{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.149,"endTime":2.879,"body":"I know I say it"},{"speaker":"Annemie Tonken","startTime":0.149,"endTime":2.879,"body":"every week, whether it's a"},{"speaker":"Annemie Tonken","startTime":2.879,"endTime":6.869,"body":"conversation with a guest or"},{"speaker":"Annemie Tonken","startTime":2.879,"endTime":6.869,"body":"whether I'm just waxing poetic"},{"speaker":"Annemie Tonken","startTime":6.899,"endTime":11.219,"body":"on some topic, but I am so"},{"speaker":"Annemie Tonken","startTime":6.899,"endTime":11.219,"body":"excited to share today's"},{"speaker":"Annemie Tonken","startTime":11.219,"endTime":14.759,"body":"conversation with you this one"},{"speaker":"Annemie Tonken","startTime":11.219,"endTime":14.759,"body":"in particular, I feel like has"},{"speaker":"Annemie Tonken","startTime":14.759,"endTime":18.869,"body":"the power, potentially to"},{"speaker":"Annemie Tonken","startTime":14.759,"endTime":18.869,"body":"completely revolutionize your"},{"speaker":"Annemie Tonken","startTime":18.869,"endTime":23.549,"body":"photography business. Noah"},{"speaker":"Annemie Tonken","startTime":18.869,"endTime":23.549,"body":"Andres is the partnership"},{"speaker":"Annemie Tonken","startTime":23.549,"endTime":27.749,"body":"manager at imagine and I am the"},{"speaker":"Annemie Tonken","startTime":23.549,"endTime":27.749,"body":"very flattered, humbled,"},{"speaker":"Annemie Tonken","startTime":27.929,"endTime":34.379,"body":"excited, proud, newest, brand"},{"speaker":"Annemie Tonken","startTime":27.929,"endTime":34.379,"body":"ambassador for imagine imagine"},{"speaker":"Annemie Tonken","startTime":34.379,"endTime":40.649,"body":"is a, an AI, calling an editing"},{"speaker":"Annemie Tonken","startTime":34.379,"endTime":40.649,"body":"program for photographers, it"},{"speaker":"Annemie Tonken","startTime":40.679,"endTime":44.969,"body":"works seamlessly with your"},{"speaker":"Annemie Tonken","startTime":40.679,"endTime":44.969,"body":"Lightroom catalog to essentially"},{"speaker":"Annemie Tonken","startTime":44.969,"endTime":49.349,"body":"learn your editing style, and"},{"speaker":"Annemie Tonken","startTime":44.969,"endTime":49.349,"body":"then reproduce that for you in"},{"speaker":"Annemie Tonken","startTime":49.409,"endTime":52.259,"body":"very little more than the click"},{"speaker":"Annemie Tonken","startTime":49.409,"endTime":52.259,"body":"of a button. You know,"},{"speaker":"Annemie Tonken","startTime":52.289,"endTime":55.799,"body":"regardless of you know, maybe"},{"speaker":"Annemie Tonken","startTime":52.289,"endTime":55.799,"body":"today's shoot is outside in the"},{"speaker":"Annemie Tonken","startTime":55.799,"endTime":60.539,"body":"bright sunshine and yesterday's"},{"speaker":"Annemie Tonken","startTime":55.799,"endTime":60.539,"body":"shoot was indoors in with"},{"speaker":"Annemie Tonken","startTime":60.659,"endTime":65.069,"body":"artificial light. Over time, it"},{"speaker":"Annemie Tonken","startTime":60.659,"endTime":65.069,"body":"will learn how you handle both"},{"speaker":"Annemie Tonken","startTime":65.069,"endTime":68.819,"body":"of those scenarios. And it will"},{"speaker":"Annemie Tonken","startTime":65.069,"endTime":68.819,"body":"be able to crank it out whether"},{"speaker":"Annemie Tonken","startTime":68.819,"endTime":73.169,"body":"it is Christmas morning, whether"},{"speaker":"Annemie Tonken","startTime":68.819,"endTime":73.169,"body":"you have the flu, whether you"},{"speaker":"Annemie Tonken","startTime":73.169,"endTime":75.929,"body":"know you are in the midst of"},{"speaker":"Annemie Tonken","startTime":73.169,"endTime":75.929,"body":"busy season, and you just need a"},{"speaker":"Annemie Tonken","startTime":75.929,"endTime":79.859,"body":"helping hand. This is not some"},{"speaker":"Annemie Tonken","startTime":75.929,"endTime":79.859,"body":"one who relies on you for a"},{"speaker":"Annemie Tonken","startTime":79.859,"endTime":84.779,"body":"paycheck, it is an entity that"},{"speaker":"Annemie Tonken","startTime":79.859,"endTime":84.779,"body":"can handle the stuff that you"},{"speaker":"Annemie Tonken","startTime":84.809,"endTime":88.889,"body":"don't want to do or have the"},{"speaker":"Annemie Tonken","startTime":84.809,"endTime":88.889,"body":"time to do. And so it is the"},{"speaker":"Annemie Tonken","startTime":88.889,"endTime":93.209,"body":"perfect kind of tool, as far as"},{"speaker":"Annemie Tonken","startTime":88.889,"endTime":93.209,"body":"I'm concerned to recommend any"},{"speaker":"Annemie Tonken","startTime":93.209,"endTime":97.649,"body":"photographer add to their"},{"speaker":"Annemie Tonken","startTime":93.209,"endTime":97.649,"body":"arsenal, Noel and I are going to"},{"speaker":"Annemie Tonken","startTime":97.649,"endTime":99.599,"body":"be talking about all kinds of"},{"speaker":"Annemie Tonken","startTime":97.649,"endTime":99.599,"body":"stuff, you may have already"},{"speaker":"Annemie Tonken","startTime":99.599,"endTime":103.379,"body":"noticed that this show is longer"},{"speaker":"Annemie Tonken","startTime":99.599,"endTime":103.379,"body":"than most of mine. And that's"},{"speaker":"Annemie Tonken","startTime":103.379,"endTime":106.919,"body":"because this is a woman who has"},{"speaker":"Annemie Tonken","startTime":103.379,"endTime":106.919,"body":"so much amazing knowledge she"},{"speaker":"Annemie Tonken","startTime":106.919,"endTime":110.069,"body":"has been in every side of the"},{"speaker":"Annemie Tonken","startTime":106.919,"endTime":110.069,"body":"photography business. She has"},{"speaker":"Annemie Tonken","startTime":110.069,"endTime":113.999,"body":"been a photographer, she's been"},{"speaker":"Annemie Tonken","startTime":110.069,"endTime":113.999,"body":"a coach, she ran a marketing"},{"speaker":"Annemie Tonken","startTime":113.999,"endTime":117.929,"body":"agency for photographers. And"},{"speaker":"Annemie Tonken","startTime":113.999,"endTime":117.929,"body":"now as I said, she is working"},{"speaker":"Annemie Tonken","startTime":117.929,"endTime":122.099,"body":"with imagine so on one of the"},{"speaker":"Annemie Tonken","startTime":117.929,"endTime":122.099,"body":"tech tools for photographers,"},{"speaker":"Annemie Tonken","startTime":122.129,"endTime":124.379,"body":"and over the course of that"},{"speaker":"Annemie Tonken","startTime":122.129,"endTime":124.379,"body":"time, she has had the"},{"speaker":"Annemie Tonken","startTime":124.379,"endTime":127.949,"body":"opportunity to interface with so"},{"speaker":"Annemie Tonken","startTime":124.379,"endTime":127.949,"body":"many photographers and see it"},{"speaker":"Annemie Tonken","startTime":127.949,"endTime":130.889,"body":"behind the scenes of so many"},{"speaker":"Annemie Tonken","startTime":127.949,"endTime":130.889,"body":"businesses, what's working,"},{"speaker":"Annemie Tonken","startTime":131.069,"endTime":134.999,"body":"what's not working. And what she"},{"speaker":"Annemie Tonken","startTime":131.069,"endTime":134.999,"body":"has to share about that is so"},{"speaker":"Annemie Tonken","startTime":135.029,"endTime":140.399,"body":"valuable for each and every one"},{"speaker":"Annemie Tonken","startTime":135.029,"endTime":140.399,"body":"of us. So I'm going to shut up"},{"speaker":"Annemie Tonken","startTime":140.399,"endTime":145.889,"body":"and let this conversation take"},{"speaker":"Annemie Tonken","startTime":140.399,"endTime":145.889,"body":"the front stage. Welcome to this"},{"speaker":"Annemie Tonken","startTime":145.889,"endTime":149.309,"body":"can't be that hard. My name is"},{"speaker":"Annemie Tonken","startTime":145.889,"endTime":149.309,"body":"Annemie Tonken. And I help"},{"speaker":"Annemie Tonken","startTime":149.309,"endTime":152.519,"body":"photographers run profitable,"},{"speaker":"Annemie Tonken","startTime":149.309,"endTime":152.519,"body":"sustainable businesses that they"},{"speaker":"Annemie Tonken","startTime":152.519,"endTime":157.229,"body":"love. Each week on the podcast,"},{"speaker":"Annemie Tonken","startTime":152.519,"endTime":157.229,"body":"I cover simple, actionable"},{"speaker":"Annemie Tonken","startTime":157.229,"endTime":160.409,"body":"strategies and systems that"},{"speaker":"Annemie Tonken","startTime":157.229,"endTime":160.409,"body":"photographers at every level of"},{"speaker":"Annemie Tonken","startTime":160.409,"endTime":164.219,"body":"experience can use to earn more"},{"speaker":"Annemie Tonken","startTime":160.409,"endTime":164.219,"body":"money in a more sustainable way."},{"speaker":"Annemie Tonken","startTime":165.119,"endTime":168.089,"body":"Running a photography business"},{"speaker":"Annemie Tonken","startTime":165.119,"endTime":168.089,"body":"doesn't have to be that hard."},{"speaker":"Annemie Tonken","startTime":168.539,"endTime":175.889,"body":"You can do it. And I can show"},{"speaker":"Annemie Tonken","startTime":168.539,"endTime":175.889,"body":"you how. No, Ella, it is so"},{"speaker":"Annemie Tonken","startTime":175.889,"endTime":178.379,"body":"wonderful to welcome you on to"},{"speaker":"Annemie Tonken","startTime":175.889,"endTime":178.379,"body":"this can't be that hard. How are"},{"speaker":"Annemie Tonken","startTime":178.379,"endTime":179.099,"body":"you today?"},{"speaker":"Noella Andres","startTime":179.28,"endTime":181.53,"body":"I'm doing so"},{"speaker":"Noella Andres","startTime":179.28,"endTime":181.53,"body":"good. The weather is beautiful"},{"speaker":"Noella Andres","startTime":181.53,"endTime":184.83,"body":"where I live, which is a change."},{"speaker":"Noella Andres","startTime":181.53,"endTime":184.83,"body":"So I'm happy."},{"speaker":"Annemie Tonken","startTime":186.33,"endTime":189.36,"body":"Well, good. It"},{"speaker":"Annemie Tonken","startTime":186.33,"endTime":189.36,"body":"is. It's getting real warm here."},{"speaker":"Annemie Tonken","startTime":189.39,"endTime":192.81,"body":"And we are recording this the"},{"speaker":"Annemie Tonken","startTime":189.39,"endTime":192.81,"body":"morning before my son graduates"},{"speaker":"Annemie Tonken","startTime":192.81,"endTime":197.82,"body":"from high school, which is like"},{"speaker":"Annemie Tonken","startTime":192.81,"endTime":197.82,"body":"mind blown. So things are fun."},{"speaker":"Annemie Tonken","startTime":197.82,"endTime":201.21,"body":"Yeah, thank you. We're excited."},{"speaker":"Annemie Tonken","startTime":197.82,"endTime":201.21,"body":"I'm excited. It's emotional."},{"speaker":"Annemie Tonken","startTime":201.21,"endTime":204.87,"body":"It's you know, all the things."},{"speaker":"Annemie Tonken","startTime":201.21,"endTime":204.87,"body":"So today, this conversation is"},{"speaker":"Annemie Tonken","startTime":204.87,"endTime":208.11,"body":"the last thing that we're doing"},{"speaker":"Annemie Tonken","startTime":204.87,"endTime":208.11,"body":"before I close my computer and"},{"speaker":"Annemie Tonken","startTime":208.11,"endTime":211.71,"body":"go back and get ready for our"},{"speaker":"Annemie Tonken","startTime":208.11,"endTime":211.71,"body":"big weekend of graduation"},{"speaker":"Annemie Tonken","startTime":211.71,"endTime":214.35,"body":"celebration stuff. And I would"},{"speaker":"Annemie Tonken","startTime":211.71,"endTime":214.35,"body":"not have made this face on my"},{"speaker":"Annemie Tonken","startTime":214.35,"endTime":218.55,"body":"calendar for just about anybody"},{"speaker":"Annemie Tonken","startTime":214.35,"endTime":218.55,"body":"but you. Thank you, we have had"},{"speaker":"Annemie Tonken","startTime":218.58,"endTime":221.01,"body":"a lot of fun together in the"},{"speaker":"Annemie Tonken","startTime":218.58,"endTime":221.01,"body":"brief period of time that we've"},{"speaker":"Annemie Tonken","startTime":221.01,"endTime":225.27,"body":"gotten to hang out in real life."},{"speaker":"Annemie Tonken","startTime":221.01,"endTime":225.27,"body":"No, Ella and I finally crossed"},{"speaker":"Annemie Tonken","startTime":225.27,"endTime":229.47,"body":"paths at reset conference this"},{"speaker":"Annemie Tonken","startTime":225.27,"endTime":229.47,"body":"year, and got to do some hanging"},{"speaker":"Annemie Tonken","startTime":229.47,"endTime":234.45,"body":"out. And it just made me so"},{"speaker":"Annemie Tonken","startTime":229.47,"endTime":234.45,"body":"excited for this connection and"},{"speaker":"Annemie Tonken","startTime":234.45,"endTime":237.63,"body":"this partnership. And it really"},{"speaker":"Annemie Tonken","startTime":234.45,"endTime":237.63,"body":"is one of the things and I'll"},{"speaker":"Annemie Tonken","startTime":237.63,"endTime":240.3,"body":"let you kind of jump in on this."},{"speaker":"Annemie Tonken","startTime":237.63,"endTime":240.3,"body":"But it's one of the things that"},{"speaker":"Annemie Tonken","startTime":240.3,"endTime":245.25,"body":"I love the most about having any"},{"speaker":"Annemie Tonken","startTime":240.3,"endTime":245.25,"body":"kind of platform, there's set."},{"speaker":"Annemie Tonken","startTime":245.25,"endTime":249.12,"body":"Well, I like a lot of things"},{"speaker":"Annemie Tonken","startTime":245.25,"endTime":249.12,"body":"about this phase of my career"},{"speaker":"Annemie Tonken","startTime":249.15,"endTime":251.07,"body":"where I'm getting to work with"},{"speaker":"Annemie Tonken","startTime":249.15,"endTime":251.07,"body":"all these different"},{"speaker":"Annemie Tonken","startTime":251.07,"endTime":254.19,"body":"photographers. But I'm also"},{"speaker":"Annemie Tonken","startTime":251.07,"endTime":254.19,"body":"getting to know the people"},{"speaker":"Annemie Tonken","startTime":254.19,"endTime":259.2,"body":"behind the brands that I have"},{"speaker":"Annemie Tonken","startTime":254.19,"endTime":259.2,"body":"used for a long time. And it has"},{"speaker":"Annemie Tonken","startTime":259.2,"endTime":266.34,"body":"been in 890 90% of cases. Such"},{"speaker":"Annemie Tonken","startTime":259.2,"endTime":266.34,"body":"such a wonderful thing. I feel"},{"speaker":"Annemie Tonken","startTime":266.34,"endTime":270.81,"body":"like as photographers we kind of"},{"speaker":"Annemie Tonken","startTime":266.34,"endTime":270.81,"body":"get head down in our photography"},{"speaker":"Annemie Tonken","startTime":270.81,"endTime":276.72,"body":"community, but the community of"},{"speaker":"Annemie Tonken","startTime":270.81,"endTime":276.72,"body":"businesses that support us as"},{"speaker":"Annemie Tonken","startTime":276.72,"endTime":281.37,"body":"photographers is just as robust"},{"speaker":"Annemie Tonken","startTime":276.72,"endTime":281.37,"body":"and you know, is filled with"},{"speaker":"Annemie Tonken","startTime":281.37,"endTime":283.92,"body":"passionate people at the same"},{"speaker":"Annemie Tonken","startTime":281.37,"endTime":283.92,"body":"level. So it's really kind of"},{"speaker":"Noella Andres","startTime":284.43,"endTime":286.53,"body":"oh, that's,"},{"speaker":"Noella Andres","startTime":284.43,"endTime":286.53,"body":"that's my favorite part about"},{"speaker":"Noella Andres","startTime":286.53,"endTime":290.22,"body":"events is vendor rooming getting"},{"speaker":"Noella Andres","startTime":286.53,"endTime":290.22,"body":"to connect with like the people"},{"speaker":"Noella Andres","startTime":290.22,"endTime":293.16,"body":"behind honey book and pick time"},{"speaker":"Noella Andres","startTime":290.22,"endTime":293.16,"body":"and like yeah, that I as a"},{"speaker":"Noella Andres","startTime":293.16,"endTime":296.4,"body":"photographer have used for so"},{"speaker":"Noella Andres","startTime":293.16,"endTime":296.4,"body":"many years. But I remember Do"},{"speaker":"Noella Andres","startTime":296.4,"endTime":299.73,"body":"you remember the moment I saw"},{"speaker":"Noella Andres","startTime":296.4,"endTime":299.73,"body":"you I actually I found Yeah. And"},{"speaker":"Noella Andres","startTime":299.73,"endTime":302.94,"body":"that makes I still haven't seen"},{"speaker":"Noella Andres","startTime":299.73,"endTime":302.94,"body":"that selfie. But I was like, Oh"},{"speaker":"Noella Andres","startTime":302.94,"endTime":304.5,"body":"my gosh, did we"},{"speaker":"Annemie Tonken","startTime":304.5,"endTime":308.13,"body":"do that on my"},{"speaker":"Annemie Tonken","startTime":304.5,"endTime":308.13,"body":"camera or on yours? Oh my gosh,"},{"speaker":"Annemie Tonken","startTime":308.13,"endTime":310.95,"body":"I'm gonna have to look that up"},{"speaker":"Annemie Tonken","startTime":308.13,"endTime":310.95,"body":"right after we stopped recording"},{"speaker":"Annemie Tonken","startTime":310.95,"endTime":314.16,"body":"and maybe I'll if I can find it."},{"speaker":"Annemie Tonken","startTime":310.95,"endTime":314.16,"body":"I'll put it with this thing. I"},{"speaker":"Annemie Tonken","startTime":314.19,"endTime":316.92,"body":"had some kind of I don't know"},{"speaker":"Annemie Tonken","startTime":314.19,"endTime":316.92,"body":"what was going on with the"},{"speaker":"Annemie Tonken","startTime":316.92,"endTime":319.95,"body":"photos that I was taking when I"},{"speaker":"Annemie Tonken","startTime":316.92,"endTime":319.95,"body":"was there. I have several"},{"speaker":"Annemie Tonken","startTime":319.95,"endTime":323.34,"body":"selfies that were super blurry."},{"speaker":"Annemie Tonken","startTime":319.95,"endTime":323.34,"body":"So it may have been, I know,"},{"speaker":"Annemie Tonken","startTime":323.37,"endTime":329.85,"body":"it's like I get nervous. Oh, my"},{"speaker":"Annemie Tonken","startTime":323.37,"endTime":329.85,"body":"goodness. Well, good. Well, I am"},{"speaker":"Annemie Tonken","startTime":329.85,"endTime":335.19,"body":"excited to dive in on what we're"},{"speaker":"Annemie Tonken","startTime":329.85,"endTime":335.19,"body":"talking about today. You have so"},{"speaker":"Annemie Tonken","startTime":335.19,"endTime":339.45,"body":"much experience in this industry"},{"speaker":"Annemie Tonken","startTime":335.19,"endTime":339.45,"body":"from multiple perspectives. And"},{"speaker":"Annemie Tonken","startTime":339.45,"endTime":342.3,"body":"I love what you bring to the"},{"speaker":"Annemie Tonken","startTime":339.45,"endTime":342.3,"body":"conversation and the"},{"speaker":"Annemie Tonken","startTime":342.3,"endTime":346.89,"body":"conversations that you and I"},{"speaker":"Annemie Tonken","startTime":342.3,"endTime":346.89,"body":"have had about kind of the the"},{"speaker":"Annemie Tonken","startTime":346.92,"endTime":351.24,"body":"differences in each"},{"speaker":"Annemie Tonken","startTime":346.92,"endTime":351.24,"body":"photographers journey and the"},{"speaker":"Annemie Tonken","startTime":352.08,"endTime":356.31,"body":"sort of the common threads with"},{"speaker":"Annemie Tonken","startTime":352.08,"endTime":356.31,"body":"those photographers who are able"},{"speaker":"Annemie Tonken","startTime":356.31,"endTime":360.93,"body":"to make it long term. And I feel"},{"speaker":"Annemie Tonken","startTime":356.31,"endTime":360.93,"body":"like we've got a ton of stuff to"},{"speaker":"Annemie Tonken","startTime":360.93,"endTime":364.2,"body":"cover today. So before we dive"},{"speaker":"Annemie Tonken","startTime":360.93,"endTime":364.2,"body":"in, why don't you just go ahead"},{"speaker":"Annemie Tonken","startTime":364.2,"endTime":368.13,"body":"and give everybody sort of the"},{"speaker":"Annemie Tonken","startTime":364.2,"endTime":368.13,"body":"the overview of who you are and"},{"speaker":"Annemie Tonken","startTime":368.13,"endTime":369.96,"body":"how you came to be in the"},{"speaker":"Annemie Tonken","startTime":368.13,"endTime":369.96,"body":"position that you're in."