{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.299,"endTime":3.869,"body":"Hey guys, before"},{"speaker":"Annemie Tonken","startTime":0.299,"endTime":3.869,"body":"I dive into today's podcast"},{"speaker":"Annemie Tonken","startTime":3.869,"endTime":8.399,"body":"episode, I just wanted to make"},{"speaker":"Annemie Tonken","startTime":3.869,"endTime":8.399,"body":"sure that you knew that the"},{"speaker":"Annemie Tonken","startTime":8.399,"endTime":12.689,"body":"brand new updated version of"},{"speaker":"Annemie Tonken","startTime":8.399,"endTime":12.689,"body":"revenue on repeat is now"},{"speaker":"Annemie Tonken","startTime":12.689,"endTime":17.609,"body":"available for sale on my website"},{"speaker":"Annemie Tonken","startTime":12.689,"endTime":17.609,"body":"at this can't be that hard.com"},{"speaker":"Annemie Tonken","startTime":17.639,"endTime":23.819,"body":"slash revenue. I am thrilled to"},{"speaker":"Annemie Tonken","startTime":17.639,"endTime":23.819,"body":"finally have this out in the"},{"speaker":"Annemie Tonken","startTime":23.819,"endTime":27.179,"body":"world, it has taken me longer"},{"speaker":"Annemie Tonken","startTime":23.819,"endTime":27.179,"body":"than I anticipated mostly"},{"speaker":"Annemie Tonken","startTime":27.179,"endTime":34.079,"body":"because the further I dove in on"},{"speaker":"Annemie Tonken","startTime":27.179,"endTime":34.079,"body":"how this course could be more of"},{"speaker":"Annemie Tonken","startTime":34.109,"endTime":37.739,"body":"a sort of one stop shop for"},{"speaker":"Annemie Tonken","startTime":34.109,"endTime":37.739,"body":"those of you wanting to set up a"},{"speaker":"Annemie Tonken","startTime":37.739,"endTime":41.579,"body":"membership, the more I realized"},{"speaker":"Annemie Tonken","startTime":37.739,"endTime":41.579,"body":"that it really needed to be"},{"speaker":"Annemie Tonken","startTime":42.119,"endTime":45.749,"body":"bulked up in some pretty"},{"speaker":"Annemie Tonken","startTime":42.119,"endTime":45.749,"body":"significant ways. The first"},{"speaker":"Annemie Tonken","startTime":45.749,"endTime":51.449,"body":"thing that I and I knew this"},{"speaker":"Annemie Tonken","startTime":45.749,"endTime":51.449,"body":"going into the rerelease was"},{"speaker":"Annemie Tonken","startTime":51.449,"endTime":55.289,"body":"that a lot of people who were"},{"speaker":"Annemie Tonken","startTime":51.449,"endTime":55.289,"body":"taking the course, who were not"},{"speaker":"Annemie Tonken","startTime":55.289,"endTime":59.009,"body":"using the simple sale system and"},{"speaker":"Annemie Tonken","startTime":55.289,"endTime":59.009,"body":"hadn't gone through my simple"},{"speaker":"Annemie Tonken","startTime":59.009,"endTime":64.079,"body":"sales blueprint, weren't"},{"speaker":"Annemie Tonken","startTime":59.009,"endTime":64.079,"body":"familiar with how to properly"},{"speaker":"Annemie Tonken","startTime":64.079,"endTime":67.649,"body":"price themselves. And I know"},{"speaker":"Annemie Tonken","startTime":64.079,"endTime":67.649,"body":"pricing is sort of a perennial"},{"speaker":"Annemie Tonken","startTime":67.649,"endTime":71.939,"body":"problem for a lot of"},{"speaker":"Annemie Tonken","startTime":67.649,"endTime":71.939,"body":"photographers. And so I more or"},{"speaker":"Annemie Tonken","startTime":71.939,"endTime":76.469,"body":"less took all of the pricing"},{"speaker":"Annemie Tonken","startTime":71.939,"endTime":76.469,"body":"training that is in the simple"},{"speaker":"Annemie Tonken","startTime":76.469,"endTime":80.399,"body":"sales blueprint and added it"},{"speaker":"Annemie Tonken","startTime":76.469,"endTime":80.399,"body":"into the revenue on repeat"},{"speaker":"Annemie Tonken","startTime":80.399,"endTime":85.319,"body":"training, except that I didn't"},{"speaker":"Annemie Tonken","startTime":80.399,"endTime":85.319,"body":"make it specific to if you want"},{"speaker":"Annemie Tonken","startTime":85.319,"endTime":89.999,"body":"to do simple sales. So if you"},{"speaker":"Annemie Tonken","startTime":85.319,"endTime":89.999,"body":"are all inclusive, or if you do"},{"speaker":"Annemie Tonken","startTime":89.999,"endTime":94.589,"body":"in person sales, this is still"},{"speaker":"Annemie Tonken","startTime":89.999,"endTime":94.589,"body":"going to be applicable for you."},{"speaker":"Annemie Tonken","startTime":95.669,"endTime":99.749,"body":"But then you can take that and"},{"speaker":"Annemie Tonken","startTime":95.669,"endTime":99.749,"body":"turn it into a profitable"},{"speaker":"Annemie Tonken","startTime":99.749,"endTime":104.309,"body":"membership model as well. And my"},{"speaker":"Annemie Tonken","startTime":99.749,"endTime":104.309,"body":"hope is that with this robust"},{"speaker":"Annemie Tonken","startTime":104.339,"endTime":105.209,"body":"pricing"},{"speaker":"Unknown","startTime":105.72,"endTime":106.62,"body":"module"},{"speaker":"Annemie Tonken","startTime":106.65,"endTime":108.9,"body":"that is now"},{"speaker":"Annemie Tonken","startTime":106.65,"endTime":108.9,"body":"built into revenue on repeat,"},{"speaker":"Annemie Tonken","startTime":109.26,"endTime":112.56,"body":"everyone who takes revenue on"},{"speaker":"Annemie Tonken","startTime":109.26,"endTime":112.56,"body":"repeat whether or not they've"},{"speaker":"Annemie Tonken","startTime":112.56,"endTime":115.29,"body":"gone through the simple sales"},{"speaker":"Annemie Tonken","startTime":112.56,"endTime":115.29,"body":"blueprint is going to be on the"},{"speaker":"Annemie Tonken","startTime":115.29,"endTime":120.48,"body":"same level playing field. As far"},{"speaker":"Annemie Tonken","startTime":115.29,"endTime":120.48,"body":"as profitability goes, I didn't"},{"speaker":"Annemie Tonken","startTime":120.48,"endTime":124.11,"body":"want anybody to set up a"},{"speaker":"Annemie Tonken","startTime":120.48,"endTime":124.11,"body":"membership that wasn't going to"},{"speaker":"Annemie Tonken","startTime":124.11,"endTime":127.83,"body":"be profitable for them. And"},{"speaker":"Annemie Tonken","startTime":124.11,"endTime":127.83,"body":"hopefully, it will also help"},{"speaker":"Annemie Tonken","startTime":128.04,"endTime":132.6,"body":"either determine your pricing or"},{"speaker":"Annemie Tonken","startTime":128.04,"endTime":132.6,"body":"reassure you that your pricing"},{"speaker":"Annemie Tonken","startTime":132.6,"endTime":136.89,"body":"is on track for the rest of your"},{"speaker":"Annemie Tonken","startTime":132.6,"endTime":136.89,"body":"business, even outside of the"},{"speaker":"Annemie Tonken","startTime":136.89,"endTime":142.59,"body":"membership. So that part took a"},{"speaker":"Annemie Tonken","startTime":136.89,"endTime":142.59,"body":"fair amount of time. Along with"},{"speaker":"Annemie