{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":3.24,"endTime":5.04,"body":"Judah. So my"},{"speaker":"Annemie Tonken","startTime":3.24,"endTime":5.04,"body":"younger son, Judah, is learning"},{"speaker":"Annemie Tonken","startTime":5.04,"endTime":9.3,"body":"to drive. We've spent lots of"},{"speaker":"Annemie Tonken","startTime":5.04,"endTime":9.3,"body":"time in the car, quality time"},{"speaker":"Annemie Tonken","startTime":9.3,"endTime":12.84,"body":"where he's not looking at his"},{"speaker":"Annemie Tonken","startTime":9.3,"endTime":12.84,"body":"phone, and we have the chance to"},{"speaker":"Annemie Tonken","startTime":12.84,"endTime":16.08,"body":"talk. But of course, most of our"},{"speaker":"Annemie Tonken","startTime":12.84,"endTime":16.08,"body":"conversations during that"},{"speaker":"Annemie Tonken","startTime":16.08,"endTime":19.32,"body":"period, especially since he's"},{"speaker":"Annemie Tonken","startTime":16.08,"endTime":19.32,"body":"new behind the wheel, are"},{"speaker":"Annemie Tonken","startTime":19.32,"endTime":24.2,"body":"centered around driving. And the"},{"speaker":"Annemie Tonken","startTime":19.32,"endTime":24.2,"body":"other day, I was teaching him"},{"speaker":"Annemie Tonken","startTime":24.2,"endTime":29.06,"body":"something as we were on a bigger"},{"speaker":"Annemie Tonken","startTime":24.2,"endTime":29.06,"body":"road that I remember very"},{"speaker":"Annemie Tonken","startTime":29.06,"endTime":32.84,"body":"clearly my dad teaching me when"},{"speaker":"Annemie Tonken","startTime":29.06,"endTime":32.84,"body":"I was learning to drive, which"},{"speaker":"Annemie Tonken","startTime":32.84,"endTime":37.82,"body":"had to do with navigating a"},{"speaker":"Annemie Tonken","startTime":32.84,"endTime":37.82,"body":"highway, and instead of watching"},{"speaker":"Annemie Tonken","startTime":37.82,"endTime":40.54,"body":"the road directly in front of"},{"speaker":"Annemie Tonken","startTime":37.82,"endTime":40.54,"body":"you, trying to keep your eyes on"},{"speaker":"Annemie Tonken","startTime":40.54,"endTime":44.26,"body":"the horizon. And as I was"},{"speaker":"Annemie Tonken","startTime":40.54,"endTime":44.26,"body":"explaining to him, I was like,"},{"speaker":"Annemie Tonken","startTime":44.26,"endTime":46.24,"body":"you know, if you're watching the"},{"speaker":"Annemie Tonken","startTime":44.26,"endTime":46.24,"body":"road right in front of you,"},{"speaker":"Annemie Tonken","startTime":46.24,"endTime":48.64,"body":"there's going to be little turns"},{"speaker":"Annemie Tonken","startTime":46.24,"endTime":48.64,"body":"and stuff, and you're going to"},{"speaker":"Annemie Tonken","startTime":48.64,"endTime":50.74,"body":"be constantly adjusting, and"},{"speaker":"Annemie Tonken","startTime":48.64,"endTime":50.74,"body":"it's going to be an"},{"speaker":"Annemie Tonken","startTime":50.74,"endTime":55.3,"body":"uncomfortable ride for everyone."},{"speaker":"Annemie Tonken","startTime":50.74,"endTime":55.3,"body":"But if you keep your eye on the"},{"speaker":"Annemie Tonken","startTime":55.48,"endTime":59.5,"body":"distance right, sort of at the"},{"speaker":"Annemie Tonken","startTime":55.48,"endTime":59.5,"body":"horizon line, then you can"},{"speaker":"Annemie Tonken","startTime":59.5,"endTime":62.64,"body":"anticipate what's coming. You're"},{"speaker":"Annemie Tonken","startTime":59.5,"endTime":62.64,"body":"going to make corrections in a"},{"speaker":"Annemie Tonken","startTime":62.7,"endTime":69.36,"body":"smoother way. It's just a better"},{"speaker":"Annemie Tonken","startTime":62.7,"endTime":69.36,"body":"way to drive. And as I was"},{"speaker":"Annemie Tonken","startTime":69.36,"endTime":71.64,"body":"saying that, I was like, oh,"},{"speaker":"Annemie Tonken","startTime":69.36,"endTime":71.64,"body":"man, this applies to so many"},{"speaker":"Annemie Tonken","startTime":71.64,"endTime":76.5,"body":"things in life and in business."},{"speaker":"Annemie Tonken","startTime":71.64,"endTime":76.5,"body":"And it got me thinking about the"},{"speaker":"Annemie Tonken","startTime":76.5,"endTime":80.3,"body":"three systems that we all have"},{"speaker":"Annemie Tonken","startTime":76.5,"endTime":80.3,"body":"in our businesses that if you've"},{"speaker":"Annemie Tonken","startTime":80.3,"endTime":82.4,"body":"been listening to the podcast,"},{"speaker":"Annemie Tonken","startTime":80.3,"endTime":82.4,"body":"you've heard me talk about"},{"speaker":"Annemie Tonken","startTime":82.4,"endTime":85.46,"body":"before. You've got your"},{"speaker":"Annemie Tonken","startTime":82.4,"endTime":85.46,"body":"marketing system that helps"},{"speaker":"Annemie Tonken","startTime":85.46,"endTime":88.94,"body":"bring new clients into your"},{"speaker":"Annemie Tonken","startTime":85.46,"endTime":88.94,"body":"business. You've got your sales"},{"speaker":"Annemie Tonken","startTime":89.0,"endTime":93.56,"body":"system where you convert those"},{"speaker":"Annemie Tonken","startTime":89.0,"endTime":93.56,"body":"new people who are interested"},{"speaker":"Annemie Tonken","startTime":93.56,"endTime":97.16,"body":"into paying customers. And then"},{"speaker":"Annemie Tonken","startTime":93.56,"endTime":97.16,"body":"you have your fulfillment system"},{"speaker":"Annemie Tonken","startTime":97.22,"endTime":100.84,"body":"where the people who have hired"},{"speaker":"Annemie Tonken","startTime":97.22,"endTime":100.84,"body":"you then get what it is that"},{"speaker":"Annemie Tonken","startTime":100.84,"endTime":104.98,"body":"they hired you for, and you"},{"speaker":"Annemie Tonken","startTime":100.84,"endTime":104.98,"body":"really do have to have all three"},{"speaker":"Annemie Tonken","startTime":104.98,"endTime":108.58,"body":"of those systems for a"},{"speaker":"Annemie Tonken","startTime":104.98,"endTime":108.58,"body":"functioning business. However,"},{"speaker":"Annemie Tonken","startTime":109.06,"endTime":111.52,"body":"again, as you may know, if"},{"speaker":"Annemie Tonken","startTime":109.06,"endTime":111.52,"body":"you've been listening to me for"},{"speaker":"Annemie Tonken","startTime":111.52,"endTime":116.32,"body":"a while, I am a staunch believer"},{"speaker":"Annemie Tonken","startTime":111.52,"endTime":116.32,"body":"that you need to create those"},{"speaker":"Annemie Tonken","startTime":116.32,"endTime":120.84,"body":"systems and dial in those"},{"speaker":"Annemie Tonken","startTime":116.32,"endTime":120.84,"body":"systems in reverse. So everybody"},{"speaker":"Annemie Tonken","startTime":120.84,"endTime":123.6,"body":"wants to start with marketing."