{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.0,"endTime":0.9,"body":"Back in episode"},{"speaker":"Annemie Tonken","startTime":0.0,"endTime":0.9,"body":"54 of the podcast, I shared my"},{"speaker":"Annemie Tonken","startTime":0.9,"endTime":6.66,"body":"somewhat controversial policy of"},{"speaker":"Annemie Tonken","startTime":0.9,"endTime":6.66,"body":"putting a price on privacy,"},{"speaker":"Annemie Tonken","startTime":7.02,"endTime":15.78,"body":"while, obviously episode 54 was"},{"speaker":"Annemie Tonken","startTime":7.02,"endTime":15.78,"body":"probably three or maybe even"},{"speaker":"Annemie Tonken","startTime":15.78,"endTime":17.61,"body":"four years ago, so I figured"},{"speaker":"Annemie Tonken","startTime":15.78,"endTime":17.61,"body":"maybe you could use a refresher"},{"speaker":"Annemie Tonken","startTime":17.61,"endTime":19.14,"body":"if you happen to do the part"},{"speaker":"Annemie Tonken","startTime":17.61,"endTime":19.14,"body":"that one. If not, I'll just sort"},{"speaker":"Annemie Tonken","startTime":19.14,"endTime":21.66,"body":"of recap it for you. Basically,"},{"speaker":"Annemie Tonken","startTime":19.14,"endTime":21.66,"body":"in 2012, two years into my"},{"speaker":"Annemie Tonken","startTime":21.66,"endTime":22.95,"body":"business, but right around the"},{"speaker":"Annemie Tonken","startTime":21.66,"endTime":22.95,"body":"time that I was switching to"},{"speaker":"Annemie Tonken","startTime":22.98,"endTime":26.4,"body":"full time, I had put my nursing"},{"speaker":"Annemie Tonken","startTime":22.98,"endTime":26.4,"body":"job. I was hired by new clients."},{"speaker":"Annemie Tonken","startTime":26.4,"endTime":27.72,"body":"And of course, you know,"},{"speaker":"Annemie Tonken","startTime":26.4,"endTime":27.72,"body":"especially in that phase of"},{"speaker":"Annemie Tonken","startTime":27.72,"endTime":29.67,"body":"business, every single new"},{"speaker":"Annemie Tonken","startTime":27.72,"endTime":29.67,"body":"client is just gold. But I"},{"speaker":"Annemie Tonken","startTime":29.67,"endTime":32.19,"body":"showed up for our first session."},{"speaker":"Annemie Tonken","startTime":29.67,"endTime":32.19,"body":"They hired me for a baby plan."},{"speaker":"Annemie Tonken","startTime":32.19,"endTime":34.11,"body":"So I'm trying to be newborn six"},{"speaker":"Annemie Tonken","startTime":32.19,"endTime":34.11,"body":"months and one year. So I was"},{"speaker":"Annemie Tonken","startTime":34.11,"endTime":36.57,"body":"gonna be four sessions, and I"},{"speaker":"Annemie Tonken","startTime":34.11,"endTime":36.57,"body":"hadn't met them when, you know,"},{"speaker":"Annemie Tonken","startTime":36.57,"endTime":38.22,"body":"it was time for our first"},{"speaker":"Annemie Tonken","startTime":36.57,"endTime":38.22,"body":"session, and I roll up and their"},{"speaker":"Annemie Tonken","startTime":38.25,"endTime":40.65,"body":"house is spectacularly"},{"speaker":"Annemie Tonken","startTime":38.25,"endTime":40.65,"body":"beautiful. They are beautiful."},{"speaker":"Annemie Tonken","startTime":40.74,"endTime":42.72,"body":"This was, you know, their first"},{"speaker":"Annemie Tonken","startTime":40.74,"endTime":42.72,"body":"baby, and they made it seem like"},{"speaker":"Annemie Tonken","startTime":42.72,"endTime":44.97,"body":"this was just, you know,"},{"speaker":"Annemie Tonken","startTime":42.72,"endTime":44.97,"body":"beginning. And I was just"},{"speaker":"Annemie Tonken","startTime":44.97,"endTime":47.52,"body":"thrilled, like I could not have"},{"speaker":"Annemie Tonken","startTime":44.97,"endTime":47.52,"body":"been with a new client. And then"},{"speaker":"Annemie Tonken","startTime":47.52,"endTime":49.95,"body":"it just got better, because when"},{"speaker":"Annemie Tonken","startTime":47.52,"endTime":49.95,"body":"we then did our sales session,"},{"speaker":"Annemie Tonken","startTime":49.95,"endTime":52.2,"body":"this was back when I was doing"},{"speaker":"Annemie Tonken","startTime":49.95,"endTime":52.2,"body":"in person sales, just for that"},{"speaker":"Annemie Tonken","startTime":52.2,"endTime":56.31,"body":"maternity prints and albums and"},{"speaker":"Annemie Tonken","startTime":52.2,"endTime":56.31,"body":"all this. So this was like big"},{"speaker":"Annemie Tonken","startTime":56.31,"endTime":58.35,"body":"fish that I had been, you know,"},{"speaker":"Annemie Tonken","startTime":56.31,"endTime":58.35,"body":"dreaming of landing all this"},{"speaker":"Annemie Tonken","startTime":58.35,"endTime":60.48,"body":"time that I had run a business."},{"speaker":"Annemie Tonken","startTime":58.35,"endTime":60.48,"body":"Then a couple of weeks go by,"},{"speaker":"Annemie Tonken","startTime":60.99,"endTime":62.88,"body":"and of course, you know, first"},{"speaker":"Annemie Tonken","startTime":60.99,"endTime":62.88,"body":"thing I want to do after I get"},{"speaker":"Annemie Tonken","startTime":62.88,"endTime":64.53,"body":"their photos delivered to them,"},{"speaker":"Annemie Tonken","startTime":62.88,"endTime":64.53,"body":"is blog about this session. This"},{"speaker":"Annemie Tonken","startTime":64.53,"endTime":66.6,"body":"was when I was actively blogging"},{"speaker":"Annemie Tonken","startTime":64.53,"endTime":66.6,"body":"every single a bunch of things"},{"speaker":"Annemie Tonken","startTime":66.6,"endTime":68.43,"body":"in between. I was logging at"},{"speaker":"Annemie Tonken","startTime":66.6,"endTime":68.43,"body":"least once a week. And so, of"},{"speaker":"Annemie Tonken","startTime":68.43,"endTime":70.5,"body":"course, I blogged their"},{"speaker":"Annemie Tonken","startTime":68.43,"endTime":70.5,"body":"maternity session. And shortly"},{"speaker":"Annemie Tonken","startTime":70.5,"endTime":72.6,"body":"after I had published on that, I"},{"speaker":"Annemie Tonken","startTime":70.5,"endTime":72.6,"body":"got a very angrily worded email"},{"speaker":"Annemie Tonken","startTime":72.6,"endTime":75.42,"body":"from the husband who, like in no"},{"speaker":"Annemie Tonken","startTime":72.6,"endTime":75.42,"body":"uncertain terms, demanded that I"},{"speaker":"Annemie Tonken","startTime":75.42,"endTime":78.24,"body":"take the blog down. And I agreed"},{"speaker":"Annemie Tonken","startTime":75.42,"endTime":78.24,"body":"to do that. But the way that he"},{"speaker":"Annemie Tonken","startTime":78.24,"endTime":80.04,"body":"was talking to me like it was"},{"speaker":"Annemie Tonken","startTime":78.24,"endTime":80.04,"body":"very clear that he was on the"},{"speaker":"Annemie Tonken","startTime":80.04,"endTime":82.53,"body":"brink of firing, and can't find"},{"speaker":"Annemie Tonken","startTime":80.04,"endTime":82.53,"body":"everything forward. I should"},{"speaker":"Annemie Tonken","startTime":82.53,"endTime":84.6,"body":"point out they had signed my"},{"speaker":"Annemie Tonken","startTime":82.53,"endTime":84.6,"body":"contract, which included a very"},{"speaker":"Annemie Tonken","startTime":84.6,"endTime":86.76,"body":"clear model release, and I do"},{"speaker":"Annemie Tonken","startTime":84.6,"endTime":86.76,"body":"anything, you know, I wasn't"},{"speaker":"Annemie Tonken","startTime":86.76,"endTime":88.5,"body":"like I was sharing photos that"},{"speaker":"Annemie Tonken","startTime":86.76,"endTime":88.5,"body":"included nudity or anything like"},{"speaker":"Annemie Tonken","startTime":88.5,"endTime":90.33,"body":"that. I certainly didn't do"},{"speaker":"Annemie Tonken","startTime":88.5,"endTime":90.33,"body":"anything that I was trying to"},{"speaker":"Annemie Tonken","startTime":90.33,"endTime":92.67,"body":"speak about, or, do, you know,"},{"speaker":"Annemie Tonken","startTime":90.33,"endTime":92.67,"body":"do anything to various but I"},{"speaker":"Annemie Tonken","startTime":92.91,"endTime":94.38,"body":"felt pretty cornered, right?"