{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.24,"endTime":3.128,"body":"Maybe you have"},{"speaker":"Annemie Tonken","startTime":0.24,"endTime":3.128,"body":"heard somebody out there"},{"speaker":"Annemie Tonken","startTime":3.202,"endTime":7.793,"body":"comparing marketing to dating."},{"speaker":"Annemie Tonken","startTime":3.202,"endTime":7.793,"body":"It's not an uncommon comparison"},{"speaker":"Annemie Tonken","startTime":7.867,"endTime":12.311,"body":"or metaphor, where, as you are"},{"speaker":"Annemie Tonken","startTime":7.867,"endTime":12.311,"body":"marketing your business, it's"},{"speaker":"Annemie Tonken","startTime":12.385,"endTime":17.05,"body":"like going on little dates with"},{"speaker":"Annemie Tonken","startTime":12.385,"endTime":17.05,"body":"people, and then eventually the"},{"speaker":"Annemie Tonken","startTime":17.125,"endTime":21.716,"body":"goal is to ask them to marry you"},{"speaker":"Annemie Tonken","startTime":17.125,"endTime":21.716,"body":"or ask them to work with you,"},{"speaker":"Annemie Tonken","startTime":21.79,"endTime":26.382,"body":"right? That's the cell. And I"},{"speaker":"Annemie Tonken","startTime":21.79,"endTime":26.382,"body":"have heard that description many"},{"speaker":"Annemie Tonken","startTime":26.456,"endTime":31.121,"body":"times and in many different sort"},{"speaker":"Annemie Tonken","startTime":26.456,"endTime":31.121,"body":"of variations, but it's always"},{"speaker":"Annemie Tonken","startTime":31.195,"endTime":35.417,"body":"felt a little bit off to me,"},{"speaker":"Annemie Tonken","startTime":31.195,"endTime":35.417,"body":"because it implies if we are"},{"speaker":"Annemie Tonken","startTime":35.491,"endTime":39.342,"body":"sort of using the normal"},{"speaker":"Annemie Tonken","startTime":35.491,"endTime":39.342,"body":"definition of marriage that"},{"speaker":"Annemie Tonken","startTime":39.416,"endTime":43.785,"body":"you're really just trying to"},{"speaker":"Annemie Tonken","startTime":39.416,"endTime":43.785,"body":"connect with one person. And I"},{"speaker":"Annemie Tonken","startTime":43.859,"endTime":48.229,"body":"don't know about you, but one"},{"speaker":"Annemie Tonken","startTime":43.859,"endTime":48.229,"body":"client would not do the trick"},{"speaker":"Annemie Tonken","startTime":48.303,"endTime":52.376,"body":"for my business, not even one"},{"speaker":"Annemie Tonken","startTime":48.303,"endTime":52.376,"body":"client every year. I need"},{"speaker":"Annemie Tonken","startTime":52.45,"endTime":56.745,"body":"between 60 and 80 photography"},{"speaker":"Annemie Tonken","startTime":52.45,"endTime":56.745,"body":"clients each year to fill my"},{"speaker":"Annemie Tonken","startTime":56.819,"endTime":61.337,"body":"books, and, you know, meet all"},{"speaker":"Annemie Tonken","startTime":56.819,"endTime":61.337,"body":"of my goals as a photographer."},{"speaker":"Annemie Tonken","startTime":61.411,"endTime":66.002,"body":"So way back when I was thinking"},{"speaker":"Annemie Tonken","startTime":61.411,"endTime":66.002,"body":"about the various ways that we"},{"speaker":"Annemie Tonken","startTime":66.076,"endTime":70.52,"body":"connect with people, and it"},{"speaker":"Annemie Tonken","startTime":66.076,"endTime":70.52,"body":"occurred to me that social media"},{"speaker":"Annemie Tonken","startTime":70.594,"endTime":75.111,"body":"is kind of like a nightclub,"},{"speaker":"Annemie Tonken","startTime":70.594,"endTime":75.111,"body":"right? Like we go to the club to"},{"speaker":"Annemie Tonken","startTime":75.185,"endTime":79.925,"body":"pick people up and to dance and"},{"speaker":"Annemie Tonken","startTime":75.185,"endTime":79.925,"body":"have fun, and it can be a lot of"},{"speaker":"Annemie Tonken","startTime":79.999,"endTime":84.368,"body":"fun, but it is loud, it is"},{"speaker":"Annemie Tonken","startTime":79.999,"endTime":84.368,"body":"chaotic. It's hard to have a one"},{"speaker":"Annemie Tonken","startTime":84.443,"endTime":88.886,"body":"on one conversation. It's hard"},{"speaker":"Annemie Tonken","startTime":84.443,"endTime":88.886,"body":"to get noticed. And if it's a"},{"speaker":"Annemie Tonken","startTime":88.96,"endTime":93.7,"body":"really full Club, which you know"},{"speaker":"Annemie Tonken","startTime":88.96,"endTime":93.7,"body":"social media generally tends to"},{"speaker":"Annemie Tonken","startTime":93.774,"endTime":97.773,"body":"be, you're kind of getting"},{"speaker":"Annemie Tonken","startTime":93.774,"endTime":97.773,"body":"shuffled around. You make a"},{"speaker":"Annemie Tonken","startTime":97.847,"endTime":102.29,"body":"connection, but then you know,"},{"speaker":"Annemie Tonken","startTime":97.847,"endTime":102.29,"body":"that person moves off and you"},{"speaker":"Annemie Tonken","startTime":102.364,"endTime":106.882,"body":"don't see them for the rest of"},{"speaker":"Annemie Tonken","startTime":102.364,"endTime":106.882,"body":"the evening, which is why I am"},{"speaker":"Annemie Tonken","startTime":106.956,"endTime":111.473,"body":"so focused always on bringing"},{"speaker":"Annemie Tonken","startTime":106.956,"endTime":111.473,"body":"people away from wherever it is"},{"speaker":"Annemie Tonken","startTime":111.547,"endTime":115.843,"body":"that I'm meeting them, certainly"},{"speaker":"Annemie Tonken","startTime":111.547,"endTime":115.843,"body":"on social media, but then"},{"speaker":"Annemie Tonken","startTime":115.917,"endTime":120.36,"body":"inviting them to connect with me"},{"speaker":"Annemie Tonken","startTime":115.917,"endTime":120.36,"body":"via email. So I think about"},{"speaker":"Annemie Tonken","startTime":120.434,"endTime":124.656,"body":"email and asking for someone's"},{"speaker":"Annemie Tonken","startTime":120.434,"endTime":124.656,"body":"email address kind of like"},{"speaker":"Annemie Tonken","startTime":124.73,"endTime":129.099,"body":"asking for their number. If we"},{"speaker":"Annemie Tonken","startTime":124.73,"endTime":129.099,"body":"are at the club, right? It's"},{"speaker":"Annemie Tonken","startTime":129.173,"endTime":133.468,"body":"like you're shouting into"},{"speaker":"Annemie Tonken","startTime":129.173,"endTime":133.468,"body":"somebody's ear, and you're like,"},{"speaker":"Annemie Tonken","startTime":133.542,"endTime":137.986,"body":"Hey, I'd love to continue