{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.0,"endTime":3.42,"body":"If you have ever"},{"speaker":"Annemie Tonken","startTime":0.0,"endTime":3.42,"body":"bent over backwards for a client"},{"speaker":"Annemie Tonken","startTime":3.42,"endTime":6.96,"body":"or agreed to a last minute"},{"speaker":"Annemie Tonken","startTime":3.42,"endTime":6.96,"body":"request that you knew was going"},{"speaker":"Annemie Tonken","startTime":6.96,"endTime":11.04,"body":"to completely wreck your"},{"speaker":"Annemie Tonken","startTime":6.96,"endTime":11.04,"body":"weekend, or delivered more than"},{"speaker":"Annemie Tonken","startTime":11.04,"endTime":15.6,"body":"you promised because you didn't"},{"speaker":"Annemie Tonken","startTime":11.04,"endTime":15.6,"body":"want to upset someone, first of"},{"speaker":"Annemie Tonken","startTime":15.6,"endTime":20.54,"body":"all, no judgment. You are very"},{"speaker":"Annemie Tonken","startTime":15.6,"endTime":20.54,"body":"much definitely not alone. I"},{"speaker":"Annemie Tonken","startTime":20.54,"endTime":24.32,"body":"think most photographers, myself"},{"speaker":"Annemie Tonken","startTime":20.54,"endTime":24.32,"body":"included, struggle with"},{"speaker":"Annemie Tonken","startTime":24.32,"endTime":27.98,"body":"boundaries, at least at some"},{"speaker":"Annemie Tonken","startTime":24.32,"endTime":27.98,"body":"point in their business. But the"},{"speaker":"Annemie Tonken","startTime":27.98,"endTime":32.48,"body":"truth is that good boundaries"},{"speaker":"Annemie Tonken","startTime":27.98,"endTime":32.48,"body":"don't push good clients away,"},{"speaker":"Annemie Tonken","startTime":32.54,"endTime":36.8,"body":"despite that nagging feeling in"},{"speaker":"Annemie Tonken","startTime":32.54,"endTime":36.8,"body":"the pit of our stomach that if"},{"speaker":"Annemie Tonken","startTime":36.8,"endTime":39.8,"body":"we set and actually hold a"},{"speaker":"Annemie Tonken","startTime":36.8,"endTime":39.8,"body":"boundary, somebody's going to be"},{"speaker":"Annemie Tonken","startTime":39.8,"endTime":44.44,"body":"mad. The fact is that good"},{"speaker":"Annemie Tonken","startTime":39.8,"endTime":44.44,"body":"boundaries actually help build"},{"speaker":"Annemie Tonken","startTime":44.5,"endTime":48.94,"body":"trust. So in this episode, I"},{"speaker":"Annemie Tonken","startTime":44.5,"endTime":48.94,"body":"want to help you see how"},{"speaker":"Annemie Tonken","startTime":48.94,"endTime":53.26,"body":"boundaries can support your"},{"speaker":"Annemie Tonken","startTime":48.94,"endTime":53.26,"body":"brand, protect your energy, and"},{"speaker":"Annemie Tonken","startTime":53.26,"endTime":57.4,"body":"actually enhance your client"},{"speaker":"Annemie Tonken","startTime":53.26,"endTime":57.4,"body":"experience. Because once you"},{"speaker":"Annemie Tonken","startTime":57.4,"endTime":61.2,"body":"actually believe those it's"},{"speaker":"Annemie Tonken","startTime":57.4,"endTime":61.2,"body":"going to make a big difference,"},{"speaker":"Annemie Tonken","startTime":61.2,"endTime":66.24,"body":"not just for your clients, but"},{"speaker":"Annemie Tonken","startTime":61.2,"endTime":66.24,"body":"for you as well. Welcome to this"},{"speaker":"Annemie Tonken","startTime":66.24,"endTime":69.54,"body":"can't be that hard. My name is"},{"speaker":"Annemie Tonken","startTime":66.24,"endTime":69.54,"body":"Annemie Tonken and I help"},{"speaker":"Annemie Tonken","startTime":69.54,"endTime":72.42,"body":"photographers run profitable,"},{"speaker":"Annemie