{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.0,"endTime":4.26,"body":"I want you to"},{"speaker":"Annemie Tonken","startTime":0.0,"endTime":4.26,"body":"get into your own personal time"},{"speaker":"Annemie Tonken","startTime":4.26,"endTime":8.94,"body":"machine. And I want you to go"},{"speaker":"Annemie Tonken","startTime":4.26,"endTime":8.94,"body":"back in time to the last time"},{"speaker":"Annemie Tonken","startTime":8.97,"endTime":13.53,"body":"that you felt completely"},{"speaker":"Annemie Tonken","startTime":8.97,"endTime":13.53,"body":"overwhelmed and slammed in your"},{"speaker":"Annemie Tonken","startTime":13.53,"endTime":18.3,"body":"business. I want you to think"},{"speaker":"Annemie Tonken","startTime":13.53,"endTime":18.3,"body":"about how it felt, I want you to"},{"speaker":"Annemie Tonken","startTime":18.3,"endTime":23.88,"body":"think about how frustrated you"},{"speaker":"Annemie Tonken","startTime":18.3,"endTime":23.88,"body":"were how tired you were, how you"},{"speaker":"Annemie Tonken","startTime":23.88,"endTime":28.95,"body":"probably said to yourself, or"},{"speaker":"Annemie Tonken","startTime":23.88,"endTime":28.95,"body":"your partner or your kids, like,"},{"speaker":"Annemie Tonken","startTime":28.98,"endTime":33.69,"body":"I'm sorry, I promise I'm never"},{"speaker":"Annemie Tonken","startTime":28.98,"endTime":33.69,"body":"going to do this again. And I"},{"speaker":"Annemie Tonken","startTime":33.69,"endTime":38.49,"body":"want to ask you what you're"},{"speaker":"Annemie Tonken","startTime":33.69,"endTime":38.49,"body":"doing right now. To prevent that"},{"speaker":"Annemie Tonken","startTime":38.52,"endTime":43.26,"body":"from happening to you. Again, my"},{"speaker":"Annemie Tonken","startTime":38.52,"endTime":43.26,"body":"guest today is Rick Liston. He"},{"speaker":"Annemie Tonken","startTime":43.26,"endTime":47.55,"body":"is a an Australian wedding"},{"speaker":"Annemie Tonken","startTime":43.26,"endTime":47.55,"body":"photographer who I met in Las"},{"speaker":"Annemie Tonken","startTime":47.55,"endTime":53.73,"body":"Vegas at WPI. This past spring,"},{"speaker":"Annemie Tonken","startTime":47.55,"endTime":53.73,"body":"and he runs an virtual assistant"},{"speaker":"Annemie Tonken","startTime":53.73,"endTime":57.36,"body":"agency called wedding workflows,"},{"speaker":"Annemie Tonken","startTime":53.73,"endTime":57.36,"body":"which is a little bit of a"},{"speaker":"Annemie Tonken","startTime":57.36,"endTime":60.24,"body":"misnomer, because it's not just"},{"speaker":"Annemie Tonken","startTime":57.36,"endTime":60.24,"body":"for wedding photographers. And"},{"speaker":"Annemie Tonken","startTime":60.24,"endTime":63.15,"body":"it's not just about workflows."},{"speaker":"Annemie Tonken","startTime":60.24,"endTime":63.15,"body":"This is a regular virtual"},{"speaker":"Annemie Tonken","startTime":63.15,"endTime":67.14,"body":"assistant agency, except that"},{"speaker":"Annemie Tonken","startTime":63.15,"endTime":67.14,"body":"these virtual assistants who"},{"speaker":"Annemie Tonken","startTime":67.14,"endTime":71.1,"body":"work for him are all trained"},{"speaker":"Annemie Tonken","startTime":67.14,"endTime":71.1,"body":"specifically to work with"},{"speaker":"Annemie Tonken","startTime":71.1,"endTime":77.1,"body":"photographers. So things like"},{"speaker":"Annemie Tonken","startTime":71.1,"endTime":77.1,"body":"your upload, download, getting"},{"speaker":"Annemie Tonken","startTime":77.1,"endTime":79.8,"body":"things ready on your gallery"},{"speaker":"Annemie Tonken","startTime":77.1,"endTime":79.8,"body":"software, working in"},{"speaker":"Annemie Tonken","startTime":79.8,"endTime":83.64,"body":"photography, specific CRMs, the"},{"speaker":"Annemie Tonken","startTime":79.8,"endTime":83.64,"body":"emails and kind of communication"},{"speaker":"Annemie Tonken","startTime":83.64,"endTime":87.84,"body":"that needs to go along with"},{"speaker":"Annemie Tonken","startTime":83.64,"endTime":87.84,"body":"photography, blogging, social"},{"speaker":"Annemie Tonken","startTime":87.84,"endTime":92.01,"body":"media, like there's a lot of"},{"speaker":"Annemie Tonken","startTime":87.84,"endTime":92.01,"body":"different things that we do in"},{"speaker":"Annemie Tonken","startTime":92.01,"endTime":96.6,"body":"our businesses that don't need"},{"speaker":"Annemie Tonken","startTime":92.01,"endTime":96.6,"body":"to be done by us. And these VAs"},{"speaker":"Annemie Tonken","startTime":96.6,"endTime":102.18,"body":"are trained specifically to do"},{"speaker":"Annemie Tonken","startTime":96.6,"endTime":102.18,"body":"that. So when I met Rick at WPI,"},{"speaker":"Annemie Tonken","startTime":103.02,"endTime":105.36,"body":"I was like, oh, yeah, you're"},{"speaker":"Annemie Tonken","startTime":103.02,"endTime":105.36,"body":"gonna need to come on the"},{"speaker":"Annemie Tonken","startTime":105.36,"endTime":108.3,"body":"podcast and share more about"},{"speaker":"Annemie Tonken","startTime":105.36,"endTime":108.3,"body":"this business with my audience."},{"speaker":"Annemie Tonken","startTime":108.6,"endTime":112.89,"body":"And our conversation today is"},{"speaker":"Annemie Tonken","startTime":108.6,"endTime":112.89,"body":"not a short one, because we"},{"speaker":"Annemie Tonken","startTime":112.89,"endTime":116.64,"body":"cover a lot of different things"},{"speaker":"Annemie Tonken","startTime":112.89,"endTime":116.64,"body":"about kind of the mindset blocks"},{"speaker":"Annemie Tonken","startTime":116.67,"endTime":120.69,"body":"around outsourcing and"},{"speaker":"Annemie Tonken","startTime":116.67,"endTime":120.69,"body":"automating. And then like, all"},{"speaker":"Annemie Tonken","startTime":120.69,"endTime":123.6,"body":"the way toward, you know,"},{"speaker":"Annemie Tonken","startTime":120.69,"endTime":123.6,"body":"halfway through, we get into"},{"speaker":"Annemie Tonken","startTime":123.63,"endTime":126.57,"body":"more of the nitty gritty of"},{"speaker":"Annemie Tonken","startTime":123.63,"endTime":126.57,"body":"working with a VA, this"},{"speaker":"Annemie Tonken","startTime":126.57,"endTime":130.86,"body":"conversation is definitely worth"},{"speaker":"Annemie Tonken","startTime":126.57,"endTime":130.86,"body":"your time and attention,"},{"speaker":"Annemie Tonken","startTime":131.13,"endTime":134.13,"body":"especially if you don't"},{"speaker":"Annemie Tonken","startTime":131.13,"endTime":134.13,"body":"currently have any sort of"},{"speaker":"Annemie Tonken","startTime":134.13,"endTime":137.85,"body":"assistance in your business."},{"speaker":"Annemie Tonken","startTime":134.13,"endTime":137.85,"body":"Without spoiling it. I will say"},{"speaker":"Annemie Tonken","startTime":137.85,"endTime":142.02,"body":"that once he gives you your code"},{"speaker":"Annemie Tonken","startTime":137.85,"endTime":142.02,"body":"and your directions on how to"},{"speaker":"Annemie Tonken","startTime":142.05,"endTime":146.34,"body":"sign up for a trial, you are"},{"speaker":"Annemie Tonken","startTime":142.05,"endTime":146.34,"body":"going to see that this is a very"},{"speaker":"Annemie Tonken","startTime":146.43,"endTime":151.74,"body":"reasonable price point and way"},{"speaker":"Annemie Tonken","startTime":146.43,"endTime":151.74,"body":"to kind of dip your toes in the"},{"speaker":"Annemie Tonken","startTime":151.74,"endTime":155.58,"body":"water of trying out working with"},{"speaker":"Annemie Tonken","startTime":151.74,"endTime":155.58,"body":"an assistant. So I hope that you"},{"speaker":"Annemie Tonken","startTime":155.58,"endTime":158.73,"body":"have some big aha moments, I"},{"speaker":"Annemie Tonken","startTime":155.58,"endTime":158.73,"body":"hope that this conversation"},{"speaker":"Annemie Tonken","startTime":158.73,"endTime":162.45,"body":"empowers you, and kind of"},{"speaker":"Annemie Tonken","startTime":158.73,"endTime":162.45,"body":"emboldened you to take that step"},{"speaker":"Annemie Tonken","startTime":162.45,"endTime":166.29,"body":"because I can speak from"},{"speaker":"Annemie Tonken","startTime":162.45,"endTime":166.29,"body":"personal experience. Having"},{"speaker":"Annemie Tonken","startTime":166.32,"endTime":170.01,"body":"assistance having people who are"},{"speaker":"Annemie Tonken","startTime":166.32,"endTime":170.01,"body":"lightening the burden for me in"},{"speaker":"Annemie Tonken","startTime":170.01,"endTime":174.81,"body":"my business has made all of the"},{"speaker":"Annemie Tonken","startTime":170.01,"endTime":174.81,"body":"difference. And I would love to"},{"speaker":"Annemie Tonken","startTime":174.81,"endTime":178.68,"body":"get more photographers on board"},{"speaker":"Annemie Tonken","startTime":174.81,"endTime":178.68,"body":"with trying not trying to do"},{"speaker":"Annemie Tonken","startTime":179.01,"endTime":180.99,"body":"absolutely everything"},{"speaker":"Annemie Tonken","startTime":179.01,"endTime":180.99,"body":"themselves."},{"speaker":"Annemie Tonken","startTime":182.19,"endTime":185.82,"body":"Welcome to this can't be that"},{"speaker":"Annemie Tonken","startTime":182.19,"endTime":185.82,"body":"hard. My name is Annemie Tonken."},{"speaker":"Annemie Tonken","startTime":185.82,"endTime":188.79,"body":"And I help photographers run"},{"speaker":"Annemie Tonken","startTime":185.82,"endTime":188.79,"body":"profitable, sustainable"},{"speaker":"Annemie Tonken","startTime":188.79,"endTime":192.93,"body":"businesses that they love. Each"},{"speaker":"Annemie Tonken","startTime":188.79,"endTime":192.93,"body":"week on the podcast, I cover"},{"speaker":"Annemie Tonken","startTime":192.93,"endTime":196.68,"body":"simple, actionable strategies"},{"speaker":"Annemie Tonken","startTime":192.93,"endTime":196.68,"body":"and systems that photographers"},{"speaker":"Annemie Tonken","startTime":196.68,"endTime":200.49,"body":"at every level of experience can"},{"speaker":"Annemie Tonken","startTime":196.68,"endTime":200.49,"body":"use to earn more money in a more"},{"speaker":"Annemie Tonken","startTime":200.49,"endTime":204.18,"body":"sustainable way. Running a"},{"speaker":"Annemie Tonken","startTime":200.49,"endTime":204.18,"body":"photography business doesn't"},{"speaker":"Annemie Tonken","startTime":204.18,"endTime":211.74,"body":"have to be that hard. You can do"},{"speaker":"Annemie Tonken","startTime":204.18,"endTime":211.74,"body":"it. And I can show you how. Hey,"},{"speaker":"Annemie Tonken","startTime":211.74,"endTime":214.32,"body":"Rick, welcome to this can't be"},{"speaker":"Annemie Tonken","startTime":211.74,"endTime":214.32,"body":"that hard. It's great to see"},{"speaker":"Annemie Tonken","startTime":214.32,"endTime":217.05,"body":"your face and have you on the"},{"speaker":"Annemie Tonken","startTime":214.32,"endTime":217.05,"body":"show. How are you today?"},{"speaker":"Rick Liston","startTime":217.14,"endTime":218.85,"body":"I'm honored,"},{"speaker":"Rick Liston","startTime":217.14,"endTime":218.85,"body":"absolutely honored today. I was"},{"speaker":"Rick Liston","startTime":218.85,"endTime":220.83,"body":"honored a couple of weeks ago"},{"speaker":"Rick Liston","startTime":218.85,"endTime":220.83,"body":"when I got to meet you for the"},{"speaker":"Rick Liston","startTime":220.83,"endTime":224.31,"body":"first time and I saw you walking"},{"speaker":"Rick Liston","startTime":220.83,"endTime":224.31,"body":"that trade show floor. And"},{"speaker":"Rick Liston","startTime":226.29,"endTime":230.37,"body":"should I go and purchase a note?"},{"speaker":"Rick Liston","startTime":226.29,"endTime":230.37,"body":"No, I wouldn't be so bold. But"},{"speaker":"Rick Liston","startTime":230.37,"endTime":233.61,"body":"then there's this little thing"},{"speaker":"Rick Liston","startTime":230.37,"endTime":233.61,"body":"that my my daughter often does."},{"speaker":"Rick Liston","startTime":234.63,"endTime":236.88,"body":"She's like, Daddy, if I can do"},{"speaker":"Rick Liston","startTime":234.63,"endTime":236.88,"body":"it, you can do it. And she's"},{"speaker":"Rick Liston","startTime":236.88,"endTime":239.37,"body":"really good at like approaching"},{"speaker":"Rick Liston","startTime":236.88,"endTime":239.37,"body":"people. She doesn't know how to"},{"speaker":"Rick Liston","startTime":239.37,"endTime":241.26,"body":"ask for stuff. We go to the"},{"speaker":"Rick Liston","startTime":239.37,"endTime":241.26,"body":"supermarket or something. And"},{"speaker":"Rick Liston","startTime":241.26,"endTime":243.93,"body":"she doesn't know where the"},{"speaker":"Rick Liston","startTime":241.26,"endTime":243.93,"body":"popcorn is. She was you know, as"},{"speaker":"Rick Liston","startTime":243.96,"endTime":246.75,"body":"easy as I was gonna ask this"},{"speaker":"Rick Liston","startTime":243.96,"endTime":246.75,"body":"person. And so I just channeled"},{"speaker":"Rick Liston","startTime":246.78,"endTime":248.28,"body":"you know, what would vedra do"},{"speaker":"Rick Liston","startTime":246.78,"endTime":248.28,"body":"and"},{"speaker":"Rick Liston","startTime":249.39,"endTime":252.12,"body":"went up and said hello, and now"},{"speaker":"Rick Liston","startTime":249.39,"endTime":252.12,"body":"and now here we are a few weeks"},{"speaker":"Rick Liston","startTime":252.12,"endTime":255.48,"body":"later having a chat on your pod."},{"speaker":"Rick Liston","startTime":252.12,"endTime":255.48,"body":"So Oh,"},{"speaker":"Annemie Tonken","startTime":255.48,"endTime":257.97,"body":"that's very"},{"speaker":"Annemie Tonken","startTime":255.48,"endTime":257.97,"body":"sweet and very silly. Oh, thank"},{"speaker":"Annemie Tonken","startTime":257.97,"endTime":262.53,"body":"you. It's great to have you I am"},{"speaker":"Annemie Tonken","startTime":257.97,"endTime":262.53,"body":"it was such a fun time getting"},{"speaker":"Annemie Tonken","startTime":262.53,"endTime":264.69,"body":"to meet you and chat with you"},{"speaker":"Annemie Tonken","startTime":262.53,"endTime":264.69,"body":"and learn more about your"},{"speaker":"Annemie Tonken","startTime":264.69,"endTime":268.95,"body":"business. And as soon as I heard"},{"speaker":"Annemie Tonken","startTime":264.69,"endTime":268.95,"body":"more, I was like, I need to not"},{"speaker":"Annemie Tonken","startTime":268.95,"endTime":271.89,"body":"sit on this. This needs to be a"},{"speaker":"Annemie Tonken","startTime":268.95,"endTime":271.89,"body":"conversation that I share with"},{"speaker":"Annemie Tonken","startTime":271.92,"endTime":276.78,"body":"the my wider audience. So so I'm"},{"speaker":"Annemie Tonken","startTime":271.92,"endTime":276.78,"body":"really excited for what we have"},{"speaker":"Annemie Tonken","startTime":276.78,"endTime":279.54,"body":"to talk about today. Why don't"},{"speaker":"Annemie Tonken","startTime":276.78,"endTime":279.54,"body":"we start by I'm gonna have you"},{"speaker":"Annemie Tonken","startTime":279.54,"endTime":282.87,"body":"introduce yourself and your sort"},{"speaker":"Annemie Tonken","startTime":279.54,"endTime":282.87,"body":"of photography background. And"},{"speaker":"Annemie Tonken","startTime":282.87,"endTime":286.02,"body":"then I want you to introduce"},{"speaker":"Annemie Tonken","startTime":282.87,"endTime":286.02,"body":"your other business and I'll"},{"speaker":"Annemie Tonken","startTime":286.05,"endTime":287.4,"body":"I'll let you take it from there."},{"speaker":"Rick Liston","startTime":287.7,"endTime":290.31,"body":"So I'm an"},{"speaker":"Rick Liston","startTime":287.7,"endTime":290.31,"body":"Australian wedding photographer."},{"speaker":"Rick Liston","startTime":291.03,"endTime":295.2,"body":"Not a particularly gifted one in"},{"speaker":"Rick Liston","startTime":291.03,"endTime":295.2,"body":"terms of the art form, so"},{"speaker":"Rick Liston","startTime":295.2,"endTime":299.97,"body":"nobody, you know, nobody's going"},{"speaker":"Rick Liston","startTime":295.2,"endTime":299.97,"body":"to be coming to me for that."},{"speaker":"Rick Liston","startTime":300.0,"endTime":302.25,"body":"Like, Oh my God, this the style"},{"speaker":"Rick Liston","startTime":300.0,"endTime":302.25,"body":"of this guy, but I think"},{"speaker":"Rick Liston","startTime":302.25,"endTime":307.83,"body":"something that I do incredibly"},{"speaker":"Rick Liston","startTime":302.25,"endTime":307.83,"body":"well is stay local and look at"},{"speaker":"Rick Liston","startTime":307.83,"endTime":311.97,"body":"it from I guess a business first"},{"speaker":"Rick Liston","startTime":307.83,"endTime":311.97,"body":"point of view. So securing kind"},{"speaker":"Rick Liston","startTime":311.97,"endTime":315.18,"body":"of sustainable leads sustainable"},{"speaker":"Rick Liston","startTime":311.97,"endTime":315.18,"body":"income, and then for myself"},{"speaker":"Rick Liston","startTime":315.18,"endTime":319.35,"body":"taking a step back from as many"},{"speaker":"Rick Liston","startTime":315.18,"endTime":319.35,"body":"things as I possibly can. And"},{"speaker":"Rick Liston","startTime":319.38,"endTime":321.6,"body":"the good thing about all of that"},{"speaker":"Rick Liston","startTime":319.38,"endTime":321.6,"body":"is that just about everything I"},{"speaker":"Rick Liston","startTime":321.6,"endTime":324.33,"body":"do is entirely replicable."},{"speaker":"Rick Liston","startTime":321.6,"endTime":324.33,"body":"Right? So the the business that"},{"speaker":"Rick Liston","startTime":324.33,"endTime":327.51,"body":"I run, you know, we get probably"},{"speaker":"Rick Liston","startTime":324.33,"endTime":327.51,"body":"five 600 leads a year shooting"},{"speaker":"Rick Liston","startTime":327.51,"endTime":332.43,"body":"over 100 weddings a year, we all"},{"speaker":"Rick Liston","startTime":327.51,"endTime":332.43,"body":"that is based on things that"},{"speaker":"Rick Liston","startTime":332.43,"endTime":336.0,"body":"everyone else can do. So it's"},{"speaker":"Rick Liston","startTime":332.43,"endTime":336.0,"body":"not based on my incredible"},{"speaker":"Rick Liston","startTime":336.0,"endTime":339.93,"body":"photos. If that's if that makes"},{"speaker":"Rick Liston","startTime":336.0,"endTime":339.93,"body":"sense. So I think in a way, it's"},{"speaker":"Rick Liston","startTime":339.96,"endTime":342.78,"body":"more inspiring, because it's"},{"speaker":"Rick Liston","startTime":339.96,"endTime":342.78,"body":"yeah, it's not like, oh, okay, I"},{"speaker":"Rick Liston","startTime":342.78,"endTime":345.6,"body":"understand, because these photos"},{"speaker":"Rick Liston","startTime":342.78,"endTime":345.6,"body":"are so amazing. But I could"},{"speaker":"Rick Liston","startTime":345.6,"endTime":348.03,"body":"never achieve that. Because"},{"speaker":"Rick Liston","startTime":345.6,"endTime":348.03,"body":"it's, you know, so gifted, it's"},{"speaker":"Rick Liston","startTime":348.06,"endTime":351.42,"body":"no, I'm just, I was just dad,"},{"speaker":"Rick Liston","startTime":348.06,"endTime":351.42,"body":"who was desperate, coming back"},{"speaker":"Rick Liston","startTime":351.42,"endTime":353.25,"body":"to moving back to Australia with"},{"speaker":"Rick Liston","startTime":351.42,"endTime":353.25,"body":"my wife and daughter at that"},{"speaker":"Rick Liston","startTime":353.25,"endTime":355.62,"body":"time with no savings, no one can"},{"speaker":"Rick Liston","startTime":353.25,"endTime":355.62,"body":"be like, Alright, okay, I need"},{"speaker":"Rick Liston","startTime":355.62,"endTime":358.95,"body":"to, I need to make sure I don't,"},{"speaker":"Rick Liston","startTime":355.62,"endTime":358.95,"body":"I don't fail. It's amazing, what"},{"speaker":"Rick Liston","startTime":358.95,"endTime":362.67,"body":"can come out of desperation. So"},{"speaker":"Rick Liston","startTime":358.95,"endTime":362.67,"body":"just just looked at it like,"},{"speaker":"Rick Liston","startTime":362.67,"endTime":366.33,"body":"Alright, where are my target"},{"speaker":"Rick Liston","startTime":362.67,"endTime":366.33,"body":"audience going to be, and for"},{"speaker":"Rick Liston","startTime":366.33,"endTime":368.88,"body":"me, it's like the walking in the"},{"speaker":"Rick Liston","startTime":366.33,"endTime":368.88,"body":"doors of venues every day. So I"},{"speaker":"Rick Liston","startTime":368.88,"endTime":372.09,"body":"need to do whatever I can to get"},{"speaker":"Rick Liston","startTime":368.88,"endTime":372.09,"body":"on those preferred suppliers"},{"speaker":"Rick Liston","startTime":372.09,"endTime":374.37,"body":"lists. And fortunately, as"},{"speaker":"Rick Liston","startTime":372.09,"endTime":374.37,"body":"photographers, there's so many"},{"speaker":"Rick Liston","startTime":374.37,"endTime":378.09,"body":"things we can do for venues, to"},{"speaker":"Rick Liston","startTime":374.37,"endTime":378.09,"body":"help them out to help them stand"},{"speaker":"Rick Liston","startTime":378.09,"endTime":382.11,"body":"out in their own saturated"},{"speaker":"Rick Liston","startTime":378.09,"endTime":382.11,"body":"markets that for me, it's really"},{"speaker":"Rick Liston","startTime":382.11,"endTime":384.3,"body":"easy, probably the best use of"},{"speaker":"Rick Liston","startTime":382.11,"endTime":384.3,"body":"your time in the beginning is to"},{"speaker":"Rick Liston","startTime":384.3,"endTime":386.37,"body":"build those relationships,"},{"speaker":"Rick Liston","startTime":384.3,"endTime":386.37,"body":"because that for me, is then"},{"speaker":"Rick Liston","startTime":386.37,"endTime":388.92,"body":"being a sustainable source of"},{"speaker":"Rick Liston","startTime":386.37,"endTime":388.92,"body":"leads for the rest of my career,"},{"speaker":"Rick Liston","startTime":389.19,"endTime":390.84,"body":"and should hopefully continue to"},{"speaker":"Rick Liston","startTime":389.19,"endTime":390.84,"body":"be so"},{"speaker":"Annemie Tonken","startTime":391.89,"endTime":394.47,"body":"amazing. And"},{"speaker":"Annemie Tonken","startTime":391.89,"endTime":394.47,"body":"you're absolutely right, like"},{"speaker":"Annemie Tonken","startTime":394.5,"endTime":399.93,"body":"desperation, or at least that"},{"speaker":"Annemie Tonken","startTime":394.5,"endTime":399.93,"body":"need that necessity really can"},{"speaker":"Annemie Tonken","startTime":399.93,"endTime":403.71,"body":"be the best kind of motivator"},{"speaker":"Annemie Tonken","startTime":399.93,"endTime":403.71,"body":"where you're like, look, I made"},{"speaker":"Annemie Tonken","startTime":403.71,"endTime":407.4,"body":"feel uncomfortable, even kind of"},{"speaker":"Annemie Tonken","startTime":403.71,"endTime":407.4,"body":"like your story before about,"},{"speaker":"Annemie Tonken","startTime":407.43,"endTime":411.33,"body":"you know, giving yourself a pep"},{"speaker":"Annemie Tonken","startTime":407.43,"endTime":411.33,"body":"talk. I feel that way. Often"},{"speaker":"Annemie Tonken","startTime":411.33,"endTime":414.81,"body":"when I'm approaching either"},{"speaker":"Annemie Tonken","startTime":411.33,"endTime":414.81,"body":"vendors or like, you know, an"},{"speaker":"Annemie Tonken","startTime":414.81,"endTime":418.92,"body":"educator that I want to talk to"},{"speaker":"Annemie Tonken","startTime":414.81,"endTime":418.92,"body":"or any of the above. It's like I"},{"speaker":"Annemie Tonken","startTime":418.92,"endTime":423.45,"body":"have to, I have to give myself"},{"speaker":"Annemie Tonken","startTime":418.92,"endTime":423.45,"body":"permission. But when it comes to"},{"speaker":"Annemie Tonken","startTime":423.45,"endTime":426.69,"body":"like, it's either that or my"},{"speaker":"Annemie Tonken","startTime":423.45,"endTime":426.69,"body":"business isn't going to work."},{"speaker":"Annemie Tonken","startTime":426.69,"endTime":429.57,"body":"And I'm going to have to go back"},{"speaker":"Annemie Tonken","startTime":426.69,"endTime":429.57,"body":"to my, you know, quote, unquote,"},{"speaker":"Annemie Tonken","startTime":429.57,"endTime":433.83,"body":"real job like, you get scrappy."},{"speaker":"Annemie Tonken","startTime":429.57,"endTime":433.83,"body":"And I think that I think that"},{"speaker":"Annemie Tonken","startTime":433.83,"endTime":435.36,"body":"that is really inspiring."