{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.0,"endTime":2.37,"body":"A while ago, I"},{"speaker":"Annemie Tonken","startTime":0.0,"endTime":2.37,"body":"heard someone describe the"},{"speaker":"Annemie Tonken","startTime":2.37,"endTime":7.41,"body":"concept of brand by using this"},{"speaker":"Annemie Tonken","startTime":2.37,"endTime":7.41,"body":"sort of anthropomorphized"},{"speaker":"Annemie Tonken","startTime":7.44,"endTime":12.09,"body":"version, right. So instead of"},{"speaker":"Annemie Tonken","startTime":7.44,"endTime":12.09,"body":"thinking of your brand as a logo"},{"speaker":"Annemie Tonken","startTime":12.09,"endTime":16.92,"body":"and colors and fonts and images"},{"speaker":"Annemie Tonken","startTime":12.09,"endTime":16.92,"body":"and those kinds of things, think"},{"speaker":"Annemie Tonken","startTime":16.92,"endTime":21.84,"body":"of your brand as a person. So is"},{"speaker":"Annemie Tonken","startTime":16.92,"endTime":21.84,"body":"your brand, like the cool kid in"},{"speaker":"Annemie Tonken","startTime":21.84,"endTime":26.43,"body":"class? Is your brand, the Kooky"},{"speaker":"Annemie Tonken","startTime":21.84,"endTime":26.43,"body":"old lady who wears purple"},{"speaker":"Annemie Tonken","startTime":26.43,"endTime":33.18,"body":"glasses? Is your brand, a sort"},{"speaker":"Annemie Tonken","startTime":26.43,"endTime":33.18,"body":"of friendly hippie, you know,"},{"speaker":"Annemie Tonken","startTime":33.18,"endTime":36.18,"body":"lady who shops at the farmers"},{"speaker":"Annemie Tonken","startTime":33.18,"endTime":36.18,"body":"market, like who is your brand?"},{"speaker":"Annemie Tonken","startTime":36.66,"endTime":39.78,"body":"And when you start thinking"},{"speaker":"Annemie Tonken","startTime":36.66,"endTime":39.78,"body":"about your brand in that way,"},{"speaker":"Annemie Tonken","startTime":39.81,"endTime":43.71,"body":"you can start thinking about"},{"speaker":"Annemie Tonken","startTime":39.81,"endTime":43.71,"body":"like, well, how does that person"},{"speaker":"Annemie Tonken","startTime":43.74,"endTime":46.59,"body":"decorate their house? How, what"},{"speaker":"Annemie Tonken","startTime":43.74,"endTime":46.59,"body":"kind of clothes does that person"},{"speaker":"Annemie Tonken","startTime":46.59,"endTime":50.73,"body":"wear? What colors is that person"},{"speaker":"Annemie Tonken","startTime":46.59,"endTime":50.73,"body":"drawn to? What kinds of topics"},{"speaker":"Annemie Tonken","startTime":50.73,"endTime":54.42,"body":"does that person talk about?"},{"speaker":"Annemie Tonken","startTime":50.73,"endTime":54.42,"body":"And, you know, ultimately,"},{"speaker":"Annemie Tonken","startTime":55.44,"endTime":59.1,"body":"you're your, your person, your"},{"speaker":"Annemie Tonken","startTime":55.44,"endTime":59.1,"body":"brand person is probably going"},{"speaker":"Annemie Tonken","startTime":59.1,"endTime":64.29,"body":"to be some version of you. But"},{"speaker":"Annemie Tonken","startTime":59.1,"endTime":64.29,"body":"by thinking of it this way, and"},{"speaker":"Annemie Tonken","startTime":64.29,"endTime":67.74,"body":"getting really specific on how"},{"speaker":"Annemie Tonken","startTime":64.29,"endTime":67.74,"body":"you want to show up in your"},{"speaker":"Annemie Tonken","startTime":67.74,"endTime":72.87,"body":"business, you can make decisions"},{"speaker":"Annemie Tonken","startTime":67.74,"endTime":72.87,"body":"about how to, you know how to"},{"speaker":"Annemie Tonken","startTime":72.9,"endTime":77.94,"body":"how to communicate, how to sort"},{"speaker":"Annemie Tonken","startTime":72.9,"endTime":77.94,"body":"of move forward with the look"},{"speaker":"Annemie Tonken","startTime":77.94,"endTime":81.72,"body":"and feel of things like your"},{"speaker":"Annemie Tonken","startTime":77.94,"endTime":81.72,"body":"website, and your packaging, and"},{"speaker":"Annemie Tonken","startTime":81.72,"endTime":84.87,"body":"all of those kinds of things."},{"speaker":"Annemie Tonken","startTime":81.72,"endTime":84.87,"body":"You can even translate that into"},{"speaker":"Annemie Tonken","startTime":85.23,"endTime":90.0,"body":"price point or what's included"},{"speaker":"Annemie Tonken","startTime":85.23,"endTime":90.0,"body":"in your packages. So this is"},{"speaker":"Annemie Tonken","startTime":90.03,"endTime":94.71,"body":"obviously a huge kind of topic"},{"speaker":"Annemie Tonken","startTime":90.03,"endTime":94.71,"body":"and one that I have been mulling"},{"speaker":"Annemie Tonken","startTime":94.74,"endTime":98.46,"body":"over or have mulled over in that"},{"speaker":"Annemie Tonken","startTime":94.74,"endTime":98.46,"body":"way ever since I heard that"},{"speaker":"Annemie Tonken","startTime":98.46,"endTime":102.78,"body":"particular description, because"},{"speaker":"Annemie Tonken","startTime":98.46,"endTime":102.78,"body":"it really grabbed me. And it"},{"speaker":"Annemie Tonken","startTime":102.78,"endTime":110.52,"body":"coincided so perfectly with this"},{"speaker":"Annemie Tonken","startTime":102.78,"endTime":110.52,"body":"idea that the lovely ladies of"},{"speaker":"Annemie Tonken","startTime":110.52,"endTime":114.24,"body":"ink pot creative came to me with"},{"speaker":"Annemie Tonken","startTime":110.52,"endTime":114.24,"body":"for a topic for the podcast,"},{"speaker":"Annemie Tonken","startTime":114.24,"endTime":119.4,"body":"which is how to inject"},{"speaker":"Annemie Tonken","startTime":114.24,"endTime":119.4,"body":"personality into your website in"},{"speaker":"Annemie Tonken","startTime":119.4,"endTime":122.49,"body":"such a way that by the time that"},{"speaker":"Annemie Tonken","startTime":119.4,"endTime":122.49,"body":"someone reaches out to you, by"},{"speaker":"Annemie Tonken","startTime":122.49,"endTime":125.94,"body":"the time you get on that client"},{"speaker":"Annemie Tonken","startTime":122.49,"endTime":125.94,"body":"call, they're essentially salt,"},{"speaker":"Annemie Tonken","startTime":125.94,"endTime":128.82,"body":"they just need to like know the"},{"speaker":"Annemie Tonken","startTime":125.94,"endTime":128.82,"body":"details and know where to sign."},{"speaker":"Annemie Tonken","startTime":129.21,"endTime":135.18,"body":"And so Kp and Jessie are joining"},{"speaker":"Annemie Tonken","startTime":129.21,"endTime":135.18,"body":"me today to go through more of"},{"speaker":"Annemie Tonken","startTime":135.18,"endTime":137.55,"body":"the nuts and bolts of that,"},{"speaker":"Annemie Tonken","startTime":135.18,"endTime":137.55,"body":"because it's one thing to have"},{"speaker":"Annemie Tonken","startTime":137.55,"endTime":141.57,"body":"this concept of, oh, my brand is"},{"speaker":"Annemie Tonken","startTime":137.55,"endTime":141.57,"body":"a person and you know, this is"},{"speaker":"Annemie Tonken","startTime":141.57,"endTime":145.26,"body":"what she talks and thinks and"},{"speaker":"Annemie Tonken","startTime":141.57,"endTime":145.26,"body":"feels. It's another thing"},{"speaker":"Annemie Tonken","startTime":145.26,"endTime":150.66,"body":"entirely to figure out how to"},{"speaker":"Annemie Tonken","startTime":145.26,"endTime":150.66,"body":"actually put that into your"},{"speaker":"Annemie Tonken","startTime":150.66,"endTime":154.92,"body":"messaging on your website, how"},{"speaker":"Annemie Tonken","startTime":150.66,"endTime":154.92,"body":"to make it so that without, you"},{"speaker":"Annemie Tonken","startTime":154.92,"endTime":158.22,"body":"know, creating a logo that looks"},{"speaker":"Annemie Tonken","startTime":154.92,"endTime":158.22,"body":"like that person, which is"},{"speaker":"Annemie Tonken","startTime":158.22,"endTime":163.83,"body":"probably not the best idea. How"},{"speaker":"Annemie Tonken","startTime":158.22,"endTime":163.83,"body":"can you convey the feeling that"},{"speaker":"Annemie Tonken","startTime":163.83,"endTime":167.28,"body":"someone might have if they made"},{"speaker":"Annemie Tonken","startTime":163.83,"endTime":167.28,"body":"best friends with the cool girl"},{"speaker":"Annemie Tonken","startTime":167.28,"endTime":172.47,"body":"in class, right? So they are"},{"speaker":"Annemie Tonken","startTime":167.28,"endTime":172.47,"body":"joining me, the conversation is"},{"speaker":"Annemie Tonken","startTime":172.47,"endTime":176.7,"body":"full of lots of really great"},{"speaker":"Annemie Tonken","startTime":172.47,"endTime":176.7,"body":"actionable tips. I figure we're"},{"speaker":"Annemie Tonken","startTime":176.7,"endTime":179.46,"body":"in a season when we have some"},{"speaker":"Annemie Tonken","startTime":176.7,"endTime":179.46,"body":"time to do things like work on"},{"speaker":"Annemie Tonken","startTime":179.46,"endTime":182.49,"body":"our websites. So I think you're"},{"speaker":"Annemie Tonken","startTime":179.46,"endTime":182.49,"body":"really going to enjoy this one."},{"speaker":"Annemie Tonken","startTime":183.54,"endTime":187.17,"body":"Welcome to this can't be that"},{"speaker":"Annemie Tonken","startTime":183.54,"endTime":187.17,"body":"hard. My name is Annemie Tonken."},{"speaker":"Annemie Tonken","startTime":187.17,"endTime":190.14,"body":"And I help photographers run"},{"speaker":"Annemie Tonken","startTime":187.17,"endTime":190.14,"body":"profitable, sustainable"},{"speaker":"Annemie Tonken","startTime":190.14,"endTime":194.31,"body":"businesses that they love. Each"},{"speaker":"Annemie Tonken","startTime":190.14,"endTime":194.31,"body":"week on the podcast, I cover"},{"speaker":"Annemie Tonken","startTime":194.31,"endTime":198.06,"body":"simple, actionable strategies"},{"speaker":"Annemie Tonken","startTime":194.31,"endTime":198.06,"body":"and systems that photographers"},{"speaker":"Annemie Tonken","startTime":198.06,"endTime":201.84,"body":"at every level of experience can"},{"speaker":"Annemie Tonken","startTime":198.06,"endTime":201.84,"body":"use to earn more money in a more"},{"speaker":"Annemie Tonken","startTime":201.84,"endTime":205.56,"body":"sustainable way. Running a"},{"speaker":"Annemie Tonken","startTime":201.84,"endTime":205.56,"body":"photography business doesn't"},{"speaker":"Annemie Tonken","startTime":205.56,"endTime":213.06,"body":"have to be that hard. You can do"},{"speaker":"Annemie Tonken","startTime":205.56,"endTime":213.06,"body":"it. And I can show you how. KB"},{"speaker":"Annemie Tonken","startTime":213.06,"endTime":216.84,"body":"and Jessie Welcome to this can't"},{"speaker":"Annemie Tonken","startTime":213.06,"endTime":216.84,"body":"be that hard. I am so excited"},{"speaker":"Annemie Tonken","startTime":216.84,"endTime":220.41,"body":"for today's chat, I am so"},{"speaker":"Annemie Tonken","startTime":216.84,"endTime":220.41,"body":"excited to introduce you to"},{"speaker":"Annemie Tonken","startTime":220.41,"endTime":224.43,"body":"anyone out there who doesn't"},{"speaker":"Annemie Tonken","startTime":220.41,"endTime":224.43,"body":"know who you are. And to dive in"},{"speaker":"Annemie Tonken","startTime":224.43,"endTime":227.19,"body":"on this super juicy topic that I"},{"speaker":"Annemie Tonken","startTime":224.43,"endTime":227.19,"body":"think is super relevant this"},{"speaker":"Annemie Tonken","startTime":227.19,"endTime":230.49,"body":"time of year when people are"},{"speaker":"Annemie Tonken","startTime":227.19,"endTime":230.49,"body":"thinking about the things that"},{"speaker":"Annemie Tonken","startTime":230.49,"endTime":234.75,"body":"they can do to really kind of in"},{"speaker":"Annemie Tonken","startTime":230.49,"endTime":234.75,"body":"inject some energy into their"},{"speaker":"Annemie Tonken","startTime":234.75,"endTime":239.01,"body":"business for the year to come."},{"speaker":"Annemie Tonken","startTime":234.75,"endTime":239.01,"body":"So welcome. Why don't you guys"},{"speaker":"Annemie Tonken","startTime":239.04,"endTime":242.34,"body":"sort of jump in and introduce"},{"speaker":"Annemie Tonken","startTime":239.04,"endTime":242.34,"body":"yourselves and and we'll go from"},{"speaker":"Annemie Tonken","startTime":242.34,"endTime":243.42,"body":"there. Yeah,"},{"speaker":"KP","startTime":243.42,"endTime":246.6,"body":"of course, we're so excited"},{"speaker":"KP","startTime":243.42,"endTime":246.6,"body":"to be here. So I'm KP I use she"},{"speaker":"KP","startTime":246.6,"endTime":249.96,"body":"her pronouns. And I'm the"},{"speaker":"KP","startTime":246.6,"endTime":249.96,"body":"founder of Empower creative. I"},{"speaker":"KP","startTime":249.96,"endTime":254.16,"body":"founded the business back in"},{"speaker":"KP","startTime":249.96,"endTime":254.16,"body":"2020. And I like to say that I'm"},{"speaker":"KP","startTime":254.16,"endTime":256.59,"body":"a bit of an unexpected"},{"speaker":"KP","startTime":254.16,"endTime":256.59,"body":"entrepreneur, which is our other"},{"speaker":"KP","startTime":256.59,"endTime":258.93,"body":"Rockstar podcasts name just"},{"speaker":"KP","startTime":256.59,"endTime":258.93,"body":"because I like kind of stumbled"},{"speaker":"KP","startTime":258.93,"endTime":261.81,"body":"into it. And, you know, I"},{"speaker":"KP","startTime":258.93,"endTime":261.81,"body":"started out in social media"},{"speaker":"KP","startTime":261.81,"endTime":264.96,"body":"management, then I ended up"},{"speaker":"KP","startTime":261.81,"endTime":264.96,"body":"stumbling into doing graphic"},{"speaker":"KP","startTime":264.96,"endTime":267.24,"body":"design, which is what I have my"},{"speaker":"KP","startTime":264.96,"endTime":267.24,"body":"degree in and then I ended up"},{"speaker":"KP","startTime":267.24,"endTime":270.57,"body":"finding website design and"},{"speaker":"KP","startTime":267.24,"endTime":270.57,"body":"completely fell in love because"},{"speaker":"KP","startTime":270.9,"endTime":273.6,"body":"all through college my dream was"},{"speaker":"KP","startTime":270.9,"endTime":273.6,"body":"to work in publishing. So I've"},{"speaker":"KP","startTime":273.6,"endTime":276.18,"body":"always been a huge layout nerd"},{"speaker":"KP","startTime":273.6,"endTime":276.18,"body":"and my favorite thing about"},{"speaker":"KP","startTime":276.21,"endTime":280.29,"body":"websites is that they're just"},{"speaker":"KP","startTime":276.21,"endTime":280.29,"body":"interactive layouts. Absolutely."},{"speaker":"Annemie Tonken","startTime":280.38,"endTime":282.48,"body":"I love that and"},{"speaker":"Annemie Tonken","startTime":280.38,"endTime":282.48,"body":"I have to say I'm just gonna"},{"speaker":"Annemie Tonken","startTime":282.48,"endTime":286.17,"body":"like, jump in for a second and"},{"speaker":"Annemie Tonken","startTime":282.48,"endTime":286.17,"body":"say that I absolutely love the"},{"speaker":"Annemie Tonken","startTime":286.17,"endTime":289.38,"body":"name of your podcast to the"},{"speaker":"Annemie Tonken","startTime":286.17,"endTime":289.38,"body":"extent that when I heard it, I"},{"speaker":"Annemie Tonken","startTime":289.38,"endTime":292.8,"body":"was like, Oh man, I should have"},{"speaker":"Annemie Tonken","startTime":289.38,"endTime":292.8,"body":"snack that one. You know that"},{"speaker":"Annemie Tonken","startTime":292.8,"endTime":295.65,"body":"like that sort of imitation is"},{"speaker":"Annemie Tonken","startTime":292.8,"endTime":295.65,"body":"the highest form of flattery. I"},{"speaker":"Annemie Tonken","startTime":295.65,"endTime":300.0,"body":"feel like so many of us as"},{"speaker":"Annemie Tonken","startTime":295.65,"endTime":300.0,"body":"creatives are sort of Unexpect"},{"speaker":"Annemie Tonken","startTime":300.0,"endTime":303.75,"body":"Did entrepreneurs write it is a"},{"speaker":"Annemie Tonken","startTime":300.0,"endTime":303.75,"body":"it's one of those things where"},{"speaker":"Annemie Tonken","startTime":303.78,"endTime":306.12,"body":"like, you're good at something,"},{"speaker":"Annemie Tonken","startTime":303.78,"endTime":306.12,"body":"you enjoy something, and then"},{"speaker":"Annemie Tonken","startTime":306.12,"endTime":307.83,"body":"all of a sudden you realize,"},{"speaker":"Annemie Tonken","startTime":306.12,"endTime":307.83,"body":"like, Oh, I could build a"},{"speaker":"Annemie Tonken","startTime":307.83,"endTime":311.61,"body":"business out of this. And then"},{"speaker":"Annemie Tonken","startTime":307.83,"endTime":311.61,"body":"that path unfolds. Awesome,"},{"speaker":"Annemie Tonken","startTime":311.64,"endTime":312.18,"body":"Jesse."},{"speaker":"Jessie Andrew","startTime":313.259,"endTime":315.899,"body":"Yeah, so I am"},{"speaker":"Jessie Andrew","startTime":313.259,"endTime":315.899,"body":"Jesse, I use she her pronouns."