{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.0,"endTime":2.07,"body":"As a"},{"speaker":"Annemie Tonken","startTime":0.0,"endTime":2.07,"body":"photographer who has been in"},{"speaker":"Annemie Tonken","startTime":2.07,"endTime":7.17,"body":"business since 2010, and an"},{"speaker":"Annemie Tonken","startTime":2.07,"endTime":7.17,"body":"educator in the photography"},{"speaker":"Annemie Tonken","startTime":7.17,"endTime":13.92,"body":"space since 2020, I now get"},{"speaker":"Annemie Tonken","startTime":7.17,"endTime":13.92,"body":"asked a lot of questions about,"},{"speaker":"Annemie Tonken","startTime":13.95,"endTime":17.25,"body":"you know, what was the key to"},{"speaker":"Annemie Tonken","startTime":13.95,"endTime":17.25,"body":"your success? Or, you know, what"},{"speaker":"Annemie Tonken","startTime":17.25,"endTime":20.22,"body":"are the best pieces of advice"},{"speaker":"Annemie Tonken","startTime":17.25,"endTime":20.22,"body":"that you can give to someone"},{"speaker":"Annemie Tonken","startTime":20.22,"endTime":23.97,"body":"who's just starting out? And"},{"speaker":"Annemie Tonken","startTime":20.22,"endTime":23.97,"body":"almost as frequently I get asked"},{"speaker":"Annemie Tonken","startTime":23.97,"endTime":27.69,"body":"the question, what is the"},{"speaker":"Annemie Tonken","startTime":23.97,"endTime":27.69,"body":"biggest mistake that you have"},{"speaker":"Annemie Tonken","startTime":27.69,"endTime":32.76,"body":"made in your business? And I was"},{"speaker":"Annemie Tonken","startTime":27.69,"endTime":32.76,"body":"thinking about that today?"},{"speaker":"Annemie Tonken","startTime":32.76,"endTime":36.69,"body":"Because I have a new answer to"},{"speaker":"Annemie Tonken","startTime":32.76,"endTime":36.69,"body":"that question. Certainly, it's"},{"speaker":"Annemie Tonken","startTime":36.69,"endTime":40.23,"body":"not the biggest mistake, but it"},{"speaker":"Annemie Tonken","startTime":36.69,"endTime":40.23,"body":"feels a little bit like a"},{"speaker":"Annemie Tonken","startTime":40.23,"endTime":43.44,"body":"mistake pertaining to a purchase"},{"speaker":"Annemie Tonken","startTime":40.23,"endTime":43.44,"body":"that I made in the fall. And"},{"speaker":"Annemie Tonken","startTime":43.44,"endTime":45.93,"body":"I'll tell you about that in just"},{"speaker":"Annemie Tonken","startTime":43.44,"endTime":45.93,"body":"a few minutes. But I have to"},{"speaker":"Annemie Tonken","startTime":45.93,"endTime":49.32,"body":"check myself and I, as I was"},{"speaker":"Annemie Tonken","startTime":45.93,"endTime":49.32,"body":"checking myself, I thought, You"},{"speaker":"Annemie Tonken","startTime":49.32,"endTime":52.86,"body":"know what, I want to actually"},{"speaker":"Annemie Tonken","startTime":49.32,"endTime":52.86,"body":"talk to the podcast audience"},{"speaker":"Annemie Tonken","startTime":52.86,"endTime":57.0,"body":"about this, because when someone"},{"speaker":"Annemie Tonken","startTime":52.86,"endTime":57.0,"body":"asks me, What the biggest"},{"speaker":"Annemie Tonken","startTime":57.0,"endTime":59.34,"body":"mistake that I've made in my"},{"speaker":"Annemie Tonken","startTime":57.0,"endTime":59.34,"body":"business is, I can certainly"},{"speaker":"Annemie Tonken","startTime":59.34,"endTime":63.06,"body":"come up with answers about times"},{"speaker":"Annemie Tonken","startTime":59.34,"endTime":63.06,"body":"that I've wasted time times that"},{"speaker":"Annemie Tonken","startTime":63.06,"endTime":67.05,"body":"I've wasted money times that I"},{"speaker":"Annemie Tonken","startTime":63.06,"endTime":67.05,"body":"have wasted effort, clients, I"},{"speaker":"Annemie Tonken","startTime":67.05,"endTime":70.77,"body":"shouldn't have worked with, you"},{"speaker":"Annemie Tonken","startTime":67.05,"endTime":70.77,"body":"know, things that caused me"},{"speaker":"Annemie Tonken","startTime":71.28,"endTime":75.42,"body":"financial stress, mental stress,"},{"speaker":"Annemie Tonken","startTime":71.28,"endTime":75.42,"body":"all of those different kinds of"},{"speaker":"Annemie Tonken","startTime":75.42,"endTime":79.5,"body":"things that therefore feel like"},{"speaker":"Annemie Tonken","startTime":75.42,"endTime":79.5,"body":"mistakes, right. But at the end"},{"speaker":"Annemie Tonken","startTime":79.5,"endTime":84.81,"body":"of the day, I am Here I am 14"},{"speaker":"Annemie Tonken","startTime":79.5,"endTime":84.81,"body":"plus years into my photography,"},{"speaker":"Annemie Tonken","startTime":84.81,"endTime":87.84,"body":"business, I am four plus years"},{"speaker":"Annemie Tonken","startTime":84.81,"endTime":87.84,"body":"into my education, business,"},{"speaker":"Annemie Tonken","startTime":88.05,"endTime":93.12,"body":"things are going well. I have"},{"speaker":"Annemie Tonken","startTime":88.05,"endTime":93.12,"body":"certainly had a winding path to"},{"speaker":"Annemie Tonken","startTime":93.12,"endTime":99.66,"body":"get here. But even the and I'm"},{"speaker":"Annemie Tonken","startTime":93.12,"endTime":99.66,"body":"using air quotes here, wrong"},{"speaker":"Annemie Tonken","startTime":99.66,"endTime":103.65,"body":"turns that I have made have"},{"speaker":"Annemie Tonken","startTime":99.66,"endTime":103.65,"body":"ultimately led me to where I am."