},{"speaker":"Rick Liston","startTime":435.69,"endTime":437.04,"body":"I'm glad to hear"},{"speaker":"Rick Liston","startTime":435.69,"endTime":437.04,"body":"that there's probably a part of"},{"speaker":"Rick Liston","startTime":437.04,"endTime":439.92,"body":"your audience right now is like,"},{"speaker":"Rick Liston","startTime":437.04,"endTime":439.92,"body":"well, if I don't have anything"},{"speaker":"Rick Liston","startTime":439.92,"endTime":441.84,"body":"to learn from him on a"},{"speaker":"Rick Liston","startTime":439.92,"endTime":441.84,"body":"photography point of view, then"},{"speaker":"Rick Liston","startTime":441.96,"endTime":444.51,"body":"what am I doing here, which"},{"speaker":"Rick Liston","startTime":441.96,"endTime":444.51,"body":"leads me to the I guess the next"},{"speaker":"Rick Liston","startTime":444.51,"endTime":448.38,"body":"thing that we started doing, and"},{"speaker":"Rick Liston","startTime":444.51,"endTime":448.38,"body":"what I'd love to talk about you"},{"speaker":"Rick Liston","startTime":448.38,"endTime":452.25,"body":"today is is just the, I guess,"},{"speaker":"Rick Liston","startTime":448.38,"endTime":452.25,"body":"the steps that we took to"},{"speaker":"Rick Liston","startTime":452.85,"endTime":456.39,"body":"automate and delegate so that I"},{"speaker":"Rick Liston","startTime":452.85,"endTime":456.39,"body":"could elevate, right? So"},{"speaker":"Rick Liston","startTime":456.39,"endTime":460.5,"body":"basically, all small businesses"},{"speaker":"Rick Liston","startTime":456.39,"endTime":460.5,"body":"kind of go through this stage of"},{"speaker":"Rick Liston","startTime":460.5,"endTime":463.71,"body":"progress. Where were you"},{"speaker":"Rick Liston","startTime":460.5,"endTime":463.71,"body":"starting out? Obviously, you're"},{"speaker":"Rick Liston","startTime":463.77,"endTime":466.2,"body":"super passionate, you're taking"},{"speaker":"Rick Liston","startTime":463.77,"endTime":466.2,"body":"all this work that, that you"},{"speaker":"Rick Liston","startTime":466.2,"endTime":468.54,"body":"can, but basically, you reach"},{"speaker":"Rick Liston","startTime":466.2,"endTime":468.54,"body":"this point, if you're good,"},{"speaker":"Rick Liston","startTime":468.54,"endTime":474.57,"body":"right? Where you're getting in"},{"speaker":"Rick Liston","startTime":468.54,"endTime":474.57,"body":"enough jobs, and you've got the"},{"speaker":"Rick Liston","startTime":474.57,"endTime":477.09,"body":"word of mouth going, and then"},{"speaker":"Rick Liston","startTime":474.57,"endTime":477.09,"body":"you're like, Okay, I feel like"},{"speaker":"Rick Liston","startTime":477.09,"endTime":480.21,"body":"I've achieved everything I"},{"speaker":"Rick Liston","startTime":477.09,"endTime":480.21,"body":"wanted to start with. But now"},{"speaker":"Rick Liston","startTime":480.21,"endTime":483.39,"body":"I'm at this point where I'm kind"},{"speaker":"Rick Liston","startTime":480.21,"endTime":483.39,"body":"of working 12 hour days, seven"},{"speaker":"Rick Liston","startTime":483.39,"endTime":488.76,"body":"days a week, and yes, not"},{"speaker":"Rick Liston","startTime":483.39,"endTime":488.76,"body":"actually living the life that I"},{"speaker":"Rick Liston","startTime":489.75,"endTime":492.42,"body":"envisioned when I first started"},{"speaker":"Rick Liston","startTime":489.75,"endTime":492.42,"body":"this. So typically, we probably"},{"speaker":"Rick Liston","startTime":492.42,"endTime":494.43,"body":"do start a photography career"},{"speaker":"Rick Liston","startTime":492.42,"endTime":494.43,"body":"thinking, Oh, this is gonna be"},{"speaker":"Rick Liston","startTime":494.43,"endTime":497.34,"body":"great, because I've got flexible"},{"speaker":"Rick Liston","startTime":494.43,"endTime":497.34,"body":"hours, I get to work when I want"},{"speaker":"Rick Liston","startTime":497.34,"endTime":500.73,"body":"to work, be my own boss, but"},{"speaker":"Rick Liston","startTime":497.34,"endTime":500.73,"body":"then wait a second, well, I'm"},{"speaker":"Rick Liston","startTime":500.73,"endTime":504.81,"body":"working way more than a way more"},{"speaker":"Rick Liston","startTime":500.73,"endTime":504.81,"body":"than I used to. And if you could"},{"speaker":"Rick Liston","startTime":504.81,"endTime":507.96,"body":"like this, this is not the"},{"speaker":"Rick Liston","startTime":504.81,"endTime":507.96,"body":"version of my life that I plan"},{"speaker":"Rick Liston","startTime":507.96,"endTime":511.65,"body":"for, because now it's eating"},{"speaker":"Rick Liston","startTime":507.96,"endTime":511.65,"body":"into a lot of really super"},{"speaker":"Rick Liston","startTime":511.65,"endTime":514.29,"body":"important things, eating into my"},{"speaker":"Rick Liston","startTime":511.65,"endTime":514.29,"body":"sleep and into my personal"},{"speaker":"Rick Liston","startTime":514.29,"endTime":517.32,"body":"relationships, eating into my"},{"speaker":"Rick Liston","startTime":514.29,"endTime":517.32,"body":"health, eating into my"},{"speaker":"Rick Liston","startTime":517.32,"endTime":521.7,"body":"willingness to do the thing that"},{"speaker":"Rick Liston","startTime":517.32,"endTime":521.7,"body":"I loved. So it's taking a toll"},{"speaker":"Rick Liston","startTime":521.7,"endTime":524.49,"body":"on that. And there is a very"},{"speaker":"Rick Liston","startTime":521.7,"endTime":524.49,"body":"real cost when it comes to"},{"speaker":"Rick Liston","startTime":525.27,"endTime":527.7,"body":"overworking yourself. Okay, so"},{"speaker":"Rick Liston","startTime":525.27,"endTime":527.7,"body":"basically, you reach that point"},{"speaker":"Rick Liston","startTime":527.7,"endTime":529.92,"body":"where you either you're either"},{"speaker":"Rick Liston","startTime":527.7,"endTime":529.92,"body":"going to burn out, or you"},{"speaker":"Rick Liston","startTime":529.92,"endTime":533.76,"body":"change. And so if you're at that"},{"speaker":"Rick Liston","startTime":529.92,"endTime":533.76,"body":"point, I'd love to talk through"},{"speaker":"Rick Liston","startTime":533.79,"endTime":535.02,"body":"what that change might look"},{"speaker":"Rick Liston","startTime":533.79,"endTime":535.02,"body":"like."},{"speaker":"Annemie Tonken","startTime":535.44,"endTime":541.08,"body":"Yeah, yeah. So"},{"speaker":"Annemie Tonken","startTime":535.44,"endTime":541.08,"body":"talk to me about sort of how you"},{"speaker":"Annemie Tonken","startTime":541.08,"endTime":545.61,"body":"got into automating and"},{"speaker":"Annemie Tonken","startTime":541.08,"endTime":545.61,"body":"delegating. And then and then"},{"speaker":"Annemie Tonken","startTime":545.61,"endTime":548.46,"body":"we'll get into how you started"},{"speaker":"Annemie Tonken","startTime":545.61,"endTime":548.46,"body":"making that possible for other"},{"speaker":"Annemie Tonken","startTime":548.46,"endTime":549.36,"body":"photographers."},{"speaker":"Rick Liston","startTime":550.62,"endTime":553.65,"body":"So I think I think"},{"speaker":"Rick Liston","startTime":550.62,"endTime":553.65,"body":"on the on both of those fronts,"},{"speaker":"Rick Liston","startTime":553.65,"endTime":556.5,"body":"it probably comes to down to"},{"speaker":"Rick Liston","startTime":553.65,"endTime":556.5,"body":"real estate accounting"},{"speaker":"Rick Liston","startTime":556.5,"endTime":558.54,"body":"background, but basically"},{"speaker":"Rick Liston","startTime":556.5,"endTime":558.54,"body":"getting an accounting mindset."},{"speaker":"Rick Liston","startTime":558.54,"endTime":562.02,"body":"So like, accountants are all in"},{"speaker":"Rick Liston","startTime":558.54,"endTime":562.02,"body":"my family, my dad raised me on"},{"speaker":"Rick Liston","startTime":562.02,"endTime":564.33,"body":"opportunity cost and risk and"},{"speaker":"Rick Liston","startTime":562.02,"endTime":564.33,"body":"return those concepts have"},{"speaker":"Rick Liston","startTime":564.36,"endTime":568.8,"body":"always stayed stayed with me."},{"speaker":"Rick Liston","startTime":564.36,"endTime":568.8,"body":"And so for me, it's, it's what"},{"speaker":"Rick Liston","startTime":568.8,"endTime":572.13,"body":"is the opportunity cost of my"},{"speaker":"Rick Liston","startTime":568.8,"endTime":572.13,"body":"time here, so I am spending my"},{"speaker":"Rick Liston","startTime":572.13,"endTime":575.55,"body":"time repeating a task that could"},{"speaker":"Rick Liston","startTime":572.13,"endTime":575.55,"body":"either be automated or"},{"speaker":"Rick Liston","startTime":575.55,"endTime":579.3,"body":"delegated, that is taking away"},{"speaker":"Rick Liston","startTime":575.55,"endTime":579.3,"body":"from what I otherwise could have"},{"speaker":"Rick Liston","startTime":579.3,"endTime":581.94,"body":"been doing. And if there is a"},{"speaker":"Rick Liston","startTime":579.3,"endTime":581.94,"body":"more high priority task if there"},{"speaker":"Rick Liston","startTime":581.94,"endTime":584.31,"body":"was way that I could have been"},{"speaker":"Rick Liston","startTime":581.94,"endTime":584.31,"body":"earning more money doing that,"},{"speaker":"Rick Liston","startTime":584.31,"endTime":586.56,"body":"then of course, I'm going to do"},{"speaker":"Rick Liston","startTime":584.31,"endTime":586.56,"body":"especially when it comes to like"},{"speaker":"Rick Liston","startTime":586.59,"endTime":590.58,"body":"if automation and this obviously"},{"speaker":"Rick Liston","startTime":586.59,"endTime":590.58,"body":"what you do so well, it's a real"},{"speaker":"Rick Liston","startTime":590.58,"endTime":593.25,"body":"no brainer, and like the first"},{"speaker":"Rick Liston","startTime":590.58,"endTime":593.25,"body":"place to start. So even in your"},{"speaker":"Rick Liston","startTime":593.25,"endTime":596.64,"body":"client journey, where were you"},{"speaker":"Rick Liston","startTime":593.25,"endTime":596.64,"body":"spend your time writing so many"},{"speaker":"Rick Liston","startTime":596.64,"endTime":599.67,"body":"emails back and forth. If you're"},{"speaker":"Rick Liston","startTime":596.64,"endTime":599.67,"body":"writing a single email, write"},{"speaker":"Rick Liston","startTime":599.67,"endTime":603.39,"body":"that up. he'll somebody else"},{"speaker":"Rick Liston","startTime":599.67,"endTime":603.39,"body":"might need to know as well that"},{"speaker":"Rick Liston","startTime":603.39,"endTime":607.8,"body":"needs to go into a workflow that"},{"speaker":"Rick Liston","startTime":603.39,"endTime":607.8,"body":"is answering that question"},{"speaker":"Rick Liston","startTime":607.8,"endTime":609.93,"body":"before they have a need to ask"},{"speaker":"Rick Liston","startTime":607.8,"endTime":609.93,"body":"it. Alright, so this is"},{"speaker":"Rick Liston","startTime":609.93,"endTime":612.15,"body":"obviously a headache to have a"},{"speaker":"Rick Liston","startTime":609.93,"endTime":612.15,"body":"problem that needed solving,"},{"speaker":"Rick Liston","startTime":612.45,"endTime":615.06,"body":"perhaps is a nightmare on the"},{"speaker":"Rick Liston","startTime":612.45,"endTime":615.06,"body":"day during the session you'd"},{"speaker":"Rick Liston","startTime":615.06,"endTime":617.13,"body":"like that could have been"},{"speaker":"Rick Liston","startTime":615.06,"endTime":617.13,"body":"prevented by information, I'm"},{"speaker":"Rick Liston","startTime":617.13,"endTime":619.8,"body":"going to put that into a"},{"speaker":"Rick Liston","startTime":617.13,"endTime":619.8,"body":"workflow. So it solves that"},{"speaker":"Rick Liston","startTime":619.8,"endTime":623.19,"body":"problem answers that question"},{"speaker":"Rick Liston","startTime":619.8,"endTime":623.19,"body":"automatically. And before they"},{"speaker":"Rick Liston","startTime":623.22,"endTime":625.29,"body":"before they have a chance to ask"},{"speaker":"Rick Liston","startTime":623.22,"endTime":625.29,"body":"it. So there's a bit of an art"},{"speaker":"Rick Liston","startTime":625.29,"endTime":628.53,"body":"there in knowing when to send"},{"speaker":"Rick Liston","startTime":625.29,"endTime":628.53,"body":"that out. That's why I typically"},{"speaker":"Rick Liston","startTime":628.53,"endTime":631.83,"body":"prefer like, if you've got from"},{"speaker":"Rick Liston","startTime":628.53,"endTime":631.83,"body":"the time somebody books to the"},{"speaker":"Rick Liston","startTime":631.86,"endTime":634.59,"body":"to the time to shoot you might"},{"speaker":"Rick Liston","startTime":631.86,"endTime":634.59,"body":"have with portrait photography,"},{"speaker":"Rick Liston","startTime":634.59,"endTime":636.78,"body":"so you might have a couple of"},{"speaker":"Rick Liston","startTime":634.59,"endTime":636.78,"body":"weeks there to send that"},{"speaker":"Rick Liston","startTime":636.78,"endTime":639.3,"body":"information out. And certain"},{"speaker":"Rick Liston","startTime":636.78,"endTime":639.3,"body":"information is going to be more"},{"speaker":"Rick Liston","startTime":639.3,"endTime":642.9,"body":"relevant in different times. So"},{"speaker":"Rick Liston","startTime":639.3,"endTime":642.9,"body":"So I prefer a workflow versus"},{"speaker":"Rick Liston","startTime":643.23,"endTime":646.68,"body":"here's one large document that"},{"speaker":"Rick Liston","startTime":643.23,"endTime":646.68,"body":"typically might not get a chance"},{"speaker":"Rick Liston","startTime":646.68,"endTime":649.98,"body":"to read through. But if it's"},{"speaker":"Rick Liston","startTime":646.68,"endTime":649.98,"body":"alright, one week from now, this"},{"speaker":"Rick Liston","startTime":649.98,"endTime":652.08,"body":"is what you need to be"},{"speaker":"Rick Liston","startTime":649.98,"endTime":652.08,"body":"considering three days from now"},{"speaker":"Rick Liston","startTime":652.08,"endTime":655.14,"body":"this what you need to be"},{"speaker":"Rick Liston","startTime":652.08,"endTime":655.14,"body":"considering the shoots tomorrow,"},{"speaker":"Rick Liston","startTime":655.14,"endTime":658.05,"body":"this is these are the last"},{"speaker":"Rick Liston","startTime":655.14,"endTime":658.05,"body":"points. Yeah, and then that"},{"speaker":"Rick Liston","startTime":658.05,"endTime":660.78,"body":"obviously just helps prevent all"},{"speaker":"Rick Liston","startTime":658.05,"endTime":660.78,"body":"those headaches and prevent the"},{"speaker":"Rick Liston","startTime":660.78,"endTime":663.9,"body":"amount of time it takes you"},{"speaker":"Rick Liston","startTime":660.78,"endTime":663.9,"body":"writing those same emails back"},{"speaker":"Rick Liston","startTime":663.9,"endTime":667.68,"body":"and forth. Yeah, so yeah, big"},{"speaker":"Rick Liston","startTime":663.9,"endTime":667.68,"body":"fan of big fan of automation on"},{"speaker":"Rick Liston","startTime":667.68,"endTime":670.5,"body":"that front, just because it's, I"},{"speaker":"Rick Liston","startTime":667.68,"endTime":670.5,"body":"can't even trust myself, right."},{"speaker":"Rick Liston","startTime":670.5,"endTime":675.09,"body":"If it's up to me to remember to"},{"speaker":"Rick Liston","startTime":670.5,"endTime":675.09,"body":"cover all this, I won't, I will"},{"speaker":"Rick Liston","startTime":675.09,"endTime":678.06,"body":"fail in the session will be"},{"speaker":"Rick Liston","startTime":675.09,"endTime":678.06,"body":"worse. So I'm actually improving"},{"speaker":"Rick Liston","startTime":678.06,"endTime":680.85,"body":"the client experience by"},{"speaker":"Rick Liston","startTime":678.06,"endTime":680.85,"body":"automating for those"},{"speaker":"Annemie Tonken","startTime":680.85,"endTime":683.79,"body":"of you who are"},{"speaker":"Annemie Tonken","startTime":680.85,"endTime":683.79,"body":"listening and not watching,"},{"speaker":"Annemie Tonken","startTime":683.79,"endTime":687.36,"body":"which is 99% of people. I'm"},{"speaker":"Annemie Tonken","startTime":683.79,"endTime":687.36,"body":"sitting here just nodding my"},{"speaker":"Annemie Tonken","startTime":687.36,"endTime":692.28,"body":"head over and over again,"},{"speaker":"Annemie Tonken","startTime":687.36,"endTime":692.28,"body":"because I am 100%. On the same"},{"speaker":"Annemie Tonken","startTime":692.28,"endTime":695.94,"body":"page, I feel like it is in some"},{"speaker":"Annemie Tonken","startTime":692.28,"endTime":695.94,"body":"ways easier to just create this"},{"speaker":"Annemie Tonken","startTime":695.94,"endTime":700.05,"body":"large document or, you know,"},{"speaker":"Annemie Tonken","startTime":695.94,"endTime":700.05,"body":"huge handbook that you're like,"},{"speaker":"Annemie Tonken","startTime":700.05,"endTime":702.81,"body":"here you go, here's a guide to"},{"speaker":"Annemie Tonken","startTime":700.05,"endTime":702.81,"body":"working with me. But the fact of"},{"speaker":"Annemie Tonken","startTime":702.81,"endTime":706.47,"body":"the matter is not only somebody"},{"speaker":"Annemie Tonken","startTime":702.81,"endTime":706.47,"body":"unlikely to read that, if they"},{"speaker":"Annemie Tonken","startTime":706.47,"endTime":710.13,"body":"do sit down to read it, they're"},{"speaker":"Annemie Tonken","startTime":706.47,"endTime":710.13,"body":"not going to retain all the"},{"speaker":"Annemie Tonken","startTime":710.13,"endTime":713.7,"body":"little bits and pieces. So you"},{"speaker":"Annemie Tonken","startTime":710.13,"endTime":713.7,"body":"serve them and yourself a lot"},{"speaker":"Annemie Tonken","startTime":713.7,"endTime":717.3,"body":"better by just dripping out"},{"speaker":"Annemie Tonken","startTime":713.7,"endTime":717.3,"body":"information. And I'm always my"},{"speaker":"Annemie Tonken","startTime":717.3,"endTime":720.27,"body":"mantra is give them the"},{"speaker":"Annemie Tonken","startTime":717.3,"endTime":720.27,"body":"information they need to know to"},{"speaker":"Annemie Tonken","startTime":720.27,"endTime":723.42,"body":"make the next decision that they"},{"speaker":"Annemie Tonken","startTime":720.27,"endTime":723.42,"body":"need to make or to get ready for"},{"speaker":"Annemie Tonken","startTime":723.42,"endTime":725.85,"body":"the next thing that's coming,"},{"speaker":"Annemie Tonken","startTime":723.42,"endTime":725.85,"body":"because that's what's relevant"},{"speaker":"Annemie Tonken","startTime":725.85,"endTime":728.34,"body":"to them. So that information is"},{"speaker":"Annemie Tonken","startTime":725.85,"endTime":728.34,"body":"going to stick in their heads."},{"speaker":"Annemie Tonken","startTime":728.37,"endTime":730.65,"body":"But this is a little bit of a"},{"speaker":"Annemie Tonken","startTime":728.37,"endTime":730.65,"body":"sidetrack, I just wanted to"},{"speaker":"Annemie Tonken","startTime":730.65,"endTime":733.08,"body":"underline the importance of what"},{"speaker":"Annemie Tonken","startTime":730.65,"endTime":733.08,"body":"you're saying there."},{"speaker":"Rick Liston","startTime":733.86,"endTime":735.69,"body":"Thank you very"},{"speaker":"Rick Liston","startTime":733.86,"endTime":735.69,"body":"much. And I know obviously, we"},{"speaker":"Rick Liston","startTime":735.69,"endTime":737.7,"body":"do put a lot of effort into"},{"speaker":"Rick Liston","startTime":735.69,"endTime":737.7,"body":"these guides that we make, it's"},{"speaker":"Rick Liston","startTime":737.7,"endTime":740.25,"body":"a great opportunity to obviously"},{"speaker":"Rick Liston","startTime":737.7,"endTime":740.25,"body":"get our photos in front of them,"},{"speaker":"Rick Liston","startTime":740.58,"endTime":743.37,"body":"get our branding, our voice, all"},{"speaker":"Rick Liston","startTime":740.58,"endTime":743.37,"body":"that kind of stuff. So I would"},{"speaker":"Rick Liston","startTime":743.37,"endTime":747.99,"body":"just say to put that into a lead"},{"speaker":"Rick Liston","startTime":743.37,"endTime":747.99,"body":"magnet, making making a guide"},{"speaker":"Rick Liston","startTime":747.99,"endTime":751.14,"body":"that perhaps then collects their"},{"speaker":"Rick Liston","startTime":747.99,"endTime":751.14,"body":"email addresses, and then goes"},{"speaker":"Rick Liston","startTime":751.14,"endTime":754.56,"body":"into an email sequence once"},{"speaker":"Rick Liston","startTime":751.14,"endTime":754.56,"body":"again, automated marketing for"},{"speaker":"Rick Liston","startTime":754.56,"endTime":755.28,"body":"you. So"},{"speaker":"Annemie Tonken","startTime":755.28,"endTime":758.67,"body":"good. So you"},{"speaker":"Annemie Tonken","startTime":755.28,"endTime":758.67,"body":"started to do this in your own"},{"speaker":"Annemie Tonken","startTime":758.67,"endTime":761.25,"body":"business, it sounds like right"},{"speaker":"Annemie Tonken","startTime":758.67,"endTime":761.25,"body":"from the get go, which is"},{"speaker":"Annemie Tonken","startTime":761.25,"endTime":766.14,"body":"amazing, because it took me a"},{"speaker":"Annemie Tonken","startTime":761.25,"endTime":766.14,"body":"long time. And there's all that"},{"speaker":"Annemie Tonken","startTime":766.14,"endTime":769.35,"body":"opportunity cost of many years"},{"speaker":"Annemie Tonken","startTime":766.14,"endTime":769.35,"body":"where I feel like I was just"},{"speaker":"Annemie Tonken","startTime":769.35,"endTime":772.56,"body":"kind of, oh, well, it's not a"},{"speaker":"Annemie Tonken","startTime":769.35,"endTime":772.56,"body":"big deal to write the same email"},{"speaker":"Annemie Tonken","startTime":772.56,"endTime":775.5,"body":"that I write to everybody over"},{"speaker":"Annemie Tonken","startTime":772.56,"endTime":775.5,"body":"and over and over again. And it"},{"speaker":"Annemie Tonken","startTime":775.5,"endTime":778.17,"body":"wasn't until I was a little bit"},{"speaker":"Annemie Tonken","startTime":775.5,"endTime":778.17,"body":"further down the road that I"},{"speaker":"Annemie Tonken","startTime":778.2,"endTime":782.76,"body":"started to see the importance of"},{"speaker":"Annemie Tonken","startTime":778.2,"endTime":782.76,"body":"systematizing and automating all"},{"speaker":"Annemie Tonken","startTime":782.76,"endTime":783.39,"body":"that stuff."},{"speaker":"Rick Liston","startTime":783.42,"endTime":785.37,"body":"I wish I could say"},{"speaker":"Rick Liston","startTime":783.42,"endTime":785.37,"body":"I was the same I wish I could"},{"speaker":"Rick Liston","startTime":785.37,"endTime":789.84,"body":"say it was from the get go. Not"},{"speaker":"Rick Liston","startTime":785.37,"endTime":789.84,"body":"the case, though. I also had to"},{"speaker":"Rick Liston","startTime":789.84,"endTime":793.56,"body":"learn the hard way by mistakes,"},{"speaker":"Rick Liston","startTime":789.84,"endTime":793.56,"body":"and just had a had a very"},{"speaker":"Rick Liston","startTime":793.56,"endTime":796.56,"body":"important lesson given to me by"},{"speaker":"Rick Liston","startTime":793.56,"endTime":796.56,"body":"by my daughter, that was just"},{"speaker":"Rick Liston","startTime":796.59,"endTime":799.77,"body":"another night where she's come"},{"speaker":"Rick Liston","startTime":796.59,"endTime":799.77,"body":"home from school. And you know,"},{"speaker":"Rick Liston","startTime":799.77,"endTime":802.56,"body":"she wants to see me she wants to"},{"speaker":"Rick Liston","startTime":799.77,"endTime":802.56,"body":"chat she wants to play. And I'm"},{"speaker":"Rick Liston","startTime":802.56,"endTime":805.23,"body":"there on my phone, you know,"},{"speaker":"Rick Liston","startTime":802.56,"endTime":805.23,"body":"trying to rework a bloody"},{"speaker":"Rick Liston","startTime":805.23,"endTime":808.83,"body":"Instagram caption to say that"},{"speaker":"Rick Liston","startTime":805.23,"endTime":808.83,"body":"this wedding day was, you know,"},{"speaker":"Rick Liston","startTime":808.83,"endTime":812.01,"body":"stunning and in a new and"},{"speaker":"Rick Liston","startTime":808.83,"endTime":812.01,"body":"creative way. And she said,"},{"speaker":"Rick Liston","startTime":812.01,"endTime":817.02,"body":"Daddy, do you love them more"},{"speaker":"Rick Liston","startTime":812.01,"endTime":817.02,"body":"than me? And there's no answer"},{"speaker":"Rick Liston","startTime":817.02,"endTime":820.5,"body":"that I could have given was to"},{"speaker":"Rick Liston","startTime":817.02,"endTime":820.5,"body":"why I'm constantly giving my"},{"speaker":"Rick Liston","startTime":820.5,"endTime":822.75,"body":"time to these clients. So what"},{"speaker":"Rick Liston","startTime":820.5,"endTime":822.75,"body":"is the purpose of this business,"},{"speaker":"Rick Liston","startTime":822.75,"endTime":825.51,"body":"right? Like my life is not to"},{"speaker":"Rick Liston","startTime":822.75,"endTime":825.51,"body":"run this business. The purpose"},{"speaker":"Rick Liston","startTime":825.51,"endTime":828.33,"body":"of this business is to serve the"},{"speaker":"Rick Liston","startTime":825.51,"endTime":828.33,"body":"life that I want to leave. And I"},{"speaker":"Rick Liston","startTime":828.33,"endTime":830.55,"body":"want to be a present Dad, I want"},{"speaker":"Rick Liston","startTime":828.33,"endTime":830.55,"body":"to be a present partner. I want"},{"speaker":"Rick Liston","startTime":830.55,"endTime":832.23,"body":"to have great relationships with"},{"speaker":"Rick Liston","startTime":830.55,"endTime":832.23,"body":"my friends. And I want to be to"},{"speaker":"Rick Liston","startTime":832.23,"endTime":836.01,"body":"look after myself as well. And"},{"speaker":"Rick Liston","startTime":832.23,"endTime":836.01,"body":"so starting with that end in"},{"speaker":"Rick Liston","startTime":836.01,"endTime":841.86,"body":"mind. Right, and you had a great"},{"speaker":"Rick Liston","startTime":836.01,"endTime":841.86,"body":"chat with Kirsten Sweeting, I"},{"speaker":"Rick Liston","startTime":841.86,"endTime":846.9,"body":"think about this as well. So"},{"speaker":"Rick Liston","startTime":841.86,"endTime":846.9,"body":"starting with that, that end in"},{"speaker":"Rick Liston","startTime":846.9,"endTime":849.81,"body":"mind, or eight or so what would"},{"speaker":"Rick Liston","startTime":846.9,"endTime":849.81,"body":"life do I want to live out what"},{"speaker":"Rick Liston","startTime":849.81,"endTime":852.27,"body":"legacy do I want to leave? What"},{"speaker":"Rick Liston","startTime":849.81,"endTime":852.27,"body":"kind of relationships do I want"},{"speaker":"Rick Liston","startTime":852.27,"endTime":854.28,"body":"to have with people to me, I was"},{"speaker":"Rick Liston","startTime":852.27,"endTime":854.28,"body":"actually at a funeral two days"},{"speaker":"Rick Liston","startTime":854.28,"endTime":856.35,"body":"ago. And there's and there's no"},{"speaker":"Rick Liston","startTime":854.28,"endTime":856.35,"body":"better way than then thinking"},{"speaker":"Rick Liston","startTime":856.35,"endTime":858.48,"body":"about that very end, right, as"},{"speaker":"Rick Liston","startTime":856.35,"endTime":858.48,"body":"opposed to just one year from"},{"speaker":"Rick Liston","startTime":858.48,"endTime":863.25,"body":"now. But what I want to have"},{"speaker":"Rick Liston","startTime":858.48,"endTime":863.25,"body":"people say about me, like, what"},{"speaker":"Rick Liston","startTime":863.25,"endTime":867.21,"body":"relationships? Will they"},{"speaker":"Rick Liston","startTime":863.25,"endTime":867.21,"body":"remember, like what the impact"},{"speaker":"Rick Liston","startTime":867.21,"endTime":870.06,"body":"on their lives will will I have"},{"speaker":"Rick Liston","startTime":867.21,"endTime":870.06,"body":"made? And if it's like, Oh, he"},{"speaker":"Rick Liston","startTime":870.06,"endTime":873.96,"body":"didn't have time for me? Because"},{"speaker":"Rick Liston","startTime":870.06,"endTime":873.96,"body":"he was just too busy doing stuff"},{"speaker":"Rick Liston","startTime":873.96,"endTime":876.3,"body":"that could have either easily"},{"speaker":"Rick Liston","startTime":873.96,"endTime":876.3,"body":"been automated or delegated?"