Tonken","startTime":142.59,"endTime":150.84,"body":"that I built a pricing"},{"speaker":"Annemie Tonken","startTime":142.59,"endTime":150.84,"body":"calculator that is actually it's"},{"speaker":"Annemie Tonken","startTime":150.84,"endTime":153.48,"body":"even bigger than the one that is"},{"speaker":"Annemie Tonken","startTime":150.84,"endTime":153.48,"body":"currently in the simple sales"},{"speaker":"Annemie Tonken","startTime":153.48,"endTime":157.86,"body":"blueprint, although that now has"},{"speaker":"Annemie Tonken","startTime":153.48,"endTime":157.86,"body":"my wheels turning about how we"},{"speaker":"Annemie Tonken","startTime":157.86,"endTime":161.64,"body":"can improve the simple sales"},{"speaker":"Annemie Tonken","startTime":157.86,"endTime":161.64,"body":"blueprint calculator. So now the"},{"speaker":"Annemie Tonken","startTime":161.64,"endTime":164.97,"body":"revenue on repeat calculator not"},{"speaker":"Annemie Tonken","startTime":161.64,"endTime":164.97,"body":"only walks you through your"},{"speaker":"Annemie Tonken","startTime":164.97,"endTime":168.36,"body":"pricing stuff, but also helps"},{"speaker":"Annemie Tonken","startTime":164.97,"endTime":168.36,"body":"you build out your tiered"},{"speaker":"Annemie Tonken","startTime":168.36,"endTime":172.74,"body":"pricing for your membership. And"},{"speaker":"Annemie Tonken","startTime":168.36,"endTime":172.74,"body":"then like walks you through"},{"speaker":"Annemie Tonken","startTime":172.74,"endTime":176.43,"body":"every step, naming your"},{"speaker":"Annemie Tonken","startTime":172.74,"endTime":176.43,"body":"membership, figuring out how"},{"speaker":"Annemie Tonken","startTime":176.43,"endTime":179.7,"body":"many people that you can invite"},{"speaker":"Annemie Tonken","startTime":176.43,"endTime":179.7,"body":"into your membership, all those"},{"speaker":"Annemie Tonken","startTime":179.7,"endTime":183.6,"body":"different things. And then once"},{"speaker":"Annemie Tonken","startTime":179.7,"endTime":183.6,"body":"all of that is done, then we"},{"speaker":"Annemie Tonken","startTime":183.6,"endTime":187.32,"body":"talk about the logistics of a"},{"speaker":"Annemie Tonken","startTime":183.6,"endTime":187.32,"body":"membership and how you collect"},{"speaker":"Annemie Tonken","startTime":187.32,"endTime":190.17,"body":"payment, how you run your"},{"speaker":"Annemie Tonken","startTime":187.32,"endTime":190.17,"body":"calendar, all of those different"},{"speaker":"Annemie Tonken","startTime":190.17,"endTime":195.72,"body":"things are still in the course."},{"speaker":"Annemie Tonken","startTime":190.17,"endTime":195.72,"body":"But the other big addition,"},{"speaker":"Annemie Tonken","startTime":195.72,"endTime":200.46,"body":"which I'm super excited about is"},{"speaker":"Annemie Tonken","startTime":195.72,"endTime":200.46,"body":"a dedicated Facebook group just"},{"speaker":"Annemie Tonken","startTime":200.46,"endTime":204.9,"body":"for revenue on repeat students."},{"speaker":"Annemie Tonken","startTime":200.46,"endTime":204.9,"body":"So I have always had Facebook"},{"speaker":"Annemie Tonken","startTime":204.9,"endTime":208.14,"body":"group, a private Facebook group"},{"speaker":"Annemie Tonken","startTime":204.9,"endTime":208.14,"body":"for my simple sales blueprint."},{"speaker":"Annemie Tonken","startTime":208.59,"endTime":213.45,"body":"Students, it is super busy, lots"},{"speaker":"Annemie Tonken","startTime":208.59,"endTime":213.45,"body":"of conversation in there lots of"},{"speaker":"Annemie Tonken","startTime":213.45,"endTime":217.38,"body":"support in there. And I felt"},{"speaker":"Annemie Tonken","startTime":213.45,"endTime":217.38,"body":"like because I didn't have that"},{"speaker":"Annemie Tonken","startTime":217.38,"endTime":220.29,"body":"for revenue on repeat, there"},{"speaker":"Annemie Tonken","startTime":217.38,"endTime":220.29,"body":"wasn't really a good place for"},{"speaker":"Annemie Tonken","startTime":220.29,"endTime":223.59,"body":"people to come and ask"},{"speaker":"Annemie Tonken","startTime":220.29,"endTime":223.59,"body":"questions. Now that problem is"},{"speaker":"Annemie Tonken","startTime":223.59,"endTime":227.31,"body":"solved if you purchase revenue"},{"speaker":"Annemie Tonken","startTime":223.59,"endTime":227.31,"body":"on repeat, you have access to"},{"speaker":"Annemie Tonken","startTime":227.34,"endTime":231.33,"body":"the private Facebook group where"},{"speaker":"Annemie Tonken","startTime":227.34,"endTime":231.33,"body":"people will be talking about how"},{"speaker":"Annemie Tonken","startTime":231.33,"endTime":234.36,"body":"they are tweaking their"},{"speaker":"Annemie Tonken","startTime":231.33,"endTime":234.36,"body":"memberships to suit their"},{"speaker":"Annemie Tonken","startTime":234.36,"endTime":239.28,"body":"different needs. And I just find"},{"speaker":"Annemie Tonken","startTime":234.36,"endTime":239.28,"body":"that that sort of group thing"},{"speaker":"Annemie Tonken","startTime":239.28,"endTime":242.88,"body":"hive mind and really be"},{"speaker":"Annemie Tonken","startTime":239.28,"endTime":242.88,"body":"beneficial because we all have"},{"speaker":"Annemie Tonken","startTime":242.88,"endTime":246.6,"body":"different targets and different"},{"speaker":"Annemie Tonken","startTime":242.88,"endTime":246.6,"body":"markets and we all come to this"},{"speaker":"Annemie Tonken","startTime":246.6,"endTime":250.5,"body":"with slightly different needs."},{"speaker":"Annemie Tonken","startTime":246.6,"endTime":250.5,"body":"So I never consider myself to be"},{"speaker":"Annemie Tonken","startTime":250.71,"endTime":254.28,"body":"the person who knows everything"},{"speaker":"Annemie Tonken","startTime":250.71,"endTime":254.28,"body":"I don't I I know that this is a"},{"speaker":"Annemie Tonken","startTime":254.28,"endTime":257.4,"body":"podcast where I'm talking into"},{"speaker":"Annemie Tonken","startTime":254.28,"endTime":257.4,"body":"the microphone, but I get so"},{"speaker":"Annemie Tonken","startTime":257.4,"endTime":260.97,"body":"many amazing ideas from my"},{"speaker":"Annemie Tonken","startTime":257.4,"endTime":260.97,"body":"students every day. It is an"},{"speaker":"Annemie Tonken","startTime":260.97,"endTime":264.12,"body":"amazing opportunity to build"},{"speaker":"Annemie Tonken","startTime":260.97,"endTime":264.12,"body":"community and so I wanted to"},{"speaker":"Annemie Tonken","startTime":264.12,"endTime":268.68,"body":"extend that to my revenue on"},{"speaker":"Annemie Tonken","startTime":264.12,"endTime":268.68,"body":"repeat people as well. So if any"},{"speaker":"Annemie Tonken","startTime":268.68,"endTime":272.43,"body":"of that is interesting to you, I"},{"speaker":"Annemie Tonken","startTime":268.68,"endTime":272.43,"body":"again