this"},{"speaker":"Annemie Tonken","startTime":133.542,"endTime":137.986,"body":"conversation. Can I have your"},{"speaker":"Annemie Tonken","startTime":138.06,"endTime":142.429,"body":"number? Or, you know, I suppose"},{"speaker":"Annemie Tonken","startTime":138.06,"endTime":142.429,"body":"that there are perhaps more"},{"speaker":"Annemie Tonken","startTime":142.503,"endTime":146.947,"body":"updated ways of doing that, but"},{"speaker":"Annemie Tonken","startTime":142.503,"endTime":146.947,"body":"when someone gives you their"},{"speaker":"Annemie Tonken","startTime":147.021,"endTime":151.316,"body":"email address, what it's doing"},{"speaker":"Annemie Tonken","startTime":147.021,"endTime":151.316,"body":"is confirming that, yes, in"},{"speaker":"Annemie Tonken","startTime":151.39,"endTime":155.908,"body":"fact, they also want to take"},{"speaker":"Annemie Tonken","startTime":151.39,"endTime":155.908,"body":"things to the next level. Right?"},{"speaker":"Annemie Tonken","startTime":155.982,"endTime":160.351,"body":"Email is personal in a way that"},{"speaker":"Annemie Tonken","startTime":155.982,"endTime":160.351,"body":"trying to connect on social"},{"speaker":"Annemie Tonken","startTime":160.425,"endTime":164.943,"body":"media isn't and it allows you to"},{"speaker":"Annemie Tonken","startTime":160.425,"endTime":164.943,"body":"build trust and authenticity"},{"speaker":"Annemie Tonken","startTime":165.017,"endTime":169.608,"body":"just like dating over time. So"},{"speaker":"Annemie Tonken","startTime":165.017,"endTime":169.608,"body":"today I want to kind of explore"},{"speaker":"Annemie Tonken","startTime":169.682,"endTime":173.904,"body":"this metaphor a little bit"},{"speaker":"Annemie Tonken","startTime":169.682,"endTime":173.904,"body":"further and talk about some of"},{"speaker":"Annemie Tonken","startTime":173.978,"endTime":178.347,"body":"the do's and don'ts of email"},{"speaker":"Annemie Tonken","startTime":173.978,"endTime":178.347,"body":"marketing to help you woo your"},{"speaker":"Annemie Tonken","startTime":178.421,"endTime":182.865,"body":"ideal clients without any cheesy"},{"speaker":"Annemie Tonken","startTime":178.421,"endTime":182.865,"body":"pickup lines, and by making"},{"speaker":"Annemie Tonken","startTime":182.939,"endTime":187.53,"body":"email marketing feel personal,"},{"speaker":"Annemie Tonken","startTime":182.939,"endTime":187.53,"body":"authentic and engaging, welcome"},{"speaker":"Annemie Tonken","startTime":187.604,"endTime":192.122,"body":"to this can't be that hard. My"},{"speaker":"Annemie Tonken","startTime":187.604,"endTime":192.122,"body":"name is annemienken and I help"},{"speaker":"Annemie Tonken","startTime":192.196,"endTime":196.787,"body":"photographers run profitable,"},{"speaker":"Annemie Tonken","startTime":192.196,"endTime":196.787,"body":"sustainable businesses that they"},{"speaker":"Annemie Tonken","startTime":196.861,"endTime":201.157,"body":"love. Each week on the podcast,"},{"speaker":"Annemie Tonken","startTime":196.861,"endTime":201.157,"body":"I cover simple, actionable"},{"speaker":"Annemie Tonken","startTime":201.231,"endTime":205.6,"body":"strategies and systems that"},{"speaker":"Annemie Tonken","startTime":201.231,"endTime":205.6,"body":"photographers at every level of"},{"speaker":"Annemie Tonken","startTime":205.674,"endTime":210.414,"body":"experience can use to earn more"},{"speaker":"Annemie Tonken","startTime":205.674,"endTime":210.414,"body":"money in a more sustainable way."},{"speaker":"Annemie Tonken","startTime":210.488,"endTime":214.931,"body":"Running a photography business"},{"speaker":"Annemie Tonken","startTime":210.488,"endTime":214.931,"body":"doesn't have to be that hard."},{"speaker":"Annemie Tonken","startTime":215.005,"endTime":217.82,"body":"You can do it, and I can show"},{"speaker":"Annemie Tonken","startTime":215.005,"endTime":217.82,"body":"you how."},{"speaker":"Annemie Tonken","startTime":217.82,"endTime":222.059,"body":"So let's think a little bit more"},{"speaker":"Annemie Tonken","startTime":217.82,"endTime":222.059,"body":"about how social media is kind"},{"speaker":"Annemie Tonken","startTime":222.127,"endTime":225.761,"body":"of like, you know, meeting"},{"speaker":"Annemie Tonken","startTime":222.127,"endTime":225.761,"body":"somebody at a crowded dance"},{"speaker":"Annemie Tonken","startTime":225.828,"endTime":230.136,"body":"club, so you're trying to stand"},{"speaker":"Annemie Tonken","startTime":225.828,"endTime":230.136,"body":"out, right? You spend a bunch of"},{"speaker":"Annemie Tonken","startTime":230.203,"endTime":234.376,"body":"time getting ready, getting all"},{"speaker":"Annemie Tonken","startTime":230.203,"endTime":234.376,"body":"dressed. But man, if it is not"},{"speaker":"Annemie Tonken","startTime":234.443,"endTime":238.683,"body":"dark and loud, crowded, filled"},{"speaker":"Annemie Tonken","startTime":234.443,"endTime":238.683,"body":"with distractions and, you know,"},{"speaker":"Annemie Tonken","startTime":238.75,"endTime":242.923,"body":"superficial interactions, right?"},{"speaker":"Annemie Tonken","startTime":238.75,"endTime":242.923,"body":"There is so much happening at"},{"speaker":"Annemie Tonken","startTime":242.99,"endTime":246.961,"body":"any given time, and you only"},{"speaker":"Annemie Tonken","startTime":242.99,"endTime":246.961,"body":"have so much control over that"},{"speaker":"Annemie Tonken","startTime":247.028,"endTime":251.336,"body":"narrative. It's just it is what"},{"speaker":"Annemie Tonken","startTime":247.028,"endTime":251.336,"body":"it is. So first of all, it's not"},{"speaker":"Annemie Tonken","startTime":251.403,"endTime":255.576,"body":"that that effort is wasted. Your"},{"speaker":"Annemie Tonken","startTime":251.403,"endTime":255.576,"body":"first impressions for someone"},{"speaker":"Annemie Tonken","startTime":255.643,"endTime":259.546,"body":"really do matter, and even being"},{"speaker":"Annemie Tonken","startTime":255.643,"endTime":259.546,"body":"willing to, you know, get"},{"speaker":"Annemie Tonken","startTime":259.614,"endTime":263.584,"body":"dressed up and go with your"},{"speaker":"Annemie Tonken","startTime":259.614,"endTime":263.584,"body":"friends to the club, means that"},{"speaker":"Annemie Tonken","startTime":263.652,"endTime":267.757,"body":"you're putting