{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.0,"endTime":2.28,"body":"If you have been"},{"speaker":"Annemie Tonken","startTime":0.0,"endTime":2.28,"body":"listening to the podcast for a"},{"speaker":"Annemie Tonken","startTime":2.28,"endTime":6.18,"body":"while you are familiar with"},{"speaker":"Annemie Tonken","startTime":2.28,"endTime":6.18,"body":"Carolina Guzik. Last year, she"},{"speaker":"Annemie Tonken","startTime":6.18,"endTime":8.88,"body":"came on the podcast to talk to"},{"speaker":"Annemie Tonken","startTime":6.18,"endTime":8.88,"body":"me about Pinterest Marketing."},{"speaker":"Annemie Tonken","startTime":8.91,"endTime":14.1,"body":"And today she's joining me for a"},{"speaker":"Annemie Tonken","startTime":8.91,"endTime":14.1,"body":"deep dive on websites, why we"},{"speaker":"Annemie Tonken","startTime":14.1,"endTime":18.42,"body":"need them what we should be"},{"speaker":"Annemie Tonken","startTime":14.1,"endTime":18.42,"body":"including on them and some of"},{"speaker":"Annemie Tonken","startTime":18.42,"endTime":23.22,"body":"the best practices to get your"},{"speaker":"Annemie Tonken","startTime":18.42,"endTime":23.22,"body":"website ranked on Google. This"},{"speaker":"Annemie Tonken","startTime":23.22,"endTime":26.04,"body":"one's a bit longer than my"},{"speaker":"Annemie Tonken","startTime":23.22,"endTime":26.04,"body":"typical conversations. But"},{"speaker":"Annemie Tonken","startTime":26.04,"endTime":30.0,"body":"that's because there is just so"},{"speaker":"Annemie Tonken","startTime":26.04,"endTime":30.0,"body":"much good information packed in"},{"speaker":"Annemie Tonken","startTime":30.0,"endTime":34.26,"body":"here. So I am going to cut the"},{"speaker":"Annemie Tonken","startTime":30.0,"endTime":34.26,"body":"intro short and we'll dive right"},{"speaker":"Annemie Tonken","startTime":34.26,"endTime":38.67,"body":"in. Welcome to this can't be"},{"speaker":"Annemie Tonken","startTime":34.26,"endTime":38.67,"body":"that hard. My name is Annemie"},{"speaker":"Annemie Tonken","startTime":38.67,"endTime":42.09,"body":"Tonken. And I help photographers"},{"speaker":"Annemie Tonken","startTime":38.67,"endTime":42.09,"body":"run profitable, sustainable"},{"speaker":"Annemie Tonken","startTime":42.09,"endTime":46.23,"body":"businesses that they love. Each"},{"speaker":"Annemie Tonken","startTime":42.09,"endTime":46.23,"body":"week on the podcast, I cover"},{"speaker":"Annemie Tonken","startTime":46.23,"endTime":49.98,"body":"simple, actionable strategies"},{"speaker":"Annemie Tonken","startTime":46.23,"endTime":49.98,"body":"and systems that photographers"},{"speaker":"Annemie Tonken","startTime":49.98,"endTime":53.79,"body":"at every level of experience can"},{"speaker":"Annemie Tonken","startTime":49.98,"endTime":53.79,"body":"use to earn more money in a more"},{"speaker":"Annemie Tonken","startTime":53.79,"endTime":57.48,"body":"sustainable way. Running a"},{"speaker":"Annemie Tonken","startTime":53.79,"endTime":57.48,"body":"photography business doesn't"},{"speaker":"Annemie Tonken","startTime":57.48,"endTime":61.23,"body":"have to be that hard. You can do"},{"speaker":"Annemie Tonken","startTime":57.48,"endTime":61.23,"body":"it. And I can show you how."},{"speaker":"Annemie Tonken","startTime":65.07,"endTime":68.37,"body":"Carolina Welcome back. It's so"},{"speaker":"Annemie Tonken","startTime":65.07,"endTime":68.37,"body":"great to have you on this can't"},{"speaker":"Annemie Tonken","startTime":68.37,"endTime":70.41,"body":"be that hard. Happy 2022."},{"speaker":"Carolina Guzik","startTime":70.949,"endTime":74.399,"body":"Happy New Year."},{"speaker":"Carolina Guzik","startTime":70.949,"endTime":74.399,"body":"I'm so happy to be here."},{"speaker":"Annemie Tonken","startTime":74.609,"endTime":77.579,"body":"I know it is."},{"speaker":"Annemie Tonken","startTime":74.609,"endTime":77.579,"body":"It's been a hot minute since you"},{"speaker":"Annemie Tonken","startTime":77.579,"endTime":81.899,"body":"and I got to chat. And I'm"},{"speaker":"Annemie Tonken","startTime":77.579,"endTime":81.899,"body":"really excited. You reached out"},{"speaker":"Annemie Tonken","startTime":81.929,"endTime":84.449,"body":"about talking about websites."