaker":"Jill C. Smith","startTime":1169.31,"endTime":1171.89,"body":"But if you know somebody like"},{"speaker":"Jill C. Smith","startTime":1169.31,"endTime":1171.89,"body":"you said, you're thinking of a"},{"speaker":"Jill C. Smith","startTime":1171.89,"endTime":1174.71,"body":"wedding photographer, something"},{"speaker":"Jill C. Smith","startTime":1171.89,"endTime":1174.71,"body":"like that. I think that's so"},{"speaker":"Jill C. Smith","startTime":1174.71,"endTime":1178.25,"body":"smart. And if you know wedding"},{"speaker":"Jill C. Smith","startTime":1174.71,"endTime":1178.25,"body":"photographer who already has an"},{"speaker":"Jill C. Smith","startTime":1178.25,"endTime":1181.64,"body":"established business, they would"},{"speaker":"Jill C. Smith","startTime":1178.25,"endTime":1181.64,"body":"be great especially because of"},{"speaker":"Jill C. Smith","startTime":1181.64,"endTime":1184.43,"body":"my experience and no shade to"},{"speaker":"Jill C. Smith","startTime":1181.64,"endTime":1184.43,"body":"wedding photographers, but they"},{"speaker":"Jill C. Smith","startTime":1184.43,"endTime":1189.11,"body":"seem to price their family"},{"speaker":"Jill C. Smith","startTime":1184.43,"endTime":1189.11,"body":"photography so low and they"},{"speaker":"Jill C. Smith","startTime":1189.11,"endTime":1192.5,"body":"don't have to Yeah. Yeah, I'll"},{"speaker":"Annemie Tonken","startTime":1192.5,"endTime":1194.51,"body":"die on that"},{"speaker":"Annemie Tonken","startTime":1192.5,"endTime":1194.51,"body":"hill. I'm like, I'm gonna find"},{"speaker":"Annemie Tonken","startTime":1194.51,"endTime":1197.48,"body":"all the wedding photographers"},{"speaker":"Annemie Tonken","startTime":1194.51,"endTime":1197.48,"body":"and encourage them teach them"},{"speaker":"Annemie Tonken","startTime":1197.48,"endTime":1199.22,"body":"how to charge more for families."},{"speaker":"Annemie Tonken","startTime":1197.48,"endTime":1199.22,"body":"Yeah,"},{"speaker":"Jill C. Smith","startTime":1199.25,"endTime":1201.8,"body":"right. Yeah. So I"},{"speaker":"Jill C. Smith","startTime":1199.25,"endTime":1201.8,"body":"think that would be a really"},{"speaker":"Jill C. Smith","startTime":1201.8,"endTime":1205.79,"body":"good partnership, you know, so,"},{"speaker":"Jill C. Smith","startTime":1201.8,"endTime":1205.79,"body":"yeah, definitely more than one"},{"speaker":"Jill C. Smith","startTime":1205.79,"endTime":1206.66,"body":"way to do it."},{"speaker":"Annemie Tonken","startTime":1207.29,"endTime":1209.09,"body":"Yeah, I mean,"},{"speaker":"Annemie Tonken","startTime":1207.29,"endTime":1209.09,"body":"right, if you're only going to"},{"speaker":"Annemie Tonken","startTime":1209.09,"endTime":1211.91,"body":"charge a few 100 bucks, how"},{"speaker":"Annemie Tonken","startTime":1209.09,"endTime":1211.91,"body":"about I pay you a few? $100?"},{"speaker":"Jill C. Smith","startTime":1211.94,"endTime":1214.58,"body":"I'll deal with"},{"speaker":"Jill C. Smith","startTime":1211.94,"endTime":1214.58,"body":"all the other stuff. Exactly,"},{"speaker":"Jill C. Smith","startTime":1214.61,"endTime":1215.3,"body":"exactly."},{"speaker":"Annemie Tonken","startTime":1215.33,"endTime":1218.84,"body":"Yeah. But oh,"},{"speaker":"Annemie Tonken","startTime":1215.33,"endTime":1218.84,"body":"man, that's good. So any other"},{"speaker":"Annemie Tonken","startTime":1218.84,"endTime":1223.46,"body":"sort of thoughts or words of"},{"speaker":"Annemie Tonken","startTime":1218.84,"endTime":1223.46,"body":"wisdom in terms of like getting"},{"speaker":"Annemie Tonken","startTime":1223.46,"endTime":1228.68,"body":"started? Or? Or maybe who isn't?"},{"speaker":"Annemie Tonken","startTime":1223.46,"endTime":1228.68,"body":"Right for an you know, to start"},{"speaker":"Annemie Tonken","startTime":1228.71,"endTime":1230.87,"body":"a, an Associate Program?"