yourself in a"},{"speaker":"Annemie Tonken","startTime":263.652,"endTime":267.757,"body":"position to interact with people"},{"speaker":"Annemie Tonken","startTime":267.824,"endTime":271.862,"body":"who may very well be a good fit"},{"speaker":"Annemie Tonken","startTime":267.824,"endTime":271.862,"body":"for you. So you want to make"},{"speaker":"Annemie Tonken","startTime":271.93,"endTime":276.102,"body":"that good first impression. You"},{"speaker":"Annemie Tonken","startTime":271.93,"endTime":276.102,"body":"want to be open to the idea of"},{"speaker":"Annemie Tonken","startTime":276.17,"endTime":280.477,"body":"meeting people on social media,"},{"speaker":"Annemie Tonken","startTime":276.17,"endTime":280.477,"body":"but you don't want to put all of"},{"speaker":"Annemie Tonken","startTime":280.544,"endTime":284.582,"body":"your energy into that, because"},{"speaker":"Annemie Tonken","startTime":280.544,"endTime":284.582,"body":"if that's the only thing that"},{"speaker":"Annemie Tonken","startTime":284.65,"endTime":288.755,"body":"you're doing, chances are you're"},{"speaker":"Annemie Tonken","startTime":284.65,"endTime":288.755,"body":"not going to create a lot of"},{"speaker":"Annemie Tonken","startTime":288.822,"endTime":292.86,"body":"deep, lasting relationships."},{"speaker":"Annemie Tonken","startTime":288.822,"endTime":292.86,"body":"It's a fun place, but it is not"},{"speaker":"Annemie Tonken","startTime":292.928,"endTime":297.1,"body":"necessarily the place for those"},{"speaker":"Annemie Tonken","startTime":292.928,"endTime":297.1,"body":"long term client relationships"},{"speaker":"Annemie Tonken","startTime":297.168,"endTime":301.004,"body":"to be. Built exclusively. So"},{"speaker":"Annemie Tonken","startTime":297.168,"endTime":301.004,"body":"when you are connecting with"},{"speaker":"Annemie Tonken","startTime":301.071,"endTime":305.244,"body":"somebody on social media, you"},{"speaker":"Annemie Tonken","startTime":301.071,"endTime":305.244,"body":"want to have a ready made way to"},{"speaker":"Annemie Tonken","startTime":305.311,"endTime":309.08,"body":"ask them for permission to"},{"speaker":"Annemie Tonken","startTime":305.311,"endTime":309.08,"body":"continue the conversation via"},{"speaker":"Annemie Tonken","startTime":309.147,"endTime":313.387,"body":"email. And you know that can be"},{"speaker":"Annemie Tonken","startTime":309.147,"endTime":313.387,"body":"done in any number of ways. You"},{"speaker":"Annemie Tonken","startTime":313.455,"endTime":317.358,"body":"can offer some sort of free"},{"speaker":"Annemie Tonken","startTime":313.455,"endTime":317.358,"body":"guide or incentive, right? And"},{"speaker":"Annemie Tonken","startTime":317.425,"endTime":321.329,"body":"if you have more than one"},{"speaker":"Annemie Tonken","startTime":317.425,"endTime":321.329,"body":"freebie that you can offer, then"},{"speaker":"Annemie Tonken","startTime":321.396,"endTime":325.703,"body":"you can tailor that offer to the"},{"speaker":"Annemie Tonken","startTime":321.396,"endTime":325.703,"body":"nature of the conversation that"},{"speaker":"Annemie Tonken","startTime":325.771,"endTime":329.809,"body":"you're having on social media."},{"speaker":"Annemie Tonken","startTime":325.771,"endTime":329.809,"body":"So if somebody reaches out to"},{"speaker":"Annemie Tonken","startTime":329.876,"endTime":334.049,"body":"you with a question about, you"},{"speaker":"Annemie Tonken","startTime":329.876,"endTime":334.049,"body":"know what? I don't know, places"},{"speaker":"Annemie Tonken","startTime":334.116,"endTime":338.222,"body":"you recommend, locations you"},{"speaker":"Annemie Tonken","startTime":334.116,"endTime":338.222,"body":"recommend for a session. You can"},{"speaker":"Annemie Tonken","startTime":338.289,"endTime":342.663,"body":"say, oh, yeah, I actually have a"},{"speaker":"Annemie Tonken","startTime":338.289,"endTime":342.663,"body":"guide for that. Here's the link."},{"speaker":"Annemie Tonken","startTime":342.731,"endTime":346.903,"body":"And you can, you know, go get"},{"speaker":"Annemie Tonken","startTime":342.731,"endTime":346.903,"body":"the guide, and then when they go"},{"speaker":"Annemie Tonken","startTime":346.971,"endTime":351.009,"body":"to sign up for that guide, they"},{"speaker":"Annemie Tonken","startTime":346.971,"endTime":351.009,"body":"enter their email, right? So"},{"speaker":"Annemie Tonken","startTime":351.076,"endTime":355.181,"body":"what you are asking for there is"},{"speaker":"Annemie Tonken","startTime":351.076,"endTime":355.181,"body":"permission. It is permission"},{"speaker":"Annemie Tonken","startTime":355.249,"endTime":359.018,"body":"based marketing. Email."},{"speaker":"Annemie Tonken","startTime":355.249,"endTime":359.018,"body":"Marketing is to continue to have"},{"speaker":"Annemie Tonken","startTime":359.085,"endTime":363.258,"body":"that conversation via email. And"},{"speaker":"Annemie Tonken","startTime":359.085,"endTime":363.258,"body":"once you get over there, then"},{"speaker":"Annemie Tonken","startTime":363.325,"endTime":367.363,"body":"even though you are writing"},{"speaker":"Annemie Tonken","startTime":363.325,"endTime":367.363,"body":"emails that are ultimately going"},{"speaker":"Annemie Tonken","startTime":367.43,"endTime":371.536,"body":"to go out to your whole email"},{"speaker":"Annemie Tonken","startTime":367.43,"endTime":371.536,"body":"list, multiple people, it feels"},{"speaker":"Annemie Tonken","startTime":371.603,"endTime":375.708,"body":"like one on one communication."