},{"speaker":"Annemie Tonken","startTime":81.929,"endTime":84.449,"body":"And I was like, yes, let's talk"},{"speaker":"Annemie Tonken","startTime":84.449,"endTime":87.659,"body":"about websites. And then when I"},{"speaker":"Annemie Tonken","startTime":84.449,"endTime":87.659,"body":"was chatting with you more about"},{"speaker":"Annemie Tonken","startTime":87.659,"endTime":90.599,"body":"that you were like the"},{"speaker":"Annemie Tonken","startTime":87.659,"endTime":90.599,"body":"importance of having a website"},{"speaker":"Annemie Tonken","startTime":90.599,"endTime":94.469,"body":"and I was like what? Everybody"},{"speaker":"Annemie Tonken","startTime":90.599,"endTime":94.469,"body":"has a website. But the more I"},{"speaker":"Annemie Tonken","startTime":94.469,"endTime":97.499,"body":"thought about it that is like my"},{"speaker":"Annemie Tonken","startTime":94.469,"endTime":97.499,"body":"old school old lady way of"},{"speaker":"Annemie Tonken","startTime":97.499,"endTime":101.279,"body":"thinking because when we"},{"speaker":"Annemie Tonken","startTime":97.499,"endTime":101.279,"body":"started, everybody did have a"},{"speaker":"Annemie Tonken","startTime":101.279,"endTime":103.199,"body":"website because social media was"},{"speaker":"Annemie Tonken","startTime":101.279,"endTime":103.199,"body":"like in its"},{"speaker":"Carolina Guzik","startTime":103.229,"endTime":107.579,"body":"course."},{"speaker":"Carolina Guzik","startTime":103.229,"endTime":107.579,"body":"Dinosaurs like remember the old"},{"speaker":"Carolina Guzik","startTime":107.579,"endTime":108.299,"body":"days?"},{"speaker":"Annemie Tonken","startTime":109.77,"endTime":112.5,"body":"Yeah, it's not"},{"speaker":"Annemie Tonken","startTime":109.77,"endTime":112.5,"body":"even about age so much is like"},{"speaker":"Annemie Tonken","startTime":112.5,"endTime":116.22,"body":"time in business. But you're"},{"speaker":"Annemie Tonken","startTime":112.5,"endTime":116.22,"body":"absolutely right. Like there are"},{"speaker":"Annemie Tonken","startTime":116.22,"endTime":121.14,"body":"so many photographers out there"},{"speaker":"Annemie Tonken","startTime":116.22,"endTime":121.14,"body":"who are relying on their social"},{"speaker":"Annemie Tonken","startTime":121.14,"endTime":124.62,"body":"network. So I'm I was like, This"},{"speaker":"Annemie Tonken","startTime":121.14,"endTime":124.62,"body":"is great. This is why I love"},{"speaker":"Annemie Tonken","startTime":124.62,"endTime":127.41,"body":"chatting with you. You always"},{"speaker":"Annemie Tonken","startTime":124.62,"endTime":127.41,"body":"have such good insights about"},{"speaker":"Annemie Tonken","startTime":127.41,"endTime":130.44,"body":"like, what's going on in the"},{"speaker":"Annemie Tonken","startTime":127.41,"endTime":130.44,"body":"industry and like, good,"},{"speaker":"Annemie Tonken","startTime":130.44,"endTime":133.41,"body":"important things to think about."},{"speaker":"Annemie Tonken","startTime":130.44,"endTime":133.41,"body":"So I'm excited to dive in."},{"speaker":"Carolina Guzik","startTime":133.829,"endTime":135.749,"body":"Awesome. I love"},{"speaker":"Carolina Guzik","startTime":133.829,"endTime":135.749,"body":"talking about my pet peeves,"},{"speaker":"Carolina Guzik","startTime":135.779,"endTime":136.919,"body":"like not having a website."},{"speaker":"Annemie Tonken","startTime":139.08,"endTime":141.27,"body":"Yeah, I think"},{"speaker":"Annemie Tonken","startTime":139.08,"endTime":141.27,"body":"that like the number one"},{"speaker":"Annemie Tonken","startTime":141.75,"endTime":145.23,"body":"important thing to starting a"},{"speaker":"Annemie Tonken","startTime":141.75,"endTime":145.23,"body":"podcast is being an opinionated"},{"speaker":"Annemie Tonken","startTime":145.23,"endTime":148.74,"body":"person, which is how I'm here"},{"speaker":"Annemie Tonken","startTime":145.23,"endTime":148.74,"body":"for those of you who don't know"},{"speaker":"Annemie Tonken","startTime":148.74,"endTime":151.71,"body":"who are listening and have never"},{"speaker":"Annemie Tonken","startTime":148.74,"endTime":151.71,"body":"come across Carolina before"},{"speaker":"Annemie Tonken","startTime":151.71,"endTime":155.25,"body":"Carolina is a podcaster herself."},{"speaker":"Annemie Tonken","startTime":151.71,"endTime":155.25,"body":"She has an amazing podcast"},{"speaker":"Annemie Tonken","startTime":155.25,"endTime":158.85,"body":"called The Tom Republic, which"},{"speaker":"Annemie Tonken","startTime":155.25,"endTime":158.85,"body":"just recently crossed 100,000"},{"speaker":"Annemie Tonken","startTime":158.85,"endTime":164.67,"body":"downloads, yay. Like applause"},{"speaker":"Annemie Tonken","startTime":158.85,"endTime":164.67,"body":"machines, I would I would make a"},{"speaker":"Annemie Tonken","startTime":164.76,"endTime":168.3,"body":"studio audience clap for you."