{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.0,"endTime":2.91,"body":"Hey guys, this"},{"speaker":"Annemie Tonken","startTime":0.0,"endTime":2.91,"body":"week on the podcast, I'm doing"},{"speaker":"Annemie Tonken","startTime":2.91,"endTime":5.64,"body":"something a little bit"},{"speaker":"Annemie Tonken","startTime":2.91,"endTime":5.64,"body":"different. As many of you know,"},{"speaker":"Annemie Tonken","startTime":5.67,"endTime":9.51,"body":"we've been talking a lot about"},{"speaker":"Annemie Tonken","startTime":5.67,"endTime":9.51,"body":"this on social media and in my"},{"speaker":"Annemie Tonken","startTime":9.51,"endTime":12.75,"body":"newsletters and on the podcast"},{"speaker":"Annemie Tonken","startTime":9.51,"endTime":12.75,"body":"and everything else. We have"},{"speaker":"Annemie Tonken","startTime":12.75,"endTime":17.82,"body":"been hard at work doing a major"},{"speaker":"Annemie Tonken","startTime":12.75,"endTime":17.82,"body":"upgrade slash overhaul of the"},{"speaker":"Annemie Tonken","startTime":17.82,"endTime":20.73,"body":"simple sales blueprint. For the"},{"speaker":"Annemie Tonken","startTime":17.82,"endTime":20.73,"body":"last couple of months, we've"},{"speaker":"Annemie Tonken","startTime":20.73,"endTime":24.39,"body":"been working on this, we're"},{"speaker":"Annemie Tonken","startTime":20.73,"endTime":24.39,"body":"rolling out new features, it"},{"speaker":"Annemie Tonken","startTime":24.39,"endTime":28.92,"body":"feels like daily these days, and"},{"speaker":"Annemie Tonken","startTime":24.39,"endTime":28.92,"body":"things are so exciting over in"},{"speaker":"Annemie Tonken","startTime":28.92,"endTime":32.07,"body":"that little corner of my"},{"speaker":"Annemie Tonken","startTime":28.92,"endTime":32.07,"body":"business, it has been since"},{"speaker":"Annemie Tonken","startTime":32.07,"endTime":38.16,"body":"February of 20, to 2022, that I"},{"speaker":"Annemie Tonken","startTime":32.07,"endTime":38.16,"body":"have made any major changes to"},{"speaker":"Annemie Tonken","startTime":38.16,"endTime":42.66,"body":"the course. And the course"},{"speaker":"Annemie Tonken","startTime":38.16,"endTime":42.66,"body":"didn't need major changes at its"},{"speaker":"Annemie Tonken","startTime":42.66,"endTime":46.41,"body":"core. But there were a lot of"},{"speaker":"Annemie Tonken","startTime":42.66,"endTime":46.41,"body":"features that I felt like could"},{"speaker":"Annemie Tonken","startTime":46.47,"endTime":50.91,"body":"use more examples. I felt like"},{"speaker":"Annemie Tonken","startTime":46.47,"endTime":50.91,"body":"the calculator needed a big"},{"speaker":"Annemie Tonken","startTime":50.94,"endTime":55.17,"body":"upgrade, I had better tools for"},{"speaker":"Annemie Tonken","startTime":50.94,"endTime":55.17,"body":"that I have better tools for the"},{"speaker":"Annemie Tonken","startTime":55.17,"endTime":58.38,"body":"emails and everything else. Like"},{"speaker":"Annemie Tonken","startTime":55.17,"endTime":58.38,"body":"I just knew that there were some"},{"speaker":"Annemie Tonken","startTime":58.38,"endTime":61.68,"body":"changes that I could make, that"},{"speaker":"Annemie Tonken","startTime":58.38,"endTime":61.68,"body":"would make it a much better and"},{"speaker":"Annemie Tonken","startTime":61.68,"endTime":65.76,"body":"user experience for you as my"},{"speaker":"Annemie Tonken","startTime":61.68,"endTime":65.76,"body":"students. And so we've been"},{"speaker":"Annemie Tonken","startTime":65.76,"endTime":69.03,"body":"working on that. And I'm just so"},{"speaker":"Annemie Tonken","startTime":65.76,"endTime":69.03,"body":"excited to be kind of getting"},{"speaker":"Annemie Tonken","startTime":69.03,"endTime":73.08,"body":"these things out in the world."},{"speaker":"Annemie Tonken","startTime":69.03,"endTime":73.08,"body":"And so in the meantime, the"},{"speaker":"Annemie Tonken","startTime":73.08,"endTime":75.99,"body":"podcast has been a little more"},{"speaker":"Annemie Tonken","startTime":73.08,"endTime":75.99,"body":"interview heavy, you may have"},{"speaker":"Annemie Tonken","startTime":75.99,"endTime":80.01,"body":"noticed that. And I have been"},{"speaker":"Annemie Tonken","startTime":75.99,"endTime":80.01,"body":"keeping everything going. And"},{"speaker":"Annemie Tonken","startTime":80.01,"endTime":84.48,"body":"that's that's been good. But"},{"speaker":"Annemie Tonken","startTime":80.01,"endTime":84.48,"body":"this week, I realized I wanted"},{"speaker":"Annemie Tonken","startTime":84.48,"endTime":88.86,"body":"to do a show about simple sales"},{"speaker":"Annemie Tonken","startTime":84.48,"endTime":88.86,"body":"for those of you who either"},{"speaker":"Annemie Tonken","startTime":88.86,"endTime":91.86,"body":"don't know anything about it, or"},{"speaker":"Annemie Tonken","startTime":88.86,"endTime":91.86,"body":"maybe it's been a while since"},{"speaker":"Annemie Tonken","startTime":91.86,"endTime":94.95,"body":"you revisited the topic. Or"},{"speaker":"Annemie Tonken","startTime":91.86,"endTime":94.95,"body":"maybe you are a simple Sales"},{"speaker":"Annemie Tonken","startTime":94.95,"endTime":98.97,"body":"User. But in that case, it's"},{"speaker":"Annemie Tonken","startTime":94.95,"endTime":98.97,"body":"always nice to sort of hear a"},{"speaker":"Annemie Tonken","startTime":98.97,"endTime":102.81,"body":"little bit about like, what it"},{"speaker":"Annemie Tonken","startTime":98.97,"endTime":102.81,"body":"is that you do versus what it is"},{"speaker":"Annemie Tonken","startTime":102.81,"endTime":105.87,"body":"that I do, because of course"},{"speaker":"Annemie Tonken","startTime":102.81,"endTime":105.87,"body":"everybody modifies the simple"},{"speaker":"Annemie Tonken","startTime":105.87,"endTime":108.6,"body":"sales system a little bit to fit"},{"speaker":"Annemie Tonken","startTime":105.87,"endTime":108.6,"body":"their own business. And so I was"},{"speaker":"Annemie Tonken","startTime":108.6,"endTime":111.24,"body":"planning on putting together an"},{"speaker":"Annemie Tonken","startTime":108.6,"endTime":111.24,"body":"episode and then it occurred to"},{"speaker":"Annemie Tonken","startTime":111.24,"endTime":115.74,"body":"me that I recorded a"},{"speaker":"Annemie Tonken","startTime":111.24,"endTime":115.74,"body":"conversation with a woman back"},{"speaker":"Annemie Tonken","startTime":115.74,"endTime":119.13,"body":"in December, who was a student"},{"speaker":"Annemie Tonken","startTime":115.74,"endTime":119.13,"body":"of mine, her name is Mackenzie."