},{"speaker":"Jessie Andrew","startTime":315.929,"endTime":319.619,"body":"And I'm kind of the web"},{"speaker":"Jessie Andrew","startTime":315.929,"endTime":319.619,"body":"developer, project manager,"},{"speaker":"Jessie Andrew","startTime":319.829,"endTime":323.129,"body":"catch all for everything that KP"},{"speaker":"Jessie Andrew","startTime":319.829,"endTime":323.129,"body":"doesn't love doing in the"},{"speaker":"Jessie Andrew","startTime":323.129,"endTime":329.819,"body":"business. So I actually started"},{"speaker":"Jessie Andrew","startTime":323.129,"endTime":329.819,"body":"last, I mean, April of 2022, I"},{"speaker":"Jessie Andrew","startTime":329.819,"endTime":333.449,"body":"was doing a regular customer"},{"speaker":"Jessie Andrew","startTime":329.819,"endTime":333.449,"body":"service job working from home,"},{"speaker":"Jessie Andrew","startTime":333.869,"endTime":337.949,"body":"didn't love, it wasn't really"},{"speaker":"Jessie Andrew","startTime":333.869,"endTime":337.949,"body":"enjoying anything. And KP was"},{"speaker":"Jessie Andrew","startTime":337.979,"endTime":341.279,"body":"taking off with the business and"},{"speaker":"Jessie Andrew","startTime":337.979,"endTime":341.279,"body":"had a lot of products coming in."},{"speaker":"Jessie Andrew","startTime":341.279,"endTime":343.289,"body":"So I was like, You know what,"},{"speaker":"Jessie Andrew","startTime":341.279,"endTime":343.289,"body":"I'm just gonna do it, I'm gonna"},{"speaker":"Jessie Andrew","startTime":343.289,"endTime":346.769,"body":"quit, I'm gonna go into this."},{"speaker":"Jessie Andrew","startTime":343.289,"endTime":346.769,"body":"And hopefully it works and kind"},{"speaker":"Jessie Andrew","startTime":346.769,"endTime":349.889,"body":"of took the leap into doing it,"},{"speaker":"Jessie Andrew","startTime":346.769,"endTime":349.889,"body":"I had never done anything with"},{"speaker":"Jessie Andrew","startTime":350.309,"endTime":354.749,"body":"website design, design, in"},{"speaker":"Jessie Andrew","startTime":350.309,"endTime":354.749,"body":"general, really, we do a lot of"},{"speaker":"Jessie Andrew","startTime":354.749,"endTime":357.509,"body":"blogging, I'd never done"},{"speaker":"Jessie Andrew","startTime":354.749,"endTime":357.509,"body":"blogging before. It was really"},{"speaker":"Jessie Andrew","startTime":357.509,"endTime":360.959,"body":"just a big leap of faith and"},{"speaker":"Jessie Andrew","startTime":357.509,"endTime":360.959,"body":"hoping that it would work out."},{"speaker":"Jessie Andrew","startTime":360.959,"endTime":364.799,"body":"And you know, now, I absolutely"},{"speaker":"Jessie Andrew","startTime":360.959,"endTime":364.799,"body":"love what I do. I think it's"},{"speaker":"Jessie Andrew","startTime":364.799,"endTime":367.499,"body":"amazing, I get to kind of bring"},{"speaker":"Jessie Andrew","startTime":364.799,"endTime":367.499,"body":"in, I have a psychology"},{"speaker":"Jessie Andrew","startTime":367.499,"endTime":369.749,"body":"background. That's what I got my"},{"speaker":"Jessie Andrew","startTime":367.499,"endTime":369.749,"body":"degree. And that's what I was"},{"speaker":"Jessie Andrew","startTime":369.749,"endTime":373.709,"body":"planning on doing. And so now I"},{"speaker":"Jessie Andrew","startTime":369.749,"endTime":373.709,"body":"kind of get to bring that joy of"},{"speaker":"Jessie Andrew","startTime":373.709,"endTime":377.729,"body":"helping others into website"},{"speaker":"Jessie Andrew","startTime":373.709,"endTime":377.729,"body":"design and giving them a website"},{"speaker":"Jessie Andrew","startTime":377.729,"endTime":380.099,"body":"that they love, and that works"},{"speaker":"Jessie Andrew","startTime":377.729,"endTime":380.099,"body":"for them, and that they're proud"},{"speaker":"Jessie Andrew","startTime":380.099,"endTime":382.139,"body":"to kind of show off to their"},{"speaker":"Jessie Andrew","startTime":380.099,"endTime":382.139,"body":"friends and send to their"},{"speaker":"Jessie Andrew","startTime":382.139,"endTime":383.789,"body":"clients and everything like"},{"speaker":"Jessie Andrew","startTime":382.139,"endTime":383.789,"body":"that. So"},{"speaker":"Annemie Tonken","startTime":383.79,"endTime":387.21,"body":"cool. Yeah, I"},{"speaker":"Annemie Tonken","startTime":383.79,"endTime":387.21,"body":"mean, and again, sort of the"},{"speaker":"Annemie Tonken","startTime":387.21,"endTime":390.81,"body":"unexpected piece of it. I also"},{"speaker":"Annemie Tonken","startTime":387.21,"endTime":390.81,"body":"have a background in psychology"},{"speaker":"Annemie Tonken","startTime":390.84,"endTime":393.69,"body":"along with cultural"},{"speaker":"Annemie Tonken","startTime":390.84,"endTime":393.69,"body":"anthropology, and I'm always"},{"speaker":"Annemie Tonken","startTime":393.69,"endTime":397.95,"body":"laughing about how those two"},{"speaker":"Annemie Tonken","startTime":393.69,"endTime":397.95,"body":"degrees are good for nothing,"},{"speaker":"Annemie Tonken","startTime":398.1,"endTime":401.58,"body":"or, and everything. So you know,"},{"speaker":"Annemie Tonken","startTime":398.1,"endTime":401.58,"body":"I do think that there's a way to"},{"speaker":"Annemie Tonken","startTime":401.58,"endTime":405.27,"body":"parlay what you learn with that"},{"speaker":"Annemie Tonken","startTime":401.58,"endTime":405.27,"body":"into just about anything that"},{"speaker":"Annemie Tonken","startTime":405.27,"endTime":409.5,"body":"you're going to do. Okay, so"},{"speaker":"Annemie Tonken","startTime":405.27,"endTime":409.5,"body":"let's get into all things web"},{"speaker":"Annemie Tonken","startTime":409.5,"endTime":412.32,"body":"design, but sort of more"},{"speaker":"Annemie Tonken","startTime":409.5,"endTime":412.32,"body":"specifically, I guess, I don't"},{"speaker":"Annemie Tonken","startTime":412.32,"endTime":414.99,"body":"want to say all things web"},{"speaker":"Annemie Tonken","startTime":412.32,"endTime":414.99,"body":"design, I really want to talk"},{"speaker":"Annemie Tonken","startTime":414.99,"endTime":418.92,"body":"about the thing that you guys"},{"speaker":"Annemie Tonken","startTime":414.99,"endTime":418.92,"body":"talk about a lot that really"},{"speaker":"Annemie Tonken","startTime":419.07,"endTime":423.51,"body":"piqued my interest and made you"},{"speaker":"Annemie Tonken","startTime":419.07,"endTime":423.51,"body":"just made me want to invite you"},{"speaker":"Annemie Tonken","startTime":423.51,"endTime":427.26,"body":"onto the show is this idea."},{"speaker":"Annemie Tonken","startTime":423.51,"endTime":427.26,"body":"Anybody who's listened to me"},{"speaker":"Annemie Tonken","startTime":427.26,"endTime":429.75,"body":"talk for a long time has heard"},{"speaker":"Annemie Tonken","startTime":427.26,"endTime":429.75,"body":"me talk about how important it"},{"speaker":"Annemie Tonken","startTime":429.75,"endTime":435.21,"body":"is to make real contact with"},{"speaker":"Annemie Tonken","startTime":429.75,"endTime":435.21,"body":"clients. I always encourage"},{"speaker":"Annemie Tonken","startTime":435.21,"endTime":438.72,"body":"people to get on the phone. And"},{"speaker":"Annemie Tonken","startTime":435.21,"endTime":438.72,"body":"I get a lot of pushback because"},{"speaker":"Annemie Tonken","startTime":439.29,"endTime":443.91,"body":"a lot of creatives and you know,"},{"speaker":"Annemie Tonken","startTime":439.29,"endTime":443.91,"body":"business people, I suppose, in"},{"speaker":"Annemie Tonken","startTime":443.91,"endTime":448.95,"body":"general are a little reluctant"},{"speaker":"Annemie Tonken","startTime":443.91,"endTime":448.95,"body":"to get on the phone because of"},{"speaker":"Annemie Tonken","startTime":448.95,"endTime":452.16,"body":"this potential for someone"},{"speaker":"Annemie Tonken","startTime":448.95,"endTime":452.16,"body":"saying no, right? There's the"},{"speaker":"Annemie Tonken","startTime":452.16,"endTime":458.46,"body":"rejection factor. And you have"},{"speaker":"Annemie Tonken","startTime":452.16,"endTime":458.46,"body":"this sort of promise or this"},{"speaker":"Annemie Tonken","startTime":458.46,"endTime":462.81,"body":"thing that you talked about a"},{"speaker":"Annemie Tonken","startTime":458.46,"endTime":462.81,"body":"lot where it, it is not, you can"},{"speaker":"Annemie Tonken","startTime":462.81,"endTime":466.47,"body":"actually reduce the potential"},{"speaker":"Annemie Tonken","startTime":462.81,"endTime":466.47,"body":"for someone to say no, pretty"},{"speaker":"Annemie Tonken","startTime":466.47,"endTime":468.96,"body":"significantly before you ever"},{"speaker":"Annemie Tonken","startTime":466.47,"endTime":468.96,"body":"get on the phone, you can set"},{"speaker":"Annemie Tonken","startTime":468.96,"endTime":472.56,"body":"yourself up in such a way that"},{"speaker":"Annemie Tonken","startTime":468.96,"endTime":472.56,"body":"that phone call just kind of is"},{"speaker":"Annemie Tonken","startTime":472.56,"endTime":476.19,"body":"the cherry on top, you're you"},{"speaker":"Annemie Tonken","startTime":472.56,"endTime":476.19,"body":"know, you're sealing the deal."},{"speaker":"Annemie Tonken","startTime":476.55,"endTime":480.18,"body":"So today, I want to like talk"},{"speaker":"Annemie Tonken","startTime":476.55,"endTime":480.18,"body":"break that down a little bit and"},{"speaker":"Annemie Tonken","startTime":480.18,"endTime":483.54,"body":"talk about how one goes about"},{"speaker":"Annemie Tonken","startTime":480.18,"endTime":483.54,"body":"doing that and how that"},{"speaker":"Annemie Tonken","startTime":483.54,"endTime":486.9,"body":"communication starts on your"},{"speaker":"Annemie Tonken","startTime":483.54,"endTime":486.9,"body":"website. Do you want to do you"},{"speaker":"Annemie Tonken","startTime":486.9,"endTime":488.94,"body":"want to just kind of dive in on"},{"speaker":"Annemie Tonken","startTime":486.9,"endTime":488.94,"body":"that?"},{"speaker":"Jessie Andrew","startTime":489.15,"endTime":492.33,"body":"Yeah, so I"},{"speaker":"Jessie Andrew","startTime":489.15,"endTime":492.33,"body":"definitely think the first place"},{"speaker":"Jessie Andrew","startTime":492.33,"endTime":497.01,"body":"it starts is your branding. So"},{"speaker":"Jessie Andrew","startTime":492.33,"endTime":497.01,"body":"obviously, we're web designers."},{"speaker":"Jessie Andrew","startTime":497.01,"endTime":500.13,"body":"And we also do brand design. And"},{"speaker":"Jessie Andrew","startTime":497.01,"endTime":500.13,"body":"you know, when people think"},{"speaker":"Jessie Andrew","startTime":500.13,"endTime":502.32,"body":"about websites, like oh, I just"},{"speaker":"Jessie Andrew","startTime":500.13,"endTime":502.32,"body":"need, you know, a logo or"},{"speaker":"Jessie Andrew","startTime":502.32,"endTime":505.32,"body":"something. No, you need so much"},{"speaker":"Jessie Andrew","startTime":502.32,"endTime":505.32,"body":"more than that, and so much more"},{"speaker":"Jessie Andrew","startTime":505.32,"endTime":508.32,"body":"than that, to actually connect"},{"speaker":"Jessie Andrew","startTime":505.32,"endTime":508.32,"body":"with people. So our biggest"},{"speaker":"Jessie Andrew","startTime":508.47,"endTime":512.07,"body":"suggestion is, before you even"},{"speaker":"Jessie Andrew","startTime":508.47,"endTime":512.07,"body":"jump into doing website, make"},{"speaker":"Jessie Andrew","startTime":512.07,"endTime":515.13,"body":"sure you have a brand. And this"},{"speaker":"Jessie Andrew","startTime":512.07,"endTime":515.13,"body":"is going to be you know, the"},{"speaker":"Jessie Andrew","startTime":515.13,"endTime":517.77,"body":"logo suite that's going to"},{"speaker":"Jessie Andrew","startTime":515.13,"endTime":517.77,"body":"connect and actually show off"},{"speaker":"Jessie Andrew","startTime":517.8,"endTime":521.07,"body":"your business in a good light,"},{"speaker":"Jessie Andrew","startTime":517.8,"endTime":521.07,"body":"you don't want to have, you"},{"speaker":"Jessie Andrew","startTime":521.07,"endTime":524.34,"body":"know, a super light and airy"},{"speaker":"Jessie Andrew","startTime":521.07,"endTime":524.34,"body":"logo, but your editing style is"},{"speaker":"Jessie Andrew","startTime":524.34,"endTime":526.68,"body":"dark and moody, people are gonna"},{"speaker":"Jessie Andrew","startTime":524.34,"endTime":526.68,"body":"get confused, they're not going"},{"speaker":"Jessie Andrew","startTime":526.68,"endTime":529.86,"body":"to really know who you are or"},{"speaker":"Jessie Andrew","startTime":526.68,"endTime":529.86,"body":"what they're going to be getting"},{"speaker":"Jessie Andrew","startTime":529.86,"endTime":533.19,"body":"out of your photography. So you"},{"speaker":"Jessie Andrew","startTime":529.86,"endTime":533.19,"body":"want a logo that matches, you"},{"speaker":"Jessie Andrew","startTime":533.19,"endTime":537.0,"body":"want a color sweet, that matches"},{"speaker":"Jessie Andrew","startTime":533.19,"endTime":537.0,"body":"the vibe that you're going to"},{"speaker":"Jessie Andrew","startTime":537.03,"endTime":539.52,"body":"give off so that people get an"},{"speaker":"Jessie Andrew","startTime":537.03,"endTime":539.52,"body":"understanding of what they're"},{"speaker":"Jessie Andrew","startTime":539.52,"endTime":543.39,"body":"going to get before they even,"},{"speaker":"Jessie Andrew","startTime":539.52,"endTime":543.39,"body":"you know, reach out to you or"},{"speaker":"Jessie Andrew","startTime":543.42,"endTime":549.45,"body":"start to talk to you. And it's"},{"speaker":"Jessie Andrew","startTime":543.42,"endTime":549.45,"body":"also about the brand voice. So"},{"speaker":"Jessie Andrew","startTime":549.45,"endTime":552.39,"body":"you want to have a solid"},{"speaker":"Jessie Andrew","startTime":549.45,"endTime":552.39,"body":"understanding of your tone of"},{"speaker":"Jessie Andrew","startTime":552.39,"endTime":555.3,"body":"voice, the language that you"},{"speaker":"Jessie Andrew","startTime":552.39,"endTime":555.3,"body":"want to use, even the words that"},{"speaker":"Jessie Andrew","startTime":555.3,"endTime":558.42,"body":"you don't want to use and things"},{"speaker":"Jessie Andrew","startTime":555.3,"endTime":558.42,"body":"that are going to maybe turn off"},{"speaker":"Jessie Andrew","startTime":558.42,"endTime":563.22,"body":"your ideal clients. So all of"},{"speaker":"Jessie Andrew","startTime":558.42,"endTime":563.22,"body":"that is going to take place in"},{"speaker":"Jessie Andrew","startTime":563.22,"endTime":566.37,"body":"the branding part before your"},{"speaker":"Jessie Andrew","startTime":563.22,"endTime":566.37,"body":"website. But it also plays a big"},{"speaker":"Jessie Andrew","startTime":566.37,"endTime":569.25,"body":"role in how that gets"},{"speaker":"Jessie Andrew","startTime":566.37,"endTime":569.25,"body":"implemented into your website."},{"speaker":"Jessie Andrew","startTime":569.31,"endTime":571.8,"body":"Depending on if you get a"},{"speaker":"Jessie Andrew","startTime":569.31,"endTime":571.8,"body":"professional brand Dawn, which"},{"speaker":"Jessie Andrew","startTime":571.8,"endTime":574.23,"body":"is what we always suggest doing."},{"speaker":"Jessie Andrew","startTime":571.8,"endTime":574.23,"body":"You might also get brand"},{"speaker":"Jessie Andrew","startTime":574.23,"endTime":576.39,"body":"elements that you can use"},{"speaker":"Jessie Andrew","startTime":574.23,"endTime":576.39,"body":"throughout your website. And"},{"speaker":"Jessie Andrew","startTime":576.39,"endTime":579.93,"body":"that's a huge plus a lot of"},{"speaker":"Jessie Andrew","startTime":576.39,"endTime":579.93,"body":"people you know who do it on"},{"speaker":"Jessie Andrew","startTime":579.93,"endTime":583.26,"body":"their own or no, maybe get a"},{"speaker":"Jessie Andrew","startTime":579.93,"endTime":583.26,"body":"smaller package ended up with"},{"speaker":"Jessie Andrew","startTime":583.26,"endTime":587.43,"body":"just colors and a font which is"},{"speaker":"Jessie Andrew","startTime":583.26,"endTime":587.43,"body":"great and it works for you. But"},{"speaker":"Jessie Andrew","startTime":587.43,"endTime":589.74,"body":"adding those little elements,"},{"speaker":"Jessie Andrew","startTime":587.43,"endTime":589.74,"body":"whether it's you know, little"},{"speaker":"Jessie Andrew","startTime":589.74,"endTime":592.71,"body":"icons that you can add"},{"speaker":"Jessie Andrew","startTime":589.74,"endTime":592.71,"body":"throughout or some of our"},{"speaker":"Jessie Andrew","startTime":592.71,"endTime":596.34,"body":"clients have, you know, rainbows"},{"speaker":"Jessie Andrew","startTime":592.71,"endTime":596.34,"body":"or little camera stickers that"},{"speaker":"Jessie Andrew","startTime":596.34,"endTime":599.22,"body":"they can throw throughout the"},{"speaker":"Jessie Andrew","startTime":596.34,"endTime":599.22,"body":"website. That adds a nice you"},{"speaker":"Jessie Andrew","startTime":599.22,"endTime":602.55,"body":"know, personal tie It makes your"},{"speaker":"Jessie Andrew","startTime":599.22,"endTime":602.55,"body":"website interesting. And, you"},{"speaker":"Jessie Andrew","startTime":602.55,"endTime":606.15,"body":"know, it helps people understand"},{"speaker":"Jessie Andrew","startTime":602.55,"endTime":606.15,"body":"who you are the vibe that"},{"speaker":"Jessie Andrew","startTime":606.15,"endTime":608.34,"body":"they're going to get when"},{"speaker":"Jessie Andrew","startTime":606.15,"endTime":608.34,"body":"working with you what they can"},{"speaker":"Jessie Andrew","startTime":608.34,"endTime":611.46,"body":"expect when they get to their"},{"speaker":"Jessie Andrew","startTime":608.34,"endTime":611.46,"body":"session, whether it's, you know,"},{"speaker":"Jessie Andrew","startTime":611.46,"endTime":614.31,"body":"a portrait session, wedding and"},{"speaker":"Jessie Andrew","startTime":611.46,"endTime":614.31,"body":"engagement, a family session,"},{"speaker":"Jessie Andrew","startTime":614.31,"endTime":617.4,"body":"whatever it might be. So"},{"speaker":"Jessie Andrew","startTime":614.31,"endTime":617.4,"body":"branding is definitely the"},{"speaker":"Jessie Andrew","startTime":617.4,"endTime":620.73,"body":"starting point. We don't suggest"},{"speaker":"Jessie Andrew","startTime":617.4,"endTime":620.73,"body":"doing anything until you get"},{"speaker":"Jessie Andrew","startTime":620.73,"endTime":621.6,"body":"your branding done."