},{"speaker":"Annemie Tonken","startTime":92.91,"endTime":94.38,"body":"Like this was a situation where"},{"speaker":"Annemie Tonken","startTime":94.38,"endTime":96.72,"body":"I definitely wanted to meet his"},{"speaker":"Annemie Tonken","startTime":94.38,"endTime":96.72,"body":"business, and I felt terrible"},{"speaker":"Annemie Tonken","startTime":96.72,"endTime":98.85,"body":"that he was as upset as he was,"},{"speaker":"Annemie Tonken","startTime":96.72,"endTime":98.85,"body":"and felt like I did betray his"},{"speaker":"Annemie Tonken","startTime":98.85,"endTime":100.77,"body":"trust. And you know these days"},{"speaker":"Annemie Tonken","startTime":98.85,"endTime":100.77,"body":"you may hear me talk about the"},{"speaker":"Annemie Tonken","startTime":100.77,"endTime":102.48,"body":"fact that no matter how clear"},{"speaker":"Annemie Tonken","startTime":100.77,"endTime":102.48,"body":"your contract is, if someone"},{"speaker":"Annemie Tonken","startTime":102.48,"endTime":104.7,"body":"doesn't read the contract and"},{"speaker":"Annemie Tonken","startTime":102.48,"endTime":104.7,"body":"understand the contract, or, you"},{"speaker":"Annemie Tonken","startTime":104.7,"endTime":106.77,"body":"know, get that information in"},{"speaker":"Annemie Tonken","startTime":104.7,"endTime":106.77,"body":"multiple ways, if they have that"},{"speaker":"Annemie Tonken","startTime":106.77,"endTime":108.12,"body":"case in their mouth, it's not"},{"speaker":"Annemie Tonken","startTime":106.77,"endTime":108.12,"body":"going to really do anything"},{"speaker":"Annemie Tonken","startTime":108.33,"endTime":109.71,"body":"legally protected. You're not"},{"speaker":"Annemie Tonken","startTime":108.33,"endTime":109.71,"body":"going to do anything about that"},{"speaker":"Annemie Tonken","startTime":109.71,"endTime":111.57,"body":"field. So, you know, some of"},{"speaker":"Annemie Tonken","startTime":109.71,"endTime":111.57,"body":"that lesson comes from the same"},{"speaker":"Annemie Tonken","startTime":111.57,"endTime":114.18,"body":"story. So anyway, without really"},{"speaker":"Annemie Tonken","startTime":111.57,"endTime":114.18,"body":"thinking too much about why, you"},{"speaker":"Annemie Tonken","startTime":114.18,"endTime":115.65,"body":"know, was going to do what was"},{"speaker":"Annemie Tonken","startTime":114.18,"endTime":115.65,"body":"necessary to establish the"},{"speaker":"Annemie Tonken","startTime":115.65,"endTime":117.33,"body":"situation. And I promised this"},{"speaker":"Annemie Tonken","startTime":115.65,"endTime":117.33,"body":"family that I never shared their"},{"speaker":"Annemie Tonken","startTime":117.33,"endTime":120.36,"body":"images again. I went on to work"},{"speaker":"Annemie Tonken","startTime":117.33,"endTime":120.36,"body":"with them, not just for that"},{"speaker":"Annemie Tonken","startTime":120.39,"endTime":122.37,"body":"2012 cycle. But for several"},{"speaker":"Annemie Tonken","startTime":120.39,"endTime":122.37,"body":"years, they would hire me"},{"speaker":"Annemie Tonken","startTime":122.4,"endTime":123.99,"body":"multiple times a year. They did"},{"speaker":"Annemie Tonken","startTime":122.4,"endTime":123.99,"body":"go and have another baby, and"},{"speaker":"Annemie Tonken","startTime":123.99,"endTime":125.73,"body":"over the course of those years,"},{"speaker":"Annemie Tonken","startTime":123.99,"endTime":125.73,"body":"they just moved away. But I made"},{"speaker":"Annemie Tonken","startTime":125.79,"endTime":128.67,"body":"a lot of money family, but there"},{"speaker":"Annemie Tonken","startTime":125.79,"endTime":128.67,"body":"was always this sort of edge"},{"speaker":"Annemie Tonken","startTime":128.7,"endTime":131.37,"body":"where I felt frustrated, and"},{"speaker":"Annemie Tonken","startTime":128.7,"endTime":131.37,"body":"that's because once the dust had"},{"speaker":"Annemie Tonken","startTime":131.37,"endTime":132.72,"body":"settled and I knew that they"},{"speaker":"Annemie Tonken","startTime":131.37,"endTime":132.72,"body":"were going to fire me, and we"},{"speaker":"Annemie Tonken","startTime":132.72,"endTime":135.03,"body":"had this very nice working"},{"speaker":"Annemie Tonken","startTime":132.72,"endTime":135.03,"body":"relationship, I started to feel"},{"speaker":"Annemie Tonken","startTime":135.03,"endTime":136.71,"body":"kind of taken advantage of. You"},{"speaker":"Annemie Tonken","startTime":135.03,"endTime":136.71,"body":"know, here, the father had been"},{"speaker":"Annemie Tonken","startTime":136.71,"endTime":139.05,"body":"very aggressive and threatening"},{"speaker":"Annemie Tonken","startTime":136.71,"endTime":139.05,"body":"with me, and, you know, years"},{"speaker":"Annemie Tonken","startTime":139.05,"endTime":142.8,"body":"later, the his wife, the mom, my"},{"speaker":"Annemie Tonken","startTime":139.05,"endTime":142.8,"body":"photos all the time on social"},{"speaker":"Annemie Tonken","startTime":142.8,"endTime":144.42,"body":"media, on, you know, like"},{"speaker":"Annemie Tonken","startTime":142.8,"endTime":144.42,"body":"anywhere and everywhere."},{"speaker":"Annemie Tonken","startTime":144.45,"endTime":146.58,"body":"Typically, she did not tag me or"},{"speaker":"Annemie Tonken","startTime":144.45,"endTime":146.58,"body":"credible. But it wasn't like"},{"speaker":"Annemie Tonken","startTime":146.58,"endTime":147.99,"body":"those photos weren't out there."},{"speaker":"Annemie Tonken","startTime":146.58,"endTime":147.99,"body":"You know, I never felt like I"},{"speaker":"Annemie Tonken","startTime":147.99,"endTime":149.46,"body":"was in a given way that I didn't"},{"speaker":"Annemie Tonken","startTime":147.99,"endTime":149.46,"body":"present to me. I never felt like"},{"speaker":"Annemie Tonken","startTime":149.46,"endTime":150.96,"body":"I was in a position where I"},{"speaker":"Annemie Tonken","startTime":149.46,"endTime":150.96,"body":"could go back to them and be"},{"speaker":"Annemie Tonken","startTime":150.96,"endTime":152.49,"body":"like, hey, so you're posting"},{"speaker":"Annemie Tonken","startTime":150.96,"endTime":152.49,"body":"these photos. So I think I"},{"speaker":"Annemie Tonken","startTime":152.49,"endTime":154.23,"body":"should be able to do as well. I"},{"speaker":"Annemie Tonken","startTime":152.49,"endTime":154.23,"body":"just kind of let go and chalk it"},{"speaker":"Annemie Tonken","startTime":154.23,"endTime":155.85,"body":"up to a lesson learned. But, you"},{"speaker":"Annemie Tonken","startTime":154.23,"endTime":155.85,"body":"know, it always kind of sat"},{"speaker":"Annemie