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But no"},{"speaker":"Unknown","startTime":273.87,"endTime":277.86,"body":"matter how many systems and"},{"speaker":"Unknown","startTime":277.86,"endTime":281.76,"body":"processes and automations we put"},{"speaker":"Unknown","startTime":277.86,"endTime":281.76,"body":"into place to ensure that our"},{"speaker":"Unknown","startTime":281.76,"endTime":284.85,"body":"clients have a remarkable"},{"speaker":"Unknown","startTime":281.76,"endTime":284.85,"body":"experience working with us."},{"speaker":"Unknown","startTime":285.15,"endTime":290.49,"body":"Sometimes things go wrong. 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Did you forget their session"},{"speaker":"Unknown","startTime":471.72,"endTime":476.97,"body":"and not show up when they had"},{"speaker":"Unknown","startTime":476.97,"endTime":479.7,"body":"cleaned the house and arrange"},{"speaker":"Unknown","startTime":476.97,"endTime":479.7,"body":"their schedules and you know,"},{"speaker":"Unknown","startTime":479.7,"endTime":483.42,"body":"had hair and makeup done, that's"},{"speaker":"Unknown","startTime":479.7,"endTime":483.42,"body":"going to be more like a seven or"},{"speaker":"Unknown","startTime":483.42,"endTime":484.59,"body":"an eight out of 10."},{"speaker":"Unknown","startTime":485.58,"endTime":486.09,"body":"And if"},{"speaker":"Unknown","startTime":486.12,"endTime":490.29,"body":"you have a situation where your"},{"speaker":"Unknown","startTime":486.12,"endTime":490.29,"body":"client is 10 out of 10 upset,"},{"speaker":"Unknown","startTime":490.74,"endTime":494.55,"body":"you know, maybe it's time to"},{"speaker":"Unknown","startTime":490.74,"endTime":494.55,"body":"call your insurance agent. 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So, like I said, the"},{"speaker":"Unknown","startTime":538.44,"endTime":543.75,"body":"first step is to objectively try"},{"speaker":"Unknown","startTime":543.75,"endTime":547.62,"body":"to really gauge your client's"},{"speaker":"Unknown","startTime":543.75,"endTime":547.62,"body":"pain level on that scale of one"},{"speaker":"Unknown","startTime":547.62,"endTime":552.39,"body":"to 10. And then the second step"},{"speaker":"Unknown","startTime":547.62,"endTime":552.39,"body":"is to decide how you can make"},{"speaker":"Unknown","startTime":552.39,"endTime":558.27,"body":"that right by matching that"},{"speaker":"Unknown","startTime":552.39,"endTime":558.27,"body":"number in a positive way. So if"},{"speaker":"Unknown","startTime":558.3,"endTime":562.83,"body":"you know if it's as simple as a"},{"speaker":"Unknown","startTime":558.3,"endTime":562.83,"body":"wrong print order or a bungled"},{"speaker":"Unknown","startTime":562.83,"endTime":566.73,"body":"session, the solution may also"},{"speaker":"Unknown","startTime":562.83,"endTime":566.73,"body":"be simple. You can just replace"},{"speaker":"Unknown","startTime":566.73,"endTime":570.24,"body":"the print or reshoot the session"},{"speaker":"Unknown","startTime":566.73,"endTime":570.24,"body":"if it's a relatively"},{"speaker":"Unknown","startTime":570.24,"endTime":574.53,"body":"straightforward thing to"},{"speaker":"Unknown","startTime":570.24,"endTime":574.53,"body":"reshoot. You know, if you missed"},{"speaker":"Unknown","startTime":574.53,"endTime":576.99,"body":"a shot that they wanted you to"},{"speaker":"Unknown","startTime":574.53,"endTime":576.99,"body":"get maybe you offer to meet up"},{"speaker":"Unknown","startTime":576.99,"endTime":580.83,"body":"and get that one shot or if"},{"speaker":"Unknown","startTime":576.99,"endTime":580.83,"body":"that's not possible, you know,"},{"speaker":"Unknown","startTime":580.86,"endTime":584.19,"body":"maybe you drop a nice print and"},{"speaker":"Unknown","startTime":580.86,"endTime":584.19,"body":"a handwritten note in the mail."