{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":4.08,"endTime":6.66,"body":"As you probably"},{"speaker":"Annemie Tonken","startTime":4.08,"endTime":6.66,"body":"know, this can't be that hard."},{"speaker":"Annemie Tonken","startTime":6.66,"endTime":10.08,"body":"Is really focused on the"},{"speaker":"Annemie Tonken","startTime":6.66,"endTime":10.08,"body":"business side of photography."},{"speaker":"Annemie Tonken","startTime":10.44,"endTime":15.36,"body":"And when I get questions about"},{"speaker":"Annemie Tonken","startTime":10.44,"endTime":15.36,"body":"things like marketing or systems"},{"speaker":"Annemie Tonken","startTime":15.48,"endTime":19.14,"body":"or anything else, I often say,"},{"speaker":"Annemie Tonken","startTime":15.48,"endTime":19.14,"body":"you know, you already know how"},{"speaker":"Annemie Tonken","startTime":19.14,"endTime":22.94,"body":"to make great photos. The photos"},{"speaker":"Annemie Tonken","startTime":19.14,"endTime":22.94,"body":"are the thing that brings people"},{"speaker":"Annemie Tonken","startTime":22.94,"endTime":25.58,"body":"to you, but then you have to do"},{"speaker":"Annemie Tonken","startTime":22.94,"endTime":25.58,"body":"X, Y and Z to get them booked"},{"speaker":"Annemie Tonken","startTime":25.58,"endTime":28.1,"body":"and give them a good experience"},{"speaker":"Annemie Tonken","startTime":25.58,"endTime":28.1,"body":"and all that. And I stand by"},{"speaker":"Annemie Tonken","startTime":28.1,"endTime":32.78,"body":"that 100% but that's not to say"},{"speaker":"Annemie Tonken","startTime":28.1,"endTime":32.78,"body":"that your photos aren't a major"},{"speaker":"Annemie Tonken","startTime":32.78,"endTime":35.96,"body":"part of your business and"},{"speaker":"Annemie Tonken","startTime":32.78,"endTime":35.96,"body":"certainly of your marketing"},{"speaker":"Annemie Tonken","startTime":35.96,"endTime":38.96,"body":"strategy, and that's why I'm"},{"speaker":"Annemie Tonken","startTime":35.96,"endTime":38.96,"body":"really excited to introduce you"},{"speaker":"Annemie Tonken","startTime":38.96,"endTime":42.82,"body":"to my guest today, Ashley"},{"speaker":"Annemie Tonken","startTime":38.96,"endTime":42.82,"body":"Kaplan, who is a family"},{"speaker":"Annemie Tonken","startTime":42.82,"endTime":46.54,"body":"photographer in the San"},{"speaker":"Annemie Tonken","startTime":42.82,"endTime":46.54,"body":"Francisco area, who has built"},{"speaker":"Annemie Tonken","startTime":46.54,"endTime":50.68,"body":"her business not on her amazing"},{"speaker":"Annemie Tonken","startTime":46.54,"endTime":50.68,"body":"ability to capture people"},{"speaker":"Annemie Tonken","startTime":50.92,"endTime":55.18,"body":"specifically, but because of her"},{"speaker":"Annemie Tonken","startTime":50.92,"endTime":55.18,"body":"amazing ability to capture"},{"speaker":"Annemie Tonken","startTime":55.18,"endTime":59.92,"body":"people with a sense of place,"},{"speaker":"Annemie Tonken","startTime":55.18,"endTime":59.92,"body":"she started to notice this sort"},{"speaker":"Annemie Tonken","startTime":59.92,"endTime":64.26,"body":"of trend, not only in what she"},{"speaker":"Annemie Tonken","startTime":59.92,"endTime":64.26,"body":"loves, but also what her clients"},{"speaker":"Annemie Tonken","startTime":64.26,"endTime":67.74,"body":"were asking for. And she's"},{"speaker":"Annemie Tonken","startTime":64.26,"endTime":67.74,"body":"really leaned into it, and it"},{"speaker":"Annemie Tonken","startTime":67.74,"endTime":71.52,"body":"has led to massive success. She"},{"speaker":"Annemie Tonken","startTime":67.74,"endTime":71.52,"body":"is super booked out all the"},{"speaker":"Annemie Tonken","startTime":71.52,"endTime":74.16,"body":"time, and has had so many"},{"speaker":"Annemie Tonken","startTime":71.52,"endTime":74.16,"body":"photographers coming to her"},{"speaker":"Annemie Tonken","startTime":74.16,"endTime":78.24,"body":"asking how she does what she"},{"speaker":"Annemie Tonken","startTime":74.16,"endTime":78.24,"body":"does, that she has started to"},{"speaker":"Annemie Tonken","startTime":78.3,"endTime":79.86,"body":"create education around that"},{"speaker":"Ash Kaplan","startTime":80.58,"endTime":86.18,"body":"her insights are so"},{"speaker":"Ash Kaplan","startTime":80.58,"endTime":86.18,"body":"inspiring and yet pretty simple."},{"speaker":"Ash Kaplan","startTime":86.18,"endTime":86.36,"body":"When"},{"speaker":"Annemie Tonken","startTime":86.36,"endTime":89.54,"body":"you get down to"},{"speaker":"Annemie Tonken","startTime":86.36,"endTime":89.54,"body":"it, as an artist yourself, you"},{"speaker":"Annemie Tonken","startTime":89.54,"endTime":95.66,"body":"have the keys to unlocking and"},{"speaker":"Annemie Tonken","startTime":89.54,"endTime":95.66,"body":"tapping into this set of"},{"speaker":"Annemie Tonken","startTime":95.66,"endTime":99.68,"body":"strengths that you have that set"},{"speaker":"Annemie Tonken","startTime":95.66,"endTime":99.68,"body":"you apart from any other"},{"speaker":"Annemie Tonken","startTime":99.68,"endTime":103.48,"body":"photographer, and certainly from"},{"speaker":"Annemie Tonken","startTime":99.68,"endTime":103.48,"body":"your clients abilities to you"},{"speaker":"Annemie Tonken","startTime":103.48,"endTime":108.4,"body":"know, do it themselves, and"},{"speaker":"Annemie Tonken","startTime":103.48,"endTime":108.4,"body":"whether Ash's specific way of"},{"speaker":"Annemie Tonken","startTime":108.4,"endTime":111.76,"body":"doing that is right for you or"},{"speaker":"Annemie Tonken","startTime":108.4,"endTime":111.76,"body":"not, I know you're going to find"},{"speaker":"Annemie Tonken","startTime":111.76,"endTime":114.88,"body":"a lot of value in what she has"},{"speaker":"Annemie Tonken","startTime":111.76,"endTime":114.88,"body":"to share. So without further"},{"speaker":"Annemie Tonken","startTime":114.88,"endTime":119.26,"body":"ado, I will cue the music."},{"speaker":"Annemie Tonken","startTime":114.88,"endTime":119.26,"body":"Welcome to this can't be that"},{"speaker":"Annemie Tonken","startTime":119.26,"endTime":122.82,"body":"hard. My name is Annemie tonken."},{"speaker":"Annemie Tonken","startTime":119.26,"endTime":122.82,"body":"Tonken and I help photographers"},{"speaker":"Annemie Tonken","startTime":122.82,"endTime":127.02,"body":"run profitable, sustainable"},{"speaker":"Annemie Tonken","startTime":122.82,"endTime":127.02,"body":"businesses that they love. Each"},{"speaker":"Annemie Tonken","startTime":127.02,"endTime":130.56,"body":"week on the podcast, I cover"},{"speaker":"Annemie Tonken","startTime":127.02,"endTime":130.56,"body":"simple, actionable strategies"},{"speaker":"Annemie Tonken","startTime":130.56,"endTime":133.98,"body":"and systems that photographers"},{"speaker":"Annemie Tonken","startTime":130.56,"endTime":133.98,"body":"at every level of experience can"},{"speaker":"Annemie Tonken","startTime":133.98,"endTime":138.24,"body":"use to earn more money in a more"},{"speaker":"Annemie Tonken","startTime":133.98,"endTime":138.24,"body":"sustainable way. Running a"},{"speaker":"Annemie Tonken","startTime":138.24,"endTime":141.86,"body":"photography business doesn't"},{"speaker":"Annemie Tonken","startTime":138.24,"endTime":141.86,"body":"have to be that hard, you can do"},{"speaker":"Annemie Tonken","startTime":141.86,"endTime":148.82,"body":"it, and I can show you how."},{"speaker":"Annemie Tonken","startTime":141.86,"endTime":148.82,"body":"Ashley Kaplan, welcome to this"},{"speaker":"Annemie Tonken","startTime":148.82,"endTime":151.52,"body":"can't be that hard. I am super"},{"speaker":"Annemie Tonken","startTime":148.82,"endTime":151.52,"body":"excited to have you on the show"},{"speaker":"Annemie Tonken","startTime":151.52,"endTime":154.34,"body":"and to see your face. It has"},{"speaker":"Annemie Tonken","startTime":151.52,"endTime":154.34,"body":"been a while. How have you been?"},{"speaker":"Ash Kaplan","startTime":154.58,"endTime":156.92,"body":"It is so nice to be"},{"speaker":"Ash Kaplan","startTime":154.58,"endTime":156.92,"body":"here. I've been pretty well, and"},{"speaker":"Ash Kaplan","startTime":156.92,"endTime":158.96,"body":"I'm super happy to see you as"},{"speaker":"Ash Kaplan","startTime":156.92,"endTime":158.96,"body":"well."},{"speaker":"Annemie Tonken","startTime":159.02,"endTime":161.86,"body":"This is a fun"},{"speaker":"Annemie Tonken","startTime":159.02,"endTime":161.86,"body":"topic and sort of a departure"},{"speaker":"Annemie Tonken","startTime":161.86,"endTime":164.62,"body":"from what I normally do. You"},{"speaker":"Annemie Tonken","startTime":161.86,"endTime":164.62,"body":"know, everything around here"},{"speaker":"Annemie Tonken","startTime":164.68,"endTime":167.8,"body":"tends to be like business,"},{"speaker":"Annemie Tonken","startTime":164.68,"endTime":167.8,"body":"business, business, and I love"},{"speaker":"Annemie Tonken","startTime":167.8,"endTime":171.04,"body":"that what we're talking about"},{"speaker":"Annemie Tonken","startTime":167.8,"endTime":171.04,"body":"today is still business, very"},{"speaker":"Annemie Tonken","startTime":171.04,"endTime":176.62,"body":"much so, but sort of focuses on"},{"speaker":"Annemie Tonken","startTime":171.04,"endTime":176.62,"body":"the artistic side of business"},{"speaker":"Annemie Tonken","startTime":176.62,"endTime":180.6,"body":"and how we get back to the roots"},{"speaker":"Annemie Tonken","startTime":176.62,"endTime":180.6,"body":"of like when all is said and"},{"speaker":"Annemie Tonken","startTime":180.6,"endTime":183.36,"body":"done with all the marketing"},{"speaker":"Annemie Tonken","startTime":180.6,"endTime":183.36,"body":"strategies and all the systems"},{"speaker":"Annemie Tonken","startTime":183.36,"endTime":187.02,"body":"and everything else we are"},{"speaker":"Annemie Tonken","startTime":183.36,"endTime":187.02,"body":"artists, and part of what a big"},{"speaker":"Annemie Tonken","startTime":187.02,"endTime":192.24,"body":"part of what attracts people to"},{"speaker":"Annemie Tonken","startTime":187.02,"endTime":192.24,"body":"our work is the feeling that it"},{"speaker":"Annemie Tonken","startTime":192.24,"endTime":195.6,"body":"evokes, and the sort of the art"},{"speaker":"Annemie Tonken","startTime":192.24,"endTime":195.6,"body":"that gives someone a reason to"},{"speaker":"Annemie Tonken","startTime":195.6,"endTime":198.78,"body":"want photos in the first place."},{"speaker":"Annemie Tonken","startTime":195.6,"endTime":198.78,"body":"So I think this is going to be"},{"speaker":"Annemie Tonken","startTime":198.78,"endTime":202.16,"body":"great now as a little bit of"},{"speaker":"Annemie Tonken","startTime":198.78,"endTime":202.16,"body":"backstory We met through the"},{"speaker":"Annemie Tonken","startTime":202.16,"endTime":205.52,"body":"family narrative, and so that's"},{"speaker":"Annemie Tonken","startTime":202.16,"endTime":205.52,"body":"been a fun journey. It's been"},{"speaker":"Annemie Tonken","startTime":205.52,"endTime":210.26,"body":"really fun to kind of since that"},{"speaker":"Annemie Tonken","startTime":205.52,"endTime":210.26,"body":"time, watch you step into this"},{"speaker":"Annemie Tonken","startTime":210.26,"endTime":213.2,"body":"role of mentor, which is"},{"speaker":"Annemie Tonken","startTime":210.26,"endTime":213.2,"body":"wonderful because your work is"},{"speaker":"Annemie Tonken","startTime":213.2,"endTime":216.08,"body":"so beautiful. And I just love"},{"speaker":"Annemie Tonken","startTime":213.2,"endTime":216.08,"body":"that you're out there, kind of"},{"speaker":"Annemie Tonken","startTime":216.08,"endTime":219.92,"body":"putting this out in the world."