},{"speaker":"Annemie Tonken","startTime":371.603,"endTime":375.708,"body":"And whenever someone takes the"},{"speaker":"Annemie Tonken","startTime":375.776,"endTime":379.477,"body":"time to actually respond to your"},{"speaker":"Annemie Tonken","startTime":375.776,"endTime":379.477,"body":"emails, which they do,"},{"speaker":"Annemie Tonken","startTime":379.544,"endTime":383.583,"body":"especially when you are a small"},{"speaker":"Annemie Tonken","startTime":379.544,"endTime":383.583,"body":"business owner, writing good"},{"speaker":"Annemie Tonken","startTime":383.65,"endTime":387.823,"body":"emails that invites a further"},{"speaker":"Annemie Tonken","startTime":383.65,"endTime":387.823,"body":"conversation that is one on one,"},{"speaker":"Annemie Tonken","startTime":387.89,"endTime":392.063,"body":"right? They write back to you,"},{"speaker":"Annemie Tonken","startTime":387.89,"endTime":392.063,"body":"and you sit down and write back"},{"speaker":"Annemie Tonken","startTime":392.13,"endTime":395.899,"body":"to them, so that becomes a space"},{"speaker":"Annemie Tonken","startTime":392.13,"endTime":395.899,"body":"where you can have real"},{"speaker":"Annemie Tonken","startTime":395.966,"endTime":399.668,"body":"conversations without the"},{"speaker":"Annemie Tonken","startTime":395.966,"endTime":399.668,"body":"distractions and the noise of"},{"speaker":"Annemie Tonken","startTime":399.735,"endTime":403.571,"body":"social media. Now, much like"},{"speaker":"Annemie Tonken","startTime":399.735,"endTime":403.571,"body":"dating, there are people who"},{"speaker":"Annemie Tonken","startTime":403.638,"endTime":407.273,"body":"will like go home with you"},{"speaker":"Annemie Tonken","startTime":403.638,"endTime":407.273,"body":"straight from the club, and"},{"speaker":"Annemie Tonken","startTime":407.34,"endTime":411.513,"body":"that's fine, that is good, but"},{"speaker":"Annemie Tonken","startTime":407.34,"endTime":411.513,"body":"there are a lot of other people"},{"speaker":"Annemie Tonken","startTime":411.58,"endTime":415.214,"body":"out there who need more than"},{"speaker":"Annemie Tonken","startTime":411.58,"endTime":415.214,"body":"that, and every person is"},{"speaker":"Annemie Tonken","startTime":415.281,"endTime":419.454,"body":"different, right? So again, like"},{"speaker":"Annemie Tonken","startTime":415.281,"endTime":419.454,"body":"dating, you can't necessarily"},{"speaker":"Annemie Tonken","startTime":419.521,"endTime":423.627,"body":"rush things. You just have to"},{"speaker":"Annemie Tonken","startTime":419.521,"endTime":423.627,"body":"show up and be willing to build"},{"speaker":"Annemie Tonken","startTime":423.694,"endTime":427.53,"body":"that trust over time, and the"},{"speaker":"Annemie Tonken","startTime":423.694,"endTime":427.53,"body":"way that we do that is with"},{"speaker":"Annemie Tonken","startTime":427.598,"endTime":431.165,"body":"consistent effort. So email is"},{"speaker":"Annemie Tonken","startTime":427.598,"endTime":431.165,"body":"your chance to make an"},{"speaker":"Annemie Tonken","startTime":431.232,"endTime":435.27,"body":"impression that goes beyond the"},{"speaker":"Annemie Tonken","startTime":431.232,"endTime":435.27,"body":"superficial. So how do we do"},{"speaker":"Annemie Tonken","startTime":435.337,"endTime":439.106,"body":"that again? Let's, you know,"},{"speaker":"Annemie Tonken","startTime":435.337,"endTime":439.106,"body":"let's think about this like"},{"speaker":"Annemie Tonken","startTime":439.173,"endTime":443.077,"body":"going out on a date. So your"},{"speaker":"Annemie Tonken","startTime":439.173,"endTime":443.077,"body":"first impression on a date is"},{"speaker":"Annemie Tonken","startTime":443.144,"endTime":447.317,"body":"the way that you show up at the"},{"speaker":"Annemie Tonken","startTime":443.144,"endTime":447.317,"body":"front door. Right? Do you have"},{"speaker":"Annemie Tonken","startTime":447.384,"endTime":451.288,"body":"flowers? Are you dressed to"},{"speaker":"Annemie Tonken","startTime":447.384,"endTime":451.288,"body":"impress? When that person that"},{"speaker":"Annemie Tonken","startTime":451.355,"endTime":455.595,"body":"you're about to go out on a date"},{"speaker":"Annemie Tonken","startTime":451.355,"endTime":455.595,"body":"with peeks out the window, are"},{"speaker":"Annemie Tonken","startTime":455.662,"endTime":459.902,"body":"they going to want to open the"},{"speaker":"Annemie Tonken","startTime":455.662,"endTime":459.902,"body":"door? And this is the equivalent"},{"speaker":"Annemie Tonken","startTime":459.97,"endTime":464.21,"body":"of the subject line that you put"},{"speaker":"Annemie Tonken","startTime":459.97,"endTime":464.21,"body":"at the front of your email. So"},{"speaker":"Annemie Tonken","startTime":464.277,"endTime":468.382,"body":"this is really a place that I"},{"speaker":"Annemie Tonken","startTime":464.277,"endTime":468.382,"body":"feel like a lot of people don't"},{"speaker":"Annemie Tonken","startTime":468.449,"endTime":472.757,"body":"put a ton of thought or effort,"},{"speaker":"Annemie Tonken","startTime":468.449,"endTime":472.757,"body":"and I don't mean to say that you"},{"speaker":"Annemie Tonken","startTime":472.824,"endTime":476.593,"body":"need to overthink it, but"},{"speaker":"Annemie Tonken","startTime":472.824,"endTime":476.593,"body":"subject lines really do make a"},{"speaker":"Annemie Tonken","startTime":476.66,"endTime":480.564,"body":"difference in whether or not"},{"speaker":"Annemie Tonken","startTime":476.66,"endTime":480.564,"body":"that door gets opened. So you"},{"speaker":"Annemie Tonken","startTime":480.631,"endTime":484.736,"body":"want to think about how your"},{"speaker":"Annemie Tonken","startTime":480.631,"endTime":484.736,"body":"subject line can spark curiosity"},{"speaker":"Annemie Tonken","startTime":484.804,"endTime":488.573,"body":"or sort of engage someone's"},{"speaker":"Annemie Tonken","startTime":484.804,"endTime":488.573,"body":"interest in some way that is"},{"speaker":"Annemie Tonken","startTime":488.64,"endTime":492.611,"body":"authentic to what's in the"},{"speaker":"Annemie Tonken","startTime":488.64,"endTime":492.611,"body":"email. Obviously, you don't want"},{"speaker":"Annemie Tonken","startTime":492.678,"endTime":496.649,"body":"to just lead somebody on, but"},{"speaker":"Annemie Tonken","startTime":492.678,"endTime":496.649,"body":"isn't just kind of run of the"},{"speaker":"Annemie Tonken","startTime":496.716,"endTime":500.889,"body":"mill, boring, whatever. And if"},{"speaker":"Annemie Tonken","startTime":496.716,"endTime":500.889,"body":"you're new to subject lines, if"},{"speaker":"Annemie Tonken","startTime":500.956,"endTime":504.523,"body":"that is something that you"},{"speaker":"Annemie Tonken","startTime":500.956,"endTime":504.523,"body":"struggle with, I very much"},{"speaker":"Annemie Tonken","startTime":504.59,"endTime":508.696,"body":"recommend that you play around"},{"speaker":"Annemie Tonken","startTime":504.59,"endTime":508.696,"body":"with chat, G, P, T for subject"},{"speaker":"Annemie Tonken","startTime":508.763,"endTime":512.868,"body":"lines. You