},{"speaker":"Unknown","startTime":584.61,"endTime":588.57,"body":"Again, you have to judge the"},{"speaker":"Unknown","startTime":584.61,"endTime":588.57,"body":"level of disappointment and the"},{"speaker":"Unknown","startTime":588.57,"endTime":591.9,"body":"degree to which that"},{"speaker":"Unknown","startTime":588.57,"endTime":591.9,"body":"disappointment was your fault."},{"speaker":"Unknown","startTime":592.56,"endTime":595.98,"body":"If you just forgot to get the"},{"speaker":"Unknown","startTime":592.56,"endTime":595.98,"body":"shot that they asked you to get."},{"speaker":"Unknown","startTime":596.91,"endTime":599.37,"body":"And that's you know, that is"},{"speaker":"Unknown","startTime":596.91,"endTime":599.37,"body":"your fault but if it was a"},{"speaker":"Unknown","startTime":599.37,"endTime":602.34,"body":"matter of Sir stance, if the"},{"speaker":"Unknown","startTime":599.37,"endTime":602.34,"body":"weather didn't work out for what"},{"speaker":"Unknown","startTime":602.34,"endTime":604.98,"body":"they wanted that kind of thing,"},{"speaker":"Unknown","startTime":602.34,"endTime":604.98,"body":"that's not really your fault."},{"speaker":"Unknown","startTime":606.24,"endTime":610.83,"body":"And I have seen photographers go"},{"speaker":"Unknown","startTime":606.24,"endTime":610.83,"body":"way overboard to make up for"},{"speaker":"Unknown","startTime":610.83,"endTime":614.79,"body":"small mistakes or things that"},{"speaker":"Unknown","startTime":610.83,"endTime":614.79,"body":"weren't their fault at all, like"},{"speaker":"Unknown","startTime":614.79,"endTime":618.12,"body":"a weather condition or something"},{"speaker":"Unknown","startTime":614.79,"endTime":618.12,"body":"like that. And it's important"},{"speaker":"Unknown","startTime":618.15,"endTime":622.86,"body":"that you keep your inclination"},{"speaker":"Unknown","startTime":618.15,"endTime":622.86,"body":"to go overboard in check."},{"speaker":"Unknown","startTime":622.92,"endTime":628.5,"body":"Because if you, you know, go"},{"speaker":"Unknown","startTime":622.92,"endTime":628.5,"body":"heartily apologizing for"},{"speaker":"Unknown","startTime":628.5,"endTime":632.61,"body":"something that wasn't a big deal"},{"speaker":"Unknown","startTime":628.5,"endTime":632.61,"body":"or wasn't your fault, you"},{"speaker":"Unknown","startTime":632.61,"endTime":638.46,"body":"actually run the risk of kind of"},{"speaker":"Unknown","startTime":632.61,"endTime":638.46,"body":"weirding out your clients. And"},{"speaker":"Unknown","startTime":638.79,"endTime":643.29,"body":"if your client is someone who"},{"speaker":"Unknown","startTime":638.79,"endTime":643.29,"body":"takes advantage of a situation"},{"speaker":"Unknown","startTime":643.29,"endTime":647.16,"body":"like that, then you apologizing"},{"speaker":"Unknown","startTime":643.29,"endTime":647.16,"body":"for something that was just a"},{"speaker":"Unknown","startTime":647.16,"endTime":650.37,"body":"matter, of course, is like"},{"speaker":"Unknown","startTime":647.16,"endTime":650.37,"body":"inviting them to take advantage"},{"speaker":"Unknown","startTime":650.37,"endTime":655.38,"body":"of you. But if you really have"},{"speaker":"Unknown","startTime":650.37,"endTime":655.38,"body":"messed up, like in the example"},{"speaker":"Unknown","startTime":655.38,"endTime":658.41,"body":"where you didn't show up for a"},{"speaker":"Unknown","startTime":655.38,"endTime":658.41,"body":"scheduled session, and they had"},{"speaker":"Unknown","startTime":658.41,"endTime":660.51,"body":"to rearrange their schedules,"},{"speaker":"Unknown","startTime":658.41,"endTime":660.51,"body":"and all that sort of thing,"},{"speaker":"Unknown","startTime":661.08,"endTime":665.04,"body":"that's where you have to really"},{"speaker":"Unknown","startTime":661.08,"endTime":665.04,"body":"step it up to make sure that you"},{"speaker":"Unknown","startTime":665.04,"endTime":669.72,"body":"stick the landing. So in the"},{"speaker":"Unknown","startTime":665.04,"endTime":669.72,"body":"case