encourage you to go to"},{"speaker":"Annemie Tonken","startTime":272.43,"endTime":276.09,"body":"this can't be that hard comm"},{"speaker":"Annemie Tonken","startTime":272.43,"endTime":276.09,"body":"slash revenue to check out more"},{"speaker":"Annemie Tonken","startTime":276.09,"endTime":281.31,"body":"information and just to light a"},{"speaker":"Annemie Tonken","startTime":276.09,"endTime":281.31,"body":"little bit of a fire. I am"},{"speaker":"Annemie Tonken","startTime":281.34,"endTime":284.34,"body":"offering a live training if"},{"speaker":"Annemie Tonken","startTime":281.34,"endTime":284.34,"body":"you're listening to this when it"},{"speaker":"Annemie Tonken","startTime":284.34,"endTime":288.18,"body":"drops which is the beginning of"},{"speaker":"Annemie Tonken","startTime":284.34,"endTime":288.18,"body":"August. I am offering a live"},{"speaker":"Annemie Tonken","startTime":288.18,"endTime":292.14,"body":"training to all my revenue on"},{"speaker":"Annemie Tonken","startTime":288.18,"endTime":292.14,"body":"repeat students in the middle of"},{"speaker":"Annemie Tonken","startTime":292.14,"endTime":296.61,"body":"the month. I believe the date is"},{"speaker":"Annemie Tonken","startTime":292.14,"endTime":296.61,"body":"August 13 where I am going to be"},{"speaker":"Annemie Tonken","startTime":296.61,"endTime":303.45,"body":"going over how to transition"},{"speaker":"Annemie Tonken","startTime":296.61,"endTime":303.45,"body":"clients From any sales model, so"},{"speaker":"Annemie Tonken","startTime":303.51,"endTime":308.61,"body":"all inclusive in person or"},{"speaker":"Annemie Tonken","startTime":303.51,"endTime":308.61,"body":"simple sales into a membership,"},{"speaker":"Annemie Tonken","startTime":308.64,"endTime":312.87,"body":"and also talk about marketing"},{"speaker":"Annemie Tonken","startTime":308.64,"endTime":312.87,"body":"strategies for the membership."},{"speaker":"Annemie Tonken","startTime":312.87,"endTime":316.11,"body":"And the reason that I'm doing"},{"speaker":"Annemie Tonken","startTime":312.87,"endTime":316.11,"body":"that is partly to celebrate this"},{"speaker":"Annemie Tonken","startTime":316.11,"endTime":322.2,"body":"new release. And also partly"},{"speaker":"Annemie Tonken","startTime":316.11,"endTime":322.2,"body":"because August is a really great"},{"speaker":"Annemie Tonken","startTime":322.2,"endTime":325.65,"body":"month to launch a membership,"},{"speaker":"Annemie Tonken","startTime":322.2,"endTime":325.65,"body":"that August September time"},{"speaker":"Annemie Tonken","startTime":325.65,"endTime":329.97,"body":"because we are getting into your"},{"speaker":"Annemie Tonken","startTime":325.65,"endTime":329.97,"body":"busy season. So if you are"},{"speaker":"Annemie Tonken","startTime":330.0,"endTime":333.03,"body":"thinking about it, if you're on"},{"speaker":"Annemie Tonken","startTime":330.0,"endTime":333.03,"body":"the fence, I strongly encourage"},{"speaker":"Annemie Tonken","startTime":333.03,"endTime":336.48,"body":"you to go ahead and join us"},{"speaker":"Annemie Tonken","startTime":333.03,"endTime":336.48,"body":"before that live training"},{"speaker":"Annemie Tonken","startTime":336.48,"endTime":341.01,"body":"because that is going to be a"},{"speaker":"Annemie Tonken","startTime":336.48,"endTime":341.01,"body":"super valuable add to the"},{"speaker":"Annemie Tonken","startTime":341.01,"endTime":344.22,"body":"course. Again, it's at this"},{"speaker":"Annemie Tonken","startTime":341.01,"endTime":344.22,"body":"can't be that hard.com slash"},{"speaker":"Annemie Tonken","startTime":344.25,"endTime":347.52,"body":"revenue, you can find all the"},{"speaker":"Annemie Tonken","startTime":344.25,"endTime":347.52,"body":"details and with that, I will"},{"speaker":"Annemie Tonken","startTime":347.52,"endTime":351.78,"body":"Cue the music and get into"},{"speaker":"Annemie Tonken","startTime":347.52,"endTime":351.78,"body":"today's episode. Welcome to this"},{"speaker":"Annemie Tonken","startTime":351.78,"endTime":355.2,"body":"can't be that hard. My name is"},{"speaker":"Annemie Tonken","startTime":351.78,"endTime":355.2,"body":"Annemie Tonken. And I help"},{"speaker":"Annemie Tonken","startTime":355.2,"endTime":358.41,"body":"photographers run profitable,"},{"speaker":"Annemie Tonken","startTime":355.2,"endTime":358.41,"body":"sustainable businesses that they"},{"speaker":"Annemie Tonken","startTime":358.41,"endTime":363.12,"body":"love. Each week on the podcast,"},{"speaker":"Annemie Tonken","startTime":358.41,"endTime":363.12,"body":"I cover simple, actionable"},{"speaker":"Annemie Tonken","startTime":363.12,"endTime":366.27,"body":"strategies and systems that"},{"speaker":"Annemie Tonken","startTime":363.12,"endTime":366.27,"body":"photographers at every level of"},{"speaker":"Annemie Tonken","startTime":366.27,"endTime":370.11,"body":"experience can use to earn more"},{"speaker":"Annemie Tonken","startTime":366.27,"endTime":370.11,"body":"money in a more sustainable way."},{"speaker":"Annemie Tonken","startTime":370.98,"endTime":373.98,"body":"Running a photography business"},{"speaker":"Annemie Tonken","startTime":370.98,"endTime":373.98,"body":"doesn't have to be that hard,"},{"speaker":"Annemie Tonken","startTime":374.43,"endTime":376.68,"body":"you can do it. And I can show"},{"speaker":"Annemie Tonken","startTime":374.43,"endTime":376.68,"body":"you how."},{"speaker":"Unknown","startTime":380.46,"endTime":382.38,"body":"Today's episode is kind"},{"speaker":"Unknown","startTime":380.46,"endTime":382.38,"body":"of"},{"speaker":"Annemie Tonken","startTime":382.38,"endTime":385.47,"body":"a short one, I"},{"speaker":"Annemie Tonken","startTime":382.38,"endTime":385.47,"body":"listened to an interview"},{"speaker":"Annemie Tonken","startTime":385.47,"endTime":389.58,"body":"recently, that kind of blew my"},{"speaker":"Annemie Tonken","startTime":385.47,"endTime":389.58,"body":"mind. It was with a woman named"},{"speaker":"Annemie Tonken","startTime":389.58,"endTime":395.61,"body":"Juliet Funt who is an author and"},{"speaker":"Annemie Tonken","startTime":389.58,"endTime":395.61,"body":"a an expert on teams and time"},{"speaker":"Annemie Tonken","startTime":395.61,"endTime":399.21,"body":"planning. But the piece of the"},{"speaker":"Annemie Tonken","startTime":395.61,"endTime":399.21,"body":"interview that caught my"},{"speaker":"Annemie Tonken","startTime":399.21,"endTime":404.91,"body":"attention and was really sort of"},{"speaker":"Annemie Tonken","startTime":399.21,"endTime":404.91,"body":"like, cracked my head wide open"},{"speaker":"Annemie Tonken","startTime":405.21,"endTime":411.3,"body":"was about communication. Now she"},{"speaker":"Annemie Tonken","startTime":405.21,"endTime":411.3,"body":"was talking about communicating"},{"speaker":"Annemie Tonken","startTime":411.33,"endTime":416.82,"body":"with a team. So you know, in an"},{"speaker":"Annemie Tonken","startTime":411.33,"endTime":416.82,"body":"office, or if you run a business"},{"speaker":"Annemie Tonken","startTime":416.82,"endTime":420.33,"body":"where you've got several"},{"speaker":"Annemie Tonken","startTime":416.82,"endTime":420.33,"body":"employees, there are issues that"},{"speaker":"Annemie Tonken","startTime":420.33,"endTime":423.24,"body":"come up in terms of"},{"speaker":"Annemie Tonken","startTime":420.33,"endTime":423.24,"body":"communicating within a team."