},{"speaker":"Rick Liston","startTime":876.3,"endTime":878.55,"body":"Right? Because you spent six"},{"speaker":"Rick Liston","startTime":876.3,"endTime":878.55,"body":"hours a day on his phone getting"},{"speaker":"Rick Liston","startTime":878.55,"endTime":881.67,"body":"served ads, like that's, that's"},{"speaker":"Rick Liston","startTime":878.55,"endTime":881.67,"body":"to me, that is no way to live."},{"speaker":"Rick Liston","startTime":881.67,"endTime":885.12,"body":"Now. We're one precious and"},{"speaker":"Rick Liston","startTime":881.67,"endTime":885.12,"body":"beautiful life, finite amount of"},{"speaker":"Rick Liston","startTime":885.12,"endTime":887.46,"body":"time in which to live it. We"},{"speaker":"Rick Liston","startTime":885.12,"endTime":887.46,"body":"have no idea how long we're"},{"speaker":"Rick Liston","startTime":887.46,"endTime":890.04,"body":"going to have. So I want to make"},{"speaker":"Rick Liston","startTime":887.46,"endTime":890.04,"body":"sure that I'm tenacious about"},{"speaker":"Rick Liston","startTime":890.04,"endTime":893.88,"body":"how I'm spending that time and"},{"speaker":"Rick Liston","startTime":890.04,"endTime":893.88,"body":"kind of went down that pathway"},{"speaker":"Rick Liston","startTime":894.09,"endTime":897.99,"body":"off the back of that incredible"},{"speaker":"Rick Liston","startTime":894.09,"endTime":897.99,"body":"question that that my daughter"},{"speaker":"Rick Liston","startTime":897.99,"endTime":901.47,"body":"asked me and that bet chopping"},{"speaker":"Rick Liston","startTime":897.99,"endTime":901.47,"body":"through straight through to I"},{"speaker":"Rick Liston","startTime":901.47,"endTime":905.1,"body":"guess, okay, yeah, this is my"},{"speaker":"Rick Liston","startTime":901.47,"endTime":905.1,"body":"daughter's questioning if I love"},{"speaker":"Rick Liston","startTime":905.1,"endTime":908.04,"body":"my couples more than her just"},{"speaker":"Rick Liston","startTime":905.1,"endTime":908.04,"body":"needs to change."},{"speaker":"Annemie Tonken","startTime":908.4,"endTime":911.67,"body":"Yeah. Yeah, I"},{"speaker":"Annemie Tonken","startTime":908.4,"endTime":911.67,"body":"mean, seriously like, what a"},{"speaker":"Annemie Tonken","startTime":911.67,"endTime":914.49,"body":"dagger in the heart. But that's"},{"speaker":"Annemie Tonken","startTime":911.67,"endTime":914.49,"body":"amazing that you were able to"},{"speaker":"Annemie Tonken","startTime":914.49,"endTime":919.83,"body":"sort of take that and let that"},{"speaker":"Annemie Tonken","startTime":914.49,"endTime":919.83,"body":"be that turning point. And I'm"},{"speaker":"Annemie Tonken","startTime":919.86,"endTime":923.82,"body":"personally just glad to hear"},{"speaker":"Annemie Tonken","startTime":919.86,"endTime":923.82,"body":"that it's not just me that I'm"},{"speaker":"Annemie Tonken","startTime":923.82,"endTime":927.39,"body":"not the only one who took far"},{"speaker":"Annemie Tonken","startTime":923.82,"endTime":927.39,"body":"too long to kind of come to"},{"speaker":"Annemie Tonken","startTime":927.39,"endTime":931.89,"body":"that. But it is amazing once you"},{"speaker":"Annemie Tonken","startTime":927.39,"endTime":931.89,"body":"start looking for opportunities"},{"speaker":"Annemie Tonken","startTime":931.89,"endTime":936.06,"body":"to outsource and delegate and"},{"speaker":"Annemie Tonken","startTime":931.89,"endTime":936.06,"body":"automate how many opportunities"},{"speaker":"Annemie Tonken","startTime":936.06,"endTime":940.35,"body":"there are. I mean, I think when"},{"speaker":"Annemie Tonken","startTime":936.06,"endTime":940.35,"body":"I first started thinking about"},{"speaker":"Annemie Tonken","startTime":940.65,"endTime":943.8,"body":"automating and delegating, I was"},{"speaker":"Annemie Tonken","startTime":940.65,"endTime":943.8,"body":"like, I just don't have enough"},{"speaker":"Annemie Tonken","startTime":944.34,"endTime":948.18,"body":"tasks out there, you know, that"},{"speaker":"Annemie Tonken","startTime":944.34,"endTime":948.18,"body":"I'm doing that would be"},{"speaker":"Annemie Tonken","startTime":948.18,"endTime":952.35,"body":"suitable. And it took me a while"},{"speaker":"Annemie Tonken","startTime":948.18,"endTime":952.35,"body":"to kind of come to that. So"},{"speaker":"Annemie Tonken","startTime":952.5,"endTime":954.99,"body":"yeah, I'm gonna keep going."},{"speaker":"Annemie Tonken","startTime":952.5,"endTime":954.99,"body":"Yeah,"},{"speaker":"Rick Liston","startTime":955.02,"endTime":956.94,"body":"you wouldn't, you"},{"speaker":"Rick Liston","startTime":955.02,"endTime":956.94,"body":"would not be alone. So that's,"},{"speaker":"Rick Liston","startTime":956.94,"endTime":959.43,"body":"that's just about everybody. And"},{"speaker":"Rick Liston","startTime":956.94,"endTime":959.43,"body":"the thing is, that's because"},{"speaker":"Rick Liston","startTime":959.43,"endTime":962.22,"body":"you've built your business,"},{"speaker":"Rick Liston","startTime":959.43,"endTime":962.22,"body":"doing everything yourself,"},{"speaker":"Rick Liston","startTime":962.22,"endTime":965.4,"body":"right. So you've been amazing at"},{"speaker":"Rick Liston","startTime":962.22,"endTime":965.4,"body":"getting your business to this"},{"speaker":"Rick Liston","startTime":965.4,"endTime":968.67,"body":"point, right. But then at that"},{"speaker":"Rick Liston","startTime":965.4,"endTime":968.67,"body":"point, what got you what got you"},{"speaker":"Rick Liston","startTime":968.67,"endTime":971.25,"body":"there just won't get you to the"},{"speaker":"Rick Liston","startTime":968.67,"endTime":971.25,"body":"next to the next stage. And"},{"speaker":"Rick Liston","startTime":971.25,"endTime":974.52,"body":"that's where you're looking at"},{"speaker":"Rick Liston","startTime":971.25,"endTime":974.52,"body":"now. Okay. Even though it we're"},{"speaker":"Rick Liston","startTime":974.52,"endTime":976.77,"body":"doing everything myself has"},{"speaker":"Rick Liston","startTime":974.52,"endTime":976.77,"body":"allowed me to get to this stage,"},{"speaker":"Rick Liston","startTime":976.8,"endTime":979.74,"body":"I need to start looking at which"},{"speaker":"Rick Liston","startTime":976.8,"endTime":979.74,"body":"parts of my doing just because"},{"speaker":"Rick Liston","startTime":979.74,"endTime":982.5,"body":"at that point, you you've got a"},{"speaker":"Rick Liston","startTime":979.74,"endTime":982.5,"body":"very clear distinction between"},{"speaker":"Rick Liston","startTime":982.68,"endTime":984.6,"body":"priorities of your time, there"},{"speaker":"Rick Liston","startTime":982.68,"endTime":984.6,"body":"are certain things that I'm"},{"speaker":"Rick Liston","startTime":984.6,"endTime":987.51,"body":"going to be doing in my business"},{"speaker":"Rick Liston","startTime":984.6,"endTime":987.51,"body":"that either brings in a lot more"},{"speaker":"Rick Liston","startTime":987.51,"endTime":990.57,"body":"income, or lights me up a hell"},{"speaker":"Rick Liston","startTime":987.51,"endTime":990.57,"body":"of a lot more than these other"},{"speaker":"Rick Liston","startTime":990.57,"endTime":995.22,"body":"things. So if I can be earning,"},{"speaker":"Rick Liston","startTime":990.57,"endTime":995.22,"body":"you know, $500 $1,000 an hour by"},{"speaker":"Rick Liston","startTime":995.22,"endTime":999.3,"body":"doing a shoot, that's where I"},{"speaker":"Rick Liston","startTime":995.22,"endTime":999.3,"body":"need to be spending my time. So"},{"speaker":"Rick Liston","startTime":999.3,"endTime":1001.85,"body":"if I'm limiting the"},{"speaker":"Rick Liston","startTime":999.3,"endTime":1001.85,"body":"opportunities of earning that"},{"speaker":"Rick Liston","startTime":1001.85,"endTime":1006.23,"body":"$500, or whatever it is an hour,"},{"speaker":"Rick Liston","startTime":1001.85,"endTime":1006.23,"body":"because I'm so busy doing tasks"},{"speaker":"Rick Liston","startTime":1006.23,"endTime":1009.29,"body":"that could either be automated"},{"speaker":"Rick Liston","startTime":1006.23,"endTime":1009.29,"body":"or outsourced, then it's costing"},{"speaker":"Rick Liston","startTime":1009.29,"endTime":1012.5,"body":"you, right, it's costing you"},{"speaker":"Rick Liston","startTime":1009.29,"endTime":1012.5,"body":"$1,000 an hour to do a $7.50"},{"speaker":"Rick Liston","startTime":1012.5,"endTime":1014.72,"body":"task. Right. So that's the"},{"speaker":"Rick Liston","startTime":1012.5,"endTime":1014.72,"body":"opportunity cost right there."},{"speaker":"Rick Liston","startTime":1014.75,"endTime":1018.11,"body":"And you're absolutely right,"},{"speaker":"Rick Liston","startTime":1014.75,"endTime":1018.11,"body":"that it does get easier. So once"},{"speaker":"Rick Liston","startTime":1018.17,"endTime":1020.66,"body":"so on that automation front,"},{"speaker":"Rick Liston","startTime":1018.17,"endTime":1020.66,"body":"basically, anytime you're"},{"speaker":"Rick Liston","startTime":1020.66,"endTime":1024.35,"body":"writing an email that you feel"},{"speaker":"Rick Liston","startTime":1020.66,"endTime":1024.35,"body":"like, this could be information"},{"speaker":"Rick Liston","startTime":1024.35,"endTime":1028.13,"body":"that every every one of my"},{"speaker":"Rick Liston","startTime":1024.35,"endTime":1028.13,"body":"clients could benefit from, that"},{"speaker":"Rick Liston","startTime":1028.13,"endTime":1030.8,"body":"goes into an automated sequence"},{"speaker":"Rick Liston","startTime":1028.13,"endTime":1030.8,"body":"that goes into the workflow, you"},{"speaker":"Rick Liston","startTime":1030.8,"endTime":1033.38,"body":"just pick the time before the"},{"speaker":"Rick Liston","startTime":1030.8,"endTime":1033.38,"body":"shoot that that should go out."},{"speaker":"Rick Liston","startTime":1034.04,"endTime":1036.56,"body":"Take the time to write it well."},{"speaker":"Rick Liston","startTime":1034.04,"endTime":1036.56,"body":"And then you don't have to write"},{"speaker":"Rick Liston","startTime":1036.56,"endTime":1040.49,"body":"it again. Okay. And then on the"},{"speaker":"Rick Liston","startTime":1036.56,"endTime":1040.49,"body":"on the delegation front, once"},{"speaker":"Rick Liston","startTime":1040.49,"endTime":1044.33,"body":"you start looking at everything"},{"speaker":"Rick Liston","startTime":1040.49,"endTime":1044.33,"body":"you do in your business in and"},{"speaker":"Rick Liston","startTime":1044.33,"endTime":1048.02,"body":"recognizing that somebody else"},{"speaker":"Rick Liston","startTime":1044.33,"endTime":1048.02,"body":"can help you do this, like it"},{"speaker":"Rick Liston","startTime":1048.02,"endTime":1050.66,"body":"takes, it takes starting with"},{"speaker":"Rick Liston","startTime":1048.02,"endTime":1050.66,"body":"one thing, right and it's like"},{"speaker":"Rick Liston","startTime":1050.66,"endTime":1054.17,"body":"okay, this is working now this"},{"speaker":"Rick Liston","startTime":1050.66,"endTime":1054.17,"body":"is now off my plate. Wow, I"},{"speaker":"Rick Liston","startTime":1054.17,"endTime":1056.9,"body":"don't ever have to do another"},{"speaker":"Rick Liston","startTime":1054.17,"endTime":1056.9,"body":"bank reconciliation in my life"},{"speaker":"Rick Liston","startTime":1056.93,"endTime":1059.99,"body":"because you're looking at it"},{"speaker":"Rick Liston","startTime":1056.93,"endTime":1059.99,"body":"like what why am I spending my"},{"speaker":"Rick Liston","startTime":1059.99,"endTime":1062.27,"body":"finite time on this planet? You"},{"speaker":"Rick Liston","startTime":1059.99,"endTime":1062.27,"body":"know, finding my Adobe"},{"speaker":"Rick Liston","startTime":1062.27,"endTime":1065.42,"body":"subscription receipt, and you"},{"speaker":"Rick Liston","startTime":1062.27,"endTime":1065.42,"body":"know, plugging it every single"},{"speaker":"Rick Liston","startTime":1065.42,"endTime":1069.38,"body":"month plugging it into into my"},{"speaker":"Rick Liston","startTime":1065.42,"endTime":1069.38,"body":"tax records. Once you once you"},{"speaker":"Rick Liston","startTime":1069.38,"endTime":1072.02,"body":"do one, one thing and you're"},{"speaker":"Rick Liston","startTime":1069.38,"endTime":1072.02,"body":"like that's off my plate that's"},{"speaker":"Rick Liston","startTime":1072.02,"endTime":1075.02,"body":"working well, it helps you start"},{"speaker":"Rick Liston","startTime":1072.02,"endTime":1075.02,"body":"looking at the next thing like"},{"speaker":"Rick Liston","startTime":1075.2,"endTime":1077.39,"body":"is this something that is"},{"speaker":"Rick Liston","startTime":1075.2,"endTime":1077.39,"body":"procedural, right? Is this"},{"speaker":"Rick Liston","startTime":1077.39,"endTime":1081.56,"body":"something that is the same"},{"speaker":"Rick Liston","startTime":1077.39,"endTime":1081.56,"body":"process with every shoot, so"},{"speaker":"Rick Liston","startTime":1081.98,"endTime":1084.89,"body":"I've just done my shoot, I've"},{"speaker":"Rick Liston","startTime":1081.98,"endTime":1084.89,"body":"got my photos. Now the process"},{"speaker":"Rick Liston","startTime":1084.89,"endTime":1088.04,"body":"is to edit them. And then I want"},{"speaker":"Rick Liston","startTime":1084.89,"endTime":1088.04,"body":"to put them onto a blog, I want"},{"speaker":"Rick Liston","startTime":1088.04,"endTime":1090.26,"body":"to make a social media posts"},{"speaker":"Rick Liston","startTime":1088.04,"endTime":1090.26,"body":"from them, I want to make social"},{"speaker":"Rick Liston","startTime":1090.26,"endTime":1092.6,"body":"highlight stories, I want to try"},{"speaker":"Rick Liston","startTime":1090.26,"endTime":1092.6,"body":"to look for a real that's"},{"speaker":"Rick Liston","startTime":1092.81,"endTime":1095.81,"body":"trending and put the photos in"},{"speaker":"Rick Liston","startTime":1092.81,"endTime":1095.81,"body":"from from that I need to send"},{"speaker":"Rick Liston","startTime":1095.81,"endTime":1099.56,"body":"the photos to the client I there"},{"speaker":"Rick Liston","startTime":1095.81,"endTime":1099.56,"body":"was a hair makeup artists"},{"speaker":"Rick Liston","startTime":1099.56,"endTime":1102.35,"body":"involved, I'd like to send it to"},{"speaker":"Rick Liston","startTime":1099.56,"endTime":1102.35,"body":"them as well, I need to get the"},{"speaker":"Rick Liston","startTime":1102.38,"endTime":1106.07,"body":"Instagram handle address of that"},{"speaker":"Rick Liston","startTime":1102.38,"endTime":1106.07,"body":"of that vendor of that hair"},{"speaker":"Rick Liston","startTime":1106.07,"endTime":1108.89,"body":"makeup artist. I had a dog too,"},{"speaker":"Rick Liston","startTime":1106.07,"endTime":1108.89,"body":"perhaps a dog groomer because I"},{"speaker":"Rick Liston","startTime":1108.89,"endTime":1112.43,"body":"feel like the Instagram you"},{"speaker":"Rick Liston","startTime":1108.89,"endTime":1112.43,"body":"know, channel of those, those"},{"speaker":"Rick Liston","startTime":1112.43,"endTime":1115.91,"body":"dog groomers actually would be a"},{"speaker":"Rick Liston","startTime":1112.43,"endTime":1115.91,"body":"fantastic place for me to find"},{"speaker":"Rick Liston","startTime":1115.91,"endTime":1117.98,"body":"my target audience as well,"},{"speaker":"Rick Liston","startTime":1115.91,"endTime":1117.98,"body":"because I'm really gonna dog"},{"speaker":"Rick Liston","startTime":1117.98,"endTime":1121.13,"body":"photos or family photos with"},{"speaker":"Rick Liston","startTime":1117.98,"endTime":1121.13,"body":"dogs. So like all these little"},{"speaker":"Rick Liston","startTime":1121.13,"endTime":1124.37,"body":"things, uh, you know, help your"},{"speaker":"Rick Liston","startTime":1121.13,"endTime":1124.37,"body":"business. And typically a you"},{"speaker":"Rick Liston","startTime":1124.37,"endTime":1126.65,"body":"either are doing them yourself,"},{"speaker":"Rick Liston","startTime":1124.37,"endTime":1126.65,"body":"and you're probably not happy"},{"speaker":"Rick Liston","startTime":1126.65,"endTime":1128.24,"body":"about it, because it does take a"},{"speaker":"Rick Liston","startTime":1126.65,"endTime":1128.24,"body":"lot of time. There's other"},{"speaker":"Rick Liston","startTime":1128.24,"endTime":1130.31,"body":"things you'd rather be doing"},{"speaker":"Rick Liston","startTime":1128.24,"endTime":1130.31,"body":"with your life, right, albeit"},{"speaker":"Rick Liston","startTime":1130.31,"endTime":1133.82,"body":"you're not doing it. Because"},{"speaker":"Rick Liston","startTime":1130.31,"endTime":1133.82,"body":"it's pain in the ass. So this is"},{"speaker":"Rick Liston","startTime":1133.85,"endTime":1135.74,"body":"this is the stuff where you're"},{"speaker":"Rick Liston","startTime":1133.85,"endTime":1135.74,"body":"like, alright, let's let's now"},{"speaker":"Rick Liston","startTime":1135.74,"endTime":1138.35,"body":"get somebody else on this. And"},{"speaker":"Rick Liston","startTime":1135.74,"endTime":1138.35,"body":"then when once you do start like"},{"speaker":"Rick Liston","startTime":1138.35,"endTime":1140.63,"body":"recognizing right, this is"},{"speaker":"Rick Liston","startTime":1138.35,"endTime":1140.63,"body":"procedural. Now what would it"},{"speaker":"Rick Liston","startTime":1140.63,"endTime":1143.21,"body":"take to teach somebody to do"},{"speaker":"Rick Liston","startTime":1140.63,"endTime":1143.21,"body":"this? Are there any variances in"},{"speaker":"Rick Liston","startTime":1143.21,"endTime":1144.95,"body":"what I'm doing? So"},{"speaker":"Rick Liston","startTime":1143.21,"endTime":1144.95,"body":"unfortunately, we've got some"},{"speaker":"Rick Liston","startTime":1144.95,"endTime":1148.04,"body":"great software like like loom,"},{"speaker":"Rick Liston","startTime":1144.95,"endTime":1148.04,"body":"which basically you record your"},{"speaker":"Rick Liston","startTime":1148.04,"endTime":1150.47,"body":"screen, you got a little video"},{"speaker":"Rick Liston","startTime":1148.04,"endTime":1150.47,"body":"of yourself in the corner and"},{"speaker":"Rick Liston","startTime":1150.47,"endTime":1152.81,"body":"you can just talk through the"},{"speaker":"Rick Liston","startTime":1150.47,"endTime":1152.81,"body":"process like okay, this is where"},{"speaker":"Rick Liston","startTime":1152.81,"endTime":1157.4,"body":"I go to find the photos from the"},{"speaker":"Rick Liston","startTime":1152.81,"endTime":1157.4,"body":"shoot, I go into my pick time"},{"speaker":"Rick Liston","startTime":1157.4,"endTime":1161.18,"body":"gallery here. And at the top"},{"speaker":"Rick Liston","startTime":1157.4,"endTime":1161.18,"body":"here, these are the highlights."},{"speaker":"Rick Liston","startTime":1161.18,"endTime":1163.28,"body":"So I'm going to, I'm going to"},{"speaker":"Rick Liston","startTime":1161.18,"endTime":1163.28,"body":"make a slideshow from these"},{"speaker":"Rick Liston","startTime":1163.28,"endTime":1166.4,"body":"highlights. So I click this"},{"speaker":"Rick Liston","startTime":1163.28,"endTime":1166.4,"body":"button to make slideshow and now"},{"speaker":"Rick Liston","startTime":1166.4,"endTime":1170.0,"body":"I need to find music that"},{"speaker":"Rick Liston","startTime":1166.4,"endTime":1170.0,"body":"matches the beat and that has,"},{"speaker":"Rick Liston","startTime":1170.03,"endTime":1173.24,"body":"you know, 67 slides. So now I go"},{"speaker":"Rick Liston","startTime":1170.03,"endTime":1173.24,"body":"into my favorites thing and I"},{"speaker":"Rick Liston","startTime":1173.42,"endTime":1177.56,"body":"find the music track that has 67"},{"speaker":"Rick Liston","startTime":1173.42,"endTime":1177.56,"body":"slides. Listen to it. Does that"},{"speaker":"Rick Liston","startTime":1177.56,"endTime":1180.11,"body":"sound ridiculous? Or does that"},{"speaker":"Rick Liston","startTime":1177.56,"endTime":1180.11,"body":"sound possible? Okay, great. I'm"},{"speaker":"Rick Liston","startTime":1180.11,"endTime":1183.41,"body":"gonna use that one. And now I"},{"speaker":"Rick Liston","startTime":1180.11,"endTime":1183.41,"body":"have a slideshow. Okay, so now"},{"speaker":"Rick Liston","startTime":1183.41,"endTime":1185.69,"body":"I've got a slideshow, I've got"},{"speaker":"Rick Liston","startTime":1183.41,"endTime":1185.69,"body":"my gallery. I'd like to make a"},{"speaker":"Rick Liston","startTime":1185.69,"endTime":1189.29,"body":"blog of my page because I'd love"},{"speaker":"Rick Liston","startTime":1185.69,"endTime":1189.29,"body":"all the friends of this"},{"speaker":"Rick Liston","startTime":1189.29,"endTime":1191.9,"body":"particular couple to be going"},{"speaker":"Rick Liston","startTime":1189.29,"endTime":1191.9,"body":"and spending their time on my"},{"speaker":"Rick Liston","startTime":1191.9,"endTime":1194.27,"body":"website so that I'm getting the"},{"speaker":"Rick Liston","startTime":1191.9,"endTime":1194.27,"body":"traffic and then they can see"},{"speaker":"Rick Liston","startTime":1194.3,"endTime":1196.55,"body":"Alright, is this something that"},{"speaker":"Rick Liston","startTime":1194.3,"endTime":1196.55,"body":"I'd like to book for myself that"},{"speaker":"Rick Liston","startTime":1196.55,"endTime":1198.11,"body":"had the contact information"},{"speaker":"Rick Liston","startTime":1196.55,"endTime":1198.11,"body":"there they had the other"},{"speaker":"Rick Liston","startTime":1198.11,"endTime":1201.08,"body":"portfolio so this is the process"},{"speaker":"Rick Liston","startTime":1198.11,"endTime":1201.08,"body":"Now of making a blog, it's"},{"speaker":"Rick Liston","startTime":1201.08,"endTime":1204.11,"body":"entirely achievable once once"},{"speaker":"Rick Liston","startTime":1201.08,"endTime":1204.11,"body":"you start recognizing what"},{"speaker":"Rick Liston","startTime":1204.11,"endTime":1207.35,"body":"things are procedural to"},{"speaker":"Rick Liston","startTime":1204.11,"endTime":1207.35,"body":"delegate to somebody else."