{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.66,"endTime":3.36,"body":"You may have"},{"speaker":"Annemie Tonken","startTime":0.66,"endTime":3.36,"body":"heard me talk in the past about"},{"speaker":"Annemie Tonken","startTime":3.36,"endTime":7.14,"body":"how marketing is like laundry."},{"speaker":"Annemie Tonken","startTime":3.36,"endTime":7.14,"body":"Just as soon as you feel like"},{"speaker":"Annemie Tonken","startTime":7.14,"endTime":11.94,"body":"you have finally gotten it done,"},{"speaker":"Annemie Tonken","startTime":7.14,"endTime":11.94,"body":"there's more on the horizon. And"},{"speaker":"Annemie Tonken","startTime":11.94,"endTime":15.84,"body":"that is a perpetual cycle in our"},{"speaker":"Annemie Tonken","startTime":11.94,"endTime":15.84,"body":"photography businesses,"},{"speaker":"Annemie Tonken","startTime":15.84,"endTime":21.26,"body":"basically until we no longer"},{"speaker":"Annemie Tonken","startTime":15.84,"endTime":21.26,"body":"want clients. And so, you know,"},{"speaker":"Annemie Tonken","startTime":21.26,"endTime":23.84,"body":"it's one of those things where"},{"speaker":"Annemie Tonken","startTime":21.26,"endTime":23.84,"body":"you kind of have to make peace"},{"speaker":"Annemie Tonken","startTime":23.84,"endTime":28.58,"body":"with it, settle in and kind of"},{"speaker":"Annemie Tonken","startTime":23.84,"endTime":28.58,"body":"get into a groove. But sometimes"},{"speaker":"Annemie Tonken","startTime":28.58,"endTime":33.2,"body":"that groove starts to feel like"},{"speaker":"Annemie Tonken","startTime":28.58,"endTime":33.2,"body":"a rut. And when that happens, my"},{"speaker":"Annemie Tonken","startTime":33.2,"endTime":37.4,"body":"favorite thing to do is go out"},{"speaker":"Annemie Tonken","startTime":33.2,"endTime":37.4,"body":"into the world and find new"},{"speaker":"Annemie Tonken","startTime":37.4,"endTime":42.82,"body":"voices, new perspectives and new"},{"speaker":"Annemie Tonken","startTime":37.4,"endTime":42.82,"body":"ideas about marketing, which"},{"speaker":"Annemie Tonken","startTime":42.82,"endTime":47.2,"body":"leads me to today's guest Rachel"},{"speaker":"Annemie Tonken","startTime":42.82,"endTime":47.2,"body":"Traxler is a photographer based"},{"speaker":"Annemie Tonken","startTime":47.2,"endTime":53.92,"body":"in Wisconsin. She is the host of"},{"speaker":"Annemie Tonken","startTime":47.2,"endTime":53.92,"body":"her own podcast and an amazing"},{"speaker":"Annemie Tonken","startTime":53.98,"endTime":57.88,"body":"sort of fresh perspective on all"},{"speaker":"Annemie Tonken","startTime":53.98,"endTime":57.88,"body":"things marketing. And the thing"},{"speaker":"Annemie Tonken","startTime":57.88,"endTime":62.28,"body":"that really stood out to me when"},{"speaker":"Annemie Tonken","startTime":57.88,"endTime":62.28,"body":"Rachel reached out was her"},{"speaker":"Annemie Tonken","startTime":62.34,"endTime":66.48,"body":"suggestion that we need to be"},{"speaker":"Annemie Tonken","startTime":62.34,"endTime":66.48,"body":"moving away from relying so"},{"speaker":"Annemie Tonken","startTime":66.48,"endTime":70.14,"body":"heavily on social media. This is"},{"speaker":"Annemie Tonken","startTime":66.48,"endTime":70.14,"body":"something that I absolutely"},{"speaker":"Annemie Tonken","startTime":70.14,"endTime":73.5,"body":"believe. It's something that I"},{"speaker":"Annemie Tonken","startTime":70.14,"endTime":73.5,"body":"practice in my own business, but"},{"speaker":"Annemie Tonken","startTime":73.5,"endTime":76.92,"body":"I think that it's a more nuanced"},{"speaker":"Annemie Tonken","startTime":73.5,"endTime":76.92,"body":"conversation, and so I'm really"},{"speaker":"Annemie Tonken","startTime":76.92,"endTime":81.86,"body":"excited to bring Rachel on the"},{"speaker":"Annemie Tonken","startTime":76.92,"endTime":81.86,"body":"show and share with you her"},{"speaker":"Annemie Tonken","startTime":81.86,"endTime":87.32,"body":"ideas about how to build a lead"},{"speaker":"Annemie Tonken","startTime":81.86,"endTime":87.32,"body":"generating machine that doesn't"},{"speaker":"Annemie Tonken","startTime":87.32,"endTime":92.12,"body":"rely on social media for those"},{"speaker":"Annemie Tonken","startTime":87.32,"endTime":92.12,"body":"leads. Welcome to this can't be"},{"speaker":"Annemie Tonken","startTime":92.12,"endTime":95.72,"body":"that hard. My name is Annemie"},{"speaker":"Annemie Tonken","startTime":92.12,"endTime":95.72,"body":"Tonken and I help photographers"},{"speaker":"Annemie Tonken","startTime":95.72,"endTime":99.14,"body":"run profitable, sustainable"},{"speaker":"Annemie Tonken","startTime":95.72,"endTime":99.14,"body":"businesses that they love. Each"},{"speaker":"Annemie Tonken","startTime":99.14,"endTime":102.16,"body":"week on the podcast, I cover"},{"speaker":"Annemie Tonken","startTime":99.14,"endTime":102.16,"body":"simple, actionable strategies"},{"speaker":"Annemie Tonken","startTime":102.16,"endTime":105.58,"body":"and systems that photographers"},{"speaker":"Annemie Tonken","startTime":102.16,"endTime":105.58,"body":"at every level of experience can"},{"speaker":"Annemie Tonken","startTime":105.58,"endTime":109.3,"body":"use to earn more money in a more"},{"speaker":"Annemie Tonken","startTime":105.58,"endTime":109.3,"body":"sustainable way. Running a"},{"speaker":"Annemie Tonken","startTime":109.3,"endTime":112.78,"body":"photography business doesn't"},{"speaker":"Annemie Tonken","startTime":109.3,"endTime":112.78,"body":"have to be that hard. You can do"},{"speaker":"Annemie Tonken","startTime":112.78,"endTime":120.46,"body":"it, and I can show you how."},{"speaker":"Annemie Tonken","startTime":112.78,"endTime":120.46,"body":"Rachel Traxler, welcome to this"},{"speaker":"Annemie Tonken","startTime":120.46,"endTime":123.18,"body":"can't be that hard. I'm so happy"},{"speaker":"Annemie Tonken","startTime":120.46,"endTime":123.18,"body":"to have you on the show. How are"},{"speaker":"Annemie Tonken","startTime":123.18,"endTime":123.9,"body":"you today?"},{"speaker":"Rachel Traxler","startTime":124.38,"endTime":126.96,"body":"I'm great. I'm"},{"speaker":"Rachel Traxler","startTime":124.38,"endTime":126.96,"body":"so excited to be here. This is"},{"speaker":"Rachel Traxler","startTime":126.96,"endTime":128.34,"body":"gonna be a fun one today."},{"speaker":"Annemie Tonken","startTime":128.639,"endTime":131.099,"body":"It is gonna be a"},{"speaker":"Annemie Tonken","startTime":128.639,"endTime":131.099,"body":"fun one. And I am just grateful"},{"speaker":"Annemie Tonken","startTime":131.099,"endTime":135.119,"body":"to be inside having cozy"},{"speaker":"Annemie Tonken","startTime":131.099,"endTime":135.119,"body":"conversations on what is a very"},{"speaker":"Annemie Tonken","startTime":135.119,"endTime":138.659,"body":"cold day here, and sounds like"},{"speaker":"Annemie Tonken","startTime":135.119,"endTime":138.659,"body":"an even colder day there. What"},{"speaker":"Annemie Tonken","startTime":138.659,"endTime":140.239,"body":"did you say the temperature was?"},{"speaker":"Annemie Tonken","startTime":138.659,"endTime":140.239,"body":"Yeah, it's"},{"speaker":"Rachel Traxler","startTime":140.24,"endTime":143.24,"body":"like it was just"},{"speaker":"Rachel Traxler","startTime":140.24,"endTime":143.24,"body":"negative 17 here in Wisconsin,"},{"speaker":"Rachel Traxler","startTime":143.78,"endTime":148.1,"body":"just like wild. My internet is"},{"speaker":"Rachel Traxler","startTime":143.78,"endTime":148.1,"body":"out, my card wouldn't start, my"},{"speaker":"Rachel Traxler","startTime":148.1,"endTime":151.82,"body":"nanny's car wouldn't start. It's"},{"speaker":"Rachel Traxler","startTime":148.1,"endTime":151.82,"body":"quite the little freezing"},{"speaker":"Rachel Traxler","startTime":151.82,"endTime":153.32,"body":"adventure we have right here"},{"speaker":"Rachel Traxler","startTime":151.82,"endTime":153.32,"body":"now,"},{"speaker":"Annemie Tonken","startTime":154.34,"endTime":157.4,"body":"yeah, Indeed,"},{"speaker":"Annemie Tonken","startTime":154.34,"endTime":157.4,"body":"indeed, it's not quite that cold"},{"speaker":"Annemie Tonken","startTime":157.4,"endTime":160.42,"body":"here, but it is a snow day, so"},{"speaker":"Annemie Tonken","startTime":157.4,"endTime":160.42,"body":"my kids are home and everything"},{"speaker":"Annemie Tonken","startTime":160.42,"endTime":163.66,"body":"is wild. Well, let's just go"},{"speaker":"Annemie Tonken","startTime":160.42,"endTime":163.66,"body":"ahead and dive right in. I would"},{"speaker":"Annemie Tonken","startTime":163.66,"endTime":167.08,"body":"love for you to introduce"},{"speaker":"Annemie Tonken","startTime":163.66,"endTime":167.08,"body":"yourself and and then we could"},{"speaker":"Annemie Tonken","startTime":167.08,"endTime":170.56,"body":"just kind of pick it up from"},{"speaker":"Annemie Tonken","startTime":167.08,"endTime":170.56,"body":"there and and dive right in."},{"speaker":"Rachel Traxler","startTime":171.16,"endTime":173.74,"body":"Yeah. So my name"},{"speaker":"Rachel Traxler","startTime":171.16,"endTime":173.74,"body":"is Rachel tratzer. I am a"},{"speaker":"Rachel Traxler","startTime":173.74,"endTime":176.2,"body":"wedding photographer. I've been"},{"speaker":"Rachel Traxler","startTime":173.74,"endTime":176.2,"body":"doing weddings, shooting"},{"speaker":"Rachel Traxler","startTime":176.2,"endTime":180.16,"body":"weddings, for 13 years now. And"},{"speaker":"Rachel Traxler","startTime":176.2,"endTime":180.16,"body":"I'm also a photography business"},{"speaker":"Rachel Traxler","startTime":180.16,"endTime":183.12,"body":"coach. And I also am a host of"},{"speaker":"Rachel Traxler","startTime":180.16,"endTime":183.12,"body":"my own podcast, the gold biz"},{"speaker":"Rachel Traxler","startTime":183.12,"endTime":185.7,"body":"podcast, so kind of dabbling"},{"speaker":"Rachel Traxler","startTime":183.12,"endTime":185.7,"body":"into all the things there as"},{"speaker":"Rachel Traxler","startTime":185.7,"endTime":186.12,"body":"well."},{"speaker":"Annemie Tonken","startTime":186.6,"endTime":189.24,"body":"Love it. I feel"},{"speaker":"Annemie Tonken","startTime":186.6,"endTime":189.24,"body":"like it's certainly not the path"},{"speaker":"Annemie Tonken","startTime":189.24,"endTime":193.08,"body":"for everyone, but when I come"},{"speaker":"Annemie Tonken","startTime":189.24,"endTime":193.08,"body":"across people who have a similar"},{"speaker":"Annemie Tonken","startTime":193.08,"endTime":196.68,"body":"path to mine, it's always kind"},{"speaker":"Annemie Tonken","startTime":193.08,"endTime":196.68,"body":"of fun to connect. Because as"},{"speaker":"Annemie Tonken","startTime":196.68,"endTime":199.98,"body":"creative people, we get excited"},{"speaker":"Annemie Tonken","startTime":196.68,"endTime":199.98,"body":"by a lot of different things,"},{"speaker":"Annemie Tonken","startTime":199.98,"endTime":204.44,"body":"and these are all sort of"},{"speaker":"Annemie Tonken","startTime":199.98,"endTime":204.44,"body":"creative avenues. Tell me how,"},{"speaker":"Annemie Tonken","startTime":205.04,"endTime":207.5,"body":"like, long you've had your"},{"speaker":"Annemie Tonken","startTime":205.04,"endTime":207.5,"body":"podcast, because that is"},{"speaker":"Annemie Tonken","startTime":207.5,"endTime":209.84,"body":"actually something that I don't"},{"speaker":"Annemie Tonken","startTime":207.5,"endTime":209.84,"body":"know. I've"},{"speaker":"Rachel Traxler","startTime":209.84,"endTime":213.86,"body":"had that since,"},{"speaker":"Rachel Traxler","startTime":209.84,"endTime":213.86,"body":"like, the end of 2020. Early"},{"speaker":"Rachel Traxler","startTime":213.86,"endTime":217.82,"body":"2021. Is when I launched it. So,"},{"speaker":"Rachel Traxler","startTime":213.86,"endTime":217.82,"body":"gosh, four year over four years"},{"speaker":"Rachel Traxler","startTime":217.82,"endTime":219.32,"body":"now, which is crazy."