},{"speaker":"Annemie Tonken","startTime":104.04,"endTime":109.02,"body":"And if I'm honest with myself,"},{"speaker":"Annemie Tonken","startTime":104.04,"endTime":109.02,"body":"99% of the time, those errors"},{"speaker":"Annemie Tonken","startTime":109.02,"endTime":112.17,"body":"that I made those choices that I"},{"speaker":"Annemie Tonken","startTime":109.02,"endTime":112.17,"body":"made, that got me into"},{"speaker":"Annemie Tonken","startTime":112.17,"endTime":115.77,"body":"situations that were"},{"speaker":"Annemie Tonken","startTime":112.17,"endTime":115.77,"body":"uncomfortable in some way, you"},{"speaker":"Annemie Tonken","startTime":115.77,"endTime":119.28,"body":"know, when I said yes to working"},{"speaker":"Annemie Tonken","startTime":115.77,"endTime":119.28,"body":"with a client who proved to be a"},{"speaker":"Annemie Tonken","startTime":119.28,"endTime":123.6,"body":"huge pain in the butt, or when I"},{"speaker":"Annemie Tonken","startTime":119.28,"endTime":123.6,"body":"spent money on a thing that I"},{"speaker":"Annemie Tonken","startTime":123.6,"endTime":127.11,"body":"ultimately didn't use or turned"},{"speaker":"Annemie Tonken","startTime":123.6,"endTime":127.11,"body":"out to be kind of a, you know, a"},{"speaker":"Annemie Tonken","startTime":127.11,"endTime":130.86,"body":"bust in terms of effort, all of"},{"speaker":"Annemie Tonken","startTime":127.11,"endTime":130.86,"body":"those things. And I've done that"},{"speaker":"Annemie Tonken","startTime":131.07,"endTime":135.15,"body":"countless times over the course"},{"speaker":"Annemie Tonken","startTime":131.07,"endTime":135.15,"body":"of this career, all of them have"},{"speaker":"Annemie Tonken","startTime":135.18,"endTime":139.26,"body":"taught me something. And if I"},{"speaker":"Annemie Tonken","startTime":135.18,"endTime":139.26,"body":"hadn't made those specific"},{"speaker":"Annemie Tonken","startTime":139.26,"endTime":143.16,"body":"mistakes at those specific"},{"speaker":"Annemie Tonken","startTime":139.26,"endTime":143.16,"body":"times, I probably would have"},{"speaker":"Annemie Tonken","startTime":143.19,"endTime":147.03,"body":"made similar ones at a different"},{"speaker":"Annemie Tonken","startTime":143.19,"endTime":147.03,"body":"time, because I wouldn't have"},{"speaker":"Annemie Tonken","startTime":147.06,"endTime":149.37,"body":"learned the lesson that I"},{"speaker":"Annemie Tonken","startTime":147.06,"endTime":149.37,"body":"learned when I made that"},{"speaker":"Annemie Tonken","startTime":149.37,"endTime":153.78,"body":"mistake. So in many ways, I feel"},{"speaker":"Annemie Tonken","startTime":149.37,"endTime":153.78,"body":"like those mistakes or those"},{"speaker":"Annemie Tonken","startTime":153.78,"endTime":159.27,"body":"choices were inevitable. And the"},{"speaker":"Annemie Tonken","startTime":153.78,"endTime":159.27,"body":"only real negative thing that"},{"speaker":"Annemie Tonken","startTime":159.27,"endTime":162.57,"body":"would come from that would be"},{"speaker":"Annemie Tonken","startTime":159.27,"endTime":162.57,"body":"not learning whatever it was"},{"speaker":"Annemie Tonken","startTime":162.57,"endTime":166.41,"body":"that that lesson could teach me"},{"speaker":"Annemie Tonken","startTime":162.57,"endTime":166.41,"body":"and I have certainly, I have a"},{"speaker":"Annemie Tonken","startTime":166.41,"endTime":169.83,"body":"friend, very specific friend in"},{"speaker":"Annemie Tonken","startTime":166.41,"endTime":169.83,"body":"mind, who's local and who may"},{"speaker":"Annemie Tonken","startTime":169.83,"endTime":174.27,"body":"recognize herself if she's"},{"speaker":"Annemie Tonken","startTime":169.83,"endTime":174.27,"body":"listening. Who overbooked"},{"speaker":"Annemie Tonken","startTime":174.27,"endTime":179.04,"body":"herself like crazy every year."},{"speaker":"Annemie Tonken","startTime":174.27,"endTime":179.04,"body":"And she has not raised her"},{"speaker":"Annemie Tonken","startTime":179.04,"endTime":182.37,"body":"prices to the extent that she"},{"speaker":"Annemie Tonken","startTime":179.04,"endTime":182.37,"body":"should. So she continues to book"},{"speaker":"Annemie Tonken","startTime":182.37,"endTime":185.46,"body":"these like insane numbers. And I"},{"speaker":"Annemie Tonken","startTime":182.37,"endTime":185.46,"body":"always end up talking to her"},{"speaker":"Annemie Tonken","startTime":185.46,"endTime":188.31,"body":"toward the end of the busy"},{"speaker":"Annemie Tonken","startTime":185.46,"endTime":188.31,"body":"season. And she's like, I'm so"},{"speaker":"Annemie Tonken","startTime":188.31,"endTime":192.03,"body":"burned out, I'm so burned out,"},{"speaker":"Annemie Tonken","startTime":188.31,"endTime":192.03,"body":"I'm not gonna do it again. And"},{"speaker":"Annemie Tonken","startTime":192.03,"endTime":194.31,"body":"yet she comes back and does it"},{"speaker":"Annemie Tonken","startTime":192.03,"endTime":194.31,"body":"again. And again. And I'm not"},{"speaker":"Annemie Tonken","startTime":194.31,"endTime":196.77,"body":"gonna call that a mistake."},{"speaker":"Annemie Tonken","startTime":194.31,"endTime":196.77,"body":"That's her choice to continue to"},{"speaker":"Annemie Tonken","startTime":196.77,"endTime":200.82,"body":"make. But those are the kinds of"},{"speaker":"Annemie Tonken","startTime":196.77,"endTime":200.82,"body":"things that you know, I would"},{"speaker":"Annemie Tonken","startTime":200.82,"endTime":203.91,"body":"look at and say, Well, if you're"},{"speaker":"Annemie Tonken","startTime":200.82,"endTime":203.91,"body":"not learning from these painful"},{"speaker":"Annemie Tonken","startTime":203.91,"endTime":207.81,"body":"processes, maybe you should try"},{"speaker":"Annemie Tonken","startTime":203.91,"endTime":207.81,"body":"to not go through them in the"},{"speaker":"Annemie Tonken","startTime":207.81,"endTime":214.8,"body":"first place. But I digress. My"},{"speaker":"Annemie Tonken","startTime":207.81,"endTime":214.8,"body":"point today is that in business,"},{"speaker":"Annemie Tonken","startTime":214.83,"endTime":222.78,"body":"as long as you are not