},{"speaker":"Jill C. Smith","startTime":1231.74,"endTime":1234.74,"body":"Oh, yeah, you're,"},{"speaker":"Jill C. Smith","startTime":1231.74,"endTime":1234.74,"body":"well, I think some signs that"},{"speaker":"Jill C. Smith","startTime":1234.74,"endTime":1237.89,"body":"you're ready are that you're"},{"speaker":"Jill C. Smith","startTime":1234.74,"endTime":1237.89,"body":"saying no to a lot of work,"},{"speaker":"Jill C. Smith","startTime":1237.89,"endTime":1243.02,"body":"because your schedule is full."},{"speaker":"Jill C. Smith","startTime":1237.89,"endTime":1243.02,"body":"You're feeling burnt out, you're"},{"speaker":"Jill C. Smith","startTime":1243.02,"endTime":1247.25,"body":"feeling like you've raised your"},{"speaker":"Jill C. Smith","startTime":1243.02,"endTime":1247.25,"body":"prices to a point that your"},{"speaker":"Jill C. Smith","startTime":1247.25,"endTime":1251.63,"body":"market can support. And I you"},{"speaker":"Jill C. Smith","startTime":1247.25,"endTime":1251.63,"body":"know, on the other hand, I would"},{"speaker":"Jill C. Smith","startTime":1251.63,"endTime":1256.07,"body":"also argue that there's really"},{"speaker":"Jill C. Smith","startTime":1251.63,"endTime":1256.07,"body":"not a cap on how high you can"},{"speaker":"Jill C. Smith","startTime":1256.07,"endTime":1259.19,"body":"raise your prices, but you will"},{"speaker":"Jill C. Smith","startTime":1256.07,"endTime":1259.19,"body":"end up with a different"},{"speaker":"Jill C. Smith","startTime":1259.19,"endTime":1262.13,"body":"demographic. So finding that"},{"speaker":"Jill C. Smith","startTime":1259.19,"endTime":1262.13,"body":"sweet spot of the highest you"},{"speaker":"Jill C. Smith","startTime":1262.13,"endTime":1265.76,"body":"can charge, the demographic you"},{"speaker":"Jill C. Smith","startTime":1262.13,"endTime":1265.76,"body":"want to work with. So once you"},{"speaker":"Jill C. Smith","startTime":1265.76,"endTime":1268.49,"body":"feel like you've reached that"},{"speaker":"Jill C. Smith","startTime":1265.76,"endTime":1268.49,"body":"cap, you're still getting booked"},{"speaker":"Jill C. Smith","startTime":1268.49,"endTime":1275.24,"body":"out. I would say at income wise,"},{"speaker":"Jill C. Smith","startTime":1268.49,"endTime":1275.24,"body":"this is arbitrary, honestly, but"},{"speaker":"Jill C. Smith","startTime":1275.24,"endTime":1279.08,"body":"probably around 50k. Once you're"},{"speaker":"Jill C. Smith","startTime":1275.24,"endTime":1279.08,"body":"bringing in 50k, and all of"},{"speaker":"Jill C. Smith","startTime":1279.08,"endTime":1282.8,"body":"those other boxes are checked,"},{"speaker":"Jill C. Smith","startTime":1279.08,"endTime":1282.8,"body":"you're probably ready to bring"},{"speaker":"Jill C. Smith","startTime":1282.8,"endTime":1289.88,"body":"on a team. And the beauty of a"},{"speaker":"Jill C. Smith","startTime":1282.8,"endTime":1289.88,"body":"subcontract or a 1099 team is"},{"speaker":"Jill C. Smith","startTime":1289.88,"endTime":1292.97,"body":"that you, you're not"},{"speaker":"Jill C. Smith","startTime":1289.88,"endTime":1292.97,"body":"guaranteeing them work, right."},{"speaker":"Jill C. Smith","startTime":1293.03,"endTime":1295.88,"body":"They're just you're able to give"},{"speaker":"Jill C. Smith","startTime":1293.03,"endTime":1295.88,"body":"them the overflow or the jobs"},{"speaker":"Jill C. Smith","startTime":1295.88,"endTime":1298.61,"body":"that you don't want to say no to"},{"speaker":"Jill C. Smith","startTime":1295.88,"endTime":1298.61,"body":"anymore. So for your family"},{"speaker":"Jill C. Smith","startTime":1298.61,"endTime":1303.35,"body":"photographer, that might be"},{"speaker":"Jill C. Smith","startTime":1298.61,"endTime":1303.35,"body":"couples, elopements, or"},{"speaker":"Jill C. Smith","startTime":1303.38,"endTime":1308.57,"body":"headshots, or pet photography,"},{"speaker":"Jill C. Smith","startTime":1303.38,"endTime":1308.57,"body":"seniors, whatever you feel like"},{"speaker":"Jill C. Smith","startTime":1308.57,"endTime":1312.14,"body":"it's outside of your zone of"},{"speaker":"Jill C. Smith","startTime":1308.57,"endTime":1312.14,"body":"genius. And you want to so you"},{"speaker":"Jill C. Smith","startTime":1312.14,"endTime":1314.9,"body":"can spend more time doing what"},{"speaker":"Jill C. Smith","startTime":1312.14,"endTime":1314.9,"body":"you're really, really good at."