{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.57,"endTime":3.84,"body":"Happy November,"},{"speaker":"Annemie Tonken","startTime":0.57,"endTime":3.84,"body":"everyone, we are officially in"},{"speaker":"Annemie Tonken","startTime":3.87,"endTime":8.49,"body":"the season of hallmark movies"},{"speaker":"Annemie Tonken","startTime":3.87,"endTime":8.49,"body":"that make you feel good. And so"},{"speaker":"Annemie Tonken","startTime":8.52,"endTime":13.26,"body":"in the spirit of the season, I"},{"speaker":"Annemie Tonken","startTime":8.52,"endTime":13.26,"body":"am sharing today's interview"},{"speaker":"Annemie Tonken","startTime":13.26,"endTime":17.22,"body":"with Melissa Arlena. Melissa is"},{"speaker":"Annemie Tonken","startTime":13.26,"endTime":17.22,"body":"a student of mine who I have"},{"speaker":"Annemie Tonken","startTime":17.22,"endTime":21.93,"body":"gotten to know over the course"},{"speaker":"Annemie Tonken","startTime":17.22,"endTime":21.93,"body":"of the past year. And her story"},{"speaker":"Annemie Tonken","startTime":21.93,"endTime":26.01,"body":"is so inspirational, whether you"},{"speaker":"Annemie Tonken","startTime":21.93,"endTime":26.01,"body":"are just in it for the feel,"},{"speaker":"Annemie Tonken","startTime":26.01,"endTime":32.25,"body":"good stuff, or if you are"},{"speaker":"Annemie Tonken","startTime":26.01,"endTime":32.25,"body":"experiencing some doubt or some"},{"speaker":"Annemie Tonken","startTime":32.25,"endTime":35.61,"body":"stress about where your business"},{"speaker":"Annemie Tonken","startTime":32.25,"endTime":35.61,"body":"is going and where you might be"},{"speaker":"Annemie Tonken","startTime":35.61,"endTime":39.87,"body":"this time next year. This is a"},{"speaker":"Annemie Tonken","startTime":35.61,"endTime":39.87,"body":"must listen episode. She is"},{"speaker":"Annemie Tonken","startTime":39.87,"endTime":46.29,"body":"sharing her very personal, not"},{"speaker":"Annemie Tonken","startTime":39.87,"endTime":46.29,"body":"always super easy story about"},{"speaker":"Annemie Tonken","startTime":46.32,"endTime":50.79,"body":"the course of her 13 year"},{"speaker":"Annemie Tonken","startTime":46.32,"endTime":50.79,"body":"photography career, and it is"},{"speaker":"Annemie Tonken","startTime":50.79,"endTime":56.1,"body":"one with a very happy ending. So"},{"speaker":"Annemie Tonken","startTime":50.79,"endTime":56.1,"body":"without giving away too much, I"},{"speaker":"Annemie Tonken","startTime":56.1,"endTime":59.55,"body":"am going to cue the music and"},{"speaker":"Annemie Tonken","startTime":56.1,"endTime":59.55,"body":"let you enjoy."},{"speaker":"Annemie Tonken","startTime":61.16,"endTime":64.82,"body":"Welcome to this can't be that"},{"speaker":"Annemie Tonken","startTime":61.16,"endTime":64.82,"body":"hard. My name is Annemie Tonken."},{"speaker":"Annemie Tonken","startTime":64.82,"endTime":67.79,"body":"And I help photographers run"},{"speaker":"Annemie Tonken","startTime":64.82,"endTime":67.79,"body":"profitable, sustainable"},{"speaker":"Annemie Tonken","startTime":67.79,"endTime":71.93,"body":"businesses that they love. Each"},{"speaker":"Annemie Tonken","startTime":67.79,"endTime":71.93,"body":"week on the podcast, I cover"},{"speaker":"Annemie Tonken","startTime":71.93,"endTime":75.68,"body":"simple, actionable, strategies"},{"speaker":"Annemie Tonken","startTime":71.93,"endTime":75.68,"body":"and systems that photographers"},{"speaker":"Annemie Tonken","startTime":75.68,"endTime":79.49,"body":"at every level of experience can"},{"speaker":"Annemie Tonken","startTime":75.68,"endTime":79.49,"body":"use to earn more money in a more"},{"speaker":"Annemie Tonken","startTime":79.49,"endTime":83.18,"body":"sustainable way. Running a"},{"speaker":"Annemie Tonken","startTime":79.49,"endTime":83.18,"body":"photography business doesn't"},{"speaker":"Annemie Tonken","startTime":83.18,"endTime":86.96,"body":"have to be that hard. You can do"},{"speaker":"Annemie Tonken","startTime":83.18,"endTime":86.96,"body":"it. And I can show you how."},{"speaker":"Annemie Tonken","startTime":90.71,"endTime":93.5,"body":"Hey, Melissa, it's so great to"},{"speaker":"Annemie Tonken","startTime":90.71,"endTime":93.5,"body":"have you on This Can't Be That"},{"speaker":"Annemie Tonken","startTime":93.5,"endTime":94.64,"body":"Hard. How are you today?"},{"speaker":"Melissa Arlena","startTime":94.97,"endTime":96.71,"body":"I'm good. I'm so"},{"speaker":"Melissa Arlena","startTime":94.97,"endTime":96.71,"body":"excited to be on."},{"speaker":"Annemie Tonken","startTime":96.83,"endTime":100.49,"body":"I know I have we"},{"speaker":"Annemie Tonken","startTime":96.83,"endTime":100.49,"body":"have worked together for a while"},{"speaker":"Annemie Tonken","startTime":100.49,"endTime":104.45,"body":"now. And I had you on the"},{"speaker":"Annemie Tonken","startTime":100.49,"endTime":104.45,"body":"podcast last was it summer?"},{"speaker":"Annemie Tonken","startTime":104.45,"endTime":108.62,"body":"fall? It was last fall. Yeah, as"},{"speaker":"Annemie Tonken","startTime":104.45,"endTime":108.62,"body":"far as and when I was doing"},{"speaker":"Annemie Tonken","startTime":108.62,"endTime":111.47,"body":"those little mini mentoring"},{"speaker":"Annemie Tonken","startTime":108.62,"endTime":111.47,"body":"things. But your story has"},{"speaker":"Annemie Tonken","startTime":111.47,"endTime":114.98,"body":"gotten so great. And I knew I"},{"speaker":"Annemie Tonken","startTime":111.47,"endTime":114.98,"body":"had to bring you back on the"},{"speaker":"Annemie Tonken","startTime":114.98,"endTime":118.94,"body":"podcast. And yeah, the more I"},{"speaker":"Annemie Tonken","startTime":114.98,"endTime":118.94,"body":"know about you, the more I feel"},{"speaker":"Annemie Tonken","startTime":118.94,"endTime":122.63,"body":"like you've just have such a"},{"speaker":"Annemie Tonken","startTime":118.94,"endTime":122.63,"body":"such a great story. And in this"},{"speaker":"Annemie Tonken","startTime":122.63,"endTime":125.9,"body":"season, I'm trying to like fill"},{"speaker":"Annemie Tonken","startTime":122.63,"endTime":125.9,"body":"people with inspiration and"},{"speaker":"Annemie Tonken","startTime":125.9,"endTime":128.12,"body":"things like that while they're"},{"speaker":"Annemie Tonken","startTime":125.9,"endTime":128.12,"body":"burning through the busy time."},{"speaker":"Melissa Arlena","startTime":129.39,"endTime":130.92,"body":"Can I hope I can"},{"speaker":"Melissa Arlena","startTime":129.39,"endTime":130.92,"body":"be inspiring."},{"speaker":"Annemie Tonken","startTime":131.579,"endTime":134.399,"body":"I know I know"},{"speaker":"Annemie Tonken","startTime":131.579,"endTime":134.399,"body":"you are and and actually I feel"},{"speaker":"Annemie Tonken","startTime":134.399,"endTime":138.899,"body":"like today's story. And your"},{"speaker":"Annemie Tonken","startTime":134.399,"endTime":138.899,"body":"story is really a great topic"},{"speaker":"Annemie Tonken","startTime":138.899,"endTime":142.739,"body":"for people who are busy. But"},{"speaker":"Annemie Tonken","startTime":138.899,"endTime":142.739,"body":"it's also something that I think"},{"speaker":"Annemie Tonken","startTime":142.739,"endTime":145.949,"body":"might be really helpful for"},{"speaker":"Annemie Tonken","startTime":142.739,"endTime":145.949,"body":"people who aren't busy. So"},{"speaker":"Annemie Tonken","startTime":145.979,"endTime":149.939,"body":"without me talking too much"},{"speaker":"Annemie Tonken","startTime":145.979,"endTime":149.939,"body":"right now I would love to just"},{"speaker":"Annemie Tonken","startTime":149.939,"endTime":154.079,"body":"start out by you giving a little"},{"speaker":"Annemie Tonken","startTime":149.939,"endTime":154.079,"body":"bit of background on you and"},{"speaker":"Annemie Tonken","startTime":154.079,"endTime":156.989,"body":"your business. And yeah, we'll"},{"speaker":"Annemie Tonken","startTime":154.079,"endTime":156.989,"body":"just kind of dive in."},{"speaker":"Melissa Arlena","startTime":156.03,"endTime":156.99,"body":"Okay, great."},{"speaker":"Melissa Arlena","startTime":156.03,"endTime":156.99,"body":"Yeah. So honestly, like most"},{"speaker":"Melissa Arlena","startTime":157.41,"endTime":164.31,"body":"people's story, I started off in"},{"speaker":"Melissa Arlena","startTime":157.41,"endTime":164.31,"body":"2008. So about 13 years ago, as"},{"speaker":"Melissa Arlena","startTime":164.31,"endTime":167.94,"body":"a wedding photographer, I, I was"},{"speaker":"Melissa Arlena","startTime":164.31,"endTime":167.94,"body":"working a full time job. So I"},{"speaker":"Melissa Arlena","startTime":167.94,"endTime":172.02,"body":"started it as a side hustle, and"},{"speaker":"Melissa Arlena","startTime":167.94,"endTime":172.02,"body":"then saw all the dollar signs."},{"speaker":"Melissa Arlena","startTime":172.02,"endTime":174.69,"body":"It was like, Alright, let's,"},{"speaker":"Melissa Arlena","startTime":172.02,"endTime":174.69,"body":"let's make this work. It"},{"speaker":"happened that I was in luck","startTime":174.69,"endTime":178.08,"body":"my"},{"speaker":"happened that I was in luck","startTime":174.69,"endTime":178.08,"body":"job went away. And then they"},{"speaker":"happened that I was in luck","startTime":178.08,"endTime":180.48,"body":"gave me like a little bit of a"},{"speaker":"happened that I was in luck","startTime":178.08,"endTime":180.48,"body":"severance. So I was like, Well,"},{"speaker":"happened that I was in luck","startTime":180.48,"endTime":182.73,"body":"if that isn't somebody telling"},{"speaker":"happened that I was in luck","startTime":180.48,"endTime":182.73,"body":"me to do this? I don't know what"},{"speaker":"Annemie Tonken","startTime":182.909,"endTime":186.629,"body":"for sure. Yeah."},{"speaker":"Annemie Tonken","startTime":182.909,"endTime":186.629,"body":"So yeah, off to start."},{"speaker":"Melissa Arlena","startTime":186.87,"endTime":190.8,"body":"Exactly. So I"},{"speaker":"Melissa Arlena","startTime":186.87,"endTime":190.8,"body":"did weddings for about 10 years."},{"speaker":"Melissa Arlena","startTime":190.8,"endTime":194.04,"body":"And in that timeframe, I had two"},{"speaker":"Melissa Arlena","startTime":190.8,"endTime":194.04,"body":"little boys. And at some point,"},{"speaker":"Melissa Arlena","startTime":194.04,"endTime":197.61,"body":"I looked up and realized they're"},{"speaker":"Melissa Arlena","startTime":194.04,"endTime":197.61,"body":"going to go to school very soon."},{"speaker":"Melissa Arlena","startTime":197.85,"endTime":200.13,"body":"And my only time with them is"},{"speaker":"Melissa Arlena","startTime":197.85,"endTime":200.13,"body":"going to be on the weekends. And"},{"speaker":"Melissa Arlena","startTime":200.13,"endTime":202.95,"body":"I don't want to be at a wedding."},{"speaker":"Melissa Arlena","startTime":200.13,"endTime":202.95,"body":"Right. And as much as I love"},{"speaker":"Melissa Arlena","startTime":202.95,"endTime":204.9,"body":"weddings and stuff like that,"},{"speaker":"Melissa Arlena","startTime":202.95,"endTime":204.9,"body":"you know, I wanted to spend time"},{"speaker":"Melissa Arlena","startTime":204.9,"endTime":208.41,"body":"with them on our sailboat and"},{"speaker":"Melissa Arlena","startTime":204.9,"endTime":208.41,"body":"just being with them. So at that"},{"speaker":"Melissa Arlena","startTime":208.41,"endTime":211.2,"body":"point, I decided Alright, well"},{"speaker":"Melissa Arlena","startTime":208.41,"endTime":211.2,"body":"let me go ahead and make a"},{"speaker":"Melissa Arlena","startTime":211.2,"endTime":214.5,"body":"switch to like lifestyle newborn"},{"speaker":"Melissa Arlena","startTime":211.2,"endTime":214.5,"body":"photography. I like that. That"},{"speaker":"Melissa Arlena","startTime":214.5,"endTime":219.0,"body":"sounds cool. And I will tell you"},{"speaker":"Melissa Arlena","startTime":214.5,"endTime":219.0,"body":"starting you know, making a"},{"speaker":"Melissa Arlena","startTime":219.0,"endTime":222.66,"body":"transition like that is"},{"speaker":"Melissa Arlena","startTime":219.0,"endTime":222.66,"body":"incredibly hard. Yeah, we're"},{"speaker":"Melissa Arlena","startTime":222.66,"endTime":227.46,"body":"basically starting your business"},{"speaker":"Melissa Arlena","startTime":222.66,"endTime":227.46,"body":"over from scratch. And you"},{"speaker":"Melissa Arlena","startTime":227.46,"endTime":231.24,"body":"forget how hard it was the first"},{"speaker":"Melissa Arlena","startTime":227.46,"endTime":231.24,"body":"time, especially when it's been"},{"speaker":"Melissa Arlena","startTime":231.27,"endTime":235.68,"body":"10 years. Yeah, yeah. I listened"},{"speaker":"Melissa Arlena","startTime":231.27,"endTime":235.68,"body":"to one of your recent podcasts"},{"speaker":"Melissa Arlena","startTime":235.68,"endTime":238.47,"body":"with a lady who talked about"},{"speaker":"Melissa Arlena","startTime":235.68,"endTime":238.47,"body":"transitions, and that that"},{"speaker":"Melissa Arlena","startTime":238.47,"endTime":241.11,"body":"really hit home. I was like, I"},{"speaker":"Melissa Arlena","startTime":238.47,"endTime":241.11,"body":"know exactly what she meant by"},{"speaker":"Melissa Arlena","startTime":241.62,"endTime":244.77,"body":"that transition where you're not"},{"speaker":"Melissa Arlena","startTime":241.62,"endTime":244.77,"body":"getting that many clients and"},{"speaker":"Melissa Arlena","startTime":244.77,"endTime":247.95,"body":"the credit card bill is going up"},{"speaker":"Melissa Arlena","startTime":244.77,"endTime":247.95,"body":"and up and you're just like,"},{"speaker":"Melissa Arlena","startTime":247.95,"endTime":251.01,"body":"what am I doing, I don't have a"},{"speaker":"Melissa Arlena","startTime":247.95,"endTime":251.01,"body":"plan. I'm throwing things at the"},{"speaker":"Melissa Arlena","startTime":251.01,"endTime":256.14,"body":"wall. And in my case, I found"},{"speaker":"Melissa Arlena","startTime":251.01,"endTime":256.14,"body":"myself throwing lots of money at"},{"speaker":"Melissa Arlena","startTime":256.29,"endTime":261.12,"body":"every miracle photography course"},{"speaker":"Melissa Arlena","startTime":256.29,"endTime":261.12,"body":"that was pitched at me. And to"},{"speaker":"Melissa Arlena","startTime":261.12,"endTime":265.5,"body":"the tune of like $20,000 in debt"},{"speaker":"Melissa Arlena","startTime":261.12,"endTime":265.5,"body":"with no income coming in,"},{"speaker":"Melissa Arlena","startTime":265.5,"endTime":269.01,"body":"really. And having a come to"},{"speaker":"Melissa Arlena","startTime":265.5,"endTime":269.01,"body":"Jesus with my husband of like,"},{"speaker":"Melissa Arlena","startTime":269.1,"endTime":272.01,"body":"yeah, your business is not"},{"speaker":"Melissa Arlena","startTime":269.1,"endTime":272.01,"body":"working. And I you know, that's"},{"speaker":"Melissa Arlena","startTime":272.01,"endTime":274.71,"body":"my baby like, what do you mean"},{"speaker":"Melissa Arlena","startTime":272.01,"endTime":274.71,"body":"it's not working? No, I can make"},{"speaker":"Melissa Arlena","startTime":274.71,"endTime":276.84,"body":"it work. And he's like, No,"},{"speaker":"Melissa Arlena","startTime":274.71,"endTime":276.84,"body":"we've got to figure something"},{"speaker":"Melissa Arlena","startTime":276.84,"endTime":281.7,"body":"else out right now. Right? And"},{"speaker":"Melissa Arlena","startTime":276.84,"endTime":281.7,"body":"so I had to put the business on"},{"speaker":"Melissa Arlena","startTime":281.7,"endTime":285.03,"body":"the back burner, which pretty"},{"speaker":"Melissa Arlena","startTime":281.7,"endTime":285.03,"body":"much I thought was like the end"},{"speaker":"Melissa Arlena","startTime":285.03,"endTime":285.54,"body":"of my life."},{"speaker":"Annemie Tonken","startTime":286.83,"endTime":289.59,"body":"So how are we"},{"speaker":"Annemie Tonken","startTime":286.83,"endTime":289.59,"body":"are? I'm just gonna interrupt"},{"speaker":"Annemie Tonken","startTime":289.59,"endTime":293.13,"body":"you sorry to ask, talk to me a"},{"speaker":"Annemie Tonken","startTime":289.59,"endTime":293.13,"body":"little bit about the timeline"},{"speaker":"Annemie Tonken","startTime":293.13,"endTime":296.34,"body":"here. So you started your"},{"speaker":"Annemie Tonken","startTime":293.13,"endTime":296.34,"body":"business 13 years ago, how far"},{"speaker":"Annemie Tonken","startTime":296.34,"endTime":300.69,"body":"in were you when you decided to"},{"speaker":"Annemie Tonken","startTime":296.34,"endTime":300.69,"body":"like drop weddings move into"},{"speaker":"Annemie Tonken","startTime":300.69,"endTime":301.26,"body":"newborn."