lying, or"},{"speaker":"Annemie Tonken","startTime":214.83,"endTime":222.78,"body":"cheating people, or neglecting"},{"speaker":"Annemie Tonken","startTime":222.78,"endTime":226.5,"body":"your core values in some way, as"},{"speaker":"Annemie Tonken","startTime":222.78,"endTime":226.5,"body":"long as you're not doing those"},{"speaker":"Annemie Tonken","startTime":226.5,"endTime":232.29,"body":"three things, then I would wager"},{"speaker":"Annemie Tonken","startTime":226.5,"endTime":232.29,"body":"that there are no real mistakes"},{"speaker":"Annemie Tonken","startTime":232.59,"endTime":237.33,"body":"in business. Welcome to this"},{"speaker":"Annemie Tonken","startTime":232.59,"endTime":237.33,"body":"can't be that hard. My name is"},{"speaker":"Annemie Tonken","startTime":237.33,"endTime":240.45,"body":"Annemie Tonken. And I help"},{"speaker":"Annemie Tonken","startTime":237.33,"endTime":240.45,"body":"photographers run profitable,"},{"speaker":"Annemie Tonken","startTime":240.45,"endTime":244.83,"body":"sustainable businesses that they"},{"speaker":"Annemie Tonken","startTime":240.45,"endTime":244.83,"body":"love. Each week on the podcast,"},{"speaker":"Annemie Tonken","startTime":244.83,"endTime":248.37,"body":"I cover simple, actionable"},{"speaker":"Annemie Tonken","startTime":244.83,"endTime":248.37,"body":"strategies and systems that"},{"speaker":"Annemie Tonken","startTime":248.37,"endTime":251.91,"body":"photographers at every level of"},{"speaker":"Annemie Tonken","startTime":248.37,"endTime":251.91,"body":"experience can use to earn more"},{"speaker":"Annemie Tonken","startTime":251.91,"endTime":256.02,"body":"money in a more sustainable way."},{"speaker":"Annemie Tonken","startTime":251.91,"endTime":256.02,"body":"Running a photography business"},{"speaker":"Annemie Tonken","startTime":256.05,"endTime":259.83,"body":"doesn't have to be that hard."},{"speaker":"Annemie Tonken","startTime":256.05,"endTime":259.83,"body":"You can do it. And I can show"},{"speaker":"Annemie Tonken","startTime":259.83,"endTime":268.59,"body":"you how. So this past fall, I"},{"speaker":"Annemie Tonken","startTime":259.83,"endTime":268.59,"body":"had a project that I was working"},{"speaker":"Annemie Tonken","startTime":268.59,"endTime":272.79,"body":"on for this can't be that hard,"},{"speaker":"Annemie Tonken","startTime":268.59,"endTime":272.79,"body":"is an educational sort of"},{"speaker":"Annemie Tonken","startTime":273.18,"endTime":277.08,"body":"project. I wanted to get it done"},{"speaker":"Annemie Tonken","startTime":273.18,"endTime":277.08,"body":"by the end of the year. But it"},{"speaker":"Annemie Tonken","startTime":277.08,"endTime":282.12,"body":"had a ton of moving parts. Lots"},{"speaker":"Annemie Tonken","startTime":277.08,"endTime":282.12,"body":"of kind of pieces that needed to"},{"speaker":"Annemie Tonken","startTime":282.12,"endTime":286.74,"body":"come together. And I felt pretty"},{"speaker":"Annemie Tonken","startTime":282.12,"endTime":286.74,"body":"overwhelmed by like how I was"},{"speaker":"Annemie Tonken","startTime":286.74,"endTime":289.8,"body":"going to get this all done. It"},{"speaker":"Annemie Tonken","startTime":286.74,"endTime":289.8,"body":"was something that I haven't"},{"speaker":"Annemie Tonken","startTime":289.83,"endTime":292.11,"body":"launched yet, so I'm not going"},{"speaker":"Annemie Tonken","startTime":289.83,"endTime":292.11,"body":"to going to go into details"},{"speaker":"Annemie Tonken","startTime":292.11,"endTime":297.45,"body":"about it. But it was a big"},{"speaker":"Annemie Tonken","startTime":292.11,"endTime":297.45,"body":"project. And it's not something"},{"speaker":"Annemie Tonken","startTime":297.45,"endTime":301.2,"body":"that I've seen anybody else do"},{"speaker":"Annemie Tonken","startTime":297.45,"endTime":301.2,"body":"in A space. So I didn't really"},{"speaker":"Annemie Tonken","startTime":301.2,"endTime":306.54,"body":"have any clear models for how I"},{"speaker":"Annemie Tonken","startTime":301.2,"endTime":306.54,"body":"was going to accomplish it. So I"},{"speaker":"Annemie Tonken","startTime":306.54,"endTime":308.91,"body":"did what I always do. And I"},{"speaker":"Annemie Tonken","startTime":306.54,"endTime":308.91,"body":"started looking for online"},{"speaker":"Annemie Tonken","startTime":308.91,"endTime":312.87,"body":"courses, to teach me how to get"},{"speaker":"Annemie Tonken","startTime":308.91,"endTime":312.87,"body":"this done. Because I know about"},{"speaker":"Annemie Tonken","startTime":312.87,"endTime":317.7,"body":"myself that if I have like"},{"speaker":"Annemie Tonken","startTime":312.87,"endTime":317.7,"body":"somebody's action plan, that"},{"speaker":"Annemie Tonken","startTime":317.7,"endTime":321.15,"body":"gives me a little bit more of a"},{"speaker":"Annemie Tonken","startTime":317.7,"endTime":321.15,"body":"checklist, that saves me a ton"},{"speaker":"Annemie Tonken","startTime":321.15,"endTime":325.11,"body":"of time, like almost to the"},{"speaker":"Annemie Tonken","startTime":321.15,"endTime":325.11,"body":"point where if as long as I feel"},{"speaker":"Annemie Tonken","startTime":325.11,"endTime":331.2,"body":"like that project is going to"},{"speaker":"Annemie Tonken","startTime":325.11,"endTime":331.2,"body":"ultimately earn me money, I lose"},{"speaker":"Annemie Tonken","startTime":331.2,"endTime":335.64,"body":"all sense of what I should pay"},{"speaker":"Annemie Tonken","startTime":331.2,"endTime":335.64,"body":"for, for a course to help me get"},{"speaker":"Annemie Tonken","startTime":335.64,"endTime":338.79,"body":"there. If the course is good,"},{"speaker":"Annemie Tonken","startTime":335.64,"endTime":338.79,"body":"it'll