},{"speaker":"Annemie Tonken","startTime":1207.8,"endTime":1211.13,"body":"Yeah, and I"},{"speaker":"Annemie Tonken","startTime":1207.8,"endTime":1211.13,"body":"actually like that you kind of"},{"speaker":"Annemie Tonken","startTime":1211.16,"endTime":1215.6,"body":"went all the way down that task,"},{"speaker":"Annemie Tonken","startTime":1211.16,"endTime":1215.6,"body":"rabbit hole, and talked it"},{"speaker":"Annemie Tonken","startTime":1215.6,"endTime":1220.07,"body":"through. Because what's"},{"speaker":"Annemie Tonken","startTime":1215.6,"endTime":1220.07,"body":"impressive there is, you know,"},{"speaker":"Annemie Tonken","startTime":1220.07,"endTime":1224.24,"body":"we all do all of those things."},{"speaker":"Annemie Tonken","startTime":1220.07,"endTime":1224.24,"body":"And we don't even think about"},{"speaker":"Annemie Tonken","startTime":1224.24,"endTime":1227.06,"body":"them, because we're doing them"},{"speaker":"Annemie Tonken","startTime":1224.24,"endTime":1227.06,"body":"over and over again. And, you"},{"speaker":"Annemie Tonken","startTime":1227.06,"endTime":1231.53,"body":"know, we're, we're, it's just"},{"speaker":"Annemie Tonken","startTime":1227.06,"endTime":1231.53,"body":"part of our workflow. But anyone"},{"speaker":"Annemie Tonken","startTime":1231.53,"endTime":1238.1,"body":"who thinks that they, as the"},{"speaker":"Annemie Tonken","startTime":1231.53,"endTime":1238.1,"body":"artist are required to have"},{"speaker":"Annemie Tonken","startTime":1238.1,"endTime":1241.82,"body":"their hands all over every step"},{"speaker":"Annemie Tonken","startTime":1238.1,"endTime":1241.82,"body":"of that business, is basically"},{"speaker":"Annemie Tonken","startTime":1241.82,"endTime":1246.29,"body":"tying a weight around their own"},{"speaker":"Annemie Tonken","startTime":1241.82,"endTime":1246.29,"body":"ankle like that is, it's not"},{"speaker":"Annemie Tonken","startTime":1246.29,"endTime":1251.15,"body":"important that you make your own"},{"speaker":"Annemie Tonken","startTime":1246.29,"endTime":1251.15,"body":"slideshows, pick time, if you're"},{"speaker":"Annemie Tonken","startTime":1251.15,"endTime":1253.91,"body":"going to use a, you know, pick"},{"speaker":"Annemie Tonken","startTime":1251.15,"endTime":1253.91,"body":"time software, which is what I"},{"speaker":"Annemie Tonken","startTime":1253.91,"endTime":1257.03,"body":"use. So what Rick is, is like"},{"speaker":"Annemie Tonken","startTime":1253.91,"endTime":1257.03,"body":"these are that that is a great"},{"speaker":"Annemie Tonken","startTime":1257.03,"endTime":1259.46,"body":"tool. But there are plenty of"},{"speaker":"Annemie Tonken","startTime":1257.03,"endTime":1259.46,"body":"other great tools out there. And"},{"speaker":"Annemie Tonken","startTime":1259.46,"endTime":1263.0,"body":"none of them require you to sort"},{"speaker":"Annemie Tonken","startTime":1259.46,"endTime":1263.0,"body":"of hand make that experience."},{"speaker":"Annemie Tonken","startTime":1263.0,"endTime":1265.46,"body":"Now, if you have a business"},{"speaker":"Annemie Tonken","startTime":1263.0,"endTime":1265.46,"body":"where that's what you sell"},{"speaker":"Annemie Tonken","startTime":1265.46,"endTime":1269.12,"body":"yourself on is that like, your"},{"speaker":"Annemie Tonken","startTime":1265.46,"endTime":1269.12,"body":"hands are on every little bit of"},{"speaker":"Annemie Tonken","startTime":1269.12,"endTime":1272.36,"body":"it, and you hand make your"},{"speaker":"Annemie Tonken","startTime":1269.12,"endTime":1272.36,"body":"albums and you like, you know,"},{"speaker":"Annemie Tonken","startTime":1272.36,"endTime":1276.26,"body":"go and have 100 meetings with"},{"speaker":"Annemie Tonken","startTime":1272.36,"endTime":1276.26,"body":"your clients, great. I'm sure"},{"speaker":"Annemie Tonken","startTime":1276.32,"endTime":1279.62,"body":"that you are charging a million"},{"speaker":"Annemie Tonken","startTime":1276.32,"endTime":1279.62,"body":"dollars a wedding for that, like"},{"speaker":"Annemie Tonken","startTime":1279.62,"endTime":1282.38,"body":"that's what you should be"},{"speaker":"Annemie Tonken","startTime":1279.62,"endTime":1282.38,"body":"charging, you're not because"},{"speaker":"Annemie Tonken","startTime":1282.38,"endTime":1286.46,"body":"that is the piece right time is"},{"speaker":"Annemie Tonken","startTime":1282.38,"endTime":1286.46,"body":"the piece that we can't make,"},{"speaker":"Annemie Tonken","startTime":1286.55,"endTime":1289.19,"body":"you know, we all have the same"},{"speaker":"Annemie Tonken","startTime":1286.55,"endTime":1289.19,"body":"number of hours in a day. So"},{"speaker":"Annemie Tonken","startTime":1289.22,"endTime":1292.43,"body":"when you think about all of"},{"speaker":"Annemie Tonken","startTime":1289.22,"endTime":1292.43,"body":"those steps, and how many of"},{"speaker":"Annemie Tonken","startTime":1292.43,"endTime":1297.83,"body":"them could be outsourced and or"},{"speaker":"Annemie Tonken","startTime":1292.43,"endTime":1297.83,"body":"automated, that's when you start"},{"speaker":"Annemie Tonken","startTime":1297.83,"endTime":1301.91,"body":"to understand that you have a"},{"speaker":"Annemie Tonken","startTime":1297.83,"endTime":1301.91,"body":"huge amount of untapped"},{"speaker":"Annemie Tonken","startTime":1302.72,"endTime":1304.79,"body":"available time in your business."},{"speaker":"Rick Liston","startTime":1305.39,"endTime":1307.79,"body":"That's right. So"},{"speaker":"Rick Liston","startTime":1305.39,"endTime":1307.79,"body":"yeah, a couple of things there."},{"speaker":"Rick Liston","startTime":1307.79,"endTime":1312.65,"body":"So I find it almost amusing"},{"speaker":"Rick Liston","startTime":1307.79,"endTime":1312.65,"body":"sometimes, even for myself when"},{"speaker":"Rick Liston","startTime":1312.65,"endTime":1315.95,"body":"it comes to the things that we"},{"speaker":"Rick Liston","startTime":1312.65,"endTime":1315.95,"body":"allow ourselves to outsource and"},{"speaker":"Rick Liston","startTime":1315.95,"endTime":1320.39,"body":"what we don't, right. So we"},{"speaker":"Rick Liston","startTime":1315.95,"endTime":1320.39,"body":"obviously outsource the hunting,"},{"speaker":"Rick Liston","startTime":1320.39,"endTime":1324.26,"body":"the growing the preparation of"},{"speaker":"Rick Liston","startTime":1320.39,"endTime":1324.26,"body":"our food, we outsource the care"},{"speaker":"Rick Liston","startTime":1324.29,"endTime":1326.93,"body":"of our children, the education"},{"speaker":"Rick Liston","startTime":1324.29,"endTime":1326.93,"body":"of our children, you know, our"},{"speaker":"Rick Liston","startTime":1326.93,"endTime":1329.36,"body":"health to obviously"},{"speaker":"Rick Liston","startTime":1326.93,"endTime":1329.36,"body":"professionals, our haircuts all"},{"speaker":"Rick Liston","startTime":1329.36,"endTime":1332.3,"body":"these things, right? But we draw"},{"speaker":"Rick Liston","startTime":1329.36,"endTime":1332.3,"body":"the line at our social media and"},{"speaker":"Rick Liston","startTime":1332.3,"endTime":1336.71,"body":"making slideshows. I'm going to"},{"speaker":"Rick Liston","startTime":1332.3,"endTime":1336.71,"body":"outsource the care of my"},{"speaker":"Rick Liston","startTime":1336.71,"endTime":1342.05,"body":"children. But I have to make my"},{"speaker":"Rick Liston","startTime":1336.71,"endTime":1342.05,"body":"own slideshows. Right? And so"},{"speaker":"Rick Liston","startTime":1342.77,"endTime":1345.02,"body":"when you're talking about"},{"speaker":"Rick Liston","startTime":1342.77,"endTime":1345.02,"body":"obviously, you know, my"},{"speaker":"Rick Liston","startTime":1345.02,"endTime":1347.75,"body":"business, I do everything"},{"speaker":"Rick Liston","startTime":1345.02,"endTime":1347.75,"body":"myself, I can make all these"},{"speaker":"Rick Liston","startTime":1347.75,"endTime":1349.85,"body":"things. And that's the service I"},{"speaker":"Rick Liston","startTime":1347.75,"endTime":1349.85,"body":"provide. And I have the 100"},{"speaker":"Rick Liston","startTime":1349.88,"endTime":1352.52,"body":"meetings, I was the same."},{"speaker":"Rick Liston","startTime":1349.88,"endTime":1352.52,"body":"Alright, until I asked myself"},{"speaker":"Rick Liston","startTime":1352.52,"endTime":1354.41,"body":"the question, what would my"},{"speaker":"Rick Liston","startTime":1352.52,"endTime":1354.41,"body":"business look like? If I didn't?"},{"speaker":"Rick Liston","startTime":1354.44,"endTime":1357.68,"body":"What would my life look like?"},{"speaker":"Rick Liston","startTime":1354.44,"endTime":1357.68,"body":"What you know, am I put on this"},{"speaker":"Rick Liston","startTime":1357.68,"endTime":1361.25,"body":"planet to be a wedding"},{"speaker":"Rick Liston","startTime":1357.68,"endTime":1361.25,"body":"photographer to spend my time"},{"speaker":"Rick Liston","startTime":1361.25,"endTime":1364.85,"body":"this planet in these meetings,"},{"speaker":"Rick Liston","startTime":1361.25,"endTime":1364.85,"body":"or to live it the way that I"},{"speaker":"Rick Liston","startTime":1364.85,"endTime":1368.33,"body":"want to live? Right to be part"},{"speaker":"Rick Liston","startTime":1364.85,"endTime":1368.33,"body":"of the natural world to have"},{"speaker":"Rick Liston","startTime":1368.33,"endTime":1371.78,"body":"great human connections with the"},{"speaker":"Rick Liston","startTime":1368.33,"endTime":1371.78,"body":"people that I love the most? And"},{"speaker":"Rick Liston","startTime":1372.56,"endTime":1375.29,"body":"then I was like, Okay, what will"},{"speaker":"Rick Liston","startTime":1372.56,"endTime":1375.29,"body":"my business look like if I"},{"speaker":"Rick Liston","startTime":1375.29,"endTime":1377.33,"body":"didn't do these things? And it"},{"speaker":"Rick Liston","startTime":1375.29,"endTime":1377.33,"body":"was even little things like,"},{"speaker":"Rick Liston","startTime":1377.33,"endTime":1381.32,"body":"like making the USB boxes. And"},{"speaker":"Rick Liston","startTime":1377.33,"endTime":1381.32,"body":"so it's like something I'd"},{"speaker":"Rick Liston","startTime":1381.32,"endTime":1383.99,"body":"always done. And then I was just"},{"speaker":"Rick Liston","startTime":1381.32,"endTime":1383.99,"body":"like, doing going through this"},{"speaker":"Rick Liston","startTime":1383.99,"endTime":1386.99,"body":"process makes you question"},{"speaker":"Rick Liston","startTime":1383.99,"endTime":1386.99,"body":"almost everything where you are"},{"speaker":"Rick Liston","startTime":1386.99,"endTime":1389.15,"body":"spending your time in your"},{"speaker":"Rick Liston","startTime":1386.99,"endTime":1389.15,"body":"business and what what would my"},{"speaker":"Rick Liston","startTime":1389.15,"endTime":1391.28,"body":"business look like, if I didn't"},{"speaker":"Rick Liston","startTime":1389.15,"endTime":1391.28,"body":"do this what I stopped getting"},{"speaker":"Rick Liston","startTime":1391.28,"endTime":1395.81,"body":"leads would people stop paying"},{"speaker":"Rick Liston","startTime":1391.28,"endTime":1395.81,"body":"me for my services, if I if I"},{"speaker":"Rick Liston","startTime":1395.84,"endTime":1399.17,"body":"because I hated making those"},{"speaker":"Rick Liston","startTime":1395.84,"endTime":1399.17,"body":"little USB boxes, it was because"},{"speaker":"Rick Liston","startTime":1399.17,"endTime":1401.36,"body":"I shoot a lot, right? They'll"},{"speaker":"Rick Liston","startTime":1399.17,"endTime":1401.36,"body":"just pile up and I put it off"},{"speaker":"Rick Liston","startTime":1401.36,"endTime":1403.07,"body":"and then like, oh my god,"},{"speaker":"Rick Liston","startTime":1401.36,"endTime":1403.07,"body":"today's the day, I gotta make"},{"speaker":"Rick Liston","startTime":1403.07,"endTime":1405.38,"body":"all those handwritten cards"},{"speaker":"Rick Liston","startTime":1403.07,"endTime":1405.38,"body":"gotta make the wrapping. I"},{"speaker":"Rick Liston","startTime":1405.38,"endTime":1408.98,"body":"gotta, you know, all these"},{"speaker":"Rick Liston","startTime":1405.38,"endTime":1408.98,"body":"different design, even just"},{"speaker":"Rick Liston","startTime":1408.98,"endTime":1411.11,"body":"taking it down to the post"},{"speaker":"Rick Liston","startTime":1408.98,"endTime":1411.11,"body":"office writing all the addresses"},{"speaker":"Rick Liston","startTime":1411.11,"endTime":1413.72,"body":"out, it just seemed like a"},{"speaker":"Rick Liston","startTime":1411.11,"endTime":1413.72,"body":"really bad use of my time. And I"},{"speaker":"Rick Liston","startTime":1413.72,"endTime":1415.52,"body":"was like, Okay, if I just"},{"speaker":"Rick Liston","startTime":1413.72,"endTime":1415.52,"body":"stopped doing this, and then"},{"speaker":"Rick Liston","startTime":1415.52,"endTime":1419.96,"body":"instead had a an automated"},{"speaker":"Rick Liston","startTime":1415.52,"endTime":1419.96,"body":"basically, I picked out like a"},{"speaker":"Rick Liston","startTime":1419.96,"endTime":1422.84,"body":"sales automation. They said,"},{"speaker":"Rick Liston","startTime":1419.96,"endTime":1422.84,"body":"Hey, here's $150 print credit."},{"speaker":"Rick Liston","startTime":1422.99,"endTime":1426.77,"body":"You can use it to order a USB"},{"speaker":"Rick Liston","startTime":1422.99,"endTime":1426.77,"body":"box if you'd like. Or you can"},{"speaker":"Rick Liston","startTime":1426.77,"endTime":1428.87,"body":"make that investment decision"},{"speaker":"Rick Liston","startTime":1426.77,"endTime":1428.87,"body":"yourself and spend it on"},{"speaker":"Rick Liston","startTime":1428.87,"endTime":1431.12,"body":"absolutely anything else you"},{"speaker":"Rick Liston","startTime":1428.87,"endTime":1431.12,"body":"like. And guess what? Nobody"},{"speaker":"Rick Liston","startTime":1431.12,"endTime":1433.97,"body":"orders the USB box. Yeah, they"},{"speaker":"Rick Liston","startTime":1431.12,"endTime":1433.97,"body":"much prefer something something"},{"speaker":"Rick Liston","startTime":1433.97,"endTime":1437.57,"body":"else. And like I'm still showing"},{"speaker":"Rick Liston","startTime":1433.97,"endTime":1437.57,"body":"up on the on the day providing a"},{"speaker":"Rick Liston","startTime":1437.57,"endTime":1440.45,"body":"great experience. Like nobody's"},{"speaker":"Rick Liston","startTime":1437.57,"endTime":1440.45,"body":"was judging me on that USB box"},{"speaker":"Rick Liston","startTime":1440.45,"endTime":1444.2,"body":"afterwards, right? It's the"},{"speaker":"Rick Liston","startTime":1440.45,"endTime":1444.2,"body":"penguin for wedding photos. And"},{"speaker":"Rick Liston","startTime":1444.83,"endTime":1447.08,"body":"they had an amazing time"},{"speaker":"Rick Liston","startTime":1444.83,"endTime":1447.08,"body":"experience with me on the day"},{"speaker":"Rick Liston","startTime":1447.11,"endTime":1450.08,"body":"because even the lead up to the"},{"speaker":"Rick Liston","startTime":1447.11,"endTime":1450.08,"body":"day, because my client journey"},{"speaker":"Rick Liston","startTime":1450.08,"endTime":1453.05,"body":"is impeccable. And I don't mind"},{"speaker":"Rick Liston","startTime":1450.08,"endTime":1453.05,"body":"saying that. It really is it"},{"speaker":"Rick Liston","startTime":1453.05,"endTime":1456.59,"body":"really something good. They feel"},{"speaker":"Rick Liston","startTime":1453.05,"endTime":1456.59,"body":"so prepared on the on the day."},{"speaker":"Rick Liston","startTime":1456.62,"endTime":1458.57,"body":"And I'm prepared on the day"},{"speaker":"Rick Liston","startTime":1456.62,"endTime":1458.57,"body":"because I have so much"},{"speaker":"Rick Liston","startTime":1458.57,"endTime":1460.7,"body":"information about them that are"},{"speaker":"Rick Liston","startTime":1458.57,"endTime":1460.7,"body":"turned up and they have an"},{"speaker":"Rick Liston","startTime":1460.7,"endTime":1462.74,"body":"incredible experience. So"},{"speaker":"Rick Liston","startTime":1460.7,"endTime":1462.74,"body":"they've decided that they're"},{"speaker":"Rick Liston","startTime":1462.74,"endTime":1464.99,"body":"raving fans before I've even"},{"speaker":"Rick Liston","startTime":1462.74,"endTime":1464.99,"body":"taken a single photo before"},{"speaker":"Rick Liston","startTime":1464.99,"endTime":1467.3,"body":"they've seen a single photo."},{"speaker":"Rick Liston","startTime":1464.99,"endTime":1467.3,"body":"Everyone the bridal party knows"},{"speaker":"Rick Liston","startTime":1467.3,"endTime":1469.94,"body":"about it when I walk into that"},{"speaker":"Rick Liston","startTime":1467.3,"endTime":1469.94,"body":"into that room. They're raving"},{"speaker":"Rick Liston","startTime":1469.94,"endTime":1475.46,"body":"fans, and that's thanks to the"},{"speaker":"Rick Liston","startTime":1469.94,"endTime":1475.46,"body":"automation beforehand. So so"},{"speaker":"Rick Liston","startTime":1476.15,"endTime":1479.84,"body":"it's not relied on in person"},{"speaker":"Rick Liston","startTime":1476.15,"endTime":1479.84,"body":"meetings, right? So for me, I"},{"speaker":"Rick Liston","startTime":1479.84,"endTime":1484.01,"body":"was just doing my five of those"},{"speaker":"Rick Liston","startTime":1479.84,"endTime":1484.01,"body":"a week and I was in person"},{"speaker":"Rick Liston","startTime":1484.01,"endTime":1486.32,"body":"meetings instead of being at"},{"speaker":"Rick Liston","startTime":1484.01,"endTime":1486.32,"body":"home when my daughter is coming"},{"speaker":"Rick Liston","startTime":1486.32,"endTime":1489.11,"body":"home from school, or having a"},{"speaker":"Rick Liston","startTime":1486.32,"endTime":1489.11,"body":"glass of wine with my wife and"},{"speaker":"Rick Liston","startTime":1489.11,"endTime":1491.69,"body":"all that right what would what"},{"speaker":"Rick Liston","startTime":1489.11,"endTime":1491.69,"body":"would my business look like if I"},{"speaker":"Rick Liston","startTime":1491.69,"endTime":1494.48,"body":"didn't have these? If I just"},{"speaker":"Rick Liston","startTime":1491.69,"endTime":1494.48,"body":"take out this little paragraph"},{"speaker":"Rick Liston","startTime":1494.66,"endTime":1497.03,"body":"on my lead response that says"},{"speaker":"Rick Liston","startTime":1494.66,"endTime":1497.03,"body":"you know book in a meeting with"},{"speaker":"Rick Liston","startTime":1497.03,"endTime":1499.97,"body":"me here and just change that to"},{"speaker":"Rick Liston","startTime":1497.03,"endTime":1499.97,"body":"if you'd like to look this in"},{"speaker":"Rick Liston","startTime":1500.0,"endTime":1504.59,"body":"here's the here's the quote. And"},{"speaker":"Rick Liston","startTime":1500.0,"endTime":1504.59,"body":"you know what, it was actually a"},{"speaker":"Rick Liston","startTime":1504.59,"endTime":1507.08,"body":"hell of a lot more efficient,"},{"speaker":"Rick Liston","startTime":1504.59,"endTime":1507.08,"body":"because any questions that they"},{"speaker":"Rick Liston","startTime":1507.08,"endTime":1509.9,"body":"have, these are things that I"},{"speaker":"Rick Liston","startTime":1507.08,"endTime":1509.9,"body":"could answer either in that"},{"speaker":"Rick Liston","startTime":1509.9,"endTime":1512.06,"body":"initial late response or later"},{"speaker":"Rick Liston","startTime":1509.9,"endTime":1512.06,"body":"in that journey,"},{"speaker":"Annemie Tonken","startTime":1512.45,"endTime":1517.34,"body":"there is a fair"},{"speaker":"Annemie Tonken","startTime":1512.45,"endTime":1517.34,"body":"amount of ego that we like to"},{"speaker":"Annemie Tonken","startTime":1517.34,"endTime":1522.32,"body":"tell ourselves is us trying to"},{"speaker":"Annemie Tonken","startTime":1517.34,"endTime":1522.32,"body":"care for our clients. And I"},{"speaker":"Annemie Tonken","startTime":1522.32,"endTime":1525.89,"body":"really do encourage people"},{"speaker":"Annemie Tonken","startTime":1522.32,"endTime":1525.89,"body":"again, and again, to look at"},{"speaker":"Annemie Tonken","startTime":1525.89,"endTime":1529.94,"body":"their client journey from the"},{"speaker":"Annemie Tonken","startTime":1525.89,"endTime":1529.94,"body":"very first contact, where they"},{"speaker":"Annemie Tonken","startTime":1529.94,"endTime":1534.53,"body":"find you all the way to the very"},{"speaker":"Annemie Tonken","startTime":1529.94,"endTime":1534.53,"body":"end, and ask, what is it that"},{"speaker":"Annemie Tonken","startTime":1534.53,"endTime":1540.2,"body":"you are providing that only you"},{"speaker":"Annemie Tonken","startTime":1534.53,"endTime":1540.2,"body":"can provide, in order to provide"},{"speaker":"Annemie Tonken","startTime":1540.2,"endTime":1543.86,"body":"that good experience for your"},{"speaker":"Annemie Tonken","startTime":1540.2,"endTime":1543.86,"body":"clients. And it's fewer, it's"},{"speaker":"Annemie Tonken","startTime":1543.86,"endTime":1547.79,"body":"fewer pieces of the puzzle than"},{"speaker":"Annemie Tonken","startTime":1543.86,"endTime":1547.79,"body":"most of us would like to think."},{"speaker":"Annemie Tonken","startTime":1548.45,"endTime":1552.53,"body":"But again, that freedom that"},{"speaker":"Annemie Tonken","startTime":1548.45,"endTime":1552.53,"body":"that comes, when you sort of"},{"speaker":"Annemie Tonken","startTime":1552.56,"endTime":1556.7,"body":"embrace that is pretty"},{"speaker":"Annemie Tonken","startTime":1552.56,"endTime":1556.7,"body":"incredible, I would love to talk"},{"speaker":"Annemie Tonken","startTime":1556.73,"endTime":1558.35,"body":"about your business."},{"speaker":"Rick Liston","startTime":1559.43,"endTime":1563.15,"body":"So we have a"},{"speaker":"Rick Liston","startTime":1559.43,"endTime":1563.15,"body":"service that provides virtual"},{"speaker":"Rick Liston","startTime":1563.15,"endTime":1567.41,"body":"assistants that help kind of"},{"speaker":"Rick Liston","startTime":1563.15,"endTime":1567.41,"body":"burn out photographers sort of"},{"speaker":"Rick Liston","startTime":1567.41,"endTime":1569.9,"body":"helps them achieve, I guess,"},{"speaker":"Rick Liston","startTime":1567.41,"endTime":1569.9,"body":"their greatest purpose. So if"},{"speaker":"Rick Liston","startTime":1569.9,"endTime":1574.94,"body":"you've decided that your purpose"},{"speaker":"Rick Liston","startTime":1569.9,"endTime":1574.94,"body":"is not wasting your time doing"},{"speaker":"Rick Liston","startTime":1574.94,"endTime":1578.72,"body":"procedural tasks, then that's"},{"speaker":"Rick Liston","startTime":1574.94,"endTime":1578.72,"body":"what we are here to do. And for"},{"speaker":"Rick Liston","startTime":1578.72,"endTime":1581.84,"body":"me, the benefit is not just"},{"speaker":"Rick Liston","startTime":1578.72,"endTime":1581.84,"body":"improving your quality of life,"},{"speaker":"Rick Liston","startTime":1581.84,"endTime":1583.94,"body":"but the quality of life of your"},{"speaker":"Rick Liston","startTime":1581.84,"endTime":1583.94,"body":"virtual assistant as well,"},{"speaker":"Rick Liston","startTime":1583.94,"endTime":1587.33,"body":"because they love this job. It's"},{"speaker":"Rick Liston","startTime":1583.94,"endTime":1587.33,"body":"so great to see it and hear it"},{"speaker":"Rick Liston","startTime":1587.33,"endTime":1589.43,"body":"from so many photographers that"},{"speaker":"Rick Liston","startTime":1587.33,"endTime":1589.43,"body":"come back, like I didn't"},{"speaker":"Rick Liston","startTime":1589.43,"endTime":1591.71,"body":"understand how amazing I would"},{"speaker":"Rick Liston","startTime":1589.43,"endTime":1591.71,"body":"feel from the gratitude that"},{"speaker":"Rick Liston","startTime":1591.71,"endTime":1597.05,"body":"they have for working with me,"},{"speaker":"Rick Liston","startTime":1591.71,"endTime":1597.05,"body":"which is a nice benefit of going"},{"speaker":"Rick Liston","startTime":1597.05,"endTime":1600.44,"body":"down that path as well. So yeah,"},{"speaker":"Rick Liston","startTime":1597.05,"endTime":1600.44,"body":"we provide, we provide VAs and"},{"speaker":"Rick Liston","startTime":1600.44,"endTime":1603.74,"body":"it started just with my own with"},{"speaker":"Rick Liston","startTime":1600.44,"endTime":1603.74,"body":"my own virtual assistant. And I"},{"speaker":"Rick Liston","startTime":1603.74,"endTime":1607.4,"body":"was looking at all the resources"},{"speaker":"Rick Liston","startTime":1603.74,"endTime":1607.4,"body":"that I'd provided in order for"},{"speaker":"Rick Liston","startTime":1607.4,"endTime":1610.64,"body":"my VA to help me and I realized"},{"speaker":"Rick Liston","startTime":1607.4,"endTime":1610.64,"body":"well, with like, the things that"},{"speaker":"Rick Liston","startTime":1610.64,"endTime":1612.77,"body":"they're doing, like the resource"},{"speaker":"Rick Liston","startTime":1610.64,"endTime":1612.77,"body":"hub we've we've got right now"},{"speaker":"Rick Liston","startTime":1612.77,"endTime":1615.68,"body":"that are operating procedures of"},{"speaker":"Rick Liston","startTime":1612.77,"endTime":1615.68,"body":"how to do all these things. And"},{"speaker":"Rick Liston","startTime":1615.68,"endTime":1618.02,"body":"there is a barrier to obviously"},{"speaker":"Rick Liston","startTime":1615.68,"endTime":1618.02,"body":"creating all of these operating"},{"speaker":"Rick Liston","startTime":1618.02,"endTime":1621.17,"body":"procedures and training a"},{"speaker":"Rick Liston","startTime":1618.02,"endTime":1621.17,"body":"virtual assistant and how to run"},{"speaker":"Rick Liston","startTime":1621.17,"endTime":1623.66,"body":"your business, I realized it"},{"speaker":"Rick Liston","startTime":1621.17,"endTime":1623.66,"body":"already kind of done all those"},{"speaker":"Rick Liston","startTime":1623.66,"endTime":1626.6,"body":"hard yards there. So if we were"},{"speaker":"Rick Liston","startTime":1623.66,"endTime":1626.6,"body":"to and COVID was actually a"},{"speaker":"Rick Liston","startTime":1626.6,"endTime":1629.57,"body":"blessing for us, because this"},{"speaker":"Rick Liston","startTime":1626.6,"endTime":1629.57,"body":"gave us the opportunity to have"},{"speaker":"Rick Liston","startTime":1629.57,"endTime":1633.92,"body":"the time that we needed. Even"},{"speaker":"Rick Liston","startTime":1629.57,"endTime":1633.92,"body":"just the neural pathways the we"},{"speaker":"Rick Liston","startTime":1633.92,"endTime":1637.67,"body":"needed to be breaking from the"},{"speaker":"Rick Liston","startTime":1633.92,"endTime":1637.67,"body":"routine of shooting to like,"},{"speaker":"Rick Liston","startTime":1637.7,"endTime":1641.54,"body":"alright, what, what else can we"},{"speaker":"Rick Liston","startTime":1637.7,"endTime":1641.54,"body":"look at here and realize that"},{"speaker":"Rick Liston","startTime":1641.54,"endTime":1644.72,"body":"yeah, it was it was it was a"},{"speaker":"Rick Liston","startTime":1641.54,"endTime":1644.72,"body":"replicable process, so that we"},{"speaker":"Rick Liston","startTime":1644.72,"endTime":1647.39,"body":"could handle the recruiting and"},{"speaker":"Rick Liston","startTime":1644.72,"endTime":1647.39,"body":"training of virtual assistants,"},{"speaker":"Rick Liston","startTime":1647.63,"endTime":1651.95,"body":"on how to serve photographers,"},{"speaker":"Rick Liston","startTime":1647.63,"endTime":1651.95,"body":"and help them live their wild"},{"speaker":"Rick Liston","startTime":1651.95,"endTime":1654.2,"body":"and beautiful life, the way they"},{"speaker":"Rick Liston","startTime":1651.95,"endTime":1654.2,"body":"want to the way they want to"},{"speaker":"Rick Liston","startTime":1654.2,"endTime":1656.24,"body":"live it. And so that's, that's"},{"speaker":"Rick Liston","startTime":1654.2,"endTime":1656.24,"body":"what we provide."