know, say, here's the"},{"speaker":"Annemie Tonken","startTime":508.763,"endTime":512.868,"body":"body of my email. Give me 10"},{"speaker":"Annemie Tonken","startTime":512.936,"endTime":517.041,"body":"different options. Make them"},{"speaker":"Annemie Tonken","startTime":512.936,"endTime":517.041,"body":"funny. Make them, you know, help"},{"speaker":"Annemie Tonken","startTime":517.108,"endTime":521.146,"body":"me spark curiosity. And again,"},{"speaker":"Annemie Tonken","startTime":517.108,"endTime":521.146,"body":"with chat, G, P, T, it's very"},{"speaker":"Annemie Tonken","startTime":521.214,"endTime":525.521,"body":"hit and miss in terms of whether"},{"speaker":"Annemie Tonken","startTime":521.214,"endTime":525.521,"body":"you actually get something that"},{"speaker":"Annemie Tonken","startTime":525.588,"endTime":529.492,"body":"you want to use, but it might"},{"speaker":"Annemie Tonken","startTime":525.588,"endTime":529.492,"body":"help generate some ideas for"},{"speaker":"Annemie Tonken","startTime":529.559,"endTime":533.866,"body":"you. I also recommend, you know,"},{"speaker":"Annemie Tonken","startTime":529.559,"endTime":533.866,"body":"play around with adding emojis,"},{"speaker":"Annemie Tonken","startTime":533.934,"endTime":537.972,"body":"asking questions, all those"},{"speaker":"Annemie Tonken","startTime":533.934,"endTime":537.972,"body":"kinds of things, changing up how"},{"speaker":"Annemie Tonken","startTime":538.039,"endTime":541.875,"body":"a subject line comes across"},{"speaker":"Annemie Tonken","startTime":538.039,"endTime":541.875,"body":"initially, is going to pretty"},{"speaker":"Annemie Tonken","startTime":541.942,"endTime":545.846,"body":"quickly, start to give you"},{"speaker":"Annemie Tonken","startTime":541.942,"endTime":545.846,"body":"feedback on what works and what"},{"speaker":"Annemie Tonken","startTime":545.913,"endTime":549.749,"body":"doesn't. Additionally, most"},{"speaker":"Annemie Tonken","startTime":545.913,"endTime":549.749,"body":"email service providers allow"},{"speaker":"Annemie Tonken","startTime":549.817,"endTime":553.922,"body":"you to split test subject lines,"},{"speaker":"Annemie Tonken","startTime":549.817,"endTime":553.922,"body":"so you know, check with your"},{"speaker":"Annemie Tonken","startTime":553.989,"endTime":557.826,"body":"audience, do they prefer a"},{"speaker":"Annemie Tonken","startTime":553.989,"endTime":557.826,"body":"subject line that has an emoji"},{"speaker":"Annemie Tonken","startTime":557.893,"endTime":561.864,"body":"or without the emoji? If you"},{"speaker":"Annemie Tonken","startTime":557.893,"endTime":561.864,"body":"send four different emails and"},{"speaker":"Annemie Tonken","startTime":561.931,"endTime":565.7,"body":"each one is the same and the"},{"speaker":"Annemie Tonken","startTime":561.931,"endTime":565.7,"body":"subject lines are the same,"},{"speaker":"Annemie Tonken","startTime":565.767,"endTime":570.007,"body":"except one has an emoji and one"},{"speaker":"Annemie Tonken","startTime":565.767,"endTime":570.007,"body":"doesn't, you're going to pretty"},{"speaker":"Annemie Tonken","startTime":570.074,"endTime":573.911,"body":"quickly see whether you should"},{"speaker":"Annemie Tonken","startTime":570.074,"endTime":573.911,"body":"or should not be including"},{"speaker":"Annemie Tonken","startTime":573.978,"endTime":578.151,"body":"emojis on a regular basis. So"},{"speaker":"Annemie Tonken","startTime":573.978,"endTime":578.151,"body":"again, first impressions matter,"},{"speaker":"Annemie Tonken","startTime":578.218,"endTime":581.987,"body":"and in email, that first"},{"speaker":"Annemie Tonken","startTime":578.218,"endTime":581.987,"body":"impression is the subject line."},{"speaker":"Annemie Tonken","startTime":582.054,"endTime":586.227,"body":"Once you get someone to open the"},{"speaker":"Annemie Tonken","startTime":582.054,"endTime":586.227,"body":"door and actually head out on"},{"speaker":"Annemie Tonken","startTime":586.294,"endTime":590.265,"body":"the date with you, you really"},{"speaker":"Annemie Tonken","startTime":586.294,"endTime":590.265,"body":"want to treat it like a date,"},{"speaker":"Annemie Tonken","startTime":590.332,"endTime":594.437,"body":"right? This isn't just a sales"},{"speaker":"Annemie Tonken","startTime":590.332,"endTime":594.437,"body":"pitch. You're. Not just trying"},{"speaker":"Annemie Tonken","startTime":594.505,"endTime":598.61,"body":"to, you know, get somebody back"},{"speaker":"Annemie Tonken","startTime":594.505,"endTime":598.61,"body":"to bed. So on a date, you are"},{"speaker":"Annemie Tonken","startTime":598.677,"endTime":602.514,"body":"showing interest, you're asking"},{"speaker":"Annemie Tonken","startTime":598.677,"endTime":602.514,"body":"questions, you're sharing"},{"speaker":"Annemie Tonken","startTime":602.581,"endTime":606.619,"body":"personal stories, and you don't"},{"speaker":"Annemie Tonken","startTime":602.581,"endTime":606.619,"body":"have to, you know, get super"},{"speaker":"Annemie Tonken","startTime":606.686,"endTime":610.859,"body":"personal. This is like having a"},{"speaker":"Annemie Tonken","startTime":606.686,"endTime":610.859,"body":"conversation with someone new,"},{"speaker":"Annemie Tonken","startTime":610.926,"endTime":614.426,"body":"right? And in email, you do the"},{"speaker":"Annemie Tonken","startTime":610.926,"endTime":614.426,"body":"same by sharing your"},{"speaker":"Annemie Tonken","startTime":614.493,"endTime":618.666,"body":"personality, being you telling"},{"speaker":"Annemie Tonken","startTime":614.493,"endTime":618.666,"body":"stories that resonate with your"},{"speaker":"Annemie Tonken","startTime":618.733,"endTime":622.973,"body":"clients, hopefully, obviously,"},{"speaker":"Annemie Tonken","startTime":618.733,"endTime":622.973,"body":"like on a date, you want to read"},{"speaker":"Annemie Tonken","startTime":623.041,"endTime":627.213,"body":"the room and sort of imagine who"},{"speaker":"Annemie Tonken","startTime":623.041,"endTime":627.213,"body":"it is that you're having this"},{"speaker":"Annemie Tonken","startTime":627.281,"endTime":631.049,"body":"conversation with, so that"},{"speaker":"Annemie Tonken","startTime":627.281,"endTime":631.049,"body":"you're tailoring your stories"},{"speaker":"Annemie