},{"speaker":"Annemie Tonken","startTime":120.84,"endTime":123.6,"body":"Everybody wants to, like, get as"},{"speaker":"Annemie Tonken","startTime":123.6,"endTime":126.24,"body":"many clients in the door first."},{"speaker":"Annemie Tonken","startTime":123.6,"endTime":126.24,"body":"But if you do that, and then you"},{"speaker":"Annemie Tonken","startTime":126.24,"endTime":129.48,"body":"don't have a way to sell to"},{"speaker":"Annemie Tonken","startTime":126.24,"endTime":129.48,"body":"them, there's no point in all"},{"speaker":"Annemie Tonken","startTime":129.48,"endTime":132.42,"body":"that work. And if you are able"},{"speaker":"Annemie Tonken","startTime":129.48,"endTime":132.42,"body":"to sell to them, but then you're"},{"speaker":"Annemie Tonken","startTime":132.42,"endTime":135.18,"body":"not giving them a great"},{"speaker":"Annemie Tonken","startTime":132.42,"endTime":135.18,"body":"experience, you're wasting your"},{"speaker":"Annemie Tonken","startTime":135.18,"endTime":137.58,"body":"time, because it's going to"},{"speaker":"Annemie Tonken","startTime":135.18,"endTime":137.58,"body":"damage your reputation. It's"},{"speaker":"Annemie Tonken","startTime":137.58,"endTime":141.38,"body":"going to ultimately be like a"},{"speaker":"Annemie Tonken","startTime":137.58,"endTime":141.38,"body":"giant revolving door. You're"},{"speaker":"Annemie Tonken","startTime":141.38,"endTime":145.28,"body":"going to be dealing with client"},{"speaker":"Annemie Tonken","startTime":141.38,"endTime":145.28,"body":"issues anyway. The short version"},{"speaker":"Annemie Tonken","startTime":145.28,"endTime":148.52,"body":"is start first with making sure"},{"speaker":"Annemie Tonken","startTime":145.28,"endTime":148.52,"body":"that you're delivering a"},{"speaker":"Annemie Tonken","startTime":148.52,"endTime":153.56,"body":"fantastic end to end experience."},{"speaker":"Annemie Tonken","startTime":148.52,"endTime":153.56,"body":"Then worry about selling to the"},{"speaker":"Annemie Tonken","startTime":153.56,"endTime":156.32,"body":"people to get them into that"},{"speaker":"Annemie Tonken","startTime":153.56,"endTime":156.32,"body":"experience. And then once you've"},{"speaker":"Annemie Tonken","startTime":156.32,"endTime":160.24,"body":"got the sales and fulfillment"},{"speaker":"Annemie Tonken","startTime":156.32,"endTime":160.24,"body":"set up, then you can worry about"},{"speaker":"Annemie Tonken","startTime":160.24,"endTime":164.8,"body":"opening the doors wider and"},{"speaker":"Annemie Tonken","startTime":160.24,"endTime":164.8,"body":"finding more clients. Today, I"},{"speaker":"Annemie Tonken","startTime":164.8,"endTime":169.12,"body":"want to talk about not driving"},{"speaker":"Annemie Tonken","startTime":164.8,"endTime":169.12,"body":"lessons and not the three"},{"speaker":"Annemie Tonken","startTime":169.12,"endTime":173.92,"body":"systems, but rather an example"},{"speaker":"Annemie Tonken","startTime":169.12,"endTime":173.92,"body":"that has shown up in my own life"},{"speaker":"Annemie Tonken","startTime":173.92,"endTime":178.84,"body":"here in the last week, of a"},{"speaker":"Annemie Tonken","startTime":173.92,"endTime":178.84,"body":"business that did not execute on"},{"speaker":"Annemie Tonken","startTime":178.84,"endTime":181.98,"body":"that well. And this is not a"},{"speaker":"Annemie Tonken","startTime":178.84,"endTime":181.98,"body":"photography business, so I'm not"},{"speaker":"Annemie Tonken","startTime":181.98,"endTime":186.48,"body":"throwing anybody under the bus."},{"speaker":"Annemie Tonken","startTime":181.98,"endTime":186.48,"body":"It's a pretty perfect example of"},{"speaker":"Annemie Tonken","startTime":186.96,"endTime":192.42,"body":"a situation that we want to take"},{"speaker":"Annemie Tonken","startTime":186.96,"endTime":192.42,"body":"as a cautionary tale, and so I'm"},{"speaker":"Annemie Tonken","startTime":192.42,"endTime":195.54,"body":"excited to share that with you,"},{"speaker":"Annemie Tonken","startTime":192.42,"endTime":195.54,"body":"which I'll do right after our"},{"speaker":"Annemie Tonken","startTime":195.54,"endTime":200.1,"body":"Intro Music. Welcome to this"},{"speaker":"Annemie Tonken","startTime":195.54,"endTime":200.1,"body":"can't be that hard. My name is"},{"speaker":"Annemie Tonken","startTime":200.1,"endTime":202.88,"body":"Annemie tonken. Tonken and I"},{"speaker":"Annemie Tonken","startTime":200.1,"endTime":202.88,"body":"help photographers run"},{"speaker":"Annemie Tonken","startTime":202.88,"endTime":206.78,"body":"profitable, sustainable"},{"speaker":"Annemie Tonken","startTime":202.88,"endTime":206.78,"body":"businesses that they love. Each"},{"speaker":"Annemie Tonken","startTime":206.78,"endTime":210.32,"body":"week on the podcast, I cover"},{"speaker":"Annemie Tonken","startTime":206.78,"endTime":210.32,"body":"simple, actionable strategies"},{"speaker":"Annemie Tonken","startTime":210.32,"endTime":213.74,"body":"and systems that photographers"},{"speaker":"Annemie Tonken","startTime":210.32,"endTime":213.74,"body":"at every level of experience can"},{"speaker":"Annemie Tonken","startTime":213.74,"endTime":218.06,"body":"use to earn more money in a more"},{"speaker":"Annemie Tonken","startTime":213.74,"endTime":218.06,"body":"sustainable way. Running a"},{"speaker":"Annemie Tonken","startTime":218.06,"endTime":221.62,"body":"photography business doesn't"},{"speaker":"Annemie Tonken","startTime":218.06,"endTime":221.62,"body":"have to be that hard, you can do"},{"speaker":"Annemie Tonken","startTime":221.62,"endTime":229.36,"body":"it, and I can show you how. Last"},{"speaker":"Annemie Tonken","startTime":221.62,"endTime":229.36,"body":"fall, I was actively searching"},{"speaker":"Annemie Tonken","startTime":229.36,"endTime":234.34,"body":"for a piece of software to allow"},{"speaker":"Annemie Tonken","startTime":229.36,"endTime":234.34,"body":"me to host a private podcast."