},{"speaker":"Annemie Tonken","startTime":621.72,"endTime":624.87,"body":"Yeah, and that,"},{"speaker":"Annemie Tonken","startTime":621.72,"endTime":624.87,"body":"I think when I first started"},{"speaker":"Annemie Tonken","startTime":624.87,"endTime":627.75,"body":"learning about branding years"},{"speaker":"Annemie Tonken","startTime":624.87,"endTime":627.75,"body":"ago, this was not something that"},{"speaker":"Annemie Tonken","startTime":627.75,"endTime":631.41,"body":"came really naturally to me at"},{"speaker":"Annemie Tonken","startTime":627.75,"endTime":631.41,"body":"all. I, I think that over the"},{"speaker":"Annemie Tonken","startTime":631.41,"endTime":633.96,"body":"years, I've started to"},{"speaker":"Annemie Tonken","startTime":631.41,"endTime":633.96,"body":"understand that branding is one"},{"speaker":"Annemie Tonken","startTime":633.96,"endTime":637.74,"body":"of those things, it's almost"},{"speaker":"Annemie Tonken","startTime":633.96,"endTime":637.74,"body":"like, you can be a great"},{"speaker":"Annemie Tonken","startTime":637.77,"endTime":641.16,"body":"talented musician or singer or"},{"speaker":"Annemie Tonken","startTime":637.77,"endTime":641.16,"body":"you can be totally tone deaf."},{"speaker":"Annemie Tonken","startTime":641.16,"endTime":644.73,"body":"And then there's like some sort"},{"speaker":"Annemie Tonken","startTime":641.16,"endTime":644.73,"body":"of spectrum in between. I don't,"},{"speaker":"Annemie Tonken","startTime":644.73,"endTime":648.09,"body":"I wouldn't say that I was tone"},{"speaker":"Annemie Tonken","startTime":644.73,"endTime":648.09,"body":"deaf, but I was definitely sort"},{"speaker":"Annemie Tonken","startTime":648.09,"endTime":653.91,"body":"of unaware of how much impact"},{"speaker":"Annemie Tonken","startTime":648.09,"endTime":653.91,"body":"those small things would have on"},{"speaker":"Annemie Tonken","startTime":653.91,"endTime":658.29,"body":"my overall read of a business"},{"speaker":"Annemie Tonken","startTime":653.91,"endTime":658.29,"body":"until I started trying to"},{"speaker":"Annemie Tonken","startTime":658.29,"endTime":660.84,"body":"implement that for myself. And I"},{"speaker":"Annemie Tonken","startTime":658.29,"endTime":660.84,"body":"would look at my website and be"},{"speaker":"Annemie Tonken","startTime":660.84,"endTime":663.36,"body":"like, this isn't right, this"},{"speaker":"Annemie Tonken","startTime":660.84,"endTime":663.36,"body":"isn't right. I'm like a"},{"speaker":"Annemie Tonken","startTime":663.48,"endTime":669.0,"body":"definitely did a lot of DIY"},{"speaker":"Annemie Tonken","startTime":663.48,"endTime":669.0,"body":"branding over the years. And I"},{"speaker":"Annemie Tonken","startTime":669.0,"endTime":671.64,"body":"think that when it's not"},{"speaker":"Annemie Tonken","startTime":669.0,"endTime":671.64,"body":"something that you excel in"},{"speaker":"Annemie Tonken","startTime":671.64,"endTime":675.63,"body":"getting that help and sort of,"},{"speaker":"Annemie Tonken","startTime":671.64,"endTime":675.63,"body":"especially in the in the"},{"speaker":"Annemie Tonken","startTime":675.63,"endTime":678.21,"body":"beginning, or maybe not right at"},{"speaker":"Annemie Tonken","startTime":675.63,"endTime":678.21,"body":"the beginning, but a couple"},{"speaker":"Annemie Tonken","startTime":678.21,"endTime":681.27,"body":"years into your business, as"},{"speaker":"Annemie Tonken","startTime":678.21,"endTime":681.27,"body":"you've started to kind of get a"},{"speaker":"Annemie Tonken","startTime":681.27,"endTime":684.21,"body":"sense of you know, who your"},{"speaker":"Annemie Tonken","startTime":681.27,"endTime":684.21,"body":"ideal clients are and who you"},{"speaker":"Annemie Tonken","startTime":684.21,"endTime":687.39,"body":"really want to work with. And"},{"speaker":"Annemie Tonken","startTime":684.21,"endTime":687.39,"body":"the kind of service you want to"},{"speaker":"Annemie Tonken","startTime":687.39,"endTime":692.16,"body":"provide getting somebody else's"},{"speaker":"Annemie Tonken","startTime":687.39,"endTime":692.16,"body":"third person input on how that"},{"speaker":"Annemie Tonken","startTime":692.16,"endTime":696.03,"body":"can be translated visually, and"},{"speaker":"Annemie Tonken","startTime":692.16,"endTime":696.03,"body":"aesthetically, and even come"},{"speaker":"Annemie Tonken","startTime":696.03,"endTime":699.15,"body":"across to your point in your"},{"speaker":"Annemie Tonken","startTime":696.03,"endTime":699.15,"body":"voice, like in the copy that you"},{"speaker":"Annemie Tonken","startTime":699.15,"endTime":701.76,"body":"write it is very helpful. It's"},{"speaker":"Annemie Tonken","startTime":699.15,"endTime":701.76,"body":"kind of like choosing your own"},{"speaker":"Annemie Tonken","startTime":701.76,"endTime":705.75,"body":"portfolio. Right out of the bat,"},{"speaker":"Annemie Tonken","startTime":701.76,"endTime":705.75,"body":"where you're so close to it,"},{"speaker":"Annemie Tonken","startTime":705.75,"endTime":709.14,"body":"it's hard to see it with any"},{"speaker":"Annemie Tonken","startTime":705.75,"endTime":709.14,"body":"perspective. Yeah. But really,"},{"speaker":"Annemie Tonken","startTime":709.14,"endTime":712.77,"body":"what that comes down to is"},{"speaker":"Annemie Tonken","startTime":709.14,"endTime":712.77,"body":"conveying kind of this sense of"},{"speaker":"Annemie Tonken","startTime":712.8,"endTime":717.09,"body":"your, your personality, right,"},{"speaker":"Annemie Tonken","startTime":712.8,"endTime":717.09,"body":"which is, and not just your"},{"speaker":"Annemie Tonken","startTime":717.09,"endTime":719.82,"body":"personality, but that brand"},{"speaker":"Annemie Tonken","startTime":717.09,"endTime":719.82,"body":"personality. And I feel like if"},{"speaker":"Annemie Tonken","startTime":719.82,"endTime":722.79,"body":"you don't convey your"},{"speaker":"Annemie Tonken","startTime":719.82,"endTime":722.79,"body":"personality on your website, and"},{"speaker":"Annemie Tonken","startTime":722.79,"endTime":725.07,"body":"your social media, all those"},{"speaker":"Annemie Tonken","startTime":722.79,"endTime":725.07,"body":"kinds of things, it can just"},{"speaker":"Annemie Tonken","startTime":725.07,"endTime":729.09,"body":"kind of fall flat, you run into"},{"speaker":"Annemie Tonken","startTime":725.07,"endTime":729.09,"body":"a situation where somebody kind"},{"speaker":"Annemie Tonken","startTime":729.09,"endTime":731.19,"body":"of says, oh, yeah, the photos"},{"speaker":"Annemie Tonken","startTime":729.09,"endTime":731.19,"body":"look good. But I don't really"},{"speaker":"Annemie Tonken","startTime":731.19,"endTime":734.16,"body":"know what that person is about."},{"speaker":"Annemie Tonken","startTime":731.19,"endTime":734.16,"body":"Is that the way that you"},{"speaker":"Annemie Tonken","startTime":734.16,"endTime":735.27,"body":"interpret that as well?"},{"speaker":"Jessie Andrew","startTime":735.75,"endTime":738.09,"body":"Yeah, absolutely."},{"speaker":"Jessie Andrew","startTime":735.75,"endTime":738.09,"body":"And it gets to the point where"},{"speaker":"Jessie Andrew","startTime":738.09,"endTime":742.74,"body":"you want everything to connect,"},{"speaker":"Jessie Andrew","startTime":738.09,"endTime":742.74,"body":"you want people to get a solid"},{"speaker":"Jessie Andrew","startTime":742.74,"endTime":745.86,"body":"idea of who you are, regardless"},{"speaker":"Jessie Andrew","startTime":742.74,"endTime":745.86,"body":"of where they find you. You"},{"speaker":"Jessie Andrew","startTime":745.86,"endTime":750.0,"body":"don't want to have a you know,"},{"speaker":"Jessie Andrew","startTime":745.86,"endTime":750.0,"body":"Instagram feed that's bright and"},{"speaker":"Jessie Andrew","startTime":750.0,"endTime":753.3,"body":"colorful, but then your website"},{"speaker":"Jessie Andrew","startTime":750.0,"endTime":753.3,"body":"is dark and moody and serious."},{"speaker":"Jessie Andrew","startTime":753.3,"endTime":756.51,"body":"But then you get on a discovery"},{"speaker":"Jessie Andrew","startTime":753.3,"endTime":756.51,"body":"call and you're, you know,"},{"speaker":"Jessie Andrew","startTime":756.54,"endTime":760.2,"body":"bubbly and full of full of life"},{"speaker":"Jessie Andrew","startTime":756.54,"endTime":760.2,"body":"and energy. And they're like, I"},{"speaker":"Jessie Andrew","startTime":760.2,"endTime":764.61,"body":"don't know which photographer"},{"speaker":"Jessie Andrew","startTime":760.2,"endTime":764.61,"body":"I'm getting like what that is,"},{"speaker":"Jessie Andrew","startTime":764.64,"endTime":768.93,"body":"it just gets confusing. And then"},{"speaker":"Jessie Andrew","startTime":764.64,"endTime":768.93,"body":"people, you know, might not book"},{"speaker":"Jessie Andrew","startTime":768.93,"endTime":773.19,"body":"you just because they're"},{"speaker":"Jessie Andrew","startTime":768.93,"endTime":773.19,"body":"concerned about what version of"},{"speaker":"Jessie Andrew","startTime":773.19,"endTime":775.32,"body":"you they're going to get what"},{"speaker":"Jessie Andrew","startTime":773.19,"endTime":775.32,"body":"version of the photographer,"},{"speaker":"Jessie Andrew","startTime":775.32,"endTime":777.81,"body":"what actual product are they"},{"speaker":"Jessie Andrew","startTime":775.32,"endTime":777.81,"body":"going to get. So you want to"},{"speaker":"Jessie Andrew","startTime":777.81,"endTime":780.72,"body":"make sure that you know your"},{"speaker":"Jessie Andrew","startTime":777.81,"endTime":780.72,"body":"website, your brand, your social"},{"speaker":"Jessie Andrew","startTime":780.72,"endTime":785.1,"body":"media, every touchpoint that"},{"speaker":"Jessie Andrew","startTime":780.72,"endTime":785.1,"body":"people have with your business,"},{"speaker":"Jessie Andrew","startTime":785.67,"endTime":790.14,"body":"conveys the same message conveys"},{"speaker":"Jessie Andrew","startTime":785.67,"endTime":790.14,"body":"the same idea, the same amount"},{"speaker":"Jessie Andrew","startTime":790.14,"endTime":792.12,"body":"of personality, everything like"},{"speaker":"Jessie Andrew","startTime":790.14,"endTime":792.12,"body":"that."},{"speaker":"Annemie Tonken","startTime":792.15,"endTime":794.82,"body":"Yeah,"},{"speaker":"Annemie Tonken","startTime":792.15,"endTime":794.82,"body":"absolutely. I feel like it"},{"speaker":"Annemie Tonken","startTime":794.82,"endTime":798.75,"body":"really comes down to that"},{"speaker":"Annemie Tonken","startTime":794.82,"endTime":798.75,"body":"element of trust, where if"},{"speaker":"Annemie Tonken","startTime":798.75,"endTime":803.07,"body":"someone comes to your site sees"},{"speaker":"Annemie Tonken","startTime":798.75,"endTime":803.07,"body":"all your stuff, and feels like"},{"speaker":"Annemie Tonken","startTime":803.07,"endTime":807.72,"body":"they have a really clear sense"},{"speaker":"Annemie Tonken","startTime":803.07,"endTime":807.72,"body":"of what to expect, then they"},{"speaker":"Annemie Tonken","startTime":807.72,"endTime":810.72,"body":"know whether to move forward or"},{"speaker":"Annemie Tonken","startTime":807.72,"endTime":810.72,"body":"not. So that yeah, that makes a"},{"speaker":"Annemie Tonken","startTime":810.72,"endTime":815.04,"body":"lot of sense. So you've talked"},{"speaker":"Annemie Tonken","startTime":810.72,"endTime":815.04,"body":"about colors and sort of light"},{"speaker":"Annemie Tonken","startTime":815.04,"endTime":817.68,"body":"and airy versus dark and moody,"},{"speaker":"Annemie Tonken","startTime":815.04,"endTime":817.68,"body":"that sort of thing. But what are"},{"speaker":"Annemie Tonken","startTime":817.68,"endTime":822.0,"body":"some other ways that somebody is"},{"speaker":"Annemie Tonken","startTime":817.68,"endTime":822.0,"body":"able to inject that personality"},{"speaker":"Annemie Tonken","startTime":822.0,"endTime":825.63,"body":"or add more personality maybe to"},{"speaker":"Annemie Tonken","startTime":822.0,"endTime":825.63,"body":"their website, if they feel like"},{"speaker":"Annemie Tonken","startTime":825.63,"endTime":828.99,"body":"their their website isn't"},{"speaker":"Annemie Tonken","startTime":825.63,"endTime":828.99,"body":"conveying that. So"},{"speaker":"KP","startTime":829.02,"endTime":831.06,"body":"going off of the fact that"},{"speaker":"KP","startTime":829.02,"endTime":831.06,"body":"you just mentioned trust, our"},{"speaker":"KP","startTime":831.06,"endTime":833.79,"body":"next one is actually to make"},{"speaker":"KP","startTime":831.06,"endTime":833.79,"body":"sure that you have brand photos"},{"speaker":"KP","startTime":833.79,"endTime":835.98,"body":"of yourself throughout your"},{"speaker":"KP","startTime":833.79,"endTime":835.98,"body":"website because while your brand"},{"speaker":"KP","startTime":835.98,"endTime":838.74,"body":"can do a lot of the speaking for"},{"speaker":"KP","startTime":835.98,"endTime":838.74,"body":"you at the end of the day, you"},{"speaker":"KP","startTime":838.74,"endTime":840.9,"body":"are a photographer you are the"},{"speaker":"KP","startTime":838.74,"endTime":840.9,"body":"value of your business people"},{"speaker":"KP","startTime":840.9,"endTime":844.14,"body":"are hiring you and the work that"},{"speaker":"KP","startTime":840.9,"endTime":844.14,"body":"you produce, so people need to"},{"speaker":"KP","startTime":844.14,"endTime":847.5,"body":"know like who you are and one of"},{"speaker":"KP","startTime":844.14,"endTime":847.5,"body":"the easiest ways to do that is"},{"speaker":"KP","startTime":847.5,"endTime":849.93,"body":"to just do like a headshot swap"},{"speaker":"KP","startTime":847.5,"endTime":849.93,"body":"with one of your friends like"},{"speaker":"KP","startTime":849.93,"endTime":852.27,"body":"maybe you can take some photos"},{"speaker":"KP","startTime":849.93,"endTime":852.27,"body":"of them for their site and they"},{"speaker":"KP","startTime":852.27,"endTime":855.33,"body":"can take some of you and if you"},{"speaker":"KP","startTime":852.27,"endTime":855.33,"body":"have your brand and don't"},{"speaker":"KP","startTime":855.33,"endTime":858.6,"body":"already try to wear like you"},{"speaker":"KP","startTime":855.33,"endTime":858.6,"body":"know a nice shirt or you know"},{"speaker":"KP","startTime":858.6,"endTime":861.81,"body":"like a hat or something in your"},{"speaker":"KP","startTime":858.6,"endTime":861.81,"body":"brand color that then can very"},{"speaker":"KP","startTime":861.81,"endTime":865.14,"body":"easily tie into the rest of your"},{"speaker":"KP","startTime":861.81,"endTime":865.14,"body":"site whenever you use it. And"},{"speaker":"KP","startTime":865.17,"endTime":867.87,"body":"iPhone selfies or pictures that"},{"speaker":"KP","startTime":865.17,"endTime":867.87,"body":"you know you took five to 10"},{"speaker":"KP","startTime":867.9,"endTime":870.69,"body":"years ago aren't just going to"},{"speaker":"KP","startTime":867.9,"endTime":870.69,"body":"cut it really make sure that the"},{"speaker":"KP","startTime":870.72,"endTime":873.93,"body":"photos that you have of yourself"},{"speaker":"KP","startTime":870.72,"endTime":873.93,"body":"are just as professional as all"},{"speaker":"KP","startTime":873.93,"endTime":876.21,"body":"the photos throughout your"},{"speaker":"KP","startTime":873.93,"endTime":876.21,"body":"website. And again that's really"},{"speaker":"KP","startTime":876.21,"endTime":878.61,"body":"just going to help for when"},{"speaker":"KP","startTime":876.21,"endTime":878.61,"body":"people finally get on that call"},{"speaker":"KP","startTime":878.61,"endTime":880.59,"body":"with you and you know see you"},{"speaker":"KP","startTime":878.61,"endTime":880.59,"body":"face to face they're almost"},{"speaker":"KP","startTime":880.59,"endTime":882.54,"body":"going to feel like they've met"},{"speaker":"KP","startTime":880.59,"endTime":882.54,"body":"you already because you've been"},{"speaker":"KP","startTime":882.54,"endTime":885.27,"body":"on your website and it's totally"},{"speaker":"KP","startTime":882.54,"endTime":885.27,"body":"fine to if you just have the"},{"speaker":"KP","startTime":885.27,"endTime":887.7,"body":"photo of you you know on your"},{"speaker":"KP","startTime":885.27,"endTime":887.7,"body":"about page or you know in one"},{"speaker":"KP","startTime":887.7,"endTime":890.43,"body":"little section on your homepage,"},{"speaker":"KP","startTime":887.7,"endTime":890.43,"body":"just really making sure that it"},{"speaker":"KP","startTime":890.43,"endTime":892.71,"body":"is throughout your site is going"},{"speaker":"KP","startTime":890.43,"endTime":892.71,"body":"to help you a lot."