{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.0,"endTime":2.82,"body":"When it comes to"},{"speaker":"Annemie Tonken","startTime":0.0,"endTime":2.82,"body":"marketing, I frequently talk"},{"speaker":"Annemie Tonken","startTime":2.82,"endTime":7.11,"body":"about, if you know, if they're"},{"speaker":"Annemie Tonken","startTime":2.82,"endTime":7.11,"body":"all zigging, you need to zag."},{"speaker":"Annemie Tonken","startTime":7.41,"endTime":12.87,"body":"And I feel like the current"},{"speaker":"Annemie Tonken","startTime":7.41,"endTime":12.87,"body":"state of photography really"},{"speaker":"Annemie Tonken","startTime":12.87,"endTime":17.94,"body":"encourages people to run"},{"speaker":"Annemie Tonken","startTime":12.87,"endTime":17.94,"body":"businesses that have an almost"},{"speaker":"Annemie Tonken","startTime":17.94,"endTime":21.06,"body":"non existent footprint out there"},{"speaker":"Annemie Tonken","startTime":17.94,"endTime":21.06,"body":"in the world, right? We're"},{"speaker":"Annemie Tonken","startTime":21.06,"endTime":25.65,"body":"shooting on location. We're"},{"speaker":"Annemie Tonken","startTime":21.06,"endTime":25.65,"body":"working from our laptops, even,"},{"speaker":"Annemie Tonken","startTime":25.65,"endTime":29.85,"body":"not even like a dedicated office"},{"speaker":"Annemie Tonken","startTime":25.65,"endTime":29.85,"body":"space in our homes, and mostly"},{"speaker":"Annemie Tonken","startTime":29.85,"endTime":35.04,"body":"the business is online, which is"},{"speaker":"Annemie Tonken","startTime":29.85,"endTime":35.04,"body":"fine, and it is certainly a nice"},{"speaker":"Annemie Tonken","startTime":35.04,"endTime":39.81,"body":"way to keep costs down. However,"},{"speaker":"Annemie Tonken","startTime":35.04,"endTime":39.81,"body":"when there are a lot of"},{"speaker":"Annemie Tonken","startTime":39.81,"endTime":44.01,"body":"photographers out there, and the"},{"speaker":"Annemie Tonken","startTime":39.81,"endTime":44.01,"body":"competition is fierce. One way"},{"speaker":"Annemie Tonken","startTime":44.01,"endTime":47.16,"body":"that you can set yourself apart"},{"speaker":"Annemie Tonken","startTime":44.01,"endTime":47.16,"body":"is by having some sort of"},{"speaker":"Annemie Tonken","startTime":47.16,"endTime":51.27,"body":"dedicated physical space. Now,"},{"speaker":"Annemie Tonken","startTime":47.16,"endTime":51.27,"body":"if you are not a studio"},{"speaker":"Annemie Tonken","startTime":51.27,"endTime":55.23,"body":"photographer, right? You're not"},{"speaker":"Annemie Tonken","startTime":51.27,"endTime":55.23,"body":"making photos inside a studio"},{"speaker":"Annemie Tonken","startTime":55.23,"endTime":59.31,"body":"space, then a studio can seem"},{"speaker":"Annemie Tonken","startTime":55.23,"endTime":59.31,"body":"like an excess that you just"},{"speaker":"Annemie Tonken","startTime":59.31,"endTime":62.79,"body":"don't need to take on. But my"},{"speaker":"Annemie Tonken","startTime":59.31,"endTime":62.79,"body":"guest today, Michelle Lindsay,"},{"speaker":"Annemie Tonken","startTime":62.79,"endTime":67.2,"body":"of Michelle Lindsay photography"},{"speaker":"Annemie Tonken","startTime":62.79,"endTime":67.2,"body":"has owned a studio for several"},{"speaker":"Annemie Tonken","startTime":67.2,"endTime":71.46,"body":"years, and that studio has gone"},{"speaker":"Annemie Tonken","startTime":67.2,"endTime":71.46,"body":"through a handful of different"},{"speaker":"Annemie Tonken","startTime":71.49,"endTime":76.02,"body":"reincarnations, two basic"},{"speaker":"Annemie Tonken","startTime":71.49,"endTime":76.02,"body":"reincarnations, but has since"},{"speaker":"Annemie Tonken","startTime":76.02,"endTime":80.16,"body":"become used for all kinds of"},{"speaker":"Annemie Tonken","startTime":76.02,"endTime":80.16,"body":"different purposes. And I wanted"},{"speaker":"Annemie Tonken","startTime":80.16,"endTime":83.64,"body":"to have her on the show today,"},{"speaker":"Annemie Tonken","startTime":80.16,"endTime":83.64,"body":"because I know some of you have"},{"speaker":"Annemie Tonken","startTime":83.67,"endTime":87.75,"body":"studio space that you're paying"},{"speaker":"Annemie Tonken","startTime":83.67,"endTime":87.75,"body":"rent on or you have access to,"},{"speaker":"Annemie Tonken","startTime":87.75,"endTime":91.44,"body":"but you're not really utilizing"},{"speaker":"Annemie Tonken","startTime":87.75,"endTime":91.44,"body":"it to its fullest. Others of you"},{"speaker":"Annemie Tonken","startTime":91.44,"endTime":94.38,"body":"are looking for creative ways to"},{"speaker":"Annemie Tonken","startTime":91.44,"endTime":94.38,"body":"market your business, and I"},{"speaker":"Annemie Tonken","startTime":94.38,"endTime":98.1,"body":"think this is an idea worth"},{"speaker":"Annemie Tonken","startTime":94.38,"endTime":98.1,"body":"considering. But Michelle has"},{"speaker":"Annemie Tonken","startTime":98.1,"endTime":102.36,"body":"really used her studio and kind"},{"speaker":"Annemie Tonken","startTime":98.1,"endTime":102.36,"body":"of squeezed every last drop of"},{"speaker":"Annemie Tonken","startTime":102.36,"endTime":106.29,"body":"goodness out of that"},{"speaker":"Annemie Tonken","startTime":102.36,"endTime":106.29,"body":"opportunity. And I'm going to"},{"speaker":"Annemie Tonken","startTime":106.29,"endTime":108.66,"body":"use the word opportunity,"},{"speaker":"Annemie Tonken","startTime":106.29,"endTime":108.66,"body":"because that's really what a"},{"speaker":"Annemie Tonken","startTime":108.66,"endTime":113.7,"body":"studio is. When it is a blank"},{"speaker":"Annemie Tonken","startTime":108.66,"endTime":113.7,"body":"canvas, you can create all kinds"},{"speaker":"Annemie Tonken","startTime":113.7,"endTime":117.21,"body":"of things with that that can"},{"speaker":"Annemie Tonken","startTime":113.7,"endTime":117.21,"body":"feed your photography business"},{"speaker":"Annemie Tonken","startTime":117.21,"endTime":120.69,"body":"from all different kinds of"},{"speaker":"Annemie Tonken","startTime":117.21,"endTime":120.69,"body":"sites. So I'm very excited to"},{"speaker":"Annemie Tonken","startTime":120.69,"endTime":123.99,"body":"introduce Michelle to you. If"},{"speaker":"Annemie Tonken","startTime":120.69,"endTime":123.99,"body":"you have not heard of her"},{"speaker":"Annemie Tonken","startTime":123.99,"endTime":128.58,"body":"before, you will enjoy not just"},{"speaker":"Annemie Tonken","startTime":123.99,"endTime":128.58,"body":"her words today, but her work"},{"speaker":"Annemie Tonken","startTime":128.61,"endTime":131.16,"body":"and then learning a bit more"},{"speaker":"Annemie Tonken","startTime":128.61,"endTime":131.16,"body":"about the different"},{"speaker":"Annemie Tonken","startTime":131.16,"endTime":135.78,"body":"opportunities that a Studio"},{"speaker":"Annemie Tonken","startTime":131.16,"endTime":135.78,"body":"provides. Welcome to this can't"},{"speaker":"Annemie Tonken","startTime":135.78,"endTime":139.5,"body":"be that hard. My name is Annemie"},{"speaker":"Annemie Tonken","startTime":135.78,"endTime":139.5,"body":"Tonken, and I help photographers"},{"speaker":"Annemie Tonken","startTime":139.5,"endTime":142.92,"body":"run profitable, sustainable"},{"speaker":"Annemie Tonken","startTime":139.5,"endTime":142.92,"body":"businesses that they love. Each"},{"speaker":"Annemie Tonken","startTime":142.92,"endTime":146.01,"body":"week on the podcast, I cover"},{"speaker":"Annemie Tonken","startTime":142.92,"endTime":146.01,"body":"simple, actionable strategies"},{"speaker":"Annemie Tonken","startTime":146.01,"endTime":149.28,"body":"and systems that photographers"},{"speaker":"Annemie Tonken","startTime":146.01,"endTime":149.28,"body":"at every level of experience can"},{"speaker":"Annemie Tonken","startTime":149.28,"endTime":153.09,"body":"use to earn more money in a more"},{"speaker":"Annemie Tonken","startTime":149.28,"endTime":153.09,"body":"sustainable way. Running a"},{"speaker":"Annemie Tonken","startTime":153.09,"endTime":156.54,"body":"photography business doesn't"},{"speaker":"Annemie Tonken","startTime":153.09,"endTime":156.54,"body":"have to be that hard. You can do"},{"speaker":"Annemie Tonken","startTime":156.54,"endTime":158.22,"body":"it, and I can show you how"},{"speaker":"Annemie Tonken","startTime":162.15,"endTime":165.48,"body":"Michelle it is so wonderful to"},{"speaker":"Annemie Tonken","startTime":162.15,"endTime":165.48,"body":"have you on the show. This is"},{"speaker":"Annemie Tonken","startTime":165.6,"endTime":168.72,"body":"we've talked many times, but"},{"speaker":"Annemie Tonken","startTime":165.6,"endTime":168.72,"body":"this is the first time that we"},{"speaker":"Annemie Tonken","startTime":168.72,"endTime":171.75,"body":"have talked with the record"},{"speaker":"Annemie Tonken","startTime":168.72,"endTime":171.75,"body":"button flashing, so no pressure,"},{"speaker":"Annemie Tonken","startTime":171.75,"endTime":174.33,"body":"but I am so excited to have you"},{"speaker":"Annemie Tonken","startTime":171.75,"endTime":174.33,"body":"on the show. How are you today?"},{"speaker":"Michelle McAfee","startTime":174.93,"endTime":177.24,"body":"I'm good. Thank"},{"speaker":"Michelle McAfee","startTime":174.93,"endTime":177.24,"body":"you so much for having me. I've"},{"speaker":"Michelle McAfee","startTime":177.27,"endTime":180.18,"body":"listened to the podcast for"},{"speaker":"Michelle McAfee","startTime":177.27,"endTime":180.18,"body":"years, and I'm really excited to"},{"speaker":"Michelle McAfee","startTime":180.18,"endTime":180.72,"body":"be here? Yeah,"},{"speaker":"Annemie Tonken","startTime":181.26,"endTime":184.74,"body":"well, I am. I'm"},{"speaker":"Annemie Tonken","startTime":181.26,"endTime":184.74,"body":"excited to share you with the"},{"speaker":"Annemie Tonken","startTime":184.74,"endTime":187.32,"body":"wider photography world a little"},{"speaker":"Annemie Tonken","startTime":184.74,"endTime":187.32,"body":"bit. I feel like I've got an"},{"speaker":"Annemie Tonken","startTime":187.32,"endTime":190.98,"body":"insider scoop on somebody who's"},{"speaker":"Annemie Tonken","startTime":187.32,"endTime":190.98,"body":"doing really cool things and"},{"speaker":"Annemie Tonken","startTime":190.98,"endTime":194.46,"body":"thinking about her business in a"},{"speaker":"Annemie Tonken","startTime":190.98,"endTime":194.46,"body":"way that should be the gold"},{"speaker":"Annemie Tonken","startTime":194.46,"endTime":197.4,"body":"standard for all the"},{"speaker":"Annemie Tonken","startTime":194.46,"endTime":197.4,"body":"photographers out there. You and"},{"speaker":"Annemie Tonken","startTime":197.4,"endTime":201.14,"body":"I have spent some time in, like,"},{"speaker":"Annemie Tonken","startTime":197.4,"endTime":201.14,"body":"the coaching realm, where we're"},{"speaker":"Annemie Tonken","startTime":201.14,"endTime":203.6,"body":"chatting. But every time that I"},{"speaker":"Annemie Tonken","startTime":201.14,"endTime":203.6,"body":"come out of those conversations"},{"speaker":"Annemie Tonken","startTime":203.6,"endTime":206.0,"body":"with you, I'm always like, I"},{"speaker":"Annemie Tonken","startTime":203.6,"endTime":206.0,"body":"feel like maybe I got as much"},{"speaker":"Annemie Tonken","startTime":206.0,"endTime":210.8,"body":"out of this as she did. I don't"},{"speaker":"Annemie Tonken","startTime":206.0,"endTime":210.8,"body":"know if that's fair, but no, it"},{"speaker":"Annemie Tonken","startTime":210.8,"endTime":215.24,"body":"is a lot. Well it is. It has"},{"speaker":"Annemie Tonken","startTime":210.8,"endTime":215.24,"body":"been a really wonderful kind of"},{"speaker":"Annemie Tonken","startTime":215.24,"endTime":218.9,"body":"conversation to continue on, and"},{"speaker":"Annemie Tonken","startTime":215.24,"endTime":218.9,"body":"I am excited to bring it to my"},{"speaker":"Annemie Tonken","startTime":218.9,"endTime":221.98,"body":"wider audience. So let's just"},{"speaker":"Annemie Tonken","startTime":218.9,"endTime":221.98,"body":"start. I'll have you introduce"},{"speaker":"Annemie Tonken","startTime":221.98,"endTime":225.94,"body":"yourself as I as I typically let"},{"speaker":"Annemie Tonken","startTime":221.98,"endTime":225.94,"body":"my guests do, and give a little"},{"speaker":"Annemie Tonken","startTime":225.94,"endTime":228.28,"body":"backstory. You've actually been"},{"speaker":"Annemie Tonken","startTime":225.94,"endTime":228.28,"body":"in business, I think, longer"},{"speaker":"Annemie Tonken","startTime":228.28,"endTime":229.06,"body":"than I have. I"},{"speaker":"Michelle McAfee","startTime":229.06,"endTime":233.74,"body":"went full time"},{"speaker":"Michelle McAfee","startTime":229.06,"endTime":233.74,"body":"in 2008 so Yeah, six years. I"},{"speaker":"Michelle McAfee","startTime":233.74,"endTime":238.36,"body":"started photographing in 2006"},{"speaker":"Michelle McAfee","startTime":233.74,"endTime":238.36,"body":"but yeah, 2008 was, like, the"},{"speaker":"Michelle McAfee","startTime":238.36,"endTime":242.58,"body":"big year that I like, made the"},{"speaker":"Michelle McAfee","startTime":238.36,"endTime":242.58,"body":"jump to full time. So real name,"},{"speaker":"Michelle McAfee","startTime":242.58,"endTime":245.46,"body":"My full name is Michelle McAfee,"},{"speaker":"Michelle McAfee","startTime":242.58,"endTime":245.46,"body":"but I go in the professional"},{"speaker":"Michelle McAfee","startTime":245.7,"endTime":248.22,"body":"world as Michelle Lindsay. My"},{"speaker":"Michelle McAfee","startTime":245.7,"endTime":248.22,"body":"business is Michelle Lindsay"},{"speaker":"Michelle McAfee","startTime":248.22,"endTime":252.42,"body":"photography. When I launched my"},{"speaker":"Michelle McAfee","startTime":248.22,"endTime":252.42,"body":"business, like so many"},{"speaker":"Michelle McAfee","startTime":252.48,"endTime":255.12,"body":"photographers, I feel like it"},{"speaker":"Michelle McAfee","startTime":252.48,"endTime":255.12,"body":"just kind of started"},{"speaker":"Michelle McAfee","startTime":255.12,"endTime":258.18,"body":"snowballing. And someone asked"},{"speaker":"Michelle McAfee","startTime":255.12,"endTime":258.18,"body":"me to, you know, will you"},{"speaker":"Michelle McAfee","startTime":258.18,"endTime":263.42,"body":"photograph a wedding? And I was"},{"speaker":"Michelle McAfee","startTime":258.18,"endTime":263.42,"body":"like, Sure. So I did start in"},{"speaker":"Michelle McAfee","startTime":263.42,"endTime":266.18,"body":"the wedding world, and spent a"},{"speaker":"Michelle McAfee","startTime":263.42,"endTime":266.18,"body":"fair amount of time in the"},{"speaker":"Michelle McAfee","startTime":266.18,"endTime":269.66,"body":"wedding world, but pretty"},{"speaker":"Michelle McAfee","startTime":266.18,"endTime":269.66,"body":"quickly knew that it was not"},{"speaker":"Michelle McAfee","startTime":269.66,"endTime":273.02,"body":"going to be sustainable for me"},{"speaker":"Michelle McAfee","startTime":269.66,"endTime":273.02,"body":"personally, long term, I knew"},{"speaker":"Michelle McAfee","startTime":273.02,"endTime":276.68,"body":"that I wanted to eventually have"},{"speaker":"Michelle McAfee","startTime":273.02,"endTime":276.68,"body":"kids and have my weekends free."