},{"speaker":"Annemie Tonken","startTime":234.4,"endTime":237.16,"body":"Dana and I had been running the"},{"speaker":"Annemie Tonken","startTime":234.4,"endTime":237.16,"body":"consistency club for almost a"},{"speaker":"Annemie Tonken","startTime":237.16,"endTime":240.12,"body":"year, and one of our big goals"},{"speaker":"Annemie Tonken","startTime":237.16,"endTime":240.12,"body":"for the second year was to"},{"speaker":"Annemie Tonken","startTime":240.12,"endTime":244.32,"body":"create a private podcast for our"},{"speaker":"Annemie Tonken","startTime":240.12,"endTime":244.32,"body":"members so that they could, you"},{"speaker":"Annemie Tonken","startTime":244.32,"endTime":247.74,"body":"know, get their content in an"},{"speaker":"Annemie Tonken","startTime":244.32,"endTime":247.74,"body":"audio format, rather than having"},{"speaker":"Annemie Tonken","startTime":247.74,"endTime":251.4,"body":"to watch the videos. And my"},{"speaker":"Annemie Tonken","startTime":247.74,"endTime":251.4,"body":"intention was to then move that"},{"speaker":"Annemie Tonken","startTime":251.4,"endTime":254.76,"body":"into all of my other courses."},{"speaker":"Annemie Tonken","startTime":251.4,"endTime":254.76,"body":"The simple sales blueprint would"},{"speaker":"Annemie Tonken","startTime":254.76,"endTime":257.64,"body":"have its own private podcast."},{"speaker":"Annemie Tonken","startTime":254.76,"endTime":257.64,"body":"Revenue on repeat would have its"},{"speaker":"Annemie Tonken","startTime":257.64,"endTime":261.2,"body":"own private podcast. And I could"},{"speaker":"Annemie Tonken","startTime":257.64,"endTime":261.2,"body":"see all kinds of ways that"},{"speaker":"Annemie Tonken","startTime":261.2,"endTime":264.98,"body":"having private podcast software"},{"speaker":"Annemie Tonken","startTime":261.2,"endTime":264.98,"body":"would allow me to serve people"},{"speaker":"Annemie Tonken","startTime":264.98,"endTime":268.22,"body":"in a different way and make my"},{"speaker":"Annemie Tonken","startTime":264.98,"endTime":268.22,"body":"content more accessible to"},{"speaker":"Annemie Tonken","startTime":268.22,"endTime":273.38,"body":"people. So I was looking around"},{"speaker":"Annemie Tonken","startTime":268.22,"endTime":273.38,"body":"and you know, as with everything"},{"speaker":"Annemie Tonken","startTime":273.38,"endTime":275.9,"body":"else in the world, there's a"},{"speaker":"Annemie Tonken","startTime":273.38,"endTime":275.9,"body":"whole bunch of different pieces"},{"speaker":"Annemie Tonken","startTime":275.9,"endTime":278.72,"body":"of software that allow you to do"},{"speaker":"Annemie Tonken","startTime":275.9,"endTime":278.72,"body":"that. Unfortunately, the"},{"speaker":"Annemie Tonken","startTime":278.78,"endTime":282.28,"body":"software that I was using for"},{"speaker":"Annemie Tonken","startTime":278.78,"endTime":282.28,"body":"this podcast did not have the"},{"speaker":"Annemie Tonken","startTime":282.28,"endTime":286.18,"body":"private podcast capability, so I"},{"speaker":"Annemie Tonken","startTime":282.28,"endTime":286.18,"body":"was having to find something"},{"speaker":"Annemie Tonken","startTime":286.18,"endTime":291.34,"body":"new. And it came down to a few"},{"speaker":"Annemie Tonken","startTime":286.18,"endTime":291.34,"body":"different options. They were"},{"speaker":"Annemie Tonken","startTime":291.34,"endTime":296.14,"body":"all, you know, relatively, they"},{"speaker":"Annemie Tonken","startTime":291.34,"endTime":296.14,"body":"had the things that I needed,"},{"speaker":"Annemie Tonken","startTime":296.14,"endTime":299.14,"body":"but the one that had all the"},{"speaker":"Annemie Tonken","startTime":296.14,"endTime":299.14,"body":"stuff that I wanted, all the"},{"speaker":"Annemie Tonken","startTime":299.14,"endTime":302.52,"body":"different connections and"},{"speaker":"Annemie Tonken","startTime":299.14,"endTime":302.52,"body":"automations and things that were"},{"speaker":"Annemie Tonken","startTime":302.52,"endTime":306.0,"body":"going to make using the software"},{"speaker":"Annemie Tonken","startTime":302.52,"endTime":306.0,"body":"easier was by far the most"},{"speaker":"Annemie Tonken","startTime":306.0,"endTime":311.88,"body":"expensive of the bunch. And then"},{"speaker":"Annemie Tonken","startTime":306.0,"endTime":311.88,"body":"I found a deal on one of the not"},{"speaker":"Annemie Tonken","startTime":311.88,"endTime":315.9,"body":"that one pieces of software,"},{"speaker":"Annemie Tonken","startTime":311.88,"endTime":315.9,"body":"where it was a lifetime deal, so"},{"speaker":"Annemie Tonken","startTime":316.2,"endTime":319.62,"body":"you paid a relatively big chunk"},{"speaker":"Annemie Tonken","startTime":316.2,"endTime":319.62,"body":"up front, but then I wasn't"},{"speaker":"Annemie Tonken","startTime":319.62,"endTime":321.92,"body":"going to have to continue to"},{"speaker":"Annemie Tonken","startTime":319.62,"endTime":321.92,"body":"pay. And I was like, I'm going"},{"speaker":"Annemie Tonken","startTime":321.92,"endTime":324.92,"body":"to be using this for all of my"},{"speaker":"Annemie Tonken","startTime":321.92,"endTime":324.92,"body":"different courses. And I love"},{"speaker":"Annemie Tonken","startTime":324.92,"endTime":327.8,"body":"the fact that I can just create"},{"speaker":"Annemie Tonken","startTime":324.92,"endTime":327.8,"body":"these private podcasts for all"},{"speaker":"Annemie Tonken","startTime":327.8,"endTime":330.56,"body":"different kinds of reasons. So"},{"speaker":"Annemie Tonken","startTime":327.8,"endTime":330.56,"body":"I'm going to invest in this"},{"speaker":"Annemie Tonken","startTime":330.56,"endTime":333.86,"body":"upfront investment. And then,"},{"speaker":"Annemie Tonken","startTime":330.56,"endTime":333.86,"body":"you know, who doesn't love"},{"speaker":"Annemie Tonken","startTime":334.04,"endTime":337.4,"body":"paying once and not having to"},{"speaker":"Annemie Tonken","startTime":334.04,"endTime":337.4,"body":"pay again, right? But there were"},{"speaker":"Annemie Tonken","startTime":337.4,"endTime":340.9,"body":"trade offs, as I said, the the"},{"speaker":"Annemie Tonken","startTime":337.4,"endTime":340.9,"body":"most expensive software that was"},{"speaker":"Annemie Tonken","startTime":340.9,"endTime":344.56,"body":"a monthly payment that had many"},{"speaker":"Annemie Tonken","startTime":340.9,"endTime":344.56,"body":"more automations, the one that"},{"speaker":"Annemie Tonken","startTime":344.56,"endTime":347.56,"body":"was going to be the single"},{"speaker":"Annemie Tonken","startTime":344.56,"endTime":347.56,"body":"payment was talking about like,"},{"speaker":"Annemie Tonken","startTime":347.56,"endTime":350.86,"body":"we've got all that stuff in"},{"speaker":"Annemie Tonken","startTime":347.56,"endTime":350.86,"body":"development. So my hope was