be worth it. That is what"},{"speaker":"Annemie Tonken","startTime":338.82,"endTime":342.93,"body":"that is what I have learned,"},{"speaker":"Annemie Tonken","startTime":338.82,"endTime":342.93,"body":"having taken courses that range"},{"speaker":"Annemie Tonken","startTime":342.93,"endTime":347.7,"body":"from terrible to great. So"},{"speaker":"Annemie Tonken","startTime":342.93,"endTime":347.7,"body":"anyway, I'm out there looking"},{"speaker":"Annemie Tonken","startTime":347.7,"endTime":350.82,"body":"for a course on how to do this"},{"speaker":"Annemie Tonken","startTime":347.7,"endTime":350.82,"body":"thing, and I can't find"},{"speaker":"Annemie Tonken","startTime":350.85,"endTime":359.25,"body":"anything. And I finally find one"},{"speaker":"Annemie Tonken","startTime":350.85,"endTime":359.25,"body":"course. And it's $3,000. And"},{"speaker":"Annemie Tonken","startTime":359.25,"endTime":363.78,"body":"that is I think, the most I've"},{"speaker":"Annemie Tonken","startTime":359.25,"endTime":363.78,"body":"ever paid for any course, bar"},{"speaker":"Annemie Tonken","startTime":363.78,"endTime":366.63,"body":"none. So I've done like"},{"speaker":"Annemie Tonken","startTime":363.78,"endTime":366.63,"body":"mentorships, and things like"},{"speaker":"Annemie Tonken","startTime":366.63,"endTime":370.08,"body":"that, that are more expensive,"},{"speaker":"Annemie Tonken","startTime":366.63,"endTime":370.08,"body":"but a self study online course"},{"speaker":"Annemie Tonken","startTime":370.08,"endTime":374.52,"body":"that's, you know, that"},{"speaker":"Annemie Tonken","startTime":370.08,"endTime":374.52,"body":"definitely like caused me to sit"},{"speaker":"Annemie Tonken","startTime":374.52,"endTime":379.2,"body":"up and pay attention. And the"},{"speaker":"Annemie Tonken","startTime":374.52,"endTime":379.2,"body":"weird thing about this $3,000"},{"speaker":"Annemie Tonken","startTime":379.2,"endTime":384.09,"body":"price tag was that it did not"},{"speaker":"Annemie Tonken","startTime":379.2,"endTime":384.09,"body":"seem particularly substantiated"},{"speaker":"Annemie Tonken","startTime":384.12,"endTime":387.09,"body":"when I was reading through all"},{"speaker":"Annemie Tonken","startTime":384.12,"endTime":387.09,"body":"the different sales materials."},{"speaker":"Annemie Tonken","startTime":387.09,"endTime":392.34,"body":"So it was like, I didn't have"},{"speaker":"Annemie Tonken","startTime":387.09,"endTime":392.34,"body":"100% clear idea of what was"},{"speaker":"Annemie Tonken","startTime":392.34,"endTime":395.13,"body":"going to be involved in the"},{"speaker":"Annemie Tonken","startTime":392.34,"endTime":395.13,"body":"course, it seemed like in the"},{"speaker":"Annemie Tonken","startTime":395.13,"endTime":398.97,"body":"list of things that were pointed"},{"speaker":"Annemie Tonken","startTime":395.13,"endTime":398.97,"body":"out, there were many of those"},{"speaker":"Annemie Tonken","startTime":398.97,"endTime":402.0,"body":"things that I already knew. And"},{"speaker":"Annemie Tonken","startTime":398.97,"endTime":402.0,"body":"that's fine. I mean, you know,"},{"speaker":"Annemie Tonken","startTime":402.0,"endTime":405.57,"body":"if I'm too advanced for the"},{"speaker":"Annemie Tonken","startTime":402.0,"endTime":405.57,"body":"course, that's one thing. So I"},{"speaker":"Annemie Tonken","startTime":405.57,"endTime":408.27,"body":"actually reached out to the"},{"speaker":"Annemie Tonken","startTime":405.57,"endTime":408.27,"body":"course creator and said, you"},{"speaker":"Annemie Tonken","startTime":408.27,"endTime":413.01,"body":"know, here's my situation, this"},{"speaker":"Annemie Tonken","startTime":408.27,"endTime":413.01,"body":"is what I have already squared"},{"speaker":"Annemie Tonken","startTime":413.01,"endTime":415.77,"body":"away, this is what I need to"},{"speaker":"Annemie Tonken","startTime":413.01,"endTime":415.77,"body":"learn is this course going to be"},{"speaker":"Annemie Tonken","startTime":415.77,"endTime":419.46,"body":"the right course for me. And she"},{"speaker":"Annemie Tonken","startTime":415.77,"endTime":419.46,"body":"was like, Yep, I still think"},{"speaker":"Annemie Tonken","startTime":419.46,"endTime":422.76,"body":"that this is going to be very"},{"speaker":"Annemie Tonken","startTime":419.46,"endTime":422.76,"body":"valuable for you no problem. And"},{"speaker":"Annemie Tonken","startTime":422.76,"endTime":427.11,"body":"typically, I mean, really"},{"speaker":"Annemie Tonken","startTime":422.76,"endTime":427.11,"body":"untruly, I do not waste a lot of"},{"speaker":"Annemie Tonken","startTime":427.11,"endTime":432.99,"body":"time thinking about a course"},{"speaker":"Annemie Tonken","startTime":427.11,"endTime":432.99,"body":"purchase, once I find a course"},{"speaker":"Annemie Tonken","startTime":432.99,"endTime":436.44,"body":"that I'm excited about because"},{"speaker":"Annemie Tonken","startTime":432.99,"endTime":436.44,"body":"again, even though I have taken"},{"speaker":"Annemie Tonken","startTime":436.47,"endTime":439.41,"body":"great courses, and I've taken"},{"speaker":"Annemie Tonken","startTime":436.47,"endTime":439.41,"body":"terrible courses, I almost"},{"speaker":"Annemie Tonken","startTime":439.41,"endTime":442.38,"body":"always get something out of"},{"speaker":"Annemie Tonken","startTime":439.41,"endTime":442.38,"body":"them. They helped me get past"},{"speaker":"Annemie Tonken","startTime":442.38,"endTime":446.37,"body":"whatever like block I have. And"},{"speaker":"Annemie Tonken","startTime":442.38,"endTime":446.37,"body":"then again, every once in a"},{"speaker":"Annemie Tonken","startTime":446.37,"endTime":450.45,"body":"while I come