{"version":"1.0.0","segments":[{"startTime":0.24,"endTime":3.3,"body":"I'm guessing that most of you"},{"startTime":0.24,"endTime":3.3,"body":"listening today have some kind"},{"startTime":3.3,"endTime":6.81,"body":"of client prep guide that you"},{"startTime":3.3,"endTime":6.81,"body":"have made for your clients,"},{"startTime":6.84,"endTime":10.56,"body":"right? We lovingly and"},{"startTime":6.84,"endTime":10.56,"body":"painstakingly create these prep"},{"startTime":10.56,"endTime":14.52,"body":"guides in the hope that they"},{"startTime":10.56,"endTime":14.52,"body":"answer a lot of our clients"},{"startTime":14.52,"endTime":18.0,"body":"questions without us having to"},{"startTime":14.52,"endTime":18.0,"body":"spend, you know, an hour on the"},{"startTime":18.0,"endTime":21.27,"body":"phone with each and every client"},{"startTime":18.0,"endTime":21.27,"body":"talking through the same"},{"startTime":21.27,"endTime":25.35,"body":"concerns and particulars that"},{"startTime":21.27,"endTime":25.35,"body":"everybody stresses about. But a"},{"startTime":25.35,"endTime":29.37,"body":"good prep guide is more than"},{"startTime":25.35,"endTime":29.37,"body":"just a time saving repository"},{"startTime":29.37,"endTime":34.56,"body":"for frequently asked questions."},{"startTime":29.37,"endTime":34.56,"body":"It's a tool that will over time"},{"startTime":34.59,"endTime":37.92,"body":"help build trust with your"},{"startTime":34.59,"endTime":37.92,"body":"clients. it'll inspire"},{"startTime":37.92,"endTime":41.67,"body":"confidence head off potential"},{"startTime":37.92,"endTime":41.67,"body":"issues, and you know, hopefully,"},{"startTime":42.45,"endTime":47.34,"body":"avoid some major fashion don'ts"},{"startTime":42.45,"endTime":47.34,"body":"all of which make our jobs as"},{"startTime":47.34,"endTime":51.51,"body":"photographers easier. If you"},{"startTime":47.34,"endTime":51.51,"body":"haven't yet made a prep guide to"},{"startTime":51.51,"endTime":55.29,"body":"send to your clients. Today's"},{"startTime":51.51,"endTime":55.29,"body":"episode should be a really good"},{"startTime":55.29,"endTime":58.59,"body":"resource and a place to start."},{"startTime":55.29,"endTime":58.59,"body":"And I am going to be giving you"},{"startTime":58.62,"endTime":62.67,"body":"a quick rundown of all the"},{"startTime":58.62,"endTime":62.67,"body":"things that I think every prep"},{"startTime":62.67,"endTime":66.99,"body":"guide should include. If you do"},{"startTime":62.67,"endTime":66.99,"body":"already have a prep guide, stick"},{"startTime":66.99,"endTime":70.08,"body":"with me anyway, because after I"},{"startTime":66.99,"endTime":70.08,"body":"talk about what to include,"},{"startTime":70.35,"endTime":74.46,"body":"we're going to dive in on five"},{"startTime":70.35,"endTime":74.46,"body":"easy ways to repurpose the great"},{"startTime":74.46,"endTime":77.85,"body":"content that you've created. So"},{"startTime":74.46,"endTime":77.85,"body":"that you're getting as much"},{"startTime":77.85,"endTime":81.63,"body":"mileage as humanly possible out"},{"startTime":77.85,"endTime":81.63,"body":"of that pretty PDF You're so"},{"startTime":81.63,"endTime":82.32,"body":"proud of"},{"startTime":83.67,"endTime":87.33,"body":"Welcome to this can't be that"},{"startTime":83.67,"endTime":87.33,"body":"hard. My name is Annemie Tonken."},{"startTime":87.33,"endTime":90.3,"body":"And I help photographers run"},{"startTime":87.33,"endTime":90.3,"body":"profitable, sustainable"},{"startTime":90.3,"endTime":91.59,"body":"businesses that they love."},{"startTime":92.64,"endTime":95.91,"body":"Each week on the podcast, I"},{"startTime":92.64,"endTime":95.91,"body":"cover simple, actionable"},{"startTime":95.91,"endTime":99.06,"body":"strategies and systems that"},{"startTime":95.91,"endTime":99.06,"body":"photographers at every level of"},{"startTime":99.06,"endTime":102.9,"body":"experience can use to earn more"},{"startTime":99.06,"endTime":102.9,"body":"money in a more sustainable way."},{"startTime":103.77,"endTime":106.77,"body":"Running a photography business"},{"startTime":103.77,"endTime":106.77,"body":"doesn't have to be that hard,"},{"startTime":107.22,"endTime":109.47,"body":"you can do it. And I can show"},{"startTime":107.22,"endTime":109.47,"body":"you how."},{"startTime":113.28,"endTime":117.21,"body":"So first of all, let's start"},{"startTime":113.28,"endTime":117.21,"body":"with what goes into a good prep"},{"startTime":117.21,"endTime":122.67,"body":"guide. First, I like to start"},{"startTime":117.21,"endTime":122.67,"body":"with a welcome note that thanks"},{"startTime":122.67,"endTime":125.67,"body":"my client for booking and"},{"startTime":122.67,"endTime":125.67,"body":"introduces the guide that"},{"startTime":125.67,"endTime":129.21,"body":"they're about to read with a"},{"startTime":125.67,"endTime":129.21,"body":"short kind of bulleted Table of"},{"startTime":129.21,"endTime":133.56,"body":"Contents about what they're"},{"startTime":129.21,"endTime":133.56,"body":"going to find inside. But after"},{"startTime":133.56,"endTime":136.59,"body":"I tell them what to expect, I"},{"startTime":133.56,"endTime":136.59,"body":"also like to take the"},{"startTime":136.59,"endTime":140.73,"body":"opportunity to affirm the leap"},{"startTime":136.59,"endTime":140.73,"body":"of faith that they just made"},{"startTime":140.76,"endTime":145.65,"body":"when they hired me. In my case,"},{"startTime":140.76,"endTime":145.65,"body":"I talked about how they have"},{"startTime":146.04,"endTime":150.15,"body":"made a decision that they will"},{"startTime":146.04,"endTime":150.15,"body":"always thank themselves for and"},{"startTime":150.15,"endTime":154.41,"body":"that is essentially a gift to"},{"startTime":150.15,"endTime":154.41,"body":"their future generations to"},{"startTime":154.41,"endTime":157.47,"body":"their children and their"},{"startTime":154.41,"endTime":157.47,"body":"children's children. And that"},{"startTime":157.62,"endTime":160.29,"body":"the money that they've just"},{"startTime":157.62,"endTime":160.29,"body":"spent is really an investment"},{"startTime":160.29,"endTime":162.99,"body":"that is going to increase in"},{"startTime":160.29,"endTime":162.99,"body":"value over time."},{"startTime":164.04,"endTime":167.13,"body":"Generally speaking, I think that"},{"startTime":164.04,"endTime":167.13,"body":"when someone has just signed up"},{"startTime":167.13,"endTime":170.37,"body":"to work with you, chances are"},{"startTime":167.13,"endTime":170.37,"body":"they're probably going to be a"},{"startTime":170.37,"endTime":174.09,"body":"little bit nervous about how"},{"startTime":170.37,"endTime":174.09,"body":"everything is going to go right."