},{"speaker":"Annemie Tonken","startTime":220.46,"endTime":223.96,"body":"Yeah, yeah, that"},{"speaker":"Annemie Tonken","startTime":220.46,"endTime":223.96,"body":"is that's amazing. I know that"},{"speaker":"Annemie Tonken","startTime":223.96,"endTime":228.4,"body":"everyone is keen to hear about"},{"speaker":"Annemie Tonken","startTime":223.96,"endTime":228.4,"body":"our general stories, but really,"},{"speaker":"Annemie Tonken","startTime":228.4,"endTime":231.16,"body":"what they're here for is what"},{"speaker":"Annemie Tonken","startTime":228.4,"endTime":231.16,"body":"you are talking about today, and"},{"speaker":"Annemie Tonken","startTime":231.16,"endTime":235.84,"body":"I am here for it too. You are"},{"speaker":"Annemie Tonken","startTime":231.16,"endTime":235.84,"body":"sharing, you know, ways to"},{"speaker":"Annemie Tonken","startTime":235.84,"endTime":238.96,"body":"connect with people outside of"},{"speaker":"Annemie Tonken","startTime":235.84,"endTime":238.96,"body":"social media, which more and"},{"speaker":"Annemie Tonken","startTime":238.96,"endTime":241.74,"body":"more I feel like, with"},{"speaker":"Annemie Tonken","startTime":238.96,"endTime":241.74,"body":"everything going on with Tiktok."},{"speaker":"Annemie Tonken","startTime":241.74,"endTime":246.9,"body":"And, you know, it's the whole"},{"speaker":"Annemie Tonken","startTime":241.74,"endTime":246.9,"body":"like, how do I grow my audience"},{"speaker":"Annemie Tonken","startTime":246.9,"endTime":251.34,"body":"without relying on some sort of"},{"speaker":"Annemie Tonken","startTime":246.9,"endTime":251.34,"body":"algorithm? So, where do you want"},{"speaker":"Annemie Tonken","startTime":251.34,"endTime":253.5,"body":"to start? There's so much to"},{"speaker":"Annemie Tonken","startTime":251.34,"endTime":253.5,"body":"talk about here."},{"speaker":"Rachel Traxler","startTime":253.8,"endTime":256.5,"body":"There is a lot"},{"speaker":"Rachel Traxler","startTime":253.8,"endTime":256.5,"body":"to talk about. And I think it's"},{"speaker":"Rachel Traxler","startTime":256.5,"endTime":260.54,"body":"not necessarily like, oh, grow."},{"speaker":"Rachel Traxler","startTime":256.5,"endTime":260.54,"body":"But also I think you can just"},{"speaker":"Rachel Traxler","startTime":260.54,"endTime":264.38,"body":"run your business. You know,"},{"speaker":"Rachel Traxler","startTime":260.54,"endTime":264.38,"body":"also, I kind of want a"},{"speaker":"Rachel Traxler","startTime":264.38,"endTime":266.72,"body":"preference too, that, like"},{"speaker":"Rachel Traxler","startTime":264.38,"endTime":266.72,"body":"social media in general is such"},{"speaker":"Rachel Traxler","startTime":266.72,"endTime":269.24,"body":"a blessing in our business. I"},{"speaker":"Rachel Traxler","startTime":266.72,"endTime":269.24,"body":"think a lot of people kind of"},{"speaker":"Rachel Traxler","startTime":269.24,"endTime":272.12,"body":"forget that and get, like,"},{"speaker":"Rachel Traxler","startTime":269.24,"endTime":272.12,"body":"really frustrated with it, or"},{"speaker":"Rachel Traxler","startTime":272.12,"endTime":275.48,"body":"I'm like, I'm not growing, I'm"},{"speaker":"Rachel Traxler","startTime":272.12,"endTime":275.48,"body":"not getting followers, I'm not"},{"speaker":"Rachel Traxler","startTime":275.48,"endTime":278.54,"body":"getting visibility, and all of"},{"speaker":"Rachel Traxler","startTime":275.48,"endTime":278.54,"body":"those things. But it really,"},{"speaker":"Rachel Traxler","startTime":278.84,"endTime":281.8,"body":"instead of like, falling victim"},{"speaker":"Rachel Traxler","startTime":278.84,"endTime":281.8,"body":"to the algorithm, just kind of"},{"speaker":"Rachel Traxler","startTime":281.8,"endTime":285.52,"body":"knowing, like it is a huge"},{"speaker":"Rachel Traxler","startTime":281.8,"endTime":285.52,"body":"blessing, like it's a free"},{"speaker":"Rachel Traxler","startTime":285.52,"endTime":288.94,"body":"advertising tool for our"},{"speaker":"Rachel Traxler","startTime":285.52,"endTime":288.94,"body":"business. So I'm not saying it's"},{"speaker":"Rachel Traxler","startTime":288.94,"endTime":291.76,"body":"not important, because it"},{"speaker":"Rachel Traxler","startTime":288.94,"endTime":291.76,"body":"totally is. I think it's great."},{"speaker":"Rachel Traxler","startTime":291.76,"endTime":294.52,"body":"But I just also think there's so"},{"speaker":"Rachel Traxler","startTime":291.76,"endTime":294.52,"body":"many other ways to grow your"},{"speaker":"Rachel Traxler","startTime":294.52,"endTime":298.6,"body":"business, outside of social"},{"speaker":"Rachel Traxler","startTime":294.52,"endTime":298.6,"body":"media, like right now I'm doing"},{"speaker":"Rachel Traxler","startTime":298.6,"endTime":302.52,"body":"a little like Tiktok. Challenge,"},{"speaker":"Rachel Traxler","startTime":298.6,"endTime":302.52,"body":"like series on Tiktok, of like,"},{"speaker":"Rachel Traxler","startTime":302.76,"endTime":306.6,"body":"my journey to my next 50"},{"speaker":"Rachel Traxler","startTime":302.76,"endTime":306.6,"body":"inquiries, and what that looks"},{"speaker":"Rachel Traxler","startTime":306.6,"endTime":309.84,"body":"like like when they're coming"},{"speaker":"Rachel Traxler","startTime":306.6,"endTime":309.84,"body":"in, where they're coming from,"},{"speaker":"Rachel Traxler","startTime":309.84,"endTime":312.78,"body":"if I'm converting them, and all"},{"speaker":"Rachel Traxler","startTime":309.84,"endTime":312.78,"body":"of those things and and I'm just"},{"speaker":"Rachel Traxler","startTime":312.78,"endTime":316.8,"body":"really keeping, like, a close"},{"speaker":"Rachel Traxler","startTime":312.78,"endTime":316.8,"body":"eye and tracking those, and"},{"speaker":"Rachel Traxler","startTime":316.8,"endTime":321.68,"body":"Instagram is like, third or"},{"speaker":"Rachel Traxler","startTime":316.8,"endTime":321.68,"body":"fourth on my list, and which is"},{"speaker":"Rachel Traxler","startTime":321.68,"endTime":323.78,"body":"kind of nice, because then it's"},{"speaker":"Rachel Traxler","startTime":321.68,"endTime":323.78,"body":"like, yeah, I don't know. I"},{"speaker":"Rachel Traxler","startTime":323.78,"endTime":327.14,"body":"don't have to spend so much"},{"speaker":"Rachel Traxler","startTime":323.78,"endTime":327.14,"body":"energy into it. And things kind"},{"speaker":"Rachel Traxler","startTime":327.14,"endTime":330.32,"body":"of switch around a little bit."},{"speaker":"Rachel Traxler","startTime":327.14,"endTime":330.32,"body":"So just having other options, I"},{"speaker":"Rachel Traxler","startTime":330.32,"endTime":333.14,"body":"think, in your back pocket that"},{"speaker":"Rachel Traxler","startTime":330.32,"endTime":333.14,"body":"will bring in inquiries without"},{"speaker":"Rachel Traxler","startTime":333.14,"endTime":336.38,"body":"relying on social media, are"},{"speaker":"Rachel Traxler","startTime":333.14,"endTime":336.38,"body":"just, it's like, kind of key,"},{"speaker":"Annemie Tonken","startTime":336.859,"endTime":341.259,"body":"yeah. And so"},{"speaker":"Annemie Tonken","startTime":336.859,"endTime":341.259,"body":"where, where does one begin?"},{"speaker":"Annemie Tonken","startTime":341.259,"endTime":344.499,"body":"Like, how I feel? Like, that is"},{"speaker":"Annemie Tonken","startTime":341.259,"endTime":344.499,"body":"the thing. Once social media"},{"speaker":"Annemie Tonken","startTime":344.499,"endTime":347.919,"body":"came on the scene, which has"},{"speaker":"Annemie Tonken","startTime":344.499,"endTime":347.919,"body":"been a long time now, it was"},{"speaker":"Annemie Tonken","startTime":347.919,"endTime":352.239,"body":"almost like all the marketing"},{"speaker":"Annemie Tonken","startTime":347.919,"endTime":352.239,"body":"strategies and ideas that people"},{"speaker":"Annemie Tonken","startTime":352.239,"endTime":356.319,"body":"were using for decades prior to"},{"speaker":"Annemie Tonken","startTime":352.239,"endTime":356.319,"body":"that kind of went out the"},{"speaker":"Annemie Tonken","startTime":356.319,"endTime":358.839,"body":"window, and everybody's"},{"speaker":"Annemie Tonken","startTime":356.319,"endTime":358.839,"body":"attention turned straight to"},{"speaker":"Annemie Tonken","startTime":358.839,"endTime":363.299,"body":"social media. So now it's almost"},{"speaker":"Annemie Tonken","startTime":358.839,"endTime":363.299,"body":"become so much of a crutch that"},{"speaker":"Annemie Tonken","startTime":363.299,"endTime":367.859,"body":"people are like, well, then if,"},{"speaker":"Annemie Tonken","startTime":363.299,"endTime":367.859,"body":"if not that, what, what, yeah."},{"speaker":"Rachel Traxler","startTime":367.86,"endTime":369.78,"body":"And I think"},{"speaker":"Rachel Traxler","startTime":367.86,"endTime":369.78,"body":"that's such a good point that"},{"speaker":"Rachel Traxler","startTime":369.78,"endTime":372.42,"body":"you made too, because I think"},{"speaker":"Rachel Traxler","startTime":369.78,"endTime":372.42,"body":"people's attention spans are so"},{"speaker":"Rachel Traxler","startTime":372.42,"endTime":374.94,"body":"short that they kind of forget"},{"speaker":"Rachel Traxler","startTime":372.42,"endTime":374.94,"body":"about like the funnel that"},{"speaker":"Rachel Traxler","startTime":374.94,"endTime":378.24,"body":"they're bringing like their"},{"speaker":"Rachel Traxler","startTime":374.94,"endTime":378.24,"body":"potential clients to and like"},{"speaker":"Rachel Traxler","startTime":378.24,"endTime":381.14,"body":"their audience too. So I think"},{"speaker":"Rachel Traxler","startTime":378.24,"endTime":381.14,"body":"like building your funnels for"},{"speaker":"Rachel Traxler","startTime":381.14,"endTime":384.5,"body":"speed, because our attention"},{"speaker":"Rachel Traxler","startTime":381.14,"endTime":384.5,"body":"spans are so so short. And just"},{"speaker":"Rachel Traxler","startTime":384.5,"endTime":387.92,"body":"like making that buyer process"},{"speaker":"Rachel Traxler","startTime":384.5,"endTime":387.92,"body":"and journey like faster and"},{"speaker":"Rachel Traxler","startTime":387.92,"endTime":390.62,"body":"quicker, you know what I mean,"},{"speaker":"Rachel Traxler","startTime":387.92,"endTime":390.62,"body":"or not only that, but like,"},{"speaker":"Rachel Traxler","startTime":390.62,"endTime":394.58,"body":"create like in that time to like"},{"speaker":"Rachel Traxler","startTime":390.62,"endTime":394.58,"body":"creating more conversation and"},{"speaker":"Rachel Traxler","startTime":394.58,"endTime":398.3,"body":"like connection within that too,"},{"speaker":"Rachel Traxler","startTime":394.58,"endTime":398.3,"body":"because a lot of people, they"},{"speaker":"Rachel Traxler","startTime":398.3,"endTime":401.86,"body":"want connection, and I think"},{"speaker":"Rachel Traxler","startTime":398.3,"endTime":401.86,"body":"like having that connection"},{"speaker":"Rachel Traxler","startTime":401.86,"endTime":404.98,"body":"helps with, like, obviously"},{"speaker":"Rachel Traxler","startTime":401.86,"endTime":404.98,"body":"conversion and stuff more, but I"},{"speaker":"Rachel Traxler","startTime":404.98,"endTime":407.92,"body":"think ultimately, like building"},{"speaker":"Rachel Traxler","startTime":404.98,"endTime":407.92,"body":"funnels for speed, because I"},{"speaker":"Rachel Traxler","startTime":407.92,"endTime":411.46,"body":"think a lot of people are like,"},{"speaker":"Rachel Traxler","startTime":407.92,"endTime":411.46,"body":"Okay, here's this, but then if"},{"speaker":"Rachel Traxler","startTime":411.46,"endTime":413.68,"body":"they reach out to me on"},{"speaker":"Rachel Traxler","startTime":411.46,"endTime":413.68,"body":"Instagram, okay, then go fill"},{"speaker":"Rachel Traxler","startTime":413.68,"endTime":417.64,"body":"out my contact form and, like,"},{"speaker":"Rachel Traxler","startTime":413.68,"endTime":417.64,"body":"go do this, or like, asking all"},{"speaker":"Rachel Traxler","startTime":417.64,"endTime":420.4,"body":"these questions before, just"},{"speaker":"Rachel Traxler","startTime":417.64,"endTime":420.4,"body":"like getting someone into your"},{"speaker":"Rachel Traxler","startTime":420.4,"endTime":423.18,"body":"inbox, or Like, getting them on"},{"speaker":"Rachel Traxler","startTime":420.4,"endTime":423.18,"body":"a call, or just like, I don't"},{"speaker":"Rachel Traxler","startTime":423.18,"endTime":425.94,"body":"know, as I audit things and do"},{"speaker":"Rachel Traxler","startTime":423.18,"endTime":425.94,"body":"things for people, I'm like,"},{"speaker":"Rachel Traxler","startTime":426.24,"endTime":429.42,"body":"this process is so long, like,"},{"speaker":"Rachel Traxler","startTime":426.24,"endTime":429.42,"body":"no wonder you're losing people."},{"speaker":"Rachel Traxler","startTime":429.42,"endTime":432.6,"body":"Or, like, and it depends. People"},{"speaker":"Rachel Traxler","startTime":429.42,"endTime":432.6,"body":"fall off at different places."