across a class"},{"speaker":"Annemie Tonken","startTime":446.37,"endTime":450.45,"body":"that's like mind blowing. And"},{"speaker":"Annemie Tonken","startTime":450.45,"endTime":453.15,"body":"I'm like this is amazing, it's"},{"speaker":"Annemie Tonken","startTime":450.45,"endTime":453.15,"body":"worth the cost of this one plus"},{"speaker":"Annemie Tonken","startTime":453.15,"endTime":457.65,"body":"the last three courses that I"},{"speaker":"Annemie Tonken","startTime":453.15,"endTime":457.65,"body":"purchase. So it was unusual for"},{"speaker":"Annemie Tonken","startTime":457.65,"endTime":461.43,"body":"me to even slow down for the"},{"speaker":"Annemie Tonken","startTime":457.65,"endTime":461.43,"body":"week or two that I did around"},{"speaker":"Annemie Tonken","startTime":461.43,"endTime":463.92,"body":"purchasing this course. But"},{"speaker":"Annemie Tonken","startTime":461.43,"endTime":463.92,"body":"between the price tag and the"},{"speaker":"Annemie Tonken","startTime":463.92,"endTime":469.65,"body":"fact that and this is big, there"},{"speaker":"Annemie Tonken","startTime":463.92,"endTime":469.65,"body":"was no refund option. I"},{"speaker":"Annemie Tonken","startTime":469.68,"endTime":474.72,"body":"definitely wanted to like think"},{"speaker":"Annemie Tonken","startTime":469.68,"endTime":474.72,"body":"it through. In the end, the"},{"speaker":"Annemie Tonken","startTime":474.72,"endTime":479.04,"body":"promise of the course was what I"},{"speaker":"Annemie Tonken","startTime":474.72,"endTime":479.04,"body":"wanted, you know, I had this end"},{"speaker":"Annemie Tonken","startTime":479.04,"endTime":484.23,"body":"of year goal. And I had a giant"},{"speaker":"Annemie Tonken","startTime":479.04,"endTime":484.23,"body":"pile of stuff that I figured"},{"speaker":"Annemie Tonken","startTime":484.23,"endTime":486.48,"body":"needed to get done. I didn't"},{"speaker":"Annemie Tonken","startTime":484.23,"endTime":486.48,"body":"know what order to do it. And I"},{"speaker":"Annemie Tonken","startTime":486.48,"endTime":489.36,"body":"didn't know if there were any"},{"speaker":"Annemie Tonken","startTime":486.48,"endTime":489.36,"body":"like pro tips and all that sort"},{"speaker":"Annemie Tonken","startTime":489.36,"endTime":492.21,"body":"of thing. And this course"},{"speaker":"Annemie Tonken","startTime":489.36,"endTime":492.21,"body":"promised, like you will have"},{"speaker":"Annemie Tonken","startTime":492.21,"endTime":496.8,"body":"this done in this amount of"},{"speaker":"Annemie Tonken","startTime":492.21,"endTime":496.8,"body":"time. So at the end of the day,"},{"speaker":"Annemie Tonken","startTime":496.8,"endTime":499.68,"body":"I figured even if the course"},{"speaker":"Annemie Tonken","startTime":496.8,"endTime":499.68,"body":"wasn't great, I would probably"},{"speaker":"Annemie Tonken","startTime":499.68,"endTime":505.11,"body":"get something out of it. And and"},{"speaker":"Annemie Tonken","startTime":499.68,"endTime":505.11,"body":"this is important. Because I"},{"speaker":"Annemie Tonken","startTime":505.11,"endTime":509.73,"body":"know myself, I knew that with"},{"speaker":"Annemie Tonken","startTime":505.11,"endTime":509.73,"body":"that skin in the game. And it"},{"speaker":"Annemie Tonken","startTime":509.73,"endTime":512.64,"body":"doesn't have to be $3,000 God"},{"speaker":"Annemie Tonken","startTime":509.73,"endTime":512.64,"body":"knows I would have much"},{"speaker":"Annemie Tonken","startTime":512.64,"endTime":517.2,"body":"preferred it was you know, a"},{"speaker":"Annemie Tonken","startTime":512.64,"endTime":517.2,"body":"couple $100. But when I spend"},{"speaker":"Annemie Tonken","startTime":517.2,"endTime":522.03,"body":"money on something like a"},{"speaker":"Annemie Tonken","startTime":517.2,"endTime":522.03,"body":"course, I know about myself that"},{"speaker":"Annemie Tonken","startTime":522.03,"endTime":526.23,"body":"that actually helps me take"},{"speaker":"Annemie Tonken","startTime":522.03,"endTime":526.23,"body":"action and cross the finish"},{"speaker":"Annemie Tonken","startTime":526.23,"endTime":528.9,"body":"line. That's not true for"},{"speaker":"Annemie Tonken","startTime":526.23,"endTime":528.9,"body":"everybody. But I know it's true"},{"speaker":"Annemie Tonken","startTime":528.9,"endTime":533.88,"body":"for me. And because I had this"},{"speaker":"Annemie Tonken","startTime":528.9,"endTime":533.88,"body":"tight deadline on the goal. I"},{"speaker":"Annemie Tonken","startTime":533.88,"endTime":538.26,"body":"figured, okay, this is a painful"},{"speaker":"Annemie Tonken","startTime":533.88,"endTime":538.26,"body":"check to write. But I'm gonna do"},{"speaker":"Annemie Tonken","startTime":538.26,"endTime":542.4,"body":"it. And I'm going to, I'm going"},{"speaker":"Annemie Tonken","startTime":538.26,"endTime":542.4,"body":"to make it worth it. So"},{"speaker":"Annemie Tonken","startTime":544.2,"endTime":548.43,"body":"the course, was not great. I got"},{"speaker":"Annemie Tonken","startTime":544.2,"endTime":548.43,"body":"a few tidbits out of it, I"},{"speaker":"Annemie Tonken","startTime":548.43,"endTime":553.56,"body":"guess. But it was definitely not"},{"speaker":"Annemie Tonken","startTime":548.43,"endTime":553.56,"body":"anywhere near $3,000 worth. I"},{"speaker":"Annemie Tonken","startTime":553.56,"endTime":557.55,"body":"feel a little irritated because"},{"speaker":"Annemie Tonken","startTime":553.56,"endTime":557.55,"body":"I feel like when I wrote to the"},{"speaker":"Annemie Tonken","startTime":557.55,"endTime":561.6,"body":"course creator and said, you"},{"speaker":"Annemie Tonken","startTime":557.55,"endTime":561.6,"body":"know, this is where I