},{"speaker":"Noella Andres","startTime":370.259,"endTime":374.009,"body":"So my name is"},{"speaker":"Noella Andres","startTime":370.259,"endTime":374.009,"body":"Noah. And first I'm a mom, which"},{"speaker":"Noella Andres","startTime":374.009,"endTime":376.829,"body":"I think is important to support"},{"speaker":"Noella Andres","startTime":374.009,"endTime":376.829,"body":"a part of my story and why I"},{"speaker":"Noella Andres","startTime":376.829,"endTime":380.669,"body":"kind of do what I do. I have two"},{"speaker":"Noella Andres","startTime":376.829,"endTime":380.669,"body":"teenagers I live in the Canadian"},{"speaker":"Noella Andres","startTime":380.669,"endTime":385.409,"body":"Prairies I self identify as a"},{"speaker":"Noella Andres","startTime":380.669,"endTime":385.409,"body":"farmer slash homesteader which"},{"speaker":"Noella Andres","startTime":385.889,"endTime":389.039,"body":"people are always surprised to"},{"speaker":"Noella Andres","startTime":385.889,"endTime":389.039,"body":"find out I have 17 chickens. And"},{"speaker":"Noella Andres","startTime":389.039,"endTime":391.439,"body":"they all have names. I know what"},{"speaker":"Noella Andres","startTime":389.039,"endTime":391.439,"body":"they're all I know every single"},{"speaker":"Noella Andres","startTime":391.439,"endTime":395.249,"body":"one of their names. I spend all"},{"speaker":"Noella Andres","startTime":391.439,"endTime":395.249,"body":"my summer in the garden all my"},{"speaker":"Noella Andres","startTime":395.249,"endTime":398.339,"body":"fall is spent making tomato"},{"speaker":"Noella Andres","startTime":395.249,"endTime":398.339,"body":"sauce. I'm Italian. So that's"},{"speaker":"Noella Andres","startTime":398.339,"endTime":401.759,"body":"like the thing that yeah, serial"},{"speaker":"Noella Andres","startTime":398.339,"endTime":401.759,"body":"entrepreneur, which I know a lot"},{"speaker":"Noella Andres","startTime":401.759,"endTime":405.869,"body":"of people say but I'm like, it's"},{"speaker":"Noella Andres","startTime":401.759,"endTime":405.869,"body":"to my core. I actually something"},{"speaker":"Noella Andres","startTime":405.869,"endTime":408.539,"body":"you may not know and I don't"},{"speaker":"Noella Andres","startTime":405.869,"endTime":408.539,"body":"talk about very often is I owned"},{"speaker":"Noella Andres","startTime":408.539,"endTime":413.489,"body":"a gift shop and flower shop. I"},{"speaker":"Noella Andres","startTime":408.539,"endTime":413.489,"body":"didn't know very often, but I do"},{"speaker":"Noella Andres","startTime":413.489,"endTime":417.149,"body":"I owned a flower shop. I"},{"speaker":"Noella Andres","startTime":413.489,"endTime":417.149,"body":"recently sold it last year. So"},{"speaker":"Noella Andres","startTime":417.359,"endTime":419.759,"body":"I'm an Enneagram seven, which"},{"speaker":"Noella Andres","startTime":417.359,"endTime":419.759,"body":"kind of explains the serial"},{"speaker":"Noella Andres","startTime":419.759,"endTime":423.509,"body":"entrepreneurship. Yeah, I was a"},{"speaker":"Noella Andres","startTime":419.759,"endTime":423.509,"body":"wedding photographer. So I was a"},{"speaker":"Noella Andres","startTime":423.509,"endTime":426.779,"body":"wedding and boudoir"},{"speaker":"Noella Andres","startTime":423.509,"endTime":426.779,"body":"photographer. I closed my"},{"speaker":"Noella Andres","startTime":426.779,"endTime":430.409,"body":"business I say I retired from"},{"speaker":"Noella Andres","startTime":426.779,"endTime":430.409,"body":"full time shooting in about"},{"speaker":"Noella Andres","startTime":430.409,"endTime":435.629,"body":"2015 2016 ish at a time, you"},{"speaker":"Noella Andres","startTime":430.409,"endTime":435.629,"body":"know, still incredibly"},{"speaker":"Noella Andres","startTime":435.629,"endTime":440.699,"body":"passionate about the industry."},{"speaker":"Noella Andres","startTime":435.629,"endTime":440.699,"body":"But for and maybe you can, you"},{"speaker":"Noella Andres","startTime":440.699,"endTime":443.399,"body":"know understand this, but it I'm"},{"speaker":"Noella Andres","startTime":440.699,"endTime":443.399,"body":"sure a lot of other people will"},{"speaker":"Noella Andres","startTime":443.399,"endTime":447.419,"body":"resonate with this. As a mom"},{"speaker":"Noella Andres","startTime":443.399,"endTime":447.419,"body":"wedding photography was very"},{"speaker":"Noella Andres","startTime":447.419,"endTime":450.629,"body":"hard when especially once my"},{"speaker":"Noella Andres","startTime":447.419,"endTime":450.629,"body":"kids went to school. So what was"},{"speaker":"Noella Andres","startTime":450.629,"endTime":454.139,"body":"going on was, you know, I was"},{"speaker":"Noella Andres","startTime":450.629,"endTime":454.139,"body":"shooting evenings and weekends"},{"speaker":"Noella Andres","startTime":454.139,"endTime":457.409,"body":"during the consultations, which"},{"speaker":"Noella Andres","startTime":454.139,"endTime":457.409,"body":"back then everything was in"},{"speaker":"Noella Andres","startTime":457.409,"endTime":461.489,"body":"person, there was no and my kids"},{"speaker":"Noella Andres","startTime":457.409,"endTime":461.489,"body":"were my kids were walking in the"},{"speaker":"Noella Andres","startTime":461.489,"endTime":464.249,"body":"doors I was walking out it"},{"speaker":"Noella Andres","startTime":461.489,"endTime":464.249,"body":"wasn't sustainable for me at"},{"speaker":"Noella Andres","startTime":464.249,"endTime":467.729,"body":"that time, still passionate"},{"speaker":"Noella Andres","startTime":464.249,"endTime":467.729,"body":"about the industry, I pivoted"},{"speaker":"Noella Andres","startTime":467.729,"endTime":470.489,"body":"and I started helping"},{"speaker":"Noella Andres","startTime":467.729,"endTime":470.489,"body":"photographers in the backend of"},{"speaker":"Noella Andres","startTime":470.489,"endTime":473.249,"body":"their business. So I started"},{"speaker":"Noella Andres","startTime":470.489,"endTime":473.249,"body":"doing things like blogging and"},{"speaker":"Noella Andres","startTime":473.609,"endTime":477.749,"body":"invoicing and social media that"},{"speaker":"Noella Andres","startTime":473.609,"endTime":477.749,"body":"turned into a full blown agency."},{"speaker":"Noella Andres","startTime":478.199,"endTime":481.619,"body":"We helped dozens and dozens of"},{"speaker":"Noella Andres","startTime":478.199,"endTime":481.619,"body":"photographers. So I got a really"},{"speaker":"Noella Andres","startTime":481.619,"endTime":485.159,"body":"unique perspective of behind the"},{"speaker":"Noella Andres","startTime":481.619,"endTime":485.159,"body":"scenes. And yeah, photographers"},{"speaker":"Noella Andres","startTime":485.159,"endTime":490.079,"body":"were struggling with the most"},{"speaker":"Noella Andres","startTime":485.159,"endTime":490.079,"body":"pivoted into coaching, still do"},{"speaker":"Noella Andres","startTime":490.109,"endTime":493.679,"body":"coaching and consulting and"},{"speaker":"Noella Andres","startTime":490.109,"endTime":493.679,"body":"strategy for photographers. That"},{"speaker":"Noella Andres","startTime":493.679,"endTime":496.529,"body":"is something that I think I'll"},{"speaker":"Noella Andres","startTime":493.679,"endTime":496.529,"body":"always do. I'm so passionate"},{"speaker":"Noella Andres","startTime":496.529,"endTime":499.439,"body":"about that. In November, this"},{"speaker":"Noella Andres","startTime":496.529,"endTime":499.439,"body":"feels like I'm rushing through"},{"speaker":"Noella Andres","startTime":499.439,"endTime":502.469,"body":"my entire career. But in"},{"speaker":"Noella Andres","startTime":499.439,"endTime":502.469,"body":"November, I joined imagine,"},{"speaker":"Noella Andres","startTime":503.189,"endTime":507.119,"body":"which is an AI calling and"},{"speaker":"Noella Andres","startTime":503.189,"endTime":507.119,"body":"editing software, I joined as"},{"speaker":"Noella Andres","startTime":507.119,"endTime":510.539,"body":"the partnership manager and have"},{"speaker":"Noella Andres","startTime":507.119,"endTime":510.539,"body":"been in a blissful love"},{"speaker":"Noella Andres","startTime":510.539,"endTime":511.679,"body":"relationship ever since."},{"speaker":"Annemie Tonken","startTime":512.19,"endTime":517.08,"body":"That's amazing."},{"speaker":"Annemie Tonken","startTime":512.19,"endTime":517.08,"body":"kind of wrapped up. Yeah, well,"},{"speaker":"Annemie Tonken","startTime":517.08,"endTime":520.38,"body":"and I say that I've said this"},{"speaker":"Annemie Tonken","startTime":517.08,"endTime":520.38,"body":"before on the show, I say it in"},{"speaker":"Annemie Tonken","startTime":520.41,"endTime":524.28,"body":"conversations all the time with"},{"speaker":"Annemie Tonken","startTime":520.41,"endTime":524.28,"body":"people about how because"},{"speaker":"Annemie Tonken","startTime":524.34,"endTime":529.5,"body":"although our pads have not very"},{"speaker":"Annemie Tonken","startTime":524.34,"endTime":529.5,"body":"much in common in terms of like"},{"speaker":"Annemie Tonken","startTime":529.5,"endTime":533.43,"body":"how we got to where we are, what"},{"speaker":"Annemie Tonken","startTime":529.5,"endTime":533.43,"body":"they do have in common is the"},{"speaker":"Annemie Tonken","startTime":533.43,"endTime":536.37,"body":"fact that it was like I'm over"},{"speaker":"Annemie Tonken","startTime":533.43,"endTime":536.37,"body":"here. Now I'm over here. And now"},{"speaker":"Annemie Tonken","startTime":536.37,"endTime":540.27,"body":"I'm doing this thing. And I"},{"speaker":"Annemie Tonken","startTime":536.37,"endTime":540.27,"body":"certainly felt as I was sort of"},{"speaker":"Annemie Tonken","startTime":540.27,"endTime":544.29,"body":"moving through my career"},{"speaker":"Annemie Tonken","startTime":540.27,"endTime":544.29,"body":"trajectory over time, that every"},{"speaker":"Annemie Tonken","startTime":544.29,"endTime":547.89,"body":"time that I made a switch that"},{"speaker":"Annemie Tonken","startTime":544.29,"endTime":547.89,"body":"felt huge. And then you know,"},{"speaker":"Annemie Tonken","startTime":547.89,"endTime":550.89,"body":"all my friends and family were"},{"speaker":"Annemie Tonken","startTime":547.89,"endTime":550.89,"body":"like, how's this such and such"},{"speaker":"Annemie Tonken","startTime":550.89,"endTime":553.05,"body":"going? And I was like, actually,"},{"speaker":"Annemie Tonken","startTime":550.89,"endTime":553.05,"body":"I'm doing this totally different"},{"speaker":"Annemie Tonken","startTime":553.05,"endTime":557.43,"body":"thing now. And I always felt"},{"speaker":"Annemie Tonken","startTime":553.05,"endTime":557.43,"body":"this sense of I don't know, I"},{"speaker":"Annemie Tonken","startTime":557.43,"endTime":560.52,"body":"don't want to call it shame. But"},{"speaker":"Annemie Tonken","startTime":557.43,"endTime":560.52,"body":"almost like I had to make"},{"speaker":"Annemie Tonken","startTime":560.52,"endTime":564.63,"body":"excuses for the fact that I was"},{"speaker":"Annemie Tonken","startTime":560.52,"endTime":564.63,"body":"changing direction, whatever."},{"speaker":"Annemie Tonken","startTime":565.2,"endTime":570.69,"body":"But when I turn around now and"},{"speaker":"Annemie Tonken","startTime":565.2,"endTime":570.69,"body":"look in hindsight at those"},{"speaker":"Annemie Tonken","startTime":570.93,"endTime":576.21,"body":"various forks in the path, it"},{"speaker":"Annemie Tonken","startTime":570.93,"endTime":576.21,"body":"makes sense. Like I can draw a"},{"speaker":"Annemie Tonken","startTime":576.21,"endTime":579.21,"body":"line and say these are the"},{"speaker":"Annemie Tonken","startTime":576.21,"endTime":579.21,"body":"things that I'm good at that"},{"speaker":"Annemie Tonken","startTime":579.24,"endTime":581.94,"body":"are, you know, overlap with my"},{"speaker":"Annemie Tonken","startTime":579.24,"endTime":581.94,"body":"interests and all this other"},{"speaker":"Annemie Tonken","startTime":581.94,"endTime":586.83,"body":"stuff. And so, you know, I do"},{"speaker":"Annemie Tonken","startTime":581.94,"endTime":586.83,"body":"feel like in retrospect as you"},{"speaker":"Annemie Tonken","startTime":586.83,"endTime":590.46,"body":"sort of walk through that"},{"speaker":"Annemie Tonken","startTime":586.83,"endTime":590.46,"body":"journey, that makes perfect"},{"speaker":"Annemie Tonken","startTime":590.46,"endTime":594.15,"body":"sense to me. It makes sense with"},{"speaker":"Annemie Tonken","startTime":590.46,"endTime":594.15,"body":"both just sort of in general but"},{"speaker":"Annemie Tonken","startTime":594.15,"endTime":598.23,"body":"then knowing you I feel like it"},{"speaker":"Annemie Tonken","startTime":594.15,"endTime":598.23,"body":"more than anything you have been"},{"speaker":"Annemie Tonken","startTime":598.23,"endTime":601.29,"body":"following a path that has served"},{"speaker":"Annemie Tonken","startTime":598.23,"endTime":601.29,"body":"The things that were important"},{"speaker":"Annemie Tonken","startTime":601.29,"endTime":602.76,"body":"to you and your in your life."},{"speaker":"Noella Andres","startTime":602.91,"endTime":605.07,"body":"Yes. 100%. And"},{"speaker":"Noella Andres","startTime":602.91,"endTime":605.07,"body":"you know, and it's funny because"},{"speaker":"Noella Andres","startTime":605.07,"endTime":607.65,"body":"I felt the same thing like, this"},{"speaker":"Noella Andres","startTime":605.07,"endTime":607.65,"body":"is incredible. Like, all my"},{"speaker":"Noella Andres","startTime":607.65,"endTime":609.6,"body":"friends are like, Oh, you're"},{"speaker":"Noella Andres","startTime":607.65,"endTime":609.6,"body":"changing your career again? Oh,"},{"speaker":"Noella Andres","startTime":609.6,"endTime":613.26,"body":"like, right. My parents get it"},{"speaker":"Noella Andres","startTime":609.6,"endTime":613.26,"body":"together. Yeah, like love them,"},{"speaker":"Noella Andres","startTime":613.26,"endTime":616.56,"body":"but conservative Italian. So,"},{"speaker":"Noella Andres","startTime":613.26,"endTime":616.56,"body":"you know, and it wasn't it"},{"speaker":"Noella Andres","startTime":616.56,"endTime":619.14,"body":"wasn't until I actually I had"},{"speaker":"Noella Andres","startTime":616.56,"endTime":619.14,"body":"connected with a photographer"},{"speaker":"Noella Andres","startTime":619.14,"endTime":622.65,"body":"based out of Paris who literally"},{"speaker":"Noella Andres","startTime":619.14,"endTime":622.65,"body":"she was like, she's in her like"},{"speaker":"Noella Andres","startTime":622.68,"endTime":626.43,"body":"late 50s Incredible fashion"},{"speaker":"Noella Andres","startTime":622.68,"endTime":626.43,"body":"photographer, and she just was"},{"speaker":"Noella Andres","startTime":626.43,"endTime":629.85,"body":"like, No, I'm giving you"},{"speaker":"Noella Andres","startTime":626.43,"endTime":629.85,"body":"permission to pivot. Like, you"},{"speaker":"Noella Andres","startTime":629.85,"endTime":633.6,"body":"can pivot, as long as you know,"},{"speaker":"Noella Andres","startTime":629.85,"endTime":633.6,"body":"just like, follow what your"},{"speaker":"Noella Andres","startTime":633.6,"endTime":637.29,"body":"heart is telling you. And for"},{"speaker":"Noella Andres","startTime":633.6,"endTime":637.29,"body":"me, my heart has always been"},{"speaker":"Noella Andres","startTime":637.29,"endTime":640.65,"body":"incredibly passionate about"},{"speaker":"Noella Andres","startTime":637.29,"endTime":640.65,"body":"photographers, helping women"},{"speaker":"Noella Andres","startTime":640.65,"endTime":643.38,"body":"photographers, in particular,"},{"speaker":"Noella Andres","startTime":640.65,"endTime":643.38,"body":"not gender style typing, but"},{"speaker":"Noella Andres","startTime":643.38,"endTime":646.26,"body":"that's like something that's"},{"speaker":"Noella Andres","startTime":643.38,"endTime":646.26,"body":"super passionate for me. And"},{"speaker":"Noella Andres","startTime":646.26,"endTime":648.66,"body":"helping photographers have more"},{"speaker":"Noella Andres","startTime":646.26,"endTime":648.66,"body":"freedom in their life, which is"},{"speaker":"Noella Andres","startTime":648.66,"endTime":650.94,"body":"what I did as a marketing"},{"speaker":"Noella Andres","startTime":648.66,"endTime":650.94,"body":"agency, which is what I did as a"},{"speaker":"Noella Andres","startTime":650.94,"endTime":654.42,"body":"coach. And now as a partnership"},{"speaker":"Noella Andres","startTime":650.94,"endTime":654.42,"body":"manager with imagine it's just"},{"speaker":"Noella Andres","startTime":654.42,"endTime":657.84,"body":"about freedom and giving,"},{"speaker":"Noella Andres","startTime":654.42,"endTime":657.84,"body":"especially moms more time with"},{"speaker":"Noella Andres","startTime":657.84,"endTime":660.57,"body":"their loved ones, you know?"},{"speaker":"Noella Andres","startTime":657.84,"endTime":660.57,"body":"Yeah. So yeah, it's, it's always"},{"speaker":"Noella Andres","startTime":660.57,"endTime":662.76,"body":"always been on the same path."},{"speaker":"Noella Andres","startTime":660.57,"endTime":662.76,"body":"It's just kind of looked a"},{"speaker":"Noella Andres","startTime":662.76,"endTime":664.38,"body":"little different every time."},{"speaker":"Noella Andres","startTime":662.76,"endTime":664.38,"body":"Yeah."},{"speaker":"Annemie Tonken","startTime":664.68,"endTime":668.01,"body":"And the thing"},{"speaker":"Annemie Tonken","startTime":664.68,"endTime":668.01,"body":"is, and I, speaking of my son"},{"speaker":"Annemie Tonken","startTime":668.01,"endTime":670.77,"body":"who's graduating, he and I have"},{"speaker":"Annemie Tonken","startTime":668.01,"endTime":670.77,"body":"had a whole bunch of"},{"speaker":"Annemie Tonken","startTime":670.77,"endTime":673.83,"body":"conversations, as you know, now"},{"speaker":"Annemie Tonken","startTime":670.77,"endTime":673.83,"body":"he's gotten accepted in college,"},{"speaker":"Annemie Tonken","startTime":673.83,"endTime":676.98,"body":"so he's getting ready to move"},{"speaker":"Annemie Tonken","startTime":673.83,"endTime":676.98,"body":"out. And there's all this"},{"speaker":"Annemie Tonken","startTime":676.98,"endTime":681.0,"body":"pressure, you know, on kids at"},{"speaker":"Annemie Tonken","startTime":676.98,"endTime":681.0,"body":"this age to have some answer"},{"speaker":"Annemie Tonken","startTime":681.0,"endTime":684.48,"body":"when someone asks them what they"},{"speaker":"Annemie Tonken","startTime":681.0,"endTime":684.48,"body":"want to be. And I have said to"},{"speaker":"Annemie Tonken","startTime":684.48,"endTime":687.75,"body":"him over and over again, if"},{"speaker":"Annemie Tonken","startTime":684.48,"endTime":687.75,"body":"someone had told me, this is"},{"speaker":"Annemie Tonken","startTime":687.75,"endTime":691.08,"body":"what you're going to be doing,"},{"speaker":"Annemie Tonken","startTime":687.75,"endTime":691.08,"body":"when you're, you know, now,"},{"speaker":"Annemie Tonken","startTime":691.11,"endTime":693.21,"body":"because who knows what I'm going"},{"speaker":"Annemie Tonken","startTime":691.11,"endTime":693.21,"body":"to be doing 10 years from now."},{"speaker":"Annemie Tonken","startTime":693.21,"endTime":697.62,"body":"But if, if somebody had told me"},{"speaker":"Annemie Tonken","startTime":693.21,"endTime":697.62,"body":"that I would have assumed that"},{"speaker":"Annemie Tonken","startTime":697.62,"endTime":701.19,"body":"they like, had connected the"},{"speaker":"Annemie Tonken","startTime":697.62,"endTime":701.19,"body":"wrong name, like they had read"},{"speaker":"Annemie Tonken","startTime":701.19,"endTime":704.43,"body":"the spreadsheet wrong, or"},{"speaker":"Annemie Tonken","startTime":701.19,"endTime":704.43,"body":"something like, no, no, that"},{"speaker":"Annemie Tonken","startTime":704.43,"endTime":707.67,"body":"doesn't, that's not right. And"},{"speaker":"Annemie Tonken","startTime":704.43,"endTime":707.67,"body":"also, they wouldn't have been"},{"speaker":"Annemie Tonken","startTime":707.7,"endTime":711.0,"body":"able to tell me that when I was"},{"speaker":"Annemie Tonken","startTime":707.7,"endTime":711.0,"body":"graduating high school, because"},{"speaker":"Annemie Tonken","startTime":711.03,"endTime":714.42,"body":"half of what I do now, like"},{"speaker":"Annemie Tonken","startTime":711.03,"endTime":714.42,"body":"there was no word for podcasts,"},{"speaker":"Annemie Tonken","startTime":714.42,"endTime":718.74,"body":"like that wasn't a thing. So"},{"speaker":"Annemie Tonken","startTime":714.42,"endTime":718.74,"body":"keeping an open mind and sort of"},{"speaker":"Annemie Tonken","startTime":719.55,"endTime":724.47,"body":"being willing to pivot and"},{"speaker":"Annemie Tonken","startTime":719.55,"endTime":724.47,"body":"adjust and change, I think,"},{"speaker":"Annemie Tonken","startTime":724.5,"endTime":728.13,"body":"especially for those of us who"},{"speaker":"Annemie Tonken","startTime":724.5,"endTime":728.13,"body":"consider ourselves to be drawn"},{"speaker":"Annemie Tonken","startTime":728.13,"endTime":732.51,"body":"to the creative arts. Yes, it's"},{"speaker":"Annemie Tonken","startTime":728.13,"endTime":732.51,"body":"important because that burnout"},{"speaker":"Annemie Tonken","startTime":732.51,"endTime":735.75,"body":"is like a, it's a real thing. If"},{"speaker":"Annemie Tonken","startTime":732.51,"endTime":735.75,"body":"you sit"},{"speaker":"Noella Andres","startTime":736.05,"endTime":738.87,"body":"passionate about"},{"speaker":"Noella Andres","startTime":736.05,"endTime":738.87,"body":"you burnout, you do it. Yeah."