},{"speaker":"Michelle McAfee","startTime":276.74,"endTime":280.16,"body":"So pretty early on, I started"},{"speaker":"Michelle McAfee","startTime":276.74,"endTime":280.16,"body":"making plans to like transition,"},{"speaker":"Michelle McAfee","startTime":280.16,"endTime":284.5,"body":"and there was a very large chunk"},{"speaker":"Michelle McAfee","startTime":280.16,"endTime":284.5,"body":"of time where I was in both the"},{"speaker":"Michelle McAfee","startTime":284.5,"endTime":287.5,"body":"wedding and the portrait world,"},{"speaker":"Michelle McAfee","startTime":284.5,"endTime":287.5,"body":"really building up my portrait"},{"speaker":"Michelle McAfee","startTime":287.5,"endTime":290.68,"body":"business, until I felt"},{"speaker":"Michelle McAfee","startTime":287.5,"endTime":290.68,"body":"comfortable to be like I can say"},{"speaker":"Michelle McAfee","startTime":290.68,"endTime":293.14,"body":"no to every single wedding that"},{"speaker":"Michelle McAfee","startTime":290.68,"endTime":293.14,"body":"comes from the way and I got"},{"speaker":"Michelle McAfee","startTime":293.14,"endTime":296.14,"body":"there. And so that's the world"},{"speaker":"Michelle McAfee","startTime":293.14,"endTime":296.14,"body":"that I live in now, which is"},{"speaker":"Michelle McAfee","startTime":296.14,"endTime":299.92,"body":"portraits, kind of specializing"},{"speaker":"Michelle McAfee","startTime":296.14,"endTime":299.92,"body":"in motherhood, maternity."},{"speaker":"Michelle McAfee","startTime":300.0,"endTime":304.44,"body":"Babies, and eventually, you"},{"speaker":"Michelle McAfee","startTime":300.0,"endTime":304.44,"body":"know, most of those people want"},{"speaker":"Michelle McAfee","startTime":304.44,"endTime":308.16,"body":"to continue to work with me so"},{"speaker":"Michelle McAfee","startTime":304.44,"endTime":308.16,"body":"families as well. It's"},{"speaker":"Annemie Tonken","startTime":308.16,"endTime":310.98,"body":"a it's a good"},{"speaker":"Annemie Tonken","startTime":308.16,"endTime":310.98,"body":"feeder system those new babies."},{"speaker":"Annemie Tonken","startTime":311.34,"endTime":315.36,"body":"Yeah, for sure, they definitely,"},{"speaker":"Annemie Tonken","startTime":311.34,"endTime":315.36,"body":"they can turn into I, whenever I"},{"speaker":"Annemie Tonken","startTime":315.36,"endTime":317.52,"body":"talk to people who are"},{"speaker":"Annemie Tonken","startTime":315.36,"endTime":317.52,"body":"exclusively newborn"},{"speaker":"Annemie Tonken","startTime":317.52,"endTime":321.8,"body":"photographers or maternity and"},{"speaker":"Annemie Tonken","startTime":317.52,"endTime":321.8,"body":"newborn like they're you're"},{"speaker":"Annemie Tonken","startTime":321.8,"endTime":324.56,"body":"leaving so much on the table."},{"speaker":"Annemie Tonken","startTime":321.8,"endTime":324.56,"body":"There's so much opportunity to"},{"speaker":"Annemie Tonken","startTime":324.56,"endTime":327.5,"body":"continue those relationships."},{"speaker":"Annemie Tonken","startTime":324.56,"endTime":327.5,"body":"But of course, if that's your"},{"speaker":"Annemie Tonken","startTime":327.68,"endTime":331.46,"body":"subject matter of choice, that"},{"speaker":"Annemie Tonken","startTime":327.68,"endTime":331.46,"body":"is, that is the whole purpose of"},{"speaker":"Annemie Tonken","startTime":331.46,"endTime":332.18,"body":"being your own boss"},{"speaker":"Michelle McAfee","startTime":332.18,"endTime":333.56,"body":"is getting to"},{"speaker":"Michelle McAfee","startTime":332.18,"endTime":333.56,"body":"choose. Yeah, I was like,"},{"speaker":"Michelle McAfee","startTime":333.56,"endTime":336.74,"body":"looking at my numbers in"},{"speaker":"Michelle McAfee","startTime":333.56,"endTime":336.74,"body":"December, and the very first"},{"speaker":"Michelle McAfee","startTime":336.74,"endTime":340.7,"body":"newborn ever photographed, she's"},{"speaker":"Michelle McAfee","startTime":336.74,"endTime":340.7,"body":"turning 14 this year. Isn't that"},{"speaker":"Michelle McAfee","startTime":340.7,"endTime":343.12,"body":"why? Like, Isn't that wild? When"},{"speaker":"Michelle McAfee","startTime":340.7,"endTime":343.12,"body":"I saw that, I was like, Oh my"},{"speaker":"Michelle McAfee","startTime":343.12,"endTime":343.54,"body":"gosh,"},{"speaker":"Annemie Tonken","startTime":344.68,"endTime":347.32,"body":"the first, yeah,"},{"speaker":"Annemie Tonken","startTime":344.68,"endTime":347.32,"body":"actually, the first wedding I"},{"speaker":"Annemie Tonken","startTime":347.32,"endTime":349.84,"body":"ever photographed, which"},{"speaker":"Annemie Tonken","startTime":347.32,"endTime":349.84,"body":"happened before, it was for a"},{"speaker":"Annemie Tonken","startTime":349.84,"endTime":352.54,"body":"friend of mine. And it was"},{"speaker":"Annemie Tonken","startTime":349.84,"endTime":352.54,"body":"before I started my business"},{"speaker":"Annemie Tonken","startTime":352.54,"endTime":356.14,"body":"officially, and officially she"},{"speaker":"Annemie Tonken","startTime":352.54,"endTime":356.14,"body":"didn't pay me. So that worked"},{"speaker":"Annemie Tonken","startTime":356.14,"endTime":360.48,"body":"out, but that was she just"},{"speaker":"Annemie Tonken","startTime":356.14,"endTime":360.48,"body":"posted because their anniversary"},{"speaker":"Annemie Tonken","startTime":360.48,"endTime":362.7,"body":"is in December, and she just"},{"speaker":"Annemie Tonken","startTime":360.48,"endTime":362.7,"body":"posted that they were"},{"speaker":"Annemie Tonken","startTime":362.7,"endTime":365.82,"body":"celebrating their 16 year"},{"speaker":"Annemie Tonken","startTime":362.7,"endTime":365.82,"body":"anniversary. And I was like, oh,"},{"speaker":"Annemie Tonken","startTime":365.82,"endTime":371.52,"body":"gosh, my photography business is"},{"speaker":"Annemie Tonken","startTime":365.82,"endTime":371.52,"body":"old, so let's start talking"},{"speaker":"Annemie Tonken","startTime":371.58,"endTime":377.22,"body":"about the concept of having"},{"speaker":"Annemie Tonken","startTime":371.58,"endTime":377.22,"body":"operating a studio. Because I I"},{"speaker":"Annemie Tonken","startTime":377.22,"endTime":379.86,"body":"love the thing that I love about"},{"speaker":"Annemie Tonken","startTime":377.22,"endTime":379.86,"body":"this. I had a studio for a"},{"speaker":"Annemie Tonken","startTime":379.86,"endTime":382.94,"body":"period of time, and it was"},{"speaker":"Annemie Tonken","startTime":379.86,"endTime":382.94,"body":"actually I was using it almost"},{"speaker":"Annemie Tonken","startTime":383.12,"endTime":386.9,"body":"more as like a sales room and"},{"speaker":"Annemie Tonken","startTime":383.12,"endTime":386.9,"body":"like a place to meet with my"},{"speaker":"Annemie Tonken","startTime":386.9,"endTime":389.66,"body":"clients, because I was still"},{"speaker":"Annemie Tonken","startTime":386.9,"endTime":389.66,"body":"doing mostly either wedding at"},{"speaker":"Annemie Tonken","startTime":389.66,"endTime":392.48,"body":"that time. It was like wedding"},{"speaker":"Annemie Tonken","startTime":389.66,"endTime":392.48,"body":"work and on location, family"},{"speaker":"Annemie Tonken","startTime":392.48,"endTime":396.74,"body":"stuff. But I love sort of how"},{"speaker":"Annemie Tonken","startTime":392.48,"endTime":396.74,"body":"your thought process around"},{"speaker":"Annemie Tonken","startTime":396.8,"endTime":399.98,"body":"starting a studio is different,"},{"speaker":"Annemie Tonken","startTime":396.8,"endTime":399.98,"body":"really, from a lot of people's"},{"speaker":"Michelle McAfee","startTime":400.22,"endTime":402.7,"body":"well. So when I"},{"speaker":"Michelle McAfee","startTime":400.22,"endTime":402.7,"body":"started diving into the world of"},{"speaker":"Michelle McAfee","startTime":402.7,"endTime":406.84,"body":"studios, I was exactly like you."},{"speaker":"Michelle McAfee","startTime":402.7,"endTime":406.84,"body":"So I actually opened, I call it"},{"speaker":"Michelle McAfee","startTime":406.84,"endTime":412.06,"body":"my studio, pretty early on in"},{"speaker":"Michelle McAfee","startTime":406.84,"endTime":412.06,"body":"like 2009 so I'd only been doing"},{"speaker":"Michelle McAfee","startTime":412.06,"endTime":415.3,"body":"weddings for about a year, but I"},{"speaker":"Michelle McAfee","startTime":412.06,"endTime":415.3,"body":"kind of knew I wanted to get a"},{"speaker":"Michelle McAfee","startTime":415.3,"endTime":421.14,"body":"little bit into the more hands"},{"speaker":"Michelle McAfee","startTime":415.3,"endTime":421.14,"body":"on experiential piece of it. I"},{"speaker":"Michelle McAfee","startTime":421.14,"endTime":424.44,"body":"wanted to sell products, which"},{"speaker":"Michelle McAfee","startTime":421.14,"endTime":424.44,"body":"is a very big piece of my brand,"},{"speaker":"Michelle McAfee","startTime":424.44,"endTime":428.22,"body":"and I feel very passionate about"},{"speaker":"Michelle McAfee","startTime":424.44,"endTime":428.22,"body":"as a photographer. And so for"},{"speaker":"Michelle McAfee","startTime":428.22,"endTime":432.0,"body":"many years, I my studio was"},{"speaker":"Michelle McAfee","startTime":428.22,"endTime":432.0,"body":"exactly what you described. It"},{"speaker":"Michelle McAfee","startTime":432.0,"endTime":435.66,"body":"was essentially a sales room"},{"speaker":"Michelle McAfee","startTime":432.0,"endTime":435.66,"body":"where I would meet clients and"},{"speaker":"Michelle McAfee","startTime":435.78,"endTime":439.62,"body":"show products to them. I did. I"},{"speaker":"Michelle McAfee","startTime":435.78,"endTime":439.62,"body":"in person sales for a very long"},{"speaker":"Michelle McAfee","startTime":439.62,"endTime":444.14,"body":"time, and the very first studio"},{"speaker":"Michelle McAfee","startTime":439.62,"endTime":444.14,"body":"I ever built was literally in,"},{"speaker":"Michelle McAfee","startTime":444.14,"endTime":447.44,"body":"like, it was, like an apartment."},{"speaker":"Michelle McAfee","startTime":444.14,"endTime":447.44,"body":"It was 100 square feet of my"},{"speaker":"Michelle McAfee","startTime":447.5,"endTime":451.04,"body":"living room, you know. And like,"},{"speaker":"Michelle McAfee","startTime":447.5,"endTime":451.04,"body":"a walk up apartment, yeah. And I"},{"speaker":"Michelle McAfee","startTime":451.04,"endTime":453.92,"body":"completely decked it out with"},{"speaker":"Michelle McAfee","startTime":451.04,"endTime":453.92,"body":"my, you know, photos and"},{"speaker":"Michelle McAfee","startTime":453.92,"endTime":456.8,"body":"everything. And, like, when I"},{"speaker":"Michelle McAfee","startTime":453.92,"endTime":456.8,"body":"look back at photos, I'm like,"},{"speaker":"Michelle McAfee","startTime":456.86,"endTime":459.68,"body":"Oh my gosh. But I mean, at the"},{"speaker":"Michelle McAfee","startTime":456.86,"endTime":459.68,"body":"time it was, you know, it was"},{"speaker":"Michelle McAfee","startTime":459.68,"endTime":463.06,"body":"like I was, at least, you know,"},{"speaker":"Michelle McAfee","startTime":459.68,"endTime":463.06,"body":"I had a vision, and I just did"},{"speaker":"Michelle McAfee","startTime":463.06,"endTime":465.52,"body":"it, and I went for it, and then"},{"speaker":"Michelle McAfee","startTime":463.06,"endTime":465.52,"body":"over the years, I would, kind"},{"speaker":"Michelle McAfee","startTime":465.52,"endTime":468.46,"body":"of, like, I bounced around. So"},{"speaker":"Michelle McAfee","startTime":465.52,"endTime":468.46,"body":"eventually I started renting,"},{"speaker":"Michelle McAfee","startTime":468.46,"endTime":472.84,"body":"like, commercial space. And it"},{"speaker":"Michelle McAfee","startTime":468.46,"endTime":472.84,"body":"wasn't until, I want to say, Was"},{"speaker":"Michelle McAfee","startTime":472.84,"endTime":476.68,"body":"it like 2012 2013 when I had a"},{"speaker":"Michelle McAfee","startTime":472.84,"endTime":476.68,"body":"space that I could actually,"},{"speaker":"Michelle McAfee","startTime":476.68,"endTime":479.62,"body":"like, photograph in. But even"},{"speaker":"Michelle McAfee","startTime":476.68,"endTime":479.62,"body":"then it was, like, still really,"},{"speaker":"Michelle McAfee","startTime":479.62,"endTime":483.6,"body":"really, really small. It had"},{"speaker":"Michelle McAfee","startTime":479.62,"endTime":483.6,"body":"really low ceiling, so, like,"},{"speaker":"Michelle McAfee","startTime":483.6,"endTime":486.78,"body":"any type of, like, lighting that"},{"speaker":"Michelle McAfee","startTime":483.6,"endTime":486.78,"body":"was just not really easy to do."