},{"speaker":"Annemie Tonken","startTime":164.76,"endTime":168.3,"body":"But that's such a huge"},{"speaker":"Annemie Tonken","startTime":168.3,"endTime":172.44,"body":"milestone. So we should start"},{"speaker":"Annemie Tonken","startTime":168.3,"endTime":172.44,"body":"there and say congratulations."},{"speaker":"Carolina Guzik","startTime":172.89,"endTime":175.71,"body":"Thank you. It"},{"speaker":"Carolina Guzik","startTime":172.89,"endTime":175.71,"body":"was it was a good okay, it was a"},{"speaker":"Carolina Guzik","startTime":175.71,"endTime":179.1,"body":"feeling good woman there was"},{"speaker":"Carolina Guzik","startTime":175.71,"endTime":179.1,"body":"like, oh my god, I can't believe"},{"speaker":"Carolina Guzik","startTime":179.73,"endTime":183.06,"body":"my podcast had has been download"},{"speaker":"Carolina Guzik","startTime":179.73,"endTime":183.06,"body":"all this, you know, times. And"},{"speaker":"Carolina Guzik","startTime":183.06,"endTime":186.3,"body":"also at the same time, you know,"},{"speaker":"Carolina Guzik","startTime":183.06,"endTime":186.3,"body":"like it creeps like they, but"},{"speaker":"Carolina Guzik","startTime":186.3,"endTime":189.24,"body":"other people have a million and"},{"speaker":"Carolina Guzik","startTime":186.3,"endTime":189.24,"body":"I'm like, hold on a second. No,"},{"speaker":"Carolina Guzik","startTime":189.24,"endTime":192.33,"body":"no, I'm gonna enjoy my party."},{"speaker":"Carolina Guzik","startTime":189.24,"endTime":192.33,"body":"Because for me, it's a huge"},{"speaker":"Carolina Guzik","startTime":192.33,"endTime":195.12,"body":"accomplishment. And I think this"},{"speaker":"Carolina Guzik","startTime":192.33,"endTime":195.12,"body":"is one of the things that made"},{"speaker":"Carolina Guzik","startTime":195.12,"endTime":199.02,"body":"in 2022 We need to start kind of"},{"speaker":"Carolina Guzik","startTime":195.12,"endTime":199.02,"body":"like, as you know, as people may"},{"speaker":"Carolina Guzik","startTime":199.02,"endTime":204.03,"body":"be celebrating our own wins,"},{"speaker":"Carolina Guzik","startTime":199.02,"endTime":204.03,"body":"maybe little maybe big but"},{"speaker":"Carolina Guzik","startTime":204.12,"endTime":206.64,"body":"embrace it, you know, you"},{"speaker":"Carolina Guzik","startTime":204.12,"endTime":206.64,"body":"accomplished something. So yes,"},{"speaker":"Carolina Guzik","startTime":206.7,"endTime":210.21,"body":"I'm happy about you know, all"},{"speaker":"Carolina Guzik","startTime":206.7,"endTime":210.21,"body":"the people that get to listen to"},{"speaker":"Carolina Guzik","startTime":210.3,"endTime":211.77,"body":"me and my Colombian accent."},{"speaker":"Annemie Tonken","startTime":212.43,"endTime":215.76,"body":"I love it the"},{"speaker":"Annemie Tonken","startTime":212.43,"endTime":215.76,"body":"way that I always try and remind"},{"speaker":"Annemie Tonken","startTime":215.76,"endTime":219.78,"body":"myself when I think about like"},{"speaker":"Annemie Tonken","startTime":215.76,"endTime":219.78,"body":"my relatively small social media"},{"speaker":"Annemie Tonken","startTime":219.78,"endTime":222.66,"body":"reach or my relatively small"},{"speaker":"Annemie Tonken","startTime":219.78,"endTime":222.66,"body":"podcast reach or anything like"},{"speaker":"Annemie Tonken","startTime":222.66,"endTime":226.74,"body":"that. I try and picture all"},{"speaker":"Annemie Tonken","startTime":222.66,"endTime":226.74,"body":"those people sitting in a room"},{"speaker":"Annemie Tonken","startTime":226.74,"endTime":229.98,"body":"or you know, 100,000 people"},{"speaker":"Annemie Tonken","startTime":226.74,"endTime":229.98,"body":"you're talking about a big"},{"speaker":"Annemie Tonken","startTime":229.98,"endTime":231.33,"body":"stadium or something."},{"speaker":"Carolina Guzik","startTime":231.57,"endTime":233.97,"body":"I know this is"},{"speaker":"Carolina Guzik","startTime":231.57,"endTime":233.97,"body":"like concert type you know?"},{"speaker":"Annemie Tonken","startTime":235.23,"endTime":239.19,"body":"Just you know,"},{"speaker":"Annemie Tonken","startTime":235.23,"endTime":239.19,"body":"we'll call you your Lady Gaga up"},{"speaker":"Annemie Tonken","startTime":239.19,"endTime":246.0,"body":"there and yes amazing and I also"},{"speaker":"Annemie Tonken","startTime":239.19,"endTime":246.0,"body":"don't know that I've ever"},{"speaker":"Annemie Tonken","startTime":246.03,"endTime":251.49,"body":"mentioned I am quite partial to"},{"speaker":"Annemie Tonken","startTime":246.03,"endTime":251.49,"body":"Colombian accents my sons both"},{"speaker":"Annemie Tonken","startTime":251.88,"endTime":255.3,"body":"they're the woman who took care"},{"speaker":"Annemie