Tonken","startTime":69.54,"endTime":72.42,"body":"sustainable businesses that they"},{"speaker":"Annemie Tonken","startTime":72.42,"endTime":76.08,"body":"love. Each week on the podcast,"},{"speaker":"Annemie Tonken","startTime":72.42,"endTime":76.08,"body":"I cover simple, actionable"},{"speaker":"Annemie Tonken","startTime":76.08,"endTime":79.26,"body":"strategies and systems that"},{"speaker":"Annemie Tonken","startTime":76.08,"endTime":79.26,"body":"photographers at every level of"},{"speaker":"Annemie Tonken","startTime":79.26,"endTime":82.7,"body":"experience can use to earn more"},{"speaker":"Annemie Tonken","startTime":79.26,"endTime":82.7,"body":"money in a more sustainable way."},{"speaker":"Annemie Tonken","startTime":83.36,"endTime":86.18,"body":"Running a photography business"},{"speaker":"Annemie Tonken","startTime":83.36,"endTime":86.18,"body":"doesn't have to be that hard."},{"speaker":"Annemie Tonken","startTime":86.66,"endTime":93.98,"body":"You can do it, and I can show"},{"speaker":"Annemie Tonken","startTime":86.66,"endTime":93.98,"body":"you how. So, as I said in the"},{"speaker":"Annemie Tonken","startTime":93.98,"endTime":97.7,"body":"beginning, a lot of us fear that"},{"speaker":"Annemie Tonken","startTime":93.98,"endTime":97.7,"body":"setting and enforcing boundaries"},{"speaker":"Annemie Tonken","startTime":97.7,"endTime":102.64,"body":"will make us seem cold or"},{"speaker":"Annemie Tonken","startTime":97.7,"endTime":102.64,"body":"inflexible or difficult, but the"},{"speaker":"Annemie Tonken","startTime":102.82,"endTime":108.16,"body":"opposite is actually true. Think"},{"speaker":"Annemie Tonken","startTime":102.82,"endTime":108.16,"body":"about the various luxury brands"},{"speaker":"Annemie Tonken","startTime":108.16,"endTime":111.46,"body":"that are out there in the world,"},{"speaker":"Annemie Tonken","startTime":108.16,"endTime":111.46,"body":"right? Do they negotiate on"},{"speaker":"Annemie Tonken","startTime":111.46,"endTime":116.98,"body":"prices? Do they accept walk ins"},{"speaker":"Annemie Tonken","startTime":111.46,"endTime":116.98,"body":"without notice? Are they, you"},{"speaker":"Annemie Tonken","startTime":116.98,"endTime":121.2,"body":"know, just kind of out there"},{"speaker":"Annemie Tonken","startTime":116.98,"endTime":121.2,"body":"making deals and helping people"},{"speaker":"Annemie Tonken","startTime":121.2,"endTime":126.24,"body":"in whatever way those people say"},{"speaker":"Annemie Tonken","startTime":121.2,"endTime":126.24,"body":"that they want help no even"},{"speaker":"Annemie Tonken","startTime":126.24,"endTime":132.42,"body":"though many luxury brands create"},{"speaker":"Annemie Tonken","startTime":126.24,"endTime":132.42,"body":"an incredible, very luxurious"},{"speaker":"Annemie Tonken","startTime":132.48,"endTime":138.18,"body":"experience for their clients,"},{"speaker":"Annemie Tonken","startTime":132.48,"endTime":138.18,"body":"they do so in a very strategic,"},{"speaker":"Annemie Tonken","startTime":138.18,"endTime":142.76,"body":"specific way. And when you start"},{"speaker":"Annemie Tonken","startTime":138.18,"endTime":142.76,"body":"trying to push those boundaries,"},{"speaker":"Annemie Tonken","startTime":143.0,"endTime":147.56,"body":"they're usually very, very firm"},{"speaker":"Annemie Tonken","startTime":143.0,"endTime":147.56,"body":"about this is how we run our"},{"speaker":"Annemie Tonken","startTime":147.56,"endTime":150.86,"body":"business, because this is how we"},{"speaker":"Annemie Tonken","startTime":147.56,"endTime":150.86,"body":"create