},{"speaker":"Annemie Tonken","startTime":216.08,"endTime":219.92,"body":"Thank you so much. Of course, of"},{"speaker":"Annemie Tonken","startTime":219.92,"endTime":224.32,"body":"course. So as I go blathering"},{"speaker":"Annemie Tonken","startTime":219.92,"endTime":224.32,"body":"on, let me pause and have you"},{"speaker":"Annemie Tonken","startTime":224.32,"endTime":226.78,"body":"introduce yourself, talk a"},{"speaker":"Annemie Tonken","startTime":224.32,"endTime":226.78,"body":"little bit about your"},{"speaker":"Annemie Tonken","startTime":226.84,"endTime":230.2,"body":"photography story, and then"},{"speaker":"Annemie Tonken","startTime":226.84,"endTime":230.2,"body":"yeah, kind of give us the"},{"speaker":"Annemie Tonken","startTime":230.2,"endTime":235.84,"body":"backstory on how you came to be"},{"speaker":"Annemie Tonken","startTime":230.2,"endTime":235.84,"body":"in this position of mentorship"},{"speaker":"Annemie Tonken","startTime":235.9,"endTime":239.8,"body":"and and your angle on the art of"},{"speaker":"Annemie Tonken","startTime":235.9,"endTime":239.8,"body":"photography."},{"speaker":"Ash Kaplan","startTime":240.34,"endTime":243.48,"body":"Okay, how far back"},{"speaker":"Ash Kaplan","startTime":240.34,"endTime":243.48,"body":"do you want me to go with"},{"speaker":"Ash Kaplan","startTime":243.48,"endTime":249.18,"body":"photography? Because it began"},{"speaker":"Ash Kaplan","startTime":243.48,"endTime":249.18,"body":"when I was a kid. Yeah, I took"},{"speaker":"Ash Kaplan","startTime":249.18,"endTime":251.94,"body":"pictures when I was a little"},{"speaker":"Ash Kaplan","startTime":249.18,"endTime":251.94,"body":"kid. It's like, long been a"},{"speaker":"Ash Kaplan","startTime":251.94,"endTime":255.54,"body":"hobby for me. I didn't actually"},{"speaker":"Ash Kaplan","startTime":251.94,"endTime":255.54,"body":"take a photography class till I"},{"speaker":"Ash Kaplan","startTime":255.54,"endTime":259.5,"body":"was in college, but as soon as I"},{"speaker":"Ash Kaplan","startTime":255.54,"endTime":259.5,"body":"did, I knew this is like, Oh,"},{"speaker":"Ash Kaplan","startTime":259.68,"endTime":262.34,"body":"this is my thing. I loved it."},{"speaker":"Ash Kaplan","startTime":259.68,"endTime":262.34,"body":"But I was at a small liberal"},{"speaker":"Ash Kaplan","startTime":262.34,"endTime":264.98,"body":"arts school that didn't have a"},{"speaker":"Ash Kaplan","startTime":262.34,"endTime":264.98,"body":"photography major, and like,"},{"speaker":"Ash Kaplan","startTime":265.58,"endTime":268.64,"body":"actually, there wasn't the world"},{"speaker":"Ash Kaplan","startTime":265.58,"endTime":268.64,"body":"of online education that there"},{"speaker":"Ash Kaplan","startTime":268.64,"endTime":271.58,"body":"is now, and so I couldn't"},{"speaker":"Ash Kaplan","startTime":268.64,"endTime":271.58,"body":"imagine the business as a"},{"speaker":"Ash Kaplan","startTime":271.58,"endTime":274.76,"body":"photographer like that didn't"},{"speaker":"Ash Kaplan","startTime":271.58,"endTime":274.76,"body":"exist in my world of"},{"speaker":"Ash Kaplan","startTime":274.76,"endTime":280.3,"body":"possibilities. So I was just a"},{"speaker":"Ash Kaplan","startTime":274.76,"endTime":280.3,"body":"hobbyist for a long time, and it"},{"speaker":"Ash Kaplan","startTime":280.3,"endTime":285.88,"body":"was overlapping with a lot of my"},{"speaker":"Ash Kaplan","startTime":280.3,"endTime":285.88,"body":"academic and professional work."},{"speaker":"Ash Kaplan","startTime":285.88,"endTime":290.38,"body":"So like, my undergraduate and"},{"speaker":"Ash Kaplan","startTime":285.88,"endTime":290.38,"body":"graduate thesis projects were"},{"speaker":"Ash Kaplan","startTime":290.56,"endTime":293.74,"body":"connected to photography, and"},{"speaker":"Ash Kaplan","startTime":290.56,"endTime":293.74,"body":"then I became a public school"},{"speaker":"Ash Kaplan","startTime":293.74,"endTime":297.76,"body":"teacher, and photography was"},{"speaker":"Ash Kaplan","startTime":293.74,"endTime":297.76,"body":"also a part of that. Like I"},{"speaker":"Ash Kaplan","startTime":297.76,"endTime":300.3,"body":"taught an elective in"},{"speaker":"Ash Kaplan","startTime":297.76,"endTime":300.3,"body":"photography, but again, I was"},{"speaker":"Ash Kaplan","startTime":300.3,"endTime":303.0,"body":"like, I couldn't figure out that"},{"speaker":"Ash Kaplan","startTime":300.3,"endTime":303.0,"body":"this is my true calling until I"},{"speaker":"Ash Kaplan","startTime":303.0,"endTime":306.6,"body":"had my daughter. So fast forward"},{"speaker":"Ash Kaplan","startTime":303.0,"endTime":306.6,"body":"to 2013 my daughter was born,"},{"speaker":"Ash Kaplan","startTime":306.66,"endTime":310.68,"body":"and I looked at the cost of"},{"speaker":"Ash Kaplan","startTime":306.66,"endTime":310.68,"body":"childcare, and I was like, Oh,"},{"speaker":"Ash Kaplan","startTime":311.34,"endTime":315.9,"body":"it's my entire salary. And so it"},{"speaker":"Ash Kaplan","startTime":311.34,"endTime":315.9,"body":"just didn't make sense to work"},{"speaker":"Ash Kaplan","startTime":315.9,"endTime":319.38,"body":"like I was working 50 or 60"},{"speaker":"Ash Kaplan","startTime":315.9,"endTime":319.38,"body":"hours a week, and so I decided"},{"speaker":"Ash Kaplan","startTime":319.38,"endTime":323.48,"body":"to stay home, and simultaneously"},{"speaker":"Ash Kaplan","startTime":319.38,"endTime":323.48,"body":"I was learning how to be a"},{"speaker":"Ash Kaplan","startTime":323.48,"endTime":326.0,"body":"portrait photographer, because I"},{"speaker":"Ash Kaplan","startTime":323.48,"endTime":326.0,"body":"had a kid, and I was like"},{"speaker":"Ash Kaplan","startTime":326.0,"endTime":331.16,"body":"obsession documenting her ever"},{"speaker":"Ash Kaplan","startTime":326.0,"endTime":331.16,"body":"changing stages and a piece to"},{"speaker":"Ash Kaplan","startTime":331.16,"endTime":333.44,"body":"note. Prior to having my"},{"speaker":"Ash Kaplan","startTime":331.16,"endTime":333.44,"body":"daughter, I didn't actually take"},{"speaker":"Ash Kaplan","startTime":333.44,"endTime":335.9,"body":"a lot of pictures of people. I"},{"speaker":"Ash Kaplan","startTime":333.44,"endTime":335.9,"body":"took a lot of pictures, but"},{"speaker":"Ash Kaplan","startTime":335.9,"endTime":339.98,"body":"like, I was photographing travel"},{"speaker":"Ash Kaplan","startTime":335.9,"endTime":339.98,"body":"scenes, I was photographing"},{"speaker":"Ash Kaplan","startTime":340.64,"endTime":343.72,"body":"nature. I did a lot of landscape"},{"speaker":"Ash Kaplan","startTime":340.64,"endTime":343.72,"body":"work. I was really like getting"},{"speaker":"Ash Kaplan","startTime":343.72,"endTime":347.38,"body":"the pulse of a place more than"},{"speaker":"Ash Kaplan","startTime":343.72,"endTime":347.38,"body":"portraits. And so when my"},{"speaker":"Ash Kaplan","startTime":347.38,"endTime":349.84,"body":"daughter was born, I was like"},{"speaker":"Ash Kaplan","startTime":347.38,"endTime":349.84,"body":"doing online education and"},{"speaker":"Ash Kaplan","startTime":349.84,"endTime":353.32,"body":"trying to learn how to be a"},{"speaker":"Ash Kaplan","startTime":349.84,"endTime":353.32,"body":"portrait photographer. And so it"},{"speaker":"Ash Kaplan","startTime":353.8,"endTime":357.22,"body":"my business sort of began as a"},{"speaker":"Ash Kaplan","startTime":353.8,"endTime":357.22,"body":"side hustle. I was like, home"},{"speaker":"Ash Kaplan","startTime":357.22,"endTime":360.54,"body":"with my daughter, and I wanted"},{"speaker":"Ash Kaplan","startTime":357.22,"endTime":360.54,"body":"to earn some money for my"},{"speaker":"Ash Kaplan","startTime":360.54,"endTime":363.96,"body":"family, and it was like learning"},{"speaker":"Ash Kaplan","startTime":360.54,"endTime":363.96,"body":"how to be a portrait"},{"speaker":"Ash Kaplan","startTime":363.96,"endTime":366.72,"body":"photographer, but the settings"},{"speaker":"Ash Kaplan","startTime":363.96,"endTime":366.72,"body":"are so different, and so, like,"},{"speaker":"Ash Kaplan","startTime":366.72,"endTime":369.84,"body":"it was a steep learning curve at"},{"speaker":"Ash Kaplan","startTime":366.72,"endTime":369.84,"body":"first, and then my friends would"},{"speaker":"Ash Kaplan","startTime":369.84,"endTime":372.72,"body":"ask me to take their pictures,"},{"speaker":"Ash Kaplan","startTime":369.84,"endTime":372.72,"body":"and then their friends. And so"},{"speaker":"Ash Kaplan","startTime":372.72,"endTime":375.66,"body":"by the time my daughter was two,"},{"speaker":"Ash Kaplan","startTime":372.72,"endTime":375.66,"body":"I launched my business"},{"speaker":"Ash Kaplan","startTime":375.66,"endTime":377.88,"body":"officially, and that was in 2016"},{"speaker":"Annemie Tonken","startTime":379.2,"endTime":382.76,"body":"amazing. So I"},{"speaker":"Annemie Tonken","startTime":379.2,"endTime":382.76,"body":"love that your story kind of"},{"speaker":"Annemie Tonken","startTime":382.76,"endTime":386.96,"body":"straddles the two major versions"},{"speaker":"Annemie Tonken","startTime":382.76,"endTime":386.96,"body":"of the story that you hear out"},{"speaker":"Annemie Tonken","startTime":386.96,"endTime":390.74,"body":"there, right? It's like the my"},{"speaker":"Annemie Tonken","startTime":386.96,"endTime":390.74,"body":"version, which was fully the mom"},{"speaker":"Annemie Tonken","startTime":390.74,"endTime":394.1,"body":"with the camera thing. I, like,"},{"speaker":"Annemie Tonken","startTime":390.74,"endTime":394.1,"body":"got my first camera, my first"},{"speaker":"Annemie Tonken","startTime":394.1,"endTime":397.7,"body":"real camera, when my older son"},{"speaker":"Annemie Tonken","startTime":394.1,"endTime":397.7,"body":"was born, and then, like, the"},{"speaker":"Annemie Tonken","startTime":397.7,"endTime":401.02,"body":"rest is history, left an"},{"speaker":"Annemie Tonken","startTime":397.7,"endTime":401.02,"body":"entirely different field. And"},{"speaker":"Annemie Tonken","startTime":401.02,"endTime":405.28,"body":"then there's the photographer"},{"speaker":"Annemie Tonken","startTime":401.02,"endTime":405.28,"body":"who's like, I had my first"},{"speaker":"Annemie Tonken","startTime":405.28,"endTime":409.24,"body":"camera when I was three years"},{"speaker":"Annemie Tonken","startTime":405.28,"endTime":409.24,"body":"old, and it's been that ever"},{"speaker":"Annemie Tonken","startTime":409.24,"endTime":413.02,"body":"since. So it's fun that your"},{"speaker":"Annemie Tonken","startTime":409.24,"endTime":413.02,"body":"story ends those two I'm dying"},{"speaker":"Annemie Tonken","startTime":413.02,"endTime":417.94,"body":"to know. So was your were your"},{"speaker":"Annemie Tonken","startTime":413.02,"endTime":417.94,"body":"undergraduate and graduate"},{"speaker":"Annemie Tonken","startTime":417.94,"endTime":420.36,"body":"thesis projects related to"},{"speaker":"Annemie Tonken","startTime":417.94,"endTime":420.36,"body":"education? So"},{"speaker":"Unknown","startTime":420.36,"endTime":422.64,"body":"my undergraduate"},{"speaker":"Unknown","startTime":420.36,"endTime":422.64,"body":"project, I was in the Honors"},{"speaker":"Unknown","startTime":422.64,"endTime":426.18,"body":"Program, and so we had to do"},{"speaker":"Unknown","startTime":422.64,"endTime":426.18,"body":"just like it was, a very open"},{"speaker":"Unknown","startTime":426.18,"endTime":430.62,"body":"ended project. And so I had"},{"speaker":"Unknown","startTime":426.18,"endTime":430.62,"body":"lived in Ireland my junior year,"},{"speaker":"Unknown","startTime":430.68,"endTime":436.02,"body":"and so I did a project on the"},{"speaker":"Unknown","startTime":430.68,"endTime":436.02,"body":"Irish conflict, and I had taken"},{"speaker":"Unknown","startTime":436.02,"endTime":439.8,"body":"a ton of street photography"},{"speaker":"Unknown","startTime":436.02,"endTime":439.8,"body":"while I was there, and so I like"},{"speaker":"Unknown","startTime":439.98,"endTime":443.9,"body":"built this installation that had"},{"speaker":"Unknown","startTime":439.98,"endTime":443.9,"body":"kind of a media presentation of"},{"speaker":"Unknown","startTime":443.9,"endTime":446.3,"body":"both sides of the conflict, so"},{"speaker":"Unknown","startTime":443.9,"endTime":446.3,"body":"they'd be talking about the same"},{"speaker":"Unknown","startTime":446.3,"endTime":448.7,"body":"story, but just like two"},{"speaker":"Unknown","startTime":446.3,"endTime":448.7,"body":"different perspectives. And then"},{"speaker":"Unknown","startTime":448.7,"endTime":451.94,"body":"I, like, built