},{"startTime":174.3,"endTime":178.38,"body":"So I look at this opening page"},{"startTime":174.3,"endTime":178.38,"body":"as an opportunity to reassure"},{"startTime":178.38,"endTime":181.74,"body":"them that they have made the"},{"startTime":178.38,"endTime":181.74,"body":"right choice that they are in"},{"startTime":181.74,"endTime":185.85,"body":"the right place. And that you"},{"startTime":181.74,"endTime":185.85,"body":"have got this or with my"},{"startTime":185.85,"endTime":188.37,"body":"clients, I've got this, I'm"},{"startTime":185.85,"endTime":188.37,"body":"going to take care of them."},{"startTime":189.84,"endTime":194.43,"body":"The rest of the guide is divided"},{"startTime":189.84,"endTime":194.43,"body":"into three parts, I sort of"},{"startTime":194.55,"endTime":199.89,"body":"organize it along chronological"},{"startTime":194.55,"endTime":199.89,"body":"lines, so we have a section"},{"startTime":199.89,"endTime":204.09,"body":"devoted to before the session,"},{"startTime":199.89,"endTime":204.09,"body":"then there's the day of the"},{"startTime":204.09,"endTime":207.42,"body":"session. And then there's a"},{"startTime":204.09,"endTime":207.42,"body":"section for after the session."},{"startTime":208.14,"endTime":213.09,"body":"The before section covers things"},{"startTime":208.14,"endTime":213.09,"body":"they can do to prepare ahead of"},{"startTime":213.09,"endTime":216.99,"body":"time. So you know, this is where"},{"startTime":213.09,"endTime":216.99,"body":"I have everything from their"},{"startTime":216.99,"endTime":221.19,"body":"clothing choices to location"},{"startTime":216.99,"endTime":221.19,"body":"information, depending on"},{"startTime":221.19,"endTime":226.02,"body":"whether we're photographing in"},{"startTime":221.19,"endTime":226.02,"body":"their home or somewhere else I"},{"startTime":226.02,"endTime":229.35,"body":"talked about, you know how you"},{"startTime":226.02,"endTime":229.35,"body":"can get your house ready, how"},{"startTime":229.38,"endTime":232.23,"body":"you don't have to deep clean the"},{"startTime":229.38,"endTime":232.23,"body":"whole thing. If we're on"},{"startTime":232.23,"endTime":235.56,"body":"location, I give some guidance"},{"startTime":232.23,"endTime":235.56,"body":"about that. But that's also a"},{"startTime":235.56,"endTime":238.74,"body":"conversation that we'll have on"},{"startTime":235.56,"endTime":238.74,"body":"the phone. And I say that in the"},{"startTime":238.74,"endTime":242.82,"body":"prep guide. But I also cover"},{"startTime":238.74,"endTime":242.82,"body":"other things. I have a section I"},{"startTime":242.82,"endTime":247.2,"body":"call ages and stages that"},{"startTime":242.82,"endTime":247.2,"body":"addresses those sort of specific"},{"startTime":247.29,"endTime":250.5,"body":"issues that come up with"},{"startTime":247.29,"endTime":250.5,"body":"maternity sessions, newborn"},{"startTime":250.5,"endTime":254.34,"body":"sessions and sessions involving"},{"startTime":250.5,"endTime":254.34,"body":"teenagers. I also have"},{"startTime":254.34,"endTime":257.64,"body":"information about including"},{"startTime":254.34,"endTime":257.64,"body":"pets, the pros and cons of"},{"startTime":257.64,"endTime":261.75,"body":"bribery, how to get an"},{"startTime":257.64,"endTime":261.75,"body":"unenthusiastic spouse on board,"},{"startTime":262.14,"endTime":265.41,"body":"and recommendations for feeling"},{"startTime":262.14,"endTime":265.41,"body":"relaxed in front of the camera."},{"startTime":266.04,"endTime":269.46,"body":"In other words, this is a long"},{"startTime":266.04,"endTime":269.46,"body":"section with a lot of"},{"startTime":269.46,"endTime":274.02,"body":"information. And I really try"},{"startTime":269.46,"endTime":274.02,"body":"and infuse it with personality."},{"startTime":274.05,"endTime":277.62,"body":"I'm putting images from other"},{"startTime":274.05,"endTime":277.62,"body":"sessions that sort of illustrate"},{"startTime":277.62,"endTime":282.24,"body":"those concepts all throughout."},{"startTime":277.62,"endTime":282.24,"body":"So it really is a pretty rich"},{"startTime":282.27,"endTime":285.69,"body":"resource for people and"},{"startTime":282.27,"endTime":285.69,"body":"hopefully somewhat entertaining"},{"startTime":285.69,"endTime":290.7,"body":"to read. The before section also"},{"startTime":285.69,"endTime":290.7,"body":"tells them when they can expect"},{"startTime":290.7,"endTime":294.3,"body":"to hear from me and it"},{"startTime":290.7,"endTime":294.3,"body":"encourages them to reach out if"},{"startTime":294.3,"endTime":296.73,"body":"they have questions. Obviously"},{"startTime":294.3,"endTime":296.73,"body":"they have my contact"},{"startTime":296.73,"endTime":300.0,"body":"information. But and I've told"},{"startTime":296.73,"endTime":300.0,"body":"them before to"},{"startTime":300.0,"endTime":302.91,"body":"Reach out if they have any"},{"startTime":300.0,"endTime":302.91,"body":"questions, but they're in the"},{"startTime":302.91,"endTime":306.24,"body":"area where they're reading the"},{"startTime":302.91,"endTime":306.24,"body":"all this information, I want"},{"startTime":306.24,"endTime":309.42,"body":"them to know that they can reach"},{"startTime":306.24,"endTime":309.42,"body":"out if they have questions. The"},{"startTime":309.42,"endTime":314.01,"body":"section entitled, The Day of the"},{"startTime":309.42,"endTime":314.01,"body":"session is probably the shortest"},{"startTime":314.01,"endTime":316.32,"body":"part of the guide. And it"},{"startTime":314.01,"endTime":316.32,"body":"basically walks them through"},{"startTime":316.32,"endTime":321.27,"body":"what to expect for that 90 or so"},{"startTime":316.32,"endTime":321.27,"body":"minutes that we will be"},{"startTime":321.27,"endTime":326.37,"body":"together. Yes, this section is a"},{"startTime":321.27,"endTime":326.37,"body":"great place to reiterate things"},{"startTime":326.37,"endTime":330.63,"body":"like my no discipline. During"},{"startTime":326.37,"endTime":330.63,"body":"the second session rule, I talk"},{"startTime":330.66,"endTime":333.69,"body":"a little bit about relaxing and"},{"startTime":330.66,"endTime":333.69,"body":"having fun, and I remind them,"},{"startTime":334.44,"endTime":338.1,"body":"not to judge me for my