I'm"},{"speaker":"Annemie Tonken","startTime":350.86,"endTime":353.74,"body":"going to sign up for this now"},{"speaker":"Annemie Tonken","startTime":350.86,"endTime":353.74,"body":"and then later. It's just going"},{"speaker":"Annemie Tonken","startTime":353.74,"endTime":356.14,"body":"to get better and better, and"},{"speaker":"Annemie Tonken","startTime":353.74,"endTime":356.14,"body":"this is going to be great. So"},{"speaker":"Annemie Tonken","startTime":356.14,"endTime":359.62,"body":"I've been using an ad software"},{"speaker":"Annemie Tonken","startTime":356.14,"endTime":359.62,"body":"for the better part of a year,"},{"speaker":"Annemie Tonken","startTime":359.92,"endTime":363.18,"body":"and it has worked fine. Again,"},{"speaker":"Annemie Tonken","startTime":359.92,"endTime":363.18,"body":"there are some manual things"},{"speaker":"Annemie Tonken","startTime":363.18,"endTime":367.2,"body":"that my team has to take care of"},{"speaker":"Annemie Tonken","startTime":363.18,"endTime":367.2,"body":"all the time, but it's not been"},{"speaker":"Annemie Tonken","startTime":367.2,"endTime":370.92,"body":"a huge deal. There's no fancy"},{"speaker":"Annemie Tonken","startTime":367.2,"endTime":370.92,"body":"bells and whistles with this"},{"speaker":"Annemie Tonken","startTime":370.92,"endTime":373.56,"body":"software, but it works. And"},{"speaker":"Annemie Tonken","startTime":370.92,"endTime":373.56,"body":"again, the price point was"},{"speaker":"Annemie Tonken","startTime":373.56,"endTime":378.24,"body":"right. And then I got an email"},{"speaker":"Annemie Tonken","startTime":373.56,"endTime":378.24,"body":"last week in my inbox, and I'm"},{"speaker":"Annemie Tonken","startTime":378.24,"endTime":382.52,"body":"actually just going to read that"},{"speaker":"Annemie Tonken","startTime":378.24,"endTime":382.52,"body":"to you, because the thought of"},{"speaker":"Annemie Tonken","startTime":382.52,"endTime":387.44,"body":"having to write this email to"},{"speaker":"Annemie Tonken","startTime":382.52,"endTime":387.44,"body":"what I'm sure were 1000s of"},{"speaker":"Annemie Tonken","startTime":387.5,"endTime":391.16,"body":"people who use this software"},{"speaker":"Annemie Tonken","startTime":387.5,"endTime":391.16,"body":"gives me like the internal"},{"speaker":"Annemie Tonken","startTime":391.22,"endTime":396.26,"body":"shutters. It says, hey, there it"},{"speaker":"Annemie Tonken","startTime":391.22,"endTime":396.26,"body":"is. With a heavy heart that we"},{"speaker":"Annemie Tonken","startTime":396.26,"endTime":399.98,"body":"have to announce that the"},{"speaker":"Annemie Tonken","startTime":396.26,"endTime":399.98,"body":"podcast platform will be"},{"speaker":"Annemie Tonken","startTime":399.98,"endTime":403.66,"body":"shutting down. We've had an"},{"speaker":"Annemie Tonken","startTime":399.98,"endTime":403.66,"body":"awesome run over the past four"},{"speaker":"Annemie Tonken","startTime":403.66,"endTime":406.42,"body":"years, but it simply has not"},{"speaker":"Annemie Tonken","startTime":403.66,"endTime":406.42,"body":"been possible to sustain the"},{"speaker":"Annemie Tonken","startTime":406.42,"endTime":410.38,"body":"amount of usage with the revenue"},{"speaker":"Annemie Tonken","startTime":406.42,"endTime":410.38,"body":"generated. Unfortunately, we've"},{"speaker":"Annemie Tonken","startTime":410.38,"endTime":413.2,"body":"not been able to generate enough"},{"speaker":"Annemie Tonken","startTime":410.38,"endTime":413.2,"body":"monthly recurring revenue to"},{"speaker":"Annemie Tonken","startTime":413.2,"endTime":416.38,"body":"keep up with ongoing costs."},{"speaker":"Annemie Tonken","startTime":413.2,"endTime":416.38,"body":"We're currently working on"},{"speaker":"Annemie Tonken","startTime":416.38,"endTime":419.62,"body":"finding deals with other podcast"},{"speaker":"Annemie Tonken","startTime":416.38,"endTime":419.62,"body":"hosts to make this transition a"},{"speaker":"Annemie Tonken","startTime":419.62,"endTime":423.18,"body":"little easier for you, hopefully"},{"speaker":"Annemie Tonken","startTime":419.62,"endTime":423.18,"body":"these will be shared shortly. To"},{"speaker":"Annemie Tonken","startTime":423.18,"endTime":426.96,"body":"be clear, we will no longer"},{"speaker":"Annemie Tonken","startTime":423.18,"endTime":426.96,"body":"serve as your podcast host as of"},{"speaker":"Annemie Tonken","startTime":426.96,"endTime":431.04,"body":"the 30th of August 2024 so you"},{"speaker":"Annemie Tonken","startTime":426.96,"endTime":431.04,"body":"will need to import your show to"},{"speaker":"Annemie Tonken","startTime":431.04,"endTime":434.46,"body":"a new podcast host and then"},{"speaker":"Annemie Tonken","startTime":431.04,"endTime":434.46,"body":"redirect your feed to the new"},{"speaker":"Annemie Tonken","startTime":434.52,"endTime":437.76,"body":"RSS feed. This can be done,"},{"speaker":"Annemie Tonken","startTime":434.52,"endTime":437.76,"body":"blah, blah, blah, blah, blah. We"},{"speaker":"Annemie Tonken","startTime":438.0,"endTime":440.3,"body":"want to thank you for your"},{"speaker":"Annemie Tonken","startTime":438.0,"endTime":440.3,"body":"support over the years. And of"},{"speaker":"Annemie Tonken","startTime":440.3,"endTime":442.52,"body":"course, if you have any"},{"speaker":"Annemie Tonken","startTime":440.3,"endTime":442.52,"body":"questions, please reply to this"},{"speaker":"Annemie Tonken","startTime":442.52,"endTime":449.3,"body":"email nightmare you guys. That"},{"speaker":"Annemie Tonken","startTime":442.52,"endTime":449.3,"body":"is a nightmare of a situation to"},{"speaker":"Annemie Tonken","startTime":449.3,"endTime":452.78,"body":"run into. Like, here you've been"},{"speaker":"Annemie Tonken","startTime":449.3,"endTime":452.78,"body":"chugging along. This was the"},{"speaker":"Annemie Tonken","startTime":452.78,"endTime":455.54,"body":"first that I had heard of it"},{"speaker":"Annemie Tonken","startTime":452.78,"endTime":455.54,"body":"that wasn't like they had sent"},{"speaker":"Annemie Tonken","startTime":455.54,"endTime":458.06,"body":"out an email three months"},{"speaker":"Annemie Tonken","startTime":455.54,"endTime":458.06,"body":"before, saying, Hey, we're"},{"speaker":"Annemie Tonken","startTime":458.06,"endTime":461.44,"body":"gonna, you know, we're gonna"},{"speaker":"Annemie Tonken","startTime":458.06,"endTime":461.44,"body":"need your help, like, bring more"},{"speaker":"Annemie Tonken","startTime":461.44,"endTime":464.86,"body":"people into the platform, or,"},{"speaker":"Annemie Tonken","startTime":461.44,"endTime":464.86,"body":"unfortunately, we are going to"},{"speaker":"Annemie Tonken","startTime":464.86,"endTime":467.8,"body":"have to start charging you."