},{"speaker":"Annemie Tonken","startTime":423.45,"endTime":428.28,"body":"However, what she was talking"},{"speaker":"Annemie Tonken","startTime":423.45,"endTime":428.28,"body":"about really made me think about"},{"speaker":"Annemie Tonken","startTime":428.28,"endTime":431.58,"body":"the way that we communicate with"},{"speaker":"Annemie Tonken","startTime":428.28,"endTime":431.58,"body":"our clients. And it actually"},{"speaker":"Annemie Tonken","startTime":431.58,"endTime":435.39,"body":"just created this really"},{"speaker":"Annemie Tonken","startTime":431.58,"endTime":435.39,"body":"beautiful framework for the way"},{"speaker":"Annemie Tonken","startTime":435.39,"endTime":438.3,"body":"that I already think about"},{"speaker":"Annemie Tonken","startTime":435.39,"endTime":438.3,"body":"client communication. So I"},{"speaker":"Annemie Tonken","startTime":438.3,"endTime":441.96,"body":"wanted to share that with you,"},{"speaker":"Annemie Tonken","startTime":438.3,"endTime":441.96,"body":"because I felt like you might"},{"speaker":"Annemie Tonken","startTime":441.96,"endTime":446.31,"body":"find this to be a handy way to"},{"speaker":"Annemie Tonken","startTime":441.96,"endTime":446.31,"body":"think about this as well. So"},{"speaker":"Annemie Tonken","startTime":446.34,"endTime":451.89,"body":"Juliette talks about 2d versus"},{"speaker":"Annemie Tonken","startTime":446.34,"endTime":451.89,"body":"3d communication, as in two"},{"speaker":"Annemie Tonken","startTime":451.89,"endTime":455.31,"body":"dimensional versus three"},{"speaker":"Annemie Tonken","startTime":451.89,"endTime":455.31,"body":"dimensional. So two dimensional"},{"speaker":"Annemie Tonken","startTime":455.49,"endTime":459.21,"body":"communication is anything that"},{"speaker":"Annemie Tonken","startTime":455.49,"endTime":459.21,"body":"is just like a very simple,"},{"speaker":"Annemie Tonken","startTime":459.21,"endTime":462.9,"body":"straightforward transactional"},{"speaker":"Annemie Tonken","startTime":459.21,"endTime":462.9,"body":"kind of communication, maybe it"},{"speaker":"Annemie Tonken","startTime":462.93,"endTime":467.07,"body":"just requires like a yes or no"},{"speaker":"Annemie Tonken","startTime":462.93,"endTime":467.07,"body":"answer, or like a very quick"},{"speaker":"Annemie Tonken","startTime":467.07,"endTime":471.84,"body":"explanation or something like"},{"speaker":"Annemie Tonken","startTime":467.07,"endTime":471.84,"body":"that. versus 3d communication,"},{"speaker":"Annemie Tonken","startTime":471.87,"endTime":476.34,"body":"which she describes as being"},{"speaker":"Annemie Tonken","startTime":471.87,"endTime":476.34,"body":"more complex, more challenging,"},{"speaker":"Annemie Tonken","startTime":476.37,"endTime":481.17,"body":"more nuanced. So things that"},{"speaker":"Annemie Tonken","startTime":476.37,"endTime":481.17,"body":"really require a little bit more"},{"speaker":"Annemie Tonken","startTime":481.17,"endTime":486.51,"body":"explanation. And her point, when"},{"speaker":"Annemie Tonken","startTime":481.17,"endTime":486.51,"body":"she was talking about those, is"},{"speaker":"Annemie Tonken","startTime":486.51,"endTime":490.65,"body":"that you have to match the right"},{"speaker":"Annemie Tonken","startTime":486.51,"endTime":490.65,"body":"message with the right medium,"},{"speaker":"Annemie Tonken","startTime":491.13,"endTime":494.28,"body":"she was talking about going into"},{"speaker":"Annemie Tonken","startTime":491.13,"endTime":494.28,"body":"meetings where somebody is just"},{"speaker":"Annemie Tonken","startTime":494.28,"endTime":499.35,"body":"sort of like reading a document"},{"speaker":"Annemie Tonken","startTime":494.28,"endTime":499.35,"body":"that anyone could have just sent"},{"speaker":"Annemie Tonken","startTime":499.35,"endTime":502.11,"body":"out ahead of the meeting. And it"},{"speaker":"Annemie Tonken","startTime":499.35,"endTime":502.11,"body":"feels like it just wastes"},{"speaker":"Annemie Tonken","startTime":502.11,"endTime":505.92,"body":"everyone's time. It's that is,"},{"speaker":"Annemie Tonken","startTime":502.11,"endTime":505.92,"body":"you know, using a three"},{"speaker":"Annemie Tonken","startTime":505.92,"endTime":510.27,"body":"dimensional space, like you're"},{"speaker":"Annemie Tonken","startTime":505.92,"endTime":510.27,"body":"in a meeting with people to go"},{"speaker":"Annemie Tonken","startTime":510.27,"endTime":512.58,"body":"over something two dimensional,"},{"speaker":"Annemie Tonken","startTime":510.27,"endTime":512.58,"body":"something that could have just"},{"speaker":"Annemie Tonken","startTime":512.58,"endTime":516.27,"body":"been read on a page. And vice"},{"speaker":"Annemie Tonken","startTime":512.58,"endTime":516.27,"body":"versa, she was talking about"},{"speaker":"Annemie Tonken","startTime":516.27,"endTime":519.87,"body":"when you end up in these text"},{"speaker":"Annemie Tonken","startTime":516.27,"endTime":519.87,"body":"threads that are like 1000 miles"},{"speaker":"Annemie Tonken","startTime":519.87,"endTime":522.42,"body":"long, or email chains where"},{"speaker":"Annemie Tonken","startTime":519.87,"endTime":522.42,"body":"you're just going back and forth"},{"speaker":"Annemie Tonken","startTime":522.42,"endTime":526.32,"body":"and back and forth. That's often"},{"speaker":"Annemie Tonken","startTime":522.42,"endTime":526.32,"body":"because you're trying to cram a"},{"speaker":"Annemie Tonken","startTime":526.32,"endTime":532.2,"body":"three dimensional topic into a"},{"speaker":"Annemie Tonken","startTime":526.32,"endTime":532.2,"body":"two dimensional space. So when"},{"speaker":"Annemie Tonken","startTime":532.2,"endTime":535.59,"body":"it comes to 2d communication,"},{"speaker":"Annemie Tonken","startTime":532.2,"endTime":535.59,"body":"she talks about using text or"},{"speaker":"Annemie Tonken","startTime":535.62,"endTime":540.96,"body":"email or sending like a PDF."},{"speaker":"Annemie Tonken","startTime":535.62,"endTime":540.96,"body":"Versus with 3d communication."