Tonken","startTime":251.88,"endTime":255.3,"body":"of them and who started them on"},{"speaker":"Annemie Tonken","startTime":255.3,"endTime":260.55,"body":"there. So they are both fluent"},{"speaker":"Annemie Tonken","startTime":255.3,"endTime":260.55,"body":"in Spanish they they were they"},{"speaker":"Annemie Tonken","startTime":260.55,"endTime":263.28,"body":"went to this woman's like in"},{"speaker":"Annemie Tonken","startTime":260.55,"endTime":263.28,"body":"home daycare when they were"},{"speaker":"Annemie Tonken","startTime":263.28,"endTime":267.33,"body":"little little and then they have"},{"speaker":"Annemie Tonken","startTime":263.28,"endTime":267.33,"body":"been in a dual language school"},{"speaker":"Annemie Tonken","startTime":267.36,"endTime":273.27,"body":"their whole like from preschool"},{"speaker":"Annemie Tonken","startTime":267.36,"endTime":273.27,"body":"on so whereas I am sadly pretty,"},{"speaker":"Annemie Tonken","startTime":273.48,"endTime":274.59,"body":"you know lingual"},{"speaker":"Carolina Guzik","startTime":275.19,"endTime":277.89,"body":"they are about"},{"speaker":"Carolina Guzik","startTime":275.19,"endTime":277.89,"body":"to ask you how's your Spanish"},{"speaker":"Carolina Guzik","startTime":278.1,"endTime":278.55,"body":"but"},{"speaker":"Annemie Tonken","startTime":278.58,"endTime":281.13,"body":"yeah, I mean I"},{"speaker":"Annemie Tonken","startTime":278.58,"endTime":281.13,"body":"can I can like make very small"},{"speaker":"Annemie Tonken","startTime":281.13,"endTime":285.54,"body":"conversation but I was an"},{"speaker":"Annemie Tonken","startTime":281.13,"endTime":285.54,"body":"Italian minor in college. So"},{"speaker":"Annemie Tonken","startTime":285.54,"endTime":288.03,"body":"like Italian and Spanish are"},{"speaker":"Annemie Tonken","startTime":285.54,"endTime":288.03,"body":"pretty close. So a lot of the"},{"speaker":"Annemie Tonken","startTime":288.03,"endTime":292.86,"body":"vocabularies a little overlap B"},{"speaker":"Annemie Tonken","startTime":288.03,"endTime":292.86,"body":"but but yeah, so Lucy their"},{"speaker":"Annemie Tonken","startTime":292.86,"endTime":295.77,"body":"babysitter when they were little"},{"speaker":"Annemie Tonken","startTime":292.86,"endTime":295.77,"body":"was Colombian and I was so in"},{"speaker":"Annemie Tonken","startTime":295.77,"endTime":299.76,"body":"love with her that like now to"},{"speaker":"Annemie Tonken","startTime":295.77,"endTime":299.76,"body":"me, the Colombian accent takes"},{"speaker":"Annemie Tonken","startTime":299.79,"endTime":303.66,"body":"off The other ones and Ah,"},{"speaker":"Annemie Tonken","startTime":299.79,"endTime":303.66,"body":"awesome. Well, I"},{"speaker":"Carolina Guzik","startTime":303.66,"endTime":304.62,"body":"love that."},{"speaker":"Annemie Tonken","startTime":305.19,"endTime":308.1,"body":"Um, okay, so"},{"speaker":"Annemie Tonken","startTime":305.19,"endTime":308.1,"body":"that was off topic back on"},{"speaker":"Annemie Tonken","startTime":308.1,"endTime":314.25,"body":"topic. Um, why don't you jump in"},{"speaker":"Annemie Tonken","startTime":308.1,"endTime":314.25,"body":"and just sort of give your give"},{"speaker":"Annemie Tonken","startTime":314.25,"endTime":317.85,"body":"your spiel on the importance?"},{"speaker":"Annemie Tonken","startTime":314.25,"endTime":317.85,"body":"First of all of having a"},{"speaker":"Annemie Tonken","startTime":317.85,"endTime":319.74,"body":"website? Why is that so"},{"speaker":"Annemie Tonken","startTime":317.85,"endTime":319.74,"body":"important?"},{"speaker":"Carolina Guzik","startTime":320.31,"endTime":322.845,"body":"Well, I think"},{"speaker":"Carolina Guzik","startTime":320.31,"endTime":322.845,"body":"that nowadays, as you mentioned,"},{"speaker":"Carolina Guzik","startTime":322.9,"endTime":326.429,"body":"like a lot of new photographers,"},{"speaker":"Carolina Guzik","startTime":322.9,"endTime":326.429,"body":"and not even new photographers,"},{"speaker":"Carolina Guzik","startTime":326.484,"endTime":329.846,"body":"I will say people that are in"},{"speaker":"Carolina Guzik","startTime":326.484,"endTime":329.846,"body":"that have been in business for,"},{"speaker":"Carolina Guzik","startTime":329.901,"endTime":332.878,"body":"let's say, three, four years,"},{"speaker":"Carolina Guzik","startTime":329.901,"endTime":332.878,"body":"that for me is not a new"},{"speaker":"Carolina Guzik","startTime":332.933,"endTime":336.186,"body":"photographer, right? For me, a"},{"speaker":"Carolina Guzik","startTime":332.933,"endTime":336.186,"body":"new photographer is like