Tonken","startTime":631.117,"endTime":635.155,"body":"and your tone and all that sort"},{"speaker":"Annemie Tonken","startTime":631.117,"endTime":635.155,"body":"of stuff to them, but at the"},{"speaker":"Annemie Tonken","startTime":635.222,"endTime":639.126,"body":"same time being an honest"},{"speaker":"Annemie Tonken","startTime":635.222,"endTime":639.126,"body":"representation of who you are if"},{"speaker":"Annemie Tonken","startTime":639.193,"endTime":643.231,"body":"you're not someone who you know"},{"speaker":"Annemie Tonken","startTime":639.193,"endTime":643.231,"body":"tends to be really funny and"},{"speaker":"Annemie Tonken","startTime":643.298,"endTime":647.269,"body":"silly, you wouldn't want to be"},{"speaker":"Annemie Tonken","startTime":643.298,"endTime":647.269,"body":"funny and silly or represent"},{"speaker":"Annemie Tonken","startTime":647.336,"endTime":651.307,"body":"yourself as funny and silly in"},{"speaker":"Annemie Tonken","startTime":647.336,"endTime":651.307,"body":"your email content. By being"},{"speaker":"Annemie Tonken","startTime":651.374,"endTime":655.009,"body":"yourself, but also being"},{"speaker":"Annemie Tonken","startTime":651.374,"endTime":655.009,"body":"engaging, you are helping the"},{"speaker":"Annemie Tonken","startTime":655.076,"endTime":658.845,"body":"person on the other side feel"},{"speaker":"Annemie Tonken","startTime":655.076,"endTime":658.845,"body":"like they are part of your"},{"speaker":"Annemie Tonken","startTime":658.912,"endTime":662.816,"body":"world. They are connected with"},{"speaker":"Annemie Tonken","startTime":658.912,"endTime":662.816,"body":"you, right? And that's what"},{"speaker":"Annemie Tonken","startTime":662.883,"endTime":666.854,"body":"people want. They want to feel"},{"speaker":"Annemie Tonken","startTime":662.883,"endTime":666.854,"body":"connected. They want to feel"},{"speaker":"Annemie Tonken","startTime":666.921,"endTime":671.026,"body":"understood. So we're not just"},{"speaker":"Annemie Tonken","startTime":666.921,"endTime":671.026,"body":"sort of selling at somebody. We"},{"speaker":"Annemie Tonken","startTime":671.094,"endTime":674.459,"body":"really are providing"},{"speaker":"Annemie Tonken","startTime":671.094,"endTime":674.459,"body":"information, sharing valuable"},{"speaker":"Annemie Tonken","startTime":674.526,"endTime":678.295,"body":"content and building that"},{"speaker":"Annemie Tonken","startTime":674.526,"endTime":678.295,"body":"relationship. Okay? So you get"},{"speaker":"Annemie Tonken","startTime":678.362,"endTime":682.535,"body":"somebody to open the door, you"},{"speaker":"Annemie Tonken","startTime":678.362,"endTime":682.535,"body":"go out on a date, you have this"},{"speaker":"Annemie Tonken","startTime":682.602,"endTime":686.909,"body":"lovely banter and conversation,"},{"speaker":"Annemie Tonken","startTime":682.602,"endTime":686.909,"body":"whatever, then the date comes to"},{"speaker":"Annemie Tonken","startTime":686.977,"endTime":690.948,"body":"a close and it's time to say"},{"speaker":"Annemie Tonken","startTime":686.977,"endTime":690.948,"body":"goodbye. There are a couple of"},{"speaker":"Annemie Tonken","startTime":691.015,"endTime":695.12,"body":"things that we want to do here."},{"speaker":"Annemie Tonken","startTime":691.015,"endTime":695.12,"body":"Number one is, we want to ask"},{"speaker":"Annemie Tonken","startTime":695.188,"endTime":699.428,"body":"for the sale. So there should be"},{"speaker":"Annemie Tonken","startTime":695.188,"endTime":699.428,"body":"some sort of call to action in"},{"speaker":"Annemie Tonken","startTime":699.495,"endTime":703.802,"body":"any email that you send. And it"},{"speaker":"Annemie Tonken","startTime":699.495,"endTime":703.802,"body":"doesn't always have to be a sale"},{"speaker":"Annemie Tonken","startTime":703.869,"endTime":707.773,"body":"in terms of the exchange of"},{"speaker":"Annemie Tonken","startTime":703.869,"endTime":707.773,"body":"money for services that should"},{"speaker":"Annemie Tonken","startTime":707.84,"endTime":711.878,"body":"always be available and sort of"},{"speaker":"Annemie Tonken","startTime":707.84,"endTime":711.878,"body":"implied, but you don't every"},{"speaker":"Annemie Tonken","startTime":711.946,"endTime":716.118,"body":"single email have to be like,"},{"speaker":"Annemie Tonken","startTime":711.946,"endTime":716.118,"body":"click here to book now, instead,"},{"speaker":"Annemie Tonken","startTime":716.186,"endTime":720.291,"body":"it could be the sale of your"},{"speaker":"Annemie Tonken","startTime":716.186,"endTime":720.291,"body":"latest blog post. You know, hey,"},{"speaker":"Annemie Tonken","startTime":720.358,"endTime":724.329,"body":"I wrote a new blog post about"},{"speaker":"Annemie Tonken","startTime":720.358,"endTime":724.329,"body":"XYZ, click here to read about"},{"speaker":"Annemie Tonken","startTime":724.396,"endTime":728.3,"body":"it, or it could be an invitation"},{"speaker":"Annemie Tonken","startTime":724.396,"endTime":728.3,"body":"to hit reply and answer a"},{"speaker":"Annemie Tonken","startTime":728.367,"endTime":732.607,"body":"question that you've asked. What"},{"speaker":"Annemie Tonken","startTime":728.367,"endTime":732.607,"body":"you are asking for with a call"},{"speaker":"Annemie Tonken","startTime":732.674,"endTime":736.712,"body":"to action is some action you"},{"speaker":"Annemie Tonken","startTime":732.674,"endTime":736.712,"body":"want people to get used to when"},{"speaker":"Annemie Tonken","startTime":736.78,"endTime":741.02,"body":"they go out on a date with you,"},{"speaker":"Annemie Tonken","startTime":736.78,"endTime":741.02,"body":"that there is a back and forth."},{"speaker":"Annemie Tonken","startTime":741.087,"endTime":744.654,"body":"It's not just them consuming"},{"speaker":"Annemie Tonken","startTime":741.087,"endTime":744.654,"body":"your content. It is them"},{"speaker":"Annemie Tonken","startTime":744.721,"endTime":748.827,"body":"interacting with you in some"},{"speaker":"Annemie Tonken","startTime":744.721,"endTime":748.827,"body":"further way periodically that is"},{"speaker":"Annemie Tonken","startTime":748.894,"endTime":753.067,"body":"going to be you asking for the"},{"speaker":"Annemie Tonken","startTime":748.894,"endTime":753.067,"body":"full sale. But it shouldn't be."