},{"speaker":"Annemie Tonken","startTime":1657.08,"endTime":1660.65,"body":"That's amazing."},{"speaker":"Annemie Tonken","startTime":1657.08,"endTime":1660.65,"body":"And how many VAs Do you now"},{"speaker":"Annemie Tonken","startTime":1660.65,"endTime":1663.98,"body":"have, as part of your team,"},{"speaker":"Annemie Tonken","startTime":1660.65,"endTime":1663.98,"body":"nearly"},{"speaker":"Rick Liston","startTime":1663.98,"endTime":1669.2,"body":"50. So I think so"},{"speaker":"Rick Liston","startTime":1663.98,"endTime":1669.2,"body":"4047, or something, and I've got"},{"speaker":"Rick Liston","startTime":1669.2,"endTime":1672.29,"body":"a plan to get to 150. That's,"},{"speaker":"Rick Liston","startTime":1669.2,"endTime":1672.29,"body":"that's the plan. So I'm heading"},{"speaker":"Rick Liston","startTime":1672.29,"endTime":1675.89,"body":"over to the Philippines in in"},{"speaker":"Rick Liston","startTime":1672.29,"endTime":1675.89,"body":"May as well for big team"},{"speaker":"Rick Liston","startTime":1675.89,"endTime":1679.43,"body":"building day. And it's a, it's"},{"speaker":"Rick Liston","startTime":1675.89,"endTime":1679.43,"body":"probably the most fulfilled, I"},{"speaker":"Rick Liston","startTime":1679.43,"endTime":1682.94,"body":"feel in in my life outside of my"},{"speaker":"Rick Liston","startTime":1679.43,"endTime":1682.94,"body":"family, when we will get to go"},{"speaker":"Rick Liston","startTime":1682.94,"endTime":1683.72,"body":"and hang out over there."},{"speaker":"Annemie Tonken","startTime":1684.98,"endTime":1689.81,"body":"So talk to me a"},{"speaker":"Annemie Tonken","startTime":1684.98,"endTime":1689.81,"body":"little bit about how your team"},{"speaker":"Annemie Tonken","startTime":1689.84,"endTime":1694.82,"body":"is trained, and then how"},{"speaker":"Annemie Tonken","startTime":1689.84,"endTime":1694.82,"body":"photographers who start working"},{"speaker":"Annemie Tonken","startTime":1694.82,"endTime":1699.35,"body":"with you sort of make that leap"},{"speaker":"Annemie Tonken","startTime":1694.82,"endTime":1699.35,"body":"because I think that that first"},{"speaker":"Annemie Tonken","startTime":1699.38,"endTime":1703.94,"body":"time hiring someone which a VA,"},{"speaker":"Annemie Tonken","startTime":1699.38,"endTime":1703.94,"body":"you know, it's it's different"},{"speaker":"Annemie Tonken","startTime":1703.94,"endTime":1708.41,"body":"from hiring an accountant, or"},{"speaker":"Annemie Tonken","startTime":1703.94,"endTime":1708.41,"body":"having even an editor who just"},{"speaker":"Annemie Tonken","startTime":1708.41,"endTime":1712.22,"body":"does one slice of your business"},{"speaker":"Annemie Tonken","startTime":1708.41,"endTime":1712.22,"body":"like your bookkeeper or your"},{"speaker":"Annemie Tonken","startTime":1712.22,"endTime":1716.45,"body":"accountant takes care of the"},{"speaker":"Annemie Tonken","startTime":1712.22,"endTime":1716.45,"body":"numbers, and your editor just"},{"speaker":"Annemie Tonken","startTime":1716.48,"endTime":1720.86,"body":"does photos. But a VA really"},{"speaker":"Annemie Tonken","startTime":1716.48,"endTime":1720.86,"body":"touches a lot of different or"},{"speaker":"Annemie Tonken","startTime":1720.86,"endTime":1723.95,"body":"can touch a lot of different"},{"speaker":"Annemie Tonken","startTime":1720.86,"endTime":1723.95,"body":"parts of your business. And as"},{"speaker":"Annemie Tonken","startTime":1723.95,"endTime":1726.41,"body":"we've been talking about that"},{"speaker":"Annemie Tonken","startTime":1723.95,"endTime":1726.41,"body":"can be tricky. So I feel like"},{"speaker":"Annemie Tonken","startTime":1726.41,"endTime":1730.34,"body":"there's almost a growth curve, a"},{"speaker":"Annemie Tonken","startTime":1726.41,"endTime":1730.34,"body":"learning curve, certainly to"},{"speaker":"Annemie Tonken","startTime":1730.34,"endTime":1732.14,"body":"working well with an assistant."},{"speaker":"Rick Liston","startTime":1733.16,"endTime":1736.46,"body":"Yep, so on our"},{"speaker":"Rick Liston","startTime":1733.16,"endTime":1736.46,"body":"side, it starts with knowing I"},{"speaker":"Rick Liston","startTime":1736.46,"endTime":1739.58,"body":"guess a little bit about your"},{"speaker":"Rick Liston","startTime":1736.46,"endTime":1739.58,"body":"business. So just the form that"},{"speaker":"Rick Liston","startTime":1739.58,"endTime":1741.95,"body":"we have on our site, when you"},{"speaker":"Rick Liston","startTime":1739.58,"endTime":1741.95,"body":"want to first express an"},{"speaker":"Rick Liston","startTime":1741.95,"endTime":1744.77,"body":"interest in getting a virtual"},{"speaker":"Rick Liston","startTime":1741.95,"endTime":1744.77,"body":"assistant, just finding out what"},{"speaker":"Rick Liston","startTime":1745.04,"endTime":1748.88,"body":"what website platform you're on"},{"speaker":"Rick Liston","startTime":1745.04,"endTime":1748.88,"body":"what CRM you use, whether it be"},{"speaker":"Rick Liston","startTime":1748.88,"endTime":1751.76,"body":"any other software so we have"},{"speaker":"Rick Liston","startTime":1748.88,"endTime":1751.76,"body":"obviously operating procedures"},{"speaker":"Rick Liston","startTime":1751.76,"endTime":1755.06,"body":"for all different websites, all"},{"speaker":"Rick Liston","startTime":1751.76,"endTime":1755.06,"body":"different gallery software that"},{"speaker":"Rick Liston","startTime":1755.06,"endTime":1757.91,"body":"you're using the the all the"},{"speaker":"Rick Liston","startTime":1755.06,"endTime":1757.91,"body":"different CRMs. So then once we"},{"speaker":"Rick Liston","startTime":1757.91,"endTime":1760.58,"body":"know that and it comes to them"},{"speaker":"Rick Liston","startTime":1757.91,"endTime":1760.58,"body":"recruiting and training your"},{"speaker":"Rick Liston","startTime":1760.58,"endTime":1763.7,"body":"virtual assistant, also also, I"},{"speaker":"Rick Liston","startTime":1760.58,"endTime":1763.7,"body":"guess the the main tasks that"},{"speaker":"Rick Liston","startTime":1763.7,"endTime":1766.76,"body":"you are looking to outsource,"},{"speaker":"Rick Liston","startTime":1763.7,"endTime":1766.76,"body":"then we know Okay, so this is"},{"speaker":"Rick Liston","startTime":1766.79,"endTime":1769.28,"body":"these are the operating"},{"speaker":"Rick Liston","startTime":1766.79,"endTime":1769.28,"body":"procedures, these are the"},{"speaker":"Rick Liston","startTime":1769.28,"endTime":1771.56,"body":"resources we can train these VAs"},{"speaker":"Rick Liston","startTime":1769.28,"endTime":1771.56,"body":"on so that when they're coming"},{"speaker":"Rick Liston","startTime":1771.56,"endTime":1774.8,"body":"to you, great, I'm familiar and"},{"speaker":"Rick Liston","startTime":1771.56,"endTime":1774.8,"body":"using HoneyBook and using pick"},{"speaker":"Rick Liston","startTime":1774.8,"endTime":1779.42,"body":"time. This is not the first time"},{"speaker":"Rick Liston","startTime":1774.8,"endTime":1779.42,"body":"that that we'll be using this so"},{"speaker":"Rick Liston","startTime":1779.42,"endTime":1782.03,"body":"you don't need to show me right"},{"speaker":"Rick Liston","startTime":1779.42,"endTime":1782.03,"body":"this is this is the dashboard."},{"speaker":"Rick Liston","startTime":1782.03,"endTime":1784.55,"body":"This is you know when leads come"},{"speaker":"Rick Liston","startTime":1782.03,"endTime":1784.55,"body":"in. And then when it comes to"},{"speaker":"Rick Liston","startTime":1784.55,"endTime":1788.12,"body":"obviously your website back end"},{"speaker":"Rick Liston","startTime":1784.55,"endTime":1788.12,"body":"as well. We're on WordPress"},{"speaker":"Rick Liston","startTime":1788.63,"endTime":1791.45,"body":"platform. So this is how to"},{"speaker":"Rick Liston","startTime":1788.63,"endTime":1791.45,"body":"create a blog. So all that all"},{"speaker":"Rick Liston","startTime":1791.45,"endTime":1794.84,"body":"those moving parts, basically"},{"speaker":"Rick Liston","startTime":1791.45,"endTime":1794.84,"body":"your CRM, your gallery,"},{"speaker":"Rick Liston","startTime":1794.84,"endTime":1797.63,"body":"software, your website,"},{"speaker":"Rick Liston","startTime":1794.84,"endTime":1797.63,"body":"operating those things"},{"speaker":"Rick Liston","startTime":1797.66,"endTime":1800.87,"body":"seamlessly and then obviously"},{"speaker":"Rick Liston","startTime":1797.66,"endTime":1800.87,"body":"you know Gotta focus on"},{"speaker":"Rick Liston","startTime":1800.87,"endTime":1803.3,"body":"Pinterest or something like"},{"speaker":"Rick Liston","startTime":1800.87,"endTime":1803.3,"body":"that. Or another particular"},{"speaker":"Rick Liston","startTime":1803.3,"endTime":1805.61,"body":"platform that you're really"},{"speaker":"Rick Liston","startTime":1803.3,"endTime":1805.61,"body":"looking to social media"},{"speaker":"Rick Liston","startTime":1805.61,"endTime":1807.95,"body":"management is probably the"},{"speaker":"Rick Liston","startTime":1805.61,"endTime":1807.95,"body":"number one thing that most"},{"speaker":"Rick Liston","startTime":1807.95,"endTime":1811.94,"body":"people want handled for them,"},{"speaker":"Rick Liston","startTime":1807.95,"endTime":1811.94,"body":"which I really like. Because"},{"speaker":"Rick Liston","startTime":1811.94,"endTime":1816.86,"body":"yeah, I mean, I think I think, I"},{"speaker":"Rick Liston","startTime":1811.94,"endTime":1816.86,"body":"think it's five, five hours and"},{"speaker":"Rick Liston","startTime":1816.86,"endTime":1819.92,"body":"47 minutes is the average amount"},{"speaker":"Rick Liston","startTime":1816.86,"endTime":1819.92,"body":"of time I think Americans spend"},{"speaker":"Rick Liston","startTime":1819.92,"endTime":1823.34,"body":"on on on their phone. And"},{"speaker":"Rick Liston","startTime":1819.92,"endTime":1823.34,"body":"obviously, per day, that's from"},{"speaker":"Rick Liston","startTime":1823.37,"endTime":1826.79,"body":"a book called stolen focus,"},{"speaker":"Rick Liston","startTime":1823.37,"endTime":1826.79,"body":"which I certainly recommend one"},{"speaker":"Rick Liston","startTime":1826.79,"endTime":1829.64,"body":"of the big steps for me, it was"},{"speaker":"Rick Liston","startTime":1826.79,"endTime":1829.64,"body":"like, I'm spending too much time"},{"speaker":"Rick Liston","startTime":1829.64,"endTime":1831.8,"body":"on this bloody thing, because it"},{"speaker":"Rick Liston","startTime":1829.64,"endTime":1831.8,"body":"is incredibly good at doing"},{"speaker":"Rick Liston","startTime":1831.8,"endTime":1834.41,"body":"that, right. So do not feel"},{"speaker":"Rick Liston","startTime":1831.8,"endTime":1834.41,"body":"guilty, like you got the"},{"speaker":"Rick Liston","startTime":1834.41,"endTime":1836.99,"body":"smartest minds in the world, the"},{"speaker":"Rick Liston","startTime":1834.41,"endTime":1836.99,"body":"biggest budgets, doing"},{"speaker":"Rick Liston","startTime":1836.99,"endTime":1841.13,"body":"everything they can to make sure"},{"speaker":"Rick Liston","startTime":1836.99,"endTime":1841.13,"body":"you're spending your finite time"},{"speaker":"Rick Liston","startTime":1841.13,"endTime":1843.92,"body":"on this planet, on their"},{"speaker":"Rick Liston","startTime":1841.13,"endTime":1843.92,"body":"platform to serve you more ads."},{"speaker":"Rick Liston","startTime":1844.28,"endTime":1848.39,"body":"Alright, so it is hard to detach"},{"speaker":"Rick Liston","startTime":1844.28,"endTime":1848.39,"body":"from that. But beautiful thing"},{"speaker":"Rick Liston","startTime":1848.39,"endTime":1851.63,"body":"is like, Alright, once I don't"},{"speaker":"Rick Liston","startTime":1848.39,"endTime":1851.63,"body":"need to go in here to be making"},{"speaker":"Rick Liston","startTime":1851.63,"endTime":1853.67,"body":"these posts, and then I get"},{"speaker":"Rick Liston","startTime":1851.63,"endTime":1853.67,"body":"sucked sucked into the rabbit"},{"speaker":"Rick Liston","startTime":1853.67,"endTime":1857.48,"body":"hole or So once I've got"},{"speaker":"Rick Liston","startTime":1853.67,"endTime":1857.48,"body":"somebody else handling my, you"},{"speaker":"Rick Liston","startTime":1857.48,"endTime":1860.6,"body":"know, my stories, my posts, my"},{"speaker":"Rick Liston","startTime":1857.48,"endTime":1860.6,"body":"reels or whatever it eradicates"},{"speaker":"Rick Liston","startTime":1860.6,"endTime":1863.39,"body":"that need for me to go on there."},{"speaker":"Rick Liston","startTime":1860.6,"endTime":1863.39,"body":"And so there may be okay, I need"},{"speaker":"Rick Liston","startTime":1863.39,"endTime":1866.09,"body":"to check my DMs, whatever. But I"},{"speaker":"Rick Liston","startTime":1863.39,"endTime":1866.09,"body":"can do that on my web browser."},{"speaker":"Rick Liston","startTime":1866.09,"endTime":1868.97,"body":"So you know what? I can actually"},{"speaker":"Rick Liston","startTime":1866.09,"endTime":1868.97,"body":"erase this app on my phone? And"},{"speaker":"Rick Liston","startTime":1868.97,"endTime":1871.31,"body":"then what does that free up for"},{"speaker":"Rick Liston","startTime":1868.97,"endTime":1871.31,"body":"me when I wake up in the"},{"speaker":"Rick Liston","startTime":1871.31,"endTime":1874.73,"body":"morning? And that's not the"},{"speaker":"Rick Liston","startTime":1871.31,"endTime":1874.73,"body":"first thing I jump on? Right? I"},{"speaker":"Rick Liston","startTime":1874.73,"endTime":1877.55,"body":"can now start the day being"},{"speaker":"Rick Liston","startTime":1874.73,"endTime":1877.55,"body":"proactive, right? What do I need"},{"speaker":"Rick Liston","startTime":1877.55,"endTime":1880.64,"body":"to focus my time on? What are"},{"speaker":"Rick Liston","startTime":1877.55,"endTime":1880.64,"body":"these most important tasks that"},{"speaker":"Rick Liston","startTime":1880.64,"endTime":1884.6,"body":"I can do in my focus time right"},{"speaker":"Rick Liston","startTime":1880.64,"endTime":1884.6,"body":"now where my brain is on fire?"},{"speaker":"Rick Liston","startTime":1884.93,"endTime":1887.18,"body":"Because I'm not going to waste"},{"speaker":"Rick Liston","startTime":1884.93,"endTime":1887.18,"body":"that that beautiful time in the"},{"speaker":"Rick Liston","startTime":1887.18,"endTime":1889.64,"body":"morning for me anyway, I'm a"},{"speaker":"Rick Liston","startTime":1887.18,"endTime":1889.64,"body":"morning person if you start to"},{"speaker":"Rick Liston","startTime":1889.67,"endTime":1893.12,"body":"be proactive instead of reactive"},{"speaker":"Rick Liston","startTime":1889.67,"endTime":1893.12,"body":"with that was that focus time"},{"speaker":"Rick Liston","startTime":1893.12,"endTime":1895.94,"body":"that you have that it's like a"},{"speaker":"Rick Liston","startTime":1893.12,"endTime":1895.94,"body":"massive unfair advantage over"},{"speaker":"Rick Liston","startTime":1895.94,"endTime":1899.09,"body":"everyone else? That's that's not"},{"speaker":"Rick Liston","startTime":1895.94,"endTime":1899.09,"body":"doing that. You're like, okay,"},{"speaker":"Rick Liston","startTime":1899.12,"endTime":1901.91,"body":"great. I've got my I've got my"},{"speaker":"Rick Liston","startTime":1899.12,"endTime":1901.91,"body":"team handling on Brighton"},{"speaker":"Rick Liston","startTime":1901.91,"endTime":1904.49,"body":"procedural stuff handling leads"},{"speaker":"Rick Liston","startTime":1901.91,"endTime":1904.49,"body":"coming in. I know that's on"},{"speaker":"Rick Liston","startTime":1904.49,"endTime":1908.72,"body":"them. Now, what have I always"},{"speaker":"Rick Liston","startTime":1904.49,"endTime":1908.72,"body":"known is a pivotal thing in my"},{"speaker":"Rick Liston","startTime":1908.72,"endTime":1913.07,"body":"business that I need to now put"},{"speaker":"Rick Liston","startTime":1908.72,"endTime":1913.07,"body":"my time into to grow. And I'm"},{"speaker":"Rick Liston","startTime":1913.07,"endTime":1914.63,"body":"just gonna sit here, and I'm"},{"speaker":"Rick Liston","startTime":1913.07,"endTime":1914.63,"body":"gonna do it."},{"speaker":"Annemie Tonken","startTime":1914.69,"endTime":1917.78,"body":"Yeah. I mean,"},{"speaker":"Annemie Tonken","startTime":1914.69,"endTime":1917.78,"body":"when this was something that"},{"speaker":"Annemie Tonken","startTime":1917.78,"endTime":1921.83,"body":"actually came up, after we had"},{"speaker":"Annemie Tonken","startTime":1917.78,"endTime":1921.83,"body":"that first conversation, I was"},{"speaker":"Annemie Tonken","startTime":1921.83,"endTime":1926.03,"body":"like, Oh, great, okay, you know,"},{"speaker":"Annemie Tonken","startTime":1921.83,"endTime":1926.03,"body":"let's connect whatever. And then"},{"speaker":"Annemie Tonken","startTime":1926.03,"endTime":1929.69,"body":"I pulled out my phone. And I had"},{"speaker":"Annemie Tonken","startTime":1926.03,"endTime":1929.69,"body":"to go on to Google to go to"},{"speaker":"Annemie Tonken","startTime":1929.72,"endTime":1932.21,"body":"Instagram, because I have taken"},{"speaker":"Annemie Tonken","startTime":1929.72,"endTime":1932.21,"body":"social media."},{"speaker":"Rick Liston","startTime":1934.52,"endTime":1935.96,"body":"Respect ahead for"},{"speaker":"Rick Liston","startTime":1934.52,"endTime":1935.96,"body":"you for that. I was like,"},{"speaker":"Annemie Tonken","startTime":1936.26,"endTime":1938.09,"body":"no idea. We're"},{"speaker":"Annemie Tonken","startTime":1936.26,"endTime":1938.09,"body":"like, oh, my god, that's"},{"speaker":"Annemie Tonken","startTime":1938.09,"endTime":1940.37,"body":"amazing. I was like, I'm sorry,"},{"speaker":"Annemie Tonken","startTime":1938.09,"endTime":1940.37,"body":"I'm sorry. Because it was taking"},{"speaker":"Annemie Tonken","startTime":1940.37,"endTime":1943.7,"body":"me I had to log in and the whole"},{"speaker":"Annemie Tonken","startTime":1940.37,"endTime":1943.7,"body":"thing. But that, you know, it is"},{"speaker":"Annemie Tonken","startTime":1943.7,"endTime":1947.0,"body":"funny, it's almost scary when"},{"speaker":"Annemie Tonken","startTime":1943.7,"endTime":1947.0,"body":"you take those apps off your"},{"speaker":"Annemie Tonken","startTime":1947.0,"endTime":1949.88,"body":"phone, because especially as a"},{"speaker":"Annemie Tonken","startTime":1947.0,"endTime":1949.88,"body":"business owner, you you worry"},{"speaker":"Annemie Tonken","startTime":1949.88,"endTime":1952.37,"body":"like, Oh, am I going to be"},{"speaker":"Annemie Tonken","startTime":1949.88,"endTime":1952.37,"body":"missing something, am I you"},{"speaker":"Annemie Tonken","startTime":1952.37,"endTime":1956.99,"body":"know, like, couldn't recommend"},{"speaker":"Annemie Tonken","startTime":1952.37,"endTime":1956.99,"body":"it more. Now, everybody who is"},{"speaker":"Annemie Tonken","startTime":1956.99,"endTime":1960.5,"body":"familiar with my social media"},{"speaker":"Annemie Tonken","startTime":1956.99,"endTime":1960.5,"body":"for this can't be that hard"},{"speaker":"Annemie Tonken","startTime":1960.5,"endTime":1963.95,"body":"knows that Dana is like back"},{"speaker":"Annemie Tonken","startTime":1960.5,"endTime":1963.95,"body":"there all the time. And she's"},{"speaker":"Annemie Tonken","startTime":1963.95,"endTime":1968.36,"body":"doing that as her job. She's"},{"speaker":"Annemie Tonken","startTime":1963.95,"endTime":1968.36,"body":"keeping me up to date, sometimes"},{"speaker":"Annemie Tonken","startTime":1968.36,"endTime":1972.41,"body":"I'm in there checking in, but"},{"speaker":"Annemie Tonken","startTime":1968.36,"endTime":1972.41,"body":"I'm doing it proactively instead"},{"speaker":"Annemie Tonken","startTime":1972.41,"endTime":1975.89,"body":"of reactively. And that really"},{"speaker":"Annemie Tonken","startTime":1972.41,"endTime":1975.89,"body":"is it frees up an enormous"},{"speaker":"Annemie Tonken","startTime":1975.89,"endTime":1977.57,"body":"amount of brain space. I"},{"speaker":"Rick Liston","startTime":1977.57,"endTime":1980.87,"body":"do want to touch on"},{"speaker":"Rick Liston","startTime":1977.57,"endTime":1980.87,"body":"certainly not all rainbows when"},{"speaker":"Rick Liston","startTime":1980.87,"endTime":1983.96,"body":"it when it comes to starting out"},{"speaker":"Rick Liston","startTime":1980.87,"endTime":1983.96,"body":"with with virtual assistants"},{"speaker":"Rick Liston","startTime":1983.96,"endTime":1985.7,"body":"that delegating tasks that"},{"speaker":"Rick Liston","startTime":1983.96,"endTime":1985.7,"body":"basically there's there's"},{"speaker":"Rick Liston","startTime":1985.7,"endTime":1988.94,"body":"emotional cycle of change that"},{"speaker":"Rick Liston","startTime":1985.7,"endTime":1988.94,"body":"you typically go through. And"},{"speaker":"Rick Liston","startTime":1988.94,"endTime":1992.81,"body":"change is hard, we biologically"},{"speaker":"Rick Liston","startTime":1988.94,"endTime":1992.81,"body":"fear it. And we need to have"},{"speaker":"Rick Liston","startTime":1992.81,"endTime":1996.77,"body":"like a vision of ourselves or a"},{"speaker":"Rick Liston","startTime":1992.81,"endTime":1996.77,"body":"vision of a future that comes"},{"speaker":"Rick Liston","startTime":1996.77,"endTime":2000.07,"body":"with that change. That'd be so"},{"speaker":"Rick Liston","startTime":1996.77,"endTime":2000.07,"body":"crystal clear. That's going to"},{"speaker":"Rick Liston","startTime":2000.1,"endTime":2004.15,"body":"help us overcome the discomfort"},{"speaker":"Rick Liston","startTime":2000.1,"endTime":2004.15,"body":"of that change. By typically at"},{"speaker":"Rick Liston","startTime":2004.15,"endTime":2006.37,"body":"the beginning, there's this"},{"speaker":"Rick Liston","startTime":2004.15,"endTime":2006.37,"body":"thing called the emotional cycle"},{"speaker":"Rick Liston","startTime":2006.37,"endTime":2008.59,"body":"of change, which, which I love"},{"speaker":"Rick Liston","startTime":2006.37,"endTime":2008.59,"body":"because it's I feel it's so"},{"speaker":"Rick Liston","startTime":2008.59,"endTime":2011.83,"body":"accurate. But it starts with"},{"speaker":"Rick Liston","startTime":2008.59,"endTime":2011.83,"body":"uninformed optimism. So you're"},{"speaker":"Rick Liston","startTime":2011.83,"endTime":2014.86,"body":"like, Oh, I've listened to this"},{"speaker":"Rick Liston","startTime":2011.83,"endTime":2014.86,"body":"podcast, great. I'm gonna get a"},{"speaker":"Rick Liston","startTime":2014.86,"endTime":2017.89,"body":"VA, all my tasks are going to be"},{"speaker":"Rick Liston","startTime":2014.86,"endTime":2017.89,"body":"done, how brilliant, I'll get my"},{"speaker":"Rick Liston","startTime":2017.89,"endTime":2021.31,"body":"time back. And then you'll start"},{"speaker":"Rick Liston","startTime":2017.89,"endTime":2021.31,"body":"working with someone and you"},{"speaker":"Rick Liston","startTime":2021.31,"endTime":2024.13,"body":"start to move into the informed"},{"speaker":"Rick Liston","startTime":2021.31,"endTime":2024.13,"body":"pessimism phase. We're like, oh,"},{"speaker":"Rick Liston","startTime":2024.13,"endTime":2027.64,"body":"wait a second. How do I get all"},{"speaker":"Rick Liston","startTime":2024.13,"endTime":2027.64,"body":"of this stuff out of my brain"},{"speaker":"Rick Liston","startTime":2027.64,"endTime":2030.52,"body":"into somebody else's, you know,"},{"speaker":"Rick Liston","startTime":2027.64,"endTime":2030.52,"body":"somebody else's head, they did a"},{"speaker":"Rick Liston","startTime":2030.52,"endTime":2033.97,"body":"task, but it wasn't quite right."