Tonken","startTime":155.85,"endTime":158.01,"body":"there. And I have this entire"},{"speaker":"Annemie Tonken","startTime":155.85,"endTime":158.01,"body":"portfolio photos from this"},{"speaker":"Annemie Tonken","startTime":158.01,"endTime":160.02,"body":"client, beautiful house,"},{"speaker":"Annemie Tonken","startTime":158.01,"endTime":160.02,"body":"beautiful family, would be"},{"speaker":"Annemie Tonken","startTime":160.05,"endTime":161.91,"body":"absolute portfolio worthy"},{"speaker":"Annemie Tonken","startTime":160.05,"endTime":161.91,"body":"pieces, each and every one of"},{"speaker":"Annemie Tonken","startTime":161.91,"endTime":164.31,"body":"them, and they've never seen one"},{"speaker":"Annemie Tonken","startTime":161.91,"endTime":164.31,"body":"day they never will. Like most"},{"speaker":"Annemie Tonken","startTime":164.31,"endTime":166.38,"body":"frustrating situations in my"},{"speaker":"Annemie Tonken","startTime":164.31,"endTime":166.38,"body":"business, that situation, there"},{"speaker":"Annemie Tonken","startTime":166.56,"endTime":169.11,"body":"has privacy policy that I used"},{"speaker":"Annemie Tonken","startTime":166.56,"endTime":169.11,"body":"for a full decade, which"},{"speaker":"Annemie Tonken","startTime":169.11,"endTime":171.42,"body":"basically boiled down to, when"},{"speaker":"Annemie Tonken","startTime":169.11,"endTime":171.42,"body":"you hire me, you sign my model"},{"speaker":"Annemie Tonken","startTime":171.42,"endTime":172.77,"body":"release. And my model release is"},{"speaker":"Annemie Tonken","startTime":171.42,"endTime":172.77,"body":"pretty broad, and if you are"},{"speaker":"Annemie Tonken","startTime":172.77,"endTime":174.33,"body":"uncomfortable with that model"},{"speaker":"Annemie Tonken","startTime":172.77,"endTime":174.33,"body":"release, it totally kind of have"},{"speaker":"Annemie Tonken","startTime":174.33,"endTime":177.09,"body":"three options for privacy that"},{"speaker":"Annemie Tonken","startTime":174.33,"endTime":177.09,"body":"sort of go in a staged fashion."},{"speaker":"Annemie Tonken","startTime":177.09,"endTime":179.64,"body":"And if you want all details of"},{"speaker":"Annemie Tonken","startTime":177.09,"endTime":179.64,"body":"this before, but each of those"},{"speaker":"Annemie Tonken","startTime":179.64,"endTime":182.37,"body":"incurs an increasing fee. So"},{"speaker":"Annemie Tonken","startTime":179.64,"endTime":182.37,"body":"basically, you pay for"},{"speaker":"Annemie Tonken","startTime":182.4,"endTime":184.11,"body":"increasing levels of pricing."},{"speaker":"Annemie Tonken","startTime":182.4,"endTime":184.11,"body":"That's how I ran against, like I"},{"speaker":"Annemie Tonken","startTime":184.11,"endTime":186.75,"body":"said, from 2012 all the way till"},{"speaker":"Annemie Tonken","startTime":184.11,"endTime":186.75,"body":"last year, last time, back to"},{"speaker":"Annemie Tonken","startTime":186.75,"endTime":188.67,"body":"this policy. And I can't"},{"speaker":"Annemie Tonken","startTime":186.75,"endTime":188.67,"body":"actually remember what it was"},{"speaker":"Annemie Tonken","startTime":188.67,"endTime":190.35,"body":"that spurred me to sit down and"},{"speaker":"Annemie Tonken","startTime":188.67,"endTime":190.35,"body":"be like, Okay, I need to visit"},{"speaker":"Annemie Tonken","startTime":190.35,"endTime":192.36,"body":"this but basically, you know,"},{"speaker":"Annemie Tonken","startTime":190.35,"endTime":192.36,"body":"over the course of those 11"},{"speaker":"Annemie Tonken","startTime":192.36,"endTime":194.37,"body":"years, the world has changed a"},{"speaker":"Annemie Tonken","startTime":192.36,"endTime":194.37,"body":"lot. Technology has changed. My"},{"speaker":"Annemie Tonken","startTime":194.37,"endTime":196.98,"body":"own perspective on privacy has"},{"speaker":"Annemie Tonken","startTime":194.37,"endTime":196.98,"body":"changed. My business has matured"},{"speaker":"Annemie Tonken","startTime":196.98,"endTime":198.66,"body":"and stabilized. I'm not in the"},{"speaker":"Annemie Tonken","startTime":196.98,"endTime":198.66,"body":"same situation that I was in"},{"speaker":"Annemie Tonken","startTime":198.66,"endTime":201.15,"body":"2012 where I don't have a huge"},{"speaker":"Annemie Tonken","startTime":198.66,"endTime":201.15,"body":"roster of past clients and"},{"speaker":"Annemie Tonken","startTime":201.15,"endTime":202.83,"body":"referrals and things. Like that."},{"speaker":"Annemie Tonken","startTime":201.15,"endTime":202.83,"body":"I mean, that sort of thing takes"},{"speaker":"Annemie Tonken","startTime":202.83,"endTime":205.95,"body":"time to build, and I've just"},{"speaker":"Annemie Tonken","startTime":202.83,"endTime":205.95,"body":"sort of started to feel a lot"},{"speaker":"Annemie Tonken","startTime":206.1,"endTime":209.22,"body":"more people are requesting"},{"speaker":"Annemie Tonken","startTime":206.1,"endTime":209.22,"body":"privacy. And in the initial"},{"speaker":"Annemie Tonken","startTime":209.22,"endTime":210.6,"body":"phase of, you know, I get an"},{"speaker":"Annemie Tonken","startTime":209.22,"endTime":210.6,"body":"inquiry and we're having a"},{"speaker":"Annemie Tonken","startTime":210.6,"endTime":212.28,"body":"conversation about it, and I"},{"speaker":"Annemie Tonken","startTime":210.6,"endTime":212.28,"body":"sent over my contract, and other"},{"speaker":"Annemie Tonken","startTime":212.28,"endTime":213.99,"body":"thing, I was getting more and"},{"speaker":"Annemie Tonken","startTime":212.28,"endTime":213.99,"body":"more pushback. And of course,"},{"speaker":"Annemie Tonken","startTime":213.99,"endTime":216.09,"body":"because I had a fee for that,"},{"speaker":"Annemie Tonken","startTime":213.99,"endTime":216.09,"body":"there were several people who"},{"speaker":"Annemie Tonken","startTime":216.09,"endTime":217.17,"body":"would say, Well, you know, I"},{"speaker":"Annemie Tonken","startTime":216.09,"endTime":217.17,"body":"don't want to pay a fee for"},{"speaker":"Annemie Tonken","startTime":217.17,"endTime":219.06,"body":"that. I do want privacy, so I'm"},{"speaker":"Annemie Tonken","startTime":217.17,"endTime":219.06,"body":"gonna go elsewhere. And I was"},{"speaker":"Annemie Tonken","startTime":219.06,"endTime":220.38,"body":"willing to give to those"},{"speaker":"Annemie Tonken","startTime":219.06,"endTime":220.38,"body":"clients. Up and, you know,"},{"speaker":"Annemie Tonken","startTime":220.38,"endTime":221.76,"body":"that's part of having policy and"},{"speaker":"Annemie Tonken","startTime":220.38,"endTime":221.76,"body":"holding a memory. But I'm"},{"speaker":"Annemie Tonken","startTime":221.76,"endTime":223.68,"body":"starting to notice it being kind"},{"speaker":"Annemie Tonken","startTime":221.76,"endTime":223.68,"body":"of a pattern, and more than just"},{"speaker":"Annemie Tonken","startTime":223.71,"endTime":225.48,"body":"missing out on clients and"},{"speaker":"Annemie Tonken","startTime":223.71,"endTime":225.48,"body":"feeling like, you know, it was,"},{"speaker":"Annemie Tonken","startTime":225.48,"endTime":227.85,"body":"uh, it was caused out with"},{"speaker":"Annemie Tonken","startTime":225.48,"endTime":227.85,"body":"honestly, that privacy