},{"speaker":"Michelle McAfee","startTime":486.78,"endTime":490.62,"body":"I was always knocking into"},{"speaker":"Michelle McAfee","startTime":486.78,"endTime":490.62,"body":"things. It was, it was in an old"},{"speaker":"Michelle McAfee","startTime":490.62,"endTime":493.74,"body":"historic building, so I had"},{"speaker":"Michelle McAfee","startTime":490.62,"endTime":493.74,"body":"these mobs with strollers trying"},{"speaker":"Michelle McAfee","startTime":493.74,"endTime":498.06,"body":"to navigate up the stairs with"},{"speaker":"Michelle McAfee","startTime":493.74,"endTime":498.06,"body":"strollers. And it was, it was a"},{"speaker":"Michelle McAfee","startTime":498.06,"endTime":501.98,"body":"good, it was a great, again, a"},{"speaker":"Michelle McAfee","startTime":498.06,"endTime":501.98,"body":"great starting point, but I,"},{"speaker":"Michelle McAfee","startTime":501.98,"endTime":507.32,"body":"like, kind of knew I wanted"},{"speaker":"Michelle McAfee","startTime":501.98,"endTime":507.32,"body":"more. So I always knew I wanted"},{"speaker":"Michelle McAfee","startTime":507.32,"endTime":511.04,"body":"to build, like a studio, like I"},{"speaker":"Michelle McAfee","startTime":507.32,"endTime":511.04,"body":"wanted, like the dream studio."},{"speaker":"Michelle McAfee","startTime":511.04,"endTime":514.94,"body":"And I had the vision from pretty"},{"speaker":"Michelle McAfee","startTime":511.04,"endTime":514.94,"body":"early on, and I kind of just"},{"speaker":"Michelle McAfee","startTime":514.94,"endTime":519.86,"body":"kept, like, chipping away at it"},{"speaker":"Michelle McAfee","startTime":514.94,"endTime":519.86,"body":"and saving for it, and randomly,"},{"speaker":"Michelle McAfee","startTime":519.86,"endTime":523.18,"body":"one day the I was just driving,"},{"speaker":"Michelle McAfee","startTime":519.86,"endTime":523.18,"body":"and I knew that I wanted to get"},{"speaker":"Michelle McAfee","startTime":523.18,"endTime":525.46,"body":"out of the current studio I was"},{"speaker":"Michelle McAfee","startTime":523.18,"endTime":525.46,"body":"in. So it was too small. It's"},{"speaker":"Michelle McAfee","startTime":525.46,"endTime":529.3,"body":"the one that was way too small."},{"speaker":"Michelle McAfee","startTime":525.46,"endTime":529.3,"body":"And I saw a sign for commercial"},{"speaker":"Michelle McAfee","startTime":529.3,"endTime":532.12,"body":"space for sale. And I, like,"},{"speaker":"Michelle McAfee","startTime":529.3,"endTime":532.12,"body":"drove by, and I kind of looked"},{"speaker":"Michelle McAfee","startTime":532.12,"endTime":534.58,"body":"at it, and I was like, Well,"},{"speaker":"Michelle McAfee","startTime":532.12,"endTime":534.58,"body":"this is interesting. And then,"},{"speaker":"Michelle McAfee","startTime":534.58,"endTime":537.64,"body":"like, less than a month later, I"},{"speaker":"Michelle McAfee","startTime":534.58,"endTime":537.64,"body":"bought it, which was kind of"},{"speaker":"Michelle McAfee","startTime":537.64,"endTime":541.8,"body":"wild, that it happened all so"},{"speaker":"Michelle McAfee","startTime":537.64,"endTime":541.8,"body":"fast, but I just, I've been"},{"speaker":"Michelle McAfee","startTime":541.8,"endTime":544.8,"body":"thinking about it and planning"},{"speaker":"Michelle McAfee","startTime":541.8,"endTime":544.8,"body":"it for it for years. So when the"},{"speaker":"Michelle McAfee","startTime":544.8,"endTime":548.04,"body":"opportunity came up, and it was"},{"speaker":"Michelle McAfee","startTime":544.8,"endTime":548.04,"body":"an empty shell, so it was the"},{"speaker":"Michelle McAfee","startTime":548.04,"endTime":551.52,"body":"opportunity for me to build it"},{"speaker":"Michelle McAfee","startTime":548.04,"endTime":551.52,"body":"from the ground up exactly the"},{"speaker":"Michelle McAfee","startTime":551.52,"endTime":554.28,"body":"way I wanted it, which is the"},{"speaker":"Michelle McAfee","startTime":551.52,"endTime":554.28,"body":"studio that I'm in now and my"},{"speaker":"Michelle McAfee","startTime":554.28,"endTime":561.2,"body":"forever home, but the studio now"},{"speaker":"Michelle McAfee","startTime":554.28,"endTime":561.2,"body":"as it is, I still photograph in"},{"speaker":"Michelle McAfee","startTime":561.2,"endTime":566.06,"body":"it a lot, but where I've really"},{"speaker":"Michelle McAfee","startTime":561.2,"endTime":566.06,"body":"started to see the power of the"},{"speaker":"Michelle McAfee","startTime":566.06,"endTime":571.64,"body":"studio is beyond photographing"},{"speaker":"Michelle McAfee","startTime":566.06,"endTime":571.64,"body":"clients. It's allowed me to"},{"speaker":"Michelle McAfee","startTime":572.0,"endTime":577.28,"body":"create this incredible"},{"speaker":"Michelle McAfee","startTime":572.0,"endTime":577.28,"body":"experiential touch point for my"},{"speaker":"Michelle McAfee","startTime":577.28,"endTime":581.2,"body":"clients whenever they come in,"},{"speaker":"Michelle McAfee","startTime":577.28,"endTime":581.2,"body":"where I can design it exactly"},{"speaker":"Michelle McAfee","startTime":581.2,"endTime":585.1,"body":"the way that I want them to feel"},{"speaker":"Michelle McAfee","startTime":581.2,"endTime":585.1,"body":"about the photo shoot and about"},{"speaker":"Michelle McAfee","startTime":585.1,"endTime":588.82,"body":"their photos. And I don't know"},{"speaker":"Michelle McAfee","startTime":585.1,"endTime":588.82,"body":"if you would agree with this,"},{"speaker":"Michelle McAfee","startTime":588.82,"endTime":593.44,"body":"but I have personally found that"},{"speaker":"Michelle McAfee","startTime":588.82,"endTime":593.44,"body":"almost more important than the"},{"speaker":"Michelle McAfee","startTime":593.5,"endTime":596.68,"body":"photos themselves, the way the"},{"speaker":"Michelle McAfee","startTime":593.5,"endTime":596.68,"body":"clients feel about the"},{"speaker":"Michelle McAfee","startTime":596.68,"endTime":600.78,"body":"experience of being photographed"},{"speaker":"Michelle McAfee","startTime":596.68,"endTime":600.78,"body":"matters more. Yeah, like you"},{"speaker":"Michelle McAfee","startTime":600.78,"endTime":605.16,"body":"could take two photographers,"},{"speaker":"Michelle McAfee","startTime":600.78,"endTime":605.16,"body":"one whose work is incredible and"},{"speaker":"Michelle McAfee","startTime":605.16,"endTime":610.08,"body":"amazing that gives a terrible"},{"speaker":"Michelle McAfee","startTime":605.16,"endTime":610.08,"body":"experience, and a photographer"},{"speaker":"Michelle McAfee","startTime":610.08,"endTime":616.26,"body":"who has mediocre images but"},{"speaker":"Michelle McAfee","startTime":610.08,"endTime":616.26,"body":"gives a very personalized, high"},{"speaker":"Michelle McAfee","startTime":616.26,"endTime":621.8,"body":"touch experience where the"},{"speaker":"Michelle McAfee","startTime":616.26,"endTime":621.8,"body":"client feels so seen. And I feel"},{"speaker":"Michelle McAfee","startTime":621.8,"endTime":625.58,"body":"like this, the photographer who"},{"speaker":"Michelle McAfee","startTime":621.8,"endTime":625.58,"body":"provides that over the top"},{"speaker":"Michelle McAfee","startTime":625.58,"endTime":628.28,"body":"experience is the one that's"},{"speaker":"Michelle McAfee","startTime":625.58,"endTime":628.28,"body":"going to continue to see the"},{"speaker":"Michelle McAfee","startTime":628.28,"endTime":630.86,"body":"repeat clients, the word of"},{"speaker":"Michelle McAfee","startTime":628.28,"endTime":630.86,"body":"mouth exposure, everything like"},{"speaker":"Michelle McAfee","startTime":630.86,"endTime":634.82,"body":"that. So experience has always"},{"speaker":"Michelle McAfee","startTime":630.86,"endTime":634.82,"body":"been a big thing for me, but the"},{"speaker":"Michelle McAfee","startTime":634.82,"endTime":639.56,"body":"other area of the studio that"},{"speaker":"Michelle McAfee","startTime":634.82,"endTime":639.56,"body":"has been really cool to start to"},{"speaker":"Michelle McAfee","startTime":639.56,"endTime":643.84,"body":"utilize and grow more is using"},{"speaker":"Michelle McAfee","startTime":639.56,"endTime":643.84,"body":"it for marketing purposes,"},{"speaker":"Michelle McAfee","startTime":644.02,"endTime":646.9,"body":"hosting, like client"},{"speaker":"Michelle McAfee","startTime":644.02,"endTime":646.9,"body":"appreciation events here,"},{"speaker":"Michelle McAfee","startTime":647.02,"endTime":650.26,"body":"creating content. Just having"},{"speaker":"Michelle McAfee","startTime":647.02,"endTime":650.26,"body":"the space to, like, be able to"},{"speaker":"Michelle McAfee","startTime":650.26,"endTime":654.58,"body":"go in and create content, has"},{"speaker":"Michelle McAfee","startTime":650.26,"endTime":654.58,"body":"been huge. So there are so many"},{"speaker":"Michelle McAfee","startTime":654.58,"endTime":658.0,"body":"other avenues that I've been"},{"speaker":"Michelle McAfee","startTime":654.58,"endTime":658.0,"body":"able to kind of, like, open up"},{"speaker":"Michelle McAfee","startTime":658.0,"endTime":661.8,"body":"with how I utilize this space"},{"speaker":"Michelle McAfee","startTime":658.0,"endTime":661.8,"body":"outside of just while a client"},{"speaker":"Michelle McAfee","startTime":661.8,"endTime":664.14,"body":"books me, and so now I'm going"},{"speaker":"Michelle McAfee","startTime":661.8,"endTime":664.14,"body":"to do the shoot at the studio."},{"speaker":"Michelle McAfee","startTime":664.44,"endTime":664.92,"body":"Yeah,"},{"speaker":"Annemie Tonken","startTime":664.92,"endTime":667.68,"body":"yeah,"},{"speaker":"Annemie Tonken","startTime":664.92,"endTime":667.68,"body":"absolutely, when I so I've never"},{"speaker":"Annemie Tonken","startTime":667.68,"endTime":672.48,"body":"owned, owned, owned a studio."},{"speaker":"Annemie Tonken","startTime":667.68,"endTime":672.48,"body":"I've had parts of my home that I"},{"speaker":"Annemie Tonken","startTime":672.54,"endTime":677.28,"body":"created space for to shoot and"},{"speaker":"Annemie Tonken","startTime":672.54,"endTime":677.28,"body":"or use as, like a sales room,"},{"speaker":"Annemie Tonken","startTime":677.28,"endTime":679.92,"body":"kind of a thing. But I have"},{"speaker":"Annemie Tonken","startTime":677.28,"endTime":679.92,"body":"never had, like a standalone"},{"speaker":"Annemie Tonken","startTime":679.92,"endTime":684.86,"body":"building, but the first big"},{"speaker":"Annemie Tonken","startTime":679.92,"endTime":684.86,"body":"studio that I had, or the first"},{"speaker":"Annemie Tonken","startTime":684.86,"endTime":688.16,"body":"real studio that I had, was a"},{"speaker":"Annemie Tonken","startTime":684.86,"endTime":688.16,"body":"rented space in sort of a shared"},{"speaker":"Annemie Tonken","startTime":688.16,"endTime":691.4,"body":"space, and everyone in there"},{"speaker":"Annemie Tonken","startTime":688.16,"endTime":691.4,"body":"were different kinds of artists,"},{"speaker":"Annemie Tonken","startTime":691.4,"endTime":694.4,"body":"and they participate. We"},{"speaker":"Annemie Tonken","startTime":691.4,"endTime":694.4,"body":"participated in, like a First"},{"speaker":"Annemie Tonken","startTime":694.4,"endTime":697.34,"body":"Fridays, kind of a thing where,"},{"speaker":"Annemie Tonken","startTime":694.4,"endTime":697.34,"body":"you know, the first Friday of"},{"speaker":"Annemie Tonken","startTime":697.34,"endTime":700.9,"body":"every month was an open studio,"},{"speaker":"Annemie Tonken","startTime":697.34,"endTime":700.9,"body":"kind of an opportunity, and just"},{"speaker":"Annemie Tonken","startTime":700.9,"endTime":704.86,"body":"that one little thing brought me"},{"speaker":"Annemie Tonken","startTime":700.9,"endTime":704.86,"body":"clients that for sure, I never"},{"speaker":"Annemie Tonken","startTime":704.86,"endTime":707.26,"body":"would have connected with,"},{"speaker":"Annemie Tonken","startTime":704.86,"endTime":707.26,"body":"because they were walking around"},{"speaker":"Annemie Tonken","startTime":707.26,"endTime":709.66,"body":"downtown Durham and, like,"},{"speaker":"Annemie Tonken","startTime":707.26,"endTime":709.66,"body":"stopping into the different"},{"speaker":"Annemie Tonken","startTime":709.66,"endTime":713.02,"body":"places, and then, you know, saw"},{"speaker":"Annemie Tonken","startTime":709.66,"endTime":713.02,"body":"my work on the wall, got to sit"},{"speaker":"Annemie Tonken","startTime":713.02,"endTime":715.84,"body":"and chat with me. And in a"},{"speaker":"Annemie Tonken","startTime":713.02,"endTime":715.84,"body":"couple of cases, I had those"},{"speaker":"Annemie Tonken","startTime":715.84,"endTime":719.98,"body":"people reaching out years later,"},{"speaker":"Annemie Tonken","startTime":715.84,"endTime":719.98,"body":"like, hey, we just had a baby,"},{"speaker":"Annemie Tonken","startTime":719.98,"endTime":723.66,"body":"and I had your name in my"},{"speaker":"Annemie Tonken","startTime":719.98,"endTime":723.66,"body":"whatever, like my Google Docs or"},{"speaker":"Annemie Tonken","startTime":723.66,"endTime":727.02,"body":"something, yeah, or I've been"},{"speaker":"Annemie Tonken","startTime":723.66,"endTime":727.02,"body":"following you on Instagram ever"},{"speaker":"Annemie Tonken","startTime":727.02,"endTime":730.38,"body":"since, so, so yeah, just that"},{"speaker":"Annemie Tonken","startTime":727.02,"endTime":730.38,"body":"one little piece, I can"},{"speaker":"Annemie Tonken","startTime":730.38,"endTime":732.36,"body":"definitely attest to the power"},{"speaker":"Annemie Tonken","startTime":730.38,"endTime":732.36,"body":"of that."