six"},{"speaker":"Carolina Guzik","startTime":336.241,"endTime":339.052,"body":"months, right? They are not"},{"speaker":"Carolina Guzik","startTime":336.241,"endTime":339.052,"body":"using websites, they're"},{"speaker":"Carolina Guzik","startTime":339.108,"endTime":342.47,"body":"completely relying, as you've"},{"speaker":"Carolina Guzik","startTime":339.108,"endTime":342.47,"body":"mentioned, on social media, and"},{"speaker":"Carolina Guzik","startTime":342.525,"endTime":345.668,"body":"although that is great, I"},{"speaker":"Carolina Guzik","startTime":342.525,"endTime":345.668,"body":"believe that just kind of like,"},{"speaker":"Carolina Guzik","startTime":345.723,"endTime":349.251,"body":"part of the pie is just part of"},{"speaker":"Carolina Guzik","startTime":345.723,"endTime":349.251,"body":"the equation. If you don't focus"},{"speaker":"Carolina Guzik","startTime":349.306,"endTime":352.779,"body":"your efforts in social, like in"},{"speaker":"Carolina Guzik","startTime":349.306,"endTime":352.779,"body":"your website, first of all, how"},{"speaker":"Carolina Guzik","startTime":352.834,"endTime":356.307,"body":"could clients see more of your"},{"speaker":"Carolina Guzik","startTime":352.834,"endTime":356.307,"body":"work? And you could argue, like,"},{"speaker":"Carolina Guzik","startTime":356.362,"endTime":359.835,"body":"literally Carolina, they can go"},{"speaker":"Carolina Guzik","startTime":356.362,"endTime":359.835,"body":"to my Instagram, which is fine,"},{"speaker":"Carolina Guzik","startTime":359.89,"endTime":363.363,"body":"but is it easy to navigate? No,"},{"speaker":"Carolina Guzik","startTime":359.89,"endTime":363.363,"body":"there is plenty of distractions"},{"speaker":"Carolina Guzik","startTime":363.418,"endTime":366.56,"body":"on Instagram, they can be you"},{"speaker":"Carolina Guzik","startTime":363.418,"endTime":366.56,"body":"know, taking a look at your"},{"speaker":"Carolina Guzik","startTime":366.616,"endTime":370.089,"body":"work, and then they can they get"},{"speaker":"Carolina Guzik","startTime":366.616,"endTime":370.089,"body":"a notification, they get a DM,"},{"speaker":"Carolina Guzik","startTime":370.144,"endTime":373.506,"body":"immediately, they gonna leave,"},{"speaker":"Carolina Guzik","startTime":370.144,"endTime":373.506,"body":"they kind of forget about you."},{"speaker":"Carolina Guzik","startTime":373.562,"endTime":376.814,"body":"So that's one of the things,"},{"speaker":"Carolina Guzik","startTime":373.562,"endTime":376.814,"body":"too, how do you use your brand"},{"speaker":"Carolina Guzik","startTime":376.869,"endTime":379.791,"body":"voice on Instagram? Very"},{"speaker":"Carolina Guzik","startTime":376.869,"endTime":379.791,"body":"difficult, because as we all"},{"speaker":"Carolina Guzik","startTime":379.846,"endTime":383.098,"body":"know, a lot of people struggle"},{"speaker":"Carolina Guzik","startTime":379.846,"endTime":383.098,"body":"even with, you know, writing"},{"speaker":"Carolina Guzik","startTime":383.154,"endTime":385.744,"body":"captions for their own"},{"speaker":"Carolina Guzik","startTime":383.154,"endTime":385.744,"body":"Instagram. While in your"},{"speaker":"Carolina Guzik","startTime":385.8,"endTime":388.997,"body":"website, you are kind of like"},{"speaker":"Carolina Guzik","startTime":385.8,"endTime":388.997,"body":"forced to think a little bit"},{"speaker":"Carolina Guzik","startTime":389.052,"endTime":392.249,"body":"about what are you going to"},{"speaker":"Carolina Guzik","startTime":389.052,"endTime":392.249,"body":"write what is going to be like"},{"speaker":"Carolina Guzik","startTime":392.304,"endTime":395.612,"body":"your about page about what's"},{"speaker":"Carolina Guzik","startTime":392.304,"endTime":395.612,"body":"going to be your homepage about"},{"speaker":"Carolina Guzik","startTime":395.667,"endTime":398.754,"body":"another thing? Obviously,"},{"speaker":"Carolina Guzik","startTime":395.667,"endTime":398.754,"body":"Instagram is not searchable in"},{"speaker":"Carolina Guzik","startTime":398.809,"endTime":402.062,"body":"you know, let's say Google,"},{"speaker":"Carolina Guzik","startTime":398.809,"endTime":402.062,"body":"right. So if somebody is typing"},{"speaker":"Carolina Guzik","startTime":402.117,"endTime":405.535,"body":"Miami wedding photographer in"},{"speaker":"Carolina Guzik","startTime":402.117,"endTime":405.535,"body":"Google, my photos from Instagram"},{"speaker":"Carolina Guzik","startTime":405.59,"endTime":408.897,"body":"are not gonna show up there. So"},{"speaker":"Carolina Guzik","startTime":405.59,"endTime":408.897,"body":"I'm, you know, I'm missing a"},{"speaker":"Carolina Guzik","startTime":408.953,"endTime":412.426,"body":"huge market, because although we"},{"speaker":"Carolina Guzik","startTime":408.953,"endTime":412.426,"body":"want to believe that everybody"},{"speaker":"Carolina Guzik","startTime":412.481,"endTime":415.899,"body":"is on Instagram, not everybody"},{"speaker":"Carolina Guzik","startTime":412.481,"endTime":415.899,"body":"thinks of Instagram as a search"},{"speaker":"Carolina Guzik","startTime":415.954,"endTime":419.096,"body":"engine platform. So we're"},{"speaker":"Carolina Guzik","startTime":415.954,"endTime":419.096,"body":"missing a lot of content there."