},{"speaker":"Rachel Traxler","startTime":432.6,"endTime":435.24,"body":"Are they falling off before they"},{"speaker":"Rachel Traxler","startTime":432.6,"endTime":435.24,"body":"even fill out your inquiry form?"},{"speaker":"Rachel Traxler","startTime":435.3,"endTime":438.24,"body":"Are they falling off after they"},{"speaker":"Rachel Traxler","startTime":435.3,"endTime":438.24,"body":"fill out your inquiry form? Are"},{"speaker":"Rachel Traxler","startTime":438.24,"endTime":441.26,"body":"they falling off after they send"},{"speaker":"Rachel Traxler","startTime":438.24,"endTime":441.26,"body":"after you send their pricing"},{"speaker":"Rachel Traxler","startTime":441.68,"endTime":443.84,"body":"after the phone call. Like,"},{"speaker":"Rachel Traxler","startTime":441.68,"endTime":443.84,"body":"there's different places that"},{"speaker":"Rachel Traxler","startTime":443.84,"endTime":446.18,"body":"people are falling off for"},{"speaker":"Rachel Traxler","startTime":443.84,"endTime":446.18,"body":"different reasons. And so I"},{"speaker":"Rachel Traxler","startTime":446.18,"endTime":449.66,"body":"think when you can, like, look"},{"speaker":"Rachel Traxler","startTime":446.18,"endTime":449.66,"body":"at your funnel as a whole, and"},{"speaker":"Rachel Traxler","startTime":449.66,"endTime":452.3,"body":"how can you, like, build your"},{"speaker":"Rachel Traxler","startTime":449.66,"endTime":452.3,"body":"funnel for speed, I think that"},{"speaker":"Rachel Traxler","startTime":452.3,"endTime":455.54,"body":"that kind of helps too, but it"},{"speaker":"Rachel Traxler","startTime":452.3,"endTime":455.54,"body":"also it depends, because there's"},{"speaker":"Rachel Traxler","startTime":455.54,"endTime":458.78,"body":"different, like, buyer types."},{"speaker":"Rachel Traxler","startTime":455.54,"endTime":458.78,"body":"And I think a piece that a lot"},{"speaker":"Rachel Traxler","startTime":458.78,"endTime":463.24,"body":"of people miss out on is"},{"speaker":"Rachel Traxler","startTime":458.78,"endTime":463.24,"body":"speaking to like creating"},{"speaker":"Rachel Traxler","startTime":463.24,"endTime":466.12,"body":"content and speaking to all"},{"speaker":"Rachel Traxler","startTime":463.24,"endTime":466.12,"body":"three, like different buyer"},{"speaker":"Rachel Traxler","startTime":466.12,"endTime":471.28,"body":"types. And because it's like,"},{"speaker":"Rachel Traxler","startTime":466.12,"endTime":471.28,"body":"typically, we tend to create"},{"speaker":"Rachel Traxler","startTime":471.28,"endTime":474.34,"body":"content or speak to the buyer"},{"speaker":"Rachel Traxler","startTime":471.28,"endTime":474.34,"body":"type that we are, that we kind"},{"speaker":"Rachel Traxler","startTime":474.34,"endTime":477.16,"body":"of forget that well, people"},{"speaker":"Rachel Traxler","startTime":474.34,"endTime":477.16,"body":"purchase from different places,"},{"speaker":"Rachel Traxler","startTime":477.16,"endTime":480.04,"body":"and there's different buyer"},{"speaker":"Rachel Traxler","startTime":477.16,"endTime":480.04,"body":"types that way. And then I also"},{"speaker":"Rachel Traxler","startTime":480.04,"endTime":484.26,"body":"think people forget and or just"},{"speaker":"Rachel Traxler","startTime":480.04,"endTime":484.26,"body":"don't do. Not even forget. They"},{"speaker":"Rachel Traxler","startTime":484.26,"endTime":488.4,"body":"just don't do. They don't have,"},{"speaker":"Rachel Traxler","startTime":484.26,"endTime":488.4,"body":"like, different levels of lead"},{"speaker":"Rachel Traxler","startTime":488.4,"endTime":491.64,"body":"generation. They kind of maybe"},{"speaker":"Rachel Traxler","startTime":488.4,"endTime":491.64,"body":"pick one, so maybe Instagram,"},{"speaker":"Rachel Traxler","startTime":491.64,"endTime":495.48,"body":"for example. So they are only"},{"speaker":"Rachel Traxler","startTime":491.64,"endTime":495.48,"body":"doing Instagram, and then with"},{"speaker":"Rachel Traxler","startTime":495.48,"endTime":498.9,"body":"their copy and conversion and"},{"speaker":"Rachel Traxler","startTime":495.48,"endTime":498.9,"body":"messaging and marketing, they're"},{"speaker":"Rachel Traxler","startTime":498.9,"endTime":503.72,"body":"only speaking to one buyer type,"},{"speaker":"Rachel Traxler","startTime":498.9,"endTime":503.72,"body":"instead of having like, three"},{"speaker":"Rachel Traxler","startTime":503.72,"endTime":506.54,"body":"different levels of lead"},{"speaker":"Rachel Traxler","startTime":503.72,"endTime":506.54,"body":"generation strategies and then"},{"speaker":"Rachel Traxler","startTime":506.54,"endTime":510.5,"body":"speaking to the three different"},{"speaker":"Rachel Traxler","startTime":506.54,"endTime":510.5,"body":"buyer types within those three"},{"speaker":"Rachel Traxler","startTime":510.5,"endTime":513.8,"body":"levels, like that's just going"},{"speaker":"Rachel Traxler","startTime":510.5,"endTime":513.8,"body":"to be helping getting more"},{"speaker":"Rachel Traxler","startTime":513.8,"endTime":517.28,"body":"inquiries in your inbox, more"},{"speaker":"Rachel Traxler","startTime":513.8,"endTime":517.28,"body":"consistently, more effortly,"},{"speaker":"Rachel Traxler","startTime":517.28,"endTime":520.1,"body":"when you are kind of like"},{"speaker":"Rachel Traxler","startTime":517.28,"endTime":520.1,"body":"dispersing and doing all those"},{"speaker":"Rachel Traxler","startTime":520.1,"endTime":522.76,"body":"things all at once. If that"},{"speaker":"Rachel Traxler","startTime":520.1,"endTime":522.76,"body":"makes any sense,"},{"speaker":"Annemie Tonken","startTime":523.36,"endTime":527.68,"body":"yeah, it totally"},{"speaker":"Annemie Tonken","startTime":523.36,"endTime":527.68,"body":"does. But I want to pause and"},{"speaker":"Annemie Tonken","startTime":527.68,"endTime":531.22,"body":"sort of break that down for"},{"speaker":"Annemie Tonken","startTime":527.68,"endTime":531.22,"body":"people. When you talk about"},{"speaker":"Annemie Tonken","startTime":531.22,"endTime":535.6,"body":"three buyer types and three"},{"speaker":"Annemie Tonken","startTime":531.22,"endTime":535.6,"body":"kinds of levels, I actually it's"},{"speaker":"Annemie Tonken","startTime":535.6,"endTime":538.9,"body":"funny, because I have talked"},{"speaker":"Annemie Tonken","startTime":535.6,"endTime":538.9,"body":"about this before, and I think"},{"speaker":"Annemie Tonken","startTime":538.9,"endTime":542.28,"body":"about it as four. So I'm dying"},{"speaker":"Annemie Tonken","startTime":538.9,"endTime":542.28,"body":"to hear what your three are in"},{"speaker":"Annemie Tonken","startTime":542.28,"endTime":544.68,"body":"those, in those two directions,"},{"speaker":"Annemie Tonken","startTime":542.28,"endTime":544.68,"body":"yeah,"},{"speaker":"Rachel Traxler","startTime":544.68,"endTime":547.2,"body":"and I know"},{"speaker":"Rachel Traxler","startTime":544.68,"endTime":547.2,"body":"everyone kind of has their own,"},{"speaker":"Rachel Traxler","startTime":547.26,"endTime":549.72,"body":"like, I've seen other people say"},{"speaker":"Rachel Traxler","startTime":547.26,"endTime":549.72,"body":"that their own buyer types."},{"speaker":"Rachel Traxler","startTime":549.72,"endTime":552.36,"body":"Sure, these are just ones that"},{"speaker":"Rachel Traxler","startTime":549.72,"endTime":552.36,"body":"I've created that I've noticed"},{"speaker":"Rachel Traxler","startTime":552.36,"endTime":558.0,"body":"from, like my own audience and"},{"speaker":"Rachel Traxler","startTime":552.36,"endTime":558.0,"body":"like my own like clients, I"},{"speaker":"Rachel Traxler","startTime":558.0,"endTime":563.12,"body":"guess. So number one is like the"},{"speaker":"Rachel Traxler","startTime":558.0,"endTime":563.12,"body":"dreamer buyer. And I think of"},{"speaker":"Rachel Traxler","startTime":563.12,"endTime":566.3,"body":"that one as someone who's like,"},{"speaker":"Rachel Traxler","startTime":563.12,"endTime":566.3,"body":"comes to me and been like, I"},{"speaker":"Rachel Traxler","startTime":566.3,"endTime":569.12,"body":"have had you plan as my wedding"},{"speaker":"Rachel Traxler","startTime":566.3,"endTime":569.12,"body":"photographer since I was 16."},{"speaker":"Rachel Traxler","startTime":569.24,"endTime":572.36,"body":"Like, I knew, like, the second I"},{"speaker":"Rachel Traxler","startTime":569.24,"endTime":572.36,"body":"was going to get engaged, like,"},{"speaker":"Rachel Traxler","startTime":572.36,"endTime":575.6,"body":"you are going to be it, like,"},{"speaker":"Rachel Traxler","startTime":572.36,"endTime":575.6,"body":"that was it. And so they need,"},{"speaker":"Rachel Traxler","startTime":575.6,"endTime":578.66,"body":"like, less conversion. You know"},{"speaker":"Rachel Traxler","startTime":575.6,"endTime":578.66,"body":"what? I mean? They don't need to"},{"speaker":"Rachel Traxler","startTime":578.66,"endTime":582.4,"body":"be like, nurtured as much. And"},{"speaker":"Rachel Traxler","startTime":578.66,"endTime":582.4,"body":"then the second one is, like the"},{"speaker":"Rachel Traxler","startTime":582.4,"endTime":586.42,"body":"connection buyer. And so that"},{"speaker":"Rachel Traxler","startTime":582.4,"endTime":586.42,"body":"one like they it's almost, I"},{"speaker":"Rachel Traxler","startTime":586.42,"endTime":590.62,"body":"kind of think of it as like a"},{"speaker":"Rachel Traxler","startTime":586.42,"endTime":590.62,"body":"hot, cold, warm audience type of"},{"speaker":"Rachel Traxler","startTime":590.62,"endTime":593.08,"body":"thing. So like your dreamer"},{"speaker":"Rachel Traxler","startTime":590.62,"endTime":593.08,"body":"buyer is like a really hot"},{"speaker":"Rachel Traxler","startTime":593.14,"endTime":596.14,"body":"buyer, like your hot audience,"},{"speaker":"Rachel Traxler","startTime":593.14,"endTime":596.14,"body":"your connection buyer is more"},{"speaker":"Rachel Traxler","startTime":596.14,"endTime":598.96,"body":"warm. They maybe know who you"},{"speaker":"Rachel Traxler","startTime":596.14,"endTime":598.96,"body":"are. They've maybe seen you,"},{"speaker":"Rachel Traxler","startTime":598.96,"endTime":601.32,"body":"maybe they're on your email."},{"speaker":"Rachel Traxler","startTime":598.96,"endTime":601.32,"body":"Mail list. Maybe they like and"},{"speaker":"Rachel Traxler","startTime":601.32,"endTime":604.44,"body":"engage with their content, but"},{"speaker":"Rachel Traxler","startTime":601.32,"endTime":604.44,"body":"they don't quite know exactly"},{"speaker":"Rachel Traxler","startTime":604.5,"endTime":607.26,"body":"like, okay, are we actually"},{"speaker":"Rachel Traxler","startTime":604.5,"endTime":607.26,"body":"going to book her? We know we"},{"speaker":"Rachel Traxler","startTime":607.26,"endTime":610.74,"body":"like her, but like we need to"},{"speaker":"Rachel Traxler","startTime":607.26,"endTime":610.74,"body":"be. We need to connect. And then"},{"speaker":"Rachel Traxler","startTime":610.74,"endTime":612.84,"body":"after you connect them, they're"},{"speaker":"Rachel Traxler","startTime":610.74,"endTime":612.84,"body":"just like, they're sold. And"},{"speaker":"Rachel Traxler","startTime":612.84,"endTime":615.48,"body":"then the third one is the real"},{"speaker":"Rachel Traxler","startTime":612.84,"endTime":615.48,"body":"aspire, which I kind of think of"},{"speaker":"Rachel Traxler","startTime":615.48,"endTime":618.3,"body":"more like a cold audience too,"},{"speaker":"Rachel Traxler","startTime":615.48,"endTime":618.3,"body":"that they might need more like"},{"speaker":"Rachel Traxler","startTime":618.42,"endTime":621.26,"body":"facts. They might want more"},{"speaker":"Rachel Traxler","startTime":618.42,"endTime":621.26,"body":"data. They might be more like"},{"speaker":"Rachel Traxler","startTime":621.26,"endTime":625.28,"body":"left brain thinkers, and they"},{"speaker":"Rachel Traxler","startTime":621.26,"endTime":625.28,"body":"might be more like analytical"},{"speaker":"Rachel Traxler","startTime":625.28,"endTime":628.64,"body":"and where I feel like as wedding"},{"speaker":"Rachel Traxler","startTime":625.28,"endTime":628.64,"body":"photographers and potential"},{"speaker":"Rachel Traxler","startTime":628.64,"endTime":631.7,"body":"clients, we want to kind of get"},{"speaker":"Rachel Traxler","startTime":628.64,"endTime":631.7,"body":"them in the right brained,"},{"speaker":"Rachel Traxler","startTime":631.7,"endTime":635.06,"body":"creative, emotional thinking"},{"speaker":"Rachel Traxler","startTime":631.7,"endTime":635.06,"body":"space, because that's kind of"},{"speaker":"Rachel Traxler","startTime":635.06,"endTime":638.72,"body":"where we're at as creatives. And"},{"speaker":"Rachel Traxler","startTime":635.06,"endTime":638.72,"body":"so it's easy for us to connect"},{"speaker":"Rachel Traxler","startTime":638.72,"endTime":641.02,"body":"with the dreamer buyers and the"},{"speaker":"Rachel Traxler","startTime":638.72,"endTime":641.02,"body":"connection buyers, but the"},{"speaker":"Rachel Traxler","startTime":641.02,"endTime":643.54,"body":"realest buyers maybe need a"},{"speaker":"Rachel Traxler","startTime":641.02,"endTime":643.54,"body":"little bit more belief shifting."