},{"speaker":"Jill C. Smith","startTime":1315.71,"endTime":1318.83,"body":"And let them pick up the slack."},{"speaker":"Jill C. Smith","startTime":1315.71,"endTime":1318.83,"body":"There's some red flags that you"},{"speaker":"Jill C. Smith","startTime":1318.83,"endTime":1321.98,"body":"are not ready, I guess would be"},{"speaker":"Jill C. Smith","startTime":1318.83,"endTime":1321.98,"body":"the opposite. Most things if if"},{"speaker":"Jill C. Smith","startTime":1321.98,"endTime":1325.61,"body":"you're still struggling to get"},{"speaker":"Jill C. Smith","startTime":1321.98,"endTime":1325.61,"body":"increased, to get bookings, to"},{"speaker":"Jill C. Smith","startTime":1325.61,"endTime":1329.69,"body":"do things like that, if you're"},{"speaker":"Jill C. Smith","startTime":1325.61,"endTime":1329.69,"body":"still not charging a profitable"},{"speaker":"Jill C. Smith","startTime":1329.69,"endTime":1333.02,"body":"rate, you're just not there yet."},{"speaker":"Jill C. Smith","startTime":1329.69,"endTime":1333.02,"body":"And that's yet is the operative"},{"speaker":"Jill C. Smith","startTime":1333.02,"endTime":1335.54,"body":"word, you know, you'll get"},{"speaker":"Jill C. Smith","startTime":1333.02,"endTime":1335.54,"body":"there. But maybe"},{"speaker":"Annemie Tonken","startTime":1335.57,"endTime":1337.31,"body":"if you're there,"},{"speaker":"Annemie Tonken","startTime":1335.57,"endTime":1337.31,"body":"and you feel like you would"},{"speaker":"Annemie Tonken","startTime":1337.31,"endTime":1340.31,"body":"really benefit from a mentor,"},{"speaker":"Annemie Tonken","startTime":1337.31,"endTime":1340.31,"body":"and you're not interested in"},{"speaker":"Annemie Tonken","startTime":1340.31,"endTime":1344.09,"body":"going and being like poaching"},{"speaker":"Annemie Tonken","startTime":1340.31,"endTime":1344.09,"body":"somebody's work, you know, reach"},{"speaker":"Annemie Tonken","startTime":1344.09,"endTime":1348.59,"body":"out to a photographer whose work"},{"speaker":"Annemie Tonken","startTime":1344.09,"endTime":1348.59,"body":"you admire who you see as being"},{"speaker":"Annemie Tonken","startTime":1348.59,"endTime":1351.17,"body":"in that position, and maybe"},{"speaker":"Annemie Tonken","startTime":1348.59,"endTime":1351.17,"body":"point them to this podcast"},{"speaker":"Annemie Tonken","startTime":1351.17,"endTime":1354.83,"body":"episode and say, I'd love to"},{"speaker":"Annemie Tonken","startTime":1351.17,"endTime":1354.83,"body":"partner with you. I mean,"},{"speaker":"Annemie Tonken","startTime":1354.86,"endTime":1357.98,"body":"wouldn't it be fun if you had"},{"speaker":"Annemie Tonken","startTime":1354.86,"endTime":1357.98,"body":"associates coming to you"},{"speaker":"Annemie Tonken","startTime":1357.98,"endTime":1361.1,"body":"potential associates? And"},{"speaker":"Annemie Tonken","startTime":1357.98,"endTime":1361.1,"body":"saying, I know you don't have an"},{"speaker":"Annemie Tonken","startTime":1361.1,"endTime":1364.64,"body":"associate program, but I would"},{"speaker":"Annemie Tonken","startTime":1361.1,"endTime":1364.64,"body":"love to? Yeah, I mean,"},{"speaker":"Annemie Tonken","startTime":1364.7,"endTime":1366.68,"body":"obviously, people have stretch."},{"speaker":"Annemie Tonken","startTime":1364.7,"endTime":1366.68,"body":"But"},{"speaker":"Jill C. Smith","startTime":1367.01,"endTime":1370.07,"body":"But no, it's not."