},{"speaker":"Michelle McAfee","startTime":733.08,"endTime":735.42,"body":"Yeah, and"},{"speaker":"Michelle McAfee","startTime":733.08,"endTime":735.42,"body":"there, there is something about,"},{"speaker":"Michelle McAfee","startTime":735.42,"endTime":739.8,"body":"like, the touch point of in"},{"speaker":"Michelle McAfee","startTime":735.42,"endTime":739.8,"body":"person that is different than"},{"speaker":"Michelle McAfee","startTime":739.86,"endTime":742.88,"body":"online. So, you know, I mean,"},{"speaker":"Michelle McAfee","startTime":739.86,"endTime":742.88,"body":"you mentioned, like, they, you"},{"speaker":"Michelle McAfee","startTime":742.88,"endTime":745.4,"body":"know, they've been following,"},{"speaker":"Michelle McAfee","startTime":742.88,"endTime":745.4,"body":"following you online for years"},{"speaker":"Michelle McAfee","startTime":745.4,"endTime":747.8,"body":"before, they also reached out,"},{"speaker":"Michelle McAfee","startTime":745.4,"endTime":747.8,"body":"but just they also had that,"},{"speaker":"Michelle McAfee","startTime":747.8,"endTime":751.76,"body":"like, touch point of, yeah,"},{"speaker":"Michelle McAfee","startTime":747.8,"endTime":751.76,"body":"seeing you in person. And I"},{"speaker":"Michelle McAfee","startTime":751.76,"endTime":754.88,"body":"think there's a lot of power in"},{"speaker":"Michelle McAfee","startTime":751.76,"endTime":754.88,"body":"that. I love, obviously, the"},{"speaker":"Michelle McAfee","startTime":754.88,"endTime":757.58,"body":"online sphere. I think it's"},{"speaker":"Michelle McAfee","startTime":754.88,"endTime":757.58,"body":"great, and it's incredibly"},{"speaker":"Michelle McAfee","startTime":757.58,"endTime":762.46,"body":"powerful for our businesses. And"},{"speaker":"Michelle McAfee","startTime":757.58,"endTime":762.46,"body":"I also think that combining that"},{"speaker":"Michelle McAfee","startTime":762.46,"endTime":768.28,"body":"with in person, physical kind of"},{"speaker":"Michelle McAfee","startTime":762.46,"endTime":768.28,"body":"like connection experiences, is"},{"speaker":"Michelle McAfee","startTime":768.46,"endTime":773.5,"body":"such a compliment to that. And"},{"speaker":"Michelle McAfee","startTime":768.46,"endTime":773.5,"body":"if there's ways that you can"},{"speaker":"Michelle McAfee","startTime":773.56,"endTime":776.8,"body":"bring that into your business,"},{"speaker":"Michelle McAfee","startTime":773.56,"endTime":776.8,"body":"in addition to the Online"},{"speaker":"Michelle McAfee","startTime":776.86,"endTime":779.44,"body":"Exposure, your marketing"},{"speaker":"Michelle McAfee","startTime":776.86,"endTime":779.44,"body":"explodes, yeah,"},{"speaker":"Annemie Tonken","startTime":779.56,"endTime":781.62,"body":"yeah, for sure."},{"speaker":"Annemie Tonken","startTime":779.56,"endTime":781.62,"body":"And there's, I also think that"},{"speaker":"Annemie Tonken","startTime":781.62,"endTime":784.32,"body":"in a business that is so"},{"speaker":"Annemie Tonken","startTime":781.62,"endTime":784.32,"body":"competitive, and there's, you"},{"speaker":"Annemie Tonken","startTime":784.32,"endTime":787.14,"body":"know, there's a lot of people"},{"speaker":"Annemie Tonken","startTime":784.32,"endTime":787.14,"body":"out there in the market, there"},{"speaker":"Annemie Tonken","startTime":787.14,"endTime":792.42,"body":"are certain clients for whom"},{"speaker":"Annemie Tonken","startTime":787.14,"endTime":792.42,"body":"having a physical space and sort"},{"speaker":"Annemie Tonken","startTime":792.42,"endTime":796.86,"body":"of having that adds a certain"},{"speaker":"Annemie Tonken","startTime":792.42,"endTime":796.86,"body":"amount of legitimacy or trust"},{"speaker":"Annemie Tonken","startTime":797.1,"endTime":800.9,"body":"that is implicit in like, Well,"},{"speaker":"Annemie Tonken","startTime":797.1,"endTime":800.9,"body":"clearly This person has invested"},{"speaker":"Annemie Tonken","startTime":800.9,"endTime":804.14,"body":"beyond just setting up a"},{"speaker":"Annemie Tonken","startTime":800.9,"endTime":804.14,"body":"website. So I think that you"},{"speaker":"Annemie Tonken","startTime":804.14,"endTime":807.44,"body":"know that's not to say that you"},{"speaker":"Annemie Tonken","startTime":804.14,"endTime":807.44,"body":"can't build a thriving business"},{"speaker":"Annemie Tonken","startTime":807.44,"endTime":810.56,"body":"without a studio. I haven't had"},{"speaker":"Annemie Tonken","startTime":807.44,"endTime":810.56,"body":"a studio in years now, but it's"},{"speaker":"Annemie Tonken","startTime":810.56,"endTime":815.12,"body":"definitely I feel like, because"},{"speaker":"Annemie Tonken","startTime":810.56,"endTime":815.12,"body":"I had that early ish in my"},{"speaker":"Annemie Tonken","startTime":815.12,"endTime":819.32,"body":"career, it was really helpful in"},{"speaker":"Annemie Tonken","startTime":815.12,"endTime":819.32,"body":"kind of establishing that"},{"speaker":"Annemie Tonken","startTime":819.32,"endTime":822.04,"body":"legitimacy earlier on, then it"},{"speaker":"Annemie Tonken","startTime":819.32,"endTime":822.04,"body":"might have been easy for me to"},{"speaker":"Annemie Tonken","startTime":822.04,"endTime":822.88,"body":"do otherwise,"},{"speaker":"Michelle McAfee","startTime":822.94,"endTime":825.7,"body":"yeah, sure."},{"speaker":"Michelle McAfee","startTime":822.94,"endTime":825.7,"body":"Yeah. It's definitely, I mean,"},{"speaker":"Michelle McAfee","startTime":825.7,"endTime":828.76,"body":"the clients walk in and they"},{"speaker":"Michelle McAfee","startTime":825.7,"endTime":828.76,"body":"will often be like, Oh my gosh,"},{"speaker":"Michelle McAfee","startTime":828.76,"endTime":831.1,"body":"it's so beautiful in here. Like,"},{"speaker":"Michelle McAfee","startTime":828.76,"endTime":831.1,"body":"it does have a little bit of"},{"speaker":"Michelle McAfee","startTime":831.1,"endTime":835.48,"body":"that, you know, that wow factor."},{"speaker":"Michelle McAfee","startTime":831.1,"endTime":835.48,"body":"So I agree with you on that,"},{"speaker":"Michelle McAfee","startTime":835.48,"endTime":838.12,"body":"that I feel like it can add, if"},{"speaker":"Michelle McAfee","startTime":835.48,"endTime":838.12,"body":"you're looking for that in your"},{"speaker":"Michelle McAfee","startTime":838.12,"endTime":841.5,"body":"business, and it makes sense, it"},{"speaker":"Michelle McAfee","startTime":838.12,"endTime":841.5,"body":"can add that little bit of"},{"speaker":"Michelle McAfee","startTime":841.5,"endTime":842.82,"body":"legitimacy. Yeah,"},{"speaker":"Annemie Tonken","startTime":842.88,"endTime":844.92,"body":"so I'm sitting"},{"speaker":"Annemie Tonken","startTime":842.88,"endTime":844.92,"body":"here talking about First"},{"speaker":"Annemie Tonken","startTime":844.92,"endTime":847.86,"body":"Fridays, which is like a tiny"},{"speaker":"Annemie Tonken","startTime":844.92,"endTime":847.86,"body":"little baby step in the"},{"speaker":"Annemie Tonken","startTime":847.86,"endTime":851.46,"body":"direction of really utilizing a"},{"speaker":"Annemie Tonken","startTime":847.86,"endTime":851.46,"body":"studio to its full potential,"},{"speaker":"Annemie Tonken","startTime":851.46,"endTime":855.6,"body":"but you have gone many steps"},{"speaker":"Annemie Tonken","startTime":851.46,"endTime":855.6,"body":"beyond that. If we think of our"},{"speaker":"Annemie Tonken","startTime":855.6,"endTime":859.26,"body":"businesses like a wheel, your"},{"speaker":"Annemie Tonken","startTime":855.6,"endTime":859.26,"body":"studio has kind of become the"},{"speaker":"Annemie Tonken","startTime":859.26,"endTime":862.34,"body":"hub of your wheel, and then"},{"speaker":"Annemie Tonken","startTime":859.26,"endTime":862.34,"body":"you've got all these different"},{"speaker":"Annemie Tonken","startTime":862.34,"endTime":864.02,"body":"spokes, yes."},{"speaker":"Michelle McAfee","startTime":864.44,"endTime":867.14,"body":"So things"},{"speaker":"Michelle McAfee","startTime":864.44,"endTime":867.14,"body":"definitely changed a little bit"},{"speaker":"Michelle McAfee","startTime":867.14,"endTime":870.68,"body":"for me with my studio during"},{"speaker":"Michelle McAfee","startTime":867.14,"endTime":870.68,"body":"COVID. So when I first opened up"},{"speaker":"Michelle McAfee","startTime":870.68,"endTime":873.5,"body":"the studio, it was my name on"},{"speaker":"Michelle McAfee","startTime":870.68,"endTime":873.5,"body":"the door, like Michelle Lindsay"},{"speaker":"Michelle McAfee","startTime":873.5,"endTime":876.74,"body":"photography was in here. I was"},{"speaker":"Michelle McAfee","startTime":873.5,"endTime":876.74,"body":"shooting in here. I had my"},{"speaker":"Michelle McAfee","startTime":876.74,"endTime":879.86,"body":"computer in here at the time, I"},{"speaker":"Michelle McAfee","startTime":876.74,"endTime":879.86,"body":"had a part time employee. I no"},{"speaker":"Michelle McAfee","startTime":879.86,"endTime":885.46,"body":"longer do, but it this was like"},{"speaker":"Michelle McAfee","startTime":879.86,"endTime":885.46,"body":"where I worked out of and a lot"},{"speaker":"Michelle McAfee","startTime":885.46,"endTime":890.92,"body":"changed with COVID, for obvious"},{"speaker":"Michelle McAfee","startTime":885.46,"endTime":890.92,"body":"reasons, and I realized that I"},{"speaker":"Michelle McAfee","startTime":890.92,"endTime":894.16,"body":"really kind of just wanted to"},{"speaker":"Michelle McAfee","startTime":890.92,"endTime":894.16,"body":"use the studio for very"},{"speaker":"Michelle McAfee","startTime":894.16,"endTime":897.1,"body":"particular, specific things. So"},{"speaker":"Michelle McAfee","startTime":894.16,"endTime":897.1,"body":"if I was there for a client"},{"speaker":"Michelle McAfee","startTime":897.1,"endTime":900.9,"body":"shoot, if I was hosting, like a"},{"speaker":"Michelle McAfee","startTime":897.1,"endTime":900.9,"body":"networking or. Vendor or client"},{"speaker":"Michelle McAfee","startTime":900.9,"endTime":904.26,"body":"appreciation event, if I was,"},{"speaker":"Michelle McAfee","startTime":900.9,"endTime":904.26,"body":"you know, recording marketing"},{"speaker":"Michelle McAfee","startTime":904.26,"endTime":910.02,"body":"materials or content. And so the"},{"speaker":"Michelle McAfee","startTime":904.26,"endTime":910.02,"body":"space was sitting empty, and it"},{"speaker":"Michelle McAfee","startTime":910.02,"endTime":914.04,"body":"felt like such a waste. And I"},{"speaker":"Michelle McAfee","startTime":910.02,"endTime":914.04,"body":"started kind of thinking like"},{"speaker":"Michelle McAfee","startTime":914.22,"endTime":919.32,"body":"beyond my uses for it, and"},{"speaker":"Michelle McAfee","startTime":914.22,"endTime":919.32,"body":"beyond also just my own personal"},{"speaker":"Michelle McAfee","startTime":919.32,"endTime":923.72,"body":"need for it, because I saw so"},{"speaker":"Michelle McAfee","startTime":919.32,"endTime":923.72,"body":"many photographers, creative"},{"speaker":"Michelle McAfee","startTime":923.72,"endTime":926.12,"body":"small business owners who I"},{"speaker":"Michelle McAfee","startTime":923.72,"endTime":926.12,"body":"would like talk to, and they"},{"speaker":"Michelle McAfee","startTime":926.12,"endTime":928.16,"body":"would be like, Yeah, I'd love to"},{"speaker":"Michelle McAfee","startTime":926.12,"endTime":928.16,"body":"do that, but I don't have a"},{"speaker":"Michelle McAfee","startTime":928.16,"endTime":930.08,"body":"space. Yeah, I'd love to do"},{"speaker":"Michelle McAfee","startTime":928.16,"endTime":930.08,"body":"that, but I don't have a space."},{"speaker":"Michelle McAfee","startTime":930.08,"endTime":933.32,"body":"And it kind of prompted this"},{"speaker":"Michelle McAfee","startTime":930.08,"endTime":933.32,"body":"idea that, like, people need"},{"speaker":"Michelle McAfee","startTime":933.38,"endTime":936.38,"body":"space, and they need, in a"},{"speaker":"Michelle McAfee","startTime":933.38,"endTime":936.38,"body":"sense, almost like, like, blank"},{"speaker":"Michelle McAfee","startTime":936.38,"endTime":940.66,"body":"space that they can come into"},{"speaker":"Michelle McAfee","startTime":936.38,"endTime":940.66,"body":"and transform into their needs."},{"speaker":"Michelle McAfee","startTime":940.66,"endTime":946.9,"body":"And so I really saw both an"},{"speaker":"Michelle McAfee","startTime":940.66,"endTime":946.9,"body":"opportunity for my business to"},{"speaker":"Michelle McAfee","startTime":946.9,"endTime":952.0,"body":"diversify its income, but also"},{"speaker":"Michelle McAfee","startTime":946.9,"endTime":952.0,"body":"to answer a real need that was"},{"speaker":"Michelle McAfee","startTime":952.0,"endTime":954.76,"body":"in my community of small"},{"speaker":"Michelle McAfee","startTime":952.0,"endTime":954.76,"body":"business owners and"},{"speaker":"Michelle McAfee","startTime":954.76,"endTime":958.84,"body":"photographers for space to"},{"speaker":"Michelle McAfee","startTime":954.76,"endTime":958.84,"body":"actually start propelling their"},{"speaker":"Michelle McAfee","startTime":958.84,"endTime":962.7,"body":"businesses forward, because I"},{"speaker":"Michelle McAfee","startTime":958.84,"endTime":962.7,"body":"had seen such growth and"},{"speaker":"Michelle McAfee","startTime":962.7,"endTime":967.86,"body":"elevation in my business and"},{"speaker":"Michelle McAfee","startTime":962.7,"endTime":967.86,"body":"even just in my brand, kind of"},{"speaker":"Michelle McAfee","startTime":967.86,"endTime":970.56,"body":"what we were talking about"},{"speaker":"Michelle McAfee","startTime":967.86,"endTime":970.56,"body":"before, like, kind of that"},{"speaker":"Michelle McAfee","startTime":970.56,"endTime":974.82,"body":"legitimacy of it, that I knew"},{"speaker":"Michelle McAfee","startTime":970.56,"endTime":974.82,"body":"that other businesses could come"},{"speaker":"Michelle McAfee","startTime":974.82,"endTime":979.74,"body":"into the space if I rebranded it"},{"speaker":"Michelle McAfee","startTime":974.82,"endTime":979.74,"body":"properly, outside of, you know,"},{"speaker":"Michelle McAfee","startTime":979.74,"endTime":983.48,"body":"my name And my photos on the"},{"speaker":"Michelle McAfee","startTime":979.74,"endTime":983.48,"body":"wall and allowed them to come in"},{"speaker":"Michelle McAfee","startTime":983.48,"endTime":987.92,"body":"and have and have their clients"},{"speaker":"Michelle McAfee","startTime":983.48,"endTime":987.92,"body":"have that sort of like high end"},{"speaker":"Michelle McAfee","startTime":987.92,"endTime":991.16,"body":"luxury experience that I was"},{"speaker":"Michelle McAfee","startTime":987.92,"endTime":991.16,"body":"offering. And so that's actually"},{"speaker":"Michelle McAfee","startTime":991.16,"endTime":993.86,"body":"what I did with the studio, was"},{"speaker":"Michelle McAfee","startTime":991.16,"endTime":993.86,"body":"I ended up taking my name off of"},{"speaker":"Michelle McAfee","startTime":993.86,"endTime":996.38,"body":"it. I got a new sign. It went"},{"speaker":"Michelle McAfee","startTime":993.86,"endTime":996.38,"body":"from Michelle Lindsay"},{"speaker":"Michelle McAfee","startTime":996.38,"endTime":999.5,"body":"photography to studio at four to"},{"speaker":"Michelle