this experience that"},{"speaker":"Annemie Tonken","startTime":150.86,"endTime":155.6,"body":"people are paying so much for,"},{"speaker":"Annemie Tonken","startTime":150.86,"endTime":155.6,"body":"and people respect that your"},{"speaker":"Annemie Tonken","startTime":155.6,"endTime":159.86,"body":"boundaries in much the same way"},{"speaker":"Annemie Tonken","startTime":155.6,"endTime":159.86,"body":"communicate how your business"},{"speaker":"Annemie Tonken","startTime":159.92,"endTime":162.76,"body":"operates and what kind of"},{"speaker":"Annemie Tonken","startTime":159.92,"endTime":162.76,"body":"experience that clients can"},{"speaker":"Annemie Tonken","startTime":162.76,"endTime":167.8,"body":"expect. So when you say, here's"},{"speaker":"Annemie Tonken","startTime":162.76,"endTime":167.8,"body":"how I work best, you're helping"},{"speaker":"Annemie Tonken","startTime":167.8,"endTime":171.76,"body":"your clients feel confident and"},{"speaker":"Annemie Tonken","startTime":167.8,"endTime":171.76,"body":"taken care of, like you know"},{"speaker":"Annemie Tonken","startTime":171.76,"endTime":175.24,"body":"what you're doing, and they"},{"speaker":"Annemie Tonken","startTime":171.76,"endTime":175.24,"body":"don't have to drive they can"},{"speaker":"Annemie Tonken","startTime":175.24,"endTime":178.78,"body":"instead, sort of let you take"},{"speaker":"Annemie Tonken","startTime":175.24,"endTime":178.78,"body":"over. The other thing to"},{"speaker":"Annemie Tonken","startTime":178.78,"endTime":183.12,"body":"consider is that a boundary"},{"speaker":"Annemie Tonken","startTime":178.78,"endTime":183.12,"body":"doesn't have to sound stiff or"},{"speaker":"Annemie Tonken","startTime":183.12,"endTime":186.9,"body":"defensive or difficult. It"},{"speaker":"Annemie Tonken","startTime":183.12,"endTime":186.9,"body":"really can be framed to sound"},{"speaker":"Annemie Tonken","startTime":186.9,"endTime":191.46,"body":"like good service. So instead of"},{"speaker":"Annemie Tonken","startTime":186.9,"endTime":191.46,"body":"saying, you know, I don't accept"},{"speaker":"Annemie Tonken","startTime":191.46,"endTime":194.82,"body":"last minute bookings, you can"},{"speaker":"Annemie Tonken","startTime":191.46,"endTime":194.82,"body":"say something along the lines"},{"speaker":"Annemie Tonken","startTime":194.82,"endTime":198.12,"body":"of, you know, I always want to"},{"speaker":"Annemie Tonken","startTime":194.82,"endTime":198.12,"body":"make sure that every client has"},{"speaker":"Annemie Tonken","startTime":198.12,"endTime":201.62,"body":"the best experience possible,"},{"speaker":"Annemie Tonken","startTime":198.12,"endTime":201.62,"body":"which, in my experience, means"},{"speaker":"Annemie Tonken","startTime":201.62,"endTime":206.12,"body":"planning, you know, three weeks"},{"speaker":"Annemie Tonken","startTime":201.62,"endTime":206.12,"body":"in advance. So I book sessions"},{"speaker":"Annemie Tonken","startTime":206.12,"endTime":209.0,"body":"at least three weeks in advance,"},{"speaker":"Annemie Tonken","startTime":206.12,"endTime":209.0,"body":"so that we have time to prep for"},{"speaker":"Annemie Tonken","startTime":209.0,"endTime":212.9,"body":"something amazing. You're not"},{"speaker":"Annemie Tonken","startTime":209.0,"endTime":212.9,"body":"shutting them down, right? You"},{"speaker":"Annemie Tonken","startTime":212.9,"endTime":216.86,"body":"are inviting them into a better"},{"speaker":"Annemie Tonken","startTime":212.9,"endTime":216.86,"body":"process. And if they're