bad"},{"startTime":334.44,"endTime":338.1,"body":"jokes. But most of all, I"},{"startTime":338.1,"endTime":342.21,"body":"include this section to convey"},{"startTime":338.1,"endTime":342.21,"body":"the fact that I have a plan,"},{"startTime":342.27,"endTime":344.79,"body":"I've got this, they don't need"},{"startTime":342.27,"endTime":344.79,"body":"to worry about it. They don't"},{"startTime":344.79,"endTime":348.93,"body":"need to art direct when I'm"},{"startTime":344.79,"endTime":348.93,"body":"there. And honestly, what I hope"},{"startTime":348.93,"endTime":353.46,"body":"it does is set the stage so that"},{"startTime":348.93,"endTime":353.46,"body":"they're not questioning me when"},{"startTime":353.46,"endTime":357.87,"body":"I am there. I feel like the more"},{"startTime":353.46,"endTime":357.87,"body":"you demonstrate ahead of the"},{"startTime":357.87,"endTime":361.59,"body":"session, to your client that you"},{"startTime":357.87,"endTime":361.59,"body":"know what you're doing, the less"},{"startTime":361.59,"endTime":364.95,"body":"likely they are going to be to"},{"startTime":361.59,"endTime":364.95,"body":"question what you're doing when"},{"startTime":364.95,"endTime":368.31,"body":"you're there, which makes it"},{"startTime":364.95,"endTime":368.31,"body":"always easier, as I'm sure you"},{"startTime":368.31,"endTime":372.12,"body":"know, I like to be in charge of"},{"startTime":368.31,"endTime":372.12,"body":"my sessions. And by giving them"},{"startTime":372.12,"endTime":375.57,"body":"this clear sense of what's"},{"startTime":372.12,"endTime":375.57,"body":"coming, it usually isn't an"},{"startTime":375.57,"endTime":379.38,"body":"issue. Every once in a while you"},{"startTime":375.57,"endTime":379.38,"body":"get that super type a person and"},{"startTime":379.38,"endTime":381.06,"body":"you show up and they have a"},{"startTime":379.38,"endTime":381.06,"body":"whole plan."},{"startTime":382.32,"endTime":387.63,"body":"The after section has two jobs,"},{"startTime":382.32,"endTime":387.63,"body":"the first job is to remind them"},{"startTime":387.63,"endTime":391.23,"body":"about when they're going to see"},{"startTime":387.63,"endTime":391.23,"body":"their images and what the"},{"startTime":391.23,"endTime":395.76,"body":"procedure is when they do. And"},{"startTime":391.23,"endTime":395.76,"body":"then the second job is to get"},{"startTime":395.76,"endTime":399.81,"body":"them excited about the prints"},{"startTime":395.76,"endTime":399.81,"body":"and products that they are going"},{"startTime":399.81,"endTime":404.91,"body":"to have access to in my online"},{"startTime":399.81,"endTime":404.91,"body":"store. So all of this, you know,"},{"startTime":404.94,"endTime":408.03,"body":"people get antsy, right, right"},{"startTime":404.94,"endTime":408.03,"body":"after they have their session,"},{"startTime":408.03,"endTime":411.3,"body":"they're like When am I going to"},{"startTime":408.03,"endTime":411.3,"body":"see my images, I of course want"},{"startTime":411.3,"endTime":415.02,"body":"to head that question off at the"},{"startTime":411.3,"endTime":415.02,"body":"past, but when they are in that"},{"startTime":415.02,"endTime":418.71,"body":"like thinking about their"},{"startTime":415.02,"endTime":418.71,"body":"session, and what's to come"},{"startTime":418.74,"endTime":421.8,"body":"state of mind, I want to take"},{"startTime":418.74,"endTime":421.8,"body":"advantage of that energy that"},{"startTime":421.8,"endTime":424.83,"body":"sort of like nervous, excited"},{"startTime":421.8,"endTime":424.83,"body":"energy and give them something"},{"startTime":424.83,"endTime":428.64,"body":"to look through. So in that"},{"startTime":424.83,"endTime":428.64,"body":"section is where I feature a"},{"startTime":428.64,"endTime":431.85,"body":"selection of like my favorite"},{"startTime":428.64,"endTime":431.85,"body":"products, and I talk about why"},{"startTime":431.85,"endTime":435.78,"body":"my clients love them and who"},{"startTime":431.85,"endTime":435.78,"body":"they're for. Your Guide should"},{"startTime":435.78,"endTime":438.72,"body":"be long enough to cover the"},{"startTime":435.78,"endTime":438.72,"body":"important information and convey"},{"startTime":438.72,"endTime":442.59,"body":"value to your clients. But also,"},{"startTime":438.72,"endTime":442.59,"body":"you want to make sure that it's"},{"startTime":442.59,"endTime":446.01,"body":"short enough that most people"},{"startTime":442.59,"endTime":446.01,"body":"will actually take the time to"},{"startTime":446.01,"endTime":449.43,"body":"go through it. And if you've"},{"startTime":446.01,"endTime":449.43,"body":"never made a prep guide before,"},{"startTime":449.46,"endTime":454.17,"body":"I should warn you, it's not an"},{"startTime":449.46,"endTime":454.17,"body":"easy balance to achieve. And I"},{"startTime":454.17,"endTime":457.47,"body":"know that making your first prep"},{"startTime":454.17,"endTime":457.47,"body":"guide can be a pretty"},{"startTime":457.47,"endTime":461.13,"body":"intimidating process, especially"},{"startTime":457.47,"endTime":461.13,"body":"if graphic design or copywriting"},{"startTime":461.16,"endTime":464.97,"body":"aren't really your thing. The"},{"startTime":461.16,"endTime":464.97,"body":"good news is, it's absolutely"},{"startTime":464.97,"endTime":468.99,"body":"possible to outsource this"},{"startTime":464.97,"endTime":468.99,"body":"process or purchase like a"},{"startTime":468.99,"endTime":473.61,"body":"template on, you know, Etsy or"},{"startTime":468.99,"endTime":473.61,"body":"any number of other places. But"},{"startTime":473.61,"endTime":476.88,"body":"even if you don't create your"},{"startTime":473.61,"endTime":476.88,"body":"guide from scratch, remember"},{"startTime":476.88,"endTime":480.15,"body":"that you are going to have to do"},{"startTime":476.88,"endTime":480.15,"body":"some work to personalize it and"},{"startTime":480.15,"endTime":483.42,"body":"to make it true to your"},{"startTime":480.15,"endTime":483.42,"body":"business. And for those of you"},{"startTime":483.42,"endTime":487.38,"body":"who do already have a prep"},{"startTime":483.42,"endTime":487.38,"body":"guide, I imagine right about now"},{"startTime":487.38,"endTime":490.8,"body":"you are nodding your head, right"},{"startTime":487.38,"endTime":490.8,"body":"because making a good prep guide"},{"startTime":490.83,"endTime":495.48,"body":"is a ton of work. And after you"},{"startTime":490.83,"endTime":495.48,"body":"do all that work, nothing is"},{"startTime":495.48,"endTime":498.81,"body":"more frustrating than a client"},{"startTime":495.48,"endTime":498.81,"body":"who doesn't bother to read it."