McAfee","startTime":996.38,"endTime":999.5,"body":"eight. I took my pictures off"},{"speaker":"Michelle McAfee","startTime":999.5,"endTime":1002.16,"body":"the wall, which was, like, the"},{"speaker":"Michelle McAfee","startTime":999.5,"endTime":1002.16,"body":"hardest thing, I bet, yeah,"},{"speaker":"Annemie Tonken","startTime":1002.4,"endTime":1003.18,"body":"I was gonna but"},{"speaker":"Michelle McAfee","startTime":1003.18,"endTime":1005.34,"body":"it needed. It"},{"speaker":"Michelle McAfee","startTime":1003.18,"endTime":1005.34,"body":"needed. It needed to happen. It"},{"speaker":"Michelle McAfee","startTime":1005.34,"endTime":1007.8,"body":"needed to happen. You know, it"},{"speaker":"Michelle McAfee","startTime":1005.34,"endTime":1007.8,"body":"was a little slow going at"},{"speaker":"Michelle McAfee","startTime":1007.8,"endTime":1011.16,"body":"first, but it's really started"},{"speaker":"Michelle McAfee","startTime":1007.8,"endTime":1011.16,"body":"to pick up. And it is been so"},{"speaker":"Michelle McAfee","startTime":1011.16,"endTime":1016.74,"body":"cool to see not just"},{"speaker":"Michelle McAfee","startTime":1011.16,"endTime":1016.74,"body":"photographers, but creatives and"},{"speaker":"Michelle McAfee","startTime":1016.74,"endTime":1019.32,"body":"other small business owners"},{"speaker":"Michelle McAfee","startTime":1016.74,"endTime":1019.32,"body":"coming into this space and"},{"speaker":"Michelle McAfee","startTime":1019.32,"endTime":1022.88,"body":"finally doing things like they"},{"speaker":"Michelle McAfee","startTime":1019.32,"endTime":1022.88,"body":"will say to me, oh my gosh, I"},{"speaker":"Michelle McAfee","startTime":1022.88,"endTime":1027.38,"body":"have been wanting to do this"},{"speaker":"Michelle McAfee","startTime":1022.88,"endTime":1027.38,"body":"thing forever, and now I finally"},{"speaker":"Michelle McAfee","startTime":1027.38,"endTime":1032.12,"body":"have a way to do it. Yeah, so"},{"speaker":"Michelle McAfee","startTime":1027.38,"endTime":1032.12,"body":"that's been really cool. So talk"},{"speaker":"Annemie Tonken","startTime":1032.12,"endTime":1034.16,"body":"a little bit"},{"speaker":"Annemie Tonken","startTime":1032.12,"endTime":1034.16,"body":"about some examples of, like,"},{"speaker":"Annemie Tonken","startTime":1034.16,"endTime":1038.12,"body":"what are the things that people"},{"speaker":"Annemie Tonken","startTime":1034.16,"endTime":1038.12,"body":"are using your studio for? And"},{"speaker":"Annemie Tonken","startTime":1038.18,"endTime":1042.28,"body":"kind of, how does it work in"},{"speaker":"Annemie Tonken","startTime":1038.18,"endTime":1042.28,"body":"this new life of the studio."},{"speaker":"Annemie Tonken","startTime":1042.7,"endTime":1045.04,"body":"Yeah. So we obviously"},{"speaker":"Michelle McAfee","startTime":1045.04,"endTime":1047.98,"body":"have a very"},{"speaker":"Michelle McAfee","startTime":1045.04,"endTime":1047.98,"body":"like, there is a very big pool"},{"speaker":"Michelle McAfee","startTime":1047.98,"endTime":1051.16,"body":"of photographers that rent it,"},{"speaker":"Michelle McAfee","startTime":1047.98,"endTime":1051.16,"body":"and they use it for their own"},{"speaker":"Michelle McAfee","startTime":1051.16,"endTime":1054.1,"body":"personal photo shoots, and a lot"},{"speaker":"Michelle McAfee","startTime":1051.16,"endTime":1054.1,"body":"of them use it for mini"},{"speaker":"Michelle McAfee","startTime":1054.1,"endTime":1056.44,"body":"sessions, because the space is"},{"speaker":"Michelle McAfee","startTime":1054.1,"endTime":1056.44,"body":"pretty big. It's like 1100"},{"speaker":"Michelle McAfee","startTime":1056.74,"endTime":1059.14,"body":"square feet, and it's got like"},{"speaker":"Michelle McAfee","startTime":1056.74,"endTime":1059.14,"body":"this, like, really nice lounge"},{"speaker":"Michelle McAfee","startTime":1059.14,"endTime":1063.3,"body":"area, so it's perfectly set up"},{"speaker":"Michelle McAfee","startTime":1059.14,"endTime":1063.3,"body":"for bringing in, you know,"},{"speaker":"Michelle McAfee","startTime":1063.3,"endTime":1067.2,"body":"multiple people and multiple"},{"speaker":"Michelle McAfee","startTime":1063.3,"endTime":1067.2,"body":"shoots. So you can kind of have"},{"speaker":"Michelle McAfee","startTime":1067.44,"endTime":1070.32,"body":"kind of clients over in the"},{"speaker":"Michelle McAfee","startTime":1067.44,"endTime":1070.32,"body":"lounge area, like hanging out"},{"speaker":"Michelle McAfee","startTime":1070.32,"endTime":1074.28,"body":"and waiting, and then it's got a"},{"speaker":"Michelle McAfee","startTime":1070.32,"endTime":1074.28,"body":"shooting Bay Area with natural"},{"speaker":"Michelle McAfee","startTime":1074.28,"endTime":1076.62,"body":"light. And so you can be, like,"},{"speaker":"Michelle McAfee","startTime":1074.28,"endTime":1076.62,"body":"photographing on that side while"},{"speaker":"Michelle McAfee","startTime":1076.62,"endTime":1079.02,"body":"your clients are kind of waiting"},{"speaker":"Michelle McAfee","startTime":1076.62,"endTime":1079.02,"body":"over there. So we have a lot of"},{"speaker":"Michelle McAfee","startTime":1079.02,"endTime":1082.1,"body":"clients photographers using it"},{"speaker":"Michelle McAfee","startTime":1079.02,"endTime":1082.1,"body":"for mini sessions. And then I"},{"speaker":"Michelle McAfee","startTime":1082.1,"endTime":1085.22,"body":"also, in the holidays, always"},{"speaker":"Michelle McAfee","startTime":1082.1,"endTime":1085.22,"body":"will put up styled sets for the"},{"speaker":"Michelle McAfee","startTime":1085.22,"endTime":1088.7,"body":"photographer, so that way they"},{"speaker":"Michelle McAfee","startTime":1085.22,"endTime":1088.7,"body":"don't have to worry about, you"},{"speaker":"Michelle McAfee","startTime":1088.7,"endTime":1094.16,"body":"know, going out and buying all"},{"speaker":"Michelle McAfee","startTime":1088.7,"endTime":1094.16,"body":"of that, yes, you know, it's"},{"speaker":"Michelle McAfee","startTime":1094.16,"endTime":1097.58,"body":"they can just walk in and have a"},{"speaker":"Michelle McAfee","startTime":1094.16,"endTime":1097.58,"body":"beautifully styled set and just"},{"speaker":"Michelle McAfee","startTime":1097.58,"endTime":1100.96,"body":"be able to easily provide that"},{"speaker":"Michelle McAfee","startTime":1097.58,"endTime":1100.96,"body":"to their client, all just for"},{"speaker":"Michelle McAfee","startTime":1100.96,"endTime":1104.62,"body":"like, a low price of renting a"},{"speaker":"Michelle McAfee","startTime":1100.96,"endTime":1104.62,"body":"studio. So outside of"},{"speaker":"Michelle McAfee","startTime":1104.62,"endTime":1107.98,"body":"photographers, though, people"},{"speaker":"Michelle McAfee","startTime":1104.62,"endTime":1107.98,"body":"have recorded podcasts here. I"},{"speaker":"Michelle McAfee","startTime":1107.98,"endTime":1111.4,"body":"actually one photographer. She's"},{"speaker":"Michelle McAfee","startTime":1107.98,"endTime":1111.4,"body":"using it. I love how she's using"},{"speaker":"Michelle McAfee","startTime":1111.4,"endTime":1116.2,"body":"it. She has started doing co"},{"speaker":"Michelle McAfee","startTime":1111.4,"endTime":1116.2,"body":"working days for her clients. So"},{"speaker":"Michelle McAfee","startTime":1116.2,"endTime":1119.92,"body":"she is a brand photographer,"},{"speaker":"Michelle McAfee","startTime":1116.2,"endTime":1119.92,"body":"yeah. So she works, she works"},{"speaker":"Michelle McAfee","startTime":1119.92,"endTime":1122.76,"body":"with a lot of small businesses,"},{"speaker":"Michelle McAfee","startTime":1119.92,"endTime":1122.76,"body":"so she wanted to start bringing"},{"speaker":"Michelle McAfee","startTime":1122.76,"endTime":1126.12,"body":"them together. So she's been"},{"speaker":"Michelle McAfee","startTime":1122.76,"endTime":1126.12,"body":"hosting, like, as kind of an"},{"speaker":"Michelle McAfee","startTime":1126.12,"endTime":1129.24,"body":"appreciation to them, where"},{"speaker":"Michelle McAfee","startTime":1126.12,"endTime":1129.24,"body":"she'll host these coworking days"},{"speaker":"Michelle McAfee","startTime":1129.24,"endTime":1131.64,"body":"where they can come in and they"},{"speaker":"Michelle McAfee","startTime":1129.24,"endTime":1131.64,"body":"can just kind of like, talk and"},{"speaker":"Michelle McAfee","startTime":1131.64,"endTime":1134.28,"body":"meet, and it's great exposure"},{"speaker":"Michelle McAfee","startTime":1131.64,"endTime":1134.28,"body":"for them. And then she'll"},{"speaker":"Michelle McAfee","startTime":1134.28,"endTime":1137.64,"body":"usually do at the end, just like"},{"speaker":"Michelle McAfee","startTime":1134.28,"endTime":1137.64,"body":"this little extra thing where"},{"speaker":"Michelle McAfee","startTime":1137.94,"endTime":1140.66,"body":"they'll all, like create content"},{"speaker":"Michelle McAfee","startTime":1137.94,"endTime":1140.66,"body":"together for their businesses."},{"speaker":"Michelle McAfee","startTime":1140.9,"endTime":1144.92,"body":"So I love that idea and how"},{"speaker":"Michelle McAfee","startTime":1140.9,"endTime":1144.92,"body":"she's using that. We did a book"},{"speaker":"Michelle McAfee","startTime":1144.92,"endTime":1147.98,"body":"launch here in the fall, which"},{"speaker":"Michelle McAfee","startTime":1144.92,"endTime":1147.98,"body":"was really, really cool. They"},{"speaker":"Michelle McAfee","startTime":1147.98,"endTime":1151.64,"body":"did like, their big book launch"},{"speaker":"Michelle McAfee","startTime":1147.98,"endTime":1151.64,"body":"party. So that was really fun to"},{"speaker":"Michelle McAfee","startTime":1151.64,"endTime":1154.94,"body":"see. I've had a couple of small"},{"speaker":"Michelle McAfee","startTime":1151.64,"endTime":1154.94,"body":"businesses just do like, like"},{"speaker":"Michelle McAfee","startTime":1154.94,"endTime":1158.72,"body":"client appreciation events,"},{"speaker":"Michelle McAfee","startTime":1154.94,"endTime":1158.72,"body":"workshops, a lot of like,"},{"speaker":"Michelle McAfee","startTime":1158.72,"endTime":1161.62,"body":"different meetups and"},{"speaker":"Michelle McAfee","startTime":1158.72,"endTime":1161.62,"body":"masterminds and things like"},{"speaker":"Michelle McAfee","startTime":1161.62,"endTime":1162.82,"body":"that. It must"},{"speaker":"Annemie Tonken","startTime":1162.82,"endTime":1167.5,"body":"feel so good, as"},{"speaker":"Annemie Tonken","startTime":1162.82,"endTime":1167.5,"body":"the owner of this studio, to see"},{"speaker":"Annemie Tonken","startTime":1167.5,"endTime":1171.94,"body":"it serving so many people so"},{"speaker":"Annemie Tonken","startTime":1167.5,"endTime":1171.94,"body":"well. I feel like I think we all"},{"speaker":"Annemie Tonken","startTime":1171.94,"endTime":1175.78,"body":"start out in our businesses"},{"speaker":"Annemie Tonken","startTime":1171.94,"endTime":1175.78,"body":"because it's such an uphill"},{"speaker":"Annemie Tonken","startTime":1175.78,"endTime":1179.26,"body":"climb to get to a place where we"},{"speaker":"Annemie Tonken","startTime":1175.78,"endTime":1179.26,"body":"even have any breathing room to"},{"speaker":"Annemie Tonken","startTime":1179.26,"endTime":1181.38,"body":"think about anybody but"},{"speaker":"Annemie Tonken","startTime":1179.26,"endTime":1181.38,"body":"ourselves and our own"},{"speaker":"Annemie Tonken","startTime":1181.38,"endTime":1184.56,"body":"businesses, it can be sort of"},{"speaker":"Annemie Tonken","startTime":1181.38,"endTime":1184.56,"body":"hard to envision, but once you"},{"speaker":"Annemie Tonken","startTime":1184.56,"endTime":1187.38,"body":"do get to that place of"},{"speaker":"Annemie Tonken","startTime":1184.56,"endTime":1187.38,"body":"stability, you know, we all talk"},{"speaker":"Annemie Tonken","startTime":1187.38,"endTime":1190.32,"body":"about, this is kind of a lonely"},{"speaker":"Annemie Tonken","startTime":1187.38,"endTime":1190.32,"body":"business, and you're working by"},{"speaker":"Annemie Tonken","startTime":1190.32,"endTime":1193.26,"body":"yourself, other than the small"},{"speaker":"Annemie Tonken","startTime":1190.32,"endTime":1193.26,"body":"amount of time, the small"},{"speaker":"Annemie Tonken","startTime":1193.26,"endTime":1196.26,"body":"percentage of time that you"},{"speaker":"Annemie Tonken","startTime":1193.26,"endTime":1196.26,"body":"actually spend with clients, and"},{"speaker":"Annemie Tonken","startTime":1196.26,"endTime":1199.92,"body":"I feel like what you've done so"},{"speaker":"Annemie Tonken","startTime":1196.26,"endTime":1199.92,"body":"beautifully over time with your."},{"speaker":"Annemie Tonken","startTime":1200.0,"endTime":1203.66,"body":"Video is really sent, like,"},{"speaker":"Annemie Tonken","startTime":1200.0,"endTime":1203.66,"body":"create a sense of community and"},{"speaker":"Annemie Tonken","startTime":1203.66,"endTime":1207.62,"body":"shared. It's the, you know, it's"},{"speaker":"Annemie Tonken","startTime":1203.66,"endTime":1207.62,"body":"the rising tide in real life,"},{"speaker":"Annemie Tonken","startTime":1207.62,"endTime":1210.68,"body":"like, that's, it's worked"},{"speaker":"Annemie Tonken","startTime":1207.62,"endTime":1210.68,"body":"exactly like that."