},{"speaker":"Annemie Tonken","startTime":119.34,"endTime":122.58,"body":"And she was sharing her simple"},{"speaker":"Annemie Tonken","startTime":119.34,"endTime":122.58,"body":"sales experience. And she did"},{"speaker":"Annemie Tonken","startTime":122.58,"endTime":126.18,"body":"such an amazing job of it that I"},{"speaker":"Annemie Tonken","startTime":122.58,"endTime":126.18,"body":"ended up making it part of the"},{"speaker":"Annemie Tonken","startTime":126.18,"endTime":130.71,"body":"10 part miniseries that I have"},{"speaker":"Annemie Tonken","startTime":126.18,"endTime":130.71,"body":"out there. Its own podcast, it's"},{"speaker":"Annemie Tonken","startTime":130.71,"endTime":134.22,"body":"called the simple sales system"},{"speaker":"Annemie Tonken","startTime":130.71,"endTime":134.22,"body":"for photographers, you can like"},{"speaker":"Annemie Tonken","startTime":134.28,"endTime":138.24,"body":"search for it on Apple, this is"},{"speaker":"Annemie Tonken","startTime":134.28,"endTime":138.24,"body":"episode two, the conversation"},{"speaker":"Annemie Tonken","startTime":138.24,"endTime":141.42,"body":"that I'm sharing with you today"},{"speaker":"Annemie Tonken","startTime":138.24,"endTime":141.42,"body":"is I put it sort of at the"},{"speaker":"Annemie Tonken","startTime":141.42,"endTime":145.14,"body":"beginning to set the tone for"},{"speaker":"Annemie Tonken","startTime":141.42,"endTime":145.14,"body":"everything that you learn in"},{"speaker":"Annemie Tonken","startTime":145.14,"endTime":147.84,"body":"that mini series. Because I"},{"speaker":"Annemie Tonken","startTime":145.14,"endTime":147.84,"body":"share the six steps of the"},{"speaker":"Annemie Tonken","startTime":147.84,"endTime":151.2,"body":"system I share, you know why"},{"speaker":"Annemie Tonken","startTime":147.84,"endTime":151.2,"body":"certain things work, why certain"},{"speaker":"Annemie Tonken","startTime":151.2,"endTime":154.38,"body":"things don't work, what kind of"},{"speaker":"Annemie Tonken","startTime":151.2,"endTime":154.38,"body":"modifications people make. And I"},{"speaker":"Annemie Tonken","startTime":154.38,"endTime":160.05,"body":"do share some client stories."},{"speaker":"Annemie Tonken","startTime":154.38,"endTime":160.05,"body":"This is the one that I share in"},{"speaker":"Annemie Tonken","startTime":160.05,"endTime":163.11,"body":"the beginning of the series. And"},{"speaker":"Annemie Tonken","startTime":160.05,"endTime":163.11,"body":"I really feel like it does a"},{"speaker":"Annemie Tonken","startTime":163.11,"endTime":168.66,"body":"great job showing a realistic"},{"speaker":"Annemie Tonken","startTime":163.11,"endTime":168.66,"body":"picture of what simple sales can"},{"speaker":"Annemie Tonken","startTime":168.66,"endTime":173.4,"body":"look like in somebody's business"},{"speaker":"Annemie Tonken","startTime":168.66,"endTime":173.4,"body":"other than mine. So instead of"},{"speaker":"Annemie Tonken","startTime":173.43,"endTime":179.73,"body":"trying to, you know, tell simple"},{"speaker":"Annemie Tonken","startTime":173.43,"endTime":179.73,"body":"sales story again, I know many"},{"speaker":"Annemie Tonken","startTime":179.73,"endTime":183.15,"body":"of you have heard me do that"},{"speaker":"Annemie Tonken","startTime":179.73,"endTime":183.15,"body":"over the years, I wanted to let"},{"speaker":"Annemie Tonken","startTime":183.15,"endTime":186.09,"body":"this be someone else's voice and"},{"speaker":"Annemie Tonken","startTime":183.15,"endTime":186.09,"body":"Mackenzie felt like the perfect"},{"speaker":"Annemie Tonken","startTime":186.09,"endTime":190.38,"body":"person to do it. So without"},{"speaker":"Annemie Tonken","startTime":186.09,"endTime":190.38,"body":"further ado, I will cue the"},{"speaker":"Annemie Tonken","startTime":190.38,"endTime":194.34,"body":"music and play that episode. And"},{"speaker":"Annemie Tonken","startTime":190.38,"endTime":194.34,"body":"if you want more where that came"},{"speaker":"Annemie Tonken","startTime":194.34,"endTime":198.3,"body":"from, I highly encourage you to"},{"speaker":"Annemie Tonken","startTime":194.34,"endTime":198.3,"body":"check out the simple sales for"},{"speaker":"Annemie Tonken","startTime":198.3,"endTime":201.84,"body":"photographers mini series."},{"speaker":"Annemie Tonken","startTime":198.3,"endTime":201.84,"body":"Again, you can find that on"},{"speaker":"Annemie Tonken","startTime":201.84,"endTime":205.92,"body":"Apple or Spotify or wherever you"},{"speaker":"Annemie Tonken","startTime":201.84,"endTime":205.92,"body":"listen to podcasts. We also have"},{"speaker":"Annemie Tonken","startTime":205.92,"endTime":208.98,"body":"it in video form on YouTube. And"},{"speaker":"Annemie Tonken","startTime":205.92,"endTime":208.98,"body":"if you're interested in checking"},{"speaker":"Annemie Tonken","startTime":208.98,"endTime":213.3,"body":"that out, I'll put that in the"},{"speaker":"Annemie Tonken","startTime":208.98,"endTime":213.3,"body":"show notes as well. So I hope"},{"speaker":"Annemie Tonken","startTime":213.3,"endTime":216.48,"body":"you enjoy it. And then I'll be"},{"speaker":"Annemie Tonken","startTime":213.3,"endTime":216.48,"body":"back in your earbuds with a"},{"speaker":"Annemie Tonken","startTime":216.48,"endTime":220.23,"body":"brand new show next week."},{"speaker":"Annemie Tonken","startTime":216.48,"endTime":220.23,"body":"Welcome to this can't be that"},{"speaker":"Annemie Tonken","startTime":220.23,"endTime":224.04,"body":"hard. My name is Annemie Tonken."},{"speaker":"Annemie Tonken","startTime":220.23,"endTime":224.04,"body":"And I help photographers run"},{"speaker":"Annemie Tonken","startTime":224.04,"endTime":228.0,"body":"profitable, sustainable"},{"speaker":"Annemie Tonken","startTime":224.04,"endTime":228.0,"body":"businesses that they love. Each"},{"speaker":"Annemie Tonken","startTime":228.0,"endTime":231.57,"body":"week on the podcast, I cover"},{"speaker":"Annemie Tonken","startTime":228.0,"endTime":231.57,"body":"simple, actionable strategies"},{"speaker":"Annemie Tonken","startTime":231.57,"endTime":234.93,"body":"and systems that photographers"},{"speaker":"Annemie Tonken","startTime":231.57,"endTime":234.93,"body":"at every level of experience can"},{"speaker":"Annemie Tonken","startTime":234.93,"endTime":239.25,"body":"use to earn more money in a more"},{"speaker":"Annemie Tonken","startTime":234.93,"endTime":239.25,"body":"sustainable way. Running a"},{"speaker":"Annemie Tonken","startTime":239.25,"endTime":242.82,"body":"photography business doesn't"},{"speaker":"Annemie Tonken","startTime":239.25,"endTime":242.82,"body":"have to be that hard. You can do"},{"speaker":"Annemie Tonken","startTime":242.82,"endTime":250.32,"body":"it and I can show you how. All"},{"speaker":"Annemie Tonken","startTime":242.82,"endTime":250.32,"body":"right, so Mackenzie, you come"},{"speaker":"Annemie Tonken","startTime":250.32,"endTime":252.63,"body":"from an all inclusive"},{"speaker":"Annemie Tonken","startTime":250.32,"endTime":252.63,"body":"background. Is that correct?"},{"speaker":"MacKenzie Romagni","startTime":253.35,"endTime":256.17,"body":"I do. Yes."},{"speaker":"MacKenzie Romagni","startTime":253.35,"endTime":256.17,"body":"From the very get go. I was all"},{"speaker":"MacKenzie Romagni","startTime":256.17,"endTime":257.16,"body":"inclusive. Okay,"},{"speaker":"Annemie Tonken","startTime":257.16,"endTime":259.53,"body":"so tell me a"},{"speaker":"Annemie Tonken","startTime":257.16,"endTime":259.53,"body":"little bit about Yeah, how long"},{"speaker":"Annemie Tonken","startTime":259.53,"endTime":263.43,"body":"that was and how that went and"},{"speaker":"Annemie Tonken","startTime":259.53,"endTime":263.43,"body":"why you started in all"},{"speaker":"Annemie Tonken","startTime":263.43,"endTime":264.18,"body":"inclusive."