},{"startTime":499.17,"endTime":503.28,"body":"Or the fact that all those email"},{"startTime":499.17,"endTime":503.28,"body":"subscribers or all those"},{"startTime":503.28,"endTime":507.72,"body":"Instagram followers, out of all"},{"startTime":503.28,"endTime":507.72,"body":"of those, only a small handful,"},{"startTime":507.75,"endTime":511.65,"body":"the people who actually hire you"},{"startTime":507.75,"endTime":511.65,"body":"ever get to see this beautiful"},{"startTime":511.65,"endTime":515.22,"body":"beast that you've put together."},{"startTime":511.65,"endTime":515.22,"body":"So that's what I want to talk"},{"startTime":515.22,"endTime":520.14,"body":"about now, because I can't see a"},{"startTime":515.22,"endTime":520.14,"body":"reason why we aren't all taking"},{"startTime":520.2,"endTime":523.95,"body":"all that hard work and squeezing"},{"startTime":520.2,"endTime":523.95,"body":"every single drop of use"},{"startTime":524.01,"endTime":528.72,"body":"possible out of it. So let's"},{"startTime":524.01,"endTime":528.72,"body":"start with that welcome letter"},{"startTime":528.75,"endTime":531.9,"body":"and the affirmation text about"},{"startTime":528.75,"endTime":531.9,"body":"the decision that they just"},{"startTime":531.9,"endTime":535.74,"body":"made. I find it super easy to"},{"startTime":531.9,"endTime":535.74,"body":"write something like"},{"startTime":535.74,"endTime":538.02,"body":"Congratulations, you've just"},{"startTime":535.74,"endTime":538.02,"body":"made an investment in your"},{"startTime":538.02,"endTime":541.65,"body":"family that's going to bring joy"},{"startTime":538.02,"endTime":541.65,"body":"for generations when someone has"},{"startTime":541.68,"endTime":544.29,"body":"already spent money with me when"},{"startTime":541.68,"endTime":544.29,"body":"they've already made the"},{"startTime":544.29,"endTime":548.31,"body":"decision to work with me. But"},{"startTime":544.29,"endTime":548.31,"body":"somehow I find it much harder to"},{"startTime":548.31,"endTime":553.11,"body":"write that same language to a"},{"startTime":548.31,"endTime":553.11,"body":"prospective client. Like, you"},{"startTime":553.11,"endTime":555.87,"body":"know, Family Photos with"},{"startTime":553.11,"endTime":555.87,"body":"megapixel photography are an"},{"startTime":555.87,"endTime":559.59,"body":"investment that will bring joy"},{"startTime":555.87,"endTime":559.59,"body":"for generations. I know that's"},{"startTime":559.59,"endTime":564.18,"body":"not just me, right? I think a"},{"startTime":559.59,"endTime":564.18,"body":"lot of us hesitate to pluck at"},{"startTime":564.18,"endTime":568.23,"body":"heartstrings when we're selling"},{"startTime":564.18,"endTime":568.23,"body":"for fear of coming across as"},{"startTime":568.23,"endTime":571.5,"body":"manipulative. But if you are"},{"startTime":568.23,"endTime":571.5,"body":"willing to write it to someone"},{"startTime":571.5,"endTime":575.91,"body":"who has already paid you, the"},{"startTime":571.5,"endTime":575.91,"body":"truth is that's legit. Like you"},{"startTime":575.91,"endTime":579.18,"body":"can authentically include that"},{"startTime":575.91,"endTime":579.18,"body":"in your web copy because you're"},{"startTime":579.18,"endTime":583.17,"body":"not being manipulative. That is"},{"startTime":579.18,"endTime":583.17,"body":"that is just how you feel those"},{"startTime":583.17,"endTime":587.22,"body":"are your beliefs. The truth is"},{"startTime":583.17,"endTime":587.22,"body":"that we need to remind people of"},{"startTime":587.22,"endTime":589.89,"body":"the value of what we're"},{"startTime":587.22,"endTime":589.89,"body":"offering. And what we're"},{"startTime":589.89,"endTime":594.0,"body":"offering is inherently a pretty"},{"startTime":589.89,"endTime":594.0,"body":"hard string z kind of a thing."},{"startTime":594.39,"endTime":599.55,"body":"So taking that copy from your"},{"startTime":594.39,"endTime":599.55,"body":"prep guide makes it easy to then"},{"startTime":599.55,"endTime":599.97,"body":"turn around"},{"startTime":600.0,"endTime":605.88,"body":"And put into your website copy"},{"startTime":600.0,"endTime":605.88,"body":"or your social media copy. And"},{"startTime":605.91,"endTime":609.24,"body":"the fact is, if you're putting"},{"startTime":605.91,"endTime":609.24,"body":"that in those other places, and"},{"startTime":609.24,"endTime":613.23,"body":"then they hire you, and they see"},{"startTime":609.24,"endTime":613.23,"body":"it again, you've also served to"},{"startTime":613.23,"endTime":617.52,"body":"create some brand consistency."},{"startTime":613.23,"endTime":617.52,"body":"So they are recognizing like"},{"startTime":617.52,"endTime":620.61,"body":"before, when they read that they"},{"startTime":617.52,"endTime":620.61,"body":"were like, Oh, yeah, I should do"},{"startTime":620.61,"endTime":624.57,"body":"this. And then after they've"},{"startTime":620.61,"endTime":624.57,"body":"hired you, and they read that,"},{"startTime":624.81,"endTime":629.07,"body":"they feel that extra layer of,"},{"startTime":624.81,"endTime":629.07,"body":"Oh, yes, I checked that box."},{"startTime":629.07,"endTime":632.97,"body":"I've gotten that done. So"},{"startTime":629.07,"endTime":632.97,"body":"repurposing tip number two,"},{"startTime":633.33,"endTime":637.47,"body":"there is so much good content to"},{"startTime":633.33,"endTime":637.47,"body":"mine from that before section of"},{"startTime":637.47,"endTime":642.15,"body":"your prep guide. If you have"},{"startTime":637.47,"endTime":642.15,"body":"local location suggestions, I"},{"startTime":642.15,"endTime":646.05,"body":"absolutely suggest that you make"},{"startTime":642.15,"endTime":646.05,"body":"a separate PDF and use that as a"},{"startTime":646.05,"endTime":648.99,"body":"lead magnet that you deliver"},{"startTime":646.05,"endTime":648.99,"body":"when someone signs up for your"},{"startTime":648.99,"endTime":652.62,"body":"email list. And the reason that"},{"startTime":648.99,"endTime":652.62,"body":"I mentioned this, specifically"},{"startTime":652.62,"endTime":655.95,"body":"is that I think a lot of people"},{"startTime":652.62,"endTime":655.95,"body":"when they are creating lead"},{"startTime":655.95,"endTime":660.87,"body":"magnets, don't consider the fact"},{"startTime":655.95,"endTime":660.87,"body":"that they should be making