reaching"},{"speaker":"Annemie Tonken","startTime":216.86,"endTime":220.6,"body":"out because they're in town this"},{"speaker":"Annemie Tonken","startTime":216.86,"endTime":220.6,"body":"coming weekend and and you're"},{"speaker":"Annemie Tonken","startTime":220.6,"endTime":224.32,"body":"saying no, I can't work with you"},{"speaker":"Annemie Tonken","startTime":220.6,"endTime":224.32,"body":"because that doesn't meet my"},{"speaker":"Annemie Tonken","startTime":224.32,"endTime":228.04,"body":"standards. They're going to know"},{"speaker":"Annemie Tonken","startTime":224.32,"endTime":228.04,"body":"that the next time they come to"},{"speaker":"Annemie Tonken","startTime":228.04,"endTime":231.34,"body":"town, they need to book in"},{"speaker":"Annemie Tonken","startTime":228.04,"endTime":231.34,"body":"advance, and they're going to be"},{"speaker":"Annemie Tonken","startTime":231.58,"endTime":236.38,"body":"enticed, not turned off by the"},{"speaker":"Annemie Tonken","startTime":231.58,"endTime":236.38,"body":"fact that you have created this"},{"speaker":"Annemie Tonken","startTime":236.38,"endTime":240.28,"body":"process that's worth waiting"},{"speaker":"Annemie Tonken","startTime":236.38,"endTime":240.28,"body":"for, if the thought of saying no"},{"speaker":"Annemie Tonken","startTime":240.76,"endTime":244.5,"body":"is really difficult for you,"},{"speaker":"Annemie Tonken","startTime":240.76,"endTime":244.5,"body":"right? If this is all like, it's"},{"speaker":"Annemie Tonken","startTime":244.5,"endTime":247.98,"body":"so fine and good to talk about"},{"speaker":"Annemie Tonken","startTime":244.5,"endTime":247.98,"body":"this, but actually saying no"},{"speaker":"Annemie Tonken","startTime":248.4,"endTime":252.66,"body":"kind of makes your stomach turn."},{"speaker":"Annemie Tonken","startTime":248.4,"endTime":252.66,"body":"I want you to start by writing"},{"speaker":"Annemie Tonken","startTime":252.66,"endTime":256.62,"body":"these boundaries down. I want"},{"speaker":"Annemie Tonken","startTime":252.66,"endTime":256.62,"body":"you to create little scripts for"},{"speaker":"Annemie Tonken","startTime":256.62,"endTime":259.68,"body":"yourself that give you something"},{"speaker":"Annemie Tonken","startTime":256.62,"endTime":259.68,"body":"to fall back on when you're"},{"speaker":"Annemie Tonken","startTime":259.68,"endTime":264.86,"body":"feeling wobbly and when you put"},{"speaker":"Annemie Tonken","startTime":259.68,"endTime":264.86,"body":"boundaries into your systems,"},{"speaker":"Annemie Tonken","startTime":264.86,"endTime":268.7,"body":"right? Like your autoresponders,"},{"speaker":"Annemie Tonken","startTime":264.86,"endTime":268.7,"body":"your pricing guides and the"},{"speaker":"Annemie Tonken","startTime":268.7,"endTime":272.9,"body":"welcome emails that you send, it"},{"speaker":"Annemie Tonken","startTime":268.7,"endTime":272.9,"body":"stops feeling like something"},{"speaker":"Annemie Tonken","startTime":272.9,"endTime":276.8,"body":"that you have to enforce. You're"},{"speaker":"Annemie Tonken","startTime":272.9,"endTime":276.8,"body":"allowing your systems to do the"},{"speaker":"Annemie Tonken","startTime":276.92,"endTime":280.54,"body":"work for you, right? And that"},{"speaker":"Annemie Tonken","startTime":276.92,"endTime":280.54,"body":"then just becomes how you do"},{"speaker":"Annemie Tonken","startTime":280.54,"endTime":285.22,"body":"business. So if you are"},{"speaker":"Annemie Tonken","startTime":280.54,"endTime":285.22,"body":"constantly needing to reinforce"},{"speaker":"Annemie