},{"speaker":"Annemie Tonken","startTime":892.98,"endTime":895.71,"body":"I am not great"},{"speaker":"Annemie Tonken","startTime":892.98,"endTime":895.71,"body":"about getting in front of the"},{"speaker":"Annemie Tonken","startTime":895.71,"endTime":900.15,"body":"camera. I have some brand photos"},{"speaker":"Annemie Tonken","startTime":895.71,"endTime":900.15,"body":"but I am definitely like that On"},{"speaker":"Annemie Tonken","startTime":900.15,"endTime":903.15,"body":"the agenda for this year for me,"},{"speaker":"Annemie Tonken","startTime":900.15,"endTime":903.15,"body":"but one thing that I really like"},{"speaker":"Annemie Tonken","startTime":903.15,"endTime":906.24,"body":"to encourage people to do as"},{"speaker":"Annemie Tonken","startTime":903.15,"endTime":906.24,"body":"well like is to take it to that"},{"speaker":"Annemie Tonken","startTime":906.27,"endTime":910.59,"body":"next level, and get themselves"},{"speaker":"Annemie Tonken","startTime":906.27,"endTime":910.59,"body":"on little videos that they put"},{"speaker":"Annemie Tonken","startTime":910.68,"endTime":913.98,"body":"into their websites. And"},{"speaker":"Annemie Tonken","startTime":910.68,"endTime":913.98,"body":"obviously, it's ideal if you can"},{"speaker":"Annemie Tonken","startTime":914.34,"endTime":918.45,"body":"afford and sort of take the time"},{"speaker":"Annemie Tonken","startTime":914.34,"endTime":918.45,"body":"to do that, professionally. But"},{"speaker":"Annemie Tonken","startTime":918.45,"endTime":921.81,"body":"I actually, and maybe you would"},{"speaker":"Annemie Tonken","startTime":918.45,"endTime":921.81,"body":"argue with this, I feel like"},{"speaker":"Annemie Tonken","startTime":921.84,"endTime":927.66,"body":"sometimes just true unscripted,"},{"speaker":"Annemie Tonken","startTime":921.84,"endTime":927.66,"body":"or less scripted, little videos,"},{"speaker":"Annemie Tonken","startTime":927.66,"endTime":930.84,"body":"short videos, like 15 to 30"},{"speaker":"Annemie Tonken","startTime":927.66,"endTime":930.84,"body":"seconds, where you're like, Hey,"},{"speaker":"Annemie Tonken","startTime":931.05,"endTime":933.3,"body":"I'm Onna me, I know it's a"},{"speaker":"Annemie Tonken","startTime":931.05,"endTime":933.3,"body":"really hard name to pronounce,"},{"speaker":"Annemie Tonken","startTime":933.3,"endTime":936.06,"body":"it's on me like the end of"},{"speaker":"Annemie Tonken","startTime":933.3,"endTime":936.06,"body":"economy or something, you know,"},{"speaker":"Annemie Tonken","startTime":936.06,"endTime":939.9,"body":"along those lines, not only"},{"speaker":"Annemie Tonken","startTime":936.06,"endTime":939.9,"body":"allows somebody to see you and"},{"speaker":"Annemie Tonken","startTime":939.9,"endTime":943.32,"body":"see you moving in action, but"},{"speaker":"Annemie Tonken","startTime":939.9,"endTime":943.32,"body":"also kind of gives them a sense"},{"speaker":"Annemie Tonken","startTime":943.62,"endTime":947.01,"body":"of your literal voice, but you"},{"speaker":"Annemie Tonken","startTime":943.62,"endTime":947.01,"body":"know, your persona as it comes"},{"speaker":"Annemie Tonken","startTime":947.01,"endTime":947.52,"body":"across."},{"speaker":"Jessie Andrew","startTime":947.79,"endTime":951.42,"body":"Yeah, one of the"},{"speaker":"Jessie Andrew","startTime":947.79,"endTime":951.42,"body":"way that we always encourage our"},{"speaker":"Jessie Andrew","startTime":951.42,"endTime":954.48,"body":"clients to add personality to"},{"speaker":"Jessie Andrew","startTime":951.42,"endTime":954.48,"body":"their site is through movement."},{"speaker":"Jessie Andrew","startTime":954.51,"endTime":958.35,"body":"So adding videos, if they do,"},{"speaker":"Jessie Andrew","startTime":954.51,"endTime":958.35,"body":"even, you know, behind the"},{"speaker":"Jessie Andrew","startTime":958.35,"endTime":961.89,"body":"scenes videos, those can be with"},{"speaker":"Jessie Andrew","startTime":958.35,"endTime":961.89,"body":"you know, the quality of iPhone"},{"speaker":"Jessie Andrew","startTime":961.89,"endTime":965.61,"body":"cameras now should absolutely"},{"speaker":"Jessie Andrew","startTime":961.89,"endTime":965.61,"body":"be, you know, iPhone footage of,"},{"speaker":"Jessie Andrew","startTime":965.88,"endTime":969.36,"body":"if you have a second shooter or"},{"speaker":"Jessie Andrew","startTime":965.88,"endTime":969.36,"body":"someone who's with you at a"},{"speaker":"Jessie Andrew","startTime":969.36,"endTime":972.96,"body":"wedding or shoot, they can just"},{"speaker":"Jessie Andrew","startTime":969.36,"endTime":972.96,"body":"take a little video of you"},{"speaker":"Jessie Andrew","startTime":972.96,"endTime":976.68,"body":"actually directing people or"},{"speaker":"Jessie Andrew","startTime":972.96,"endTime":976.68,"body":"doing your thing, or even just"},{"speaker":"Jessie Andrew","startTime":976.68,"endTime":980.85,"body":"some like general B roll footage"},{"speaker":"Jessie Andrew","startTime":976.68,"endTime":980.85,"body":"of things that you like, or"},{"speaker":"Jessie Andrew","startTime":980.85,"endTime":984.27,"body":"match your brand vibe, you know,"},{"speaker":"Jessie Andrew","startTime":980.85,"endTime":984.27,"body":"if you have a very beachy vibe,"},{"speaker":"Jessie Andrew","startTime":984.36,"endTime":987.21,"body":"having, you know, a background"},{"speaker":"Jessie Andrew","startTime":984.36,"endTime":987.21,"body":"that's just kind of like waves"},{"speaker":"Jessie Andrew","startTime":987.24,"endTime":990.93,"body":"and fits with your brand,"},{"speaker":"Jessie Andrew","startTime":987.24,"endTime":990.93,"body":"presence. But it also adds that"},{"speaker":"Jessie Andrew","startTime":990.93,"endTime":993.66,"body":"bit of movement, it adds"},{"speaker":"Jessie Andrew","startTime":990.93,"endTime":993.66,"body":"interest, it keeps people"},{"speaker":"Jessie Andrew","startTime":993.69,"endTime":995.7,"body":"scrolling, and they're like, oh,"},{"speaker":"Jessie Andrew","startTime":993.69,"endTime":995.7,"body":"it's kind of cool. Like, let me"},{"speaker":"Jessie Andrew","startTime":995.7,"endTime":999.69,"body":"see what else they have. So"},{"speaker":"Jessie Andrew","startTime":995.7,"endTime":999.69,"body":"absolutely movement videos,"},{"speaker":"Jessie Andrew","startTime":999.87,"endTime":1002.15,"body":"little videos, introducing"},{"speaker":"Jessie Andrew","startTime":999.87,"endTime":1002.15,"body":"yourself a great for you know,"},{"speaker":"Jessie Andrew","startTime":1002.15,"endTime":1006.8,"body":"your about page so that people"},{"speaker":"Jessie Andrew","startTime":1002.15,"endTime":1006.8,"body":"can get a better idea. And some"},{"speaker":"Jessie Andrew","startTime":1006.8,"endTime":1010.28,"body":"people like to take in content"},{"speaker":"Jessie Andrew","startTime":1006.8,"endTime":1010.28,"body":"differently, right. That's why"},{"speaker":"Jessie Andrew","startTime":1010.52,"endTime":1012.68,"body":"we have some people who will"},{"speaker":"Jessie Andrew","startTime":1010.52,"endTime":1012.68,"body":"listen to podcasts, some will"},{"speaker":"Jessie Andrew","startTime":1012.68,"endTime":1016.07,"body":"read blog posts, some will go to"},{"speaker":"Jessie Andrew","startTime":1012.68,"endTime":1016.07,"body":"a website. So if you have"},{"speaker":"Jessie Andrew","startTime":1016.07,"endTime":1020.21,"body":"multiple forms of media that"},{"speaker":"Jessie Andrew","startTime":1016.07,"endTime":1020.21,"body":"people can kind of get to know"},{"speaker":"Jessie Andrew","startTime":1020.21,"endTime":1024.89,"body":"you, by on your website, like"},{"speaker":"Jessie Andrew","startTime":1020.21,"endTime":1024.89,"body":"that's only going to add to the"},{"speaker":"Jessie Andrew","startTime":1024.92,"endTime":1027.53,"body":"potential reach that you can"},{"speaker":"Jessie Andrew","startTime":1024.92,"endTime":1027.53,"body":"have. And one of the other"},{"speaker":"Jessie Andrew","startTime":1027.53,"endTime":1032.09,"body":"things that we love, is if you"},{"speaker":"Jessie Andrew","startTime":1027.53,"endTime":1032.09,"body":"can get photo bursts when you"},{"speaker":"Jessie Andrew","startTime":1032.12,"endTime":1035.96,"body":"get your pictures taken. And"},{"speaker":"Jessie Andrew","startTime":1032.12,"endTime":1035.96,"body":"then just create a little gif of"},{"speaker":"Jessie Andrew","startTime":1035.96,"endTime":1039.08,"body":"you with those photo bars. Like"},{"speaker":"Jessie Andrew","startTime":1035.96,"endTime":1039.08,"body":"those are always super fun, and"},{"speaker":"Jessie Andrew","startTime":1039.08,"endTime":1042.08,"body":"people will love them. And it's"},{"speaker":"Jessie Andrew","startTime":1039.08,"endTime":1042.08,"body":"really easy to do. It's simple."},{"speaker":"Jessie Andrew","startTime":1042.08,"endTime":1045.35,"body":"It's not like a heavy lift type"},{"speaker":"Jessie Andrew","startTime":1042.08,"endTime":1045.35,"body":"of thing to add to your site. So"},{"speaker":"Jessie Andrew","startTime":1045.35,"endTime":1048.05,"body":"it's a really quick and easy"},{"speaker":"Jessie Andrew","startTime":1045.35,"endTime":1048.05,"body":"thing that can kind of add a"},{"speaker":"Jessie Andrew","startTime":1048.05,"endTime":1050.87,"body":"little movement to your site,"},{"speaker":"Jessie Andrew","startTime":1048.05,"endTime":1050.87,"body":"which helps keep the interest"},{"speaker":"Jessie Andrew","startTime":1050.87,"endTime":1053.21,"body":"like I said, but it also just"},{"speaker":"Jessie Andrew","startTime":1050.87,"endTime":1053.21,"body":"adds more personality, it gives"},{"speaker":"Jessie Andrew","startTime":1053.21,"endTime":1056.12,"body":"people another way to get to"},{"speaker":"Jessie Andrew","startTime":1053.21,"endTime":1056.12,"body":"know you and what you're like"},{"speaker":"Jessie Andrew","startTime":1056.12,"endTime":1058.31,"body":"and what you might be like on"},{"speaker":"Jessie Andrew","startTime":1056.12,"endTime":1058.31,"body":"the day when you have your"},{"speaker":"Jessie Andrew","startTime":1058.31,"endTime":1061.79,"body":"session. You know, if you're"},{"speaker":"Jessie Andrew","startTime":1058.31,"endTime":1061.79,"body":"super energetic, and you know,"},{"speaker":"Jessie Andrew","startTime":1061.79,"endTime":1064.91,"body":"give off that energy to kind of"},{"speaker":"Jessie Andrew","startTime":1061.79,"endTime":1064.91,"body":"help keep your clients high"},{"speaker":"Jessie Andrew","startTime":1064.91,"endTime":1067.7,"body":"energy during photoshoots."},{"speaker":"Jessie Andrew","startTime":1064.91,"endTime":1067.7,"body":"Because we definitely know, you"},{"speaker":"Jessie Andrew","startTime":1067.7,"endTime":1069.98,"body":"know, we've done brand shoots"},{"speaker":"Jessie Andrew","startTime":1067.7,"endTime":1069.98,"body":"that are all day. And by the end"},{"speaker":"Jessie Andrew","startTime":1069.98,"endTime":1072.89,"body":"of the day, you're like, I'm"},{"speaker":"Jessie Andrew","startTime":1069.98,"endTime":1072.89,"body":"exhausted like this is I'm"},{"speaker":"Jessie Andrew","startTime":1072.89,"endTime":1076.37,"body":"struggling to like put on a"},{"speaker":"Jessie Andrew","startTime":1072.89,"endTime":1076.37,"body":"happy face and seem like I'm"},{"speaker":"Jessie Andrew","startTime":1076.37,"endTime":1079.7,"body":"energetic. Right? Sure. So"},{"speaker":"Jessie Andrew","startTime":1076.37,"endTime":1079.7,"body":"anything that you can kind of do"},{"speaker":"Jessie Andrew","startTime":1079.7,"endTime":1082.88,"body":"to show your personality show"},{"speaker":"Jessie Andrew","startTime":1079.7,"endTime":1082.88,"body":"what's your like, behind the"},{"speaker":"Jessie Andrew","startTime":1082.88,"endTime":1087.86,"body":"scenes actually on the day is?"},{"speaker":"Jessie Andrew","startTime":1082.88,"endTime":1087.86,"body":"Absolutely yes, on your website."},{"speaker":"Jessie Andrew","startTime":1088.07,"endTime":1088.76,"body":"Amazing"},{"speaker":"Annemie Tonken","startTime":1088.79,"endTime":1091.25,"body":"that? Yeah,"},{"speaker":"Annemie Tonken","startTime":1088.79,"endTime":1091.25,"body":"that's a great idea. And I do I"},{"speaker":"Annemie Tonken","startTime":1091.25,"endTime":1095.03,"body":"feel like we get sort of stuck"},{"speaker":"Annemie Tonken","startTime":1091.25,"endTime":1095.03,"body":"in our own heads about, okay,"},{"speaker":"Annemie Tonken","startTime":1095.03,"endTime":1097.91,"body":"well, I have this one photo that"},{"speaker":"Annemie Tonken","startTime":1095.03,"endTime":1097.91,"body":"I like, I'm just going to put it"},{"speaker":"Annemie Tonken","startTime":1097.91,"endTime":1101.75,"body":"in this one plays, but there are"},{"speaker":"Annemie Tonken","startTime":1097.91,"endTime":1101.75,"body":"so many opportunities to kind of"},{"speaker":"Annemie Tonken","startTime":1101.75,"endTime":1105.56,"body":"inject who you are. And it is"},{"speaker":"Annemie Tonken","startTime":1101.75,"endTime":1105.56,"body":"it's such an important piece of"},{"speaker":"Annemie Tonken","startTime":1105.59,"endTime":1109.67,"body":"someone hiring you, I think we"},{"speaker":"Annemie Tonken","startTime":1105.59,"endTime":1109.67,"body":"rely so heavily, many of us rely"},{"speaker":"Annemie Tonken","startTime":1109.67,"endTime":1114.8,"body":"so heavily on our portfolio work"},{"speaker":"Annemie Tonken","startTime":1109.67,"endTime":1114.8,"body":"to kind of do the heavy lifting,"},{"speaker":"Annemie Tonken","startTime":1114.8,"endTime":1117.08,"body":"but at the end of the day, there"},{"speaker":"Annemie Tonken","startTime":1114.8,"endTime":1117.08,"body":"are a lot of really talented"},{"speaker":"Annemie Tonken","startTime":1117.08,"endTime":1121.58,"body":"photographers out there. And if"},{"speaker":"Annemie Tonken","startTime":1117.08,"endTime":1121.58,"body":"you can connect with someone,"},{"speaker":"Annemie Tonken","startTime":1121.64,"endTime":1124.7,"body":"you know, that's it's going to"},{"speaker":"Annemie Tonken","startTime":1121.64,"endTime":1124.7,"body":"make it that much easier. So"},{"speaker":"Annemie Tonken","startTime":1124.7,"endTime":1128.72,"body":"okay, so let's quickly review"},{"speaker":"Annemie Tonken","startTime":1124.7,"endTime":1128.72,"body":"here we're talking. And you're"},{"speaker":"Annemie Tonken","startTime":1128.72,"endTime":1131.33,"body":"gonna have to help me fill in"},{"speaker":"Annemie Tonken","startTime":1128.72,"endTime":1131.33,"body":"the gaps. So we're talking about"},{"speaker":"Annemie Tonken","startTime":1131.48,"endTime":1135.83,"body":"lots of photos, some potential"},{"speaker":"Annemie Tonken","startTime":1131.48,"endTime":1135.83,"body":"for movement and photo video"},{"speaker":"Annemie Tonken","startTime":1135.83,"endTime":1140.6,"body":"type stuff. Brand, a, like a"},{"speaker":"Annemie Tonken","startTime":1135.83,"endTime":1140.6,"body":"well defined branded entity with"},{"speaker":"Annemie Tonken","startTime":1140.63,"endTime":1144.8,"body":"all the associated pieces, logo,"},{"speaker":"Annemie Tonken","startTime":1140.63,"endTime":1144.8,"body":"fonts, illustrations, and things"},{"speaker":"Annemie Tonken","startTime":1144.8,"endTime":1147.29,"body":"like that. What am I missing, I"},{"speaker":"Annemie Tonken","startTime":1144.8,"endTime":1147.29,"body":"feel like I just skipped"},{"speaker":"Annemie Tonken","startTime":1147.29,"endTime":1148.28,"body":"something. I"},{"speaker":"Jessie Andrew","startTime":1148.28,"endTime":1150.68,"body":"think that's all"},{"speaker":"Jessie Andrew","startTime":1148.28,"endTime":1150.68,"body":"that we have right now. But we"},{"speaker":"Jessie Andrew","startTime":1150.68,"endTime":1154.34,"body":"do have two more tips, trying to"},{"speaker":"Jessie Andrew","startTime":1150.68,"endTime":1154.34,"body":"help add a little more"},{"speaker":"Jessie Andrew","startTime":1154.34,"endTime":1157.97,"body":"personality. So going back to"},{"speaker":"Jessie Andrew","startTime":1154.34,"endTime":1157.97,"body":"your about page because"},{"speaker":"Jessie Andrew","startTime":1158.0,"endTime":1161.09,"body":"honestly, this is a page that a"},{"speaker":"Jessie Andrew","startTime":1158.0,"endTime":1161.09,"body":"lot of the photographers that"},{"speaker":"Jessie Andrew","startTime":1161.27,"endTime":1164.33,"body":"we've worked with have gotten to"},{"speaker":"Jessie Andrew","startTime":1161.27,"endTime":1164.33,"body":"struggle with. And you know,"},{"speaker":"Jessie Andrew","startTime":1164.33,"endTime":1168.2,"body":"their old about page is a single"},{"speaker":"Jessie Andrew","startTime":1164.33,"endTime":1168.2,"body":"paragraph with an image and"},{"speaker":"Jessie Andrew","startTime":1168.2,"endTime":1171.68,"body":"that's it, your about page can"},{"speaker":"Jessie Andrew","startTime":1168.2,"endTime":1171.68,"body":"be super important, and is a"},{"speaker":"Jessie Andrew","startTime":1171.68,"endTime":1174.77,"body":"great way for people to get to"},{"speaker":"Jessie Andrew","startTime":1171.68,"endTime":1174.77,"body":"know you because obviously if"},{"speaker":"Jessie Andrew","startTime":1174.77,"endTime":1176.69,"body":"they click on it, they want to"},{"speaker":"Jessie Andrew","startTime":1174.77,"endTime":1176.69,"body":"know more about you and your"},{"speaker":"Jessie Andrew","startTime":1176.69,"endTime":1180.98,"body":"personality and not just the"},{"speaker":"Jessie Andrew","startTime":1176.69,"endTime":1180.98,"body":"services that you offer. So when"},{"speaker":"Jessie Andrew","startTime":1180.98,"endTime":1184.79,"body":"it comes to your about page, be"},{"speaker":"Jessie Andrew","startTime":1180.98,"endTime":1184.79,"body":"sure you actually tell your"},{"speaker":"Jessie Andrew","startTime":1184.79,"endTime":1188.09,"body":"story tell how you got into"},{"speaker":"Jessie Andrew","startTime":1184.79,"endTime":1188.09,"body":"photography, why you got into"},{"speaker":"Jessie Andrew","startTime":1188.09,"endTime":1191.75,"body":"photography, why you want to do"},{"speaker":"Jessie Andrew","startTime":1188.09,"endTime":1191.75,"body":"this. This is the like, key"},{"speaker":"Jessie Andrew","startTime":1191.75,"endTime":1195.14,"body":"place to explain your why and"},{"speaker":"Jessie Andrew","startTime":1191.75,"endTime":1195.14,"body":"that's what a lot of people are"},{"speaker":"Jessie Andrew","startTime":1195.14,"endTime":1197.99,"body":"going to connect with. So make"},{"speaker":"Jessie Andrew","startTime":1195.14,"endTime":1197.99,"body":"sure you actually explain that."