},{"speaker":"Jill C. Smith","startTime":1367.01,"endTime":1370.07,"body":"Because people will reach out to"},{"speaker":"Jill C. Smith","startTime":1370.1,"endTime":1373.85,"body":"more established photographers"},{"speaker":"Jill C. Smith","startTime":1370.1,"endTime":1373.85,"body":"to say things like, hey, if I"},{"speaker":"Jill C. Smith","startTime":1373.85,"endTime":1376.67,"body":"could ever shadow you, if I"},{"speaker":"Jill C. Smith","startTime":1373.85,"endTime":1376.67,"body":"could ever do this, if you ever"},{"speaker":"Jill C. Smith","startTime":1376.67,"endTime":1380.6,"body":"needed assistance. So that's not"},{"speaker":"Jill C. Smith","startTime":1376.67,"endTime":1380.6,"body":"it's not unreasonable. That is"},{"speaker":"Jill C. Smith","startTime":1380.6,"endTime":1384.83,"body":"kind of happening already. But"},{"speaker":"Jill C. Smith","startTime":1380.6,"endTime":1384.83,"body":"this is a, this is kind of a one"},{"speaker":"Jill C. Smith","startTime":1384.83,"endTime":1387.77,"body":"hand washing the other sort of"},{"speaker":"Jill C. Smith","startTime":1384.83,"endTime":1387.77,"body":"situation where everybody"},{"speaker":"Jill C. Smith","startTime":1387.77,"endTime":1391.55,"body":"benefits because that, for me,"},{"speaker":"Jill C. Smith","startTime":1387.77,"endTime":1391.55,"body":"that is the goal. And I think"},{"speaker":"Jill C. Smith","startTime":1391.55,"endTime":1396.05,"body":"that's why my current team is so"},{"speaker":"Jill C. Smith","startTime":1391.55,"endTime":1396.05,"body":"happy and does so well is that"},{"speaker":"Jill C. Smith","startTime":1396.29,"endTime":1401.3,"body":"everybody is taken care of. And"},{"speaker":"Jill C. Smith","startTime":1396.29,"endTime":1401.3,"body":"I am I really believe in being"},{"speaker":"Jill C. Smith","startTime":1401.3,"endTime":1404.9,"body":"totally transparent with my"},{"speaker":"Jill C. Smith","startTime":1401.3,"endTime":1404.9,"body":"associates about my intentions,"},{"speaker":"Jill C. Smith","startTime":1404.9,"endTime":1410.78,"body":"my goals, what I'm making on"},{"speaker":"Jill C. Smith","startTime":1404.9,"endTime":1410.78,"body":"their sessions are and, and I"},{"speaker":"Jill C. Smith","startTime":1410.81,"endTime":1413.27,"body":"make sure that they feel good"},{"speaker":"Jill C. Smith","startTime":1410.81,"endTime":1413.27,"body":"about what they're making. And"},{"speaker":"Jill C. Smith","startTime":1413.27,"endTime":1416.3,"body":"then after we have a good year,"},{"speaker":"Jill C. Smith","startTime":1413.27,"endTime":1416.3,"body":"the next year, you know, we"},{"speaker":"Jill C. Smith","startTime":1416.33,"endTime":1418.97,"body":"increase that flat rate or a"},{"speaker":"Jill C. Smith","startTime":1416.33,"endTime":1418.97,"body":"little bit they are they're at"},{"speaker":"Jill C. Smith","startTime":1418.97,"endTime":1423.53,"body":"350. Now that three, they"},{"speaker":"Jill C. Smith","startTime":1418.97,"endTime":1423.53,"body":"started at 300. So and they're"},{"speaker":"Jill C. Smith","startTime":1423.53,"endTime":1427.94,"body":"happy about it, and they're"},{"speaker":"Jill C. Smith","startTime":1423.53,"endTime":1427.94,"body":"usually very enthusiastic to"},{"speaker":"Jill C. Smith","startTime":1427.94,"endTime":1430.91,"body":"take on these jobs. And that,"},{"speaker":"Jill C. Smith","startTime":1427.94,"endTime":1430.91,"body":"you know, they're mostly younger"},{"speaker":"Jill C. Smith","startTime":1430.91,"endTime":1433.55,"body":"than me. More energy and time."},{"speaker":"Jill C. Smith","startTime":1430.91,"endTime":1433.55,"body":"Yeah,"},{"speaker":"Annemie Tonken","startTime":1433.55,"endTime":1436.43,"body":"absolutely."},{"speaker":"Annemie Tonken","startTime":1433.55,"endTime":1436.43,"body":"Well, and I love that idea of"},{"speaker":"Annemie Tonken","startTime":1436.46,"endTime":1438.83,"body":"once you've worked with me for a"},{"speaker":"Annemie Tonken","startTime":1436.46,"endTime":1438.83,"body":"certain amount of time, this is"},{"speaker":"Annemie Tonken","startTime":1438.83,"endTime":1441.71,"body":"how much your rate goes up."