that I described, you would"},{"speaker":"Unknown","startTime":669.72,"endTime":674.19,"body":"need to reschedule and reshoot"},{"speaker":"Unknown","startTime":669.72,"endTime":674.19,"body":"the session, obviously. But"},{"speaker":"Unknown","startTime":674.19,"endTime":677.97,"body":"you'd also need to both"},{"speaker":"Unknown","startTime":674.19,"endTime":677.97,"body":"compensate them for the money"},{"speaker":"Unknown","startTime":677.97,"endTime":683.91,"body":"that they spent, and cover the"},{"speaker":"Unknown","startTime":677.97,"endTime":683.91,"body":"new cost that it's going to cost"},{"speaker":"Unknown","startTime":683.91,"endTime":687.75,"body":"to have the house cleaned, and"},{"speaker":"Unknown","startTime":683.91,"endTime":687.75,"body":"the hair and makeup done ahead"},{"speaker":"Unknown","startTime":687.75,"endTime":689.94,"body":"of the new shoot. Now,"},{"speaker":"Unknown","startTime":690.12,"endTime":692.46,"body":"is that expensive? Yes."},{"speaker":"Unknown","startTime":693.09,"endTime":696.9,"body":"Should you do it anyway, even if"},{"speaker":"Unknown","startTime":693.09,"endTime":696.9,"body":"that means you lose money on"},{"speaker":"Unknown","startTime":696.9,"endTime":706.35,"body":"that session? Also? Yes, yes."},{"speaker":"Unknown","startTime":696.9,"endTime":706.35,"body":"And you have assessed the level"},{"speaker":"Unknown","startTime":706.35,"endTime":709.35,"body":"of damage, you have met that"},{"speaker":"Unknown","startTime":706.35,"endTime":709.35,"body":"level with some kind of"},{"speaker":"Unknown","startTime":709.35,"endTime":716.04,"body":"compensation. And now it is time"},{"speaker":"Unknown","startTime":709.35,"endTime":716.04,"body":"for step three. If you want to"},{"speaker":"Unknown","startTime":716.04,"endTime":720.57,"body":"give not just good service, but"},{"speaker":"Unknown","startTime":716.04,"endTime":720.57,"body":"truly exceptional service, for"},{"speaker":"Unknown","startTime":720.6,"endTime":724.92,"body":"anything, but the very smallest"},{"speaker":"Unknown","startTime":720.6,"endTime":724.92,"body":"issues, you really need to go"},{"speaker":"Unknown","startTime":724.95,"endTime":729.9,"body":"above and beyond. Again, the"},{"speaker":"Unknown","startTime":724.95,"endTime":729.9,"body":"level of the problem needs to"},{"speaker":"Unknown","startTime":729.9,"endTime":733.5,"body":"dictate the level of what I'm"},{"speaker":"Unknown","startTime":729.9,"endTime":733.5,"body":"suggesting here. But let's say"},{"speaker":"Unknown","startTime":733.53,"endTime":736.59,"body":"your client got a broken frame"},{"speaker":"Unknown","startTime":733.53,"endTime":736.59,"body":"delivered, and you couldn't"},{"speaker":"Unknown","startTime":736.59,"endTime":740.55,"body":"replace it before Christmas,"},{"speaker":"Unknown","startTime":736.59,"endTime":740.55,"body":"which, you know, they were"},{"speaker":"Unknown","startTime":740.55,"endTime":744.93,"body":"planning on giving this frame as"},{"speaker":"Unknown","startTime":740.55,"endTime":744.93,"body":"a gift. Now, that's a shame, but"},{"speaker":"Unknown","startTime":744.93,"endTime":747.93,"body":"it's not the end of the world."},{"speaker":"Unknown","startTime":744.93,"endTime":747.93,"body":"And even if they're, you know,"},{"speaker":"Unknown","startTime":747.93,"endTime":751.08,"body":"mad and frustrated and"},{"speaker":"Unknown","startTime":747.93,"endTime":751.08,"body":"disappointed, everyone"},{"speaker":"Unknown","startTime":751.08,"endTime":754.53,"body":"understands that these kinds of"},{"speaker":"Unknown","startTime":751.08,"endTime":754.53,"body":"things do happen, especially if"},{"speaker":"Unknown","startTime":754.56,"endTime":756.99,"body":"you know it was damaged in"},{"speaker":"Unknown","startTime":754.56,"endTime":756.99,"body":"transit or something like that,"},{"speaker":"Unknown","startTime":756.99,"endTime":761.04,"body":"and