},{"speaker":"Annemie Tonken","startTime":753.134,"endTime":757.172,"body":"It doesn't have to be, and it"},{"speaker":"Annemie Tonken","startTime":753.134,"endTime":757.172,"body":"really shouldn't be that every"},{"speaker":"Annemie Tonken","startTime":757.239,"endTime":760.806,"body":"single time. But then my"},{"speaker":"Annemie Tonken","startTime":757.239,"endTime":760.806,"body":"favorite sort of unsung hero"},{"speaker":"Annemie Tonken","startTime":760.874,"endTime":764.979,"body":"strategy. And the thing that I"},{"speaker":"Annemie Tonken","startTime":760.874,"endTime":764.979,"body":"think often gets overlooked is"},{"speaker":"Annemie Tonken","startTime":765.046,"endTime":769.152,"body":"what you do with the space below"},{"speaker":"Annemie Tonken","startTime":765.046,"endTime":769.152,"body":"your signature. So you know,"},{"speaker":"Annemie Tonken","startTime":769.219,"endTime":773.526,"body":"most of the time it's like dear"},{"speaker":"Annemie Tonken","startTime":769.219,"endTime":773.526,"body":"so and so, here's the content of"},{"speaker":"Annemie Tonken","startTime":773.594,"endTime":777.564,"body":"my email. Here's my call to"},{"speaker":"Annemie Tonken","startTime":773.594,"endTime":777.564,"body":"action. Cheers, Annemie, or see"},{"speaker":"Annemie Tonken","startTime":777.632,"endTime":781.939,"body":"you later, Mary or whatever. But"},{"speaker":"Annemie Tonken","startTime":777.632,"endTime":781.939,"body":"below that, there is prime real"},{"speaker":"Annemie Tonken","startTime":782.006,"endTime":785.506,"body":"estate in the PS. So the post"},{"speaker":"Annemie Tonken","startTime":782.006,"endTime":785.506,"body":"script where you know,"},{"speaker":"Annemie Tonken","startTime":785.573,"endTime":789.679,"body":"underneath your signature you"},{"speaker":"Annemie Tonken","startTime":785.573,"endTime":789.679,"body":"say PS, whatever it is that you"},{"speaker":"Annemie Tonken","startTime":789.746,"endTime":793.851,"body":"want to say, people read that"},{"speaker":"Annemie Tonken","startTime":789.746,"endTime":793.851,"body":"almost more than any other part"},{"speaker":"Annemie Tonken","startTime":793.919,"endTime":798.158,"body":"of an email. So you want to use"},{"speaker":"Annemie Tonken","startTime":793.919,"endTime":798.158,"body":"that space like the real estate"},{"speaker":"Annemie Tonken","startTime":798.226,"endTime":802.331,"body":"gold that it is, and I think"},{"speaker":"Annemie Tonken","startTime":798.226,"endTime":802.331,"body":"about this like the way that you"},{"speaker":"Annemie Tonken","startTime":802.398,"endTime":806.369,"body":"say goodbye at the end of a"},{"speaker":"Annemie Tonken","startTime":802.398,"endTime":806.369,"body":"date, right? You show up on the"},{"speaker":"Annemie Tonken","startTime":806.437,"endTime":810.542,"body":"doorstep. You want to create"},{"speaker":"Annemie Tonken","startTime":806.437,"endTime":810.542,"body":"something sweet and memorable at"},{"speaker":"Annemie Tonken","startTime":810.609,"endTime":814.715,"body":"the end. So it can be some kind"},{"speaker":"Annemie Tonken","startTime":810.609,"endTime":814.715,"body":"of little gesture, right? PS,"},{"speaker":"Annemie Tonken","startTime":814.782,"endTime":818.416,"body":"you'll love this. This tip,"},{"speaker":"Annemie Tonken","startTime":814.782,"endTime":818.416,"body":"it'll make your next photo"},{"speaker":"Annemie Tonken","startTime":818.483,"endTime":822.589,"body":"session even better, which gives"},{"speaker":"Annemie Tonken","startTime":818.483,"endTime":822.589,"body":"them something extra to look"},{"speaker":"Annemie Tonken","startTime":822.656,"endTime":826.694,"body":"forward to. And speaking of"},{"speaker":"Annemie Tonken","startTime":822.656,"endTime":826.694,"body":"looking forward to, you can say,"},{"speaker":"Annemie Tonken","startTime":826.762,"endTime":830.732,"body":"PS, next week, or, you know, my"},{"speaker":"Annemie Tonken","startTime":826.762,"endTime":830.732,"body":"next email, I'm going to be"},{"speaker":"Annemie Tonken","startTime":830.8,"endTime":834.905,"body":"sending you XYZ so you can get"},{"speaker":"Annemie Tonken","startTime":830.8,"endTime":834.905,"body":"people excited about that next"},{"speaker":"Annemie Tonken","startTime":834.972,"endTime":838.607,"body":"date that they're going to go"},{"speaker":"Annemie Tonken","startTime":834.972,"endTime":838.607,"body":"out on with you. You can"},{"speaker":"Annemie Tonken","startTime":838.674,"endTime":842.645,"body":"summarize something about the"},{"speaker":"Annemie Tonken","startTime":838.674,"endTime":842.645,"body":"content of the email that you"},{"speaker":"Annemie Tonken","startTime":842.712,"endTime":846.952,"body":"just wrote, in case somebody is"},{"speaker":"Annemie Tonken","startTime":842.712,"endTime":846.952,"body":"just skimming. You can also use"},{"speaker":"Annemie Tonken","startTime":847.019,"endTime":851.192,"body":"that to link something that you"},{"speaker":"Annemie Tonken","startTime":847.019,"endTime":851.192,"body":"are enjoying or that you think"},{"speaker":"Annemie Tonken","startTime":851.259,"endTime":855.566,"body":"they will enjoy, because even if"},{"speaker":"Annemie Tonken","startTime":851.259,"endTime":855.566,"body":"it's completely off topic, even"},{"speaker":"Annemie Tonken","startTime":855.634,"endTime":859.672,"body":"if it's something like PS, I"},{"speaker":"Annemie Tonken","startTime":855.634,"endTime":859.672,"body":"just finished this book, and it"},{"speaker":"Annemie Tonken","startTime":859.739,"endTime":863.912,"body":"was amazing. That's another kind"},{"speaker":"Annemie Tonken","startTime":859.739,"endTime":863.912,"body":"of call to action that's very"},{"speaker":"Annemie Tonken","startTime":863.979,"endTime":867.681,"body":"soft, but what you're doing is"},{"speaker":"Annemie Tonken","startTime":863.979,"endTime":867.681,"body":"continuing to build that"},{"speaker":"Annemie Tonken","startTime":867.748,"endTime":871.18,"body":"connection and that"},{"speaker":"Annemie Tonken","startTime":867.748,"endTime":871.18,"body":"relationship. So to recap, when"},{"speaker":"Annemie Tonken","startTime":871.248,"endTime":875.151,"body":"we think about social media,"},{"speaker":"Annemie Tonken","startTime":871.248,"endTime":875.151,"body":"it's not that social media is"},{"speaker":"Annemie