},{"speaker":"Rachel Traxler","startTime":643.54,"endTime":646.72,"body":"And so I kind of refer to them"},{"speaker":"Rachel Traxler","startTime":643.54,"endTime":646.72,"body":"as maybe, like a cold lead. They"},{"speaker":"Rachel Traxler","startTime":646.72,"endTime":650.62,"body":"might need a little more, like"},{"speaker":"Rachel Traxler","startTime":646.72,"endTime":650.62,"body":"data driven content and all of"},{"speaker":"Rachel Traxler","startTime":650.62,"endTime":654.04,"body":"that stuff too. So like, if you"},{"speaker":"Rachel Traxler","startTime":650.62,"endTime":654.04,"body":"think about it, like even"},{"speaker":"Rachel Traxler","startTime":654.04,"endTime":658.18,"body":"creating content around it,"},{"speaker":"Rachel Traxler","startTime":654.04,"endTime":658.18,"body":"maybe, like the realest buyer"},{"speaker":"Rachel Traxler","startTime":658.18,"endTime":662.4,"body":"needs a little bit more, like"},{"speaker":"Rachel Traxler","startTime":658.18,"endTime":662.4,"body":"data driven content, um, maybe"},{"speaker":"Rachel Traxler","startTime":662.4,"endTime":665.4,"body":"the connection buyer needs more"},{"speaker":"Rachel Traxler","startTime":662.4,"endTime":665.4,"body":"content. That's like, bingeable."},{"speaker":"Rachel Traxler","startTime":665.4,"endTime":668.64,"body":"It's like, okay, I like this"},{"speaker":"Rachel Traxler","startTime":665.4,"endTime":668.64,"body":"blog post. Where can I see the"},{"speaker":"Rachel Traxler","startTime":668.64,"endTime":671.7,"body":"next one? Okay, you did this?"},{"speaker":"Rachel Traxler","startTime":668.64,"endTime":671.7,"body":"Have you shot at this wedding?"},{"speaker":"Rachel Traxler","startTime":671.7,"endTime":673.98,"body":"Okay, I want to see this now."},{"speaker":"Rachel Traxler","startTime":671.7,"endTime":673.98,"body":"And like, that way you're"},{"speaker":"Rachel Traxler","startTime":673.98,"endTime":677.94,"body":"creating content and having"},{"speaker":"Rachel Traxler","startTime":673.98,"endTime":677.94,"body":"funnels that, like, give them"},{"speaker":"Rachel Traxler","startTime":677.94,"endTime":681.62,"body":"more, you know what I mean. Or"},{"speaker":"Rachel Traxler","startTime":677.94,"endTime":681.62,"body":"even, like, Dream buyers, they"},{"speaker":"Rachel Traxler","startTime":681.62,"endTime":683.84,"body":"want to do it as quick as"},{"speaker":"Rachel Traxler","startTime":681.62,"endTime":683.84,"body":"possible. They don't need that."},{"speaker":"Rachel Traxler","startTime":683.84,"endTime":686.18,"body":"They're like, I don't need all"},{"speaker":"Rachel Traxler","startTime":683.84,"endTime":686.18,"body":"of your details. I don't need"},{"speaker":"Rachel Traxler","startTime":686.18,"endTime":688.52,"body":"the nitty gritty. I know I want"},{"speaker":"Rachel Traxler","startTime":686.18,"endTime":688.52,"body":"to book usage. Where do I do it?"},{"speaker":"Rachel Traxler","startTime":688.88,"endTime":692.18,"body":"You know what I mean? So if you"},{"speaker":"Rachel Traxler","startTime":688.88,"endTime":692.18,"body":"create content, and when I say"},{"speaker":"Rachel Traxler","startTime":692.18,"endTime":695.12,"body":"content, I mean, I don't just"},{"speaker":"Rachel Traxler","startTime":692.18,"endTime":695.12,"body":"mean on social media. I mean"},{"speaker":"Rachel Traxler","startTime":695.12,"endTime":698.24,"body":"your blog posts, I mean your"},{"speaker":"Rachel Traxler","startTime":695.12,"endTime":698.24,"body":"website, I mean your funnels, I"},{"speaker":"Rachel Traxler","startTime":698.24,"endTime":702.76,"body":"mean all of those things,"},{"speaker":"Rachel Traxler","startTime":698.24,"endTime":702.76,"body":"emails, stuff like that, that"},{"speaker":"Rachel Traxler","startTime":702.76,"endTime":706.3,"body":"kind of highlight on all of"},{"speaker":"Rachel Traxler","startTime":702.76,"endTime":706.3,"body":"those things. That way, if a"},{"speaker":"Rachel Traxler","startTime":706.3,"endTime":709.3,"body":"dreamer, buyer lands on whom"},{"speaker":"Rachel Traxler","startTime":706.3,"endTime":709.3,"body":"they can do it, if they need"},{"speaker":"Rachel Traxler","startTime":709.3,"endTime":713.26,"body":"more info, cool. See this here,"},{"speaker":"Rachel Traxler","startTime":709.3,"endTime":713.26,"body":"if you need to see like it's"},{"speaker":"Rachel Traxler","startTime":713.26,"endTime":716.2,"body":"there for them, yeah, yeah, it's"},{"speaker":"Rachel Traxler","startTime":713.26,"endTime":716.2,"body":"there for them, and then they"},{"speaker":"Rachel Traxler","startTime":716.2,"endTime":719.26,"body":"can see it, consume it at what"},{"speaker":"Rachel Traxler","startTime":716.2,"endTime":719.26,"body":"feels good for them. And that's"},{"speaker":"Rachel Traxler","startTime":719.26,"endTime":721.62,"body":"just going to help boost your"},{"speaker":"Rachel Traxler","startTime":719.26,"endTime":721.62,"body":"conversion rate, I think"},{"speaker":"Rachel Traxler","startTime":721.62,"endTime":722.1,"body":"overall,"},{"speaker":"Annemie Tonken","startTime":722.46,"endTime":725.64,"body":"yeah. And I"},{"speaker":"Annemie Tonken","startTime":722.46,"endTime":725.64,"body":"think the hard thing about, you"},{"speaker":"Annemie Tonken","startTime":725.64,"endTime":728.94,"body":"know, trying to create all this"},{"speaker":"Annemie Tonken","startTime":725.64,"endTime":728.94,"body":"different content and all these"},{"speaker":"Annemie Tonken","startTime":728.94,"endTime":732.9,"body":"different kinds of marketing is"},{"speaker":"Annemie Tonken","startTime":728.94,"endTime":732.9,"body":"that we don't always know when"},{"speaker":"Annemie Tonken","startTime":732.9,"endTime":738.06,"body":"someone is interacting with our"},{"speaker":"Annemie Tonken","startTime":732.9,"endTime":738.06,"body":"online content. So your blog"},{"speaker":"Annemie Tonken","startTime":738.06,"endTime":740.96,"body":"post, I mean, you can go and see"},{"speaker":"Annemie Tonken","startTime":738.06,"endTime":740.96,"body":"how many people landed on there,"},{"speaker":"Annemie Tonken","startTime":740.96,"endTime":743.54,"body":"but you don't really know who"},{"speaker":"Annemie Tonken","startTime":740.96,"endTime":743.54,"body":"they are or what they're doing."},{"speaker":"Annemie Tonken","startTime":743.54,"endTime":746.66,"body":"You don't hear from you don't"},{"speaker":"Annemie Tonken","startTime":743.54,"endTime":746.66,"body":"know anything about them until"},{"speaker":"Annemie Tonken","startTime":746.66,"endTime":749.9,"body":"they actually reach out and"},{"speaker":"Annemie Tonken","startTime":746.66,"endTime":749.9,"body":"connect with you. So even though"},{"speaker":"Annemie Tonken","startTime":749.9,"endTime":752.3,"body":"you're inviting them to do that"},{"speaker":"Annemie Tonken","startTime":749.9,"endTime":752.3,"body":"over and over again, kind of"},{"speaker":"Annemie Tonken","startTime":752.3,"endTime":756.14,"body":"depending to your point on what"},{"speaker":"Annemie Tonken","startTime":752.3,"endTime":756.14,"body":"kind of buyer they are, that"},{"speaker":"Annemie Tonken","startTime":756.14,"endTime":760.48,"body":"might be right away, but it also"},{"speaker":"Annemie Tonken","startTime":756.14,"endTime":760.48,"body":"may be, you know, days or weeks"},{"speaker":"Annemie Tonken","startTime":760.48,"endTime":764.14,"body":"or months into the process where"},{"speaker":"Annemie Tonken","startTime":760.48,"endTime":764.14,"body":"they have been binging your blog"},{"speaker":"Annemie Tonken","startTime":764.14,"endTime":768.28,"body":"posts and watching your social"},{"speaker":"Annemie Tonken","startTime":764.14,"endTime":768.28,"body":"media content and reading your"},{"speaker":"Annemie Tonken","startTime":768.28,"endTime":772.9,"body":"emails, and then finally they're"},{"speaker":"Annemie Tonken","startTime":768.28,"endTime":772.9,"body":"ready to reach out. And I think"},{"speaker":"Annemie Tonken","startTime":773.14,"endTime":776.14,"body":"if I'm understanding you"},{"speaker":"Annemie Tonken","startTime":773.14,"endTime":776.14,"body":"correctly, you are saying that"},{"speaker":"Annemie Tonken","startTime":776.14,"endTime":779.2,"body":"when they do reach out, that's"},{"speaker":"Annemie Tonken","startTime":776.14,"endTime":779.2,"body":"where we need to eliminate all"},{"speaker":"Annemie Tonken","startTime":779.2,"endTime":782.04,"body":"that friction and just get them"},{"speaker":"Annemie Tonken","startTime":779.2,"endTime":782.04,"body":"straight through the funnel."},{"speaker":"Annemie Tonken","startTime":782.64,"endTime":785.28,"body":"Because once somebody reaches"},{"speaker":"Annemie Tonken","startTime":782.64,"endTime":785.28,"body":"out, they generally are pretty"},{"speaker":"Annemie Tonken","startTime":785.28,"endTime":788.46,"body":"close to ready to make a"},{"speaker":"Annemie Tonken","startTime":785.28,"endTime":788.46,"body":"decision, yeah,"},{"speaker":"Rachel Traxler","startTime":788.46,"endTime":790.38,"body":"and I am, I"},{"speaker":"Rachel Traxler","startTime":788.46,"endTime":790.38,"body":"almost think you can approach"},{"speaker":"Rachel Traxler","startTime":790.38,"endTime":793.26,"body":"this from all different areas."},{"speaker":"Rachel Traxler","startTime":790.38,"endTime":793.26,"body":"Like I was saying, before, is"},{"speaker":"Rachel Traxler","startTime":793.26,"endTime":796.92,"body":"it? Is it before? And I love"},{"speaker":"Rachel Traxler","startTime":793.26,"endTime":796.92,"body":"that what you said too, of like,"},{"speaker":"Rachel Traxler","startTime":796.98,"endTime":800.04,"body":"they could be consuming your"},{"speaker":"Rachel Traxler","startTime":796.98,"endTime":800.04,"body":"stuff for a while. I always say,"},{"speaker":"Rachel Traxler","startTime":800.04,"endTime":803.72,"body":"like, the reason I think client"},{"speaker":"Rachel Traxler","startTime":800.04,"endTime":803.72,"body":"experience is so so important is"},{"speaker":"Rachel Traxler","startTime":803.72,"endTime":808.28,"body":"because we never know when their"},{"speaker":"Rachel Traxler","startTime":803.72,"endTime":808.28,"body":"client experience with us starts"},{"speaker":"Rachel Traxler","startTime":808.52,"endTime":811.64,"body":"like, right? The client"},{"speaker":"Rachel Traxler","startTime":808.52,"endTime":811.64,"body":"experience from our end, starts"},{"speaker":"Rachel Traxler","startTime":811.64,"endTime":813.92,"body":"when they reach out and it's"},{"speaker":"Rachel Traxler","startTime":811.64,"endTime":813.92,"body":"like, okay, then we have"},{"speaker":"Rachel Traxler","startTime":813.92,"endTime":817.04,"body":"control, and this is where our"},{"speaker":"Rachel Traxler","startTime":813.92,"endTime":817.04,"body":"experience with them starts. But"},{"speaker":"Rachel Traxler","startTime":817.04,"endTime":819.8,"body":"their experience with us may"},{"speaker":"Rachel Traxler","startTime":817.04,"endTime":819.8,"body":"have started five years ago when"},{"speaker":"Rachel Traxler","startTime":819.8,"endTime":822.22,"body":"they came across a random blog"},{"speaker":"Rachel Traxler","startTime":819.8,"endTime":822.22,"body":"post, or when they started"},{"speaker":"Rachel Traxler","startTime":822.22,"endTime":825.7,"body":"following us on social media, so"},{"speaker":"Rachel Traxler","startTime":822.22,"endTime":825.7,"body":"you never know when and where"},{"speaker":"Rachel Traxler","startTime":825.7,"endTime":827.92,"body":"someone's coming in from. So I"},{"speaker":"Rachel Traxler","startTime":825.7,"endTime":827.92,"body":"do think that's really"},{"speaker":"Rachel Traxler","startTime":827.92,"endTime":831.94,"body":"important. And like, we are"},{"speaker":"Rachel Traxler","startTime":827.92,"endTime":831.94,"body":"saying that funnel could be"},{"speaker":"Rachel Traxler","startTime":832.0,"endTime":835.36,"body":"before people reach out, it"},{"speaker":"Rachel Traxler","startTime":832.0,"endTime":835.36,"body":"could be after they reach out."