{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.269,"endTime":3.509,"body":"If you have"},{"speaker":"Annemie Tonken","startTime":0.269,"endTime":3.509,"body":"spent any real amount of time"},{"speaker":"Annemie Tonken","startTime":3.599,"endTime":8.819,"body":"reading or taking classes in or"},{"speaker":"Annemie Tonken","startTime":3.599,"endTime":8.819,"body":"researching marketing, you've"},{"speaker":"Annemie Tonken","startTime":8.819,"endTime":14.519,"body":"probably heard the phrase SWOT"},{"speaker":"Annemie Tonken","startTime":8.819,"endTime":14.519,"body":"analysis. So SW ot I believe it"},{"speaker":"Annemie Tonken","startTime":14.519,"endTime":17.099,"body":"stands for strengths,"},{"speaker":"Annemie Tonken","startTime":14.519,"endTime":17.099,"body":"weaknesses, strengths,"},{"speaker":"Annemie Tonken","startTime":17.129,"endTime":22.469,"body":"weaknesses, opportunities and"},{"speaker":"Annemie Tonken","startTime":17.129,"endTime":22.469,"body":"threats. That process that"},{"speaker":"Annemie Tonken","startTime":22.469,"endTime":26.309,"body":"framework for sort of analyzing"},{"speaker":"Annemie Tonken","startTime":22.469,"endTime":26.309,"body":"your business from a marketing"},{"speaker":"Annemie Tonken","startTime":26.309,"endTime":30.179,"body":"standpoint is famous. And it's"},{"speaker":"Annemie Tonken","startTime":26.309,"endTime":30.179,"body":"famous because it works. These"},{"speaker":"Annemie Tonken","startTime":30.179,"endTime":34.019,"body":"are four areas that you really"},{"speaker":"Annemie Tonken","startTime":30.179,"endTime":34.019,"body":"should pay attention to. But I"},{"speaker":"Annemie Tonken","startTime":34.019,"endTime":37.199,"body":"have to tell you, the idea of"},{"speaker":"Annemie Tonken","startTime":34.019,"endTime":37.199,"body":"sitting down and doing a"},{"speaker":"Annemie Tonken","startTime":37.199,"endTime":41.129,"body":"corporate style SWOT analysis of"},{"speaker":"Annemie Tonken","startTime":37.199,"endTime":41.129,"body":"my business has never been"},{"speaker":"Annemie Tonken","startTime":41.129,"endTime":44.729,"body":"something that was particularly"},{"speaker":"Annemie Tonken","startTime":41.129,"endTime":44.729,"body":"appealing to me, which is where"},{"speaker":"Annemie Tonken","startTime":44.729,"endTime":49.589,"body":"today's guest comes in and makes"},{"speaker":"Annemie Tonken","startTime":44.729,"endTime":49.589,"body":"this whole process a lot more"},{"speaker":"Annemie Tonken","startTime":49.619,"endTime":53.369,"body":"entertaining. Casey Padgett is"},{"speaker":"Annemie Tonken","startTime":49.619,"endTime":53.369,"body":"the host of the nerdy"},{"speaker":"Annemie Tonken","startTime":53.369,"endTime":57.749,"body":"photographer podcast. He is a"},{"speaker":"Annemie Tonken","startTime":53.369,"endTime":57.749,"body":"longtime wedding photographer"},{"speaker":"Annemie Tonken","startTime":57.749,"endTime":61.499,"body":"based in the New York"},{"speaker":"Annemie Tonken","startTime":57.749,"endTime":61.499,"body":"metropolitan area. And he's just"},{"speaker":"Annemie Tonken","startTime":61.529,"endTime":64.379,"body":"a super entertaining guy all the"},{"speaker":"Annemie Tonken","startTime":61.529,"endTime":64.379,"body":"way around. He has been in"},{"speaker":"Annemie Tonken","startTime":64.379,"endTime":68.519,"body":"business for a long time, and he"},{"speaker":"Annemie Tonken","startTime":64.379,"endTime":68.519,"body":"has great insights that he"},{"speaker":"Annemie Tonken","startTime":68.519,"endTime":73.019,"body":"shares openly on his podcast,"},{"speaker":"Annemie Tonken","startTime":68.519,"endTime":73.019,"body":"but always seems to make them"},{"speaker":"Annemie Tonken","startTime":73.019,"endTime":76.859,"body":"fun and kind of about those"},{"speaker":"Annemie Tonken","startTime":73.019,"endTime":76.859,"body":"things that are classically"},{"speaker":"Annemie Tonken","startTime":76.889,"endTime":81.239,"body":"nerdy. So today, he is joining"},{"speaker":"Annemie Tonken","startTime":76.889,"endTime":81.239,"body":"me to chat about how you can do"},{"speaker":"Annemie Tonken","startTime":81.269,"endTime":84.959,"body":"a marketing analysis of your"},{"speaker":"Annemie Tonken","startTime":81.269,"endTime":84.959,"body":"business through the lens of the"},{"speaker":"Annemie Tonken","startTime":84.959,"endTime":88.709,"body":"superhero comic book world. So I"},{"speaker":"Annemie Tonken","startTime":84.959,"endTime":88.709,"body":"know you're going to enjoy this"},{"speaker":"Annemie Tonken","startTime":88.709,"endTime":92.189,"body":"conversation. Marketing is one"},{"speaker":"Annemie Tonken","startTime":88.709,"endTime":92.189,"body":"of those things I always talk"},{"speaker":"Annemie Tonken","startTime":92.189,"endTime":96.179,"body":"about. It's like laundry. It's"},{"speaker":"Annemie Tonken","startTime":92.189,"endTime":96.179,"body":"an ongoing job. So it's great to"},{"speaker":"Annemie Tonken","startTime":96.179,"endTime":99.329,"body":"be always thinking about it in"},{"speaker":"Annemie Tonken","startTime":96.179,"endTime":99.329,"body":"different ways. And I feel like"},{"speaker":"Annemie Tonken","startTime":99.329,"endTime":103.379,"body":"Casey's take on this is going to"},{"speaker":"Annemie Tonken","startTime":99.329,"endTime":103.379,"body":"be as fun as it is valuable."},{"speaker":"Annemie Tonken","startTime":104.519,"endTime":108.149,"body":"Welcome to this can't be that"},{"speaker":"Annemie Tonken","startTime":104.519,"endTime":108.149,"body":"hard. My name is Annemie Tonken."},{"speaker":"Annemie Tonken","startTime":108.149,"endTime":111.119,"body":"And I help photographers run"},{"speaker":"Annemie Tonken","startTime":108.149,"endTime":111.119,"body":"profitable, sustainable"},{"speaker":"Annemie Tonken","startTime":111.119,"endTime":115.259,"body":"businesses that they love. Each"},{"speaker":"Annemie Tonken","startTime":111.119,"endTime":115.259,"body":"week on the podcast, I cover"},{"speaker":"Annemie Tonken","startTime":115.259,"endTime":119.009,"body":"simple, actionable strategies"},{"speaker":"Annemie Tonken","startTime":115.259,"endTime":119.009,"body":"and systems that photographers"},{"speaker":"Annemie Tonken","startTime":119.009,"endTime":122.819,"body":"at every level of experience can"},{"speaker":"Annemie Tonken","startTime":119.009,"endTime":122.819,"body":"use to earn more money in a more"},{"speaker":"Annemie Tonken","startTime":122.819,"endTime":126.509,"body":"sustainable way. Running a"},{"speaker":"Annemie Tonken","startTime":122.819,"endTime":126.509,"body":"photography business doesn't"},{"speaker":"Annemie Tonken","startTime":126.509,"endTime":130.289,"body":"have to be that hard. You can do"},{"speaker":"Annemie Tonken","startTime":126.509,"endTime":130.289,"body":"it. And I can show you how."},{"speaker":"Annemie Tonken","startTime":133.919,"endTime":137.579,"body":"Casey fastjet Welcome to this"},{"speaker":"Annemie Tonken","startTime":133.919,"endTime":137.579,"body":"can't be that hard. I am so"},{"speaker":"Annemie Tonken","startTime":137.579,"endTime":141.539,"body":"excited for today's"},{"speaker":"Annemie Tonken","startTime":137.579,"endTime":141.539,"body":"conversation. You and I have a"},{"speaker":"Annemie Tonken","startTime":141.539,"endTime":145.469,"body":"lot of nerdy similarities. And I"},{"speaker":"Annemie Tonken","startTime":141.539,"endTime":145.469,"body":"am. I'm ready to geek out with"},{"speaker":"Annemie Tonken","startTime":145.469,"endTime":146.699,"body":"you. How have you been?"},{"speaker":"Casey Fatchett","startTime":147.48,"endTime":149.88,"body":"Good. I mean,"},{"speaker":"Casey Fatchett","startTime":147.48,"endTime":149.88,"body":"it's, it's been a busy week for"},{"speaker":"Casey Fatchett","startTime":149.88,"endTime":154.14,"body":"me things are looking good"},{"speaker":"Casey Fatchett","startTime":149.88,"endTime":154.14,"body":"business wise. Yeah, the weather"},{"speaker":"Casey Fatchett","startTime":154.14,"endTime":157.68,"body":"has changed, like spring has"},{"speaker":"Casey Fatchett","startTime":154.14,"endTime":157.68,"body":"finally sprung here in the New"},{"speaker":"Casey Fatchett","startTime":157.68,"endTime":162.15,"body":"York, New Jersey area where I'm"},{"speaker":"Casey Fatchett","startTime":157.68,"endTime":162.15,"body":"at. And it's, it's a lovely day."},{"speaker":"Casey Fatchett","startTime":162.21,"endTime":164.94,"body":"And I'm happy to be here and"},{"speaker":"Casey Fatchett","startTime":162.21,"endTime":164.94,"body":"talking with you about"},{"speaker":"Casey Fatchett","startTime":165.24,"endTime":166.59,"body":"photography and how we can help"},{"speaker":"Casey Fatchett","startTime":165.24,"endTime":166.59,"body":"people."},{"speaker":"Annemie Tonken","startTime":166.83,"endTime":169.32,"body":"I love that I"},{"speaker":"Annemie Tonken","startTime":166.83,"endTime":169.32,"body":"used to live in New York and"},{"speaker":"Annemie Tonken","startTime":169.32,"endTime":173.7,"body":"man, there is nothing like"},{"speaker":"Annemie Tonken","startTime":169.32,"endTime":173.7,"body":"spring starting to show up after"},{"speaker":"Annemie Tonken","startTime":173.73,"endTime":176.64,"body":"like the long call. I was in the"},{"speaker":"Annemie Tonken","startTime":173.73,"endTime":176.64,"body":"city. And it was like the you"},{"speaker":"Annemie Tonken","startTime":176.64,"endTime":180.75,"body":"know, you'd get these wind"},{"speaker":"Annemie Tonken","startTime":176.64,"endTime":180.75,"body":"tunnels down the avenues and it"},{"speaker":"Annemie Tonken","startTime":180.75,"endTime":183.93,"body":"can be really brutal. And then"},{"speaker":"Annemie Tonken","startTime":180.75,"endTime":183.93,"body":"like you'd have those warm days"},{"speaker":"Annemie Tonken","startTime":183.93,"endTime":186.93,"body":"and all of a sudden everybody's"},{"speaker":"Annemie Tonken","startTime":183.93,"endTime":186.93,"body":"outside and it's just it's such"},{"speaker":"Annemie Tonken","startTime":186.93,"endTime":188.28,"body":"a great feeling. So I"},{"speaker":"Casey Fatchett","startTime":188.28,"endTime":192.48,"body":"grew up in the"},{"speaker":"Casey Fatchett","startTime":188.28,"endTime":192.48,"body":"Midwest, and Michigan. And so"},{"speaker":"Casey Fatchett","startTime":192.51,"endTime":197.31,"body":"cold is a different thing. The"},{"speaker":"Casey Fatchett","startTime":192.51,"endTime":197.31,"body":"different Midwest versus New"},{"speaker":"Casey Fatchett","startTime":197.31,"endTime":200.1,"body":"York City. When I moved to New"},{"speaker":"Casey Fatchett","startTime":197.31,"endTime":200.1,"body":"York City, I was like, Okay,"},{"speaker":"Casey Fatchett","startTime":200.1,"endTime":203.37,"body":"it's whatever this temperature"},{"speaker":"Casey Fatchett","startTime":200.1,"endTime":203.37,"body":"is, like, it's not that bad. And"},{"speaker":"Casey Fatchett","startTime":203.4,"endTime":205.59,"body":"you know, some places it isn't."},{"speaker":"Casey Fatchett","startTime":203.4,"endTime":205.59,"body":"But like you said, you get into"},{"speaker":"Casey Fatchett","startTime":205.59,"endTime":207.93,"body":"those wind tunnels and the"},{"speaker":"Casey Fatchett","startTime":205.59,"endTime":207.93,"body":"avenues and all sudden, like you"},{"speaker":"Casey Fatchett","startTime":207.93,"endTime":211.65,"body":"want layers because it's just"},{"speaker":"Casey Fatchett","startTime":207.93,"endTime":211.65,"body":"like, the wind is really brutal."},{"speaker":"Casey Fatchett","startTime":211.89,"endTime":216.87,"body":"But like yesterday, it was 74"},{"speaker":"Casey Fatchett","startTime":211.89,"endTime":216.87,"body":"degrees. Today, it's like 67"},{"speaker":"Casey Fatchett","startTime":216.87,"endTime":219.3,"body":"right now. It's like it's gonna"},{"speaker":"Casey Fatchett","startTime":216.87,"endTime":219.3,"body":"be like this all week. And I'm"},{"speaker":"Casey Fatchett","startTime":219.3,"endTime":222.57,"body":"like, perfect trying to fight"},{"speaker":"Casey Fatchett","startTime":219.3,"endTime":222.57,"body":"wave from the pollen. And"},{"speaker":"Annemie Tonken","startTime":223.95,"endTime":226.29,"body":"yeah, well, I'm"},{"speaker":"Annemie Tonken","startTime":223.95,"endTime":226.29,"body":"in North Carolina and the pollen"},{"speaker":"Annemie Tonken","startTime":226.29,"endTime":232.62,"body":"game here is strong. So yeah,"},{"speaker":"Annemie Tonken","startTime":226.29,"endTime":232.62,"body":"absolutely. Well, before we dive"},{"speaker":"Annemie Tonken","startTime":232.62,"endTime":236.46,"body":"in, I would love everyone who"},{"speaker":"Annemie Tonken","startTime":232.62,"endTime":236.46,"body":"has not had a chance to sort of"},{"speaker":"Annemie Tonken","startTime":236.46,"endTime":240.63,"body":"meet you to get a little bit of"},{"speaker":"Annemie Tonken","startTime":236.46,"endTime":240.63,"body":"your backstory and and just give"},{"speaker":"Annemie Tonken","startTime":240.63,"endTime":242.58,"body":"us the quick 10,000 foot view."},{"speaker":"Casey Fatchett","startTime":243.93,"endTime":246.78,"body":"Quick View, I"},{"speaker":"Casey Fatchett","startTime":243.93,"endTime":246.78,"body":"became a photographer"},{"speaker":"Casey Fatchett","startTime":247.11,"endTime":252.57,"body":"professionally 25 years ago,"},{"speaker":"Casey Fatchett","startTime":247.11,"endTime":252.57,"body":"this year, and I started out"},{"speaker":"Casey Fatchett","startTime":252.57,"endTime":257.82,"body":"doing headshots and bam photos,"},{"speaker":"Casey Fatchett","startTime":252.57,"endTime":257.82,"body":"promotional photos, as well as"},{"speaker":"Casey Fatchett","startTime":257.82,"endTime":261.39,"body":"live show photos because I was"},{"speaker":"Casey Fatchett","startTime":257.82,"endTime":261.39,"body":"an actor and that they knew"},{"speaker":"Casey Fatchett","startTime":261.39,"endTime":264.15,"body":"other creatives and photography"},{"speaker":"Casey Fatchett","startTime":261.39,"endTime":264.15,"body":"and a hobby, and they were like,"},{"speaker":"Casey Fatchett","startTime":264.15,"endTime":267.69,"body":"hey, we'll pay you for this. So"},{"speaker":"Casey Fatchett","startTime":264.15,"endTime":267.69,"body":"I went out with my film cameras,"},{"speaker":"Casey Fatchett","startTime":268.14,"endTime":273.72,"body":"and back in the day, and that's"},{"speaker":"Casey Fatchett","startTime":268.14,"endTime":273.72,"body":"how I really solidified my"},{"speaker":"Casey Fatchett","startTime":273.75,"endTime":277.68,"body":"technical photography. Because"},{"speaker":"Casey Fatchett","startTime":273.75,"endTime":277.68,"body":"the days before digital, you"},{"speaker":"Casey Fatchett","startTime":277.68,"endTime":279.69,"body":"didn't have a lot of the things"},{"speaker":"Casey Fatchett","startTime":277.68,"endTime":279.69,"body":"that we kind of like uses"},{"speaker":"Casey Fatchett","startTime":279.69,"endTime":283.56,"body":"crutches now. Sure. And then I"},{"speaker":"Casey Fatchett","startTime":279.69,"endTime":283.56,"body":"did my first wedding. And I"},{"speaker":"Casey Fatchett","startTime":283.56,"endTime":288.45,"body":"really loved that. And I became"},{"speaker":"Casey Fatchett","startTime":283.56,"endTime":288.45,"body":"my focus more on weddings. So"},{"speaker":"Casey Fatchett","startTime":288.45,"endTime":294.93,"body":"I've been doing weddings for 23"},{"speaker":"Casey Fatchett","startTime":288.45,"endTime":294.93,"body":"years, 24 years, and you had"},{"speaker":"Casey Fatchett","startTime":295.38,"endTime":301.17,"body":"almost 800 weddings and now"},{"speaker":"Casey Fatchett","startTime":295.38,"endTime":301.17,"body":"Yeah, and then This started a"},{"speaker":"Casey Fatchett","startTime":301.2,"endTime":304.11,"body":"whole thing for photographers"},{"speaker":"Casey Fatchett","startTime":301.2,"endTime":304.11,"body":"about six years or six years ago"},{"speaker":"Casey Fatchett","startTime":304.11,"endTime":307.56,"body":"this month, I started the nerdy"},{"speaker":"Casey Fatchett","startTime":304.11,"endTime":307.56,"body":"photographer, happy anniversary."},{"speaker":"Casey Fatchett","startTime":307.68,"endTime":311.82,"body":"Thank you. And yeah. And then"},{"speaker":"Casey Fatchett","startTime":307.68,"endTime":311.82,"body":"that parlayed into a podcast as"},{"speaker":"Casey Fatchett","startTime":311.82,"endTime":316.14,"body":"well. And I just want to make"},{"speaker":"Casey Fatchett","startTime":311.82,"endTime":316.14,"body":"photographers laugh and help"},{"speaker":"Casey Fatchett","startTime":316.14,"endTime":318.33,"body":"them learn about business. Well,"},{"speaker":"Annemie Tonken","startTime":318.599,"endTime":320.849,"body":"I mean, we say"},{"speaker":"Annemie Tonken","startTime":318.599,"endTime":320.849,"body":"this a lot, but it is kind of a"},{"speaker":"Annemie Tonken","startTime":320.849,"endTime":324.089,"body":"lonely industry, and that you're"},{"speaker":"Annemie Tonken","startTime":320.849,"endTime":324.089,"body":"usually working kind of alone."},{"speaker":"Annemie Tonken","startTime":324.779,"endTime":332.279,"body":"And I absolutely love the growth"},{"speaker":"Annemie Tonken","startTime":324.779,"endTime":332.279,"body":"since I started have the sort of"},{"speaker":"Annemie Tonken","startTime":333.179,"endTime":337.559,"body":"thanks to the internet, really,"},{"speaker":"Annemie Tonken","startTime":333.179,"endTime":337.559,"body":"that there is this network of"},{"speaker":"Annemie Tonken","startTime":337.949,"endTime":340.769,"body":"educators, there are certainly"},{"speaker":"Annemie Tonken","startTime":337.949,"endTime":340.769,"body":"ways to network with other"},{"speaker":"Annemie Tonken","startTime":340.769,"endTime":345.419,"body":"photographers and and I just"},{"speaker":"Annemie Tonken","startTime":340.769,"endTime":345.419,"body":"feel like that access can really"},{"speaker":"Annemie Tonken","startTime":345.449,"endTime":350.549,"body":"help individual business owners"},{"speaker":"Annemie Tonken","startTime":345.449,"endTime":350.549,"body":"find their people out there. So"},{"speaker":"Annemie Tonken","startTime":351.029,"endTime":354.989,"body":"that's great. And I'm very"},{"speaker":"Annemie Tonken","startTime":351.029,"endTime":354.989,"body":"solitary. Yeah, it is. And I'm"},{"speaker":"Annemie Tonken","startTime":354.989,"endTime":358.859,"body":"excited to have you on the show."},{"speaker":"Annemie Tonken","startTime":354.989,"endTime":358.859,"body":"But I'm really excited because"},{"speaker":"Annemie Tonken","startTime":358.889,"endTime":362.609,"body":"this thing that that you and I"},{"speaker":"Annemie Tonken","startTime":358.889,"endTime":362.609,"body":"have in common is that we love"},{"speaker":"Annemie Tonken","startTime":362.639,"endTime":367.799,"body":"to paint a more creative picture"},{"speaker":"Annemie Tonken","startTime":362.639,"endTime":367.799,"body":"I'm gonna say of how to think"},{"speaker":"Annemie Tonken","startTime":367.799,"endTime":373.109,"body":"about your business. So with"},{"speaker":"Annemie Tonken","startTime":367.799,"endTime":373.109,"body":"that vague introduction, I'm"},{"speaker":"Annemie Tonken","startTime":373.109,"endTime":375.599,"body":"gonna have you dive in on this"},{"speaker":"Annemie Tonken","startTime":373.109,"endTime":375.599,"body":"marketing topic that we're"},{"speaker":"Annemie Tonken","startTime":375.599,"endTime":376.349,"body":"talking about today."},{"speaker":"Casey Fatchett","startTime":376.68,"endTime":380.7,"body":"Okay, so I grew"},{"speaker":"Casey Fatchett","startTime":376.68,"endTime":380.7,"body":"up collecting comic books love"},{"speaker":"Casey Fatchett","startTime":380.73,"endTime":383.16,"body":"superheroes, way before"},{"speaker":"Casey Fatchett","startTime":380.73,"endTime":383.16,"body":"superheroes were cool. And"},{"speaker":"Casey Fatchett","startTime":383.16,"endTime":388.38,"body":"movies, not gatekeeping more"},{"speaker":"Casey Fatchett","startTime":383.16,"endTime":388.38,"body":"people loving comic books, I'm"},{"speaker":"Casey Fatchett","startTime":388.38,"endTime":391.35,"body":"all for it. Just as it's been,"},{"speaker":"Casey Fatchett","startTime":388.38,"endTime":391.35,"body":"it's very ingrained in how I"},{"speaker":"Casey Fatchett","startTime":391.35,"endTime":395.13,"body":"think. I think visually comic"},{"speaker":"Casey Fatchett","startTime":391.35,"endTime":395.13,"body":"books, I always thought of like"},{"speaker":"Casey Fatchett","startTime":395.13,"endTime":398.61,"body":"panels, when I'm doing"},{"speaker":"Casey Fatchett","startTime":395.13,"endTime":398.61,"body":"photography. So that was like,"},{"speaker":"Casey Fatchett","startTime":398.64,"endTime":404.43,"body":"part of how I saw the world. And"},{"speaker":"Casey Fatchett","startTime":398.64,"endTime":404.43,"body":"what I like to teach people to"},{"speaker":"Casey Fatchett","startTime":404.46,"endTime":407.7,"body":"market themselves as"},{"speaker":"Casey Fatchett","startTime":404.46,"endTime":407.7,"body":"photographers or as I mean,"},{"speaker":"Casey Fatchett","startTime":407.73,"endTime":409.65,"body":"whatever you're doing, he"},{"speaker":"Casey Fatchett","startTime":407.73,"endTime":409.65,"body":"doesn't have to just be"},{"speaker":"Casey Fatchett","startTime":409.65,"endTime":413.49,"body":"photography, but I think it"},{"speaker":"Casey Fatchett","startTime":409.65,"endTime":413.49,"body":"works visually for"},{"speaker":"Casey Fatchett","startTime":413.49,"endTime":417.63,"body":"photographers, is to help you"},{"speaker":"Casey Fatchett","startTime":413.49,"endTime":417.63,"body":"find your superpower. And when"},{"speaker":"Casey Fatchett","startTime":417.63,"endTime":420.9,"body":"people say that, and first of"},{"speaker":"Casey Fatchett","startTime":417.63,"endTime":420.9,"body":"all, before I get into this"},{"speaker":"Casey Fatchett","startTime":421.38,"endTime":424.68,"body":"little caveat, write this stuff"},{"speaker":"Casey Fatchett","startTime":421.38,"endTime":424.68,"body":"down, get out a piece of paper."