those"},{"startTime":660.87,"endTime":664.62,"body":"lead magnets local. Because the"},{"startTime":660.87,"endTime":664.62,"body":"fact of the matter is, and less"},{"startTime":664.65,"endTime":669.03,"body":"most of your business is travel"},{"startTime":664.65,"endTime":669.03,"body":"related business, you want to"},{"startTime":669.06,"endTime":674.13,"body":"make that lead magnet specific"},{"startTime":669.06,"endTime":674.13,"body":"for people who actually may go"},{"startTime":674.13,"endTime":678.75,"body":"on to hire you. So if you're"},{"startTime":674.13,"endTime":678.75,"body":"located in St. Louis, and you"},{"startTime":678.75,"endTime":682.92,"body":"put together an amazing prep"},{"startTime":678.75,"endTime":682.92,"body":"guide on like, what to wear for"},{"startTime":682.92,"endTime":687.27,"body":"a family session in general,"},{"startTime":682.92,"endTime":687.27,"body":"that might get tons of web"},{"startTime":687.27,"endTime":690.6,"body":"traffic for you, it may, you"},{"startTime":687.27,"endTime":690.6,"body":"know, blow up on Pinterest,"},{"startTime":690.6,"endTime":694.59,"body":"whatever. But the vast majority"},{"startTime":690.6,"endTime":694.59,"body":"of the people who find that"},{"startTime":694.59,"endTime":698.76,"body":"resource and sign up for your"},{"startTime":694.59,"endTime":698.76,"body":"email list and, you know, repin"},{"startTime":698.76,"endTime":702.81,"body":"your stuff on Pinterest are"},{"startTime":698.76,"endTime":702.81,"body":"going to be outside of St."},{"startTime":702.81,"endTime":707.64,"body":"Louis. So they're never going to"},{"startTime":702.81,"endTime":707.64,"body":"actually pay you any money. It's"},{"startTime":707.64,"endTime":711.06,"body":"not necessarily a bad thing to"},{"startTime":707.64,"endTime":711.06,"body":"get lots of web traffic, because"},{"startTime":711.06,"endTime":714.66,"body":"Google does like seeing that."},{"startTime":711.06,"endTime":714.66,"body":"But it doesn't necessarily do"},{"startTime":714.66,"endTime":718.23,"body":"you tons of favors when it comes"},{"startTime":714.66,"endTime":718.23,"body":"to a more immediate return on"},{"startTime":718.23,"endTime":722.79,"body":"your investment of time. So by"},{"startTime":718.23,"endTime":722.79,"body":"taking local location"},{"startTime":722.79,"endTime":726.69,"body":"suggestions, and putting that"},{"startTime":722.79,"endTime":726.69,"body":"into a PDF, then you're much"},{"startTime":726.69,"endTime":730.56,"body":"more likely to get people in the"},{"startTime":726.69,"endTime":730.56,"body":"St. Louis area who are finding"},{"startTime":730.56,"endTime":734.13,"body":"that resource, downloading it"},{"startTime":730.56,"endTime":734.13,"body":"and then seeing your work and"},{"startTime":734.13,"endTime":738.03,"body":"being like, oh, maybe I should"},{"startTime":734.13,"endTime":738.03,"body":"hire that person. So another"},{"startTime":738.03,"endTime":741.42,"body":"thing that people love in the"},{"startTime":738.03,"endTime":741.42,"body":"before section of the prep guide"},{"startTime":741.57,"endTime":746.4,"body":"is your what to wear guide. But"},{"startTime":741.57,"endTime":746.4,"body":"those what, where things are all"},{"startTime":746.4,"endTime":749.76,"body":"over the place in all kinds of"},{"startTime":746.4,"endTime":749.76,"body":"formats. So I was trying to"},{"startTime":749.76,"endTime":753.57,"body":"think of sort of a fun,"},{"startTime":749.76,"endTime":753.57,"body":"different new way to repurpose"},{"startTime":753.57,"endTime":757.2,"body":"that content. And I was thinking"},{"startTime":753.57,"endTime":757.2,"body":"that that could make for a"},{"startTime":757.2,"endTime":763.38,"body":"really fun reels on Instagram."},{"startTime":757.2,"endTime":763.38,"body":"So obviously you could create a"},{"startTime":763.38,"endTime":768.03,"body":"reel on what to wear. But I"},{"startTime":763.38,"endTime":768.03,"body":"think the funnier or more"},{"startTime":768.06,"endTime":772.65,"body":"attention getting thing might be"},{"startTime":768.06,"endTime":772.65,"body":"to put together a what not to"},{"startTime":772.65,"endTime":776.31,"body":"wear reel that gets people"},{"startTime":772.65,"endTime":776.31,"body":"laughing, right. So obviously, I"},{"startTime":776.31,"endTime":780.36,"body":"would not feature your clients"},{"startTime":776.31,"endTime":780.36,"body":"in that. But maybe you dress"},{"startTime":780.39,"endTime":785.61,"body":"your own kids up in, you know,"},{"startTime":780.39,"endTime":785.61,"body":"neon sports outfits, and then"},{"startTime":786.6,"endTime":789.96,"body":"you know, mismatched plaid or"},{"startTime":786.6,"endTime":789.96,"body":"something like that. And you do"},{"startTime":789.96,"endTime":794.04,"body":"you create kind of a funny reel"},{"startTime":789.96,"endTime":794.04,"body":"to get attention."},{"startTime":795.36,"endTime":798.78,"body":"And then in the caption, you"},{"startTime":795.36,"endTime":798.78,"body":"know, you talk about how you"},{"startTime":798.78,"endTime":801.75,"body":"know, getting dressed for a"},{"startTime":798.78,"endTime":801.75,"body":"session is stressful, you know,"},{"startTime":801.75,"endTime":805.2,"body":"getting your family all"},{"startTime":801.75,"endTime":805.2,"body":"coordinated, can be really hard."},{"startTime":805.5,"endTime":809.49,"body":"But you have this amazing prep"},{"startTime":805.5,"endTime":809.49,"body":"guide that you send once they"},{"startTime":809.49,"endTime":812.4,"body":"book that will walk them step by"},{"startTime":809.49,"endTime":812.4,"body":"step through how to look their"},{"startTime":812.4,"endTime":812.97,"body":"best."},{"startTime":814.29,"endTime":817.74,"body":"The last thing in the before"},{"startTime":814.29,"endTime":817.74,"body":"section that I would suggest"},{"startTime":817.74,"endTime":823.26,"body":"that you repurpose is if you"},{"startTime":817.74,"endTime":823.26,"body":"blog, you can take basically any"},{"startTime":823.26,"endTime":827.46,"body":"part of that section and"},{"startTime":823.26,"endTime":827.46,"body":"repurpose it into a blog post."},{"startTime":827.67,"endTime":830.13,"body":"So you've already done the heavy"},{"startTime":827.67,"endTime":830.13,"body":"lifting, you have already"},{"startTime":830.13,"endTime":831.27,"body":"written all this copy."