},{"speaker":"Annemie Tonken","startTime":540.99,"endTime":545.07,"body":"You want to be able to hear"},{"speaker":"Annemie Tonken","startTime":540.99,"endTime":545.07,"body":"someone's voice or see their"},{"speaker":"Annemie Tonken","startTime":545.07,"endTime":548.1,"body":"face, whether you're on the"},{"speaker":"Annemie Tonken","startTime":545.07,"endTime":548.1,"body":"phone or in person or on like a"},{"speaker":"Annemie Tonken","startTime":548.1,"endTime":554.31,"body":"zoom call. And all of this"},{"speaker":"Annemie Tonken","startTime":548.1,"endTime":554.31,"body":"really was like a perfect way to"},{"speaker":"Annemie Tonken","startTime":554.31,"endTime":557.52,"body":"describe what I have talked"},{"speaker":"Annemie Tonken","startTime":554.31,"endTime":557.52,"body":"about over and over here. So you"},{"speaker":"Annemie Tonken","startTime":557.52,"endTime":563.43,"body":"guys know that one of the big"},{"speaker":"Annemie Tonken","startTime":557.52,"endTime":563.43,"body":"things that I teach is to get on"},{"speaker":"Annemie Tonken","startTime":563.43,"endTime":567.48,"body":"the phone with a potential"},{"speaker":"Annemie Tonken","startTime":563.43,"endTime":567.48,"body":"client. And you know, it's been"},{"speaker":"Annemie Tonken","startTime":567.48,"endTime":572.04,"body":"interesting. In the simple sales"},{"speaker":"Annemie Tonken","startTime":567.48,"endTime":572.04,"body":"blueprint Facebook group, I have"},{"speaker":"Annemie Tonken","startTime":572.04,"endTime":575.46,"body":"had several students who have"},{"speaker":"Annemie Tonken","startTime":572.04,"endTime":575.46,"body":"basically just drawn the line"},{"speaker":"Annemie Tonken","startTime":575.46,"endTime":578.82,"body":"and said, the phone does not"},{"speaker":"Annemie Tonken","startTime":575.46,"endTime":578.82,"body":"work for me either like they're"},{"speaker":"Annemie Tonken","startTime":578.82,"endTime":582.06,"body":"super introverted, or they have"},{"speaker":"Annemie Tonken","startTime":578.82,"endTime":582.06,"body":"kids at home all the time and"},{"speaker":"Annemie Tonken","startTime":582.06,"endTime":585.06,"body":"they can't get the quiet space"},{"speaker":"Annemie Tonken","startTime":582.06,"endTime":585.06,"body":"they need for a phone call. And"},{"speaker":"Annemie Tonken","startTime":585.06,"endTime":588.39,"body":"I totally respect that and get"},{"speaker":"Annemie Tonken","startTime":585.06,"endTime":588.39,"body":"it but what they've done is"},{"speaker":"Annemie Tonken","startTime":588.39,"endTime":591.48,"body":"instead of just defaulting back"},{"speaker":"Annemie Tonken","startTime":588.39,"endTime":591.48,"body":"to like, well, I'm just going to"},{"speaker":"Annemie Tonken","startTime":591.48,"endTime":596.07,"body":"send my pricing in an email."},{"speaker":"Annemie Tonken","startTime":591.48,"endTime":596.07,"body":"They have started creating"},{"speaker":"Annemie Tonken","startTime":596.16,"endTime":600.45,"body":"videos to explain to and"},{"speaker":"Annemie Tonken","startTime":596.16,"endTime":600.45,"body":"personalized video. So they Have"},{"speaker":"Annemie Tonken","startTime":600.69,"endTime":604.44,"body":"an inquiry and they create a"},{"speaker":"Annemie Tonken","startTime":600.69,"endTime":604.44,"body":"personalized video responding to"},{"speaker":"Annemie Tonken","startTime":604.44,"endTime":608.34,"body":"that person's inquiry, when they"},{"speaker":"Annemie Tonken","startTime":604.44,"endTime":608.34,"body":"have a few minutes to, like, sit"},{"speaker":"Annemie Tonken","startTime":608.34,"endTime":612.03,"body":"down and actually do that, then"},{"speaker":"Annemie Tonken","startTime":608.34,"endTime":612.03,"body":"they send that to the person."},{"speaker":"Annemie Tonken","startTime":612.06,"endTime":615.24,"body":"And that starts the"},{"speaker":"Annemie Tonken","startTime":612.06,"endTime":615.24,"body":"conversation. What I love about"},{"speaker":"Annemie Tonken","startTime":615.24,"endTime":619.92,"body":"that, and what Juliet fund has"},{"speaker":"Annemie Tonken","startTime":615.24,"endTime":619.92,"body":"now given me, this language to"},{"speaker":"Annemie Tonken","startTime":619.92,"endTime":623.85,"body":"describe to use to describe it"},{"speaker":"Annemie Tonken","startTime":619.92,"endTime":623.85,"body":"is that they are sticking within"},{"speaker":"Annemie Tonken","startTime":623.88,"endTime":628.59,"body":"the 3d medium, they are creating"},{"speaker":"Annemie Tonken","startTime":623.88,"endTime":628.59,"body":"a video with their face with"},{"speaker":"Annemie Tonken","startTime":628.59,"endTime":632.19,"body":"their tone of voice so that that"},{"speaker":"Annemie Tonken","startTime":628.59,"endTime":632.19,"body":"person, even though it's not"},{"speaker":"Annemie Tonken","startTime":632.19,"endTime":636.51,"body":"synchronous, and they can't have"},{"speaker":"Annemie Tonken","startTime":632.19,"endTime":636.51,"body":"a two way conversation, that"},{"speaker":"Annemie Tonken","startTime":636.51,"endTime":641.46,"body":"person is getting the benefit of"},{"speaker":"Annemie Tonken","startTime":636.51,"endTime":641.46,"body":"some of those 3d communication"},{"speaker":"Annemie Tonken","startTime":642.03,"endTime":646.47,"body":"styles or strategies. So it does"},{"speaker":"Annemie Tonken","startTime":642.03,"endTime":646.47,"body":"make it more personal, it does"},{"speaker":"Annemie Tonken","startTime":646.8,"endTime":650.43,"body":"give it a little bit more"},{"speaker":"Annemie Tonken","startTime":646.8,"endTime":650.43,"body":"context, I guess, is the word"},{"speaker":"Annemie Tonken","startTime":650.43,"endTime":652.11,"body":"I'm looking for. But"},{"speaker":"Annemie Tonken","startTime":652.35,"endTime":656.1,"body":"in general, when someone"},{"speaker":"Annemie Tonken","startTime":652.35,"endTime":656.1,"body":"inquires with you, I still stand"},{"speaker":"Annemie Tonken","startTime":656.1,"endTime":660.09,"body":"by my phone call recommendation"},{"speaker":"Annemie Tonken","startTime":656.1,"endTime":660.09,"body":"if you if you are in any way"},{"speaker":"Annemie Tonken","startTime":660.09,"endTime":665.07,"body":"able to, because that does give"},{"speaker":"Annemie Tonken","startTime":660.09,"endTime":665.07,"body":"you the ability to not only"},{"speaker":"Annemie Tonken","startTime":665.07,"endTime":668.43,"body":"share your tone of voice and"},{"speaker":"Annemie Tonken","startTime":665.07,"endTime":668.43,"body":"share your personality, but have"},{"speaker":"Annemie Tonken","startTime":668.43,"endTime":672.36,"body":"that experience of that person"},{"speaker":"Annemie Tonken","startTime":668.43,"endTime":672.36,"body":"on the other end as well. You"},{"speaker":"Annemie Tonken","startTime":672.36,"endTime":675.63,"body":"can hear their questions, you"},{"speaker":"Annemie Tonken","startTime":672.36,"endTime":675.63,"body":"can sort of see where they're"},{"speaker":"Annemie Tonken","startTime":675.66,"endTime":680.01,"body":"where you're meeting resistance,"},{"speaker":"Annemie Tonken","startTime":675.66,"endTime":680.01,"body":"and you can respond to that. So"},{"speaker":"Annemie Tonken","startTime":680.01,"endTime":683.91,"body":"a new inquiry, and explaining"},{"speaker":"Annemie Tonken","startTime":680.01,"endTime":683.91,"body":"things like your process and"},{"speaker":"Annemie Tonken","startTime":683.91,"endTime":688.44,"body":"your pricing, that is a huge,"},{"speaker":"Annemie Tonken","startTime":683.91,"endTime":688.44,"body":"very three dimensional topic."