},{"speaker":"Jessie Andrew","startTime":1198.29,"endTime":1201.86,"body":"And then to add a little bit"},{"speaker":"Jessie Andrew","startTime":1198.29,"endTime":1201.86,"body":"more Fun into it. So it's not"},{"speaker":"Jessie Andrew","startTime":1201.86,"endTime":1206.3,"body":"just maybe super serious or a"},{"speaker":"Jessie Andrew","startTime":1201.86,"endTime":1206.3,"body":"lot of information. Our favorite"},{"speaker":"Jessie Andrew","startTime":1206.3,"endTime":1209.78,"body":"thing to do is add you know, a"},{"speaker":"Jessie Andrew","startTime":1206.3,"endTime":1209.78,"body":"fun fact section, talk about"},{"speaker":"Jessie Andrew","startTime":1210.11,"endTime":1212.72,"body":"your favorite things, your"},{"speaker":"Jessie Andrew","startTime":1210.11,"endTime":1212.72,"body":"favorite movie or TV show or"},{"speaker":"Jessie Andrew","startTime":1212.72,"endTime":1215.6,"body":"coffee or things that you're"},{"speaker":"Jessie Andrew","startTime":1212.72,"endTime":1215.6,"body":"obsessed with right now. And you"},{"speaker":"Jessie Andrew","startTime":1215.6,"endTime":1218.18,"body":"can update it throughout the"},{"speaker":"Jessie Andrew","startTime":1215.6,"endTime":1218.18,"body":"year or every year or something"},{"speaker":"Jessie Andrew","startTime":1218.18,"endTime":1221.54,"body":"like that. Not only does that"},{"speaker":"Jessie Andrew","startTime":1218.18,"endTime":1221.54,"body":"give people kind of a look into"},{"speaker":"Jessie Andrew","startTime":1221.84,"endTime":1226.37,"body":"your life behind the camera, but"},{"speaker":"Jessie Andrew","startTime":1221.84,"endTime":1226.37,"body":"it also gives people something"},{"speaker":"Jessie Andrew","startTime":1226.37,"endTime":1229.4,"body":"to connect with. So if you're,"},{"speaker":"Jessie Andrew","startTime":1226.37,"endTime":1229.4,"body":"you know, say my favorite TV"},{"speaker":"Jessie Andrew","startTime":1229.4,"endTime":1231.83,"body":"show is Parks and Rec. So you"},{"speaker":"Jessie Andrew","startTime":1229.4,"endTime":1231.83,"body":"might be like, Oh, my God, my"},{"speaker":"Jessie Andrew","startTime":1231.83,"endTime":1234.41,"body":"favorite show is Parks and Rec,"},{"speaker":"Jessie Andrew","startTime":1231.83,"endTime":1234.41,"body":"like, let's talk about it. And"},{"speaker":"Jessie Andrew","startTime":1234.41,"endTime":1238.04,"body":"you get a discovery call. And"},{"speaker":"Jessie Andrew","startTime":1234.41,"endTime":1238.04,"body":"you talk about Parks and Rec and"},{"speaker":"Jessie Andrew","startTime":1238.04,"endTime":1239.87,"body":"who your favorite character is"},{"speaker":"Jessie Andrew","startTime":1238.04,"endTime":1239.87,"body":"or something like that. And it"},{"speaker":"Jessie Andrew","startTime":1239.87,"endTime":1243.89,"body":"gives you that connection."},{"speaker":"Jessie Andrew","startTime":1239.87,"endTime":1243.89,"body":"Because, you know, at the end of"},{"speaker":"Jessie Andrew","startTime":1243.89,"endTime":1246.95,"body":"the day, like KP said, You are"},{"speaker":"Jessie Andrew","startTime":1243.89,"endTime":1246.95,"body":"the value of your business. You"},{"speaker":"Jessie Andrew","startTime":1246.95,"endTime":1251.6,"body":"know, there are 1000s of"},{"speaker":"Jessie Andrew","startTime":1246.95,"endTime":1251.6,"body":"photographers out there that are"},{"speaker":"Jessie Andrew","startTime":1251.6,"endTime":1254.06,"body":"all going to take a picture,"},{"speaker":"Jessie Andrew","startTime":1251.6,"endTime":1254.06,"body":"yes, there are going to be"},{"speaker":"Jessie Andrew","startTime":1254.06,"endTime":1256.4,"body":"different qualities depending on"},{"speaker":"Jessie Andrew","startTime":1254.06,"endTime":1256.4,"body":"who it is. But they're all going"},{"speaker":"Jessie Andrew","startTime":1256.4,"endTime":1259.64,"body":"to take a picture. So you need"},{"speaker":"Jessie Andrew","startTime":1256.4,"endTime":1259.64,"body":"to show why you're different"},{"speaker":"Jessie Andrew","startTime":1259.64,"endTime":1263.3,"body":"what what you bring that's"},{"speaker":"Jessie Andrew","startTime":1259.64,"endTime":1263.3,"body":"different from this next person."},{"speaker":"Jessie Andrew","startTime":1263.3,"endTime":1266.21,"body":"And that's you and your"},{"speaker":"Jessie Andrew","startTime":1263.3,"endTime":1266.21,"body":"personality. So you need to make"},{"speaker":"Jessie Andrew","startTime":1266.21,"endTime":1268.46,"body":"sure that that shines through"},{"speaker":"Jessie Andrew","startTime":1266.21,"endTime":1268.46,"body":"and you know little things about"},{"speaker":"Jessie Andrew","startTime":1268.46,"endTime":1272.87,"body":"sections, you can even do"},{"speaker":"Jessie Andrew","startTime":1268.46,"endTime":1272.87,"body":"business facts. So some of our"},{"speaker":"Jessie Andrew","startTime":1272.87,"endTime":1275.84,"body":"clients have done you know how"},{"speaker":"Jessie Andrew","startTime":1272.87,"endTime":1275.84,"body":"many weddings they've shot, or"},{"speaker":"Jessie Andrew","startTime":1276.17,"endTime":1280.64,"body":"their most fun wedding or the,"},{"speaker":"Jessie Andrew","startTime":1276.17,"endTime":1280.64,"body":"you know, reception song that"},{"speaker":"Jessie Andrew","startTime":1280.64,"endTime":1284.72,"body":"they love or something like"},{"speaker":"Jessie Andrew","startTime":1280.64,"endTime":1284.72,"body":"that, just to kind of add, you"},{"speaker":"Jessie Andrew","startTime":1284.72,"endTime":1287.42,"body":"know, a little bit of touch and"},{"speaker":"Jessie Andrew","startTime":1284.72,"endTime":1287.42,"body":"a little more information that's"},{"speaker":"Jessie Andrew","startTime":1287.42,"endTime":1290.57,"body":"not directly, here's the"},{"speaker":"Jessie Andrew","startTime":1287.42,"endTime":1290.57,"body":"services that I offer,"},{"speaker":"Annemie Tonken","startTime":1290.6,"endTime":1292.79,"body":"right? It's"},{"speaker":"Annemie Tonken","startTime":1290.6,"endTime":1292.79,"body":"almost like being at a cocktail"},{"speaker":"Annemie Tonken","startTime":1292.79,"endTime":1297.5,"body":"party, right? If you stand in"},{"speaker":"Annemie Tonken","startTime":1292.79,"endTime":1297.5,"body":"the corner and sort of quietly"},{"speaker":"Annemie Tonken","startTime":1297.53,"endTime":1300.95,"body":"wait for someone to come over"},{"speaker":"Annemie Tonken","startTime":1297.53,"endTime":1300.95,"body":"and talk that may happen"},{"speaker":"Annemie Tonken","startTime":1300.95,"endTime":1304.34,"body":"eventually. But if you're"},{"speaker":"Annemie Tonken","startTime":1300.95,"endTime":1304.34,"body":"wearing like a really funny hat,"},{"speaker":"Annemie Tonken","startTime":1304.55,"endTime":1307.22,"body":"or something like that, you're"},{"speaker":"Annemie Tonken","startTime":1304.55,"endTime":1307.22,"body":"essentially inviting someone to"},{"speaker":"Annemie Tonken","startTime":1307.22,"endTime":1309.56,"body":"come over and be like, Hey,"},{"speaker":"Annemie Tonken","startTime":1307.22,"endTime":1309.56,"body":"that's a really funny hat. And"},{"speaker":"Annemie Tonken","startTime":1309.56,"endTime":1313.1,"body":"it's just kind of a conversation"},{"speaker":"Annemie Tonken","startTime":1309.56,"endTime":1313.1,"body":"starter, doesn't have to be"},{"speaker":"Annemie Tonken","startTime":1313.1,"endTime":1315.32,"body":"anything, you know, it doesn't"},{"speaker":"Annemie Tonken","startTime":1313.1,"endTime":1315.32,"body":"have to be a funny hat, it can"},{"speaker":"Annemie Tonken","startTime":1315.32,"endTime":1319.85,"body":"be a t shirt, saying something"},{"speaker":"Annemie Tonken","startTime":1315.32,"endTime":1319.85,"body":"that you know, means something"},{"speaker":"Annemie Tonken","startTime":1319.85,"endTime":1322.76,"body":"to you, I don't know, there's"},{"speaker":"Annemie Tonken","startTime":1319.85,"endTime":1322.76,"body":"all kinds of ways to do it. And"},{"speaker":"Annemie Tonken","startTime":1322.76,"endTime":1325.52,"body":"as long as they're authentic to"},{"speaker":"Annemie Tonken","startTime":1322.76,"endTime":1325.52,"body":"you, and it's something that you"},{"speaker":"Annemie Tonken","startTime":1325.52,"endTime":1328.76,"body":"will connect with that person"},{"speaker":"Annemie Tonken","startTime":1325.52,"endTime":1328.76,"body":"on, it's going to attract the"},{"speaker":"Annemie Tonken","startTime":1328.76,"endTime":1332.27,"body":"right people and probably turn"},{"speaker":"Annemie Tonken","startTime":1328.76,"endTime":1332.27,"body":"the wrong people away. So it's a"},{"speaker":"Annemie Tonken","startTime":1332.27,"endTime":1335.6,"body":"double win. As far as I'm"},{"speaker":"Annemie Tonken","startTime":1332.27,"endTime":1335.6,"body":"concerned. That's amazing. Let's"},{"speaker":"Annemie Tonken","startTime":1335.6,"endTime":1339.77,"body":"go back to the about page, the"},{"speaker":"Annemie Tonken","startTime":1335.6,"endTime":1339.77,"body":"construction of your story. I"},{"speaker":"Annemie Tonken","startTime":1339.77,"endTime":1342.89,"body":"think that that's something that"},{"speaker":"Annemie Tonken","startTime":1339.77,"endTime":1342.89,"body":"a lot of people get really hung"},{"speaker":"Annemie Tonken","startTime":1342.89,"endTime":1345.86,"body":"up on. It's like that's a"},{"speaker":"Annemie Tonken","startTime":1342.89,"endTime":1345.86,"body":"painful process, writing your"},{"speaker":"Annemie Tonken","startTime":1345.89,"endTime":1349.01,"body":"about me page. And you know,"},{"speaker":"Annemie Tonken","startTime":1345.89,"endTime":1349.01,"body":"it's like you can over obsess"},{"speaker":"Annemie Tonken","startTime":1349.01,"endTime":1352.22,"body":"about it. And once once someone"},{"speaker":"Annemie Tonken","startTime":1349.01,"endTime":1352.22,"body":"gets it done, oftentimes they're"},{"speaker":"Annemie Tonken","startTime":1352.22,"endTime":1354.53,"body":"like, Okay, that's it. That's"},{"speaker":"Annemie Tonken","startTime":1352.22,"endTime":1354.53,"body":"who I am for the rest of my"},{"speaker":"Annemie Tonken","startTime":1354.53,"endTime":1357.5,"body":"career. I never want to change"},{"speaker":"Annemie Tonken","startTime":1354.53,"endTime":1357.5,"body":"that page ever again, when you"},{"speaker":"Annemie Tonken","startTime":1357.5,"endTime":1363.29,"body":"guys are working with a client"},{"speaker":"Annemie Tonken","startTime":1357.5,"endTime":1363.29,"body":"on building their about page? Do"},{"speaker":"Annemie Tonken","startTime":1363.29,"endTime":1367.94,"body":"you have them right that do you"},{"speaker":"Annemie Tonken","startTime":1363.29,"endTime":1367.94,"body":"help with the writing process?"},{"speaker":"Annemie Tonken","startTime":1367.94,"endTime":1371.51,"body":"Do you have like a recommended"},{"speaker":"Annemie Tonken","startTime":1367.94,"endTime":1371.51,"body":"length or a format? What tips"},{"speaker":"Annemie Tonken","startTime":1371.51,"endTime":1375.74,"body":"can you give us for about page"},{"speaker":"Annemie Tonken","startTime":1371.51,"endTime":1375.74,"body":"other than to go into your story"},{"speaker":"Annemie Tonken","startTime":1375.77,"endTime":1377.6,"body":"and to include your fun facts?"},{"speaker":"Annemie Tonken","startTime":1375.77,"endTime":1377.6,"body":"Sorry?"},{"speaker":"KP","startTime":1378.26,"endTime":1381.17,"body":"It's such a good question."},{"speaker":"KP","startTime":1378.26,"endTime":1381.17,"body":"So when it comes to constructing"},{"speaker":"KP","startTime":1381.17,"endTime":1385.25,"body":"about pages for our clients, we"},{"speaker":"KP","startTime":1381.17,"endTime":1385.25,"body":"do one of two things. So we"},{"speaker":"KP","startTime":1385.37,"endTime":1388.55,"body":"either have them try to hire a"},{"speaker":"KP","startTime":1385.37,"endTime":1388.55,"body":"copywriter, or we do have"},{"speaker":"KP","startTime":1388.58,"endTime":1391.28,"body":"basically kind of like a"},{"speaker":"KP","startTime":1388.58,"endTime":1391.28,"body":"guideline for every you know,"},{"speaker":"KP","startTime":1391.28,"endTime":1393.41,"body":"solid page on your website that"},{"speaker":"KP","startTime":1391.28,"endTime":1393.41,"body":"most people are going to have"},{"speaker":"KP","startTime":1393.41,"endTime":1396.17,"body":"including the about page. And on"},{"speaker":"KP","startTime":1393.41,"endTime":1396.17,"body":"that about page, we do kind of"},{"speaker":"KP","startTime":1396.17,"endTime":1398.99,"body":"break down like at the beginning"},{"speaker":"KP","startTime":1396.17,"endTime":1398.99,"body":"like that is where you know, you"},{"speaker":"KP","startTime":1398.99,"endTime":1401.69,"body":"can very briefly introduce"},{"speaker":"KP","startTime":1398.99,"endTime":1401.69,"body":"yourself. And then maybe you"},{"speaker":"KP","startTime":1401.81,"endTime":1404.12,"body":"have like another block where"},{"speaker":"KP","startTime":1401.81,"endTime":1404.12,"body":"that is where you would tell"},{"speaker":"KP","startTime":1404.12,"endTime":1405.92,"body":"your story. And we do try to"},{"speaker":"KP","startTime":1404.12,"endTime":1405.92,"body":"tell them you know, keep it"},{"speaker":"KP","startTime":1405.92,"endTime":1408.17,"body":"between two to three paragraphs"},{"speaker":"KP","startTime":1405.92,"endTime":1408.17,"body":"if you can, because you don't"},{"speaker":"KP","startTime":1408.17,"endTime":1410.48,"body":"want it to be too long, we want"},{"speaker":"KP","startTime":1408.17,"endTime":1410.48,"body":"to be able to break it up so"},{"speaker":"KP","startTime":1410.48,"endTime":1412.49,"body":"that you know someone on their"},{"speaker":"KP","startTime":1410.48,"endTime":1412.49,"body":"phone isn't going to be like"},{"speaker":"KP","startTime":1412.49,"endTime":1415.07,"body":"that's a big wall of text that"},{"speaker":"KP","startTime":1412.49,"endTime":1415.07,"body":"I'm scrolling through, right."