},{"speaker":"Carolina Guzik","startTime":419.151,"endTime":422.348,"body":"Another thing that is super"},{"speaker":"Carolina Guzik","startTime":419.151,"endTime":422.348,"body":"important, and this is kind of"},{"speaker":"Carolina Guzik","startTime":422.403,"endTime":425.105,"body":"like, what's the word that I'm"},{"speaker":"Carolina Guzik","startTime":422.403,"endTime":425.105,"body":"looking for, like,"},{"speaker":"Carolina Guzik","startTime":425.16,"endTime":428.247,"body":"controversial, or maybe not"},{"speaker":"Carolina Guzik","startTime":425.16,"endTime":428.247,"body":"controversial, but you know,"},{"speaker":"Carolina Guzik","startTime":428.302,"endTime":431.499,"body":"like, right on the edge of"},{"speaker":"Carolina Guzik","startTime":428.302,"endTime":431.499,"body":"people being like, I don't like"},{"speaker":"Carolina Guzik","startTime":431.554,"endTime":434.531,"body":"it, which is like, we are"},{"speaker":"Carolina Guzik","startTime":431.554,"endTime":434.531,"body":"content creators, whether we"},{"speaker":"Carolina Guzik","startTime":434.586,"endTime":437.949,"body":"like it or not, we're not only"},{"speaker":"Carolina Guzik","startTime":434.586,"endTime":437.949,"body":"taking photos, and if we don't"},{"speaker":"Carolina Guzik","startTime":438.004,"endTime":441.477,"body":"change the mindset about like,"},{"speaker":"Carolina Guzik","startTime":438.004,"endTime":441.477,"body":"hey, yes, we're taking beautiful"},{"speaker":"Carolina Guzik","startTime":441.532,"endTime":444.84,"body":"photos, we're interacting with"},{"speaker":"Carolina Guzik","startTime":441.532,"endTime":444.84,"body":"families weddings, but now we"},{"speaker":"Carolina Guzik","startTime":444.895,"endTime":448.368,"body":"need to use our work, to promote"},{"speaker":"Carolina Guzik","startTime":444.895,"endTime":448.368,"body":"ourselves to get new clientele"},{"speaker":"Carolina Guzik","startTime":448.423,"endTime":451.786,"body":"to create more stories, or more"},{"speaker":"Carolina Guzik","startTime":448.423,"endTime":451.786,"body":"articles about why we are the"},{"speaker":"Carolina Guzik","startTime":451.841,"endTime":455.314,"body":"right person for the job, then"},{"speaker":"Carolina Guzik","startTime":451.841,"endTime":455.314,"body":"again, we're missing a huge part"},{"speaker":"Carolina Guzik","startTime":455.369,"endTime":458.621,"body":"of the pie. And you can do that"},{"speaker":"Carolina Guzik","startTime":455.369,"endTime":458.621,"body":"really on Instagram. That's"},{"speaker":"Carolina Guzik","startTime":458.677,"endTime":461.819,"body":"where you need a blog. So I am"},{"speaker":"Carolina Guzik","startTime":458.677,"endTime":461.819,"body":"maybe old school. But I do"},{"speaker":"Carolina Guzik","startTime":461.874,"endTime":465.347,"body":"believe that having a website is"},{"speaker":"Carolina Guzik","startTime":461.874,"endTime":465.347,"body":"crucial for your business. Not"},{"speaker":"Carolina Guzik","startTime":465.402,"endTime":468.048,"body":"only that, but let's go in"},{"speaker":"Carolina Guzik","startTime":465.402,"endTime":468.048,"body":"something as silly as"},{"speaker":"Carolina Guzik","startTime":468.103,"endTime":471.466,"body":"credibility. Right? Let's say"},{"speaker":"Carolina Guzik","startTime":468.103,"endTime":471.466,"body":"that you're a photographer, and"},{"speaker":"Carolina Guzik","startTime":471.521,"endTime":474.829,"body":"you want to charge good money,"},{"speaker":"Carolina Guzik","startTime":471.521,"endTime":474.829,"body":"because you deserve to charge"},{"speaker":"Carolina Guzik","startTime":474.884,"endTime":478.302,"body":"with money, right? I don't know."