this structure"},{"speaker":"Unknown","startTime":448.7,"endTime":451.94,"body":"where, like, there were some of"},{"speaker":"Unknown","startTime":451.94,"endTime":454.52,"body":"the murals that you'd see in"},{"speaker":"Unknown","startTime":451.94,"endTime":454.52,"body":"each of the different with my"},{"speaker":"Unknown","startTime":454.52,"endTime":457.88,"body":"art, my photography from both"},{"speaker":"Unknown","startTime":454.52,"endTime":457.88,"body":"sides. Because, like, you go"},{"speaker":"Unknown","startTime":457.88,"endTime":460.72,"body":"down one street and, like, on"},{"speaker":"Unknown","startTime":457.88,"endTime":460.72,"body":"the walls would be history"},{"speaker":"Unknown","startTime":460.72,"endTime":464.14,"body":"written, written one way, and"},{"speaker":"Unknown","startTime":460.72,"endTime":464.14,"body":"then go down like two blocks"},{"speaker":"Unknown","startTime":464.2,"endTime":466.6,"body":"away, and it would be a very"},{"speaker":"Unknown","startTime":464.2,"endTime":466.6,"body":"different history written on the"},{"speaker":"Unknown","startTime":466.6,"endTime":469.54,"body":"wall. So I love street art. I"},{"speaker":"Unknown","startTime":466.6,"endTime":469.54,"body":"love mural art. I'm, like,"},{"speaker":"Unknown","startTime":469.54,"endTime":473.02,"body":"really interested in the way"},{"speaker":"Unknown","startTime":469.54,"endTime":473.02,"body":"that people tell their stories"},{"speaker":"Unknown","startTime":473.02,"endTime":475.54,"body":"and their community histories"},{"speaker":"Unknown","startTime":473.02,"endTime":475.54,"body":"through art. So that's what my"},{"speaker":"Unknown","startTime":475.54,"endTime":478.72,"body":"undergraduate project was on. So"},{"speaker":"Unknown","startTime":475.54,"endTime":478.72,"body":"it had some of my art in it. And"},{"speaker":"Unknown","startTime":478.72,"endTime":483.96,"body":"then my master's thesis, I was"},{"speaker":"Unknown","startTime":478.72,"endTime":483.96,"body":"getting my master's degree in"},{"speaker":"Unknown","startTime":483.96,"endTime":488.28,"body":"international and multicultural"},{"speaker":"Unknown","startTime":483.96,"endTime":488.28,"body":"education, and so I taught a"},{"speaker":"Unknown","startTime":488.28,"endTime":490.86,"body":"course, I designed and taught a"},{"speaker":"Unknown","startTime":488.28,"endTime":490.86,"body":"course called photography for"},{"speaker":"Unknown","startTime":490.86,"endTime":494.22,"body":"social change, and it"},{"speaker":"Unknown","startTime":490.86,"endTime":494.22,"body":"integrated, sort of like looking"},{"speaker":"Unknown","startTime":494.22,"endTime":497.82,"body":"at the civil rights movement and"},{"speaker":"Unknown","startTime":494.22,"endTime":497.82,"body":"art as a vehicle for social"},{"speaker":"Unknown","startTime":497.82,"endTime":502.04,"body":"change and a youth participatory"},{"speaker":"Unknown","startTime":497.82,"endTime":502.04,"body":"action research project where my"},{"speaker":"Unknown","startTime":502.04,"endTime":505.46,"body":"students, like documented their"},{"speaker":"Unknown","startTime":502.04,"endTime":505.46,"body":"lives, and we would reflect on"},{"speaker":"Unknown","startTime":505.46,"endTime":508.64,"body":"those images and look for like"},{"speaker":"Unknown","startTime":505.46,"endTime":508.64,"body":"themes that connected all of"},{"speaker":"Unknown","startTime":508.64,"endTime":511.16,"body":"them. And then we did an art"},{"speaker":"Unknown","startTime":508.64,"endTime":511.16,"body":"installation at the end, and I"},{"speaker":"Unknown","startTime":511.16,"endTime":513.98,"body":"also taught a photography class"},{"speaker":"Unknown","startTime":511.16,"endTime":513.98,"body":"as an elective at the school"},{"speaker":"Unknown","startTime":513.98,"endTime":515.72,"body":"that I worked at. Amazing."},{"speaker":"Annemie Tonken","startTime":515.719,"endTime":517.759,"body":"I love this"},{"speaker":"Annemie Tonken","startTime":515.719,"endTime":517.759,"body":"because, and I didn't know any"},{"speaker":"Annemie Tonken","startTime":517.759,"endTime":521.919,"body":"of that and that, I'm thrilled"},{"speaker":"Annemie Tonken","startTime":517.759,"endTime":521.919,"body":"that it underlines exactly, sort"},{"speaker":"Annemie Tonken","startTime":521.919,"endTime":525.759,"body":"of where I see this story kind"},{"speaker":"Annemie Tonken","startTime":521.919,"endTime":525.759,"body":"of brewing and how it was going."},{"speaker":"Annemie Tonken","startTime":525.879,"endTime":529.359,"body":"So talk a little bit about your"},{"speaker":"Annemie Tonken","startTime":525.879,"endTime":529.359,"body":"beginnings as a portrait"},{"speaker":"Annemie Tonken","startTime":529.359,"endTime":534.399,"body":"photographer. And you know you"},{"speaker":"Annemie Tonken","startTime":529.359,"endTime":534.399,"body":"were, like active there in the"},{"speaker":"Annemie Tonken","startTime":534.399,"endTime":539.499,"body":"dawn of online education. And I"},{"speaker":"Annemie Tonken","startTime":534.399,"endTime":539.499,"body":"know I remember what was being"},{"speaker":"Annemie Tonken","startTime":539.499,"endTime":543.479,"body":"taught at that time, obviously,"},{"speaker":"Annemie Tonken","startTime":539.499,"endTime":543.479,"body":"you came to it from a different"},{"speaker":"Annemie Tonken","startTime":543.479,"endTime":546.419,"body":"perspective than I did, because"},{"speaker":"Annemie Tonken","startTime":543.479,"endTime":546.419,"body":"I didn't know anything about"},{"speaker":"Annemie Tonken","startTime":546.419,"endTime":549.059,"body":"photography, so I was kind of"},{"speaker":"Annemie Tonken","startTime":546.419,"endTime":549.059,"body":"just like, sure tell me what to"},{"speaker":"Annemie Tonken","startTime":549.059,"endTime":551.939,"body":"do, and I'll just do that. You"},{"speaker":"Annemie Tonken","startTime":549.059,"endTime":551.939,"body":"had your own voice as a"},{"speaker":"Annemie Tonken","startTime":551.939,"endTime":555.359,"body":"photographer already, but it was"},{"speaker":"Annemie Tonken","startTime":551.939,"endTime":555.359,"body":"in a totally different kind of"},{"speaker":"Annemie Tonken","startTime":555.419,"endTime":559.799,"body":"area of photography. How did"},{"speaker":"Annemie Tonken","startTime":555.419,"endTime":559.799,"body":"that work? When I"},{"speaker":"Ash Kaplan","startTime":559.8,"endTime":563.66,"body":"was taking my client"},{"speaker":"Ash Kaplan","startTime":559.8,"endTime":563.66,"body":"sets of photographs. I realized"},{"speaker":"Ash Kaplan","startTime":563.66,"endTime":567.68,"body":"when I would look at their work"},{"speaker":"Ash Kaplan","startTime":563.66,"endTime":567.68,"body":"like really made my heart sing,"},{"speaker":"Ash Kaplan","startTime":567.68,"endTime":570.14,"body":"and those were always"},{"speaker":"Ash Kaplan","startTime":567.68,"endTime":570.14,"body":"environmental portraits. Now I"},{"speaker":"Ash Kaplan","startTime":570.14,"endTime":573.02,"body":"wasn't like deliberately taking"},{"speaker":"Ash Kaplan","startTime":570.14,"endTime":573.02,"body":"them. It was just kind of how my"},{"speaker":"Ash Kaplan","startTime":573.02,"endTime":576.74,"body":"eyes saw moments in this in the"},{"speaker":"Ash Kaplan","startTime":573.02,"endTime":576.74,"body":"session. Now, my clients would"},{"speaker":"Ash Kaplan","startTime":576.74,"endTime":579.44,"body":"get the close up traditional"},{"speaker":"Ash Kaplan","startTime":576.74,"endTime":579.44,"body":"portrait. They would get lots of"},{"speaker":"Ash Kaplan","startTime":579.44,"endTime":583.42,"body":"lifestyle, snuggly, fun, playful"},{"speaker":"Ash Kaplan","startTime":579.44,"endTime":583.42,"body":"images, but I would also offer"},{"speaker":"Ash Kaplan","startTime":583.42,"endTime":588.16,"body":"them some sort of pullbacks that"},{"speaker":"Ash Kaplan","startTime":583.42,"endTime":588.16,"body":"I call wide angle environmental"},{"speaker":"Ash Kaplan","startTime":588.16,"endTime":592.6,"body":"portraits. And those were my"},{"speaker":"Ash Kaplan","startTime":588.16,"endTime":592.6,"body":"favorites. And I started booking"},{"speaker":"Ash Kaplan","startTime":592.6,"endTime":595.6,"body":"clients that would talk about"},{"speaker":"Ash Kaplan","startTime":592.6,"endTime":595.6,"body":"those images, and they would"},{"speaker":"Ash Kaplan","startTime":595.6,"endTime":598.42,"body":"talk about how that's what drew"},{"speaker":"Ash Kaplan","startTime":595.6,"endTime":598.42,"body":"them to my work, that they loved"},{"speaker":"Ash Kaplan","startTime":598.42,"endTime":601.08,"body":"the close up stuff too, but"},{"speaker":"Ash Kaplan","startTime":598.42,"endTime":601.08,"body":"like, they really wanted this"},{"speaker":"Ash Kaplan","startTime":601.14,"endTime":604.98,"body":"piece of custom artwork of their"},{"speaker":"Ash Kaplan","startTime":601.14,"endTime":604.98,"body":"family in a place that was very"},{"speaker":"Ash Kaplan","startTime":604.98,"endTime":609.72,"body":"special to them. And so what I"},{"speaker":"Ash Kaplan","startTime":604.98,"endTime":609.72,"body":"loved taking then began to"},{"speaker":"Ash Kaplan","startTime":609.72,"endTime":612.9,"body":"attract the clients that I"},{"speaker":"Ash Kaplan","startTime":609.72,"endTime":612.9,"body":"wanted. Again, it turned into"},{"speaker":"Ash Kaplan","startTime":612.9,"endTime":615.54,"body":"this, like, beautiful cyclical"},{"speaker":"Ash Kaplan","startTime":612.9,"endTime":615.54,"body":"thing where I was, like, getting"},{"speaker":"Ash Kaplan","startTime":615.54,"endTime":619.2,"body":"to take more of what I loved,"},{"speaker":"Ash Kaplan","startTime":615.54,"endTime":619.2,"body":"and then clients would wait for"},{"speaker":"Ash Kaplan","startTime":619.2,"endTime":623.12,"body":"that. Like I sometimes have"},{"speaker":"Ash Kaplan","startTime":619.2,"endTime":623.12,"body":"clients that come to me and my"},{"speaker":"Ash Kaplan","startTime":623.12,"endTime":626.36,"body":"schedule is booked out, and I"},{"speaker":"Ash Kaplan","startTime":623.12,"endTime":626.36,"body":"try to refer them to some of my"},{"speaker":"Ash Kaplan","startTime":626.36,"endTime":629.36,"body":"mentees, but they'll wait"},{"speaker":"Ash Kaplan","startTime":626.36,"endTime":629.36,"body":"because they have a specific"},{"speaker":"Ash Kaplan","startTime":629.36,"endTime":634.58,"body":"vision of what they want for"},{"speaker":"Ash Kaplan","startTime":629.36,"endTime":634.58,"body":"their family photographs, and"},{"speaker":"Ash Kaplan","startTime":634.94,"endTime":638.3,"body":"they would rather, like not have"},{"speaker":"Ash Kaplan","startTime":634.94,"endTime":638.3,"body":"the holiday set, but like, get"},{"speaker":"Ash Kaplan","startTime":638.3,"endTime":641.98,"body":"it in May and have me take those"},{"speaker":"Ash Kaplan","startTime":638.3,"endTime":641.98,"body":"images for them. And so I think"},{"speaker":"Ash Kaplan","startTime":641.98,"endTime":646.36,"body":"it's like a really unique piece"},{"speaker":"Ash Kaplan","startTime":641.98,"endTime":646.36,"body":"that I offer my clients. It's"},{"speaker":"Ash Kaplan","startTime":646.36,"endTime":649.42,"body":"like, sort of think of it as"},{"speaker":"Ash Kaplan","startTime":646.36,"endTime":649.42,"body":"like a bonus to a family"},{"speaker":"Ash Kaplan","startTime":649.42,"endTime":652.96,"body":"photography, the normal session,"},{"speaker":"Ash Kaplan","startTime":649.42,"endTime":652.96,"body":"but then, like the fun extra"},{"speaker":"Ash Kaplan","startTime":652.96,"endTime":656.68,"body":"piece that is sort of unique,"},{"speaker":"Ash Kaplan","startTime":652.96,"endTime":656.68,"body":"that I think helps my work stand"},{"speaker":"Ash Kaplan","startTime":656.68,"endTime":656.92,"body":"out."