},{"speaker":"Casey Fatchett","startTime":425.04,"endTime":427.41,"body":"And when you're thinking about"},{"speaker":"Casey Fatchett","startTime":425.04,"endTime":427.41,"body":"these things that I'm going to"},{"speaker":"Casey Fatchett","startTime":427.41,"endTime":430.14,"body":"talk about, write it down,"},{"speaker":"Casey Fatchett","startTime":427.41,"endTime":430.14,"body":"you're gonna want to write it"},{"speaker":"Casey Fatchett","startTime":430.14,"endTime":432.6,"body":"down, you're gonna want to"},{"speaker":"Casey Fatchett","startTime":430.14,"endTime":432.6,"body":"change it over time, possibly."},{"speaker":"Casey Fatchett","startTime":432.78,"endTime":436.35,"body":"So it's good to have a record of"},{"speaker":"Casey Fatchett","startTime":432.78,"endTime":436.35,"body":"this, just don't, don't leave it"},{"speaker":"Casey Fatchett","startTime":436.35,"endTime":442.29,"body":"in your head. Don't leave things"},{"speaker":"Casey Fatchett","startTime":436.35,"endTime":442.29,"body":"like in the ether, just where"},{"speaker":"Casey Fatchett","startTime":442.29,"endTime":444.63,"body":"you're thinking about it, you"},{"speaker":"Casey Fatchett","startTime":442.29,"endTime":444.63,"body":"know, because if you don't put"},{"speaker":"Casey Fatchett","startTime":444.63,"endTime":448.02,"body":"it down on paper, or type it"},{"speaker":"Casey Fatchett","startTime":444.63,"endTime":448.02,"body":"out, or whatever, it just sort"},{"speaker":"Casey Fatchett","startTime":448.02,"endTime":451.47,"body":"of like ruminates up there and"},{"speaker":"Casey Fatchett","startTime":448.02,"endTime":451.47,"body":"you never really, it doesn't"},{"speaker":"Casey Fatchett","startTime":451.47,"endTime":454.5,"body":"crystallize for you. And you"},{"speaker":"Casey Fatchett","startTime":451.47,"endTime":454.5,"body":"don't, it doesn't become like a"},{"speaker":"Casey Fatchett","startTime":454.5,"endTime":458.73,"body":"solid thing. And you know that"},{"speaker":"Casey Fatchett","startTime":454.5,"endTime":458.73,"body":"that's a problem, because this"},{"speaker":"Casey Fatchett","startTime":458.73,"endTime":462.72,"body":"is something you're gonna want"},{"speaker":"Casey Fatchett","startTime":458.73,"endTime":462.72,"body":"to work and rework over time and"},{"speaker":"Casey Fatchett","startTime":462.72,"endTime":465.12,"body":"how it helps you. So we're gonna"},{"speaker":"Casey Fatchett","startTime":462.72,"endTime":465.12,"body":"start out with what's your"},{"speaker":"Casey Fatchett","startTime":465.12,"endTime":470.52,"body":"superpower? What's the thing"},{"speaker":"Casey Fatchett","startTime":465.12,"endTime":470.52,"body":"that you do better than anybody"},{"speaker":"Casey Fatchett","startTime":470.52,"endTime":473.28,"body":"else? And it doesn't necessarily"},{"speaker":"Casey Fatchett","startTime":470.52,"endTime":473.28,"body":"have to be actually better than"},{"speaker":"Casey Fatchett","startTime":473.28,"endTime":475.17,"body":"anybody else. But think about"},{"speaker":"Casey Fatchett","startTime":473.28,"endTime":475.17,"body":"your market, you're gonna have"},{"speaker":"Casey Fatchett","startTime":475.17,"endTime":479.43,"body":"to think about where you are as"},{"speaker":"Casey Fatchett","startTime":475.17,"endTime":479.43,"body":"a photographer, the people"},{"speaker":"Casey Fatchett","startTime":479.43,"endTime":483.42,"body":"you're trying to reach, you have"},{"speaker":"Casey Fatchett","startTime":479.43,"endTime":483.42,"body":"to have some knowledge of what's"},{"speaker":"Casey Fatchett","startTime":483.42,"endTime":487.05,"body":"going on in your area. And what"},{"speaker":"Casey Fatchett","startTime":483.42,"endTime":487.05,"body":"is the thing that you do better?"},{"speaker":"Casey Fatchett","startTime":487.05,"endTime":490.92,"body":"Or do really well? Are you great"},{"speaker":"Casey Fatchett","startTime":487.05,"endTime":490.92,"body":"at turning around turnaround"},{"speaker":"Casey Fatchett","startTime":490.92,"endTime":495.18,"body":"time is like getting people"},{"speaker":"Casey Fatchett","startTime":490.92,"endTime":495.18,"body":"back. Amazing photos really"},{"speaker":"Casey Fatchett","startTime":495.18,"endTime":498.9,"body":"fast. Your thing? Is your thing,"},{"speaker":"Casey Fatchett","startTime":495.18,"endTime":498.9,"body":"being able to pose people"},{"speaker":"Casey Fatchett","startTime":499.14,"endTime":502.2,"body":"really, really well and like set"},{"speaker":"Casey Fatchett","startTime":499.14,"endTime":502.2,"body":"up these anti Liebowitz,"},{"speaker":"Casey Fatchett","startTime":502.2,"endTime":506.22,"body":"looking, you know, vote cover"},{"speaker":"Casey Fatchett","startTime":502.2,"endTime":506.22,"body":"shots, is that what you do"},{"speaker":"Casey Fatchett","startTime":506.22,"endTime":509.28,"body":"better than anyone or like"},{"speaker":"Casey Fatchett","startTime":506.22,"endTime":509.28,"body":"you're at the top of your game,"},{"speaker":"Casey Fatchett","startTime":509.34,"endTime":512.64,"body":"the thing that when I say that"},{"speaker":"Casey Fatchett","startTime":509.34,"endTime":512.64,"body":"there's a lot of like newbie"},{"speaker":"Casey Fatchett","startTime":512.64,"endTime":515.46,"body":"photographers, people who are"},{"speaker":"Casey Fatchett","startTime":512.64,"endTime":515.46,"body":"just starting out in their"},{"speaker":"Casey Fatchett","startTime":515.46,"endTime":519.42,"body":"business or are trying to still"},{"speaker":"Casey Fatchett","startTime":515.46,"endTime":519.42,"body":"figure that out? What I like to"},{"speaker":"Casey Fatchett","startTime":519.42,"endTime":523.44,"body":"tell them is what do you want to"},{"speaker":"Casey Fatchett","startTime":519.42,"endTime":523.44,"body":"be known for? Right? What is the"},{"speaker":"Casey Fatchett","startTime":523.44,"endTime":527.61,"body":"thing that you want people to"},{"speaker":"Casey Fatchett","startTime":523.44,"endTime":527.61,"body":"come to you for when I really"},{"speaker":"Casey Fatchett","startTime":527.61,"endTime":532.68,"body":"sat down and part of what"},{"speaker":"Casey Fatchett","startTime":527.61,"endTime":532.68,"body":"benefitted me after I had been a"},{"speaker":"Casey Fatchett","startTime":532.68,"endTime":537.81,"body":"photographer for a while was"},{"speaker":"Casey Fatchett","startTime":532.68,"endTime":537.81,"body":"feedback from my clients. And I"},{"speaker":"Casey Fatchett","startTime":537.81,"endTime":541.29,"body":"always tell people, ask for"},{"speaker":"Casey Fatchett","startTime":537.81,"endTime":541.29,"body":"feedback. Ask for feedback from"},{"speaker":"Casey Fatchett","startTime":541.29,"endTime":543.84,"body":"the people who don't hire you"},{"speaker":"Casey Fatchett","startTime":541.29,"endTime":543.84,"body":"ask for feedback from the people"},{"speaker":"Casey Fatchett","startTime":544.14,"endTime":548.28,"body":"who did hire you might think for"},{"speaker":"Casey Fatchett","startTime":544.14,"endTime":548.28,"body":"people who didn't hire you as"},{"speaker":"Casey Fatchett","startTime":548.28,"endTime":551.97,"body":"always send a quick email or"},{"speaker":"Casey Fatchett","startTime":548.28,"endTime":551.97,"body":"whatever and say like, Hey,"},{"speaker":"Casey Fatchett","startTime":551.97,"endTime":553.74,"body":"thanks for letting me know you"},{"speaker":"Casey Fatchett","startTime":551.97,"endTime":553.74,"body":"didn't hire me. You went another"},{"speaker":"Casey Fatchett","startTime":553.74,"endTime":557.25,"body":"direction. Totally understand."},{"speaker":"Casey Fatchett","startTime":553.74,"endTime":557.25,"body":"Can you tell me what was the"},{"speaker":"Casey Fatchett","startTime":557.25,"endTime":559.8,"body":"deciding factor and who you"},{"speaker":"Casey Fatchett","startTime":557.25,"endTime":559.8,"body":"hired? Because that can teach"},{"speaker":"Casey Fatchett","startTime":559.8,"endTime":564.03,"body":"you a lot about what's going on"},{"speaker":"Casey Fatchett","startTime":559.8,"endTime":564.03,"body":"in those interactions. But when"},{"speaker":"Casey Fatchett","startTime":564.03,"endTime":567.06,"body":"you're talking to your clients,"},{"speaker":"Casey Fatchett","startTime":564.03,"endTime":567.06,"body":"it was something that I was"},{"speaker":"Casey Fatchett","startTime":567.09,"endTime":572.1,"body":"unaware of that I was just"},{"speaker":"Casey Fatchett","startTime":567.09,"endTime":572.1,"body":"subconsciously doing really well"},{"speaker":"Casey Fatchett","startTime":572.58,"endTime":577.71,"body":"was making people feel"},{"speaker":"Casey Fatchett","startTime":572.58,"endTime":577.71,"body":"comfortable. That mean, I know,"},{"speaker":"Casey Fatchett","startTime":578.82,"endTime":583.05,"body":"to an extent about like, patting"},{"speaker":"Casey Fatchett","startTime":578.82,"endTime":583.05,"body":"myself on the back or like say"},{"speaker":"Casey Fatchett","startTime":583.56,"endTime":587.25,"body":"that I'm gonna make people"},{"speaker":"Casey Fatchett","startTime":583.56,"endTime":587.25,"body":"laugh. You know, those sorts of"},{"speaker":"Casey Fatchett","startTime":587.25,"endTime":591.12,"body":"things. But the feedback that I"},{"speaker":"Casey Fatchett","startTime":587.25,"endTime":591.12,"body":"kept getting from people was"},{"speaker":"Casey Fatchett","startTime":591.12,"endTime":597.57,"body":"that they felt super relaxed on"},{"speaker":"Casey Fatchett","startTime":591.12,"endTime":597.57,"body":"camera with me, because I"},{"speaker":"Casey Fatchett","startTime":597.57,"endTime":600.69,"body":"personally don't like being on"},{"speaker":"Casey Fatchett","startTime":597.57,"endTime":600.69,"body":"camera. You Even though I was"},{"speaker":"Casey Fatchett","startTime":600.69,"endTime":603.09,"body":"inaccurate, like there's a"},{"speaker":"Casey Fatchett","startTime":600.69,"endTime":603.09,"body":"character that you're"},{"speaker":"Casey Fatchett","startTime":603.09,"endTime":606.93,"body":"portraying, and that's, that"},{"speaker":"Casey Fatchett","startTime":603.09,"endTime":606.93,"body":"makes things easier, I guess."},{"speaker":"Casey Fatchett","startTime":607.17,"endTime":613.44,"body":"But I, you know, I think it's"},{"speaker":"Casey Fatchett","startTime":607.17,"endTime":613.44,"body":"part of whatever my own getting"},{"speaker":"Casey Fatchett","startTime":613.44,"endTime":616.11,"body":"my head, both thinking like,"},{"speaker":"Casey Fatchett","startTime":613.44,"endTime":616.11,"body":"what is that photographer doing?"},{"speaker":"Casey Fatchett","startTime":616.14,"endTime":619.08,"body":"What settings are they using?"},{"speaker":"Casey Fatchett","startTime":616.14,"endTime":619.08,"body":"What lens Oh, that lens, really"},{"speaker":"Casey Fatchett","startTime":619.08,"endTime":621.54,"body":"they're gonna shoot at that"},{"speaker":"Casey Fatchett","startTime":619.08,"endTime":621.54,"body":"angle that lens. So I get really"},{"speaker":"Casey Fatchett","startTime":621.54,"endTime":627.24,"body":"nervous about it. And then, you"},{"speaker":"Casey Fatchett","startTime":621.54,"endTime":627.24,"body":"know, I use that need to feel"},{"speaker":"Casey Fatchett","startTime":628.05,"endTime":632.64,"body":"comfortable with my clients. And"},{"speaker":"Casey Fatchett","startTime":628.05,"endTime":632.64,"body":"I wasn't even thinking about it."},{"speaker":"Casey Fatchett","startTime":632.64,"endTime":638.28,"body":"But now I focus on it. Because"},{"speaker":"Casey Fatchett","startTime":632.64,"endTime":638.28,"body":"this is the thing that over more"},{"speaker":"Casey Fatchett","startTime":638.28,"endTime":643.32,"body":"than 20 years, everybody who has"},{"speaker":"Casey Fatchett","startTime":638.28,"endTime":643.32,"body":"something positive to say about"},{"speaker":"Casey Fatchett","startTime":643.32,"endTime":647.91,"body":"my business says that without"},{"speaker":"Casey Fatchett","startTime":643.32,"endTime":647.91,"body":"prompting from me, says, This is"},{"speaker":"Casey Fatchett","startTime":647.91,"endTime":651.66,"body":"what Casey does. That made me"},{"speaker":"Casey Fatchett","startTime":647.91,"endTime":651.66,"body":"feel really good about our"},{"speaker":"Casey Fatchett","startTime":651.66,"endTime":655.29,"body":"interaction. There are other"},{"speaker":"Casey Fatchett","startTime":651.66,"endTime":655.29,"body":"things too. And, you know, one"},{"speaker":"Casey Fatchett","startTime":655.29,"endTime":658.56,"body":"thing for me is turnaround time"},{"speaker":"Casey Fatchett","startTime":655.29,"endTime":658.56,"body":"not posing people is one of the"},{"speaker":"Casey Fatchett","startTime":658.77,"endTime":663.81,"body":"ideas that that people really"},{"speaker":"Casey Fatchett","startTime":658.77,"endTime":663.81,"body":"like, there, you kind of create"},{"speaker":"Casey Fatchett","startTime":663.81,"endTime":668.58,"body":"your set of skills, your"},{"speaker":"Casey Fatchett","startTime":663.81,"endTime":668.58,"body":"superpowers that are going to"},{"speaker":"Casey Fatchett","startTime":668.58,"endTime":672.54,"body":"distinguish you from the crowd,"},{"speaker":"Casey Fatchett","startTime":668.58,"endTime":672.54,"body":"because that's what you know,"},{"speaker":"Casey Fatchett","startTime":672.87,"endTime":676.02,"body":"photography is these days. I"},{"speaker":"Casey Fatchett","startTime":672.87,"endTime":676.02,"body":"mean, the more the merrier,"},{"speaker":"Casey Fatchett","startTime":676.05,"endTime":679.14,"body":"bring people in come into the"},{"speaker":"Casey Fatchett","startTime":676.05,"endTime":679.14,"body":"industry, it's not easy. It's a"},{"speaker":"Casey Fatchett","startTime":679.14,"endTime":680.91,"body":"crowded field. Yeah."},{"speaker":"Annemie Tonken","startTime":681.36,"endTime":684.03,"body":"And I want to, I"},{"speaker":"Annemie Tonken","startTime":681.36,"endTime":684.03,"body":"want to take two seconds to just"},{"speaker":"Annemie Tonken","startTime":684.03,"endTime":687.36,"body":"like call something out that you"},{"speaker":"Annemie Tonken","startTime":684.03,"endTime":687.36,"body":"said that I think is really like"},{"speaker":"Annemie Tonken","startTime":687.36,"endTime":690.87,"body":"bears repeating. And that is"},{"speaker":"Annemie Tonken","startTime":687.36,"endTime":690.87,"body":"that oftentimes the things that"},{"speaker":"Annemie Tonken","startTime":690.87,"endTime":695.4,"body":"we're best at, we are almost"},{"speaker":"Annemie Tonken","startTime":690.87,"endTime":695.4,"body":"unaware of, because we're just"},{"speaker":"Annemie Tonken","startTime":695.4,"endTime":698.16,"body":"doing us like that. You're just"},{"speaker":"Annemie Tonken","startTime":695.4,"endTime":698.16,"body":"being yourself. So what you're"},{"speaker":"Annemie Tonken","startTime":698.16,"endTime":700.95,"body":"talking about, about making"},{"speaker":"Annemie Tonken","startTime":698.16,"endTime":700.95,"body":"people comfortable. I'm sure"},{"speaker":"Annemie Tonken","startTime":700.95,"endTime":705.18,"body":"that's not limited to your"},{"speaker":"Annemie Tonken","startTime":700.95,"endTime":705.18,"body":"photography, business. That's"},{"speaker":"Annemie Tonken","startTime":705.18,"endTime":708.24,"body":"who you are in the world. So"},{"speaker":"Annemie Tonken","startTime":705.18,"endTime":708.24,"body":"when we are good at things"},{"speaker":"Annemie Tonken","startTime":708.24,"endTime":712.56,"body":"naturally like that, those"},{"speaker":"Annemie Tonken","startTime":708.24,"endTime":712.56,"body":"become things that seems second"},{"speaker":"Annemie Tonken","startTime":712.56,"endTime":715.89,"body":"nature to us, right? It's Oh,"},{"speaker":"Annemie Tonken","startTime":712.56,"endTime":715.89,"body":"yeah, everybody can write a"},{"speaker":"Annemie Tonken","startTime":715.89,"endTime":719.28,"body":"great term paper or whatever,"},{"speaker":"Annemie Tonken","startTime":715.89,"endTime":719.28,"body":"like, whatever your strengths"},{"speaker":"Annemie Tonken","startTime":719.28,"endTime":724.26,"body":"are, you oftentimes will"},{"speaker":"Annemie Tonken","startTime":719.28,"endTime":724.26,"body":"discount them as strengths,"},{"speaker":"Annemie Tonken","startTime":724.26,"endTime":727.59,"body":"because we just naturally assume"},{"speaker":"Annemie Tonken","startTime":724.26,"endTime":727.59,"body":"that that's what everybody does."},{"speaker":"Annemie Tonken","startTime":727.8,"endTime":732.06,"body":"So that asking for feedback, and"},{"speaker":"Annemie Tonken","startTime":727.8,"endTime":732.06,"body":"hearing those patterns start to"},{"speaker":"Annemie Tonken","startTime":732.06,"endTime":734.94,"body":"emerge sometimes can bring our"},{"speaker":"Annemie Tonken","startTime":732.06,"endTime":734.94,"body":"attention to something that we"},{"speaker":"Annemie Tonken","startTime":734.94,"endTime":738.66,"body":"don't necessarily need to work"},{"speaker":"Annemie Tonken","startTime":734.94,"endTime":738.66,"body":"on or anything else, what we"},{"speaker":"Annemie Tonken","startTime":738.66,"endTime":741.42,"body":"need to do is just start calling"},{"speaker":"Annemie Tonken","startTime":738.66,"endTime":741.42,"body":"it out and making it more"},{"speaker":"Annemie Tonken","startTime":741.42,"endTime":743.79,"body":"explicit in our marketing and"},{"speaker":"Annemie Tonken","startTime":741.42,"endTime":743.79,"body":"everything else."},{"speaker":"Casey Fatchett","startTime":744.33,"endTime":747.72,"body":"It's one of"},{"speaker":"Casey Fatchett","startTime":744.33,"endTime":747.72,"body":"those things. Yes, exactly. It's"},{"speaker":"Casey Fatchett","startTime":748.02,"endTime":751.41,"body":"the thing, we also have a blind"},{"speaker":"Casey Fatchett","startTime":748.02,"endTime":751.41,"body":"eye to it, because we it is"},{"speaker":"Casey Fatchett","startTime":751.41,"endTime":754.44,"body":"second nature, and when we talk"},{"speaker":"Casey Fatchett","startTime":751.41,"endTime":754.44,"body":"about using your personality, as"},{"speaker":"Casey Fatchett","startTime":754.44,"endTime":757.11,"body":"marketing is like, you know,"},{"speaker":"Casey Fatchett","startTime":754.44,"endTime":757.11,"body":"because there's only one you"},{"speaker":"Casey Fatchett","startTime":757.29,"endTime":759.27,"body":"This is one of those things that"},{"speaker":"Casey Fatchett","startTime":757.29,"endTime":759.27,"body":"you know, people talk about,"},{"speaker":"Casey Fatchett","startTime":759.27,"endTime":764.46,"body":"like because I think some people"},{"speaker":"Casey Fatchett","startTime":759.27,"endTime":764.46,"body":"think of it as I'm, I like to go"},{"speaker":"Casey Fatchett","startTime":765.12,"endTime":768.66,"body":"hiking, so I'm gonna get hiking"},{"speaker":"Casey Fatchett","startTime":765.12,"endTime":768.66,"body":"people or whatever. Like, yeah,"},{"speaker":"Casey Fatchett","startTime":768.66,"endTime":770.58,"body":"sure, whatever. That's part of"},{"speaker":"Casey Fatchett","startTime":768.66,"endTime":770.58,"body":"it. That's kind of background."},{"speaker":"Casey Fatchett","startTime":770.67,"endTime":773.13,"body":"That's not why people are hiring"},{"speaker":"Casey Fatchett","startTime":770.67,"endTime":773.13,"body":"you as a photographer, right?"