it's not your fault. Now,"},{"speaker":"Unknown","startTime":756.99,"endTime":761.04,"body":"obviously, you're going to need"},{"speaker":"Unknown","startTime":761.04,"endTime":764.67,"body":"to replace the frame they"},{"speaker":"Unknown","startTime":761.04,"endTime":764.67,"body":"ordered. But you also want to go"},{"speaker":"Unknown","startTime":764.67,"endTime":768.33,"body":"above and beyond to show them"},{"speaker":"Unknown","startTime":764.67,"endTime":768.33,"body":"that their frustration and their"},{"speaker":"Unknown","startTime":768.33,"endTime":771.75,"body":"disappointment, even if it"},{"speaker":"Unknown","startTime":768.33,"endTime":771.75,"body":"wasn't your fault is important"},{"speaker":"Unknown","startTime":771.75,"endTime":775.38,"body":"to you. So you know, in a"},{"speaker":"Unknown","startTime":771.75,"endTime":775.38,"body":"situation like that, perhaps the"},{"speaker":"Unknown","startTime":775.38,"endTime":779.58,"body":"week before Christmas, you"},{"speaker":"Unknown","startTime":775.38,"endTime":779.58,"body":"stopped by their house to say"},{"speaker":"Unknown","startTime":779.58,"endTime":783.93,"body":"I'm sorry. And you drop off a"},{"speaker":"Unknown","startTime":779.58,"endTime":783.93,"body":"beautiful gift wrap box with a"},{"speaker":"Unknown","startTime":783.93,"endTime":787.65,"body":"pretty card inside that says you"},{"speaker":"Unknown","startTime":783.93,"endTime":787.65,"body":"have a beautiful frame coming"},{"speaker":"Unknown","startTime":787.65,"endTime":791.22,"body":"from so and so. And it would be"},{"speaker":"Unknown","startTime":787.65,"endTime":791.22,"body":"here except that it was damaged"},{"speaker":"Unknown","startTime":791.22,"endTime":795.42,"body":"in transit. And you know, that's"},{"speaker":"Unknown","startTime":791.22,"endTime":795.42,"body":"just a nice way of giving your"},{"speaker":"Unknown","startTime":795.42,"endTime":799.8,"body":"client something to put under"},{"speaker":"Unknown","startTime":795.42,"endTime":799.8,"body":"the tree and the ability to not"},{"speaker":"Unknown","startTime":799.8,"endTime":804.3,"body":"have to make their own excuses"},{"speaker":"Unknown","startTime":799.8,"endTime":804.3,"body":"about that late gift. That kind"},{"speaker":"Unknown","startTime":804.3,"endTime":807.36,"body":"of thing doesn't really cost you"},{"speaker":"Unknown","startTime":804.3,"endTime":807.36,"body":"anything but the thought and the"},{"speaker":"Unknown","startTime":807.36,"endTime":813.75,"body":"effort will mean a lot. For a"},{"speaker":"Unknown","startTime":807.36,"endTime":813.75,"body":"bigger issue. You need to go"},{"speaker":"Unknown","startTime":813.78,"endTime":819.63,"body":"more above and more beyond. So"},{"speaker":"Unknown","startTime":813.78,"endTime":819.63,"body":"after that rescheduled missed"},{"speaker":"Unknown","startTime":819.63,"endTime":823.62,"body":"session, maybe you hand a gift"},{"speaker":"Unknown","startTime":819.63,"endTime":823.62,"body":"certificate to the family for"},{"speaker":"Unknown","startTime":823.62,"endTime":827.58,"body":"dinner out on you for their"},{"speaker":"Unknown","startTime":823.62,"endTime":827.58,"body":"trouble, or you surprise them"},{"speaker":"Unknown","startTime":827.58,"endTime":830.67,"body":"with a credit toward a large"},{"speaker":"Unknown","startTime":827.58,"endTime":830.67,"body":"framed print that they can pick"},{"speaker":"Unknown","startTime":830.67,"endTime":835.11,"body":"out from your store. Again,"},{"speaker":"Unknown","startTime":830.67,"endTime":835.11,"body":"money can't solve everything."