},{"speaker":"Noella Andres","startTime":739.23,"endTime":740.19,"body":"Okay. But I"},{"speaker":"Annemie Tonken","startTime":740.19,"endTime":742.26,"body":"digress. Because"},{"speaker":"Annemie Tonken","startTime":740.19,"endTime":742.26,"body":"I really do want to dive into"},{"speaker":"Annemie Tonken","startTime":742.26,"endTime":745.8,"body":"what we were what we're planning"},{"speaker":"Annemie Tonken","startTime":742.26,"endTime":745.8,"body":"on talking about today, which is"},{"speaker":"Annemie Tonken","startTime":745.8,"endTime":751.86,"body":"the fact that this these sort of"},{"speaker":"Annemie Tonken","startTime":745.8,"endTime":751.86,"body":"many views on the photography"},{"speaker":"Annemie Tonken","startTime":751.89,"endTime":755.7,"body":"industry that you have had, over"},{"speaker":"Annemie Tonken","startTime":751.89,"endTime":755.7,"body":"the years have given you some"},{"speaker":"Annemie Tonken","startTime":755.7,"endTime":759.9,"body":"really important, I think,"},{"speaker":"Annemie Tonken","startTime":755.7,"endTime":759.9,"body":"insights into what works and"},{"speaker":"Annemie Tonken","startTime":759.9,"endTime":763.98,"body":"what those common threads are,"},{"speaker":"Annemie Tonken","startTime":759.9,"endTime":763.98,"body":"when it comes to successful long"},{"speaker":"Annemie Tonken","startTime":763.98,"endTime":767.64,"body":"term creative entrepreneurs. I'm"},{"speaker":"Annemie Tonken","startTime":763.98,"endTime":767.64,"body":"gonna I'm gonna change it from"},{"speaker":"Annemie Tonken","startTime":767.64,"endTime":770.16,"body":"photographers to creative"},{"speaker":"Annemie Tonken","startTime":767.64,"endTime":770.16,"body":"entrepreneurs, but it"},{"speaker":"Annemie Tonken","startTime":770.16,"endTime":771.96,"body":"understanding that they're in"},{"speaker":"Annemie Tonken","startTime":770.16,"endTime":771.96,"body":"there. Yeah."},{"speaker":"Noella Andres","startTime":772.5,"endTime":775.23,"body":"I mean, I could"},{"speaker":"Noella Andres","startTime":772.5,"endTime":775.23,"body":"get go on forever. But yeah,"},{"speaker":"Noella Andres","startTime":775.23,"endTime":778.89,"body":"there's a few pieces, from all"},{"speaker":"Noella Andres","startTime":775.23,"endTime":778.89,"body":"my experience working with"},{"speaker":"Noella Andres","startTime":778.89,"endTime":780.63,"body":"different photographers, you"},{"speaker":"Noella Andres","startTime":778.89,"endTime":780.63,"body":"know, especially within the"},{"speaker":"Noella Andres","startTime":780.63,"endTime":783.39,"body":"marketing agency, I saw a lot"},{"speaker":"Noella Andres","startTime":780.63,"endTime":783.39,"body":"when I ran the marketing, I'm"},{"speaker":"Noella Andres","startTime":783.39,"endTime":786.27,"body":"sure. And I think that there's"},{"speaker":"Noella Andres","startTime":783.39,"endTime":786.27,"body":"always a few different"},{"speaker":"Noella Andres","startTime":786.42,"endTime":789.63,"body":"bottlenecking areas that"},{"speaker":"Noella Andres","startTime":786.42,"endTime":789.63,"body":"photographers would come across,"},{"speaker":"Noella Andres","startTime":790.44,"endTime":793.32,"body":"they would get stuck on and not"},{"speaker":"Noella Andres","startTime":790.44,"endTime":793.32,"body":"just get stuck, but it would"},{"speaker":"Noella Andres","startTime":793.32,"endTime":795.15,"body":"prevent them from growing,"},{"speaker":"Noella Andres","startTime":793.32,"endTime":795.15,"body":"right?"},{"speaker":"Annemie Tonken","startTime":796.56,"endTime":802.11,"body":"Yeah, I know"},{"speaker":"Annemie Tonken","startTime":796.56,"endTime":802.11,"body":"that in the in the world,"},{"speaker":"Annemie Tonken","startTime":802.11,"endTime":805.11,"body":"there's that phrase, like, what"},{"speaker":"Annemie Tonken","startTime":802.11,"endTime":805.11,"body":"got you here won't get you"},{"speaker":"Annemie Tonken","startTime":805.11,"endTime":809.55,"body":"there. And when you say the word"},{"speaker":"Annemie Tonken","startTime":805.11,"endTime":809.55,"body":"bottleneck, I think about times"},{"speaker":"Annemie Tonken","startTime":809.55,"endTime":812.7,"body":"in my career, where I have felt"},{"speaker":"Annemie Tonken","startTime":809.55,"endTime":812.7,"body":"really bottlenecked. And"},{"speaker":"Annemie Tonken","startTime":812.73,"endTime":815.88,"body":"oftentimes it is finding that"},{"speaker":"Annemie Tonken","startTime":812.73,"endTime":815.88,"body":"sort of breakthrough thing where"},{"speaker":"Annemie Tonken","startTime":815.88,"endTime":821.82,"body":"it's like, until I figure out"},{"speaker":"Annemie Tonken","startTime":815.88,"endTime":821.82,"body":"how to break through this piece,"},{"speaker":"Annemie Tonken","startTime":822.39,"endTime":826.62,"body":"I'm not going to be able to move"},{"speaker":"Annemie Tonken","startTime":822.39,"endTime":826.62,"body":"forward. And for me, I feel like"},{"speaker":"Annemie Tonken","startTime":826.83,"endTime":831.09,"body":"looking back on my photography"},{"speaker":"Annemie Tonken","startTime":826.83,"endTime":831.09,"body":"career in particular, the first"},{"speaker":"Annemie Tonken","startTime":831.12,"endTime":834.93,"body":"time that that came into play"},{"speaker":"Annemie Tonken","startTime":831.12,"endTime":834.93,"body":"was when I subscribed to my"},{"speaker":"Annemie Tonken","startTime":834.93,"endTime":839.85,"body":"first CRM and set that up, which"},{"speaker":"Annemie Tonken","startTime":834.93,"endTime":839.85,"body":"really, like opened the door"},{"speaker":"Annemie Tonken","startTime":839.97,"endTime":845.04,"body":"into the wild world of or the"},{"speaker":"Annemie Tonken","startTime":839.97,"endTime":845.04,"body":"wide world of systems. Would"},{"speaker":"Noella Andres","startTime":845.04,"endTime":847.71,"body":"you say that?"},{"speaker":"Noella Andres","startTime":845.04,"endTime":847.71,"body":"Yes, that is like number one."},{"speaker":"Noella Andres","startTime":847.77,"endTime":853.08,"body":"Okay, that I was planning on"},{"speaker":"Noella Andres","startTime":847.77,"endTime":853.08,"body":"saying, so, you know, and I can"},{"speaker":"Noella Andres","startTime":853.08,"endTime":857.1,"body":"say this from because I was"},{"speaker":"Noella Andres","startTime":853.08,"endTime":857.1,"body":"often the person that people"},{"speaker":"Noella Andres","startTime":857.13,"endTime":860.76,"body":"outsourced tasks to, right, like"},{"speaker":"Noella Andres","startTime":857.13,"endTime":860.76,"body":"I was one that was given a to do"},{"speaker":"Noella Andres","startTime":860.76,"endTime":866.79,"body":"list. What a difference a system"},{"speaker":"Noella Andres","startTime":860.76,"endTime":866.79,"body":"could be, like. So I I'm super"},{"speaker":"Noella Andres","startTime":866.79,"endTime":870.12,"body":"passionate about Systemising,"},{"speaker":"Noella Andres","startTime":866.79,"endTime":870.12,"body":"everything, like even like"},{"speaker":"Noella Andres","startTime":870.12,"endTime":873.6,"body":"everything, even if it's a three"},{"speaker":"Noella Andres","startTime":870.12,"endTime":873.6,"body":"step process. And you mentioned"},{"speaker":"Noella Andres","startTime":873.63,"endTime":875.91,"body":"we were talking earlier, and you"},{"speaker":"Noella Andres","startTime":873.63,"endTime":875.91,"body":"mentioned air table, and I'm"},{"speaker":"Noella Andres","startTime":875.91,"endTime":880.86,"body":"like yes, give me your table."},{"speaker":"Noella Andres","startTime":875.91,"endTime":880.86,"body":"Let's just use the project"},{"speaker":"Noella Andres","startTime":880.86,"endTime":883.38,"body":"management tool. So that's like"},{"speaker":"Noella Andres","startTime":880.86,"endTime":883.38,"body":"number one, like project"},{"speaker":"Noella Andres","startTime":883.38,"endTime":887.43,"body":"management tools to help you"},{"speaker":"Noella Andres","startTime":883.38,"endTime":887.43,"body":"systemize or just documenting"},{"speaker":"Noella Andres","startTime":887.46,"endTime":890.37,"body":"every single thing that you do"},{"speaker":"Noella Andres","startTime":887.46,"endTime":890.37,"body":"in your business, not just"},{"speaker":"Noella Andres","startTime":890.37,"endTime":893.1,"body":"documenting it but knowing what"},{"speaker":"Noella Andres","startTime":890.37,"endTime":893.1,"body":"it is so that as you're like"},{"speaker":"Noella Andres","startTime":893.1,"endTime":895.14,"body":"you're sitting down at your desk"},{"speaker":"Noella Andres","startTime":893.1,"endTime":895.14,"body":"and you're like, Hey, I got to"},{"speaker":"Noella Andres","startTime":895.14,"endTime":899.37,"body":"do this. You have you're not it"},{"speaker":"Noella Andres","startTime":895.14,"endTime":899.37,"body":"prevents you from spiraling"},{"speaker":"Noella Andres","startTime":899.43,"endTime":903.84,"body":"Yeah. which I think a lot of us"},{"speaker":"Noella Andres","startTime":899.43,"endTime":903.84,"body":"do when we sit at our desk if"},{"speaker":"Noella Andres","startTime":903.84,"endTime":907.53,"body":"there is a lack of systems,"},{"speaker":"Noella Andres","startTime":903.84,"endTime":907.53,"body":"right? So And to go along with"},{"speaker":"Noella Andres","startTime":907.53,"endTime":911.31,"body":"systems, and I don't want to"},{"speaker":"Noella Andres","startTime":907.53,"endTime":911.31,"body":"skip ahead, but like the tools,"},{"speaker":"Noella Andres","startTime":911.31,"endTime":914.25,"body":"like you said, like air table"},{"speaker":"Noella Andres","startTime":911.31,"endTime":914.25,"body":"CRM, things like that, figuring"},{"speaker":"Noella Andres","startTime":914.25,"endTime":916.95,"body":"out the tools that you're going"},{"speaker":"Noella Andres","startTime":914.25,"endTime":916.95,"body":"to use to create those systems."},{"speaker":"Noella Andres","startTime":916.95,"endTime":919.8,"body":"But, you know, I've been"},{"speaker":"Noella Andres","startTime":916.95,"endTime":919.8,"body":"outsourced so many times where"},{"speaker":"Noella Andres","startTime":919.8,"endTime":922.2,"body":"they're like, Hey, can you just"},{"speaker":"Noella Andres","startTime":919.8,"endTime":922.2,"body":"help me with social media? And"},{"speaker":"Noella Andres","startTime":922.2,"endTime":925.41,"body":"I'm like, okay, great. Like,"},{"speaker":"Noella Andres","startTime":922.2,"endTime":925.41,"body":"where is your links? Were like,"},{"speaker":"Noella Andres","startTime":925.41,"endTime":927.84,"body":"where's your drive for richer?"},{"speaker":"Noella Andres","startTime":925.41,"endTime":927.84,"body":"And where do I find your images?"},{"speaker":"Noella Andres","startTime":927.84,"endTime":930.66,"body":"Where's passwords? You know,"},{"speaker":"Noella Andres","startTime":927.84,"endTime":930.66,"body":"just, there's just nothing."},{"speaker":"Noella Andres","startTime":930.66,"endTime":934.62,"body":"There's no systems often. And I"},{"speaker":"Noella Andres","startTime":930.66,"endTime":934.62,"body":"think when you work for"},{"speaker":"Noella Andres","startTime":934.62,"endTime":938.28,"body":"yourself, you don't think you"},{"speaker":"Noella Andres","startTime":934.62,"endTime":938.28,"body":"need systems? You know, you're"},{"speaker":"Noella Andres","startTime":938.28,"endTime":941.76,"body":"like, I'll just do it. Like,"},{"speaker":"Noella Andres","startTime":938.28,"endTime":941.76,"body":"yeah, I need to document it."},{"speaker":"Noella Andres","startTime":941.85,"endTime":942.21,"body":"Well,"},{"speaker":"Annemie Tonken","startTime":942.21,"endTime":946.05,"body":"and this system,"},{"speaker":"Annemie Tonken","startTime":942.21,"endTime":946.05,"body":"lives in the soft gray part in"},{"speaker":"Annemie Tonken","startTime":946.05,"endTime":953.31,"body":"between your ears like, exactly,"},{"speaker":"Annemie Tonken","startTime":946.05,"endTime":953.31,"body":"which is fine. For a short time,"},{"speaker":"Annemie Tonken","startTime":953.61,"endTime":956.82,"body":"where you can hold all of that"},{"speaker":"Annemie Tonken","startTime":953.61,"endTime":956.82,"body":"and you don't have enough going"},{"speaker":"Annemie Tonken","startTime":956.82,"endTime":961.08,"body":"on, or you don't have so much"},{"speaker":"Annemie Tonken","startTime":956.82,"endTime":961.08,"body":"going on that you start to drop"},{"speaker":"Annemie Tonken","startTime":961.26,"endTime":965.4,"body":"those pieces. But that part"},{"speaker":"Annemie Tonken","startTime":961.26,"endTime":965.4,"body":"sneaks up really quickly, in my"},{"speaker":"Annemie Tonken","startTime":965.4,"endTime":966.12,"body":"experience."},{"speaker":"Noella Andres","startTime":966.18,"endTime":969.21,"body":"100% like the"},{"speaker":"Noella Andres","startTime":966.18,"endTime":969.21,"body":"second you get any kind of busy,"},{"speaker":"Noella Andres","startTime":969.24,"endTime":972.33,"body":"you know, so yeah, that's kind"},{"speaker":"Noella Andres","startTime":969.24,"endTime":972.33,"body":"of like first and most"},{"speaker":"Noella Andres","startTime":972.33,"endTime":975.78,"body":"important, in my mind is any"},{"speaker":"Noella Andres","startTime":972.33,"endTime":975.78,"body":"repetitive tasks that you're"},{"speaker":"Noella Andres","startTime":975.78,"endTime":979.8,"body":"doing in your business, document"},{"speaker":"Noella Andres","startTime":975.78,"endTime":979.8,"body":"it? Yeah, I recently found out"},{"speaker":"Noella Andres","startTime":979.8,"endTime":982.65,"body":"and I feel like I was living"},{"speaker":"Noella Andres","startTime":979.8,"endTime":982.65,"body":"under a rock. But there's a"},{"speaker":"Noella Andres","startTime":982.65,"endTime":985.41,"body":"program called scribe, which"},{"speaker":"Noella Andres","startTime":982.65,"endTime":985.41,"body":"someone just introduced me to I"},{"speaker":"Noella Andres","startTime":985.41,"endTime":986.67,"body":"don't know if you've heard about"},{"speaker":"Noella Andres","startTime":985.41,"endTime":986.67,"body":"it, but"},{"speaker":"Annemie Tonken","startTime":986.85,"endTime":988.53,"body":"I've heard about"},{"speaker":"Annemie Tonken","startTime":986.85,"endTime":988.53,"body":"it, but you're gonna have to"},{"speaker":"Annemie Tonken","startTime":988.53,"endTime":990.24,"body":"remind me what it does it"},{"speaker":"Noella Andres","startTime":990.24,"endTime":992.52,"body":"basically so you"},{"speaker":"Noella Andres","startTime":990.24,"endTime":992.52,"body":"take your repetitive tasks, and"},{"speaker":"Noella Andres","startTime":992.52,"endTime":998.37,"body":"you basically hit like record."},{"speaker":"Noella Andres","startTime":992.52,"endTime":998.37,"body":"And it step by step outlines the"},{"speaker":"Noella Andres","startTime":998.37,"endTime":1000.38,"body":"things that you're doing with"},{"speaker":"Noella Andres","startTime":998.37,"endTime":1000.38,"body":"your mouse. So like, if you're"},{"speaker":"Noella Andres","startTime":1000.38,"endTime":1004.13,"body":"checking your email or your like"},{"speaker":"Noella Andres","startTime":1000.38,"endTime":1004.13,"body":"updating your website, it will"},{"speaker":"Noella Andres","startTime":1004.13,"endTime":1007.16,"body":"record the steps and it writes"},{"speaker":"Noella Andres","startTime":1004.13,"endTime":1007.16,"body":"it all out with screenshots."},{"speaker":"Annemie Tonken","startTime":1007.19,"endTime":1010.1,"body":"Oh, wow. Nice."},{"speaker":"Annemie Tonken","startTime":1007.19,"endTime":1010.1,"body":"So it's creating those like"},{"speaker":"Annemie Tonken","startTime":1010.1,"endTime":1013.34,"body":"standard operating procedures"},{"speaker":"Annemie Tonken","startTime":1010.1,"endTime":1013.34,"body":"for you. Nice love that."},{"speaker":"Noella Andres","startTime":1013.85,"endTime":1015.59,"body":"I know. So"},{"speaker":"Noella Andres","startTime":1013.85,"endTime":1015.59,"body":"anyways, I was like, mind blown"},{"speaker":"Noella Andres","startTime":1015.59,"endTime":1018.32,"body":"when I found that program out"},{"speaker":"Noella Andres","startTime":1015.59,"endTime":1018.32,"body":"ever to use it so many. Oh,"},{"speaker":"Annemie Tonken","startTime":1018.32,"endTime":1021.29,"body":"that's amazing."},{"speaker":"Annemie Tonken","startTime":1018.32,"endTime":1021.29,"body":"Yeah. So just the other day I"},{"speaker":"Annemie Tonken","startTime":1021.29,"endTime":1025.16,"body":"sat down, I do I have a virtual"},{"speaker":"Annemie Tonken","startTime":1021.29,"endTime":1025.16,"body":"assistant, this poor woman"},{"speaker":"Annemie Tonken","startTime":1025.19,"endTime":1029.0,"body":"watches so many videos of mine,"},{"speaker":"Annemie Tonken","startTime":1025.19,"endTime":1029.0,"body":"I'm sure because I make videos"},{"speaker":"Annemie Tonken","startTime":1029.0,"endTime":1033.53,"body":"constantly. And they're just"},{"speaker":"Annemie Tonken","startTime":1029.0,"endTime":1033.53,"body":"screen recording videos, and"},{"speaker":"Annemie Tonken","startTime":1033.53,"endTime":1037.01,"body":"I'll talk while I'm doing"},{"speaker":"Annemie Tonken","startTime":1033.53,"endTime":1037.01,"body":"something, and say, Okay, this"},{"speaker":"Annemie Tonken","startTime":1037.01,"endTime":1040.13,"body":"is the you know, we have this"},{"speaker":"Annemie Tonken","startTime":1037.01,"endTime":1040.13,"body":"project that I need help with,"},{"speaker":"Annemie Tonken","startTime":1040.49,"endTime":1043.64,"body":"here's the steps to do the"},{"speaker":"Annemie Tonken","startTime":1040.49,"endTime":1043.64,"body":"project. And I'll just walk"},{"speaker":"Annemie Tonken","startTime":1043.64,"endTime":1048.14,"body":"through the whole thing and talk"},{"speaker":"Annemie Tonken","startTime":1043.64,"endTime":1048.14,"body":"as I go. And then I send that to"},{"speaker":"Annemie Tonken","startTime":1048.14,"endTime":1051.71,"body":"her. And you know, she knows"},{"speaker":"Annemie Tonken","startTime":1048.14,"endTime":1051.71,"body":"what lengths there are to tack"},{"speaker":"Annemie Tonken","startTime":1051.71,"endTime":1056.81,"body":"it all together. And then she's"},{"speaker":"Annemie Tonken","startTime":1051.71,"endTime":1056.81,"body":"able to do it. But I do think"},{"speaker":"Annemie Tonken","startTime":1056.81,"endTime":1059.09,"body":"that in a small business"},{"speaker":"Annemie Tonken","startTime":1056.81,"endTime":1059.09,"body":"environment like this, you're"},{"speaker":"Annemie Tonken","startTime":1059.09,"endTime":1063.29,"body":"probably never going to get to"},{"speaker":"Annemie Tonken","startTime":1059.09,"endTime":1063.29,"body":"the point where you are. Like,"},{"speaker":"Annemie Tonken","startTime":1063.32,"endTime":1066.02,"body":"here, I have a marketing"},{"speaker":"Annemie Tonken","startTime":1063.32,"endTime":1066.02,"body":"department and I don't really"},{"speaker":"Annemie Tonken","startTime":1066.02,"endTime":1070.85,"body":"know what they do, they just do"},{"speaker":"Annemie Tonken","startTime":1066.02,"endTime":1070.85,"body":"their magic we are, it's almost"},{"speaker":"Annemie Tonken","startTime":1070.85,"endTime":1074.27,"body":"never going to grow beyond us"},{"speaker":"Annemie Tonken","startTime":1070.85,"endTime":1074.27,"body":"being sort of the head of all of"},{"speaker":"Annemie Tonken","startTime":1074.27,"endTime":1077.72,"body":"the parts of the business. But"},{"speaker":"Annemie Tonken","startTime":1074.27,"endTime":1077.72,"body":"that doesn't mean that you have"},{"speaker":"Annemie Tonken","startTime":1077.72,"endTime":1082.01,"body":"to do it over and over again."