},{"speaker":"Melissa Arlena","startTime":302.05,"endTime":304.99,"body":"So it was almost"},{"speaker":"Melissa Arlena","startTime":302.05,"endTime":304.99,"body":"10 years I would say I started"},{"speaker":"Melissa Arlena","startTime":304.99,"endTime":309.88,"body":"in like 2017 because my oldest"},{"speaker":"Melissa Arlena","startTime":304.99,"endTime":309.88,"body":"was yeah he was five at that"},{"speaker":"Melissa Arlena","startTime":309.88,"endTime":312.04,"body":"time so it was the next year I"},{"speaker":"Melissa Arlena","startTime":309.88,"endTime":312.04,"body":"was staring down the barrel he"},{"speaker":"Melissa Arlena","startTime":312.04,"endTime":315.04,"body":"was going to go in at six to"},{"speaker":"Melissa Arlena","startTime":312.04,"endTime":315.04,"body":"kindergarten so staring down the"},{"speaker":"Melissa Arlena","startTime":315.04,"endTime":317.8,"body":"barrel at that point and I"},{"speaker":"Melissa Arlena","startTime":315.04,"endTime":317.8,"body":"started doing all of the free"},{"speaker":"Melissa Arlena","startTime":317.8,"endTime":322.09,"body":"model calls to get the portfolio"},{"speaker":"Melissa Arlena","startTime":317.8,"endTime":322.09,"body":"and figuring out pricing and all"},{"speaker":"Melissa Arlena","startTime":322.09,"endTime":325.87,"body":"of that stuff and just and I've"},{"speaker":"Melissa Arlena","startTime":322.09,"endTime":325.87,"body":"tried the whole hybrid of like,"},{"speaker":"Melissa Arlena","startTime":325.93,"endTime":327.94,"body":"you know, you have weddings and"},{"speaker":"Melissa Arlena","startTime":325.93,"endTime":327.94,"body":"you have portraits on your"},{"speaker":"Melissa Arlena","startTime":327.94,"endTime":332.53,"body":"website and just just trying to"},{"speaker":"Melissa Arlena","startTime":327.94,"endTime":332.53,"body":"keep things going and it just"},{"speaker":"Melissa Arlena","startTime":332.56,"endTime":334.45,"body":"was not ...not working."},{"speaker":"Annemie Tonken","startTime":335.08,"endTime":338.2,"body":"Yeah and I mean"},{"speaker":"Annemie Tonken","startTime":335.08,"endTime":338.2,"body":"I think this is such a good"},{"speaker":"Annemie Tonken","startTime":338.41,"endTime":342.19,"body":"reminder. I think that you know"},{"speaker":"Annemie Tonken","startTime":338.41,"endTime":342.19,"body":"to your point like you sort of"},{"speaker":"Annemie Tonken","startTime":342.19,"endTime":347.74,"body":"forget how hard it was. Those"},{"speaker":"Annemie Tonken","startTime":342.19,"endTime":347.74,"body":"first I would say months but in"},{"speaker":"Annemie Tonken","startTime":347.8,"endTime":351.19,"body":"several cases it's you know, a"},{"speaker":"Annemie Tonken","startTime":347.8,"endTime":351.19,"body":"couple few years before a"},{"speaker":"Annemie Tonken","startTime":351.19,"endTime":354.34,"body":"business really gets to the"},{"speaker":"Annemie Tonken","startTime":351.19,"endTime":354.34,"body":"point where you're getting"},{"speaker":"Annemie Tonken","startTime":354.76,"endTime":358.36,"body":"regular enough inquiries and"},{"speaker":"Annemie Tonken","startTime":354.76,"endTime":358.36,"body":"that sort of thing where you can"},{"speaker":"Annemie Tonken","startTime":358.36,"endTime":361.81,"body":"like really start to expect to"},{"speaker":"Annemie Tonken","startTime":358.36,"endTime":361.81,"body":"fill your calendar and that"},{"speaker":"Annemie Tonken","startTime":361.81,"endTime":366.76,"body":"period of time can feel very"},{"speaker":"Annemie Tonken","startTime":361.81,"endTime":366.76,"body":"vulnerable. I was working still"},{"speaker":"Annemie Tonken","startTime":366.76,"endTime":370.03,"body":"during that first 15 to 18"},{"speaker":"Annemie Tonken","startTime":366.76,"endTime":370.03,"body":"months in my business so I had"},{"speaker":"Annemie Tonken","startTime":370.06,"endTime":373.66,"body":"it was like the training wheels"},{"speaker":"Annemie Tonken","startTime":370.06,"endTime":373.66,"body":"right like I still have income"},{"speaker":"Annemie Tonken","startTime":373.66,"endTime":377.38,"body":"if somebody didn't book me it"},{"speaker":"Annemie Tonken","startTime":373.66,"endTime":377.38,"body":"wasn't the end of the world and"},{"speaker":"Annemie Tonken","startTime":377.38,"endTime":380.59,"body":"it wasn't until I really did"},{"speaker":"Annemie Tonken","startTime":377.38,"endTime":380.59,"body":"have that volume of inquiries"},{"speaker":"Annemie Tonken","startTime":380.59,"endTime":384.97,"body":"that I was like okay it's time"},{"speaker":"Annemie Tonken","startTime":380.59,"endTime":384.97,"body":"and I'm good to quit my job. But"},{"speaker":"Annemie Tonken","startTime":384.97,"endTime":387.97,"body":"if you don't have that if you're"},{"speaker":"Annemie Tonken","startTime":384.97,"endTime":387.97,"body":"making a transition like that"},{"speaker":"Annemie Tonken","startTime":387.97,"endTime":392.65,"body":"and your your your finances"},{"speaker":"Annemie Tonken","startTime":387.97,"endTime":392.65,"body":"aren't prepared or you're you're"},{"speaker":"Annemie Tonken","startTime":392.65,"endTime":397.75,"body":"not mentally prepared which is"},{"speaker":"Annemie Tonken","startTime":392.65,"endTime":397.75,"body":"like 85% of it right yeah to"},{"speaker":"Annemie Tonken","startTime":397.75,"endTime":402.25,"body":"like sit around with crickets"},{"speaker":"Annemie Tonken","startTime":397.75,"endTime":402.25,"body":"that's it's a super hard time"},{"speaker":"Melissa Arlena","startTime":402.28,"endTime":405.1,"body":"I definitely"},{"speaker":"Melissa Arlena","startTime":402.28,"endTime":405.1,"body":"went from like being so anxious"},{"speaker":"Melissa Arlena","startTime":405.1,"endTime":407.11,"body":"every day of like \"I need an"},{"speaker":"Melissa Arlena","startTime":405.1,"endTime":407.11,"body":"inquiry... I need an inquiry..."},{"speaker":"Melissa Arlena","startTime":407.11,"endTime":409.96,"body":"I need an inquiry...\" that in"},{"speaker":"Melissa Arlena","startTime":407.11,"endTime":409.96,"body":"just the stress level I was"},{"speaker":"Melissa Arlena","startTime":409.96,"endTime":412.24,"body":"waking up middle the night with"},{"speaker":"Melissa Arlena","startTime":409.96,"endTime":412.24,"body":"panic attacks of like what am I"},{"speaker":"Melissa Arlena","startTime":412.24,"endTime":415.45,"body":"gonna do? I mean there was a"},{"speaker":"Melissa Arlena","startTime":412.24,"endTime":415.45,"body":"whole lot that was going on that"},{"speaker":"Melissa Arlena","startTime":415.9,"endTime":418.75,"body":"I didn't you know, I didn't know"},{"speaker":"Melissa Arlena","startTime":415.9,"endTime":418.75,"body":"how to get out of it at that"},{"speaker":"Melissa Arlena","startTime":418.75,"endTime":419.08,"body":"time."},{"speaker":"Annemie Tonken","startTime":419.19,"endTime":421.38,"body":"Yeah, and you"},{"speaker":"Annemie Tonken","startTime":419.19,"endTime":421.38,"body":"had been in photography long"},{"speaker":"Annemie Tonken","startTime":421.38,"endTime":424.41,"body":"enough that that was like I mean"},{"speaker":"Annemie Tonken","startTime":421.38,"endTime":424.41,"body":"that it becomes your identity"},{"speaker":"Annemie Tonken","startTime":424.41,"endTime":425.25,"body":"right like"},{"speaker":"Melissa Arlena","startTime":425.37,"endTime":427.38,"body":"yeah, and you"},{"speaker":"Melissa Arlena","startTime":425.37,"endTime":427.38,"body":"you see you hear all the things"},{"speaker":"Melissa Arlena","startTime":427.38,"endTime":429.87,"body":"of like if you make it past X"},{"speaker":"Melissa Arlena","startTime":427.38,"endTime":429.87,"body":"amount of years like you're good"},{"speaker":"Melissa Arlena","startTime":429.87,"endTime":431.85,"body":"and I was like oh yeah, I've"},{"speaker":"Melissa Arlena","startTime":429.87,"endTime":431.85,"body":"totally made it past those. I"},{"speaker":"Melissa Arlena","startTime":431.85,"endTime":434.46,"body":"should be good I'm good right?"},{"speaker":"Melissa Arlena","startTime":431.85,"endTime":434.46,"body":"I'm good. No, right."},{"speaker":"Annemie Tonken","startTime":436.04,"endTime":439.91,"body":"So how long was"},{"speaker":"Annemie Tonken","startTime":436.04,"endTime":439.91,"body":"it from when you stopped"},{"speaker":"Annemie Tonken","startTime":439.91,"endTime":444.62,"body":"accepting new weddings to when"},{"speaker":"Annemie Tonken","startTime":439.91,"endTime":444.62,"body":"you had this come to Jesus where"},{"speaker":"Annemie Tonken","startTime":444.62,"endTime":448.64,"body":"it was like \"nope, gotta gotta"},{"speaker":"Annemie Tonken","startTime":444.62,"endTime":448.64,"body":"make a new plan.\""},{"speaker":"Melissa Arlena","startTime":448.97,"endTime":450.92,"body":"Yeah, it was"},{"speaker":"Melissa Arlena","startTime":448.97,"endTime":450.92,"body":"probably about two years okay."},{"speaker":"Annemie Tonken","startTime":450.95,"endTime":453.17,"body":"Yeah, so you"},{"speaker":"Annemie Tonken","startTime":450.95,"endTime":453.17,"body":"gave it the good old college try"},{"speaker":"Annemie Tonken","startTime":453.17,"endTime":453.77,"body":"for sure."},{"speaker":"Melissa Arlena","startTime":453.92,"endTime":456.83,"body":"Yes, yes, it was"},{"speaker":"Melissa Arlena","startTime":453.92,"endTime":456.83,"body":"about two years and it was you"},{"speaker":"Melissa Arlena","startTime":456.83,"endTime":460.28,"body":"know, I mean, I had a few"},{"speaker":"Melissa Arlena","startTime":456.83,"endTime":460.28,"body":"sessions here and there but I"},{"speaker":"Melissa Arlena","startTime":460.28,"endTime":463.55,"body":"wasn't priced properly for them"},{"speaker":"Melissa Arlena","startTime":460.28,"endTime":463.55,"body":"because like most wedding"},{"speaker":"Melissa Arlena","startTime":463.55,"endTime":466.4,"body":"photographers I came into"},{"speaker":"Melissa Arlena","startTime":463.55,"endTime":466.4,"body":"portraits going \"Oh, I'm just"},{"speaker":"Melissa Arlena","startTime":466.4,"endTime":469.82,"body":"gonna charge this because I"},{"speaker":"Melissa Arlena","startTime":466.4,"endTime":469.82,"body":"don't know I think that's what I"},{"speaker":"Melissa Arlena","startTime":469.82,"endTime":473.03,"body":"should be charging\" and you know"},{"speaker":"Melissa Arlena","startTime":469.82,"endTime":473.03,"body":"what if you're not priced"},{"speaker":"Melissa Arlena","startTime":473.03,"endTime":474.17,"body":"profitably then it doesn't"},{"speaker":"Melissa Arlena","startTime":473.03,"endTime":474.17,"body":"matter."},{"speaker":"Annemie Tonken","startTime":474.38,"endTime":478.7,"body":"Yeah, for sure."},{"speaker":"Annemie Tonken","startTime":474.38,"endTime":478.7,"body":"At that point what was the plan"},{"speaker":"Annemie Tonken","startTime":478.7,"endTime":480.11,"body":"what did you decide to do?"},{"speaker":"Melissa Arlena","startTime":480.33,"endTime":482.55,"body":"The plan was to"},{"speaker":"Melissa Arlena","startTime":480.33,"endTime":482.55,"body":"get a job which I was like I'm"},{"speaker":"Melissa Arlena","startTime":482.55,"endTime":486.48,"body":"sorry what? I have been out of"},{"speaker":"Melissa Arlena","startTime":482.55,"endTime":486.48,"body":"the workforce for 10 years and I"},{"speaker":"Melissa Arlena","startTime":486.48,"endTime":491.16,"body":"came from IT so it wasn't like I"},{"speaker":"Melissa Arlena","startTime":486.48,"endTime":491.16,"body":"could just jump back in Yeah,"},{"speaker":"Melissa Arlena","startTime":491.19,"endTime":493.17,"body":"well, I got a family to stop"},{"speaker":"Melissa Arlena","startTime":491.19,"endTime":493.17,"body":"calling me to ask how to fix"},{"speaker":"Melissa Arlena","startTime":493.17,"endTime":496.89,"body":"their computer like I was like I"},{"speaker":"Melissa Arlena","startTime":493.17,"endTime":496.89,"body":"don't I don't even know what"},{"speaker":"Melissa Arlena","startTime":496.89,"endTime":499.53,"body":"operating system Microsoft has"},{"speaker":"Melissa Arlena","startTime":496.89,"endTime":499.53,"body":"out right now. Right one on my"},{"speaker":"Melissa Arlena","startTime":499.53,"endTime":504.21,"body":"computer. So um, and I remember"},{"speaker":"Melissa Arlena","startTime":499.53,"endTime":504.21,"body":"sitting down to create my resume"},{"speaker":"Melissa Arlena","startTime":504.24,"endTime":508.05,"body":"and I think that's also a really"},{"speaker":"Melissa Arlena","startTime":504.24,"endTime":508.05,"body":"good point. Um, I immediately"},{"speaker":"Melissa Arlena","startTime":508.05,"endTime":511.26,"body":"went back to what I had done"},{"speaker":"Melissa Arlena","startTime":508.05,"endTime":511.26,"body":"before photography, and I had to"},{"speaker":"Melissa Arlena","startTime":511.26,"endTime":514.8,"body":"say okay, no, think about what"},{"speaker":"Melissa Arlena","startTime":511.26,"endTime":514.8,"body":"you have learned in photography."},{"speaker":"Melissa Arlena","startTime":514.98,"endTime":517.08,"body":"And then I started thinking"},{"speaker":"Melissa Arlena","startTime":514.98,"endTime":517.08,"body":"about like, even though I was"},{"speaker":"Melissa Arlena","startTime":517.08,"endTime":519.96,"body":"not feeling successful at"},{"speaker":"Melissa Arlena","startTime":517.08,"endTime":519.96,"body":"marketing, I had marketed a"},{"speaker":"Melissa Arlena","startTime":519.96,"endTime":522.6,"body":"wedding business for a while"},{"speaker":"Melissa Arlena","startTime":519.96,"endTime":522.6,"body":"absolutely and I had done"},{"speaker":"Melissa Arlena","startTime":522.63,"endTime":526.32,"body":"business management stuff and"},{"speaker":"Melissa Arlena","startTime":522.63,"endTime":526.32,"body":"social media and obviously"},{"speaker":"Melissa Arlena","startTime":526.32,"endTime":530.49,"body":"photography and so I ended up"},{"speaker":"Melissa Arlena","startTime":526.32,"endTime":530.49,"body":"building out kind of my resume"},{"speaker":"Melissa Arlena","startTime":530.49,"endTime":535.83,"body":"as like a digital marketer. And"},{"speaker":"Melissa Arlena","startTime":530.49,"endTime":535.83,"body":"I lucked out I found a job with"},{"speaker":"Melissa Arlena","startTime":535.83,"endTime":538.65,"body":"a local jewelry store a part"},{"speaker":"Melissa Arlena","startTime":535.83,"endTime":538.65,"body":"time job that worked great with"},{"speaker":"Melissa Arlena","startTime":538.65,"endTime":544.2,"body":"my hours and paid well and and I"},{"speaker":"Melissa Arlena","startTime":538.65,"endTime":544.2,"body":"did pictures of their jewelry"},{"speaker":"Melissa Arlena","startTime":544.2,"endTime":546.51,"body":"and I did all there so I was"},{"speaker":"Melissa Arlena","startTime":544.2,"endTime":546.51,"body":"hired as their social media"},{"speaker":"Melissa Arlena","startTime":546.51,"endTime":548.79,"body":"manager and in three days in"},{"speaker":"Melissa Arlena","startTime":546.51,"endTime":548.79,"body":"they were like, Oh yeah, this is"},{"speaker":"Melissa Arlena","startTime":548.79,"endTime":550.95,"body":"our marketing manager and I was"},{"speaker":"Melissa Arlena","startTime":548.79,"endTime":550.95,"body":"like, wait, I'm sorry, what?"},{"speaker":"Annemie Tonken","startTime":552.06,"endTime":553.47,"body":"What kind of a"},{"speaker":"Annemie Tonken","startTime":552.06,"endTime":553.47,"body":"raise do I get?"