},{"speaker":"Casey Fatchett","startTime":773.16,"endTime":776.85,"body":"You have to think about more"},{"speaker":"Casey Fatchett","startTime":773.16,"endTime":776.85,"body":"about your interactions with"},{"speaker":"Casey Fatchett","startTime":776.85,"endTime":782.01,"body":"people and what you provide for"},{"speaker":"Casey Fatchett","startTime":776.85,"endTime":782.01,"body":"clients. And yeah, those things"},{"speaker":"Casey Fatchett","startTime":782.01,"endTime":785.07,"body":"tend to, especially because we"},{"speaker":"Casey Fatchett","startTime":782.01,"endTime":785.07,"body":"sort of just think of it as like"},{"speaker":"Casey Fatchett","startTime":785.07,"endTime":789.12,"body":"you said, second nature, we"},{"speaker":"Casey Fatchett","startTime":785.07,"endTime":789.12,"body":"don't focus on it, we think"},{"speaker":"Casey Fatchett","startTime":789.12,"endTime":792.84,"body":"something to kind of come out of"},{"speaker":"Casey Fatchett","startTime":789.12,"endTime":792.84,"body":"Yeah, those were the things like"},{"speaker":"Casey Fatchett","startTime":792.96,"endTime":797.73,"body":"looking at patterns and reviews,"},{"speaker":"Casey Fatchett","startTime":792.96,"endTime":797.73,"body":"or feedback from clients. Looked"},{"speaker":"Casey Fatchett","startTime":797.76,"endTime":800.91,"body":"for me it was the things like"},{"speaker":"Casey Fatchett","startTime":797.76,"endTime":800.91,"body":"yes, I'm doing this well,"},{"speaker":"Casey Fatchett","startTime":801.57,"endTime":804.87,"body":"already, without thinking about"},{"speaker":"Casey Fatchett","startTime":801.57,"endTime":804.87,"body":"it. Now I need to hone it."},{"speaker":"Casey Fatchett","startTime":805.08,"endTime":807.78,"body":"Right. It's a difference"},{"speaker":"Casey Fatchett","startTime":805.08,"endTime":807.78,"body":"between, like, just naturally"},{"speaker":"Casey Fatchett","startTime":807.78,"endTime":811.44,"body":"being good at having the skills"},{"speaker":"Casey Fatchett","startTime":807.78,"endTime":811.44,"body":"to do something and like the"},{"speaker":"Casey Fatchett","startTime":811.44,"endTime":815.13,"body":"natural raw ability, and now you"},{"speaker":"Casey Fatchett","startTime":811.44,"endTime":815.13,"body":"focus on it, you get better at"},{"speaker":"Casey Fatchett","startTime":815.13,"endTime":819.54,"body":"it, you make more of a push in"},{"speaker":"Casey Fatchett","startTime":815.13,"endTime":819.54,"body":"that direction, when it comes to"},{"speaker":"Casey Fatchett","startTime":819.54,"endTime":822.69,"body":"your social media, your"},{"speaker":"Casey Fatchett","startTime":819.54,"endTime":822.69,"body":"marketing, how you talk to"},{"speaker":"Casey Fatchett","startTime":822.69,"endTime":826.32,"body":"potential clients, like when I"},{"speaker":"Casey Fatchett","startTime":822.69,"endTime":826.32,"body":"get into a meeting with a"},{"speaker":"Casey Fatchett","startTime":826.32,"endTime":829.44,"body":"potential client and somebody"},{"speaker":"Casey Fatchett","startTime":826.32,"endTime":829.44,"body":"says what makes you different"},{"speaker":"Casey Fatchett","startTime":829.47,"endTime":832.08,"body":"now I know what I'm going to"},{"speaker":"Casey Fatchett","startTime":829.47,"endTime":832.08,"body":"talk about, right? What makes"},{"speaker":"Casey Fatchett","startTime":832.08,"endTime":835.89,"body":"you different as a photographer,"},{"speaker":"Casey Fatchett","startTime":832.08,"endTime":835.89,"body":"and I will tell them like these"},{"speaker":"Casey Fatchett","startTime":835.89,"endTime":838.02,"body":"are in depends on what type of"},{"speaker":"Casey Fatchett","startTime":835.89,"endTime":838.02,"body":"client we're talking about"},{"speaker":"Casey Fatchett","startTime":838.05,"endTime":840.12,"body":"weddings, different from"},{"speaker":"Casey Fatchett","startTime":838.05,"endTime":840.12,"body":"portraits different from"},{"speaker":"Casey Fatchett","startTime":840.12,"endTime":845.82,"body":"corporate you know there I will"},{"speaker":"Casey Fatchett","startTime":840.12,"endTime":845.82,"body":"talk about those things that I"},{"speaker":"Casey Fatchett","startTime":845.82,"endTime":848.58,"body":"know I am very good at. These"},{"speaker":"Casey Fatchett","startTime":845.82,"endTime":848.58,"body":"are the things that set me"},{"speaker":"Casey Fatchett","startTime":848.58,"endTime":854.1,"body":"apart. Which leads me to the"},{"speaker":"Casey Fatchett","startTime":848.58,"endTime":854.1,"body":"next part of it. Every superhero"},{"speaker":"Casey Fatchett","startTime":854.52,"endTime":860.37,"body":"has a weakness in your"},{"speaker":"Casey Fatchett","startTime":854.52,"endTime":860.37,"body":"kryptonite. Yes kryptonite. Or"},{"speaker":"Casey Fatchett","startTime":860.37,"endTime":862.47,"body":"like if you're a Green Lantern"},{"speaker":"Casey Fatchett","startTime":860.37,"endTime":862.47,"body":"was one of my favorites of the"},{"speaker":"Casey Fatchett","startTime":862.47,"endTime":863.79,"body":"color yellow weird"},{"speaker":"Annemie Tonken","startTime":863.82,"endTime":865.95,"body":"he would have"},{"speaker":"Annemie Tonken","startTime":863.82,"endTime":865.95,"body":"suffered through that whole like"},{"speaker":"Annemie Tonken","startTime":865.98,"endTime":868.14,"body":"early 2000s Yellow editing"},{"speaker":"Annemie Tonken","startTime":865.98,"endTime":868.14,"body":"thing."},{"speaker":"Casey Fatchett","startTime":869.31,"endTime":871.11,"body":"Yes, wouldn't"},{"speaker":"Casey Fatchett","startTime":869.31,"endTime":871.11,"body":"would not have been good. Like"},{"speaker":"Casey Fatchett","startTime":871.11,"endTime":874.59,"body":"those are things that you're not"},{"speaker":"Casey Fatchett","startTime":871.11,"endTime":874.59,"body":"good at is important to know"},{"speaker":"Casey Fatchett","startTime":874.59,"endTime":878.4,"body":"those as well. Know what your"},{"speaker":"Casey Fatchett","startTime":874.59,"endTime":878.4,"body":"weaknesses are. Know what you're"},{"speaker":"Casey Fatchett","startTime":878.43,"endTime":881.91,"body":"like, which are can be the"},{"speaker":"Casey Fatchett","startTime":878.43,"endTime":881.91,"body":"things that you're not very good"},{"speaker":"Casey Fatchett","startTime":881.91,"endTime":888.12,"body":"at. If you're not good at posing"},{"speaker":"Casey Fatchett","startTime":881.91,"endTime":888.12,"body":"people. Don't focus on posing"},{"speaker":"Casey Fatchett","startTime":888.33,"endTime":891.75,"body":"like don't those are the things"},{"speaker":"Casey Fatchett","startTime":888.33,"endTime":891.75,"body":"you avoid talking about in your"},{"speaker":"Casey Fatchett","startTime":891.75,"endTime":896.85,"body":"marketing or your social media"},{"speaker":"Casey Fatchett","startTime":891.75,"endTime":896.85,"body":"stuff like one of the lessons"},{"speaker":"Casey Fatchett","startTime":896.85,"endTime":900.33,"body":"that I learned from another"},{"speaker":"Casey Fatchett","startTime":896.85,"endTime":900.33,"body":"photographer friend of mine Who"},{"speaker":"Casey Fatchett","startTime":900.36,"endTime":903.39,"body":"else does a lot of marketing"},{"speaker":"Casey Fatchett","startTime":900.36,"endTime":903.39,"body":"stuff? Who told me like, if you"},{"speaker":"Casey Fatchett","startTime":903.39,"endTime":906.24,"body":"don't want to take these types"},{"speaker":"Casey Fatchett","startTime":903.39,"endTime":906.24,"body":"of pictures, stop putting them"},{"speaker":"Casey Fatchett","startTime":906.24,"endTime":910.41,"body":"in your portfolio. And like,"},{"speaker":"Casey Fatchett","startTime":906.24,"endTime":910.41,"body":"don't, you know, start slowly"},{"speaker":"Casey Fatchett","startTime":910.44,"endTime":913.71,"body":"trimming down the number of"},{"speaker":"Casey Fatchett","startTime":910.44,"endTime":913.71,"body":"photos that you show, and blog"},{"speaker":"Casey Fatchett","startTime":913.71,"endTime":917.73,"body":"posts, or social media, so that"},{"speaker":"Casey Fatchett","startTime":913.71,"endTime":917.73,"body":"people aren't coming to you for"},{"speaker":"Casey Fatchett","startTime":917.73,"endTime":920.49,"body":"that sort of thing. And I was"},{"speaker":"Casey Fatchett","startTime":917.73,"endTime":920.49,"body":"just like, I Yeah, the things"},{"speaker":"Casey Fatchett","startTime":920.49,"endTime":923.37,"body":"that I don't enjoy about my job,"},{"speaker":"Casey Fatchett","startTime":920.49,"endTime":923.37,"body":"and I'm not necessarily like,"},{"speaker":"Casey Fatchett","startTime":923.55,"endTime":927.48,"body":"great at it, they would say,"},{"speaker":"Casey Fatchett","startTime":923.55,"endTime":927.48,"body":"like, I'm okay. And that's the"},{"speaker":"Casey Fatchett","startTime":927.48,"endTime":930.18,"body":"thing is like, I don't talk"},{"speaker":"Casey Fatchett","startTime":927.48,"endTime":930.18,"body":"about it. But I doesn't mean I"},{"speaker":"Casey Fatchett","startTime":930.18,"endTime":934.65,"body":"don't like try to bring myself"},{"speaker":"Casey Fatchett","startTime":930.18,"endTime":934.65,"body":"up to a level of proficiency"},{"speaker":"Casey Fatchett","startTime":934.65,"endTime":937.32,"body":"with it doesn't mean I just"},{"speaker":"Casey Fatchett","startTime":934.65,"endTime":937.32,"body":"don't talk about it. Right,"},{"speaker":"Casey Fatchett","startTime":937.53,"endTime":940.38,"body":"posing, I can do it. I know"},{"speaker":"Casey Fatchett","startTime":937.53,"endTime":940.38,"body":"that, like, I know how to pose"},{"speaker":"Casey Fatchett","startTime":940.38,"endTime":945.57,"body":"people. But it's not something"},{"speaker":"Casey Fatchett","startTime":940.38,"endTime":945.57,"body":"that I do. Some people need it,"},{"speaker":"Casey Fatchett","startTime":945.57,"endTime":950.37,"body":"though. So sometimes I gotta"},{"speaker":"Casey Fatchett","startTime":945.57,"endTime":950.37,"body":"jump in there with, Hey, this is"},{"speaker":"Casey Fatchett","startTime":950.37,"endTime":952.35,"body":"how you guys should stand a"},{"speaker":"Casey Fatchett","startTime":950.37,"endTime":952.35,"body":"little bit more, they need a"},{"speaker":"Casey Fatchett","startTime":952.35,"endTime":955.53,"body":"little bit more direction, so"},{"speaker":"Casey Fatchett","startTime":952.35,"endTime":955.53,"body":"that I can do that. When it"},{"speaker":"Casey Fatchett","startTime":955.53,"endTime":959.46,"body":"comes time to do it. Right. But"},{"speaker":"Casey Fatchett","startTime":955.53,"endTime":959.46,"body":"I'm not talking about it all the"},{"speaker":"Casey Fatchett","startTime":959.46,"endTime":961.44,"body":"time. Right? It makes sense."},{"speaker":"Casey Fatchett","startTime":959.46,"endTime":961.44,"body":"Yeah."},{"speaker":"Annemie Tonken","startTime":962.79,"endTime":965.13,"body":"Absolutely. And"},{"speaker":"Annemie Tonken","startTime":962.79,"endTime":965.13,"body":"I feel like there's two"},{"speaker":"Annemie Tonken","startTime":965.13,"endTime":971.22,"body":"different ways that I see these"},{"speaker":"Annemie Tonken","startTime":965.13,"endTime":971.22,"body":"sort of kryptonite issues. One"},{"speaker":"Annemie Tonken","startTime":971.22,"endTime":974.73,"body":"side of it is stuff that you can"},{"speaker":"Annemie Tonken","startTime":971.22,"endTime":974.73,"body":"say, like, for instance, I"},{"speaker":"Annemie Tonken","startTime":974.73,"endTime":977.31,"body":"photograph families, and"},{"speaker":"Annemie Tonken","startTime":974.73,"endTime":977.31,"body":"sometimes that includes"},{"speaker":"Annemie Tonken","startTime":977.31,"endTime":980.76,"body":"newborns. And I'm extremely"},{"speaker":"Annemie Tonken","startTime":977.31,"endTime":980.76,"body":"clear with people that I don't"},{"speaker":"Annemie Tonken","startTime":980.76,"endTime":984.36,"body":"do post newborn photos, like"},{"speaker":"Annemie Tonken","startTime":980.76,"endTime":984.36,"body":"some people do, I feel like"},{"speaker":"Annemie Tonken","startTime":984.36,"endTime":988.77,"body":"that's a really, it's a pretty"},{"speaker":"Annemie Tonken","startTime":984.36,"endTime":988.77,"body":"common one among that sector of"},{"speaker":"Annemie Tonken","startTime":988.77,"endTime":991.77,"body":"photographers where it's like,"},{"speaker":"Annemie Tonken","startTime":988.77,"endTime":991.77,"body":"you either do that all the time,"},{"speaker":"Annemie Tonken","startTime":991.8,"endTime":994.26,"body":"or you don't do it at all, I"},{"speaker":"Annemie Tonken","startTime":991.8,"endTime":994.26,"body":"don't do it at all. I'm"},{"speaker":"Annemie Tonken","startTime":994.26,"endTime":996.96,"body":"extremely clear with people"},{"speaker":"Annemie Tonken","startTime":994.26,"endTime":996.96,"body":"about that. So I've just kind of"},{"speaker":"Annemie Tonken","startTime":996.96,"endTime":1000.35,"body":"written that out of the script"},{"speaker":"Annemie Tonken","startTime":996.96,"endTime":1000.35,"body":"entirely. Yep. However, there"},{"speaker":"Annemie Tonken","startTime":1000.35,"endTime":1005.96,"body":"are elements to my job that are"},{"speaker":"Annemie Tonken","startTime":1000.35,"endTime":1005.96,"body":"necessary for me to perform my"},{"speaker":"Annemie Tonken","startTime":1005.96,"endTime":1009.62,"body":"job that are not my super"},{"speaker":"Annemie Tonken","startTime":1005.96,"endTime":1009.62,"body":"strengths, and in some cases are"},{"speaker":"Annemie Tonken","startTime":1009.62,"endTime":1013.01,"body":"my weaknesses, but they are"},{"speaker":"Annemie Tonken","startTime":1009.62,"endTime":1013.01,"body":"necessary. And so like, I'm just"},{"speaker":"Annemie Tonken","startTime":1013.01,"endTime":1016.16,"body":"going to pull out an easy one"},{"speaker":"Annemie Tonken","startTime":1013.01,"endTime":1016.16,"body":"that everybody can probably nod"},{"speaker":"Annemie Tonken","startTime":1016.16,"endTime":1019.55,"body":"their heads along with, which is"},{"speaker":"Annemie Tonken","startTime":1016.16,"endTime":1019.55,"body":"accounting. So that's not a"},{"speaker":"Annemie Tonken","startTime":1019.55,"endTime":1022.22,"body":"front facing thing, I wouldn't"},{"speaker":"Annemie Tonken","startTime":1019.55,"endTime":1022.22,"body":"really talk to my clients or"},{"speaker":"Annemie Tonken","startTime":1022.22,"endTime":1025.46,"body":"potential clients about it, but"},{"speaker":"Annemie Tonken","startTime":1022.22,"endTime":1025.46,"body":"it's important, but I do have to"},{"speaker":"Annemie Tonken","startTime":1025.46,"endTime":1028.31,"body":"do that. So in that case, it's"},{"speaker":"Annemie Tonken","startTime":1025.46,"endTime":1028.31,"body":"like, this is the first thing"},{"speaker":"Annemie Tonken","startTime":1028.31,"endTime":1030.26,"body":"I'm gonna outsource. Right,"},{"speaker":"Casey Fatchett","startTime":1030.29,"endTime":1033.23,"body":"you're gonna"},{"speaker":"Casey Fatchett","startTime":1030.29,"endTime":1033.23,"body":"need to know where you either"},{"speaker":"Casey Fatchett","startTime":1033.23,"endTime":1035.93,"body":"need to outsource or delegate,"},{"speaker":"Casey Fatchett","startTime":1033.23,"endTime":1035.93,"body":"if you have multiple people,"},{"speaker":"Casey Fatchett","startTime":1036.29,"endTime":1040.85,"body":"like, you play to the strengths"},{"speaker":"Casey Fatchett","startTime":1036.29,"endTime":1040.85,"body":"of you. And your weaknesses are"},{"speaker":"Casey Fatchett","startTime":1040.85,"endTime":1046.1,"body":"like, Hey, I have an accountant."},{"speaker":"Casey Fatchett","startTime":1040.85,"endTime":1046.1,"body":"I'm really good at math. Was the"},{"speaker":"Casey Fatchett","startTime":1046.13,"endTime":1049.25,"body":"science major when I started in"},{"speaker":"Casey Fatchett","startTime":1046.13,"endTime":1049.25,"body":"college, doesn't mean that I"},{"speaker":"Casey Fatchett","startTime":1049.25,"endTime":1052.52,"body":"know everything about it. So I"},{"speaker":"Casey Fatchett","startTime":1049.25,"endTime":1052.52,"body":"am happy to pay because I want"},{"speaker":"Casey Fatchett","startTime":1052.52,"endTime":1057.41,"body":"to be I don't want to the IRS."},{"speaker":"Casey Fatchett","startTime":1052.52,"endTime":1057.41,"body":"knocking at my door. But yeah,"},{"speaker":"Casey Fatchett","startTime":1057.44,"endTime":1061.01,"body":"find those things that you are"},{"speaker":"Casey Fatchett","startTime":1057.44,"endTime":1061.01,"body":"not necessarily the strongest at"},{"speaker":"Casey Fatchett","startTime":1061.25,"endTime":1066.2,"body":"and either outsource them, or"},{"speaker":"Casey Fatchett","startTime":1061.25,"endTime":1066.2,"body":"bring yourself up to a level"},{"speaker":"Casey Fatchett","startTime":1066.2,"endTime":1068.84,"body":"where you are competent with it."},{"speaker":"Casey Fatchett","startTime":1066.2,"endTime":1068.84,"body":"That's the things like you know,"},{"speaker":"Casey Fatchett","startTime":1069.11,"endTime":1072.29,"body":"you're just not going to, I"},{"speaker":"Casey Fatchett","startTime":1069.11,"endTime":1072.29,"body":"don't know, I talked about like,"},{"speaker":"Casey Fatchett","startTime":1072.56,"endTime":1075.8,"body":"turnaround fast turnaround is"},{"speaker":"Casey Fatchett","startTime":1072.56,"endTime":1075.8,"body":"the things like I think some"},{"speaker":"Casey Fatchett","startTime":1075.8,"endTime":1079.88,"body":"people when they're starting"},{"speaker":"Casey Fatchett","startTime":1075.8,"endTime":1079.88,"body":"out, fast turnaround for the MC,"},{"speaker":"Casey Fatchett","startTime":1079.88,"endTime":1082.61,"body":"I gotta get the stuff back to"},{"speaker":"Casey Fatchett","startTime":1079.88,"endTime":1082.61,"body":"people as quickly as possible."},{"speaker":"Casey Fatchett","startTime":1082.88,"endTime":1088.43,"body":"And quality suffers. You need to"},{"speaker":"Casey Fatchett","startTime":1082.88,"endTime":1088.43,"body":"find where your level is for"},{"speaker":"Casey Fatchett","startTime":1088.79,"endTime":1093.35,"body":"delivering the quality that is"},{"speaker":"Casey Fatchett","startTime":1088.79,"endTime":1093.35,"body":"imperative to you as an artist,"},{"speaker":"Casey Fatchett","startTime":1093.83,"endTime":1097.34,"body":"and the you know, like speed,"},{"speaker":"Casey Fatchett","startTime":1093.83,"endTime":1097.34,"body":"find out where that equilibrium"},{"speaker":"Casey Fatchett","startTime":1097.34,"endTime":1100.22,"body":"is. And then you start telling,"},{"speaker":"Casey Fatchett","startTime":1097.34,"endTime":1100.22,"body":"that's when you start, like"},{"speaker":"Casey Fatchett","startTime":1100.31,"endTime":1104.84,"body":"telling people what the"},{"speaker":"Casey Fatchett","startTime":1100.31,"endTime":1104.84,"body":"timeframe for delivery is. And"},{"speaker":"Casey Fatchett","startTime":1104.84,"endTime":1107.75,"body":"knowing your schedule, like what"},{"speaker":"Casey Fatchett","startTime":1104.84,"endTime":1107.75,"body":"your workload is going to be"},{"speaker":"Casey Fatchett","startTime":1107.75,"endTime":1110.15,"body":"with how many people coming in."},{"speaker":"Casey Fatchett","startTime":1107.75,"endTime":1110.15,"body":"And if you're outsourcing,"},{"speaker":"Casey Fatchett","startTime":1110.27,"endTime":1113.93,"body":"editing, fine, you know what"},{"speaker":"Casey Fatchett","startTime":1110.27,"endTime":1113.93,"body":"that turnaround time is, but"},{"speaker":"Casey Fatchett","startTime":1113.93,"endTime":1117.65,"body":"like, you can't Don't over"},{"speaker":"Casey Fatchett","startTime":1113.93,"endTime":1117.65,"body":"promise and under deliver? Yeah,"},{"speaker":"Casey Fatchett","startTime":1118.46,"endTime":1121.88,"body":"you need to find those things"},{"speaker":"Casey Fatchett","startTime":1118.46,"endTime":1121.88,"body":"that you're not necessarily"},{"speaker":"Casey Fatchett","startTime":1121.88,"endTime":1125.03,"body":"going to highlight when you're"},{"speaker":"Casey Fatchett","startTime":1121.88,"endTime":1125.03,"body":"talking to a potential client or"},{"speaker":"Casey Fatchett","startTime":1125.03,"endTime":1128.39,"body":"using in your marketing. Again,"},{"speaker":"Casey Fatchett","startTime":1125.03,"endTime":1128.39,"body":"these are a week, this is not"},{"speaker":"Casey Fatchett","startTime":1128.39,"endTime":1130.73,"body":"necessarily something you're"},{"speaker":"Casey Fatchett","startTime":1128.39,"endTime":1130.73,"body":"terrible at, right? It's just"},{"speaker":"Casey Fatchett","startTime":1130.73,"endTime":1135.77,"body":"something that you don't excel"},{"speaker":"Casey Fatchett","startTime":1130.73,"endTime":1135.77,"body":"at that you don't want to, like,"},{"speaker":"Casey Fatchett","startTime":1136.19,"endTime":1139.7,"body":"point out in your marketing or"},{"speaker":"Casey Fatchett","startTime":1136.19,"endTime":1139.7,"body":"highlight with your social media"},{"speaker":"Casey Fatchett","startTime":1140.15,"endTime":1142.13,"body":"as something that then people"},{"speaker":"Casey Fatchett","startTime":1140.15,"endTime":1142.13,"body":"are gonna go like or kind of"},{"speaker":"Casey Fatchett","startTime":1142.13,"endTime":1145.79,"body":"come to you and be like, Oh,"},{"speaker":"Casey Fatchett","startTime":1142.13,"endTime":1145.79,"body":"wait, hey, you know, oh, you you"},{"speaker":"Casey Fatchett","startTime":1145.79,"endTime":1150.44,"body":"do you if you took like one"},{"speaker":"Casey Fatchett","startTime":1145.79,"endTime":1150.44,"body":"great posed photo, you know,"},{"speaker":"Casey Fatchett","startTime":1150.44,"endTime":1153.08,"body":"don't make a big highlight of"},{"speaker":"Casey Fatchett","startTime":1150.44,"endTime":1153.08,"body":"that on your website, because"},{"speaker":"Casey Fatchett","startTime":1153.23,"endTime":1156.92,"body":"that's just something that you"},{"speaker":"Casey Fatchett","startTime":1153.23,"endTime":1156.92,"body":"don't normally do. Right? That"},{"speaker":"Casey Fatchett","startTime":1156.92,"endTime":1159.32,"body":"that can that's a pitfall"},{"speaker":"Casey Fatchett","startTime":1156.92,"endTime":1159.32,"body":"because then all of a sudden"},{"speaker":"Casey Fatchett","startTime":1159.32,"endTime":1161.9,"body":"people like everybody will be"},{"speaker":"Casey Fatchett","startTime":1159.32,"endTime":1161.9,"body":"like, I want that photo. I want"},{"speaker":"Casey Fatchett","startTime":1161.9,"endTime":1162.86,"body":"something like that. And"},{"speaker":"Annemie Tonken","startTime":1162.86,"endTime":1166.25,"body":"that's one of my"},{"speaker":"Annemie Tonken","startTime":1162.86,"endTime":1166.25,"body":"biggest complaints at various"},{"speaker":"Annemie Tonken","startTime":1166.28,"endTime":1169.91,"body":"conferences and things like that"},{"speaker":"Annemie Tonken","startTime":1166.28,"endTime":1169.91,"body":"where they do live shoots, but"},{"speaker":"Annemie Tonken","startTime":1169.91,"endTime":1172.61,"body":"they do like whoever the"},{"speaker":"Annemie Tonken","startTime":1169.91,"endTime":1172.61,"body":"instructor is, does all the"},{"speaker":"Annemie Tonken","startTime":1172.61,"endTime":1176.03,"body":"setup, like sets up the lights"},{"speaker":"Annemie Tonken","startTime":1172.61,"endTime":1176.03,"body":"sets up the post sets up the"},{"speaker":"Annemie Tonken","startTime":1176.03,"endTime":1178.16,"body":"whole thing and then they're"},{"speaker":"Annemie Tonken","startTime":1176.03,"endTime":1178.16,"body":"like, Okay, everybody come take"},{"speaker":"Annemie Tonken","startTime":1178.16,"endTime":1180.74,"body":"this picture. And then all these"},{"speaker":"Annemie Tonken","startTime":1178.16,"endTime":1180.74,"body":"people put that in their"},{"speaker":"Annemie Tonken","startTime":1180.8,"endTime":1183.38,"body":"portfolio and I'm like, they"},{"speaker":"Annemie Tonken","startTime":1180.8,"endTime":1183.38,"body":"didn't even make that photo they"},{"speaker":"Annemie Tonken","startTime":1183.38,"endTime":1184.22,"body":"click the button."