},{"speaker":"Annemie Tonken","startTime":1077.72,"endTime":1082.01,"body":"But you can't sort of offload it"},{"speaker":"Annemie Tonken","startTime":1082.01,"endTime":1085.16,"body":"until you know what it is that"},{"speaker":"Annemie Tonken","startTime":1082.01,"endTime":1085.16,"body":"you're doing. Right."},{"speaker":"Noella Andres","startTime":1085.52,"endTime":1088.01,"body":"100% Like there"},{"speaker":"Noella Andres","startTime":1085.52,"endTime":1088.01,"body":"were so many times when I had"},{"speaker":"Noella Andres","startTime":1088.01,"endTime":1091.19,"body":"that agency that where someone"},{"speaker":"Noella Andres","startTime":1088.01,"endTime":1091.19,"body":"would hire me, they know exactly"},{"speaker":"Noella Andres","startTime":1091.19,"endTime":1094.76,"body":"what they needed help with. But"},{"speaker":"Noella Andres","startTime":1091.19,"endTime":1094.76,"body":"then the onboarding process, we"},{"speaker":"Noella Andres","startTime":1094.76,"endTime":1096.89,"body":"would get stalled out. And then"},{"speaker":"Noella Andres","startTime":1094.76,"endTime":1096.89,"body":"they would get discouraged and"},{"speaker":"Noella Andres","startTime":1096.89,"endTime":1098.84,"body":"be like, nevermind, maybe I'm"},{"speaker":"Noella Andres","startTime":1096.89,"endTime":1098.84,"body":"not ready to do this. But if"},{"speaker":"Noella Andres","startTime":1099.29,"endTime":1101.96,"body":"they didn't have those systems"},{"speaker":"Noella Andres","startTime":1099.29,"endTime":1101.96,"body":"documented, and they didn't have"},{"speaker":"Noella Andres","startTime":1101.96,"endTime":1105.29,"body":"the bandwidth, you don't always"},{"speaker":"Noella Andres","startTime":1101.96,"endTime":1105.29,"body":"have the bandwidth to like spend"},{"speaker":"Noella Andres","startTime":1105.29,"endTime":1108.23,"body":"two weeks onboarding someone and"},{"speaker":"Noella Andres","startTime":1105.29,"endTime":1108.23,"body":"chat with you and how you like"},{"speaker":"Noella Andres","startTime":1108.23,"endTime":1111.2,"body":"things done. And that's why"},{"speaker":"Noella Andres","startTime":1108.23,"endTime":1111.2,"body":"like, I just think it's so"},{"speaker":"Noella Andres","startTime":1111.2,"endTime":1113.51,"body":"important to document as much as"},{"speaker":"Noella Andres","startTime":1111.2,"endTime":1113.51,"body":"you can, right from the very"},{"speaker":"Noella Andres","startTime":1113.51,"endTime":1115.34,"body":"beginning. Because, you know,"},{"speaker":"Noella Andres","startTime":1113.51,"endTime":1115.34,"body":"you don't know where your"},{"speaker":"Noella Andres","startTime":1115.34,"endTime":1118.22,"body":"business is going. And, you"},{"speaker":"Noella Andres","startTime":1115.34,"endTime":1118.22,"body":"know, the more that you can get"},{"speaker":"Noella Andres","startTime":1118.22,"endTime":1120.59,"body":"that out of the way. And that's"},{"speaker":"Noella Andres","startTime":1118.22,"endTime":1120.59,"body":"the other thing too, is you can"},{"speaker":"Noella Andres","startTime":1120.59,"endTime":1123.83,"body":"start outsourcing as a business"},{"speaker":"Noella Andres","startTime":1120.59,"endTime":1123.83,"body":"owner, but you're not gonna get"},{"speaker":"Noella Andres","startTime":1123.83,"endTime":1127.64,"body":"the results you want. Unless you"},{"speaker":"Noella Andres","startTime":1123.83,"endTime":1127.64,"body":"tell them how to get there."},{"speaker":"Noella Andres","startTime":1127.76,"endTime":1129.65,"body":"Right, you know, just saying,"},{"speaker":"Noella Andres","startTime":1127.76,"endTime":1129.65,"body":"Hey, can you plan my social"},{"speaker":"Noella Andres","startTime":1129.65,"endTime":1131.54,"body":"media for a month, you're not"},{"speaker":"Noella Andres","startTime":1129.65,"endTime":1131.54,"body":"going to end up what you want"},{"speaker":"Noella Andres","startTime":1131.54,"endTime":1134.36,"body":"with what you want? It's gonna"},{"speaker":"Noella Andres","startTime":1131.54,"endTime":1134.36,"body":"add a buffer. All right? You"},{"speaker":"Noella Andres","startTime":1134.36,"endTime":1137.93,"body":"have to Yeah, you have to have"},{"speaker":"Noella Andres","startTime":1134.36,"endTime":1137.93,"body":"all that in place. And along"},{"speaker":"Noella Andres","startTime":1137.93,"endTime":1140.15,"body":"with systems, I'm just gonna"},{"speaker":"Noella Andres","startTime":1137.93,"endTime":1140.15,"body":"like add in a little tidbit."},{"speaker":"Noella Andres","startTime":1140.15,"endTime":1143.24,"body":"Like use something like LastPass"},{"speaker":"Noella Andres","startTime":1140.15,"endTime":1143.24,"body":"for passwords, because there's"},{"speaker":"Noella Andres","startTime":1143.24,"endTime":1145.64,"body":"nothing worse than getting this"},{"speaker":"Noella Andres","startTime":1143.24,"endTime":1145.64,"body":"the text message. Hey, what's"},{"speaker":"Noella Andres","startTime":1145.64,"endTime":1150.05,"body":"the password for this? What's"},{"speaker":"Noella Andres","startTime":1145.64,"endTime":1150.05,"body":"the best document? Yeah,"},{"speaker":"Annemie Tonken","startTime":1150.17,"endTime":1152.87,"body":"I'm on the one"},{"speaker":"Annemie Tonken","startTime":1150.17,"endTime":1152.87,"body":"password side of things, but not"},{"speaker":"Annemie Tonken","startTime":1152.9,"endTime":1155.72,"body":"for any reason other than that"},{"speaker":"Annemie Tonken","startTime":1152.9,"endTime":1155.72,"body":"was the first one I thought of"},{"speaker":"Annemie Tonken","startTime":1155.75,"endTime":1160.1,"body":"or the that I came across. But"},{"speaker":"Annemie Tonken","startTime":1155.75,"endTime":1160.1,"body":"it blows my mind when I find"},{"speaker":"Annemie Tonken","startTime":1160.28,"endTime":1163.7,"body":"those people out there who are"},{"speaker":"Annemie Tonken","startTime":1160.28,"endTime":1163.7,"body":"not using a password manager. I"},{"speaker":"Annemie Tonken","startTime":1163.7,"endTime":1168.08,"body":"mean, for all the things that we"},{"speaker":"Annemie Tonken","startTime":1163.7,"endTime":1168.08,"body":"need passwords for and for how"},{"speaker":"Annemie Tonken","startTime":1168.35,"endTime":1171.59,"body":"disastrous it can be if you get"},{"speaker":"Annemie Tonken","startTime":1168.35,"endTime":1171.59,"body":"hacked and all your passwords"},{"speaker":"Annemie Tonken","startTime":1171.59,"endTime":1174.41,"body":"are the same which you don't"},{"speaker":"Annemie Tonken","startTime":1171.59,"endTime":1174.41,"body":"have any control over like"},{"speaker":"Annemie Tonken","startTime":1174.41,"endTime":1176.69,"body":"somebody else gets hacked and"},{"speaker":"Annemie Tonken","startTime":1174.41,"endTime":1176.69,"body":"then all of a sudden they have"},{"speaker":"Annemie Tonken","startTime":1176.69,"endTime":1178.58,"body":"access to all your stuff. So"},{"speaker":"Annemie Tonken","startTime":1176.69,"endTime":1178.58,"body":"yeah, literally"},{"speaker":"Noella Andres","startTime":1178.579,"endTime":1183.319,"body":"making my palms"},{"speaker":"Noella Andres","startTime":1178.579,"endTime":1183.319,"body":"sweat even like if you're"},{"speaker":"Noella Andres","startTime":1183.319,"endTime":1185.899,"body":"traveling like it would he"},{"speaker":"Noella Andres","startTime":1183.319,"endTime":1185.899,"body":"wouldn't like you. Okay, full"},{"speaker":"Noella Andres","startTime":1185.899,"endTime":1188.359,"body":"disclosure I did when we were at"},{"speaker":"Noella Andres","startTime":1185.899,"endTime":1188.359,"body":"reset conference. I did have to"},{"speaker":"Noella Andres","startTime":1188.359,"endTime":1191.179,"body":"call my husband and ask him to"},{"speaker":"Noella Andres","startTime":1188.359,"endTime":1191.179,"body":"pull a password off my computer."},{"speaker":"Noella Andres","startTime":1191.389,"endTime":1194.869,"body":"So I'm maybe like guilty this"},{"speaker":"Noella Andres","startTime":1191.389,"endTime":1194.869,"body":"but yeah, like, I don't get it."},{"speaker":"Noella Andres","startTime":1194.929,"endTime":1195.469,"body":"Yeah."},{"speaker":"Annemie Tonken","startTime":1197.0,"endTime":1201.17,"body":"Okay, so let's"},{"speaker":"Annemie Tonken","startTime":1197.0,"endTime":1201.17,"body":"say that you are A newer"},{"speaker":"Annemie Tonken","startTime":1201.17,"endTime":1204.65,"body":"photographer listening to this"},{"speaker":"Annemie Tonken","startTime":1201.17,"endTime":1204.65,"body":"and you're hearing, okay, I need"},{"speaker":"Annemie Tonken","startTime":1204.65,"endTime":1209.24,"body":"systems, I need, you know, to"},{"speaker":"Annemie Tonken","startTime":1204.65,"endTime":1209.24,"body":"start to document all of these"},{"speaker":"Annemie Tonken","startTime":1209.24,"endTime":1213.59,"body":"things, but their thought is"},{"speaker":"Annemie Tonken","startTime":1209.24,"endTime":1213.59,"body":"either or maybe some combination"},{"speaker":"Annemie Tonken","startTime":1213.59,"endTime":1217.16,"body":"of both. A, I don't even really"},{"speaker":"Annemie Tonken","startTime":1213.59,"endTime":1217.16,"body":"know what my systems are like, I"},{"speaker":"Annemie Tonken","startTime":1217.16,"endTime":1219.89,"body":"don't I figure, I'm still"},{"speaker":"Annemie Tonken","startTime":1217.16,"endTime":1219.89,"body":"figuring out how to manage all"},{"speaker":"Annemie Tonken","startTime":1219.89,"endTime":1223.19,"body":"these different things. So how"},{"speaker":"Annemie Tonken","startTime":1219.89,"endTime":1223.19,"body":"do I start to document that? Or"},{"speaker":"Annemie Tonken","startTime":1223.19,"endTime":1225.14,"body":"when do I start to document"},{"speaker":"Annemie Tonken","startTime":1223.19,"endTime":1225.14,"body":"that?"},{"speaker":"Noella Andres","startTime":1225.47,"endTime":1227.78,"body":"Personally, I"},{"speaker":"Noella Andres","startTime":1225.47,"endTime":1227.78,"body":"think the second you do"},{"speaker":"Noella Andres","startTime":1227.78,"endTime":1230.9,"body":"something more than like 10"},{"speaker":"Noella Andres","startTime":1227.78,"endTime":1230.9,"body":"times in your business, that's"},{"speaker":"Noella Andres","startTime":1230.9,"endTime":1233.78,"body":"when you start, like, you know,"},{"speaker":"Noella Andres","startTime":1230.9,"endTime":1233.78,"body":"because I think there's, there's"},{"speaker":"Noella Andres","startTime":1233.78,"endTime":1237.44,"body":"going to be a stage where you're"},{"speaker":"Noella Andres","startTime":1233.78,"endTime":1237.44,"body":"not sure you're testing things"},{"speaker":"Noella Andres","startTime":1237.44,"endTime":1240.86,"body":"out, you're trying to figure"},{"speaker":"Noella Andres","startTime":1237.44,"endTime":1240.86,"body":"things out. But I think yeah,"},{"speaker":"Noella Andres","startTime":1240.86,"endTime":1243.11,"body":"just like the repetitive but not"},{"speaker":"Noella Andres","startTime":1240.86,"endTime":1243.11,"body":"just like, I'm going to do it"},{"speaker":"Noella Andres","startTime":1243.11,"endTime":1248.21,"body":"once or twice, but like the tech"},{"speaker":"Noella Andres","startTime":1243.11,"endTime":1248.21,"body":"10 ish times. And thankfully, a"},{"speaker":"Noella Andres","startTime":1248.21,"endTime":1251.42,"body":"lot of the programs we use"},{"speaker":"Noella Andres","startTime":1248.21,"endTime":1251.42,"body":"nowadays are so incredibly user"},{"speaker":"Noella Andres","startTime":1251.42,"endTime":1254.51,"body":"friendly, that it's almost like,"},{"speaker":"Noella Andres","startTime":1251.42,"endTime":1254.51,"body":"well, do I really need to"},{"speaker":"Noella Andres","startTime":1254.51,"endTime":1257.96,"body":"document that like HoneyBook,"},{"speaker":"Noella Andres","startTime":1254.51,"endTime":1257.96,"body":"for example, they into their"},{"speaker":"Noella Andres","startTime":1257.96,"endTime":1260.54,"body":"next buttons are pretty like you"},{"speaker":"Noella Andres","startTime":1257.96,"endTime":1260.54,"body":"can figure it out, you know, you"},{"speaker":"Noella Andres","startTime":1260.54,"endTime":1264.62,"body":"hit in debt, and really need to"},{"speaker":"Noella Andres","startTime":1260.54,"endTime":1264.62,"body":"document it. But I still suggest"},{"speaker":"Noella Andres","startTime":1264.62,"endTime":1268.31,"body":"documenting, and yeah, you've"},{"speaker":"Noella Andres","startTime":1264.62,"endTime":1268.31,"body":"got your systems, that's the"},{"speaker":"Noella Andres","startTime":1268.31,"endTime":1269.15,"body":"place to start."},{"speaker":"Annemie Tonken","startTime":1269.63,"endTime":1273.17,"body":"The next step"},{"speaker":"Annemie Tonken","startTime":1269.63,"endTime":1273.17,"body":"after that is, once you're"},{"speaker":"Annemie Tonken","startTime":1273.2,"endTime":1276.41,"body":"struggling to manage the systems"},{"speaker":"Annemie Tonken","startTime":1273.2,"endTime":1276.41,"body":"all on your own, as long as"},{"speaker":"Annemie Tonken","startTime":1276.41,"endTime":1281.96,"body":"they're well documented, you can"},{"speaker":"Annemie Tonken","startTime":1276.41,"endTime":1281.96,"body":"outsource. Yeah. And I feel like"},{"speaker":"Annemie Tonken","startTime":1281.96,"endTime":1285.41,"body":"probably a lot of the people who"},{"speaker":"Annemie Tonken","startTime":1281.96,"endTime":1285.41,"body":"are listening to this podcast"},{"speaker":"Annemie Tonken","startTime":1285.44,"endTime":1290.3,"body":"are in that place, they are not"},{"speaker":"Annemie Tonken","startTime":1285.44,"endTime":1290.3,"body":"brand new, they're in that sort"},{"speaker":"Annemie Tonken","startTime":1290.3,"endTime":1292.67,"body":"of middle place where they've"},{"speaker":"Annemie Tonken","startTime":1290.3,"endTime":1292.67,"body":"started to outsource a couple of"},{"speaker":"Annemie Tonken","startTime":1292.67,"endTime":1296.57,"body":"things, they've started to learn"},{"speaker":"Annemie Tonken","startTime":1292.67,"endTime":1296.57,"body":"some of these tools. And"},{"speaker":"Annemie Tonken","startTime":1296.57,"endTime":1299.48,"body":"they're, you know, they're still"},{"speaker":"Annemie Tonken","startTime":1296.57,"endTime":1299.48,"body":"doing a lot of the stuff, but"},{"speaker":"Annemie Tonken","startTime":1299.48,"endTime":1303.35,"body":"they've got some help. What's"},{"speaker":"Annemie Tonken","startTime":1299.48,"endTime":1303.35,"body":"next in the, in sort of the"},{"speaker":"Annemie Tonken","startTime":1303.35,"endTime":1304.79,"body":"journey, you"},{"speaker":"Noella Andres","startTime":1304.79,"endTime":1306.92,"body":"know, what I"},{"speaker":"Noella Andres","startTime":1304.79,"endTime":1306.92,"body":"think it's important to note the"},{"speaker":"Noella Andres","startTime":1306.92,"endTime":1309.29,"body":"things again, that are"},{"speaker":"Noella Andres","startTime":1306.92,"endTime":1309.29,"body":"bottlenecking you the things"},{"speaker":"Noella Andres","startTime":1309.29,"endTime":1311.12,"body":"that are preventing you from"},{"speaker":"Noella Andres","startTime":1309.29,"endTime":1311.12,"body":"doing the things you should be"},{"speaker":"Noella Andres","startTime":1311.12,"endTime":1313.25,"body":"doing your business. So as a"},{"speaker":"Noella Andres","startTime":1311.12,"endTime":1313.25,"body":"business owner, you know,"},{"speaker":"Noella Andres","startTime":1313.25,"endTime":1317.06,"body":"there's a lot of like, over"},{"speaker":"Noella Andres","startTime":1313.25,"endTime":1317.06,"body":"arching, kind of like vision,"},{"speaker":"Noella Andres","startTime":1317.12,"endTime":1320.66,"body":"vision casting, you know,"},{"speaker":"Noella Andres","startTime":1317.12,"endTime":1320.66,"body":"working on the company that you"},{"speaker":"Noella Andres","startTime":1320.66,"endTime":1324.05,"body":"should be doing. And often you"},{"speaker":"Noella Andres","startTime":1320.66,"endTime":1324.05,"body":"can't do that, because you're"},{"speaker":"Noella Andres","startTime":1324.05,"endTime":1330.02,"body":"bottlenecked with the small,"},{"speaker":"Noella Andres","startTime":1324.05,"endTime":1330.02,"body":"repetitive, mundane tasks that"},{"speaker":"Noella Andres","startTime":1330.02,"endTime":1334.01,"body":"you're not necessarily 100%"},{"speaker":"Noella Andres","startTime":1330.02,"endTime":1334.01,"body":"needed to do, you know, as the"},{"speaker":"Noella Andres","startTime":1334.01,"endTime":1338.51,"body":"owner. So I think figuring out"},{"speaker":"Noella Andres","startTime":1334.01,"endTime":1338.51,"body":"making a list of the things that"},{"speaker":"Noella Andres","startTime":1338.51,"endTime":1340.88,"body":"you like, meet, maybe they just"},{"speaker":"Noella Andres","startTime":1338.51,"endTime":1340.88,"body":"maybe you wake up in the"},{"speaker":"Noella Andres","startTime":1340.88,"endTime":1343.1,"body":"morning, you're like, oh, I have"},{"speaker":"Noella Andres","startTime":1340.88,"endTime":1343.1,"body":"to plan social media, it's like"},{"speaker":"Noella Andres","startTime":1343.1,"endTime":1346.7,"body":"the things that you're dreading"},{"speaker":"Noella Andres","startTime":1343.1,"endTime":1346.7,"body":"doing. Make a list of those"},{"speaker":"Noella Andres","startTime":1346.7,"endTime":1350.3,"body":"things, you know, and I've,"},{"speaker":"Noella Andres","startTime":1346.7,"endTime":1350.3,"body":"there's kind of two ways that"},{"speaker":"Noella Andres","startTime":1350.3,"endTime":1353.51,"body":"you can go about outsourcing."},{"speaker":"Noella Andres","startTime":1350.3,"endTime":1353.51,"body":"One of them is finding people"},{"speaker":"Noella Andres","startTime":1353.81,"endTime":1356.51,"body":"that are really good at one or"},{"speaker":"Noella Andres","startTime":1353.81,"endTime":1356.51,"body":"two things. So you can find a"},{"speaker":"Noella Andres","startTime":1356.51,"endTime":1358.79,"body":"copywriter, you can find a"},{"speaker":"Noella Andres","startTime":1356.51,"endTime":1358.79,"body":"graphic designer, you can"},{"speaker":"Noella Andres","startTime":1358.79,"endTime":1364.58,"body":"invite, you know, add many type"},{"speaker":"Noella Andres","startTime":1358.79,"endTime":1364.58,"body":"VA. So there's that is one route"},{"speaker":"Noella Andres","startTime":1364.58,"endTime":1367.34,"body":"that you can go is identifying"},{"speaker":"Noella Andres","startTime":1364.58,"endTime":1367.34,"body":"the tasks that are bottleneck in"},{"speaker":"Noella Andres","startTime":1367.34,"endTime":1369.83,"body":"you, and then finding people"},{"speaker":"Noella Andres","startTime":1367.34,"endTime":1369.83,"body":"that are specialized in helping"},{"speaker":"Noella Andres","startTime":1369.83,"endTime":1373.49,"body":"you in those areas. The other"},{"speaker":"Noella Andres","startTime":1369.83,"endTime":1373.49,"body":"thing, the other way you can do"},{"speaker":"Noella Andres","startTime":1373.49,"endTime":1376.7,"body":"it is just find someone and"},{"speaker":"Noella Andres","startTime":1373.49,"endTime":1376.7,"body":"train them on every aspect of"},{"speaker":"Noella Andres","startTime":1376.7,"endTime":1379.91,"body":"your business. You know, and I"},{"speaker":"Noella Andres","startTime":1376.7,"endTime":1379.91,"body":"know you have someone who's"},{"speaker":"Noella Andres","startTime":1379.91,"endTime":1383.72,"body":"incredible, and that's kind of"},{"speaker":"Noella Andres","startTime":1379.91,"endTime":1383.72,"body":"that is kind of what I did a lot"},{"speaker":"Noella Andres","startTime":1383.72,"endTime":1387.02,"body":"in my marketing agency was we"},{"speaker":"Noella Andres","startTime":1383.72,"endTime":1387.02,"body":"would have, we would assign one"},{"speaker":"Noella Andres","startTime":1387.02,"endTime":1389.75,"body":"of my team members to a"},{"speaker":"Noella Andres","startTime":1387.02,"endTime":1389.75,"body":"photographer, and they just"},{"speaker":"Noella Andres","startTime":1389.75,"endTime":1392.9,"body":"like, knew that business in and"},{"speaker":"Noella Andres","startTime":1389.75,"endTime":1392.9,"body":"out. And so that's kind of two"},{"speaker":"Noella Andres","startTime":1392.9,"endTime":1395.72,"body":"ways you can go about"},{"speaker":"Noella Andres","startTime":1392.9,"endTime":1395.72,"body":"outsourcing. i What do you"},{"speaker":"Noella Andres","startTime":1395.72,"endTime":1397.61,"body":"think? How do you think most"},{"speaker":"Noella Andres","startTime":1395.72,"endTime":1397.61,"body":"people start when they"},{"speaker":"Noella Andres","startTime":1397.61,"endTime":1401.42,"body":"outsource? Do you think that"},{"speaker":"Noella Andres","startTime":1397.61,"endTime":1401.42,"body":"they hire like a general person?"