},{"speaker":"Annemie Tonken","startTime":657.339,"endTime":660.599,"body":"Yeah,"},{"speaker":"Annemie Tonken","startTime":657.339,"endTime":660.599,"body":"definitely. Well, so was there,"},{"speaker":"Annemie Tonken","startTime":660.899,"endTime":665.039,"body":"it sounds like over time you"},{"speaker":"Annemie Tonken","startTime":660.899,"endTime":665.039,"body":"started to notice, you know, Oh,"},{"speaker":"Annemie Tonken","startTime":665.039,"endTime":667.979,"body":"I love this. And this is what"},{"speaker":"Annemie Tonken","startTime":665.039,"endTime":667.979,"body":"people are starting to ask for."},{"speaker":"Annemie Tonken","startTime":668.159,"endTime":671.519,"body":"Do you have any was there like a"},{"speaker":"Annemie Tonken","startTime":668.159,"endTime":671.519,"body":"moment when you were like, Oh,"},{"speaker":"Annemie Tonken","startTime":671.579,"endTime":675.539,"body":"this is what I do, or where you"},{"speaker":"Annemie Tonken","startTime":671.579,"endTime":675.539,"body":"really put the language of"},{"speaker":"Annemie Tonken","startTime":675.539,"endTime":680.039,"body":"environmental portraits to this"},{"speaker":"Annemie Tonken","startTime":675.539,"endTime":680.039,"body":"more started doing that more"},{"speaker":"Annemie Tonken","startTime":680.039,"endTime":680.719,"body":"intentionally."},{"speaker":"Ash Kaplan","startTime":680.9,"endTime":683.42,"body":"Yeah, so"},{"speaker":"Ash Kaplan","startTime":680.9,"endTime":683.42,"body":"environmental portraits just"},{"speaker":"Ash Kaplan","startTime":683.42,"endTime":687.5,"body":"came to be the thing that my"},{"speaker":"Ash Kaplan","startTime":683.42,"endTime":687.5,"body":"artwork was most known for, and"},{"speaker":"Ash Kaplan","startTime":687.5,"endTime":691.58,"body":"what I most liked to create. And"},{"speaker":"Ash Kaplan","startTime":687.5,"endTime":691.58,"body":"I started to use that language"},{"speaker":"Ash Kaplan","startTime":691.58,"endTime":694.64,"body":"because it felt like the most"},{"speaker":"Ash Kaplan","startTime":691.58,"endTime":694.64,"body":"appropriate I get that a lot of"},{"speaker":"Ash Kaplan","startTime":694.64,"endTime":698.42,"body":"folks don't think of"},{"speaker":"Ash Kaplan","startTime":694.64,"endTime":698.42,"body":"environmental portraits as what"},{"speaker":"Ash Kaplan","startTime":698.42,"endTime":701.8,"body":"I do, because I think"},{"speaker":"Ash Kaplan","startTime":698.42,"endTime":701.8,"body":"historically, it's been used for"},{"speaker":"Ash Kaplan","startTime":701.8,"endTime":705.28,"body":"people in like their office"},{"speaker":"Ash Kaplan","startTime":701.8,"endTime":705.28,"body":"space or workspace, kind of a"},{"speaker":"Ash Kaplan","startTime":705.28,"endTime":709.78,"body":"story of people, like a"},{"speaker":"Ash Kaplan","startTime":705.28,"endTime":709.78,"body":"portrait, but within, mostly,"},{"speaker":"Ash Kaplan","startTime":709.78,"endTime":713.86,"body":"I've seen them in a work"},{"speaker":"Ash Kaplan","startTime":709.78,"endTime":713.86,"body":"context. But I use the term more"},{"speaker":"Ash Kaplan","startTime":713.86,"endTime":717.7,"body":"broadly. I think it's any image"},{"speaker":"Ash Kaplan","startTime":713.86,"endTime":717.7,"body":"that tell the story of an"},{"speaker":"Ash Kaplan","startTime":717.7,"endTime":720.66,"body":"intersection of a person and a"},{"speaker":"Ash Kaplan","startTime":717.7,"endTime":720.66,"body":"place, or multiple people in a"},{"speaker":"Ash Kaplan","startTime":720.66,"endTime":724.62,"body":"place where there's some sort of"},{"speaker":"Ash Kaplan","startTime":720.66,"endTime":724.62,"body":"interaction or story thread that"},{"speaker":"Ash Kaplan","startTime":724.62,"endTime":730.56,"body":"runs between them, and I it"},{"speaker":"Ash Kaplan","startTime":724.62,"endTime":730.56,"body":"naturally emerged as something I"},{"speaker":"Ash Kaplan","startTime":730.56,"endTime":734.7,"body":"was doing, and I also started to"},{"speaker":"Ash Kaplan","startTime":730.56,"endTime":734.7,"body":"feel like it was really"},{"speaker":"Ash Kaplan","startTime":734.7,"endTime":737.58,"body":"important, and it's what drove"},{"speaker":"Ash Kaplan","startTime":734.7,"endTime":737.58,"body":"me to design my course, because"},{"speaker":"Ash Kaplan","startTime":737.58,"endTime":741.08,"body":"I think it's something that's"},{"speaker":"Ash Kaplan","startTime":737.58,"endTime":741.08,"body":"just not talked about enough In"},{"speaker":"Ash Kaplan","startTime":741.08,"endTime":744.44,"body":"our line of work. Like, if you"},{"speaker":"Ash Kaplan","startTime":741.08,"endTime":744.44,"body":"imagine any other art form,"},{"speaker":"Ash Kaplan","startTime":744.5,"endTime":750.02,"body":"like, let's talk about movies or"},{"speaker":"Ash Kaplan","startTime":744.5,"endTime":750.02,"body":"novels or theater production, so"},{"speaker":"Ash Kaplan","startTime":750.02,"endTime":753.14,"body":"much attention is given to the"},{"speaker":"Ash Kaplan","startTime":750.02,"endTime":753.14,"body":"setting, right? Like that"},{"speaker":"Ash Kaplan","startTime":753.14,"endTime":756.56,"body":"enriches the story. It is. It's"},{"speaker":"Ash Kaplan","startTime":753.14,"endTime":756.56,"body":"an integral part of the story."},{"speaker":"Ash Kaplan","startTime":756.56,"endTime":758.72,"body":"Like, you can't have the story"},{"speaker":"Ash Kaplan","startTime":756.56,"endTime":758.72,"body":"without the main characters,"},{"speaker":"Ash Kaplan","startTime":758.72,"endTime":763.54,"body":"obviously. But like, there's a"},{"speaker":"Ash Kaplan","startTime":758.72,"endTime":763.54,"body":"whole thread of storytelling"},{"speaker":"Ash Kaplan","startTime":763.72,"endTime":767.32,"body":"that exists within location and"},{"speaker":"Ash Kaplan","startTime":763.72,"endTime":767.32,"body":"backdrop, sure, and I don't"},{"speaker":"Ash Kaplan","startTime":767.86,"endTime":770.02,"body":"think it's talked about that"},{"speaker":"Ash Kaplan","startTime":767.86,"endTime":770.02,"body":"much in our line of work. Like"},{"speaker":"Ash Kaplan","startTime":770.02,"endTime":773.68,"body":"people will talk about a pretty"},{"speaker":"Ash Kaplan","startTime":770.02,"endTime":773.68,"body":"location, or talk about, you"},{"speaker":"Ash Kaplan","startTime":773.68,"endTime":777.34,"body":"know, shooting at Golden Hour,"},{"speaker":"Ash Kaplan","startTime":773.68,"endTime":777.34,"body":"but there's so much more there"},{"speaker":"Ash Kaplan","startTime":777.34,"endTime":781.56,"body":"that I think is just getting"},{"speaker":"Ash Kaplan","startTime":777.34,"endTime":781.56,"body":"left out or not intentionally"},{"speaker":"Ash Kaplan","startTime":781.56,"endTime":784.2,"body":"bring being brought into"},{"speaker":"Ash Kaplan","startTime":781.56,"endTime":784.2,"body":"portrait photography, and I"},{"speaker":"Ash Kaplan","startTime":784.2,"endTime":787.44,"body":"think there's a huge window of"},{"speaker":"Ash Kaplan","startTime":784.2,"endTime":787.44,"body":"opportunity for photographers to"},{"speaker":"Ash Kaplan","startTime":787.44,"endTime":792.0,"body":"create more meaningful work,"},{"speaker":"Ash Kaplan","startTime":787.44,"endTime":792.0,"body":"because I think that is what it"},{"speaker":"Ash Kaplan","startTime":792.0,"endTime":795.12,"body":"comes down to. Like on the"},{"speaker":"Ash Kaplan","startTime":792.0,"endTime":795.12,"body":"business side, for example, I"},{"speaker":"Ash Kaplan","startTime":795.12,"endTime":799.38,"body":"did $50,000 in bookings in one"},{"speaker":"Ash Kaplan","startTime":795.12,"endTime":799.38,"body":"week, sending it to just my"},{"speaker":"Ash Kaplan","startTime":799.38,"endTime":802.1,"body":"returning client list. Like my"},{"speaker":"Ash Kaplan","startTime":799.38,"endTime":802.1,"body":"clients come back to me, and"},{"speaker":"Ash Kaplan","startTime":802.1,"endTime":805.22,"body":"they send their people to me,"},{"speaker":"Ash Kaplan","startTime":802.1,"endTime":805.22,"body":"and so I don't put any money"},{"speaker":"Ash Kaplan","startTime":805.22,"endTime":810.5,"body":"into marketing my business, the"},{"speaker":"Ash Kaplan","startTime":805.22,"endTime":810.5,"body":"photography element of it. And"},{"speaker":"Ash Kaplan","startTime":810.56,"endTime":814.28,"body":"so I've created something that"},{"speaker":"Ash Kaplan","startTime":810.56,"endTime":814.28,"body":"my clients love and they like,"},{"speaker":"Ash Kaplan","startTime":814.28,"endTime":818.78,"body":"tell their people about it, and"},{"speaker":"Ash Kaplan","startTime":814.28,"endTime":818.78,"body":"it's sort of like self"},{"speaker":"Ash Kaplan","startTime":818.78,"endTime":821.86,"body":"fulfilling in that way. So it's"},{"speaker":"Ash Kaplan","startTime":818.78,"endTime":821.86,"body":"awesome. And I think the pieces,"},{"speaker":"Ash Kaplan","startTime":821.86,"endTime":824.62,"body":"there's a ton of meaning that"},{"speaker":"Ash Kaplan","startTime":821.86,"endTime":824.62,"body":"maybe people don't go out, like,"},{"speaker":"Ash Kaplan","startTime":824.62,"endTime":828.88,"body":"looking like, Oh, I really want"},{"speaker":"Ash Kaplan","startTime":824.62,"endTime":828.88,"body":"the story of our neighborhood or"},{"speaker":"Ash Kaplan","startTime":828.88,"endTime":832.24,"body":"house or whatever, but those"},{"speaker":"Ash Kaplan","startTime":828.88,"endTime":832.24,"body":"details actually really matter,"},{"speaker":"Ash Kaplan","startTime":832.24,"endTime":835.54,"body":"and they especially matter time,"},{"speaker":"Ash Kaplan","startTime":832.24,"endTime":835.54,"body":"yeah, I think sometimes we"},{"speaker":"Ash Kaplan","startTime":835.54,"endTime":838.72,"body":"don't, like, think about like,"},{"speaker":"Ash Kaplan","startTime":835.54,"endTime":838.72,"body":"Oh, this is my, like, seven year"},{"speaker":"Ash Kaplan","startTime":838.72,"endTime":841.86,"body":"old's room, and it's going to be"},{"speaker":"Ash Kaplan","startTime":838.72,"endTime":841.86,"body":"gone in Five years. It's going"},{"speaker":"Ash Kaplan","startTime":841.86,"endTime":844.56,"body":"to look totally different. And"},{"speaker":"Ash Kaplan","startTime":841.86,"endTime":844.56,"body":"I'm going to want every detail"},{"speaker":"Ash Kaplan","startTime":844.56,"endTime":847.08,"body":"from this room, like, I'm going"},{"speaker":"Ash Kaplan","startTime":844.56,"endTime":847.08,"body":"to want to remember that in this"},{"speaker":"Ash Kaplan","startTime":847.08,"endTime":851.04,"body":"space, for example. Or I'm going"},{"speaker":"Ash Kaplan","startTime":847.08,"endTime":851.04,"body":"to want to remember the fairy"},{"speaker":"Ash Kaplan","startTime":851.04,"endTime":853.86,"body":"garden that's like, two doors"},{"speaker":"Ash Kaplan","startTime":851.04,"endTime":853.86,"body":"down from our house that, like,"},{"speaker":"Ash Kaplan","startTime":853.98,"endTime":856.32,"body":"right? That really annoys me,"},{"speaker":"Ash Kaplan","startTime":853.98,"endTime":856.32,"body":"because it makes us 10 minutes"},{"speaker":"Ash Kaplan","startTime":856.32,"endTime":859.44,"body":"late everywhere. But it's going"},{"speaker":"Ash Kaplan","startTime":856.32,"endTime":859.44,"body":"to be this tremendous memory of,"},{"speaker":"Ash Kaplan","startTime":859.44,"endTime":862.76,"body":"like, my toddler stopping and"},{"speaker":"Ash Kaplan","startTime":859.44,"endTime":862.76,"body":"like, playing with the rocks and"},{"speaker":"Ash Kaplan","startTime":862.76,"endTime":865.46,"body":"the glitter and this, you know,"},{"speaker":"Ash Kaplan","startTime":862.76,"endTime":865.46,"body":"little details like that, I"},{"speaker":"Ash Kaplan","startTime":865.46,"endTime":869.12,"body":"think are so important. And so"},{"speaker":"Ash Kaplan","startTime":865.46,"endTime":869.12,"body":"that's really a piece of what"},{"speaker":"Ash Kaplan","startTime":869.18,"endTime":871.82,"body":"drives what I'm trying to do as"},{"speaker":"Ash Kaplan","startTime":869.18,"endTime":871.82,"body":"an artist. Yeah,"},{"speaker":"Annemie Tonken","startTime":872.179,"endTime":874.519,"body":"we moved around"},{"speaker":"Annemie Tonken","startTime":872.179,"endTime":874.519,"body":"a lot when I was a kid, until I"},{"speaker":"Annemie