},{"speaker":"Rick Liston","startTime":2030.52,"endTime":2033.97,"body":"And now I'm gonna need to go"},{"speaker":"Rick Liston","startTime":2033.97,"endTime":2035.89,"body":"back and look at my operating"},{"speaker":"Rick Liston","startTime":2033.97,"endTime":2035.89,"body":"procedure. Maybe it wasn't"},{"speaker":"Rick Liston","startTime":2035.89,"endTime":2037.33,"body":"clear, because we're actually"},{"speaker":"Rick Liston","startTime":2035.89,"endTime":2037.33,"body":"really bad at kind of"},{"speaker":"Rick Liston","startTime":2037.33,"endTime":2039.49,"body":"recognizing what we are good at,"},{"speaker":"Rick Liston","startTime":2037.33,"endTime":2039.49,"body":"and what's in our head, because"},{"speaker":"Rick Liston","startTime":2039.49,"endTime":2041.77,"body":"we've been doing it for years."},{"speaker":"Rick Liston","startTime":2039.49,"endTime":2041.77,"body":"So you just kind of assume"},{"speaker":"Rick Liston","startTime":2041.8,"endTime":2044.5,"body":"everyone else knows how to do"},{"speaker":"Rick Liston","startTime":2041.8,"endTime":2044.5,"body":"this. And this happens all the"},{"speaker":"Rick Liston","startTime":2044.5,"endTime":2047.38,"body":"time in our own my own kitchen,"},{"speaker":"Rick Liston","startTime":2044.5,"endTime":2047.38,"body":"where my wife is a fantastic"},{"speaker":"Rick Liston","startTime":2047.38,"endTime":2050.2,"body":"cook. And she asked me to do a"},{"speaker":"Rick Liston","startTime":2047.38,"endTime":2050.2,"body":"simple thing. And she was like,"},{"speaker":"Rick Liston","startTime":2050.23,"endTime":2052.63,"body":"Rick, what are you some kind of"},{"speaker":"Rick Liston","startTime":2050.23,"endTime":2052.63,"body":"idiot? Like, why would you you"},{"speaker":"Rick Liston","startTime":2052.63,"endTime":2056.77,"body":"know, why would you put that"},{"speaker":"Rick Liston","startTime":2052.63,"endTime":2056.77,"body":"amount of salt in? Trying right?"},{"speaker":"Rick Liston","startTime":2056.77,"endTime":2061.9,"body":"So it does, does take a while to"},{"speaker":"Rick Liston","startTime":2056.77,"endTime":2061.9,"body":"recognize okay? How just how"},{"speaker":"Rick Liston","startTime":2061.9,"endTime":2064.69,"body":"clear we need to make certain"},{"speaker":"Rick Liston","startTime":2061.9,"endTime":2064.69,"body":"things and for see"},{"speaker":"Rick Liston","startTime":2065.38,"endTime":2069.1,"body":"misinterpretations and be"},{"speaker":"Rick Liston","startTime":2065.38,"endTime":2069.1,"body":"accepting of, okay, I can see"},{"speaker":"Rick Liston","startTime":2069.1,"endTime":2072.25,"body":"where they went wrong there,"},{"speaker":"Rick Liston","startTime":2069.1,"endTime":2072.25,"body":"because I did actually say that."},{"speaker":"Rick Liston","startTime":2072.37,"endTime":2075.13,"body":"But now I need to know yes, in"},{"speaker":"Rick Liston","startTime":2072.37,"endTime":2075.13,"body":"this circumstance, I wouldn't do"},{"speaker":"Rick Liston","startTime":2075.13,"endTime":2078.34,"body":"that I would do this instead. So"},{"speaker":"Rick Liston","startTime":2075.13,"endTime":2078.34,"body":"if you're incredibly impatient"},{"speaker":"Rick Liston","startTime":2078.34,"endTime":2082.0,"body":"person, and you know, actually,"},{"speaker":"Rick Liston","startTime":2078.34,"endTime":2082.0,"body":"Brian, that's something you've"},{"speaker":"Rick Liston","startTime":2082.0,"endTime":2084.28,"body":"touched on as well in terms of"},{"speaker":"Rick Liston","startTime":2082.0,"endTime":2084.28,"body":"that's the the difference"},{"speaker":"Rick Liston","startTime":2084.43,"endTime":2087.67,"body":"between getting from stage four"},{"speaker":"Rick Liston","startTime":2084.43,"endTime":2087.67,"body":"to stage five, you you're"},{"speaker":"Rick Liston","startTime":2088.03,"endTime":2090.37,"body":"stubbornly refusing to change"},{"speaker":"Rick Liston","startTime":2088.03,"endTime":2090.37,"body":"and you can't be taught"},{"speaker":"Rick Liston","startTime":2090.37,"endTime":2093.61,"body":"anything, then then you won't"},{"speaker":"Rick Liston","startTime":2090.37,"endTime":2093.61,"body":"make that step. And obviously,"},{"speaker":"Rick Liston","startTime":2093.61,"endTime":2097.42,"body":"that's, that's, that's fine."},{"speaker":"Rick Liston","startTime":2093.61,"endTime":2097.42,"body":"Stay and keep doing it. Keep"},{"speaker":"Rick Liston","startTime":2097.42,"endTime":2100.9,"body":"doing it your way. And I'm not"},{"speaker":"Rick Liston","startTime":2097.42,"endTime":2100.9,"body":"here to Say there's a there's a,"},{"speaker":"Rick Liston","startTime":2100.93,"endTime":2103.03,"body":"there's a better way I was just"},{"speaker":"Rick Liston","startTime":2100.93,"endTime":2103.03,"body":"this is my way. That's the way I"},{"speaker":"Rick Liston","startTime":2103.03,"endTime":2105.91,"body":"did it. And if that works for"},{"speaker":"Rick Liston","startTime":2103.03,"endTime":2105.91,"body":"you then then great. So after"},{"speaker":"Rick Liston","startTime":2105.91,"endTime":2108.85,"body":"that after that informed,"},{"speaker":"Rick Liston","startTime":2105.91,"endTime":2108.85,"body":"informed pessimism, you"},{"speaker":"Rick Liston","startTime":2108.85,"endTime":2111.37,"body":"basically go into the bottom"},{"speaker":"Rick Liston","startTime":2108.85,"endTime":2111.37,"body":"here the valley of despair,"},{"speaker":"Rick Liston","startTime":2111.4,"endTime":2114.67,"body":"you're like, oh, okay, now this"},{"speaker":"Rick Liston","startTime":2111.4,"endTime":2114.67,"body":"is this is harder, this is now"},{"speaker":"Rick Liston","startTime":2114.67,"endTime":2117.73,"body":"doing more work than I was"},{"speaker":"Rick Liston","startTime":2114.67,"endTime":2117.73,"body":"before. Because I'm not only am"},{"speaker":"Rick Liston","startTime":2117.73,"endTime":2120.4,"body":"I trying to do the work, but I'm"},{"speaker":"Rick Liston","startTime":2117.73,"endTime":2120.4,"body":"also trying to train somebody to"},{"speaker":"Rick Liston","startTime":2120.4,"endTime":2123.1,"body":"make these operating procedures,"},{"speaker":"Rick Liston","startTime":2120.4,"endTime":2123.1,"body":"I'm just going to go back to"},{"speaker":"Rick Liston","startTime":2123.1,"endTime":2125.59,"body":"doing it the way I was doing it"},{"speaker":"Rick Liston","startTime":2123.1,"endTime":2125.59,"body":"before, at least I was in"},{"speaker":"Rick Liston","startTime":2125.59,"endTime":2127.99,"body":"control then and it was going"},{"speaker":"Rick Liston","startTime":2125.59,"endTime":2127.99,"body":"through. And that's typically"},{"speaker":"Rick Liston","startTime":2128.29,"endTime":2131.98,"body":"where most people turn around,"},{"speaker":"Rick Liston","startTime":2128.29,"endTime":2131.98,"body":"and then go back to repeat."},{"speaker":"Rick Liston","startTime":2132.67,"endTime":2135.04,"body":"Basically those same three"},{"speaker":"Rick Liston","startTime":2132.67,"endTime":2135.04,"body":"stages if they ever tried again,"},{"speaker":"Rick Liston","startTime":2135.31,"endTime":2138.43,"body":"but for anyone that's able to"},{"speaker":"Rick Liston","startTime":2135.31,"endTime":2138.43,"body":"persevere through that through"},{"speaker":"Rick Liston","startTime":2138.43,"endTime":2141.58,"body":"that valley of depression, and"},{"speaker":"Rick Liston","startTime":2138.43,"endTime":2141.58,"body":"then get to informed optimism"},{"speaker":"Rick Liston","startTime":2141.61,"endTime":2146.26,"body":"where you like, Okay, I have put"},{"speaker":"Rick Liston","startTime":2141.61,"endTime":2146.26,"body":"the time in now, I've made my"},{"speaker":"Rick Liston","startTime":2146.44,"endTime":2151.12,"body":"procedure, crystal clear, they"},{"speaker":"Rick Liston","startTime":2146.44,"endTime":2151.12,"body":"are working on this. And now I"},{"speaker":"Rick Liston","startTime":2151.12,"endTime":2154.18,"body":"can see Alright, they are making"},{"speaker":"Rick Liston","startTime":2151.12,"endTime":2154.18,"body":"this album design, the way that"},{"speaker":"Rick Liston","startTime":2154.18,"endTime":2157.09,"body":"I would do it myself. And then"},{"speaker":"Rick Liston","startTime":2154.18,"endTime":2157.09,"body":"making those design choices,"},{"speaker":"Rick Liston","startTime":2157.09,"endTime":2159.85,"body":"they got the first two spreads"},{"speaker":"Rick Liston","startTime":2157.09,"endTime":2159.85,"body":"dedicated to the guys getting"},{"speaker":"Rick Liston","startTime":2159.85,"endTime":2162.25,"body":"ready the next three spreads"},{"speaker":"Rick Liston","startTime":2159.85,"endTime":2162.25,"body":"dedicated to the to the girls"},{"speaker":"Rick Liston","startTime":2162.25,"endTime":2165.31,"body":"getting ready, there's no black"},{"speaker":"Rick Liston","startTime":2162.25,"endTime":2165.31,"body":"and white and color on the same"},{"speaker":"Rick Liston","startTime":2165.31,"endTime":2167.44,"body":"spread, whatever, whatever it"},{"speaker":"Rick Liston","startTime":2165.31,"endTime":2167.44,"body":"is, because it because it is a"},{"speaker":"Rick Liston","startTime":2167.44,"endTime":2170.17,"body":"training process for yourself as"},{"speaker":"Rick Liston","startTime":2167.44,"endTime":2170.17,"body":"well just chipping your ideas"},{"speaker":"Rick Liston","startTime":2170.17,"endTime":2173.26,"body":"out of your out of your brain."},{"speaker":"Rick Liston","startTime":2170.17,"endTime":2173.26,"body":"And so now I can see actually"},{"speaker":"Rick Liston","startTime":2173.29,"endTime":2175.93,"body":"that the task is getting done"},{"speaker":"Rick Liston","startTime":2173.29,"endTime":2175.93,"body":"for me this slideshows are"},{"speaker":"Rick Liston","startTime":2175.93,"endTime":2179.14,"body":"getting getting made, how I"},{"speaker":"Rick Liston","startTime":2175.93,"endTime":2179.14,"body":"would want them made. Or maybe,"},{"speaker":"Rick Liston","startTime":2179.47,"endTime":2182.62,"body":"maybe it's not, you know, 100%"},{"speaker":"Rick Liston","startTime":2179.47,"endTime":2182.62,"body":"how I would have done it, but"},{"speaker":"Rick Liston","startTime":2183.67,"endTime":2186.82,"body":"maybe certainly 90% But that 10%"},{"speaker":"Rick Liston","startTime":2183.67,"endTime":2186.82,"body":"of it being done, not how I"},{"speaker":"Rick Liston","startTime":2186.82,"endTime":2188.47,"body":"would have done it, it's"},{"speaker":"Rick Liston","startTime":2186.82,"endTime":2188.47,"body":"actually allowed me the time to"},{"speaker":"Rick Liston","startTime":2188.47,"endTime":2191.02,"body":"go and book another shoot make"},{"speaker":"Rick Liston","startTime":2188.47,"endTime":2191.02,"body":"it incredibly vendor"},{"speaker":"Rick Liston","startTime":2191.02,"endTime":2194.35,"body":"relationship with somebody going"},{"speaker":"Rick Liston","startTime":2191.02,"endTime":2194.35,"body":"out and biking with my mates, I"},{"speaker":"Rick Liston","startTime":2194.71,"endTime":2196.81,"body":"create a memory in my life that"},{"speaker":"Rick Liston","startTime":2194.71,"endTime":2196.81,"body":"I know, I'm gonna remember for"},{"speaker":"Rick Liston","startTime":2196.81,"endTime":2200.8,"body":"the rest of my life. And that's"},{"speaker":"Rick Liston","startTime":2196.81,"endTime":2200.8,"body":"more important to me than that,"},{"speaker":"Rick Liston","startTime":2200.8,"endTime":2204.85,"body":"then that 10%. And then your"},{"speaker":"Rick Liston","startTime":2200.8,"endTime":2204.85,"body":"last step is success. Okay,"},{"speaker":"Rick Liston","startTime":2204.88,"endTime":2208.18,"body":"great. We've got we're on the"},{"speaker":"Rick Liston","startTime":2204.88,"endTime":2208.18,"body":"right path here. And I've"},{"speaker":"Rick Liston","startTime":2208.18,"endTime":2212.05,"body":"trained myself on how to"},{"speaker":"Rick Liston","startTime":2208.18,"endTime":2212.05,"body":"replicate myself basically how"},{"speaker":"Rick Liston","startTime":2212.05,"endTime":2215.44,"body":"to get things that I do into a"},{"speaker":"Rick Liston","startTime":2212.05,"endTime":2215.44,"body":"process that somebody else can"},{"speaker":"Rick Liston","startTime":2215.44,"endTime":2218.32,"body":"follow. Yeah, and even if even"},{"speaker":"Rick Liston","startTime":2215.44,"endTime":2218.32,"body":"if they need to leave the"},{"speaker":"Rick Liston","startTime":2218.32,"endTime":2221.2,"body":"processes there, so somebody"},{"speaker":"Rick Liston","startTime":2218.32,"endTime":2221.2,"body":"else can can step in and run"},{"speaker":"Rick Liston","startTime":2221.2,"endTime":2222.67,"body":"their business. Yeah,"},{"speaker":"Annemie Tonken","startTime":2222.7,"endTime":2226.66,"body":"and that even"},{"speaker":"Annemie Tonken","startTime":2222.7,"endTime":2226.66,"body":"just the process of figuring out"},{"speaker":"Annemie Tonken","startTime":2226.66,"endTime":2230.23,"body":"exactly what your process is, I"},{"speaker":"Annemie Tonken","startTime":2226.66,"endTime":2230.23,"body":"feel like the first time that I"},{"speaker":"Annemie Tonken","startTime":2230.23,"endTime":2234.07,"body":"went through that was pretty"},{"speaker":"Annemie Tonken","startTime":2230.23,"endTime":2234.07,"body":"mind blowing. But I, I love the"},{"speaker":"Annemie Tonken","startTime":2234.07,"endTime":2236.47,"body":"fact that when you were talking"},{"speaker":"Annemie Tonken","startTime":2234.07,"endTime":2236.47,"body":"about this, it sort of reminds"},{"speaker":"Annemie Tonken","startTime":2236.47,"endTime":2241.12,"body":"me of the process of learning"},{"speaker":"Annemie Tonken","startTime":2236.47,"endTime":2241.12,"body":"to, let's say, ride a bike, when"},{"speaker":"Annemie Tonken","startTime":2241.12,"endTime":2244.36,"body":"you're seven years old, or four"},{"speaker":"Annemie Tonken","startTime":2241.12,"endTime":2244.36,"body":"years old, or however old you"},{"speaker":"Annemie Tonken","startTime":2244.36,"endTime":2247.78,"body":"are, when you learn to ride a"},{"speaker":"Annemie Tonken","startTime":2244.36,"endTime":2247.78,"body":"bike, and there's a blank there,"},{"speaker":"Annemie Tonken","startTime":2247.81,"endTime":2250.09,"body":"you're motivated, because you"},{"speaker":"Annemie Tonken","startTime":2247.81,"endTime":2250.09,"body":"you know, you see the other"},{"speaker":"Annemie Tonken","startTime":2250.09,"endTime":2252.97,"body":"kids, the big kids that are"},{"speaker":"Annemie Tonken","startTime":2250.09,"endTime":2252.97,"body":"riding their bikes and and"},{"speaker":"Annemie Tonken","startTime":2252.97,"endTime":2256.09,"body":"you're like, I want to do that."},{"speaker":"Annemie Tonken","startTime":2252.97,"endTime":2256.09,"body":"But from the first time that you"},{"speaker":"Annemie Tonken","startTime":2256.12,"endTime":2259.96,"body":"try to get on a bike, you know,"},{"speaker":"Annemie Tonken","startTime":2256.12,"endTime":2259.96,"body":"you're falling over and over"},{"speaker":"Annemie Tonken","startTime":2259.96,"endTime":2263.86,"body":"again, whatever. The lovely"},{"speaker":"Annemie Tonken","startTime":2259.96,"endTime":2263.86,"body":"thing about kids is that they"},{"speaker":"Annemie Tonken","startTime":2263.86,"endTime":2267.4,"body":"have this singular determination"},{"speaker":"Annemie Tonken","startTime":2263.86,"endTime":2267.4,"body":"to move forward. And obviously,"},{"speaker":"Annemie Tonken","startTime":2267.4,"endTime":2271.33,"body":"we're hardwired that way. But it"},{"speaker":"Annemie Tonken","startTime":2267.4,"endTime":2271.33,"body":"is the way that we learn to walk"},{"speaker":"Annemie Tonken","startTime":2271.33,"endTime":2273.67,"body":"and talk and all the other"},{"speaker":"Annemie Tonken","startTime":2271.33,"endTime":2273.67,"body":"things that we learn when we're"},{"speaker":"Annemie Tonken","startTime":2273.67,"endTime":2276.88,"body":"little that are super hard to"},{"speaker":"Annemie Tonken","startTime":2273.67,"endTime":2276.88,"body":"learn and require a ton of"},{"speaker":"Annemie Tonken","startTime":2276.88,"endTime":2281.77,"body":"failure. I think that the"},{"speaker":"Annemie Tonken","startTime":2276.88,"endTime":2281.77,"body":"process of hiring someone who's"},{"speaker":"Annemie Tonken","startTime":2281.77,"endTime":2284.95,"body":"working with you, in your"},{"speaker":"Annemie Tonken","startTime":2281.77,"endTime":2284.95,"body":"business is one of the harder"},{"speaker":"Annemie Tonken","startTime":2284.95,"endTime":2289.63,"body":"things that I have done as an"},{"speaker":"Annemie Tonken","startTime":2284.95,"endTime":2289.63,"body":"entrepreneur. However, it is the"},{"speaker":"Annemie Tonken","startTime":2289.63,"endTime":2292.33,"body":"difference between walking"},{"speaker":"Annemie Tonken","startTime":2289.63,"endTime":2292.33,"body":"somewhere and riding a bike like"},{"speaker":"Annemie Tonken","startTime":2292.36,"endTime":2296.53,"body":"you get so much more"},{"speaker":"Annemie Tonken","startTime":2292.36,"endTime":2296.53,"body":"accomplished. When you're not"},{"speaker":"Annemie Tonken","startTime":2296.62,"endTime":2299.71,"body":"the one bottlenecking every"},{"speaker":"Annemie Tonken","startTime":2296.62,"endTime":2299.71,"body":"single one of your processes."},{"speaker":"Annemie Tonken","startTime":2299.74,"endTime":2303.76,"body":"And you're absolutely right the"},{"speaker":"Annemie Tonken","startTime":2299.74,"endTime":2303.76,"body":"first time is by far the hardest"},{"speaker":"Annemie Tonken","startTime":2303.76,"endTime":2306.85,"body":"time and you become better and"},{"speaker":"Annemie Tonken","startTime":2303.76,"endTime":2306.85,"body":"better as the boss as a"},{"speaker":"Annemie Tonken","startTime":2306.85,"endTime":2310.6,"body":"delegator in terms of like,"},{"speaker":"Annemie Tonken","startTime":2306.85,"endTime":2310.6,"body":"figuring out, you know, this is"},{"speaker":"Annemie Tonken","startTime":2310.6,"endTime":2314.02,"body":"how I've now I'm organized and"},{"speaker":"Annemie Tonken","startTime":2310.6,"endTime":2314.02,"body":"I've got these things all mapped"},{"speaker":"Annemie Tonken","startTime":2314.02,"endTime":2317.95,"body":"out for you. So it deserves a"},{"speaker":"Annemie Tonken","startTime":2314.02,"endTime":2317.95,"body":"healthy amount of respect. And"},{"speaker":"Annemie Tonken","startTime":2317.95,"endTime":2321.28,"body":"like the knowing that the"},{"speaker":"Annemie Tonken","startTime":2317.95,"endTime":2321.28,"body":"process is not going to be all"},{"speaker":"Annemie Tonken","startTime":2321.46,"endTime":2324.49,"body":"rainbows and unicorns. But that,"},{"speaker":"Annemie Tonken","startTime":2321.46,"endTime":2324.49,"body":"yeah, that picture on the other"},{"speaker":"Annemie Tonken","startTime":2324.49,"endTime":2326.5,"body":"side is there and it is amazing."},{"speaker":"Rick Liston","startTime":2326.8,"endTime":2329.23,"body":"That was just Case"},{"speaker":"Rick Liston","startTime":2326.8,"endTime":2329.23,"body":"in point of why you're running"},{"speaker":"Rick Liston","startTime":2329.23,"endTime":2331.84,"body":"the podcast out of a that was"},{"speaker":"Rick Liston","startTime":2329.23,"endTime":2331.84,"body":"that was such a beautiful,"},{"speaker":"Rick Liston","startTime":2331.84,"endTime":2334.87,"body":"succinct way that you put it"},{"speaker":"Rick Liston","startTime":2331.84,"endTime":2334.87,"body":"with a fantastic analogy."},{"speaker":"Rick Liston","startTime":2336.07,"endTime":2339.97,"body":"Thinking to the last 15 minutes"},{"speaker":"Rick Liston","startTime":2336.07,"endTime":2339.97,"body":"of me rambling and and in one"},{"speaker":"Rick Liston","startTime":2339.97,"endTime":2344.35,"body":"minute you put it all together,"},{"speaker":"Rick Liston","startTime":2339.97,"endTime":2344.35,"body":"but a really easy to digest way"},{"speaker":"Rick Liston","startTime":2344.35,"endTime":2347.35,"body":"that that sounds great. So Well,"},{"speaker":"Rick Liston","startTime":2344.35,"endTime":2347.35,"body":"thank you so much for"},{"speaker":"Rick Liston","startTime":2347.98,"endTime":2350.86,"body":"drastically improving on what I"},{"speaker":"Rick Liston","startTime":2347.98,"endTime":2350.86,"body":"was trying to say. Oh,"},{"speaker":"Annemie Tonken","startTime":2350.86,"endTime":2353.32,"body":"no, not at all."},{"speaker":"Annemie Tonken","startTime":2350.86,"endTime":2353.32,"body":"No. And I mean, again, that came"},{"speaker":"Annemie Tonken","startTime":2353.32,"endTime":2356.83,"body":"from what you were saying. It"},{"speaker":"Annemie Tonken","startTime":2353.32,"endTime":2356.83,"body":"just reminds me of that. So tell"},{"speaker":"Annemie Tonken","startTime":2356.86,"endTime":2361.78,"body":"me a little bit about your"},{"speaker":"Annemie Tonken","startTime":2356.86,"endTime":2361.78,"body":"process when someone is"},{"speaker":"Annemie Tonken","startTime":2361.78,"endTime":2365.44,"body":"interested in starting to work"},{"speaker":"Annemie Tonken","startTime":2361.78,"endTime":2365.44,"body":"with one of your BAS. Tell me"},{"speaker":"Annemie Tonken","startTime":2365.44,"endTime":2367.81,"body":"more. Tell us how that works."},{"speaker":"Annemie Tonken","startTime":2365.44,"endTime":2367.81,"body":"Yep."},{"speaker":"Rick Liston","startTime":2367.81,"endTime":2371.2,"body":"So basically,"},{"speaker":"Rick Liston","startTime":2367.81,"endTime":2371.2,"body":"there's an initial form where we"},{"speaker":"Rick Liston","startTime":2371.2,"endTime":2373.93,"body":"ask you the questions or which"},{"speaker":"Rick Liston","startTime":2371.2,"endTime":2373.93,"body":"kind of software you use, and"},{"speaker":"Rick Liston","startTime":2373.93,"endTime":2378.82,"body":"then you jump on a call with our"},{"speaker":"Rick Liston","startTime":2373.93,"endTime":2378.82,"body":"head VA head of Clan success."},{"speaker":"Rick Liston","startTime":2378.82,"endTime":2383.47,"body":"Bob's, she's amazing. So a lot"},{"speaker":"Rick Liston","startTime":2378.82,"endTime":2383.47,"body":"of people have, I guess, a fear"},{"speaker":"Rick Liston","startTime":2383.47,"endTime":2387.37,"body":"or there's a barrier there to"},{"speaker":"Rick Liston","startTime":2383.47,"endTime":2387.37,"body":"getting a staff member or"},{"speaker":"Rick Liston","startTime":2387.37,"endTime":2391.39,"body":"somebody who isn't from your own"},{"speaker":"Rick Liston","startTime":2387.37,"endTime":2391.39,"body":"country, right. This is how"},{"speaker":"Rick Liston","startTime":2391.39,"endTime":2394.12,"body":"could this possibly work? So I"},{"speaker":"Rick Liston","startTime":2391.39,"endTime":2394.12,"body":"challenge you to get on a call"},{"speaker":"Rick Liston","startTime":2394.12,"endTime":2396.67,"body":"with Bob's and tell me"},{"speaker":"Rick Liston","startTime":2394.12,"endTime":2396.67,"body":"afterwards if you still feel"},{"speaker":"Rick Liston","startTime":2396.67,"endTime":2399.73,"body":"that same way. All right. Is"},{"speaker":"Rick Liston","startTime":2396.67,"endTime":2399.73,"body":"this a person who has no idea"},{"speaker":"Rick Liston","startTime":2399.73,"endTime":2402.43,"body":"what they Doing and is not could"},{"speaker":"Rick Liston","startTime":2399.73,"endTime":2402.43,"body":"not be trusted with with you"},{"speaker":"Rick Liston","startTime":2402.43,"endTime":2405.04,"body":"know your business or do they"},{"speaker":"Rick Liston","startTime":2402.43,"endTime":2405.04,"body":"know exactly what they're doing?"