},{"speaker":"Casey Fatchett","startTime":1185.42,"endTime":1187.46,"body":"I see it on"},{"speaker":"Casey Fatchett","startTime":1185.42,"endTime":1187.46,"body":"social media like where like"},{"speaker":"Casey Fatchett","startTime":1187.46,"endTime":1190.64,"body":"they'll be just the same photo"},{"speaker":"Casey Fatchett","startTime":1187.46,"endTime":1190.64,"body":"like popping up on for most"},{"speaker":"Casey Fatchett","startTime":1190.64,"endTime":1194.27,"body":"people when you're like, This is"},{"speaker":"Casey Fatchett","startTime":1190.64,"endTime":1194.27,"body":"a shoot out. Yeah, I'm thinking"},{"speaker":"Casey Fatchett","startTime":1194.27,"endTime":1200.0,"body":"that it was a it was a setup."},{"speaker":"Casey Fatchett","startTime":1194.27,"endTime":1200.0,"body":"And yeah, they just also that"},{"speaker":"Casey Fatchett","startTime":1200.0,"endTime":1203.63,"body":"sort of thing, especially that"},{"speaker":"Casey Fatchett","startTime":1200.0,"endTime":1203.63,"body":"sort of thing can hurt you as a"},{"speaker":"Casey Fatchett","startTime":1203.63,"endTime":1206.57,"body":"photographer, because then like,"},{"speaker":"Casey Fatchett","startTime":1203.63,"endTime":1206.57,"body":"when potential clients see the"},{"speaker":"Casey Fatchett","startTime":1206.57,"endTime":1209.84,"body":"same picture, showing up in"},{"speaker":"Casey Fatchett","startTime":1206.57,"endTime":1209.84,"body":"multiple people's feeds, they're"},{"speaker":"Casey Fatchett","startTime":1209.84,"endTime":1211.19,"body":"like, what's going on here?"},{"speaker":"Annemie Tonken","startTime":1211.43,"endTime":1213.83,"body":"Is this person,"},{"speaker":"Annemie Tonken","startTime":1211.43,"endTime":1213.83,"body":"a total scam artist? Like, did"},{"speaker":"Annemie Tonken","startTime":1213.83,"endTime":1215.33,"body":"they write this photo? Yeah,"},{"speaker":"Casey Fatchett","startTime":1215.69,"endTime":1219.62,"body":"I had an"},{"speaker":"Casey Fatchett","startTime":1215.69,"endTime":1219.62,"body":"instance where this is a whole"},{"speaker":"Casey Fatchett","startTime":1219.62,"endTime":1224.45,"body":"other thing, a second"},{"speaker":"Casey Fatchett","startTime":1219.62,"endTime":1224.45,"body":"photographer of mine, started"},{"speaker":"Casey Fatchett","startTime":1224.45,"endTime":1228.56,"body":"posting pictures, despite our"},{"speaker":"Casey Fatchett","startTime":1224.45,"endTime":1228.56,"body":"agreement, like started posting"},{"speaker":"Casey Fatchett","startTime":1228.56,"endTime":1231.5,"body":"pictures from weddings that we"},{"speaker":"Casey Fatchett","startTime":1228.56,"endTime":1231.5,"body":"had photographed together, and"},{"speaker":"Casey Fatchett","startTime":1231.5,"endTime":1234.74,"body":"people were like, Wait, who shot"},{"speaker":"Casey Fatchett","startTime":1231.5,"endTime":1234.74,"body":"this wedding? And I was like,"},{"speaker":"Casey Fatchett","startTime":1234.74,"endTime":1237.95,"body":"What do you mean, they like, oh,"},{"speaker":"Casey Fatchett","startTime":1234.74,"endTime":1237.95,"body":"this person posted photos from"},{"speaker":"Casey Fatchett","startTime":1237.95,"endTime":1240.44,"body":"the same wedding and had to go"},{"speaker":"Casey Fatchett","startTime":1237.95,"endTime":1240.44,"body":"back to them and be like, hey,"},{"speaker":"Casey Fatchett","startTime":1241.73,"endTime":1246.62,"body":"you know, in our agreement, they"},{"speaker":"Casey Fatchett","startTime":1241.73,"endTime":1246.62,"body":"either have that you don't get"},{"speaker":"Casey Fatchett","startTime":1246.62,"endTime":1251.12,"body":"to post them because of whatever"},{"speaker":"Casey Fatchett","startTime":1246.62,"endTime":1251.12,"body":"reasons why and they don't want"},{"speaker":"Casey Fatchett","startTime":1251.12,"endTime":1253.49,"body":"multiple people posting them,"},{"speaker":"Casey Fatchett","startTime":1251.12,"endTime":1253.49,"body":"they're okay with just me doing"},{"speaker":"Casey Fatchett","startTime":1253.49,"endTime":1259.61,"body":"it. Or it says, You have to"},{"speaker":"Casey Fatchett","startTime":1253.49,"endTime":1259.61,"body":"state that you shot with me that"},{"speaker":"Casey Fatchett","startTime":1259.61,"endTime":1262.88,"body":"you were working for me, just to"},{"speaker":"Casey Fatchett","startTime":1259.61,"endTime":1262.88,"body":"clear up any like, I'm not"},{"speaker":"Casey Fatchett","startTime":1262.88,"endTime":1268.52,"body":"saying you can't use it. But you"},{"speaker":"Casey Fatchett","startTime":1262.88,"endTime":1268.52,"body":"have to include, like, my tag or"},{"speaker":"Casey Fatchett","startTime":1268.55,"endTime":1271.22,"body":"on social media or whatever."},{"speaker":"Casey Fatchett","startTime":1268.55,"endTime":1271.22,"body":"Just to clarify that with"},{"speaker":"Casey Fatchett","startTime":1271.22,"endTime":1273.65,"body":"people. But yeah, I also like I"},{"speaker":"Casey Fatchett","startTime":1271.22,"endTime":1273.65,"body":"really felt like you're saying,"},{"speaker":"Casey Fatchett","startTime":1273.65,"endTime":1276.5,"body":"because sometimes I'll do"},{"speaker":"Casey Fatchett","startTime":1273.65,"endTime":1276.5,"body":"newborns sometimes for my"},{"speaker":"Casey Fatchett","startTime":1276.5,"endTime":1280.13,"body":"clients, like when they have"},{"speaker":"Casey Fatchett","startTime":1276.5,"endTime":1280.13,"body":"sure child, whatever. But I also"},{"speaker":"Casey Fatchett","startTime":1280.13,"endTime":1285.59,"body":"make it very clear, I do not do"},{"speaker":"Casey Fatchett","startTime":1280.13,"endTime":1285.59,"body":"those. Like, I'm not swaddling"},{"speaker":"Casey Fatchett","startTime":1285.59,"endTime":1288.47,"body":"and putting them in a basket it"},{"speaker":"Casey Fatchett","startTime":1285.59,"endTime":1288.47,"body":"like with props and things."},{"speaker":"Casey Fatchett","startTime":1288.68,"endTime":1292.28,"body":"That's just not how I am I get"},{"speaker":"Casey Fatchett","startTime":1288.68,"endTime":1292.28,"body":"interactions between people like"},{"speaker":"Casey Fatchett","startTime":1292.28,"endTime":1294.68,"body":"a gay guy holding the baby,"},{"speaker":"Casey Fatchett","startTime":1292.28,"endTime":1294.68,"body":"those sorts of things. Because,"},{"speaker":"Casey Fatchett","startTime":1294.92,"endTime":1298.61,"body":"again, that is not my strong"},{"speaker":"Casey Fatchett","startTime":1294.92,"endTime":1298.61,"body":"suit, when it comes to any sort"},{"speaker":"Casey Fatchett","startTime":1298.61,"endTime":1303.02,"body":"of photography. Like it's not"},{"speaker":"Casey Fatchett","startTime":1298.61,"endTime":1303.02,"body":"like doing the super staged,"},{"speaker":"Casey Fatchett","startTime":1303.32,"endTime":1308.0,"body":"right? Like this is there needs"},{"speaker":"Casey Fatchett","startTime":1303.32,"endTime":1308.0,"body":"to be more of a organic feel to"},{"speaker":"Casey Fatchett","startTime":1308.0,"endTime":1312.02,"body":"it for me. Yep. That's it, I"},{"speaker":"Casey Fatchett","startTime":1308.0,"endTime":1312.02,"body":"can't do it. But it's not my"},{"speaker":"Casey Fatchett","startTime":1312.02,"endTime":1312.56,"body":"strong suit."},{"speaker":"Annemie Tonken","startTime":1312.59,"endTime":1315.53,"body":"Well, and the"},{"speaker":"Annemie Tonken","startTime":1312.59,"endTime":1315.53,"body":"lovely thing about almost all of"},{"speaker":"Annemie Tonken","startTime":1315.53,"endTime":1319.73,"body":"these strengths and weaknesses"},{"speaker":"Annemie Tonken","startTime":1315.53,"endTime":1319.73,"body":"is that you can market them"},{"speaker":"Annemie Tonken","startTime":1319.76,"endTime":1323.63,"body":"because some segment of the"},{"speaker":"Annemie Tonken","startTime":1319.76,"endTime":1323.63,"body":"population and your you know,"},{"speaker":"Annemie Tonken","startTime":1323.66,"endTime":1326.9,"body":"population is going to that's"},{"speaker":"Annemie Tonken","startTime":1323.66,"endTime":1326.9,"body":"going to resonate for them"},{"speaker":"Annemie Tonken","startTime":1326.9,"endTime":1332.21,"body":"that's going to attract them."},{"speaker":"Annemie Tonken","startTime":1326.9,"endTime":1332.21,"body":"When you try to be everything to"},{"speaker":"Annemie Tonken","startTime":1332.21,"endTime":1336.35,"body":"everyone, then people aren't"},{"speaker":"Annemie Tonken","startTime":1332.21,"endTime":1336.35,"body":"really clear on what it is that"},{"speaker":"Annemie Tonken","startTime":1336.35,"endTime":1339.89,"body":"you do or don't have in common"},{"speaker":"Annemie Tonken","startTime":1336.35,"endTime":1339.89,"body":"with them. But like if you're,"},{"speaker":"Annemie Tonken","startTime":1339.92,"endTime":1343.52,"body":"you know, if your calling card"},{"speaker":"Annemie Tonken","startTime":1339.92,"endTime":1343.52,"body":"is, I make people really"},{"speaker":"Annemie Tonken","startTime":1343.52,"endTime":1347.24,"body":"comfortable. You know, I make"},{"speaker":"Annemie Tonken","startTime":1343.52,"endTime":1347.24,"body":"chit chat with your mother in"},{"speaker":"Annemie Tonken","startTime":1347.24,"endTime":1349.82,"body":"law at the thing and she's gonna"},{"speaker":"Annemie Tonken","startTime":1347.24,"endTime":1349.82,"body":"love me and all this sort of"},{"speaker":"Annemie Tonken","startTime":1349.82,"endTime":1352.73,"body":"thing. That's great. That's"},{"speaker":"Annemie Tonken","startTime":1349.82,"endTime":1352.73,"body":"going to be a huge relief to"},{"speaker":"Annemie Tonken","startTime":1352.73,"endTime":1356.27,"body":"some people. Versus the"},{"speaker":"Annemie Tonken","startTime":1352.73,"endTime":1356.27,"body":"photographer who's like, I'm a"},{"speaker":"Annemie Tonken","startTime":1356.27,"endTime":1359.03,"body":"fly on the wall, you will never,"},{"speaker":"Annemie Tonken","startTime":1356.27,"endTime":1359.03,"body":"you know, you'll not even know"},{"speaker":"Annemie Tonken","startTime":1359.03,"endTime":1362.27,"body":"that I'm there. That's going to"},{"speaker":"Annemie Tonken","startTime":1359.03,"endTime":1362.27,"body":"attract a different person. But"},{"speaker":"Annemie Tonken","startTime":1362.27,"endTime":1364.7,"body":"they're both they both have"},{"speaker":"Annemie Tonken","startTime":1362.27,"endTime":1364.7,"body":"their value, but you can't"},{"speaker":"Annemie Tonken","startTime":1364.7,"endTime":1365.51,"body":"really be both."},{"speaker":"Casey Fatchett","startTime":1365.66,"endTime":1367.37,"body":"Yeah, I totally"},{"speaker":"Casey Fatchett","startTime":1365.66,"endTime":1367.37,"body":"agree. These are things that I"},{"speaker":"Casey Fatchett","startTime":1367.37,"endTime":1373.52,"body":"have a friend who is one of the"},{"speaker":"Casey Fatchett","startTime":1367.37,"endTime":1373.52,"body":"in our area in our market is one"},{"speaker":"Casey Fatchett","startTime":1373.52,"endTime":1380.69,"body":"of the best like superposed art,"},{"speaker":"Casey Fatchett","startTime":1373.52,"endTime":1380.69,"body":"like painter looking portraits"},{"speaker":"Casey Fatchett","startTime":1380.69,"endTime":1384.38,"body":"and weddings, and he can only do"},{"speaker":"Casey Fatchett","startTime":1380.69,"endTime":1384.38,"body":"two of them. The two setups at"},{"speaker":"Casey Fatchett","startTime":1384.38,"endTime":1387.95,"body":"any wedding, like this is what"},{"speaker":"Casey Fatchett","startTime":1384.38,"endTime":1387.95,"body":"he is. He's a very good like"},{"speaker":"Casey Fatchett","startTime":1387.95,"endTime":1392.42,"body":"candid photographer as well. But"},{"speaker":"Casey Fatchett","startTime":1387.95,"endTime":1392.42,"body":"he is known because he used to"},{"speaker":"Casey Fatchett","startTime":1392.42,"endTime":1395.6,"body":"be a painter. That's what he was"},{"speaker":"Casey Fatchett","startTime":1392.42,"endTime":1395.6,"body":"like formally trained and are"},{"speaker":"Casey Fatchett","startTime":1395.63,"endTime":1399.59,"body":"like he just knows how to see"},{"speaker":"Casey Fatchett","startTime":1395.63,"endTime":1399.59,"body":"how things are going like it he"},{"speaker":"Casey Fatchett","startTime":1399.59,"endTime":1405.11,"body":"does these elaborate reels on"},{"speaker":"Casey Fatchett","startTime":1399.59,"endTime":1405.11,"body":"Instagram, about his like light"},{"speaker":"Casey Fatchett","startTime":1405.11,"endTime":1407.51,"body":"setup, you can see like what he"},{"speaker":"Casey Fatchett","startTime":1405.11,"endTime":1407.51,"body":"does, and then the you get to"},{"speaker":"Casey Fatchett","startTime":1407.51,"endTime":1410.9,"body":"see the final picture and it's"},{"speaker":"Casey Fatchett","startTime":1407.51,"endTime":1410.9,"body":"like, ah, it looks like a"},{"speaker":"Casey Fatchett","startTime":1410.9,"endTime":1414.38,"body":"painting and like that is what"},{"speaker":"Casey Fatchett","startTime":1410.9,"endTime":1414.38,"body":"he does. But he is like that is"},{"speaker":"Casey Fatchett","startTime":1414.38,"endTime":1417.74,"body":"what separates him that is his"},{"speaker":"Casey Fatchett","startTime":1414.38,"endTime":1417.74,"body":"superpower. And he's like very"},{"speaker":"Casey Fatchett","startTime":1417.74,"endTime":1421.94,"body":"clear people like it takes me 15"},{"speaker":"Casey Fatchett","startTime":1417.74,"endTime":1421.94,"body":"to 20 minutes to set up one of"},{"speaker":"Casey Fatchett","startTime":1421.94,"endTime":1425.96,"body":"these pictures and so like this"},{"speaker":"Casey Fatchett","startTime":1421.94,"endTime":1425.96,"body":"is what we're only gonna get one"},{"speaker":"Casey Fatchett","startTime":1425.96,"endTime":1429.47,"body":"maybe two of whole wedding day"},{"speaker":"Casey Fatchett","startTime":1425.96,"endTime":1429.47,"body":"but these people are like that,"},{"speaker":"Casey Fatchett","startTime":1429.53,"endTime":1432.98,"body":"like that connects right level"},{"speaker":"Casey Fatchett","startTime":1429.53,"endTime":1432.98,"body":"with what his the people he is"},{"speaker":"Casey Fatchett","startTime":1432.98,"endTime":1438.38,"body":"trying to reach. But his like"},{"speaker":"Casey Fatchett","startTime":1432.98,"endTime":1438.38,"body":"you don't see anything else on"},{"speaker":"Casey Fatchett","startTime":1438.38,"endTime":1441.71,"body":"his Instagram feed. It's because"},{"speaker":"Casey Fatchett","startTime":1438.38,"endTime":1441.71,"body":"that he knows that is his"},{"speaker":"Casey Fatchett","startTime":1441.71,"endTime":1445.61,"body":"superpower. Right? That's what"},{"speaker":"Casey Fatchett","startTime":1441.71,"endTime":1445.61,"body":"he's leaned into. Even though he"},{"speaker":"Casey Fatchett","startTime":1445.61,"endTime":1449.21,"body":"is good that candid photos as"},{"speaker":"Casey Fatchett","startTime":1445.61,"endTime":1449.21,"body":"well. He knows that's the thing"},{"speaker":"Casey Fatchett","startTime":1449.21,"endTime":1453.35,"body":"that really catapult him to the"},{"speaker":"Casey Fatchett","startTime":1449.21,"endTime":1453.35,"body":"top of all the people that he"},{"speaker":"Casey Fatchett","startTime":1453.35,"endTime":1456.2,"body":"wants to reach. That being said"},{"speaker":"Casey Fatchett","startTime":1453.35,"endTime":1456.2,"body":"like I think that leads us to"},{"speaker":"Casey Fatchett","startTime":1456.2,"endTime":1461.06,"body":"the next part of this is"},{"speaker":"Casey Fatchett","startTime":1456.2,"endTime":1461.06,"body":"opportunities like he like"},{"speaker":"Casey Fatchett","startTime":1462.77,"endTime":1465.41,"body":"superheroes are always looking"},{"speaker":"Casey Fatchett","startTime":1462.77,"endTime":1465.41,"body":"for the what they can do to like"},{"speaker":"Casey Fatchett","startTime":1465.41,"endTime":1468.5,"body":"help. If there's somehow they"},{"speaker":"Casey Fatchett","startTime":1465.41,"endTime":1468.5,"body":"they know what they're there"},{"speaker":"Casey Fatchett","startTime":1468.62,"endTime":1473.27,"body":"chances to help people look for"},{"speaker":"Casey Fatchett","startTime":1468.62,"endTime":1473.27,"body":"opportunities to use your"},{"speaker":"Casey Fatchett","startTime":1473.27,"endTime":1477.98,"body":"superpowers in your market. Is"},{"speaker":"Casey Fatchett","startTime":1473.27,"endTime":1477.98,"body":"there like to get people to"},{"speaker":"Casey Fatchett","startTime":1477.98,"endTime":1481.85,"body":"think of you as that"},{"speaker":"Casey Fatchett","startTime":1477.98,"endTime":1481.85,"body":"photographer? The person who"},{"speaker":"Casey Fatchett","startTime":1481.85,"endTime":1486.65,"body":"does that thing in this area?"},{"speaker":"Casey Fatchett","startTime":1481.85,"endTime":1486.65,"body":"Are there charities you can"},{"speaker":"Casey Fatchett","startTime":1486.65,"endTime":1489.68,"body":"partner with? Is there a"},{"speaker":"Casey Fatchett","startTime":1486.65,"endTime":1489.68,"body":"nonprofit? Is there something"},{"speaker":"Casey Fatchett","startTime":1489.68,"endTime":1494.03,"body":"you can do some sort of event"},{"speaker":"Casey Fatchett","startTime":1489.68,"endTime":1494.03,"body":"that you can host like or if"},{"speaker":"Casey Fatchett","startTime":1494.03,"endTime":1496.76,"body":"there's something going on in"},{"speaker":"Casey Fatchett","startTime":1494.03,"endTime":1496.76,"body":"like if you like where I live in"},{"speaker":"Casey Fatchett","startTime":1496.76,"endTime":1500.96,"body":"New Jersey, there are all these"},{"speaker":"Casey Fatchett","startTime":1496.76,"endTime":1500.96,"body":"little like pop up community"},{"speaker":"Casey Fatchett","startTime":1500.96,"endTime":1504.68,"body":"thinks, is there something you"},{"speaker":"Casey Fatchett","startTime":1500.96,"endTime":1504.68,"body":"can get involved in? To more"},{"speaker":"Casey Fatchett","startTime":1504.71,"endTime":1509.51,"body":"spread your name? As the person"},{"speaker":"Casey Fatchett","startTime":1504.71,"endTime":1509.51,"body":"who does that photo? You like"},{"speaker":"Casey Fatchett","startTime":1509.51,"endTime":1513.35,"body":"who like to show off your"},{"speaker":"Casey Fatchett","startTime":1509.51,"endTime":1513.35,"body":"superpower? Where are the"},{"speaker":"Casey Fatchett","startTime":1513.65,"endTime":1516.77,"body":"opportunities in the area to do"},{"speaker":"Casey Fatchett","startTime":1513.65,"endTime":1516.77,"body":"that, I think that that is"},{"speaker":"Casey Fatchett","startTime":1516.77,"endTime":1521.06,"body":"something that you need to be on"},{"speaker":"Casey Fatchett","startTime":1516.77,"endTime":1521.06,"body":"the lookout for, you need to"},{"speaker":"Casey Fatchett","startTime":1521.99,"endTime":1525.92,"body":"look for these chances to spread"},{"speaker":"Casey Fatchett","startTime":1521.99,"endTime":1525.92,"body":"the word because it's like, you"},{"speaker":"Casey Fatchett","startTime":1525.92,"endTime":1530.48,"body":"know, social media is not the"},{"speaker":"Casey Fatchett","startTime":1525.92,"endTime":1530.48,"body":"end all be all of this, like,"},{"speaker":"Casey Fatchett","startTime":1530.48,"endTime":1534.98,"body":"you got to think about more"},{"speaker":"Casey Fatchett","startTime":1530.48,"endTime":1534.98,"body":"local sort of stuff, like I"},{"speaker":"Casey Fatchett","startTime":1534.98,"endTime":1538.64,"body":"said, throwing things out into"},{"speaker":"Casey Fatchett","startTime":1534.98,"endTime":1538.64,"body":"the, you know, into a huge net,"},{"speaker":"Casey Fatchett","startTime":1538.64,"endTime":1541.82,"body":"you need to get a like, fish a"},{"speaker":"Casey Fatchett","startTime":1538.64,"endTime":1541.82,"body":"smaller area. Yeah, because"},{"speaker":"Casey Fatchett","startTime":1541.82,"endTime":1544.85,"body":"that's how you're gonna make"},{"speaker":"Casey Fatchett","startTime":1541.82,"endTime":1544.85,"body":"stronger connections. Yeah."