},{"speaker":"Annemie Tonken","startTime":688.65,"endTime":693.27,"body":"And to try and cram it into a"},{"speaker":"Annemie Tonken","startTime":688.65,"endTime":693.27,"body":"PDF, or an email is just doing"},{"speaker":"Annemie Tonken","startTime":693.27,"endTime":698.43,"body":"yourself a disservice. All"},{"speaker":"Annemie Tonken","startTime":693.27,"endTime":698.43,"body":"throughout the simple sales"},{"speaker":"Annemie Tonken","startTime":698.43,"endTime":701.79,"body":"process. As you know, I am"},{"speaker":"Annemie Tonken","startTime":698.43,"endTime":701.79,"body":"talking about educating your"},{"speaker":"Annemie Tonken","startTime":701.79,"endTime":705.42,"body":"clients communicating with your"},{"speaker":"Annemie Tonken","startTime":701.79,"endTime":705.42,"body":"clients. And some of those"},{"speaker":"Annemie Tonken","startTime":705.42,"endTime":709.62,"body":"things are two dimensional, some"},{"speaker":"Annemie Tonken","startTime":705.42,"endTime":709.62,"body":"of those things are three"},{"speaker":"Annemie Tonken","startTime":709.62,"endTime":714.12,"body":"dimensional. And what we try and"},{"speaker":"Annemie Tonken","startTime":709.62,"endTime":714.12,"body":"do with simple sales is automate"},{"speaker":"Annemie Tonken","startTime":714.12,"endTime":718.2,"body":"as many things as possible, even"},{"speaker":"Annemie Tonken","startTime":714.12,"endTime":718.2,"body":"if they are more three"},{"speaker":"Annemie Tonken","startTime":718.2,"endTime":724.56,"body":"dimensional. So as far as like"},{"speaker":"Annemie Tonken","startTime":718.2,"endTime":724.56,"body":"2d kind of communications, you"},{"speaker":"Annemie Tonken","startTime":724.56,"endTime":727.71,"body":"know, when you're confirming a"},{"speaker":"Annemie Tonken","startTime":724.56,"endTime":727.71,"body":"meeting, or when you're"},{"speaker":"Annemie Tonken","startTime":727.71,"endTime":730.47,"body":"reminding somebody that their"},{"speaker":"Annemie Tonken","startTime":727.71,"endTime":730.47,"body":"session is tomorrow, or if"},{"speaker":"Annemie Tonken","startTime":730.47,"endTime":733.53,"body":"you're just trying to do like"},{"speaker":"Annemie Tonken","startTime":730.47,"endTime":733.53,"body":"scheduling, basic scheduling"},{"speaker":"Annemie Tonken","startTime":733.53,"endTime":739.2,"body":"things, all of that is quite two"},{"speaker":"Annemie Tonken","startTime":733.53,"endTime":739.2,"body":"dimensional. When we get into"},{"speaker":"Annemie Tonken","startTime":739.2,"endTime":744.09,"body":"three dimensional stuff, then"},{"speaker":"Annemie Tonken","startTime":739.2,"endTime":744.09,"body":"you're talking about like, in"},{"speaker":"Annemie Tonken","startTime":744.09,"endTime":747.39,"body":"addition to meeting with someone"},{"speaker":"Annemie Tonken","startTime":744.09,"endTime":747.39,"body":"for the first time that you"},{"speaker":"Annemie Tonken","startTime":747.39,"endTime":752.01,"body":"know, potential client call, I"},{"speaker":"Annemie Tonken","startTime":747.39,"endTime":752.01,"body":"like to send a welcome video"},{"speaker":"Annemie Tonken","startTime":752.01,"endTime":754.5,"body":"when somebody first books me"},{"speaker":"Annemie Tonken","startTime":752.01,"endTime":754.5,"body":"that's just sort of like my"},{"speaker":"Annemie Tonken","startTime":754.5,"endTime":756.75,"body":"face. And you know, hey, it's so"},{"speaker":"Annemie Tonken","startTime":754.5,"endTime":756.75,"body":"great to have you I'm so"},{"speaker":"Annemie Tonken","startTime":756.75,"endTime":762.24,"body":"excited. And several other"},{"speaker":"Annemie Tonken","startTime":756.75,"endTime":762.24,"body":"pieces of content that can be"},{"speaker":"Annemie Tonken","startTime":762.27,"endTime":766.83,"body":"made more personal, more three"},{"speaker":"Annemie Tonken","startTime":762.27,"endTime":766.83,"body":"dimensional. But the number one"},{"speaker":"Annemie Tonken","startTime":766.83,"endTime":770.79,"body":"thing that is absolutely"},{"speaker":"Annemie Tonken","startTime":766.83,"endTime":770.79,"body":"critical that you always address"},{"speaker":"Annemie Tonken","startTime":770.79,"endTime":774.6,"body":"with a three dimensional point"},{"speaker":"Annemie Tonken","startTime":770.79,"endTime":774.6,"body":"of communication is going to be"},{"speaker":"Annemie Tonken","startTime":774.81,"endTime":778.95,"body":"when your client is upset about"},{"speaker":"Annemie Tonken","startTime":774.81,"endTime":778.95,"body":"anything. So if they are upset"},{"speaker":"Annemie Tonken","startTime":778.95,"endTime":783.09,"body":"because they didn't like their"},{"speaker":"Annemie Tonken","startTime":778.95,"endTime":783.09,"body":"photos, if they are upset,"},{"speaker":"Annemie Tonken","startTime":783.09,"endTime":786.03,"body":"because there was a"},{"speaker":"Annemie Tonken","startTime":783.09,"endTime":786.03,"body":"miscommunication about something"},{"speaker":"Annemie Tonken","startTime":786.03,"endTime":789.15,"body":"or a misunderstanding about"},{"speaker":"Annemie Tonken","startTime":786.03,"endTime":789.15,"body":"something, you need to"},{"speaker":"Annemie Tonken","startTime":789.15,"endTime":791.91,"body":"absolutely pick up the phone,"},{"speaker":"Annemie Tonken","startTime":789.15,"endTime":791.91,"body":"that is not time to send an"},{"speaker":"Annemie Tonken","startTime":791.94,"endTime":795.87,"body":"email, it is certainly not time"},{"speaker":"Annemie Tonken","startTime":791.94,"endTime":795.87,"body":"to send a text, you may need to"},{"speaker":"Annemie Tonken","startTime":795.9,"endTime":799.32,"body":"give it a little bit of time."