},{"speaker":"Melissa Arlena","startTime":554.28,"endTime":556.56,"body":"I was like"},{"speaker":"Melissa Arlena","startTime":554.28,"endTime":556.56,"body":"that's not the job signed up"},{"speaker":"Melissa Arlena","startTime":556.56,"endTime":561.15,"body":"for. But you know, it was it was"},{"speaker":"Melissa Arlena","startTime":556.56,"endTime":561.15,"body":"it was all the stuff I'd done in"},{"speaker":"Melissa Arlena","startTime":561.15,"endTime":563.82,"body":"my business already and I was"},{"speaker":"Melissa Arlena","startTime":561.15,"endTime":563.82,"body":"able to take that experience and"},{"speaker":"Melissa Arlena","startTime":563.82,"endTime":567.36,"body":"do it for someone else who was"},{"speaker":"Melissa Arlena","startTime":563.82,"endTime":567.36,"body":"having a successful business and"},{"speaker":"Melissa Arlena","startTime":567.36,"endTime":570.81,"body":"they needed to focus on other"},{"speaker":"Melissa Arlena","startTime":567.36,"endTime":570.81,"body":"day to day things and not on the"},{"speaker":"Melissa Arlena","startTime":570.81,"endTime":573.87,"body":"social media and marketing and"},{"speaker":"Melissa Arlena","startTime":570.81,"endTime":573.87,"body":"so I mean, I did email marketing"},{"speaker":"Melissa Arlena","startTime":573.87,"endTime":576.39,"body":"for them. I did Instagram"},{"speaker":"Melissa Arlena","startTime":573.87,"endTime":576.39,"body":"Facebook, we did Facebook, I"},{"speaker":"Melissa Arlena","startTime":576.39,"endTime":580.92,"body":"mean, we did all of that all the"},{"speaker":"Melissa Arlena","startTime":576.39,"endTime":580.92,"body":"same stuff. Yeah. So if you are"},{"speaker":"Melissa Arlena","startTime":580.92,"endTime":583.56,"body":"in a position where you have to"},{"speaker":"Melissa Arlena","startTime":580.92,"endTime":583.56,"body":"go find a job right now, like"},{"speaker":"Melissa Arlena","startTime":583.65,"endTime":586.59,"body":"don't forget to utilize the"},{"speaker":"Melissa Arlena","startTime":583.65,"endTime":586.59,"body":"skills you've learned in your"},{"speaker":"Melissa Arlena","startTime":586.59,"endTime":587.25,"body":"business."},{"speaker":"Annemie Tonken","startTime":587.27,"endTime":589.7,"body":"I think about"},{"speaker":"Annemie Tonken","startTime":587.27,"endTime":589.7,"body":"that all the time. I mean, we"},{"speaker":"Annemie Tonken","startTime":589.7,"endTime":594.98,"body":"have so many skills that are"},{"speaker":"Annemie Tonken","startTime":589.7,"endTime":594.98,"body":"sellable out there in the"},{"speaker":"Annemie Tonken","startTime":594.98,"endTime":599.15,"body":"marketplace, copywriting,"},{"speaker":"Annemie Tonken","startTime":594.98,"endTime":599.15,"body":"website design, I mean like most"},{"speaker":"Annemie Tonken","startTime":599.15,"endTime":602.75,"body":"of us, wear so many hats that we"},{"speaker":"Annemie Tonken","startTime":599.15,"endTime":602.75,"body":"stop even thinking about the"},{"speaker":"Annemie Tonken","startTime":602.75,"endTime":606.38,"body":"fact that like, the vast"},{"speaker":"Annemie Tonken","startTime":602.75,"endTime":606.38,"body":"majority of the population has"},{"speaker":"Annemie Tonken","startTime":606.38,"endTime":611.42,"body":"no idea how to do any of that"},{"speaker":"Annemie Tonken","startTime":606.38,"endTime":611.42,"body":"stuff. So it is yeah, there are"},{"speaker":"Annemie Tonken","startTime":611.42,"endTime":616.25,"body":"so many marketable skills. It's"},{"speaker":"Annemie Tonken","startTime":611.42,"endTime":616.25,"body":"not like you have to go, you"},{"speaker":"Annemie Tonken","startTime":616.25,"endTime":619.88,"body":"know, wash dishes at a"},{"speaker":"Annemie Tonken","startTime":616.25,"endTime":619.88,"body":"restaurant, right? You need to"},{"speaker":"Annemie Tonken","startTime":619.88,"endTime":622.67,"body":"supplement your income. There's"},{"speaker":"Annemie Tonken","startTime":619.88,"endTime":622.67,"body":"so much stuff and a lot of it"},{"speaker":"Annemie Tonken","startTime":622.67,"endTime":626.03,"body":"can be done entirely online or"},{"speaker":"Annemie Tonken","startTime":622.67,"endTime":626.03,"body":"remotely."},{"speaker":"Melissa Arlena","startTime":626.33,"endTime":628.28,"body":"Yeah, especially"},{"speaker":"Melissa Arlena","startTime":626.33,"endTime":628.28,"body":"now I feel like now that's"},{"speaker":"Melissa Arlena","startTime":628.28,"endTime":631.79,"body":"become huge. I was able with"},{"speaker":"Melissa Arlena","startTime":628.28,"endTime":631.79,"body":"that job to work part of it from"},{"speaker":"Melissa Arlena","startTime":631.79,"endTime":635.93,"body":"home and then part of it in in"},{"speaker":"Melissa Arlena","startTime":631.79,"endTime":635.93,"body":"the store. And But yeah, I mean,"},{"speaker":"Melissa Arlena","startTime":635.93,"endTime":638.57,"body":"even just the taking pictures"},{"speaker":"Melissa Arlena","startTime":635.93,"endTime":638.57,"body":"for them. They were taking"},{"speaker":"Melissa Arlena","startTime":638.57,"endTime":641.24,"body":"pictures with their phones, and"},{"speaker":"Melissa Arlena","startTime":638.57,"endTime":641.24,"body":"it was terrible quality. And I"},{"speaker":"Melissa Arlena","startTime":641.24,"endTime":643.37,"body":"went to their Instagram, and I"},{"speaker":"Melissa Arlena","startTime":641.24,"endTime":643.37,"body":"was like,gosh, you need to up"},{"speaker":"Melissa Arlena","startTime":643.37,"endTime":643.94,"body":"your game."},{"speaker":"Annemie Tonken","startTime":644.0,"endTime":646.91,"body":"Yeah, yeah. And"},{"speaker":"Annemie Tonken","startTime":644.0,"endTime":646.91,"body":"I'm sure you did great work for"},{"speaker":"Annemie Tonken","startTime":646.91,"endTime":647.39,"body":"them."},{"speaker":"Melissa Arlena","startTime":647.73,"endTime":650.01,"body":"Yes, they they"},{"speaker":"Melissa Arlena","startTime":647.73,"endTime":650.01,"body":"loved having I loved working"},{"speaker":"Melissa Arlena","startTime":650.01,"endTime":653.07,"body":"there and stuff. And you know,"},{"speaker":"Melissa Arlena","startTime":650.01,"endTime":653.07,"body":"it was just I luckily, I didn't"},{"speaker":"Melissa Arlena","startTime":653.07,"endTime":654.33,"body":"have to work there for very"},{"speaker":"Melissa Arlena","startTime":653.07,"endTime":654.33,"body":"long."},{"speaker":"Melissa Arlena","startTime":654.69,"endTime":659.16,"body":"Yeah, so So tell me about that."},{"speaker":"Melissa Arlena","startTime":654.69,"endTime":659.16,"body":"Tell me about like, so you took"},{"speaker":"Melissa Arlena","startTime":659.16,"endTime":662.46,"body":"this job, you're doing that, but"},{"speaker":"Melissa Arlena","startTime":659.16,"endTime":662.46,"body":"you didn't just set your"},{"speaker":"Melissa Arlena","startTime":662.46,"endTime":664.5,"body":"photography business totally"},{"speaker":"Melissa Arlena","startTime":662.46,"endTime":664.5,"body":"aside."},{"speaker":"Melissa Arlena","startTime":665.08,"endTime":668.59,"body":"No, what I did was I put it on"},{"speaker":"Melissa Arlena","startTime":665.08,"endTime":668.59,"body":"autopilot. So I went through and"},{"speaker":"Melissa Arlena","startTime":668.59,"endTime":671.53,"body":"I cut expenses down to the"},{"speaker":"Melissa Arlena","startTime":668.59,"endTime":671.53,"body":"bones, I had already paid for my"},{"speaker":"Melissa Arlena","startTime":671.53,"endTime":675.85,"body":"website, I already paid for that"},{"speaker":"Melissa Arlena","startTime":671.53,"endTime":675.85,"body":"year of Tavi. And I just went"},{"speaker":"Melissa Arlena","startTime":675.85,"endTime":679.96,"body":"through and any extra expenses"},{"speaker":"Melissa Arlena","startTime":675.85,"endTime":679.96,"body":"that I could cut, were done. And"},{"speaker":"Melissa Arlena","startTime":679.96,"endTime":683.89,"body":"then I just kind of let it sit"},{"speaker":"Melissa Arlena","startTime":679.96,"endTime":683.89,"body":"at that point. I mean, I had"},{"speaker":"Melissa Arlena","startTime":683.89,"endTime":686.56,"body":"spent the previous two years"},{"speaker":"Melissa Arlena","startTime":683.89,"endTime":686.56,"body":"shooting portfolio sessions and"},{"speaker":"Melissa Arlena","startTime":686.56,"endTime":690.76,"body":"blogging and doing all of the"},{"speaker":"Melissa Arlena","startTime":686.56,"endTime":690.76,"body":"stuff. And it just was not"},{"speaker":"Melissa Arlena","startTime":690.76,"endTime":693.76,"body":"there. It was not ready yet"},{"speaker":"Melissa Arlena","startTime":690.76,"endTime":693.76,"body":"because it takes time. And so by"},{"speaker":"Melissa Arlena","startTime":693.76,"endTime":697.81,"body":"letting it sit it, it just kind"},{"speaker":"Melissa Arlena","startTime":693.76,"endTime":697.81,"body":"of was on its own. And now when"},{"speaker":"Melissa Arlena","startTime":697.81,"endTime":700.6,"body":"an inquiry came in, I was like"},{"speaker":"Melissa Arlena","startTime":697.81,"endTime":700.6,"body":"shocked because I was like, I'm"},{"speaker":"Melissa Arlena","startTime":700.6,"endTime":703.18,"body":"not even doing anything on that"},{"speaker":"Melissa Arlena","startTime":700.6,"endTime":703.18,"body":"side of the business. Right? He"},{"speaker":"Melissa Arlena","startTime":703.24,"endTime":706.45,"body":"hired and then somebody booked"},{"speaker":"Melissa Arlena","startTime":703.24,"endTime":706.45,"body":"and like, Wow, this is great."},{"speaker":"Melissa Arlena","startTime":706.75,"endTime":709.99,"body":"And then it just in the stress"},{"speaker":"Melissa Arlena","startTime":706.75,"endTime":709.99,"body":"level for me, like no more panic"},{"speaker":"Melissa Arlena","startTime":709.99,"endTime":714.01,"body":"attacks. I had money coming in"},{"speaker":"Melissa Arlena","startTime":709.99,"endTime":714.01,"body":"to contribute to the household."},{"speaker":"Melissa Arlena","startTime":714.13,"endTime":717.61,"body":"And I and I was paying off the"},{"speaker":"Melissa Arlena","startTime":714.13,"endTime":717.61,"body":"business debt too. So it wasn't"},{"speaker":"Melissa Arlena","startTime":717.61,"endTime":719.77,"body":"like, Oh, my husband's gonna pay"},{"speaker":"Melissa Arlena","startTime":717.61,"endTime":719.77,"body":"that off. Don't worry about it."},{"speaker":"Melissa Arlena","startTime":719.77,"endTime":722.8,"body":"No, I was very specific about"},{"speaker":"Melissa Arlena","startTime":719.77,"endTime":722.8,"body":"making sure that the debt I"},{"speaker":"Melissa Arlena","startTime":722.8,"endTime":726.73,"body":"accrued I was paying off and I"},{"speaker":"Melissa Arlena","startTime":722.8,"endTime":726.73,"body":"was treating like a house. And"},{"speaker":"Melissa Arlena","startTime":726.73,"endTime":732.55,"body":"so I think I was about 18 months"},{"speaker":"Melissa Arlena","startTime":726.73,"endTime":732.55,"body":"in I actually had about a year"},{"speaker":"Melissa Arlena","startTime":732.55,"endTime":736.81,"body":"into the job and doing this my I"},{"speaker":"Melissa Arlena","startTime":732.55,"endTime":736.81,"body":"was booking up like I was having"},{"speaker":"Melissa Arlena","startTime":736.81,"endTime":739.48,"body":"four or five, six sessions a"},{"speaker":"Melissa Arlena","startTime":736.81,"endTime":739.48,"body":"month plus doing the part time"},{"speaker":"Melissa Arlena","startTime":739.48,"endTime":742.54,"body":"job. And my husband looked at me"},{"speaker":"Melissa Arlena","startTime":739.48,"endTime":742.54,"body":"and he was like, Alright, it's"},{"speaker":"Melissa Arlena","startTime":742.54,"endTime":745.24,"body":"time to say goodbye to the part"},{"speaker":"Melissa Arlena","startTime":742.54,"endTime":745.24,"body":"time job. And I was the one that"},{"speaker":"Melissa Arlena","startTime":745.24,"endTime":748.75,"body":"held on for another six months,"},{"speaker":"Melissa Arlena","startTime":745.24,"endTime":748.75,"body":"because I was scared of falling"},{"speaker":"Melissa Arlena","startTime":748.75,"endTime":753.76,"body":"back in to, \"Well what happens"},{"speaker":"Melissa Arlena","startTime":748.75,"endTime":753.76,"body":"if it all goes wrong?\", right? I"},{"speaker":"Melissa Arlena","startTime":753.76,"endTime":755.95,"body":"felt like even those during"},{"speaker":"Melissa Arlena","startTime":753.76,"endTime":755.95,"body":"those two years, and I'm sure a"},{"speaker":"Melissa Arlena","startTime":755.95,"endTime":758.56,"body":"lot of people feel this way."},{"speaker":"Melissa Arlena","startTime":755.95,"endTime":758.56,"body":"You're not sitting on your butt"},{"speaker":"Melissa Arlena","startTime":758.56,"endTime":763.96,"body":"eating bonbons you are trying"},{"speaker":"Melissa Arlena","startTime":758.56,"endTime":763.96,"body":"your butt off, you are doing as"},{"speaker":"Melissa Arlena","startTime":763.96,"endTime":766.84,"body":"much as you can. I mean, and"},{"speaker":"Melissa Arlena","startTime":763.96,"endTime":766.84,"body":"like I said to I mean, I was"},{"speaker":"Melissa Arlena","startTime":766.84,"endTime":770.98,"body":"buying the courses, I was doing"},{"speaker":"Melissa Arlena","startTime":766.84,"endTime":770.98,"body":"the work, just not changing the"},{"speaker":"Melissa Arlena","startTime":770.98,"endTime":776.08,"body":"needle. And so it's just it was"},{"speaker":"Melissa Arlena","startTime":770.98,"endTime":776.08,"body":"so frustrating at that time. And"},{"speaker":"Melissa Arlena","startTime":776.08,"endTime":779.23,"body":"so, you know, I got everything"},{"speaker":"Melissa Arlena","startTime":776.08,"endTime":779.23,"body":"paid off. My husband at this"},{"speaker":"Melissa Arlena","startTime":779.23,"endTime":781.66,"body":"point, who was like 'get a job'"},{"speaker":"Melissa Arlena","startTime":779.23,"endTime":781.66,"body":"was like 'quit that job'."},{"speaker":"Melissa Arlena","startTime":782.159,"endTime":787.019,"body":"Oh, I love that you have such a"},{"speaker":"Melissa Arlena","startTime":782.159,"endTime":787.019,"body":"like, it's I don't feel like"},{"speaker":"Melissa Arlena","startTime":787.019,"endTime":791.849,"body":"everybody's partner would"},{"speaker":"Melissa Arlena","startTime":787.019,"endTime":791.849,"body":"necessarily give them timely"},{"speaker":"Melissa Arlena","startTime":791.849,"endTime":795.419,"body":"information on either of those"},{"speaker":"Melissa Arlena","startTime":791.849,"endTime":795.419,"body":"things. Like, it may take too"},{"speaker":"Melissa Arlena","startTime":795.419,"endTime":798.299,"body":"long to tell them like pull the"},{"speaker":"Melissa Arlena","startTime":795.419,"endTime":798.299,"body":"plug and it may take too long to"},{"speaker":"Melissa Arlena","startTime":798.299,"endTime":801.959,"body":"say, Okay, it's time to go"},{"speaker":"Melissa Arlena","startTime":798.299,"endTime":801.959,"body":"again. So that Yeah, that sounds"},{"speaker":"Melissa Arlena","startTime":801.959,"endTime":802.679,"body":"good. Yeah,"},{"speaker":"Melissa Arlena","startTime":802.889,"endTime":806.249,"body":"yeah. So it was awesome. So you"},{"speaker":"Melissa Arlena","startTime":802.889,"endTime":806.249,"body":"know, I waited another like six"},{"speaker":"Melissa Arlena","startTime":806.249,"endTime":810.449,"body":"months, and I actually put in my"},{"speaker":"Melissa Arlena","startTime":806.249,"endTime":810.449,"body":"notice, like two weeks before"},{"speaker":"Melissa Arlena","startTime":810.449,"endTime":813.359,"body":"COVID shut everybody down. Oh,"},{"speaker":"Melissa Arlena","startTime":810.449,"endTime":813.359,"body":"oh, Lord."},{"speaker":"Melissa Arlena","startTime":813.81,"endTime":817.71,"body":"I bet that was a panic attack"},{"speaker":"Melissa Arlena","startTime":813.81,"endTime":817.71,"body":"inducing kind of a"},{"speaker":"Melissa Arlena","startTime":818.14,"endTime":822.01,"body":"It was a little bit because I"},{"speaker":"Melissa Arlena","startTime":818.14,"endTime":822.01,"body":"remember that April, I had like"},{"speaker":"Melissa Arlena","startTime":822.01,"endTime":826.45,"body":"six or seven sessions scheduled"},{"speaker":"Melissa Arlena","startTime":822.01,"endTime":826.45,"body":"and I keep I keep my schedule so"},{"speaker":"Melissa Arlena","startTime":826.45,"endTime":829.39,"body":"that I'm only doing like six to"},{"speaker":"Melissa Arlena","startTime":826.45,"endTime":829.39,"body":"eight a month. So I was"},{"speaker":"Melissa Arlena","startTime":829.39,"endTime":832.24,"body":"basically fully booked up. Yeah,"},{"speaker":"Melissa Arlena","startTime":829.39,"endTime":832.24,"body":"and at that time to my"},{"speaker":"Melissa Arlena","startTime":832.24,"endTime":835.09,"body":"photography income had way"},{"speaker":"Melissa Arlena","startTime":832.24,"endTime":835.09,"body":"outpaced my part time job"},{"speaker":"Melissa Arlena","startTime":835.09,"endTime":838.39,"body":"income. So right. And like my"},{"speaker":"Melissa Arlena","startTime":835.09,"endTime":838.39,"body":"husband's point was he said that"},{"speaker":"Melissa Arlena","startTime":838.39,"endTime":841.6,"body":"part time job is now holding you"},{"speaker":"Melissa Arlena","startTime":838.39,"endTime":841.6,"body":"back from making more money. So"},{"speaker":"Melissa Arlena","startTime":841.69,"endTime":844.9,"body":"it's got to go. But that month."