},{"startTime":832.44,"endTime":836.1,"body":"And the before section really"},{"startTime":832.44,"endTime":836.1,"body":"does address a lot of common"},{"startTime":836.19,"endTime":839.16,"body":"concerns and hang ups that"},{"startTime":836.19,"endTime":839.16,"body":"people have when they are"},{"startTime":839.16,"endTime":842.82,"body":"considering hiring a"},{"startTime":839.16,"endTime":842.82,"body":"photographer. So these are the"},{"startTime":842.82,"endTime":846.09,"body":"topics that they're googling"},{"startTime":842.82,"endTime":846.09,"body":"when they're actually in that"},{"startTime":846.09,"endTime":850.26,"body":"hiring mode. So when you have"},{"startTime":846.09,"endTime":850.26,"body":"professional sound advice to"},{"startTime":850.26,"endTime":853.77,"body":"share, that's going to help"},{"startTime":850.26,"endTime":853.77,"body":"establish you as an authority,"},{"startTime":854.04,"endTime":857.19,"body":"then they hire you. And then"},{"startTime":854.04,"endTime":857.19,"body":"they see the same thing in your"},{"startTime":857.19,"endTime":860.88,"body":"prep Guide, which just sort of"},{"startTime":857.19,"endTime":860.88,"body":"validates that like, yep,"},{"startTime":860.94,"endTime":865.56,"body":"everything is consistent, she is"},{"startTime":860.94,"endTime":865.56,"body":"recommending the same stuff, and"},{"startTime":865.59,"endTime":867.81,"body":"they can move forward with"},{"startTime":865.59,"endTime":867.81,"body":"confidence."},{"startTime":868.98,"endTime":872.25,"body":"The third repurposing tip that I"},{"startTime":868.98,"endTime":872.25,"body":"have is that you take your day"},{"startTime":872.25,"endTime":876.18,"body":"of Section along with any of the"},{"startTime":872.25,"endTime":876.18,"body":"before tips that make sense and"},{"startTime":876.18,"endTime":880.56,"body":"put them into a bullet point"},{"startTime":876.18,"endTime":880.56,"body":"style email template that you"},{"startTime":880.56,"endTime":884.37,"body":"can use to remind your client of"},{"startTime":880.56,"endTime":884.37,"body":"the session that they're about"},{"startTime":884.37,"endTime":889.35,"body":"to have a day or two beforehand."},{"startTime":884.37,"endTime":889.35,"body":"Now most of my clients really do"},{"startTime":889.47,"endTime":894.93,"body":"read at least the before section"},{"startTime":889.47,"endTime":894.93,"body":"of the prep guide that I've put"},{"startTime":894.93,"endTime":899.55,"body":"together for them, but I find"},{"startTime":894.93,"endTime":899.55,"body":"that they often either skip the"},{"startTime":899.55,"endTime":900.0,"body":"rest of it"},{"startTime":900.0,"endTime":904.47,"body":"Or have kind of forgotten it by"},{"startTime":900.0,"endTime":904.47,"body":"the time that the session itself"},{"startTime":904.47,"endTime":908.64,"body":"rolls around. So sending the"},{"startTime":904.47,"endTime":908.64,"body":"most pertinent information a day"},{"startTime":908.64,"endTime":913.2,"body":"or two before the session in an"},{"startTime":908.64,"endTime":913.2,"body":"email ensures that they get the"},{"startTime":913.2,"endTime":916.17,"body":"message. Obviously, they are"},{"startTime":913.2,"endTime":916.17,"body":"checking their email, they want"},{"startTime":916.17,"endTime":918.75,"body":"to confirm that, like, we're on"},{"startTime":916.17,"endTime":918.75,"body":"the same page for time and"},{"startTime":918.75,"endTime":922.83,"body":"location. And then I just put,"},{"startTime":918.75,"endTime":922.83,"body":"you know, a few tips like, Hey,"},{"startTime":922.83,"endTime":925.47,"body":"remember to turn all the lights"},{"startTime":922.83,"endTime":925.47,"body":"off. If we have a newborn"},{"startTime":925.47,"endTime":928.86,"body":"session, remember, we you may"},{"startTime":925.47,"endTime":928.86,"body":"have want to have like extra"},{"startTime":928.86,"endTime":931.62,"body":"blankets on hand or whatever the"},{"startTime":928.86,"endTime":931.62,"body":"case may be. The fact of the"},{"startTime":931.62,"endTime":936.45,"body":"matter is, most clients will"},{"startTime":931.62,"endTime":936.45,"body":"read through your prep guide"},{"startTime":936.75,"endTime":940.11,"body":"right away when they get it. So"},{"startTime":936.75,"endTime":940.11,"body":"they've just hired you. They're"},{"startTime":940.11,"endTime":943.8,"body":"all excited, you send them this"},{"startTime":940.11,"endTime":943.8,"body":"PDF, and they sit down and read"},{"startTime":943.8,"endTime":948.0,"body":"through it. But I often find"},{"startTime":943.8,"endTime":948.0,"body":"that by the time the day of the"},{"startTime":948.0,"endTime":951.72,"body":"session rolls around, they have"},{"startTime":948.0,"endTime":951.72,"body":"kind of forgotten some of the"},{"startTime":951.72,"endTime":955.92,"body":"finer points, especially those"},{"startTime":951.72,"endTime":955.92,"body":"things that are detailed in the"},{"startTime":955.92,"endTime":962.04,"body":"day of the session section. So"},{"startTime":955.92,"endTime":962.04,"body":"by sending that most pertinent"},{"startTime":962.04,"endTime":966.06,"body":"information, right, before we"},{"startTime":962.04,"endTime":966.06,"body":"actually get together in an"},{"startTime":966.06,"endTime":971.76,"body":"email, I am just kind of"},{"startTime":966.06,"endTime":971.76,"body":"underlining the point. And I"},{"startTime":971.76,"endTime":974.34,"body":"find, you know, everybody's"},{"startTime":971.76,"endTime":974.34,"body":"checking that email, because"},{"startTime":974.34,"endTime":977.13,"body":"they want to confirm that I'm"},{"startTime":974.34,"endTime":977.13,"body":"going to be in the right place"},{"startTime":977.16,"endTime":979.65,"body":"at the right time. And"},{"startTime":977.16,"endTime":979.65,"body":"everybody's on the same page."},{"startTime":979.65,"endTime":981.51,"body":"And they want to know about the"},{"startTime":979.65,"endTime":981.51,"body":"weather and all that sort of"},{"startTime":981.51,"endTime":984.63,"body":"thing. So if there's anything"},{"startTime":981.51,"endTime":984.63,"body":"that I want to make sure that"},{"startTime":984.63,"endTime":988.59,"body":"they remember, I can sneak it in"},{"startTime":984.63,"endTime":988.59,"body":"here, one of my favorites is"},{"startTime":988.59,"endTime":991.83,"body":"reminding them that I want them"},{"startTime":988.59,"endTime":991.83,"body":"to have the blinds or curtains"},{"startTime":991.83,"endTime":994.68,"body":"open and the lights off. If"},{"startTime":991.83,"endTime":994.68,"body":"we're shooting at their house, I"},{"startTime":994.68,"endTime":998.34,"body":"find that adding that reminder"},{"startTime":994.68,"endTime":998.34,"body":"to the email the day before more"},{"startTime":998.34,"endTime":1000.65,"body":"or less guarantees that I don't"},{"startTime":998.34,"endTime":1000.65,"body":"have to go through the house"},{"startTime":1000.65,"endTime":1003.65,"body":"fiddling with their window"},{"startTime":1000.65,"endTime":1003.65,"body":"treatments, which saves me time"},{"startTime":1003.68,"endTime":1006.23,"body":"and just makes the whole process"},{"startTime":1003.68,"endTime":1006.23,"body":"a little bit smoother."