},{"speaker":"Annemie Tonken","startTime":795.9,"endTime":799.32,"body":"But then you want to get on the"},{"speaker":"Annemie Tonken","startTime":799.32,"endTime":804.06,"body":"phone so that you can"},{"speaker":"Annemie Tonken","startTime":799.32,"endTime":804.06,"body":"communicate with that person in"},{"speaker":"Annemie Tonken","startTime":804.09,"endTime":807.51,"body":"the very best possible way. So"},{"speaker":"Annemie Tonken","startTime":804.09,"endTime":807.51,"body":"when it comes to client"},{"speaker":"Annemie Tonken","startTime":807.51,"endTime":812.91,"body":"communication, the types of two"},{"speaker":"Annemie Tonken","startTime":807.51,"endTime":812.91,"body":"dimensional communication that"},{"speaker":"Annemie Tonken","startTime":812.91,"endTime":816.66,"body":"are appropriate are like, I"},{"speaker":"Annemie Tonken","startTime":812.91,"endTime":816.66,"body":"don't know, little things like"},{"speaker":"Annemie Tonken","startTime":816.66,"endTime":820.59,"body":"confirming meetings, reminding"},{"speaker":"Annemie Tonken","startTime":816.66,"endTime":820.59,"body":"people about sessions,"},{"speaker":"Annemie Tonken","startTime":821.13,"endTime":824.73,"body":"obviously, like scheduling"},{"speaker":"Annemie Tonken","startTime":821.13,"endTime":824.73,"body":"conversations do not necessarily"},{"speaker":"Annemie Tonken","startTime":824.73,"endTime":827.46,"body":"need to be had over the phone."},{"speaker":"Annemie Tonken","startTime":824.73,"endTime":827.46,"body":"Although I find that it's"},{"speaker":"Annemie Tonken","startTime":827.46,"endTime":829.92,"body":"quicker and easier. If you're"},{"speaker":"Annemie Tonken","startTime":827.46,"endTime":829.92,"body":"both on the phone at the same"},{"speaker":"Annemie Tonken","startTime":829.92,"endTime":834.21,"body":"time. You can do things like"},{"speaker":"Annemie Tonken","startTime":829.92,"endTime":834.21,"body":"check ins like hey, just wanted"},{"speaker":"Annemie Tonken","startTime":834.21,"endTime":837.3,"body":"to make sure that you got your"},{"speaker":"Annemie Tonken","startTime":834.21,"endTime":837.3,"body":"photos. If you have any"},{"speaker":"Annemie Tonken","startTime":837.3,"endTime":839.94,"body":"questions, let me know that sort"},{"speaker":"Annemie Tonken","startTime":837.3,"endTime":839.94,"body":"of stuff doesn't need to be"},{"speaker":"Annemie Tonken","startTime":839.94,"endTime":843.9,"body":"anything more than a text or an"},{"speaker":"Annemie Tonken","startTime":839.94,"endTime":843.9,"body":"email. You can send requests"},{"speaker":"Annemie Tonken","startTime":843.9,"endTime":846.42,"body":"like asking someone to fill out"},{"speaker":"Annemie Tonken","startTime":843.9,"endTime":846.42,"body":"a questionnaire, that's an"},{"speaker":"Annemie Tonken","startTime":846.42,"endTime":850.47,"body":"email, obviously, if you have"},{"speaker":"Annemie Tonken","startTime":846.42,"endTime":850.47,"body":"PDFs, those can be sent. But if"},{"speaker":"Annemie Tonken","startTime":850.47,"endTime":854.22,"body":"they are PDFs about more nuanced"},{"speaker":"Annemie Tonken","startTime":850.47,"endTime":854.22,"body":"things, I like to introduce them"},{"speaker":"Annemie Tonken","startTime":854.22,"endTime":858.69,"body":"with a phone call or a video and"},{"speaker":"Annemie Tonken","startTime":854.22,"endTime":858.69,"body":"then move into sending the PDF."},{"speaker":"Annemie Tonken","startTime":860.07,"endTime":864.96,"body":"3d communication with your"},{"speaker":"Annemie Tonken","startTime":860.07,"endTime":864.96,"body":"clients can be broken down into"},{"speaker":"Annemie Tonken","startTime":864.99,"endTime":869.55,"body":"two different categories. There"},{"speaker":"Annemie Tonken","startTime":864.99,"endTime":869.55,"body":"is the 3d communication that you"},{"speaker":"Annemie Tonken","startTime":869.55,"endTime":874.11,"body":"can create for several people."},{"speaker":"Annemie Tonken","startTime":869.55,"endTime":874.11,"body":"So you create it once and then"},{"speaker":"Annemie Tonken","startTime":874.11,"endTime":878.4,"body":"you use it over and over again."},{"speaker":"Annemie Tonken","startTime":874.11,"endTime":878.4,"body":"I use video for things like"},{"speaker":"Annemie Tonken","startTime":878.43,"endTime":882.18,"body":"walkthroughs of the online"},{"speaker":"Annemie Tonken","startTime":878.43,"endTime":882.18,"body":"gallery or product videos."},{"speaker":"Annemie Tonken","startTime":882.42,"endTime":887.31,"body":"Videos are a really great way to"},{"speaker":"Annemie Tonken","startTime":882.42,"endTime":887.31,"body":"create 3d content that doesn't"},{"speaker":"Annemie Tonken","startTime":887.31,"endTime":891.33,"body":"have to be made new each time."},{"speaker":"Annemie Tonken","startTime":887.31,"endTime":891.33,"body":"But then there are some 3d"},{"speaker":"Annemie Tonken","startTime":891.33,"endTime":895.8,"body":"communications that do need to"},{"speaker":"Annemie Tonken","startTime":891.33,"endTime":895.8,"body":"be one to one they need to be"},{"speaker":"Annemie Tonken","startTime":895.8,"endTime":900.42,"body":"individualized for your clients."},{"speaker":"Annemie Tonken","startTime":895.8,"endTime":900.42,"body":"So whether that is you Your"},{"speaker":"Annemie Tonken","startTime":900.48,"endTime":904.2,"body":"initial phone call. But like,"},{"speaker":"Annemie Tonken","startTime":900.48,"endTime":904.2,"body":"also, if someone books you, it"},{"speaker":"Annemie Tonken","startTime":904.2,"endTime":906.78,"body":"could be really nice just to"},{"speaker":"Annemie Tonken","startTime":904.2,"endTime":906.78,"body":"jump on loom and send them a"},{"speaker":"Annemie Tonken","startTime":906.78,"endTime":909.21,"body":"welcome video saying like,"},{"speaker":"Annemie Tonken","startTime":906.78,"endTime":909.21,"body":"thanks so much, I'm so excited"},{"speaker":"Annemie Tonken","startTime":909.21,"endTime":911.91,"body":"to work with you, instead of"},{"speaker":"Annemie Tonken","startTime":909.21,"endTime":911.91,"body":"that email, it just adds a"},{"speaker":"Annemie Tonken","startTime":911.91,"endTime":915.6,"body":"little bit of extra"},{"speaker":"Annemie Tonken","startTime":911.91,"endTime":915.6,"body":"personalization. And then the"},{"speaker":"Annemie Tonken","startTime":915.6,"endTime":920.04,"body":"absolute non negotiable, you"},{"speaker":"Annemie Tonken","startTime":915.6,"endTime":920.04,"body":"must do this as a 3d"},{"speaker":"Annemie Tonken","startTime":920.04,"endTime":925.32,"body":"conversation is when the client"},{"speaker":"Annemie Tonken","startTime":920.04,"endTime":925.32,"body":"is upset about anything. So if"},{"speaker":"Annemie Tonken","startTime":925.32,"endTime":929.07,"body":"they didn't like their photos,"},{"speaker":"Annemie Tonken","startTime":925.32,"endTime":929.07,"body":"if they are, you know, feel like"},{"speaker":"Annemie Tonken","startTime":929.1,"endTime":931.65,"body":"you haven't communicated"},{"speaker":"Annemie Tonken","startTime":929.1,"endTime":931.65,"body":"properly with them anything like"},{"speaker":"Annemie Tonken","startTime":931.65,"endTime":936.03,"body":"that. Don't leave that to text"},{"speaker":"Annemie