},{"speaker":"Melissa Arlena","startTime":841.69,"endTime":844.9,"body":"Yeah, I mean, everybody,"},{"speaker":"Melissa Arlena","startTime":844.93,"endTime":847.6,"body":"everybody bumped to the next"},{"speaker":"Melissa Arlena","startTime":844.93,"endTime":847.6,"body":"month. So it just ended up being"},{"speaker":"Melissa Arlena","startTime":847.6,"endTime":850.39,"body":"super busy after that. So I"},{"speaker":"Melissa Arlena","startTime":847.6,"endTime":850.39,"body":"don't feel like COVID affected"},{"speaker":"Melissa Arlena","startTime":850.39,"endTime":853.12,"body":"me as much as it affected like"},{"speaker":"Melissa Arlena","startTime":850.39,"endTime":853.12,"body":"wedding photographers. Sure."},{"speaker":"Melissa Arlena","startTime":854.74,"endTime":858.22,"body":"Yeah, there was one. But um, but"},{"speaker":"Melissa Arlena","startTime":854.74,"endTime":858.22,"body":"yeah, I don't feel like it. It"},{"speaker":"Melissa Arlena","startTime":858.22,"endTime":861.19,"body":"had that effect. But I mean, it"},{"speaker":"Melissa Arlena","startTime":858.22,"endTime":861.19,"body":"was amazing. In 18 months, I was"},{"speaker":"Melissa Arlena","startTime":861.19,"endTime":865.24,"body":"able to reset. And then when I"},{"speaker":"Melissa Arlena","startTime":861.19,"endTime":865.24,"body":"went back into the business, I"},{"speaker":"Melissa Arlena","startTime":865.24,"endTime":869.02,"body":"had no debt. And I had a whole"},{"speaker":"Melissa Arlena","startTime":865.24,"endTime":869.02,"body":"lot more rules in place about"},{"speaker":"Melissa Arlena","startTime":869.02,"endTime":871.36,"body":"how I spent my money and what I"},{"speaker":"Melissa Arlena","startTime":869.02,"endTime":871.36,"body":"did with my money."},{"speaker":"Melissa Arlena","startTime":872.11,"endTime":875.86,"body":"Which I totally want to ask you"},{"speaker":"Melissa Arlena","startTime":872.11,"endTime":875.86,"body":"about. But I before we get into"},{"speaker":"Melissa Arlena","startTime":875.86,"endTime":879.82,"body":"that, I want to back up for just"},{"speaker":"Melissa Arlena","startTime":875.86,"endTime":879.82,"body":"a second and ask you and maybe"},{"speaker":"Melissa Arlena","startTime":879.82,"endTime":885.43,"body":"you don't know, but what do you"},{"speaker":"Melissa Arlena","startTime":879.82,"endTime":885.43,"body":"think the difference was between"},{"speaker":"Melissa Arlena","startTime":885.46,"endTime":888.25,"body":"those two years where you were"},{"speaker":"Melissa Arlena","startTime":885.46,"endTime":888.25,"body":"like trying, trying, trying"},{"speaker":"Melissa Arlena","startTime":888.25,"endTime":891.19,"body":"taking all these courses,"},{"speaker":"Melissa Arlena","startTime":888.25,"endTime":891.19,"body":"whatever, and nothing was"},{"speaker":"Melissa Arlena","startTime":891.19,"endTime":894.07,"body":"hitting nothing, you know, you"},{"speaker":"Melissa Arlena","startTime":891.19,"endTime":894.07,"body":"weren't able to get traction."},{"speaker":"Melissa Arlena","startTime":894.55,"endTime":898.18,"body":"And then while you kind of let"},{"speaker":"Melissa Arlena","startTime":894.55,"endTime":898.18,"body":"your business just run on"},{"speaker":"Melissa Arlena","startTime":898.21,"endTime":901.27,"body":"autopilot, all of a sudden you"},{"speaker":"Melissa Arlena","startTime":898.21,"endTime":901.27,"body":"you started getting more and"},{"speaker":"Melissa Arlena","startTime":901.27,"endTime":904.45,"body":"more inquiries. What do you do"},{"speaker":"Melissa Arlena","startTime":901.27,"endTime":904.45,"body":"you have any sense as to what?"},{"speaker":"Melissa Arlena","startTime":904.57,"endTime":906.07,"body":"Yeah, you can attribute that to?"},{"speaker":"Melissa Arlena","startTime":906.67,"endTime":910.99,"body":"It comes down to SEO, Search"},{"speaker":"Melissa Arlena","startTime":906.67,"endTime":910.99,"body":"Engine Optimization. I built my"},{"speaker":"Melissa Arlena","startTime":911.02,"endTime":915.01,"body":"entire wedding business off of"},{"speaker":"Melissa Arlena","startTime":911.02,"endTime":915.01,"body":"SEO, I was page one, for all the"},{"speaker":"Melissa Arlena","startTime":915.01,"endTime":917.2,"body":"keywords, all the venues, all"},{"speaker":"Melissa Arlena","startTime":915.01,"endTime":917.2,"body":"the stuff. I've been doing it"},{"speaker":"Melissa Arlena","startTime":917.2,"endTime":920.83,"body":"for 10 years, I knew what I"},{"speaker":"Melissa Arlena","startTime":917.2,"endTime":920.83,"body":"needed to do. But SEO takes time"},{"speaker":"Melissa Arlena","startTime":920.83,"endTime":924.73,"body":"to bake. Like, as much as we all"},{"speaker":"Melissa Arlena","startTime":920.83,"endTime":924.73,"body":"want to go change our keywords"},{"speaker":"Melissa Arlena","startTime":924.73,"endTime":927.61,"body":"and get on to page one, it takes"},{"speaker":"Melissa Arlena","startTime":924.73,"endTime":927.61,"body":"a while to do that. It takes a"},{"speaker":"Melissa Arlena","startTime":927.61,"endTime":929.74,"body":"while to figure out which"},{"speaker":"Melissa Arlena","startTime":927.61,"endTime":929.74,"body":"keywords you want to be on page"},{"speaker":"Melissa Arlena","startTime":929.74,"endTime":932.23,"body":"one for. Yeah, which I'm going"},{"speaker":"Melissa Arlena","startTime":929.74,"endTime":932.23,"body":"through, you know, now having"},{"speaker":"Melissa Arlena","startTime":932.23,"endTime":935.47,"body":"moved to Florida of like"},{"speaker":"Melissa Arlena","startTime":932.23,"endTime":935.47,"body":"figuring all of that out again."},{"speaker":"Melissa Arlena","startTime":936.13,"endTime":938.71,"body":"But yeah, it just took that time"},{"speaker":"Melissa Arlena","startTime":936.13,"endTime":938.71,"body":"for those blog posts to take"},{"speaker":"Melissa Arlena","startTime":938.71,"endTime":943.09,"body":"effect. It took time for those"},{"speaker":"Melissa Arlena","startTime":938.71,"endTime":943.09,"body":"keywords to get in. And then you"},{"speaker":"Melissa Arlena","startTime":943.09,"endTime":945.55,"body":"know, some of the clients I had"},{"speaker":"Melissa Arlena","startTime":943.09,"endTime":945.55,"body":"initially coming were past"},{"speaker":"Melissa Arlena","startTime":945.55,"endTime":947.47,"body":"wedding clients that were not"},{"speaker":"Melissa Arlena","startTime":945.55,"endTime":947.47,"body":"having babies that wanted to"},{"speaker":"Melissa Arlena","startTime":947.47,"endTime":951.91,"body":"have me back and stuff so but"},{"speaker":"Melissa Arlena","startTime":947.47,"endTime":951.91,"body":"yeah, I've always attributed SEO"},{"speaker":"Melissa Arlena","startTime":951.91,"endTime":956.2,"body":"is like my number one way"},{"speaker":"Melissa Arlena","startTime":951.91,"endTime":956.2,"body":"clients find me. And so it's"},{"speaker":"Melissa Arlena","startTime":956.2,"endTime":959.41,"body":"just you got to do the work. And"},{"speaker":"Melissa Arlena","startTime":956.2,"endTime":959.41,"body":"then you got to be patient for a"},{"speaker":"Melissa Arlena","startTime":959.41,"endTime":960.07,"body":"while."},{"speaker":"Melissa Arlena","startTime":960.1,"endTime":966.16,"body":"Yeah, for sure. And I yeah, I"},{"speaker":"Melissa Arlena","startTime":960.1,"endTime":966.16,"body":"feel like that is very true. In"},{"speaker":"Melissa Arlena","startTime":966.16,"endTime":971.14,"body":"many ways my photography"},{"speaker":"Melissa Arlena","startTime":966.16,"endTime":971.14,"body":"business. I mean, maybe by the"},{"speaker":"Melissa Arlena","startTime":971.14,"endTime":975.04,"body":"time this episode drops, I will"},{"speaker":"Melissa Arlena","startTime":971.14,"endTime":975.04,"body":"have gotten back on my personal"},{"speaker":"Melissa Arlena","startTime":975.07,"endTime":978.49,"body":"or not my personal like my"},{"speaker":"Melissa Arlena","startTime":975.07,"endTime":978.49,"body":"photography businesses Instagram"},{"speaker":"Melissa Arlena","startTime":978.49,"endTime":982.15,"body":"page that has really taken a"},{"speaker":"Melissa Arlena","startTime":978.49,"endTime":982.15,"body":"giant backseat for me recently."},{"speaker":"Melissa Arlena","startTime":982.66,"endTime":985.12,"body":"And I'm like anybody who looks"},{"speaker":"Melissa Arlena","startTime":982.66,"endTime":985.12,"body":"at this would think I'm not"},{"speaker":"Melissa Arlena","startTime":985.12,"endTime":989.14,"body":"working, which I am like, I'm"},{"speaker":"Melissa Arlena","startTime":985.12,"endTime":989.14,"body":"working like crazy. But um, but"},{"speaker":"Melissa Arlena","startTime":989.14,"endTime":992.59,"body":"it is, but I am you know, I'm"},{"speaker":"Melissa Arlena","startTime":989.14,"endTime":992.59,"body":"completely booked for the rest"},{"speaker":"Melissa Arlena","startTime":992.59,"endTime":997.03,"body":"of this year into March of 2022."},{"speaker":"Melissa Arlena","startTime":992.59,"endTime":997.03,"body":"But I'm getting inquiries like"},{"speaker":"Melissa Arlena","startTime":997.03,"endTime":1002.85,"body":"crazy, and it is all 100% I am"},{"speaker":"Melissa Arlena","startTime":997.03,"endTime":1002.85,"body":"sure to do with that like long"},{"speaker":"Melissa Arlena","startTime":1002.85,"endTime":1007.05,"body":"baked SEO. I mean, it just, you"},{"speaker":"Melissa Arlena","startTime":1002.85,"endTime":1007.05,"body":"know, it's good news. And it's"},{"speaker":"Melissa Arlena","startTime":1007.05,"endTime":1009.96,"body":"bad news for someone who's new,"},{"speaker":"Melissa Arlena","startTime":1007.05,"endTime":1009.96,"body":"it's good news. Because if you"},{"speaker":"Melissa Arlena","startTime":1009.96,"endTime":1012.66,"body":"put in the time and you put in"},{"speaker":"Melissa Arlena","startTime":1009.96,"endTime":1012.66,"body":"the effort, and you have like a"},{"speaker":"Melissa Arlena","startTime":1012.66,"endTime":1016.92,"body":"long game in mind, it will"},{"speaker":"Melissa Arlena","startTime":1012.66,"endTime":1016.92,"body":"happen. But it definitely is"},{"speaker":"Melissa Arlena","startTime":1016.92,"endTime":1019.53,"body":"hard because there's no like"},{"speaker":"Melissa Arlena","startTime":1016.92,"endTime":1019.53,"body":"silver bullet about it."},{"speaker":"Melissa Arlena","startTime":1020.08,"endTime":1022.84,"body":"Yeah, unfortunately there isn't."},{"speaker":"Melissa Arlena","startTime":1020.08,"endTime":1022.84,"body":"I would say Instagram is more of"},{"speaker":"Melissa Arlena","startTime":1022.84,"endTime":1025.72,"body":"like a short term with hashtags."},{"speaker":"Melissa Arlena","startTime":1022.84,"endTime":1025.72,"body":"But yeah, I mean, that's a"},{"speaker":"Melissa Arlena","startTime":1025.72,"endTime":1028.69,"body":"onesie twosie for me, you know,"},{"speaker":"Melissa Arlena","startTime":1025.72,"endTime":1028.69,"body":"one a month, maybe kind of"},{"speaker":"Melissa Arlena","startTime":1028.69,"endTime":1031.84,"body":"thing, it's not enough to"},{"speaker":"Melissa Arlena","startTime":1028.69,"endTime":1031.84,"body":"sustain for, and I'm just I"},{"speaker":"Melissa Arlena","startTime":1031.84,"endTime":1035.71,"body":"don't have as much time to"},{"speaker":"Melissa Arlena","startTime":1031.84,"endTime":1035.71,"body":"devote to Instagram, as I would"},{"speaker":"Melissa Arlena","startTime":1035.71,"endTime":1036.97,"body":"rather do SEO stuff."},{"speaker":"Melissa Arlena","startTime":1036.99,"endTime":1041.04,"body":"Yeah, well, I think the payoff"},{"speaker":"Melissa Arlena","startTime":1036.99,"endTime":1041.04,"body":"in the long run is bigger. For a"},{"speaker":"Melissa Arlena","startTime":1041.04,"endTime":1047.07,"body":"lot of people. It just it does"},{"speaker":"Melissa Arlena","startTime":1041.04,"endTime":1047.07,"body":"take more time. I imagine too,"},{"speaker":"Melissa Arlena","startTime":1047.1,"endTime":1051.93,"body":"that the pressure that you felt"},{"speaker":"Melissa Arlena","startTime":1047.1,"endTime":1051.93,"body":"during like before you went and"},{"speaker":"Melissa Arlena","startTime":1051.93,"endTime":1058.98,"body":"got another job was probably"},{"speaker":"Melissa Arlena","startTime":1051.93,"endTime":1058.98,"body":"making I always feel like the"},{"speaker":"Melissa Arlena","startTime":1058.98,"endTime":1064.89,"body":"less and the less I need a job,"},{"speaker":"Melissa Arlena","startTime":1058.98,"endTime":1064.89,"body":"the more likely I am to land the"},{"speaker":"Melissa Arlena","startTime":1064.89,"endTime":1067.83,"body":"job. It's like, yeah, yeah,"},{"speaker":"Melissa Arlena","startTime":1064.89,"endTime":1067.83,"body":"there. It's like people can"},{"speaker":"Melissa Arlena","startTime":1067.83,"endTime":1073.56,"body":"smell that desperation a mile"},{"speaker":"Melissa Arlena","startTime":1067.83,"endTime":1073.56,"body":"away. And like, maybe you're the"},{"speaker":"Melissa Arlena","startTime":1073.56,"endTime":1076.44,"body":"job and the security and they're"},{"speaker":"Melissa Arlena","startTime":1073.56,"endTime":1076.44,"body":"like, okay, I don't actually"},{"speaker":"Melissa Arlena","startTime":1076.44,"endTime":1079.56,"body":"need to book every single"},{"speaker":"Melissa Arlena","startTime":1076.44,"endTime":1079.56,"body":"inquiry that comes in. I wonder"},{"speaker":"Melissa Arlena","startTime":1079.56,"endTime":1082.65,"body":"if that contributed to like"},{"speaker":"Melissa Arlena","startTime":1079.56,"endTime":1082.65,"body":"maybe a higher booking rate?"