},{"startTime":1008.24,"endTime":1012.62,"body":"My fourth tip is to take the"},{"startTime":1008.24,"endTime":1012.62,"body":"product features from your after"},{"startTime":1012.62,"endTime":1017.78,"body":"section, and create short videos"},{"startTime":1012.62,"endTime":1017.78,"body":"about each one. Now, you guys"},{"startTime":1017.78,"endTime":1020.66,"body":"have heard me talk about video"},{"startTime":1017.78,"endTime":1020.66,"body":"before, this does not need to be"},{"startTime":1020.66,"endTime":1026.36,"body":"fancy or perfect. You can, you"},{"startTime":1020.66,"endTime":1026.36,"body":"know, sit by a window at a table"},{"startTime":1026.39,"endTime":1030.32,"body":"and hold a product sample on the"},{"startTime":1026.39,"endTime":1030.32,"body":"table in front of you and just"},{"startTime":1030.32,"endTime":1033.23,"body":"sort of talk about why you love"},{"startTime":1030.32,"endTime":1033.23,"body":"that product where you think it"},{"startTime":1033.23,"endTime":1036.89,"body":"goes who you think it's perfect"},{"startTime":1033.23,"endTime":1036.89,"body":"for those videos can then be"},{"startTime":1036.89,"endTime":1040.97,"body":"used on your social media, your"},{"startTime":1036.89,"endTime":1040.97,"body":"website, and perhaps most"},{"startTime":1040.97,"endTime":1044.54,"body":"importantly, sent to your"},{"startTime":1040.97,"endTime":1044.54,"body":"clients after their session"},{"startTime":1044.54,"endTime":1047.9,"body":"while they wait to see their"},{"startTime":1044.54,"endTime":1047.9,"body":"gallery. So in the prep guide,"},{"startTime":1047.93,"endTime":1051.77,"body":"they are seeing the PDF version"},{"startTime":1047.93,"endTime":1051.77,"body":"where they just see a picture of"},{"startTime":1051.77,"endTime":1055.58,"body":"it and maybe a short description"},{"startTime":1051.77,"endTime":1055.58,"body":"with some pricing. And then when"},{"startTime":1055.58,"endTime":1060.83,"body":"it's actually getting ready to"},{"startTime":1055.58,"endTime":1060.83,"body":"see their gallery, they have a"},{"startTime":1060.83,"endTime":1065.03,"body":"link to a video and they get a"},{"startTime":1060.83,"endTime":1065.03,"body":"more 3d version of that"},{"startTime":1065.03,"endTime":1069.44,"body":"experience. And for all you"},{"startTime":1065.03,"endTime":1069.44,"body":"simple sales people out there,"},{"startTime":1069.44,"endTime":1075.05,"body":"you know, this is what I am"},{"startTime":1069.44,"endTime":1075.05,"body":"talking about when I talk about"},{"startTime":1075.05,"endTime":1079.19,"body":"communicating with your client"},{"startTime":1075.05,"endTime":1079.19,"body":"and sort of meeting them at the"},{"startTime":1079.19,"endTime":1082.43,"body":"right place at the right time in"},{"startTime":1079.19,"endTime":1082.43,"body":"the right place at the right"},{"startTime":1082.43,"endTime":1085.67,"body":"time. So you know, here they've"},{"startTime":1082.43,"endTime":1085.67,"body":"just had a session, they're kind"},{"startTime":1085.67,"endTime":1089.69,"body":"of on that high, they're"},{"startTime":1085.67,"endTime":1089.69,"body":"excited, they want more, this is"},{"startTime":1089.69,"endTime":1094.73,"body":"the perfect time to be giving"},{"startTime":1089.69,"endTime":1094.73,"body":"them that in depth walkthrough"},{"startTime":1094.82,"endTime":1097.67,"body":"because you don't have their"},{"startTime":1094.82,"endTime":1097.67,"body":"images ready for them. And even"},{"startTime":1097.67,"endTime":1100.37,"body":"if you do have their images"},{"startTime":1097.67,"endTime":1100.37,"body":"ready, you want to sort of"},{"startTime":1100.37,"endTime":1103.94,"body":"increase that excitement"},{"startTime":1100.37,"endTime":1103.94,"body":"intention, because that is going"},{"startTime":1103.94,"endTime":1108.2,"body":"to help you maximize your sale"},{"startTime":1103.94,"endTime":1108.2,"body":"on the other end. If you don't"},{"startTime":1108.2,"endTime":1113.15,"body":"know about the strategy, or the"},{"startTime":1108.2,"endTime":1113.15,"body":"simple sale system in general,"},{"startTime":1113.18,"endTime":1116.51,"body":"I'm going to just take a quick"},{"startTime":1113.18,"endTime":1116.51,"body":"timeout and plug that I teach a"},{"startTime":1116.51,"endTime":1120.05,"body":"free masterclass about the"},{"startTime":1116.51,"endTime":1120.05,"body":"simple sale system, you can find"},{"startTime":1120.05,"endTime":1123.89,"body":"it at this can't be that"},{"startTime":1120.05,"endTime":1123.89,"body":"hard.com slash simple. And that"},{"startTime":1123.89,"endTime":1127.7,"body":"walks you through an entire"},{"startTime":1123.89,"endTime":1127.7,"body":"system that sort of leverages"},{"startTime":1127.73,"endTime":1132.59,"body":"all kinds of strategies like the"},{"startTime":1127.73,"endTime":1132.59,"body":"ones that I'm talking about here"},{"startTime":1132.62,"endTime":1136.28,"body":"that make the best use of your"},{"startTime":1132.62,"endTime":1136.28,"body":"time and help you serve serve"},{"startTime":1136.28,"endTime":1140.42,"body":"your clients in the best"},{"startTime":1136.28,"endTime":1140.42,"body":"possible way. So now back to"},{"startTime":1140.42,"endTime":1144.29,"body":"repurposing your content. My"},{"startTime":1140.42,"endTime":1144.29,"body":"fifth and final tip for you is a"},{"startTime":1144.29,"endTime":1149.63,"body":"little meta if you have physical"},{"startTime":1144.29,"endTime":1149.63,"body":"prep guides printed, great take"},{"startTime":1149.63,"endTime":1153.89,"body":"a nice lay flat style photo of"},{"startTime":1149.63,"endTime":1153.89,"body":"your guide. But I think most of"},{"startTime":1153.89,"endTime":1157.67,"body":"us these days are delivering"},{"startTime":1153.89,"endTime":1157.67,"body":"prep guides in a digital format."