},{"speaker":"KP","startTime":1415.07,"endTime":1417.5,"body":"And then that's where we also"},{"speaker":"KP","startTime":1415.07,"endTime":1417.5,"body":"kind of give them like other"},{"speaker":"KP","startTime":1417.5,"endTime":1420.29,"body":"ideas too, because one of the"},{"speaker":"KP","startTime":1417.5,"endTime":1420.29,"body":"quickest ways that you can"},{"speaker":"KP","startTime":1420.29,"endTime":1422.33,"body":"actually kind of showcase your"},{"speaker":"KP","startTime":1420.29,"endTime":1422.33,"body":"personality without saying it"},{"speaker":"KP","startTime":1422.33,"endTime":1424.88,"body":"yourself as well is to have"},{"speaker":"KP","startTime":1422.33,"endTime":1424.88,"body":"testimonials throughout your"},{"speaker":"KP","startTime":1424.88,"endTime":1428.42,"body":"site to try not to make them you"},{"speaker":"KP","startTime":1424.88,"endTime":1428.42,"body":"know, super long. I know you"},{"speaker":"KP","startTime":1428.42,"endTime":1430.88,"body":"probably get like incredible,"},{"speaker":"KP","startTime":1428.42,"endTime":1430.88,"body":"really long testimonials. But if"},{"speaker":"KP","startTime":1430.88,"endTime":1433.61,"body":"you can pull out like you know,"},{"speaker":"KP","startTime":1430.88,"endTime":1433.61,"body":"two to three sentences from"},{"speaker":"KP","startTime":1433.61,"endTime":1435.98,"body":"those testimonials and put them"},{"speaker":"KP","startTime":1433.61,"endTime":1435.98,"body":"on your site so that they're"},{"speaker":"KP","startTime":1435.98,"endTime":1438.65,"body":"very skippable. That's also a"},{"speaker":"KP","startTime":1435.98,"endTime":1438.65,"body":"really easy block that you can"},{"speaker":"KP","startTime":1438.65,"endTime":1441.38,"body":"add on to your about page that"},{"speaker":"KP","startTime":1438.65,"endTime":1441.38,"body":"just you know quickly speaks"},{"speaker":"KP","startTime":1441.38,"endTime":1444.59,"body":"exactly to who you are in"},{"speaker":"KP","startTime":1441.38,"endTime":1444.59,"body":"somebody else's words as well."},{"speaker":"KP","startTime":1445.34,"endTime":1446.45,"body":"Yeah, absolutely."},{"speaker":"Annemie Tonken","startTime":1446.45,"endTime":1448.94,"body":"I think we all"},{"speaker":"Annemie Tonken","startTime":1446.45,"endTime":1448.94,"body":"really enjoy the long email or"},{"speaker":"Annemie Tonken","startTime":1448.94,"endTime":1451.88,"body":"the long letter from a client"},{"speaker":"Annemie Tonken","startTime":1448.94,"endTime":1451.88,"body":"where they're like, thank you so"},{"speaker":"Annemie Tonken","startTime":1451.88,"endTime":1454.55,"body":"much. Let me tell you all these"},{"speaker":"Annemie Tonken","startTime":1451.88,"endTime":1454.55,"body":"different ways that that session"},{"speaker":"Annemie Tonken","startTime":1454.55,"endTime":1458.33,"body":"was amazing, are you You know,"},{"speaker":"Annemie Tonken","startTime":1454.55,"endTime":1458.33,"body":"we are so deeply in gratitude to"},{"speaker":"Annemie Tonken","startTime":1458.33,"endTime":1462.74,"body":"you for what you did at our"},{"speaker":"Annemie Tonken","startTime":1458.33,"endTime":1462.74,"body":"wedding detail detail detail. We"},{"speaker":"Annemie Tonken","startTime":1462.74,"endTime":1466.01,"body":"love that but I think that"},{"speaker":"Annemie Tonken","startTime":1462.74,"endTime":1466.01,"body":"what's best on a website I mean,"},{"speaker":"Annemie Tonken","startTime":1466.1,"endTime":1469.34,"body":"two to three sentences, I would"},{"speaker":"Annemie Tonken","startTime":1466.1,"endTime":1469.34,"body":"say almost max right? Like if"},{"speaker":"Annemie Tonken","startTime":1469.34,"endTime":1474.38,"body":"you can get that one heavy"},{"speaker":"Annemie Tonken","startTime":1469.34,"endTime":1474.38,"body":"hitter, like single line. You"},{"speaker":"Annemie Tonken","startTime":1474.38,"endTime":1477.5,"body":"know, I sobbed all day after"},{"speaker":"Annemie Tonken","startTime":1474.38,"endTime":1477.5,"body":"looking at our photos or"},{"speaker":"Annemie Tonken","startTime":1477.53,"endTime":1481.01,"body":"hopefully in a good way. Maybe"},{"speaker":"Annemie Tonken","startTime":1477.53,"endTime":1481.01,"body":"that's a bad one. But yeah,"},{"speaker":"Annemie Tonken","startTime":1481.01,"endTime":1484.64,"body":"something along those lines like"},{"speaker":"Annemie Tonken","startTime":1481.01,"endTime":1484.64,"body":"it really stands out and can can"},{"speaker":"Annemie Tonken","startTime":1484.64,"endTime":1490.28,"body":"pack a punch amazing. Okay, so"},{"speaker":"Annemie Tonken","startTime":1484.64,"endTime":1490.28,"body":"let's move into kind of what the"},{"speaker":"Annemie Tonken","startTime":1490.31,"endTime":1494.36,"body":"the obstacles are when it comes"},{"speaker":"Annemie Tonken","startTime":1490.31,"endTime":1494.36,"body":"to photographers who are trying"},{"speaker":"Annemie Tonken","startTime":1494.36,"endTime":1497.87,"body":"to work on their websites other"},{"speaker":"Annemie Tonken","startTime":1494.36,"endTime":1497.87,"body":"than writing their about pages."},{"speaker":"Annemie Tonken","startTime":1497.9,"endTime":1500.9,"body":"Where do you see people making"},{"speaker":"Annemie Tonken","startTime":1497.9,"endTime":1500.9,"body":"mistakes and And what pointers"},{"speaker":"Annemie Tonken","startTime":1500.9,"endTime":1504.11,"body":"Can you give them to kind of"},{"speaker":"Annemie Tonken","startTime":1500.9,"endTime":1504.11,"body":"bring them back on track."},{"speaker":"Jessie Andrew","startTime":1504.41,"endTime":1507.38,"body":"So I think the"},{"speaker":"Jessie Andrew","startTime":1504.41,"endTime":1507.38,"body":"biggest mistake that we see with"},{"speaker":"Jessie Andrew","startTime":1507.38,"endTime":1510.83,"body":"people who are trying to DIY and"},{"speaker":"Jessie Andrew","startTime":1507.38,"endTime":1510.83,"body":"specifically add more"},{"speaker":"Jessie Andrew","startTime":1510.83,"endTime":1516.32,"body":"personality into their site is"},{"speaker":"Jessie Andrew","startTime":1510.83,"endTime":1516.32,"body":"doing way too much. So you know,"},{"speaker":"Jessie Andrew","startTime":1516.32,"endTime":1520.46,"body":"we say add movement and movement"},{"speaker":"Jessie Andrew","startTime":1516.32,"endTime":1520.46,"body":"is great, but too much movement"},{"speaker":"Jessie Andrew","startTime":1520.52,"endTime":1522.89,"body":"is overwhelming, and people"},{"speaker":"Jessie Andrew","startTime":1520.52,"endTime":1522.89,"body":"aren't going to know where to"},{"speaker":"Jessie Andrew","startTime":1522.89,"endTime":1526.88,"body":"look. So if you're going to, you"},{"speaker":"Jessie Andrew","startTime":1522.89,"endTime":1526.88,"body":"know, choose to add movement"},{"speaker":"Jessie Andrew","startTime":1526.88,"endTime":1530.96,"body":"somewhere, maybe pick one or two"},{"speaker":"Jessie Andrew","startTime":1526.88,"endTime":1530.96,"body":"things, maybe you add gifts,"},{"speaker":"Jessie Andrew","startTime":1531.2,"endTime":1533.69,"body":"every once in a while on the"},{"speaker":"Jessie Andrew","startTime":1531.2,"endTime":1533.69,"body":"page to add a little bit of"},{"speaker":"Jessie Andrew","startTime":1533.69,"endTime":1537.11,"body":"movement, or, you know, certain"},{"speaker":"Jessie Andrew","startTime":1533.69,"endTime":1537.11,"body":"types of headings, you have them"},{"speaker":"Jessie Andrew","startTime":1537.11,"endTime":1540.11,"body":"slide in from the side. So it"},{"speaker":"Jessie Andrew","startTime":1537.11,"endTime":1540.11,"body":"adds a little bit of that"},{"speaker":"Jessie Andrew","startTime":1540.11,"endTime":1543.38,"body":"interest. But it doesn't"},{"speaker":"Jessie Andrew","startTime":1540.11,"endTime":1543.38,"body":"necessarily detract from what"},{"speaker":"Jessie Andrew","startTime":1543.38,"endTime":1546.29,"body":"they're actually reading, right?"},{"speaker":"Jessie Andrew","startTime":1543.38,"endTime":1546.29,"body":"A lot of times we'll see"},{"speaker":"Jessie Andrew","startTime":1546.29,"endTime":1549.8,"body":"photographers, or just, I mean,"},{"speaker":"Jessie Andrew","startTime":1546.29,"endTime":1549.8,"body":"in reality, business owners in"},{"speaker":"Jessie Andrew","startTime":1549.8,"endTime":1552.56,"body":"general, be like, Okay, I need"},{"speaker":"Jessie Andrew","startTime":1549.8,"endTime":1552.56,"body":"to add movement. So let me add"},{"speaker":"Jessie Andrew","startTime":1552.56,"endTime":1555.74,"body":"movement to every single canvas,"},{"speaker":"Jessie Andrew","startTime":1552.56,"endTime":1555.74,"body":"let me add something, and then"},{"speaker":"Jessie Andrew","startTime":1555.74,"endTime":1558.23,"body":"you're just staring at it. And"},{"speaker":"Jessie Andrew","startTime":1555.74,"endTime":1558.23,"body":"you're like, I don't even know"},{"speaker":"Jessie Andrew","startTime":1558.23,"endTime":1561.08,"body":"where to look, you don't want to"},{"speaker":"Jessie Andrew","startTime":1558.23,"endTime":1561.08,"body":"draw people's attention away"},{"speaker":"Jessie Andrew","startTime":1561.11,"endTime":1565.28,"body":"from what you want them to pay"},{"speaker":"Jessie Andrew","startTime":1561.11,"endTime":1565.28,"body":"attention to. So being very"},{"speaker":"Jessie Andrew","startTime":1565.28,"endTime":1569.66,"body":"conscious about where you add"},{"speaker":"Jessie Andrew","startTime":1565.28,"endTime":1569.66,"body":"movement, and, you know, looking"},{"speaker":"Jessie Andrew","startTime":1569.66,"endTime":1573.62,"body":"at a canvas and saying is"},{"speaker":"Jessie Andrew","startTime":1569.66,"endTime":1573.62,"body":"movement going to make this"},{"speaker":"Jessie Andrew","startTime":1573.62,"endTime":1576.74,"body":"canvas better? Or is it going to"},{"speaker":"Jessie Andrew","startTime":1573.62,"endTime":1576.74,"body":"take away from the point of the"},{"speaker":"Jessie Andrew","startTime":1576.74,"endTime":1579.53,"body":"canvas, if it's going to take"},{"speaker":"Jessie Andrew","startTime":1576.74,"endTime":1579.53,"body":"away from the point, don't do"},{"speaker":"Jessie Andrew","startTime":1579.53,"endTime":1581.84,"body":"it, what's on the canvas is"},{"speaker":"Jessie Andrew","startTime":1579.53,"endTime":1581.84,"body":"great. And that's what people"},{"speaker":"Jessie Andrew","startTime":1581.84,"endTime":1585.8,"body":"need to pay attention to and"},{"speaker":"Jessie Andrew","startTime":1581.84,"endTime":1585.8,"body":"understand. So kind of keep it"},{"speaker":"Jessie Andrew","startTime":1585.8,"endTime":1590.87,"body":"at that. And, you know, another"},{"speaker":"Jessie Andrew","startTime":1585.8,"endTime":1590.87,"body":"thing that we see often and we"},{"speaker":"Jessie Andrew","startTime":1591.08,"endTime":1594.38,"body":"specifically do with our clients"},{"speaker":"Jessie Andrew","startTime":1591.08,"endTime":1594.38,"body":"is making sure that every call"},{"speaker":"Jessie Andrew","startTime":1594.38,"endTime":1598.55,"body":"to action button is the same"},{"speaker":"Jessie Andrew","startTime":1594.38,"endTime":1598.55,"body":"color, it's a super quick and"},{"speaker":"Jessie Andrew","startTime":1598.55,"endTime":1602.45,"body":"easy way to kind of draw"},{"speaker":"Jessie Andrew","startTime":1598.55,"endTime":1602.45,"body":"people's attention. And if you"},{"speaker":"Jessie Andrew","startTime":1602.45,"endTime":1604.64,"body":"don't have this on your site,"},{"speaker":"Jessie Andrew","startTime":1602.45,"endTime":1604.64,"body":"right now, it should be really"},{"speaker":"Jessie Andrew","startTime":1604.64,"endTime":1608.33,"body":"quick to switch. So it's a very"},{"speaker":"Jessie Andrew","startTime":1604.64,"endTime":1608.33,"body":"low lift update to make, but"},{"speaker":"Jessie Andrew","startTime":1608.36,"endTime":1611.93,"body":"picking the brightest color or"},{"speaker":"Jessie Andrew","startTime":1608.36,"endTime":1611.93,"body":"the color that stands out the"},{"speaker":"Jessie Andrew","startTime":1611.93,"endTime":1615.92,"body":"most in your color palette, and"},{"speaker":"Jessie Andrew","startTime":1611.93,"endTime":1615.92,"body":"make that your button color."},{"speaker":"Jessie Andrew","startTime":1615.92,"endTime":1618.56,"body":"Because what's that that is"},{"speaker":"Jessie Andrew","startTime":1615.92,"endTime":1618.56,"body":"going to do is one it's going to"},{"speaker":"Jessie Andrew","startTime":1618.56,"endTime":1621.44,"body":"stand out. So people are going"},{"speaker":"Jessie Andrew","startTime":1618.56,"endTime":1621.44,"body":"to notice the buttons. But two,"},{"speaker":"Jessie Andrew","startTime":1621.47,"endTime":1624.53,"body":"it's also going to train people"},{"speaker":"Jessie Andrew","startTime":1621.47,"endTime":1624.53,"body":"that when they see that color,"},{"speaker":"Jessie Andrew","startTime":1624.71,"endTime":1626.87,"body":"they're supposed to take action."},{"speaker":"Jessie Andrew","startTime":1624.71,"endTime":1626.87,"body":"So they're supposed to click on"},{"speaker":"Jessie Andrew","startTime":1626.87,"endTime":1629.15,"body":"a button, they're supposed to do"},{"speaker":"Jessie Andrew","startTime":1626.87,"endTime":1629.15,"body":"something. So you want to make"},{"speaker":"Jessie Andrew","startTime":1629.15,"endTime":1631.67,"body":"sure that you have that there."},{"speaker":"Jessie Andrew","startTime":1629.15,"endTime":1631.67,"body":"And that it points to your main"},{"speaker":"Jessie Andrew","startTime":1631.67,"endTime":1635.15,"body":"website goal. If your main"},{"speaker":"Jessie Andrew","startTime":1631.67,"endTime":1635.15,"body":"website goal is to book clients,"},{"speaker":"Jessie Andrew","startTime":1635.39,"endTime":1638.15,"body":"you should have a lot of buttons"},{"speaker":"Jessie Andrew","startTime":1635.39,"endTime":1638.15,"body":"throughout your site that go to"},{"speaker":"Jessie Andrew","startTime":1638.15,"endTime":1640.25,"body":"your contact page, because"},{"speaker":"Jessie Andrew","startTime":1638.15,"endTime":1640.25,"body":"that's what you want them to"},{"speaker":"Jessie Andrew","startTime":1640.25,"endTime":1643.01,"body":"book, you know if it's, if"},{"speaker":"Jessie Andrew","startTime":1640.25,"endTime":1643.01,"body":"you're fully booked out right"},{"speaker":"Jessie Andrew","startTime":1643.01,"endTime":1646.19,"body":"now, and you want people to join"},{"speaker":"Jessie Andrew","startTime":1643.01,"endTime":1646.19,"body":"your newsletter so that they can"},{"speaker":"Jessie Andrew","startTime":1646.19,"endTime":1651.02,"body":"kind of stay in the loop and be"},{"speaker":"Jessie Andrew","startTime":1646.19,"endTime":1651.02,"body":"informed or notified when you"},{"speaker":"Jessie Andrew","startTime":1651.02,"endTime":1653.84,"body":"know more sessions open up. You"},{"speaker":"Jessie Andrew","startTime":1651.02,"endTime":1653.84,"body":"want to make sure your buttons"},{"speaker":"Jessie Andrew","startTime":1653.84,"endTime":1656.54,"body":"lead to signing up for your"},{"speaker":"Jessie Andrew","startTime":1653.84,"endTime":1656.54,"body":"newsletter or downloading the"},{"speaker":"Jessie Andrew","startTime":1656.54,"endTime":1660.41,"body":"freebie that then captures their"},{"speaker":"Jessie Andrew","startTime":1656.54,"endTime":1660.41,"body":"email, something like that. So I"},{"speaker":"Jessie Andrew","startTime":1660.41,"endTime":1663.35,"body":"think the biggest thing that we"},{"speaker":"Jessie Andrew","startTime":1660.41,"endTime":1663.35,"body":"see is kind of going overboard"},{"speaker":"Jessie Andrew","startTime":1663.38,"endTime":1667.19,"body":"and like to trying to go like"},{"speaker":"Jessie Andrew","startTime":1663.38,"endTime":1667.19,"body":"too hard too fast. So just take"},{"speaker":"Jessie Andrew","startTime":1667.19,"endTime":1670.97,"body":"it, take it slow, take it one"},{"speaker":"Jessie Andrew","startTime":1667.19,"endTime":1670.97,"body":"step at a time, kind of start at"},{"speaker":"Jessie Andrew","startTime":1671.0,"endTime":1673.67,"body":"a lower point out a little bit."},{"speaker":"Jessie Andrew","startTime":1671.0,"endTime":1673.67,"body":"And then if you're like, Okay, I"},{"speaker":"Jessie Andrew","startTime":1673.67,"endTime":1676.79,"body":"think it could use a little"},{"speaker":"Jessie Andrew","startTime":1673.67,"endTime":1676.79,"body":"more, add a little bit. And once"},{"speaker":"Jessie Andrew","startTime":1676.79,"endTime":1680.45,"body":"you're like, Okay, that's it, I"},{"speaker":"Jessie Andrew","startTime":1676.79,"endTime":1680.45,"body":"still get the point of the site."