},{"speaker":"Melissa Arlena","startTime":1083.31,"endTime":1085.59,"body":"Yeah, and if you think about it,"},{"speaker":"Melissa Arlena","startTime":1083.31,"endTime":1085.59,"body":"too, when you're desperate for"},{"speaker":"Melissa Arlena","startTime":1085.59,"endTime":1087.96,"body":"those inquiries, whatever,"},{"speaker":"Melissa Arlena","startTime":1085.59,"endTime":1087.96,"body":"somebody comes at you Oh, that's"},{"speaker":"Melissa Arlena","startTime":1087.96,"endTime":1090.36,"body":"too high. Okay, well, how much"},{"speaker":"Melissa Arlena","startTime":1087.96,"endTime":1090.36,"body":"would you pay kind of attitude"},{"speaker":"Melissa Arlena","startTime":1090.63,"endTime":1094.17,"body":"to that, you know, then you're"},{"speaker":"Melissa Arlena","startTime":1090.63,"endTime":1094.17,"body":"setting yourself up for for"},{"speaker":"Melissa Arlena","startTime":1094.2,"endTime":1097.38,"body":"worst case scenario. I mean,"},{"speaker":"Melissa Arlena","startTime":1094.2,"endTime":1097.38,"body":"even when I even during the so"},{"speaker":"Melissa Arlena","startTime":1097.38,"endTime":1100.08,"body":"and I do remember what the reset"},{"speaker":"Melissa Arlena","startTime":1097.38,"endTime":1100.08,"body":"too, I was able to raise up my"},{"speaker":"Melissa Arlena","startTime":1100.08,"endTime":1102.66,"body":"prices a little bit, because the"},{"speaker":"Melissa Arlena","startTime":1100.08,"endTime":1102.66,"body":"income didn't matter at that"},{"speaker":"Melissa Arlena","startTime":1102.66,"endTime":1105.99,"body":"point, because I had the income"},{"speaker":"Melissa Arlena","startTime":1102.66,"endTime":1105.99,"body":"covered by the part time job. I"},{"speaker":"Melissa Arlena","startTime":1105.99,"endTime":1109.65,"body":"went from charging, you know,"},{"speaker":"Melissa Arlena","startTime":1105.99,"endTime":1109.65,"body":"like, $300 or $400 for a"},{"speaker":"Melissa Arlena","startTime":1109.65,"endTime":1112.5,"body":"portrait session to getting to a"},{"speaker":"Melissa Arlena","startTime":1109.65,"endTime":1112.5,"body":"point of charging, like $600 or"},{"speaker":"Melissa Arlena","startTime":1112.5,"endTime":1116.85,"body":"$700. And it was like, Well, if"},{"speaker":"Melissa Arlena","startTime":1112.5,"endTime":1116.85,"body":"they don't book, I've got income"},{"speaker":"Melissa Arlena","startTime":1116.85,"endTime":1119.7,"body":"coming in. And it just takes"},{"speaker":"Melissa Arlena","startTime":1116.85,"endTime":1119.7,"body":"time to get to those clients who"},{"speaker":"Melissa Arlena","startTime":1119.7,"endTime":1125.07,"body":"will book and yeah. And so I"},{"speaker":"Melissa Arlena","startTime":1119.7,"endTime":1125.07,"body":"think, for me, just that, that,"},{"speaker":"Melissa Arlena","startTime":1125.1,"endTime":1128.43,"body":"that just taking that stress"},{"speaker":"Melissa Arlena","startTime":1125.1,"endTime":1128.43,"body":"off, like just made me a happier"},{"speaker":"Melissa Arlena","startTime":1128.43,"endTime":1133.59,"body":"person. And yeah, at first I was"},{"speaker":"Melissa Arlena","startTime":1128.43,"endTime":1133.59,"body":"like, embarrassed that my"},{"speaker":"Melissa Arlena","startTime":1133.59,"endTime":1135.9,"body":"business is failing. And you"},{"speaker":"Melissa Arlena","startTime":1133.59,"endTime":1135.9,"body":"know, I'm calling my family and,"},{"speaker":"Melissa Arlena","startTime":1135.96,"endTime":1138.78,"body":"and best friend and like, I"},{"speaker":"Melissa Arlena","startTime":1135.96,"endTime":1138.78,"body":"gotta go get a job, and I don't"},{"speaker":"Melissa Arlena","startTime":1138.78,"endTime":1142.65,"body":"know what I'm going to do to,"},{"speaker":"Melissa Arlena","startTime":1138.78,"endTime":1142.65,"body":"you know, really coming back and"},{"speaker":"Melissa Arlena","startTime":1142.65,"endTime":1145.26,"body":"then being like, it's wasn't"},{"speaker":"Melissa Arlena","startTime":1142.65,"endTime":1145.26,"body":"that big of a deal. You know,"},{"speaker":"Melissa Arlena","startTime":1145.26,"endTime":1147.3,"body":"obviously, they're gonna support"},{"speaker":"Melissa Arlena","startTime":1145.26,"endTime":1147.3,"body":"me and stuff. And I recently had"},{"speaker":"Melissa Arlena","startTime":1147.3,"endTime":1149.67,"body":"a conversation with my sister"},{"speaker":"Melissa Arlena","startTime":1147.3,"endTime":1149.67,"body":"where I was talking to her about"},{"speaker":"Melissa Arlena","startTime":1150.33,"endTime":1153.93,"body":"how far I've come in three years"},{"speaker":"Melissa Arlena","startTime":1150.33,"endTime":1153.93,"body":"with this. And she was really"},{"speaker":"Melissa Arlena","startTime":1153.93,"endTime":1156.39,"body":"sweet. And she left me a message"},{"speaker":"Melissa Arlena","startTime":1153.93,"endTime":1156.39,"body":"and she was like, I think I've"},{"speaker":"Melissa Arlena","startTime":1156.45,"endTime":1159.6,"body":"forgotten to tell you like how"},{"speaker":"Melissa Arlena","startTime":1156.45,"endTime":1159.6,"body":"proud I am of you. And I was"},{"speaker":"Melissa Arlena","startTime":1159.6,"endTime":1161.73,"body":"like, Thank you like, that's who"},{"speaker":"Melissa Arlena","startTime":1159.6,"endTime":1161.73,"body":"I want to hear it from. Like, I"},{"speaker":"Melissa Arlena","startTime":1161.73,"endTime":1163.47,"body":"don't care with clients and"},{"speaker":"Melissa Arlena","startTime":1161.73,"endTime":1163.47,"body":"stuff. Like I want to hear from"},{"speaker":"Melissa Arlena","startTime":1163.47,"endTime":1166.23,"body":"my family. And I'm not a"},{"speaker":"Melissa Arlena","startTime":1163.47,"endTime":1166.23,"body":"failure, even though I felt like"},{"speaker":"Melissa Arlena","startTime":1166.23,"endTime":1167.01,"body":"one at the time."},{"speaker":"Melissa Arlena","startTime":1167.0,"endTime":1174.23,"body":"Yeah, totally. And, in fact, I"},{"speaker":"Melissa Arlena","startTime":1167.0,"endTime":1174.23,"body":"would say that sometimes. It's"},{"speaker":"Melissa Arlena","startTime":1174.23,"endTime":1180.92,"body":"then that like, willingness to"},{"speaker":"Melissa Arlena","startTime":1174.23,"endTime":1180.92,"body":"admit to yourself to the world"},{"speaker":"Melissa Arlena","startTime":1180.92,"endTime":1184.31,"body":"that like what I'm doing, what I"},{"speaker":"Melissa Arlena","startTime":1180.92,"endTime":1184.31,"body":"have been trying to do isn't"},{"speaker":"Melissa Arlena","startTime":1184.31,"endTime":1187.34,"body":"working. That's not to say that"},{"speaker":"Melissa Arlena","startTime":1184.31,"endTime":1187.34,"body":"it's a bad idea. It's not to say"},{"speaker":"Melissa Arlena","startTime":1187.34,"endTime":1191.48,"body":"that I'm not talented, it means"},{"speaker":"Melissa Arlena","startTime":1187.34,"endTime":1191.48,"body":"that my offer right now isn't"},{"speaker":"Melissa Arlena","startTime":1191.48,"endTime":1194.69,"body":"like sticking for some reason."},{"speaker":"Melissa Arlena","startTime":1191.48,"endTime":1194.69,"body":"And I'm going to reevaluate"},{"speaker":"Melissa Arlena","startTime":1194.69,"endTime":1198.29,"body":"that. That's not failure that's"},{"speaker":"Melissa Arlena","startTime":1194.69,"endTime":1198.29,"body":"opening yourself up to growth,"},{"speaker":"Melissa Arlena","startTime":1198.32,"endTime":1201.53,"body":"but when we're in it, like"},{"speaker":"Melissa Arlena","startTime":1198.32,"endTime":1201.53,"body":"anybody can look at a friend and"},{"speaker":"Melissa Arlena","startTime":1201.53,"endTime":1205.19,"body":"say oh no you're not failing"},{"speaker":"Melissa Arlena","startTime":1201.53,"endTime":1205.19,"body":"you're just pivoting or whatever"},{"speaker":"Melissa Arlena","startTime":1205.22,"endTime":1210.11,"body":"and when you're in it like it's"},{"speaker":"Melissa Arlena","startTime":1205.22,"endTime":1210.11,"body":"so hard to convince yourself"},{"speaker":"Melissa Arlena","startTime":1210.14,"endTime":1214.85,"body":"that that's not failure so yeah"},{"speaker":"Melissa Arlena","startTime":1210.14,"endTime":1214.85,"body":"that is that is we that your"},{"speaker":"Melissa Arlena","startTime":1214.88,"endTime":1218.84,"body":"sister was able to like"},{"speaker":"Melissa Arlena","startTime":1214.88,"endTime":1218.84,"body":"articulate that because it's i"},{"speaker":"Melissa Arlena","startTime":1218.84,"endTime":1221.72,"body":"think that that sometimes"},{"speaker":"Melissa Arlena","startTime":1218.84,"endTime":1221.72,"body":"doesn't get said out loud so"},{"speaker":"Melissa Arlena","startTime":1221.72,"endTime":1222.44,"body":"that's awesome."},{"speaker":"Melissa Arlena","startTime":1222.74,"endTime":1227.84,"body":"Yeah and um just for me that"},{"speaker":"Melissa Arlena","startTime":1222.74,"endTime":1227.84,"body":"timeframe then it let me just do"},{"speaker":"Melissa Arlena","startTime":1227.84,"endTime":1232.85,"body":"a hard reset on everything ya"},{"speaker":"Melissa Arlena","startTime":1227.84,"endTime":1232.85,"body":"know, by cutting expenses like"},{"speaker":"Melissa Arlena","startTime":1232.85,"endTime":1236.06,"body":"that was huge now I was able to"},{"speaker":"Melissa Arlena","startTime":1232.85,"endTime":1236.06,"body":"set myself up to be profitable"},{"speaker":"Melissa Arlena","startTime":1236.06,"endTime":1239.06,"body":"because I didn't have a laundry"},{"speaker":"Melissa Arlena","startTime":1236.06,"endTime":1239.06,"body":"list of expenses that we all"},{"speaker":"Melissa Arlena","startTime":1239.06,"endTime":1239.96,"body":"know can get out of hand."},{"speaker":"Melissa Arlena","startTime":1240.56,"endTime":1242.81,"body":"absolutely it's a sneaky"},{"speaker":"Melissa Arlena","startTime":1240.56,"endTime":1242.81,"body":"business."},{"speaker":"Melissa Arlena","startTime":1243.08,"endTime":1247.04,"body":"It is! I love that Schitts Creek"},{"speaker":"Melissa Arlena","startTime":1243.08,"endTime":1247.04,"body":"thing where the guy's like,"},{"speaker":"Melissa Arlena","startTime":1247.1,"endTime":1248.84,"body":"\"It's a write off\" and like"},{"speaker":"Melissa Arlena","startTime":1247.1,"endTime":1248.84,"body":"\"Well, what's a write off?\""},{"speaker":"Melissa Arlena","startTime":1248.84,"endTime":1251.87,"body":"\"Well I don't know you just"},{"speaker":"Melissa Arlena","startTime":1248.84,"endTime":1251.87,"body":"write it off!\" And I think we"},{"speaker":"Melissa Arlena","startTime":1251.87,"endTime":1255.08,"body":"all feel that way during those"},{"speaker":"Melissa Arlena","startTime":1251.87,"endTime":1255.08,"body":"first couple years of business"},{"speaker":"Melissa Arlena","startTime":1255.11,"endTime":1259.1,"body":"yeah until you realize well i i"},{"speaker":"Melissa Arlena","startTime":1255.11,"endTime":1259.1,"body":"wrote off more money than I paid"},{"speaker":"Melissa Arlena","startTime":1259.1,"endTime":1262.88,"body":"myself because I spent it on"},{"speaker":"Melissa Arlena","startTime":1259.1,"endTime":1262.88,"body":"business stuff which was"},{"speaker":"Melissa Arlena","startTime":1262.88,"endTime":1266.3,"body":"acceptable at the time but turns"},{"speaker":"Melissa Arlena","startTime":1262.88,"endTime":1266.3,"body":"out it's really not acceptable"},{"speaker":"Melissa Arlena","startTime":1266.33,"endTime":1268.19,"body":"right? You need to pay yourself."},{"speaker":"Melissa Arlena","startTime":1268.33,"endTime":1271.0,"body":"I was going to say yeah, writing"},{"speaker":"Melissa Arlena","startTime":1268.33,"endTime":1271.0,"body":"something off doesn't equal"},{"speaker":"Melissa Arlena","startTime":1271.03,"endTime":1275.53,"body":"Money in Your Pocket unless you"},{"speaker":"Melissa Arlena","startTime":1271.03,"endTime":1275.53,"body":"are making so much that your tax"},{"speaker":"Melissa Arlena","startTime":1275.53,"endTime":1279.58,"body":"burden is right is greater Yeah,"},{"speaker":"Melissa Arlena","startTime":1275.53,"endTime":1279.58,"body":"there is a there is a balance"},{"speaker":"Melissa Arlena","startTime":1279.58,"endTime":1285.04,"body":"there. I'm not an accountant nor"},{"speaker":"Melissa Arlena","startTime":1279.58,"endTime":1285.04,"body":"do I play one on TV but I know"},{"speaker":"Melissa Arlena","startTime":1285.04,"endTime":1291.46,"body":"that much so the okay so you're"},{"speaker":"Melissa Arlena","startTime":1285.04,"endTime":1291.46,"body":"coming up on two years of being"},{"speaker":"Melissa Arlena","startTime":1291.46,"endTime":1296.98,"body":"back in business full time tell"},{"speaker":"Melissa Arlena","startTime":1291.46,"endTime":1296.98,"body":"me how that evolution has gone"},{"speaker":"Melissa Arlena","startTime":1297.01,"endTime":1300.61,"body":"and also for sure I'd love to"},{"speaker":"Melissa Arlena","startTime":1297.01,"endTime":1300.61,"body":"maybe start out with what these"},{"speaker":"Melissa Arlena","startTime":1301.18,"endTime":1305.26,"body":"like here it's hard reset we're"},{"speaker":"Melissa Arlena","startTime":1301.18,"endTime":1305.26,"body":"going back into photography full"},{"speaker":"Melissa Arlena","startTime":1305.26,"endTime":1306.46,"body":"time what are the rules?"},{"speaker":"Melissa Arlena","startTime":1307.32,"endTime":1310.68,"body":"So the big thing for me was no"},{"speaker":"Melissa Arlena","startTime":1307.32,"endTime":1310.68,"body":"purchasing something unless it"},{"speaker":"Melissa Arlena","startTime":1310.68,"endTime":1314.19,"body":"solved a problem in my business"},{"speaker":"Melissa Arlena","startTime":1310.68,"endTime":1314.19,"body":"and I could not find another way"},{"speaker":"Melissa Arlena","startTime":1314.19,"endTime":1320.13,"body":"to solve hmm so like I had to do"},{"speaker":"Melissa Arlena","startTime":1314.19,"endTime":1320.13,"body":"a camera upgrade last year and"},{"speaker":"Melissa Arlena","startTime":1320.16,"endTime":1324.51,"body":"it was one of those Okay, do we"},{"speaker":"Melissa Arlena","startTime":1320.16,"endTime":1324.51,"body":"just not like our camera? Or"},{"speaker":"Melissa Arlena","startTime":1324.51,"endTime":1326.67,"body":"what you know is it because"},{"speaker":"Melissa Arlena","startTime":1324.51,"endTime":1326.67,"body":"there's a fancy new one coming"},{"speaker":"Melissa Arlena","startTime":1326.67,"endTime":1329.43,"body":"out we just want to buy that and"},{"speaker":"Melissa Arlena","startTime":1326.67,"endTime":1329.43,"body":"it was like, no the problem was"},{"speaker":"Melissa Arlena","startTime":1329.61,"endTime":1334.8,"body":"my camera was actually having"},{"speaker":"Melissa Arlena","startTime":1329.61,"endTime":1334.8,"body":"some malfunctions and I was like"},{"speaker":"Melissa Arlena","startTime":1334.8,"endTime":1338.22,"body":"okay well what if I just"},{"speaker":"Melissa Arlena","startTime":1334.8,"endTime":1338.22,"body":"replaced it with you know a used"},{"speaker":"Melissa Arlena","startTime":1338.22,"endTime":1342.45,"body":"version of the same thing and"},{"speaker":"Melissa Arlena","startTime":1338.22,"endTime":1342.45,"body":"there I had wanted to get more"},{"speaker":"Melissa Arlena","startTime":1342.45,"endTime":1347.67,"body":"into video and doing  family"},{"speaker":"Melissa Arlena","startTime":1342.45,"endTime":1347.67,"body":"films and stuff and so with the"},{"speaker":"Melissa Arlena","startTime":1347.67,"endTime":1350.61,"body":"camera was using it was not it"},{"speaker":"Melissa Arlena","startTime":1347.67,"endTime":1350.61,"body":"was not working well for that on"},{"speaker":"Melissa Arlena","startTime":1350.61,"endTime":1353.85,"body":"the focusing stuff because I had"},{"speaker":"Melissa Arlena","startTime":1350.61,"endTime":1353.85,"body":"a mark 3 and you couldn't like"},{"speaker":"Melissa Arlena","startTime":1353.85,"endTime":1357.9,"body":"touch and drag Yeah. And so I"},{"speaker":"Melissa Arlena","startTime":1353.85,"endTime":1357.9,"body":"was like alright, I know I'm"},{"speaker":"Melissa Arlena","startTime":1357.9,"endTime":1360.78,"body":"having this issue and I know I"},{"speaker":"Melissa Arlena","startTime":1357.9,"endTime":1360.78,"body":"have this need that I want to do"},{"speaker":"Melissa Arlena","startTime":1360.78,"endTime":1364.41,"body":"that will make me more money in"},{"speaker":"Melissa Arlena","startTime":1360.78,"endTime":1364.41,"body":"my business so these fall under"},{"speaker":"Melissa Arlena","startTime":1364.41,"endTime":1367.35,"body":"that criteria but then also to"},{"speaker":"Melissa Arlena","startTime":1364.41,"endTime":1367.35,"body":"do that I was like okay, I"},{"speaker":"Melissa Arlena","startTime":1367.35,"endTime":1369.84,"body":"pulled out my bag of gear and I"},{"speaker":"Melissa Arlena","startTime":1367.35,"endTime":1369.84,"body":"was like what am I not using?"