},{"speaker":"Annemie Tonken","startTime":464.86,"endTime":467.8,"body":"There was nothing, and then"},{"speaker":"Annemie Tonken","startTime":467.8,"endTime":472.06,"body":"there was, you have less than a"},{"speaker":"Annemie Tonken","startTime":467.8,"endTime":472.06,"body":"month to get out, and that's not"},{"speaker":"Annemie Tonken","startTime":472.06,"endTime":476.38,"body":"a small thing. Repointing your"},{"speaker":"Annemie Tonken","startTime":472.06,"endTime":476.38,"body":"podcast doesn't necessarily take"},{"speaker":"Annemie Tonken","startTime":476.38,"endTime":479.38,"body":"a lot of time, but there's a"},{"speaker":"Annemie Tonken","startTime":476.38,"endTime":479.38,"body":"fair amount of tech involved in,"},{"speaker":"Annemie Tonken","startTime":479.74,"endTime":483.3,"body":"you know, getting everything"},{"speaker":"Annemie Tonken","startTime":479.74,"endTime":483.3,"body":"reconnected in the new place,"},{"speaker":"Annemie Tonken","startTime":483.48,"endTime":487.32,"body":"first of all, researching and"},{"speaker":"Annemie Tonken","startTime":483.48,"endTime":487.32,"body":"finding a new place, and then"},{"speaker":"Annemie Tonken","startTime":487.32,"endTime":489.6,"body":"going back and getting all of"},{"speaker":"Annemie Tonken","startTime":487.32,"endTime":489.6,"body":"your data and all of that."},{"speaker":"Annemie Tonken","startTime":489.6,"endTime":493.92,"body":"Basically, they were saying you"},{"speaker":"Annemie Tonken","startTime":489.6,"endTime":493.92,"body":"have 30 days, and then you have"},{"speaker":"Annemie Tonken","startTime":493.92,"endTime":498.0,"body":"no support whatsoever. So my"},{"speaker":"Annemie Tonken","startTime":493.92,"endTime":498.0,"body":"team and I have been scrambling."},{"speaker":"Annemie Tonken","startTime":498.0,"endTime":501.56,"body":"We've been trying to figure out"},{"speaker":"Annemie Tonken","startTime":498.0,"endTime":501.56,"body":"how we're going to manage this"},{"speaker":"Annemie Tonken","startTime":501.62,"endTime":504.38,"body":"relatively big project in and"},{"speaker":"Annemie Tonken","startTime":501.62,"endTime":504.38,"body":"among all the other things that"},{"speaker":"Annemie Tonken","startTime":504.38,"endTime":509.0,"body":"we have going on this month. And"},{"speaker":"Annemie Tonken","startTime":504.38,"endTime":509.0,"body":"I'm not going to lie like I'm"},{"speaker":"Annemie Tonken","startTime":509.0,"endTime":512.48,"body":"pretty upset about it, like,"},{"speaker":"Annemie Tonken","startTime":509.0,"endTime":512.48,"body":"this is a, this is one of those"},{"speaker":"Annemie Tonken","startTime":512.48,"endTime":518.0,"body":"situations where I appreciate"},{"speaker":"Annemie Tonken","startTime":512.48,"endTime":518.0,"body":"that they were offering, you"},{"speaker":"Annemie Tonken","startTime":518.0,"endTime":521.74,"body":"know, a really good deal to"},{"speaker":"Annemie Tonken","startTime":518.0,"endTime":521.74,"body":"bring in more people, but"},{"speaker":"Annemie Tonken","startTime":521.74,"endTime":525.64,"body":"somebody somewhere did not do"},{"speaker":"Annemie Tonken","startTime":521.74,"endTime":525.64,"body":"the math correctly when they"},{"speaker":"Annemie Tonken","startTime":525.64,"endTime":528.28,"body":"looked at like, well, if we"},{"speaker":"Annemie Tonken","startTime":525.64,"endTime":528.28,"body":"charge this amount and we only"},{"speaker":"Annemie Tonken","startTime":528.28,"endTime":532.0,"body":"charge it once, is that going to"},{"speaker":"Annemie Tonken","startTime":528.28,"endTime":532.0,"body":"cover us for the ongoing costs?"},{"speaker":"Annemie Tonken","startTime":532.48,"endTime":535.36,"body":"Do we have a new plan to bring"},{"speaker":"Annemie Tonken","startTime":532.48,"endTime":535.36,"body":"in more people at a month to"},{"speaker":"Annemie Tonken","startTime":535.36,"endTime":539.92,"body":"month kind of a basis? Clearly,"},{"speaker":"Annemie Tonken","startTime":535.36,"endTime":539.92,"body":"they didn't. And not to say that"},{"speaker":"Annemie Tonken","startTime":539.92,"endTime":542.34,"body":"things can't go wrong in"},{"speaker":"Annemie Tonken","startTime":539.92,"endTime":542.34,"body":"businesses, and that, you know,"},{"speaker":"Annemie Tonken","startTime":542.4,"endTime":545.64,"body":"I'm not mad. I'm sure that"},{"speaker":"Annemie Tonken","startTime":542.4,"endTime":545.64,"body":"they're more mad at themselves"},{"speaker":"Annemie Tonken","startTime":545.64,"endTime":549.96,"body":"than I am at them, but it put"},{"speaker":"Annemie Tonken","startTime":545.64,"endTime":549.96,"body":"their customers in a bad"},{"speaker":"Annemie Tonken","startTime":549.96,"endTime":554.04,"body":"position. And ultimately, the"},{"speaker":"Annemie Tonken","startTime":549.96,"endTime":554.04,"body":"private podcast software that I"},{"speaker":"Annemie Tonken","startTime":554.04,"endTime":558.9,"body":"have decided to move to is that"},{"speaker":"Annemie Tonken","startTime":554.04,"endTime":558.9,"body":"top tier podcast software,"},{"speaker":"Annemie Tonken","startTime":559.08,"endTime":563.84,"body":"although I'm going to be paying"},{"speaker":"Annemie Tonken","startTime":559.08,"endTime":563.84,"body":"more for. It has a good track"},{"speaker":"Annemie Tonken","startTime":563.84,"endTime":569.24,"body":"record, tons of high profile"},{"speaker":"Annemie Tonken","startTime":563.84,"endTime":569.24,"body":"happy clients, and has all these"},{"speaker":"Annemie Tonken","startTime":569.24,"endTime":572.48,"body":"integrations with all the other"},{"speaker":"Annemie Tonken","startTime":569.24,"endTime":572.48,"body":"software so I can run that in a"},{"speaker":"Annemie Tonken","startTime":572.48,"endTime":578.24,"body":"more automated way. In the long"},{"speaker":"Annemie Tonken","startTime":572.48,"endTime":578.24,"body":"term, it will cost me more, but"},{"speaker":"Annemie Tonken","startTime":578.24,"endTime":581.32,"body":"it will probably end up saving"},{"speaker":"Annemie Tonken","startTime":578.24,"endTime":581.32,"body":"me plenty of time, and to be"},{"speaker":"Annemie Tonken","startTime":581.32,"endTime":583.9,"body":"perfectly honest, I'm a little"},{"speaker":"Annemie Tonken","startTime":581.32,"endTime":583.9,"body":"mad at myself that I didn't just"},{"speaker":"Annemie Tonken","startTime":583.9,"endTime":585.88,"body":"go in that direction in the"},{"speaker":"Annemie Tonken","startTime":583.9,"endTime":585.88,"body":"first place."