},{"speaker":"Jessie Andrew","startTime":1680.69,"endTime":1684.26,"body":"I still know where to go. I can"},{"speaker":"Jessie Andrew","startTime":1680.69,"endTime":1684.26,"body":"still digest everything super"},{"speaker":"Jessie Andrew","startTime":1684.26,"endTime":1687.47,"body":"easy. But it's visually"},{"speaker":"Jessie Andrew","startTime":1684.26,"endTime":1687.47,"body":"interesting. That's when you"},{"speaker":"Jessie Andrew","startTime":1687.47,"endTime":1688.82,"body":"know to stop. Yeah,"},{"speaker":"Annemie Tonken","startTime":1688.85,"endTime":1692.39,"body":"interesting. not"},{"speaker":"Annemie Tonken","startTime":1688.85,"endTime":1692.39,"body":"overwhelming. Yeah, exactly. And"},{"speaker":"Annemie Tonken","startTime":1692.39,"endTime":1696.44,"body":"asking, I would think you know,"},{"speaker":"Annemie Tonken","startTime":1692.39,"endTime":1696.44,"body":"a friend or you know, somebody"},{"speaker":"Annemie Tonken","startTime":1696.44,"endTime":1700.43,"body":"else in the industry to take a"},{"speaker":"Annemie Tonken","startTime":1696.44,"endTime":1700.43,"body":"peek and give you their"},{"speaker":"Annemie Tonken","startTime":1700.43,"endTime":1703.94,"body":"feedback, obviously can be"},{"speaker":"Annemie Tonken","startTime":1700.43,"endTime":1703.94,"body":"really useful there too. You"},{"speaker":"Annemie Tonken","startTime":1703.94,"endTime":1707.45,"body":"just have to pick your, your"},{"speaker":"Annemie Tonken","startTime":1703.94,"endTime":1707.45,"body":"honest friends not you're like,"},{"speaker":"Annemie Tonken","startTime":1707.66,"endTime":1712.7,"body":"oh, it looks amazing. Honey"},{"speaker":"Annemie Tonken","startTime":1707.66,"endTime":1712.7,"body":"moms. That's so good. Okay, so"},{"speaker":"Annemie Tonken","startTime":1712.73,"endTime":1717.8,"body":"if somebody wants to start kind"},{"speaker":"Annemie Tonken","startTime":1712.73,"endTime":1717.8,"body":"of on this path is like, Yep,"},{"speaker":"Annemie Tonken","startTime":1717.8,"endTime":1722.93,"body":"I'm gonna sit down and do an"},{"speaker":"Annemie Tonken","startTime":1717.8,"endTime":1722.93,"body":"audit and update my website,"},{"speaker":"Annemie Tonken","startTime":1722.96,"endTime":1726.05,"body":"what are some action items for"},{"speaker":"Annemie Tonken","startTime":1722.96,"endTime":1726.05,"body":"them, like this week that they"},{"speaker":"Annemie Tonken","startTime":1726.05,"endTime":1727.4,"body":"can that they can tackle,"},{"speaker":"Jessie Andrew","startTime":1727.79,"endTime":1732.44,"body":"I would say first"},{"speaker":"Jessie Andrew","startTime":1727.79,"endTime":1732.44,"body":"sit down and write out your"},{"speaker":"Jessie Andrew","startTime":1732.44,"endTime":1735.29,"body":"website goal. So like I said,"},{"speaker":"Jessie Andrew","startTime":1732.44,"endTime":1735.29,"body":"for this, it can be different"},{"speaker":"Jessie Andrew","startTime":1735.29,"endTime":1738.38,"body":"for everyone. It can be"},{"speaker":"Jessie Andrew","startTime":1735.29,"endTime":1738.38,"body":"different for different seasons."},{"speaker":"Jessie Andrew","startTime":1738.5,"endTime":1742.73,"body":"So maybe, you know, leading up"},{"speaker":"Jessie Andrew","startTime":1738.5,"endTime":1742.73,"body":"to wedding season, you're trying"},{"speaker":"Jessie Andrew","startTime":1742.73,"endTime":1744.98,"body":"to push weddings, but then"},{"speaker":"Jessie Andrew","startTime":1742.73,"endTime":1744.98,"body":"during wedding season, you don't"},{"speaker":"Jessie Andrew","startTime":1744.98,"endTime":1747.23,"body":"really want to push weddings,"},{"speaker":"Jessie Andrew","startTime":1744.98,"endTime":1747.23,"body":"you want to push, you know,"},{"speaker":"Jessie Andrew","startTime":1747.23,"endTime":1751.34,"body":"portraits that people are going"},{"speaker":"Jessie Andrew","startTime":1747.23,"endTime":1751.34,"body":"to be taking in November for"},{"speaker":"Jessie Andrew","startTime":1751.37,"endTime":1754.25,"body":"their Christmas cards, or"},{"speaker":"Jessie Andrew","startTime":1751.37,"endTime":1754.25,"body":"whatever it might be. So write"},{"speaker":"Jessie Andrew","startTime":1754.25,"endTime":1758.18,"body":"down what your current website"},{"speaker":"Jessie Andrew","startTime":1754.25,"endTime":1758.18,"body":"goal is. And then go through"},{"speaker":"Jessie Andrew","startTime":1758.18,"endTime":1762.29,"body":"your site. And make sure that"},{"speaker":"Jessie Andrew","startTime":1758.18,"endTime":1762.29,"body":"everything on your site is"},{"speaker":"Jessie Andrew","startTime":1762.29,"endTime":1765.26,"body":"leading to that goal. So like I"},{"speaker":"Jessie Andrew","startTime":1762.29,"endTime":1765.26,"body":"said, if it's to get in touch"},{"speaker":"Jessie Andrew","startTime":1765.26,"endTime":1767.99,"body":"with you make sure you have"},{"speaker":"Jessie Andrew","startTime":1765.26,"endTime":1767.99,"body":"contact buttons on every single"},{"speaker":"Jessie Andrew","startTime":1767.99,"endTime":1772.55,"body":"page. The biggest thing is make"},{"speaker":"Jessie Andrew","startTime":1767.99,"endTime":1772.55,"body":"sure that every single page has"},{"speaker":"Jessie Andrew","startTime":1772.58,"endTime":1775.79,"body":"a different avenue to go to at"},{"speaker":"Jessie Andrew","startTime":1772.58,"endTime":1775.79,"body":"the bottom. You don't want any"},{"speaker":"Jessie Andrew","startTime":1775.79,"endTime":1778.82,"body":"page to dead end. So if you have"},{"speaker":"Jessie Andrew","startTime":1775.79,"endTime":1778.82,"body":"a page that you know, you get"},{"speaker":"Jessie Andrew","startTime":1778.82,"endTime":1781.1,"body":"through, maybe the bottom block"},{"speaker":"Jessie Andrew","startTime":1778.82,"endTime":1781.1,"body":"is a testimonial and then it's"},{"speaker":"Jessie Andrew","startTime":1781.1,"endTime":1784.73,"body":"just your footer, that's a dead"},{"speaker":"Jessie Andrew","startTime":1781.1,"endTime":1784.73,"body":"end. You want some sort of CTA"},{"speaker":"Jessie Andrew","startTime":1784.73,"endTime":1788.48,"body":"there that you know says check"},{"speaker":"Jessie Andrew","startTime":1784.73,"endTime":1788.48,"body":"out my services or hit the"},{"speaker":"Jessie Andrew","startTime":1788.48,"endTime":1791.96,"body":"contact button or go to the blog"},{"speaker":"Jessie Andrew","startTime":1788.48,"endTime":1791.96,"body":"to read about stuff. Something"},{"speaker":"Jessie Andrew","startTime":1791.99,"endTime":1795.2,"body":"else that keeps them on your"},{"speaker":"Jessie Andrew","startTime":1791.99,"endTime":1795.2,"body":"site and keep some kind of"},{"speaker":"Jessie Andrew","startTime":1795.2,"endTime":1798.56,"body":"clicking. So I would write down"},{"speaker":"Jessie Andrew","startTime":1795.2,"endTime":1798.56,"body":"your main website goal and make"},{"speaker":"Jessie Andrew","startTime":1798.56,"endTime":1802.13,"body":"sure that your current sight is"},{"speaker":"Jessie Andrew","startTime":1798.56,"endTime":1802.13,"body":"actually pushing people towards"},{"speaker":"Jessie Andrew","startTime":1802.13,"endTime":1804.38,"body":"that goal and directing them"},{"speaker":"Jessie Andrew","startTime":1802.13,"endTime":1804.38,"body":"there. And like you said, that's"},{"speaker":"Jessie Andrew","startTime":1804.38,"endTime":1807.65,"body":"a great thing to do. If you have"},{"speaker":"Jessie Andrew","startTime":1804.38,"endTime":1807.65,"body":"an honest friend, you can say,"},{"speaker":"Jessie Andrew","startTime":1807.65,"endTime":1811.31,"body":"hey, go on this site look"},{"speaker":"Jessie Andrew","startTime":1807.65,"endTime":1811.31,"body":"through it, what do you think"},{"speaker":"Jessie Andrew","startTime":1811.31,"endTime":1814.82,"body":"the goal of the website is? And"},{"speaker":"Jessie Andrew","startTime":1811.31,"endTime":1814.82,"body":"where does it kind of lead you"},{"speaker":"Jessie Andrew","startTime":1814.82,"endTime":1817.79,"body":"and where do you naturally go,"},{"speaker":"Jessie Andrew","startTime":1814.82,"endTime":1817.79,"body":"if it's not naturally going in"},{"speaker":"Jessie Andrew","startTime":1817.79,"endTime":1820.07,"body":"the direction you want them to"},{"speaker":"Jessie Andrew","startTime":1817.79,"endTime":1820.07,"body":"go to, you might need to update"},{"speaker":"Jessie Andrew","startTime":1820.13,"endTime":1822.74,"body":"that and kind of adjust some"},{"speaker":"Jessie Andrew","startTime":1820.13,"endTime":1822.74,"body":"things to make sure that it does"},{"speaker":"Jessie Andrew","startTime":1822.74,"endTime":1825.17,"body":"go where you want it to go. And"},{"speaker":"Jessie Andrew","startTime":1822.74,"endTime":1825.17,"body":"then make sure that every single"},{"speaker":"Jessie Andrew","startTime":1825.17,"endTime":1829.19,"body":"page has some sort of call to"},{"speaker":"Jessie Andrew","startTime":1825.17,"endTime":1829.19,"body":"action at the bottom. So you"},{"speaker":"Jessie Andrew","startTime":1829.19,"endTime":1833.24,"body":"don't end up at a dead end minus"},{"speaker":"Jessie Andrew","startTime":1829.19,"endTime":1833.24,"body":"I'll preferences honest, you"},{"speaker":"Jessie Andrew","startTime":1833.24,"endTime":1836.36,"body":"know, your terms and conditions,"},{"speaker":"Jessie Andrew","startTime":1833.24,"endTime":1836.36,"body":"privacy policy page, those those"},{"speaker":"Jessie Andrew","startTime":1836.36,"endTime":1840.86,"body":"can be dead ends, that's totally"},{"speaker":"Jessie Andrew","startTime":1836.36,"endTime":1840.86,"body":"fine. And, yeah, Contact Page"},{"speaker":"Jessie Andrew","startTime":1840.89,"endTime":1844.31,"body":"obviously can be a dead, like,"},{"speaker":"Jessie Andrew","startTime":1840.89,"endTime":1844.31,"body":"that's fine. But the main pages"},{"speaker":"Jessie Andrew","startTime":1844.31,"endTime":1847.31,"body":"that people are going to visit,"},{"speaker":"Jessie Andrew","startTime":1844.31,"endTime":1847.31,"body":"you want a CTA at the bottom."},{"speaker":"Jessie Andrew","startTime":1847.58,"endTime":1849.98,"body":"And then I would say, going"},{"speaker":"Jessie Andrew","startTime":1847.58,"endTime":1849.98,"body":"through and making sure that"},{"speaker":"Jessie Andrew","startTime":1849.98,"endTime":1855.62,"body":"everything, all of the images on"},{"speaker":"Jessie Andrew","startTime":1849.98,"endTime":1855.62,"body":"your site are up to date, and in"},{"speaker":"Jessie Andrew","startTime":1855.62,"endTime":1859.79,"body":"the style that you're currently"},{"speaker":"Jessie Andrew","startTime":1855.62,"endTime":1859.79,"body":"shooting. Because sometimes"},{"speaker":"Jessie Andrew","startTime":1859.79,"endTime":1862.64,"body":"style can evolve, or you can,"},{"speaker":"Jessie Andrew","startTime":1859.79,"endTime":1862.64,"body":"you know, level up, we're"},{"speaker":"Jessie Andrew","startTime":1862.64,"endTime":1864.53,"body":"working with a lot of"},{"speaker":"Jessie Andrew","startTime":1862.64,"endTime":1864.53,"body":"photographers who are kind of"},{"speaker":"Jessie Andrew","startTime":1864.53,"endTime":1867.77,"body":"in, you know, the mid level"},{"speaker":"Jessie Andrew","startTime":1864.53,"endTime":1867.77,"body":"wedding market, but want to"},{"speaker":"Jessie Andrew","startTime":1867.77,"endTime":1870.26,"body":"break into the high end wedding"},{"speaker":"Jessie Andrew","startTime":1867.77,"endTime":1870.26,"body":"market. So you want to make sure"},{"speaker":"Jessie Andrew","startTime":1870.26,"endTime":1874.31,"body":"that whoever your ideal client"},{"speaker":"Jessie Andrew","startTime":1870.26,"endTime":1874.31,"body":"is, the images on the site,"},{"speaker":"Jessie Andrew","startTime":1874.31,"endTime":1878.63,"body":"speak to them, and kind of speak"},{"speaker":"Jessie Andrew","startTime":1874.31,"endTime":1878.63,"body":"to the story and the emotions"},{"speaker":"Jessie Andrew","startTime":1878.63,"endTime":1880.73,"body":"and the feelings that you want"},{"speaker":"Jessie Andrew","startTime":1878.63,"endTime":1880.73,"body":"to give them. So if you're"},{"speaker":"Jessie Andrew","startTime":1880.76,"endTime":1884.72,"body":"putting out you know, you'll get"},{"speaker":"Jessie Andrew","startTime":1880.76,"endTime":1884.72,"body":"super emotional images that you"},{"speaker":"Jessie Andrew","startTime":1884.72,"endTime":1887.84,"body":"can look back. And you know,"},{"speaker":"Jessie Andrew","startTime":1884.72,"endTime":1887.84,"body":"remember the feeling of that"},{"speaker":"Jessie Andrew","startTime":1887.84,"endTime":1891.56,"body":"moment when it was taken. You"},{"speaker":"Jessie Andrew","startTime":1887.84,"endTime":1891.56,"body":"want to have photos that feel"},{"speaker":"Jessie Andrew","startTime":1891.56,"endTime":1894.23,"body":"very emotional. And you're like,"},{"speaker":"Jessie Andrew","startTime":1891.56,"endTime":1894.23,"body":"oh, I can understand that. Like,"},{"speaker":"Jessie Andrew","startTime":1894.26,"endTime":1896.63,"body":"if that was me, I would"},{"speaker":"Jessie Andrew","startTime":1894.26,"endTime":1896.63,"body":"definitely remember that moment."},{"speaker":"Jessie Andrew","startTime":1896.63,"endTime":1900.23,"body":"And like feel those feelings"},{"speaker":"Jessie Andrew","startTime":1896.63,"endTime":1900.23,"body":"again. So do an audit of your of"},{"speaker":"Jessie Andrew","startTime":1900.23,"endTime":1903.53,"body":"your images on your site and"},{"speaker":"Jessie Andrew","startTime":1900.23,"endTime":1903.53,"body":"make sure that they are actually"},{"speaker":"Jessie Andrew","startTime":1903.53,"endTime":1906.83,"body":"working for you. And they're up"},{"speaker":"Jessie Andrew","startTime":1903.53,"endTime":1906.83,"body":"to date. And if you can add new"},{"speaker":"Jessie Andrew","startTime":1906.83,"endTime":1910.67,"body":"portfolio pieces, absolutely do"},{"speaker":"Jessie Andrew","startTime":1906.83,"endTime":1910.67,"body":"it. I know that's a huge ask for"},{"speaker":"Jessie Andrew","startTime":1910.67,"endTime":1914.18,"body":"photographers, because you're"},{"speaker":"Jessie Andrew","startTime":1910.67,"endTime":1914.18,"body":"obviously always taking pictures"},{"speaker":"Jessie Andrew","startTime":1914.18,"endTime":1916.43,"body":"and always doing sessions and"},{"speaker":"Jessie Andrew","startTime":1914.18,"endTime":1916.43,"body":"always doing weddings. So"},{"speaker":"Jessie Andrew","startTime":1916.43,"endTime":1918.59,"body":"there's probably a billion"},{"speaker":"Jessie Andrew","startTime":1916.43,"endTime":1918.59,"body":"photos that you could put on"},{"speaker":"Jessie Andrew","startTime":1918.59,"endTime":1922.4,"body":"your site. But try and kind of"},{"speaker":"Jessie Andrew","startTime":1918.59,"endTime":1922.4,"body":"go through, pick the best ones,"},{"speaker":"Jessie Andrew","startTime":1922.49,"endTime":1925.88,"body":"keep it short and simple."},{"speaker":"Jessie Andrew","startTime":1922.49,"endTime":1925.88,"body":"Galleries realistically"},{"speaker":"Jessie Andrew","startTime":1925.88,"endTime":1929.0,"body":"shouldn't be any more than 30 to"},{"speaker":"Jessie Andrew","startTime":1925.88,"endTime":1929.0,"body":"50 images after that people are"},{"speaker":"Jessie Andrew","startTime":1929.0,"endTime":1931.97,"body":"going to stop scrolling. So if"},{"speaker":"Jessie Andrew","startTime":1929.0,"endTime":1931.97,"body":"you have longer galleries than"},{"speaker":"Jessie Andrew","startTime":1931.97,"endTime":1934.76,"body":"that, maybe go through and try"},{"speaker":"Jessie Andrew","startTime":1931.97,"endTime":1934.76,"body":"and pick out the best ones that"},{"speaker":"Jessie Andrew","startTime":1934.76,"endTime":1937.82,"body":"you have. So it's not just"},{"speaker":"Jessie Andrew","startTime":1934.76,"endTime":1937.82,"body":"endless scrolling of images. But"},{"speaker":"Jessie Andrew","startTime":1938.12,"endTime":1940.67,"body":"yeah, I would say figure out"},{"speaker":"Jessie Andrew","startTime":1938.12,"endTime":1940.67,"body":"your website goal, make sure"},{"speaker":"Jessie Andrew","startTime":1940.67,"endTime":1944.63,"body":"everything's pointing to that"},{"speaker":"Jessie Andrew","startTime":1940.67,"endTime":1944.63,"body":"make sure no page and just at"},{"speaker":"Jessie Andrew","startTime":1945.05,"endTime":1948.44,"body":"the footer, and make sure all of"},{"speaker":"Jessie Andrew","startTime":1945.05,"endTime":1948.44,"body":"the images are actually working"},{"speaker":"Jessie Andrew","startTime":1948.44,"endTime":1951.2,"body":"for you and speaking to the"},{"speaker":"Jessie Andrew","startTime":1948.44,"endTime":1951.2,"body":"client that you are trying to"},{"speaker":"Jessie Andrew","startTime":1951.2,"endTime":1952.34,"body":"attract love"},{"speaker":"Annemie Tonken","startTime":1952.34,"endTime":1954.77,"body":"that there's"},{"speaker":"Annemie Tonken","startTime":1952.34,"endTime":1954.77,"body":"this phrase, I think it's from"},{"speaker":"Annemie Tonken","startTime":1954.77,"endTime":1957.83,"body":"like, Well, you said you were"},{"speaker":"Annemie Tonken","startTime":1954.77,"endTime":1957.83,"body":"interested in publishing, I"},{"speaker":"Annemie Tonken","startTime":1957.83,"endTime":1961.13,"body":"think this comes from like"},{"speaker":"Annemie Tonken","startTime":1957.83,"endTime":1961.13,"body":"literature, but it's the whole"},{"speaker":"Annemie Tonken","startTime":1961.13,"endTime":1965.63,"body":"Kill your darlings. Like, you"},{"speaker":"Annemie Tonken","startTime":1961.13,"endTime":1965.63,"body":"can't get so emotionally"},{"speaker":"Annemie Tonken","startTime":1965.63,"endTime":1969.62,"body":"attached to