},{"speaker":"Annemie Tonken","startTime":1438.83,"endTime":1441.71,"body":"Because they are demonstrating"},{"speaker":"Annemie Tonken","startTime":1441.71,"endTime":1443.96,"body":"to you that they are"},{"speaker":"Annemie Tonken","startTime":1441.71,"endTime":1443.96,"body":"trustworthy, they are"},{"speaker":"Annemie Tonken","startTime":1443.96,"endTime":1447.23,"body":"delivering, what they are"},{"speaker":"Annemie Tonken","startTime":1443.96,"endTime":1447.23,"body":"promising that they're going to"},{"speaker":"Annemie Tonken","startTime":1447.23,"endTime":1450.2,"body":"deliver, etc. And, you know, on"},{"speaker":"Annemie Tonken","startTime":1447.23,"endTime":1450.2,"body":"the back end that it sort of"},{"speaker":"Annemie Tonken","startTime":1450.2,"endTime":1454.4,"body":"gives them the incentive to"},{"speaker":"Annemie Tonken","startTime":1450.2,"endTime":1454.4,"body":"stick around. That's super"},{"speaker":"Annemie Tonken","startTime":1454.4,"endTime":1455.24,"body":"smart. Yeah,"},{"speaker":"Jill C. Smith","startTime":1455.42,"endTime":1459.35,"body":"yeah, yeah. Yeah."},{"speaker":"Jill C. Smith","startTime":1455.42,"endTime":1459.35,"body":"And, and I will happily meet"},{"speaker":"Jill C. Smith","startTime":1459.35,"endTime":1462.89,"body":"with them to counsel them on"},{"speaker":"Jill C. Smith","startTime":1459.35,"endTime":1462.89,"body":"their own businesses, when"},{"speaker":"Jill C. Smith","startTime":1462.89,"endTime":1466.58,"body":"they're trying one of them is I"},{"speaker":"Jill C. Smith","startTime":1462.89,"endTime":1466.58,"body":"don't want to blow up her spot."},{"speaker":"Jill C. Smith","startTime":1467.09,"endTime":1470.21,"body":"I don't think I will. One of"},{"speaker":"Jill C. Smith","startTime":1467.09,"endTime":1470.21,"body":"them is trying to leave her day"},{"speaker":"Jill C. Smith","startTime":1470.21,"endTime":1474.83,"body":"job so that she can go full"},{"speaker":"Jill C. Smith","startTime":1470.21,"endTime":1474.83,"body":"time. And I'm kind of working"},{"speaker":"Jill C. Smith","startTime":1474.83,"endTime":1479.36,"body":"with her on an exit plan on how"},{"speaker":"Jill C. Smith","startTime":1474.83,"endTime":1479.36,"body":"to do that. And I love that for"},{"speaker":"Jill C. Smith","startTime":1479.36,"endTime":1482.87,"body":"her. I want her to be able to"},{"speaker":"Jill C. Smith","startTime":1479.36,"endTime":1482.87,"body":"have you know, this unlimited"},{"speaker":"Jill C. Smith","startTime":1482.99,"endTime":1487.16,"body":"income potential doing something"},{"speaker":"Jill C. Smith","startTime":1482.99,"endTime":1487.16,"body":"she loves. So it's, it's really,"},{"speaker":"Jill C. Smith","startTime":1487.43,"endTime":1490.88,"body":"I would say another prerequisite"},{"speaker":"Jill C. Smith","startTime":1487.43,"endTime":1490.88,"body":"to being able to take on"},{"speaker":"Jill C. Smith","startTime":1490.88,"endTime":1493.43,"body":"Associates is having the mindset"},{"speaker":"Jill C. Smith","startTime":1490.88,"endTime":1493.43,"body":"of wanting to see others"},{"speaker":"Jill C. Smith","startTime":1493.43,"endTime":1497.36,"body":"succeed. Because if you are"},{"speaker":"Jill C. Smith","startTime":1493.43,"endTime":1497.36,"body":"coming from scarcity, if you"},{"speaker":"Jill C. Smith","startTime":1497.36,"endTime":1499.97,"body":"have like lack mentality, then"},{"speaker":"Jill C. Smith","startTime":1497.36,"endTime":1499.97,"body":"you're going to have a really"},{"speaker":"Jill C. Smith","startTime":1500.0,"endTime":1503.6,"body":"Hard time when you see your"},{"speaker":"Jill C. Smith","startTime":1500.0,"endTime":1503.6,"body":"associates improve when your"},{"speaker":"Jill C. Smith","startTime":1503.6,"endTime":1507.38,"body":"associates might, I've had it"},{"speaker":"Jill C. Smith","startTime":1503.6,"endTime":1507.38,"body":"happen where one of my"},{"speaker":"Jill C. Smith","startTime":1507.38,"endTime":1510.38,"body":"associates did many sessions and"},{"speaker":"Jill C. Smith","startTime":1507.38,"endTime":1510.38,"body":"a family I've worked with once"},{"speaker":"Jill C. Smith","startTime":1510.38,"endTime":1513.71,"body":"or twice before, signed up and"},{"speaker":"Jill C. Smith","startTime":1510.38,"endTime":1513.71,"body":"worked with her, and then hired"},{"speaker":"Jill