},{"speaker":"Michelle McAfee","startTime":1210.92,"endTime":1212.6,"body":"Well, first of"},{"speaker":"Michelle McAfee","startTime":1210.92,"endTime":1212.6,"body":"all, thank you for saying that,"},{"speaker":"Michelle McAfee","startTime":1212.6,"endTime":1215.66,"body":"because it like, that's, that"},{"speaker":"Michelle McAfee","startTime":1212.6,"endTime":1215.66,"body":"has always been my vision. And"},{"speaker":"Michelle McAfee","startTime":1215.72,"endTime":1219.74,"body":"just to be blunt and honest with"},{"speaker":"Michelle McAfee","startTime":1215.72,"endTime":1219.74,"body":"you, it's taken a few years to"},{"speaker":"Michelle McAfee","startTime":1219.74,"endTime":1222.28,"body":"be able to, like, actually"},{"speaker":"Michelle McAfee","startTime":1219.74,"endTime":1222.28,"body":"communicate that I've had this"},{"speaker":"Michelle McAfee","startTime":1222.28,"endTime":1228.1,"body":"idea for the studio and for this"},{"speaker":"Michelle McAfee","startTime":1222.28,"endTime":1228.1,"body":"community for a very long time,"},{"speaker":"Michelle McAfee","startTime":1228.1,"endTime":1231.52,"body":"but it I just never could really"},{"speaker":"Michelle McAfee","startTime":1228.1,"endTime":1231.52,"body":"communicate it. So to hear you"},{"speaker":"Michelle McAfee","startTime":1231.52,"endTime":1235.12,"body":"say it back to me, just it's,"},{"speaker":"Michelle McAfee","startTime":1231.52,"endTime":1235.12,"body":"you know, just like the icing on"},{"speaker":"Michelle McAfee","startTime":1235.12,"endTime":1241.68,"body":"the cake. But yeah, I do feel"},{"speaker":"Michelle McAfee","startTime":1235.12,"endTime":1241.68,"body":"like a very big driver for me in"},{"speaker":"Michelle McAfee","startTime":1241.74,"endTime":1246.3,"body":"really moving this part of the"},{"speaker":"Michelle McAfee","startTime":1241.74,"endTime":1246.3,"body":"studio forward, opening it up to"},{"speaker":"Michelle McAfee","startTime":1246.3,"endTime":1250.92,"body":"the wider community where I live"},{"speaker":"Michelle McAfee","startTime":1246.3,"endTime":1250.92,"body":"was just to be honest, like"},{"speaker":"Michelle McAfee","startTime":1250.92,"endTime":1256.2,"body":"COVID, because I felt very"},{"speaker":"Michelle McAfee","startTime":1250.92,"endTime":1256.2,"body":"connected in the wedding"},{"speaker":"Michelle McAfee","startTime":1256.2,"endTime":1259.8,"body":"photography world. Then I became"},{"speaker":"Michelle McAfee","startTime":1256.2,"endTime":1259.8,"body":"a portrait photographer, and I"},{"speaker":"Michelle McAfee","startTime":1259.8,"endTime":1264.56,"body":"never really invested the time"},{"speaker":"Michelle McAfee","startTime":1259.8,"endTime":1264.56,"body":"in finding a network of portrait"},{"speaker":"Michelle McAfee","startTime":1264.56,"endTime":1267.2,"body":"photographers to connect with. I"},{"speaker":"Michelle McAfee","startTime":1264.56,"endTime":1267.2,"body":"mean, I met a few here and"},{"speaker":"Michelle McAfee","startTime":1267.2,"endTime":1270.62,"body":"there, but it just wasn't the"},{"speaker":"Michelle McAfee","startTime":1267.2,"endTime":1270.62,"body":"same way that I was connected in"},{"speaker":"Michelle McAfee","startTime":1270.62,"endTime":1274.16,"body":"the wedding industry. Yeah, and"},{"speaker":"Michelle McAfee","startTime":1270.62,"endTime":1274.16,"body":"then when COVID rolled around, I"},{"speaker":"Michelle McAfee","startTime":1274.16,"endTime":1277.46,"body":"just felt like everything"},{"speaker":"Michelle McAfee","startTime":1274.16,"endTime":1277.46,"body":"stopped and I just was sitting"},{"speaker":"Michelle McAfee","startTime":1277.46,"endTime":1281.26,"body":"on this island alone and trying"},{"speaker":"Michelle McAfee","startTime":1277.46,"endTime":1281.26,"body":"to make all these decisions,"},{"speaker":"Michelle McAfee","startTime":1281.44,"endTime":1285.34,"body":"double, triple, guessing myself,"},{"speaker":"Michelle McAfee","startTime":1281.44,"endTime":1285.34,"body":"thinking that my ideas, you"},{"speaker":"Michelle McAfee","startTime":1285.34,"endTime":1288.58,"body":"know, weren't worth anything,"},{"speaker":"Michelle McAfee","startTime":1285.34,"endTime":1288.58,"body":"and that I was doing it all"},{"speaker":"Michelle McAfee","startTime":1288.58,"endTime":1291.34,"body":"wrong, and like, you know, going"},{"speaker":"Michelle McAfee","startTime":1288.58,"endTime":1291.34,"body":"down the rabbit holes, like"},{"speaker":"Michelle McAfee","startTime":1291.34,"endTime":1294.1,"body":"going on social media and"},{"speaker":"Michelle McAfee","startTime":1291.34,"endTime":1294.1,"body":"comparing yourself right, and it"},{"speaker":"Michelle McAfee","startTime":1294.1,"endTime":1297.22,"body":"just was not a good place. And I"},{"speaker":"Michelle McAfee","startTime":1294.1,"endTime":1297.22,"body":"was like, there's gotta be,"},{"speaker":"Michelle McAfee","startTime":1297.22,"endTime":1299.68,"body":"like, a better way to do this"},{"speaker":"Michelle McAfee","startTime":1297.22,"endTime":1299.68,"body":"than, like, all of us just"},{"speaker":"Michelle McAfee","startTime":1299.68,"endTime":1303.24,"body":"sitting on our own island and"},{"speaker":"Michelle McAfee","startTime":1299.68,"endTime":1303.24,"body":"trying to figure out how to do"},{"speaker":"Michelle McAfee","startTime":1303.24,"endTime":1308.7,"body":"it on our own. Because anytime"},{"speaker":"Michelle McAfee","startTime":1303.24,"endTime":1308.7,"body":"I've seen my business propel"},{"speaker":"Michelle McAfee","startTime":1309.78,"endTime":1312.48,"body":"and, you know, over 16 years, I"},{"speaker":"Michelle McAfee","startTime":1309.78,"endTime":1312.48,"body":"feel like there are very key"},{"speaker":"Michelle McAfee","startTime":1312.48,"endTime":1315.48,"body":"turning points where I've been"},{"speaker":"Michelle McAfee","startTime":1312.48,"endTime":1315.48,"body":"like, Yes, I can point to that"},{"speaker":"Michelle McAfee","startTime":1315.48,"endTime":1319.56,"body":"and say that was like a turning"},{"speaker":"Michelle McAfee","startTime":1315.48,"endTime":1319.56,"body":"tide for me when it sort of"},{"speaker":"Michelle McAfee","startTime":1319.62,"endTime":1323.36,"body":"elevated my business to whatever"},{"speaker":"Michelle McAfee","startTime":1319.62,"endTime":1323.36,"body":"that next level was, you know,"},{"speaker":"Michelle McAfee","startTime":1323.36,"endTime":1328.04,"body":"whatever, whatever it was that I"},{"speaker":"Michelle McAfee","startTime":1323.36,"endTime":1328.04,"body":"was trying to do. And the sort"},{"speaker":"Michelle McAfee","startTime":1328.04,"endTime":1331.82,"body":"of defining factor around all of"},{"speaker":"Michelle McAfee","startTime":1328.04,"endTime":1331.82,"body":"that was always having people"},{"speaker":"Michelle McAfee","startTime":1331.82,"endTime":1336.14,"body":"around me to, like, bounce my"},{"speaker":"Michelle McAfee","startTime":1331.82,"endTime":1336.14,"body":"ideas off of and support me. And"},{"speaker":"Michelle McAfee","startTime":1336.14,"endTime":1341.62,"body":"so with the studio that really"},{"speaker":"Michelle McAfee","startTime":1336.14,"endTime":1341.62,"body":"is kind of like in the"},{"speaker":"Michelle McAfee","startTime":1341.62,"endTime":1345.04,"body":"photography community, the next"},{"speaker":"Michelle McAfee","startTime":1341.62,"endTime":1345.04,"body":"rendition for the studio. So we"},{"speaker":"Michelle McAfee","startTime":1345.04,"endTime":1348.1,"body":"actually, in the fall, just"},{"speaker":"Michelle McAfee","startTime":1345.04,"endTime":1348.1,"body":"launched a photography"},{"speaker":"Michelle McAfee","startTime":1348.1,"endTime":1353.02,"body":"collective. So it's a membership"},{"speaker":"Michelle McAfee","startTime":1348.1,"endTime":1353.02,"body":"that photographers can join, and"},{"speaker":"Michelle McAfee","startTime":1353.02,"endTime":1357.46,"body":"with it, they get hourly access"},{"speaker":"Michelle McAfee","startTime":1353.02,"endTime":1357.46,"body":"to the to the studio that they"},{"speaker":"Michelle McAfee","startTime":1357.46,"endTime":1360.3,"body":"can use however they want"},{"speaker":"Michelle McAfee","startTime":1357.46,"endTime":1360.3,"body":"throughout the year. So they can"},{"speaker":"Michelle McAfee","startTime":1360.3,"endTime":1363.18,"body":"use it for client appreciation"},{"speaker":"Michelle McAfee","startTime":1360.3,"endTime":1363.18,"body":"events, client shoots, mini"},{"speaker":"Michelle McAfee","startTime":1363.18,"endTime":1368.1,"body":"sessions, things like that. But"},{"speaker":"Michelle McAfee","startTime":1363.18,"endTime":1368.1,"body":"beyond that, it's meant to be a"},{"speaker":"Michelle McAfee","startTime":1368.1,"endTime":1372.54,"body":"place where photographers can"},{"speaker":"Michelle McAfee","startTime":1368.1,"endTime":1372.54,"body":"essentially share resources and"},{"speaker":"Michelle McAfee","startTime":1372.54,"endTime":1376.98,"body":"resources including the studio,"},{"speaker":"Michelle McAfee","startTime":1372.54,"endTime":1376.98,"body":"but also resources like"},{"speaker":"Michelle McAfee","startTime":1377.28,"endTime":1381.86,"body":"knowledge and education and"},{"speaker":"Michelle McAfee","startTime":1377.28,"endTime":1381.86,"body":"ideas. We actually had one of"},{"speaker":"Michelle McAfee","startTime":1381.86,"endTime":1385.88,"body":"our first meetups yesterday, and"},{"speaker":"Michelle McAfee","startTime":1381.86,"endTime":1385.88,"body":"it was so cool to hear some of"},{"speaker":"Michelle McAfee","startTime":1385.88,"endTime":1388.04,"body":"the photographers going around,"},{"speaker":"Michelle McAfee","startTime":1385.88,"endTime":1388.04,"body":"and they're being like, well, I"},{"speaker":"Michelle McAfee","startTime":1388.04,"endTime":1390.26,"body":"have some some dresses, you"},{"speaker":"Michelle McAfee","startTime":1388.04,"endTime":1390.26,"body":"know, can I bring them to the"},{"speaker":"Michelle McAfee","startTime":1390.26,"endTime":1392.6,"body":"studio and I'll house them"},{"speaker":"Michelle McAfee","startTime":1390.26,"endTime":1392.6,"body":"there, and then anyone can use"},{"speaker":"Michelle McAfee","startTime":1392.72,"endTime":1395.96,"body":"them. And that really has always"},{"speaker":"Michelle McAfee","startTime":1392.72,"endTime":1395.96,"body":"just been my vision. I when I"},{"speaker":"Michelle McAfee","startTime":1395.96,"endTime":1399.86,"body":"look around, I see so many"},{"speaker":"Michelle McAfee","startTime":1395.96,"endTime":1399.86,"body":"photographers working so hard by"},{"speaker":"Michelle McAfee","startTime":1399.86,"endTime":1403.3,"body":"themselves. And I think that"},{"speaker":"Michelle McAfee","startTime":1399.86,"endTime":1403.3,"body":"when we come together and we"},{"speaker":"Michelle McAfee","startTime":1403.3,"endTime":1407.8,"body":"work together collectively, you"},{"speaker":"Michelle McAfee","startTime":1403.3,"endTime":1407.8,"body":"move your business forward 10"},{"speaker":"Michelle McAfee","startTime":1407.8,"endTime":1408.7,"body":"times faster."},{"speaker":"Annemie Tonken","startTime":1408.76,"endTime":1412.0,"body":"Yeah,"},{"speaker":"Annemie Tonken","startTime":1408.76,"endTime":1412.0,"body":"absolutely. All right, so let's"},{"speaker":"Annemie Tonken","startTime":1412.0,"endTime":1414.46,"body":"talk about among the people"},{"speaker":"Annemie Tonken","startTime":1412.0,"endTime":1414.46,"body":"listening. There's going to be a"},{"speaker":"Annemie Tonken","startTime":1414.46,"endTime":1418.18,"body":"small number of people who own"},{"speaker":"Annemie Tonken","startTime":1414.46,"endTime":1418.18,"body":"studio space, whether it's part"},{"speaker":"Annemie Tonken","startTime":1418.18,"endTime":1421.74,"body":"of their home or, you know, a"},{"speaker":"Annemie Tonken","startTime":1418.18,"endTime":1421.74,"body":"separate space, there are going"},{"speaker":"Annemie Tonken","startTime":1421.74,"endTime":1425.82,"body":"to be some other percentage of"},{"speaker":"Annemie Tonken","startTime":1421.74,"endTime":1425.82,"body":"people listening who have access"},{"speaker":"Annemie Tonken","startTime":1425.82,"endTime":1429.6,"body":"to a studio space. Maybe they're"},{"speaker":"Annemie Tonken","startTime":1425.82,"endTime":1429.6,"body":"a member of something akin to"},{"speaker":"Annemie Tonken","startTime":1429.6,"endTime":1432.24,"body":"what you're talking about here."},{"speaker":"Annemie Tonken","startTime":1429.6,"endTime":1432.24,"body":"And then there's going to be the"},{"speaker":"Annemie Tonken","startTime":1432.24,"endTime":1437.22,"body":"biggest proportion of people who"},{"speaker":"Annemie Tonken","startTime":1432.24,"endTime":1437.22,"body":"have no idea like where they"},{"speaker":"Annemie Tonken","startTime":1437.22,"endTime":1440.36,"body":"would even start with something"},{"speaker":"Annemie Tonken","startTime":1437.22,"endTime":1440.36,"body":"like this. What would you say to"},{"speaker":"Annemie Tonken","startTime":1440.36,"endTime":1443.72,"body":"those people, maybe they're not"},{"speaker":"Annemie Tonken","startTime":1440.36,"endTime":1443.72,"body":"even close to being able to"},{"speaker":"Annemie Tonken","startTime":1443.72,"endTime":1447.2,"body":"purchase a building. But like,"},{"speaker":"Annemie Tonken","startTime":1443.72,"endTime":1447.2,"body":"where, you know, you started"},{"speaker":"Annemie Tonken","startTime":1447.2,"endTime":1450.5,"body":"with an apartment, a space"},{"speaker":"Annemie Tonken","startTime":1447.2,"endTime":1450.5,"body":"inside of your apartment, if you"},{"speaker":"Annemie Tonken","startTime":1450.5,"endTime":1453.08,"body":"were starting back at the"},{"speaker":"Annemie Tonken","startTime":1450.5,"endTime":1453.08,"body":"beginning, what would you be"},{"speaker":"Annemie Tonken","startTime":1453.08,"endTime":1455.84,"body":"looking for, or would you take"},{"speaker":"Annemie Tonken","startTime":1453.08,"endTime":1455.84,"body":"it in a different direction?"},{"speaker":"Annemie Tonken","startTime":1456.14,"endTime":1456.56,"body":"That is a"},{"speaker":"Michelle McAfee","startTime":1456.56,"endTime":1458.48,"body":"really good"},{"speaker":"Michelle McAfee","startTime":1456.56,"endTime":1458.48,"body":"question, to the best of my"},{"speaker":"Michelle McAfee","startTime":1458.48,"endTime":1461.86,"body":"knowledge, when I started,"},{"speaker":"Michelle McAfee","startTime":1458.48,"endTime":1461.86,"body":"because, I mean, you know,"},{"speaker":"Michelle McAfee","startTime":1462.16,"endTime":1465.88,"body":"dating myself here, you know, 16"},{"speaker":"Michelle McAfee","startTime":1462.16,"endTime":1465.88,"body":"years ago, sure, sure. You know,"},{"speaker":"Michelle McAfee","startTime":1466.18,"endTime":1470.02,"body":"when I started my business, I"},{"speaker":"Michelle McAfee","startTime":1466.18,"endTime":1470.02,"body":"honestly don't believe that"},{"speaker":"Michelle McAfee","startTime":1470.02,"endTime":1476.92,"body":"there was as much access to"},{"speaker":"Michelle McAfee","startTime":1470.02,"endTime":1476.92,"body":"studios as there is now. Because"},{"speaker":"Michelle McAfee","startTime":1477.64,"endTime":1481.02,"body":"even outside of photography"},{"speaker":"Michelle McAfee","startTime":1477.64,"endTime":1481.02,"body":"studios, like in our area, which"},{"speaker":"Michelle McAfee","startTime":1481.02,"endTime":1483.48,"body":"I don't think I mentioned. I'm"},{"speaker":"Michelle McAfee","startTime":1481.02,"endTime":1483.48,"body":"based in Northern Virginia,"},{"speaker":"Michelle McAfee","startTime":1483.48,"endTime":1486.96,"body":"outside of Washington, DC, there"},{"speaker":"Michelle McAfee","startTime":1483.48,"endTime":1486.96,"body":"are, like, there are even just"},{"speaker":"Michelle McAfee","startTime":1486.96,"endTime":1490.74,"body":"like content creation studios."