policy"},{"speaker":"Annemie Tonken","startTime":228.24,"endTime":229.8,"body":"felt increasingly outlined and"},{"speaker":"Annemie Tonken","startTime":228.24,"endTime":229.8,"body":"people are asking questions"},{"speaker":"Annemie Tonken","startTime":229.8,"endTime":233.19,"body":"about it, I found myself"},{"speaker":"Annemie Tonken","startTime":229.8,"endTime":233.19,"body":"questioning my own policy. So I"},{"speaker":"Annemie Tonken","startTime":233.19,"endTime":235.53,"body":"did what we should all do when"},{"speaker":"Annemie Tonken","startTime":233.19,"endTime":235.53,"body":"something is, you know, saying"},{"speaker":"Annemie Tonken","startTime":235.53,"endTime":238.02,"body":"right and sparking joy, and I"},{"speaker":"Annemie Tonken","startTime":235.53,"endTime":238.02,"body":"reevaluated. So that was a long"},{"speaker":"Annemie Tonken","startTime":238.02,"endTime":240.15,"body":"preamble, but today I want to"},{"speaker":"Annemie Tonken","startTime":238.02,"endTime":240.15,"body":"share that update with you here"},{"speaker":"Annemie Tonken","startTime":240.15,"endTime":242.64,"body":"on podcast. Welcome to discount"},{"speaker":"Annemie Tonken","startTime":240.15,"endTime":242.64,"body":"be that hard. My name is Mommy"},{"speaker":"Annemie Tonken","startTime":242.64,"endTime":243.99,"body":"pumpkin, and I help"},{"speaker":"Annemie Tonken","startTime":242.64,"endTime":243.99,"body":"photographers run profitable,"},{"speaker":"Annemie Tonken","startTime":243.99,"endTime":246.72,"body":"sustainable businesses that they"},{"speaker":"Annemie Tonken","startTime":243.99,"endTime":246.72,"body":"love each week on this simple,"},{"speaker":"Annemie Tonken","startTime":246.75,"endTime":248.37,"body":"fashionable strategies and"},{"speaker":"Annemie Tonken","startTime":246.75,"endTime":248.37,"body":"systems that photographers at"},{"speaker":"Annemie Tonken","startTime":248.37,"endTime":250.17,"body":"every level of experience can"},{"speaker":"Annemie Tonken","startTime":248.37,"endTime":250.17,"body":"use to earn more money in a more"},{"speaker":"Annemie Tonken","startTime":250.17,"endTime":252.03,"body":"sustainable bank. Running a"},{"speaker":"Annemie Tonken","startTime":250.17,"endTime":252.03,"body":"photography business doesn't"},{"speaker":"Annemie Tonken","startTime":252.03,"endTime":253.92,"body":"have to be that hard. You can do"},{"speaker":"Annemie Tonken","startTime":252.03,"endTime":253.92,"body":"it, and I can show you how."},{"speaker":"Annemie Tonken","startTime":255.9,"endTime":258.78,"body":"First, let's talk about how the"},{"speaker":"Annemie Tonken","startTime":255.9,"endTime":258.78,"body":"world has 12 to know. My client"},{"speaker":"Annemie Tonken","startTime":258.78,"endTime":261.48,"body":"in 2012 was mad specifically"},{"speaker":"Annemie Tonken","startTime":258.78,"endTime":261.48,"body":"because his name was in the blog"},{"speaker":"Annemie Tonken","startTime":261.48,"endTime":263.64,"body":"post. So if someone, you know,"},{"speaker":"Annemie Tonken","startTime":261.48,"endTime":263.64,"body":"Google searched his name, in"},{"speaker":"Annemie Tonken","startTime":263.64,"endTime":265.98,"body":"theory, my photos for that blog"},{"speaker":"Annemie Tonken","startTime":263.64,"endTime":265.98,"body":"post could appear. And fair"},{"speaker":"Annemie Tonken","startTime":265.98,"endTime":267.39,"body":"enough. You know, the other"},{"speaker":"Annemie Tonken","startTime":265.98,"endTime":267.39,"body":"policy that I changed at that"},{"speaker":"Annemie Tonken","startTime":267.39,"endTime":269.73,"body":"time in my business was that I"},{"speaker":"Annemie Tonken","startTime":267.39,"endTime":269.73,"body":"stopped using last names at any,"},{"speaker":"Annemie Tonken","startTime":269.76,"endTime":271.95,"body":"you know, in any context, so I"},{"speaker":"Annemie Tonken","startTime":269.76,"endTime":271.95,"body":"only ever used first names. And"},{"speaker":"Annemie Tonken","startTime":271.95,"endTime":274.41,"body":"that was the baseline policy"},{"speaker":"Annemie Tonken","startTime":271.95,"endTime":274.41,"body":"that I had when someone would"},{"speaker":"Annemie Tonken","startTime":274.41,"endTime":276.42,"body":"ask about privacy. I can use"},{"speaker":"Annemie Tonken","startTime":274.41,"endTime":276.42,"body":"your photos, but only ever going"},{"speaker":"Annemie Tonken","startTime":276.42,"endTime":278.37,"body":"to use first names, and I don't"},{"speaker":"Annemie Tonken","startTime":276.42,"endTime":278.37,"body":"tag people. So, you know, it"},{"speaker":"Annemie Tonken","startTime":278.37,"endTime":281.04,"body":"felt pretty anonymous. You know,"},{"speaker":"Annemie Tonken","startTime":278.37,"endTime":281.04,"body":"better. We do better. I learned"},{"speaker":"Annemie Tonken","startTime":281.04,"endTime":283.29,"body":"that tagging someone's full name"},{"speaker":"Annemie Tonken","startTime":281.04,"endTime":283.29,"body":"was an issue, but these days,"},{"speaker":"Annemie Tonken","startTime":283.32,"endTime":285.27,"body":"names aren't needed to identify"},{"speaker":"Annemie Tonken","startTime":283.32,"endTime":285.27,"body":"someone in photo. Right facial"},{"speaker":"Annemie Tonken","startTime":285.27,"endTime":287.19,"body":"net recognition and female"},{"speaker":"Annemie Tonken","startTime":285.27,"endTime":287.19,"body":"extreme values of the internet,"},{"speaker":"Annemie Tonken","startTime":287.37,"endTime":289.59,"body":"and those technologies are"},{"speaker":"Annemie Tonken","startTime":287.37,"endTime":289.59,"body":"expanding by the minute. So"},{"speaker":"Annemie Tonken","startTime":289.59,"endTime":291.69,"body":"whereas in 2012 I could"},{"speaker":"Annemie Tonken","startTime":289.59,"endTime":291.69,"body":"reasonably argue that an"},{"speaker":"Annemie Tonken","startTime":291.69,"endTime":293.79,"body":"untagged photo provided some"},{"speaker":"Annemie Tonken","startTime":291.69,"endTime":293.79,"body":"amount of anonymity, that's a"},{"speaker":"Annemie Tonken","startTime":293.79,"endTime":297.57,"body":"much harder argument. In 24 as"},{"speaker":"Annemie Tonken","startTime":293.79,"endTime":297.57,"body":"governments and courts try to"},{"speaker":"Annemie Tonken","startTime":297.57,"endTime":299.13,"body":"keep up with technology, laws"},{"speaker":"Annemie Tonken","startTime":297.57,"endTime":299.13,"body":"and regulations are being"},{"speaker":"Annemie Tonken","startTime":299.13,"endTime":301.08,"body":"enacted respective societal"},{"speaker":"Annemie Tonken","startTime":299.13,"endTime":301.08,"body":"shift toward privacy as a"},{"speaker":"Annemie Tonken","startTime":301.08,"endTime":303.42,"body":"fundamental right, because I"},{"speaker":"Annemie Tonken","startTime":301.08,"endTime":303.42,"body":"have never questioned that"},{"speaker":"Annemie Tonken","startTime":303.42,"endTime":304.98,"body":"fundamental right to privacy,"},{"speaker":"Annemie Tonken","startTime":303.42,"endTime":304.98,"body":"and we've made privacy an"},{"speaker":"Annemie Tonken","startTime":304.98,"endTime":307.95,"body":"option. But last just felt like"},{"speaker":"Annemie Tonken","startTime":304.98,"endTime":307.95,"body":"I