},{"speaker":"Noella Andres","startTime":1401.42,"endTime":1404.3,"body":"Or do they hire kind of dig into"},{"speaker":"Noella Andres","startTime":1401.42,"endTime":1404.3,"body":"like, the more specialty like,"},{"speaker":"Noella Andres","startTime":1404.3,"endTime":1406.07,"body":"I'm always curious what other"},{"speaker":"Noella Andres","startTime":1404.3,"endTime":1406.07,"body":"people think"},{"speaker":"Annemie Tonken","startTime":1406.309,"endTime":1409.699,"body":"I'm gonna say"},{"speaker":"Annemie Tonken","startTime":1406.309,"endTime":1409.699,"body":"past, I think that a lot of"},{"speaker":"Annemie Tonken","startTime":1409.699,"endTime":1413.089,"body":"photographers very quickly"},{"speaker":"Annemie Tonken","startTime":1409.699,"endTime":1413.089,"body":"offload their bookkeeping, and"},{"speaker":"Annemie Tonken","startTime":1413.479,"endTime":1415.909,"body":"you know that stuff, because in"},{"speaker":"Annemie Tonken","startTime":1413.479,"endTime":1415.909,"body":"their mind, that's a totally"},{"speaker":"Annemie Tonken","startTime":1415.909,"endTime":1419.659,"body":"different job. Yeah, and so they"},{"speaker":"Annemie Tonken","startTime":1415.909,"endTime":1419.659,"body":"don't feel ownership over it."},{"speaker":"Annemie Tonken","startTime":1419.659,"endTime":1425.479,"body":"But what I see, and actually"},{"speaker":"Annemie Tonken","startTime":1419.659,"endTime":1425.479,"body":"really what I did was believing"},{"speaker":"Annemie Tonken","startTime":1425.509,"endTime":1429.229,"body":"for way too long. And I look at"},{"speaker":"Annemie Tonken","startTime":1425.509,"endTime":1429.229,"body":"my own situation. And I'm like,"},{"speaker":"Annemie Tonken","startTime":1429.229,"endTime":1434.299,"body":"that was your ego, believing"},{"speaker":"Annemie Tonken","startTime":1429.229,"endTime":1434.299,"body":"that, like no one was going to"},{"speaker":"Annemie Tonken","startTime":1434.299,"endTime":1438.529,"body":"do what I did, as well as I did"},{"speaker":"Annemie Tonken","startTime":1434.299,"endTime":1438.529,"body":"it. And so I held on to things"},{"speaker":"Annemie Tonken","startTime":1438.529,"endTime":1442.549,"body":"for longer than I should have."},{"speaker":"Annemie Tonken","startTime":1438.529,"endTime":1442.549,"body":"And it really wasn't until, in"},{"speaker":"Annemie Tonken","startTime":1442.549,"endTime":1446.149,"body":"my business, I was like back"},{"speaker":"Annemie Tonken","startTime":1442.549,"endTime":1446.149,"body":"against the wall. It's either do"},{"speaker":"Annemie Tonken","startTime":1446.149,"endTime":1450.769,"body":"or die, like you've got to get"},{"speaker":"Annemie Tonken","startTime":1446.149,"endTime":1450.769,"body":"help. which lots of people who"},{"speaker":"Annemie Tonken","startTime":1450.769,"endTime":1453.499,"body":"listen to this podcast know kind"},{"speaker":"Annemie Tonken","startTime":1450.769,"endTime":1453.499,"body":"of coincided with me getting"},{"speaker":"Annemie Tonken","startTime":1453.499,"endTime":1456.649,"body":"divorced, which actually,"},{"speaker":"Annemie Tonken","startTime":1453.499,"endTime":1456.649,"body":"everything in my life turned"},{"speaker":"Annemie Tonken","startTime":1456.649,"endTime":1459.559,"body":"into this situation where I was"},{"speaker":"Annemie Tonken","startTime":1456.649,"endTime":1459.559,"body":"back against the wall, and I"},{"speaker":"Annemie Tonken","startTime":1459.559,"endTime":1463.489,"body":"needed help. And I had been an"},{"speaker":"Annemie Tonken","startTime":1459.559,"endTime":1463.489,"body":"independent person and still"},{"speaker":"Annemie Tonken","startTime":1463.489,"endTime":1466.039,"body":"consider myself to be a pretty"},{"speaker":"Annemie Tonken","startTime":1463.489,"endTime":1466.039,"body":"independent person. But I"},{"speaker":"Annemie Tonken","startTime":1466.039,"endTime":1470.449,"body":"learned in that season of my"},{"speaker":"Annemie Tonken","startTime":1466.039,"endTime":1470.449,"body":"life, the value of allowing"},{"speaker":"Annemie Tonken","startTime":1470.479,"endTime":1475.459,"body":"other people to, to step in, and"},{"speaker":"Annemie Tonken","startTime":1470.479,"endTime":1475.459,"body":"the necessity of that at certain"},{"speaker":"Annemie Tonken","startTime":1475.459,"endTime":1481.759,"body":"times. And when it came to my"},{"speaker":"Annemie Tonken","startTime":1475.459,"endTime":1481.759,"body":"business, because it was this"},{"speaker":"Annemie Tonken","startTime":1481.819,"endTime":1485.959,"body":"unplanned kind of back against"},{"speaker":"Annemie Tonken","startTime":1481.819,"endTime":1485.959,"body":"the wall situation, it was very"},{"speaker":"Annemie Tonken","startTime":1485.959,"endTime":1489.559,"body":"messy. So I had a lot of sort of"},{"speaker":"Annemie Tonken","startTime":1485.959,"endTime":1489.559,"body":"failed starts where I was trying"},{"speaker":"Annemie Tonken","startTime":1489.559,"endTime":1491.959,"body":"to get help, but I didn't know"},{"speaker":"Annemie Tonken","startTime":1489.559,"endTime":1491.959,"body":"how to help the person who was"},{"speaker":"Annemie Tonken","startTime":1491.959,"endTime":1495.649,"body":"trying to help me and you know,"},{"speaker":"Annemie Tonken","startTime":1491.959,"endTime":1495.649,"body":"so it was there was a lot of"},{"speaker":"Annemie Tonken","startTime":1497.089,"endTime":1501.559,"body":"anxiety around that and then"},{"speaker":"Annemie Tonken","startTime":1497.089,"endTime":1501.559,"body":"also this sense have like, See,"},{"speaker":"Annemie Tonken","startTime":1501.559,"endTime":1504.919,"body":"I was right. They're not this"},{"speaker":"Annemie Tonken","startTime":1501.559,"endTime":1504.919,"body":"isn't working out. In"},{"speaker":"Annemie Tonken","startTime":1504.919,"endTime":1508.999,"body":"retrospect, I can see that that"},{"speaker":"Annemie Tonken","startTime":1504.919,"endTime":1508.999,"body":"was very much. I mean, maybe"},{"speaker":"Annemie Tonken","startTime":1508.999,"endTime":1511.789,"body":"some of those situations"},{"speaker":"Annemie Tonken","startTime":1508.999,"endTime":1511.789,"body":"wouldn't have worked out anyway."},{"speaker":"Annemie Tonken","startTime":1511.789,"endTime":1514.939,"body":"But like, in a lot of cases, it"},{"speaker":"Annemie Tonken","startTime":1511.789,"endTime":1514.939,"body":"was just because I came to it"},{"speaker":"Annemie Tonken","startTime":1515.389,"endTime":1517.639,"body":"sort of all over the place. And"},{"speaker":"Annemie Tonken","startTime":1515.389,"endTime":1517.639,"body":"they're like, Well, how can I"},{"speaker":"Annemie Tonken","startTime":1517.639,"endTime":1518.869,"body":"help you? I don't know."},{"speaker":"Noella Andres","startTime":1520.19,"endTime":1523.1,"body":"systems if you"},{"speaker":"Noella Andres","startTime":1520.19,"endTime":1523.1,"body":"had SOPs, IT systems and like"},{"speaker":"Noella Andres","startTime":1523.1,"endTime":1525.35,"body":"your brand boards, and like all"},{"speaker":"Noella Andres","startTime":1523.1,"endTime":1525.35,"body":"that kind of stuff in place,"},{"speaker":"Noella Andres","startTime":1525.35,"endTime":1526.07,"body":"would it have helped?"},{"speaker":"Annemie Tonken","startTime":1526.099,"endTime":1529.579,"body":"Yeah, oh, my"},{"speaker":"Annemie Tonken","startTime":1526.099,"endTime":1529.579,"body":"gosh, well, and I, I think about"},{"speaker":"Annemie Tonken","startTime":1529.609,"endTime":1533.989,"body":"the, I don't want to say the"},{"speaker":"Annemie Tonken","startTime":1529.609,"endTime":1533.989,"body":"irony, when I sit here in this,"},{"speaker":"Annemie Tonken","startTime":1534.049,"endTime":1538.789,"body":"you know, seat and my recording"},{"speaker":"Annemie Tonken","startTime":1534.049,"endTime":1538.789,"body":"studio, like talking to people"},{"speaker":"Annemie Tonken","startTime":1538.789,"endTime":1543.439,"body":"on the podcast. And I certainly"},{"speaker":"Annemie Tonken","startTime":1538.789,"endTime":1543.439,"body":"when I then meet people in real"},{"speaker":"Annemie Tonken","startTime":1543.439,"endTime":1545.059,"body":"life, and they're like, Oh, I"},{"speaker":"Annemie Tonken","startTime":1543.439,"endTime":1545.059,"body":"listened your podcast, and it's"},{"speaker":"Annemie Tonken","startTime":1545.059,"endTime":1548.929,"body":"helped me so much. i There has"},{"speaker":"Annemie Tonken","startTime":1545.059,"endTime":1548.929,"body":"not been a single instance,"},{"speaker":"Annemie Tonken","startTime":1548.929,"endTime":1552.529,"body":"where I have been like, oh,"},{"speaker":"Annemie Tonken","startTime":1548.929,"endTime":1552.529,"body":"great, every single time, it's"},{"speaker":"Annemie Tonken","startTime":1552.529,"endTime":1555.139,"body":"like a, I don't want to say a"},{"speaker":"Annemie Tonken","startTime":1552.529,"endTime":1555.139,"body":"gut punch in a bad way. Like"},{"speaker":"Annemie Tonken","startTime":1555.139,"endTime":1558.109,"body":"it's a gut punch in a good way."},{"speaker":"Annemie Tonken","startTime":1555.139,"endTime":1558.109,"body":"Because honestly, there's parts"},{"speaker":"Annemie Tonken","startTime":1558.109,"endTime":1560.719,"body":"of me that, like, can't believe"},{"speaker":"Annemie Tonken","startTime":1558.109,"endTime":1560.719,"body":"that I'm in that position,"},{"speaker":"Annemie Tonken","startTime":1560.719,"endTime":1565.369,"body":"because I feel like I did it."},{"speaker":"Annemie Tonken","startTime":1560.719,"endTime":1565.369,"body":"So, so imperfectly, like the"},{"speaker":"Annemie Tonken","startTime":1565.369,"endTime":1569.989,"body":"whole journey. And so again,"},{"speaker":"Annemie Tonken","startTime":1565.369,"endTime":1569.989,"body":"when you're listening to us talk"},{"speaker":"Annemie Tonken","startTime":1569.989,"endTime":1574.819,"body":"about systems and SOPs. And at"},{"speaker":"Annemie Tonken","startTime":1569.989,"endTime":1574.819,"body":"least from my perspective,"},{"speaker":"Annemie Tonken","startTime":1574.819,"endTime":1579.409,"body":"please understand that that did"},{"speaker":"Annemie Tonken","startTime":1574.819,"endTime":1579.409,"body":"not come naturally. It wasn't"},{"speaker":"Annemie Tonken","startTime":1579.409,"endTime":1583.009,"body":"straightforward. It was not"},{"speaker":"Annemie Tonken","startTime":1579.409,"endTime":1583.009,"body":"perfect. But I still got there,"},{"speaker":"Annemie Tonken","startTime":1583.159,"endTime":1586.219,"body":"and have learned all kinds of"},{"speaker":"Annemie Tonken","startTime":1583.159,"endTime":1586.219,"body":"lessons along the way. So if"},{"speaker":"Annemie Tonken","startTime":1586.219,"endTime":1586.819,"body":"there can be"},{"speaker":"Noella Andres","startTime":1587.599,"endTime":1590.179,"body":"a lot of"},{"speaker":"Noella Andres","startTime":1587.599,"endTime":1590.179,"body":"educators are the same. Yeah, I"},{"speaker":"Noella Andres","startTime":1590.179,"endTime":1592.489,"body":"can stand here and say, yeah,"},{"speaker":"Noella Andres","startTime":1590.179,"endTime":1592.489,"body":"like, get your systems in place,"},{"speaker":"Noella Andres","startTime":1592.489,"endTime":1596.929,"body":"guys. But I think we come at it"},{"speaker":"Noella Andres","startTime":1592.489,"endTime":1596.929,"body":"from a place of like, we learned"},{"speaker":"Noella Andres","startTime":1596.929,"endTime":1601.969,"body":"a lesson. You know, and like, we"},{"speaker":"Noella Andres","startTime":1596.929,"endTime":1601.969,"body":"got, like, all of our businesses"},{"speaker":"Noella Andres","startTime":1601.969,"endTime":1604.699,"body":"are messy. And we're like, Yeah,"},{"speaker":"Noella Andres","startTime":1601.969,"endTime":1604.699,"body":"this is how we could have been a"},{"speaker":"Noella Andres","startTime":1604.699,"endTime":1608.479,"body":"little bit better. But I think,"},{"speaker":"Noella Andres","startTime":1604.699,"endTime":1608.479,"body":"from that place, you know, yeah,"},{"speaker":"Noella Andres","startTime":1608.539,"endTime":1610.999,"body":"I think people underestimate the"},{"speaker":"Noella Andres","startTime":1608.539,"endTime":1610.999,"body":"amount of time that is required"},{"speaker":"Noella Andres","startTime":1610.999,"endTime":1614.479,"body":"to properly onboard a team"},{"speaker":"Noella Andres","startTime":1610.999,"endTime":1614.479,"body":"member and have them in your"},{"speaker":"Noella Andres","startTime":1614.479,"endTime":1617.989,"body":"business, they actually have to,"},{"speaker":"Noella Andres","startTime":1614.479,"endTime":1617.989,"body":"like block time off. In the"},{"speaker":"Noella Andres","startTime":1617.989,"endTime":1621.349,"body":"beginning, it's going to take"},{"speaker":"Noella Andres","startTime":1617.989,"endTime":1621.349,"body":"you more time than it's gonna"},{"speaker":"Noella Andres","startTime":1621.349,"endTime":1624.229,"body":"save you. Yeah. And I think"},{"speaker":"Noella Andres","startTime":1621.349,"endTime":1624.229,"body":"coming at it from that"},{"speaker":"Noella Andres","startTime":1624.229,"endTime":1626.269,"body":"perspective, I think people"},{"speaker":"Noella Andres","startTime":1624.229,"endTime":1626.269,"body":"automatically think, well, if I"},{"speaker":"Noella Andres","startTime":1626.269,"endTime":1629.329,"body":"hire someone, I'm going to be"},{"speaker":"Noella Andres","startTime":1626.269,"endTime":1629.329,"body":"free, you know, like, it's going"},{"speaker":"Noella Andres","startTime":1629.329,"endTime":1632.929,"body":"to take so much off my plate it,"},{"speaker":"Noella Andres","startTime":1629.329,"endTime":1632.929,"body":"it's not an immediate, right,"},{"speaker":"Noella Andres","startTime":1632.929,"endTime":1636.289,"body":"that's an immediate satisfaction"},{"speaker":"Noella Andres","startTime":1632.929,"endTime":1636.289,"body":"that happens by any means. You"},{"speaker":"Noella Andres","startTime":1636.289,"endTime":1638.989,"body":"need to have the time to invest"},{"speaker":"Noella Andres","startTime":1636.289,"endTime":1638.989,"body":"into into them."},{"speaker":"Annemie Tonken","startTime":1639.14,"endTime":1640.88,"body":"Yeah, it is."},{"speaker":"Annemie Tonken","startTime":1639.14,"endTime":1640.88,"body":"It's one of those things where"},{"speaker":"Annemie Tonken","startTime":1640.88,"endTime":1647.12,"body":"I, I waited until I needed"},{"speaker":"Annemie Tonken","startTime":1640.88,"endTime":1647.12,"body":"someone and then my anticipation"},{"speaker":"Annemie Tonken","startTime":1647.12,"endTime":1650.45,"body":"was somehow that like my magic"},{"speaker":"Annemie Tonken","startTime":1647.12,"endTime":1650.45,"body":"business Fairy Godmother was"},{"speaker":"Annemie Tonken","startTime":1650.45,"endTime":1653.36,"body":"going to show up and just be"},{"speaker":"Annemie Tonken","startTime":1650.45,"endTime":1653.36,"body":"able to like, seamlessly"},{"speaker":"Annemie Tonken","startTime":1653.36,"endTime":1655.91,"body":"integrate and do all the things."},{"speaker":"Annemie Tonken","startTime":1653.36,"endTime":1655.91,"body":"And of course, that's not the"},{"speaker":"Annemie Tonken","startTime":1655.91,"endTime":1659.42,"body":"way that that worked, or can"},{"speaker":"Annemie Tonken","startTime":1655.91,"endTime":1659.42,"body":"work. And so I do think that"},{"speaker":"Annemie Tonken","startTime":1659.84,"endTime":1663.65,"body":"giving yourself if you"},{"speaker":"Annemie Tonken","startTime":1659.84,"endTime":1663.65,"body":"anticipate that that time is"},{"speaker":"Annemie Tonken","startTime":1663.65,"endTime":1667.91,"body":"coming six months or a year from"},{"speaker":"Annemie Tonken","startTime":1663.65,"endTime":1667.91,"body":"now, then like now is the time"},{"speaker":"Annemie Tonken","startTime":1667.91,"endTime":1670.01,"body":"to start in, in baby steps."},{"speaker":"Noella Andres","startTime":1670.4,"endTime":1674.12,"body":"Yeah. Oh, 100%."},{"speaker":"Noella Andres","startTime":1670.4,"endTime":1674.12,"body":"Like the amount of times that"},{"speaker":"Noella Andres","startTime":1674.12,"endTime":1677.36,"body":"some I was hired, and they just"},{"speaker":"Noella Andres","startTime":1674.12,"endTime":1677.36,"body":"they weren't ready. You know,"},{"speaker":"Noella Andres","startTime":1677.39,"endTime":1680.45,"body":"like, I think I think often"},{"speaker":"Noella Andres","startTime":1677.39,"endTime":1680.45,"body":"that's, you have to really be"},{"speaker":"Noella Andres","startTime":1680.45,"endTime":1684.38,"body":"ready to invest in hiring and"},{"speaker":"Noella Andres","startTime":1680.45,"endTime":1684.38,"body":"outsourcing someone but systems,"},{"speaker":"Noella Andres","startTime":1684.38,"endTime":1691.19,"body":"SOPs and outsourcing. Huge, huge"},{"speaker":"Noella Andres","startTime":1684.38,"endTime":1691.19,"body":"impact on your bid business. And"},{"speaker":"Noella Andres","startTime":1691.49,"endTime":1696.26,"body":"my favorite topic is talking"},{"speaker":"Noella Andres","startTime":1691.49,"endTime":1696.26,"body":"about the tools in your"},{"speaker":"Noella Andres","startTime":1696.26,"endTime":1700.85,"body":"business, right? And the tools"},{"speaker":"Noella Andres","startTime":1696.26,"endTime":1700.85,"body":"that are helping you save time"},{"speaker":"Noella Andres","startTime":1700.85,"endTime":1704.87,"body":"and your business, take the load"},{"speaker":"Noella Andres","startTime":1700.85,"endTime":1704.87,"body":"off, prevent that burnout tools"},{"speaker":"Noella Andres","startTime":1704.87,"endTime":1705.62,"body":"are, to my"},{"speaker":"Annemie Tonken","startTime":1705.62,"endTime":1709.52,"body":"mind, kind of"},{"speaker":"Annemie Tonken","startTime":1705.62,"endTime":1709.52,"body":"the perfect in between point"},{"speaker":"Annemie Tonken","startTime":1709.64,"endTime":1713.15,"body":"between like fully outsourcing"},{"speaker":"Annemie Tonken","startTime":1709.64,"endTime":1713.15,"body":"and paying people to do all the"},{"speaker":"Annemie Tonken","startTime":1713.15,"endTime":1716.96,"body":"things because that gets really"},{"speaker":"Annemie Tonken","startTime":1713.15,"endTime":1716.96,"body":"expensive really quickly. But"},{"speaker":"Annemie Tonken","startTime":1716.96,"endTime":1720.35,"body":"there are better and better"},{"speaker":"Annemie Tonken","startTime":1716.96,"endTime":1720.35,"body":"tools all the time out there for"},{"speaker":"Annemie Tonken","startTime":1720.38,"endTime":1723.59,"body":"all of the things whether it's"},{"speaker":"Annemie Tonken","startTime":1720.38,"endTime":1723.59,"body":"managing your passwords, or"},{"speaker":"Noella Andres","startTime":1723.889,"endTime":1725.809,"body":"yeah, we're just"},{"speaker":"Noella Andres","startTime":1723.889,"endTime":1725.809,"body":"such a good time of owning a"},{"speaker":"Noella Andres","startTime":1725.809,"endTime":1729.349,"body":"business. Like all the"},{"speaker":"Noella Andres","startTime":1725.809,"endTime":1729.349,"body":"technology advancements that are"},{"speaker":"Noella Andres","startTime":1729.379,"endTime":1735.199,"body":"happening around us like we have"},{"speaker":"Noella Andres","startTime":1729.379,"endTime":1735.199,"body":"it so good now, like had I known"},{"speaker":"Noella Andres","startTime":1735.259,"endTime":1737.779,"body":"all these tools back when I was"},{"speaker":"Noella Andres","startTime":1735.259,"endTime":1737.779,"body":"a wedding photographer, like"},{"speaker":"Noella Andres","startTime":1737.779,"endTime":1740.029,"body":"there's no way like I would"},{"speaker":"Noella Andres","startTime":1737.779,"endTime":1740.029,"body":"still be a full time wedding"},{"speaker":"Noella Andres","startTime":1740.029,"endTime":1744.919,"body":"photographer. Yeah. You know,"},{"speaker":"Noella Andres","startTime":1740.029,"endTime":1744.919,"body":"like, I quit I retired. I say I"},{"speaker":"Noella Andres","startTime":1744.919,"endTime":1747.709,"body":"quit whatever from wedding"},{"speaker":"Noella Andres","startTime":1744.919,"endTime":1747.709,"body":"photography, because I burned"},{"speaker":"Noella Andres","startTime":1747.709,"endTime":1752.599,"body":"out. Like, as, I mean, some"},{"speaker":"Noella Andres","startTime":1747.709,"endTime":1752.599,"body":"wedding photographers that are"},{"speaker":"Noella Andres","startTime":1752.599,"endTime":1755.299,"body":"listening to this won't quite"},{"speaker":"Noella Andres","startTime":1752.599,"endTime":1755.299,"body":"even understand what it was like"},{"speaker":"Noella Andres","startTime":1755.299,"endTime":1758.749,"body":"10 years ago when you had to"},{"speaker":"Noella Andres","startTime":1755.299,"endTime":1758.749,"body":"manually do pretty much"},{"speaker":"Noella Andres","startTime":1758.749,"endTime":1763.129,"body":"everything like I don't recall"},{"speaker":"Noella Andres","startTime":1758.749,"endTime":1763.129,"body":"programs like clickup or D"},{"speaker":"Noella Andres","startTime":1763.129,"endTime":1765.799,"body":"script or you know, I don't even"},{"speaker":"Noella Andres","startTime":1763.129,"endTime":1765.799,"body":"know if loom was around."