},{"startTime":1157.67,"endTime":1162.11,"body":"So if the digital is what you've"},{"startTime":1157.67,"endTime":1162.11,"body":"got, I have an easy workaround"},{"startTime":1162.11,"endTime":1167.09,"body":"for you. What we are going to do"},{"startTime":1162.11,"endTime":1167.09,"body":"is upload the cover page of your"},{"startTime":1167.09,"endTime":1170.24,"body":"prep guide into Canva, which is"},{"startTime":1167.09,"endTime":1170.24,"body":"probably where you made it in"},{"startTime":1170.24,"endTime":1174.95,"body":"the first place. Right? So"},{"startTime":1170.24,"endTime":1174.95,"body":"that's canva.com ca n v A. And"},{"startTime":1174.95,"endTime":1178.67,"body":"then you're going to use the"},{"startTime":1174.95,"endTime":1178.67,"body":"smart mockups tool that they"},{"startTime":1178.67,"endTime":1183.26,"body":"have listed under effects to"},{"startTime":1178.67,"endTime":1183.26,"body":"showcase your hard work. So you"},{"startTime":1183.26,"endTime":1190.04,"body":"basically take the cover image,"},{"startTime":1183.26,"endTime":1190.04,"body":"you pop it into a blank design,"},{"startTime":1190.07,"endTime":1194.57,"body":"and then you use that smart"},{"startTime":1190.07,"endTime":1194.57,"body":"markups tool to make it look"},{"startTime":1194.57,"endTime":1198.29,"body":"like it's an actual physic"},{"startTime":1194.57,"endTime":1198.29,"body":"physical like printed product."},{"startTime":1198.32,"endTime":1199.97,"body":"If you don't know how to do"},{"startTime":1198.32,"endTime":1199.97,"body":"that. I made a video"},{"startTime":1200.0,"endTime":1202.4,"body":"I know that I am going to"},{"startTime":1200.0,"endTime":1202.4,"body":"include in the show notes"},{"startTime":1202.43,"endTime":1205.85,"body":"walking you step by step, it's"},{"startTime":1202.43,"endTime":1205.85,"body":"super easy. But the idea there"},{"startTime":1205.85,"endTime":1210.89,"body":"is that you then export that"},{"startTime":1205.85,"endTime":1210.89,"body":"image as an Instagram post or a"},{"startTime":1210.89,"endTime":1215.03,"body":"story or you put it on your"},{"startTime":1210.89,"endTime":1215.03,"body":"website or all of the above. And"},{"startTime":1215.03,"endTime":1219.44,"body":"you take that opportunity to"},{"startTime":1215.03,"endTime":1219.44,"body":"talk in the captions about how"},{"startTime":1219.44,"endTime":1223.73,"body":"you hold your clients hands"},{"startTime":1219.44,"endTime":1223.73,"body":"through the whole process, the"},{"startTime":1223.73,"endTime":1227.78,"body":"fact that you have made a prep"},{"startTime":1223.73,"endTime":1227.78,"body":"guide, the fact that you have"},{"startTime":1227.78,"endTime":1233.03,"body":"enough expertise to show your"},{"startTime":1227.78,"endTime":1233.03,"body":"clients you know, each and every"},{"startTime":1233.03,"endTime":1237.35,"body":"step and walk them through that"},{"startTime":1233.03,"endTime":1237.35,"body":"process is going to give people"},{"startTime":1237.35,"endTime":1242.75,"body":"confidence about your"},{"startTime":1237.35,"endTime":1242.75,"body":"professionalism. So don't hide"},{"startTime":1242.75,"endTime":1245.33,"body":"the fact that you have a prep"},{"startTime":1242.75,"endTime":1245.33,"body":"guide. Don't even keep it"},{"startTime":1245.33,"endTime":1248.57,"body":"reserved just for the people you"},{"startTime":1245.33,"endTime":1248.57,"body":"talk to who are going to hire"},{"startTime":1248.57,"endTime":1252.47,"body":"you to promise them that you"},{"startTime":1248.57,"endTime":1252.47,"body":"have that show them what it is"},{"startTime":1252.47,"endTime":1255.62,"body":"that you're talking about. And"},{"startTime":1252.47,"endTime":1255.62,"body":"that smart mockups tool is going"},{"startTime":1255.62,"endTime":1260.21,"body":"to make that really easy and"},{"startTime":1255.62,"endTime":1260.21,"body":"visual for them. So that felt"},{"startTime":1260.21,"endTime":1265.13,"body":"like a lot. I know that creating"},{"startTime":1260.21,"endTime":1265.13,"body":"a prep guide can feel like a big"},{"startTime":1265.13,"endTime":1270.86,"body":"barrier, but it is absolutely"},{"startTime":1265.13,"endTime":1270.86,"body":"worth your time. And I hope that"},{"startTime":1270.86,"endTime":1275.09,"body":"the repurposing strategies that"},{"startTime":1270.86,"endTime":1275.09,"body":"I gave you today, make it feel"},{"startTime":1275.12,"endTime":1278.3,"body":"even more worth your time, you"},{"startTime":1275.12,"endTime":1278.3,"body":"can take all that work and"},{"startTime":1278.3,"endTime":1281.78,"body":"leverage it to become a"},{"startTime":1278.3,"endTime":1281.78,"body":"marketing tool for you to bring"},{"startTime":1281.78,"endTime":1286.07,"body":"in new clients. So set aside"},{"startTime":1281.78,"endTime":1286.07,"body":"some time this week to either"},{"startTime":1286.07,"endTime":1290.45,"body":"get going on creating a guide or"},{"startTime":1286.07,"endTime":1290.45,"body":"take one of those strategies"},{"startTime":1290.45,"endTime":1294.05,"body":"that I gave you and repurpose"},{"startTime":1290.45,"endTime":1294.05,"body":"some piece of your existing"},{"startTime":1294.05,"endTime":1296.99,"body":"guide to work for you. Have a"},{"startTime":1294.05,"endTime":1296.99,"body":"great week."},{"startTime":1298.04,"endTime":1300.89,"body":"Well, that's it for this week's"},{"startTime":1298.04,"endTime":1300.89,"body":"episode of this can't be that"},{"startTime":1300.89,"endTime":1304.85,"body":"hard. I'll be back Same time,"},{"startTime":1300.89,"endTime":1304.85,"body":"same place next week. In the"},{"startTime":1304.85,"endTime":1307.88,"body":"meantime, you can find more"},{"startTime":1304.85,"endTime":1307.88,"body":"information about this episode"},{"startTime":1307.94,"endTime":1311.42,"body":"along with all the relevant"},{"startTime":1307.94,"endTime":1311.42,"body":"links, notes and downloads at"},{"startTime":1311.42,"endTime":1315.14,"body":"this can't be that hard comm"},{"startTime":1311.42,"endTime":1315.14,"body":"slash learn. If you like the"},{"startTime":1315.14,"endTime":1318.68,"body":"podcast, be sure to hit the"},{"startTime":1315.14,"endTime":1318.68,"body":"subscribe button. Even better,"},{"startTime":1318.83,"endTime":1322.49,"body":"share the love by leaving a"},{"startTime":1318.83,"endTime":1322.49,"body":"review on iTunes. And as always,"},{"startTime":1322.67,"endTime":1326.21,"body":"thanks so much for joining me. I"},{"startTime":1322.67,"endTime":1326.21,"body":"hope you have a fantastic week."}]}