needed to take the next step"},{"speaker":"Annemie Tonken","startTime":308.04,"endTime":310.68,"body":"and make privacy the default"},{"speaker":"Annemie Tonken","startTime":308.04,"endTime":310.68,"body":"option. So privacy is now built"},{"speaker":"Annemie Tonken","startTime":310.68,"endTime":312.45,"body":"into my business. When someone"},{"speaker":"Annemie Tonken","startTime":310.68,"endTime":312.45,"body":"hires me a photograph family and"},{"speaker":"Annemie Tonken","startTime":312.45,"endTime":314.13,"body":"they sign a model release, and"},{"speaker":"Annemie Tonken","startTime":312.45,"endTime":314.13,"body":"my model release now reads"},{"speaker":"Annemie Tonken","startTime":314.28,"endTime":315.81,"body":"something along the lines of,"},{"speaker":"Annemie Tonken","startTime":314.28,"endTime":315.81,"body":"you know, the photographer"},{"speaker":"Annemie Tonken","startTime":315.81,"endTime":317.34,"body":"agrees that no photographs taken"},{"speaker":"Annemie Tonken","startTime":315.81,"endTime":317.34,"body":"during session will be shared,"},{"speaker":"Annemie Tonken","startTime":317.34,"endTime":319.38,"body":"publish away in any digital"},{"speaker":"Annemie Tonken","startTime":317.34,"endTime":319.38,"body":"format, including but not"},{"speaker":"Annemie Tonken","startTime":319.38,"endTime":321.24,"body":"limited to website, social media"},{"speaker":"Annemie Tonken","startTime":319.38,"endTime":321.24,"body":"platforms, blah, blah, without"},{"speaker":"Annemie Tonken","startTime":321.24,"endTime":323.49,"body":"the prior written consent of the"},{"speaker":"Annemie Tonken","startTime":321.24,"endTime":323.49,"body":"client. Photographer will seek"},{"speaker":"Annemie Tonken","startTime":323.49,"endTime":325.26,"body":"and obtain express permission"},{"speaker":"Annemie Tonken","startTime":323.49,"endTime":325.26,"body":"from the client before using any"},{"speaker":"Annemie Tonken","startTime":325.26,"endTime":329.28,"body":"images or marketing purposes. Do"},{"speaker":"Annemie Tonken","startTime":325.26,"endTime":329.28,"body":"not take that as legal gospel."},{"speaker":"Annemie Tonken","startTime":329.28,"endTime":331.17,"body":"If you are looking to write a"},{"speaker":"Annemie Tonken","startTime":329.28,"endTime":331.17,"body":"clause in your contract without"},{"speaker":"Annemie Tonken","startTime":331.17,"endTime":333.24,"body":"review by aware. I'm not aware,"},{"speaker":"Annemie Tonken","startTime":331.17,"endTime":333.24,"body":"but you know, so there's"},{"speaker":"Annemie Tonken","startTime":333.24,"endTime":334.98,"body":"worrying in there that basically"},{"speaker":"Annemie Tonken","startTime":333.24,"endTime":334.98,"body":"says I'm not going to share your"},{"speaker":"Annemie Tonken","startTime":334.98,"endTime":337.11,"body":"photos in any digital format"},{"speaker":"Annemie Tonken","startTime":334.98,"endTime":337.11,"body":"period without your express"},{"speaker":"Annemie Tonken","startTime":337.11,"endTime":339.81,"body":"written permission. But not like"},{"speaker":"Annemie Tonken","startTime":337.11,"endTime":339.81,"body":"I wait for them to sign a"},{"speaker":"Annemie Tonken","startTime":339.81,"endTime":341.28,"body":"contract to tell them about"},{"speaker":"Annemie Tonken","startTime":339.81,"endTime":341.28,"body":"this. You know, well, before"},{"speaker":"Annemie Tonken","startTime":341.28,"endTime":342.6,"body":"they're signing my model"},{"speaker":"Annemie Tonken","startTime":341.28,"endTime":342.6,"body":"release, they are hearing about"},{"speaker":"Annemie Tonken","startTime":342.6,"endTime":344.79,"body":"it. So when I put this into"},{"speaker":"Annemie Tonken","startTime":342.6,"endTime":344.79,"body":"place, I figured, if I'm trying"},{"speaker":"Annemie Tonken","startTime":344.79,"endTime":347.07,"body":"to potentially lose it all to"},{"speaker":"Annemie Tonken","startTime":344.79,"endTime":347.07,"body":"use in all of my New York line"},{"speaker":"Annemie Tonken","startTime":347.07,"endTime":349.2,"body":"images from my portfolio, I may"},{"speaker":"Annemie Tonken","startTime":347.07,"endTime":349.2,"body":"as well compensate, from a"},{"speaker":"Annemie Tonken","startTime":349.2,"endTime":351.33,"body":"marketing perspective, by being"},{"speaker":"Annemie Tonken","startTime":349.2,"endTime":351.33,"body":"very upfront about this privacy"},{"speaker":"Annemie Tonken","startTime":351.33,"endTime":353.31,"body":"guarantee. And look, I am sure"},{"speaker":"Annemie Tonken","startTime":351.33,"endTime":353.31,"body":"that there are photographers in"},{"speaker":"Annemie Tonken","startTime":353.31,"endTime":356.07,"body":"my area who have our privacy"},{"speaker":"Annemie Tonken","startTime":353.31,"endTime":356.07,"body":"even as the default, but I don't"},{"speaker":"Annemie Tonken","startTime":356.07,"endTime":358.38,"body":"know of anyone else locally"},{"speaker":"Annemie Tonken","startTime":356.07,"endTime":358.38,"body":"who's making that a front and"},{"speaker":"Annemie Tonken","startTime":358.38,"endTime":360.51,"body":"center part of their unique"},{"speaker":"Annemie Tonken","startTime":358.38,"endTime":360.51,"body":"value proposition, which I would"},{"speaker":"Annemie Tonken","startTime":360.51,"endTime":361.8,"body":"encourage you to consider,"},{"speaker":"Annemie Tonken","startTime":360.51,"endTime":361.8,"body":"because I think in this day and"},{"speaker":"Annemie Tonken","startTime":361.8,"endTime":364.38,"body":"age, it is a pretty big issue"},{"speaker":"Annemie Tonken","startTime":361.8,"endTime":364.38,"body":"for a lot of people. But that's"},{"speaker":"Annemie Tonken","startTime":364.38,"endTime":366.84,"body":"not yet. It's not like I was"},{"speaker":"Annemie Tonken","startTime":364.38,"endTime":366.84,"body":"like, Well, I'm just excited and"},{"speaker":"Annemie Tonken","startTime":366.84,"endTime":368.34,"body":"give up all the rights to photos"},{"speaker":"Annemie Tonken","startTime":366.84,"endTime":368.34,"body":"forever and ever. Right? You"},{"speaker":"Annemie Tonken","startTime":368.34,"endTime":370.47,"body":"guys know better than that. I am"},{"speaker":"Annemie Tonken","startTime":368.34,"endTime":370.47,"body":"always keeping an eye on the"},{"speaker":"Annemie Tonken","startTime":370.47,"endTime":372.21,"body":"sustainability of my business,"},{"speaker":"Annemie Tonken","startTime":370.47,"endTime":372.21,"body":"my ability to market myself, et"},{"speaker":"Annemie Tonken","startTime":372.21,"endTime":374.1,"body":"cetera, et cetera. So a couple"},{"speaker":"Annemie Tonken","startTime":372.21,"endTime":374.1,"body":"of other things changed. Number"},{"speaker":"Annemie Tonken","startTime":374.1,"endTime":376.53,"body":"one, I raised my prices for the"},{"speaker":"Annemie Tonken","startTime":374.1,"endTime":376.53,"body":"first time since 2017 in any"},{"speaker":"Annemie Tonken","startTime":376.53,"endTime":378.87,"body":"significant way. My product"},{"speaker":"Annemie Tonken","startTime":376.53,"endTime":378.87,"body":"prices have changed over the"},{"speaker":"Annemie Tonken","startTime":378.87,"endTime":380.07,"body":"years, you know, with"},{"speaker":"Annemie Tonken","startTime":378.87,"endTime":380.07,"body":"fluctuations in cost. But for"},{"speaker":"Annemie Tonken","startTime":380.07,"endTime":382.02,"body":"the most part I'm happy to sign,"},{"speaker":"Annemie Tonken","startTime":380.07,"endTime":382.02,"body":"has stayed pretty stable. But"},{"speaker":"Annemie Tonken","startTime":382.02,"endTime":383.88,"body":"anyway, so I raised my prices."