},{"speaker":"Rick Liston","startTime":2405.04,"endTime":2407.44,"body":"So they've been doing it flat"},{"speaker":"Rick Liston","startTime":2405.04,"endTime":2407.44,"body":"out helping photographers get to"},{"speaker":"Rick Liston","startTime":2407.44,"endTime":2410.23,"body":"that to that level five and"},{"speaker":"Rick Liston","startTime":2407.44,"endTime":2410.23,"body":"probably even know a hell of a"},{"speaker":"Rick Liston","startTime":2410.23,"endTime":2412.63,"body":"lot more than the new uncertain"},{"speaker":"Rick Liston","startTime":2410.23,"endTime":2412.63,"body":"things because there's the you"},{"speaker":"Rick Liston","startTime":2412.63,"endTime":2414.7,"body":"know, like we can admit there's"},{"speaker":"Rick Liston","startTime":2412.63,"endTime":2414.7,"body":"a lot of things we could be"},{"speaker":"Rick Liston","startTime":2414.7,"endTime":2416.59,"body":"doing, but we don't typically do"},{"speaker":"Rick Liston","startTime":2414.7,"endTime":2416.59,"body":"because we're out of time,"},{"speaker":"Rick Liston","startTime":2416.59,"endTime":2418.66,"body":"right? Yeah, challenge you to"},{"speaker":"Rick Liston","startTime":2416.59,"endTime":2418.66,"body":"get on a call if you have that"},{"speaker":"Rick Liston","startTime":2418.66,"endTime":2421.75,"body":"fear. Or he had that frustration"},{"speaker":"Rick Liston","startTime":2418.66,"endTime":2421.75,"body":"about about perhaps outsourcing"},{"speaker":"Rick Liston","startTime":2421.75,"endTime":2424.42,"body":"to somebody who isn't even from"},{"speaker":"Rick Liston","startTime":2421.75,"endTime":2424.42,"body":"your own country, because that a"},{"speaker":"Rick Liston","startTime":2424.42,"endTime":2427.15,"body":"lot of people do. And that's"},{"speaker":"Rick Liston","startTime":2424.42,"endTime":2427.15,"body":"what I love about those first"},{"speaker":"Rick Liston","startTime":2427.15,"endTime":2429.16,"body":"calls. And what I love hearing"},{"speaker":"Rick Liston","startTime":2427.15,"endTime":2429.16,"body":"about people who come off the"},{"speaker":"Rick Liston","startTime":2429.16,"endTime":2432.34,"body":"back of them, like, Oh, my God,"},{"speaker":"Rick Liston","startTime":2429.16,"endTime":2432.34,"body":"okay, we're on. So after that,"},{"speaker":"Rick Liston","startTime":2432.37,"endTime":2434.8,"body":"after that call, where she was"},{"speaker":"Rick Liston","startTime":2432.37,"endTime":2434.8,"body":"basically just goes through the"},{"speaker":"Rick Liston","startTime":2434.8,"endTime":2437.83,"body":"process of getting stuff out of"},{"speaker":"Rick Liston","startTime":2434.8,"endTime":2437.83,"body":"your brain, what it takes to"},{"speaker":"Rick Liston","startTime":2437.83,"endTime":2440.89,"body":"create an operating procedure,"},{"speaker":"Rick Liston","startTime":2437.83,"endTime":2440.89,"body":"task template, what like what"},{"speaker":"Rick Liston","startTime":2440.92,"endTime":2443.98,"body":"what your daily tasks might be,"},{"speaker":"Rick Liston","startTime":2440.92,"endTime":2443.98,"body":"what your weekly tasks might be"},{"speaker":"Rick Liston","startTime":2443.98,"endTime":2446.5,"body":"your monthly tasks, what your"},{"speaker":"Rick Liston","startTime":2443.98,"endTime":2446.5,"body":"per shoot, like, you know, your"},{"speaker":"Rick Liston","startTime":2446.5,"endTime":2449.59,"body":"pre and post shoot tasks might"},{"speaker":"Rick Liston","startTime":2446.5,"endTime":2449.59,"body":"be. And then any kind of"},{"speaker":"Rick Liston","startTime":2449.59,"endTime":2453.73,"body":"projects you want to work on"},{"speaker":"Rick Liston","startTime":2449.59,"endTime":2453.73,"body":"where your virtual assistant is,"},{"speaker":"Rick Liston","startTime":2453.76,"endTime":2456.52,"body":"maybe they've done with it, the"},{"speaker":"Rick Liston","startTime":2453.76,"endTime":2456.52,"body":"tasks, and then you've got like"},{"speaker":"Rick Liston","startTime":2456.52,"endTime":2458.8,"body":"a big, a big project that you"},{"speaker":"Rick Liston","startTime":2456.52,"endTime":2458.8,"body":"want to work on. Maybe it's like"},{"speaker":"Rick Liston","startTime":2458.8,"endTime":2462.16,"body":"blogging, right, I want to, I"},{"speaker":"Rick Liston","startTime":2458.8,"endTime":2462.16,"body":"want to really boost the SEO and"},{"speaker":"Rick Liston","startTime":2462.16,"endTime":2464.83,"body":"I want to create a great"},{"speaker":"Rick Liston","startTime":2462.16,"endTime":2464.83,"body":"resource for couples who land on"},{"speaker":"Rick Liston","startTime":2464.83,"endTime":2467.92,"body":"my site. So they know these are"},{"speaker":"Rick Liston","startTime":2464.83,"endTime":2467.92,"body":"the these are the places the"},{"speaker":"Rick Liston","startTime":2467.92,"endTime":2470.56,"body":"best places to get ready, or"},{"speaker":"Rick Liston","startTime":2467.92,"endTime":2470.56,"body":"these are the awesome shoot"},{"speaker":"Rick Liston","startTime":2470.56,"endTime":2472.45,"body":"locations, whatever it is for"},{"speaker":"Rick Liston","startTime":2470.56,"endTime":2472.45,"body":"your for your particular"},{"speaker":"Rick Liston","startTime":2472.45,"endTime":2474.7,"body":"business. Like that's, that's a"},{"speaker":"Rick Liston","startTime":2472.45,"endTime":2474.7,"body":"thing that I've always wanted to"},{"speaker":"Rick Liston","startTime":2474.7,"endTime":2476.59,"body":"do, but never got around to it."},{"speaker":"Rick Liston","startTime":2474.7,"endTime":2476.59,"body":"Or maybe I want to get into"},{"speaker":"Rick Liston","startTime":2476.59,"endTime":2478.66,"body":"Pinterest never, you know, never"},{"speaker":"Rick Liston","startTime":2476.59,"endTime":2478.66,"body":"even opened an account. But I"},{"speaker":"Rick Liston","startTime":2478.66,"endTime":2480.58,"body":"understand it's important."},{"speaker":"Rick Liston","startTime":2478.66,"endTime":2480.58,"body":"There's a lot of people I know"},{"speaker":"Rick Liston","startTime":2480.58,"endTime":2482.95,"body":"that do a really well. So"},{"speaker":"Rick Liston","startTime":2480.58,"endTime":2482.95,"body":"Pinterest is one of those things"},{"speaker":"Rick Liston","startTime":2482.95,"endTime":2485.53,"body":"that was me, never had an"},{"speaker":"Rick Liston","startTime":2482.95,"endTime":2485.53,"body":"account. But you know, so many"},{"speaker":"Rick Liston","startTime":2485.53,"endTime":2487.84,"body":"people still raving about it. So"},{"speaker":"Rick Liston","startTime":2485.53,"endTime":2487.84,"body":"that was like, great. You know,"},{"speaker":"Rick Liston","startTime":2487.84,"endTime":2491.38,"body":"for those periods where I didn't"},{"speaker":"Rick Liston","startTime":2487.84,"endTime":2491.38,"body":"have as many shoots during the"},{"speaker":"Rick Liston","startTime":2491.38,"endTime":2494.5,"body":"winter, I want you to teach"},{"speaker":"Rick Liston","startTime":2491.38,"endTime":2494.5,"body":"yourself, Pinterest. So"},{"speaker":"Rick Liston","startTime":2494.5,"endTime":2496.12,"body":"fortunately, we've already got"},{"speaker":"Rick Liston","startTime":2494.5,"endTime":2496.12,"body":"the courses, we already know"},{"speaker":"Rick Liston","startTime":2496.12,"endTime":2499.51,"body":"kind of the typical things that"},{"speaker":"Rick Liston","startTime":2496.12,"endTime":2499.51,"body":"work well for it. So UVA can"},{"speaker":"Rick Liston","startTime":2499.51,"endTime":2501.82,"body":"start working on that. And the"},{"speaker":"Rick Liston","startTime":2499.51,"endTime":2501.82,"body":"same with that with blogging as"},{"speaker":"Rick Liston","startTime":2501.82,"endTime":2505.36,"body":"well. It's usually it's a beast"},{"speaker":"Rick Liston","startTime":2501.82,"endTime":2505.36,"body":"of a task. That takes a lot of"},{"speaker":"Rick Liston","startTime":2505.36,"endTime":2509.95,"body":"time. But fortunately, it's"},{"speaker":"Rick Liston","startTime":2505.36,"endTime":2509.95,"body":"something that now VA could be"},{"speaker":"Rick Liston","startTime":2509.95,"endTime":2512.86,"body":"doing for So yeah, basically"},{"speaker":"Rick Liston","startTime":2509.95,"endTime":2512.86,"body":"getting getting that stuff out"},{"speaker":"Rick Liston","startTime":2512.86,"endTime":2517.93,"body":"of your head. And onto a plan"},{"speaker":"Rick Liston","startTime":2512.86,"endTime":2517.93,"body":"and then teaching. Okay, so this"},{"speaker":"Rick Liston","startTime":2517.93,"endTime":2520.09,"body":"is how you're going to be"},{"speaker":"Rick Liston","startTime":2517.93,"endTime":2520.09,"body":"sharing your login credentials"},{"speaker":"Rick Liston","startTime":2520.09,"endTime":2523.09,"body":"with a securely. This is how to"},{"speaker":"Rick Liston","startTime":2520.09,"endTime":2523.09,"body":"set up a LastPass account so"},{"speaker":"Rick Liston","startTime":2523.09,"endTime":2526.18,"body":"that we can access your pick"},{"speaker":"Rick Liston","startTime":2523.09,"endTime":2526.18,"body":"time gallery, or we can access"},{"speaker":"Rick Liston","startTime":2526.69,"endTime":2529.21,"body":"your CRM, but we're not seeing a"},{"speaker":"Rick Liston","startTime":2526.69,"endTime":2529.21,"body":"password. And then you can"},{"speaker":"Rick Liston","startTime":2529.21,"endTime":2532.81,"body":"resume that at any time. And"},{"speaker":"Rick Liston","startTime":2529.21,"endTime":2532.81,"body":"then this is maybe relationship"},{"speaker":"Rick Liston","startTime":2532.81,"endTime":2535.57,"body":"guide. So they're so all MBAs"},{"speaker":"Rick Liston","startTime":2532.81,"endTime":2535.57,"body":"are in the Philippines. And"},{"speaker":"Rick Liston","startTime":2535.57,"endTime":2537.67,"body":"there are some cultural"},{"speaker":"Rick Liston","startTime":2535.57,"endTime":2537.67,"body":"differences. So this is this is"},{"speaker":"Rick Liston","startTime":2537.67,"endTime":2540.25,"body":"some things to be aware of when"},{"speaker":"Rick Liston","startTime":2537.67,"endTime":2540.25,"body":"dealing with them. And then"},{"speaker":"Rick Liston","startTime":2540.67,"endTime":2543.4,"body":"other things is the holiday that"},{"speaker":"Rick Liston","startTime":2540.67,"endTime":2543.4,"body":"the times that they're going to"},{"speaker":"Rick Liston","startTime":2543.4,"endTime":2545.86,"body":"be taking time off. So you can"},{"speaker":"Rick Liston","startTime":2543.4,"endTime":2545.86,"body":"prepare for that. We're just"},{"speaker":"Rick Liston","startTime":2545.86,"endTime":2548.56,"body":"working through all those all"},{"speaker":"Rick Liston","startTime":2545.86,"endTime":2548.56,"body":"those little things that comes"},{"speaker":"Rick Liston","startTime":2548.56,"endTime":2551.47,"body":"with taking on a new staff"},{"speaker":"Rick Liston","startTime":2548.56,"endTime":2551.47,"body":"member particularly, right, and"},{"speaker":"Rick Liston","startTime":2551.47,"endTime":2554.2,"body":"especially if this is the first"},{"speaker":"Rick Liston","startTime":2551.47,"endTime":2554.2,"body":"staff member you've ever you've"},{"speaker":"Rick Liston","startTime":2554.2,"endTime":2557.05,"body":"ever had before, which for a lot"},{"speaker":"Rick Liston","startTime":2554.2,"endTime":2557.05,"body":"of a lot of the cases for us"},{"speaker":"Rick Liston","startTime":2557.23,"endTime":2560.14,"body":"that that is that is true. And"},{"speaker":"Annemie Tonken","startTime":2560.2,"endTime":2563.17,"body":"honestly, this"},{"speaker":"Annemie Tonken","startTime":2560.2,"endTime":2563.17,"body":"sounds like kind of a dream. I"},{"speaker":"Annemie Tonken","startTime":2563.2,"endTime":2566.8,"body":"add a couple of times have"},{"speaker":"Annemie Tonken","startTime":2563.2,"endTime":2566.8,"body":"worked with agencies when I have"},{"speaker":"Annemie Tonken","startTime":2567.16,"endTime":2573.1,"body":"had assistants. And I have not"},{"speaker":"Annemie Tonken","startTime":2567.16,"endTime":2573.1,"body":"had that kind of an onboarding"},{"speaker":"Annemie Tonken","startTime":2573.1,"endTime":2576.04,"body":"experience. There has been the"},{"speaker":"Annemie Tonken","startTime":2573.1,"endTime":2576.04,"body":"like, what's your tech stack?"},{"speaker":"Annemie Tonken","startTime":2576.04,"endTime":2579.67,"body":"And you know, where are your"},{"speaker":"Annemie Tonken","startTime":2576.04,"endTime":2579.67,"body":"SOPs, but it sounds like you're"},{"speaker":"Annemie Tonken","startTime":2579.67,"endTime":2584.05,"body":"doing the extra taking the extra"},{"speaker":"Annemie Tonken","startTime":2579.67,"endTime":2584.05,"body":"step. That's probably super"},{"speaker":"Annemie Tonken","startTime":2584.05,"endTime":2587.38,"body":"smart. Because your target"},{"speaker":"Annemie Tonken","startTime":2584.05,"endTime":2587.38,"body":"market is photographers, many of"},{"speaker":"Annemie Tonken","startTime":2587.38,"endTime":2590.29,"body":"whom aren't going to have worked"},{"speaker":"Annemie Tonken","startTime":2587.38,"endTime":2590.29,"body":"with a VA before. But giving"},{"speaker":"Annemie Tonken","startTime":2590.29,"endTime":2595.6,"body":"them the tools for success is I"},{"speaker":"Annemie Tonken","startTime":2590.29,"endTime":2595.6,"body":"imagine gives them a lot more"},{"speaker":"Annemie Tonken","startTime":2595.63,"endTime":2598.96,"body":"potential for success. Because"},{"speaker":"Annemie Tonken","startTime":2595.63,"endTime":2598.96,"body":"the first few VAs that I had I"},{"speaker":"Annemie Tonken","startTime":2598.96,"endTime":2602.83,"body":"went through very quickly."},{"speaker":"Annemie Tonken","startTime":2598.96,"endTime":2602.83,"body":"Because not because of them. In"},{"speaker":"Annemie Tonken","startTime":2602.83,"endTime":2607.21,"body":"hindsight, I realized it was"},{"speaker":"Annemie Tonken","startTime":2602.83,"endTime":2607.21,"body":"because I my sort of, even"},{"speaker":"Annemie Tonken","startTime":2607.21,"endTime":2612.01,"body":"though I was am and was a pretty"},{"speaker":"Annemie Tonken","startTime":2607.21,"endTime":2612.01,"body":"organized business owner. You"},{"speaker":"Annemie Tonken","startTime":2612.01,"endTime":2614.74,"body":"know, it's one thing to be"},{"speaker":"Annemie Tonken","startTime":2612.01,"endTime":2614.74,"body":"organized in your own mind. It's"},{"speaker":"Annemie Tonken","startTime":2614.74,"endTime":2617.68,"body":"like my dad has a super messy"},{"speaker":"Annemie Tonken","startTime":2614.74,"endTime":2617.68,"body":"office that he doesn't let my"},{"speaker":"Annemie Tonken","startTime":2617.68,"endTime":2621.82,"body":"mom go in and mess with. And"},{"speaker":"Annemie Tonken","startTime":2617.68,"endTime":2621.82,"body":"every time that she gets on his"},{"speaker":"Annemie Tonken","startTime":2621.82,"endTime":2624.64,"body":"case about it, he's like, Look,"},{"speaker":"Annemie Tonken","startTime":2621.82,"endTime":2624.64,"body":"I know where everything is. So"},{"speaker":"Annemie Tonken","startTime":2625.84,"endTime":2630.46,"body":"it's a, you know, another great"},{"speaker":"Annemie Tonken","startTime":2625.84,"endTime":2630.46,"body":"analogy mine. Yeah, this is how"},{"speaker":"Annemie Tonken","startTime":2630.46,"endTime":2635.59,"body":"my brain works is an analogy. So"},{"speaker":"Annemie Tonken","startTime":2630.46,"endTime":2635.59,"body":"So then, what do you generally"},{"speaker":"Annemie Tonken","startTime":2635.59,"endTime":2639.64,"body":"tell people to expect when it"},{"speaker":"Annemie Tonken","startTime":2635.59,"endTime":2639.64,"body":"comes to the period of time from"},{"speaker":"Annemie Tonken","startTime":2639.67,"endTime":2643.39,"body":"blank when they sign up to when"},{"speaker":"Annemie Tonken","startTime":2639.67,"endTime":2643.39,"body":"they've actually got a couple of"},{"speaker":"Annemie Tonken","startTime":2643.39,"endTime":2648.13,"body":"things off their plate? And and"},{"speaker":"Annemie Tonken","startTime":2643.39,"endTime":2648.13,"body":"you know, can start to see some"},{"speaker":"Annemie Tonken","startTime":2648.13,"endTime":2649.72,"body":"real return on investment?"},{"speaker":"Rick Liston","startTime":2650.41,"endTime":2653.11,"body":"Well, to your"},{"speaker":"Rick Liston","startTime":2650.41,"endTime":2653.11,"body":"analogy you made it is like"},{"speaker":"Rick Liston","startTime":2653.11,"endTime":2655.48,"body":"riding a bike. Right? So if"},{"speaker":"Rick Liston","startTime":2653.11,"endTime":2655.48,"body":"you've never had a staff member"},{"speaker":"Rick Liston","startTime":2655.51,"endTime":2658.75,"body":"before, we've got to train you,"},{"speaker":"Rick Liston","startTime":2655.51,"endTime":2658.75,"body":"right, so so there was a"},{"speaker":"Rick Liston","startTime":2658.75,"endTime":2662.74,"body":"training period here where we"},{"speaker":"Rick Liston","startTime":2658.75,"endTime":2662.74,"body":"are training you to have a staff"},{"speaker":"Rick Liston","startTime":2662.74,"endTime":2666.91,"body":"member. So you mentioned SOPs,"},{"speaker":"Rick Liston","startTime":2662.74,"endTime":2666.91,"body":"and for a lot of people"},{"speaker":"Rick Liston","startTime":2666.94,"endTime":2668.95,"body":"listening on my blog, what the"},{"speaker":"Rick Liston","startTime":2666.94,"endTime":2668.95,"body":"hell is that? Sorry, it's a"},{"speaker":"Rick Liston","startTime":2668.95,"endTime":2671.65,"body":"standard operating procedure. So"},{"speaker":"Rick Liston","startTime":2668.95,"endTime":2671.65,"body":"that's that's basically kind of"},{"speaker":"Rick Liston","startTime":2671.65,"endTime":2673.72,"body":"going to be the backbone of your"},{"speaker":"Rick Liston","startTime":2671.65,"endTime":2673.72,"body":"operating manual for your"},{"speaker":"Rick Liston","startTime":2673.72,"endTime":2676.78,"body":"business. And for any business"},{"speaker":"Rick Liston","startTime":2673.72,"endTime":2676.78,"body":"to elevate right for any any"},{"speaker":"Rick Liston","startTime":2677.2,"endTime":2680.29,"body":"organizer to elevate, they're"},{"speaker":"Rick Liston","startTime":2677.2,"endTime":2680.29,"body":"going to basically need to start"},{"speaker":"Rick Liston","startTime":2680.29,"endTime":2686.29,"body":"putting together an operating"},{"speaker":"Rick Liston","startTime":2680.29,"endTime":2686.29,"body":"manual with these SOPs of how to"},{"speaker":"Rick Liston","startTime":2686.32,"endTime":2688.75,"body":"replicate yourself how to do"},{"speaker":"Rick Liston","startTime":2686.32,"endTime":2688.75,"body":"these tasks. And the beautiful"},{"speaker":"Rick Liston","startTime":2688.75,"endTime":2691.81,"body":"thing is once you have it there,"},{"speaker":"Rick Liston","startTime":2688.75,"endTime":2691.81,"body":"once you it's almost like"},{"speaker":"Rick Liston","startTime":2691.81,"endTime":2694.54,"body":"putting an email template"},{"speaker":"Rick Liston","startTime":2691.81,"endTime":2694.54,"body":"together that that you know you"},{"speaker":"Rick Liston","startTime":2694.54,"endTime":2697.12,"body":"can can then be automated"},{"speaker":"Rick Liston","startTime":2694.54,"endTime":2697.12,"body":"because once it's done, it's"},{"speaker":"Rick Liston","startTime":2697.12,"endTime":2700.96,"body":"there and then that really"},{"speaker":"Rick Liston","startTime":2697.12,"endTime":2700.96,"body":"protects you from Um, the"},{"speaker":"Rick Liston","startTime":2700.96,"endTime":2704.14,"body":"vulnerability of somebody else"},{"speaker":"Rick Liston","startTime":2700.96,"endTime":2704.14,"body":"leaving because at all, you"},{"speaker":"Rick Liston","startTime":2704.14,"endTime":2707.83,"body":"know, maybe because obviously"},{"speaker":"Rick Liston","startTime":2704.14,"endTime":2707.83,"body":"VAs humans, so other things can"},{"speaker":"Rick Liston","startTime":2707.83,"endTime":2709.69,"body":"come up, or maybe they don't"},{"speaker":"Rick Liston","startTime":2707.83,"endTime":2709.69,"body":"work out, then they leave. So"},{"speaker":"Rick Liston","startTime":2709.69,"endTime":2713.53,"body":"you need to be able to have your"},{"speaker":"Rick Liston","startTime":2709.69,"endTime":2713.53,"body":"manual here so that somebody can"},{"speaker":"Rick Liston","startTime":2713.65,"endTime":2716.38,"body":"step in. This is why McDonald's"},{"speaker":"Rick Liston","startTime":2713.65,"endTime":2716.38,"body":"can be run by 15 year olds,"},{"speaker":"Rick Liston","startTime":2716.38,"endTime":2719.65,"body":"right, the operating procedures"},{"speaker":"Rick Liston","startTime":2716.38,"endTime":2719.65,"body":"are immaculate. So we want to"},{"speaker":"Rick Liston","startTime":2720.01,"endTime":2723.04,"body":"get to get to that stage where"},{"speaker":"Rick Liston","startTime":2720.01,"endTime":2723.04,"body":"you're placing yourself in as"},{"speaker":"Rick Liston","startTime":2723.04,"endTime":2725.77,"body":"many things as possible. So we"},{"speaker":"Rick Liston","startTime":2723.04,"endTime":2725.77,"body":"just have to teach you in those"},{"speaker":"Rick Liston","startTime":2725.77,"endTime":2728.77,"body":"first, like I said, at first"},{"speaker":"Rick Liston","startTime":2725.77,"endTime":2728.77,"body":"month, some people like"},{"speaker":"Rick Liston","startTime":2728.77,"endTime":2731.8,"body":"yourself, like you've had"},{"speaker":"Rick Liston","startTime":2728.77,"endTime":2731.8,"body":"experience before, so you kind"},{"speaker":"Rick Liston","startTime":2731.8,"endTime":2733.81,"body":"of know what to expect, you know"},{"speaker":"Rick Liston","startTime":2731.8,"endTime":2733.81,"body":"what to put into this thing. And"},{"speaker":"Rick Liston","startTime":2733.81,"endTime":2737.38,"body":"other people, there's, there's a"},{"speaker":"Rick Liston","startTime":2733.81,"endTime":2737.38,"body":"large resistance there. And for"},{"speaker":"Rick Liston","startTime":2737.38,"endTime":2739.48,"body":"a lot of people, it might not"},{"speaker":"Rick Liston","startTime":2737.38,"endTime":2739.48,"body":"work, right, that might be too"},{"speaker":"Rick Liston","startTime":2739.48,"endTime":2746.74,"body":"much of a challenge to overcome,"},{"speaker":"Rick Liston","startTime":2739.48,"endTime":2746.74,"body":"to put what's in your head, onto"},{"speaker":"Rick Liston","startTime":2746.74,"endTime":2749.86,"body":"paper or onto video onto an"},{"speaker":"Rick Liston","startTime":2746.74,"endTime":2749.86,"body":"audio message in some way that"},{"speaker":"Rick Liston","startTime":2749.86,"endTime":2752.59,"body":"somebody else can then come in"},{"speaker":"Rick Liston","startTime":2749.86,"endTime":2752.59,"body":"and do those things. And we try"},{"speaker":"Rick Liston","startTime":2752.59,"endTime":2756.34,"body":"to do as much of that as"},{"speaker":"Rick Liston","startTime":2752.59,"endTime":2756.34,"body":"possible for you in terms of"},{"speaker":"Rick Liston","startTime":2756.34,"endTime":2760.69,"body":"learning the software, the back"},{"speaker":"Rick Liston","startTime":2756.34,"endTime":2760.69,"body":"end stuff, the dashboards, but"},{"speaker":"Rick Liston","startTime":2760.87,"endTime":2763.18,"body":"if you've got a particular way"},{"speaker":"Rick Liston","startTime":2760.87,"endTime":2763.18,"body":"of doing things, which I'm sure"},{"speaker":"Rick Liston","startTime":2763.18,"endTime":2765.7,"body":"you have, I'm sure you've got"},{"speaker":"Rick Liston","startTime":2763.18,"endTime":2765.7,"body":"your own secret sauce, we need"},{"speaker":"Rick Liston","startTime":2765.7,"endTime":2769.42,"body":"to make sure that you're able to"},{"speaker":"Rick Liston","startTime":2765.7,"endTime":2769.42,"body":"instruct somebody else on how to"},{"speaker":"Rick Liston","startTime":2769.42,"endTime":2773.98,"body":"do that. So that the first the"},{"speaker":"Rick Liston","startTime":2769.42,"endTime":2773.98,"body":"first kind of, you know, six"},{"speaker":"Rick Liston","startTime":2773.98,"endTime":2778.21,"body":"weeks is almost getting you on"},{"speaker":"Rick Liston","startTime":2773.98,"endTime":2778.21,"body":"board with that. But then once"},{"speaker":"Rick Liston","startTime":2778.24,"endTime":2780.76,"body":"once you can do it with one"},{"speaker":"Rick Liston","startTime":2778.24,"endTime":2780.76,"body":"thing, like just, let's not"},{"speaker":"Rick Liston","startTime":2780.76,"endTime":2783.13,"body":"start with everything at once,"},{"speaker":"Rick Liston","startTime":2780.76,"endTime":2783.13,"body":"right, let's just start like"},{"speaker":"Rick Liston","startTime":2783.67,"endTime":2786.88,"body":"training you to get somebody"},{"speaker":"Rick Liston","startTime":2783.67,"endTime":2786.88,"body":"else to do your slideshows,"},{"speaker":"Rick Liston","startTime":2787.21,"endTime":2790.06,"body":"alright, or to whatever it is"},{"speaker":"Rick Liston","startTime":2787.21,"endTime":2790.06,"body":"make make a blog post after your"},{"speaker":"Rick Liston","startTime":2790.06,"endTime":2794.35,"body":"wedding what to do in Instagram"},{"speaker":"Rick Liston","startTime":2790.06,"endTime":2794.35,"body":"carousel, because that's such as"},{"speaker":"Rick Liston","startTime":2794.35,"endTime":2796.57,"body":"training of the it's training"},{"speaker":"Rick Liston","startTime":2794.35,"endTime":2796.57,"body":"you on how to do that. But then"},{"speaker":"Rick Liston","startTime":2796.57,"endTime":2799.45,"body":"once you once you do that, well,"},{"speaker":"Rick Liston","startTime":2796.57,"endTime":2799.45,"body":"alright, then that's, that's a"},{"speaker":"Rick Liston","startTime":2799.45,"endTime":2801.28,"body":"fantastic breakthrough moment."