Tonken","startTime":874.519,"endTime":880.059,"body":"was 10. So we lived in five or"},{"speaker":"Annemie Tonken","startTime":874.519,"endTime":880.059,"body":"six different places, and when I"},{"speaker":"Annemie Tonken","startTime":880.059,"endTime":883.719,"body":"was in my early 20s. I went back"},{"speaker":"Annemie Tonken","startTime":880.059,"endTime":883.719,"body":"to the place that we had lived"},{"speaker":"Annemie Tonken","startTime":883.719,"endTime":889.539,"body":"right before we sort of landed,"},{"speaker":"Annemie Tonken","startTime":883.719,"endTime":889.539,"body":"and I was able to go into my old"},{"speaker":"Annemie Tonken","startTime":889.719,"endTime":893.859,"body":"the house that we lived in. And"},{"speaker":"Annemie Tonken","startTime":889.719,"endTime":893.859,"body":"I remember so clearly getting"},{"speaker":"Annemie Tonken","startTime":894.039,"endTime":897.519,"body":"like a gut punch from the"},{"speaker":"Annemie Tonken","startTime":894.039,"endTime":897.519,"body":"wallpaper in my room, which"},{"speaker":"Annemie Tonken","startTime":897.519,"endTime":900.239,"body":"hadn't been changed, and it was"},{"speaker":"Annemie Tonken","startTime":897.519,"endTime":900.239,"body":"like I had totally forgotten it"},{"speaker":"Annemie Tonken","startTime":900.239,"endTime":903.419,"body":"or whatever. But then it came,"},{"speaker":"Annemie Tonken","startTime":900.239,"endTime":903.419,"body":"you know, immediately back and"},{"speaker":"Annemie Tonken","startTime":903.419,"endTime":906.719,"body":"obviously being in a space and"},{"speaker":"Annemie Tonken","startTime":903.419,"endTime":906.719,"body":"having that whole weird"},{"speaker":"Annemie Tonken","startTime":906.719,"endTime":911.699,"body":"experience of, like, everything"},{"speaker":"Annemie Tonken","startTime":906.719,"endTime":911.699,"body":"seems so small and but the the"},{"speaker":"Annemie Tonken","startTime":911.699,"endTime":914.879,"body":"next best thing certainly is"},{"speaker":"Annemie Tonken","startTime":911.699,"endTime":914.879,"body":"being able to revisit that. So"},{"speaker":"Annemie Tonken","startTime":914.879,"endTime":918.299,"body":"I, you know, I think it's"},{"speaker":"Annemie Tonken","startTime":914.879,"endTime":918.299,"body":"certainly as parents trying to"},{"speaker":"Annemie Tonken","startTime":918.299,"endTime":921.079,"body":"document the sort of fleeting"},{"speaker":"Annemie Tonken","startTime":918.299,"endTime":921.079,"body":"nature of the things that our"},{"speaker":"Annemie Tonken","startTime":921.079,"endTime":925.159,"body":"kids are into and whatever, it's"},{"speaker":"Annemie Tonken","startTime":921.079,"endTime":925.159,"body":"also ultimately important to the"},{"speaker":"Annemie Tonken","startTime":925.159,"endTime":928.759,"body":"kids themselves, once they reach"},{"speaker":"Annemie Tonken","startTime":925.159,"endTime":928.759,"body":"a certain age, those memories"},{"speaker":"Annemie Tonken","startTime":929.359,"endTime":932.899,"body":"are lurking somewhere in their"},{"speaker":"Annemie Tonken","startTime":929.359,"endTime":932.899,"body":"brains as well. And I have an"},{"speaker":"Annemie Tonken","startTime":932.899,"endTime":937.699,"body":"eye on that, certainly in my"},{"speaker":"Annemie Tonken","startTime":932.899,"endTime":937.699,"body":"portraiture. You know, I like"},{"speaker":"Annemie Tonken","startTime":937.699,"endTime":940.419,"body":"shooting in people's homes"},{"speaker":"Annemie Tonken","startTime":937.699,"endTime":940.419,"body":"because of that reason, because"},{"speaker":"Annemie Tonken","startTime":940.419,"endTime":943.659,"body":"I do think that it has this sort"},{"speaker":"Annemie Tonken","startTime":940.419,"endTime":943.659,"body":"of baked in sense of place and"},{"speaker":"Annemie Tonken","startTime":943.899,"endTime":946.659,"body":"intimacy and all that sort of"},{"speaker":"Annemie Tonken","startTime":943.899,"endTime":946.659,"body":"stuff. But I love that you take"},{"speaker":"Annemie Tonken","startTime":946.659,"endTime":951.399,"body":"it a step further and have those"},{"speaker":"Annemie Tonken","startTime":946.659,"endTime":951.399,"body":"portraits that are your grander"},{"speaker":"Annemie Tonken","startTime":951.999,"endTime":956.379,"body":"senses of place as the smaller"},{"speaker":"Annemie Tonken","startTime":951.999,"endTime":956.379,"body":"ones. And for anyone who's"},{"speaker":"Annemie Tonken","startTime":956.379,"endTime":959.259,"body":"listening, who might be like,"},{"speaker":"Annemie Tonken","startTime":956.379,"endTime":959.259,"body":"what exactly are we talking"},{"speaker":"Annemie Tonken","startTime":959.259,"endTime":963.599,"body":"about, obviously we're going to"},{"speaker":"Annemie Tonken","startTime":959.259,"endTime":963.599,"body":"link Ash's website in the show"},{"speaker":"Annemie Tonken","startTime":963.599,"endTime":967.499,"body":"notes. I very much encourage you"},{"speaker":"Annemie Tonken","startTime":963.599,"endTime":967.499,"body":"to go check out her photographs,"},{"speaker":"Annemie Tonken","startTime":967.499,"endTime":970.319,"body":"because you will instantly be"},{"speaker":"Annemie Tonken","startTime":967.499,"endTime":970.319,"body":"like, Oh yes, and then you'll"},{"speaker":"Annemie Tonken","startTime":970.319,"endTime":974.699,"body":"sign up to be on her waiting"},{"speaker":"Annemie Tonken","startTime":970.319,"endTime":974.699,"body":"list for portraits, because they"},{"speaker":"Annemie Tonken","startTime":974.699,"endTime":979.619,"body":"are just that good. So now that"},{"speaker":"Annemie Tonken","startTime":974.699,"endTime":979.619,"body":"you have started to kind of"},{"speaker":"Annemie Tonken","startTime":980.459,"endTime":984.439,"body":"codify this certainly in your in"},{"speaker":"Annemie Tonken","startTime":980.459,"endTime":984.439,"body":"your own business, but for so"},{"speaker":"Annemie Tonken","startTime":984.439,"endTime":987.799,"body":"that you can teach it to other"},{"speaker":"Annemie Tonken","startTime":984.439,"endTime":987.799,"body":"people as well. Talk to me a"},{"speaker":"Annemie Tonken","startTime":987.799,"endTime":993.259,"body":"little bit about what it is that"},{"speaker":"Annemie Tonken","startTime":987.799,"endTime":993.259,"body":"you're looking for like, you"},{"speaker":"Annemie Tonken","startTime":993.259,"endTime":997.159,"body":"know, I don't have a fancy house"},{"speaker":"Annemie Tonken","startTime":993.259,"endTime":997.159,"body":"at all. And if you were to come"},{"speaker":"Annemie Tonken","startTime":997.159,"endTime":1000.779,"body":"to my town, and, you know, I'm"},{"speaker":"Annemie Tonken","startTime":997.159,"endTime":1000.779,"body":"not saying I know that you're"},{"speaker":"Annemie Tonken","startTime":1000.779,"endTime":1004.979,"body":"working primarily in or in and"},{"speaker":"Annemie Tonken","startTime":1000.779,"endTime":1004.979,"body":"around the Bay Area, but would"},{"speaker":"Annemie Tonken","startTime":1004.979,"endTime":1007.559,"body":"you say, Okay, we're going to"},{"speaker":"Annemie Tonken","startTime":1004.979,"endTime":1007.559,"body":"shoot at your house, but let's"},{"speaker":"Annemie Tonken","startTime":1007.559,"endTime":1012.599,"body":"also explore some other options"},{"speaker":"Annemie Tonken","startTime":1007.559,"endTime":1012.599,"body":"around and then, yeah, is there?"},{"speaker":"Annemie Tonken","startTime":1012.719,"endTime":1013.919,"body":"What is the process there?"},{"speaker":"Unknown","startTime":1014.22,"endTime":1017.52,"body":"Yeah, that's a great"},{"speaker":"Unknown","startTime":1014.22,"endTime":1017.52,"body":"question. I am in conversation"},{"speaker":"Unknown","startTime":1017.52,"endTime":1021.74,"body":"with my clients, and because my"},{"speaker":"Unknown","startTime":1017.52,"endTime":1021.74,"body":"clients follow me on social"},{"speaker":"Unknown","startTime":1021.74,"endTime":1024.8,"body":"media, they have a sense of what"},{"speaker":"Unknown","startTime":1021.74,"endTime":1024.8,"body":"I do right, like they sure"},{"speaker":"Unknown","startTime":1024.8,"endTime":1027.98,"body":"they're they're already primed,"},{"speaker":"Unknown","startTime":1024.8,"endTime":1027.98,"body":"like my clients are thinking"},{"speaker":"Unknown","startTime":1027.98,"endTime":1030.74,"body":"about location before I even"},{"speaker":"Unknown","startTime":1027.98,"endTime":1030.74,"body":"initiate the conversation."},{"speaker":"Unknown","startTime":1030.74,"endTime":1033.8,"body":"Usually, for my returning"},{"speaker":"Unknown","startTime":1030.74,"endTime":1033.8,"body":"clients or clients that come to"},{"speaker":"Unknown","startTime":1033.8,"endTime":1037.58,"body":"me, they often have a pretty"},{"speaker":"Unknown","startTime":1033.8,"endTime":1037.58,"body":"good sense of where they want to"},{"speaker":"Unknown","startTime":1037.58,"endTime":1041.08,"body":"have a session, because it's"},{"speaker":"Unknown","startTime":1037.58,"endTime":1041.08,"body":"like integrated in my style,"},{"speaker":"Unknown","startTime":1041.26,"endTime":1045.1,"body":"that location matters, but I"},{"speaker":"Unknown","startTime":1041.26,"endTime":1045.1,"body":"initiate the conversation as"},{"speaker":"Unknown","startTime":1045.1,"endTime":1048.76,"body":"soon, as soon as somebody has"},{"speaker":"Unknown","startTime":1045.1,"endTime":1048.76,"body":"booked a session in the like"},{"speaker":"Unknown","startTime":1048.76,"endTime":1051.88,"body":"after after booking email, one"},{"speaker":"Unknown","startTime":1048.76,"endTime":1051.88,"body":"of the things that I'm talking"},{"speaker":"Unknown","startTime":1051.88,"endTime":1054.94,"body":"about this location, and I"},{"speaker":"Unknown","startTime":1051.88,"endTime":1054.94,"body":"mentioned that I'm I would love"},{"speaker":"Unknown","startTime":1054.94,"endTime":1058.0,"body":"to take photographs at a place"},{"speaker":"Unknown","startTime":1054.94,"endTime":1058.0,"body":"that's meaningful for their"},{"speaker":"Unknown","startTime":1058.0,"endTime":1061.62,"body":"family, so whatever is the"},{"speaker":"Unknown","startTime":1058.0,"endTime":1061.62,"body":"backdrop to their life right now"},{"speaker":"Unknown","startTime":1061.8,"endTime":1064.74,"body":"that would be the most logical"},{"speaker":"Unknown","startTime":1061.8,"endTime":1064.74,"body":"place for us to have our"},{"speaker":"Unknown","startTime":1064.74,"endTime":1068.52,"body":"session, and that I'm open to"},{"speaker":"Unknown","startTime":1064.74,"endTime":1068.52,"body":"any places that are meaningful"},{"speaker":"Unknown","startTime":1068.52,"endTime":1071.22,"body":"to them, because I really will"},{"speaker":"Unknown","startTime":1068.52,"endTime":1071.22,"body":"do a session almost anywhere."},{"speaker":"Unknown","startTime":1071.46,"endTime":1075.36,"body":"But I also link a blog post"},{"speaker":"Unknown","startTime":1071.46,"endTime":1075.36,"body":"where I have like, 20 or five"},{"speaker":"Unknown","startTime":1075.54,"endTime":1079.8,"body":"different locations that I shoot"},{"speaker":"Unknown","startTime":1075.54,"endTime":1079.8,"body":"at often that I mentioned, and"},{"speaker":"Unknown","startTime":1079.92,"endTime":1083.96,"body":"so that's usually where the"},{"speaker":"Unknown","startTime":1079.92,"endTime":1083.96,"body":"conversation starts, and then in"},{"speaker":"Unknown","startTime":1083.96,"endTime":1086.72,"body":"their questionnaire, they'll"},{"speaker":"Unknown","startTime":1083.96,"endTime":1086.72,"body":"select the location that they"},{"speaker":"Unknown","startTime":1086.72,"endTime":1089.78,"body":"want. Often, people have a sense"},{"speaker":"Unknown","startTime":1086.72,"endTime":1089.78,"body":"of where they want to have the"},{"speaker":"Unknown","startTime":1089.78,"endTime":1092.72,"body":"session. Sometimes people will"},{"speaker":"Unknown","startTime":1089.78,"endTime":1092.72,"body":"have just seen images in my"},{"speaker":"Unknown","startTime":1092.72,"endTime":1096.92,"body":"portfolio and they're like, we"},{"speaker":"Unknown","startTime":1092.72,"endTime":1096.92,"body":"want to do our location there. I"},{"speaker":"Unknown","startTime":1096.92,"endTime":1100.42,"body":"live in a pretty diverse area. A"},{"speaker":"Unknown","startTime":1096.92,"endTime":1100.42,"body":"lot of people come from around"},{"speaker":"Unknown","startTime":1100.42,"endTime":1103.42,"body":"the world to, like, live and"},{"speaker":"Unknown","startTime":1100.42,"endTime":1103.42,"body":"work in the Bay Area, but it"},{"speaker":"Unknown","startTime":1103.42,"endTime":1106.12,"body":"might not be there forever home."