Tonken","startTime":875.218,"endTime":879.526,"body":"bad. It's not that social media"},{"speaker":"Annemie Tonken","startTime":875.218,"endTime":879.526,"body":"can't give us the opportunity to"},{"speaker":"Annemie Tonken","startTime":879.593,"endTime":883.766,"body":"get hot and heavy really fast"},{"speaker":"Annemie Tonken","startTime":879.593,"endTime":883.766,"body":"with a new potential client. But"},{"speaker":"Annemie Tonken","startTime":883.833,"endTime":888.14,"body":"when that doesn't happen, don't"},{"speaker":"Annemie Tonken","startTime":883.833,"endTime":888.14,"body":"look at it as like well, this is"},{"speaker":"Annemie Tonken","startTime":888.208,"endTime":892.582,"body":"my only opportunity. I just have"},{"speaker":"Annemie Tonken","startTime":888.208,"endTime":892.582,"body":"to keep showing. Up the club and"},{"speaker":"Annemie Tonken","startTime":892.649,"endTime":896.755,"body":"hoping for that kind of fast"},{"speaker":"Annemie Tonken","startTime":892.649,"endTime":896.755,"body":"connection, invite people into a"},{"speaker":"Annemie Tonken","startTime":896.822,"endTime":900.86,"body":"slower burn, invite them out on"},{"speaker":"Annemie Tonken","startTime":896.822,"endTime":900.86,"body":"an email date, and then once"},{"speaker":"Annemie Tonken","startTime":900.928,"endTime":904.831,"body":"they give you permission to"},{"speaker":"Annemie Tonken","startTime":900.928,"endTime":904.831,"body":"continue to market to them, do"},{"speaker":"Annemie Tonken","startTime":904.898,"endTime":909.273,"body":"it. You need to stay consistent."},{"speaker":"Annemie Tonken","startTime":904.898,"endTime":909.273,"body":"You need to keep showing up with"},{"speaker":"Annemie Tonken","startTime":909.34,"endTime":913.58,"body":"the valuable content that they"},{"speaker":"Annemie Tonken","startTime":909.34,"endTime":913.58,"body":"have now told you that they want"},{"speaker":"Annemie Tonken","startTime":913.647,"endTime":917.955,"body":"to keep that conversation going,"},{"speaker":"Annemie Tonken","startTime":913.647,"endTime":917.955,"body":"just like with dating, you need"},{"speaker":"Annemie Tonken","startTime":918.022,"endTime":922.262,"body":"to build momentum and trust over"},{"speaker":"Annemie Tonken","startTime":918.022,"endTime":922.262,"body":"time, and if you struggle with"},{"speaker":"Annemie Tonken","startTime":922.329,"endTime":926.704,"body":"that consistent approach, right?"},{"speaker":"Annemie Tonken","startTime":922.329,"endTime":926.704,"body":"What are your What are you going"},{"speaker":"Annemie Tonken","startTime":926.771,"endTime":931.011,"body":"to say? How are you going to say"},{"speaker":"Annemie Tonken","startTime":926.771,"endTime":931.011,"body":"it? What subject lines are you"},{"speaker":"Annemie Tonken","startTime":931.079,"endTime":934.713,"body":"going to use? How can you"},{"speaker":"Annemie Tonken","startTime":931.079,"endTime":934.713,"body":"continue to show up and, you"},{"speaker":"Annemie Tonken","startTime":934.78,"endTime":938.818,"body":"know, crush your email marketing"},{"speaker":"Annemie Tonken","startTime":934.78,"endTime":938.818,"body":"goals? Then I would love to"},{"speaker":"Annemie Tonken","startTime":938.885,"endTime":942.856,"body":"invite you to join us in the"},{"speaker":"Annemie Tonken","startTime":938.885,"endTime":942.856,"body":"consistency club. My marketing"},{"speaker":"Annemie Tonken","startTime":942.924,"endTime":947.029,"body":"director, Dana, and I are there"},{"speaker":"Annemie Tonken","startTime":942.924,"endTime":947.029,"body":"every single month with brand"},{"speaker":"Annemie Tonken","startTime":947.096,"endTime":950.798,"body":"new marketing tips, email"},{"speaker":"Annemie Tonken","startTime":947.096,"endTime":950.798,"body":"content strategies and social"},{"speaker":"Annemie Tonken","startTime":950.865,"endTime":954.97,"body":"media templates, and you get"},{"speaker":"Annemie Tonken","startTime":950.865,"endTime":954.97,"body":"those month in and month out, so"},{"speaker":"Annemie Tonken","startTime":955.038,"endTime":958.807,"body":"that you can show up, provide"},{"speaker":"Annemie Tonken","startTime":955.038,"endTime":958.807,"body":"value, and turn those club"},{"speaker":"Annemie Tonken","startTime":958.874,"endTime":962.71,"body":"connections that you make into"},{"speaker":"Annemie Tonken","startTime":958.874,"endTime":962.71,"body":"lasting, meaningful client"},{"speaker":"Annemie Tonken","startTime":962.777,"endTime":966.479,"body":"relationships. If that's"},{"speaker":"Annemie Tonken","startTime":962.777,"endTime":966.479,"body":"interesting to you, go to this"},{"speaker":"Annemie Tonken","startTime":966.546,"endTime":970.517,"body":"can't be that hard.com/club. To"},{"speaker":"Annemie Tonken","startTime":966.546,"endTime":970.517,"body":"sign up. That's it for this"},{"speaker":"Annemie Tonken","startTime":970.584,"endTime":974.622,"body":"week's episode of This can't be"},{"speaker":"Annemie Tonken","startTime":970.584,"endTime":974.622,"body":"that hard. I'll be back Same"},{"speaker":"Annemie Tonken","startTime":974.69,"endTime":978.728,"body":"time, same place next week. If"},{"speaker":"Annemie Tonken","startTime":974.69,"endTime":978.728,"body":"you like the show, be sure to"},{"speaker":"Annemie Tonken","startTime":978.795,"endTime":982.631,"body":"check out. This can't be that"},{"speaker":"Annemie Tonken","startTime":978.795,"endTime":982.631,"body":"hard.com to explore all the"},{"speaker":"Annemie Tonken","startTime":982.699,"endTime":986.333,"body":"resources we have for"},{"speaker":"Annemie Tonken","startTime":982.699,"endTime":986.333,"body":"photographers. And of course, it"},{"speaker":"Annemie Tonken","startTime":986.4,"endTime":990.506,"body":"would mean the world to me if"},{"speaker":"Annemie Tonken","startTime":986.4,"endTime":990.506,"body":"you would leave a review of the"},{"speaker":"Annemie Tonken","startTime":990.573,"endTime":994.274,"body":"show on iTunes or Spotify as"},{"speaker":"Annemie Tonken","startTime":990.573,"endTime":994.274,"body":"always. Thanks so much for"},{"speaker":"Annemie Tonken","startTime":994.342,"endTime":997.64,"body":"joining me. I hope you have a"},{"speaker":"Annemie Tonken","startTime":994.342,"endTime":997.64,"body":"fantastic week. You"}]}