},{"speaker":"MacKenzie Romagni","startTime":264.51,"endTime":266.97,"body":"I was"},{"speaker":"MacKenzie Romagni","startTime":264.51,"endTime":266.97,"body":"freelancing photography and 2018"},{"speaker":"MacKenzie Romagni","startTime":266.97,"endTime":270.12,"body":"I left my job my husband and I"},{"speaker":"MacKenzie Romagni","startTime":266.97,"endTime":270.12,"body":"moved to Singapore and the work"},{"speaker":"MacKenzie Romagni","startTime":270.12,"endTime":272.76,"body":"visa situation was strange over"},{"speaker":"MacKenzie Romagni","startTime":270.12,"endTime":272.76,"body":"there. So I was like, Okay, well"},{"speaker":"MacKenzie Romagni","startTime":272.76,"endTime":275.76,"body":"this is a great time to start"},{"speaker":"MacKenzie Romagni","startTime":272.76,"endTime":275.76,"body":"freelancing. I wasn't into"},{"speaker":"MacKenzie Romagni","startTime":275.76,"endTime":278.97,"body":"families yet but I was doing"},{"speaker":"MacKenzie Romagni","startTime":275.76,"endTime":278.97,"body":"like some editorial on some"},{"speaker":"MacKenzie Romagni","startTime":278.97,"endTime":281.73,"body":"food. So that was like a flat"},{"speaker":"MacKenzie Romagni","startTime":278.97,"endTime":281.73,"body":"rate all inclusive, which was a"},{"speaker":"MacKenzie Romagni","startTime":281.73,"endTime":285.3,"body":"little bit easier to price than"},{"speaker":"MacKenzie Romagni","startTime":281.73,"endTime":285.3,"body":"family. And so then when we"},{"speaker":"MacKenzie Romagni","startTime":285.3,"endTime":288.6,"body":"moved from Singapore to"},{"speaker":"MacKenzie Romagni","startTime":285.3,"endTime":288.6,"body":"Cleveland, then I started my"},{"speaker":"MacKenzie Romagni","startTime":288.6,"endTime":292.8,"body":"family business here and all"},{"speaker":"MacKenzie Romagni","startTime":288.6,"endTime":292.8,"body":"inclusive just felt like the"},{"speaker":"MacKenzie Romagni","startTime":292.8,"endTime":297.03,"body":"easiest way to go like I really"},{"speaker":"MacKenzie Romagni","startTime":292.8,"endTime":297.03,"body":"didn't have a ton of information"},{"speaker":"MacKenzie Romagni","startTime":297.03,"endTime":300.33,"body":"on like how I should be pricing"},{"speaker":"MacKenzie Romagni","startTime":297.03,"endTime":300.33,"body":"myself. And so I just thought,"},{"speaker":"MacKenzie Romagni","startTime":300.36,"endTime":302.85,"body":"all right, well, we'll see how"},{"speaker":"MacKenzie Romagni","startTime":300.36,"endTime":302.85,"body":"this goes, you know, tail as old"},{"speaker":"MacKenzie Romagni","startTime":302.85,"endTime":307.05,"body":"as time, it did not go well. You"},{"speaker":"MacKenzie Romagni","startTime":302.85,"endTime":307.05,"body":"put so much work into it, and"},{"speaker":"MacKenzie Romagni","startTime":307.05,"endTime":310.47,"body":"then you just it feels like it's"},{"speaker":"MacKenzie Romagni","startTime":307.05,"endTime":310.47,"body":"a constant hustle. So I was"},{"speaker":"MacKenzie Romagni","startTime":310.47,"endTime":315.21,"body":"doing that 2018 to 2023 when I"},{"speaker":"MacKenzie Romagni","startTime":310.47,"endTime":315.21,"body":"got into the blueprint and"},{"speaker":"MacKenzie Romagni","startTime":315.24,"endTime":318.3,"body":"launched my pricing, my new"},{"speaker":"MacKenzie Romagni","startTime":315.24,"endTime":318.3,"body":"pricing, got"},{"speaker":"Annemie Tonken","startTime":318.3,"endTime":320.97,"body":"it. Cool. So"},{"speaker":"Annemie Tonken","startTime":318.3,"endTime":320.97,"body":"tell me a little bit about that"},{"speaker":"Annemie Tonken","startTime":320.97,"endTime":324.63,"body":"transition, like, how did you"},{"speaker":"Annemie Tonken","startTime":320.97,"endTime":324.63,"body":"find out about simple sales?"},{"speaker":"Annemie Tonken","startTime":324.63,"endTime":328.32,"body":"What made you you know, what was"},{"speaker":"Annemie Tonken","startTime":324.63,"endTime":328.32,"body":"it that was inspiring you to go"},{"speaker":"Annemie Tonken","startTime":328.32,"endTime":331.26,"body":"out and actually look for"},{"speaker":"Annemie Tonken","startTime":328.32,"endTime":331.26,"body":"alternatives to what you were"},{"speaker":"Annemie Tonken","startTime":331.26,"endTime":331.68,"body":"doing."},{"speaker":"MacKenzie Romagni","startTime":331.8,"endTime":335.43,"body":"I had a"},{"speaker":"MacKenzie Romagni","startTime":331.8,"endTime":335.43,"body":"particularly busy 2020 to fall"},{"speaker":"MacKenzie Romagni","startTime":335.43,"endTime":338.82,"body":"and I was I had a little, little"},{"speaker":"MacKenzie Romagni","startTime":335.43,"endTime":338.82,"body":"one, and then I had a little one"},{"speaker":"MacKenzie Romagni","startTime":338.82,"endTime":341.19,"body":"on the way. So I'm like, Okay,"},{"speaker":"MacKenzie Romagni","startTime":338.82,"endTime":341.19,"body":"this just doesn't, I felt"},{"speaker":"MacKenzie Romagni","startTime":341.19,"endTime":343.89,"body":"wrecked at the end of fall, and"},{"speaker":"MacKenzie Romagni","startTime":341.19,"endTime":343.89,"body":"it didn't feel like I could"},{"speaker":"MacKenzie Romagni","startTime":343.89,"endTime":347.34,"body":"maintain it. I feel like I just"},{"speaker":"MacKenzie Romagni","startTime":343.89,"endTime":347.34,"body":"have to do a lot of hands on"},{"speaker":"MacKenzie Romagni","startTime":347.34,"endTime":351.27,"body":"gallery delivery and question"},{"speaker":"MacKenzie Romagni","startTime":347.34,"endTime":351.27,"body":"answering and emailing and link"},{"speaker":"MacKenzie Romagni","startTime":351.27,"endTime":354.81,"body":"sending and all of that. So I'm"},{"speaker":"MacKenzie Romagni","startTime":351.27,"endTime":354.81,"body":"like, Okay, I have to find an"},{"speaker":"MacKenzie Romagni","startTime":354.81,"endTime":357.96,"body":"alternative for this. This is"},{"speaker":"MacKenzie Romagni","startTime":354.81,"endTime":357.96,"body":"not working. I am like an"},{"speaker":"MacKenzie Romagni","startTime":357.96,"endTime":361.23,"body":"education junkie. And I like to"},{"speaker":"MacKenzie Romagni","startTime":357.96,"endTime":361.23,"body":"research a lot. So I'm like,"},{"speaker":"MacKenzie Romagni","startTime":361.23,"endTime":363.51,"body":"Alright, I gotta find something"},{"speaker":"MacKenzie Romagni","startTime":361.23,"endTime":363.51,"body":"and something that's gonna help"},{"speaker":"MacKenzie Romagni","startTime":363.51,"endTime":366.51,"body":"me on the pricing end of things,"},{"speaker":"MacKenzie Romagni","startTime":363.51,"endTime":366.51,"body":"and the systems end of things."