},{"speaker":"Rachel Traxler","startTime":835.42,"endTime":838.6,"body":"It could be after the phone"},{"speaker":"Rachel Traxler","startTime":835.42,"endTime":838.6,"body":"call. Like, these are like,"},{"speaker":"Rachel Traxler","startTime":838.6,"endTime":841.8,"body":"fine. Those are like, different"},{"speaker":"Rachel Traxler","startTime":838.6,"endTime":841.8,"body":"options and different things you"},{"speaker":"Rachel Traxler","startTime":841.8,"endTime":844.92,"body":"can look at, and just like"},{"speaker":"Rachel Traxler","startTime":841.8,"endTime":844.92,"body":"finding the broken gaps. And so"},{"speaker":"Rachel Traxler","startTime":844.92,"endTime":847.98,"body":"I think if you can approach it"},{"speaker":"Rachel Traxler","startTime":844.92,"endTime":847.98,"body":"like, kind of the key to"},{"speaker":"Rachel Traxler","startTime":848.1,"endTime":852.24,"body":"predictable like inquiries and"},{"speaker":"Rachel Traxler","startTime":848.1,"endTime":852.24,"body":"and conversion and almost like"},{"speaker":"Rachel Traxler","startTime":852.24,"endTime":854.82,"body":"sales funnels, is that if you"},{"speaker":"Rachel Traxler","startTime":852.24,"endTime":854.82,"body":"can speak to all three of those"},{"speaker":"Rachel Traxler","startTime":854.82,"endTime":858.12,"body":"buyer types in every single"},{"speaker":"Rachel Traxler","startTime":854.82,"endTime":858.12,"body":"situation, like, through your"},{"speaker":"Rachel Traxler","startTime":858.12,"endTime":862.28,"body":"like, through the onboarding and"},{"speaker":"Rachel Traxler","startTime":858.12,"endTime":862.28,"body":"booking an inquiry phase, I"},{"speaker":"Rachel Traxler","startTime":862.28,"endTime":862.82,"body":"guess,"},{"speaker":"Annemie Tonken","startTime":863.3,"endTime":867.44,"body":"yeah for sure."},{"speaker":"Annemie Tonken","startTime":863.3,"endTime":867.44,"body":"So let's pretend that I am a"},{"speaker":"Annemie Tonken","startTime":867.44,"endTime":871.16,"body":"brand new photographer, and"},{"speaker":"Annemie Tonken","startTime":867.44,"endTime":871.16,"body":"listening to this is giving me,"},{"speaker":"Annemie Tonken","startTime":871.28,"endTime":876.02,"body":"you know, like a headache, just"},{"speaker":"Annemie Tonken","startTime":871.28,"endTime":876.02,"body":"thinking about all this content"},{"speaker":"Annemie Tonken","startTime":876.02,"endTime":878.72,"body":"that I need to create with all"},{"speaker":"Annemie Tonken","startTime":876.02,"endTime":878.72,"body":"these different buyer types in"},{"speaker":"Annemie Tonken","startTime":878.72,"endTime":883.54,"body":"mind. Where does somebody start."},{"speaker":"Annemie Tonken","startTime":878.72,"endTime":883.54,"body":"How do you intentionally grow"},{"speaker":"Annemie Tonken","startTime":883.6,"endTime":888.76,"body":"your kind of marketing library"},{"speaker":"Annemie Tonken","startTime":883.6,"endTime":888.76,"body":"so that you are reaching"},{"speaker":"Annemie Tonken","startTime":888.76,"endTime":890.68,"body":"different people at these"},{"speaker":"Annemie Tonken","startTime":888.76,"endTime":890.68,"body":"different levels?"},{"speaker":"Rachel Traxler","startTime":890.74,"endTime":892.54,"body":"I do think a"},{"speaker":"Rachel Traxler","startTime":890.74,"endTime":892.54,"body":"good place to start though is"},{"speaker":"Rachel Traxler","startTime":892.54,"endTime":896.68,"body":"just maybe pick like two or"},{"speaker":"Rachel Traxler","startTime":892.54,"endTime":896.68,"body":"three lead generation strategies"},{"speaker":"Rachel Traxler","startTime":896.74,"endTime":899.92,"body":"that you really want to pour in"},{"speaker":"Rachel Traxler","startTime":896.74,"endTime":899.92,"body":"and put effort into. I always."},{"speaker":"Rachel Traxler","startTime":900.0,"endTime":902.94,"body":"Recommend that you have at least"},{"speaker":"Rachel Traxler","startTime":900.0,"endTime":902.94,"body":"one or two that don't require"},{"speaker":"Rachel Traxler","startTime":902.94,"endTime":907.2,"body":"your everyday, like, real time"},{"speaker":"Rachel Traxler","startTime":902.94,"endTime":907.2,"body":"attention, so not Instagram,"},{"speaker":"Rachel Traxler","startTime":907.2,"endTime":910.14,"body":"pick two to three and then"},{"speaker":"Rachel Traxler","startTime":907.2,"endTime":910.14,"body":"really put a lot of effort into"},{"speaker":"Rachel Traxler","startTime":910.14,"endTime":914.1,"body":"that so that you can have, like,"},{"speaker":"Rachel Traxler","startTime":910.14,"endTime":914.1,"body":"maybe three. We'll say you have"},{"speaker":"Rachel Traxler","startTime":914.1,"endTime":917.64,"body":"three different lead generation"},{"speaker":"Rachel Traxler","startTime":914.1,"endTime":917.64,"body":"strategies. Then you can look at"},{"speaker":"Rachel Traxler","startTime":917.64,"endTime":920.36,"body":"each of those and kind of build"},{"speaker":"Rachel Traxler","startTime":917.64,"endTime":920.36,"body":"out your funnels from there."},{"speaker":"Rachel Traxler","startTime":920.42,"endTime":923.84,"body":"Okay, here's the lead generation"},{"speaker":"Rachel Traxler","startTime":920.42,"endTime":923.84,"body":"strategy I'm doing. How am I"},{"speaker":"Rachel Traxler","startTime":923.84,"endTime":926.3,"body":"speaking to all three different"},{"speaker":"Rachel Traxler","startTime":923.84,"endTime":926.3,"body":"buyer types within this lead"},{"speaker":"Rachel Traxler","startTime":926.3,"endTime":931.04,"body":"generation strategy? Okay, cool."},{"speaker":"Rachel Traxler","startTime":926.3,"endTime":931.04,"body":"And at what point, at the when"},{"speaker":"Rachel Traxler","startTime":931.04,"endTime":935.36,"body":"they first find me, at the"},{"speaker":"Rachel Traxler","startTime":931.04,"endTime":935.36,"body":"inquiry phase, in the phone call"},{"speaker":"Rachel Traxler","startTime":935.36,"endTime":938.54,"body":"phase and the booking phase,"},{"speaker":"Rachel Traxler","startTime":935.36,"endTime":938.54,"body":"like all three of those things,"},{"speaker":"Rachel Traxler","startTime":938.54,"endTime":941.38,"body":"and then go to the next one and"},{"speaker":"Rachel Traxler","startTime":938.54,"endTime":941.38,"body":"do the same thing? And so I"},{"speaker":"Rachel Traxler","startTime":941.38,"endTime":944.5,"body":"think if you can pick two or"},{"speaker":"Rachel Traxler","startTime":941.38,"endTime":944.5,"body":"three and just get really solid"},{"speaker":"Rachel Traxler","startTime":944.5,"endTime":947.2,"body":"for that, I think that'd be a"},{"speaker":"Rachel Traxler","startTime":944.5,"endTime":947.2,"body":"really good, like, easy place to"},{"speaker":"Rachel Traxler","startTime":947.2,"endTime":950.38,"body":"start, or just not easy, but"},{"speaker":"Rachel Traxler","startTime":947.2,"endTime":950.38,"body":"simple, like to think of it in"},{"speaker":"Rachel Traxler","startTime":950.38,"endTime":953.98,"body":"that sense. And then as you get"},{"speaker":"Rachel Traxler","startTime":950.38,"endTime":953.98,"body":"those down, you can start adding"},{"speaker":"Rachel Traxler","startTime":953.98,"endTime":957.46,"body":"on more and building up more and"},{"speaker":"Rachel Traxler","startTime":953.98,"endTime":957.46,"body":"adding those things. And that's"},{"speaker":"Rachel Traxler","startTime":957.46,"endTime":959.56,"body":"when, like, things are just"},{"speaker":"Rachel Traxler","startTime":957.46,"endTime":959.56,"body":"going to start rolling in for"},{"speaker":"Rachel Traxler","startTime":959.56,"endTime":961.86,"body":"you effortlessly. So if you"},{"speaker":"Annemie Tonken","startTime":961.86,"endTime":965.52,"body":"had to pick your"},{"speaker":"Annemie Tonken","startTime":961.86,"endTime":965.52,"body":"top we'll say three. I'm going"},{"speaker":"Annemie Tonken","startTime":965.52,"endTime":969.36,"body":"to use your number three"},{"speaker":"Annemie Tonken","startTime":965.52,"endTime":969.36,"body":"strategies outside of social"},{"speaker":"Annemie Tonken","startTime":969.36,"endTime":970.62,"body":"media. What would they be?"},{"speaker":"Rachel Traxler","startTime":970.62,"endTime":972.12,"body":"I'm going to"},{"speaker":"Rachel Traxler","startTime":970.62,"endTime":972.12,"body":"look right now because, like I"},{"speaker":"Rachel Traxler","startTime":972.12,"endTime":975.36,"body":"said, I was running that little"},{"speaker":"Rachel Traxler","startTime":972.12,"endTime":975.36,"body":"challenge on Tiktok of my little"},{"speaker":"Rachel Traxler","startTime":975.36,"endTime":978.3,"body":"series of my journey to 50"},{"speaker":"Rachel Traxler","startTime":975.36,"endTime":978.3,"body":"inquiries. So I want to give you"},{"speaker":"Rachel Traxler","startTime":978.3,"endTime":981.02,"body":"like real time as we are"},{"speaker":"Rachel Traxler","startTime":978.3,"endTime":981.02,"body":"recording this like this"},{"speaker":"Rachel Traxler","startTime":981.02,"endTime":984.8,"body":"morning. This is where I'm at."},{"speaker":"Rachel Traxler","startTime":981.02,"endTime":984.8,"body":"Google is my absolute is my"},{"speaker":"Rachel Traxler","startTime":984.8,"endTime":989.6,"body":"number one. And that just means"},{"speaker":"Rachel Traxler","startTime":984.8,"endTime":989.6,"body":"with SEO, with my blogging, with"},{"speaker":"Rachel Traxler","startTime":989.72,"endTime":992.54,"body":"like through my website, with"},{"speaker":"Rachel Traxler","startTime":989.72,"endTime":992.54,"body":"like keywords and stuff. I think"},{"speaker":"Rachel Traxler","startTime":992.54,"endTime":996.2,"body":"a lot of that has to do with"},{"speaker":"Rachel Traxler","startTime":992.54,"endTime":996.2,"body":"blogging. The second is vendor"},{"speaker":"Rachel Traxler","startTime":996.2,"endTime":1000.84,"body":"referral. And so that could mean"},{"speaker":"Rachel Traxler","startTime":996.2,"endTime":1000.84,"body":"that from wedding planners, from"},{"speaker":"Rachel Traxler","startTime":1000.84,"endTime":1005.4,"body":"the venue themselves, from other"},{"speaker":"Rachel Traxler","startTime":1000.84,"endTime":1005.4,"body":"just wedding vendors. I think"},{"speaker":"Rachel Traxler","startTime":1005.46,"endTime":1008.58,"body":"it's just really powerful. The"},{"speaker":"Rachel Traxler","startTime":1005.46,"endTime":1008.58,"body":"third one is photographer"},{"speaker":"Rachel Traxler","startTime":1008.58,"endTime":1011.4,"body":"referrals. So partnering with"},{"speaker":"Rachel Traxler","startTime":1008.58,"endTime":1011.4,"body":"other photographers, and this"},{"speaker":"Rachel Traxler","startTime":1011.4,"endTime":1014.16,"body":"one is really good. If, like,"},{"speaker":"Rachel Traxler","startTime":1011.4,"endTime":1014.16,"body":"you want to travel, or you want"},{"speaker":"Rachel Traxler","startTime":1014.16,"endTime":1018.48,"body":"to start, like, marketing into a"},{"speaker":"Rachel Traxler","startTime":1014.16,"endTime":1018.48,"body":"new location, or traveling spots"},{"speaker":"Rachel Traxler","startTime":1018.48,"endTime":1020.48,"body":"like, that's really good. Or if"},{"speaker":"Rachel Traxler","startTime":1018.48,"endTime":1020.48,"body":"you just want to get connected"},{"speaker":"Rachel Traxler","startTime":1020.48,"endTime":1023.9,"body":"with a few people, like, within"},{"speaker":"Rachel Traxler","startTime":1020.48,"endTime":1023.9,"body":"your area and industry, like,"},{"speaker":"Rachel Traxler","startTime":1024.14,"endTime":1027.56,"body":"market like, that's also really"},{"speaker":"Rachel Traxler","startTime":1024.14,"endTime":1027.56,"body":"powerful. So those are my top"},{"speaker":"Rachel Traxler","startTime":1027.56,"endTime":1030.74,"body":"three that are bringing me in"},{"speaker":"Rachel Traxler","startTime":1027.56,"endTime":1030.74,"body":"the most inquiries right now. So"},{"speaker":"Rachel Traxler","startTime":1030.74,"endTime":1034.22,"body":"to me, that tells me, okay,"},{"speaker":"Rachel Traxler","startTime":1030.74,"endTime":1034.22,"body":"cool. And