Tonken","startTime":931.65,"endTime":936.03,"body":"or email, absolutely, maybe give"},{"speaker":"Annemie Tonken","startTime":936.03,"endTime":938.91,"body":"them a little bit of time to"},{"speaker":"Annemie Tonken","startTime":936.03,"endTime":938.91,"body":"cool off if they seem truly"},{"speaker":"Annemie Tonken","startTime":938.91,"endTime":942.93,"body":"upset, but then get on the phone"},{"speaker":"Annemie Tonken","startTime":938.91,"endTime":942.93,"body":"with them so that you can have a"},{"speaker":"Annemie Tonken","startTime":942.93,"endTime":947.49,"body":"conversation. I know that that"},{"speaker":"Annemie Tonken","startTime":942.93,"endTime":947.49,"body":"can be scary, but it's also"},{"speaker":"Annemie Tonken","startTime":947.49,"endTime":952.05,"body":"going to be better in terms of"},{"speaker":"Annemie Tonken","startTime":947.49,"endTime":952.05,"body":"the communication and the"},{"speaker":"Annemie Tonken","startTime":952.05,"endTime":956.52,"body":"customer service that you"},{"speaker":"Annemie Tonken","startTime":952.05,"endTime":956.52,"body":"provide. So I just wanted to"},{"speaker":"Annemie Tonken","startTime":956.52,"endTime":960.57,"body":"share that idea and that"},{"speaker":"Annemie Tonken","startTime":956.52,"endTime":960.57,"body":"language, because I feel like"},{"speaker":"Annemie Tonken","startTime":960.57,"endTime":963.81,"body":"it's an amazing way to"},{"speaker":"Annemie Tonken","startTime":960.57,"endTime":963.81,"body":"differentiate in your own mind"},{"speaker":"Annemie Tonken","startTime":964.2,"endTime":969.36,"body":"how you need to respond in any"},{"speaker":"Annemie Tonken","startTime":964.2,"endTime":969.36,"body":"given situation, hopefully, it"},{"speaker":"Annemie Tonken","startTime":969.36,"endTime":973.14,"body":"will end up saving you some"},{"speaker":"Annemie Tonken","startTime":969.36,"endTime":973.14,"body":"time. Because sometimes we sit"},{"speaker":"Annemie Tonken","startTime":973.14,"endTime":976.23,"body":"down to try and write an email"},{"speaker":"Annemie Tonken","startTime":973.14,"endTime":976.23,"body":"about something that should be a"},{"speaker":"Annemie Tonken","startTime":976.23,"endTime":980.88,"body":"3d topic and it takes forever."},{"speaker":"Annemie Tonken","startTime":976.23,"endTime":980.88,"body":"So hopefully this will end up"},{"speaker":"Annemie Tonken","startTime":980.88,"endTime":984.18,"body":"saving you time in that way. And"},{"speaker":"Annemie Tonken","startTime":980.88,"endTime":984.18,"body":"also saving you time because you"},{"speaker":"Annemie Tonken","startTime":984.18,"endTime":987.48,"body":"can think through the ways that"},{"speaker":"Annemie Tonken","startTime":984.18,"endTime":987.48,"body":"you can batch create certain"},{"speaker":"Annemie Tonken","startTime":987.48,"endTime":991.5,"body":"types of 3d or 2d content. So"},{"speaker":"Annemie Tonken","startTime":987.48,"endTime":991.5,"body":"email templates are obviously"},{"speaker":"Annemie Tonken","startTime":991.5,"endTime":995.07,"body":"also a thing. But don't limit"},{"speaker":"Annemie Tonken","startTime":991.5,"endTime":995.07,"body":"yourself to thinking about this"},{"speaker":"Annemie Tonken","startTime":995.07,"endTime":998.55,"body":"only in the context of client"},{"speaker":"Annemie Tonken","startTime":995.07,"endTime":998.55,"body":"communication. This is also a"},{"speaker":"Annemie Tonken","startTime":998.55,"endTime":1003.02,"body":"really great way to think about"},{"speaker":"Annemie Tonken","startTime":998.55,"endTime":1003.02,"body":"what you put on your website and"},{"speaker":"Annemie Tonken","startTime":1003.02,"endTime":1007.13,"body":"what you put in your social"},{"speaker":"Annemie Tonken","startTime":1003.02,"endTime":1007.13,"body":"media as well as Instagram moves"},{"speaker":"Annemie Tonken","startTime":1007.16,"endTime":1011.15,"body":"from whatever they're saying now"},{"speaker":"Annemie Tonken","startTime":1007.16,"endTime":1011.15,"body":"about they're not a photo"},{"speaker":"Annemie Tonken","startTime":1011.15,"endTime":1013.52,"body":"sharing platform. It's you know,"},{"speaker":"Annemie Tonken","startTime":1011.15,"endTime":1013.52,"body":"they're doing so much more"},{"speaker":"Annemie Tonken","startTime":1013.52,"endTime":1017.9,"body":"video. Great. embrace that."},{"speaker":"Annemie Tonken","startTime":1013.52,"endTime":1017.9,"body":"Think about ways that you can"},{"speaker":"Annemie Tonken","startTime":1017.9,"endTime":1023.66,"body":"include more 3d type experiences"},{"speaker":"Annemie Tonken","startTime":1017.9,"endTime":1023.66,"body":"for your viewers on your social"},{"speaker":"Annemie Tonken","startTime":1023.66,"endTime":1027.29,"body":"media. Just a little food for"},{"speaker":"Annemie Tonken","startTime":1023.66,"endTime":1027.29,"body":"thought. I hope you guys have a"},{"speaker":"Annemie Tonken","startTime":1027.29,"endTime":1031.97,"body":"great week. I will be back same"},{"speaker":"Annemie Tonken","startTime":1027.29,"endTime":1031.97,"body":"time next week. Well, that's it"},{"speaker":"Annemie Tonken","startTime":1031.97,"endTime":1035.18,"body":"for this week's episode of this"},{"speaker":"Annemie Tonken","startTime":1031.97,"endTime":1035.18,"body":"can't be that hard. I'll be back"},{"speaker":"Annemie Tonken","startTime":1035.18,"endTime":1039.02,"body":"Same time, same place next week."},{"speaker":"Annemie Tonken","startTime":1035.18,"endTime":1039.02,"body":"In the meantime, you can find"},{"speaker":"Annemie Tonken","startTime":1039.02,"endTime":1041.81,"body":"more information about this"},{"speaker":"Annemie Tonken","startTime":1039.02,"endTime":1041.81,"body":"episode along with all the"},{"speaker":"Annemie Tonken","startTime":1041.81,"endTime":1045.2,"body":"relevant links, notes and"},{"speaker":"Annemie Tonken","startTime":1041.81,"endTime":1045.2,"body":"downloads at this can't be that"},{"speaker":"Annemie Tonken","startTime":1045.2,"endTime":1049.46,"body":"hard comm slash learn. If you"},{"speaker":"Annemie Tonken","startTime":1045.2,"endTime":1049.46,"body":"like the podcast, be sure to hit"},{"speaker":"Annemie Tonken","startTime":1049.46,"endTime":1052.79,"body":"the subscribe button. Even"},{"speaker":"Annemie Tonken","startTime":1049.46,"endTime":1052.79,"body":"better, share the love by"},{"speaker":"Annemie Tonken","startTime":1052.79,"endTime":1056.45,"body":"leaving a review on iTunes. And"},{"speaker":"Annemie Tonken","startTime":1052.79,"endTime":1056.45,"body":"as always, thanks so much for"},{"speaker":"Annemie Tonken","startTime":1056.45,"endTime":1059.18,"body":"joining me. I hope you have a"},{"speaker":"Annemie Tonken","startTime":1056.45,"endTime":1059.18,"body":"fantastic week."}]}