},{"speaker":"MacKenzie Romagni","startTime":366.51,"endTime":370.65,"body":"So I just scoured like all of my"},{"speaker":"MacKenzie Romagni","startTime":366.51,"endTime":370.65,"body":"photography, Facebook groups,"},{"speaker":"MacKenzie Romagni","startTime":370.65,"endTime":373.44,"body":"and you kept popping up. And I"},{"speaker":"MacKenzie Romagni","startTime":370.65,"endTime":373.44,"body":"did listen to your podcast. And"},{"speaker":"MacKenzie Romagni","startTime":373.44,"endTime":376.65,"body":"I watched the masterclass. And I"},{"speaker":"MacKenzie Romagni","startTime":373.44,"endTime":376.65,"body":"think I watched the first time"},{"speaker":"MacKenzie Romagni","startTime":376.65,"endTime":379.71,"body":"it might have been this summer"},{"speaker":"MacKenzie Romagni","startTime":376.65,"endTime":379.71,"body":"end of the summer in 2022. And I"},{"speaker":"MacKenzie Romagni","startTime":379.71,"endTime":383.55,"body":"just like was not ready to pull"},{"speaker":"MacKenzie Romagni","startTime":379.71,"endTime":383.55,"body":"the trigger yet. And I had had a"},{"speaker":"MacKenzie Romagni","startTime":383.55,"endTime":387.12,"body":"particularly bad experience"},{"speaker":"MacKenzie Romagni","startTime":383.55,"endTime":387.12,"body":"where I invested a good chunk of"},{"speaker":"MacKenzie Romagni","startTime":387.12,"endTime":390.21,"body":"money in a photography business"},{"speaker":"MacKenzie Romagni","startTime":387.12,"endTime":390.21,"body":"course. And it just like did not"},{"speaker":"MacKenzie Romagni","startTime":390.21,"endTime":393.45,"body":"do it. For me, it did not move"},{"speaker":"MacKenzie Romagni","startTime":390.21,"endTime":393.45,"body":"the needle for my business. So I"},{"speaker":"MacKenzie Romagni","startTime":393.45,"endTime":396.57,"body":"was a little hesitant. But after"},{"speaker":"MacKenzie Romagni","startTime":393.45,"endTime":396.57,"body":"I kept seeing your name pop up"},{"speaker":"MacKenzie Romagni","startTime":396.57,"endTime":399.9,"body":"and listening to the podcast and"},{"speaker":"MacKenzie Romagni","startTime":396.57,"endTime":399.9,"body":"hearing other people talk about"},{"speaker":"MacKenzie Romagni","startTime":399.96,"endTime":402.3,"body":"the results that they had. I'm"},{"speaker":"MacKenzie Romagni","startTime":399.96,"endTime":402.3,"body":"like, Okay, it's time to just"},{"speaker":"MacKenzie Romagni","startTime":402.3,"endTime":407.43,"body":"try it. So I purchased like end"},{"speaker":"MacKenzie Romagni","startTime":402.3,"endTime":407.43,"body":"of 2022 the class and then was"},{"speaker":"MacKenzie Romagni","startTime":407.43,"endTime":411.75,"body":"like ready to launch in March of"},{"speaker":"MacKenzie Romagni","startTime":407.43,"endTime":411.75,"body":"23. I was on maternity leave."},{"speaker":"MacKenzie Romagni","startTime":412.14,"endTime":414.06,"body":"And so March I was like,"},{"speaker":"MacKenzie Romagni","startTime":412.14,"endTime":414.06,"body":"Alright, this is when I'm going"},{"speaker":"MacKenzie Romagni","startTime":414.06,"endTime":417.51,"body":"to launch the new pricing. And I"},{"speaker":"MacKenzie Romagni","startTime":414.06,"endTime":417.51,"body":"did that went through the course"},{"speaker":"MacKenzie Romagni","startTime":417.51,"endTime":420.0,"body":"like pretty quickly gobbled it"},{"speaker":"MacKenzie Romagni","startTime":417.51,"endTime":420.0,"body":"up. It was really, really good."},{"speaker":"MacKenzie Romagni","startTime":420.36,"endTime":423.63,"body":"Interesting. The spreadsheet"},{"speaker":"MacKenzie Romagni","startTime":420.36,"endTime":423.63,"body":"that you have is like mind"},{"speaker":"MacKenzie Romagni","startTime":423.63,"endTime":425.7,"body":"blowing, loved it made"},{"speaker":"Annemie Tonken","startTime":426.42,"endTime":428.76,"body":"a spreadsheet,"},{"speaker":"Annemie Tonken","startTime":426.42,"endTime":428.76,"body":"do you mean that? Do you mean"},{"speaker":"Annemie Tonken","startTime":428.76,"endTime":431.58,"body":"the calculator? The calculator?"},{"speaker":"Annemie Tonken","startTime":428.76,"endTime":431.58,"body":"I mean, it is the spreadsheet"},{"speaker":"Annemie Tonken","startTime":431.58,"endTime":433.71,"body":"based calculator. But yeah, the"},{"speaker":"MacKenzie Romagni","startTime":433.71,"endTime":435.84,"body":"calculator."},{"speaker":"MacKenzie Romagni","startTime":433.71,"endTime":435.84,"body":"Yeah, it was like, Oh, you're a"},{"speaker":"MacKenzie Romagni","startTime":435.84,"endTime":439.29,"body":"genius for figuring out you"},{"speaker":"MacKenzie Romagni","startTime":435.84,"endTime":439.29,"body":"know, things. So I just feel"},{"speaker":"MacKenzie Romagni","startTime":439.29,"endTime":442.65,"body":"like that made it super simple."},{"speaker":"MacKenzie Romagni","startTime":439.29,"endTime":442.65,"body":"Once I got into it, it's felt so"},{"speaker":"MacKenzie Romagni","startTime":442.65,"endTime":445.17,"body":"much more manageable, seeing how"},{"speaker":"MacKenzie Romagni","startTime":442.65,"endTime":445.17,"body":"you had everything laid out and"},{"speaker":"MacKenzie Romagni","startTime":445.17,"endTime":448.41,"body":"all the systems laid out and how"},{"speaker":"MacKenzie Romagni","startTime":445.17,"endTime":448.41,"body":"you've worked with pic time to"},{"speaker":"MacKenzie Romagni","startTime":448.41,"endTime":451.38,"body":"make it like really, really easy"},{"speaker":"MacKenzie Romagni","startTime":448.41,"endTime":451.38,"body":"for your students and people to"},{"speaker":"MacKenzie Romagni","startTime":451.86,"endTime":454.35,"body":"access it and implement it on"},{"speaker":"MacKenzie Romagni","startTime":451.86,"endTime":454.35,"body":"the back end."},{"speaker":"Annemie Tonken","startTime":454.38,"endTime":457.95,"body":"Nice. So you"},{"speaker":"Annemie Tonken","startTime":454.38,"endTime":457.95,"body":"went through the course you"},{"speaker":"Annemie Tonken","startTime":457.95,"endTime":463.68,"body":"launched in sounds like the"},{"speaker":"Annemie Tonken","startTime":457.95,"endTime":463.68,"body":"beginning ish of 2023. And what"},{"speaker":"Annemie Tonken","startTime":463.68,"endTime":468.51,"body":"were your like? Did you have any"},{"speaker":"Annemie Tonken","startTime":463.68,"endTime":468.51,"body":"fears or concerns as you're"},{"speaker":"Annemie Tonken","startTime":468.51,"endTime":470.76,"body":"getting ready to launch as you"},{"speaker":"Annemie Tonken","startTime":468.51,"endTime":470.76,"body":"were getting ready? I mean, you"},{"speaker":"Annemie Tonken","startTime":470.76,"endTime":474.18,"body":"had an established business, it"},{"speaker":"Annemie Tonken","startTime":470.76,"endTime":474.18,"body":"sounds like for four ish years."},{"speaker":"Annemie Tonken","startTime":474.21,"endTime":477.33,"body":"I feel like a lot of people have"},{"speaker":"Annemie Tonken","startTime":474.21,"endTime":477.33,"body":"concerns about like, how it was"},{"speaker":"Annemie Tonken","startTime":477.36,"endTime":479.7,"body":"going to be received or that"},{"speaker":"Annemie Tonken","startTime":477.36,"endTime":479.7,"body":"sort of thing. Was any of that"},{"speaker":"Annemie Tonken","startTime":479.7,"endTime":481.74,"body":"going through your your mind?"},{"speaker":"Annemie Tonken","startTime":479.7,"endTime":481.74,"body":"Yeah,"},{"speaker":"MacKenzie Romagni","startTime":481.74,"endTime":484.65,"body":"absolutely."