},{"speaker":"Rick Liston","startTime":2799.45,"endTime":2801.28,"body":"Because now you know, the next"},{"speaker":"Rick Liston","startTime":2801.28,"endTime":2803.44,"body":"time you go to do it, it's going"},{"speaker":"Rick Liston","startTime":2801.28,"endTime":2803.44,"body":"to be so much easier. And you've"},{"speaker":"Rick Liston","startTime":2803.44,"endTime":2805.84,"body":"got a relationship with your VA,"},{"speaker":"Rick Liston","startTime":2803.44,"endTime":2805.84,"body":"and you're like, Okay, you've"},{"speaker":"Rick Liston","startTime":2805.84,"endTime":2809.62,"body":"got trust and trust now, because"},{"speaker":"Rick Liston","startTime":2805.84,"endTime":2809.62,"body":"you can see that they're capable"},{"speaker":"Rick Liston","startTime":2809.65,"endTime":2812.23,"body":"of doing things, taking things"},{"speaker":"Rick Liston","startTime":2809.65,"endTime":2812.23,"body":"off your plate. So now you can"},{"speaker":"Rick Liston","startTime":2812.23,"endTime":2815.05,"body":"put that same time into making"},{"speaker":"Rick Liston","startTime":2812.23,"endTime":2815.05,"body":"the next operating procedure for"},{"speaker":"Rick Liston","startTime":2815.05,"endTime":2816.73,"body":"the next thing you'd like to"},{"speaker":"Rick Liston","startTime":2815.05,"endTime":2816.73,"body":"take off your plate. And then"},{"speaker":"Rick Liston","startTime":2816.73,"endTime":2819.16,"body":"the more and more that happens,"},{"speaker":"Rick Liston","startTime":2816.73,"endTime":2819.16,"body":"the more the better you get at"},{"speaker":"Rick Liston","startTime":2819.16,"endTime":2822.01,"body":"recognizing which things can be"},{"speaker":"Rick Liston","startTime":2819.16,"endTime":2822.01,"body":"taken off your plate. And not"},{"speaker":"Rick Liston","startTime":2822.01,"endTime":2824.44,"body":"everything can not everything,"},{"speaker":"Rick Liston","startTime":2822.01,"endTime":2824.44,"body":"can if you sat down and said,"},{"speaker":"Rick Liston","startTime":2824.47,"endTime":2828.67,"body":"Alright, we've a, I just wants"},{"speaker":"Rick Liston","startTime":2824.47,"endTime":2828.67,"body":"you to answer all my emails. And"},{"speaker":"Rick Liston","startTime":2828.67,"endTime":2831.67,"body":"a lot of people do, that's a"},{"speaker":"Rick Liston","startTime":2828.67,"endTime":2831.67,"body":"request that they have, and you"},{"speaker":"Rick Liston","startTime":2831.67,"endTime":2834.46,"body":"know, you've been, you've been"},{"speaker":"Rick Liston","startTime":2831.67,"endTime":2834.46,"body":"running your business for"},{"speaker":"Rick Liston","startTime":2834.49,"endTime":2838.39,"body":"whatever, 1015 years. So"},{"speaker":"Rick Liston","startTime":2834.49,"endTime":2838.39,"body":"somebody new cannot step in and"},{"speaker":"Rick Liston","startTime":2838.39,"endTime":2840.85,"body":"just start answering all your"},{"speaker":"Rick Liston","startTime":2838.39,"endTime":2840.85,"body":"emails with their with the"},{"speaker":"Rick Liston","startTime":2840.85,"endTime":2843.64,"body":"amount of knowledge that you"},{"speaker":"Rick Liston","startTime":2840.85,"endTime":2843.64,"body":"have, right? So so you're gonna"},{"speaker":"Rick Liston","startTime":2843.64,"endTime":2845.38,"body":"be set up to fail without"},{"speaker":"Rick Liston","startTime":2843.64,"endTime":2845.38,"body":"something like that, you know,"},{"speaker":"Rick Liston","startTime":2845.41,"endTime":2849.34,"body":"we're also not experts in all"},{"speaker":"Rick Liston","startTime":2845.41,"endTime":2849.34,"body":"the different all the different"},{"speaker":"Rick Liston","startTime":2849.34,"endTime":2851.8,"body":"things, these are general"},{"speaker":"Rick Liston","startTime":2849.34,"endTime":2851.8,"body":"virtual assistants who are very"},{"speaker":"Rick Liston","startTime":2851.8,"endTime":2854.77,"body":"good at procedural tasks, then"},{"speaker":"Rick Liston","startTime":2851.8,"endTime":2854.77,"body":"we do a lot of things, but it's,"},{"speaker":"Rick Liston","startTime":2854.8,"endTime":2857.74,"body":"we're not like, you can say,"},{"speaker":"Rick Liston","startTime":2854.8,"endTime":2857.74,"body":"Okay, can you start running ads"},{"speaker":"Rick Liston","startTime":2857.74,"endTime":2860.71,"body":"for me, that's probably going to"},{"speaker":"Rick Liston","startTime":2857.74,"endTime":2860.71,"body":"be better left for an ad agency,"},{"speaker":"Rick Liston","startTime":2860.74,"endTime":2864.61,"body":"if you need them to perform some"},{"speaker":"Rick Liston","startTime":2860.74,"endTime":2864.61,"body":"high level professional activity"},{"speaker":"Rick Liston","startTime":2864.61,"endTime":2868.24,"body":"that typically, you know, you"},{"speaker":"Rick Liston","startTime":2864.61,"endTime":2868.24,"body":"paying an agency $500 an hour"},{"speaker":"Rick Liston","startTime":2868.24,"endTime":2871.99,"body":"for that might not be an"},{"speaker":"Rick Liston","startTime":2868.24,"endTime":2871.99,"body":"expectation that we can realize."},{"speaker":"Annemie Tonken","startTime":2872.44,"endTime":2874.78,"body":"Right?"},{"speaker":"Annemie Tonken","startTime":2872.44,"endTime":2874.78,"body":"Absolutely. And, and I think"},{"speaker":"Annemie Tonken","startTime":2874.78,"endTime":2879.58,"body":"that it is, it's a process to"},{"speaker":"Annemie Tonken","startTime":2874.78,"endTime":2879.58,"body":"learn what those things are, see"},{"speaker":"Annemie Tonken","startTime":2879.58,"endTime":2882.31,"body":"what the possibilities are. And"},{"speaker":"Annemie Tonken","startTime":2879.58,"endTime":2882.31,"body":"then it's a and then it's a"},{"speaker":"Annemie Tonken","startTime":2882.31,"endTime":2885.97,"body":"relationship conversation where"},{"speaker":"Annemie Tonken","startTime":2882.31,"endTime":2885.97,"body":"you're, you know, you're giving"},{"speaker":"Annemie Tonken","startTime":2885.97,"endTime":2889.33,"body":"tasks and evaluating and giving"},{"speaker":"Annemie Tonken","startTime":2885.97,"endTime":2889.33,"body":"feedback, and all of those"},{"speaker":"Annemie Tonken","startTime":2889.33,"endTime":2894.19,"body":"things really do require you to"},{"speaker":"Annemie Tonken","startTime":2889.33,"endTime":2894.19,"body":"step into a role that, again,"},{"speaker":"Annemie Tonken","startTime":2894.22,"endTime":2898.96,"body":"can feel a little uncomfortable"},{"speaker":"Annemie Tonken","startTime":2894.22,"endTime":2898.96,"body":"to begin with, but it is it pays"},{"speaker":"Annemie Tonken","startTime":2898.96,"endTime":2902.08,"body":"dividends in terms of the time"},{"speaker":"Annemie Tonken","startTime":2898.96,"endTime":2902.08,"body":"that you open up in your"},{"speaker":"Annemie Tonken","startTime":2902.08,"endTime":2906.1,"body":"business, which can lead to, you"},{"speaker":"Annemie Tonken","startTime":2902.08,"endTime":2906.1,"body":"know, money that you add to your"},{"speaker":"Annemie Tonken","startTime":2906.1,"endTime":2908.65,"body":"revenue. You mentioned this"},{"speaker":"Annemie Tonken","startTime":2906.1,"endTime":2908.65,"body":"earlier, and it's one of my"},{"speaker":"Annemie Tonken","startTime":2908.65,"endTime":2913.45,"body":"favorite things about having"},{"speaker":"Annemie Tonken","startTime":2908.65,"endTime":2913.45,"body":"people who work for me, is the"},{"speaker":"Annemie Tonken","startTime":2913.45,"endTime":2916.81,"body":"fact that at this point, and"},{"speaker":"Annemie Tonken","startTime":2913.45,"endTime":2916.81,"body":"specifically in my this can't be"},{"speaker":"Annemie Tonken","startTime":2916.81,"endTime":2920.98,"body":"that hard in business, I you"},{"speaker":"Annemie Tonken","startTime":2916.81,"endTime":2920.98,"body":"know, I am really pleased with"},{"speaker":"Annemie Tonken","startTime":2920.98,"endTime":2926.86,"body":"the fact that I get to provide"},{"speaker":"Annemie Tonken","startTime":2920.98,"endTime":2926.86,"body":"incomes for other people, while"},{"speaker":"Annemie Tonken","startTime":2926.86,"endTime":2930.49,"body":"at the same time, you know,"},{"speaker":"Annemie Tonken","startTime":2926.86,"endTime":2930.49,"body":"doing the job that I love and it"},{"speaker":"Annemie Tonken","startTime":2930.61,"endTime":2934.51,"body":"you know, we all talk about as"},{"speaker":"Annemie Tonken","startTime":2930.61,"endTime":2934.51,"body":"photographers we love our we"},{"speaker":"Annemie Tonken","startTime":2934.51,"endTime":2936.97,"body":"love the photos that we make and"},{"speaker":"Annemie Tonken","startTime":2934.51,"endTime":2936.97,"body":"we love the fact that we get to"},{"speaker":"Annemie Tonken","startTime":2936.97,"endTime":2940.48,"body":"earn a living making our art"},{"speaker":"Annemie Tonken","startTime":2936.97,"endTime":2940.48,"body":"well think about if you got to"},{"speaker":"Annemie Tonken","startTime":2940.48,"endTime":2943.72,"body":"do that and provide a living for"},{"speaker":"Annemie Tonken","startTime":2940.48,"endTime":2943.72,"body":"someone else. I mean, it's just"},{"speaker":"Annemie Tonken","startTime":2943.72,"endTime":2948.25,"body":"sort of a compound effect in"},{"speaker":"Annemie Tonken","startTime":2943.72,"endTime":2948.25,"body":"terms of the the joys I think of"},{"speaker":"Annemie Tonken","startTime":2948.25,"endTime":2951.28,"body":"entrepreneurship so I'm a big"},{"speaker":"Annemie Tonken","startTime":2948.25,"endTime":2951.28,"body":"fan."},{"speaker":"Rick Liston","startTime":2952.45,"endTime":2953.77,"body":"I love you"},{"speaker":"Rick Liston","startTime":2952.45,"endTime":2953.77,"body":"mentioned that I don't think"},{"speaker":"Rick Liston","startTime":2953.77,"endTime":2957.28,"body":"anyone else is is mentioned that"},{"speaker":"Rick Liston","startTime":2953.77,"endTime":2957.28,"body":"before because that really is"},{"speaker":"Rick Liston","startTime":2957.28,"endTime":2960.13,"body":"one of the benefits that I don't"},{"speaker":"Rick Liston","startTime":2957.28,"endTime":2960.13,"body":"think people expect going into"},{"speaker":"Rick Liston","startTime":2960.13,"endTime":2962.95,"body":"it or know about but there's"},{"speaker":"Rick Liston","startTime":2960.13,"endTime":2962.95,"body":"because they actually end up"},{"speaker":"Rick Liston","startTime":2962.95,"endTime":2965.56,"body":"working pretty closely with with"},{"speaker":"Rick Liston","startTime":2962.95,"endTime":2965.56,"body":"your vendor, this might be a"},{"speaker":"Rick Liston","startTime":2965.56,"endTime":2968.26,"body":"person that you're going to"},{"speaker":"Rick Liston","startTime":2965.56,"endTime":2968.26,"body":"speak to more often than a lot"},{"speaker":"Rick Liston","startTime":2968.26,"endTime":2970.66,"body":"of your best friends right"},{"speaker":"Rick Liston","startTime":2968.26,"endTime":2970.66,"body":"because it's a daily interaction"},{"speaker":"Rick Liston","startTime":2970.69,"endTime":2974.26,"body":"and so yeah, the relationships"},{"speaker":"Rick Liston","startTime":2970.69,"endTime":2974.26,"body":"that are built they're pretty"},{"speaker":"Rick Liston","startTime":2974.26,"endTime":2975.46,"body":"amazing. Yeah,"},{"speaker":"Annemie Tonken","startTime":2975.73,"endTime":2979.99,"body":"so good. So"},{"speaker":"Annemie Tonken","startTime":2975.73,"endTime":2979.99,"body":"good. Well, we are out of time"},{"speaker":"Annemie Tonken","startTime":2979.99,"endTime":2984.1,"body":"but I know that people are gonna"},{"speaker":"Annemie Tonken","startTime":2979.99,"endTime":2984.1,"body":"want to know how they can fill"},{"speaker":"Annemie Tonken","startTime":2984.1,"endTime":2988.0,"body":"out this form. Connect with you"},{"speaker":"Annemie Tonken","startTime":2984.1,"endTime":2988.0,"body":"find out more all the good"},{"speaker":"Annemie Tonken","startTime":2988.0,"endTime":2988.45,"body":"stuff."},{"speaker":"Rick Liston","startTime":2989.62,"endTime":2994.18,"body":"So if you head to"},{"speaker":"Rick Liston","startTime":2989.62,"endTime":2994.18,"body":"wedding workflows.com And don't"},{"speaker":"Rick Liston","startTime":2994.18,"endTime":2997.69,"body":"be put off by the wedding in"},{"speaker":"Rick Liston","startTime":2994.18,"endTime":2997.69,"body":"that in that all the workflow"},{"speaker":"Rick Liston","startTime":2997.69,"endTime":3000.54,"body":"for that matter. Obviously you"},{"speaker":"Rick Liston","startTime":2997.69,"endTime":3000.54,"body":"name I came up with During"},{"speaker":"Rick Liston","startTime":3000.54,"endTime":3002.82,"body":"COVID, because the first thing"},{"speaker":"Rick Liston","startTime":3000.54,"endTime":3002.82,"body":"we offered was an automated"},{"speaker":"Rick Liston","startTime":3002.82,"endTime":3005.28,"body":"workflow, but we have a lot of"},{"speaker":"Rick Liston","startTime":3002.82,"endTime":3005.28,"body":"portrait photographers. So if"},{"speaker":"Rick Liston","startTime":3005.28,"endTime":3008.97,"body":"you had a wedding workflows.com,"},{"speaker":"Rick Liston","startTime":3005.28,"endTime":3008.97,"body":"and then you'll see a virtual"},{"speaker":"Rick Liston","startTime":3008.97,"endTime":3012.3,"body":"assistant page there. And then"},{"speaker":"Rick Liston","startTime":3008.97,"endTime":3012.3,"body":"you can go have a look, all the"},{"speaker":"Rick Liston","startTime":3012.3,"endTime":3015.03,"body":"pricing is are there on the"},{"speaker":"Rick Liston","startTime":3012.3,"endTime":3015.03,"body":"page, see other photographers,"},{"speaker":"Rick Liston","startTime":3015.06,"endTime":3017.31,"body":"obviously, their testimonials,"},{"speaker":"Rick Liston","startTime":3015.06,"endTime":3017.31,"body":"all the stuff that you want to"},{"speaker":"Rick Liston","startTime":3017.34,"endTime":3019.5,"body":"you want to read about, it's"},{"speaker":"Rick Liston","startTime":3017.34,"endTime":3019.5,"body":"there on their page. And then"},{"speaker":"Rick Liston","startTime":3019.5,"endTime":3023.04,"body":"you can also click the Get"},{"speaker":"Rick Liston","startTime":3019.5,"endTime":3023.04,"body":"Started button. And if you did"},{"speaker":"Rick Liston","startTime":3023.07,"endTime":3028.47,"body":"want to go through that process"},{"speaker":"Rick Liston","startTime":3023.07,"endTime":3028.47,"body":"and get a VA, you'll be asked if"},{"speaker":"Rick Liston","startTime":3028.47,"endTime":3032.19,"body":"you have a code, and you can use"},{"speaker":"Rick Liston","startTime":3028.47,"endTime":3032.19,"body":"TCB T H, and when you sign up,"},{"speaker":"Rick Liston","startTime":3032.19,"endTime":3036.21,"body":"that'll give you your first week"},{"speaker":"Rick Liston","startTime":3032.19,"endTime":3036.21,"body":"with a VA for free. So"},{"speaker":"Annemie Tonken","startTime":3036.21,"endTime":3040.11,"body":"for those of you"},{"speaker":"Annemie Tonken","startTime":3036.21,"endTime":3040.11,"body":"who don't call my business all"},{"speaker":"Annemie Tonken","startTime":3040.11,"endTime":3044.19,"body":"the time, like I do, it's a long"},{"speaker":"Annemie Tonken","startTime":3040.11,"endTime":3044.19,"body":"name. So it's this can't be that"},{"speaker":"Annemie Tonken","startTime":3044.19,"endTime":3047.28,"body":"hard. It's just the acronym for"},{"speaker":"Annemie Tonken","startTime":3044.19,"endTime":3047.28,"body":"that. So TCB th,"},{"speaker":"Rick Liston","startTime":3048.69,"endTime":3050.34,"body":"is clarifying that."},{"speaker":"Annemie Tonken","startTime":3052.44,"endTime":3054.96,"body":"I know well, and"},{"speaker":"Annemie Tonken","startTime":3052.44,"endTime":3054.96,"body":"my name is hard to spell. It's"},{"speaker":"Annemie Tonken","startTime":3054.96,"endTime":3057.78,"body":"just tricky all the way around."},{"speaker":"Annemie Tonken","startTime":3054.96,"endTime":3057.78,"body":"So wedding workflows, go to the"},{"speaker":"Annemie Tonken","startTime":3057.78,"endTime":3062.73,"body":"VA page, use code TCB th I you"},{"speaker":"Annemie Tonken","startTime":3057.78,"endTime":3062.73,"body":"know, especially if this is"},{"speaker":"Annemie Tonken","startTime":3062.73,"endTime":3065.73,"body":"something if you are someone who"},{"speaker":"Annemie Tonken","startTime":3062.73,"endTime":3065.73,"body":"like many of my listeners is"},{"speaker":"Annemie Tonken","startTime":3065.73,"endTime":3069.6,"body":"anticipating a busy season"},{"speaker":"Annemie Tonken","startTime":3065.73,"endTime":3069.6,"body":"toward the end of the year. This"},{"speaker":"Annemie Tonken","startTime":3069.6,"endTime":3073.29,"body":"is the time because that"},{"speaker":"Annemie Tonken","startTime":3069.6,"endTime":3073.29,"body":"learning curve and that sort of"},{"speaker":"Annemie Tonken","startTime":3073.29,"endTime":3077.67,"body":"getting everything squared away"},{"speaker":"Annemie Tonken","startTime":3073.29,"endTime":3077.67,"body":"and buttoned up by the time that"},{"speaker":"Annemie Tonken","startTime":3077.67,"endTime":3081.39,"body":"you get busy. You will thank"},{"speaker":"Annemie Tonken","startTime":3077.67,"endTime":3081.39,"body":"yourself a million times over"},{"speaker":"Annemie Tonken","startTime":3081.39,"endTime":3082.17,"body":"for this. So"},{"speaker":"Rick Liston","startTime":3082.17,"endTime":3084.48,"body":"I great point."},{"speaker":"Rick Liston","startTime":3082.17,"endTime":3084.48,"body":"Yeah, waiting until waiting"},{"speaker":"Rick Liston","startTime":3084.48,"endTime":3087.03,"body":"until you're flat out is not"},{"speaker":"Rick Liston","startTime":3084.48,"endTime":3087.03,"body":"it's not the right time."},{"speaker":"Annemie Tonken","startTime":3087.45,"endTime":3090.96,"body":"No, because not"},{"speaker":"Annemie Tonken","startTime":3087.45,"endTime":3090.96,"body":"only will you not have time to"},{"speaker":"Annemie Tonken","startTime":3090.96,"endTime":3095.1,"body":"set yourself or your VA up for"},{"speaker":"Annemie Tonken","startTime":3090.96,"endTime":3095.1,"body":"success. But you'll also be"},{"speaker":"Annemie Tonken","startTime":3095.1,"endTime":3099.09,"body":"compounding whatever impatience,"},{"speaker":"Annemie Tonken","startTime":3095.1,"endTime":3099.09,"body":"you know, you might feel in"},{"speaker":"Annemie Tonken","startTime":3099.09,"endTime":3102.72,"body":"those early stages with the"},{"speaker":"Annemie Tonken","startTime":3099.09,"endTime":3102.72,"body":"stress of I'm already too busy"},{"speaker":"Annemie Tonken","startTime":3102.72,"endTime":3106.89,"body":"for this. So you really you do"},{"speaker":"Annemie Tonken","startTime":3102.72,"endTime":3106.89,"body":"want to pick a time of year when"},{"speaker":"Annemie Tonken","startTime":3106.92,"endTime":3109.14,"body":"in the back of your head, you're"},{"speaker":"Annemie Tonken","startTime":3106.92,"endTime":3109.14,"body":"like, I don't know, do I have"},{"speaker":"Annemie Tonken","startTime":3109.14,"endTime":3112.05,"body":"enough work for this person?"},{"speaker":"Annemie Tonken","startTime":3109.14,"endTime":3112.05,"body":"That's a perfect time to start."},{"speaker":"Rick Liston","startTime":3113.01,"endTime":3119.31,"body":"That is a very"},{"speaker":"Rick Liston","startTime":3113.01,"endTime":3119.31,"body":"wise, wise words really wise. So"},{"speaker":"Rick Liston","startTime":3119.31,"endTime":3121.95,"body":"there's also there's also a free"},{"speaker":"Rick Liston","startTime":3119.31,"endTime":3121.95,"body":"task guide there. So if you're"},{"speaker":"Rick Liston","startTime":3121.95,"endTime":3124.8,"body":"just thinking like what what"},{"speaker":"Rick Liston","startTime":3121.95,"endTime":3124.8,"body":"kind of tasks could a VA do for"},{"speaker":"Rick Liston","startTime":3124.8,"endTime":3126.87,"body":"me, you can have a look at the"},{"speaker":"Rick Liston","startTime":3124.8,"endTime":3126.87,"body":"task guide there and just kind"},{"speaker":"Rick Liston","startTime":3126.87,"endTime":3130.17,"body":"of gives you a little rundown of"},{"speaker":"Rick Liston","startTime":3126.87,"endTime":3130.17,"body":"probably the most common things"},{"speaker":"Rick Liston","startTime":3130.17,"endTime":3132.42,"body":"we would do for our accounts."},{"speaker":"Rick Liston","startTime":3130.17,"endTime":3132.42,"body":"Love"},{"speaker":"Annemie Tonken","startTime":3132.42,"endTime":3135.63,"body":"it. So good."},{"speaker":"Annemie Tonken","startTime":3132.42,"endTime":3135.63,"body":"Well, Rick, this has been"},{"speaker":"Annemie Tonken","startTime":3135.66,"endTime":3138.96,"body":"lovely. It's so nice to see you"},{"speaker":"Annemie Tonken","startTime":3135.66,"endTime":3138.96,"body":"again and reconnect with you."},{"speaker":"Annemie Tonken","startTime":3138.96,"endTime":3142.77,"body":"And I hope that a lot of people"},{"speaker":"Annemie Tonken","startTime":3138.96,"endTime":3142.77,"body":"hear this and hear the message"},{"speaker":"Annemie Tonken","startTime":3142.77,"endTime":3145.05,"body":"because it is an important one."},{"speaker":"Annemie Tonken","startTime":3142.77,"endTime":3145.05,"body":"It's good work that you're"},{"speaker":"Annemie Tonken","startTime":3145.05,"endTime":3146.04,"body":"doing. So thank you."},{"speaker":"Rick Liston","startTime":3146.58,"endTime":3148.44,"body":"Thank you. Thank"},{"speaker":"Rick Liston","startTime":3146.58,"endTime":3148.44,"body":"you very much for having me on."},{"speaker":"Annemie Tonken","startTime":3149.13,"endTime":3151.41,"body":"Well, that's it"},{"speaker":"Annemie Tonken","startTime":3149.13,"endTime":3151.41,"body":"for this week's episode of This"},{"speaker":"Annemie Tonken","startTime":3151.41,"endTime":3155.22,"body":"can't be that hard. I'll be back"},{"speaker":"Annemie Tonken","startTime":3151.41,"endTime":3155.22,"body":"Same time, same place next week."},{"speaker":"Annemie Tonken","startTime":3155.67,"endTime":3158.4,"body":"In the meantime, you can find"},{"speaker":"Annemie Tonken","startTime":3155.67,"endTime":3158.4,"body":"more information about this"},{"speaker":"Annemie Tonken","startTime":3158.4,"endTime":3161.31,"body":"episode, along with all the"},{"speaker":"Annemie Tonken","startTime":3158.4,"endTime":3161.31,"body":"relevant links, notes and"},{"speaker":"Annemie Tonken","startTime":3161.31,"endTime":3166.2,"body":"downloads at this can't be that"},{"speaker":"Annemie Tonken","startTime":3161.31,"endTime":3166.2,"body":"hard.com/learn If you liked the"},{"speaker":"Annemie Tonken","startTime":3166.2,"endTime":3169.74,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":3166.2,"endTime":3169.74,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":3169.92,"endTime":3173.58,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":3169.92,"endTime":3173.58,"body":"review on iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":3173.73,"endTime":3177.27,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":3173.73,"endTime":3177.27,"body":"hope you have a fantastic week."}]}