},{"speaker":"Annemie Tonken","startTime":587.14,"endTime":592.42,"body":"But we have all been wooed by a"},{"speaker":"Annemie Tonken","startTime":587.14,"endTime":592.42,"body":"deal that maybe seemed almost"},{"speaker":"Annemie Tonken","startTime":592.42,"endTime":597.28,"body":"too good to be true, right? And"},{"speaker":"Annemie Tonken","startTime":592.42,"endTime":597.28,"body":"when you are in the position of"},{"speaker":"Annemie Tonken","startTime":597.28,"endTime":601.98,"body":"being bitten by that situation,"},{"speaker":"Annemie Tonken","startTime":597.28,"endTime":601.98,"body":"it reminds you that sometimes"},{"speaker":"Annemie Tonken","startTime":601.98,"endTime":606.66,"body":"you get what you pay for. So why"},{"speaker":"Annemie Tonken","startTime":601.98,"endTime":606.66,"body":"am I sharing this story here on"},{"speaker":"Annemie Tonken","startTime":606.66,"endTime":609.6,"body":"the podcast with a bunch of"},{"speaker":"Annemie Tonken","startTime":606.66,"endTime":609.6,"body":"photographers, most of whom"},{"speaker":"Annemie Tonken","startTime":609.6,"endTime":614.04,"body":"don't need private podcast"},{"speaker":"Annemie Tonken","startTime":609.6,"endTime":614.04,"body":"software, right? I want to"},{"speaker":"Annemie Tonken","startTime":614.04,"endTime":618.96,"body":"reiterate the dangers of short"},{"speaker":"Annemie Tonken","startTime":614.04,"endTime":618.96,"body":"term thinking when it comes to"},{"speaker":"Annemie Tonken","startTime":618.96,"endTime":623.18,"body":"our businesses. Photographers,"},{"speaker":"Annemie Tonken","startTime":618.96,"endTime":623.18,"body":"just like any other business"},{"speaker":"Annemie Tonken","startTime":623.18,"endTime":626.96,"body":"owner out there, can fall into"},{"speaker":"Annemie Tonken","startTime":623.18,"endTime":626.96,"body":"the trap of focusing on"},{"speaker":"Annemie Tonken","startTime":627.02,"endTime":629.96,"body":"immediate gains rather than"},{"speaker":"Annemie Tonken","startTime":627.02,"endTime":629.96,"body":"thinking about the long term"},{"speaker":"Annemie Tonken","startTime":629.96,"endTime":635.06,"body":"stability of their business. For"},{"speaker":"Annemie Tonken","startTime":629.96,"endTime":635.06,"body":"example, you might run a sale"},{"speaker":"Annemie Tonken","startTime":635.48,"endTime":638.3,"body":"that you haven't quite crunched"},{"speaker":"Annemie Tonken","startTime":635.48,"endTime":638.3,"body":"the numbers on, and you're not"},{"speaker":"Annemie Tonken","startTime":638.3,"endTime":641.62,"body":"really sure that it's going to"},{"speaker":"Annemie Tonken","startTime":638.3,"endTime":641.62,"body":"be profitable in the long run,"},{"speaker":"Annemie Tonken","startTime":641.92,"endTime":645.22,"body":"but you want to attract some"},{"speaker":"Annemie Tonken","startTime":641.92,"endTime":645.22,"body":"clients quickly, you just need"},{"speaker":"Annemie Tonken","startTime":645.22,"endTime":650.5,"body":"bodies in the door, and so you"},{"speaker":"Annemie Tonken","startTime":645.22,"endTime":650.5,"body":"create this too good to be true,"},{"speaker":"Annemie Tonken","startTime":650.5,"endTime":655.96,"body":"kind of an offer. And it might"},{"speaker":"Annemie Tonken","startTime":650.5,"endTime":655.96,"body":"work in the short term. You may"},{"speaker":"Annemie Tonken","startTime":655.96,"endTime":661.44,"body":"get extra people coming in, but"},{"speaker":"Annemie Tonken","startTime":655.96,"endTime":661.44,"body":"what ultimately happens is that,"},{"speaker":"Annemie Tonken","startTime":661.44,"endTime":667.44,"body":"over time, that forces you to"},{"speaker":"Annemie Tonken","startTime":661.44,"endTime":667.44,"body":"start cutting corners on"},{"speaker":"Annemie Tonken","startTime":668.04,"endTime":671.88,"body":"quality, on the time that you"},{"speaker":"Annemie Tonken","startTime":668.04,"endTime":671.88,"body":"put into things. We all have a"},{"speaker":"Annemie Tonken","startTime":671.88,"endTime":676.26,"body":"finite amount of time. And then"},{"speaker":"Annemie Tonken","startTime":671.88,"endTime":676.26,"body":"most of us, if we're running a"},{"speaker":"Annemie Tonken","startTime":676.26,"endTime":680.16,"body":"sale, like a fire sale type of"},{"speaker":"Annemie Tonken","startTime":676.26,"endTime":680.16,"body":"situation, we're already in a"},{"speaker":"Annemie Tonken","startTime":680.16,"endTime":685.46,"body":"financial bit of a crunch, so we"},{"speaker":"Annemie Tonken","startTime":680.16,"endTime":685.46,"body":"end up narrowing things down by"},{"speaker":"Annemie Tonken","startTime":685.46,"endTime":689.66,"body":"lowering the prices to a point"},{"speaker":"Annemie Tonken","startTime":685.46,"endTime":689.66,"body":"where we are just squeaking by."},{"speaker":"Annemie Tonken","startTime":689.72,"endTime":694.1,"body":"The cash flow situation is"},{"speaker":"Annemie Tonken","startTime":689.72,"endTime":694.1,"body":"really dire, and it takes us to"},{"speaker":"Annemie Tonken","startTime":694.1,"endTime":697.76,"body":"a point where we're not able to"},{"speaker":"Annemie Tonken","startTime":694.1,"endTime":697.76,"body":"spoil our clients. We're not"},{"speaker":"Annemie Tonken","startTime":697.76,"endTime":702.52,"body":"able to invest in good"},{"speaker":"Annemie Tonken","startTime":697.76,"endTime":702.52,"body":"marketing, good education,"},{"speaker":"Annemie Tonken","startTime":702.52,"endTime":705.58,"body":"sustainable business practices,"},{"speaker":"Annemie Tonken","startTime":702.52,"endTime":705.58,"body":"the software that we need to run"},{"speaker":"Annemie Tonken","startTime":705.58,"endTime":709.12,"body":"our businesses. If a lens"},{"speaker":"Annemie Tonken","startTime":705.58,"endTime":709.12,"body":"breaks, it's like a total"},{"speaker":"Annemie Tonken","startTime":709.18,"endTime":713.44,"body":"disaster in our businesses."