},{"speaker":"MacKenzie Romagni","startTime":481.74,"endTime":484.65,"body":"So I just think the biggest"},{"speaker":"MacKenzie Romagni","startTime":484.68,"endTime":489.06,"body":"concern for me was my past"},{"speaker":"MacKenzie Romagni","startTime":484.68,"endTime":489.06,"body":"clients not wanting to pay the"},{"speaker":"MacKenzie Romagni","startTime":489.06,"endTime":493.8,"body":"pricing. Because while my like"},{"speaker":"MacKenzie Romagni","startTime":489.06,"endTime":493.8,"body":"base collection is similar to"},{"speaker":"MacKenzie Romagni","startTime":493.8,"endTime":497.4,"body":"what my initial all inclusive"},{"speaker":"MacKenzie Romagni","startTime":493.8,"endTime":497.4,"body":"pricing was, it was like you're"},{"speaker":"MacKenzie Romagni","startTime":497.4,"endTime":500.88,"body":"getting a lot less for that"},{"speaker":"MacKenzie Romagni","startTime":497.4,"endTime":500.88,"body":"price. So I was just, I was"},{"speaker":"MacKenzie Romagni","startTime":500.88,"endTime":503.28,"body":"worried that people would see"},{"speaker":"MacKenzie Romagni","startTime":500.88,"endTime":503.28,"body":"that and be like, Well, I'm not"},{"speaker":"MacKenzie Romagni","startTime":503.37,"endTime":506.34,"body":"I paid her this last year. I'm"},{"speaker":"MacKenzie Romagni","startTime":503.37,"endTime":506.34,"body":"not going to pay this this year."},{"speaker":"MacKenzie Romagni","startTime":506.37,"endTime":508.86,"body":"Sure. And I did have a couple of"},{"speaker":"MacKenzie Romagni","startTime":506.37,"endTime":508.86,"body":"those. But like for the most"},{"speaker":"MacKenzie Romagni","startTime":508.86,"endTime":512.97,"body":"part, people came, you know,"},{"speaker":"MacKenzie Romagni","startTime":508.86,"endTime":512.97,"body":"they were coming back, I had new"},{"speaker":"MacKenzie Romagni","startTime":512.97,"endTime":516.09,"body":"clients that were not balking at"},{"speaker":"MacKenzie Romagni","startTime":512.97,"endTime":516.09,"body":"the price. And they were like,"},{"speaker":"MacKenzie Romagni","startTime":516.09,"endTime":520.47,"body":"Okay. And to me, I think like we"},{"speaker":"MacKenzie Romagni","startTime":516.09,"endTime":520.47,"body":"all struggle with that imposter"},{"speaker":"MacKenzie Romagni","startTime":520.47,"endTime":522.72,"body":"syndrome, where you're like,"},{"speaker":"MacKenzie Romagni","startTime":520.47,"endTime":522.72,"body":"people are really going to pay"},{"speaker":"MacKenzie Romagni","startTime":522.75,"endTime":527.1,"body":"this Sure. For fixtures for me."},{"speaker":"MacKenzie Romagni","startTime":522.75,"endTime":527.1,"body":"And yeah, so that was like my"},{"speaker":"MacKenzie Romagni","startTime":527.1,"endTime":529.89,"body":"main concern. And I mean,"},{"speaker":"MacKenzie Romagni","startTime":527.1,"endTime":529.89,"body":"hindsight 2020 like it should"},{"speaker":"MacKenzie Romagni","startTime":529.89,"endTime":532.95,"body":"not have been, but you never"},{"speaker":"MacKenzie Romagni","startTime":529.89,"endTime":532.95,"body":"know, when you're venturing into"},{"speaker":"MacKenzie Romagni","startTime":532.95,"endTime":535.56,"body":"something new like that, how"},{"speaker":"MacKenzie Romagni","startTime":532.95,"endTime":535.56,"body":"it's gonna be perceived. So,"},{"speaker":"MacKenzie Romagni","startTime":535.71,"endTime":538.26,"body":"yeah, I was pleasantly"},{"speaker":"MacKenzie Romagni","startTime":535.71,"endTime":538.26,"body":"surprised. Good."},{"speaker":"Annemie Tonken","startTime":538.29,"endTime":540.24,"body":"Well, I always"},{"speaker":"Annemie Tonken","startTime":538.29,"endTime":540.24,"body":"say it's one of those things"},{"speaker":"Annemie Tonken","startTime":540.24,"endTime":543.39,"body":"where it's easier said than"},{"speaker":"Annemie Tonken","startTime":540.24,"endTime":543.39,"body":"done. You know, I can sit here"},{"speaker":"Annemie Tonken","startTime":543.42,"endTime":546.54,"body":"and talk until I'm blue in the"},{"speaker":"Annemie Tonken","startTime":543.42,"endTime":546.54,"body":"face about like, well, the"},{"speaker":"Annemie Tonken","startTime":546.54,"endTime":549.45,"body":"people who leave, you know, that"},{"speaker":"Annemie Tonken","startTime":546.54,"endTime":549.45,"body":"was meant to be and you have to,"},{"speaker":"Annemie Tonken","startTime":549.48,"endTime":553.11,"body":"you know, let that go. Whatever"},{"speaker":"Annemie Tonken","startTime":549.48,"endTime":553.11,"body":"people for you. Yeah, but I've"},{"speaker":"Annemie Tonken","startTime":553.11,"endTime":556.47,"body":"been there many times where I,"},{"speaker":"Annemie Tonken","startTime":553.11,"endTime":556.47,"body":"you know, I'm sitting there kind"},{"speaker":"Annemie Tonken","startTime":556.47,"endTime":560.46,"body":"of staring at my new whatever"},{"speaker":"Annemie Tonken","startTime":556.47,"endTime":560.46,"body":"pricing guide or sales page or"},{"speaker":"Annemie Tonken","startTime":560.46,"endTime":564.87,"body":"whatever. And just thinking, is"},{"speaker":"Annemie Tonken","startTime":560.46,"endTime":564.87,"body":"this going to be, you know, the"},{"speaker":"Annemie Tonken","startTime":564.87,"endTime":568.02,"body":"straw that breaks the camel's"},{"speaker":"Annemie Tonken","startTime":564.87,"endTime":568.02,"body":"back? Yeah. How can it work? So"},{"speaker":"Annemie Tonken","startTime":568.02,"endTime":572.67,"body":"good. I'm glad that you had a"},{"speaker":"Annemie Tonken","startTime":568.02,"endTime":572.67,"body":"good return or response rate"},{"speaker":"Annemie Tonken","startTime":572.67,"endTime":576.54,"body":"rather on that. Okay. Yeah. And"},{"speaker":"Annemie Tonken","startTime":572.67,"endTime":576.54,"body":"my understanding was that you"},{"speaker":"Annemie Tonken","startTime":576.54,"endTime":581.19,"body":"kind of soft launched them in"},{"speaker":"Annemie Tonken","startTime":576.54,"endTime":581.19,"body":"and then sort of took it. So"},{"speaker":"Annemie Tonken","startTime":581.25,"endTime":586.05,"body":"let's talk about over the course"},{"speaker":"Annemie Tonken","startTime":581.25,"endTime":586.05,"body":"of the last year, how it kind of"},{"speaker":"Annemie Tonken","startTime":586.05,"endTime":588.57,"body":"came together because when we're"},{"speaker":"Annemie Tonken","startTime":586.05,"endTime":588.57,"body":"recording this, it's the end of"},{"speaker":"Annemie Tonken","startTime":588.57,"endTime":591.06,"body":"the year, you've you know, been"},{"speaker":"Annemie Tonken","startTime":588.57,"endTime":591.06,"body":"running us for about a year."},{"speaker":"Annemie Tonken","startTime":591.06,"endTime":593.37,"body":"Talk to me about like what"},{"speaker":"Annemie Tonken","startTime":591.06,"endTime":593.37,"body":"you're seeing now that you're"},{"speaker":"Annemie Tonken","startTime":593.37,"endTime":595.56,"body":"looking at a year's worth of"},{"speaker":"Annemie Tonken","startTime":593.37,"endTime":595.56,"body":"data."