},{"speaker":"Michelle McAfee","startTime":1486.96,"endTime":1490.74,"body":"So like, you can use them for"},{"speaker":"Michelle McAfee","startTime":1490.74,"endTime":1493.92,"body":"photography, but like, they're"},{"speaker":"Michelle McAfee","startTime":1490.74,"endTime":1493.92,"body":"like, I think content creation,"},{"speaker":"Michelle McAfee","startTime":1493.92,"endTime":1497.34,"body":"because it's become so"},{"speaker":"Michelle McAfee","startTime":1493.92,"endTime":1497.34,"body":"important, right? These sort of"},{"speaker":"Michelle McAfee","startTime":1497.34,"endTime":1500.12,"body":"like places that you can come"},{"speaker":"Michelle McAfee","startTime":1497.34,"endTime":1500.12,"body":"and create content, which. Is"},{"speaker":"Michelle McAfee","startTime":1500.12,"endTime":1503.54,"body":"part of what you know, studio"},{"speaker":"Michelle McAfee","startTime":1500.12,"endTime":1503.54,"body":"428, is it's just also has a"},{"speaker":"Michelle McAfee","startTime":1503.54,"endTime":1506.78,"body":"community piece of it, but the"},{"speaker":"Michelle McAfee","startTime":1503.54,"endTime":1506.78,"body":"access to that is greater. So"},{"speaker":"Michelle McAfee","startTime":1506.78,"endTime":1510.14,"body":"back when I was getting started,"},{"speaker":"Michelle McAfee","startTime":1506.78,"endTime":1510.14,"body":"I don't feel like that existed."},{"speaker":"Michelle McAfee","startTime":1510.14,"endTime":1513.38,"body":"I feel like the studios that I"},{"speaker":"Michelle McAfee","startTime":1510.14,"endTime":1513.38,"body":"would have had access to would"},{"speaker":"Michelle McAfee","startTime":1513.38,"endTime":1519.08,"body":"have been like sterile, techie"},{"speaker":"Michelle McAfee","startTime":1513.38,"endTime":1519.08,"body":"type Studios, which is the"},{"speaker":"Michelle McAfee","startTime":1519.08,"endTime":1524.02,"body":"complete opposite of what my"},{"speaker":"Michelle McAfee","startTime":1519.08,"endTime":1524.02,"body":"studio is. It's very like a it's"},{"speaker":"Michelle McAfee","startTime":1524.02,"endTime":1526.48,"body":"very approachable. It was"},{"speaker":"Michelle McAfee","startTime":1524.02,"endTime":1526.48,"body":"designed with like, kind of like"},{"speaker":"Michelle McAfee","startTime":1526.48,"endTime":1530.08,"body":"the client and the experience in"},{"speaker":"Michelle McAfee","startTime":1526.48,"endTime":1530.08,"body":"mind. It almost looks like the"},{"speaker":"Michelle McAfee","startTime":1530.08,"endTime":1532.48,"body":"lounge area, almost looks like"},{"speaker":"Michelle McAfee","startTime":1530.08,"endTime":1532.48,"body":"it, you know, like you're"},{"speaker":"Michelle McAfee","startTime":1532.48,"endTime":1535.54,"body":"walking into like an interior"},{"speaker":"Michelle McAfee","startTime":1532.48,"endTime":1535.54,"body":"design showroom type thing,"},{"speaker":"Michelle McAfee","startTime":1535.54,"endTime":1539.74,"body":"right? Like it has like that"},{"speaker":"Michelle McAfee","startTime":1535.54,"endTime":1539.74,"body":"vibe to it. So I still think I"},{"speaker":"Michelle McAfee","startTime":1539.74,"endTime":1541.62,"body":"would have done it the same way."},{"speaker":"Michelle McAfee","startTime":1539.74,"endTime":1541.62,"body":"I've actually never thought"},{"speaker":"Michelle McAfee","startTime":1541.62,"endTime":1543.96,"body":"about that until you've asked"},{"speaker":"Michelle McAfee","startTime":1541.62,"endTime":1543.96,"body":"this question, but I still think"},{"speaker":"Michelle McAfee","startTime":1543.96,"endTime":1546.96,"body":"I would have done it the same"},{"speaker":"Michelle McAfee","startTime":1543.96,"endTime":1546.96,"body":"way. Now, though, if I was"},{"speaker":"Michelle McAfee","startTime":1546.96,"endTime":1552.06,"body":"starting today, all over because"},{"speaker":"Michelle McAfee","startTime":1546.96,"endTime":1552.06,"body":"some of these options are"},{"speaker":"Michelle McAfee","startTime":1552.06,"endTime":1557.28,"body":"available, I would absolutely"},{"speaker":"Michelle McAfee","startTime":1552.06,"endTime":1557.28,"body":"find a space that I could start"},{"speaker":"Michelle McAfee","startTime":1557.28,"endTime":1561.56,"body":"getting into to start utilizing"},{"speaker":"Michelle McAfee","startTime":1557.28,"endTime":1561.56,"body":"for even if it's for marketing"},{"speaker":"Michelle McAfee","startTime":1561.56,"endTime":1565.4,"body":"purposes. So a lot of times when"},{"speaker":"Michelle McAfee","startTime":1561.56,"endTime":1565.4,"body":"I'm talking to photographers,"},{"speaker":"Michelle McAfee","startTime":1565.4,"endTime":1567.68,"body":"and they'll be like, Oh, your"},{"speaker":"Michelle McAfee","startTime":1565.4,"endTime":1567.68,"body":"studio is so cool. Your studio"},{"speaker":"Michelle McAfee","startTime":1567.68,"endTime":1571.52,"body":"so cool. I just only do outdoor"},{"speaker":"Michelle McAfee","startTime":1567.68,"endTime":1571.52,"body":"photography. And it's a valid"},{"speaker":"Michelle McAfee","startTime":1571.52,"endTime":1576.62,"body":"point. It's a totally valid"},{"speaker":"Michelle McAfee","startTime":1571.52,"endTime":1576.62,"body":"point. And there are so many"},{"speaker":"Michelle McAfee","startTime":1576.62,"endTime":1581.44,"body":"ways to utilize a studio beyond"},{"speaker":"Michelle McAfee","startTime":1576.62,"endTime":1581.44,"body":"just a client shoot. And when"},{"speaker":"Michelle McAfee","startTime":1581.44,"endTime":1585.16,"body":"you really start thinking about"},{"speaker":"Michelle McAfee","startTime":1581.44,"endTime":1585.16,"body":"those, that's when you start to"},{"speaker":"Michelle McAfee","startTime":1585.16,"endTime":1589.66,"body":"see all of these other doors."},{"speaker":"Michelle McAfee","startTime":1585.16,"endTime":1589.66,"body":"And even, I would say, like,"},{"speaker":"Michelle McAfee","startTime":1589.72,"endTime":1595.06,"body":"revenue streams start to open up"},{"speaker":"Michelle McAfee","startTime":1589.72,"endTime":1595.06,"body":"for you that you know, if you"},{"speaker":"Michelle McAfee","startTime":1595.06,"endTime":1598.54,"body":"want that, that you can then"},{"speaker":"Michelle McAfee","startTime":1595.06,"endTime":1598.54,"body":"choose to step through. So a lot"},{"speaker":"Michelle McAfee","startTime":1598.54,"endTime":1601.32,"body":"of times, we operate kind of"},{"speaker":"Michelle McAfee","startTime":1598.54,"endTime":1601.32,"body":"like within our own four walls,"},{"speaker":"Michelle McAfee","startTime":1601.32,"endTime":1604.26,"body":"and we put on our blinders, and"},{"speaker":"Michelle McAfee","startTime":1601.32,"endTime":1604.26,"body":"we're like, this is what I do. I"},{"speaker":"Michelle McAfee","startTime":1604.26,"endTime":1607.38,"body":"photograph families, you know,"},{"speaker":"Michelle McAfee","startTime":1604.26,"endTime":1607.38,"body":"at parks and gardens, and I do"},{"speaker":"Michelle McAfee","startTime":1607.38,"endTime":1609.9,"body":"mini sessions and things like"},{"speaker":"Michelle McAfee","startTime":1607.38,"endTime":1609.9,"body":"that. And I'm just going to stay"},{"speaker":"Michelle McAfee","startTime":1609.9,"endTime":1612.48,"body":"focused. I'm going to stay"},{"speaker":"Michelle McAfee","startTime":1609.9,"endTime":1612.48,"body":"focused here. And if that"},{"speaker":"Michelle McAfee","startTime":1612.48,"endTime":1616.38,"body":"completely fulfills you, and you"},{"speaker":"Michelle McAfee","startTime":1612.48,"endTime":1616.38,"body":"feel as though financially, that"},{"speaker":"Michelle McAfee","startTime":1616.38,"endTime":1620.6,"body":"is hitting the mark very easily"},{"speaker":"Michelle McAfee","startTime":1616.38,"endTime":1620.6,"body":"for you, and that, you know, you"},{"speaker":"Michelle McAfee","startTime":1620.66,"endTime":1624.32,"body":"you're not having to, like, ever"},{"speaker":"Michelle McAfee","startTime":1620.66,"endTime":1624.32,"body":"say, who I kind of wish I, you"},{"speaker":"Michelle McAfee","startTime":1624.32,"endTime":1626.84,"body":"know, I kind of wish I could pay"},{"speaker":"Michelle McAfee","startTime":1624.32,"endTime":1626.84,"body":"myself a little bit more. I wish"},{"speaker":"Michelle McAfee","startTime":1626.84,"endTime":1629.0,"body":"my sales were a little bit"},{"speaker":"Michelle McAfee","startTime":1626.84,"endTime":1629.0,"body":"higher. I wish I had a few more"},{"speaker":"Michelle McAfee","startTime":1629.0,"endTime":1632.06,"body":"bookings. Or, for me, even,"},{"speaker":"Michelle McAfee","startTime":1629.0,"endTime":1632.06,"body":"honestly, you know, what the"},{"speaker":"Michelle McAfee","startTime":1632.06,"endTime":1636.8,"body":"Studio does, it evens out my"},{"speaker":"Michelle McAfee","startTime":1632.06,"endTime":1636.8,"body":"workflow. So that way, like my"},{"speaker":"Michelle McAfee","startTime":1636.8,"endTime":1642.1,"body":"my workload, so that way fall"},{"speaker":"Michelle McAfee","startTime":1636.8,"endTime":1642.1,"body":"doesn't have to feel so chaotic,"},{"speaker":"Michelle McAfee","startTime":1642.1,"endTime":1644.86,"body":"because you can actually be"},{"speaker":"Michelle McAfee","startTime":1642.1,"endTime":1644.86,"body":"shooting in like January and"},{"speaker":"Michelle McAfee","startTime":1644.86,"endTime":1647.38,"body":"February and March, maybe"},{"speaker":"Michelle McAfee","startTime":1644.86,"endTime":1647.38,"body":"they're not your main genres,"},{"speaker":"Michelle McAfee","startTime":1647.92,"endTime":1653.68,"body":"but so all that to say that I"},{"speaker":"Michelle McAfee","startTime":1647.92,"endTime":1653.68,"body":"think if you can remove the"},{"speaker":"Michelle McAfee","startTime":1653.68,"endTime":1658.12,"body":"blinders and say, Okay, I'm an"},{"speaker":"Michelle McAfee","startTime":1653.68,"endTime":1658.12,"body":"outdoor photographer, but how"},{"speaker":"Michelle McAfee","startTime":1658.12,"endTime":1663.18,"body":"could I use A studio space to"},{"speaker":"Michelle McAfee","startTime":1658.12,"endTime":1663.18,"body":"either bring in new warm leads"},{"speaker":"Michelle McAfee","startTime":1663.18,"endTime":1667.26,"body":"to maybe shoot some genres that"},{"speaker":"Michelle McAfee","startTime":1663.18,"endTime":1667.26,"body":"I don't normally shoot in the"},{"speaker":"Michelle McAfee","startTime":1667.26,"endTime":1671.94,"body":"off season, so that way I can"},{"speaker":"Michelle McAfee","startTime":1667.26,"endTime":1671.94,"body":"take less families in the fall"},{"speaker":"Michelle McAfee","startTime":1671.94,"endTime":1674.88,"body":"and maybe have a little bit more"},{"speaker":"Michelle McAfee","startTime":1671.94,"endTime":1674.88,"body":"time for my family. Could I"},{"speaker":"Michelle McAfee","startTime":1674.88,"endTime":1677.64,"body":"throw a client appreciation"},{"speaker":"Michelle McAfee","startTime":1674.88,"endTime":1677.64,"body":"event? I mean, I you know what I"},{"speaker":"Michelle McAfee","startTime":1677.64,"endTime":1680.3,"body":"always think of for"},{"speaker":"Michelle McAfee","startTime":1677.64,"endTime":1680.3,"body":"photographers, even if you're an"},{"speaker":"Michelle McAfee","startTime":1680.3,"endTime":1683.3,"body":"outdoor natural light"},{"speaker":"Michelle McAfee","startTime":1680.3,"endTime":1683.3,"body":"photographer, you and let's"},{"speaker":"Michelle McAfee","startTime":1683.3,"endTime":1686.42,"body":"present your like, let's say"},{"speaker":"Michelle McAfee","startTime":1683.3,"endTime":1686.42,"body":"you're doing families, those"},{"speaker":"Michelle McAfee","startTime":1686.42,"endTime":1691.04,"body":"families, the parents, guarantee"},{"speaker":"Michelle McAfee","startTime":1686.42,"endTime":1691.04,"body":"they need hot shots, absolutely"},{"speaker":"Michelle McAfee","startTime":1691.04,"endTime":1695.66,"body":"like an amazing client"},{"speaker":"Michelle McAfee","startTime":1691.04,"endTime":1695.66,"body":"appreciation event that you"},{"speaker":"Michelle McAfee","startTime":1695.66,"endTime":1698.9,"body":"could throw. Hey, you're one of"},{"speaker":"Michelle McAfee","startTime":1695.66,"endTime":1698.9,"body":"my top 10 clients. So I'm"},{"speaker":"Michelle McAfee","startTime":1698.9,"endTime":1702.58,"body":"offering, I'm doing this day. If"},{"speaker":"Michelle McAfee","startTime":1698.9,"endTime":1702.58,"body":"you want to come in to this the"},{"speaker":"Michelle McAfee","startTime":1702.58,"endTime":1705.52,"body":"studio space, and I can do a"},{"speaker":"Michelle McAfee","startTime":1702.58,"endTime":1705.52,"body":"professional headshot for you"},{"speaker":"Michelle McAfee","startTime":1705.58,"endTime":1707.98,"body":"that you can use for LinkedIn or"},{"speaker":"Michelle McAfee","startTime":1705.58,"endTime":1707.98,"body":"your business or whatever, like,"},{"speaker":"Michelle McAfee","startTime":1707.98,"endTime":1714.22,"body":"what an amazing client add on"},{"speaker":"Michelle McAfee","startTime":1707.98,"endTime":1714.22,"body":"and value boost for them. So I"},{"speaker":"Michelle McAfee","startTime":1714.22,"endTime":1718.84,"body":"think just looking outside of a"},{"speaker":"Michelle McAfee","startTime":1714.22,"endTime":1718.84,"body":"studio as well, I only shoot"},{"speaker":"Michelle McAfee","startTime":1718.84,"endTime":1721.68,"body":"outdoors, so I don't need a"},{"speaker":"Michelle McAfee","startTime":1718.84,"endTime":1721.68,"body":"studio space, I think if you can"},{"speaker":"Michelle McAfee","startTime":1721.68,"endTime":1725.1,"body":"remove those blinders and the"},{"speaker":"Michelle McAfee","startTime":1721.68,"endTime":1725.1,"body":"walls that you're operating in"},{"speaker":"Michelle McAfee","startTime":1725.1,"endTime":1729.42,"body":"and say, but how could I use it?"