},{"speaker":"Unknown","startTime":835.2,"endTime":839.22,"body":"But money helps solve a lot of"},{"speaker":"Unknown","startTime":835.2,"endTime":839.22,"body":"things. And as long as you're"},{"speaker":"Unknown","startTime":839.22,"endTime":842.85,"body":"careful to reduce the number of"},{"speaker":"Unknown","startTime":839.22,"endTime":842.85,"body":"these kinds of errors as much as"},{"speaker":"Unknown","startTime":842.85,"endTime":846.99,"body":"possible. The small amount of"},{"speaker":"Unknown","startTime":842.85,"endTime":846.99,"body":"money that you spend over time"},{"speaker":"Unknown","startTime":847.02,"endTime":852.36,"body":"will be more than worth avoiding"},{"speaker":"Unknown","startTime":847.02,"endTime":852.36,"body":"damaging reviews or the loss of"},{"speaker":"Unknown","startTime":852.36,"endTime":856.14,"body":"a customer. And I've said it"},{"speaker":"Unknown","startTime":852.36,"endTime":856.14,"body":"before, but I'm going to say it"},{"speaker":"Unknown","startTime":856.14,"endTime":860.25,"body":"again here. This is why it is so"},{"speaker":"Unknown","startTime":856.14,"endTime":860.25,"body":"important to build a bit of"},{"speaker":"Unknown","startTime":860.25,"endTime":865.35,"body":"padding into your prices. If you"},{"speaker":"Unknown","startTime":860.25,"endTime":865.35,"body":"can't overcompensate a client"},{"speaker":"Unknown","startTime":865.35,"endTime":868.56,"body":"every once in a while because"},{"speaker":"Unknown","startTime":865.35,"endTime":868.56,"body":"your margins are so narrow that"},{"speaker":"Unknown","startTime":868.92,"endTime":872.82,"body":"you know doing that is going to"},{"speaker":"Unknown","startTime":868.92,"endTime":872.82,"body":"put you in the red, it is time"},{"speaker":"Unknown","startTime":872.85,"endTime":878.07,"body":"to examine your pricing. And if"},{"speaker":"Unknown","startTime":872.85,"endTime":878.07,"body":"you need help with that, I teach"},{"speaker":"Unknown","startTime":878.07,"endTime":881.97,"body":"pricing both in my simple sales"},{"speaker":"Unknown","startTime":878.07,"endTime":881.97,"body":"blueprint. And if you aren't"},{"speaker":"Unknown","startTime":881.97,"endTime":885.3,"body":"quite ready for that bigger"},{"speaker":"Unknown","startTime":881.97,"endTime":885.3,"body":"jump. I also teach it in a short"},{"speaker":"Unknown","startTime":885.3,"endTime":888.09,"body":"course called pricing for"},{"speaker":"Unknown","startTime":885.3,"endTime":888.09,"body":"photographers and I will link"},{"speaker":"Unknown","startTime":888.09,"endTime":892.02,"body":"both of those in the show notes."},{"speaker":"Unknown","startTime":888.09,"endTime":892.02,"body":"But I promise learning about"},{"speaker":"Unknown","startTime":892.02,"endTime":895.17,"body":"pricing yourself correctly is"},{"speaker":"Unknown","startTime":892.02,"endTime":895.17,"body":"one of the most valuable"},{"speaker":"Unknown","startTime":895.17,"endTime":899.1,"body":"investments that you can make in"},{"speaker":"Unknown","startTime":895.17,"endTime":899.1,"body":"your business because just one"},{"speaker":"Unknown","startTime":899.13,"endTime":902.16,"body":"of these situations What I'm"},{"speaker":"Unknown","startTime":899.13,"endTime":902.16,"body":"talking about will teach you"},{"speaker":"Unknown","startTime":902.16,"endTime":906.42,"body":"that. And I promise, it will be"},{"speaker":"Unknown","startTime":902.16,"endTime":906.42,"body":"a more expensive lesson than"},{"speaker":"Unknown","startTime":906.42,"endTime":909.99,"body":"just learning it in the first"},{"speaker":"Unknown","startTime":906.42,"endTime":909.99,"body":"place. But like I said in the"},{"speaker":"Unknown","startTime":909.99,"endTime":913.56,"body":"beginning, the good news about"},{"speaker":"Unknown","startTime":909.99,"endTime":913.56,"body":"having problems arise in your"},{"speaker":"Unknown","startTime":913.56,"endTime":917.34,"body":"business is that when you handle"},{"speaker":"Unknown","startTime":913.56,"endTime":917.34,"body":"them properly, your efforts may"},{"speaker":"Unknown","startTime":917.34,"endTime":922.71,"body":"actually be so surprising and so"},{"speaker":"Unknown","startTime":917.34,"endTime":922.71,"body":"positive and so