like, I've got other"},{"speaker":"Rachel Traxler","startTime":1034.22,"endTime":1038.6,"body":"ones too. The ones after that"},{"speaker":"Rachel Traxler","startTime":1034.22,"endTime":1038.6,"body":"came behind that were Instagram"},{"speaker":"Rachel Traxler","startTime":1039.14,"endTime":1043.42,"body":"and then Facebook. So it's like,"},{"speaker":"Rachel Traxler","startTime":1039.14,"endTime":1043.42,"body":"that's actually cool to me, that"},{"speaker":"Rachel Traxler","startTime":1043.42,"endTime":1046.54,"body":"my lowest ones are social media,"},{"speaker":"Rachel Traxler","startTime":1043.42,"endTime":1046.54,"body":"because guess what? They're"},{"speaker":"Rachel Traxler","startTime":1046.6,"endTime":1050.74,"body":"still coming in, because I'm"},{"speaker":"Rachel Traxler","startTime":1046.6,"endTime":1050.74,"body":"still showing up and I'm still"},{"speaker":"Rachel Traxler","startTime":1050.74,"endTime":1053.98,"body":"there on social media, but I"},{"speaker":"Rachel Traxler","startTime":1050.74,"endTime":1053.98,"body":"don't have to put so much effort"},{"speaker":"Rachel Traxler","startTime":1053.98,"endTime":1056.56,"body":"and energy and thought into it,"},{"speaker":"Rachel Traxler","startTime":1053.98,"endTime":1056.56,"body":"because I'm still getting"},{"speaker":"Rachel Traxler","startTime":1056.56,"endTime":1059.62,"body":"inquiries other places. So"},{"speaker":"Rachel Traxler","startTime":1056.56,"endTime":1059.62,"body":"that's why I feel like social"},{"speaker":"Rachel Traxler","startTime":1059.62,"endTime":1062.22,"body":"media gurus being like, you"},{"speaker":"Rachel Traxler","startTime":1059.62,"endTime":1062.22,"body":"should post five to seven times"},{"speaker":"Rachel Traxler","startTime":1062.22,"endTime":1064.74,"body":"a week and do all these things"},{"speaker":"Rachel Traxler","startTime":1062.22,"endTime":1064.74,"body":"like, no one can tell you how"},{"speaker":"Rachel Traxler","startTime":1064.74,"endTime":1067.26,"body":"many times you need to post"},{"speaker":"Rachel Traxler","startTime":1064.74,"endTime":1067.26,"body":"because they don't know your"},{"speaker":"Rachel Traxler","startTime":1067.26,"endTime":1070.44,"body":"lead generation. They don't know"},{"speaker":"Rachel Traxler","startTime":1067.26,"endTime":1070.44,"body":"if you're what your booking goal"},{"speaker":"Rachel Traxler","startTime":1070.44,"endTime":1072.96,"body":"is, what your booking rate is,"},{"speaker":"Rachel Traxler","startTime":1070.44,"endTime":1072.96,"body":"where other leads are coming"},{"speaker":"Rachel Traxler","startTime":1072.96,"endTime":1077.04,"body":"from. Now, on the flip side, if"},{"speaker":"Rachel Traxler","startTime":1072.96,"endTime":1077.04,"body":"you were like, Yeah, I'm not"},{"speaker":"Rachel Traxler","startTime":1077.1,"endTime":1080.24,"body":"getting as many inquiries at"},{"speaker":"Rachel Traxler","startTime":1077.1,"endTime":1080.24,"body":"these other places, and my"},{"speaker":"Rachel Traxler","startTime":1080.24,"endTime":1083.48,"body":"highest. Ones are social media"},{"speaker":"Rachel Traxler","startTime":1080.24,"endTime":1083.48,"body":"right now, then you can look at"},{"speaker":"Rachel Traxler","startTime":1083.48,"endTime":1086.24,"body":"building out, but then you still"},{"speaker":"Rachel Traxler","startTime":1083.48,"endTime":1086.24,"body":"maybe want to put a, keep on"},{"speaker":"Rachel Traxler","startTime":1086.24,"endTime":1089.0,"body":"putting a little bit effort"},{"speaker":"Rachel Traxler","startTime":1086.24,"endTime":1089.0,"body":"there. But then it also tells"},{"speaker":"Rachel Traxler","startTime":1089.0,"endTime":1093.08,"body":"me, okay, if I wanted a boost."},{"speaker":"Rachel Traxler","startTime":1089.0,"endTime":1093.08,"body":"That just tells me I can get"},{"speaker":"Rachel Traxler","startTime":1093.08,"endTime":1096.56,"body":"creative, and if I want to, I"},{"speaker":"Rachel Traxler","startTime":1093.08,"endTime":1096.56,"body":"can give myself a boost in real"},{"speaker":"Rachel Traxler","startTime":1096.56,"endTime":1100.1,"body":"time if I'm creative through"},{"speaker":"Rachel Traxler","startTime":1096.56,"endTime":1100.1,"body":"social media, if I want that,"},{"speaker":"Rachel Traxler","startTime":1100.22,"endTime":1102.58,"body":"but I don't have to rely on it,"},{"speaker":"Rachel Traxler","startTime":1100.22,"endTime":1102.58,"body":"which is really nice,"},{"speaker":"Annemie Tonken","startTime":1102.879,"endTime":1105.999,"body":"yeah. And I"},{"speaker":"Annemie Tonken","startTime":1102.879,"endTime":1105.999,"body":"think my whole thing with social"},{"speaker":"Annemie Tonken","startTime":1105.999,"endTime":1110.199,"body":"media is it's great to your"},{"speaker":"Annemie Tonken","startTime":1105.999,"endTime":1110.199,"body":"point, it's a free tool that we"},{"speaker":"Annemie Tonken","startTime":1110.199,"endTime":1112.779,"body":"have access to, that a lot of"},{"speaker":"Annemie Tonken","startTime":1110.199,"endTime":1112.779,"body":"people are on. And I do think"},{"speaker":"Annemie Tonken","startTime":1112.779,"endTime":1116.799,"body":"that even if you know there are"},{"speaker":"Annemie Tonken","startTime":1112.779,"endTime":1116.799,"body":"people out there who are like, I"},{"speaker":"Annemie Tonken","startTime":1116.799,"endTime":1120.479,"body":"don't want to do social media,"},{"speaker":"Annemie Tonken","startTime":1116.799,"endTime":1120.479,"body":"and that's obviously up to them,"},{"speaker":"Annemie Tonken","startTime":1120.539,"endTime":1124.079,"body":"I do think that it can be a"},{"speaker":"Annemie Tonken","startTime":1120.539,"endTime":1124.079,"body":"problem if someone is, you know,"},{"speaker":"Annemie Tonken","startTime":1124.079,"endTime":1126.599,"body":"looking around for a"},{"speaker":"Annemie Tonken","startTime":1124.079,"endTime":1126.599,"body":"photographer, and they find you"},{"speaker":"Annemie Tonken","startTime":1126.599,"endTime":1130.439,"body":"generally speaking, they're"},{"speaker":"Annemie Tonken","startTime":1126.599,"endTime":1130.439,"body":"going to turn to social to sort"},{"speaker":"Annemie Tonken","startTime":1130.439,"endTime":1134.039,"body":"of see your recent work. So it's"},{"speaker":"Annemie Tonken","startTime":1130.439,"endTime":1134.039,"body":"kind of an expected platform, I"},{"speaker":"Annemie Tonken","startTime":1134.039,"endTime":1139.259,"body":"think, for photographers. But if"},{"speaker":"Annemie Tonken","startTime":1134.039,"endTime":1139.259,"body":"you take the approach that you"},{"speaker":"Annemie Tonken","startTime":1139.259,"endTime":1143.299,"body":"don't start with social media,"},{"speaker":"Annemie Tonken","startTime":1139.259,"endTime":1143.299,"body":"so that doesn't require the sort"},{"speaker":"Annemie Tonken","startTime":1143.299,"endTime":1146.959,"body":"of effort where you're creating"},{"speaker":"Annemie Tonken","startTime":1143.299,"endTime":1146.959,"body":"new content specifically for"},{"speaker":"Annemie Tonken","startTime":1146.959,"endTime":1151.099,"body":"social but rather focus your"},{"speaker":"Annemie Tonken","startTime":1146.959,"endTime":1151.099,"body":"creative energy on something"},{"speaker":"Annemie Tonken","startTime":1151.099,"endTime":1155.419,"body":"like blogging or, you know,"},{"speaker":"Annemie Tonken","startTime":1151.099,"endTime":1155.419,"body":"writing emails or whatever. You"},{"speaker":"Annemie Tonken","startTime":1155.419,"endTime":1159.559,"body":"can pull content from those"},{"speaker":"Annemie Tonken","startTime":1155.419,"endTime":1159.559,"body":"things, those longer form pieces"},{"speaker":"Annemie Tonken","startTime":1159.559,"endTime":1163.719,"body":"of content, and turn that into"},{"speaker":"Annemie Tonken","startTime":1159.559,"endTime":1163.719,"body":"social media, or if you're doing"},{"speaker":"Annemie Tonken","startTime":1163.719,"endTime":1167.439,"body":"a lot of like vendor networking"},{"speaker":"Annemie Tonken","startTime":1163.719,"endTime":1167.439,"body":"or, and I have a lot of"},{"speaker":"Annemie Tonken","startTime":1167.439,"endTime":1170.379,"body":"listeners who are not wedding"},{"speaker":"Annemie Tonken","startTime":1167.439,"endTime":1170.379,"body":"photographers, so portrait"},{"speaker":"Annemie Tonken","startTime":1170.379,"endTime":1173.679,"body":"photographers, so there's"},{"speaker":"Annemie Tonken","startTime":1170.379,"endTime":1173.679,"body":"networking within you know, if"},{"speaker":"Annemie Tonken","startTime":1173.679,"endTime":1176.439,"body":"you're a family photographer,"},{"speaker":"Annemie Tonken","startTime":1173.679,"endTime":1176.439,"body":"you might be networking through"},{"speaker":"Annemie Tonken","startTime":1176.439,"endTime":1179.919,"body":"schools. If you are a birth"},{"speaker":"Annemie Tonken","startTime":1176.439,"endTime":1179.919,"body":"photographer or a newborn"},{"speaker":"Annemie Tonken","startTime":1179.919,"endTime":1182.399,"body":"photographer, you might be"},{"speaker":"Annemie Tonken","startTime":1179.919,"endTime":1182.399,"body":"working with local, you know,"},{"speaker":"Annemie Tonken","startTime":1182.459,"endTime":1185.999,"body":"birth centers, hospitals, OB,"},{"speaker":"Annemie Tonken","startTime":1182.459,"endTime":1185.999,"body":"offices, those kinds of things."},{"speaker":"Annemie Tonken","startTime":1186.539,"endTime":1190.919,"body":"So networking is not limited to"},{"speaker":"Annemie Tonken","startTime":1186.539,"endTime":1190.919,"body":"weddings, although it is easier"},{"speaker":"Annemie Tonken","startTime":1190.919,"endTime":1193.319,"body":"with weddings, but if you're"},{"speaker":"Annemie Tonken","startTime":1190.919,"endTime":1193.319,"body":"doing a lot of that in person"},{"speaker":"Annemie Tonken","startTime":1193.319,"endTime":1197.699,"body":"networking, then you can be"},{"speaker":"Annemie Tonken","startTime":1193.319,"endTime":1197.699,"body":"posting photos from that sort of"},{"speaker":"Annemie Tonken","startTime":1197.699,"endTime":1201.799,"body":"thing. You know, here I was at"},{"speaker":"Annemie Tonken","startTime":1197.699,"endTime":1201.799,"body":"the. A trade show of some kind,"},{"speaker":"Annemie Tonken","startTime":1201.799,"endTime":1205.519,"body":"you know, like, wedding show,"},{"speaker":"Annemie Tonken","startTime":1201.799,"endTime":1205.519,"body":"bridal. Bridal Show. Been a long"},{"speaker":"Annemie Tonken","startTime":1205.519,"endTime":1209.539,"body":"time since I was in the wedding"},{"speaker":"Annemie Tonken","startTime":1205.519,"endTime":1209.539,"body":"world. So I'm it's like my my"},{"speaker":"Annemie Tonken","startTime":1209.539,"endTime":1213.979,"body":"vocabulary from that has started"},{"speaker":"Annemie Tonken","startTime":1209.539,"endTime":1213.979,"body":"to fade. But you know what I"},{"speaker":"Annemie Tonken","startTime":1213.979,"endTime":1218.119,"body":"mean? Like, starting with that"},{"speaker":"Annemie Tonken","startTime":1213.979,"endTime":1218.119,"body":"other content and then letting"},{"speaker":"Annemie Tonken","startTime":1218.119,"endTime":1221.559,"body":"it filter down into social, so"},{"speaker":"Annemie Tonken","startTime":1218.119,"endTime":1221.559,"body":"that your social kind of remains"},{"speaker":"Annemie Tonken","startTime":1221.559,"endTime":1224.259,"body":"more like, Hey, this is kind of"},{"speaker":"Annemie Tonken","startTime":1221.559,"endTime":1224.259,"body":"what I'm doing and thinking"},{"speaker":"Annemie Tonken","startTime":1224.259,"endTime":1227.499,"body":"about as opposed to, I am"},{"speaker":"Annemie Tonken","startTime":1224.259,"endTime":1227.499,"body":"creating this specifically for"},{"speaker":"Annemie Tonken","startTime":1227.559,"endTime":1230.079,"body":"to feed the you know, algorithm"},{"speaker":"Annemie Tonken","startTime":1227.559,"endTime":1230.079,"body":"beast."