C. Smith","startTime":1513.71,"endTime":1517.79,"body":"her privately. And that's their"},{"speaker":"Jill C. Smith","startTime":1513.71,"endTime":1517.79,"body":"choice, you can never you and"},{"speaker":"Jill C. Smith","startTime":1517.79,"endTime":1520.43,"body":"that could or would have"},{"speaker":"Jill C. Smith","startTime":1517.79,"endTime":1520.43,"body":"happened with any other"},{"speaker":"Jill C. Smith","startTime":1520.43,"endTime":1525.8,"body":"photographer. So I, I'm okay"},{"speaker":"Jill C. Smith","startTime":1520.43,"endTime":1525.8,"body":"with that there's, there's still"},{"speaker":"Jill C. Smith","startTime":1525.8,"endTime":1529.97,"body":"new leads coming in and plenty"},{"speaker":"Jill C. Smith","startTime":1525.8,"endTime":1529.97,"body":"of work to go around. So you"},{"speaker":"Jill C. Smith","startTime":1529.97,"endTime":1533.33,"body":"have to really be okay with that"},{"speaker":"Jill C. Smith","startTime":1529.97,"endTime":1533.33,"body":"and be the type of person who"},{"speaker":"Jill C. Smith","startTime":1533.33,"endTime":1534.89,"body":"likes seeing other people do"},{"speaker":"Jill C. Smith","startTime":1533.33,"endTime":1534.89,"body":"well."},{"speaker":"Annemie Tonken","startTime":1535.37,"endTime":1538.85,"body":"Amazing. Well, I"},{"speaker":"Annemie Tonken","startTime":1535.37,"endTime":1538.85,"body":"feel like everything that you've"},{"speaker":"Annemie Tonken","startTime":1538.85,"endTime":1543.41,"body":"just described in terms of who"},{"speaker":"Annemie Tonken","startTime":1538.85,"endTime":1543.41,"body":"needs Associates has my name"},{"speaker":"Annemie Tonken","startTime":1543.41,"endTime":1548.75,"body":"written all over it? Kind of"},{"speaker":"Annemie Tonken","startTime":1543.41,"endTime":1548.75,"body":"thing. So to I going to sign up"},{"speaker":"Annemie Tonken","startTime":1548.78,"endTime":1551.84,"body":"when you are ready for your you"},{"speaker":"Annemie Tonken","startTime":1548.78,"endTime":1551.84,"body":"know, when you start teaching"},{"speaker":"Annemie Tonken","startTime":1551.84,"endTime":1555.98,"body":"your your wisdom here. Speaking"},{"speaker":"Annemie Tonken","startTime":1551.84,"endTime":1555.98,"body":"of which, I know that you are"},{"speaker":"Annemie Tonken","startTime":1555.98,"endTime":1560.15,"body":"working on sort of developing"},{"speaker":"Annemie Tonken","startTime":1555.98,"endTime":1560.15,"body":"some education around this tell"},{"speaker":"Annemie Tonken","startTime":1560.18,"endTime":1563.03,"body":"everybody where they can find"},{"speaker":"Annemie Tonken","startTime":1560.18,"endTime":1563.03,"body":"you if they're interested in"},{"speaker":"Annemie Tonken","startTime":1563.03,"endTime":1563.93,"body":"learning more."},{"speaker":"Jill C. Smith","startTime":1563.96,"endTime":1566.66,"body":"So right now, you"},{"speaker":"Jill C. Smith","startTime":1563.96,"endTime":1566.66,"body":"mentioned that in your Facebook"},{"speaker":"Jill C. Smith","startTime":1566.66,"endTime":1569.15,"body":"group. Some you know, there are"},{"speaker":"Jill C. Smith","startTime":1566.66,"endTime":1569.15,"body":"people looking for this"},{"speaker":"Jill C. Smith","startTime":1569.15,"endTime":1572.81,"body":"information. One of those people"},{"speaker":"Jill C. Smith","startTime":1569.15,"endTime":1572.81,"body":"has already signed on with me"},{"speaker":"Jill C. Smith","startTime":1572.81,"endTime":1577.55,"body":"and we're beginning a custom"},{"speaker":"Jill C. Smith","startTime":1572.81,"endTime":1577.55,"body":"coaching like a 12 week private"},{"speaker":"Jill C. Smith","startTime":1577.55,"endTime":1581.09,"body":"thing with her in November's"},{"speaker":"Jill C. Smith","startTime":1577.55,"endTime":1581.09,"body":"because she's ready to build her"},{"speaker":"Jill C. Smith","startTime":1581.09,"endTime":1584.24,"body":"Associate Program and wants to"},{"speaker":"Jill C. Smith","startTime":1581.09,"endTime":1584.24,"body":"do it. Right. So I mean, we"},{"speaker":"Jill