},{"speaker":"Annemie Tonken","startTime":1766.339,"endTime":1770.119,"body":"Okay, so talk to"},{"speaker":"Annemie Tonken","startTime":1766.339,"endTime":1770.119,"body":"me about your favorites. I'm"},{"speaker":"Noella Andres","startTime":1770.119,"endTime":1772.009,"body":"going to I'm"},{"speaker":"Noella Andres","startTime":1770.119,"endTime":1772.009,"body":"going to start with honey book"},{"speaker":"Noella Andres","startTime":1772.009,"endTime":1775.489,"body":"because we already talked about"},{"speaker":"Noella Andres","startTime":1772.009,"endTime":1775.489,"body":"that and I or honey book. So"},{"speaker":"Noella Andres","startTime":1775.519,"endTime":1778.609,"body":"again, when I was doing this, I"},{"speaker":"Noella Andres","startTime":1775.519,"endTime":1778.609,"body":"was creating Word documents for"},{"speaker":"Noella Andres","startTime":1778.609,"endTime":1782.359,"body":"invoices or like the amount of"},{"speaker":"Noella Andres","startTime":1778.609,"endTime":1782.359,"body":"work that went into just"},{"speaker":"Noella Andres","startTime":1782.359,"endTime":1786.949,"body":"invoicing was insane. So honey"},{"speaker":"Noella Andres","startTime":1782.359,"endTime":1786.949,"body":"book is one of my absolute"},{"speaker":"Noella Andres","startTime":1786.949,"endTime":1790.489,"body":"favorites. I especially now"},{"speaker":"Noella Andres","startTime":1786.949,"endTime":1790.489,"body":"their lead forms. I'm a honey"},{"speaker":"Noella Andres","startTime":1790.489,"endTime":1792.259,"body":"book educator Are you do you use"},{"speaker":"Noella Andres","startTime":1790.489,"endTime":1792.259,"body":"honey"},{"speaker":"Annemie Tonken","startTime":1792.26,"endTime":1795.65,"body":"book? What do"},{"speaker":"Annemie Tonken","startTime":1792.26,"endTime":1795.65,"body":"you I don't I use dubsado But I"},{"speaker":"Annemie Tonken","startTime":1795.68,"endTime":1799.13,"body":"certainly understand the overlap"},{"speaker":"Annemie Tonken","startTime":1795.68,"endTime":1799.13,"body":"and have lots of friends who"},{"speaker":"Annemie Tonken","startTime":1799.16,"endTime":1804.74,"body":"love honey book and I am a huge"},{"speaker":"Annemie Tonken","startTime":1799.16,"endTime":1804.74,"body":"advocate of whatever CRM"},{"speaker":"Noella Andres","startTime":1806.089,"endTime":1809.329,"body":"hobby there's 17"},{"speaker":"Noella Andres","startTime":1806.089,"endTime":1809.329,"body":"Hats are all used almost all of"},{"speaker":"Noella Andres","startTime":1809.329,"endTime":1813.859,"body":"them because with my business"},{"speaker":"Noella Andres","startTime":1809.329,"endTime":1813.859,"body":"Sure, yeah. So a see a very good"},{"speaker":"Noella Andres","startTime":1813.859,"endTime":1817.699,"body":"CRM, I think is number one"},{"speaker":"Noella Andres","startTime":1813.859,"endTime":1817.699,"body":"important because that's like, I"},{"speaker":"Noella Andres","startTime":1817.699,"endTime":1820.309,"body":"think often actually Invoicing"},{"speaker":"Noella Andres","startTime":1817.699,"endTime":1820.309,"body":"is one of the things that people"},{"speaker":"Noella Andres","startTime":1820.309,"endTime":1823.789,"body":"are nervous to outsource, right?"},{"speaker":"Noella Andres","startTime":1820.309,"endTime":1823.789,"body":"Like, there's money, that can be"},{"speaker":"Noella Andres","startTime":1823.789,"endTime":1826.129,"body":"exchanged financial information,"},{"speaker":"Noella Andres","startTime":1823.789,"endTime":1826.129,"body":"things like that. So I think"},{"speaker":"Noella Andres","startTime":1826.429,"endTime":1831.259,"body":"having a really solid CRM, and"},{"speaker":"Noella Andres","startTime":1826.429,"endTime":1831.259,"body":"building that out properly from"},{"speaker":"Noella Andres","startTime":1831.259,"endTime":1834.259,"body":"the beginning, so not like, you"},{"speaker":"Noella Andres","startTime":1831.259,"endTime":1834.259,"body":"know, having the workflows and"},{"speaker":"Noella Andres","startTime":1834.259,"endTime":1836.689,"body":"the you know, having designing"},{"speaker":"Noella Andres","startTime":1834.259,"endTime":1836.689,"body":"your invoice, things like that,"},{"speaker":"Noella Andres","startTime":1836.689,"endTime":1840.409,"body":"that's all super important. My"},{"speaker":"Noella Andres","startTime":1836.689,"endTime":1840.409,"body":"other favorite program, and I"},{"speaker":"Noella Andres","startTime":1840.409,"endTime":1843.229,"body":"know that you're involved in"},{"speaker":"Noella Andres","startTime":1840.409,"endTime":1843.229,"body":"this one as well is pick time."},{"speaker":"Noella Andres","startTime":1844.399,"endTime":1849.259,"body":"Delivering images in a beautiful"},{"speaker":"Noella Andres","startTime":1844.399,"endTime":1849.259,"body":"way. Again, I used to do"},{"speaker":"Noella Andres","startTime":1849.259,"endTime":1854.119,"body":"Dropbox. And I'm like, oh, that"},{"speaker":"Noella Andres","startTime":1849.259,"endTime":1854.119,"body":"even just like the passive"},{"speaker":"Noella Andres","startTime":1854.119,"endTime":1858.169,"body":"income that can come from this,"},{"speaker":"Noella Andres","startTime":1854.119,"endTime":1858.169,"body":"the sales from QuickTime pay for"},{"speaker":"Noella Andres","startTime":1858.169,"endTime":1861.889,"body":"itself. And then lastly, which"},{"speaker":"Noella Andres","startTime":1858.169,"endTime":1861.889,"body":"is something I'm super"},{"speaker":"Noella Andres","startTime":1861.889,"endTime":1865.999,"body":"passionate about is imagine."},{"speaker":"Noella Andres","startTime":1861.889,"endTime":1865.999,"body":"Yeah, it's an AI calling and"},{"speaker":"Noella Andres","startTime":1865.999,"endTime":1868.939,"body":"editing software. My favorite"},{"speaker":"Noella Andres","startTime":1865.999,"endTime":1868.939,"body":"part about imagine though, and"},{"speaker":"Noella Andres","startTime":1869.149,"endTime":1872.719,"body":"is the backup part because for"},{"speaker":"Noella Andres","startTime":1869.149,"endTime":1872.719,"body":"me, like I said, I had that"},{"speaker":"Noella Andres","startTime":1872.719,"endTime":1875.179,"body":"severe anxiety as a wedding"},{"speaker":"Noella Andres","startTime":1872.719,"endTime":1875.179,"body":"photographer was like losing"},{"speaker":"Noella Andres","startTime":1875.179,"endTime":1877.279,"body":"images. So I love that part,"},{"speaker":"Noella Andres","startTime":1875.179,"endTime":1877.279,"body":"too. But imagine,"},{"speaker":"Annemie Tonken","startTime":1877.94,"endTime":1882.38,"body":"amazing Well, I"},{"speaker":"Annemie Tonken","startTime":1877.94,"endTime":1882.38,"body":"love imagined to i, it this has"},{"speaker":"Annemie Tonken","startTime":1882.38,"endTime":1887.39,"body":"been a long time coming me"},{"speaker":"Annemie Tonken","startTime":1882.38,"endTime":1887.39,"body":"partnering with an AI tool for"},{"speaker":"Annemie Tonken","startTime":1887.63,"endTime":1891.11,"body":"calling and editing. And I"},{"speaker":"Annemie Tonken","startTime":1887.63,"endTime":1891.11,"body":"dragged my feet on it for a long"},{"speaker":"Annemie Tonken","startTime":1891.11,"endTime":1894.38,"body":"time, because for a long time, I"},{"speaker":"Annemie Tonken","startTime":1891.11,"endTime":1894.38,"body":"once I decided that editing was"},{"speaker":"Annemie Tonken","startTime":1894.38,"endTime":1899.18,"body":"something that I no longer had"},{"speaker":"Annemie Tonken","startTime":1894.38,"endTime":1899.18,"body":"the time to do myself, I found a"},{"speaker":"Annemie Tonken","startTime":1899.18,"endTime":1903.95,"body":"human who I hired on Upwork, you"},{"speaker":"Annemie Tonken","startTime":1899.18,"endTime":1903.95,"body":"know, one of these online"},{"speaker":"Annemie Tonken","startTime":1904.01,"endTime":1906.29,"body":"places, and I have been working"},{"speaker":"Annemie Tonken","startTime":1904.01,"endTime":1906.29,"body":"with her for years, a lot of"},{"speaker":"Annemie Tonken","startTime":1906.29,"endTime":1910.64,"body":"people know this story. She is"},{"speaker":"Annemie Tonken","startTime":1906.29,"endTime":1910.64,"body":"based in the Ukraine, she's had"},{"speaker":"Annemie Tonken","startTime":1910.64,"endTime":1913.43,"body":"to move her family several"},{"speaker":"Annemie Tonken","startTime":1910.64,"endTime":1913.43,"body":"times, like I just would never"},{"speaker":"Annemie Tonken","startTime":1913.43,"endTime":1917.06,"body":"fire her i Even though I've"},{"speaker":"Annemie Tonken","startTime":1913.43,"endTime":1917.06,"body":"never met her in person we are I"},{"speaker":"Annemie Tonken","startTime":1917.06,"endTime":1919.52,"body":"feel like it's I've been working"},{"speaker":"Annemie Tonken","startTime":1917.06,"endTime":1919.52,"body":"with her for eight years,"},{"speaker":"Annemie Tonken","startTime":1919.97,"endTime":1923.63,"body":"however, people would ask me, I"},{"speaker":"Annemie Tonken","startTime":1919.97,"endTime":1923.63,"body":"would say you need to, you know,"},{"speaker":"Annemie Tonken","startTime":1923.9,"endTime":1929.03,"body":"you've got at the beginning part"},{"speaker":"Annemie Tonken","startTime":1923.9,"endTime":1929.03,"body":"stage of your client journey."},{"speaker":"Annemie Tonken","startTime":1929.6,"endTime":1933.05,"body":"That CRM is indispensable. It's"},{"speaker":"Annemie Tonken","startTime":1929.6,"endTime":1933.05,"body":"going to manage your contracts,"},{"speaker":"Annemie Tonken","startTime":1933.05,"endTime":1935.81,"body":"it's going to manage your"},{"speaker":"Annemie Tonken","startTime":1933.05,"endTime":1935.81,"body":"invoicing, your email,"},{"speaker":"Annemie Tonken","startTime":1935.81,"endTime":1938.48,"body":"communication back and forth"},{"speaker":"Annemie Tonken","startTime":1935.81,"endTime":1938.48,"body":"your to do list like all of"},{"speaker":"Annemie Tonken","startTime":1938.48,"endTime":1942.98,"body":"those things are in your CRM."},{"speaker":"Annemie Tonken","startTime":1938.48,"endTime":1942.98,"body":"And then I have been forever a"},{"speaker":"Annemie Tonken","startTime":1942.98,"endTime":1947.24,"body":"huge advocate of pick time, like"},{"speaker":"Annemie Tonken","startTime":1942.98,"endTime":1947.24,"body":"one of the most incredible, I"},{"speaker":"Annemie Tonken","startTime":1947.24,"endTime":1951.77,"body":"think the most incredible way to"},{"speaker":"Annemie Tonken","startTime":1947.24,"endTime":1951.77,"body":"deliver photos in a beautiful"},{"speaker":"Annemie Tonken","startTime":1951.77,"endTime":1957.32,"body":"way and make the most possible"},{"speaker":"Annemie Tonken","startTime":1951.77,"endTime":1957.32,"body":"sales on those on those photos,"},{"speaker":"Annemie Tonken","startTime":1957.32,"endTime":1960.65,"body":"because they are structured so"},{"speaker":"Annemie Tonken","startTime":1957.32,"endTime":1960.65,"body":"well with all of their various"},{"speaker":"Annemie Tonken","startTime":1960.65,"endTime":1964.55,"body":"marketing tools. But that left"},{"speaker":"Annemie Tonken","startTime":1960.65,"endTime":1964.55,"body":"that gap in the middle where I"},{"speaker":"Annemie Tonken","startTime":1964.55,"endTime":1969.2,"body":"was saying, I have an editor who"},{"speaker":"Annemie Tonken","startTime":1964.55,"endTime":1969.2,"body":"I love. And she is one human"},{"speaker":"Annemie Tonken","startTime":1969.2,"endTime":1971.87,"body":"being that I can't clone and"},{"speaker":"Annemie Tonken","startTime":1969.2,"endTime":1971.87,"body":"hand out to people, she doesn't"},{"speaker":"Annemie Tonken","startTime":1971.87,"endTime":1974.72,"body":"have any she's not taking"},{"speaker":"Annemie Tonken","startTime":1971.87,"endTime":1974.72,"body":"clients anymore, and has them"},{"speaker":"Annemie Tonken","startTime":1974.72,"endTime":1978.47,"body":"for a while. And so I've always"},{"speaker":"Annemie Tonken","startTime":1974.72,"endTime":1978.47,"body":"said Go find yourself an editor."},{"speaker":"Annemie Tonken","startTime":1978.47,"endTime":1983.72,"body":"And then when AI editing started"},{"speaker":"Annemie Tonken","startTime":1978.47,"endTime":1983.72,"body":"to come onto the scene, I was"},{"speaker":"Annemie Tonken","startTime":1983.72,"endTime":1987.44,"body":"super excited, because I knew"},{"speaker":"Annemie Tonken","startTime":1983.72,"endTime":1987.44,"body":"that that was going to be a much"},{"speaker":"Annemie Tonken","startTime":1987.44,"endTime":1990.17,"body":"more budget friendly way for"},{"speaker":"Annemie Tonken","startTime":1987.44,"endTime":1990.17,"body":"people to start to outsource"},{"speaker":"Annemie Tonken","startTime":1990.17,"endTime":1994.58,"body":"their editing or take the bulk"},{"speaker":"Annemie Tonken","startTime":1990.17,"endTime":1994.58,"body":"of their editing work away. But"},{"speaker":"Annemie Tonken","startTime":1994.58,"endTime":1997.67,"body":"it took me a while to find one."},{"speaker":"Annemie Tonken","startTime":1994.58,"endTime":1997.67,"body":"And of course, it's like tricky"},{"speaker":"Annemie Tonken","startTime":1997.67,"endTime":2001.24,"body":"for me to trial it since I'm"},{"speaker":"Annemie Tonken","startTime":1997.67,"endTime":2001.24,"body":"like, Okay, I'm going to, I'm"},{"speaker":"Annemie Tonken","startTime":2001.24,"endTime":2003.46,"body":"going to shoot this one. And"},{"speaker":"Annemie Tonken","startTime":2001.24,"endTime":2003.46,"body":"this time, I'm going to try this"},{"speaker":"Annemie Tonken","startTime":2003.46,"endTime":2006.04,"body":"new tool. And there's a learning"},{"speaker":"Annemie Tonken","startTime":2003.46,"endTime":2006.04,"body":"curve, and it's time involved in"},{"speaker":"Annemie Tonken","startTime":2006.04,"endTime":2010.96,"body":"whatever. But that but when I"},{"speaker":"Annemie Tonken","startTime":2006.04,"endTime":2010.96,"body":"found imagine, I was like these,"},{"speaker":"Annemie Tonken","startTime":2010.99,"endTime":2014.68,"body":"this is not only the tool that I"},{"speaker":"Annemie Tonken","startTime":2010.99,"endTime":2014.68,"body":"love, but it's also the company"},{"speaker":"Annemie Tonken","startTime":2014.68,"endTime":2017.95,"body":"and the people that I want to"},{"speaker":"Annemie Tonken","startTime":2014.68,"endTime":2017.95,"body":"partner with. And so I'm really"},{"speaker":"Annemie Tonken","startTime":2017.95,"endTime":2022.03,"body":"excited to start this kind of"},{"speaker":"Annemie Tonken","startTime":2017.95,"endTime":2022.03,"body":"collaboration just because I"},{"speaker":"Annemie Tonken","startTime":2022.03,"endTime":2024.58,"body":"feel like there are a lot of"},{"speaker":"Annemie Tonken","startTime":2022.03,"endTime":2024.58,"body":"people out there who are"},{"speaker":"Annemie Tonken","startTime":2025.33,"endTime":2030.34,"body":"suffering with the time that it"},{"speaker":"Annemie Tonken","startTime":2025.33,"endTime":2030.34,"body":"takes them to get their images"},{"speaker":"Annemie Tonken","startTime":2030.97,"endTime":2034.93,"body":"finished. And whether you feel"},{"speaker":"Annemie Tonken","startTime":2030.97,"endTime":2034.93,"body":"like you need to put your"},{"speaker":"Annemie Tonken","startTime":2035.08,"endTime":2039.34,"body":"fingers on each deliverable"},{"speaker":"Annemie Tonken","startTime":2035.08,"endTime":2039.34,"body":"photo. Or if you're like, I just"},{"speaker":"Annemie Tonken","startTime":2039.34,"endTime":2043.36,"body":"want to get it off my plate"},{"speaker":"Annemie Tonken","startTime":2039.34,"endTime":2043.36,"body":"altogether. AI can get you so"},{"speaker":"Annemie Tonken","startTime":2043.36,"endTime":2048.19,"body":"far, you know so much of the way"},{"speaker":"Annemie Tonken","startTime":2043.36,"endTime":2048.19,"body":"there your tool is incredible"},{"speaker":"Annemie Tonken","startTime":2048.22,"endTime":2052.87,"body":"for the way that it can you know"},{"speaker":"Annemie Tonken","startTime":2048.22,"endTime":2052.87,"body":"the thing that's cool about AI"},{"speaker":"Annemie Tonken","startTime":2052.87,"endTime":2058.84,"body":"editing as opposed to like"},{"speaker":"Annemie Tonken","startTime":2052.87,"endTime":2058.84,"body":"presets. Yeah, is that because"},{"speaker":"Annemie Tonken","startTime":2058.84,"endTime":2062.92,"body":"it is learning and because it"},{"speaker":"Annemie Tonken","startTime":2058.84,"endTime":2062.92,"body":"has the sort of intelligence"},{"speaker":"Annemie Tonken","startTime":2062.92,"endTime":2066.25,"body":"piece to it, it's able to look"},{"speaker":"Annemie Tonken","startTime":2062.92,"endTime":2066.25,"body":"at each individual photo and"},{"speaker":"Annemie Tonken","startTime":2066.25,"endTime":2069.4,"body":"understand like the lighting"},{"speaker":"Annemie Tonken","startTime":2066.25,"endTime":2069.4,"body":"scenario here is different. The"},{"speaker":"Annemie Tonken","startTime":2069.4,"endTime":2072.25,"body":"color casts here are different."