},{"speaker":"MacKenzie Romagni","startTime":596.88,"endTime":600.54,"body":"Yeah, I mean,"},{"speaker":"MacKenzie Romagni","startTime":596.88,"endTime":600.54,"body":"short story. I've been It made"},{"speaker":"MacKenzie Romagni","startTime":600.54,"endTime":603.0,"body":"more money than I ever have, in"},{"speaker":"MacKenzie Romagni","startTime":600.54,"endTime":603.0,"body":"the four years I've been in"},{"speaker":"MacKenzie Romagni","startTime":603.0,"endTime":608.13,"body":"business and I feel like I've"},{"speaker":"MacKenzie Romagni","startTime":603.0,"endTime":608.13,"body":"done like, maybe the half 75% of"},{"speaker":"MacKenzie Romagni","startTime":608.13,"endTime":611.64,"body":"the work, you know, it's just I"},{"speaker":"MacKenzie Romagni","startTime":608.13,"endTime":611.64,"body":"can take on less clients and"},{"speaker":"MacKenzie Romagni","startTime":611.64,"endTime":615.45,"body":"make the same amount or more, in"},{"speaker":"MacKenzie Romagni","startTime":611.64,"endTime":615.45,"body":"this case, a lot more money. And"},{"speaker":"MacKenzie Romagni","startTime":615.48,"endTime":618.3,"body":"I'm seeing, like, it's so much"},{"speaker":"MacKenzie Romagni","startTime":615.48,"endTime":618.3,"body":"more hands off with a simple"},{"speaker":"MacKenzie Romagni","startTime":618.3,"endTime":620.97,"body":"sales system when I can go into"},{"speaker":"MacKenzie Romagni","startTime":618.3,"endTime":620.97,"body":"pick time and I send the gallery"},{"speaker":"MacKenzie Romagni","startTime":620.97,"endTime":623.31,"body":"and then I'm like, Okay, I don't"},{"speaker":"MacKenzie Romagni","startTime":620.97,"endTime":623.31,"body":"have to go back and forth and do"},{"speaker":"MacKenzie Romagni","startTime":623.31,"endTime":625.59,"body":"emails, unless like, they're"},{"speaker":"MacKenzie Romagni","startTime":623.31,"endTime":625.59,"body":"obviously having an issue or"},{"speaker":"MacKenzie Romagni","startTime":625.59,"endTime":628.89,"body":"need help with something. But"},{"speaker":"MacKenzie Romagni","startTime":625.59,"endTime":628.89,"body":"it's like, all automated, and I"},{"speaker":"MacKenzie Romagni","startTime":628.89,"endTime":632.37,"body":"don't have to touch it, which is"},{"speaker":"MacKenzie Romagni","startTime":628.89,"endTime":632.37,"body":"amazing. And you've got, I've"},{"speaker":"MacKenzie Romagni","startTime":632.37,"endTime":635.04,"body":"got two little kids at home. And"},{"speaker":"MacKenzie Romagni","startTime":632.37,"endTime":635.04,"body":"so I don't have a ton of time to"},{"speaker":"MacKenzie Romagni","startTime":635.04,"endTime":638.67,"body":"be sitting in my car in front of"},{"speaker":"MacKenzie Romagni","startTime":635.04,"endTime":638.67,"body":"my computer. And the time I do"},{"speaker":"MacKenzie Romagni","startTime":638.67,"endTime":641.61,"body":"have, I'm like, Alright, I gotta"},{"speaker":"MacKenzie Romagni","startTime":638.67,"endTime":641.61,"body":"edit this session, I got to do"},{"speaker":"MacKenzie Romagni","startTime":641.61,"endTime":644.37,"body":"this social media, but you know,"},{"speaker":"MacKenzie Romagni","startTime":641.61,"endTime":644.37,"body":"all of the admin backend stuff"},{"speaker":"MacKenzie Romagni","startTime":644.37,"endTime":648.66,"body":"that needs to get done. So it's"},{"speaker":"MacKenzie Romagni","startTime":644.37,"endTime":648.66,"body":"just, I'm blown away when I"},{"speaker":"MacKenzie Romagni","startTime":648.66,"endTime":651.78,"body":"looked at my analytics and pick"},{"speaker":"MacKenzie Romagni","startTime":648.66,"endTime":651.78,"body":"time, and I'm like, Oh, my gosh,"},{"speaker":"MacKenzie Romagni","startTime":651.78,"endTime":656.25,"body":"just say like product sales"},{"speaker":"MacKenzie Romagni","startTime":651.78,"endTime":656.25,"body":"alone, that I just never could"},{"speaker":"MacKenzie Romagni","startTime":656.25,"endTime":659.85,"body":"have imagined that that would"},{"speaker":"MacKenzie Romagni","startTime":656.25,"endTime":659.85,"body":"have happened. And I posted on"},{"speaker":"MacKenzie Romagni","startTime":659.85,"endTime":663.57,"body":"our on the Facebook group about"},{"speaker":"MacKenzie Romagni","startTime":659.85,"endTime":663.57,"body":"that I had a 10k month. Never"},{"speaker":"MacKenzie Romagni","startTime":663.57,"endTime":667.83,"body":"ever ever said I think that I"},{"speaker":"MacKenzie Romagni","startTime":663.57,"endTime":667.83,"body":"would have a 10k month and I was"},{"speaker":"MacKenzie Romagni","startTime":667.83,"endTime":672.81,"body":"just like, absolutely blown"},{"speaker":"MacKenzie Romagni","startTime":667.83,"endTime":672.81,"body":"away. That's yeah, yeah, it's"},{"speaker":"MacKenzie Romagni","startTime":672.81,"endTime":676.83,"body":"incredible. And I, I didn't feel"},{"speaker":"MacKenzie Romagni","startTime":672.81,"endTime":676.83,"body":"burned out like I did the year"},{"speaker":"MacKenzie Romagni","startTime":676.83,"endTime":679.95,"body":"before. You know, it just felt a"},{"speaker":"MacKenzie Romagni","startTime":676.83,"endTime":679.95,"body":"lot easier, seamless. I mean, I"},{"speaker":"MacKenzie Romagni","startTime":679.95,"endTime":682.56,"body":"was busy. Everybody is busy in"},{"speaker":"MacKenzie Romagni","startTime":679.95,"endTime":682.56,"body":"the fall. Yeah, that's the"},{"speaker":"MacKenzie Romagni","startTime":682.56,"endTime":686.64,"body":"plight of us photographers. But"},{"speaker":"MacKenzie Romagni","startTime":682.56,"endTime":686.64,"body":"it just felt just felt a lot"},{"speaker":"MacKenzie Romagni","startTime":686.64,"endTime":689.76,"body":"more manageable to be able to"},{"speaker":"MacKenzie Romagni","startTime":686.64,"endTime":689.76,"body":"kind of like, alright, edit,"},{"speaker":"MacKenzie Romagni","startTime":689.76,"endTime":692.46,"body":"send, and then everybody else,"},{"speaker":"MacKenzie Romagni","startTime":689.76,"endTime":692.46,"body":"you know, my clients get to do"},{"speaker":"MacKenzie Romagni","startTime":692.46,"endTime":694.56,"body":"the work, they get to pick what"},{"speaker":"MacKenzie Romagni","startTime":692.46,"endTime":694.56,"body":"they want. And I don't have to"},{"speaker":"MacKenzie Romagni","startTime":694.56,"endTime":698.01,"body":"be get my hands in the pot. With"},{"speaker":"MacKenzie Romagni","startTime":694.56,"endTime":698.01,"body":"that. I've had incredible"},{"speaker":"MacKenzie Romagni","startTime":698.01,"endTime":701.28,"body":"results this year. I can't wait"},{"speaker":"MacKenzie Romagni","startTime":698.01,"endTime":701.28,"body":"to see what happens next year."},{"speaker":"MacKenzie Romagni","startTime":701.31,"endTime":703.68,"body":"That's been a great, great"},{"speaker":"MacKenzie Romagni","startTime":701.31,"endTime":703.68,"body":"investment in my business."},{"speaker":"MacKenzie Romagni","startTime":703.74,"endTime":705.15,"body":"That's why I waited so long."},{"speaker":"Annemie Tonken","startTime":706.53,"endTime":709.38,"body":"Oh, that's I am"},{"speaker":"Annemie Tonken","startTime":706.53,"endTime":709.38,"body":"I am a look forward, not"},{"speaker":"Annemie Tonken","startTime":709.38,"endTime":712.53,"body":"backward kind of a person. The"},{"speaker":"Annemie Tonken","startTime":709.38,"endTime":712.53,"body":"only backward is just sort of"},{"speaker":"Annemie Tonken","startTime":712.53,"endTime":715.62,"body":"see, you know, is there anything"},{"speaker":"Annemie Tonken","startTime":712.53,"endTime":715.62,"body":"that I can learn from this going"},{"speaker":"Annemie Tonken","startTime":715.62,"endTime":719.28,"body":"forward? So that's wonderful."