},{"speaker":"Rachel Traxler","startTime":1230.079,"endTime":1233.619,"body":"Yeah. So I think"},{"speaker":"Rachel Traxler","startTime":1230.079,"endTime":1233.619,"body":"it's a good idea if you wanted"},{"speaker":"Rachel Traxler","startTime":1233.619,"endTime":1237.099,"body":"to put most of your effort into"},{"speaker":"Rachel Traxler","startTime":1233.619,"endTime":1237.099,"body":"somewhere else, and then you can"},{"speaker":"Rachel Traxler","startTime":1237.099,"endTime":1240.719,"body":"bring it over, like, focus on"},{"speaker":"Rachel Traxler","startTime":1237.099,"endTime":1240.719,"body":"the conversion there, and then"},{"speaker":"Rachel Traxler","startTime":1240.719,"endTime":1243.359,"body":"you can just repurpose it to"},{"speaker":"Rachel Traxler","startTime":1240.719,"endTime":1243.359,"body":"social media without the"},{"speaker":"Rachel Traxler","startTime":1243.359,"endTime":1246.479,"body":"pressure of conversion content."},{"speaker":"Rachel Traxler","startTime":1243.359,"endTime":1246.479,"body":"Because I think that's where a"},{"speaker":"Rachel Traxler","startTime":1246.479,"endTime":1249.419,"body":"lot of people get hung up, is"},{"speaker":"Rachel Traxler","startTime":1246.479,"endTime":1249.419,"body":"feeling like my content I'm"},{"speaker":"Rachel Traxler","startTime":1249.419,"endTime":1252.479,"body":"creating and posting on"},{"speaker":"Rachel Traxler","startTime":1249.419,"endTime":1252.479,"body":"Instagram is not converting and"},{"speaker":"Rachel Traxler","startTime":1252.479,"endTime":1254.579,"body":"like the energy that they feel"},{"speaker":"Rachel Traxler","startTime":1252.479,"endTime":1254.579,"body":"like they need to create"},{"speaker":"Rachel Traxler","startTime":1254.579,"endTime":1257.279,"body":"conversion content. It's like,"},{"speaker":"Rachel Traxler","startTime":1254.579,"endTime":1257.279,"body":"well, then you can just be"},{"speaker":"Rachel Traxler","startTime":1257.579,"endTime":1260.779,"body":"active and present. And then"},{"speaker":"Rachel Traxler","startTime":1257.579,"endTime":1260.779,"body":"that way, when people see and go"},{"speaker":"Rachel Traxler","startTime":1261.019,"endTime":1263.659,"body":"to your Instagram. Like, okay,"},{"speaker":"Rachel Traxler","startTime":1261.019,"endTime":1263.659,"body":"well, she is present, she's"},{"speaker":"Rachel Traxler","startTime":1263.659,"endTime":1267.439,"body":"active and like that is"},{"speaker":"Rachel Traxler","startTime":1263.659,"endTime":1267.439,"body":"appealing to clients, for sure,"},{"speaker":"Rachel Traxler","startTime":1267.499,"endTime":1270.919,"body":"right? So then that take just"},{"speaker":"Rachel Traxler","startTime":1267.499,"endTime":1270.919,"body":"takes pressure off, you know,"},{"speaker":"Annemie Tonken","startTime":1271.1,"endTime":1276.56,"body":"yeah, for sure."},{"speaker":"Annemie Tonken","startTime":1271.1,"endTime":1276.56,"body":"Do you have any specific tips"},{"speaker":"Annemie Tonken","startTime":1276.56,"endTime":1281.08,"body":"about as you're creating all of"},{"speaker":"Annemie Tonken","startTime":1276.56,"endTime":1281.08,"body":"these things you don't want to"},{"speaker":"Annemie Tonken","startTime":1281.08,"endTime":1284.56,"body":"be constantly like, you know,"},{"speaker":"Annemie Tonken","startTime":1281.08,"endTime":1284.56,"body":"click here to book, click here"},{"speaker":"Annemie Tonken","startTime":1284.56,"endTime":1289.3,"body":"to book. But how do you"},{"speaker":"Annemie Tonken","startTime":1284.56,"endTime":1289.3,"body":"essentially ask people for the"},{"speaker":"Annemie Tonken","startTime":1289.3,"endTime":1293.5,"body":"sale so that whenever they are"},{"speaker":"Annemie Tonken","startTime":1289.3,"endTime":1293.5,"body":"ready, that's right there"},{"speaker":"Annemie Tonken","startTime":1293.5,"endTime":1295.18,"body":"waiting for them? Yeah,"},{"speaker":"Rachel Traxler","startTime":1295.24,"endTime":1296.74,"body":"that's a good"},{"speaker":"Rachel Traxler","startTime":1295.24,"endTime":1296.74,"body":"question too, because I feel"},{"speaker":"Rachel Traxler","startTime":1296.74,"endTime":1301.08,"body":"like a lot of people lack call"},{"speaker":"Rachel Traxler","startTime":1296.74,"endTime":1301.08,"body":"to actions, or lack strong call"},{"speaker":"Rachel Traxler","startTime":1301.08,"endTime":1304.38,"body":"to actions. And again, different"},{"speaker":"Rachel Traxler","startTime":1301.08,"endTime":1304.38,"body":"call to actions are going to"},{"speaker":"Rachel Traxler","startTime":1304.38,"endTime":1307.14,"body":"speak differently to different"},{"speaker":"Rachel Traxler","startTime":1304.38,"endTime":1307.14,"body":"buyer types. And so if you can"},{"speaker":"Rachel Traxler","startTime":1307.14,"endTime":1311.76,"body":"have almost like a few different"},{"speaker":"Rachel Traxler","startTime":1307.14,"endTime":1311.76,"body":"levels of visibility, that's"},{"speaker":"Rachel Traxler","startTime":1311.76,"endTime":1314.76,"body":"going to lead to more bookings"},{"speaker":"Rachel Traxler","startTime":1311.76,"endTime":1314.76,"body":"too, but you also have to make"},{"speaker":"Rachel Traxler","startTime":1314.76,"endTime":1317.16,"body":"sure that those that's"},{"speaker":"Rachel Traxler","startTime":1314.76,"endTime":1317.16,"body":"converting content, so you can"},{"speaker":"Rachel Traxler","startTime":1317.16,"endTime":1320.16,"body":"have almost like different"},{"speaker":"Rachel Traxler","startTime":1317.16,"endTime":1320.16,"body":"levels of content, so maybe"},{"speaker":"Rachel Traxler","startTime":1320.16,"endTime":1323.66,"body":"creating like a freebie funnel."},{"speaker":"Rachel Traxler","startTime":1320.16,"endTime":1323.66,"body":"So, like, Do you have a freebie"},{"speaker":"Rachel Traxler","startTime":1323.66,"endTime":1325.94,"body":"that you can offer to your"},{"speaker":"Rachel Traxler","startTime":1323.66,"endTime":1325.94,"body":"potential clients that really"},{"speaker":"Rachel Traxler","startTime":1325.94,"endTime":1329.54,"body":"helps them? That would be, like"},{"speaker":"Rachel Traxler","startTime":1325.94,"endTime":1329.54,"body":"a very like, low hanging fruit"},{"speaker":"Rachel Traxler","startTime":1329.54,"endTime":1332.6,"body":"offer, and that's a really easy"},{"speaker":"Rachel Traxler","startTime":1329.54,"endTime":1332.6,"body":"call to action and be like, hey,"},{"speaker":"Rachel Traxler","startTime":1332.6,"endTime":1335.66,"body":"like, I made this for you. This"},{"speaker":"Rachel Traxler","startTime":1332.6,"endTime":1335.66,"body":"is really easy and simple for"},{"speaker":"Rachel Traxler","startTime":1335.66,"endTime":1339.32,"body":"you to to see. And then maybe"},{"speaker":"Rachel Traxler","startTime":1335.66,"endTime":1339.32,"body":"the next up section from there,"},{"speaker":"Rachel Traxler","startTime":1339.32,"endTime":1342.64,"body":"call to action, maybe like a low"},{"speaker":"Rachel Traxler","startTime":1339.32,"endTime":1342.64,"body":"ticket offer like, or a low"},{"speaker":"Rachel Traxler","startTime":1342.64,"endTime":1345.88,"body":"ticket add on, maybe like, Hey,"},{"speaker":"Rachel Traxler","startTime":1342.64,"endTime":1345.88,"body":"did you know I offer this for"},{"speaker":"Rachel Traxler","startTime":1345.88,"endTime":1350.26,"body":"$100 or like, you can add on"},{"speaker":"Rachel Traxler","startTime":1345.88,"endTime":1350.26,"body":"this for $100 that can be an"},{"speaker":"Rachel Traxler","startTime":1350.26,"endTime":1354.34,"body":"offer in itself, with like,"},{"speaker":"Rachel Traxler","startTime":1350.26,"endTime":1354.34,"body":"within a post or a blog post, or"},{"speaker":"Rachel Traxler","startTime":1354.34,"endTime":1358.66,"body":"that can just be a simple email"},{"speaker":"Rachel Traxler","startTime":1354.34,"endTime":1358.66,"body":"within your nurture phase of"},{"speaker":"Rachel Traxler","startTime":1358.66,"endTime":1361.68,"body":"like, your workflow. Like that"},{"speaker":"Rachel Traxler","startTime":1358.66,"endTime":1361.68,"body":"can look different. So you can"},{"speaker":"Rachel Traxler","startTime":1361.68,"endTime":1364.08,"body":"add that on almost like a low"},{"speaker":"Rachel Traxler","startTime":1361.68,"endTime":1364.08,"body":"ticket offer. So that's like"},{"speaker":"Rachel Traxler","startTime":1364.08,"endTime":1368.82,"body":"just one step level up, and then"},{"speaker":"Rachel Traxler","startTime":1364.08,"endTime":1368.82,"body":"maybe even the next level up can"},{"speaker":"Rachel Traxler","startTime":1368.82,"endTime":1371.82,"body":"just be like different forms of"},{"speaker":"Rachel Traxler","startTime":1368.82,"endTime":1371.82,"body":"like lead flow, like we talked"},{"speaker":"Rachel Traxler","startTime":1371.82,"endTime":1374.58,"body":"about. You can do vendor"},{"speaker":"Rachel Traxler","startTime":1371.82,"endTime":1374.58,"body":"referrals. You can connect with"},{"speaker":"Rachel Traxler","startTime":1374.58,"endTime":1377.16,"body":"like vendor do vendor"},{"speaker":"Rachel Traxler","startTime":1374.58,"endTime":1377.16,"body":"collaborations, collaboration"},{"speaker":"Rachel Traxler","startTime":1377.16,"endTime":1383.12,"body":"blog posts, SEO, do albums for"},{"speaker":"Rachel Traxler","startTime":1377.16,"endTime":1383.12,"body":"people and like other vendors"},{"speaker":"Rachel Traxler","startTime":1383.12,"endTime":1386.42,"body":"and stuff like that. You can"},{"speaker":"Rachel Traxler","startTime":1383.12,"endTime":1386.42,"body":"start growing your email list,"},{"speaker":"Rachel Traxler","startTime":1386.42,"endTime":1390.14,"body":"like adding on different lead"},{"speaker":"Rachel Traxler","startTime":1386.42,"endTime":1390.14,"body":"flows there, and so, like, each"},{"speaker":"Rachel Traxler","startTime":1390.14,"endTime":1393.02,"body":"level is like a little bit"},{"speaker":"Rachel Traxler","startTime":1390.14,"endTime":1393.02,"body":"different, and then that way"},{"speaker":"Rachel Traxler","startTime":1393.02,"endTime":1395.66,"body":"your call to actions, you can"},{"speaker":"Rachel Traxler","startTime":1393.02,"endTime":1395.66,"body":"kind of mix them up a little"},{"speaker":"Rachel Traxler","startTime":1395.66,"endTime":1399.56,"body":"bit, but also it's okay to have"},{"speaker":"Rachel Traxler","startTime":1395.66,"endTime":1399.56,"body":"the same call to action and just"},{"speaker":"Rachel Traxler","startTime":1399.56,"endTime":1401.74,"body":"use over and over and over"},{"speaker":"Rachel Traxler","startTime":1399.56,"endTime":1401.74,"body":"again, because I feel like"},{"speaker":"Rachel Traxler","startTime":1401.74,"endTime":1404.32,"body":"people need to see that multiple"},{"speaker":"Rachel Traxler","startTime":1401.74,"endTime":1404.32,"body":"times, and then they'll need to"},{"speaker":"Rachel Traxler","startTime":1404.32,"endTime":1407.32,"body":"know, like, Oh, hey. Like, yeah,"},{"speaker":"Rachel Traxler","startTime":1404.32,"endTime":1407.32,"body":"Rachel's the one that does this."},{"speaker":"Rachel Traxler","startTime":1407.32,"endTime":1409.72,"body":"Like, oh, I've seen her post"},{"speaker":"Rachel Traxler","startTime":1407.32,"endTime":1409.72,"body":"about this. I probably should"},{"speaker":"Rachel Traxler","startTime":1409.72,"endTime":1413.02,"body":"just look into it, you know. So"},{"speaker":"Rachel Traxler","startTime":1409.72,"endTime":1413.02,"body":"it's okay to be redundant a"},{"speaker":"Rachel Traxler","startTime":1413.02,"endTime":1413.5,"body":"little bit"},{"speaker":"Annemie Tonken","startTime":1413.5,"endTime":1417.16,"body":"too, yeah. And I"},{"speaker":"Annemie Tonken","startTime":1413.5,"endTime":1417.16,"body":"do think that had, I don't know,"},{"speaker":"Annemie Tonken","startTime":1417.16,"endTime":1422.94,"body":"photographers in particular, get"},{"speaker":"Annemie Tonken","startTime":1417.16,"endTime":1422.94,"body":"really afraid of being direct or"},{"speaker":"Annemie Tonken","startTime":1422.94,"endTime":1425.94,"body":"repeating themselves too much."