},{"speaker":"Annemie Tonken","startTime":1545.96,"endTime":1548.42,"body":"And making sure"},{"speaker":"Annemie Tonken","startTime":1545.96,"endTime":1548.42,"body":"the entire local police force"},{"speaker":"Annemie Tonken","startTime":1548.42,"endTime":1552.62,"body":"knows to put up the bat signal"},{"speaker":"Annemie Tonken","startTime":1548.42,"endTime":1552.62,"body":"the next time that a bank is"},{"speaker":"Annemie Tonken","startTime":1552.62,"endTime":1556.19,"body":"being robbed. Yes. And I"},{"speaker":"Annemie Tonken","startTime":1552.62,"endTime":1556.19,"body":"obviously I'm joking, but like"},{"speaker":"Annemie Tonken","startTime":1556.19,"endTime":1560.03,"body":"that is a, it's a legitimate"},{"speaker":"Annemie Tonken","startTime":1556.19,"endTime":1560.03,"body":"thing. When you're doing more in"},{"speaker":"Annemie Tonken","startTime":1560.03,"endTime":1563.87,"body":"person and community based"},{"speaker":"Annemie Tonken","startTime":1560.03,"endTime":1563.87,"body":"marketing. The more people who"},{"speaker":"Annemie Tonken","startTime":1563.87,"endTime":1567.44,"body":"know who you are, and kind of"},{"speaker":"Annemie Tonken","startTime":1563.87,"endTime":1567.44,"body":"what your superpower is,"},{"speaker":"Annemie Tonken","startTime":1567.47,"endTime":1571.16,"body":"especially if that has to do"},{"speaker":"Annemie Tonken","startTime":1567.47,"endTime":1571.16,"body":"with, you know, oh, Annemie"},{"speaker":"Annemie Tonken","startTime":1571.16,"endTime":1574.82,"body":"Tonken is always happy to come"},{"speaker":"Annemie Tonken","startTime":1571.16,"endTime":1574.82,"body":"help out when we're doing"},{"speaker":"Annemie Tonken","startTime":1574.85,"endTime":1578.27,"body":"charity fundraisers in for the"},{"speaker":"Annemie Tonken","startTime":1574.85,"endTime":1578.27,"body":"cancer center, or whatever the"},{"speaker":"Annemie Tonken","startTime":1578.27,"endTime":1583.07,"body":"case may be. Getting your name"},{"speaker":"Annemie Tonken","startTime":1578.27,"endTime":1583.07,"body":"on the lips of lots of different"},{"speaker":"Annemie Tonken","startTime":1583.07,"endTime":1586.94,"body":"people and knowing having them"},{"speaker":"Annemie Tonken","startTime":1583.07,"endTime":1586.94,"body":"know that you're kind of the"},{"speaker":"Annemie Tonken","startTime":1586.94,"endTime":1591.71,"body":"person to go to for that"},{"speaker":"Annemie Tonken","startTime":1586.94,"endTime":1591.71,"body":"particular thing. It really as I"},{"speaker":"Annemie Tonken","startTime":1591.71,"endTime":1595.91,"body":"it's funny, because everybody is"},{"speaker":"Annemie Tonken","startTime":1591.71,"endTime":1595.91,"body":"gravitates toward social media"},{"speaker":"Annemie Tonken","startTime":1595.91,"endTime":1601.22,"body":"marketing, because it's free and"},{"speaker":"Annemie Tonken","startTime":1595.91,"endTime":1601.22,"body":"easy ish. And I use easy very"},{"speaker":"Annemie Tonken","startTime":1601.22,"endTime":1603.35,"body":"loosely there because I think"},{"speaker":"Annemie Tonken","startTime":1601.22,"endTime":1603.35,"body":"it's really hard for a lot of"},{"speaker":"Annemie Tonken","startTime":1603.35,"endTime":1608.24,"body":"us. But it is showing up in"},{"speaker":"Annemie Tonken","startTime":1603.35,"endTime":1608.24,"body":"person, just I get I feel like"},{"speaker":"Annemie Tonken","startTime":1608.24,"endTime":1609.83,"body":"you get so much more mileage out"},{"speaker":"Annemie Tonken","startTime":1608.24,"endTime":1609.83,"body":"of it."},{"speaker":"Casey Fatchett","startTime":1610.34,"endTime":1613.91,"body":"Yes, there's an"},{"speaker":"Casey Fatchett","startTime":1610.34,"endTime":1613.91,"body":"opportunity, like face to face."},{"speaker":"Casey Fatchett","startTime":1614.69,"endTime":1619.76,"body":"Anytime you can get your face"},{"speaker":"Casey Fatchett","startTime":1614.69,"endTime":1619.76,"body":"your real, your real person in"},{"speaker":"Casey Fatchett","startTime":1619.76,"endTime":1623.87,"body":"front of people as much as like"},{"speaker":"Casey Fatchett","startTime":1619.76,"endTime":1623.87,"body":"lives and whatever. Like people"},{"speaker":"Casey Fatchett","startTime":1623.87,"endTime":1627.2,"body":"get to see your personality. The"},{"speaker":"Casey Fatchett","startTime":1623.87,"endTime":1627.2,"body":"more people see you in person,"},{"speaker":"Casey Fatchett","startTime":1627.23,"endTime":1631.37,"body":"they're also here's, this is a"},{"speaker":"Casey Fatchett","startTime":1627.23,"endTime":1631.37,"body":"psychological thing, people are"},{"speaker":"Casey Fatchett","startTime":1631.37,"endTime":1636.26,"body":"less likely to want to, like,"},{"speaker":"Casey Fatchett","startTime":1631.37,"endTime":1636.26,"body":"not mention you or like because"},{"speaker":"Casey Fatchett","startTime":1636.26,"endTime":1638.99,"body":"they have a connection with you,"},{"speaker":"Casey Fatchett","startTime":1636.26,"endTime":1638.99,"body":"right, like an actual personal"},{"speaker":"Casey Fatchett","startTime":1638.99,"endTime":1640.76,"body":"connection if you as long as"},{"speaker":"Casey Fatchett","startTime":1638.99,"endTime":1640.76,"body":"it's good. But yeah, like"},{"speaker":"Casey Fatchett","startTime":1640.79,"endTime":1644.87,"body":"there's, for example, if"},{"speaker":"Casey Fatchett","startTime":1640.79,"endTime":1644.87,"body":"somebody in my local Facebook"},{"speaker":"Casey Fatchett","startTime":1644.87,"endTime":1647.45,"body":"group says they're looking for"},{"speaker":"Casey Fatchett","startTime":1644.87,"endTime":1647.45,"body":"an event or wedding"},{"speaker":"Casey Fatchett","startTime":1647.45,"endTime":1649.79,"body":"photographer, a lot of people"},{"speaker":"Casey Fatchett","startTime":1647.45,"endTime":1649.79,"body":"pop up and mentioned my name,"},{"speaker":"Casey Fatchett","startTime":1649.79,"endTime":1655.4,"body":"because I have built this"},{"speaker":"Casey Fatchett","startTime":1649.79,"endTime":1655.4,"body":"relationships with people. So"},{"speaker":"Casey Fatchett","startTime":1655.4,"endTime":1658.43,"body":"that, you know, they know they"},{"speaker":"Casey Fatchett","startTime":1655.4,"endTime":1658.43,"body":"they will immediately mentioned"},{"speaker":"Casey Fatchett","startTime":1658.43,"endTime":1662.24,"body":"me, I have a friend who's a dog"},{"speaker":"Casey Fatchett","startTime":1658.43,"endTime":1662.24,"body":"trainer in in our neighborhood."},{"speaker":"Casey Fatchett","startTime":1662.39,"endTime":1665.75,"body":"And anytime anybody asks Dr."},{"speaker":"Casey Fatchett","startTime":1662.39,"endTime":1665.75,"body":"Like there are 15 people who pop"},{"speaker":"Casey Fatchett","startTime":1665.75,"endTime":1669.56,"body":"up and mentioned his name,"},{"speaker":"Casey Fatchett","startTime":1665.75,"endTime":1669.56,"body":"because they just know he has"},{"speaker":"Casey Fatchett","startTime":1669.59,"endTime":1674.15,"body":"done such a good job. letting"},{"speaker":"Casey Fatchett","startTime":1669.59,"endTime":1674.15,"body":"everybody know that. You know"},{"speaker":"Casey Fatchett","startTime":1674.18,"endTime":1678.68,"body":"what he does? He doesn't like"},{"speaker":"Casey Fatchett","startTime":1674.18,"endTime":1678.68,"body":"not, like it's not, I don't"},{"speaker":"Casey Fatchett","startTime":1678.68,"endTime":1681.89,"body":"know, I wouldn't say obnoxiously"},{"speaker":"Casey Fatchett","startTime":1678.68,"endTime":1681.89,"body":"letting people know, but like,"},{"speaker":"Casey Fatchett","startTime":1681.89,"endTime":1685.76,"body":"you know, when you meet him, you"},{"speaker":"Casey Fatchett","startTime":1681.89,"endTime":1685.76,"body":"know, he's a dog trainer. And I"},{"speaker":"Casey Fatchett","startTime":1685.76,"endTime":1688.46,"body":"think that's one of the missed"},{"speaker":"Casey Fatchett","startTime":1685.76,"endTime":1688.46,"body":"opportunity that a lot of people"},{"speaker":"Casey Fatchett","startTime":1688.49,"endTime":1690.98,"body":"in the photography community"},{"speaker":"Casey Fatchett","startTime":1688.49,"endTime":1690.98,"body":"don't want to say, I'm a"},{"speaker":"Casey Fatchett","startTime":1690.98,"endTime":1695.18,"body":"photographer, right? When you"},{"speaker":"Casey Fatchett","startTime":1690.98,"endTime":1695.18,"body":"talk to people, like, oh, by the"},{"speaker":"Casey Fatchett","startTime":1695.18,"endTime":1699.29,"body":"way, this is what I do. And like"},{"speaker":"Casey Fatchett","startTime":1695.18,"endTime":1699.29,"body":"reminding people I exist out"},{"speaker":"Casey Fatchett","startTime":1699.29,"endTime":1705.23,"body":"here. Not saying like, not just"},{"speaker":"Casey Fatchett","startTime":1699.29,"endTime":1705.23,"body":"sort of letting it go, you know?"},{"speaker":"Casey Fatchett","startTime":1705.65,"endTime":1709.4,"body":"Don't mumble it. Like, I think"},{"speaker":"Casey Fatchett","startTime":1705.65,"endTime":1709.4,"body":"part of that may be especially"},{"speaker":"Casey Fatchett","startTime":1709.4,"endTime":1712.04,"body":"when you're starting out and you"},{"speaker":"Casey Fatchett","startTime":1709.4,"endTime":1712.04,"body":"haven't been added as long. It's"},{"speaker":"Casey Fatchett","startTime":1712.04,"endTime":1715.64,"body":"a self conscious thing. Because"},{"speaker":"Casey Fatchett","startTime":1712.04,"endTime":1715.64,"body":"people will be like, Oh, what do"},{"speaker":"Casey Fatchett","startTime":1715.64,"endTime":1719.51,"body":"you do? But I've seen your work"},{"speaker":"Casey Fatchett","startTime":1715.64,"endTime":1719.51,"body":"anywhere. It's the same as when"},{"speaker":"Casey Fatchett","startTime":1719.51,"endTime":1723.26,"body":"I was inaccurate. Oh, have you"},{"speaker":"Casey Fatchett","startTime":1719.51,"endTime":1723.26,"body":"been anything I might have seen?"},{"speaker":"Casey Fatchett","startTime":1723.41,"endTime":1727.94,"body":"Right? Yeah. It's that."},{"speaker":"Casey Fatchett","startTime":1723.41,"endTime":1727.94,"body":"Overcoming that, and especially"},{"speaker":"Casey Fatchett","startTime":1727.94,"endTime":1730.16,"body":"when you're starting out to,"},{"speaker":"Casey Fatchett","startTime":1727.94,"endTime":1730.16,"body":"like, let people know, this is"},{"speaker":"Casey Fatchett","startTime":1730.16,"endTime":1731.39,"body":"what I do. Yeah,"},{"speaker":"Annemie Tonken","startTime":1731.42,"endTime":1734.93,"body":"it's, uh, I"},{"speaker":"Annemie Tonken","startTime":1731.42,"endTime":1734.93,"body":"totally feel like I remember"},{"speaker":"Annemie Tonken","startTime":1734.93,"endTime":1737.84,"body":"thinking, wouldn't it be nice"},{"speaker":"Annemie Tonken","startTime":1734.93,"endTime":1737.84,"body":"when you decide to become a"},{"speaker":"Annemie Tonken","startTime":1737.84,"endTime":1741.35,"body":"photographer that you get some"},{"speaker":"Annemie Tonken","startTime":1737.84,"endTime":1741.35,"body":"sort of certificate the same way"},{"speaker":"Annemie Tonken","startTime":1741.35,"endTime":1744.38,"body":"that you know, if you go to"},{"speaker":"Annemie Tonken","startTime":1741.35,"endTime":1744.38,"body":"graduate school or medical"},{"speaker":"Annemie Tonken","startTime":1744.38,"endTime":1747.08,"body":"school or something, and they"},{"speaker":"Annemie Tonken","startTime":1744.38,"endTime":1747.08,"body":"say here now you're a doctor,"},{"speaker":"Annemie Tonken","startTime":1747.41,"endTime":1750.83,"body":"because really the only thing"},{"speaker":"Annemie Tonken","startTime":1747.41,"endTime":1750.83,"body":"standing between you and saying"},{"speaker":"Annemie Tonken","startTime":1750.83,"endTime":1754.34,"body":"I'm a photographer is lives in"},{"speaker":"Annemie Tonken","startTime":1750.83,"endTime":1754.34,"body":"your brain? Um, there is no,"},{"speaker":"Annemie Tonken","startTime":1754.91,"endTime":1757.73,"body":"here's, there are certifications"},{"speaker":"Annemie Tonken","startTime":1754.91,"endTime":1757.73,"body":"out there, but they're certainly"},{"speaker":"Annemie Tonken","startTime":1757.73,"endTime":1761.81,"body":"not necessary to be to identify"},{"speaker":"Annemie Tonken","startTime":1757.73,"endTime":1761.81,"body":"as a photographer. That's a"},{"speaker":"Casey Fatchett","startTime":1761.81,"endTime":1766.85,"body":"whole other"},{"speaker":"Casey Fatchett","startTime":1761.81,"endTime":1766.85,"body":"episode as graduate schools, you"},{"speaker":"Casey Fatchett","startTime":1766.85,"endTime":1771.08,"body":"know, fine arts degrees and"},{"speaker":"Casey Fatchett","startTime":1766.85,"endTime":1771.08,"body":"things like that, and school"},{"speaker":"Casey Fatchett","startTime":1771.08,"endTime":1776.09,"body":"trained photographer. But I did"},{"speaker":"Casey Fatchett","startTime":1771.08,"endTime":1776.09,"body":"do a lot of reading and"},{"speaker":"Casey Fatchett","startTime":1776.36,"endTime":1781.25,"body":"practicing. And that was the"},{"speaker":"Casey Fatchett","startTime":1776.36,"endTime":1781.25,"body":"main thing of anybody out there"},{"speaker":"Casey Fatchett","startTime":1781.25,"endTime":1783.5,"body":"listening to this practice,"},{"speaker":"Casey Fatchett","startTime":1781.25,"endTime":1783.5,"body":"practice, practice. Get out"},{"speaker":"Casey Fatchett","startTime":1783.5,"endTime":1787.7,"body":"there and shoot, when it's not"},{"speaker":"Casey Fatchett","startTime":1783.5,"endTime":1787.7,"body":"for a job. Learn your trade."},{"speaker":"Casey Fatchett","startTime":1788.45,"endTime":1790.88,"body":"There, like strengthen your"},{"speaker":"Casey Fatchett","startTime":1788.45,"endTime":1790.88,"body":"skills. That's that is an"},{"speaker":"Casey Fatchett","startTime":1790.88,"endTime":1794.93,"body":"opportunity for everyone to just"},{"speaker":"Casey Fatchett","startTime":1790.88,"endTime":1794.93,"body":"keep improving and learning."},{"speaker":"Casey Fatchett","startTime":1795.56,"endTime":1799.43,"body":"You've never learned everything"},{"speaker":"Casey Fatchett","startTime":1795.56,"endTime":1799.43,"body":"there is to learn. There's"},{"speaker":"Casey Fatchett","startTime":1799.43,"endTime":1803.06,"body":"always something new Uh, but"},{"speaker":"Casey Fatchett","startTime":1799.43,"endTime":1803.06,"body":"that also brings me to the final"},{"speaker":"Casey Fatchett","startTime":1803.09,"endTime":1806.45,"body":"part of this, which is threats."},{"speaker":"Casey Fatchett","startTime":1803.09,"endTime":1806.45,"body":"Superheroes are always on the"},{"speaker":"Casey Fatchett","startTime":1806.45,"endTime":1810.8,"body":"lookout for the, what can"},{"speaker":"Casey Fatchett","startTime":1806.45,"endTime":1810.8,"body":"threaten their, whatever they're"},{"speaker":"Casey Fatchett","startTime":1810.8,"endTime":1814.1,"body":"protecting, whether it's their"},{"speaker":"Casey Fatchett","startTime":1810.8,"endTime":1814.1,"body":"city, or people or whatever, you"},{"speaker":"Casey Fatchett","startTime":1814.1,"endTime":1817.34,"body":"have to think about what can"},{"speaker":"Casey Fatchett","startTime":1814.1,"endTime":1817.34,"body":"threaten your business recently"},{"speaker":"Casey Fatchett","startTime":1818.15,"endTime":1824.18,"body":"2020 and COVID. And there's only"},{"speaker":"Casey Fatchett","startTime":1818.15,"endTime":1824.18,"body":"so much you can be, is it take a"},{"speaker":"Casey Fatchett","startTime":1824.18,"endTime":1827.3,"body":"lot of foresight to be able to"},{"speaker":"Casey Fatchett","startTime":1824.18,"endTime":1827.3,"body":"see that one coming. But"},{"speaker":"Casey Fatchett","startTime":1827.3,"endTime":1834.86,"body":"generally, there are things like"},{"speaker":"Casey Fatchett","startTime":1827.3,"endTime":1834.86,"body":"being prepared for change in the"},{"speaker":"Casey Fatchett","startTime":1834.86,"endTime":1839.39,"body":"economy, how people spend their"},{"speaker":"Casey Fatchett","startTime":1834.86,"endTime":1839.39,"body":"money, I've done some posts and"},{"speaker":"Casey Fatchett","startTime":1839.39,"endTime":1842.45,"body":"thinks about like recession"},{"speaker":"Casey Fatchett","startTime":1839.39,"endTime":1842.45,"body":"proofing your business, what you"},{"speaker":"Casey Fatchett","startTime":1842.45,"endTime":1846.47,"body":"can do to like, okay, where if I"},{"speaker":"Casey Fatchett","startTime":1842.45,"endTime":1846.47,"body":"really need to make a cut back"},{"speaker":"Casey Fatchett","startTime":1846.47,"endTime":1850.73,"body":"on my expenses, what are the"},{"speaker":"Casey Fatchett","startTime":1846.47,"endTime":1850.73,"body":"things I can cut back first, to"},{"speaker":"Casey Fatchett","startTime":1850.73,"endTime":1854.3,"body":"help myself out, but the one"},{"speaker":"Casey Fatchett","startTime":1850.73,"endTime":1854.3,"body":"that really sticks with me as"},{"speaker":"Casey Fatchett","startTime":1854.3,"endTime":1857.36,"body":"someone who has been doing this"},{"speaker":"Casey Fatchett","startTime":1854.3,"endTime":1857.36,"body":"for more than 20 years in,"},{"speaker":"Casey Fatchett","startTime":1857.42,"endTime":1861.38,"body":"because I've seen it happen"},{"speaker":"Casey Fatchett","startTime":1857.42,"endTime":1861.38,"body":"several times, is changes in the"},{"speaker":"Casey Fatchett","startTime":1861.38,"endTime":1865.91,"body":"way people buy, and how they"},{"speaker":"Casey Fatchett","startTime":1861.38,"endTime":1865.91,"body":"research and find a"},{"speaker":"Casey Fatchett","startTime":1865.91,"endTime":1870.17,"body":"photographer. When I started"},{"speaker":"Casey Fatchett","startTime":1865.91,"endTime":1870.17,"body":"out, there were very few"},{"speaker":"Casey Fatchett","startTime":1870.17,"endTime":1872.54,"body":"websites, people didn't have,"},{"speaker":"Casey Fatchett","startTime":1870.17,"endTime":1872.54,"body":"like personal websites. At the"},{"speaker":"Casey Fatchett","startTime":1872.54,"endTime":1875.15,"body":"beginning, when I was doing"},{"speaker":"Casey Fatchett","startTime":1872.54,"endTime":1875.15,"body":"this, like, it was really word"},{"speaker":"Casey Fatchett","startTime":1875.15,"endTime":1878.99,"body":"of mouth. It was putting up"},{"speaker":"Casey Fatchett","startTime":1875.15,"endTime":1878.99,"body":"flyers, it was putting in, you"},{"speaker":"Casey Fatchett","startTime":1878.99,"endTime":1882.44,"body":"know, postcards, or whatever, in"},{"speaker":"Casey Fatchett","startTime":1878.99,"endTime":1882.44,"body":"local businesses or whatever, to"},{"speaker":"Casey Fatchett","startTime":1882.44,"endTime":1886.19,"body":"try to get people to know you're"},{"speaker":"Casey Fatchett","startTime":1882.44,"endTime":1886.19,"body":"around, and going and meeting"},{"speaker":"Casey Fatchett","startTime":1886.19,"endTime":1889.61,"body":"them in person and showing them"},{"speaker":"Casey Fatchett","startTime":1886.19,"endTime":1889.61,"body":"a printed book. Yeah, like a"},{"speaker":"Casey Fatchett","startTime":1889.82,"endTime":1895.19,"body":"portfolio of prints. That"},{"speaker":"Casey Fatchett","startTime":1889.82,"endTime":1895.19,"body":"changed rapidly at the turn of"},{"speaker":"Casey Fatchett","startTime":1895.19,"endTime":1898.28,"body":"the millennium into people"},{"speaker":"Casey Fatchett","startTime":1895.19,"endTime":1898.28,"body":"having websites. But still,"},{"speaker":"Casey Fatchett","startTime":1898.31,"endTime":1901.94,"body":"people wanted to come and see"},{"speaker":"Casey Fatchett","startTime":1898.31,"endTime":1901.94,"body":"because website, quality was not"},{"speaker":"Casey Fatchett","startTime":1902.75,"endTime":1903.38,"body":"great."