},{"speaker":"Annemie Tonken","startTime":382.02,"endTime":383.88,"body":"It's not a big jump. It was like"},{"speaker":"Annemie Tonken","startTime":383.88,"endTime":386.88,"body":"percentage wise, about 15% but"},{"speaker":"Annemie Tonken","startTime":383.88,"endTime":386.88,"body":"what that means is, if I do feel"},{"speaker":"Annemie Tonken","startTime":386.88,"endTime":389.19,"body":"the need to update my portfolio,"},{"speaker":"Annemie Tonken","startTime":386.88,"endTime":389.19,"body":"I can hire models with that"},{"speaker":"Annemie Tonken","startTime":389.19,"endTime":390.99,"body":"extra money, right? I've got"},{"speaker":"Annemie Tonken","startTime":389.19,"endTime":390.99,"body":"sort of the extra budget built"},{"speaker":"Annemie Tonken","startTime":390.99,"endTime":393.57,"body":"in to pay for portfolio"},{"speaker":"Annemie Tonken","startTime":390.99,"endTime":393.57,"body":"building. The other part that I"},{"speaker":"Annemie Tonken","startTime":393.57,"endTime":394.83,"body":"think you should know, and I"},{"speaker":"Annemie Tonken","startTime":393.57,"endTime":394.83,"body":"think this part, is kind of the"},{"speaker":"Annemie Tonken","startTime":394.83,"endTime":397.71,"body":"genius of holding you like we"},{"speaker":"Annemie Tonken","startTime":394.83,"endTime":397.71,"body":"know, if you've been listening"},{"speaker":"Annemie Tonken","startTime":397.71,"endTime":399.63,"body":"for any period of time, I use"},{"speaker":"Annemie Tonken","startTime":397.71,"endTime":399.63,"body":"the simple sales system to work"},{"speaker":"Annemie Tonken","startTime":399.63,"endTime":401.4,"body":"with my clients, and part of"},{"speaker":"Annemie Tonken","startTime":399.63,"endTime":401.4,"body":"that, the part that comes down"},{"speaker":"Annemie Tonken","startTime":401.4,"endTime":403.77,"body":"to the way people pay for my"},{"speaker":"Annemie Tonken","startTime":401.4,"endTime":403.77,"body":"services, is that first they pay"},{"speaker":"Annemie Tonken","startTime":403.77,"endTime":405.45,"body":"a session fee, and then they"},{"speaker":"Annemie Tonken","startTime":403.77,"endTime":405.45,"body":"purchase a collection. So the"},{"speaker":"Annemie Tonken","startTime":405.45,"endTime":407.67,"body":"session fee is paid, collection"},{"speaker":"Annemie Tonken","startTime":405.45,"endTime":407.67,"body":"is chosen and paid for. Once"},{"speaker":"Annemie Tonken","startTime":407.67,"endTime":410.37,"body":"they've had a chance to preview"},{"speaker":"Annemie Tonken","startTime":407.67,"endTime":410.37,"body":"their images. What I do now is,"},{"speaker":"Annemie Tonken","startTime":410.46,"endTime":412.26,"body":"if I have a session where I love"},{"speaker":"Annemie Tonken","startTime":410.46,"endTime":412.26,"body":"the images and I feel like they"},{"speaker":"Annemie Tonken","startTime":412.26,"endTime":414.12,"body":"may, you know, be portfolio"},{"speaker":"Annemie Tonken","startTime":412.26,"endTime":414.12,"body":"worthy, something that I want to"},{"speaker":"Annemie Tonken","startTime":414.12,"endTime":416.7,"body":"share in there, that is the"},{"speaker":"Annemie Tonken","startTime":414.12,"endTime":416.7,"body":"case. And if it's not, then,"},{"speaker":"Annemie Tonken","startTime":416.73,"endTime":419.07,"body":"like I just send the everything"},{"speaker":"Annemie Tonken","startTime":416.73,"endTime":419.07,"body":"goes as normal, but if I do want"},{"speaker":"Annemie Tonken","startTime":419.07,"endTime":421.11,"body":"to use the photos, then when I"},{"speaker":"Annemie Tonken","startTime":419.07,"endTime":421.11,"body":"send back slideshow preview. I"},{"speaker":"Annemie Tonken","startTime":421.11,"endTime":423.12,"body":"send them an author they're"},{"speaker":"Annemie Tonken","startTime":421.11,"endTime":423.12,"body":"willing to pre authorize my use"},{"speaker":"Annemie Tonken","startTime":423.12,"endTime":425.67,"body":"of the images, then they can"},{"speaker":"Annemie Tonken","startTime":423.12,"endTime":425.67,"body":"percent off whichever collection"},{"speaker":"Annemie Tonken","startTime":425.7,"endTime":428.94,"body":"they want to purchase. Benefits"},{"speaker":"Annemie Tonken","startTime":425.7,"endTime":428.94,"body":"to doing this at the time of"},{"speaker":"Annemie Tonken","startTime":428.94,"endTime":430.47,"body":"collection purchase, rather than"},{"speaker":"Annemie Tonken","startTime":428.94,"endTime":430.47,"body":"before"},{"speaker":"Annemie Tonken","startTime":430.47,"endTime":435.293,"body":"we when we're doing a pre"},{"speaker":"Annemie Tonken","startTime":430.47,"endTime":435.293,"body":"session. First of all, I think"},{"speaker":"Annemie Tonken","startTime":435.379,"endTime":440.289,"body":"this is a little confusing. So"},{"speaker":"Annemie Tonken","startTime":435.379,"endTime":440.289,"body":"as you all know, I'm a big"},{"speaker":"Annemie Tonken","startTime":440.375,"endTime":445.716,"body":"believer that when you confuse"},{"speaker":"Annemie Tonken","startTime":440.375,"endTime":445.716,"body":"someone, you lose that like you"},{"speaker":"Annemie Tonken","startTime":445.802,"endTime":450.539,"body":"don't want to give someone too"},{"speaker":"Annemie Tonken","startTime":445.802,"endTime":450.539,"body":"many options or too much"},{"speaker":"Annemie Tonken","startTime":450.626,"endTime":455.621,"body":"information to consider when"},{"speaker":"Annemie Tonken","startTime":450.626,"endTime":455.621,"body":"they are especially when they"},{"speaker":"Annemie Tonken","startTime":455.708,"endTime":460.273,"body":"are at the booking phase,"},{"speaker":"Annemie Tonken","startTime":455.708,"endTime":460.273,"body":"really, at any stage of the"},{"speaker":"Annemie Tonken","startTime":460.359,"endTime":465.183,"body":"process. You want to make the"},{"speaker":"Annemie Tonken","startTime":460.359,"endTime":465.183,"body":"decision making process as"},{"speaker":"Annemie Tonken","startTime":465.269,"endTime":470.609,"body":"straightforward as possible, to"},{"speaker":"Annemie Tonken","startTime":465.269,"endTime":470.609,"body":"give them the information that"},{"speaker":"Annemie Tonken","startTime":470.695,"endTime":476.122,"body":"they need when they need it, so"},{"speaker":"Annemie Tonken","startTime":470.695,"endTime":476.122,"body":"by not complicating the booking"},{"speaker":"Annemie Tonken","startTime":476.208,"endTime":481.635,"body":"process with this other thing to"},{"speaker":"Annemie Tonken","startTime":476.208,"endTime":481.635,"body":"consider that's sort of out of"},{"speaker":"Annemie Tonken","startTime":481.721,"endTime":486.545,"body":"the ordinary. You know you're"},{"speaker":"Annemie Tonken","startTime":481.721,"endTime":486.545,"body":"doing your paper, and then"},{"speaker":"Annemie Tonken","startTime":486.631,"endTime":492.057,"body":"there's the trust factor. Right"},{"speaker":"Annemie Tonken","startTime":486.631,"endTime":492.057,"body":"at the point of them purchasing"},{"speaker":"Annemie Tonken","startTime":492.144,"endTime":497.226,"body":"a collection, they know me."