images. And again,"},{"speaker":"Annemie Tonken","startTime":1965.63,"endTime":1969.62,"body":"I've also been there 1000 times,"},{"speaker":"Annemie Tonken","startTime":1969.92,"endTime":1972.44,"body":"where I'm like, Oh, but I just"},{"speaker":"Annemie Tonken","startTime":1969.92,"endTime":1972.44,"body":"this was such a fun moment. It's"},{"speaker":"Annemie Tonken","startTime":1972.44,"endTime":1976.07,"body":"like the new person who just"},{"speaker":"Annemie Tonken","startTime":1972.44,"endTime":1976.07,"body":"landed on your website has no,"},{"speaker":"Annemie Tonken","startTime":1976.1,"endTime":1979.22,"body":"you know, emotional investment"},{"speaker":"Annemie Tonken","startTime":1976.1,"endTime":1979.22,"body":"in this client or this this"},{"speaker":"Annemie Tonken","startTime":1979.22,"endTime":1983.84,"body":"moment. So unless it comes"},{"speaker":"Annemie Tonken","startTime":1979.22,"endTime":1983.84,"body":"across visually, instantly, that"},{"speaker":"Annemie Tonken","startTime":1983.84,"endTime":1987.32,"body":"one goes out. I think that that"},{"speaker":"Annemie Tonken","startTime":1983.84,"endTime":1987.32,"body":"is super important. Do you guys"},{"speaker":"Annemie Tonken","startTime":1987.32,"endTime":1993.02,"body":"have specific tips for frequency"},{"speaker":"Annemie Tonken","startTime":1987.32,"endTime":1993.02,"body":"of updating your website? Is it"},{"speaker":"Annemie Tonken","startTime":1993.02,"endTime":1997.46,"body":"better to do it like every time"},{"speaker":"Annemie Tonken","startTime":1993.02,"endTime":1997.46,"body":"that you have a new session or"},{"speaker":"Annemie Tonken","startTime":1997.46,"endTime":2001.24,"body":"website or excuse me session or"},{"speaker":"Annemie Tonken","startTime":1997.46,"endTime":2001.24,"body":"wedding, you go and pick you"},{"speaker":"Annemie Tonken","startTime":2001.24,"endTime":2004.3,"body":"know, your favorite image and"},{"speaker":"Annemie Tonken","startTime":2001.24,"endTime":2004.3,"body":"switch that out with one that"},{"speaker":"Annemie Tonken","startTime":2004.3,"endTime":2008.17,"body":"currently is on your website? Or"},{"speaker":"Annemie Tonken","startTime":2004.3,"endTime":2008.17,"body":"would you do that monthly or"},{"speaker":"Annemie Tonken","startTime":2008.17,"endTime":2009.73,"body":"quarterly, I would"},{"speaker":"KP","startTime":2009.73,"endTime":2011.74,"body":"say that it's really going"},{"speaker":"KP","startTime":2009.73,"endTime":2011.74,"body":"to depend on your schedule. So"},{"speaker":"KP","startTime":2011.74,"endTime":2016.45,"body":"what we tend to recommend is, at"},{"speaker":"KP","startTime":2011.74,"endTime":2016.45,"body":"the least every six months, I"},{"speaker":"KP","startTime":2016.45,"endTime":2018.91,"body":"mean, obviously quarterly is"},{"speaker":"KP","startTime":2016.45,"endTime":2018.91,"body":"going to be the best option,"},{"speaker":"KP","startTime":2018.91,"endTime":2022.18,"body":"especially if you like also go"},{"speaker":"KP","startTime":2018.91,"endTime":2022.18,"body":"and you know, take like some"},{"speaker":"KP","startTime":2022.18,"endTime":2024.01,"body":"incredible photos. And you're"},{"speaker":"KP","startTime":2022.18,"endTime":2024.01,"body":"like I need to put these in my"},{"speaker":"KP","startTime":2024.01,"endTime":2026.62,"body":"portfolio right now. Like I"},{"speaker":"KP","startTime":2024.01,"endTime":2026.62,"body":"really want to attract more"},{"speaker":"KP","startTime":2026.62,"endTime":2029.53,"body":"people like this. But"},{"speaker":"KP","startTime":2026.62,"endTime":2029.53,"body":"realistically, I would say at"},{"speaker":"KP","startTime":2029.53,"endTime":2032.11,"body":"the least every six months, if"},{"speaker":"KP","startTime":2029.53,"endTime":2032.11,"body":"you can like even just put like"},{"speaker":"KP","startTime":2032.11,"endTime":2034.3,"body":"a little date on your calendar"},{"speaker":"KP","startTime":2032.11,"endTime":2034.3,"body":"that like you know, every six"},{"speaker":"KP","startTime":2034.3,"endTime":2036.37,"body":"months especially on like this,"},{"speaker":"KP","startTime":2034.3,"endTime":2036.37,"body":"especially like this specific"},{"speaker":"KP","startTime":2036.37,"endTime":2038.8,"body":"date in the spring in the fall,"},{"speaker":"KP","startTime":2036.37,"endTime":2038.8,"body":"maybe you go in and just swap"},{"speaker":"KP","startTime":2038.8,"endTime":2039.46,"body":"out the photos."},{"speaker":"Annemie Tonken","startTime":2039.64,"endTime":2043.57,"body":"Yeah, I haven't"},{"speaker":"Annemie Tonken","startTime":2039.64,"endTime":2043.57,"body":"updated my photography website"},{"speaker":"Annemie Tonken","startTime":2043.57,"endTime":2046.63,"body":"in a long time, because I'm not"},{"speaker":"Annemie Tonken","startTime":2043.57,"endTime":2046.63,"body":"actively trying to get"},{"speaker":"Annemie Tonken","startTime":2046.75,"endTime":2050.17,"body":"photography clients right now."},{"speaker":"Annemie Tonken","startTime":2046.75,"endTime":2050.17,"body":"But what I used to do is I would"},{"speaker":"Annemie Tonken","startTime":2050.17,"endTime":2053.74,"body":"have my workflow when I was"},{"speaker":"Annemie Tonken","startTime":2050.17,"endTime":2053.74,"body":"going through Lightroom, you"},{"speaker":"Annemie Tonken","startTime":2053.74,"endTime":2056.53,"body":"know, like finishing up an edit"},{"speaker":"Annemie Tonken","startTime":2053.74,"endTime":2056.53,"body":"and delivering a client their"},{"speaker":"Annemie Tonken","startTime":2056.53,"endTime":2062.08,"body":"gallery, I would actually, I had"},{"speaker":"Annemie Tonken","startTime":2056.53,"endTime":2062.08,"body":"a tag in Lightroom for my like"},{"speaker":"Annemie Tonken","startTime":2062.08,"endTime":2066.7,"body":"portfolio piece, the image or"},{"speaker":"Annemie Tonken","startTime":2062.08,"endTime":2066.7,"body":"maybe two images from each"},{"speaker":"Annemie Tonken","startTime":2066.7,"endTime":2069.52,"body":"session that I thought was best."},{"speaker":"Annemie Tonken","startTime":2066.7,"endTime":2069.52,"body":"And I would put those in a"},{"speaker":"Annemie Tonken","startTime":2069.52,"endTime":2073.69,"body":"separate portfolio folder. And I"},{"speaker":"Annemie Tonken","startTime":2069.52,"endTime":2073.69,"body":"just had Yeah, quarterly on my"},{"speaker":"Annemie Tonken","startTime":2073.72,"endTime":2076.99,"body":"calendar to go in. And of"},{"speaker":"Annemie Tonken","startTime":2073.72,"endTime":2076.99,"body":"course, by the time the quarter"},{"speaker":"Annemie Tonken","startTime":2076.99,"endTime":2079.57,"body":"rolled around, if I was pulling"},{"speaker":"Annemie Tonken","startTime":2076.99,"endTime":2079.57,"body":"one or two images from every"},{"speaker":"Annemie Tonken","startTime":2079.57,"endTime":2083.17,"body":"session, it would be too many"},{"speaker":"Annemie Tonken","startTime":2079.57,"endTime":2083.17,"body":"like I didn't use all of them."},{"speaker":"Annemie Tonken","startTime":2083.17,"endTime":2087.28,"body":"But the those were like it was"},{"speaker":"Annemie Tonken","startTime":2083.17,"endTime":2087.28,"body":"easier to look at that set than"},{"speaker":"Annemie Tonken","startTime":2087.28,"endTime":2090.01,"body":"to try and look at all the"},{"speaker":"Annemie Tonken","startTime":2087.28,"endTime":2090.01,"body":"photos I had taken in a quarter."},{"speaker":"Annemie Tonken","startTime":2090.37,"endTime":2093.13,"body":"So if that's helpful for anybody"},{"speaker":"Annemie Tonken","startTime":2090.37,"endTime":2093.13,"body":"out there,"},{"speaker":"Jessie Andrew","startTime":2094.33,"endTime":2096.34,"body":"oh, that's that's"},{"speaker":"Jessie Andrew","startTime":2094.33,"endTime":2096.34,"body":"a really good idea. And"},{"speaker":"Jessie Andrew","startTime":2096.34,"endTime":2099.1,"body":"honestly, that's our biggest"},{"speaker":"Jessie Andrew","startTime":2096.34,"endTime":2099.1,"body":"hurdle with our photographers is"},{"speaker":"Jessie Andrew","startTime":2099.1,"endTime":2102.07,"body":"they're like, I don't know how"},{"speaker":"Jessie Andrew","startTime":2099.1,"endTime":2102.07,"body":"To make this smaller, like I"},{"speaker":"Jessie Andrew","startTime":2102.07,"endTime":2104.53,"body":"have so many images, and they're"},{"speaker":"Jessie Andrew","startTime":2102.07,"endTime":2104.53,"body":"all amazing, and they are all"},{"speaker":"Jessie Andrew","startTime":2104.53,"endTime":2106.9,"body":"amazing, like we're not saying"},{"speaker":"Jessie Andrew","startTime":2104.53,"endTime":2106.9,"body":"that they're not, they're all"},{"speaker":"Jessie Andrew","startTime":2106.9,"endTime":2111.4,"body":"incredible images. But sometimes"},{"speaker":"Jessie Andrew","startTime":2106.9,"endTime":2111.4,"body":"it's just a little too much to"},{"speaker":"Jessie Andrew","startTime":2111.4,"endTime":2116.56,"body":"put on your site. So that's a,"},{"speaker":"Jessie Andrew","startTime":2111.4,"endTime":2116.56,"body":"that's a great tip for kind of"},{"speaker":"Jessie Andrew","startTime":2116.65,"endTime":2119.65,"body":"figuring out a way to add more"},{"speaker":"Jessie Andrew","startTime":2116.65,"endTime":2119.65,"body":"images without it being super"},{"speaker":"Jessie Andrew","startTime":2119.65,"endTime":2121.87,"body":"overwhelming to you. Because I"},{"speaker":"Jessie Andrew","startTime":2119.65,"endTime":2121.87,"body":"feel like that's the issue that"},{"speaker":"Jessie Andrew","startTime":2121.87,"endTime":2124.0,"body":"a lot of people run into, right"},{"speaker":"Jessie Andrew","startTime":2121.87,"endTime":2124.0,"body":"is they're like, I don't know"},{"speaker":"Jessie Andrew","startTime":2124.0,"endTime":2125.98,"body":"where to start. There's too many"},{"speaker":"Jessie Andrew","startTime":2124.0,"endTime":2125.98,"body":"images, I can't pick, they're"},{"speaker":"Jessie Andrew","startTime":2125.98,"endTime":2127.0,"body":"just gonna stay how they are."},{"speaker":"Annemie Tonken","startTime":2127.06,"endTime":2130.99,"body":"Yeah, that same"},{"speaker":"Annemie Tonken","startTime":2127.06,"endTime":2130.99,"body":"advice goes in every direction."},{"speaker":"Annemie Tonken","startTime":2130.99,"endTime":2134.65,"body":"I love that you brought up"},{"speaker":"Annemie Tonken","startTime":2130.99,"endTime":2134.65,"body":"capping your portfolios. I"},{"speaker":"Annemie Tonken","startTime":2135.19,"endTime":2138.55,"body":"don't, I don't like for whatever"},{"speaker":"Annemie Tonken","startTime":2135.19,"endTime":2138.55,"body":"reason, I've always kept mine at"},{"speaker":"Annemie Tonken","startTime":2138.55,"endTime":2142.09,"body":"no more than 35 because I'm"},{"speaker":"Annemie Tonken","startTime":2138.55,"endTime":2142.09,"body":"like, nobody needs to see more"},{"speaker":"Annemie Tonken","startTime":2142.09,"endTime":2145.3,"body":"than 35 portfolio images to"},{"speaker":"Annemie Tonken","startTime":2142.09,"endTime":2145.3,"body":"decide whether they like my"},{"speaker":"Annemie Tonken","startTime":2145.3,"endTime":2149.02,"body":"style or not. And when you give"},{"speaker":"Annemie Tonken","startTime":2145.3,"endTime":2149.02,"body":"somebody that sort of like"},{"speaker":"Annemie Tonken","startTime":2149.02,"endTime":2152.89,"body":"infinite scroll, it becomes"},{"speaker":"Annemie Tonken","startTime":2149.02,"endTime":2152.89,"body":"like, social media, right? Where"},{"speaker":"Annemie Tonken","startTime":2152.89,"endTime":2155.44,"body":"we're just like, scroll, scroll,"},{"speaker":"Annemie Tonken","startTime":2152.89,"endTime":2155.44,"body":"scroll, like, No, I want you to"},{"speaker":"Annemie Tonken","startTime":2155.44,"endTime":2159.79,"body":"go click the Contact button. So"},{"speaker":"Annemie Tonken","startTime":2155.44,"endTime":2159.79,"body":"all of these have been such"},{"speaker":"Annemie Tonken","startTime":2159.82,"endTime":2164.74,"body":"amazing suggestions and ideas. I"},{"speaker":"Annemie Tonken","startTime":2159.82,"endTime":2164.74,"body":"know that if anybody out there"},{"speaker":"Annemie Tonken","startTime":2164.74,"endTime":2167.74,"body":"listening, and I'm sure that"},{"speaker":"Annemie Tonken","startTime":2164.74,"endTime":2167.74,"body":"this is the case is in the"},{"speaker":"Annemie Tonken","startTime":2167.74,"endTime":2172.33,"body":"process of either building or"},{"speaker":"Annemie Tonken","startTime":2167.74,"endTime":2172.33,"body":"editing, revising, relaunching"},{"speaker":"Annemie Tonken","startTime":2172.33,"endTime":2175.99,"body":"their websites Do you can you"},{"speaker":"Annemie Tonken","startTime":2172.33,"endTime":2175.99,"body":"share a little bit more about"},{"speaker":"Annemie Tonken","startTime":2175.99,"endTime":2180.49,"body":"how they can come see your work"},{"speaker":"Annemie Tonken","startTime":2175.99,"endTime":2180.49,"body":"I love on your website, the"},{"speaker":"Annemie Tonken","startTime":2180.49,"endTime":2183.79,"body":"website, links that you give of"},{"speaker":"Annemie Tonken","startTime":2180.49,"endTime":2183.79,"body":"your you know, your clients,"},{"speaker":"Annemie Tonken","startTime":2183.79,"endTime":2187.6,"body":"your portfolio, I feel like"},{"speaker":"Annemie Tonken","startTime":2183.79,"endTime":2187.6,"body":"oftentimes, web designers will"},{"speaker":"Annemie Tonken","startTime":2187.6,"endTime":2190.66,"body":"be like here, let me show you"},{"speaker":"Annemie Tonken","startTime":2187.6,"endTime":2190.66,"body":"sort of the mock up version of a"},{"speaker":"Annemie Tonken","startTime":2190.66,"endTime":2194.71,"body":"website that you can actually go"},{"speaker":"Annemie Tonken","startTime":2190.66,"endTime":2194.71,"body":"play on the website. And so I"},{"speaker":"Annemie Tonken","startTime":2194.74,"endTime":2197.44,"body":"really enjoyed those. And I love"},{"speaker":"Annemie Tonken","startTime":2194.74,"endTime":2197.44,"body":"the websites that you guys do."},{"speaker":"Annemie Tonken","startTime":2197.44,"endTime":2199.84,"body":"So tell everybody where they can"},{"speaker":"Annemie Tonken","startTime":2197.44,"endTime":2199.84,"body":"find you. Oh,"},{"speaker":"KP","startTime":2199.84,"endTime":2202.84,"body":"thank you. You can find us"},{"speaker":"KP","startTime":2199.84,"endTime":2202.84,"body":"over on Instagram at Apoc"},{"speaker":"KP","startTime":2202.84,"endTime":2205.0,"body":"creative I'd say that's where"},{"speaker":"KP","startTime":2202.84,"endTime":2205.0,"body":"we're most active. There's also"},{"speaker":"KP","startTime":2205.0,"endTime":2207.94,"body":"our website and creative.com."},{"speaker":"KP","startTime":2205.0,"endTime":2207.94,"body":"And then we also have the"},{"speaker":"KP","startTime":2207.94,"endTime":2211.9,"body":"podcast which is the unexpected"},{"speaker":"KP","startTime":2207.94,"endTime":2211.9,"body":"entrepreneur podcast. Awesome."},{"speaker":"Annemie Tonken","startTime":2211.93,"endTime":2215.11,"body":"Such a great"},{"speaker":"Annemie Tonken","startTime":2211.93,"endTime":2215.11,"body":"name. All right, wonderful."},{"speaker":"Annemie Tonken","startTime":2215.14,"endTime":2219.31,"body":"Well, thank you again for coming"},{"speaker":"Annemie Tonken","startTime":2215.14,"endTime":2219.31,"body":"on and and until next time."},{"speaker":"Annemie Tonken","startTime":2220.09,"endTime":2222.94,"body":"Well, that's it for this week's"},{"speaker":"Annemie Tonken","startTime":2220.09,"endTime":2222.94,"body":"episode of This can't be that"},{"speaker":"Annemie Tonken","startTime":2222.94,"endTime":2226.87,"body":"hard. I'll be back Same time,"},{"speaker":"Annemie Tonken","startTime":2222.94,"endTime":2226.87,"body":"same place next week. In the"},{"speaker":"Annemie Tonken","startTime":2226.87,"endTime":2229.93,"body":"meantime, you can find more"},{"speaker":"Annemie Tonken","startTime":2226.87,"endTime":2229.93,"body":"information about this episode,"},{"speaker":"Annemie Tonken","startTime":2229.96,"endTime":2233.44,"body":"along with all the relevant"},{"speaker":"Annemie Tonken","startTime":2229.96,"endTime":2233.44,"body":"links, notes and downloads at"},{"speaker":"Annemie Tonken","startTime":2233.44,"endTime":2237.16,"body":"this can't be that"},{"speaker":"Annemie Tonken","startTime":2233.44,"endTime":2237.16,"body":"hard.com/learn If you like the"},{"speaker":"Annemie Tonken","startTime":2237.16,"endTime":2240.7,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":2237.16,"endTime":2240.7,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":2240.88,"endTime":2244.54,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":2240.88,"endTime":2244.54,"body":"review on iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":2244.72,"endTime":2248.26,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":2244.72,"endTime":2248.26,"body":"hope you have a fantastic week."}]}