},{"speaker":"Carolina Guzik","startTime":474.884,"endTime":478.302,"body":"Like, if I see that you don't"},{"speaker":"Carolina Guzik","startTime":478.357,"endTime":481.444,"body":"have a website? Am I gonna give"},{"speaker":"Carolina Guzik","startTime":478.357,"endTime":481.444,"body":"you $2,000? For a family"},{"speaker":"Carolina Guzik","startTime":481.499,"endTime":484.917,"body":"session? I don't know. Because"},{"speaker":"Carolina Guzik","startTime":481.499,"endTime":484.917,"body":"now it's loose, in all honesty,"},{"speaker":"Carolina Guzik","startTime":484.972,"endTime":488.335,"body":"a little bit sketchy or amateur"},{"speaker":"Carolina Guzik","startTime":484.972,"endTime":488.335,"body":"like, oh, I don't know. So if"},{"speaker":"Carolina Guzik","startTime":488.39,"endTime":491.752,"body":"this is not convincing enough,"},{"speaker":"Carolina Guzik","startTime":488.39,"endTime":491.752,"body":"then I don't know. You need it"},{"speaker":"Carolina Guzik","startTime":491.807,"endTime":492.69,"body":"for credibility?"},{"speaker":"Annemie Tonken","startTime":493.56,"endTime":495.6,"body":"No. And that was"},{"speaker":"Annemie Tonken","startTime":493.56,"endTime":495.6,"body":"actually when you were going"},{"speaker":"Annemie Tonken","startTime":495.6,"endTime":498.51,"body":"through the all the other ones I"},{"speaker":"Annemie Tonken","startTime":495.6,"endTime":498.51,"body":"was like, and what about trust,"},{"speaker":"Annemie Tonken","startTime":498.51,"endTime":501.81,"body":"like trust is such an important"},{"speaker":"Annemie Tonken","startTime":498.51,"endTime":501.81,"body":"thing in our business, because"},{"speaker":"Annemie Tonken","startTime":501.81,"endTime":505.47,"body":"most of us if, I mean, if"},{"speaker":"Annemie Tonken","startTime":501.81,"endTime":505.47,"body":"nothing else, they're paying"},{"speaker":"Annemie Tonken","startTime":505.47,"endTime":510.12,"body":"some kind of upfront fee. And"},{"speaker":"Annemie Tonken","startTime":505.47,"endTime":510.12,"body":"then they're trusting you to see"},{"speaker":"Annemie Tonken","startTime":510.12,"endTime":513.54,"body":"them in a particular way, and"},{"speaker":"Annemie Tonken","startTime":510.12,"endTime":513.54,"body":"everything else. And the more so"},{"speaker":"Annemie Tonken","startTime":513.54,"endTime":518.22,"body":"when I was relatively early in"},{"speaker":"Annemie Tonken","startTime":513.54,"endTime":518.22,"body":"my career, I actually, in order"},{"speaker":"Annemie Tonken","startTime":518.22,"endTime":522.75,"body":"to set myself apart from the"},{"speaker":"Annemie Tonken","startTime":518.22,"endTime":522.75,"body":"competition, I spent a lot of"},{"speaker":"Annemie Tonken","startTime":522.75,"endTime":526.77,"body":"money to have an actual"},{"speaker":"Annemie Tonken","startTime":522.75,"endTime":526.77,"body":"storefront, like I had a studio"},{"speaker":"Annemie Tonken","startTime":526.77,"endTime":530.13,"body":"even though I wasn't a studio"},{"speaker":"Annemie Tonken","startTime":526.77,"endTime":530.13,"body":"photographer. So I would host my"},{"speaker":"Annemie Tonken","startTime":530.13,"endTime":532.83,"body":"meetings there at the time I was"},{"speaker":"Annemie Tonken","startTime":530.13,"endTime":532.83,"body":"doing in person sales, and I"},{"speaker":"Annemie Tonken","startTime":532.83,"endTime":536.22,"body":"would host my sales sessions"},{"speaker":"Annemie Tonken","startTime":532.83,"endTime":536.22,"body":"there. And it really was great,"},{"speaker":"Annemie Tonken","startTime":536.22,"endTime":539.97,"body":"because even though I was"},{"speaker":"Annemie Tonken","startTime":536.22,"endTime":539.97,"body":"relatively new to business, the"},{"speaker":"Annemie Tonken","startTime":539.97,"endTime":543.54,"body":"fact that I had like, put in the"},{"speaker":"Annemie Tonken","startTime":539.97,"endTime":543.54,"body":"effort to set up this physical"},{"speaker":"Annemie Tonken","startTime":543.54,"endTime":547.5,"body":"space in like the downtown area"},{"speaker":"Annemie Tonken","startTime":543.54,"endTime":547.5,"body":"where people could come see it."},{"speaker":"Annemie Tonken","startTime":547.98,"endTime":549.78,"body":"And there was like money"},{"speaker":"Annemie Tonken","startTime":547.98,"endTime":549.78,"body":"invested in all this other"},{"speaker":"Annemie Tonken","startTime":549.78,"endTime":552.9,"body":"stuff. It was like, instant"},{"speaker":"Annemie Tonken","startTime":549.78,"endTime":552.9,"body":"credibility that I didn't have"},{"speaker":"Annemie Tonken","startTime":552.9,"endTime":557.55,"body":"before. And these days, I"},{"speaker":"Annemie Tonken","startTime":552.9,"endTime":557.55,"body":"wouldn't necessarily recommend I"},{"speaker":"Annemie Tonken","startTime":557.55,"endTime":560.46,"body":"mean, a studio makes sense