},{"speaker":"Annemie Tonken","startTime":709.18,"endTime":713.44,"body":"That's not sustainable. That is,"},{"speaker":"Annemie Tonken","startTime":713.5,"endTime":717.04,"body":"it's like a shooting star,"},{"speaker":"Annemie Tonken","startTime":713.5,"endTime":717.04,"body":"right? It's amazing while it's"},{"speaker":"Annemie Tonken","startTime":717.04,"endTime":721.26,"body":"happening, and then it flames"},{"speaker":"Annemie Tonken","startTime":717.04,"endTime":721.26,"body":"out on the flip side, if you"},{"speaker":"Annemie Tonken","startTime":721.32,"endTime":724.5,"body":"have your eyes on that horizon"},{"speaker":"Annemie Tonken","startTime":721.32,"endTime":724.5,"body":"line, if you say, this is the"},{"speaker":"Annemie Tonken","startTime":724.5,"endTime":728.82,"body":"business that I want to build,"},{"speaker":"Annemie Tonken","startTime":724.5,"endTime":728.82,"body":"this is the service that I want"},{"speaker":"Annemie Tonken","startTime":728.82,"endTime":732.3,"body":"to give my clients. And then you"},{"speaker":"Annemie Tonken","startTime":728.82,"endTime":732.3,"body":"work back from that, and you run"},{"speaker":"Annemie Tonken","startTime":732.3,"endTime":735.36,"body":"your numbers, and you say, here"},{"speaker":"Annemie Tonken","startTime":732.3,"endTime":735.36,"body":"are the expenses that go into"},{"speaker":"Annemie Tonken","startTime":735.36,"endTime":738.3,"body":"this. And these are real"},{"speaker":"Annemie Tonken","startTime":735.36,"endTime":738.3,"body":"expenses that if I don't pay for"},{"speaker":"Annemie Tonken","startTime":738.3,"endTime":742.04,"body":"these expenses, ultimately the"},{"speaker":"Annemie Tonken","startTime":738.3,"endTime":742.04,"body":"work is going to suffer. So I"},{"speaker":"Annemie Tonken","startTime":742.04,"endTime":744.86,"body":"have to build those expenses"},{"speaker":"Annemie Tonken","startTime":742.04,"endTime":744.86,"body":"into the business model, and I"},{"speaker":"Annemie Tonken","startTime":744.86,"endTime":748.34,"body":"have to pass those expenses on"},{"speaker":"Annemie Tonken","startTime":744.86,"endTime":748.34,"body":"to my clients in the form of"},{"speaker":"Annemie Tonken","startTime":748.4,"endTime":753.26,"body":"more expensive services. When"},{"speaker":"Annemie Tonken","startTime":748.4,"endTime":753.26,"body":"you set a business up that way,"},{"speaker":"Annemie Tonken","startTime":754.34,"endTime":759.68,"body":"it does take a longer amount of"},{"speaker":"Annemie Tonken","startTime":754.34,"endTime":759.68,"body":"time to find your ideal clients,"},{"speaker":"Annemie Tonken","startTime":759.68,"endTime":762.88,"body":"because you have to find people"},{"speaker":"Annemie Tonken","startTime":759.68,"endTime":762.88,"body":"who can afford that and are"},{"speaker":"Annemie Tonken","startTime":762.88,"endTime":767.86,"body":"willing to afford that, but if"},{"speaker":"Annemie Tonken","startTime":762.88,"endTime":767.86,"body":"you stay true to that quality,"},{"speaker":"Annemie Tonken","startTime":768.04,"endTime":772.78,"body":"to that knowledge that what you"},{"speaker":"Annemie Tonken","startTime":768.04,"endTime":772.78,"body":"are building is sustainable in"},{"speaker":"Annemie Tonken","startTime":772.78,"endTime":776.14,"body":"the long run, you will fill up"},{"speaker":"Annemie Tonken","startTime":772.78,"endTime":776.14,"body":"your calendar. The people who"},{"speaker":"Annemie Tonken","startTime":776.14,"endTime":779.92,"body":"come will be thrilled with the"},{"speaker":"Annemie Tonken","startTime":776.14,"endTime":779.92,"body":"experience, and you will build a"},{"speaker":"Annemie Tonken","startTime":779.92,"endTime":784.68,"body":"reputation in your community,"},{"speaker":"Annemie Tonken","startTime":779.92,"endTime":784.68,"body":"that you are here to stay, that"},{"speaker":"Annemie Tonken","startTime":784.68,"endTime":788.16,"body":"you are not some shooting star"},{"speaker":"Annemie Tonken","startTime":784.68,"endTime":788.16,"body":"photography business that you"},{"speaker":"Annemie Tonken","startTime":788.16,"endTime":791.52,"body":"know may be able to make photos"},{"speaker":"Annemie Tonken","startTime":788.16,"endTime":791.52,"body":"on the cheap this week, but next"},{"speaker":"Annemie Tonken","startTime":791.52,"endTime":794.16,"body":"week, they're not going to be"},{"speaker":"Annemie Tonken","startTime":791.52,"endTime":794.16,"body":"there at all. Whenever I'm"},{"speaker":"Annemie Tonken","startTime":794.16,"endTime":798.42,"body":"talking about sustainability, I"},{"speaker":"Annemie Tonken","startTime":794.16,"endTime":798.42,"body":"tell some version of this same"},{"speaker":"Annemie Tonken","startTime":798.42,"endTime":804.14,"body":"kind of story, but most of my"},{"speaker":"Annemie Tonken","startTime":798.42,"endTime":804.14,"body":"stories are just parables of"},{"speaker":"Annemie Tonken","startTime":804.14,"endTime":806.9,"body":"sorts, right? I'm making up"},{"speaker":"Annemie Tonken","startTime":804.14,"endTime":806.9,"body":"fictitious businesses and"},{"speaker":"Annemie Tonken","startTime":806.9,"endTime":811.28,"body":"creating these situations where"},{"speaker":"Annemie Tonken","startTime":806.9,"endTime":811.28,"body":"a business has to shut down, or,"},{"speaker":"Annemie Tonken","startTime":811.28,"endTime":815.54,"body":"you know, the none of the"},{"speaker":"Annemie Tonken","startTime":811.28,"endTime":815.54,"body":"clients go back. This is a real"},{"speaker":"Annemie Tonken","startTime":815.54,"endTime":819.98,"body":"situation, and it really"},{"speaker":"Annemie Tonken","startTime":815.54,"endTime":819.98,"body":"impacted me. It's not just that"},{"speaker":"Annemie Tonken","startTime":819.98,"endTime":823.24,"body":"this business is failing. It's"},{"speaker":"Annemie Tonken","startTime":819.98,"endTime":823.24,"body":"that all of these people who"},{"speaker":"Annemie Tonken","startTime":823.24,"endTime":827.68,"body":"have private podcasts posted on"},{"speaker":"Annemie Tonken","startTime":823.24,"endTime":827.68,"body":"this platform are now having to"},{"speaker":"Annemie Tonken","startTime":827.68,"endTime":831.88,"body":"scramble with only a few weeks."