},{"speaker":"Annemie Tonken","startTime":1422.94,"endTime":1425.94,"body":"And my thing is always like,"},{"speaker":"Annemie Tonken","startTime":1425.94,"endTime":1429.12,"body":"look, when someone is excited to"},{"speaker":"Annemie Tonken","startTime":1425.94,"endTime":1429.12,"body":"work with you, you're not going"},{"speaker":"Annemie Tonken","startTime":1429.12,"endTime":1432.72,"body":"to turn them off by saying,"},{"speaker":"Annemie Tonken","startTime":1429.12,"endTime":1432.72,"body":"click here to purchase or click"},{"speaker":"Annemie Tonken","startTime":1432.72,"endTime":1435.96,"body":"here to book a call or whatever"},{"speaker":"Annemie Tonken","startTime":1432.72,"endTime":1435.96,"body":"the call to action might be. And"},{"speaker":"Annemie Tonken","startTime":1436.02,"endTime":1438.66,"body":"even if they're on the fence"},{"speaker":"Annemie Tonken","startTime":1436.02,"endTime":1438.66,"body":"like they recognize you're a"},{"speaker":"Annemie Tonken","startTime":1438.66,"endTime":1441.02,"body":"business and that's what they"},{"speaker":"Annemie Tonken","startTime":1438.66,"endTime":1441.02,"body":"need, what they do get turned"},{"speaker":"Annemie Tonken","startTime":1441.02,"endTime":1445.4,"body":"off by, or can sort of lose"},{"speaker":"Annemie Tonken","startTime":1441.02,"endTime":1445.4,"body":"patience for, is when you make"},{"speaker":"Annemie Tonken","startTime":1445.4,"endTime":1449.24,"body":"it hard for them to take the"},{"speaker":"Annemie Tonken","startTime":1445.4,"endTime":1449.24,"body":"action that they might want to"},{"speaker":"Annemie Tonken","startTime":1449.24,"endTime":1452.96,"body":"take. Don't make them work for"},{"speaker":"Annemie Tonken","startTime":1449.24,"endTime":1452.96,"body":"it. To get in touch with you."},{"speaker":"Rachel Traxler","startTime":1453.32,"endTime":1455.48,"body":"Yeah, that's"},{"speaker":"Rachel Traxler","startTime":1453.32,"endTime":1455.48,"body":"such a good point, too. And I"},{"speaker":"Rachel Traxler","startTime":1455.48,"endTime":1458.36,"body":"always tell people, I'm like,"},{"speaker":"Rachel Traxler","startTime":1455.48,"endTime":1458.36,"body":"they're coming to you. They know"},{"speaker":"Rachel Traxler","startTime":1458.36,"endTime":1461.2,"body":"you're a service based business."},{"speaker":"Rachel Traxler","startTime":1458.36,"endTime":1461.2,"body":"They know that you're charging"},{"speaker":"Rachel Traxler","startTime":1461.2,"endTime":1463.84,"body":"money, like they're coming to"},{"speaker":"Rachel Traxler","startTime":1461.2,"endTime":1463.84,"body":"you for a service. They know"},{"speaker":"Rachel Traxler","startTime":1463.84,"endTime":1467.14,"body":"that you charge money. It's like"},{"speaker":"Rachel Traxler","startTime":1463.84,"endTime":1467.14,"body":"us walking into Target and being"},{"speaker":"Rachel Traxler","startTime":1467.14,"endTime":1469.18,"body":"like, Oh, that's weird. They're"},{"speaker":"Rachel Traxler","startTime":1467.14,"endTime":1469.18,"body":"going to charge me for this"},{"speaker":"Rachel Traxler","startTime":1469.18,"endTime":1472.36,"body":"bottle of shampoo. Like, no,"},{"speaker":"Rachel Traxler","startTime":1469.18,"endTime":1472.36,"body":"we're walking in there knowing"},{"speaker":"Rachel Traxler","startTime":1472.36,"endTime":1476.5,"body":"that we have to buy it to get"},{"speaker":"Rachel Traxler","startTime":1472.36,"endTime":1476.5,"body":"it. And so they're coming to us"},{"speaker":"Rachel Traxler","startTime":1476.5,"endTime":1480.54,"body":"with that same mentality. So I"},{"speaker":"Rachel Traxler","startTime":1476.5,"endTime":1480.54,"body":"think it's just silly for us to"},{"speaker":"Rachel Traxler","startTime":1480.54,"endTime":1482.7,"body":"think, to just be, to be weird"},{"speaker":"Rachel Traxler","startTime":1480.54,"endTime":1482.7,"body":"about it. I don't know. Maybe"},{"speaker":"Rachel Traxler","startTime":1482.7,"endTime":1484.8,"body":"it's just because I've been"},{"speaker":"Rachel Traxler","startTime":1482.7,"endTime":1484.8,"body":"doing it long enough that I'm"},{"speaker":"Rachel Traxler","startTime":1484.8,"endTime":1487.08,"body":"just like, let's just talk"},{"speaker":"Rachel Traxler","startTime":1484.8,"endTime":1487.08,"body":"turkey. You know what I mean? It"},{"speaker":"Rachel Traxler","startTime":1487.08,"endTime":1491.46,"body":"is what it is. And it's like, I"},{"speaker":"Rachel Traxler","startTime":1487.08,"endTime":1491.46,"body":"don't know. I don't think it's"},{"speaker":"Rachel Traxler","startTime":1491.46,"endTime":1495.06,"body":"weird. They know that you're"},{"speaker":"Rachel Traxler","startTime":1491.46,"endTime":1495.06,"body":"charging something, so it's not"},{"speaker":"Rachel Traxler","startTime":1495.06,"endTime":1497.58,"body":"that weird. So yes, I totally"},{"speaker":"Rachel Traxler","startTime":1495.06,"endTime":1497.58,"body":"agree with you. It is"},{"speaker":"Rachel Traxler","startTime":1497.58,"endTime":1500.42,"body":"frustrating when it's just not"},{"speaker":"Rachel Traxler","startTime":1497.58,"endTime":1500.42,"body":"easy and just not. Eat out at"},{"speaker":"Rachel Traxler","startTime":1500.42,"endTime":1503.12,"body":"night, right? That's when things"},{"speaker":"Rachel Traxler","startTime":1500.42,"endTime":1503.12,"body":"get frustrated, right? Yeah, so"},{"speaker":"Rachel Traxler","startTime":1503.12,"endTime":1503.72,"body":"don't be like,"},{"speaker":"Annemie Tonken","startTime":1503.72,"endTime":1506.54,"body":"if Target had"},{"speaker":"Annemie Tonken","startTime":1503.72,"endTime":1506.54,"body":"the shampoo, but then they"},{"speaker":"Annemie Tonken","startTime":1506.54,"endTime":1509.6,"body":"didn't have a checkout line"},{"speaker":"Annemie Tonken","startTime":1506.54,"endTime":1509.6,"body":"anywhere. You're like, How in"},{"speaker":"Annemie Tonken","startTime":1509.6,"endTime":1511.22,"body":"the world am I supposed to get"},{"speaker":"Annemie Tonken","startTime":1509.6,"endTime":1511.22,"body":"out of here?"},{"speaker":"Rachel Traxler","startTime":1512.24,"endTime":1513.86,"body":"And then they're"},{"speaker":"Rachel Traxler","startTime":1512.24,"endTime":1513.86,"body":"going to be like, See ya, this"},{"speaker":"Rachel Traxler","startTime":1513.86,"endTime":1516.5,"body":"wasn't easy. I don't know what"},{"speaker":"Rachel Traxler","startTime":1513.86,"endTime":1516.5,"body":"to do. Like, I'm not going to"},{"speaker":"Rachel Traxler","startTime":1516.5,"endTime":1520.42,"body":"buy it at all. And so it's that"},{"speaker":"Rachel Traxler","startTime":1516.5,"endTime":1520.42,"body":"same approach. When you're"},{"speaker":"Rachel Traxler","startTime":1520.42,"endTime":1524.14,"body":"thinking about setting all this"},{"speaker":"Rachel Traxler","startTime":1520.42,"endTime":1524.14,"body":"up, your call to actions, all of"},{"speaker":"Rachel Traxler","startTime":1524.14,"endTime":1526.6,"body":"those things, you just want to"},{"speaker":"Rachel Traxler","startTime":1524.14,"endTime":1526.6,"body":"make it easy, that kind of goes"},{"speaker":"Rachel Traxler","startTime":1526.6,"endTime":1529.84,"body":"back to just making building"},{"speaker":"Rachel Traxler","startTime":1526.6,"endTime":1529.84,"body":"out, like fast, you know,"},{"speaker":"Rachel Traxler","startTime":1530.02,"endTime":1531.46,"body":"funnels and stuff for people"},{"speaker":"Annemie Tonken","startTime":1531.76,"endTime":1536.14,"body":"amazing. Well,"},{"speaker":"Annemie Tonken","startTime":1531.76,"endTime":1536.14,"body":"there's so much good content in"},{"speaker":"Annemie Tonken","startTime":1536.14,"endTime":1540.78,"body":"here that I could continue"},{"speaker":"Annemie Tonken","startTime":1536.14,"endTime":1540.78,"body":"talking about this for hours and"},{"speaker":"Annemie Tonken","startTime":1540.78,"endTime":1543.24,"body":"hours, but I know that you've"},{"speaker":"Annemie Tonken","startTime":1540.78,"endTime":1543.24,"body":"got a lot of resources for"},{"speaker":"Annemie Tonken","startTime":1543.24,"endTime":1547.38,"body":"people. Let them know where they"},{"speaker":"Annemie Tonken","startTime":1543.24,"endTime":1547.38,"body":"can find you and and connect"},{"speaker":"Annemie Tonken","startTime":1547.38,"endTime":1549.3,"body":"with you. Yeah. So"},{"speaker":"Rachel Traxler","startTime":1549.42,"endTime":1552.0,"body":"you can find me"},{"speaker":"Rachel Traxler","startTime":1549.42,"endTime":1552.0,"body":"on Instagram, at Rachel Traxler,"},{"speaker":"Rachel Traxler","startTime":1552.0,"endTime":1555.18,"body":"or my podcast, the gold biz"},{"speaker":"Rachel Traxler","startTime":1552.0,"endTime":1555.18,"body":"podcast, to do a lot of like,"},{"speaker":"Rachel Traxler","startTime":1555.18,"endTime":1558.78,"body":"business stuff over there. But"},{"speaker":"Rachel Traxler","startTime":1555.18,"endTime":1558.78,"body":"also, just as we're talking to"},{"speaker":"Rachel Traxler","startTime":1558.84,"endTime":1562.22,"body":"if you're thinking like, I don't"},{"speaker":"Rachel Traxler","startTime":1558.84,"endTime":1562.22,"body":"know what other lead generation"},{"speaker":"Rachel Traxler","startTime":1562.22,"endTime":1565.52,"body":"strategies to do besides just"},{"speaker":"Rachel Traxler","startTime":1562.22,"endTime":1565.52,"body":"Instagram. I don't know what's"},{"speaker":"Rachel Traxler","startTime":1565.52,"endTime":1569.12,"body":"going to be beneficial for me."},{"speaker":"Rachel Traxler","startTime":1565.52,"endTime":1569.12,"body":"I've got, like, a free video of"},{"speaker":"Rachel Traxler","startTime":1569.18,"endTime":1571.94,"body":"10 free lead generation"},{"speaker":"Rachel Traxler","startTime":1569.18,"endTime":1571.94,"body":"strategies that you can add to"},{"speaker":"Rachel Traxler","startTime":1571.94,"endTime":1576.2,"body":"your business. So I will make"},{"speaker":"Rachel Traxler","startTime":1571.94,"endTime":1576.2,"body":"sure to like, give you that link"},{"speaker":"Rachel Traxler","startTime":1576.2,"endTime":1578.66,"body":"so that people can kind of watch"},{"speaker":"Rachel Traxler","startTime":1576.2,"endTime":1578.66,"body":"that and kind of figure out"},{"speaker":"Rachel Traxler","startTime":1578.66,"endTime":1581.8,"body":"which lead generation strategy"},{"speaker":"Rachel Traxler","startTime":1578.66,"endTime":1581.8,"body":"would be best for them, perfect."},{"speaker":"Annemie Tonken","startTime":1581.8,"endTime":1583.84,"body":"We will put it"},{"speaker":"Annemie Tonken","startTime":1581.8,"endTime":1583.84,"body":"in the show notes. Well, thank"},{"speaker":"Annemie Tonken","startTime":1583.84,"endTime":1586.0,"body":"you so much for coming on the"},{"speaker":"Annemie Tonken","startTime":1583.84,"endTime":1586.0,"body":"show. It has been lovely"},{"speaker":"Annemie Tonken","startTime":1586.0,"endTime":1588.16,"body":"connecting with you. I hope you"},{"speaker":"Annemie Tonken","startTime":1586.0,"endTime":1588.16,"body":"stay warm out there."},{"speaker":"Rachel Traxler","startTime":1588.22,"endTime":1593.56,"body":"I know. Thank"},{"speaker":"Rachel Traxler","startTime":1588.22,"endTime":1593.56,"body":"you too. Thank you so please. It"},{"speaker":"Rachel Traxler","startTime":1593.56,"endTime":1596.56,"body":"is. This was so much fun. So"},{"speaker":"Rachel Traxler","startTime":1593.56,"endTime":1596.56,"body":"thank you so much for having me."},{"speaker":"Rachel Traxler","startTime":1596.68,"endTime":1598.12,"body":"Yay. Likewise. Have"},{"speaker":"Annemie Tonken","startTime":1598.12,"endTime":1601.98,"body":"a great day. You"},{"speaker":"Annemie Tonken","startTime":1598.12,"endTime":1601.98,"body":"too. That's it for this week's"},{"speaker":"Annemie Tonken","startTime":1601.98,"endTime":1604.56,"body":"episode of This can't be that"},{"speaker":"Annemie Tonken","startTime":1601.98,"endTime":1604.56,"body":"hard. I'll be back Same time,"},{"speaker":"Annemie Tonken","startTime":1604.56,"endTime":1607.92,"body":"same place next week. If you"},{"speaker":"Annemie Tonken","startTime":1604.56,"endTime":1607.92,"body":"like the show, be sure to check"},{"speaker":"Annemie Tonken","startTime":1607.92,"endTime":1610.44,"body":"out. This can't be that"},{"speaker":"Annemie Tonken","startTime":1607.92,"endTime":1610.44,"body":"hard.com. To explore all the"},{"speaker":"Annemie Tonken","startTime":1610.44,"endTime":1613.26,"body":"resources we have for"},{"speaker":"Annemie Tonken","startTime":1610.44,"endTime":1613.26,"body":"photographers. And of course, it"},{"speaker":"Annemie Tonken","startTime":1613.26,"endTime":1615.66,"body":"would mean the world to me if"},{"speaker":"Annemie Tonken","startTime":1613.26,"endTime":1615.66,"body":"you would leave a review of the"},{"speaker":"Annemie Tonken","startTime":1615.66,"endTime":1619.2,"body":"show on iTunes or Spotify as"},{"speaker":"Annemie Tonken","startTime":1615.66,"endTime":1619.2,"body":"always. Thanks so much for"},{"speaker":"Annemie Tonken","startTime":1619.2,"endTime":1621.86,"body":"joining me. I hope you have a"},{"speaker":"Annemie Tonken","startTime":1619.2,"endTime":1621.86,"body":"fantastic week. You."}]}