},{"speaker":"Annemie Tonken","startTime":492.144,"endTime":497.226,"body":"Hopefully they felt comfortable"},{"speaker":"Annemie Tonken","startTime":497.312,"endTime":502.135,"body":"with me. We did a session"},{"speaker":"Annemie Tonken","startTime":497.312,"endTime":502.135,"body":"together, and I got into their"},{"speaker":"Annemie Tonken","startTime":502.222,"endTime":507.476,"body":"house, basically. Hopefully they"},{"speaker":"Annemie Tonken","startTime":502.222,"endTime":507.476,"body":"know I'm not some sort of or"},{"speaker":"Annemie Tonken","startTime":507.562,"endTime":512.73,"body":"like disrespectful person who's"},{"speaker":"Annemie Tonken","startTime":507.562,"endTime":512.73,"body":"going to go, like, splashing"},{"speaker":"Annemie Tonken","startTime":512.816,"endTime":517.382,"body":"their photos somewhere, or in"},{"speaker":"Annemie Tonken","startTime":512.816,"endTime":517.382,"body":"some way that they feel"},{"speaker":"Annemie Tonken","startTime":517.468,"endTime":522.808,"body":"uncomfortable. There's a fact"},{"speaker":"Annemie Tonken","startTime":517.468,"endTime":522.808,"body":"that they've also had the chance"},{"speaker":"Annemie Tonken","startTime":522.894,"endTime":527.977,"body":"to actually see their photos"},{"speaker":"Annemie Tonken","startTime":522.894,"endTime":527.977,"body":"right, assuming that they feel"},{"speaker":"Annemie Tonken","startTime":528.063,"endTime":533.575,"body":"the way that I do, they may feel"},{"speaker":"Annemie Tonken","startTime":528.063,"endTime":533.575,"body":"more willing to have this photo"},{"speaker":"Annemie Tonken","startTime":533.662,"endTime":538.658,"body":"share public and even found in"},{"speaker":"Annemie Tonken","startTime":533.662,"endTime":538.658,"body":"association with a searcher"},{"speaker":"Annemie Tonken","startTime":538.744,"endTime":543.567,"body":"name, especially when I'm"},{"speaker":"Annemie Tonken","startTime":538.744,"endTime":543.567,"body":"working with like newborns and"},{"speaker":"Annemie Tonken","startTime":543.653,"endTime":548.133,"body":"people who might be"},{"speaker":"Annemie Tonken","startTime":543.653,"endTime":548.133,"body":"breastfeeding. I feel like, if I"},{"speaker":"Annemie Tonken","startTime":548.219,"endTime":553.559,"body":"were too lazy, I would like to"},{"speaker":"Annemie Tonken","startTime":548.219,"endTime":553.559,"body":"give me permission to use their"},{"speaker":"Annemie Tonken","startTime":553.645,"endTime":558.9,"body":"photos before they had a chance"},{"speaker":"Annemie Tonken","startTime":553.645,"endTime":558.9,"body":"to see their photos. They may"},{"speaker":"Annemie Tonken","startTime":558.986,"endTime":563.982,"body":"feel weird about giving that"},{"speaker":"Annemie Tonken","startTime":558.986,"endTime":563.982,"body":"permission. And finally, if I"},{"speaker":"Annemie Tonken","startTime":564.068,"endTime":569.495,"body":"would have promised that ahead"},{"speaker":"Annemie Tonken","startTime":564.068,"endTime":569.495,"body":"of booking this session, then we"},{"speaker":"Annemie Tonken","startTime":569.581,"endTime":574.749,"body":"would water down my promise of"},{"speaker":"Annemie Tonken","startTime":569.581,"endTime":574.749,"body":"privacy. Would also basically"},{"speaker":"Annemie Tonken","startTime":574.835,"endTime":579.659,"body":"lock me into offering this"},{"speaker":"Annemie Tonken","startTime":574.835,"endTime":579.659,"body":"discount to everyone when, in"},{"speaker":"Annemie Tonken","startTime":579.745,"endTime":584.827,"body":"fact, I have where I'm like,"},{"speaker":"Annemie Tonken","startTime":579.745,"endTime":584.827,"body":"Yeah, none of these photos are"},{"speaker":"Annemie Tonken","startTime":584.913,"endTime":590.081,"body":"the photos that I want to like"},{"speaker":"Annemie Tonken","startTime":584.913,"endTime":590.081,"body":"put on my website. So holding"},{"speaker":"Annemie Tonken","startTime":590.167,"endTime":595.68,"body":"that information back, not only"},{"speaker":"Annemie Tonken","startTime":590.167,"endTime":595.68,"body":"do I make the process easier and"},{"speaker":"Annemie Tonken","startTime":595.766,"endTime":600.676,"body":"present that information at"},{"speaker":"Annemie Tonken","startTime":595.766,"endTime":600.676,"body":"another time, but I do myself"},{"speaker":"Annemie Tonken","startTime":600.762,"endTime":605.931,"body":"the opportunity to choose not to"},{"speaker":"Annemie Tonken","startTime":600.762,"endTime":605.931,"body":"give that to our particular"},{"speaker":"Annemie Tonken","startTime":606.017,"endTime":611.616,"body":"client. So there's a whole bunch"},{"speaker":"Annemie Tonken","startTime":606.017,"endTime":611.616,"body":"of reasons why I think that that"},{"speaker":"Annemie Tonken","startTime":611.702,"endTime":617.301,"body":"should be held till after you've"},{"speaker":"Annemie Tonken","startTime":611.702,"endTime":617.301,"body":"worked with them, after you have"},{"speaker":"Annemie Tonken","startTime":617.387,"endTime":622.641,"body":"a session incentive. You know,"},{"speaker":"Annemie Tonken","startTime":617.387,"endTime":622.641,"body":"obviously there are people out"},{"speaker":"Annemie Tonken","startTime":622.727,"endTime":627.723,"body":"there who are like, I don't"},{"speaker":"Annemie Tonken","startTime":622.727,"endTime":627.723,"body":"discount, discounting it after"},{"speaker":"Annemie Tonken","startTime":627.809,"endTime":633.408,"body":"my brand, I feel like I'm pretty"},{"speaker":"Annemie Tonken","startTime":627.809,"endTime":633.408,"body":"comfortable with my brand. Where"},{"speaker":"Annemie Tonken","startTime":633.494,"endTime":638.49,"body":"it is my price point is part of"},{"speaker":"Annemie Tonken","startTime":633.494,"endTime":638.49,"body":"the brand. And if they are"},{"speaker":"Annemie Tonken","startTime":638.576,"endTime":643.314,"body":"willing to pay these higher"},{"speaker":"Annemie Tonken","startTime":638.576,"endTime":643.314,"body":"prices to begin without the"},{"speaker":"Annemie Tonken","startTime":643.4,"endTime":648.396,"body":"promise of discount, then giving"},{"speaker":"Annemie Tonken","startTime":643.4,"endTime":648.396,"body":"them a surprise financial"},{"speaker":"Annemie Tonken","startTime":648.482,"endTime":654.081,"body":"incentive. You know, it's just a"},{"speaker":"Annemie Tonken","startTime":648.482,"endTime":654.081,"body":"positive and it's doable for me,"},{"speaker":"Annemie Tonken","startTime":654.167,"endTime":659.335,"body":"because I've had my general"},{"speaker":"Annemie Tonken","startTime":654.167,"endTime":659.335,"body":"prices. But on your hand, I will"},{"speaker":"Annemie Tonken","startTime":659.422,"endTime":664.848,"body":"say I would not make if you're"},{"speaker":"Annemie Tonken","startTime":659.422,"endTime":664.848,"body":"considering doing something