},{"speaker":"Annemie Tonken","startTime":1904.1,"endTime":1906.02,"body":"People still"},{"speaker":"Annemie Tonken","startTime":1904.1,"endTime":1906.02,"body":"didn't trust them as much at"},{"speaker":"Annemie Tonken","startTime":1906.02,"endTime":1907.94,"body":"that point, because they were"},{"speaker":"Annemie Tonken","startTime":1906.02,"endTime":1907.94,"body":"new, right?"},{"speaker":"Casey Fatchett","startTime":1908.0,"endTime":1910.7,"body":"Because it just"},{"speaker":"Casey Fatchett","startTime":1908.0,"endTime":1910.7,"body":"like, oh, you know, the quality"},{"speaker":"Casey Fatchett","startTime":1910.7,"endTime":1912.8,"body":"of the photos that you could"},{"speaker":"Casey Fatchett","startTime":1910.7,"endTime":1912.8,"body":"upload, when you didn't have"},{"speaker":"Casey Fatchett","startTime":1912.8,"endTime":1916.97,"body":"broadband connections and things"},{"speaker":"Casey Fatchett","startTime":1912.8,"endTime":1916.97,"body":"were like, yeah, it's not great,"},{"speaker":"Casey Fatchett","startTime":1917.0,"endTime":1919.4,"body":"but you're getting an idea. And"},{"speaker":"Casey Fatchett","startTime":1917.0,"endTime":1919.4,"body":"then you go and see the things"},{"speaker":"Casey Fatchett","startTime":1919.4,"endTime":1922.85,"body":"in person. And honestly, anybody"},{"speaker":"Casey Fatchett","startTime":1919.4,"endTime":1922.85,"body":"who's if I was in the market for"},{"speaker":"Casey Fatchett","startTime":1922.85,"endTime":1925.85,"body":"a photographer, I'd want to see"},{"speaker":"Casey Fatchett","startTime":1922.85,"endTime":1925.85,"body":"the things in person, see how it"},{"speaker":"Casey Fatchett","startTime":1925.85,"endTime":1928.34,"body":"prints out because anybody can"},{"speaker":"Casey Fatchett","startTime":1925.85,"endTime":1928.34,"body":"make something look great on a"},{"speaker":"Casey Fatchett","startTime":1928.34,"endTime":1934.67,"body":"website. But that changed when"},{"speaker":"Casey Fatchett","startTime":1928.34,"endTime":1934.67,"body":"broadband became more of a"},{"speaker":"Casey Fatchett","startTime":1934.67,"endTime":1941.06,"body":"thing. And also generationally,"},{"speaker":"Casey Fatchett","startTime":1934.67,"endTime":1941.06,"body":"as we got to Gen Z, you know,"},{"speaker":"Casey Fatchett","startTime":1941.06,"endTime":1946.64,"body":"like becoming more prominent in"},{"speaker":"Casey Fatchett","startTime":1941.06,"endTime":1946.64,"body":"being clients, and sort of"},{"speaker":"Casey Fatchett","startTime":1946.7,"endTime":1950.27,"body":"younger millennials, millennials"},{"speaker":"Casey Fatchett","startTime":1946.7,"endTime":1950.27,"body":"had a different way of"},{"speaker":"Casey Fatchett","startTime":1951.44,"endTime":1954.65,"body":"purchasing than I'm Gen X. So I"},{"speaker":"Casey Fatchett","startTime":1951.44,"endTime":1954.65,"body":"was very familiar with how"},{"speaker":"Casey Fatchett","startTime":1954.71,"endTime":1958.79,"body":"annexures obviously, like, make"},{"speaker":"Casey Fatchett","startTime":1954.71,"endTime":1958.79,"body":"purchases and what was important"},{"speaker":"Casey Fatchett","startTime":1958.79,"endTime":1962.81,"body":"to them and how they did this"},{"speaker":"Casey Fatchett","startTime":1958.79,"endTime":1962.81,"body":"exchange, like they wanted to"},{"speaker":"Casey Fatchett","startTime":1963.23,"endTime":1967.55,"body":"trust you that trust Gen X's, we"},{"speaker":"Casey Fatchett","startTime":1963.23,"endTime":1967.55,"body":"want to be able to know that we"},{"speaker":"Casey Fatchett","startTime":1967.55,"endTime":1972.47,"body":"you're not going to rip us off,"},{"speaker":"Casey Fatchett","startTime":1967.55,"endTime":1972.47,"body":"millennials have very strong BS"},{"speaker":"Casey Fatchett","startTime":1972.47,"endTime":1976.64,"body":"meter. We just be like, Oh,"},{"speaker":"Casey Fatchett","startTime":1972.47,"endTime":1976.64,"body":"that's not whatever you're just"},{"speaker":"Casey Fatchett","startTime":1976.73,"endTime":1980.54,"body":"that's just made up. So they"},{"speaker":"Casey Fatchett","startTime":1976.73,"endTime":1980.54,"body":"wanted to do a lot of their own"},{"speaker":"Casey Fatchett","startTime":1980.54,"endTime":1988.64,"body":"research. And that has increased"},{"speaker":"Casey Fatchett","startTime":1980.54,"endTime":1988.64,"body":"as we've gotten to Gen Z. It is"},{"speaker":"Casey Fatchett","startTime":1988.76,"endTime":1996.86,"body":"almost all research online. Yep."},{"speaker":"Casey Fatchett","startTime":1988.76,"endTime":1996.86,"body":"And maybe a zoom call there, the"},{"speaker":"Casey Fatchett","startTime":1996.86,"endTime":2000.04,"body":"percentage of people who want to"},{"speaker":"Casey Fatchett","startTime":1996.86,"endTime":2000.04,"body":"meet in person beforehand, has"},{"speaker":"Casey Fatchett","startTime":2000.13,"endTime":2003.67,"body":"diminished and diminished,"},{"speaker":"Casey Fatchett","startTime":2000.13,"endTime":2003.67,"body":"diminished, right? And you have"},{"speaker":"Casey Fatchett","startTime":2003.67,"endTime":2007.51,"body":"to be prepared for those sorts"},{"speaker":"Casey Fatchett","startTime":2003.67,"endTime":2007.51,"body":"of things, right? I'm not, I'm"},{"speaker":"Casey Fatchett","startTime":2007.51,"endTime":2012.97,"body":"bringing that up as an evolution"},{"speaker":"Casey Fatchett","startTime":2007.51,"endTime":2012.97,"body":"in how people buy. So that"},{"speaker":"Casey Fatchett","startTime":2012.97,"endTime":2017.02,"body":"people listening to this can"},{"speaker":"Casey Fatchett","startTime":2012.97,"endTime":2017.02,"body":"know you have to be prepared and"},{"speaker":"Casey Fatchett","startTime":2017.02,"endTime":2023.53,"body":"aware and see those trends"},{"speaker":"Casey Fatchett","startTime":2017.02,"endTime":2023.53,"body":"changing. For me. I used to have"},{"speaker":"Casey Fatchett","startTime":2023.53,"endTime":2027.94,"body":"a meeting space in Manhattan"},{"speaker":"Casey Fatchett","startTime":2023.53,"endTime":2027.94,"body":"that I was paying a significant"},{"speaker":"Casey Fatchett","startTime":2027.94,"endTime":2032.2,"body":"sum of money for. And I noticed"},{"speaker":"Casey Fatchett","startTime":2027.94,"endTime":2032.2,"body":"that no one had come in for a"},{"speaker":"Casey Fatchett","startTime":2032.2,"endTime":2036.67,"body":"meeting for six months. They all"},{"speaker":"Casey Fatchett","startTime":2032.2,"endTime":2036.67,"body":"wanted to do it online. Right?"},{"speaker":"Casey Fatchett","startTime":2036.82,"endTime":2040.48,"body":"On my lease came up. I was like,"},{"speaker":"Casey Fatchett","startTime":2036.82,"endTime":2040.48,"body":"No, thank you. Yeah, nobody"},{"speaker":"Casey Fatchett","startTime":2040.48,"endTime":2043.51,"body":"wants to do this anymore. Nobody"},{"speaker":"Casey Fatchett","startTime":2040.48,"endTime":2043.51,"body":"wants to come in. And that was"},{"speaker":"Casey Fatchett","startTime":2043.51,"endTime":2047.29,"body":"four months before the pandemic."},{"speaker":"Casey Fatchett","startTime":2043.51,"endTime":2047.29,"body":"Very, very lucky. Because if I"},{"speaker":"Casey Fatchett","startTime":2047.29,"endTime":2049.9,"body":"had signed on for that, I would"},{"speaker":"Casey Fatchett","startTime":2047.29,"endTime":2049.9,"body":"have just been like, throwing"},{"speaker":"Casey Fatchett","startTime":2049.9,"endTime":2052.63,"body":"money when I'm not making any"},{"speaker":"Casey Fatchett","startTime":2049.9,"endTime":2052.63,"body":"money just like in the toilet."},{"speaker":"Casey Fatchett","startTime":2052.99,"endTime":2056.68,"body":"Here's my here's what money I"},{"speaker":"Casey Fatchett","startTime":2052.99,"endTime":2056.68,"body":"have. It's it's going yeah, for"},{"speaker":"Casey Fatchett","startTime":2056.68,"endTime":2060.55,"body":"a space that no one is coming"},{"speaker":"Casey Fatchett","startTime":2056.68,"endTime":2060.55,"body":"into for, you know, eight months"},{"speaker":"Casey Fatchett","startTime":2060.55,"endTime":2065.44,"body":"to a year anyway because of the"},{"speaker":"Casey Fatchett","startTime":2060.55,"endTime":2065.44,"body":"pandemic. And I was saved"},{"speaker":"Casey Fatchett","startTime":2065.44,"endTime":2070.48,"body":"because I saw the changes that"},{"speaker":"Casey Fatchett","startTime":2065.44,"endTime":2070.48,"body":"were going on the trend. It"},{"speaker":"Casey Fatchett","startTime":2070.48,"endTime":2073.51,"body":"wasn't that I knew that the"},{"speaker":"Casey Fatchett","startTime":2070.48,"endTime":2073.51,"body":"pandemic was coming. It was that"},{"speaker":"Casey Fatchett","startTime":2073.51,"endTime":2077.62,"body":"I saw that people didn't want to"},{"speaker":"Casey Fatchett","startTime":2073.51,"endTime":2077.62,"body":"come in for, you know, meetings."},{"speaker":"Casey Fatchett","startTime":2078.37,"endTime":2079.03,"body":"But yeah, like,"},{"speaker":"Annemie Tonken","startTime":2079.48,"endTime":2082.09,"body":"and it's not"},{"speaker":"Annemie Tonken","startTime":2079.48,"endTime":2082.09,"body":"just that you saw that you were"},{"speaker":"Annemie Tonken","startTime":2082.09,"endTime":2087.79,"body":"willing to modify your process"},{"speaker":"Annemie Tonken","startTime":2082.09,"endTime":2087.79,"body":"accordingly. And that I think is"},{"speaker":"Annemie Tonken","startTime":2087.79,"endTime":2092.56,"body":"the thing that is sneakier and"},{"speaker":"Annemie Tonken","startTime":2087.79,"endTime":2092.56,"body":"harder is that we are all in"},{"speaker":"Annemie Tonken","startTime":2092.56,"endTime":2095.44,"body":"some way, shape or form kind of"},{"speaker":"Annemie Tonken","startTime":2092.56,"endTime":2095.44,"body":"married to the way that we do"},{"speaker":"Annemie Tonken","startTime":2095.44,"endTime":2100.78,"body":"things, especially if it has"},{"speaker":"Annemie Tonken","startTime":2095.44,"endTime":2100.78,"body":"served us in the past and To the"},{"speaker":"Annemie Tonken","startTime":2100.81,"endTime":2106.69,"body":"humility, I think that's"},{"speaker":"Annemie Tonken","startTime":2100.81,"endTime":2106.69,"body":"required to, to sort of see the"},{"speaker":"Annemie Tonken","startTime":2106.69,"endTime":2111.43,"body":"changes and acknowledge that"},{"speaker":"Annemie Tonken","startTime":2106.69,"endTime":2111.43,"body":"like, okay, maybe my process"},{"speaker":"Annemie Tonken","startTime":2111.52,"endTime":2116.83,"body":"isn't right now isn't right"},{"speaker":"Annemie Tonken","startTime":2111.52,"endTime":2116.83,"body":"anymore. And I think we're both"},{"speaker":"Annemie Tonken","startTime":2116.83,"endTime":2119.71,"body":"we've been in the industry long"},{"speaker":"Annemie Tonken","startTime":2116.83,"endTime":2119.71,"body":"enough to have known a lot of"},{"speaker":"Annemie Tonken","startTime":2119.8,"endTime":2125.23,"body":"photographers who were very"},{"speaker":"Annemie Tonken","startTime":2119.8,"endTime":2125.23,"body":"successful pre digital. And when"},{"speaker":"Annemie Tonken","startTime":2125.23,"endTime":2128.65,"body":"digital came around, and they,"},{"speaker":"Annemie Tonken","startTime":2125.23,"endTime":2128.65,"body":"you know, were like, This is a"},{"speaker":"Annemie Tonken","startTime":2128.65,"endTime":2131.89,"body":"sub, I mean, that's, again, a"},{"speaker":"Annemie Tonken","startTime":2128.65,"endTime":2131.89,"body":"whole different conversation."},{"speaker":"Annemie Tonken","startTime":2132.22,"endTime":2136.93,"body":"But there were people who"},{"speaker":"Annemie Tonken","startTime":2132.22,"endTime":2136.93,"body":"evolved, and grew. And even if"},{"speaker":"Annemie Tonken","startTime":2136.93,"endTime":2139.33,"body":"they stuck with film, like they"},{"speaker":"Annemie Tonken","startTime":2136.93,"endTime":2139.33,"body":"changed the way that they talked"},{"speaker":"Annemie Tonken","startTime":2139.33,"endTime":2142.42,"body":"about their process. And then"},{"speaker":"Annemie Tonken","startTime":2139.33,"endTime":2142.42,"body":"there were the people who kind"},{"speaker":"Annemie Tonken","startTime":2142.42,"endTime":2145.93,"body":"of got left behind. And, and"},{"speaker":"Annemie Tonken","startTime":2142.42,"endTime":2145.93,"body":"that, you know, it's the tough"},{"speaker":"Annemie Tonken","startTime":2145.93,"endTime":2149.53,"body":"reality of business is that you"},{"speaker":"Annemie Tonken","startTime":2145.93,"endTime":2149.53,"body":"do have to kind of keep an eye"},{"speaker":"Annemie Tonken","startTime":2149.53,"endTime":2153.25,"body":"on where you are. And if you're"},{"speaker":"Annemie Tonken","startTime":2149.53,"endTime":2153.25,"body":"not moving with the trend,"},{"speaker":"Annemie Tonken","startTime":2153.73,"endTime":2156.61,"body":"figure out how you can leverage"},{"speaker":"Annemie Tonken","startTime":2153.73,"endTime":2156.61,"body":"that to your advantage."},{"speaker":"Casey Fatchett","startTime":2157.15,"endTime":2158.89,"body":"Well, and that's"},{"speaker":"Casey Fatchett","startTime":2157.15,"endTime":2158.89,"body":"one of the things that you can,"},{"speaker":"Casey Fatchett","startTime":2158.92,"endTime":2163.57,"body":"like, adapt or go extinct, is"},{"speaker":"Casey Fatchett","startTime":2158.92,"endTime":2163.57,"body":"the sort of thing I like, and I"},{"speaker":"Casey Fatchett","startTime":2163.63,"endTime":2168.52,"body":"knew plenty of Boomer"},{"speaker":"Casey Fatchett","startTime":2163.63,"endTime":2168.52,"body":"photographers, when I started"},{"speaker":"Casey Fatchett","startTime":2168.52,"endTime":2176.26,"body":"out, who just like were so"},{"speaker":"Casey Fatchett","startTime":2168.52,"endTime":2176.26,"body":"entrenched in their ways. And"},{"speaker":"Casey Fatchett","startTime":2176.26,"endTime":2179.83,"body":"we're the only ones who, like"},{"speaker":"Casey Fatchett","startTime":2176.26,"endTime":2179.83,"body":"you said, the only ones who"},{"speaker":"Casey Fatchett","startTime":2179.86,"endTime":2183.55,"body":"survived the switch from digital"},{"speaker":"Casey Fatchett","startTime":2179.86,"endTime":2183.55,"body":"were the ones who were, you"},{"speaker":"Casey Fatchett","startTime":2183.55,"endTime":2187.78,"body":"know, willing to change their"},{"speaker":"Casey Fatchett","startTime":2183.55,"endTime":2187.78,"body":"mindset on, like, how they talk"},{"speaker":"Casey Fatchett","startTime":2187.78,"endTime":2190.99,"body":"to clients. Adapt, new"},{"speaker":"Casey Fatchett","startTime":2187.78,"endTime":2190.99,"body":"technology adapts new"},{"speaker":"Casey Fatchett","startTime":2190.99,"endTime":2195.25,"body":"technology, you know, like, stop"},{"speaker":"Casey Fatchett","startTime":2190.99,"endTime":2195.25,"body":"complaining about, like, how the"},{"speaker":"Casey Fatchett","startTime":2195.25,"endTime":2199.03,"body":"world is changing, and figure"},{"speaker":"Casey Fatchett","startTime":2195.25,"endTime":2199.03,"body":"out how you can fit into it."},{"speaker":"Casey Fatchett","startTime":2199.03,"endTime":2203.5,"body":"Maybe you talk about what you do"},{"speaker":"Casey Fatchett","startTime":2199.03,"endTime":2203.5,"body":"differently. Yeah. Now, to focus"},{"speaker":"Casey Fatchett","startTime":2203.5,"endTime":2205.36,"body":"on like, Hey, I do it"},{"speaker":"Casey Fatchett","startTime":2203.5,"endTime":2205.36,"body":"differently than everybody else."},{"speaker":"Casey Fatchett","startTime":2205.66,"endTime":2208.54,"body":"Which, you know, it's it's"},{"speaker":"Casey Fatchett","startTime":2205.66,"endTime":2208.54,"body":"hysterical, because like,"},{"speaker":"Casey Fatchett","startTime":2208.54,"endTime":2211.99,"body":"there's always the conversation"},{"speaker":"Casey Fatchett","startTime":2208.54,"endTime":2211.99,"body":"when digital first became a"},{"speaker":"Casey Fatchett","startTime":2211.99,"endTime":2214.9,"body":"thing. Never, you know, it's"},{"speaker":"Casey Fatchett","startTime":2211.99,"endTime":2214.9,"body":"just letting in all these"},{"speaker":"Casey Fatchett","startTime":2214.9,"endTime":2218.47,"body":"amateurs into business and"},{"speaker":"Casey Fatchett","startTime":2214.9,"endTime":2218.47,"body":"whatever it is, like, well, then"},{"speaker":"Casey Fatchett","startTime":2218.95,"endTime":2221.65,"body":"tell people you're not an"},{"speaker":"Casey Fatchett","startTime":2218.95,"endTime":2221.65,"body":"amateur radio show the show them"},{"speaker":"Casey Fatchett","startTime":2221.65,"endTime":2223.54,"body":"why you're not an amateur, show"},{"speaker":"Casey Fatchett","startTime":2221.65,"endTime":2223.54,"body":"them why you're better than"},{"speaker":"Casey Fatchett","startTime":2223.54,"endTime":2227.23,"body":"people who are like, if you're"},{"speaker":"Casey Fatchett","startTime":2223.54,"endTime":2227.23,"body":"just competing based on like,"},{"speaker":"Casey Fatchett","startTime":2227.89,"endTime":2230.53,"body":"price, or whatever, because"},{"speaker":"Casey Fatchett","startTime":2227.89,"endTime":2230.53,"body":"you're afraid of all these, like"},{"speaker":"Casey Fatchett","startTime":2230.53,"endTime":2235.45,"body":"people who charge you know, 10%"},{"speaker":"Casey Fatchett","startTime":2230.53,"endTime":2235.45,"body":"of what you do, then you're not"},{"speaker":"Casey Fatchett","startTime":2235.45,"endTime":2237.88,"body":"marketing yourself. Right? Like,"},{"speaker":"Casey Fatchett","startTime":2235.45,"endTime":2237.88,"body":"that's, that's, that's the"},{"speaker":"Casey Fatchett","startTime":2237.88,"endTime":2241.9,"body":"problem. It's not that there are"},{"speaker":"Casey Fatchett","startTime":2237.88,"endTime":2241.9,"body":"other people you're not giving"},{"speaker":"Casey Fatchett","startTime":2242.86,"endTime":2246.94,"body":"your potential clients the"},{"speaker":"Casey Fatchett","startTime":2242.86,"endTime":2246.94,"body":"information that shows what sets"},{"speaker":"Casey Fatchett","startTime":2246.94,"endTime":2251.23,"body":"you apart. Yeah. And the other"},{"speaker":"Casey Fatchett","startTime":2246.94,"endTime":2251.23,"body":"thing I find is hysterical, is"},{"speaker":"Casey Fatchett","startTime":2251.23,"endTime":2255.28,"body":"because I've always kept my"},{"speaker":"Casey Fatchett","startTime":2251.23,"endTime":2255.28,"body":"phone cameras. And I only shoot"},{"speaker":"Casey Fatchett","startTime":2255.28,"endTime":2261.1,"body":"like, personal projects on them"},{"speaker":"Casey Fatchett","startTime":2255.28,"endTime":2261.1,"body":"now, like, in the amount of"},{"speaker":"Casey Fatchett","startTime":2261.46,"endTime":2266.08,"body":"like, things in my Instagram and"},{"speaker":"Casey Fatchett","startTime":2261.46,"endTime":2266.08,"body":"Tiktok. Whenever if people were"},{"speaker":"Casey Fatchett","startTime":2266.08,"endTime":2269.47,"body":"like, ooh, like, you know how to"},{"speaker":"Casey Fatchett","startTime":2266.08,"endTime":2269.47,"body":"get that film look, an"},{"speaker":"Casey Fatchett","startTime":2269.47,"endTime":2272.38,"body":"additional and I'm like, I'm"},{"speaker":"Casey Fatchett","startTime":2269.47,"endTime":2272.38,"body":"mine has always been like, I got"},{"speaker":"Casey Fatchett","startTime":2272.38,"endTime":2276.55,"body":"an idea. Just go out and get one"},{"speaker":"Casey Fatchett","startTime":2272.38,"endTime":2276.55,"body":"of these. Put some film in it."},{"speaker":"Casey Fatchett","startTime":2277.15,"endTime":2279.55,"body":"Otherwise, I mean, you're just"},{"speaker":"Casey Fatchett","startTime":2277.15,"endTime":2279.55,"body":"creating, you're just doing"},{"speaker":"Casey Fatchett","startTime":2279.76,"endTime":2283.45,"body":"like, I don't know, you're just"},{"speaker":"Casey Fatchett","startTime":2279.76,"endTime":2283.45,"body":"slapping the filter on it. Yeah."},{"speaker":"Casey Fatchett","startTime":2283.48,"endTime":2286.99,"body":"And that's fine. But like, you"},{"speaker":"Casey Fatchett","startTime":2283.48,"endTime":2286.99,"body":"know, like, it's not a film."},{"speaker":"Casey Fatchett","startTime":2286.99,"endTime":2291.37,"body":"Look. I think it's the style"},{"speaker":"Casey Fatchett","startTime":2286.99,"endTime":2291.37,"body":"Jaya. Style, just for something"},{"speaker":"Casey Fatchett","startTime":2291.37,"endTime":2294.76,"body":"that wasn't experienced. Right?"