},{"speaker":"Annemie Tonken","startTime":2069.4,"endTime":2072.25,"body":"So this is what we're looking"},{"speaker":"Annemie Tonken","startTime":2072.25,"endTime":2076.12,"body":"for as the final output. But"},{"speaker":"Annemie Tonken","startTime":2072.25,"endTime":2076.12,"body":"this image needs different"},{"speaker":"Annemie Tonken","startTime":2076.12,"endTime":2078.49,"body":"things in order to get to that"},{"speaker":"Annemie Tonken","startTime":2076.12,"endTime":2078.49,"body":"place. Yeah,"},{"speaker":"Noella Andres","startTime":2078.52,"endTime":2081.25,"body":"yeah. Which is"},{"speaker":"Noella Andres","startTime":2078.52,"endTime":2081.25,"body":"amazing. It like really hones in"},{"speaker":"Noella Andres","startTime":2081.25,"endTime":2085.12,"body":"on consistency with something"},{"speaker":"Noella Andres","startTime":2081.25,"endTime":2085.12,"body":"that just a normal preset will"},{"speaker":"Noella Andres","startTime":2085.12,"endTime":2088.48,"body":"give you. If you were to apply a"},{"speaker":"Noella Andres","startTime":2085.12,"endTime":2088.48,"body":"normal preset on like an"},{"speaker":"Noella Andres","startTime":2088.48,"endTime":2091.12,"body":"underexposed image versus an"},{"speaker":"Noella Andres","startTime":2088.48,"endTime":2091.12,"body":"overexposed it's going to apply"},{"speaker":"Noella Andres","startTime":2091.12,"endTime":2096.28,"body":"the same settings on exactly"},{"speaker":"Noella Andres","startTime":2091.12,"endTime":2096.28,"body":"with Yeah, so that AI editing"},{"speaker":"Noella Andres","startTime":2096.31,"endTime":2099.34,"body":"does a really great job of doing"},{"speaker":"Noella Andres","startTime":2096.31,"endTime":2099.34,"body":"it consistently. And you know,"},{"speaker":"Noella Andres","startTime":2099.34,"endTime":2101.89,"body":"and it's now there It were now"},{"speaker":"Noella Andres","startTime":2099.34,"endTime":2101.89,"body":"that I'm thinking about it all"},{"speaker":"Noella Andres","startTime":2101.89,"endTime":2104.62,"body":"three of these things that we"},{"speaker":"Noella Andres","startTime":2101.89,"endTime":2104.62,"body":"talked about CRM, the gallery"},{"speaker":"Noella Andres","startTime":2104.62,"endTime":2107.5,"body":"delivery, and the editing, all"},{"speaker":"Noella Andres","startTime":2104.62,"endTime":2107.5,"body":"three of those not only save you"},{"speaker":"Noella Andres","startTime":2107.5,"endTime":2110.83,"body":"time, but they help you create"},{"speaker":"Noella Andres","startTime":2107.5,"endTime":2110.83,"body":"an amazing client experience,"},{"speaker":"Noella Andres","startTime":2110.83,"endTime":2113.92,"body":"right? You're delivering your"},{"speaker":"Noella Andres","startTime":2110.83,"endTime":2113.92,"body":"images faster, you're delivering"},{"speaker":"Noella Andres","startTime":2113.92,"endTime":2117.31,"body":"it in a beautiful way. You're"},{"speaker":"Noella Andres","startTime":2113.92,"endTime":2117.31,"body":"not. Again, when I was a wedding"},{"speaker":"Noella Andres","startTime":2117.31,"endTime":2122.47,"body":"photographer, I would print out"},{"speaker":"Noella Andres","startTime":2117.31,"endTime":2122.47,"body":"a contract and sign it. So I'm"},{"speaker":"Noella Andres","startTime":2122.47,"endTime":2125.11,"body":"like, just think about the"},{"speaker":"Noella Andres","startTime":2122.47,"endTime":2125.11,"body":"elevated client experience that"},{"speaker":"Noella Andres","startTime":2125.11,"endTime":2130.03,"body":"you're getting. But yeah, AI, I"},{"speaker":"Noella Andres","startTime":2125.11,"endTime":2130.03,"body":"think a lot of photographers,"},{"speaker":"Noella Andres","startTime":2130.51,"endTime":2134.83,"body":"maybe not so much like today,"},{"speaker":"Noella Andres","startTime":2130.51,"endTime":2134.83,"body":"but maybe like a year ago, I was"},{"speaker":"Noella Andres","startTime":2134.83,"endTime":2137.77,"body":"super nervous. We're all really"},{"speaker":"Noella Andres","startTime":2134.83,"endTime":2137.77,"body":"nervous to adapt to AI. You"},{"speaker":"Noella Andres","startTime":2137.77,"endTime":2140.47,"body":"know, I remember a chat TPT came"},{"speaker":"Noella Andres","startTime":2137.77,"endTime":2140.47,"body":"out, I was like, I'm not using"},{"speaker":"Noella Andres","startTime":2140.47,"endTime":2145.66,"body":"that. And now I like I live on"},{"speaker":"Noella Andres","startTime":2140.47,"endTime":2145.66,"body":"chat. Yeah. And I think that"},{"speaker":"Noella Andres","startTime":2145.69,"endTime":2148.78,"body":"that is something that, you"},{"speaker":"Noella Andres","startTime":2145.69,"endTime":2148.78,"body":"know, people initially think of"},{"speaker":"Noella Andres","startTime":2148.78,"endTime":2151.69,"body":"when they think of a program,"},{"speaker":"Noella Andres","startTime":2148.78,"endTime":2151.69,"body":"like imagine is like, oh, AI,"},{"speaker":"Noella Andres","startTime":2151.69,"endTime":2156.64,"body":"like, it's scary. But"},{"speaker":"Noella Andres","startTime":2151.69,"endTime":2156.64,"body":"realistically. So speaking about"},{"speaker":"Noella Andres","startTime":2156.64,"endTime":2159.22,"body":"imagine, in particular, the way"},{"speaker":"Noella Andres","startTime":2156.64,"endTime":2159.22,"body":"that you get started with"},{"speaker":"Noella Andres","startTime":2159.22,"endTime":2162.52,"body":"imagine is you're uploading your"},{"speaker":"Noella Andres","startTime":2159.22,"endTime":2162.52,"body":"already edited images. So first"},{"speaker":"Noella Andres","startTime":2162.52,"endTime":2165.22,"body":"of all, it's personalized to"},{"speaker":"Noella Andres","startTime":2162.52,"endTime":2165.22,"body":"you, you're not gonna get just"},{"speaker":"Noella Andres","startTime":2165.22,"endTime":2168.22,"body":"like a blanket, edit style, you"},{"speaker":"Noella Andres","startTime":2165.22,"endTime":2168.22,"body":"know, it's not going to change"},{"speaker":"Noella Andres","startTime":2168.22,"endTime":2170.35,"body":"the way you edit, it's not gonna"},{"speaker":"Noella Andres","startTime":2168.22,"endTime":2170.35,"body":"change the later galleries look,"},{"speaker":"Noella Andres","startTime":2170.35,"endTime":2174.97,"body":"in the end, you are really using"},{"speaker":"Noella Andres","startTime":2170.35,"endTime":2174.97,"body":"your personal style to edit your"},{"speaker":"Noella Andres","startTime":2174.97,"endTime":2178.63,"body":"images, you also have full"},{"speaker":"Noella Andres","startTime":2174.97,"endTime":2178.63,"body":"control over the editing"},{"speaker":"Noella Andres","startTime":2178.63,"endTime":2181.66,"body":"process. So once we apply your"},{"speaker":"Noella Andres","startTime":2178.63,"endTime":2181.66,"body":"edits, you can still go in and"},{"speaker":"Noella Andres","startTime":2181.66,"endTime":2184.09,"body":"review it and make adjustments,"},{"speaker":"Noella Andres","startTime":2181.66,"endTime":2184.09,"body":"you can adjust your profile, you"},{"speaker":"Noella Andres","startTime":2184.09,"endTime":2187.81,"body":"can gesture images. So again,"},{"speaker":"Noella Andres","startTime":2184.09,"endTime":2187.81,"body":"you're not what not only are you"},{"speaker":"Noella Andres","startTime":2187.81,"endTime":2191.83,"body":"like, you know, you're a little"},{"speaker":"Noella Andres","startTime":2187.81,"endTime":2191.83,"body":"hesitant to start AI to begin"},{"speaker":"Noella Andres","startTime":2191.83,"endTime":2195.01,"body":"with. But the nice thing is you"},{"speaker":"Noella Andres","startTime":2191.83,"endTime":2195.01,"body":"still have full control over"},{"speaker":"Noella Andres","startTime":2195.01,"endTime":2195.82,"body":"this process."},{"speaker":"Annemie Tonken","startTime":2195.82,"endTime":2198.04,"body":"Yeah. And I"},{"speaker":"Annemie Tonken","startTime":2195.82,"endTime":2198.04,"body":"mean, it's not unlike"},{"speaker":"Annemie Tonken","startTime":2199.12,"endTime":2202.78,"body":"documenting a process and"},{"speaker":"Annemie Tonken","startTime":2199.12,"endTime":2202.78,"body":"turning it into a system. It's"},{"speaker":"Annemie Tonken","startTime":2202.78,"endTime":2207.46,"body":"not unlike onboarding, someone"},{"speaker":"Annemie Tonken","startTime":2202.78,"endTime":2207.46,"body":"who you're outsourcing work to."},{"speaker":"Annemie Tonken","startTime":2208.18,"endTime":2213.04,"body":"When you start with a new tool,"},{"speaker":"Annemie Tonken","startTime":2208.18,"endTime":2213.04,"body":"like imagine, you have to build"},{"speaker":"Annemie Tonken","startTime":2213.04,"endTime":2217.21,"body":"in a period of time where the"},{"speaker":"Annemie Tonken","startTime":2213.04,"endTime":2217.21,"body":"workload actually gets a little"},{"speaker":"Annemie Tonken","startTime":2217.21,"endTime":2222.13,"body":"bit heavier. So it's not going"},{"speaker":"Annemie Tonken","startTime":2217.21,"endTime":2222.13,"body":"to just take it out of your"},{"speaker":"Annemie Tonken","startTime":2222.13,"endTime":2226.6,"body":"hands, you have to go in, you"},{"speaker":"Annemie Tonken","startTime":2222.13,"endTime":2226.6,"body":"have to train it do the work, it"},{"speaker":"Annemie Tonken","startTime":2226.6,"endTime":2231.76,"body":"does tend to be to learn faster"},{"speaker":"Annemie Tonken","startTime":2226.6,"endTime":2231.76,"body":"and be more consistent than"},{"speaker":"Annemie Tonken","startTime":2231.94,"endTime":2235.87,"body":"sometimes people are when it"},{"speaker":"Annemie Tonken","startTime":2231.94,"endTime":2235.87,"body":"comes to outsourcing work. But"},{"speaker":"Annemie Tonken","startTime":2235.87,"endTime":2241.0,"body":"on the other hand, like and it"},{"speaker":"Annemie Tonken","startTime":2235.87,"endTime":2241.0,"body":"works 24 hours a day, seven days"},{"speaker":"Annemie Tonken","startTime":2241.0,"endTime":2244.9,"body":"a week, 365 days a year for the"},{"speaker":"Annemie Tonken","startTime":2241.0,"endTime":2244.9,"body":"same pay rate the whole time."},{"speaker":"Annemie Tonken","startTime":2245.41,"endTime":2246.64,"body":"Very, very reasonable pay"},{"speaker":"Noella Andres","startTime":2246.64,"endTime":2249.22,"body":"rate, like you"},{"speaker":"Noella Andres","startTime":2246.64,"endTime":2249.22,"body":"said like it does, it is just"},{"speaker":"Noella Andres","startTime":2249.22,"endTime":2251.83,"body":"like anything else, when you"},{"speaker":"Noella Andres","startTime":2249.22,"endTime":2251.83,"body":"when you outsource work, it does"},{"speaker":"Noella Andres","startTime":2251.83,"endTime":2256.15,"body":"take that bit of time in the"},{"speaker":"Noella Andres","startTime":2251.83,"endTime":2256.15,"body":"beginning. So imagine you do you"},{"speaker":"Noella Andres","startTime":2256.15,"endTime":2258.55,"body":"have a different a few different"},{"speaker":"Noella Andres","startTime":2256.15,"endTime":2258.55,"body":"ways you can get started with"},{"speaker":"Noella Andres","startTime":2258.55,"endTime":2263.98,"body":"the program. But one of them is"},{"speaker":"Noella Andres","startTime":2258.55,"endTime":2263.98,"body":"to upload your already edited"},{"speaker":"Noella Andres","startTime":2263.98,"endTime":2267.58,"body":"images into the program, which"},{"speaker":"Noella Andres","startTime":2263.98,"endTime":2267.58,"body":"builds a personalized profile"},{"speaker":"Noella Andres","startTime":2267.58,"endTime":2271.33,"body":"for you. That does require going"},{"speaker":"Noella Andres","startTime":2267.58,"endTime":2271.33,"body":"through your already edited"},{"speaker":"Noella Andres","startTime":2271.33,"endTime":2274.21,"body":"images, right picking your"},{"speaker":"Noella Andres","startTime":2271.33,"endTime":2274.21,"body":"favorite edits, picking, you"},{"speaker":"Noella Andres","startTime":2274.21,"endTime":2276.31,"body":"know, the shoots that you're"},{"speaker":"Noella Andres","startTime":2274.21,"endTime":2276.31,"body":"just like you adoring you're"},{"speaker":"Noella Andres","startTime":2276.31,"endTime":2279.7,"body":"like that is the style I want to"},{"speaker":"Noella Andres","startTime":2276.31,"endTime":2279.7,"body":"replicate. So you do have to put"},{"speaker":"Noella Andres","startTime":2279.7,"endTime":2283.93,"body":"that legwork in the very"},{"speaker":"Noella Andres","startTime":2279.7,"endTime":2283.93,"body":"beginning. However, if, for"},{"speaker":"Noella Andres","startTime":2283.93,"endTime":2286.33,"body":"example, you have a session"},{"speaker":"Noella Andres","startTime":2283.93,"endTime":2286.33,"body":"tomorrow, and you're like, I"},{"speaker":"Noella Andres","startTime":2286.33,"endTime":2289.57,"body":"just want to give this to try a"},{"speaker":"Noella Andres","startTime":2286.33,"endTime":2289.57,"body":"give us a try immediately, we do"},{"speaker":"Noella Andres","startTime":2289.57,"endTime":2292.33,"body":"have the option, you can just"},{"speaker":"Noella Andres","startTime":2289.57,"endTime":2292.33,"body":"upload a preset into the program"},{"speaker":"Noella Andres","startTime":2292.33,"endTime":2296.29,"body":"and that will kick off your"},{"speaker":"Noella Andres","startTime":2292.33,"endTime":2296.29,"body":"profile. So it does it does"},{"speaker":"Noella Andres","startTime":2296.29,"endTime":2299.71,"body":"require that time upfront. But"},{"speaker":"Noella Andres","startTime":2296.29,"endTime":2299.71,"body":"there are shortcuts on getting"},{"speaker":"Noella Andres","startTime":2299.71,"endTime":2302.14,"body":"started really quickly and"},{"speaker":"Noella Andres","startTime":2299.71,"endTime":2302.14,"body":"really easily, which is nice."},{"speaker":"Noella Andres","startTime":2302.14,"endTime":2305.23,"body":"But no matter how you get"},{"speaker":"Noella Andres","startTime":2302.14,"endTime":2305.23,"body":"started, that's the benefit of"},{"speaker":"Noella Andres","startTime":2305.23,"endTime":2308.53,"body":"is it does spit out your edited"},{"speaker":"Noella Andres","startTime":2305.23,"endTime":2308.53,"body":"images very quickly."},{"speaker":"Noella Andres","startTime":2309.28,"endTime":2310.09,"body":"Consistently."},{"speaker":"Annemie Tonken","startTime":2310.21,"endTime":2315.61,"body":"Yeah. And over"},{"speaker":"Annemie Tonken","startTime":2310.21,"endTime":2315.61,"body":"the course of sort of, so you"},{"speaker":"Annemie Tonken","startTime":2315.61,"endTime":2320.65,"body":"upload a gallery, it comes back"},{"speaker":"Annemie Tonken","startTime":2315.61,"endTime":2320.65,"body":"with edits. And my understanding"},{"speaker":"Annemie Tonken","startTime":2320.68,"endTime":2324.19,"body":"is that you can then adjust"},{"speaker":"Annemie Tonken","startTime":2320.68,"endTime":2324.19,"body":"those edits and sort of re"},{"speaker":"Annemie Tonken","startTime":2324.19,"endTime":2327.49,"body":"upload it. So it is exactly like"},{"speaker":"Annemie Tonken","startTime":2324.19,"endTime":2327.49,"body":"working with a human editor in"},{"speaker":"Annemie Tonken","startTime":2327.49,"endTime":2331.09,"body":"that way where you're saying,"},{"speaker":"Annemie Tonken","startTime":2327.49,"endTime":2331.09,"body":"Okay, good job. Here are my"},{"speaker":"Annemie Tonken","startTime":2331.09,"endTime":2334.81,"body":"notes. This is what I would have"},{"speaker":"Annemie Tonken","startTime":2331.09,"endTime":2334.81,"body":"done differently. Yeah,"},{"speaker":"Noella Andres","startTime":2334.81,"endTime":2337.09,"body":"so you end up at"},{"speaker":"Noella Andres","startTime":2334.81,"endTime":2337.09,"body":"the end, and you upload them"},{"speaker":"Noella Andres","startTime":2337.09,"endTime":2341.44,"body":"back into the art system. And it"},{"speaker":"Noella Andres","startTime":2337.09,"endTime":2341.44,"body":"trains that profile based on"},{"speaker":"Noella Andres","startTime":2341.44,"endTime":2343.84,"body":"those adjustments that you just"},{"speaker":"Noella Andres","startTime":2341.44,"endTime":2343.84,"body":"made. So the more and more you"},{"speaker":"Noella Andres","startTime":2343.84,"endTime":2346.51,"body":"use it, the more and more it"},{"speaker":"Noella Andres","startTime":2343.84,"endTime":2346.51,"body":"gets better. Like you know, we"},{"speaker":"Noella Andres","startTime":2346.51,"endTime":2348.88,"body":"have a ton of photographers that"},{"speaker":"Noella Andres","startTime":2346.51,"endTime":2348.88,"body":"they just like hit the button"},{"speaker":"Noella Andres","startTime":2348.88,"endTime":2351.88,"body":"and walk away. And that's it"},{"speaker":"Noella Andres","startTime":2348.88,"endTime":2351.88,"body":"because they've spent that time"},{"speaker":"Noella Andres","startTime":2352.12,"endTime":2355.36,"body":"not only building their profile,"},{"speaker":"Noella Andres","startTime":2352.12,"endTime":2355.36,"body":"but constructively"},{"speaker":"Noella Andres","startTime":2355.57,"endTime":2359.71,"body":"constructively criticism. This"},{"speaker":"Noella Andres","startTime":2355.57,"endTime":2359.71,"body":"isn't you know, they like hey,"},{"speaker":"Noella Andres","startTime":2359.71,"endTime":2363.4,"body":"yeah, like I like this, but can"},{"speaker":"Noella Andres","startTime":2359.71,"endTime":2363.4,"body":"we adjust this a smidge? Yeah."},{"speaker":"Noella Andres","startTime":2363.64,"endTime":2366.76,"body":"And so you can do that in"},{"speaker":"Noella Andres","startTime":2363.64,"endTime":2366.76,"body":"Lightroom. And then we'll and"},{"speaker":"Noella Andres","startTime":2366.76,"endTime":2369.43,"body":"then re upload it back into the"},{"speaker":"Noella Andres","startTime":2366.76,"endTime":2369.43,"body":"program. Or you can actually"},{"speaker":"Noella Andres","startTime":2369.43,"endTime":2372.58,"body":"just go directly to your profile"},{"speaker":"Noella Andres","startTime":2369.43,"endTime":2372.58,"body":"and adjust it. So if you're like"},{"speaker":"Noella Andres","startTime":2372.61,"endTime":2375.88,"body":"I want to overall adjust my"},{"speaker":"Noella Andres","startTime":2372.61,"endTime":2375.88,"body":"profile and make it a little bit"},{"speaker":"Noella Andres","startTime":2375.88,"endTime":2378.73,"body":"more brighter. You can just"},{"speaker":"Noella Andres","startTime":2375.88,"endTime":2378.73,"body":"adjust your entire profile in"},{"speaker":"Noella Andres","startTime":2378.73,"endTime":2379.18,"body":"general."},{"speaker":"Annemie Tonken","startTime":2379.87,"endTime":2384.85,"body":"Amazing. Well, I"},{"speaker":"Annemie Tonken","startTime":2379.87,"endTime":2384.85,"body":"think that this is when this"},{"speaker":"Annemie Tonken","startTime":2385.0,"endTime":2389.89,"body":"show drops is the perfect time."},{"speaker":"Annemie Tonken","startTime":2385.0,"endTime":2389.89,"body":"For anyone out there who's"},{"speaker":"Annemie Tonken","startTime":2389.89,"endTime":2394.45,"body":"listening who has not dabbled in"},{"speaker":"Annemie Tonken","startTime":2389.89,"endTime":2394.45,"body":"the AI editing process yet."},{"speaker":"Annemie Tonken","startTime":2394.9,"endTime":2399.1,"body":"now's a great time to start most"},{"speaker":"Annemie Tonken","startTime":2394.9,"endTime":2399.1,"body":"of us are in sort of a period of"},{"speaker":"Annemie Tonken","startTime":2399.1,"endTime":2402.97,"body":"some semi skilled Bonus depends"},{"speaker":"Annemie Tonken","startTime":2399.1,"endTime":2402.97,"body":"on where you are. But, you know,"},{"speaker":"Annemie Tonken","startTime":2403.51,"endTime":2407.95,"body":"set it up, take the time commit"},{"speaker":"Annemie Tonken","startTime":2403.51,"endTime":2407.95,"body":"a few days one week to like"},{"speaker":"Annemie Tonken","startTime":2407.98,"endTime":2410.83,"body":"calling through and getting some"},{"speaker":"Annemie Tonken","startTime":2407.98,"endTime":2410.83,"body":"images to upload and let the"},{"speaker":"Annemie Tonken","startTime":2410.83,"endTime":2414.79,"body":"system digest them. And then"},{"speaker":"Annemie Tonken","startTime":2410.83,"endTime":2414.79,"body":"your next few sessions or your"},{"speaker":"Annemie Tonken","startTime":2414.82,"endTime":2419.38,"body":"next wedding or whatever, give"},{"speaker":"Annemie Tonken","startTime":2414.82,"endTime":2419.38,"body":"it a go. But commit to yourself"},{"speaker":"Annemie Tonken","startTime":2419.38,"endTime":2422.35,"body":"that you're going to go through"},{"speaker":"Annemie Tonken","startTime":2419.38,"endTime":2422.35,"body":"the process. And when you make"},{"speaker":"Annemie Tonken","startTime":2422.38,"endTime":2426.31,"body":"whatever adjustments to the"},{"speaker":"Annemie Tonken","startTime":2422.38,"endTime":2426.31,"body":"edits that you make reupload do"},{"speaker":"Annemie Tonken","startTime":2426.31,"endTime":2429.43,"body":"that training process. Because"},{"speaker":"Annemie Tonken","startTime":2426.31,"endTime":2429.43,"body":"by the time that busy season"},{"speaker":"Annemie Tonken","startTime":2429.43,"endTime":2433.3,"body":"hits, what you will have is on"},{"speaker":"Annemie Tonken","startTime":2429.43,"endTime":2433.3,"body":"demand editing, that you can use"},{"speaker":"Annemie Tonken","startTime":2433.3,"endTime":2435.37,"body":"as much or as little as you"},{"speaker":"Annemie Tonken","startTime":2433.3,"endTime":2435.37,"body":"want. The other nice thing and"},{"speaker":"Annemie Tonken","startTime":2435.37,"endTime":2438.82,"body":"we didn't even talk about this,"},{"speaker":"Annemie Tonken","startTime":2435.37,"endTime":2438.82,"body":"when you hire a person, there is"},{"speaker":"Annemie Tonken","startTime":2438.82,"endTime":2443.62,"body":"this sense of responsibility"},{"speaker":"Annemie Tonken","startTime":2438.82,"endTime":2443.62,"body":"where that person is depending"},{"speaker":"Annemie Tonken","startTime":2443.62,"endTime":2446.68,"body":"on you to give them the amount"},{"speaker":"Annemie Tonken","startTime":2443.62,"endTime":2446.68,"body":"of work that you've promised to"},{"speaker":"Annemie Tonken","startTime":2446.68,"endTime":2450.46,"body":"give them. So a lot of people"},{"speaker":"Annemie Tonken","startTime":2446.68,"endTime":2450.46,"body":"will hesitate to hire a VA or"},{"speaker":"Annemie Tonken","startTime":2450.46,"endTime":2453.31,"body":"anything like that, because they"},{"speaker":"Annemie Tonken","startTime":2450.46,"endTime":2453.31,"body":"say, Well, you know, it's busy"},{"speaker":"Annemie Tonken","startTime":2453.31,"endTime":2455.95,"body":"right now. But in two months,"},{"speaker":"Annemie Tonken","startTime":2453.31,"endTime":2455.95,"body":"I'm not going to have any work"},{"speaker":"Annemie Tonken","startTime":2455.95,"endTime":2457.42,"body":"at all for them. Especially"},{"speaker":"Noella Andres","startTime":2457.42,"endTime":2459.46,"body":"because a lot of"},{"speaker":"Noella Andres","startTime":2457.42,"endTime":2459.46,"body":"them require like retainers,"},{"speaker":"Noella Andres","startTime":2459.46,"endTime":2461.53,"body":"right, like 20 hours a month or"},{"speaker":"Noella Andres","startTime":2459.46,"endTime":2461.53,"body":"right."