like"},{"speaker":"Annemie Tonken","startTime":664.934,"endTime":669.844,"body":"this. I wouldn't make the"},{"speaker":"Annemie Tonken","startTime":664.934,"endTime":669.844,"body":"financial incentive so big that"},{"speaker":"Annemie Tonken","startTime":669.93,"endTime":675.185,"body":"it feels like undue pressure,"},{"speaker":"Annemie Tonken","startTime":669.93,"endTime":675.185,"body":"right? You don't want prices if"},{"speaker":"Annemie Tonken","startTime":675.271,"endTime":680.181,"body":"they're willing to let you use"},{"speaker":"Annemie Tonken","startTime":675.271,"endTime":680.181,"body":"them, because back if it's"},{"speaker":"Annemie Tonken","startTime":680.267,"endTime":685.09,"body":"someone in a position where"},{"speaker":"Annemie Tonken","startTime":680.267,"endTime":685.09,"body":"they're kind of coerced into"},{"speaker":"Annemie Tonken","startTime":685.177,"endTime":690.0,"body":"allowing you to use their"},{"speaker":"Annemie Tonken","startTime":685.177,"endTime":690.0,"body":"photos, that, you know, 20 ish"},{"speaker":"Annemie Tonken","startTime":690.086,"endTime":695.341,"body":"percent range is a pretty good"},{"speaker":"Annemie Tonken","startTime":690.086,"endTime":695.341,"body":"one so far, you know, and it's"},{"speaker":"Annemie Tonken","startTime":695.427,"endTime":701.026,"body":"only been, it's been less than a"},{"speaker":"Annemie Tonken","startTime":695.427,"endTime":701.026,"body":"year. The sample size isn't huge"},{"speaker":"Annemie Tonken","startTime":701.112,"endTime":706.022,"body":"at this point, but I've had"},{"speaker":"Annemie Tonken","startTime":701.112,"endTime":706.022,"body":"about a 50% acceptable offer,"},{"speaker":"Annemie Tonken","startTime":706.108,"endTime":711.018,"body":"and honestly, it has seemed"},{"speaker":"Annemie Tonken","startTime":706.108,"endTime":711.018,"body":"pretty well received, even by"},{"speaker":"Annemie Tonken","startTime":711.104,"endTime":716.358,"body":"the people who have chosen not"},{"speaker":"Annemie Tonken","startTime":711.104,"endTime":716.358,"body":"to take me up on it. It's felt"},{"speaker":"Annemie Tonken","startTime":716.444,"endTime":721.699,"body":"really good. I didn't want to."},{"speaker":"Annemie Tonken","startTime":716.444,"endTime":721.699,"body":"Share it right away, because I"},{"speaker":"Annemie Tonken","startTime":721.785,"endTime":727.298,"body":"always like to see how something"},{"speaker":"Annemie Tonken","startTime":721.785,"endTime":727.298,"body":"goes before I recommend it, but"},{"speaker":"Annemie Tonken","startTime":727.384,"endTime":732.81,"body":"it has been, to me, it has felt"},{"speaker":"Annemie Tonken","startTime":727.384,"endTime":732.81,"body":"like the right solution to kind"},{"speaker":"Annemie Tonken","startTime":732.896,"endTime":737.979,"body":"of sticky. So whether this"},{"speaker":"Annemie Tonken","startTime":732.896,"endTime":737.979,"body":"policy or something like that is"},{"speaker":"Annemie Tonken","startTime":738.065,"endTime":743.664,"body":"right for you, I wanted to share"},{"speaker":"Annemie Tonken","startTime":738.065,"endTime":743.664,"body":"my thought process here, because"},{"speaker":"Annemie Tonken","startTime":743.75,"endTime":748.573,"body":"I really do think that in our"},{"speaker":"Annemie Tonken","startTime":743.75,"endTime":748.573,"body":"line of work, the issue of"},{"speaker":"Annemie Tonken","startTime":748.66,"endTime":753.655,"body":"privacy is only going to become"},{"speaker":"Annemie Tonken","startTime":748.66,"endTime":753.655,"body":"bigger. It's only going to"},{"speaker":"Annemie Tonken","startTime":753.742,"endTime":758.996,"body":"become shorter, and we need to"},{"speaker":"Annemie Tonken","startTime":753.742,"endTime":758.996,"body":"be thinking ahead about how we"},{"speaker":"Annemie Tonken","startTime":759.082,"endTime":764.509,"body":"plan to respond in the face of"},{"speaker":"Annemie Tonken","startTime":759.082,"endTime":764.509,"body":"certainly legislation that could"},{"speaker":"Annemie Tonken","startTime":764.595,"endTime":769.419,"body":"limit our ability to mark"},{"speaker":"Annemie Tonken","startTime":764.595,"endTime":769.419,"body":"ourselves in the same way that"},{"speaker":"Annemie Tonken","startTime":769.505,"endTime":774.931,"body":"we always have, but really even"},{"speaker":"Annemie Tonken","startTime":769.505,"endTime":774.931,"body":"beyond legislation and the rule"},{"speaker":"Annemie Tonken","startTime":775.017,"endTime":780.1,"body":"of law and all that sort of"},{"speaker":"Annemie Tonken","startTime":775.017,"endTime":780.1,"body":"thing, we have to be thoughtful"},{"speaker":"Annemie Tonken","startTime":780.186,"endTime":785.526,"body":"about both our clients feelings"},{"speaker":"Annemie Tonken","startTime":780.186,"endTime":785.526,"body":"and our own. So if you haven't"},{"speaker":"Annemie Tonken","startTime":785.612,"endTime":790.694,"body":"already consider this subject of"},{"speaker":"Annemie Tonken","startTime":785.612,"endTime":790.694,"body":"privacy or reconsider this"},{"speaker":"Annemie Tonken","startTime":790.78,"endTime":795.863,"body":"subject and ensure that your"},{"speaker":"Annemie Tonken","startTime":790.78,"endTime":795.863,"body":"current policies and practices"},{"speaker":"Annemie Tonken","startTime":795.949,"endTime":801.375,"body":"are in alignment with both your"},{"speaker":"Annemie Tonken","startTime":795.949,"endTime":801.375,"body":"business plan and your personal"},{"speaker":"Annemie Tonken","startTime":801.461,"endTime":806.457,"body":"values, have a great week. Well,"},{"speaker":"Annemie Tonken","startTime":801.461,"endTime":806.457,"body":"that's it for this week's"},{"speaker":"Annemie Tonken","startTime":806.544,"endTime":811.798,"body":"episode of this campaign, heart."},{"speaker":"Annemie Tonken","startTime":806.544,"endTime":811.798,"body":"I'll be back Same time, same"},{"speaker":"Annemie Tonken","startTime":811.884,"endTime":816.277,"body":"place next week. In the"},{"speaker":"Annemie Tonken","startTime":811.884,"endTime":816.277,"body":"meantime, you can find more"},{"speaker":"Annemie Tonken","startTime":816.363,"endTime":821.531,"body":"information about this episode"},{"speaker":"Annemie Tonken","startTime":816.363,"endTime":821.531,"body":"along all the relevant links,"},{"speaker":"Annemie Tonken","startTime":821.618,"endTime":827.044,"body":"notes and downloads at this can"},{"speaker":"Annemie Tonken","startTime":821.618,"endTime":827.044,"body":"be done, heart.com/learn if you"},{"speaker":"Annemie Tonken","startTime":827.13,"endTime":832.212,"body":"like the podcast, be sure to hit"},{"speaker":"Annemie Tonken","startTime":827.13,"endTime":832.212,"body":"the subscribe button. Even"},{"speaker":"Annemie Tonken","startTime":832.299,"endTime":837.122,"body":"better, share the love by the"},{"speaker":"Annemie Tonken","startTime":832.299,"endTime":837.122,"body":"interviews. And as always,"},{"speaker":"Annemie Tonken","startTime":837.208,"endTime":842.98,"body":"thanks so much for Joining me. I"},{"speaker":"Annemie Tonken","startTime":837.208,"endTime":842.98,"body":"hope that you have a fanastic week"}]}