am. And"},{"speaker":"Annemie Tonken","startTime":561.6,"endTime":564.96,"body":"she was very like, oh, yeah, no"},{"speaker":"Annemie Tonken","startTime":561.6,"endTime":564.96,"body":"problem. That's definitely still"},{"speaker":"Annemie Tonken","startTime":564.96,"endTime":567.54,"body":"going to be worth your while. I"},{"speaker":"Annemie Tonken","startTime":564.96,"endTime":567.54,"body":"feel like she probably could"},{"speaker":"Annemie Tonken","startTime":567.54,"endTime":570.12,"body":"have been a little bit more"},{"speaker":"Annemie Tonken","startTime":567.54,"endTime":570.12,"body":"transparent about like, yep,"},{"speaker":"Annemie Tonken","startTime":570.12,"endTime":573.18,"body":"that's about, you know, two"},{"speaker":"Annemie Tonken","startTime":570.12,"endTime":573.18,"body":"thirds of the courses, stuff"},{"speaker":"Annemie Tonken","startTime":573.18,"endTime":576.54,"body":"that you're already good with."},{"speaker":"Annemie Tonken","startTime":573.18,"endTime":576.54,"body":"And I have had some feelings of"},{"speaker":"Annemie Tonken","startTime":576.54,"endTime":582.69,"body":"annoyance about that. But I did"},{"speaker":"Annemie Tonken","startTime":576.54,"endTime":582.69,"body":"meet my deadline. And as we get"},{"speaker":"Annemie Tonken","startTime":582.69,"endTime":586.29,"body":"ready to launch this thing that"},{"speaker":"Annemie Tonken","startTime":582.69,"endTime":586.29,"body":"the whole project was built"},{"speaker":"Annemie Tonken","startTime":586.29,"endTime":591.0,"body":"around. I have every confidence"},{"speaker":"Annemie Tonken","startTime":586.29,"endTime":591.0,"body":"that that is going to bring in a"},{"speaker":"Annemie Tonken","startTime":591.0,"endTime":596.52,"body":"lot more overtime than what I"},{"speaker":"Annemie Tonken","startTime":591.0,"endTime":596.52,"body":"paid for the course. So let's"},{"speaker":"Annemie Tonken","startTime":596.52,"endTime":599.43,"body":"talk about that. Let's break it"},{"speaker":"Annemie Tonken","startTime":596.52,"endTime":599.43,"body":"down. That was not a small"},{"speaker":"Annemie Tonken","startTime":599.46,"endTime":603.48,"body":"investment. And that was not a"},{"speaker":"Annemie Tonken","startTime":599.46,"endTime":603.48,"body":"small mistake if you want to"},{"speaker":"Annemie Tonken","startTime":603.48,"endTime":609.96,"body":"call it a mistake. But if the"},{"speaker":"Annemie Tonken","startTime":603.48,"endTime":609.96,"body":"ends justify the means, then I"},{"speaker":"Annemie Tonken","startTime":609.96,"endTime":613.86,"body":"am here where I am, I'm not sure"},{"speaker":"Annemie Tonken","startTime":609.96,"endTime":613.86,"body":"I would have been here, if I"},{"speaker":"Annemie Tonken","startTime":613.86,"endTime":616.83,"body":"hadn't gone ahead and taken the"},{"speaker":"Annemie Tonken","startTime":613.86,"endTime":616.83,"body":"action of getting a course and"},{"speaker":"Annemie Tonken","startTime":616.83,"endTime":620.43,"body":"using that to sort of like, take"},{"speaker":"Annemie Tonken","startTime":616.83,"endTime":620.43,"body":"this step. And now this step,"},{"speaker":"Annemie Tonken","startTime":620.43,"endTime":626.19,"body":"and now this step. Ultimately,"},{"speaker":"Annemie Tonken","startTime":620.43,"endTime":626.19,"body":"it's not worth my time to worry"},{"speaker":"Annemie Tonken","startTime":626.22,"endTime":629.34,"body":"about that mistake, I have"},{"speaker":"Annemie Tonken","startTime":626.22,"endTime":629.34,"body":"learned that I won't take"},{"speaker":"Annemie Tonken","startTime":629.34,"endTime":634.74,"body":"another course from that person."},{"speaker":"Annemie Tonken","startTime":629.34,"endTime":634.74,"body":"But I got the project done, I"},{"speaker":"Annemie Tonken","startTime":634.74,"endTime":639.21,"body":"know we're getting ready to get"},{"speaker":"Annemie Tonken","startTime":634.74,"endTime":639.21,"body":"it like out the door. And I"},{"speaker":"Annemie Tonken","startTime":639.21,"endTime":643.14,"body":"think that in many ways that"},{"speaker":"Annemie Tonken","startTime":639.21,"endTime":643.14,"body":"just sort of speaks for itself,"},{"speaker":"Annemie Tonken","startTime":643.2,"endTime":647.67,"body":"I truly believe that the only"},{"speaker":"Annemie Tonken","startTime":643.2,"endTime":647.67,"body":"way to avoid mistakes in"},{"speaker":"Annemie Tonken","startTime":647.67,"endTime":653.52,"body":"business is to remain in place,"},{"speaker":"Annemie Tonken","startTime":647.67,"endTime":653.52,"body":"right? We make purchasing"},{"speaker":"Annemie Tonken","startTime":653.52,"endTime":658.68,"body":"choices that turn out to be less"},{"speaker":"Annemie Tonken","startTime":653.52,"endTime":658.68,"body":"valuable than we were hoping we"},{"speaker":"Annemie Tonken","startTime":658.77,"endTime":663.42,"body":"spend energy on projects and"},{"speaker":"Annemie Tonken","startTime":658.77,"endTime":663.42,"body":"people and all those kinds of"},{"speaker":"Annemie Tonken","startTime":663.42,"endTime":666.36,"body":"things that don't ultimately"},{"speaker":"Annemie Tonken","startTime":663.42,"endTime":666.36,"body":"deliver what we're hoping that"},{"speaker":"Annemie Tonken","startTime":666.36,"endTime":671.55,"body":"they will deliver. But the"},{"speaker":"Annemie Tonken","startTime":666.36,"endTime":671.55,"body":"alternative is to just stay in"},{"speaker":"Annemie Tonken","startTime":671.55,"endTime":677.76,"body":"place. And if we do that, we"},{"speaker":"Annemie Tonken","startTime":671.55,"endTime":677.76,"body":"will not achieve any of the"},{"speaker":"Annemie Tonken","startTime":677.76,"endTime":682.23,"body":"goals that we set for ourselves."