},{"speaker":"Annemie Tonken","startTime":715.62,"endTime":719.28,"body":"Well, talk to me a little bit"},{"speaker":"Annemie Tonken","startTime":719.28,"endTime":722.94,"body":"about like, let's do a bit of"},{"speaker":"Annemie Tonken","startTime":719.28,"endTime":722.94,"body":"make believe were there other"},{"speaker":"Annemie Tonken","startTime":723.48,"endTime":726.0,"body":"options that you were"},{"speaker":"Annemie Tonken","startTime":723.48,"endTime":726.0,"body":"considering? When you were"},{"speaker":"Annemie Tonken","startTime":726.0,"endTime":729.0,"body":"saying to yourself, like what"},{"speaker":"Annemie Tonken","startTime":726.0,"endTime":729.0,"body":"I'm doing isn't working? And,"},{"speaker":"Annemie Tonken","startTime":729.03,"endTime":733.14,"body":"you know, let's Where do you"},{"speaker":"Annemie Tonken","startTime":729.03,"endTime":733.14,"body":"feel like you'd be if you had"},{"speaker":"Annemie Tonken","startTime":733.2,"endTime":735.66,"body":"gone in a different direction?"},{"speaker":"Annemie Tonken","startTime":733.2,"endTime":735.66,"body":"Yeah, I"},{"speaker":"MacKenzie Romagni","startTime":735.66,"endTime":737.79,"body":"think there's"},{"speaker":"MacKenzie Romagni","startTime":735.66,"endTime":737.79,"body":"several paths. So if I would"},{"speaker":"MacKenzie Romagni","startTime":737.79,"endTime":741.18,"body":"have kept on the all inclusive,"},{"speaker":"MacKenzie Romagni","startTime":737.79,"endTime":741.18,"body":"doing what I was doing, keeping"},{"speaker":"MacKenzie Romagni","startTime":741.18,"endTime":744.48,"body":"my price in the same, I don't"},{"speaker":"MacKenzie Romagni","startTime":741.18,"endTime":744.48,"body":"know how long I would be doing"},{"speaker":"MacKenzie Romagni","startTime":744.48,"endTime":748.59,"body":"this. So you know, it's, it's"},{"speaker":"MacKenzie Romagni","startTime":744.48,"endTime":748.59,"body":"just really time consuming. So"},{"speaker":"MacKenzie Romagni","startTime":748.62,"endTime":751.11,"body":"it didn't seem manageable. It"},{"speaker":"MacKenzie Romagni","startTime":748.62,"endTime":751.11,"body":"didn't, it wasn't profitable for"},{"speaker":"MacKenzie Romagni","startTime":751.11,"endTime":754.74,"body":"me at the end of the day. And"},{"speaker":"MacKenzie Romagni","startTime":751.11,"endTime":754.74,"body":"then at the other end of the"},{"speaker":"MacKenzie Romagni","startTime":754.74,"endTime":758.7,"body":"spectrum, I didn't want to do"},{"speaker":"MacKenzie Romagni","startTime":754.74,"endTime":758.7,"body":"IPS because I, like I said, have"},{"speaker":"MacKenzie Romagni","startTime":758.7,"endTime":761.58,"body":"two small kids at home. And I"},{"speaker":"MacKenzie Romagni","startTime":758.7,"endTime":761.58,"body":"just I don't have the time to do"},{"speaker":"MacKenzie Romagni","startTime":761.58,"endTime":765.18,"body":"that. Nor do I really want to do"},{"speaker":"MacKenzie Romagni","startTime":761.58,"endTime":765.18,"body":"that. I'm not like in your face"},{"speaker":"MacKenzie Romagni","startTime":765.18,"endTime":768.87,"body":"salesy. I don't like that type"},{"speaker":"MacKenzie Romagni","startTime":765.18,"endTime":768.87,"body":"of environment. And I don't ever"},{"speaker":"MacKenzie Romagni","startTime":768.87,"endTime":771.18,"body":"want to make my clients feel"},{"speaker":"MacKenzie Romagni","startTime":768.87,"endTime":771.18,"body":"like I'm trying to push them"},{"speaker":"MacKenzie Romagni","startTime":771.18,"endTime":774.96,"body":"into something that they don't"},{"speaker":"MacKenzie Romagni","startTime":771.18,"endTime":774.96,"body":"want to do. Right. So this felt"},{"speaker":"MacKenzie Romagni","startTime":774.96,"endTime":777.12,"body":"like a really happy medium. I"},{"speaker":"MacKenzie Romagni","startTime":774.96,"endTime":777.12,"body":"mean, I think the other"},{"speaker":"MacKenzie Romagni","startTime":777.12,"endTime":780.51,"body":"alternative to this would have"},{"speaker":"MacKenzie Romagni","startTime":777.12,"endTime":780.51,"body":"been to raise my prices. But"},{"speaker":"MacKenzie Romagni","startTime":780.51,"endTime":783.48,"body":"then I just feel like you really"},{"speaker":"MacKenzie Romagni","startTime":780.51,"endTime":783.48,"body":"don't give your clients many"},{"speaker":"MacKenzie Romagni","startTime":783.51,"endTime":786.87,"body":"options. And I like that the"},{"speaker":"MacKenzie Romagni","startTime":783.51,"endTime":786.87,"body":"simple sales blueprint gives"},{"speaker":"MacKenzie Romagni","startTime":786.87,"endTime":789.96,"body":"them options, like if they need"},{"speaker":"MacKenzie Romagni","startTime":786.87,"endTime":789.96,"body":"to purchase the lowest"},{"speaker":"MacKenzie Romagni","startTime":789.96,"endTime":792.21,"body":"collection, because that's what"},{"speaker":"MacKenzie Romagni","startTime":789.96,"endTime":792.21,"body":"fits with their budget, and but"},{"speaker":"MacKenzie Romagni","startTime":792.21,"endTime":794.85,"body":"they still really want to work"},{"speaker":"MacKenzie Romagni","startTime":792.21,"endTime":794.85,"body":"with me, they can do that. And"},{"speaker":"MacKenzie Romagni","startTime":794.85,"endTime":796.98,"body":"if they have the budget for the"},{"speaker":"MacKenzie Romagni","startTime":794.85,"endTime":796.98,"body":"higher end, they can do that"},{"speaker":"MacKenzie Romagni","startTime":796.98,"endTime":799.53,"body":"too. And they're getting, you"},{"speaker":"MacKenzie Romagni","startTime":796.98,"endTime":799.53,"body":"know, everything in between they"},{"speaker":"MacKenzie Romagni","startTime":799.53,"endTime":802.26,"body":"get to go pick the products that"},{"speaker":"MacKenzie Romagni","startTime":799.53,"endTime":802.26,"body":"they really like, I just think"},{"speaker":"MacKenzie Romagni","startTime":802.26,"endTime":805.47,"body":"it gives a lot of flexibility"},{"speaker":"MacKenzie Romagni","startTime":802.26,"endTime":805.47,"body":"both for me and my clients. And"},{"speaker":"MacKenzie Romagni","startTime":805.62,"endTime":806.55,"body":"I think that's important."},{"speaker":"Annemie Tonken","startTime":806.88,"endTime":810.12,"body":"Yeah, I love"},{"speaker":"Annemie Tonken","startTime":806.88,"endTime":810.12,"body":"that too. We all want to feel"},{"speaker":"Annemie Tonken","startTime":810.12,"endTime":813.42,"body":"like we have options. And when"},{"speaker":"Annemie Tonken","startTime":810.12,"endTime":813.42,"body":"it comes to all inclusive, it"},{"speaker":"Annemie Tonken","startTime":813.42,"endTime":817.74,"body":"really is it's like a it's like"},{"speaker":"Annemie Tonken","startTime":813.42,"endTime":817.74,"body":"all or none. Are you? Good?"},{"speaker":"Annemie Tonken","startTime":817.74,"endTime":819.72,"body":"Yeah. Yeah. So good. So"},{"speaker":"MacKenzie Romagni","startTime":819.72,"endTime":821.55,"body":"you know,"},{"speaker":"MacKenzie Romagni","startTime":819.72,"endTime":821.55,"body":"middle ground with that. So I"},{"speaker":"MacKenzie Romagni","startTime":821.55,"endTime":821.79,"body":"love"},{"speaker":"Annemie Tonken","startTime":821.79,"endTime":825.96,"body":"it. So tell me"},{"speaker":"Annemie Tonken","startTime":821.79,"endTime":825.96,"body":"or tell our listeners if they"},{"speaker":"Annemie Tonken","startTime":825.96,"endTime":829.17,"body":"are sort of in the process of"},{"speaker":"Annemie Tonken","startTime":825.96,"endTime":829.17,"body":"considering the blueprint or"},{"speaker":"Annemie Tonken","startTime":829.17,"endTime":832.95,"body":"simple sales in general, do you"},{"speaker":"Annemie Tonken","startTime":829.17,"endTime":832.95,"body":"have any words of advice? Or are"},{"speaker":"Annemie Tonken","startTime":832.95,"endTime":835.23,"body":"there people that you think it"},{"speaker":"Annemie Tonken","startTime":832.95,"endTime":835.23,"body":"really makes sense for or"},{"speaker":"Annemie Tonken","startTime":835.23,"endTime":836.46,"body":"doesn't make sense for?"