},{"speaker":"Casey Fatchett","startTime":2291.37,"endTime":2294.76,"body":"Again, look at you look, when"},{"speaker":"Casey Fatchett","startTime":2294.76,"endTime":2298.99,"body":"you talk about like, that is a"},{"speaker":"Casey Fatchett","startTime":2294.76,"endTime":2298.99,"body":"for older generation, like when"},{"speaker":"Casey Fatchett","startTime":2298.99,"endTime":2303.79,"body":"you see those shifts, threats to"},{"speaker":"Casey Fatchett","startTime":2298.99,"endTime":2303.79,"body":"you? What could what could be a"},{"speaker":"Casey Fatchett","startTime":2303.79,"endTime":2308.53,"body":"threat of like, changing"},{"speaker":"Casey Fatchett","startTime":2303.79,"endTime":2308.53,"body":"dynamics, generationally, I"},{"speaker":"Casey Fatchett","startTime":2308.53,"endTime":2310.66,"body":"mean, I don't know what I'm"},{"speaker":"Casey Fatchett","startTime":2308.53,"endTime":2310.66,"body":"gonna do when alphas start"},{"speaker":"Casey Fatchett","startTime":2310.66,"endTime":2318.55,"body":"getting married. Trying to"},{"speaker":"Casey Fatchett","startTime":2310.66,"endTime":2318.55,"body":"navigate that, as I have younger"},{"speaker":"Casey Fatchett","startTime":2318.73,"endTime":2323.47,"body":"relatives and be like, okay,"},{"speaker":"Casey Fatchett","startTime":2318.73,"endTime":2323.47,"body":"like, like, let's talk about"},{"speaker":"Casey Fatchett","startTime":2323.5,"endTime":2327.46,"body":"what it is you guys. How do you"},{"speaker":"Casey Fatchett","startTime":2323.5,"endTime":2327.46,"body":"approach this? How would you"},{"speaker":"Casey Fatchett","startTime":2327.46,"endTime":2329.56,"body":"approach this? Yeah, if you're"},{"speaker":"Casey Fatchett","startTime":2327.46,"endTime":2329.56,"body":"hiring somebody, and you're"},{"speaker":"Casey Fatchett","startTime":2329.56,"endTime":2333.01,"body":"spending this amount of money or"},{"speaker":"Casey Fatchett","startTime":2329.56,"endTime":2333.01,"body":"whatever, like, pick the brains"},{"speaker":"Casey Fatchett","startTime":2333.31,"endTime":2336.67,"body":"of those people a little bit"},{"speaker":"Casey Fatchett","startTime":2333.31,"endTime":2336.67,"body":"like, figure things out, but"},{"speaker":"Casey Fatchett","startTime":2337.63,"endTime":2341.2,"body":"like I said, you can take a"},{"speaker":"Casey Fatchett","startTime":2337.63,"endTime":2341.2,"body":"threat like that. Things"},{"speaker":"Casey Fatchett","startTime":2341.2,"endTime":2346.09,"body":"changing and turn it into an"},{"speaker":"Casey Fatchett","startTime":2341.2,"endTime":2346.09,"body":"opportunity. One of the things I"},{"speaker":"Casey Fatchett","startTime":2346.45,"endTime":2350.62,"body":"talked about now as a strength"},{"speaker":"Casey Fatchett","startTime":2346.45,"endTime":2350.62,"body":"is my experience. Yeah. I've"},{"speaker":"Casey Fatchett","startTime":2350.62,"endTime":2356.02,"body":"seen a lot Sure. When it comes"},{"speaker":"Casey Fatchett","startTime":2350.62,"endTime":2356.02,"body":"to weddings, like, you know,"},{"speaker":"Casey Fatchett","startTime":2356.11,"endTime":2362.05,"body":"I've sewn people back into a"},{"speaker":"Casey Fatchett","startTime":2356.11,"endTime":2362.05,"body":"dress. I've, you know, a stain"},{"speaker":"Casey Fatchett","startTime":2362.05,"endTime":2366.22,"body":"stick, you know, like, but it's,"},{"speaker":"Casey Fatchett","startTime":2362.05,"endTime":2366.22,"body":"there's no like, Oh, God, what"},{"speaker":"Casey Fatchett","startTime":2366.22,"endTime":2369.22,"body":"are we gonna do? Right? It's"},{"speaker":"Casey Fatchett","startTime":2366.22,"endTime":2369.22,"body":"like, Hey, don't worry that's"},{"speaker":"Casey Fatchett","startTime":2369.22,"endTime":2372.73,"body":"covered. Been here, done that."},{"speaker":"Casey Fatchett","startTime":2369.22,"endTime":2372.73,"body":"Don't worry about it. That's a"},{"speaker":"Casey Fatchett","startTime":2372.76,"endTime":2376.45,"body":"huge selling point. Right? And"},{"speaker":"Casey Fatchett","startTime":2372.76,"endTime":2376.45,"body":"that's taking something that"},{"speaker":"Casey Fatchett","startTime":2376.45,"endTime":2382.63,"body":"could be, you know, threatening"},{"speaker":"Casey Fatchett","startTime":2376.45,"endTime":2382.63,"body":"to my right job, and turning it"},{"speaker":"Casey Fatchett","startTime":2382.66,"endTime":2386.2,"body":"pivoting and saying like, here's"},{"speaker":"Casey Fatchett","startTime":2382.66,"endTime":2386.2,"body":"one of my strengths. My strength"},{"speaker":"Casey Fatchett","startTime":2386.2,"endTime":2390.97,"body":"is, I have gone through this,"},{"speaker":"Casey Fatchett","startTime":2386.2,"endTime":2390.97,"body":"you know, and put up the warning"},{"speaker":"Casey Fatchett","startTime":2390.97,"endTime":2394.36,"body":"label. I am not saying anything"},{"speaker":"Casey Fatchett","startTime":2390.97,"endTime":2394.36,"body":"bad about new photographers."},{"speaker":"Casey Fatchett","startTime":2395.89,"endTime":2399.97,"body":"There's a certain you know,"},{"speaker":"Casey Fatchett","startTime":2395.89,"endTime":2399.97,"body":"expertise that is learned over"},{"speaker":"Casey Fatchett","startTime":2400.0,"endTime":2404.02,"body":"For many years of experience"},{"speaker":"Casey Fatchett","startTime":2400.0,"endTime":2404.02,"body":"that makes it easier for me to"},{"speaker":"Casey Fatchett","startTime":2404.02,"endTime":2406.6,"body":"do certain jobs, yeah. Be just"},{"speaker":"Casey Fatchett","startTime":2404.02,"endTime":2406.6,"body":"because I've been there, I've"},{"speaker":"Casey Fatchett","startTime":2406.6,"endTime":2411.1,"body":"done it. Part of what people are"},{"speaker":"Casey Fatchett","startTime":2406.6,"endTime":2411.1,"body":"paying me more money for is my"},{"speaker":"Casey Fatchett","startTime":2412.21,"endTime":2415.57,"body":"ability to do it quickly, and"},{"speaker":"Casey Fatchett","startTime":2412.21,"endTime":2415.57,"body":"not having to take the time to"},{"speaker":"Casey Fatchett","startTime":2415.57,"endTime":2418.54,"body":"figure out how to do it. Right,"},{"speaker":"Casey Fatchett","startTime":2415.57,"endTime":2418.54,"body":"you know, like the, I'm actually"},{"speaker":"Casey Fatchett","startTime":2418.54,"endTime":2421.63,"body":"spending that time doing the job"},{"speaker":"Casey Fatchett","startTime":2418.54,"endTime":2421.63,"body":"for them, as opposed to"},{"speaker":"Casey Fatchett","startTime":2421.87,"endTime":2426.16,"body":"researching, figuring out what"},{"speaker":"Casey Fatchett","startTime":2421.87,"endTime":2426.16,"body":"to do. So that's an opportunity"},{"speaker":"Casey Fatchett","startTime":2426.16,"endTime":2429.52,"body":"for me. Yeah, you know, to set"},{"speaker":"Casey Fatchett","startTime":2426.16,"endTime":2429.52,"body":"myself apart."},{"speaker":"Annemie Tonken","startTime":2429.79,"endTime":2434.65,"body":"And I'll play"},{"speaker":"Annemie Tonken","startTime":2429.79,"endTime":2434.65,"body":"devil's advocate, when I talk to"},{"speaker":"Annemie Tonken","startTime":2434.65,"endTime":2437.65,"body":"photographers who are newer in"},{"speaker":"Annemie Tonken","startTime":2434.65,"endTime":2437.65,"body":"business, and they say, Well, I"},{"speaker":"Annemie Tonken","startTime":2437.65,"endTime":2441.1,"body":"just don't think I can charge"},{"speaker":"Annemie Tonken","startTime":2437.65,"endTime":2441.1,"body":"that much. Because I'm new. I"},{"speaker":"Annemie Tonken","startTime":2441.1,"endTime":2443.95,"body":"always say to them, Look, I've"},{"speaker":"Annemie Tonken","startTime":2441.1,"endTime":2443.95,"body":"been in business now for a long"},{"speaker":"Annemie Tonken","startTime":2443.95,"endTime":2448.57,"body":"time. And I, you know, charge"},{"speaker":"Annemie Tonken","startTime":2443.95,"endTime":2448.57,"body":"what I charge and part of what I"},{"speaker":"Annemie Tonken","startTime":2448.57,"endTime":2454.45,"body":"sell myself on is, I have a lot"},{"speaker":"Annemie Tonken","startTime":2448.57,"endTime":2454.45,"body":"of experience. But if I'm being"},{"speaker":"Annemie Tonken","startTime":2454.45,"endTime":2459.07,"body":"honest about my trajectory, as a"},{"speaker":"Annemie Tonken","startTime":2454.45,"endTime":2459.07,"body":"photographer, over the over"},{"speaker":"Annemie Tonken","startTime":2459.07,"endTime":2465.55,"body":"time, with experience, comes"},{"speaker":"Annemie Tonken","startTime":2459.07,"endTime":2465.55,"body":"kind of the rut and the like, I"},{"speaker":"Annemie Tonken","startTime":2465.58,"endTime":2469.72,"body":"am not out there. As much as I"},{"speaker":"Annemie Tonken","startTime":2465.58,"endTime":2469.72,"body":"should be, you know, pushing the"},{"speaker":"Annemie Tonken","startTime":2469.75,"endTime":2472.99,"body":"creativity bounds and everything"},{"speaker":"Annemie Tonken","startTime":2469.75,"endTime":2472.99,"body":"else that I was doing when I was"},{"speaker":"Annemie Tonken","startTime":2472.99,"endTime":2476.47,"body":"brand new, like I was willing to"},{"speaker":"Annemie Tonken","startTime":2472.99,"endTime":2476.47,"body":"swim the ocean for a client at"},{"speaker":"Annemie Tonken","startTime":2476.47,"endTime":2478.03,"body":"that point. And now I'm like,"},{"speaker":"Annemie Tonken","startTime":2476.47,"endTime":2478.03,"body":"well,"},{"speaker":"Casey Fatchett","startTime":2478.09,"endTime":2480.1,"body":"you're"},{"speaker":"Casey Fatchett","startTime":2478.09,"endTime":2480.1,"body":"comfortable. Yeah, that's that's"},{"speaker":"Casey Fatchett","startTime":2480.1,"endTime":2481.75,"body":"a weakness. Right? Let's"},{"speaker":"Annemie Tonken","startTime":2481.749,"endTime":2483.069,"body":"be a highlight"},{"speaker":"Annemie Tonken","startTime":2481.749,"endTime":2483.069,"body":"that in"},{"speaker":"Casey Fatchett","startTime":2483.07,"endTime":2485.65,"body":"my mind,"},{"speaker":"Casey Fatchett","startTime":2483.07,"endTime":2485.65,"body":"exactly. Your coffee. But"},{"speaker":"Annemie Tonken","startTime":2485.65,"endTime":2487.96,"body":"I That's courage"},{"speaker":"Annemie Tonken","startTime":2485.65,"endTime":2487.96,"body":"a new photographer to highlight"},{"speaker":"Annemie Tonken","startTime":2487.96,"endTime":2490.42,"body":"that, right? encourage"},{"speaker":"Casey Fatchett","startTime":2490.419,"endTime":2493.539,"body":"you, like, new"},{"speaker":"Casey Fatchett","startTime":2490.419,"endTime":2493.539,"body":"people, like, like you said,"},{"speaker":"Casey Fatchett","startTime":2493.539,"endTime":2497.439,"body":"that hunger at the beginning to"},{"speaker":"Casey Fatchett","startTime":2493.539,"endTime":2497.439,"body":"try new things. That is a"},{"speaker":"Casey Fatchett","startTime":2497.439,"endTime":2500.529,"body":"strength. Yeah, that like to be"},{"speaker":"Casey Fatchett","startTime":2497.439,"endTime":2500.529,"body":"able to like it. Because you're"},{"speaker":"Casey Fatchett","startTime":2501.789,"endTime":2505.029,"body":"I mean, it's it's multifaceted."},{"speaker":"Casey Fatchett","startTime":2501.789,"endTime":2505.029,"body":"In a way you are trying to"},{"speaker":"Casey Fatchett","startTime":2505.029,"endTime":2508.629,"body":"figure out what you like, what"},{"speaker":"Casey Fatchett","startTime":2505.029,"endTime":2508.629,"body":"do you and what you were good at"},{"speaker":"Casey Fatchett","startTime":2508.629,"endTime":2512.529,"body":"what like really meets your"},{"speaker":"Casey Fatchett","startTime":2508.629,"endTime":2512.529,"body":"artistic vision of what the"},{"speaker":"Casey Fatchett","startTime":2512.529,"endTime":2516.099,"body":"image you see in your head and"},{"speaker":"Casey Fatchett","startTime":2512.529,"endTime":2516.099,"body":"making it happen in the camera,"},{"speaker":"Casey Fatchett","startTime":2516.339,"endTime":2519.399,"body":"or in post production, or"},{"speaker":"Casey Fatchett","startTime":2516.339,"endTime":2519.399,"body":"whatever it is, you are willing"},{"speaker":"Casey Fatchett","startTime":2519.399,"endTime":2522.879,"body":"to take those chances? Because"},{"speaker":"Casey Fatchett","startTime":2519.399,"endTime":2522.879,"body":"you're like, I think some of it"},{"speaker":"Casey Fatchett","startTime":2522.879,"endTime":2527.319,"body":"is, and maybe all of us could"},{"speaker":"Casey Fatchett","startTime":2522.879,"endTime":2527.319,"body":"use a healthy dose of it, as"},{"speaker":"Casey Fatchett","startTime":2527.319,"endTime":2531.819,"body":"we're older and are more like"},{"speaker":"Casey Fatchett","startTime":2527.319,"endTime":2531.819,"body":"into our careers. of, hey, let's"},{"speaker":"Casey Fatchett","startTime":2531.819,"endTime":2535.329,"body":"figure something out. Like let's"},{"speaker":"Casey Fatchett","startTime":2531.819,"endTime":2535.329,"body":"let's like the curiosity, right"},{"speaker":"Casey Fatchett","startTime":2535.629,"endTime":2538.599,"body":"of things, and I try to keep"},{"speaker":"Casey Fatchett","startTime":2535.629,"endTime":2538.599,"body":"myself curious. It's part of the"},{"speaker":"Casey Fatchett","startTime":2538.599,"endTime":2542.589,"body":"reason I still do like personal"},{"speaker":"Casey Fatchett","startTime":2538.599,"endTime":2542.589,"body":"projects on film, is because I"},{"speaker":"Casey Fatchett","startTime":2542.589,"endTime":2550.959,"body":"can't see the result. Right, is"},{"speaker":"Casey Fatchett","startTime":2542.589,"endTime":2550.959,"body":"that there's a thing in my head"},{"speaker":"Casey Fatchett","startTime":2550.959,"endTime":2553.929,"body":"where I'm just going, Okay,"},{"speaker":"Casey Fatchett","startTime":2550.959,"endTime":2553.929,"body":"well, I'm just gonna see the"},{"speaker":"Casey Fatchett","startTime":2553.929,"endTime":2556.419,"body":"picture. And then I can just"},{"speaker":"Casey Fatchett","startTime":2553.929,"endTime":2556.419,"body":"adjust my settings, whatever,"},{"speaker":"Casey Fatchett","startTime":2556.449,"endTime":2559.149,"body":"no, I have to get the settings,"},{"speaker":"Casey Fatchett","startTime":2556.449,"endTime":2559.149,"body":"right. Because I'm not going to"},{"speaker":"Casey Fatchett","startTime":2559.149,"endTime":2562.839,"body":"know for a week, whether or not"},{"speaker":"Casey Fatchett","startTime":2559.149,"endTime":2562.839,"body":"this if I take the film out"},{"speaker":"Casey Fatchett","startTime":2562.869,"endTime":2564.669,"body":"right now and go get it"},{"speaker":"Casey Fatchett","startTime":2562.869,"endTime":2564.669,"body":"developed, right? Whether it"},{"speaker":"Casey Fatchett","startTime":2564.699,"endTime":2568.239,"body":"came out or not, right? And"},{"speaker":"Casey Fatchett","startTime":2564.699,"endTime":2568.239,"body":"whether I did it wrong. So"},{"speaker":"Casey Fatchett","startTime":2568.239,"endTime":2575.289,"body":"there's that turning weakness"},{"speaker":"Casey Fatchett","startTime":2568.239,"endTime":2575.289,"body":"into strength or opportunity is"},{"speaker":"Casey Fatchett","startTime":2575.319,"endTime":2578.769,"body":"super important. And when you"},{"speaker":"Casey Fatchett","startTime":2575.319,"endTime":2578.769,"body":"put all these together,"},{"speaker":"Casey Fatchett","startTime":2578.829,"endTime":2582.339,"body":"strengths, weaknesses,"},{"speaker":"Casey Fatchett","startTime":2578.829,"endTime":2582.339,"body":"opportunities, threats, you have"},{"speaker":"Casey Fatchett","startTime":2582.339,"endTime":2587.049,"body":"what's called a SWOT profile."},{"speaker":"Casey Fatchett","startTime":2582.339,"endTime":2587.049,"body":"This is a very something that"},{"speaker":"Casey Fatchett","startTime":2587.049,"endTime":2591.039,"body":"any marketing professional is"},{"speaker":"Casey Fatchett","startTime":2587.049,"endTime":2591.039,"body":"very familiar with having this"},{"speaker":"Casey Fatchett","startTime":2591.039,"endTime":2593.559,"body":"information, should you at some"},{"speaker":"Casey Fatchett","startTime":2591.039,"endTime":2593.559,"body":"point, want to go to somebody"},{"speaker":"Casey Fatchett","startTime":2593.559,"endTime":2597.369,"body":"who's a marketer, to help your"},{"speaker":"Casey Fatchett","startTime":2593.559,"endTime":2597.369,"body":"business, having this all"},{"speaker":"Casey Fatchett","startTime":2597.369,"endTime":2600.429,"body":"written down and just stick in."},{"speaker":"Casey Fatchett","startTime":2597.369,"endTime":2600.429,"body":"Even if you don't go to anybody"},{"speaker":"Casey Fatchett","startTime":2600.429,"endTime":2605.319,"body":"else. Being able to look at it"},{"speaker":"Casey Fatchett","startTime":2600.429,"endTime":2605.319,"body":"and adjust over time, is"},{"speaker":"Casey Fatchett","startTime":2605.349,"endTime":2610.119,"body":"something that I always also"},{"speaker":"Casey Fatchett","startTime":2605.349,"endTime":2610.119,"body":"give advice on is writing down"},{"speaker":"Casey Fatchett","startTime":2610.119,"endTime":2612.639,"body":"your goals and checking in on"},{"speaker":"Casey Fatchett","startTime":2610.119,"endTime":2612.639,"body":"them having goals that you can"},{"speaker":"Casey Fatchett","startTime":2612.639,"endTime":2616.809,"body":"check on in every month, every"},{"speaker":"Casey Fatchett","startTime":2612.639,"endTime":2616.809,"body":"quarter, every year, whatever it"},{"speaker":"Casey Fatchett","startTime":2616.809,"endTime":2620.229,"body":"is, see how you're doing to meet"},{"speaker":"Casey Fatchett","startTime":2616.809,"endTime":2620.229,"body":"those goals? This is the sort of"},{"speaker":"Casey Fatchett","startTime":2620.229,"endTime":2622.929,"body":"thing that you should be"},{"speaker":"Casey Fatchett","startTime":2620.229,"endTime":2622.929,"body":"checking in on to and going,"},{"speaker":"Casey Fatchett","startTime":2623.049,"endTime":2627.849,"body":"okay, is Am I still there was"},{"speaker":"Casey Fatchett","startTime":2623.049,"endTime":2627.849,"body":"there was a time when one of my"},{"speaker":"Casey Fatchett","startTime":2627.849,"endTime":2631.659,"body":"strengths was I offered"},{"speaker":"Casey Fatchett","startTime":2627.849,"endTime":2631.659,"body":"unlimited coverage on wedding"},{"speaker":"Casey Fatchett","startTime":2631.659,"endTime":2638.979,"body":"days, I had a package, there was"},{"speaker":"Casey Fatchett","startTime":2631.659,"endTime":2638.979,"body":"just no time limits. And nobody"},{"speaker":"Casey Fatchett","startTime":2638.979,"endTime":2645.849,"body":"else was doing that. Because I"},{"speaker":"Casey Fatchett","startTime":2638.979,"endTime":2645.849,"body":"mean, I charged for it. And they"},{"speaker":"Casey Fatchett","startTime":2645.909,"endTime":2650.589,"body":"knew that like they were paying"},{"speaker":"Casey Fatchett","startTime":2645.909,"endTime":2650.589,"body":"a premium for this type of"},{"speaker":"Casey Fatchett","startTime":2650.589,"endTime":2654.759,"body":"coverage, because there was no"},{"speaker":"Casey Fatchett","startTime":2650.589,"endTime":2654.759,"body":"time on it. Right. And as it"},{"speaker":"Casey Fatchett","startTime":2654.759,"endTime":2657.879,"body":"averaged out, most of the time,"},{"speaker":"Casey Fatchett","startTime":2654.759,"endTime":2657.879,"body":"I was only doing 10 hours, which"},{"speaker":"Casey Fatchett","startTime":2657.879,"endTime":2664.119,"body":"is 812 is kind of like my normal"},{"speaker":"Casey Fatchett","startTime":2657.879,"endTime":2664.119,"body":"anyway. But I was mostly doing"},{"speaker":"Casey Fatchett","startTime":2664.119,"endTime":2669.429,"body":"10 hours, and occasionally had"},{"speaker":"Casey Fatchett","startTime":2664.119,"endTime":2669.429,"body":"absurdly long, like 15 hour day."},{"speaker":"Casey Fatchett","startTime":2669.669,"endTime":2672.519,"body":"But that was not the thing, but"},{"speaker":"Casey Fatchett","startTime":2669.669,"endTime":2672.519,"body":"then more and more people"},{"speaker":"Casey Fatchett","startTime":2672.519,"endTime":2678.999,"body":"started offering that package."},{"speaker":"Casey Fatchett","startTime":2672.519,"endTime":2678.999,"body":"Yeah, so then it became less,"},{"speaker":"Casey Fatchett","startTime":2680.019,"endTime":2683.529,"body":"you know, became less of a"},{"speaker":"Casey Fatchett","startTime":2680.019,"endTime":2683.529,"body":"strength because there were so"},{"speaker":"Casey Fatchett","startTime":2683.529,"endTime":2686.559,"body":"many other people who were doing"},{"speaker":"Casey Fatchett","startTime":2683.529,"endTime":2686.559,"body":"the same thing, right. So find a"},{"speaker":"Casey Fatchett","startTime":2686.559,"endTime":2690.309,"body":"way to pivot and make it a new"},{"speaker":"Casey Fatchett","startTime":2686.559,"endTime":2690.309,"body":"like find some other way to"},{"speaker":"Casey Fatchett","startTime":2690.309,"endTime":2696.039,"body":"approach packaging for people"},{"speaker":"Casey Fatchett","startTime":2690.309,"endTime":2696.039,"body":"that made it made me stand out"},{"speaker":"Casey Fatchett","startTime":2696.099,"endTime":2698.619,"body":"in a different way. But that did"},{"speaker":"Casey Fatchett","startTime":2696.099,"endTime":2698.619,"body":"make it good for about five"},{"speaker":"Casey Fatchett","startTime":2698.619,"endTime":2699.009,"body":"years."