impressive, that"},{"speaker":"Unknown","startTime":922.71,"endTime":926.94,"body":"you earn yourself a client for"},{"speaker":"Unknown","startTime":922.71,"endTime":926.94,"body":"life. And that client is going"},{"speaker":"Unknown","startTime":926.94,"endTime":930.63,"body":"to be telling stories to other"},{"speaker":"Unknown","startTime":926.94,"endTime":930.63,"body":"people about how well you"},{"speaker":"Unknown","startTime":930.63,"endTime":935.55,"body":"handled a bad situation. And the"},{"speaker":"Unknown","startTime":930.63,"endTime":935.55,"body":"truth is, most people, the ones"},{"speaker":"Unknown","startTime":935.55,"endTime":939.09,"body":"you want to work with any way"},{"speaker":"Unknown","startTime":935.55,"endTime":939.09,"body":"can get past even the most"},{"speaker":"Unknown","startTime":939.09,"endTime":942.3,"body":"frustrating or disappointing"},{"speaker":"Unknown","startTime":939.09,"endTime":942.3,"body":"issues. If they see that you're"},{"speaker":"Unknown","startTime":942.3,"endTime":946.5,"body":"truly trying to make it right."},{"speaker":"Unknown","startTime":942.3,"endTime":946.5,"body":"We all know deep down that if"},{"speaker":"Unknown","startTime":946.5,"endTime":949.56,"body":"someone is willing to go above"},{"speaker":"Unknown","startTime":946.5,"endTime":949.56,"body":"and beyond when they mess up,"},{"speaker":"Unknown","startTime":949.95,"endTime":950.88,"body":"chances are"},{"speaker":"Unknown","startTime":950.94,"endTime":954.9,"body":"they don't mess up very often."},{"speaker":"Unknown","startTime":950.94,"endTime":954.9,"body":"Well, that's it for this week's"},{"speaker":"Unknown","startTime":954.9,"endTime":958.14,"body":"episode of this can't be that"},{"speaker":"Unknown","startTime":954.9,"endTime":958.14,"body":"hard. I'll be back Same time,"},{"speaker":"Unknown","startTime":958.17,"endTime":961.56,"body":"same place next week. In the"},{"speaker":"Unknown","startTime":958.17,"endTime":961.56,"body":"meantime, you can find more"},{"speaker":"Unknown","startTime":961.56,"endTime":964.53,"body":"information about this episode"},{"speaker":"Unknown","startTime":961.56,"endTime":964.53,"body":"along with all the relevant"},{"speaker":"Unknown","startTime":964.53,"endTime":968.4,"body":"links, notes and downloads at"},{"speaker":"Unknown","startTime":964.53,"endTime":968.4,"body":"this can't be that hard comm"},{"speaker":"Unknown","startTime":968.4,"endTime":971.88,"body":"slash learn. If you like the"},{"speaker":"Unknown","startTime":968.4,"endTime":971.88,"body":"podcast, be sure to hit the"},{"speaker":"Unknown","startTime":971.88,"endTime":975.51,"body":"subscribe button. Even better,"},{"speaker":"Unknown","startTime":971.88,"endTime":975.51,"body":"share the love by leaving a"},{"speaker":"Unknown","startTime":975.51,"endTime":979.65,"body":"review on iTunes. And as always,"},{"speaker":"Unknown","startTime":975.51,"endTime":979.65,"body":"thanks so much for joining me. I"},{"speaker":"Unknown","startTime":979.65,"endTime":985.59,"body":"hope you have a fantastic week."},{"speaker":"Unknown","startTime":979.65,"endTime":985.59,"body":"I was recently listening to an"},{"speaker":"Unknown","startTime":985.59,"endTime":990.6,"body":"interview with psychologist Dan"},{"speaker":"Unknown","startTime":985.59,"endTime":990.6,"body":"Kahneman. Kahneman is more or"},{"speaker":"Unknown","startTime":990.6,"endTime":993.87,"body":"less a household name these"},{"speaker":"Unknown","startTime":990.6,"endTime":993.87,"body":"days. He's a psychologist, a"},{"speaker":"Unknown","startTime":993.87,"endTime":996.99,"body":"Nobel Prize winner and he's the"},{"speaker":"Unknown","startTime":993.87,"endTime":996.99,"body":"author of a bunch of best"},{"speaker":"Unknown","startTime":996.99,"endTime":1000.08,"body":"selling books including Thinking"},{"speaker":"Unknown","startTime":996.99,"endTime":1000.08,"body":"Fast and Slow and"}]}