Tonken","startTime":285.22,"endTime":289.3,"body":"the same boundary, probably that"},{"speaker":"Annemie Tonken","startTime":285.22,"endTime":289.3,"body":"means that it needs to be"},{"speaker":"Annemie Tonken","startTime":289.42,"endTime":293.2,"body":"communicated earlier in your"},{"speaker":"Annemie Tonken","startTime":289.42,"endTime":293.2,"body":"process. It needs to be put into"},{"speaker":"Annemie Tonken","startTime":293.32,"endTime":296.8,"body":"more of your auto emails that"},{"speaker":"Annemie Tonken","startTime":293.32,"endTime":296.8,"body":"you send out, or the client"},{"speaker":"Annemie Tonken","startTime":296.8,"endTime":300.36,"body":"education that you do. That's a"},{"speaker":"Annemie Tonken","startTime":296.8,"endTime":300.36,"body":"it's a good signal. Know that"},{"speaker":"Annemie Tonken","startTime":300.36,"endTime":304.08,"body":"there is some breakdown in"},{"speaker":"Annemie Tonken","startTime":300.36,"endTime":304.08,"body":"communication along the lines."},{"speaker":"Annemie Tonken","startTime":304.08,"endTime":306.78,"body":"The last thing that I want to"},{"speaker":"Annemie Tonken","startTime":304.08,"endTime":306.78,"body":"talk about is the fact that"},{"speaker":"Annemie Tonken","startTime":306.84,"endTime":312.42,"body":"boundaries, when put in place"},{"speaker":"Annemie Tonken","startTime":306.84,"endTime":312.42,"body":"and held to really do, protect"},{"speaker":"Annemie Tonken","startTime":312.42,"endTime":317.82,"body":"your creativity, which keeps the"},{"speaker":"Annemie Tonken","startTime":312.42,"endTime":317.82,"body":"work that you're doing fresh. It"},{"speaker":"Annemie Tonken","startTime":317.82,"endTime":321.02,"body":"makes it as good as it can be."},{"speaker":"Annemie Tonken","startTime":317.82,"endTime":321.02,"body":"The fact of the matter is that"},{"speaker":"Annemie Tonken","startTime":321.02,"endTime":324.5,"body":"burnout isn't just about being"},{"speaker":"Annemie Tonken","startTime":321.02,"endTime":324.5,"body":"too busy. It's often about"},{"speaker":"Annemie Tonken","startTime":324.56,"endTime":329.36,"body":"giving away your energy in ways"},{"speaker":"Annemie Tonken","startTime":324.56,"endTime":329.36,"body":"that don't feel fair to you. So"},{"speaker":"Annemie Tonken","startTime":329.36,"endTime":333.32,"body":"if you are constantly over"},{"speaker":"Annemie Tonken","startTime":329.36,"endTime":333.32,"body":"delivering and maybe not getting"},{"speaker":"Annemie Tonken","startTime":333.32,"endTime":336.56,"body":"thanked for it, because nobody"},{"speaker":"Annemie Tonken","startTime":333.32,"endTime":336.56,"body":"even really realizes that you're"},{"speaker":"Annemie Tonken","startTime":336.56,"endTime":340.48,"body":"over delivering, you're just"},{"speaker":"Annemie Tonken","startTime":336.56,"endTime":340.48,"body":"kind of coloring outside the"},{"speaker":"Annemie Tonken","startTime":340.48,"endTime":344.38,"body":"margins of your own boundaries,"},{"speaker":"Annemie Tonken","startTime":340.48,"endTime":344.38,"body":"and you know your family is"},{"speaker":"Annemie Tonken","startTime":344.38,"endTime":347.26,"body":"paying the price. You are paying"},{"speaker":"Annemie Tonken","startTime":344.38,"endTime":347.26,"body":"the price your ability to sleep"},{"speaker":"Annemie Tonken","startTime":347.26,"endTime":350.74,"body":"is paying the price every time"},{"speaker":"Annemie Tonken","startTime":347.26,"endTime":350.74,"body":"that you say yes, when you"},{"speaker":"Annemie Tonken","startTime":350.74,"endTime":354.52,"body":"really