},{"speaker":"Michelle McAfee","startTime":1725.1,"endTime":1729.42,"body":"That's when you really start to"},{"speaker":"Michelle McAfee","startTime":1729.42,"endTime":1733.14,"body":"see the power of a studio and"},{"speaker":"Michelle McAfee","startTime":1729.42,"endTime":1733.14,"body":"just how it can help your"},{"speaker":"Michelle McAfee","startTime":1733.14,"endTime":1735.78,"body":"business grow in different ways"},{"speaker":"Michelle McAfee","startTime":1733.14,"endTime":1735.78,"body":"that you maybe didn't imagine."},{"speaker":"Michelle McAfee","startTime":1735.96,"endTime":1736.44,"body":"Yeah,"},{"speaker":"Annemie Tonken","startTime":1736.5,"endTime":1739.2,"body":"so many people"},{"speaker":"Annemie Tonken","startTime":1736.5,"endTime":1739.2,"body":"get stuck in their head about"},{"speaker":"Annemie Tonken","startTime":1739.2,"endTime":1743.66,"body":"the cost of either, you know,"},{"speaker":"Annemie Tonken","startTime":1739.2,"endTime":1743.66,"body":"purchasing, certainly purchasing"},{"speaker":"Annemie Tonken","startTime":1743.66,"endTime":1749.18,"body":"a studio, or even renting studio"},{"speaker":"Annemie Tonken","startTime":1743.66,"endTime":1749.18,"body":"space where you're responsible"},{"speaker":"Annemie Tonken","startTime":1749.18,"endTime":1753.56,"body":"for an entire lease. There are"},{"speaker":"Annemie Tonken","startTime":1749.18,"endTime":1753.56,"body":"so many more opportunities these"},{"speaker":"Annemie Tonken","startTime":1753.56,"endTime":1756.74,"body":"days, to your point, to"},{"speaker":"Annemie Tonken","startTime":1753.56,"endTime":1756.74,"body":"participate in some sort of,"},{"speaker":"Annemie Tonken","startTime":1756.74,"endTime":1759.74,"body":"like timeshare kind of a"},{"speaker":"Annemie Tonken","startTime":1756.74,"endTime":1759.74,"body":"situation in a studio like the"},{"speaker":"Annemie Tonken","startTime":1759.74,"endTime":1763.42,"body":"one that you've set up. I think"},{"speaker":"Annemie Tonken","startTime":1759.74,"endTime":1763.42,"body":"that for anyone who is worried"},{"speaker":"Annemie Tonken","startTime":1763.42,"endTime":1767.86,"body":"about the cost, I get that, but"},{"speaker":"Annemie Tonken","startTime":1763.42,"endTime":1767.86,"body":"sitting down and mapping out how"},{"speaker":"Annemie Tonken","startTime":1767.92,"endTime":1773.02,"body":"you are going to, you know,"},{"speaker":"Annemie Tonken","startTime":1767.92,"endTime":1773.02,"body":"knock the ROI on that investment"},{"speaker":"Annemie Tonken","startTime":1773.02,"endTime":1776.14,"body":"out of the park. It's, there's"},{"speaker":"Annemie Tonken","startTime":1773.02,"endTime":1776.14,"body":"just so many different"},{"speaker":"Annemie Tonken","startTime":1776.2,"endTime":1780.3,"body":"opportunities. And, you know,"},{"speaker":"Annemie Tonken","startTime":1776.2,"endTime":1780.3,"body":"it's like my head is just ping,"},{"speaker":"Annemie Tonken","startTime":1780.3,"endTime":1785.04,"body":"ping, pinging with ideas here,"},{"speaker":"Annemie Tonken","startTime":1780.3,"endTime":1785.04,"body":"this idea of having, like, a"},{"speaker":"Annemie Tonken","startTime":1785.04,"endTime":1788.34,"body":"headshot, mini marathon type"},{"speaker":"Annemie Tonken","startTime":1785.04,"endTime":1788.34,"body":"thing for as a client"},{"speaker":"Annemie Tonken","startTime":1788.34,"endTime":1791.82,"body":"appreciation could be strictly"},{"speaker":"Annemie Tonken","startTime":1788.34,"endTime":1791.82,"body":"client appreciation. It could"},{"speaker":"Annemie Tonken","startTime":1791.82,"endTime":1796.08,"body":"also be a fundraiser, like"},{"speaker":"Annemie Tonken","startTime":1791.82,"endTime":1796.08,"body":"donate $100 to the, you know,"},{"speaker":"Annemie Tonken","startTime":1796.08,"endTime":1798.6,"body":"whatever is something,"},{"speaker":"Annemie Tonken","startTime":1796.08,"endTime":1798.6,"body":"especially if it's something"},{"speaker":"Annemie Tonken","startTime":1798.6,"endTime":1802.1,"body":"local and important to your."},{"speaker":"Annemie Tonken","startTime":1798.6,"endTime":1802.1,"body":"Regular client base, they're"},{"speaker":"Annemie Tonken","startTime":1802.1,"endTime":1806.96,"body":"going to love the opportunity to"},{"speaker":"Annemie Tonken","startTime":1802.1,"endTime":1806.96,"body":"support that thing and get"},{"speaker":"Annemie Tonken","startTime":1806.96,"endTime":1810.26,"body":"something that they need to get"},{"speaker":"Annemie Tonken","startTime":1806.96,"endTime":1810.26,"body":"anyway, with you, cementing you"},{"speaker":"Annemie Tonken","startTime":1810.26,"endTime":1813.62,"body":"as their go to photographer who"},{"speaker":"Annemie Tonken","startTime":1810.26,"endTime":1813.62,"body":"they love and recommend and all"},{"speaker":"Annemie Tonken","startTime":1813.62,"endTime":1816.62,"body":"those kinds of things. I mean, I"},{"speaker":"Annemie Tonken","startTime":1813.62,"endTime":1816.62,"body":"just, I feel like the marketing"},{"speaker":"Annemie Tonken","startTime":1816.86,"endTime":1820.36,"body":"potential all by itself, if"},{"speaker":"Annemie Tonken","startTime":1816.86,"endTime":1820.36,"body":"you're creative enough about it."},{"speaker":"Annemie Tonken","startTime":1820.36,"endTime":1823.96,"body":"Could cover that ROI and more,"},{"speaker":"Annemie Tonken","startTime":1820.36,"endTime":1823.96,"body":"but you've got lots of ideas"},{"speaker":"Annemie Tonken","startTime":1823.96,"endTime":1826.3,"body":"about this. I know we've talked"},{"speaker":"Annemie Tonken","startTime":1823.96,"endTime":1826.3,"body":"about this, and I think that"},{"speaker":"Annemie Tonken","startTime":1826.3,"endTime":1828.76,"body":"you've turned that into a"},{"speaker":"Annemie Tonken","startTime":1826.3,"endTime":1828.76,"body":"freebie, right?"},{"speaker":"Michelle McAfee","startTime":1828.82,"endTime":1833.44,"body":"Yes. So I have"},{"speaker":"Michelle McAfee","startTime":1828.82,"endTime":1833.44,"body":"a freebie download on 10"},{"speaker":"Michelle McAfee","startTime":1833.44,"endTime":1837.22,"body":"different ways that you can"},{"speaker":"Michelle McAfee","startTime":1833.44,"endTime":1837.22,"body":"utilize a studio to sort of"},{"speaker":"Michelle McAfee","startTime":1837.28,"endTime":1841.08,"body":"boost your brand awareness and"},{"speaker":"Michelle McAfee","startTime":1837.28,"endTime":1841.08,"body":"your sales. So you can download"},{"speaker":"Michelle McAfee","startTime":1841.08,"endTime":1846.72,"body":"that online at Studio at four to"},{"speaker":"Michelle McAfee","startTime":1841.08,"endTime":1846.72,"body":"eight.com. Backslash, 10 ideas,"},{"speaker":"Annemie Tonken","startTime":1847.08,"endTime":1849.24,"body":"amazing. And"},{"speaker":"Annemie Tonken","startTime":1847.08,"endTime":1849.24,"body":"it's just to be really clear,"},{"speaker":"Annemie Tonken","startTime":1849.24,"endTime":1851.04,"body":"it's studio 84,"},{"speaker":"Michelle McAfee","startTime":1851.34,"endTime":1854.76,"body":"to eight,"},{"speaker":"Michelle McAfee","startTime":1851.34,"endTime":1854.76,"body":"right? Yes, not studio eight."},{"speaker":"Michelle McAfee","startTime":1854.76,"endTime":1858.72,"body":"That will break your to, yeah, I"},{"speaker":"Michelle McAfee","startTime":1854.76,"endTime":1858.72,"body":"know. And"},{"speaker":"Annemie Tonken","startTime":1858.72,"endTime":1860.54,"body":"we'll link it in"},{"speaker":"Annemie Tonken","startTime":1858.72,"endTime":1860.54,"body":"the show notes, of course. So"},{"speaker":"Annemie Tonken","startTime":1860.54,"endTime":1863.06,"body":"we'll, we'll make that"},{"speaker":"Annemie Tonken","startTime":1860.54,"endTime":1863.06,"body":"available, but let everybody"},{"speaker":"Annemie Tonken","startTime":1863.06,"endTime":1865.04,"body":"know where else they can find"},{"speaker":"Annemie Tonken","startTime":1863.06,"endTime":1865.04,"body":"you. I know you've got a"},{"speaker":"Annemie Tonken","startTime":1865.04,"endTime":1869.42,"body":"separate site for your"},{"speaker":"Annemie Tonken","startTime":1865.04,"endTime":1869.42,"body":"photography work, and I'd love"},{"speaker":"Annemie Tonken","startTime":1869.42,"endTime":1870.98,"body":"to hear your Instagram,"},{"speaker":"Michelle McAfee","startTime":1871.04,"endTime":1873.86,"body":"yeah, so if you"},{"speaker":"Michelle McAfee","startTime":1871.04,"endTime":1873.86,"body":"want to check out the Studio"},{"speaker":"Michelle McAfee","startTime":1873.86,"endTime":1879.44,"body":"online, the studio on Instagram"},{"speaker":"Michelle McAfee","startTime":1873.86,"endTime":1879.44,"body":"is at Studio 84 to eight. And"},{"speaker":"Michelle McAfee","startTime":1879.44,"endTime":1882.52,"body":"then my photography business is"},{"speaker":"Michelle McAfee","startTime":1879.44,"endTime":1882.52,"body":"Michelle Lindsay photography."},{"speaker":"Michelle McAfee","startTime":1882.52,"endTime":1887.02,"body":"And on Instagram, you can find"},{"speaker":"Michelle McAfee","startTime":1882.52,"endTime":1887.02,"body":"me at Michelle Lindsay photo."},{"speaker":"Michelle McAfee","startTime":1887.38,"endTime":1890.5,"body":"Love it so good. Well, Lindsay"},{"speaker":"Michelle McAfee","startTime":1887.38,"endTime":1890.5,"body":"is spelled with Lindsay is"},{"speaker":"Michelle McAfee","startTime":1890.5,"endTime":1891.22,"body":"spelled with an A,"},{"speaker":"Annemie Tonken","startTime":1892.42,"endTime":1894.4,"body":"you know, I was"},{"speaker":"Annemie Tonken","startTime":1892.42,"endTime":1894.4,"body":"gonna jump into that earlier."},{"speaker":"Annemie Tonken","startTime":1894.4,"endTime":1898.0,"body":"The name Lindsay, yeah, it's"},{"speaker":"Annemie Tonken","startTime":1894.4,"endTime":1898.0,"body":"like and Michelle can be spelled"},{"speaker":"Annemie Tonken","startTime":1898.0,"endTime":1901.08,"body":"different ways too. So you're"},{"speaker":"Annemie Tonken","startTime":1898.0,"endTime":1901.08,"body":"it's like me, where I feel like"},{"speaker":"Annemie Tonken","startTime":1901.08,"endTime":1903.78,"body":"I always have to spell"},{"speaker":"Annemie Tonken","startTime":1901.08,"endTime":1903.78,"body":"everything out 100 times. That's"},{"speaker":"Annemie Tonken","startTime":1903.78,"endTime":1908.46,"body":"what LinkedIn show notes are for"},{"speaker":"Annemie Tonken","startTime":1903.78,"endTime":1908.46,"body":"so good. Well, it was lovely"},{"speaker":"Annemie Tonken","startTime":1908.46,"endTime":1911.7,"body":"chatting with you. I do not have"},{"speaker":"Annemie Tonken","startTime":1908.46,"endTime":1911.7,"body":"any doubt in the world that I'm"},{"speaker":"Annemie Tonken","startTime":1911.7,"endTime":1915.48,"body":"going to be having you on again,"},{"speaker":"Annemie Tonken","startTime":1911.7,"endTime":1915.48,"body":"because we could have taken this"},{"speaker":"Annemie Tonken","startTime":1915.54,"endTime":1918.18,"body":"a whole bunch of other"},{"speaker":"Annemie Tonken","startTime":1915.54,"endTime":1918.18,"body":"directions as well, but, but"},{"speaker":"Annemie Tonken","startTime":1918.18,"endTime":1921.68,"body":"we'll do that another day. This"},{"speaker":"Annemie Tonken","startTime":1918.18,"endTime":1921.68,"body":"was wonderful, and I am looking"},{"speaker":"Annemie Tonken","startTime":1921.68,"endTime":1925.04,"body":"forward to checking out your"},{"speaker":"Annemie Tonken","startTime":1921.68,"endTime":1925.04,"body":"your 10 ideas and comparing them"},{"speaker":"Annemie Tonken","startTime":1925.04,"endTime":1928.82,"body":"to my 10 ideas. So well, have a"},{"speaker":"Annemie Tonken","startTime":1925.04,"endTime":1928.82,"body":"wonderful day. Thank you so"},{"speaker":"Annemie Tonken","startTime":1928.82,"endTime":1929.48,"body":"much."},{"speaker":"Michelle McAfee","startTime":1929.84,"endTime":1931.46,"body":"Oh, thank you"},{"speaker":"Michelle McAfee","startTime":1929.84,"endTime":1931.46,"body":"so much for having me. Annemie."},{"speaker":"Michelle McAfee","startTime":1931.46,"endTime":1933.5,"body":"I really appreciate it. That's"},{"speaker":"Annemie Tonken","startTime":1933.5,"endTime":1935.24,"body":"it for this"},{"speaker":"Annemie Tonken","startTime":1933.5,"endTime":1935.24,"body":"week's episode of This can't be"},{"speaker":"Annemie Tonken","startTime":1935.24,"endTime":1938.48,"body":"that hard. I'll be back Same"},{"speaker":"Annemie Tonken","startTime":1935.24,"endTime":1938.48,"body":"time, same place next week. If"},{"speaker":"Annemie Tonken","startTime":1938.48,"endTime":1941.02,"body":"you like the show, be sure to"},{"speaker":"Annemie Tonken","startTime":1938.48,"endTime":1941.02,"body":"check out, this can't be that"},{"speaker":"Annemie Tonken","startTime":1941.02,"endTime":1943.72,"body":"heart.com to explore all the"},{"speaker":"Annemie Tonken","startTime":1941.02,"endTime":1943.72,"body":"resources we have for"},{"speaker":"Annemie Tonken","startTime":1943.72,"endTime":1946.72,"body":"photographers. And of course, it"},{"speaker":"Annemie Tonken","startTime":1943.72,"endTime":1946.72,"body":"would mean the world to me if"},{"speaker":"Annemie Tonken","startTime":1946.72,"endTime":1950.38,"body":"you would leave a review of the"},{"speaker":"Annemie Tonken","startTime":1946.72,"endTime":1950.38,"body":"show on iTunes or Spotify as"},{"speaker":"Annemie Tonken","startTime":1950.38,"endTime":1953.14,"body":"always. Thanks so much for"},{"speaker":"Annemie Tonken","startTime":1950.38,"endTime":1953.14,"body":"joining me. I hope you have a"},{"speaker":"Annemie Tonken","startTime":1953.14,"endTime":1954.1,"body":"fantastic week. You."}]}