},{"speaker":"Annemie Tonken","startTime":2462.67,"endTime":2466.96,"body":"Whereas the way"},{"speaker":"Annemie Tonken","startTime":2462.67,"endTime":2466.96,"body":"that imagines payment process is"},{"speaker":"Annemie Tonken","startTime":2466.96,"endTime":2471.07,"body":"structured, you're not committed"},{"speaker":"Annemie Tonken","startTime":2466.96,"endTime":2471.07,"body":"to anything. You're just you're"},{"speaker":"Annemie Tonken","startTime":2471.07,"endTime":2473.62,"body":"paying when you need it. Yeah,"},{"speaker":"Annemie Tonken","startTime":2471.07,"endTime":2473.62,"body":"exactly."},{"speaker":"Noella Andres","startTime":2474.49,"endTime":2477.19,"body":"You're right,"},{"speaker":"Noella Andres","startTime":2474.49,"endTime":2477.19,"body":"like, and that's kind of like"},{"speaker":"Noella Andres","startTime":2477.19,"endTime":2480.31,"body":"I'm telling everyone right now,"},{"speaker":"Noella Andres","startTime":2477.19,"endTime":2480.31,"body":"like get started now build your"},{"speaker":"Noella Andres","startTime":2480.31,"endTime":2483.37,"body":"profile. Now your October SELF"},{"speaker":"Noella Andres","startTime":2480.31,"endTime":2483.37,"body":"is going to"},{"speaker":"Annemie Tonken","startTime":2483.37,"endTime":2487.24,"body":"fail. Thank you."},{"speaker":"Annemie Tonken","startTime":2483.37,"endTime":2487.24,"body":"Exactly. So good. Yeah,"},{"speaker":"Noella Andres","startTime":2487.27,"endTime":2490.24,"body":"totally. And, and"},{"speaker":"Noella Andres","startTime":2487.27,"endTime":2490.24,"body":"the other thing I want to talk"},{"speaker":"Noella Andres","startTime":2490.24,"endTime":2492.37,"body":"about, again, is like the backup"},{"speaker":"Noella Andres","startTime":2490.24,"endTime":2492.37,"body":"source, so I don't know if a lot"},{"speaker":"Noella Andres","startTime":2492.37,"endTime":2495.28,"body":"of people know this. It's not"},{"speaker":"Noella Andres","startTime":2492.37,"endTime":2495.28,"body":"something that we it's not as"},{"speaker":"Noella Andres","startTime":2495.28,"endTime":2498.16,"body":"fancy as the calling and the"},{"speaker":"Noella Andres","startTime":2495.28,"endTime":2498.16,"body":"editing feature, which is like"},{"speaker":"Noella Andres","startTime":2498.16,"endTime":2501.1,"body":"probably everybody's favorite,"},{"speaker":"Noella Andres","startTime":2498.16,"endTime":2501.1,"body":"but the backup storage. So any"},{"speaker":"Noella Andres","startTime":2501.13,"endTime":2504.22,"body":"sessions that you run through"},{"speaker":"Noella Andres","startTime":2501.13,"endTime":2504.22,"body":"imagine you have the option of"},{"speaker":"Noella Andres","startTime":2504.43,"endTime":2508.12,"body":"backing up to our system. So"},{"speaker":"Noella Andres","startTime":2504.43,"endTime":2508.12,"body":"your images are like 100%"},{"speaker":"Noella Andres","startTime":2508.12,"endTime":2510.67,"body":"secure, and I don't I guess"},{"speaker":"Noella Andres","startTime":2508.12,"endTime":2510.67,"body":"maybe it's just me, but like"},{"speaker":"Noella Andres","startTime":2510.67,"endTime":2513.07,"body":"when I was a wedding"},{"speaker":"Noella Andres","startTime":2510.67,"endTime":2513.07,"body":"photographer that kept me up at"},{"speaker":"Noella Andres","startTime":2513.07,"endTime":2517.27,"body":"night? Absolutely, yes. Finally"},{"speaker":"Noella Andres","startTime":2513.07,"endTime":2517.27,"body":"a solution for that. And it"},{"speaker":"Noella Andres","startTime":2517.27,"endTime":2521.98,"body":"happens like very seamlessly,"},{"speaker":"Noella Andres","startTime":2517.27,"endTime":2521.98,"body":"like AI technology is happening"},{"speaker":"Noella Andres","startTime":2521.98,"endTime":2525.76,"body":"so fast. And that's kind of how"},{"speaker":"Noella Andres","startTime":2521.98,"endTime":2525.76,"body":"I felt like when I was offered"},{"speaker":"Noella Andres","startTime":2525.76,"endTime":2528.22,"body":"the job. And imagine I was like"},{"speaker":"Noella Andres","startTime":2525.76,"endTime":2528.22,"body":"I couldn't be on the boat."},{"speaker":"Noella Andres","startTime":2528.22,"endTime":2530.38,"body":"Because if I'm not on the boat,"},{"speaker":"Noella Andres","startTime":2528.22,"endTime":2530.38,"body":"I'm off the boat like."},{"speaker":"Annemie Tonken","startTime":2532.27,"endTime":2536.05,"body":"Absolutely. And"},{"speaker":"Annemie Tonken","startTime":2532.27,"endTime":2536.05,"body":"that standard of being able to"},{"speaker":"Annemie Tonken","startTime":2536.05,"endTime":2540.13,"body":"turn photos around in a shorter"},{"speaker":"Annemie Tonken","startTime":2536.05,"endTime":2540.13,"body":"period of time and being able"},{"speaker":"Annemie Tonken","startTime":2540.13,"endTime":2543.1,"body":"to, to know that you're not"},{"speaker":"Annemie Tonken","startTime":2540.13,"endTime":2543.1,"body":"going to I'm going to bring it"},{"speaker":"Annemie Tonken","startTime":2543.1,"endTime":2545.68,"body":"back kind of to the beginning of"},{"speaker":"Annemie Tonken","startTime":2543.1,"endTime":2545.68,"body":"our conversation, which is that"},{"speaker":"Annemie Tonken","startTime":2545.68,"endTime":2549.31,"body":"like we build these businesses,"},{"speaker":"Annemie Tonken","startTime":2545.68,"endTime":2549.31,"body":"with the idea that we're going"},{"speaker":"Annemie Tonken","startTime":2549.31,"endTime":2551.38,"body":"to be able to set our own hours"},{"speaker":"Annemie Tonken","startTime":2549.31,"endTime":2551.38,"body":"and do all this stuff. And then"},{"speaker":"Annemie Tonken","startTime":2551.38,"endTime":2554.89,"body":"very quickly, we get roped into"},{"speaker":"Annemie Tonken","startTime":2551.38,"endTime":2554.89,"body":"because we are doing all of the"},{"speaker":"Annemie Tonken","startTime":2554.89,"endTime":2557.44,"body":"things, especially if you happen"},{"speaker":"Annemie Tonken","startTime":2554.89,"endTime":2557.44,"body":"to be at that place where you"},{"speaker":"Annemie Tonken","startTime":2557.44,"endTime":2560.71,"body":"haven't really gotten into"},{"speaker":"Annemie Tonken","startTime":2557.44,"endTime":2560.71,"body":"systems or haven't really gotten"},{"speaker":"Annemie Tonken","startTime":2560.71,"endTime":2564.25,"body":"into outsourcing, we get into a"},{"speaker":"Annemie Tonken","startTime":2560.71,"endTime":2564.25,"body":"place where there are so many"},{"speaker":"Annemie Tonken","startTime":2564.25,"endTime":2568.48,"body":"little things that we are doing"},{"speaker":"Annemie Tonken","startTime":2564.25,"endTime":2568.48,"body":"each and every day that like it"},{"speaker":"Annemie Tonken","startTime":2568.48,"endTime":2572.86,"body":"can, it can totally overthrow"},{"speaker":"Annemie Tonken","startTime":2568.48,"endTime":2572.86,"body":"that whole point. I mean, if you"},{"speaker":"Annemie Tonken","startTime":2572.86,"endTime":2575.08,"body":"have ever said yourself, I wish"},{"speaker":"Annemie Tonken","startTime":2572.86,"endTime":2575.08,"body":"I could just clock in and then"},{"speaker":"Annemie Tonken","startTime":2575.08,"endTime":2580.3,"body":"clock out like that. That's"},{"speaker":"Annemie Tonken","startTime":2575.08,"endTime":2580.3,"body":"where you are. Yeah, I said it"},{"speaker":"Annemie Tonken","startTime":2580.3,"endTime":2585.97,"body":"too, for sure. But I really do."},{"speaker":"Annemie Tonken","startTime":2580.3,"endTime":2585.97,"body":"I'm excited. Again, like I am"},{"speaker":"Annemie Tonken","startTime":2585.97,"endTime":2588.4,"body":"honored that you guys were"},{"speaker":"Annemie Tonken","startTime":2585.97,"endTime":2588.4,"body":"interested in partnering with"},{"speaker":"Annemie Tonken","startTime":2588.4,"endTime":2592.42,"body":"me, I am really excited for this"},{"speaker":"Annemie Tonken","startTime":2588.4,"endTime":2592.42,"body":"partnership. Because I don't"},{"speaker":"Annemie Tonken","startTime":2592.42,"endTime":2595.75,"body":"have many partnerships, the ones"},{"speaker":"Annemie Tonken","startTime":2592.42,"endTime":2595.75,"body":"that I do are the tools that I"},{"speaker":"Annemie Tonken","startTime":2595.75,"endTime":2600.22,"body":"really deeply believe are going"},{"speaker":"Annemie Tonken","startTime":2595.75,"endTime":2600.22,"body":"to make a giant impact not only"},{"speaker":"Annemie Tonken","startTime":2600.22,"endTime":2603.46,"body":"in the business is of"},{"speaker":"Annemie Tonken","startTime":2600.22,"endTime":2603.46,"body":"photographers, but also just in"},{"speaker":"Annemie Tonken","startTime":2603.46,"endTime":2605.68,"body":"their lives and in what they're"},{"speaker":"Annemie Tonken","startTime":2603.46,"endTime":2605.68,"body":"able to deliver to their"},{"speaker":"Annemie Tonken","startTime":2605.68,"endTime":2608.8,"body":"clients. And so thank you. Thank"},{"speaker":"Annemie Tonken","startTime":2605.68,"endTime":2608.8,"body":"you. Yes,"},{"speaker":"Noella Andres","startTime":2608.8,"endTime":2611.56,"body":"no, I mean, we"},{"speaker":"Noella Andres","startTime":2608.8,"endTime":2611.56,"body":"love you. I mean, as you know,"},{"speaker":"Noella Andres","startTime":2611.59,"endTime":2616.57,"body":"we've loved you for a long time."},{"speaker":"Noella Andres","startTime":2611.59,"endTime":2616.57,"body":"Anyways, yeah, that's like I was"},{"speaker":"Noella Andres","startTime":2616.57,"endTime":2620.05,"body":"fangirling. Because your name"},{"speaker":"Noella Andres","startTime":2616.57,"endTime":2620.05,"body":"was just, you're just such a big"},{"speaker":"Noella Andres","startTime":2620.05,"endTime":2622.51,"body":"voice in the industry and help"},{"speaker":"Noella Andres","startTime":2620.05,"endTime":2622.51,"body":"so many people. So when I saw"},{"speaker":"Noella Andres","startTime":2622.51,"endTime":2623.71,"body":"you, it's just like, oh, my"},{"speaker":"Noella Andres","startTime":2622.51,"endTime":2623.71,"body":"gosh,"},{"speaker":"Annemie Tonken","startTime":2624.86,"endTime":2628.49,"body":"so sweet."},{"speaker":"Annemie Tonken","startTime":2624.86,"endTime":2628.49,"body":"Amazing. Okay, so if people want"},{"speaker":"Annemie Tonken","startTime":2628.49,"endTime":2634.22,"body":"to try out, imagine I do have a"},{"speaker":"Annemie Tonken","startTime":2628.49,"endTime":2634.22,"body":"link, I've actually got a whole"},{"speaker":"Annemie Tonken","startTime":2634.22,"endTime":2636.74,"body":"page on my website devoted to"},{"speaker":"Annemie Tonken","startTime":2634.22,"endTime":2636.74,"body":"it. So you go to"},{"speaker":"Annemie Tonken","startTime":2636.77,"endTime":2642.08,"body":"thiscantbethathard.com/imagine."},{"speaker":"Annemie Tonken","startTime":2636.77,"endTime":2642.08,"body":"And then what's the process from"},{"speaker":"Annemie Tonken","startTime":2642.08,"endTime":2642.44,"body":"there, they're"},{"speaker":"Noella Andres","startTime":2642.67,"endTime":2644.98,"body":"going to click on"},{"speaker":"Noella Andres","startTime":2642.67,"endTime":2644.98,"body":"your link, they are going to get"},{"speaker":"Noella Andres","startTime":2644.98,"endTime":2650.02,"body":"1500 Free edits that they can"},{"speaker":"Noella Andres","startTime":2644.98,"endTime":2650.02,"body":"play around in those 1500 Free"},{"speaker":"Noella Andres","startTime":2650.02,"endTime":2653.56,"body":"edits are only they count"},{"speaker":"Noella Andres","startTime":2650.02,"endTime":2653.56,"body":"towards just what you're editing"},{"speaker":"Noella Andres","startTime":2653.56,"endTime":2656.71,"body":"and what you're exporting. So"},{"speaker":"Noella Andres","startTime":2653.56,"endTime":2656.71,"body":"first of all, I would suggest"},{"speaker":"Noella Andres","startTime":2656.71,"endTime":2659.92,"body":"people click on your link,"},{"speaker":"Noella Andres","startTime":2656.71,"endTime":2659.92,"body":"install the program and start"},{"speaker":"Noella Andres","startTime":2659.92,"endTime":2665.2,"body":"building their profile. And then"},{"speaker":"Noella Andres","startTime":2659.92,"endTime":2665.2,"body":"use those 1500 Free edits once"},{"speaker":"Noella Andres","startTime":2665.2,"endTime":2671.29,"body":"they're ready to try it out. And"},{"speaker":"Noella Andres","startTime":2665.2,"endTime":2671.29,"body":"that's it. That's it. Just get"},{"speaker":"Noella Andres","startTime":2671.29,"endTime":2673.78,"body":"started building the profile,"},{"speaker":"Noella Andres","startTime":2671.29,"endTime":2673.78,"body":"obviously imagine has amazing"},{"speaker":"Noella Andres","startTime":2673.78,"endTime":2678.13,"body":"customer support team, you know,"},{"speaker":"Noella Andres","startTime":2673.78,"endTime":2678.13,"body":"people can email me and I'm more"},{"speaker":"Noella Andres","startTime":2678.13,"endTime":2683.44,"body":"than happy to help them but I"},{"speaker":"Noella Andres","startTime":2678.13,"endTime":2683.44,"body":"think just taking the first step"},{"speaker":"Noella Andres","startTime":2683.44,"endTime":2685.18,"body":"and building their profiles"},{"speaker":"Noella Andres","startTime":2683.44,"endTime":2685.18,"body":"number one,"},{"speaker":"Annemie Tonken","startTime":2685.33,"endTime":2688.75,"body":"amazing and then"},{"speaker":"Annemie Tonken","startTime":2685.33,"endTime":2688.75,"body":"I am gonna redirect to you."},{"speaker":"Annemie Tonken","startTime":2689.2,"endTime":2694.69,"body":"Because I feel like your sort of"},{"speaker":"Annemie Tonken","startTime":2689.2,"endTime":2694.69,"body":"voice of common reason is an"},{"speaker":"Annemie Tonken","startTime":2694.75,"endTime":2697.54,"body":"thing that this industry needs"},{"speaker":"Annemie Tonken","startTime":2694.75,"endTime":2697.54,"body":"more of, and I imagine lots of"},{"speaker":"Annemie Tonken","startTime":2697.54,"endTime":2700.81,"body":"people out there listening might"},{"speaker":"Annemie Tonken","startTime":2697.54,"endTime":2700.81,"body":"want to come directly with you"},{"speaker":"Annemie Tonken","startTime":2700.81,"endTime":2701.98,"body":"what's the best way for them to"},{"speaker":"Noella Andres","startTime":2701.0,"endTime":2704.21,"body":"do that? You know"},{"speaker":"Noella Andres","startTime":2701.0,"endTime":2704.21,"body":"what I kind of like the secret"},{"speaker":"Noella Andres","startTime":2704.27,"endTime":2708.11,"body":"ninja that I don't like I don't"},{"speaker":"Noella Andres","startTime":2704.27,"endTime":2708.11,"body":"love talking about myself too"},{"speaker":"Noella Andres","startTime":2708.11,"endTime":2712.4,"body":"much but so I actually just took"},{"speaker":"Noella Andres","startTime":2708.11,"endTime":2712.4,"body":"my website down last week, which"},{"speaker":"Noella Andres","startTime":2712.4,"endTime":2714.5,"body":"I'm kind of sad about him I put"},{"speaker":"Noella Andres","startTime":2712.4,"endTime":2714.5,"body":"it back up but anyways,"},{"speaker":"Noella Andres","startTime":2714.53,"endTime":2719.33,"body":"@NoellaAndres on Instagram. And"},{"speaker":"Noella Andres","startTime":2714.53,"endTime":2719.33,"body":"if anyone has any questions even"},{"speaker":"Noella Andres","startTime":2719.36,"endTime":2723.89,"body":"about like imagine or business"},{"speaker":"Noella Andres","startTime":2719.36,"endTime":2723.89,"body":"coaching or anything like that"},{"speaker":"Noella Andres","startTime":2724.31,"endTime":2729.71,"body":"they can email me Noela dot A at"},{"speaker":"Noella Andres","startTime":2724.31,"endTime":2729.71,"body":"Imagine slash ai.com"},{"speaker":"Annemie Tonken","startTime":2730.39,"endTime":2732.13,"body":"That was a"},{"speaker":"Annemie Tonken","startTime":2730.39,"endTime":2732.13,"body":"mouthful, which is okay, because"},{"speaker":"Annemie Tonken","startTime":2732.13,"endTime":2735.52,"body":"we'll link it in the show notes"},{"speaker":"Annemie Tonken","startTime":2732.13,"endTime":2735.52,"body":"so it'll all be there. Amazing."},{"speaker":"Annemie Tonken","startTime":2735.52,"endTime":2740.17,"body":"Well, Noah, thank you so much"},{"speaker":"Annemie Tonken","startTime":2735.52,"endTime":2740.17,"body":"for all of this and and I will"},{"speaker":"Annemie Tonken","startTime":2740.2,"endTime":2742.27,"body":"be talking to you very soon"},{"speaker":"Annemie Tonken","startTime":2740.2,"endTime":2742.27,"body":"again."},{"speaker":"Noella Andres","startTime":2742.57,"endTime":2745.42,"body":"We will. Okay,"},{"speaker":"Noella Andres","startTime":2742.57,"endTime":2745.42,"body":"see you later. All right, bye."},{"speaker":"Noella Andres","startTime":2745.72,"endTime":2746.14,"body":"Bye."},{"speaker":"Annemie Tonken","startTime":2746.92,"endTime":2749.2,"body":"Well, that's it"},{"speaker":"Annemie Tonken","startTime":2746.92,"endTime":2749.2,"body":"for this week's episode of This"},{"speaker":"Annemie Tonken","startTime":2749.2,"endTime":2753.01,"body":"can't be that hard. I'll be back"},{"speaker":"Annemie Tonken","startTime":2749.2,"endTime":2753.01,"body":"Same time, same place next week."},{"speaker":"Annemie Tonken","startTime":2753.46,"endTime":2756.19,"body":"In the meantime, you can find"},{"speaker":"Annemie Tonken","startTime":2753.46,"endTime":2756.19,"body":"more information about this"},{"speaker":"Annemie Tonken","startTime":2756.19,"endTime":2759.1,"body":"episode, along with all the"},{"speaker":"Annemie Tonken","startTime":2756.19,"endTime":2759.1,"body":"relevant links, notes and"},{"speaker":"Annemie Tonken","startTime":2759.1,"endTime":2763.99,"body":"downloads at this can't be that"},{"speaker":"Annemie Tonken","startTime":2759.1,"endTime":2763.99,"body":"hard.com/learn If you liked the"},{"speaker":"Annemie Tonken","startTime":2763.99,"endTime":2767.53,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":2763.99,"endTime":2767.53,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":2767.71,"endTime":2771.37,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":2767.71,"endTime":2771.37,"body":"review on iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":2771.55,"endTime":2775.06,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":2771.55,"endTime":2775.06,"body":"hope you have a fantastic week."}]}