should be saying no, you"},{"speaker":"Annemie Tonken","startTime":350.74,"endTime":354.52,"body":"are chipping away at your"},{"speaker":"Annemie Tonken","startTime":354.52,"endTime":359.68,"body":"capacity to show up fully for"},{"speaker":"Annemie Tonken","startTime":354.52,"endTime":359.68,"body":"your clients and your best work"},{"speaker":"Annemie Tonken","startTime":359.8,"endTime":364.26,"body":"happens when you feel respected,"},{"speaker":"Annemie Tonken","startTime":359.8,"endTime":364.26,"body":"prepared, well rested,"},{"speaker":"Annemie Tonken","startTime":364.26,"endTime":368.46,"body":"supported, well paid, all of"},{"speaker":"Annemie Tonken","startTime":364.26,"endTime":368.46,"body":"those things, right? That's what"},{"speaker":"Annemie Tonken","startTime":368.46,"endTime":374.46,"body":"boundaries make possible. So if"},{"speaker":"Annemie Tonken","startTime":368.46,"endTime":374.46,"body":"you have been worried that"},{"speaker":"Annemie Tonken","startTime":374.52,"endTime":378.66,"body":"saying no or setting and holding"},{"speaker":"Annemie Tonken","startTime":374.52,"endTime":378.66,"body":"a boundary will make you look"},{"speaker":"Annemie Tonken","startTime":379.14,"endTime":383.72,"body":"like a diva, I want you to"},{"speaker":"Annemie Tonken","startTime":379.14,"endTime":383.72,"body":"remember that boundaries really"},{"speaker":"Annemie Tonken","startTime":383.72,"endTime":387.2,"body":"aren't about being difficult."},{"speaker":"Annemie Tonken","startTime":383.72,"endTime":387.2,"body":"They are about creating clarity,"},{"speaker":"Annemie Tonken","startTime":387.26,"endTime":391.76,"body":"and clarity builds trust. So"},{"speaker":"Annemie Tonken","startTime":387.26,"endTime":391.76,"body":"protect your energy, honor your"},{"speaker":"Annemie Tonken","startTime":391.76,"endTime":396.08,"body":"process and give your clients"},{"speaker":"Annemie Tonken","startTime":391.76,"endTime":396.08,"body":"the best of you, not what's left"},{"speaker":"Annemie Tonken","startTime":396.08,"endTime":399.62,"body":"of you. That's it for this"},{"speaker":"Annemie Tonken","startTime":396.08,"endTime":399.62,"body":"week's episode of This can't be"},{"speaker":"Annemie Tonken","startTime":399.62,"endTime":402.94,"body":"that hard. I'll be back Same"},{"speaker":"Annemie Tonken","startTime":399.62,"endTime":402.94,"body":"time, same place next week. If"},{"speaker":"Annemie Tonken","startTime":402.94,"endTime":405.46,"body":"you like the show, be sure to"},{"speaker":"Annemie Tonken","startTime":402.94,"endTime":405.46,"body":"check out this can't be that"},{"speaker":"Annemie Tonken","startTime":405.46,"endTime":408.16,"body":"hard.com to explore all the"},{"speaker":"Annemie Tonken","startTime":405.46,"endTime":408.16,"body":"resources we have for"},{"speaker":"Annemie Tonken","startTime":408.16,"endTime":411.04,"body":"photographers. And of course, it"},{"speaker":"Annemie Tonken","startTime":408.16,"endTime":411.04,"body":"would mean the world to me if"},{"speaker":"Annemie Tonken","startTime":411.04,"endTime":414.82,"body":"you would leave a review of the"},{"speaker":"Annemie Tonken","startTime":411.04,"endTime":414.82,"body":"show on iTunes or Spotify as"},{"speaker":"Annemie Tonken","startTime":414.82,"endTime":417.58,"body":"always. Thanks so much for"},{"speaker":"Annemie Tonken","startTime":414.82,"endTime":417.58,"body":"joining me. I hope you have a"},{"speaker":"Annemie Tonken","startTime":417.58,"endTime":418.54,"body":"fantastic week. You"}]}