},{"speaker":"Melissa Arlena","startTime":1370.08,"endTime":1373.65,"body":"What can I sell to offset the"},{"speaker":"Melissa Arlena","startTime":1370.08,"endTime":1373.65,"body":"cost of this? so I've tried to"},{"speaker":"Melissa Arlena","startTime":1373.65,"endTime":1379.05,"body":"become incredibly like thrifty"},{"speaker":"Melissa Arlena","startTime":1373.65,"endTime":1379.05,"body":"we've done Dave Ramsey stuff and"},{"speaker":"Melissa Arlena","startTime":1379.05,"endTime":1382.38,"body":"so like paying off debt and like"},{"speaker":"Melissa Arlena","startTime":1379.05,"endTime":1382.38,"body":"finding money in other ways is"},{"speaker":"Melissa Arlena","startTime":1382.38,"endTime":1385.32,"body":"like a huge thing and so I just"},{"speaker":"Melissa Arlena","startTime":1382.38,"endTime":1385.32,"body":"started taking some of those"},{"speaker":"Melissa Arlena","startTime":1385.32,"endTime":1388.02,"body":"principles and applying them to"},{"speaker":"Melissa Arlena","startTime":1385.32,"endTime":1388.02,"body":"the business setting a budget"},{"speaker":"Melissa Arlena","startTime":1388.02,"endTime":1392.34,"body":"for the business of I love the"},{"speaker":"Melissa Arlena","startTime":1388.02,"endTime":1392.34,"body":"book Profit First and he has a"},{"speaker":"Melissa Arlena","startTime":1392.34,"endTime":1395.85,"body":"comment in there of you pay"},{"speaker":"Melissa Arlena","startTime":1392.34,"endTime":1395.85,"body":"yourself first and then and then"},{"speaker":"Melissa Arlena","startTime":1395.85,"endTime":1397.8,"body":"thought is well what if there's"},{"speaker":"Melissa Arlena","startTime":1395.85,"endTime":1397.8,"body":"not enough enough leftover for"},{"speaker":"Melissa Arlena","startTime":1397.8,"endTime":1400.68,"body":"expenses well then you cut those"},{"speaker":"Melissa Arlena","startTime":1397.8,"endTime":1400.68,"body":"expenses and I was like whoa"},{"speaker":"Melissa Arlena","startTime":1400.68,"endTime":1404.58,"body":"what?! cut expenses?! Yeah, like"},{"speaker":"Melissa Arlena","startTime":1400.68,"endTime":1404.58,"body":"I never would have thought about"},{"speaker":"Melissa Arlena","startTime":1404.58,"endTime":1407.16,"body":"that before but going through"},{"speaker":"Melissa Arlena","startTime":1404.58,"endTime":1407.16,"body":"all of this I was like yeah, you"},{"speaker":"Melissa Arlena","startTime":1407.16,"endTime":1410.58,"body":"cut expenses, you get rid of the"},{"speaker":"Melissa Arlena","startTime":1407.16,"endTime":1410.58,"body":"expenses that aren't necessary"},{"speaker":"Melissa Arlena","startTime":1410.58,"endTime":1414.03,"body":"that you don't 100% need but"},{"speaker":"Melissa Arlena","startTime":1410.58,"endTime":1414.03,"body":"yeah, making sure it solves an"},{"speaker":"Melissa Arlena","startTime":1414.03,"endTime":1416.31,"body":"issue in my business and making"},{"speaker":"Melissa Arlena","startTime":1414.03,"endTime":1416.31,"body":"sure I couldn't find another way"},{"speaker":"Melissa Arlena","startTime":1416.31,"endTime":1420.78,"body":"to do it. Without purchasing"},{"speaker":"Melissa Arlena","startTime":1416.31,"endTime":1420.78,"body":"whatever it was. Courses are"},{"speaker":"Melissa Arlena","startTime":1420.78,"endTime":1424.68,"body":"always a hard one for me. I love"},{"speaker":"Melissa Arlena","startTime":1420.78,"endTime":1424.68,"body":"education. But even with"},{"speaker":"Melissa Arlena","startTime":1424.68,"endTime":1430.11,"body":"courses, I have to do a ton of"},{"speaker":"Melissa Arlena","startTime":1424.68,"endTime":1430.11,"body":"research now to justify it in my"},{"speaker":"Melissa Arlena","startTime":1430.11,"endTime":1433.05,"body":"head. It was like I think I"},{"speaker":"Melissa Arlena","startTime":1430.11,"endTime":1433.05,"body":"spent like six weeks researching"},{"speaker":"Melissa Arlena","startTime":1433.05,"endTime":1436.14,"body":"Simple Sales System before I"},{"speaker":"Melissa Arlena","startTime":1433.05,"endTime":1436.14,"body":"actually sucked up for it"},{"speaker":"Melissa Arlena","startTime":1436.47,"endTime":1440.34,"body":"because I know I missed the"},{"speaker":"Melissa Arlena","startTime":1436.47,"endTime":1440.34,"body":"bonus because I spent so long I"},{"speaker":"Melissa Arlena","startTime":1440.34,"endTime":1443.49,"body":"watched the masterclass like"},{"speaker":"Melissa Arlena","startTime":1440.34,"endTime":1443.49,"body":"twice I was looking for reviews"},{"speaker":"Melissa Arlena","startTime":1443.49,"endTime":1447.42,"body":"everywhere. And so now I try to"},{"speaker":"Melissa Arlena","startTime":1443.49,"endTime":1447.42,"body":"like protect my money a lot"},{"speaker":"Melissa Arlena","startTime":1447.42,"endTime":1450.96,"body":"more. Yeah. I hate the idea of"},{"speaker":"Melissa Arlena","startTime":1447.42,"endTime":1450.96,"body":"wasting money on a course that's"},{"speaker":"Melissa Arlena","startTime":1450.96,"endTime":1453.57,"body":"going to sit somewhere I also"},{"speaker":"Melissa Arlena","startTime":1450.96,"endTime":1453.57,"body":"have to be able to complete it"},{"speaker":"Melissa Arlena","startTime":1453.78,"endTime":1456.87,"body":"soon. Yeah, I'm not saying like"},{"speaker":"Melissa Arlena","startTime":1453.78,"endTime":1456.87,"body":"soon as six months I'm talking"},{"speaker":"Melissa Arlena","startTime":1456.87,"endTime":1461.52,"body":"Do I have time in the next two"},{"speaker":"Melissa Arlena","startTime":1456.87,"endTime":1461.52,"body":"weeks to to see this education"},{"speaker":"Melissa Arlena","startTime":1461.52,"endTime":1463.77,"body":"through and implement it in the"},{"speaker":"Melissa Arlena","startTime":1461.52,"endTime":1463.77,"body":"business?"},{"speaker":"Melissa Arlena","startTime":1464.35,"endTime":1472.12,"body":"I think that's really smart. Um,"},{"speaker":"Melissa Arlena","startTime":1464.35,"endTime":1472.12,"body":"I feel like when I and I am also"},{"speaker":"Melissa Arlena","startTime":1472.12,"endTime":1476.74,"body":"like a real education addict I"},{"speaker":"Melissa Arlena","startTime":1472.12,"endTime":1476.74,"body":"can my brain does something"},{"speaker":"Melissa Arlena","startTime":1476.74,"endTime":1480.16,"body":"where it can talk me into"},{"speaker":"Melissa Arlena","startTime":1476.74,"endTime":1480.16,"body":"spending money on education over"},{"speaker":"Melissa Arlena","startTime":1480.16,"endTime":1483.25,"body":"almost anything else. Like I'm"},{"speaker":"Melissa Arlena","startTime":1480.16,"endTime":1483.25,"body":"pretty thrifty when it comes to"},{"speaker":"Melissa Arlena","startTime":1483.25,"endTime":1486.76,"body":"gear and all that sort of stuff."},{"speaker":"Melissa Arlena","startTime":1483.25,"endTime":1486.76,"body":"But oh no, even if I get one"},{"speaker":"Melissa Arlena","startTime":1486.76,"endTime":1490.09,"body":"idea out of this, and I do"},{"speaker":"Melissa Arlena","startTime":1486.76,"endTime":1490.09,"body":"believe that. But in order to"},{"speaker":"Melissa Arlena","startTime":1490.09,"endTime":1493.57,"body":"get that one idea, you actually"},{"speaker":"Melissa Arlena","startTime":1490.09,"endTime":1493.57,"body":"have to sit down and go through"},{"speaker":"Melissa Arlena","startTime":1493.57,"endTime":1496.57,"body":"the course and for sure I have"},{"speaker":"Melissa Arlena","startTime":1493.57,"endTime":1496.57,"body":"purchased things being like I'll"},{"speaker":"Melissa Arlena","startTime":1496.57,"endTime":1500.08,"body":"do these next month and then I"},{"speaker":"Melissa Arlena","startTime":1496.57,"endTime":1500.08,"body":"forget all about them because"},{"speaker":"Melissa Arlena","startTime":1500.08,"endTime":1502.87,"body":"life is busy. And that's what"},{"speaker":"Melissa Arlena","startTime":1500.08,"endTime":1502.87,"body":"happened. So I think that that"},{"speaker":"Melissa Arlena","startTime":1502.87,"endTime":1506.14,"body":"is a really great like golden"},{"speaker":"Melissa Arlena","startTime":1502.87,"endTime":1506.14,"body":"nugget of information. Like if"},{"speaker":"Melissa Arlena","startTime":1506.14,"endTime":1509.14,"body":"you're gonna invest in"},{"speaker":"Melissa Arlena","startTime":1506.14,"endTime":1509.14,"body":"education, have it, if it's not"},{"speaker":"Melissa Arlena","startTime":1509.14,"endTime":1511.87,"body":"in the next two weeks, put it on"},{"speaker":"Melissa Arlena","startTime":1509.14,"endTime":1511.87,"body":"your calendar and like have it"},{"speaker":"Melissa Arlena","startTime":1511.9,"endTime":1513.79,"body":"this is when I'm doing this"},{"speaker":"Melissa Arlena","startTime":1511.9,"endTime":1513.79,"body":"course."},{"speaker":"Melissa Arlena","startTime":1514.13,"endTime":1516.92,"body":"Yeah, and I remember in simple"},{"speaker":"Melissa Arlena","startTime":1514.13,"endTime":1516.92,"body":"sales, you talked about that in"},{"speaker":"Melissa Arlena","startTime":1516.92,"endTime":1518.99,"body":"the beginning of like scheduling"},{"speaker":"Melissa Arlena","startTime":1516.92,"endTime":1518.99,"body":"it on your calendar, and I was"},{"speaker":"Melissa Arlena","startTime":1518.99,"endTime":1520.58,"body":"like, Oh, that's brilliant."},{"speaker":"Melissa Arlena","startTime":1518.99,"endTime":1520.58,"body":"That's exactly what I need to"},{"speaker":"Melissa Arlena","startTime":1520.58,"endTime":1523.01,"body":"make sure I'm doing with this."},{"speaker":"Melissa Arlena","startTime":1520.58,"endTime":1523.01,"body":"You know, that's what I know,"},{"speaker":"Melissa Arlena","startTime":1523.01,"endTime":1524.69,"body":"I'm gonna have the next two"},{"speaker":"Melissa Arlena","startTime":1523.01,"endTime":1524.69,"body":"weeks. But let me go ahead and"},{"speaker":"Melissa Arlena","startTime":1524.69,"endTime":1528.5,"body":"put actual hard deadlines on my"},{"speaker":"Melissa Arlena","startTime":1524.69,"endTime":1528.5,"body":"calendar, I finished this module"},{"speaker":"Melissa Arlena","startTime":1528.5,"endTime":1530.27,"body":"by this time and implement this."},{"speaker":"Melissa Arlena","startTime":1530.54,"endTime":1534.32,"body":"And when you think about big"},{"speaker":"Melissa Arlena","startTime":1530.54,"endTime":1534.32,"body":"businesses, like businesses that"},{"speaker":"Melissa Arlena","startTime":1534.38,"endTime":1540.5,"body":"make a ton of money, they are"},{"speaker":"Melissa Arlena","startTime":1534.38,"endTime":1540.5,"body":"absolutely like spendthrift when"},{"speaker":"Melissa Arlena","startTime":1540.5,"endTime":1543.41,"body":"it comes to like, where are we"},{"speaker":"Melissa Arlena","startTime":1540.5,"endTime":1543.41,"body":"losing money? What is what is"},{"speaker":"Melissa Arlena","startTime":1543.41,"endTime":1547.88,"body":"going on? And how can we stop"},{"speaker":"Melissa Arlena","startTime":1543.41,"endTime":1547.88,"body":"the bleeding. And they are also"},{"speaker":"Melissa Arlena","startTime":1547.91,"endTime":1552.2,"body":"really like results driven,"},{"speaker":"Melissa Arlena","startTime":1547.91,"endTime":1552.2,"body":"where they will spend a lot of"},{"speaker":"Melissa Arlena","startTime":1552.2,"endTime":1555.26,"body":"money to solve a problem or"},{"speaker":"Melissa Arlena","startTime":1552.2,"endTime":1555.26,"body":"whatever, but they have to have"},{"speaker":"Melissa Arlena","startTime":1555.26,"endTime":1558.44,"body":"like, this is how this is gonna"},{"speaker":"Melissa Arlena","startTime":1555.26,"endTime":1558.44,"body":"work. This is why we need it if"},{"speaker":"Melissa Arlena","startTime":1558.44,"endTime":1560.72,"body":"they're not just sort of like"},{"speaker":"Melissa Arlena","startTime":1558.44,"endTime":1560.72,"body":"willy nilly putting money out"},{"speaker":"Melissa Arlena","startTime":1560.72,"endTime":1564.14,"body":"there. So I mean, I know we"},{"speaker":"Melissa Arlena","startTime":1560.72,"endTime":1564.14,"body":"don't like to think of ourselves"},{"speaker":"Melissa Arlena","startTime":1564.17,"endTime":1568.43,"body":"in line with, you know, the big"},{"speaker":"Melissa Arlena","startTime":1564.17,"endTime":1568.43,"body":"businesses of the world. But on"},{"speaker":"Melissa Arlena","startTime":1568.43,"endTime":1571.49,"body":"a small scale, you know, there's"},{"speaker":"Melissa Arlena","startTime":1568.43,"endTime":1571.49,"body":"good lessons to be taken from"},{"speaker":"Melissa Arlena","startTime":1571.49,"endTime":1573.74,"body":"that. And it is, I mean, what"},{"speaker":"Melissa Arlena","startTime":1571.49,"endTime":1573.74,"body":"you're doing is smart."},{"speaker":"Melissa Arlena","startTime":1575.36,"endTime":1578.3,"body":"That's good, because after, you"},{"speaker":"Melissa Arlena","startTime":1575.36,"endTime":1578.3,"body":"know, from my past, sometimes I"},{"speaker":"Melissa Arlena","startTime":1578.3,"endTime":1580.28,"body":"don't always feel like am I"},{"speaker":"Melissa Arlena","startTime":1578.3,"endTime":1580.28,"body":"making the right decision? Am I"},{"speaker":"Melissa Arlena","startTime":1580.28,"endTime":1582.23,"body":"making the smart decision, but"},{"speaker":"Melissa Arlena","startTime":1580.28,"endTime":1582.23,"body":"it's like, once you start"},{"speaker":"Melissa Arlena","startTime":1582.23,"endTime":1586.25,"body":"putting those rules in place for"},{"speaker":"Melissa Arlena","startTime":1582.23,"endTime":1586.25,"body":"yourself, it does help you get"},{"speaker":"Melissa Arlena","startTime":1586.25,"endTime":1588.62,"body":"out of that hole. And that's"},{"speaker":"Melissa Arlena","startTime":1586.25,"endTime":1588.62,"body":"what helped me too with leaving"},{"speaker":"Melissa Arlena","startTime":1588.62,"endTime":1591.32,"body":"the part time job of going, I'm"},{"speaker":"Melissa Arlena","startTime":1588.62,"endTime":1591.32,"body":"not just jumping back in and"},{"speaker":"Melissa Arlena","startTime":1591.32,"endTime":1593.57,"body":"going to have the same"},{"speaker":"Melissa Arlena","startTime":1591.32,"endTime":1593.57,"body":"behaviors, I'm changing up the"},{"speaker":"Melissa Arlena","startTime":1593.57,"endTime":1596.45,"body":"foundation, and I'm changing up"},{"speaker":"Melissa Arlena","startTime":1593.57,"endTime":1596.45,"body":"the behaviors so that I don't"},{"speaker":"Melissa Arlena","startTime":1596.45,"endTime":1597.92,"body":"repeat that mistake again."},{"speaker":"Annemie Tonken","startTime":1598.01,"endTime":1603.2,"body":"Yeah, I love it."},{"speaker":"Annemie Tonken","startTime":1598.01,"endTime":1603.2,"body":"So talk me through how those"},{"speaker":"Annemie Tonken","startTime":1603.2,"endTime":1606.08,"body":"changes, and these past couple"},{"speaker":"Annemie Tonken","startTime":1603.2,"endTime":1606.08,"body":"years, have gone."},{"speaker":"Melissa Arlena","startTime":1606.72,"endTime":1609.09,"body":"Yeah, I mean,"},{"speaker":"Melissa Arlena","startTime":1606.72,"endTime":1609.09,"body":"that honestly, once I came back,"},{"speaker":"Melissa Arlena","startTime":1609.09,"endTime":1612.45,"body":"like I had my most profitable"},{"speaker":"Melissa Arlena","startTime":1609.09,"endTime":1612.45,"body":"2021 was like my most profitable"},{"speaker":"Melissa Arlena","startTime":1612.45,"endTime":1615.39,"body":"years since like, peak of"},{"speaker":"Melissa Arlena","startTime":1612.45,"endTime":1615.39,"body":"weddings type thing. Wow."},{"speaker":"Melissa Arlena","startTime":1615.6,"endTime":1618.48,"body":"between, you know, newborn"},{"speaker":"Melissa Arlena","startTime":1615.6,"endTime":1618.48,"body":"sessions, I do maternity,"},{"speaker":"Melissa Arlena","startTime":1618.48,"endTime":1622.86,"body":"newborn and, and family. And I"},{"speaker":"Melissa Arlena","startTime":1618.48,"endTime":1622.86,"body":"ended up when I was on your"},{"speaker":"Melissa Arlena","startTime":1622.86,"endTime":1626.7,"body":"podcast, I was worried because I"},{"speaker":"Melissa Arlena","startTime":1622.86,"endTime":1626.7,"body":"had changed up my pricing,"},{"speaker":"Melissa Arlena","startTime":1626.7,"endTime":1628.83,"body":"because that was another big"},{"speaker":"Melissa Arlena","startTime":1626.7,"endTime":1628.83,"body":"thing that about halfway through"},{"speaker":"Melissa Arlena","startTime":1628.83,"endTime":1632.31,"body":"the year, I was like, I need to"},{"speaker":"Melissa Arlena","startTime":1628.83,"endTime":1632.31,"body":"bring more money into the house."},{"speaker":"Melissa Arlena","startTime":1632.58,"endTime":1636.0,"body":"But I don't want to work more."},{"speaker":"Melissa Arlena","startTime":1632.58,"endTime":1636.0,"body":"Right? That sounds really awful."},{"speaker":"Melissa Arlena","startTime":1636.0,"endTime":1640.35,"body":"But I want to let you know, it"},{"speaker":"Melissa Arlena","startTime":1636.0,"endTime":1640.35,"body":"sounds really reasonable. Yeah,"},{"speaker":"Melissa Arlena","startTime":1640.86,"endTime":1643.35,"body":"I was like, I can do six to"},{"speaker":"Melissa Arlena","startTime":1640.86,"endTime":1643.35,"body":"eight. That's what works that"},{"speaker":"Melissa Arlena","startTime":1643.38,"endTime":1646.2,"body":"allows me to have that one on"},{"speaker":"Melissa Arlena","startTime":1643.38,"endTime":1646.2,"body":"one with my clients. But I need"},{"speaker":"Melissa Arlena","startTime":1646.2,"endTime":1649.68,"body":"to make more money from this."},{"speaker":"Melissa Arlena","startTime":1646.2,"endTime":1649.68,"body":"And so I had already, like I"},{"speaker":"Melissa Arlena","startTime":1649.68,"endTime":1653.37,"body":"said, fixed my my habits, I had"},{"speaker":"Melissa Arlena","startTime":1649.68,"endTime":1653.37,"body":"already fixed my expenses. So"},{"speaker":"Melissa Arlena","startTime":1653.37,"endTime":1656.67,"body":"now I needed to up my pricing."