},{"speaker":"Unknown","startTime":1103.42,"endTime":1106.12,"body":"So like, there's like the"},{"speaker":"Unknown","startTime":1106.12,"endTime":1111.04,"body":"obvious Golden Gate Bridge,"},{"speaker":"Unknown","startTime":1106.12,"endTime":1111.04,"body":"which often people from, like"},{"speaker":"Unknown","startTime":1111.1,"endTime":1114.1,"body":"the periphery the Greater Bay"},{"speaker":"Unknown","startTime":1111.1,"endTime":1114.1,"body":"Area, want that in their images,"},{"speaker":"Unknown","startTime":1114.1,"endTime":1116.98,"body":"or if they're here for a"},{"speaker":"Unknown","startTime":1114.1,"endTime":1116.98,"body":"temporary period, but not people"},{"speaker":"Unknown","startTime":1116.98,"endTime":1119.2,"body":"that live here long term,"},{"speaker":"Unknown","startTime":1116.98,"endTime":1119.2,"body":"usually they'll do like, one"},{"speaker":"Unknown","startTime":1119.2,"endTime":1121.68,"body":"session with the bridge and"},{"speaker":"Unknown","startTime":1119.2,"endTime":1121.68,"body":"then, like others, not so much,"},{"speaker":"Unknown","startTime":1122.1,"endTime":1125.64,"body":"but yeah, my my families tend to"},{"speaker":"Unknown","startTime":1122.1,"endTime":1125.64,"body":"like exploring out in nature,"},{"speaker":"Unknown","startTime":1125.64,"endTime":1128.88,"body":"and so we go to different"},{"speaker":"Unknown","startTime":1125.64,"endTime":1128.88,"body":"locations. Every year. I have"},{"speaker":"Unknown","startTime":1128.88,"endTime":1133.2,"body":"photographed at like, weird"},{"speaker":"Unknown","startTime":1128.88,"endTime":1133.2,"body":"places, like, there's a boating"},{"speaker":"Unknown","startTime":1133.2,"endTime":1137.58,"body":"club where people like to swim"},{"speaker":"Unknown","startTime":1133.2,"endTime":1137.58,"body":"in the without wetsuits, which"},{"speaker":"Unknown","startTime":1137.58,"endTime":1140.6,"body":"is freezing. And there's like a"},{"speaker":"Unknown","startTime":1137.58,"endTime":1140.6,"body":"dolphin club. And one of my"},{"speaker":"Unknown","startTime":1140.6,"endTime":1143.48,"body":"returning clients was like,"},{"speaker":"Unknown","startTime":1140.6,"endTime":1143.48,"body":"let's do a session at the"},{"speaker":"Unknown","startTime":1143.48,"endTime":1146.06,"body":"dolphin club. Like, great. I"},{"speaker":"Unknown","startTime":1143.48,"endTime":1146.06,"body":"love that idea. So, like,"},{"speaker":"Unknown","startTime":1146.06,"endTime":1149.54,"body":"there's all sorts of quirky"},{"speaker":"Unknown","startTime":1146.06,"endTime":1149.54,"body":"places that are where people's"},{"speaker":"Unknown","startTime":1149.54,"endTime":1152.12,"body":"lives exist. That's really the"},{"speaker":"Unknown","startTime":1149.54,"endTime":1152.12,"body":"main thing I'm looking for."},{"speaker":"Unknown","startTime":1152.12,"endTime":1154.46,"body":"Like, this place that's"},{"speaker":"Unknown","startTime":1152.12,"endTime":1154.46,"body":"meaningful. Where do you"},{"speaker":"Unknown","startTime":1154.46,"endTime":1158.36,"body":"actually go? Where does family"},{"speaker":"Unknown","startTime":1154.46,"endTime":1158.36,"body":"life take place? That's where I"},{"speaker":"Unknown","startTime":1158.36,"endTime":1162.82,"body":"want to do our session. But I"},{"speaker":"Unknown","startTime":1158.36,"endTime":1162.82,"body":"don't have, like, we have to do"},{"speaker":"Unknown","startTime":1162.82,"endTime":1165.88,"body":"our session here, it's literally"},{"speaker":"Unknown","startTime":1162.82,"endTime":1165.88,"body":"like, I will go anywhere and do"},{"speaker":"Unknown","startTime":1165.88,"endTime":1169.9,"body":"a session. So meaning is the"},{"speaker":"Unknown","startTime":1165.88,"endTime":1169.9,"body":"most important thing. And then"},{"speaker":"Unknown","startTime":1169.9,"endTime":1173.02,"body":"I'm also looking at like, if"},{"speaker":"Unknown","startTime":1169.9,"endTime":1173.02,"body":"we're going to a location that"},{"speaker":"Unknown","startTime":1173.08,"endTime":1176.56,"body":"doesn't have a specific personal"},{"speaker":"Unknown","startTime":1173.08,"endTime":1176.56,"body":"meaning to my clients, but"},{"speaker":"Unknown","startTime":1176.98,"endTime":1180.04,"body":"outside their family, like goes"},{"speaker":"Unknown","startTime":1176.98,"endTime":1180.04,"body":"to beaches or parks or hiking,"},{"speaker":"Unknown","startTime":1180.28,"endTime":1183.48,"body":"then I'm looking for the story,"},{"speaker":"Unknown","startTime":1180.28,"endTime":1183.48,"body":"the interrelationship between"},{"speaker":"Unknown","startTime":1183.48,"endTime":1187.92,"body":"people and the natural world."},{"speaker":"Unknown","startTime":1183.48,"endTime":1187.92,"body":"I'm like very, you probably see"},{"speaker":"Unknown","startTime":1187.92,"endTime":1191.4,"body":"it in my work. I'm very inspired"},{"speaker":"Unknown","startTime":1187.92,"endTime":1191.4,"body":"by nature, and so I'm looking at"},{"speaker":"Unknown","startTime":1191.4,"endTime":1195.06,"body":"a larger story of belonging, of"},{"speaker":"Unknown","startTime":1191.4,"endTime":1195.06,"body":"like people and the natural"},{"speaker":"Unknown","startTime":1195.06,"endTime":1200.06,"body":"world. It's like a little form"},{"speaker":"Unknown","startTime":1195.06,"endTime":1200.06,"body":"of activism for me, where I"},{"speaker":"Unknown","startTime":1200.06,"endTime":1203.54,"body":"really want people to see"},{"speaker":"Unknown","startTime":1200.06,"endTime":1203.54,"body":"nature, but like to see us as"},{"speaker":"Unknown","startTime":1203.54,"endTime":1207.5,"body":"part of nature. And when I"},{"speaker":"Unknown","startTime":1203.54,"endTime":1207.5,"body":"create, like, a really awe"},{"speaker":"Unknown","startTime":1207.5,"endTime":1212.3,"body":"inspiring image of a waterfall"},{"speaker":"Unknown","startTime":1207.5,"endTime":1212.3,"body":"or a redwood forest and like"},{"speaker":"Unknown","startTime":1212.3,"endTime":1216.62,"body":"we're just like tiny people in"},{"speaker":"Unknown","startTime":1212.3,"endTime":1216.62,"body":"and among it, I'm hoping that it"},{"speaker":"Unknown","startTime":1216.62,"endTime":1219.32,"body":"inspires this sense of like,"},{"speaker":"Unknown","startTime":1216.62,"endTime":1219.32,"body":"interconnection and"},{"speaker":"Unknown","startTime":1219.32,"endTime":1222.82,"body":"responsibility for our beautiful"},{"speaker":"Unknown","startTime":1219.32,"endTime":1222.82,"body":"earth that we get to call home."},{"speaker":"Unknown","startTime":1222.82,"endTime":1225.22,"body":"And so that's a piece of it. And"},{"speaker":"Unknown","startTime":1222.82,"endTime":1225.22,"body":"then I also get a lot of"},{"speaker":"Unknown","startTime":1225.22,"endTime":1228.1,"body":"questions about, like, well, we"},{"speaker":"Unknown","startTime":1225.22,"endTime":1228.1,"body":"don't live in the San Francisco"},{"speaker":"Unknown","startTime":1228.1,"endTime":1231.34,"body":"Bay area. There's not epic"},{"speaker":"Unknown","startTime":1228.1,"endTime":1231.34,"body":"backdrops where I live, and I"},{"speaker":"Unknown","startTime":1231.34,"endTime":1234.22,"body":"get that. And so I think that"},{"speaker":"Unknown","startTime":1231.34,"endTime":1234.22,"body":"there's just a matter of also"},{"speaker":"Unknown","startTime":1234.22,"endTime":1236.92,"body":"just adding beauty into your"},{"speaker":"Unknown","startTime":1234.22,"endTime":1236.92,"body":"images. And I think you can do"},{"speaker":"Unknown","startTime":1236.92,"endTime":1242.4,"body":"that anywhere. And the elements"},{"speaker":"Unknown","startTime":1236.92,"endTime":1242.4,"body":"of like composition and design."},{"speaker":"Unknown","startTime":1242.4,"endTime":1247.86,"body":"You can look at any location and"},{"speaker":"Unknown","startTime":1242.4,"endTime":1247.86,"body":"find interesting leading lines,"},{"speaker":"Unknown","startTime":1247.86,"endTime":1252.06,"body":"or you can find or you can find"},{"speaker":"Unknown","startTime":1247.86,"endTime":1252.06,"body":"scale. You can create scale in"},{"speaker":"Unknown","startTime":1252.06,"endTime":1256.02,"body":"your images. And so that's"},{"speaker":"Unknown","startTime":1252.06,"endTime":1256.02,"body":"another piece I'm looking for"},{"speaker":"Unknown","startTime":1256.02,"endTime":1261.86,"body":"that more artistic value and"},{"speaker":"Unknown","startTime":1256.02,"endTime":1261.86,"body":"beauty into my images, just by"},{"speaker":"Unknown","startTime":1261.86,"endTime":1264.5,"body":"the way, I'm shooting them, and"},{"speaker":"Unknown","startTime":1261.86,"endTime":1264.5,"body":"paying attention to what's in"},{"speaker":"Unknown","startTime":1264.5,"endTime":1267.92,"body":"the backdrop. And like using, I"},{"speaker":"Unknown","startTime":1264.5,"endTime":1267.92,"body":"mean, you can use a sidewalk as,"},{"speaker":"Unknown","startTime":1268.28,"endTime":1271.16,"body":"like interest. I mean, you can"},{"speaker":"Unknown","startTime":1268.28,"endTime":1271.16,"body":"create interesting lines and"},{"speaker":"Unknown","startTime":1271.16,"endTime":1274.04,"body":"textures or framing, if, if"},{"speaker":"Unknown","startTime":1271.16,"endTime":1274.04,"body":"you're just looking for those"},{"speaker":"Unknown","startTime":1274.04,"endTime":1275.9,"body":"sorts of things, and that's what"},{"speaker":"Unknown","startTime":1274.04,"endTime":1275.9,"body":"I try to do,"},{"speaker":"Annemie Tonken","startTime":1276.2,"endTime":1279.86,"body":"yeah, and to"},{"speaker":"Annemie Tonken","startTime":1276.2,"endTime":1279.86,"body":"bring it back sort of to the"},{"speaker":"Annemie Tonken","startTime":1279.86,"endTime":1283.54,"body":"business side of things. What I"},{"speaker":"Annemie Tonken","startTime":1279.86,"endTime":1283.54,"body":"think you're demonstrating here,"},{"speaker":"Annemie Tonken","startTime":1283.54,"endTime":1287.92,"body":"and the testament of the fact"},{"speaker":"Annemie Tonken","startTime":1283.54,"endTime":1287.92,"body":"that you're as booked out as you"},{"speaker":"Annemie Tonken","startTime":1287.92,"endTime":1291.4,"body":"are, and that you've, you know,"},{"speaker":"Annemie Tonken","startTime":1287.92,"endTime":1291.4,"body":"been able to build this very"},{"speaker":"Annemie Tonken","startTime":1291.4,"endTime":1296.14,"body":"successful business on the back"},{"speaker":"Annemie Tonken","startTime":1291.4,"endTime":1296.14,"body":"of this is that, especially in"},{"speaker":"Annemie Tonken","startTime":1296.14,"endTime":1298.72,"body":"this day and age where"},{"speaker":"Annemie Tonken","startTime":1296.14,"endTime":1298.72,"body":"everybody's got a pretty good"},{"speaker":"Annemie Tonken","startTime":1298.72,"endTime":1301.08,"body":"camera in their pocket that"},{"speaker":"Annemie Tonken","startTime":1298.72,"endTime":1301.08,"body":"they're carrying around, and"},{"speaker":"Annemie Tonken","startTime":1301.08,"endTime":1305.34,"body":"everything else, obviously,"},{"speaker":"Annemie Tonken","startTime":1301.08,"endTime":1305.34,"body":"being able to catch really tight"},{"speaker":"Annemie Tonken","startTime":1305.34,"endTime":1309.3,"body":"connections and being able to"},{"speaker":"Annemie Tonken","startTime":1305.34,"endTime":1309.3,"body":"edit photos. Well, you know,"},{"speaker":"Annemie Tonken","startTime":1309.3,"endTime":1311.94,"body":"there's several things