C. Smith","startTime":1584.27,"endTime":1587.96,"body":"Yeah, so once I'm done with her,"},{"speaker":"Jill C. Smith","startTime":1584.27,"endTime":1587.96,"body":"we'll have I'll have a really"},{"speaker":"Jill C. Smith","startTime":1587.96,"endTime":1591.17,"body":"good idea of what what everybody"},{"speaker":"Jill C. Smith","startTime":1587.96,"endTime":1591.17,"body":"else is going to need. Yeah, but"},{"speaker":"Jill C. Smith","startTime":1591.17,"endTime":1593.96,"body":"in the in the meantime, people"},{"speaker":"Jill C. Smith","startTime":1591.17,"endTime":1593.96,"body":"can go to Jill C Smith"},{"speaker":"Jill C. Smith","startTime":1593.96,"endTime":1600.5,"body":"photography slash scale. And"},{"speaker":"Jill C. Smith","startTime":1593.96,"endTime":1600.5,"body":"they can get this little freebie"},{"speaker":"Jill C. Smith","startTime":1600.5,"endTime":1604.64,"body":"downloadable thing, five"},{"speaker":"Jill C. Smith","startTime":1600.5,"endTime":1604.64,"body":"mistakes that you want to avoid"},{"speaker":"Jill C. Smith","startTime":1604.64,"endTime":1607.7,"body":"when you're building your"},{"speaker":"Jill C. Smith","startTime":1604.64,"endTime":1607.7,"body":"associate program. And through"},{"speaker":"Jill C. Smith","startTime":1607.7,"endTime":1610.97,"body":"that, you will be able to get"},{"speaker":"Jill C. Smith","startTime":1607.7,"endTime":1610.97,"body":"notified when my course is"},{"speaker":"Jill C. Smith","startTime":1610.97,"endTime":1614.03,"body":"ready. But in the meantime,"},{"speaker":"Jill C. Smith","startTime":1610.97,"endTime":1614.03,"body":"anybody who wants a little bit"},{"speaker":"Jill C. Smith","startTime":1614.03,"endTime":1617.51,"body":"hand holding and any assistance"},{"speaker":"Jill C. Smith","startTime":1614.03,"endTime":1617.51,"body":"with that we can talk and get on"},{"speaker":"Jill C. Smith","startTime":1617.51,"endTime":1622.82,"body":"a discovery call. And I do offer"},{"speaker":"Jill C. Smith","startTime":1617.51,"endTime":1622.82,"body":"mentorship year round. So that's"},{"speaker":"Jill C. Smith","startTime":1622.85,"endTime":1624.92,"body":"always that's always an option."},{"speaker":"Jill C. Smith","startTime":1622.85,"endTime":1624.92,"body":"And yeah,"},{"speaker":"Annemie Tonken","startTime":1624.95,"endTime":1627.59,"body":"if you are a"},{"speaker":"Annemie Tonken","startTime":1624.95,"endTime":1627.59,"body":"Raleigh, Durham, Chapel Hill"},{"speaker":"Annemie Tonken","startTime":1627.59,"endTime":1629.93,"body":"photographer, and you're"},{"speaker":"Annemie Tonken","startTime":1627.59,"endTime":1629.93,"body":"interested in being an"},{"speaker":"Annemie Tonken","startTime":1629.93,"endTime":1636.89,"body":"associate, hit me up. Ya know,"},{"speaker":"Annemie Tonken","startTime":1629.93,"endTime":1636.89,"body":"Jill, this has been so"},{"speaker":"Annemie Tonken","startTime":1636.89,"endTime":1641.87,"body":"inspiring. I love this. I mean,"},{"speaker":"Annemie Tonken","startTime":1636.89,"endTime":1641.87,"body":"I say this all the time on the"},{"speaker":"Annemie Tonken","startTime":1641.87,"endTime":1645.08,"body":"show, but like thinking"},{"speaker":"Annemie Tonken","startTime":1641.87,"endTime":1645.08,"body":"creatively about your business"},{"speaker":"Annemie Tonken","startTime":1645.08,"endTime":1649.79,"body":"and thinking about your business"},{"speaker":"Annemie Tonken","startTime":1645.08,"endTime":1649.79,"body":"from outside of like, this is"},{"speaker":"Annemie Tonken","startTime":1649.79,"endTime":1653.15,"body":"what's done in the photography"},{"speaker":"Annemie Tonken","startTime":1649.79,"endTime":1653.15,"body":"industry. It is inspiring, it's"},{"speaker":"Annemie Tonken","startTime":1653.15,"endTime":1656.54,"body":"so impressive. And I believe"},{"speaker":"Annemie Tonken","startTime":1653.15,"endTime":1656.54,"body":"that this is how photographers"},{"speaker":"Annemie Tonken","startTime":1656.54,"endTime":1661.31,"body":"go from sort of struggling to"},{"speaker":"Annemie Tonken","startTime":1656.54,"endTime":1661.31,"body":"succeeding and thriving. And so"},{"speaker":"Annemie Tonken","startTime":1661.31,"endTime":1664.25,"body":"I really appreciate you be being"},{"speaker":"Annemie Tonken","startTime":1661.31,"endTime":1664.25,"body":"willing to come on the show and"},{"speaker":"Annemie Tonken","startTime":1664.28,"endTime":1667.4,"body":"sort of share your knowledge and"},{"speaker":"Annemie Tonken","startTime":1664.28,"endTime":1667.4,"body":"your wisdom. It's been great."