},{"speaker":"Annemie Tonken","startTime":677.76,"endTime":682.23,"body":"So in that way, I really do"},{"speaker":"Annemie Tonken","startTime":682.23,"endTime":687.12,"body":"think that there are no"},{"speaker":"Annemie Tonken","startTime":682.23,"endTime":687.12,"body":"mistakes. And I want you to"},{"speaker":"Annemie Tonken","startTime":687.12,"endTime":691.77,"body":"ponder for a moment what it"},{"speaker":"Annemie Tonken","startTime":687.12,"endTime":691.77,"body":"would mean to your business. If"},{"speaker":"Annemie Tonken","startTime":691.77,"endTime":695.97,"body":"you honestly believed that there"},{"speaker":"Annemie Tonken","startTime":691.77,"endTime":695.97,"body":"were no mistakes. Would it"},{"speaker":"Annemie Tonken","startTime":695.97,"endTime":701.4,"body":"helped you get unstuck? Would it"},{"speaker":"Annemie Tonken","startTime":695.97,"endTime":701.4,"body":"help you move forward on a goal"},{"speaker":"Annemie Tonken","startTime":701.61,"endTime":705.96,"body":"or a project or, you know, just"},{"speaker":"Annemie Tonken","startTime":701.61,"endTime":705.96,"body":"taking some sort of risk with"},{"speaker":"Annemie Tonken","startTime":705.96,"endTime":710.82,"body":"your art, even if you were"},{"speaker":"Annemie Tonken","startTime":705.96,"endTime":710.82,"body":"unsure of the outcome? Because"},{"speaker":"Annemie Tonken","startTime":711.24,"endTime":714.48,"body":"even if we try that thing, and"},{"speaker":"Annemie Tonken","startTime":711.24,"endTime":714.48,"body":"then figure out like, you know"},{"speaker":"Annemie Tonken","startTime":714.48,"endTime":717.39,"body":"what, that was not the right"},{"speaker":"Annemie Tonken","startTime":714.48,"endTime":717.39,"body":"choice for me. The fact of the"},{"speaker":"Annemie Tonken","startTime":717.39,"endTime":720.87,"body":"matter is, as long as you come"},{"speaker":"Annemie Tonken","startTime":717.39,"endTime":720.87,"body":"away from that, having learned"},{"speaker":"Annemie Tonken","startTime":720.87,"endTime":726.12,"body":"something having realized like,"},{"speaker":"Annemie Tonken","startTime":720.87,"endTime":726.12,"body":"oh, I, you know, don't want to"},{"speaker":"Annemie Tonken","startTime":726.12,"endTime":730.47,"body":"do that, again, in the future,"},{"speaker":"Annemie Tonken","startTime":726.12,"endTime":730.47,"body":"you are making progress. I've"},{"speaker":"Annemie Tonken","startTime":730.5,"endTime":735.33,"body":"said before on this podcast that"},{"speaker":"Annemie Tonken","startTime":730.5,"endTime":735.33,"body":"one of my mantras in business is"},{"speaker":"Annemie Tonken","startTime":735.36,"endTime":738.3,"body":"what's the worst that could"},{"speaker":"Annemie Tonken","startTime":735.36,"endTime":738.3,"body":"happen. And when I was"},{"speaker":"Annemie Tonken","startTime":738.3,"endTime":742.44,"body":"purchasing that course, I almost"},{"speaker":"Annemie Tonken","startTime":738.3,"endTime":742.44,"body":"I mean, I probably didn't say it"},{"speaker":"Annemie Tonken","startTime":742.44,"endTime":746.13,"body":"out loud to myself, but I"},{"speaker":"Annemie Tonken","startTime":742.44,"endTime":746.13,"body":"basically did, I was like, Look,"},{"speaker":"Annemie Tonken","startTime":746.52,"endTime":749.19,"body":"this is a lot of money. And the"},{"speaker":"Annemie Tonken","startTime":746.52,"endTime":749.19,"body":"worst that could happen is that"},{"speaker":"Annemie Tonken","startTime":749.19,"endTime":753.0,"body":"I could be out that money."},{"speaker":"Annemie Tonken","startTime":749.19,"endTime":753.0,"body":"However, I am committed to"},{"speaker":"Annemie Tonken","startTime":753.0,"endTime":757.86,"body":"myself, that I am going to turn"},{"speaker":"Annemie Tonken","startTime":753.0,"endTime":757.86,"body":"that into a worthwhile endeavor."},{"speaker":"Annemie Tonken","startTime":757.89,"endTime":762.42,"body":"So the worst that can happen is"},{"speaker":"Annemie Tonken","startTime":757.89,"endTime":762.42,"body":"that compared to me just trying"},{"speaker":"Annemie Tonken","startTime":762.42,"endTime":766.02,"body":"to DIY this project, which is"},{"speaker":"Annemie Tonken","startTime":762.42,"endTime":766.02,"body":"probably going to take me more"},{"speaker":"Annemie Tonken","startTime":766.02,"endTime":771.15,"body":"time, maybe I'll save that"},{"speaker":"Annemie Tonken","startTime":766.02,"endTime":771.15,"body":"$3,000. But maybe the extra time"},{"speaker":"Annemie Tonken","startTime":771.15,"endTime":775.5,"body":"spent will mean that I make the"},{"speaker":"Annemie Tonken","startTime":771.15,"endTime":775.5,"body":"money back three months or six"},{"speaker":"Annemie Tonken","startTime":775.5,"endTime":779.04,"body":"months later, as opposed to"},{"speaker":"Annemie Tonken","startTime":775.5,"endTime":779.04,"body":"getting it done getting it"},{"speaker":"Annemie Tonken","startTime":779.04,"endTime":782.4,"body":"shipped. And you know, making"},{"speaker":"Annemie Tonken","startTime":779.04,"endTime":782.4,"body":"that money but having to pay the"},{"speaker":"Annemie Tonken","startTime":782.4,"endTime":785.34,"body":"$3,000. And that's it. Like"},{"speaker":"Annemie Tonken","startTime":782.4,"endTime":785.34,"body":"that's the worst that could"},{"speaker":"Annemie Tonken","startTime":785.34,"endTime":790.14,"body":"happen. Money can always be"},{"speaker":"Annemie Tonken","startTime":785.34,"endTime":790.14,"body":"made, you can always go out"},{"speaker":"Annemie Tonken","startTime":790.14,"endTime":793.68,"body":"there and figure out the next"},{"speaker":"Annemie Tonken","startTime":790.14,"endTime":793.68,"body":"way to get a client, you