},{"speaker":"Annemie Tonken","startTime":2699.13,"endTime":2704.2,"body":"Yeah. Well, and"},{"speaker":"Annemie Tonken","startTime":2699.13,"endTime":2704.2,"body":"I guess to kind of tie all of"},{"speaker":"Annemie Tonken","startTime":2704.2,"endTime":2708.07,"body":"this up, one of the things that"},{"speaker":"Annemie Tonken","startTime":2704.2,"endTime":2708.07,"body":"has been a thread throughout all"},{"speaker":"Annemie Tonken","startTime":2708.07,"endTime":2711.31,"body":"four of these areas that you've"},{"speaker":"Annemie Tonken","startTime":2708.07,"endTime":2711.31,"body":"been talking about, is the way"},{"speaker":"Annemie Tonken","startTime":2711.31,"endTime":2714.1,"body":"that you take that information,"},{"speaker":"Annemie Tonken","startTime":2711.31,"endTime":2714.1,"body":"and then feed it to your"},{"speaker":"Annemie Tonken","startTime":2714.1,"endTime":2719.38,"body":"clients, or potential clients in"},{"speaker":"Annemie Tonken","startTime":2714.1,"endTime":2719.38,"body":"your marketing, because so many"},{"speaker":"Annemie Tonken","startTime":2719.38,"endTime":2724.09,"body":"people are kind of self unaware,"},{"speaker":"Annemie Tonken","startTime":2719.38,"endTime":2724.09,"body":"when it comes to you know,"},{"speaker":"Annemie Tonken","startTime":2724.09,"endTime":2726.43,"body":"they're shopping for a wedding"},{"speaker":"Annemie Tonken","startTime":2724.09,"endTime":2726.43,"body":"photographer, or a family"},{"speaker":"Annemie Tonken","startTime":2726.43,"endTime":2729.58,"body":"photographer, or any other kind"},{"speaker":"Annemie Tonken","startTime":2726.43,"endTime":2729.58,"body":"of photographer. They're like,"},{"speaker":"Annemie Tonken","startTime":2729.61,"endTime":2733.15,"body":"Oh, I like these pictures. But"},{"speaker":"Annemie Tonken","startTime":2729.61,"endTime":2733.15,"body":"there are so many other things"},{"speaker":"Annemie Tonken","startTime":2733.15,"endTime":2736.12,"body":"that are important to them or"},{"speaker":"Annemie Tonken","startTime":2733.15,"endTime":2736.12,"body":"may not be important to them."},{"speaker":"Annemie Tonken","startTime":2736.33,"endTime":2740.5,"body":"And by calling out and naming"},{"speaker":"Annemie Tonken","startTime":2736.33,"endTime":2740.5,"body":"certain things like I'm really"},{"speaker":"Annemie Tonken","startTime":2740.5,"endTime":2743.8,"body":"easy to work with, I have, you"},{"speaker":"Annemie Tonken","startTime":2740.5,"endTime":2743.8,"body":"know, quick turnaround, I"},{"speaker":"Annemie Tonken","startTime":2744.04,"endTime":2748.18,"body":"include no time limits. If you"},{"speaker":"Annemie Tonken","startTime":2744.04,"endTime":2748.18,"body":"don't say that, even if it's"},{"speaker":"Annemie Tonken","startTime":2748.18,"endTime":2751.0,"body":"true, you know, even if you are"},{"speaker":"Annemie Tonken","startTime":2748.18,"endTime":2751.0,"body":"good with people, and even if"},{"speaker":"Annemie Tonken","startTime":2751.0,"endTime":2755.74,"body":"you do have no time limits on"},{"speaker":"Annemie Tonken","startTime":2751.0,"endTime":2755.74,"body":"your package, if that language"},{"speaker":"Annemie Tonken","startTime":2755.77,"endTime":2759.07,"body":"isn't sort of put right in front"},{"speaker":"Annemie Tonken","startTime":2755.77,"endTime":2759.07,"body":"of them, they may be aware of"},{"speaker":"Annemie Tonken","startTime":2759.07,"endTime":2762.1,"body":"it, but they won't be like it"},{"speaker":"Annemie Tonken","startTime":2759.07,"endTime":2762.1,"body":"won't be a talking point for"},{"speaker":"Annemie Tonken","startTime":2762.1,"endTime":2765.28,"body":"them, when they're either"},{"speaker":"Annemie Tonken","startTime":2762.1,"endTime":2765.28,"body":"talking to their partner, or"},{"speaker":"Annemie Tonken","startTime":2765.28,"endTime":2768.64,"body":"themselves about like weighing"},{"speaker":"Annemie Tonken","startTime":2765.28,"endTime":2768.64,"body":"the pros and cons. So I'm all"},{"speaker":"Annemie Tonken","startTime":2768.64,"endTime":2773.23,"body":"for really speaking those things"},{"speaker":"Annemie Tonken","startTime":2768.64,"endTime":2773.23,"body":"out loud, everywhere that you"},{"speaker":"Annemie Tonken","startTime":2773.23,"endTime":2776.59,"body":"can. But I guess the first step"},{"speaker":"Annemie Tonken","startTime":2773.23,"endTime":2776.59,"body":"is identifying them."},{"speaker":"Casey Fatchett","startTime":2776.71,"endTime":2781.03,"body":"I think that if"},{"speaker":"Casey Fatchett","startTime":2776.71,"endTime":2781.03,"body":"you want to have longevity, in"},{"speaker":"Casey Fatchett","startTime":2781.06,"endTime":2784.57,"body":"your career as a photographer,"},{"speaker":"Casey Fatchett","startTime":2781.06,"endTime":2784.57,"body":"it's really important to keep an"},{"speaker":"Casey Fatchett","startTime":2784.63,"endTime":2787.81,"body":"eye on and keep track of these"},{"speaker":"Casey Fatchett","startTime":2784.63,"endTime":2787.81,"body":"things as they happen in your"},{"speaker":"Casey Fatchett","startTime":2787.81,"endTime":2791.8,"body":"business because I can look"},{"speaker":"Casey Fatchett","startTime":2787.81,"endTime":2791.8,"body":"back. But I would say the first"},{"speaker":"Casey Fatchett","startTime":2791.8,"endTime":2795.82,"body":"five to seven years that was in"},{"speaker":"Casey Fatchett","startTime":2791.8,"endTime":2795.82,"body":"the business I did. I didn't"},{"speaker":"Casey Fatchett","startTime":2795.85,"endTime":2798.7,"body":"keep track of things enough. I"},{"speaker":"Casey Fatchett","startTime":2795.85,"endTime":2798.7,"body":"didn't keep track of trending"},{"speaker":"Casey Fatchett","startTime":2798.73,"endTime":2802.27,"body":"things to know enough about"},{"speaker":"Casey Fatchett","startTime":2798.73,"endTime":2802.27,"body":"where my business was going. And"},{"speaker":"Casey Fatchett","startTime":2802.42,"endTime":2807.85,"body":"that's why it was really up and"},{"speaker":"Casey Fatchett","startTime":2802.42,"endTime":2807.85,"body":"down. But I realized that I"},{"speaker":"Casey Fatchett","startTime":2807.85,"endTime":2811.78,"body":"wanted to continue doing this"},{"speaker":"Casey Fatchett","startTime":2807.85,"endTime":2811.78,"body":"for a long stretch of time, I"},{"speaker":"Casey Fatchett","startTime":2811.78,"endTime":2818.08,"body":"needed to have that overview of"},{"speaker":"Casey Fatchett","startTime":2811.78,"endTime":2818.08,"body":"things I needed to have in a the"},{"speaker":"Casey Fatchett","startTime":2818.08,"endTime":2823.69,"body":"10,000 foot view of where am I"},{"speaker":"Casey Fatchett","startTime":2818.08,"endTime":2823.69,"body":"going and where have I been. And"},{"speaker":"Casey Fatchett","startTime":2823.9,"endTime":2829.03,"body":"so that you can adjust with the"},{"speaker":"Casey Fatchett","startTime":2823.9,"endTime":2829.03,"body":"times that you adapt, you adapt"},{"speaker":"Casey Fatchett","startTime":2829.03,"endTime":2832.57,"body":"your strengths over time like"},{"speaker":"Casey Fatchett","startTime":2829.03,"endTime":2832.57,"body":"you. It's important though, if"},{"speaker":"Casey Fatchett","startTime":2832.57,"endTime":2836.14,"body":"you're starting out now, and"},{"speaker":"Casey Fatchett","startTime":2832.57,"endTime":2836.14,"body":"you're just getting started in"},{"speaker":"Casey Fatchett","startTime":2836.14,"endTime":2840.46,"body":"this or you're early on in your"},{"speaker":"Casey Fatchett","startTime":2836.14,"endTime":2840.46,"body":"career, too. This will save you"},{"speaker":"Casey Fatchett","startTime":2840.46,"endTime":2843.94,"body":"so much time in the future."},{"speaker":"Casey Fatchett","startTime":2840.46,"endTime":2843.94,"body":"Yeah, this will make your life"},{"speaker":"Casey Fatchett","startTime":2844.0,"endTime":2847.72,"body":"100 times easier. Learn from my"},{"speaker":"Casey Fatchett","startTime":2844.0,"endTime":2847.72,"body":"mistakes, learn from my"},{"speaker":"Casey Fatchett","startTime":2847.72,"endTime":2851.11,"body":"mistakes, work smarter, not"},{"speaker":"Casey Fatchett","startTime":2847.72,"endTime":2851.11,"body":"harder, doing this sort of stuff"},{"speaker":"Casey Fatchett","startTime":2851.32,"endTime":2857.8,"body":"now, and reevaluating it like"},{"speaker":"Casey Fatchett","startTime":2851.32,"endTime":2857.8,"body":"every year, just to have a sense"},{"speaker":"Casey Fatchett","startTime":2857.8,"endTime":2862.87,"body":"of where you're at will help a"},{"speaker":"Casey Fatchett","startTime":2857.8,"endTime":2862.87,"body":"lot. In the long term. If you"},{"speaker":"Casey Fatchett","startTime":2862.87,"endTime":2864.88,"body":"want to do this long term, if"},{"speaker":"Casey Fatchett","startTime":2862.87,"endTime":2864.88,"body":"you don't want to do a long term"},{"speaker":"Casey Fatchett","startTime":2864.91,"endTime":2869.29,"body":"a whatever. by the seat of your"},{"speaker":"Casey Fatchett","startTime":2864.91,"endTime":2869.29,"body":"pants, that's entirely up to you"},{"speaker":"Casey Fatchett","startTime":2869.29,"endTime":2871.87,"body":"wait, you know, like, you're"},{"speaker":"Casey Fatchett","startTime":2869.29,"endTime":2871.87,"body":"just doing this for a year or"},{"speaker":"Casey Fatchett","startTime":2871.87,"endTime":2874.15,"body":"five years? It may be done it?"},{"speaker":"Casey Fatchett","startTime":2871.87,"endTime":2874.15,"body":"Yeah."},{"speaker":"Annemie Tonken","startTime":2874.99,"endTime":2877.21,"body":"Well, and it you"},{"speaker":"Annemie Tonken","startTime":2874.99,"endTime":2877.21,"body":"know, this is one of those"},{"speaker":"Annemie Tonken","startTime":2877.21,"endTime":2880.33,"body":"things that requires a fair"},{"speaker":"Annemie Tonken","startTime":2877.21,"endTime":2880.33,"body":"amount of intentionality and"},{"speaker":"Annemie Tonken","startTime":2880.33,"endTime":2884.02,"body":"discipline. Because as your own"},{"speaker":"Annemie Tonken","startTime":2880.33,"endTime":2884.02,"body":"boss, like nobody's going to"},{"speaker":"Annemie Tonken","startTime":2884.02,"endTime":2887.71,"body":"tell you today is the corporate"},{"speaker":"Annemie Tonken","startTime":2884.02,"endTime":2887.71,"body":"retreat day, and we're gonna"},{"speaker":"Annemie Tonken","startTime":2887.71,"endTime":2890.38,"body":"like evaluate all the"},{"speaker":"Annemie Tonken","startTime":2887.71,"endTime":2890.38,"body":"testimonials we've gotten over"},{"speaker":"Annemie Tonken","startTime":2890.38,"endTime":2893.98,"body":"the last quarter, you have to"},{"speaker":"Annemie Tonken","startTime":2890.38,"endTime":2893.98,"body":"make time to do that for"},{"speaker":"Annemie Tonken","startTime":2893.98,"endTime":2898.75,"body":"yourself. And it's going to feel"},{"speaker":"Annemie Tonken","startTime":2893.98,"endTime":2898.75,"body":"kind of like you're pausing"},{"speaker":"Annemie Tonken","startTime":2898.78,"endTime":2901.42,"body":"taking your foot off the gas,"},{"speaker":"Annemie Tonken","startTime":2898.78,"endTime":2901.42,"body":"you know, oh, I should be"},{"speaker":"Annemie Tonken","startTime":2901.72,"endTime":2904.81,"body":"editing or I should be out"},{"speaker":"Annemie Tonken","startTime":2901.72,"endTime":2904.81,"body":"there, you know, meeting people"},{"speaker":"Annemie Tonken","startTime":2904.81,"endTime":2909.13,"body":"or whatever. But having this"},{"speaker":"Annemie Tonken","startTime":2904.81,"endTime":2909.13,"body":"sort of, you know, date"},{"speaker":"Annemie Tonken","startTime":2909.13,"endTime":2913.6,"body":"corporate retreat with your"},{"speaker":"Annemie Tonken","startTime":2909.13,"endTime":2913.6,"body":"corporation of one really does"},{"speaker":"Annemie Tonken","startTime":2913.6,"endTime":2917.02,"body":"make all the difference. And if"},{"speaker":"Annemie Tonken","startTime":2913.6,"endTime":2917.02,"body":"you will, you know, if you put"},{"speaker":"Annemie Tonken","startTime":2917.02,"endTime":2920.5,"body":"it on your calendar and commit"},{"speaker":"Annemie Tonken","startTime":2917.02,"endTime":2920.5,"body":"to it, it will pay dividends"},{"speaker":"Annemie Tonken","startTime":2920.5,"endTime":2921.58,"body":"over time. I"},{"speaker":"Casey Fatchett","startTime":2921.58,"endTime":2923.29,"body":"highly recommend"},{"speaker":"Casey Fatchett","startTime":2921.58,"endTime":2923.29,"body":"that. But things in your"},{"speaker":"Casey Fatchett","startTime":2923.29,"endTime":2927.88,"body":"calendar regularly schedule your"},{"speaker":"Casey Fatchett","startTime":2923.29,"endTime":2927.88,"body":"check ins, with your goals. I do"},{"speaker":"Casey Fatchett","startTime":2927.88,"endTime":2934.36,"body":"that every month. Do it every"},{"speaker":"Casey Fatchett","startTime":2927.88,"endTime":2934.36,"body":"three months. I do a Hey, what"},{"speaker":"Casey Fatchett","startTime":2934.36,"endTime":2938.86,"body":"is going on with my business?"},{"speaker":"Casey Fatchett","startTime":2934.36,"endTime":2938.86,"body":"Check in so that we can look at"},{"speaker":"Casey Fatchett","startTime":2938.86,"endTime":2941.17,"body":"those things and be like, Hey,"},{"speaker":"Casey Fatchett","startTime":2938.86,"endTime":2941.17,"body":"we're pretty we're doing pretty"},{"speaker":"Casey Fatchett","startTime":2941.17,"endTime":2943.9,"body":"good. Yeah, find places where we"},{"speaker":"Casey Fatchett","startTime":2941.17,"endTime":2943.9,"body":"could do better. Let's find the"},{"speaker":"Casey Fatchett","startTime":2943.9,"endTime":2946.78,"body":"places that are failing"},{"speaker":"Casey Fatchett","startTime":2943.9,"endTime":2946.78,"body":"whatever, like, you know, where"},{"speaker":"Casey Fatchett","startTime":2946.78,"endTime":2952.45,"body":"do I this? Advertising has not"},{"speaker":"Casey Fatchett","startTime":2946.78,"endTime":2952.45,"body":"brought in anything for a year?"},{"speaker":"Casey Fatchett","startTime":2952.48,"endTime":2955.69,"body":"Maybe we should reconsider our"},{"speaker":"Casey Fatchett","startTime":2952.48,"endTime":2955.69,"body":"commitment to that. Yeah. Those"},{"speaker":"Casey Fatchett","startTime":2955.69,"endTime":2958.18,"body":"types of things that will save"},{"speaker":"Casey Fatchett","startTime":2955.69,"endTime":2958.18,"body":"you time and money in the long"},{"speaker":"Casey Fatchett","startTime":2958.18,"endTime":2963.22,"body":"run. Hey, it shouldn't be that"},{"speaker":"Casey Fatchett","startTime":2958.18,"endTime":2963.22,"body":"hard, right? This can't be that"},{"speaker":"Casey Fatchett","startTime":2963.22,"endTime":2966.73,"body":"hard. It'd be that hard. Is it?"},{"speaker":"Casey Fatchett","startTime":2963.22,"endTime":2966.73,"body":"Yeah, we're trying to make your"},{"speaker":"Casey Fatchett","startTime":2966.73,"endTime":2968.17,"body":"life easier here. So good."},{"speaker":"Annemie Tonken","startTime":2968.2,"endTime":2970.36,"body":"Well, Casey,"},{"speaker":"Annemie Tonken","startTime":2968.2,"endTime":2970.36,"body":"thank you so much for all of"},{"speaker":"Annemie Tonken","startTime":2970.36,"endTime":2973.18,"body":"this. Tell everyone where they"},{"speaker":"Annemie Tonken","startTime":2970.36,"endTime":2973.18,"body":"can find you and connect with"},{"speaker":"Annemie Tonken","startTime":2973.18,"endTime":2975.85,"body":"you and tune in to your podcast."},{"speaker":"Casey Fatchett","startTime":2976.299,"endTime":2980.019,"body":"You can find the"},{"speaker":"Casey Fatchett","startTime":2976.299,"endTime":2980.019,"body":"nerdy photographer podcast on"},{"speaker":"Casey Fatchett","startTime":2980.019,"endTime":2983.139,"body":"all your major podcast platforms"},{"speaker":"Casey Fatchett","startTime":2980.019,"endTime":2983.139,"body":"just search for nerdy"},{"speaker":"Casey Fatchett","startTime":2983.139,"endTime":2988.899,"body":"photographer and on pretty much"},{"speaker":"Casey Fatchett","startTime":2983.139,"endTime":2988.899,"body":"any social media platform it is"},{"speaker":"Casey Fatchett","startTime":2988.929,"endTime":2996.219,"body":"at the nerdy photo all one word"},{"speaker":"Casey Fatchett","startTime":2988.929,"endTime":2996.219,"body":"at the the Add symbol. The nerdy"},{"speaker":"Casey Fatchett","startTime":2996.219,"endTime":3002.399,"body":"photo, Instagram Tiktok threads"},{"speaker":"Casey Fatchett","startTime":2996.219,"endTime":3002.399,"body":"Reddit, that's where I'm at. Oh,"},{"speaker":"Casey Fatchett","startTime":3002.399,"endTime":3007.169,"body":"you're all places? A lot of"},{"speaker":"Casey Fatchett","startTime":3002.399,"endTime":3007.169,"body":"places. And yeah, come find me."},{"speaker":"Casey Fatchett","startTime":3007.439,"endTime":3010.319,"body":"Do I do a lot of between"},{"speaker":"Casey Fatchett","startTime":3007.439,"endTime":3010.319,"body":"episodes, there's a lot of"},{"speaker":"Casey Fatchett","startTime":3010.319,"endTime":3013.349,"body":"humor. They're like little,"},{"speaker":"Casey Fatchett","startTime":3010.319,"endTime":3013.349,"body":"like, learning things now and"},{"speaker":"Casey Fatchett","startTime":3013.349,"endTime":3016.919,"body":"then reviews of stuff that I"},{"speaker":"Casey Fatchett","startTime":3013.349,"endTime":3016.919,"body":"like, sometimes I do DIY"},{"speaker":"Casey Fatchett","startTime":3016.919,"endTime":3018.929,"body":"projects, because that's one of"},{"speaker":"Casey Fatchett","startTime":3016.919,"endTime":3018.929,"body":"the nerdy things that I really"},{"speaker":"Casey Fatchett","startTime":3018.929,"endTime":3021.959,"body":"get into the building stuff. And"},{"speaker":"Casey Fatchett","startTime":3018.929,"endTime":3021.959,"body":"like, do I really need to spend"},{"speaker":"Casey Fatchett","startTime":3021.959,"endTime":3025.259,"body":"$500 on that piece of equipment?"},{"speaker":"Casey Fatchett","startTime":3021.959,"endTime":3025.259,"body":"Or can I make it for 50 bucks,"},{"speaker":"Casey Fatchett","startTime":3025.289,"endTime":3029.159,"body":"and I usually can make it for"},{"speaker":"Casey Fatchett","startTime":3025.289,"endTime":3029.159,"body":"like, $50 reasonably, I'm not"},{"speaker":"Casey Fatchett","startTime":3029.159,"endTime":3030.989,"body":"going to use it a bunch of"},{"speaker":"Casey Fatchett","startTime":3029.159,"endTime":3030.989,"body":"times, but like I needed it for"},{"speaker":"Casey Fatchett","startTime":3030.989,"endTime":3033.689,"body":"a project. Yes. Going on"},{"speaker":"Casey Fatchett","startTime":3030.989,"endTime":3033.689,"body":"investing money. So that's"},{"speaker":"Casey Fatchett","startTime":3033.689,"endTime":3035.819,"body":"something you're into."},{"speaker":"Casey Fatchett","startTime":3033.689,"endTime":3035.819,"body":"Definitely, like tune in for"},{"speaker":"Casey Fatchett","startTime":3035.819,"endTime":3039.749,"body":"that. Yeah, but yeah, nerdy"},{"speaker":"Casey Fatchett","startTime":3035.819,"endTime":3039.749,"body":"photographer podcast, wherever"},{"speaker":"Casey Fatchett","startTime":3039.749,"endTime":3044.069,"body":"you get your podcasts. Love me."},{"speaker":"Casey Fatchett","startTime":3039.749,"endTime":3044.069,"body":"Thank you for having me on. I"},{"speaker":"Casey Fatchett","startTime":3044.069,"endTime":3045.659,"body":"really enjoyed this. Yeah,"},{"speaker":"Annemie Tonken","startTime":3045.66,"endTime":3047.04,"body":"it was my"},{"speaker":"Annemie Tonken","startTime":3045.66,"endTime":3047.04,"body":"pleasure. This is a great"},{"speaker":"Annemie Tonken","startTime":3047.04,"endTime":3051.81,"body":"conversation. I will happily"},{"speaker":"Annemie Tonken","startTime":3047.04,"endTime":3051.81,"body":"chat with you anytime. Oh, have"},{"speaker":"Annemie Tonken","startTime":3051.81,"endTime":3055.53,"body":"a great day. You too. Well,"},{"speaker":"Annemie Tonken","startTime":3051.81,"endTime":3055.53,"body":"that's it for this week's"},{"speaker":"Annemie Tonken","startTime":3055.53,"endTime":3058.77,"body":"episode of This can't be that"},{"speaker":"Annemie Tonken","startTime":3055.53,"endTime":3058.77,"body":"hard. I'll be back Same time,"},{"speaker":"Annemie Tonken","startTime":3058.8,"endTime":3062.19,"body":"same place next week. In the"},{"speaker":"Annemie Tonken","startTime":3058.8,"endTime":3062.19,"body":"meantime, you can find more"},{"speaker":"Annemie Tonken","startTime":3062.19,"endTime":3065.16,"body":"information about this episode,"},{"speaker":"Annemie Tonken","startTime":3062.19,"endTime":3065.16,"body":"along with all the relevant"},{"speaker":"Annemie Tonken","startTime":3065.16,"endTime":3068.13,"body":"links, notes and downloads at"},{"speaker":"Annemie Tonken","startTime":3065.16,"endTime":3068.13,"body":"this can't be that"},{"speaker":"Annemie Tonken","startTime":3068.13,"endTime":3072.51,"body":"hard.com/learn If you liked the"},{"speaker":"Annemie Tonken","startTime":3068.13,"endTime":3072.51,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":3072.51,"endTime":3076.14,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":3072.51,"endTime":3076.14,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":3076.14,"endTime":3080.28,"body":"review on iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":3076.14,"endTime":3080.28,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":3080.28,"endTime":3082.14,"body":"hope you have a fantastic week."}]}