},{"speaker":"Annemie Tonken","startTime":1667.94,"endTime":1670.91,"body":"And and I can't wait to hear"},{"speaker":"Annemie Tonken","startTime":1667.94,"endTime":1670.91,"body":"more once you're through the"},{"speaker":"Annemie Tonken","startTime":1670.91,"endTime":1674.27,"body":"beta and sort of Intuit will"},{"speaker":"Annemie Tonken","startTime":1670.91,"endTime":1674.27,"body":"have you back on and you can you"},{"speaker":"Annemie Tonken","startTime":1674.27,"endTime":1675.17,"body":"can share some more."},{"speaker":"Jill C. Smith","startTime":1675.89,"endTime":1677.81,"body":"Thank you, Ana."},{"speaker":"Jill C. Smith","startTime":1675.89,"endTime":1677.81,"body":"Me, I appreciate that. And yeah,"},{"speaker":"Jill C. Smith","startTime":1677.81,"endTime":1680.57,"body":"see, I think you are well"},{"speaker":"Jill C. Smith","startTime":1677.81,"endTime":1680.57,"body":"overdue for soc."},{"speaker":"Annemie Tonken","startTime":1681.98,"endTime":1684.38,"body":"I've been busy"},{"speaker":"Annemie Tonken","startTime":1681.98,"endTime":1684.38,"body":"in other regards. Yeah, it's"},{"speaker":"Annemie Tonken","startTime":1684.38,"endTime":1688.04,"body":"always I should do that. And"},{"speaker":"Annemie Tonken","startTime":1684.38,"endTime":1688.04,"body":"then it's you know, finding the"},{"speaker":"Annemie Tonken","startTime":1688.04,"endTime":1690.68,"body":"time but I do I think that that"},{"speaker":"Annemie Tonken","startTime":1688.04,"endTime":1690.68,"body":"would be a great next step. It"},{"speaker":"Annemie Tonken","startTime":1690.68,"endTime":1694.01,"body":"sounds really exciting to me."},{"speaker":"Annemie Tonken","startTime":1690.68,"endTime":1694.01,"body":"Fantastic. Well, thank you so"},{"speaker":"Annemie Tonken","startTime":1694.01,"endTime":1698.21,"body":"much. And, and I will catch you"},{"speaker":"Annemie Tonken","startTime":1694.01,"endTime":1698.21,"body":"next time. Thank you so much."},{"speaker":"Annemie Tonken","startTime":1698.6,"endTime":1701.45,"body":"Well, that's it for this week's"},{"speaker":"Annemie Tonken","startTime":1698.6,"endTime":1701.45,"body":"episode of This can't be that"},{"speaker":"Annemie Tonken","startTime":1701.45,"endTime":1705.38,"body":"hard. I'll be back Same time,"},{"speaker":"Annemie Tonken","startTime":1701.45,"endTime":1705.38,"body":"same place next week. In the"},{"speaker":"Annemie Tonken","startTime":1705.38,"endTime":1708.44,"body":"meantime, you can find more"},{"speaker":"Annemie Tonken","startTime":1705.38,"endTime":1708.44,"body":"information about this episode,"},{"speaker":"Annemie Tonken","startTime":1708.47,"endTime":1711.95,"body":"along with all the relevant"},{"speaker":"Annemie Tonken","startTime":1708.47,"endTime":1711.95,"body":"links, notes and downloads at"},{"speaker":"Annemie Tonken","startTime":1711.95,"endTime":1715.67,"body":"this can't be that"},{"speaker":"Annemie Tonken","startTime":1711.95,"endTime":1715.67,"body":"hard.com/learn If you liked the"},{"speaker":"Annemie Tonken","startTime":1715.67,"endTime":1719.21,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":1715.67,"endTime":1719.21,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":1719.39,"endTime":1723.05,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":1719.39,"endTime":1723.05,"body":"review in iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":1723.23,"endTime":1726.74,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":1723.23,"endTime":1726.74,"body":"hope you have a fantastic week."}]}