},{"speaker":"MacKenzie Romagni","startTime":836.64,"endTime":839.64,"body":"I think it"},{"speaker":"MacKenzie Romagni","startTime":836.64,"endTime":839.64,"body":"makes sense for everyone. Even"},{"speaker":"MacKenzie Romagni","startTime":839.64,"endTime":842.67,"body":"the second story addition, so I"},{"speaker":"MacKenzie Romagni","startTime":839.64,"endTime":842.67,"body":"will occasionally shoot birds."},{"speaker":"MacKenzie Romagni","startTime":842.67,"endTime":845.52,"body":"And even that before I had"},{"speaker":"MacKenzie Romagni","startTime":842.67,"endTime":845.52,"body":"gotten into the blueprint and"},{"speaker":"MacKenzie Romagni","startTime":845.52,"endTime":848.55,"body":"got into that specific lesson,"},{"speaker":"MacKenzie Romagni","startTime":845.52,"endTime":848.55,"body":"I'm like, Well, how is that"},{"speaker":"MacKenzie Romagni","startTime":848.58,"endTime":851.28,"body":"going to work? And you put it in"},{"speaker":"MacKenzie Romagni","startTime":848.58,"endTime":851.28,"body":"a way that just I mean, it"},{"speaker":"MacKenzie Romagni","startTime":851.28,"endTime":854.49,"body":"explains it so well. And it"},{"speaker":"MacKenzie Romagni","startTime":851.28,"endTime":854.49,"body":"really helps to, if you're the"},{"speaker":"MacKenzie Romagni","startTime":854.49,"endTime":856.68,"body":"type of person that's doing"},{"speaker":"MacKenzie Romagni","startTime":854.49,"endTime":856.68,"body":"wedding or birth or something"},{"speaker":"MacKenzie Romagni","startTime":856.68,"endTime":859.74,"body":"like more long form, that you"},{"speaker":"MacKenzie Romagni","startTime":856.68,"endTime":859.74,"body":"can do it, you can use the"},{"speaker":"MacKenzie Romagni","startTime":859.77,"endTime":862.65,"body":"blueprint for that as well. But"},{"speaker":"MacKenzie Romagni","startTime":859.77,"endTime":862.65,"body":"yes, I mean, if anyone is"},{"speaker":"MacKenzie Romagni","startTime":862.65,"endTime":867.03,"body":"considering it, run, run and buy"},{"speaker":"MacKenzie Romagni","startTime":862.65,"endTime":867.03,"body":"it and how it is that you can"},{"speaker":"MacKenzie Romagni","startTime":867.03,"endTime":870.66,"body":"make your business I will never"},{"speaker":"MacKenzie Romagni","startTime":867.03,"endTime":870.66,"body":"look back. It's incredible. It's"},{"speaker":"MacKenzie Romagni","startTime":870.66,"endTime":873.33,"body":"done so much for me. It's given"},{"speaker":"MacKenzie Romagni","startTime":870.66,"endTime":873.33,"body":"me time back in my life with my"},{"speaker":"MacKenzie Romagni","startTime":873.33,"endTime":877.29,"body":"kids with my family. So I highly"},{"speaker":"MacKenzie Romagni","startTime":873.33,"endTime":877.29,"body":"recommend to anyone."},{"speaker":"Annemie Tonken","startTime":877.68,"endTime":880.05,"body":"Well, I love"},{"speaker":"Annemie Tonken","startTime":877.68,"endTime":880.05,"body":"that and I I love that you were"},{"speaker":"Annemie Tonken","startTime":880.05,"endTime":883.5,"body":"willing to take the time. I know"},{"speaker":"Annemie Tonken","startTime":880.05,"endTime":883.5,"body":"you were as we got on the call."},{"speaker":"Annemie Tonken","startTime":883.5,"endTime":885.93,"body":"You were like yeah, my nine"},{"speaker":"Annemie Tonken","startTime":883.5,"endTime":885.93,"body":"month old is napping right now."},{"speaker":"Annemie Tonken","startTime":885.93,"endTime":889.53,"body":"So sleeping. Yeah. So I"},{"speaker":"Annemie Tonken","startTime":885.93,"endTime":889.53,"body":"appreciate you taking the time"},{"speaker":"Annemie Tonken","startTime":889.53,"endTime":892.38,"body":"in between all of the other"},{"speaker":"Annemie Tonken","startTime":889.53,"endTime":892.38,"body":"things that you've got going on."},{"speaker":"Annemie Tonken","startTime":892.38,"endTime":895.92,"body":"But I know that this kind of"},{"speaker":"Annemie Tonken","startTime":892.38,"endTime":895.92,"body":"information really helps people"},{"speaker":"Annemie Tonken","startTime":895.92,"endTime":899.49,"body":"when they're in the process of"},{"speaker":"Annemie Tonken","startTime":895.92,"endTime":899.49,"body":"making their own decisions. So I"},{"speaker":"Annemie Tonken","startTime":899.49,"endTime":901.89,"body":"will let you Get back to your"},{"speaker":"Annemie Tonken","startTime":899.49,"endTime":901.89,"body":"little one. But thank you so"},{"speaker":"Annemie Tonken","startTime":901.89,"endTime":902.52,"body":"much."},{"speaker":"MacKenzie Romagni","startTime":902.58,"endTime":904.56,"body":"Thank you for"},{"speaker":"MacKenzie Romagni","startTime":902.58,"endTime":904.56,"body":"having me. And thank you for all"},{"speaker":"MacKenzie Romagni","startTime":904.56,"endTime":907.5,"body":"the amazing resources that you"},{"speaker":"MacKenzie Romagni","startTime":904.56,"endTime":907.5,"body":"put out for everyone. It's your"},{"speaker":"MacKenzie Romagni","startTime":907.5,"endTime":909.21,"body":"fantastic best educator."},{"speaker":"Unknown","startTime":909.99,"endTime":910.8,"body":"Thank you."},{"speaker":"MacKenzie Romagni","startTime":910.83,"endTime":914.43,"body":"You made my"},{"speaker":"MacKenzie Romagni","startTime":910.83,"endTime":914.43,"body":"good. Well, thank you so much."},{"speaker":"MacKenzie Romagni","startTime":915.18,"endTime":915.57,"body":"Well,"},{"speaker":"Annemie Tonken","startTime":915.6,"endTime":917.46,"body":"that's it for"},{"speaker":"Annemie Tonken","startTime":915.6,"endTime":917.46,"body":"this week's episode of This"},{"speaker":"Annemie Tonken","startTime":917.46,"endTime":921.18,"body":"can't be that hard. I'll be back"},{"speaker":"Annemie Tonken","startTime":917.46,"endTime":921.18,"body":"Same time, same place next week."},{"speaker":"Annemie Tonken","startTime":921.72,"endTime":924.45,"body":"In the meantime, you can find"},{"speaker":"Annemie Tonken","startTime":921.72,"endTime":924.45,"body":"more information about this"},{"speaker":"Annemie Tonken","startTime":924.45,"endTime":927.36,"body":"episode, along with all the"},{"speaker":"Annemie Tonken","startTime":924.45,"endTime":927.36,"body":"relevant links, notes and"},{"speaker":"Annemie Tonken","startTime":927.36,"endTime":932.22,"body":"downloads at this can't be that"},{"speaker":"Annemie Tonken","startTime":927.36,"endTime":932.22,"body":"hard.com/learn If you like the"},{"speaker":"Annemie Tonken","startTime":932.22,"endTime":935.76,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":932.22,"endTime":935.76,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":935.94,"endTime":939.6,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":935.94,"endTime":939.6,"body":"review in iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":939.78,"endTime":943.32,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":939.78,"endTime":943.32,"body":"hope you have a fantastic week."}]}