},{"speaker":"Melissa Arlena","startTime":1653.37,"endTime":1656.67,"body":"And so I researched the crap out"},{"speaker":"Melissa Arlena","startTime":1656.67,"endTime":1661.59,"body":"of Simple Sales and got on board"},{"speaker":"Melissa Arlena","startTime":1656.67,"endTime":1661.59,"body":"with that. And then that it's so"},{"speaker":"Melissa Arlena","startTime":1661.59,"endTime":1664.65,"body":"funny the confidence that when"},{"speaker":"Melissa Arlena","startTime":1661.59,"endTime":1664.65,"body":"you get your pricing and you"},{"speaker":"Melissa Arlena","startTime":1664.65,"endTime":1667.44,"body":"understand all of it, and it's"},{"speaker":"Melissa Arlena","startTime":1664.65,"endTime":1667.44,"body":"profitable, and people are"},{"speaker":"Melissa Arlena","startTime":1667.44,"endTime":1670.65,"body":"booking it, that it just makes"},{"speaker":"Melissa Arlena","startTime":1667.44,"endTime":1670.65,"body":"you feel like a completely"},{"speaker":"Melissa Arlena","startTime":1670.65,"endTime":1674.67,"body":"different business owner at that"},{"speaker":"Melissa Arlena","startTime":1670.65,"endTime":1674.67,"body":"point, like, and so with that"},{"speaker":"Melissa Arlena","startTime":1674.67,"endTime":1678.24,"body":"year, even the clients that I"},{"speaker":"Melissa Arlena","startTime":1674.67,"endTime":1678.24,"body":"was worried about losing, they"},{"speaker":"Melissa Arlena","startTime":1678.24,"endTime":1680.79,"body":"ended up coming back to me for"},{"speaker":"Melissa Arlena","startTime":1678.24,"endTime":1680.79,"body":"mini sessions, and I had and"},{"speaker":"Melissa Arlena","startTime":1680.79,"endTime":1683.91,"body":"some of them still came back and"},{"speaker":"Melissa Arlena","startTime":1680.79,"endTime":1683.91,"body":"paid my new pricing for newborn"},{"speaker":"Melissa Arlena","startTime":1683.91,"endTime":1686.94,"body":"sessions. But I had plenty of"},{"speaker":"Melissa Arlena","startTime":1683.91,"endTime":1686.94,"body":"new clients coming in that"},{"speaker":"Melissa Arlena","startTime":1686.94,"endTime":1689.55,"body":"didn't have a problem with the"},{"speaker":"Melissa Arlena","startTime":1686.94,"endTime":1689.55,"body":"pricing. So I didn't even have"},{"speaker":"Melissa Arlena","startTime":1689.55,"endTime":1692.37,"body":"to worry if someone was like,"},{"speaker":"Melissa Arlena","startTime":1689.55,"endTime":1692.37,"body":"Oh, that's too expensive, right?"},{"speaker":"Melissa Arlena","startTime":1692.91,"endTime":1696.03,"body":"And just having that, that"},{"speaker":"Melissa Arlena","startTime":1692.91,"endTime":1696.03,"body":"confidence to say, and not being"},{"speaker":"Melissa Arlena","startTime":1696.03,"endTime":1699.66,"body":"in that desperate place anymore."},{"speaker":"Melissa Arlena","startTime":1696.03,"endTime":1699.66,"body":"Then I'm like, okay, it was easy"},{"speaker":"Melissa Arlena","startTime":1699.66,"endTime":1703.53,"body":"to bless and release kind of"},{"speaker":"Melissa Arlena","startTime":1699.66,"endTime":1703.53,"body":"thing, let them go versus, you"},{"speaker":"Melissa Arlena","startTime":1703.53,"endTime":1706.59,"body":"know, just wanting to take"},{"speaker":"Melissa Arlena","startTime":1703.53,"endTime":1706.59,"body":"anything. And then now we're at"},{"speaker":"Melissa Arlena","startTime":1706.59,"endTime":1709.08,"body":"a point where we moved to"},{"speaker":"Melissa Arlena","startTime":1706.59,"endTime":1709.08,"body":"Florida like three months ago."},{"speaker":"Melissa Arlena","startTime":1709.92,"endTime":1714.0,"body":"And so I'm restarting again from"},{"speaker":"Melissa Arlena","startTime":1709.92,"endTime":1714.0,"body":"scratch. But because of all the"},{"speaker":"Melissa Arlena","startTime":1714.0,"endTime":1716.34,"body":"things I put in place before,"},{"speaker":"Melissa Arlena","startTime":1714.0,"endTime":1716.34,"body":"you know, I have a business"},{"speaker":"Melissa Arlena","startTime":1716.34,"endTime":1720.03,"body":"emergency fund to get us"},{"speaker":"Melissa Arlena","startTime":1716.34,"endTime":1720.03,"body":"through, I know the steps I need"},{"speaker":"Melissa Arlena","startTime":1720.03,"endTime":1723.42,"body":"to take on getting my SEO set"},{"speaker":"Melissa Arlena","startTime":1720.03,"endTime":1723.42,"body":"up, I started that in February,"},{"speaker":"Melissa Arlena","startTime":1723.42,"endTime":1726.3,"body":"like the moment my husband found"},{"speaker":"Melissa Arlena","startTime":1723.42,"endTime":1726.3,"body":"out we were moving, I was like,"},{"speaker":"Melissa Arlena","startTime":1726.33,"endTime":1730.68,"body":"bam, keywords the next morning."},{"speaker":"Melissa Arlena","startTime":1726.33,"endTime":1730.68,"body":"And getting all of that set up."},{"speaker":"Melissa Arlena","startTime":1730.68,"endTime":1733.56,"body":"And so even though we're"},{"speaker":"Melissa Arlena","startTime":1730.68,"endTime":1733.56,"body":"restarting down here, I've"},{"speaker":"Melissa Arlena","startTime":1733.56,"endTime":1737.64,"body":"already had four clients book,"},{"speaker":"Melissa Arlena","startTime":1733.56,"endTime":1737.64,"body":"and then I upped my pricing for"},{"speaker":"Melissa Arlena","startTime":1737.64,"endTime":1741.39,"body":"down here too, because we're in"},{"speaker":"Melissa Arlena","startTime":1737.64,"endTime":1741.39,"body":"a very high end area and stuff"},{"speaker":"Melissa Arlena","startTime":1741.42,"endTime":1743.37,"body":"and I wanted to work even less."},{"speaker":"Melissa Arlena","startTime":1742.88,"endTime":1747.53,"body":"Indeed. And I you know you said"},{"speaker":"Melissa Arlena","startTime":1742.88,"endTime":1747.53,"body":"before, like that's awful of me"},{"speaker":"Melissa Arlena","startTime":1745.85,"endTime":1808.64,"body":"Yeah, yeah, absolutely."},{"speaker":"Melissa Arlena","startTime":1747.53,"endTime":1750.17,"body":"to say that I wanted more money,"},{"speaker":"Melissa Arlena","startTime":1747.53,"endTime":1750.17,"body":"but I didn't want to work more."},{"speaker":"Melissa Arlena","startTime":1750.2,"endTime":1754.79,"body":"And I, I just want to"},{"speaker":"Melissa Arlena","startTime":1750.2,"endTime":1754.79,"body":"acknowledge that I think a lot"},{"speaker":"Melissa Arlena","startTime":1754.79,"endTime":1758.69,"body":"of us feel that way that we have"},{"speaker":"Melissa Arlena","startTime":1754.79,"endTime":1758.69,"body":"to in order to make more we have"},{"speaker":"Melissa Arlena","startTime":1758.69,"endTime":1761.12,"body":"to work more. And this is"},{"speaker":"Melissa Arlena","startTime":1758.69,"endTime":1761.12,"body":"actually something that I am"},{"speaker":"Melissa Arlena","startTime":1761.12,"endTime":1766.82,"body":"working on in my own mindset."},{"speaker":"Melissa Arlena","startTime":1761.12,"endTime":1766.82,"body":"And that that's not true. Like"},{"speaker":"Melissa Arlena","startTime":1766.85,"endTime":1769.43,"body":"there is certainly a certain"},{"speaker":"Melissa Arlena","startTime":1766.85,"endTime":1769.43,"body":"amount of work that goes into"},{"speaker":"Melissa Arlena","startTime":1769.43,"endTime":1773.6,"body":"making money. But when you start"},{"speaker":"Melissa Arlena","startTime":1769.43,"endTime":1773.6,"body":"to scale that up, it is not a"},{"speaker":"Melissa Arlena","startTime":1773.6,"endTime":1777.35,"body":"one to one equation. And we have"},{"speaker":"Melissa Arlena","startTime":1773.6,"endTime":1777.35,"body":"been sort of culturally taught I"},{"speaker":"Melissa Arlena","startTime":1777.35,"endTime":1781.13,"body":"sometimes think that women even"},{"speaker":"Melissa Arlena","startTime":1777.35,"endTime":1781.13,"body":"more so than men that like in"},{"speaker":"Melissa Arlena","startTime":1781.13,"endTime":1785.99,"body":"order to deserve more you have"},{"speaker":"Melissa Arlena","startTime":1781.13,"endTime":1785.99,"body":"to be doing more and and there"},{"speaker":"Melissa Arlena","startTime":1785.99,"endTime":1788.69,"body":"are so many examples out there"},{"speaker":"Melissa Arlena","startTime":1785.99,"endTime":1788.69,"body":"in the world where that's not"},{"speaker":"Melissa Arlena","startTime":1788.69,"endTime":1792.74,"body":"true. I mean your skill level"},{"speaker":"Melissa Arlena","startTime":1788.69,"endTime":1792.74,"body":"and everything else like. It's"},{"speaker":"Melissa Arlena","startTime":1792.83,"endTime":1797.99,"body":"really just about you being will"},{"speaker":"Melissa Arlena","startTime":1792.83,"endTime":1797.99,"body":"ng to ask for more and then you"},{"speaker":"Melissa Arlena","startTime":1798.02,"endTime":1801.56,"body":"now do the work to put your"},{"speaker":"Melissa Arlena","startTime":1798.02,"endTime":1801.56,"body":"elf in front of those peop"},{"speaker":"Melissa Arlena","startTime":1801.56,"endTime":1805.16,"body":"e. But other than that, like"},{"speaker":"Melissa Arlena","startTime":1801.56,"endTime":1805.16,"body":"it that can work just as well"},{"speaker":"Annemie Tonken","startTime":1808.75,"endTime":1811.51,"body":"So anyway, no, I"},{"speaker":"Annemie Tonken","startTime":1808.75,"endTime":1811.51,"body":"think it's great. And I think"},{"speaker":"Annemie Tonken","startTime":1811.51,"endTime":1818.08,"body":"that your this story really is"},{"speaker":"Annemie Tonken","startTime":1811.51,"endTime":1818.08,"body":"it's inspirational to me,"},{"speaker":"Annemie Tonken","startTime":1818.44,"endTime":1822.61,"body":"because I was, that was, you"},{"speaker":"Annemie Tonken","startTime":1818.44,"endTime":1822.61,"body":"know, that was also me I was a"},{"speaker":"Annemie Tonken","startTime":1822.64,"endTime":1826.24,"body":"different set of circumstances,"},{"speaker":"Annemie Tonken","startTime":1822.64,"endTime":1826.24,"body":"but like a similar sort of"},{"speaker":"Annemie Tonken","startTime":1826.42,"endTime":1830.5,"body":"situation where I was like,"},{"speaker":"Annemie Tonken","startTime":1826.42,"endTime":1830.5,"body":"okay, something has to change, I"},{"speaker":"Annemie Tonken","startTime":1830.5,"endTime":1833.17,"body":"can't, I literally can't make"},{"speaker":"Annemie Tonken","startTime":1830.5,"endTime":1833.17,"body":"this business work, I the"},{"speaker":"Annemie Tonken","startTime":1833.2,"endTime":1838.6,"body":"finances are not there. And it"},{"speaker":"Annemie Tonken","startTime":1833.2,"endTime":1838.6,"body":"is really scary to face that and"},{"speaker":"Annemie Tonken","startTime":1838.66,"endTime":1842.17,"body":"problem solve it. And we problem"},{"speaker":"Annemie Tonken","startTime":1838.66,"endTime":1842.17,"body":"solved it in slightly different"},{"speaker":"Annemie Tonken","startTime":1842.17,"endTime":1846.67,"body":"ways. But like, both came to a"},{"speaker":"Annemie Tonken","startTime":1842.17,"endTime":1846.67,"body":"place where, on the other side,"},{"speaker":"Annemie Tonken","startTime":1846.97,"endTime":1851.59,"body":"it wasn't just okay, it was"},{"speaker":"Annemie Tonken","startTime":1846.97,"endTime":1851.59,"body":"quite a bit better. And, and"},{"speaker":"Annemie Tonken","startTime":1851.59,"endTime":1851.86,"body":"so..."},{"speaker":"Melissa Arlena","startTime":1851.86,"endTime":1853.93,"body":"I feel like"},{"speaker":"Melissa Arlena","startTime":1851.86,"endTime":1853.93,"body":"taking away that stigma of"},{"speaker":"Melissa Arlena","startTime":1853.93,"endTime":1855.73,"body":"stepping back from your"},{"speaker":"Melissa Arlena","startTime":1853.93,"endTime":1855.73,"body":"business, stepping back from"},{"speaker":"Melissa Arlena","startTime":1855.73,"endTime":1857.95,"body":"your business, like you were"},{"speaker":"Melissa Arlena","startTime":1855.73,"endTime":1857.95,"body":"saying before, isn't bad. No, it"},{"speaker":"Melissa Arlena","startTime":1857.95,"endTime":1861.7,"body":"gives you a chance to reset"},{"speaker":"Melissa Arlena","startTime":1857.95,"endTime":1861.7,"body":"things and, and build something"},{"speaker":"Melissa Arlena","startTime":1861.7,"endTime":1864.76,"body":"from the ground up, that's even"},{"speaker":"Melissa Arlena","startTime":1861.7,"endTime":1864.76,"body":"better than what it was. I mean,"},{"speaker":"Melissa Arlena","startTime":1864.76,"endTime":1867.46,"body":"it's very easy to come to a new"},{"speaker":"Melissa Arlena","startTime":1864.76,"endTime":1867.46,"body":"area and freak out and think,"},{"speaker":"Melissa Arlena","startTime":1867.49,"endTime":1870.28,"body":"Oh, I need to lower my prices to"},{"speaker":"Melissa Arlena","startTime":1867.49,"endTime":1870.28,"body":"compete with everyone else. And"},{"speaker":"Melissa Arlena","startTime":1870.28,"endTime":1872.62,"body":"I decided no, I'm going to"},{"speaker":"Melissa Arlena","startTime":1870.28,"endTime":1872.62,"body":"double my prices to go to that"},{"speaker":"Melissa Arlena","startTime":1872.62,"endTime":1875.47,"body":"new area. And I'm going to set"},{"speaker":"Melissa Arlena","startTime":1872.62,"endTime":1875.47,"body":"the work balance that I want to"},{"speaker":"Melissa Arlena","startTime":1875.47,"endTime":1879.4,"body":"have. And I've got I know what I"},{"speaker":"Melissa Arlena","startTime":1875.47,"endTime":1879.4,"body":"need to do. And then on the flip"},{"speaker":"Melissa Arlena","startTime":1879.4,"endTime":1882.25,"body":"side of that, too, even though I"},{"speaker":"Melissa Arlena","startTime":1879.4,"endTime":1882.25,"body":"am anxious and stressed at times"},{"speaker":"Melissa Arlena","startTime":1882.25,"endTime":1885.55,"body":"of like Okay, okay, when am I"},{"speaker":"Melissa Arlena","startTime":1882.25,"endTime":1885.55,"body":"gonna get more clients, I also"},{"speaker":"Melissa Arlena","startTime":1885.55,"endTime":1889.57,"body":"can tell myself, you know, if"},{"speaker":"Melissa Arlena","startTime":1885.55,"endTime":1889.57,"body":"you do this, this and this, that"},{"speaker":"Melissa Arlena","startTime":1889.63,"endTime":1892.24,"body":"it will pay off. And you know"},{"speaker":"Melissa Arlena","startTime":1889.63,"endTime":1892.24,"body":"what, if you have to go get a"},{"speaker":"Melissa Arlena","startTime":1892.24,"endTime":1894.52,"body":"part time job down here for a"},{"speaker":"Melissa Arlena","startTime":1892.24,"endTime":1894.52,"body":"little while, it's not going to"},{"speaker":"Melissa Arlena","startTime":1894.52,"endTime":1897.52,"body":"kill you. And you know, it puts"},{"speaker":"Melissa Arlena","startTime":1894.52,"endTime":1897.52,"body":"you in a better place later on,"},{"speaker":"Melissa Arlena","startTime":1897.55,"endTime":1901.0,"body":"then racing to the bottom. And"},{"speaker":"Melissa Arlena","startTime":1897.55,"endTime":1901.0,"body":"so I'm not anywhere close to"},{"speaker":"Melissa Arlena","startTime":1901.0,"endTime":1903.1,"body":"needing to get the part time"},{"speaker":"Melissa Arlena","startTime":1901.0,"endTime":1903.1,"body":"job. But I did call my jewelry"},{"speaker":"Melissa Arlena","startTime":1903.1,"endTime":1905.14,"body":"store manager before we left and"},{"speaker":"Melissa Arlena","startTime":1903.1,"endTime":1905.14,"body":"I was like, hey, if I need a"},{"speaker":"Melissa Arlena","startTime":1906.1,"endTime":1909.01,"body":"reference, will you give me one?"},{"speaker":"Melissa Arlena","startTime":1906.1,"endTime":1909.01,"body":"And he was like, Yeah, of"},{"speaker":"Melissa Arlena","startTime":1909.01,"endTime":1909.52,"body":"course."