know,"},{"speaker":"Annemie Tonken","startTime":793.71,"endTime":797.1,"body":"make more money, charge more"},{"speaker":"Annemie Tonken","startTime":793.71,"endTime":797.1,"body":"whatever the case may be. And"},{"speaker":"Annemie Tonken","startTime":797.1,"endTime":803.49,"body":"with that attitude of abundance"},{"speaker":"Annemie Tonken","startTime":797.1,"endTime":803.49,"body":"with that mindset, you are more"},{"speaker":"Annemie Tonken","startTime":803.49,"endTime":807.81,"body":"willing to try something and"},{"speaker":"Annemie Tonken","startTime":803.49,"endTime":807.81,"body":"find out. And so I want to"},{"speaker":"Annemie Tonken","startTime":807.81,"endTime":811.86,"body":"encourage you, especially at"},{"speaker":"Annemie Tonken","startTime":807.81,"endTime":811.86,"body":"this time of year, as we have"},{"speaker":"Annemie Tonken","startTime":811.86,"endTime":815.01,"body":"some time on our hands, and it"},{"speaker":"Annemie Tonken","startTime":811.86,"endTime":815.01,"body":"is a great time to do things"},{"speaker":"Annemie Tonken","startTime":815.01,"endTime":820.05,"body":"like invest in education and"},{"speaker":"Annemie Tonken","startTime":815.01,"endTime":820.05,"body":"sort of flex your creative"},{"speaker":"Annemie Tonken","startTime":820.05,"endTime":824.01,"body":"muscles, all those different"},{"speaker":"Annemie Tonken","startTime":820.05,"endTime":824.01,"body":"things. It can be scary, because"},{"speaker":"Annemie Tonken","startTime":824.01,"endTime":827.79,"body":"sometimes those things cost"},{"speaker":"Annemie Tonken","startTime":824.01,"endTime":827.79,"body":"money. Almost always they cost"},{"speaker":"Annemie Tonken","startTime":827.79,"endTime":833.91,"body":"time. And more than anything,"},{"speaker":"Annemie Tonken","startTime":827.79,"endTime":833.91,"body":"you know, we fear failing and"},{"speaker":"Annemie Tonken","startTime":833.97,"endTime":836.16,"body":"telling people hey, I'm gonna"},{"speaker":"Annemie Tonken","startTime":833.97,"endTime":836.16,"body":"try this thing and it not"},{"speaker":"Annemie Tonken","startTime":836.16,"endTime":838.26,"body":"working out and having to go"},{"speaker":"Annemie Tonken","startTime":836.16,"endTime":838.26,"body":"back and be like, yep, that"},{"speaker":"Annemie Tonken","startTime":838.26,"endTime":841.23,"body":"didn't work out. I'm trying a"},{"speaker":"Annemie Tonken","startTime":838.26,"endTime":841.23,"body":"different thing. But whichever"},{"speaker":"Annemie Tonken","startTime":841.23,"endTime":845.01,"body":"one of those is the case as the"},{"speaker":"Annemie Tonken","startTime":841.23,"endTime":845.01,"body":"sort of what's the worst that"},{"speaker":"Annemie Tonken","startTime":845.01,"endTime":848.94,"body":"could happen scenario. It's not"},{"speaker":"Annemie Tonken","startTime":845.01,"endTime":848.94,"body":"the end of the world. It's not"},{"speaker":"Annemie Tonken","startTime":848.94,"endTime":853.35,"body":"even the end of your business."},{"speaker":"Annemie Tonken","startTime":848.94,"endTime":853.35,"body":"So I encourage you to identify"},{"speaker":"Annemie Tonken","startTime":853.35,"endTime":858.3,"body":"those blokes for yourself. And"},{"speaker":"Annemie Tonken","startTime":853.35,"endTime":858.3,"body":"then free yourself of the idea"},{"speaker":"Annemie Tonken","startTime":858.3,"endTime":861.51,"body":"that there are mistakes to be"},{"speaker":"Annemie Tonken","startTime":858.3,"endTime":861.51,"body":"made. As long as you are"},{"speaker":"Annemie Tonken","startTime":861.51,"endTime":864.63,"body":"following your heart, you're"},{"speaker":"Annemie Tonken","startTime":861.51,"endTime":864.63,"body":"sticking to your principles. And"},{"speaker":"Annemie Tonken","startTime":864.63,"endTime":869.52,"body":"you are genuinely excited about"},{"speaker":"Annemie Tonken","startTime":864.63,"endTime":869.52,"body":"this idea. And this path"},{"speaker":"Annemie Tonken","startTime":869.52,"endTime":873.18,"body":"forward. I want you to be"},{"speaker":"Annemie Tonken","startTime":869.52,"endTime":873.18,"body":"empowered to make the leap."},{"speaker":"Annemie Tonken","startTime":874.17,"endTime":876.99,"body":"Well, that's it for this week's"},{"speaker":"Annemie Tonken","startTime":874.17,"endTime":876.99,"body":"episode of This can't be that"},{"speaker":"Annemie Tonken","startTime":876.99,"endTime":880.95,"body":"hard. I'll be back Same time,"},{"speaker":"Annemie Tonken","startTime":876.99,"endTime":880.95,"body":"same place next week. In the"},{"speaker":"Annemie Tonken","startTime":880.95,"endTime":883.98,"body":"meantime, you can find more"},{"speaker":"Annemie Tonken","startTime":880.95,"endTime":883.98,"body":"information about this episode,"},{"speaker":"Annemie Tonken","startTime":884.04,"endTime":887.52,"body":"along with all the relevant"},{"speaker":"Annemie Tonken","startTime":884.04,"endTime":887.52,"body":"links, notes and downloads at"},{"speaker":"Annemie Tonken","startTime":887.52,"endTime":891.24,"body":"this can't be that"},{"speaker":"Annemie Tonken","startTime":887.52,"endTime":891.24,"body":"hard.com/learn If you liked the"},{"speaker":"Annemie Tonken","startTime":891.24,"endTime":894.78,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":891.24,"endTime":894.78,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":894.96,"endTime":898.62,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":894.96,"endTime":898.62,"body":"review on iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":898.77,"endTime":902.31,"body":"thanks so much for joining me So"},{"speaker":"Annemie Tonken","startTime":898.77,"endTime":902.31,"body":"I hope you have a fantastic week"}]}