that"},{"speaker":"Annemie Tonken","startTime":1309.3,"endTime":1311.94,"body":"photographers have that maybe"},{"speaker":"Annemie Tonken","startTime":1311.94,"endTime":1316.2,"body":"the average everyday person with"},{"speaker":"Annemie Tonken","startTime":1311.94,"endTime":1316.2,"body":"a camera is not able to"},{"speaker":"Annemie Tonken","startTime":1316.2,"endTime":1320.16,"body":"replicate perfectly. But when"},{"speaker":"Annemie Tonken","startTime":1316.2,"endTime":1320.16,"body":"you take that to the next level"},{"speaker":"Annemie Tonken","startTime":1320.16,"endTime":1323.96,"body":"and you say, here's a scene that"},{"speaker":"Annemie Tonken","startTime":1320.16,"endTime":1323.96,"body":"you are perfectly familiar with,"},{"speaker":"Annemie Tonken","startTime":1323.96,"endTime":1327.98,"body":"because it's somewhat iconic in"},{"speaker":"Annemie Tonken","startTime":1323.96,"endTime":1327.98,"body":"our town or city or whatever,"},{"speaker":"Annemie Tonken","startTime":1328.04,"endTime":1331.58,"body":"you know, location. So everybody"},{"speaker":"Annemie Tonken","startTime":1328.04,"endTime":1331.58,"body":"knows this, but I'm showing it"},{"speaker":"Annemie Tonken","startTime":1331.58,"endTime":1334.22,"body":"to you in a way that, like,"},{"speaker":"Annemie Tonken","startTime":1331.58,"endTime":1334.22,"body":"blows your mind. And there's"},{"speaker":"Annemie Tonken","startTime":1334.22,"endTime":1338.36,"body":"this family that's in that, and"},{"speaker":"Annemie Tonken","startTime":1334.22,"endTime":1338.36,"body":"then they get that on their wall"},{"speaker":"Annemie Tonken","startTime":1338.48,"endTime":1344.32,"body":"show showcasing, like, you know,"},{"speaker":"Annemie Tonken","startTime":1338.48,"endTime":1344.32,"body":"a thing that they wouldn't be"},{"speaker":"Annemie Tonken","startTime":1344.32,"endTime":1347.38,"body":"able to replicate if they tried."},{"speaker":"Annemie Tonken","startTime":1344.32,"endTime":1347.38,"body":"That is the sort of thing where,"},{"speaker":"Annemie Tonken","startTime":1347.38,"endTime":1351.46,"body":"if somebody's willing to open up"},{"speaker":"Annemie Tonken","startTime":1347.38,"endTime":1351.46,"body":"their wallet and say, yep,"},{"speaker":"Annemie Tonken","startTime":1351.46,"endTime":1355.12,"body":"that's worth more than just the"},{"speaker":"Annemie Tonken","startTime":1351.46,"endTime":1355.12,"body":"cheapest photographer I can"},{"speaker":"Annemie Tonken","startTime":1355.12,"endTime":1359.26,"body":"find, or even, like, another"},{"speaker":"Annemie Tonken","startTime":1355.12,"endTime":1359.26,"body":"expensive photographer I want"},{"speaker":"Annemie Tonken","startTime":1359.26,"endTime":1363.06,"body":"you, I'm going to be on your"},{"speaker":"Annemie Tonken","startTime":1359.26,"endTime":1363.06,"body":"wait list for several months. So"},{"speaker":"Annemie Tonken","startTime":1363.06,"endTime":1367.02,"body":"I think that that is like an ace"},{"speaker":"Annemie Tonken","startTime":1363.06,"endTime":1367.02,"body":"in your hand when you can offer"},{"speaker":"Annemie Tonken","startTime":1367.02,"endTime":1371.4,"body":"something that other people"},{"speaker":"Annemie Tonken","startTime":1367.02,"endTime":1371.4,"body":"can't figure out. Whether that's"},{"speaker":"Annemie Tonken","startTime":1371.64,"endTime":1375.48,"body":"what you're doing, whether it's"},{"speaker":"Annemie Tonken","startTime":1371.64,"endTime":1375.48,"body":"like very, you know, cool or"},{"speaker":"Annemie Tonken","startTime":1375.48,"endTime":1378.42,"body":"extensive lighting techniques. I"},{"speaker":"Annemie Tonken","startTime":1375.48,"endTime":1378.42,"body":"mean, there's like that this"},{"speaker":"Annemie Tonken","startTime":1378.42,"endTime":1381.38,"body":"kind of differentiation shows"},{"speaker":"Annemie Tonken","startTime":1378.42,"endTime":1381.38,"body":"up, certainly in photographers"},{"speaker":"Annemie Tonken","startTime":1381.38,"endTime":1384.8,"body":"businesses, but I I love what"},{"speaker":"Annemie Tonken","startTime":1381.38,"endTime":1384.8,"body":"you're saying about this isn't"},{"speaker":"Annemie Tonken","startTime":1384.8,"endTime":1387.86,"body":"unique, certainly to San"},{"speaker":"Annemie Tonken","startTime":1384.8,"endTime":1387.86,"body":"Francisco or places with epic"},{"speaker":"Annemie Tonken","startTime":1387.86,"endTime":1391.04,"body":"backgrounds. I I feel like I"},{"speaker":"Annemie Tonken","startTime":1387.86,"endTime":1391.04,"body":"always have a little bit of"},{"speaker":"Annemie Tonken","startTime":1391.04,"endTime":1394.82,"body":"jealousy of my West Coast"},{"speaker":"Annemie Tonken","startTime":1391.04,"endTime":1394.82,"body":"friends, just because I feel"},{"speaker":"Annemie Tonken","startTime":1394.82,"endTime":1398.6,"body":"like the quality of light is so"},{"speaker":"Annemie Tonken","startTime":1394.82,"endTime":1398.6,"body":"spectacular on the West Coast."},{"speaker":"Annemie Tonken","startTime":1398.6,"endTime":1401.74,"body":"East Coast, I'm central North"},{"speaker":"Annemie Tonken","startTime":1398.6,"endTime":1401.74,"body":"Carolina. It's different, but it"},{"speaker":"Annemie Tonken","startTime":1401.74,"endTime":1405.04,"body":"is I drive around, and it's like"},{"speaker":"Annemie Tonken","startTime":1401.74,"endTime":1405.04,"body":"there are certain sort of iconic"},{"speaker":"Annemie Tonken","startTime":1405.64,"endTime":1409.24,"body":"scenes around here that I always"},{"speaker":"Annemie Tonken","startTime":1405.64,"endTime":1409.24,"body":"think, like, if I moved away"},{"speaker":"Annemie Tonken","startTime":1409.24,"endTime":1413.26,"body":"from here, I would miss this."},{"speaker":"Annemie Tonken","startTime":1409.24,"endTime":1413.26,"body":"Yeah, we have these, you know,"},{"speaker":"Annemie Tonken","startTime":1413.26,"endTime":1417.34,"body":"big stands of tall pines."},{"speaker":"Annemie Tonken","startTime":1413.26,"endTime":1417.34,"body":"Oftentimes, they are the"},{"speaker":"Annemie Tonken","startTime":1417.34,"endTime":1420.84,"body":"backdrop behind, like, either a"},{"speaker":"Annemie Tonken","startTime":1417.34,"endTime":1420.84,"body":"cornfield or like a tobacco"},{"speaker":"Annemie Tonken","startTime":1420.84,"endTime":1423.48,"body":"field. There's lots of tobacco"},{"speaker":"Annemie Tonken","startTime":1420.84,"endTime":1423.48,"body":"fields around here which are"},{"speaker":"Annemie Tonken","startTime":1423.48,"endTime":1428.16,"body":"beautiful, yeah. And again, they"},{"speaker":"Annemie Tonken","startTime":1423.48,"endTime":1428.16,"body":"are so true to this place. My"},{"speaker":"Annemie Tonken","startTime":1428.16,"endTime":1430.86,"body":"only, the only thing that I"},{"speaker":"Annemie Tonken","startTime":1428.16,"endTime":1430.86,"body":"would want to add is the sound"},{"speaker":"Annemie Tonken","startTime":1430.86,"endTime":1434.82,"body":"of, like cicadas at night,"},{"speaker":"Annemie Tonken","startTime":1430.86,"endTime":1434.82,"body":"because it's so loud here, yeah?"},{"speaker":"Annemie Tonken","startTime":1434.82,"endTime":1438.78,"body":"But anyway, I don't mean that's"},{"speaker":"Annemie Tonken","startTime":1434.82,"endTime":1438.78,"body":"a sidebar, but I do that"},{"speaker":"Annemie Tonken","startTime":1438.78,"endTime":1441.86,"body":"thinking about that sort of"},{"speaker":"Annemie Tonken","startTime":1438.78,"endTime":1441.86,"body":"thing and leaning into your"},{"speaker":"Annemie Tonken","startTime":1442.16,"endTime":1447.68,"body":"unique ability as an artist to"},{"speaker":"Annemie Tonken","startTime":1442.16,"endTime":1447.68,"body":"capture that for your clients,"},{"speaker":"Annemie Tonken","startTime":1448.28,"endTime":1452.96,"body":"and then highlighting that can"},{"speaker":"Annemie Tonken","startTime":1448.28,"endTime":1452.96,"body":"be a really pro move in the"},{"speaker":"Annemie Tonken","startTime":1452.96,"endTime":1454.16,"body":"marketing department."},{"speaker":"Unknown","startTime":1454.58,"endTime":1457.22,"body":"Yeah, and I'm not"},{"speaker":"Unknown","startTime":1454.58,"endTime":1457.22,"body":"trying to teach people to"},{"speaker":"Unknown","startTime":1457.22,"endTime":1460.34,"body":"replicate exactly what I'm doing"},{"speaker":"Unknown","startTime":1457.22,"endTime":1460.34,"body":"when I am teaching this class or"},{"speaker":"Unknown","startTime":1460.34,"endTime":1463.84,"body":"mentoring. And teaching them a"},{"speaker":"Unknown","startTime":1460.34,"endTime":1463.84,"body":"way of seeing the world, sure,"},{"speaker":"Unknown","startTime":1463.84,"endTime":1467.5,"body":"that is more multi dimensional,"},{"speaker":"Unknown","startTime":1463.84,"endTime":1467.5,"body":"right? I think, like, a lot of"},{"speaker":"Unknown","startTime":1467.5,"endTime":1470.32,"body":"the education around portrait"},{"speaker":"Unknown","startTime":1467.5,"endTime":1470.32,"body":"photography is really about,"},{"speaker":"Unknown","startTime":1470.32,"endTime":1473.08,"body":"like, how do you take portraits"},{"speaker":"Unknown","startTime":1470.32,"endTime":1473.08,"body":"and what are the prompts? And"},{"speaker":"Unknown","startTime":1473.08,"endTime":1476.68,"body":"I'm just trying to add layers of"},{"speaker":"Unknown","startTime":1473.08,"endTime":1476.68,"body":"storytelling is really what it's"},{"speaker":"Unknown","startTime":1476.68,"endTime":1479.68,"body":"about. And I've seen a lot of my"},{"speaker":"Unknown","startTime":1476.68,"endTime":1479.68,"body":"students like, take that"},{"speaker":"Unknown","startTime":1479.68,"endTime":1482.34,"body":"information and do beautiful"},{"speaker":"Unknown","startTime":1479.68,"endTime":1482.34,"body":"things that I couldn't create,"},{"speaker":"Unknown","startTime":1482.34,"endTime":1485.4,"body":"right? It's like, but they've,"},{"speaker":"Unknown","startTime":1482.34,"endTime":1485.4,"body":"they've given more intention to"},{"speaker":"Unknown","startTime":1485.4,"endTime":1490.8,"body":"the, yeah, the fuller storyline"},{"speaker":"Unknown","startTime":1485.4,"endTime":1490.8,"body":"and that it's about for me, and"},{"speaker":"Unknown","startTime":1490.8,"endTime":1492.36,"body":"our inspiration"},{"speaker":"Annemie Tonken","startTime":1493.08,"endTime":1495.42,"body":"shows through"},{"speaker":"Annemie Tonken","startTime":1493.08,"endTime":1495.42,"body":"too. I mean, I think that when"},{"speaker":"Annemie Tonken","startTime":1495.42,"endTime":1500.6,"body":"we are excited about the photos"},{"speaker":"Annemie Tonken","startTime":1495.42,"endTime":1500.6,"body":"that we're making, it are it"},{"speaker":"Annemie Tonken","startTime":1500.6,"endTime":1504.56,"body":"just like bleeds into our"},{"speaker":"Annemie Tonken","startTime":1500.6,"endTime":1504.56,"body":"clients and then also potential"},{"speaker":"Annemie Tonken","startTime":1504.56,"endTime":1506.96,"body":"clients. There's definitely a"},{"speaker":"Annemie Tonken","startTime":1504.56,"endTime":1506.96,"body":"difference out there between"},{"speaker":"Annemie Tonken","startTime":1506.96,"endTime":1509.36,"body":"kind of cranking out the work"},{"speaker":"Annemie Tonken","startTime":1506.96,"endTime":1509.36,"body":"and doing something that"},{"speaker":"Annemie Tonken","startTime":1509.36,"endTime":1513.2,"body":"inspires you. So even even if"},{"speaker":"Annemie Tonken","startTime":1509.36,"endTime":1513.2,"body":"you're like, I'm my marketing is"},{"speaker":"Annemie Tonken","startTime":1513.2,"endTime":1516.2,"body":"good. I've got all the clients I"},{"speaker":"Annemie Tonken","startTime":1513.2,"endTime":1516.2,"body":"need, but I'm kind of stagnating"},{"speaker":"Annemie Tonken","startTime":1516.2,"endTime":1521.26,"body":"in what I'm doing every day,"},{"speaker":"Annemie Tonken","startTime":1516.2,"endTime":1521.26,"body":"finding something this or"},{"speaker":"Annemie Tonken","startTime":1521.26,"endTime":1524.92,"body":"something like it, that you can"},{"speaker":"Annemie Tonken","startTime":1521.26,"endTime":1524.92,"body":"kind of nerd out on and get"},{"speaker":"Annemie Tonken","startTime":1524.92,"endTime":1529.24,"body":"really re inspired in your"},{"speaker":"Annemie Tonken","startTime":1524.92,"endTime":1529.24,"body":"photography. I mean, it's"},{"speaker":"Annemie Tonken","startTime":1529.24,"endTime":1533.2,"body":"inspiring just to talk about it,"},{"speaker":"Annemie Tonken","startTime":1529.24,"endTime":1533.2,"body":"much less to go out and do it."