},{"speaker":"Melissa Arlena","startTime":1910.59,"endTime":1913.92,"body":"I love that so much. I yeah, I"},{"speaker":"Melissa Arlena","startTime":1910.59,"endTime":1913.92,"body":"really do. It's such an"},{"speaker":"Melissa Arlena","startTime":1913.92,"endTime":1918.3,"body":"empowering thing to know that"},{"speaker":"Melissa Arlena","startTime":1913.92,"endTime":1918.3,"body":"just Well, just exactly what you"},{"speaker":"Melissa Arlena","startTime":1918.3,"endTime":1922.17,"body":"said like you could you could go"},{"speaker":"Melissa Arlena","startTime":1918.3,"endTime":1922.17,"body":"get a another part time job or"},{"speaker":"Melissa Arlena","startTime":1922.17,"endTime":1926.55,"body":"something like that. Without"},{"speaker":"Melissa Arlena","startTime":1922.17,"endTime":1926.55,"body":"getting into that cycle of just"},{"speaker":"Melissa Arlena","startTime":1926.55,"endTime":1931.8,"body":"like racing to the bottom as it"},{"speaker":"Melissa Arlena","startTime":1926.55,"endTime":1931.8,"body":"were. Yeah, it is. I feel like"},{"speaker":"Melissa Arlena","startTime":1931.8,"endTime":1934.74,"body":"it's, it shouldn't be looked at"},{"speaker":"Melissa Arlena","startTime":1931.8,"endTime":1934.74,"body":"as failure. It should be looked"},{"speaker":"Melissa Arlena","startTime":1934.74,"endTime":1939.81,"body":"at as like, I'm being smart."},{"speaker":"Melissa Arlena","startTime":1934.74,"endTime":1939.81,"body":"When I was new I was before I"},{"speaker":"Melissa Arlena","startTime":1939.81,"endTime":1944.25,"body":"quit my job I was. This has come"},{"speaker":"Melissa Arlena","startTime":1939.81,"endTime":1944.25,"body":"up a couple of times, I was on"},{"speaker":"Melissa Arlena","startTime":1944.61,"endTime":1947.94,"body":"creative live as a student and"},{"speaker":"Melissa Arlena","startTime":1944.61,"endTime":1947.94,"body":"it was when creative live was"},{"speaker":"Melissa Arlena","startTime":1947.94,"endTime":1952.44,"body":"brand new. And if you are just"},{"speaker":"Melissa Arlena","startTime":1947.94,"endTime":1952.44,"body":"dying to go see Annemie from 11"},{"speaker":"Melissa Arlena","startTime":1952.44,"endTime":1955.41,"body":"years ago, it's the Bambi"},{"speaker":"Melissa Arlena","startTime":1952.44,"endTime":1955.41,"body":"Cantrell posing and lighting"},{"speaker":"Melissa Arlena","startTime":1955.41,"endTime":1960.06,"body":"episode. But, or class, but um,"},{"speaker":"Melissa Arlena","startTime":1955.41,"endTime":1960.06,"body":"so I went out to Seattle, and"},{"speaker":"Melissa Arlena","startTime":1960.06,"endTime":1964.32,"body":"was at this thing. And at one"},{"speaker":"Melissa Arlena","startTime":1960.06,"endTime":1964.32,"body":"point, she was offering these"},{"speaker":"Melissa Arlena","startTime":1964.32,"endTime":1966.27,"body":"like, I don't know, we were"},{"speaker":"Melissa Arlena","startTime":1964.32,"endTime":1966.27,"body":"having coffee in the morning,"},{"speaker":"Melissa Arlena","startTime":1966.27,"endTime":1969.45,"body":"and she was doing portfolio"},{"speaker":"Melissa Arlena","startTime":1966.27,"endTime":1969.45,"body":"reviews. And I was talking to"},{"speaker":"Melissa Arlena","startTime":1969.45,"endTime":1974.76,"body":"her and she was like, yeah, your"},{"speaker":"Melissa Arlena","startTime":1969.45,"endTime":1974.76,"body":"work is good. Um, the, I don't"},{"speaker":"Melissa Arlena","startTime":1974.76,"endTime":1977.67,"body":"know, she talked to me about a"},{"speaker":"Melissa Arlena","startTime":1974.76,"endTime":1977.67,"body":"couple of things. And she said,"},{"speaker":"Melissa Arlena","startTime":1977.67,"endTime":1979.74,"body":"Well, where are you in your"},{"speaker":"Melissa Arlena","startTime":1977.67,"endTime":1979.74,"body":"business? I said, Well, I'm"},{"speaker":"Melissa Arlena","startTime":1980.22,"endTime":1983.37,"body":"thinking about quitting my job."},{"speaker":"Melissa Arlena","startTime":1980.22,"endTime":1983.37,"body":"And you know, I was getting to"},{"speaker":"Melissa Arlena","startTime":1983.37,"endTime":1987.66,"body":"that point. And she was like,"},{"speaker":"Melissa Arlena","startTime":1983.37,"endTime":1987.66,"body":"Can I give you a piece of advice"},{"speaker":"Melissa Arlena","startTime":1988.14,"endTime":1992.31,"body":"without you taking this the"},{"speaker":"Melissa Arlena","startTime":1988.14,"endTime":1992.31,"body":"wrong way. I was like, sure. And"},{"speaker":"Melissa Arlena","startTime":1992.31,"endTime":1996.45,"body":"she goes, don't quit your day"},{"speaker":"Melissa Arlena","startTime":1992.31,"endTime":1996.45,"body":"job. Too soon. That's what she"},{"speaker":"Melissa Arlena","startTime":1996.45,"endTime":1999.24,"body":"said. And she was like, you"},{"speaker":"Melissa Arlena","startTime":1996.45,"endTime":1999.24,"body":"know, this has nothing to do"},{"speaker":"Melissa Arlena","startTime":1999.24,"endTime":2004.46,"body":"with your work, it just is that"},{"speaker":"Melissa Arlena","startTime":1999.24,"endTime":2004.46,"body":"the longer you can, or the less"},{"speaker":"Melissa Arlena","startTime":2004.46,"endTime":2008.66,"body":"pressure you put on your"},{"speaker":"Melissa Arlena","startTime":2004.46,"endTime":2008.66,"body":"business in the beginning, the"},{"speaker":"Melissa Arlena","startTime":2008.66,"endTime":2013.13,"body":"more it will allow it to sort of"},{"speaker":"Melissa Arlena","startTime":2008.66,"endTime":2013.13,"body":"bloom and and it was smart. And"},{"speaker":"Melissa Arlena","startTime":2013.13,"endTime":2016.25,"body":"I waited for another six months"},{"speaker":"Melissa Arlena","startTime":2013.13,"endTime":2016.25,"body":"after that. At which point I"},{"speaker":"Melissa Arlena","startTime":2016.25,"endTime":2020.54,"body":"really was much more ready. And"},{"speaker":"Melissa Arlena","startTime":2016.25,"endTime":2020.54,"body":"and it was great advice. But I"},{"speaker":"Melissa Arlena","startTime":2020.54,"endTime":2022.82,"body":"don't think it's the most"},{"speaker":"Melissa Arlena","startTime":2020.54,"endTime":2022.82,"body":"popular advice out there. You"},{"speaker":"Melissa Arlena","startTime":2022.82,"endTime":2025.58,"body":"know, I feel like everybody's"},{"speaker":"Melissa Arlena","startTime":2022.82,"endTime":2025.58,"body":"like, you can do it full time."},{"speaker":"Melissa Arlena","startTime":2025.58,"endTime":2026.06,"body":"Yeah,"},{"speaker":"Melissa Arlena","startTime":2026.23,"endTime":2030.07,"body":"yeah, yeah. And I think the"},{"speaker":"Melissa Arlena","startTime":2026.23,"endTime":2030.07,"body":"other thing too is, just as one"},{"speaker":"Melissa Arlena","startTime":2030.07,"endTime":2031.99,"body":"of your previous guests was"},{"speaker":"Melissa Arlena","startTime":2030.07,"endTime":2031.99,"body":"talking about transitions when"},{"speaker":"Melissa Arlena","startTime":2031.99,"endTime":2035.56,"body":"you're, if you're transitioning"},{"speaker":"Melissa Arlena","startTime":2031.99,"endTime":2035.56,"body":"your business from one genre to"},{"speaker":"Melissa Arlena","startTime":2035.56,"endTime":2039.01,"body":"another and you're starting over"},{"speaker":"Melissa Arlena","startTime":2035.56,"endTime":2039.01,"body":"completely, like you need to"},{"speaker":"Melissa Arlena","startTime":2039.01,"endTime":2042.01,"body":"plan for that as if you were"},{"speaker":"Melissa Arlena","startTime":2039.01,"endTime":2042.01,"body":"starting your business from"},{"speaker":"Melissa Arlena","startTime":2042.01,"endTime":2046.66,"body":"scratch. Yeah, and if that means"},{"speaker":"Melissa Arlena","startTime":2042.01,"endTime":2046.66,"body":"taking more of the previous"},{"speaker":"Melissa Arlena","startTime":2046.66,"endTime":2049.36,"body":"clients, then you're you know,"},{"speaker":"Melissa Arlena","startTime":2046.66,"endTime":2049.36,"body":"basically that then that"},{"speaker":"Melissa Arlena","startTime":2049.36,"endTime":2052.33,"body":"previous genre could kind of"},{"speaker":"Melissa Arlena","startTime":2049.36,"endTime":2052.33,"body":"become your previous day job,"},{"speaker":"Melissa Arlena","startTime":2052.39,"endTime":2055.09,"body":"your day job that you you might"},{"speaker":"Melissa Arlena","startTime":2052.39,"endTime":2055.09,"body":"need to take a couple more of"},{"speaker":"Melissa Arlena","startTime":2055.09,"endTime":2057.79,"body":"those to keep things going while"},{"speaker":"Melissa Arlena","startTime":2055.09,"endTime":2057.79,"body":"you work on the back end of"},{"speaker":"Melissa Arlena","startTime":2057.79,"endTime":2060.85,"body":"other stuff, where you might"},{"speaker":"Melissa Arlena","startTime":2057.79,"endTime":2060.85,"body":"just say I literally cannot"},{"speaker":"Melissa Arlena","startTime":2060.85,"endTime":2063.61,"body":"shoot another wedding to save my"},{"speaker":"Melissa Arlena","startTime":2060.85,"endTime":2063.61,"body":"life. So I'm gonna go find"},{"speaker":"Melissa Arlena","startTime":2063.61,"endTime":2066.37,"body":"something else that will bridge"},{"speaker":"Melissa Arlena","startTime":2063.61,"endTime":2066.37,"body":"that gap. Well,"},{"speaker":"Melissa Arlena","startTime":2067.78,"endTime":2070.9,"body":"You're really good at blogging,"},{"speaker":"Melissa Arlena","startTime":2067.78,"endTime":2070.9,"body":"you could go blog for somebody,"},{"speaker":"Melissa Arlena","startTime":2070.93,"endTime":2072.85,"body":"people are dying for that stuff."},{"speaker":"Melissa Arlena","startTime":2070.93,"endTime":2072.85,"body":"So"},{"speaker":"Melissa Arlena","startTime":2072.88,"endTime":2076.96,"body":"Yeah, I just actually hired"},{"speaker":"Melissa Arlena","startTime":2072.88,"endTime":2076.96,"body":"someone to help for me to try"},{"speaker":"Melissa Arlena","startTime":2076.96,"endTime":2080.59,"body":"and help with my SEO efforts"},{"speaker":"Melissa Arlena","startTime":2076.96,"endTime":2080.59,"body":"down here. And yeah, there's so"},{"speaker":"Melissa Arlena","startTime":2080.59,"endTime":2084.22,"body":"many skills even though I know I"},{"speaker":"Melissa Arlena","startTime":2080.59,"endTime":2084.22,"body":"can blog. I just, we just moved"},{"speaker":"Melissa Arlena","startTime":2084.22,"endTime":2089.41,"body":"I'm still unpacking boxes."},{"speaker":"Melissa Arlena","startTime":2084.22,"endTime":2089.41,"body":"Right? But I don't want to wait"},{"speaker":"Melissa Arlena","startTime":2089.41,"endTime":2091.99,"body":"six months and then be like, Oh"},{"speaker":"Melissa Arlena","startTime":2089.41,"endTime":2091.99,"body":"no, now I'm in panic mode."},{"speaker":"Melissa Arlena","startTime":2092.559,"endTime":2095.409,"body":"That's awesome. Well, Melissa,"},{"speaker":"Melissa Arlena","startTime":2092.559,"endTime":2095.409,"body":"this has been an amazing"},{"speaker":"Melissa Arlena","startTime":2095.409,"endTime":2099.849,"body":"conversation. I just I love your"},{"speaker":"Melissa Arlena","startTime":2095.409,"endTime":2099.849,"body":"story and it's I feel like if"},{"speaker":"Melissa Arlena","startTime":2099.849,"endTime":2103.629,"body":"more photographers could like"},{"speaker":"Melissa Arlena","startTime":2099.849,"endTime":2103.629,"body":"come out of the woodwork and say"},{"speaker":"Melissa Arlena","startTime":2103.659,"endTime":2108.549,"body":"this is how I became successful"},{"speaker":"Melissa Arlena","startTime":2103.659,"endTime":2108.549,"body":"and I think that that would be"},{"speaker":"Melissa Arlena","startTime":2108.549,"endTime":2110.769,"body":"great so I really appreciate you"},{"speaker":"Melissa Arlena","startTime":2108.549,"endTime":2110.769,"body":"taking the time and being"},{"speaker":"Melissa Arlena","startTime":2110.769,"endTime":2112.059,"body":"willing to share your story"},{"speaker":"Melissa Arlena","startTime":2112.36,"endTime":2115.3,"body":"yeah thanks for having me on and"},{"speaker":"Melissa Arlena","startTime":2112.36,"endTime":2115.3,"body":"I hope like I said that this"},{"speaker":"Melissa Arlena","startTime":2115.3,"endTime":2117.97,"body":"will help someone else who's"},{"speaker":"Melissa Arlena","startTime":2115.3,"endTime":2117.97,"body":"struggling to you know know it's"},{"speaker":"Melissa Arlena","startTime":2117.97,"endTime":2121.03,"body":"okay to take a step back and"},{"speaker":"Melissa Arlena","startTime":2117.97,"endTime":2121.03,"body":"you're not a failure for doing"},{"speaker":"Melissa Arlena","startTime":2121.03,"endTime":2121.15,"body":"it."},{"speaker":"Annemie Tonken","startTime":2121.42,"endTime":2123.82,"body":"Awesome. So tell"},{"speaker":"Annemie Tonken","startTime":2121.42,"endTime":2123.82,"body":"everybody where they can find"},{"speaker":"Annemie Tonken","startTime":2123.82,"endTime":2124.12,"body":"you."},{"speaker":"Melissa Arlena","startTime":2124.63,"endTime":2126.34,"body":"Yeah, you can"},{"speaker":"Melissa Arlena","startTime":2124.63,"endTime":2126.34,"body":"find me on Instagram"},{"speaker":"Melissa Arlena","startTime":2126.37,"endTime":2128.95,"body":"@MelissaArlena. You can find me"},{"speaker":"Melissa Arlena","startTime":2126.37,"endTime":2128.95,"body":"on my website"},{"speaker":"Melissa Arlena","startTime":2128.98,"endTime":2132.55,"body":"www.MelissaArlenaPhotography.com"},{"speaker":"Melissa Arlena","startTime":2128.98,"endTime":2132.55,"body":"I'm based out of South Florida"},{"speaker":"Melissa Arlena","startTime":2132.55,"endTime":2135.91,"body":"now and you know, I just at this"},{"speaker":"Melissa Arlena","startTime":2132.55,"endTime":2135.91,"body":"point now I have like a huge"},{"speaker":"Melissa Arlena","startTime":2135.91,"endTime":2138.52,"body":"passion for helping"},{"speaker":"Melissa Arlena","startTime":2135.91,"endTime":2138.52,"body":"photographers like have"},{"speaker":"Melissa Arlena","startTime":2138.52,"endTime":2142.06,"body":"profitable businesses you know,"},{"speaker":"Melissa Arlena","startTime":2138.52,"endTime":2142.06,"body":"it's there's so much more than"},{"speaker":"Melissa Arlena","startTime":2142.06,"endTime":2144.88,"body":"just your pricing, you know,"},{"speaker":"Melissa Arlena","startTime":2142.06,"endTime":2144.88,"body":"making sure your your budgets"},{"speaker":"Melissa Arlena","startTime":2144.88,"endTime":2147.37,"body":"and good and your expenses and"},{"speaker":"Melissa Arlena","startTime":2144.88,"endTime":2147.37,"body":"you know your numbers and stuff."},{"speaker":"Melissa Arlena","startTime":2147.37,"endTime":2150.31,"body":"So just get all of that straight"},{"speaker":"Melissa Arlena","startTime":2147.37,"endTime":2150.31,"body":"and get your foundation"},{"speaker":"Melissa Arlena","startTime":2150.31,"endTime":2150.73,"body":"straight."},{"speaker":"Melissa Arlena","startTime":2153.22,"endTime":2156.37,"body":"Awesome. We'll have a great day"},{"speaker":"Melissa Arlena","startTime":2153.22,"endTime":2156.37,"body":"and I will look forward to"},{"speaker":"Melissa Arlena","startTime":2156.37,"endTime":2157.36,"body":"talking to you again soon."},{"speaker":"Melissa Arlena","startTime":2157.66,"endTime":2158.59,"body":"Yeah, thanks."},{"speaker":"Annemie Tonken","startTime":2159.91,"endTime":2162.22,"body":"Well, that's it"},{"speaker":"Annemie Tonken","startTime":2159.91,"endTime":2162.22,"body":"for this week's episode of this"},{"speaker":"Annemie Tonken","startTime":2162.22,"endTime":2165.94,"body":"can't be that hard. I'll be back"},{"speaker":"Annemie Tonken","startTime":2162.22,"endTime":2165.94,"body":"Same time, same place next week."},{"speaker":"Annemie Tonken","startTime":2166.48,"endTime":2169.21,"body":"In the meantime, you can find"},{"speaker":"Annemie Tonken","startTime":2166.48,"endTime":2169.21,"body":"more information about this"},{"speaker":"Annemie Tonken","startTime":2169.21,"endTime":2172.12,"body":"episode, along with all the"},{"speaker":"Annemie Tonken","startTime":2169.21,"endTime":2172.12,"body":"relevant links, notes and"},{"speaker":"Annemie Tonken","startTime":2172.12,"endTime":2176.62,"body":"downloads at this can't be that"},{"speaker":"Annemie Tonken","startTime":2172.12,"endTime":2176.62,"body":"hard comm slash learn. If you"},{"speaker":"Annemie Tonken","startTime":2176.62,"endTime":2180.07,"body":"like the podcast, be sure to hit"},{"speaker":"Annemie Tonken","startTime":2176.62,"endTime":2180.07,"body":"the subscribe button. Even"},{"speaker":"Annemie Tonken","startTime":2180.07,"endTime":2183.76,"body":"better, share the love by"},{"speaker":"Annemie Tonken","startTime":2180.07,"endTime":2183.76,"body":"leaving a review on iTunes. And"},{"speaker":"Annemie Tonken","startTime":2183.76,"endTime":2186.97,"body":"as always, thanks so much for"},{"speaker":"Annemie Tonken","startTime":2183.76,"endTime":2186.97,"body":"joining me. I hope you have a"},{"speaker":"Annemie Tonken","startTime":2186.97,"endTime":2188.08,"body":"fantastic week."}]}