},{"speaker":"Annemie Tonken","startTime":827.68,"endTime":831.88,"body":"And I'm guessing I'm not the"},{"speaker":"Annemie Tonken","startTime":831.88,"endTime":835.6,"body":"only one with something of a"},{"speaker":"Annemie Tonken","startTime":831.88,"endTime":835.6,"body":"bitter taste in my mouth about"},{"speaker":"Annemie Tonken","startTime":835.6,"endTime":840.1,"body":"the way that we got kind of"},{"speaker":"Annemie Tonken","startTime":835.6,"endTime":840.1,"body":"screwed. Now I paid a relatively"},{"speaker":"Annemie Tonken","startTime":840.1,"endTime":843.18,"body":"high fee several months ago with"},{"speaker":"Annemie Tonken","startTime":840.1,"endTime":843.18,"body":"the idea that, like, oh, great,"},{"speaker":"Annemie Tonken","startTime":843.18,"endTime":846.06,"body":"this is going to be ongoing"},{"speaker":"Annemie Tonken","startTime":843.18,"endTime":846.06,"body":"forever. As it turns out, I"},{"speaker":"Annemie Tonken","startTime":846.06,"endTime":849.6,"body":"didn't save myself any money at"},{"speaker":"Annemie Tonken","startTime":846.06,"endTime":849.6,"body":"all. I spent more money than I"},{"speaker":"Annemie Tonken","startTime":849.6,"endTime":852.54,"body":"would have if I had gone with a"},{"speaker":"Annemie Tonken","startTime":849.6,"endTime":852.54,"body":"more expensive business up"},{"speaker":"Annemie Tonken","startTime":852.54,"endTime":857.4,"body":"front, because not only did I"},{"speaker":"Annemie Tonken","startTime":852.54,"endTime":857.4,"body":"get less than a year out of that"},{"speaker":"Annemie Tonken","startTime":857.4,"endTime":862.52,"body":"investment, but I also now have"},{"speaker":"Annemie Tonken","startTime":857.4,"endTime":862.52,"body":"to pay my team and, you know, do"},{"speaker":"Annemie Tonken","startTime":862.52,"endTime":867.56,"body":"my own work to get everything"},{"speaker":"Annemie Tonken","startTime":862.52,"endTime":867.56,"body":"moved over. This isn't meant to"},{"speaker":"Annemie Tonken","startTime":867.56,"endTime":871.88,"body":"be complaining, it'll be fine."},{"speaker":"Annemie Tonken","startTime":867.56,"endTime":871.88,"body":"I'll be fine. It's meant to be a"},{"speaker":"Annemie Tonken","startTime":871.88,"endTime":876.08,"body":"reminder that this is not some"},{"speaker":"Annemie Tonken","startTime":871.88,"endTime":876.08,"body":"sort of abstract warning. It is"},{"speaker":"Annemie Tonken","startTime":876.08,"endTime":880.42,"body":"a real thing, and I know it"},{"speaker":"Annemie Tonken","startTime":876.08,"endTime":880.42,"body":"isn't sexy, it's not instant"},{"speaker":"Annemie Tonken","startTime":880.42,"endTime":884.5,"body":"gratification, but in a world"},{"speaker":"Annemie Tonken","startTime":880.42,"endTime":884.5,"body":"filled with those things,"},{"speaker":"Annemie Tonken","startTime":884.5,"endTime":888.46,"body":"instant gratification, right? As"},{"speaker":"Annemie Tonken","startTime":884.5,"endTime":888.46,"body":"photographers, I think that we"},{"speaker":"Annemie Tonken","startTime":888.46,"endTime":893.38,"body":"are uniquely positioned to"},{"speaker":"Annemie Tonken","startTime":888.46,"endTime":893.38,"body":"remind ourselves because of the"},{"speaker":"Annemie Tonken","startTime":893.38,"endTime":896.62,"body":"nature of the work that we do,"},{"speaker":"Annemie Tonken","startTime":893.38,"endTime":896.62,"body":"because of the fact that many of"},{"speaker":"Annemie Tonken","startTime":896.62,"endTime":899.56,"body":"us in our marketing materials"},{"speaker":"Annemie Tonken","startTime":896.62,"endTime":899.56,"body":"talk about the fact that, like"},{"speaker":"Annemie Tonken","startTime":900.34,"endTime":902.88,"body":"you know, you want to think"},{"speaker":"Annemie Tonken","startTime":900.34,"endTime":902.88,"body":"about how you're going to love"},{"speaker":"Annemie Tonken","startTime":902.88,"endTime":906.0,"body":"these photos in the future, and"},{"speaker":"Annemie Tonken","startTime":902.88,"endTime":906.0,"body":"think about you're investing in"},{"speaker":"Annemie Tonken","startTime":906.0,"endTime":910.56,"body":"something in the future. We need"},{"speaker":"Annemie Tonken","startTime":906.0,"endTime":910.56,"body":"to kind of take our own medicine"},{"speaker":"Annemie Tonken","startTime":910.56,"endTime":913.74,"body":"on that. We need to lean into"},{"speaker":"Annemie Tonken","startTime":910.56,"endTime":913.74,"body":"this long range view that we"},{"speaker":"Annemie Tonken","startTime":913.74,"endTime":917.04,"body":"embrace in our art, but"},{"speaker":"Annemie Tonken","startTime":913.74,"endTime":917.04,"body":"sometimes forget in our"},{"speaker":"Annemie Tonken","startTime":917.04,"endTime":920.28,"body":"businesses. So I hope that that"},{"speaker":"Annemie Tonken","startTime":917.04,"endTime":920.28,"body":"gives you some food for thought"},{"speaker":"Annemie Tonken","startTime":920.28,"endTime":923.36,"body":"this week. I hope you have a"},{"speaker":"Annemie Tonken","startTime":920.28,"endTime":923.36,"body":"great week, and I will see you"},{"speaker":"Annemie Tonken","startTime":923.36,"endTime":927.5,"body":"back next week, because this"},{"speaker":"Annemie Tonken","startTime":923.36,"endTime":927.5,"body":"business was built to be"},{"speaker":"Annemie Tonken","startTime":927.5,"endTime":931.04,"body":"sustainable. Well, that's it for"},{"speaker":"Annemie Tonken","startTime":927.5,"endTime":931.04,"body":"this week's episode of This"},{"speaker":"Annemie Tonken","startTime":931.04,"endTime":934.88,"body":"can't be that hard. I'll be back"},{"speaker":"Annemie Tonken","startTime":931.04,"endTime":934.88,"body":"Same time, same place next week."},{"speaker":"Annemie Tonken","startTime":935.3,"endTime":938.06,"body":"In the meantime, you can find"},{"speaker":"Annemie Tonken","startTime":935.3,"endTime":938.06,"body":"more information about this"},{"speaker":"Annemie Tonken","startTime":938.06,"endTime":941.02,"body":"episode along with all the"},{"speaker":"Annemie Tonken","startTime":938.06,"endTime":941.02,"body":"relevant links, notes and"},{"speaker":"Annemie Tonken","startTime":941.02,"endTime":945.88,"body":"downloads at this can't be that"},{"speaker":"Annemie Tonken","startTime":941.02,"endTime":945.88,"body":"hard.com/learn. If you like the"},{"speaker":"Annemie Tonken","startTime":945.88,"endTime":949.42,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":945.88,"endTime":949.42,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":949.6,"endTime":953.2,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":949.6,"endTime":953.2,"body":"review in iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":953.38,"endTime":956.8,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":953.38,"endTime":956.8,"body":"hope you have a fantastic week."},{"speaker":"Annemie Tonken","startTime":956.8,"endTime":956.92,"body":"You"}]}