},{"speaker":"Annemie Tonken","startTime":1533.56,"endTime":1534.1,"body":"Yeah, it's true."},{"speaker":"Ash Kaplan","startTime":1534.1,"endTime":1536.8,"body":"I really love the"},{"speaker":"Ash Kaplan","startTime":1534.1,"endTime":1536.8,"body":"work I create. And I also think"},{"speaker":"Ash Kaplan","startTime":1536.8,"endTime":1540.9,"body":"a piece of attracting a high end"},{"speaker":"Ash Kaplan","startTime":1536.8,"endTime":1540.9,"body":"client is that they really think"},{"speaker":"Ash Kaplan","startTime":1540.9,"endTime":1544.02,"body":"of me as an artist, yeah, and"},{"speaker":"Ash Kaplan","startTime":1540.9,"endTime":1544.02,"body":"that's how they describe me. So"},{"speaker":"Ash Kaplan","startTime":1544.02,"endTime":1548.34,"body":"they are supporting a living,"},{"speaker":"Ash Kaplan","startTime":1544.02,"endTime":1548.34,"body":"breathing artist. And they, my"},{"speaker":"Ash Kaplan","startTime":1548.34,"endTime":1551.1,"body":"clients, tend to invest in"},{"speaker":"Ash Kaplan","startTime":1548.34,"endTime":1551.1,"body":"artwork, right? And so, like,"},{"speaker":"Ash Kaplan","startTime":1551.1,"endTime":1553.5,"body":"when I go into their homes, I'm"},{"speaker":"Ash Kaplan","startTime":1551.1,"endTime":1553.5,"body":"like, Oh, they like, they"},{"speaker":"Ash Kaplan","startTime":1553.5,"endTime":1556.86,"body":"support artists, and this is a"},{"speaker":"Ash Kaplan","startTime":1553.5,"endTime":1556.86,"body":"big part of what they're"},{"speaker":"Ash Kaplan","startTime":1556.86,"endTime":1561.08,"body":"visually drawn to. And so it's"},{"speaker":"Ash Kaplan","startTime":1556.86,"endTime":1561.08,"body":"sort of it like feeds into that"},{"speaker":"Ash Kaplan","startTime":1561.08,"endTime":1563.3,"body":"where they like, really do think"},{"speaker":"Ash Kaplan","startTime":1561.08,"endTime":1563.3,"body":"that they're not, I don't want"},{"speaker":"Ash Kaplan","startTime":1563.3,"endTime":1565.52,"body":"to say just hiring a"},{"speaker":"Ash Kaplan","startTime":1563.3,"endTime":1565.52,"body":"photographer, but like they're"},{"speaker":"Ash Kaplan","startTime":1565.52,"endTime":1568.04,"body":"create. They're hiring somebody"},{"speaker":"Ash Kaplan","startTime":1565.52,"endTime":1568.04,"body":"to create custom artwork for"},{"speaker":"Ash Kaplan","startTime":1568.04,"endTime":1571.4,"body":"their family. And I'm pretty"},{"speaker":"Ash Kaplan","startTime":1568.04,"endTime":1571.4,"body":"certain that many of my clients"},{"speaker":"Ash Kaplan","startTime":1571.4,"endTime":1575.24,"body":"think of me in that way. And so"},{"speaker":"Ash Kaplan","startTime":1571.4,"endTime":1575.24,"body":"I think it is really a way to"},{"speaker":"Ash Kaplan","startTime":1575.24,"endTime":1577.94,"body":"like, differentiate what you're"},{"speaker":"Ash Kaplan","startTime":1575.24,"endTime":1577.94,"body":"offering to your clients, that"},{"speaker":"Ash Kaplan","startTime":1577.94,"endTime":1580.72,"body":"you are creating something"},{"speaker":"Ash Kaplan","startTime":1577.94,"endTime":1580.72,"body":"singular for them, they like,"},{"speaker":"Ash Kaplan","startTime":1580.78,"endTime":1583.9,"body":"they want you for what your"},{"speaker":"Ash Kaplan","startTime":1580.78,"endTime":1583.9,"body":"special magic is. And I think"},{"speaker":"Ash Kaplan","startTime":1583.9,"endTime":1587.8,"body":"all of us have that actually. I"},{"speaker":"Ash Kaplan","startTime":1583.9,"endTime":1587.8,"body":"think that the way that we see"},{"speaker":"Ash Kaplan","startTime":1587.8,"endTime":1590.56,"body":"the world like, that's our"},{"speaker":"Ash Kaplan","startTime":1587.8,"endTime":1590.56,"body":"unique gift, right? Our"},{"speaker":"Ash Kaplan","startTime":1590.56,"endTime":1594.94,"body":"experiences, our art, our"},{"speaker":"Ash Kaplan","startTime":1590.56,"endTime":1594.94,"body":"creativity, it's, it's ours. And"},{"speaker":"Ash Kaplan","startTime":1594.94,"endTime":1598.6,"body":"so when we find the clients that"},{"speaker":"Ash Kaplan","startTime":1594.94,"endTime":1598.6,"body":"want what we have to offer,"},{"speaker":"Ash Kaplan","startTime":1598.72,"endTime":1601.8,"body":"they're like, they're going to"},{"speaker":"Ash Kaplan","startTime":1598.72,"endTime":1601.8,"body":"hire us for the unique thing"},{"speaker":"Ash Kaplan","startTime":1601.8,"endTime":1605.46,"body":"that we do that somebody else"},{"speaker":"Ash Kaplan","startTime":1601.8,"endTime":1605.46,"body":"can't replicate that easily in"},{"speaker":"Ash Kaplan","startTime":1605.46,"endTime":1606.6,"body":"the same way that we do it."},{"speaker":"Annemie Tonken","startTime":1606.78,"endTime":1609.9,"body":"So cool. I"},{"speaker":"Annemie Tonken","startTime":1606.78,"endTime":1609.9,"body":"imagine that there are a lot of"},{"speaker":"Annemie Tonken","startTime":1609.9,"endTime":1613.2,"body":"people out there listening who a"},{"speaker":"Annemie Tonken","startTime":1609.9,"endTime":1613.2,"body":"want to go see your work, and B"},{"speaker":"Annemie Tonken","startTime":1613.2,"endTime":1616.26,"body":"are going to, especially once"},{"speaker":"Annemie Tonken","startTime":1613.2,"endTime":1616.26,"body":"they see your work, want to"},{"speaker":"Annemie Tonken","startTime":1616.26,"endTime":1620.42,"body":"learn more about how you do,"},{"speaker":"Annemie Tonken","startTime":1616.26,"endTime":1620.42,"body":"what you do, how you help other"},{"speaker":"Annemie Tonken","startTime":1620.42,"endTime":1624.14,"body":"people learn how to do something"},{"speaker":"Annemie Tonken","startTime":1620.42,"endTime":1624.14,"body":"similar in their own businesses."},{"speaker":"Annemie Tonken","startTime":1624.38,"endTime":1625.94,"body":"Tell everybody where they can"},{"speaker":"Annemie Tonken","startTime":1624.38,"endTime":1625.94,"body":"find you."},{"speaker":"Ash Kaplan","startTime":1626.54,"endTime":1630.5,"body":"Awesome. Well, I am"},{"speaker":"Ash Kaplan","startTime":1626.54,"endTime":1630.5,"body":"on Instagram a lot my handles at"},{"speaker":"Ash Kaplan","startTime":1630.5,"endTime":1634.46,"body":"Ashley underscore Kaplan"},{"speaker":"Ash Kaplan","startTime":1630.5,"endTime":1634.46,"body":"underscore photography, so"},{"speaker":"Ash Kaplan","startTime":1634.46,"endTime":1638.24,"body":"definitely like say hi to me"},{"speaker":"Ash Kaplan","startTime":1634.46,"endTime":1638.24,"body":"there. I love, love hanging out"},{"speaker":"Ash Kaplan","startTime":1638.24,"endTime":1641.32,"body":"with a photography community on"},{"speaker":"Ash Kaplan","startTime":1638.24,"endTime":1641.32,"body":"Instagram, and then Ashley"},{"speaker":"Ash Kaplan","startTime":1641.32,"endTime":1645.64,"body":"Kaplan photography.com backslash"},{"speaker":"Ash Kaplan","startTime":1641.32,"endTime":1645.64,"body":"education, that will bring you"},{"speaker":"Ash Kaplan","startTime":1645.64,"endTime":1648.76,"body":"my education page where I have"},{"speaker":"Ash Kaplan","startTime":1645.64,"endTime":1648.76,"body":"information about one on one"},{"speaker":"Ash Kaplan","startTime":1648.76,"endTime":1651.64,"body":"mentorship. I have a course that"},{"speaker":"Ash Kaplan","startTime":1648.76,"endTime":1651.64,"body":"I teach a sense of place. We"},{"speaker":"Ash Kaplan","startTime":1651.64,"endTime":1654.94,"body":"talked about that today. And I"},{"speaker":"Ash Kaplan","startTime":1651.64,"endTime":1654.94,"body":"also co host a small intimate"},{"speaker":"Ash Kaplan","startTime":1655.48,"endTime":1659.62,"body":"workshop called Finding heart"},{"speaker":"Ash Kaplan","startTime":1655.48,"endTime":1659.62,"body":"with Iris who and so there's"},{"speaker":"Ash Kaplan","startTime":1659.62,"endTime":1662.28,"body":"information on that there as"},{"speaker":"Ash Kaplan","startTime":1659.62,"endTime":1662.28,"body":"well. There's some like freebies"},{"speaker":"Ash Kaplan","startTime":1662.28,"endTime":1665.52,"body":"that you can download. So I"},{"speaker":"Ash Kaplan","startTime":1662.28,"endTime":1665.52,"body":"recommend that you go to Ashley"},{"speaker":"Ash Kaplan","startTime":1665.52,"endTime":1668.22,"body":"Kaplan photography, backslash"},{"speaker":"Ash Kaplan","startTime":1665.52,"endTime":1668.22,"body":"education, and that can come to"},{"speaker":"Ash Kaplan","startTime":1668.82,"endTime":1672.66,"body":"directions depending on what"},{"speaker":"Ash Kaplan","startTime":1668.82,"endTime":1672.66,"body":"you're interested in. Amazing."},{"speaker":"Annemie Tonken","startTime":1672.66,"endTime":1675.24,"body":"So good. Well,"},{"speaker":"Annemie Tonken","startTime":1672.66,"endTime":1675.24,"body":"it has been a pleasure"},{"speaker":"Annemie Tonken","startTime":1675.24,"endTime":1678.24,"body":"reconnecting with you, and"},{"speaker":"Annemie Tonken","startTime":1675.24,"endTime":1678.24,"body":"honestly, I It's like I've seen"},{"speaker":"Annemie Tonken","startTime":1678.24,"endTime":1680.48,"body":"your work, I've admired your"},{"speaker":"Annemie Tonken","startTime":1678.24,"endTime":1680.48,"body":"work, but hearing a little bit"},{"speaker":"Annemie Tonken","startTime":1680.48,"endTime":1685.04,"body":"more machinations on how it all"},{"speaker":"Annemie Tonken","startTime":1680.48,"endTime":1685.04,"body":"kind of came to be and how you"},{"speaker":"Annemie Tonken","startTime":1685.04,"endTime":1687.68,"body":"think about it these days. It"},{"speaker":"Annemie Tonken","startTime":1685.04,"endTime":1687.68,"body":"really is inspiring. So thank"},{"speaker":"Annemie Tonken","startTime":1687.68,"endTime":1689.24,"body":"you. Oh, you're welcome. Thank"},{"speaker":"Unknown","startTime":1689.24,"endTime":1690.44,"body":"you so much for having"},{"speaker":"Unknown","startTime":1689.24,"endTime":1690.44,"body":"me here."},{"speaker":"Annemie Tonken","startTime":1690.44,"endTime":1693.02,"body":"I've loved"},{"speaker":"Annemie Tonken","startTime":1690.44,"endTime":1693.02,"body":"chatting with you today. Well,"},{"speaker":"Annemie Tonken","startTime":1693.02,"endTime":1695.42,"body":"that's it for this week's"},{"speaker":"Annemie Tonken","startTime":1693.02,"endTime":1695.42,"body":"episode of This can't be that"},{"speaker":"Annemie Tonken","startTime":1695.42,"endTime":1699.44,"body":"hard. I'll be back Same time,"},{"speaker":"Annemie Tonken","startTime":1695.42,"endTime":1699.44,"body":"same place next week. In the"},{"speaker":"Annemie Tonken","startTime":1699.44,"endTime":1702.4,"body":"meantime, you can find more"},{"speaker":"Annemie Tonken","startTime":1699.44,"endTime":1702.4,"body":"information about this episode,"},{"speaker":"Annemie Tonken","startTime":1702.46,"endTime":1706.12,"body":"along with all the relevant"},{"speaker":"Annemie Tonken","startTime":1702.46,"endTime":1706.12,"body":"links, notes and downloads. This"},{"speaker":"Annemie Tonken","startTime":1706.12,"endTime":1710.8,"body":"can't be that hard.com/learn. If"},{"speaker":"Annemie Tonken","startTime":1706.12,"endTime":1710.8,"body":"you like the podcast, be sure to"},{"speaker":"Annemie Tonken","startTime":1710.8,"endTime":1714.34,"body":"hit the subscribe button. Even"},{"speaker":"Annemie Tonken","startTime":1710.8,"endTime":1714.34,"body":"better, share the love by"},{"speaker":"Annemie Tonken","startTime":1714.34,"endTime":1717.94,"body":"leaving a review in iTunes. And"},{"speaker":"Annemie Tonken","startTime":1714.34,"endTime":1717.94,"body":"as always, thanks so much for"},{"speaker":"Annemie Tonken","startTime":1717.94,"endTime":1720.7,"body":"joining me. I hope you have a"},{"speaker":"Annemie Tonken","startTime":1717.94,"endTime":1720.7,"body":"fantastic week. You"}]}