if"},{"speaker":"Annemie Tonken","startTime":557.55,"endTime":560.46,"body":"you have reason for a studio,"},{"speaker":"Annemie Tonken","startTime":560.46,"endTime":564.69,"body":"but it's also it is a big piece"},{"speaker":"Annemie Tonken","startTime":560.46,"endTime":564.69,"body":"of overhead. But I feel like on"},{"speaker":"Annemie Tonken","startTime":564.75,"endTime":568.53,"body":"like a baseline level to not"},{"speaker":"Annemie Tonken","startTime":564.75,"endTime":568.53,"body":"have your own piece of real"},{"speaker":"Annemie Tonken","startTime":568.53,"endTime":573.15,"body":"estate on the internet, ie a"},{"speaker":"Annemie Tonken","startTime":568.53,"endTime":573.15,"body":"website to not go to that"},{"speaker":"Annemie Tonken","startTime":573.15,"endTime":578.52,"body":"trouble to kind of give people a"},{"speaker":"Annemie Tonken","startTime":573.15,"endTime":578.52,"body":"storefront to come to seems like"},{"speaker":"Annemie Tonken","startTime":578.85,"endTime":581.25,"body":"well, what if they literally"},{"speaker":"Annemie Tonken","startTime":578.85,"endTime":581.25,"body":"just started their business"},{"speaker":"Annemie Tonken","startTime":581.25,"endTime":583.77,"body":"yesterday and copied a bunch of"},{"speaker":"Annemie Tonken","startTime":581.25,"endTime":583.77,"body":"other people's photos and put"},{"speaker":"Annemie Tonken","startTime":583.77,"endTime":588.54,"body":"them up here like how do you"},{"speaker":"Annemie Tonken","startTime":583.77,"endTime":588.54,"body":"know 100% Yeah, so and not that"},{"speaker":"Annemie Tonken","startTime":588.54,"endTime":591.99,"body":"a website completely means that"},{"speaker":"Annemie Tonken","startTime":588.54,"endTime":591.99,"body":"you didn't do that, but it"},{"speaker":"Annemie Tonken","startTime":591.99,"endTime":594.24,"body":"certainly is like an additional"},{"speaker":"Annemie Tonken","startTime":591.99,"endTime":594.24,"body":"layer"},{"speaker":"Carolina Guzik","startTime":594.54,"endTime":596.82,"body":"requires a lot"},{"speaker":"Carolina Guzik","startTime":594.54,"endTime":596.82,"body":"of effort to do that. And"},{"speaker":"Carolina Guzik","startTime":596.85,"endTime":600.36,"body":"another thing as mentioned this,"},{"speaker":"Carolina Guzik","startTime":596.85,"endTime":600.36,"body":"you know, we don't own Social"},{"speaker":"Carolina Guzik","startTime":600.36,"endTime":603.12,"body":"media, I've heard so many"},{"speaker":"Carolina Guzik","startTime":600.36,"endTime":603.12,"body":"horrible stories of like my"},{"speaker":"Carolina Guzik","startTime":603.12,"endTime":606.39,"body":"account disappear, I have no"},{"speaker":"Carolina Guzik","startTime":603.12,"endTime":606.39,"body":"access to my account anymore or"},{"speaker":"Carolina Guzik","startTime":606.39,"endTime":609.96,"body":"my account got hacked. Obviously"},{"speaker":"Carolina Guzik","startTime":606.39,"endTime":609.96,"body":"things like that could happen on"},{"speaker":"Carolina Guzik","startTime":609.96,"endTime":613.38,"body":"a website. Yes, but it is way"},{"speaker":"Carolina Guzik","startTime":609.96,"endTime":613.38,"body":"more more difficult to hack a"},{"speaker":"Carolina Guzik","startTime":613.38,"endTime":615.51,"body":"website, it is way more"},{"speaker":"Carolina Guzik","startTime":613.38,"endTime":615.51,"body":"difficult for a website to"},{"speaker":"Carolina Guzik","startTime":615.51,"endTime":617.61,"body":"completely disappear. Because"},{"speaker":"Carolina Guzik","startTime":615.51,"endTime":617.61,"body":"that's when you have like a"},{"speaker":"Carolina Guzik","startTime":617.79,"endTime":620.25,"body":"backup server, that's where you"},{"speaker":"Carolina Guzik","startTime":617.79,"endTime":620.25,"body":"have other companies that are"},{"speaker":"Carolina Guzik","startTime":620.25,"endTime":622.05,"body":"involved, they're going to be"},{"speaker":"Carolina Guzik","startTime":620.25,"endTime":622.05,"body":"like, Hey, we're gonna help you"},{"speaker":"Carolina Guzik","startTime":622.05,"endTime":626.7,"body":"recover this. So for me, it is"},{"speaker":"Carolina Guzik","startTime":622.05,"endTime":626.7,"body":"crucial. And when I do business"},{"speaker":"Carolina Guzik","startTime":626.7,"endTime":629.97,"body":"with people, not only within the"},{"speaker":"Carolina Guzik","startTime":626.7,"endTime":629.97,"body":"wedding industry, but in my own"},{"speaker":"Carolina Guzik","startTime":629.97,"endTime":632.19,"body":"personal life, like the first"},{"speaker":"Carolina Guzik","startTime":629.97,"endTime":632.19,"body":"thing that I do is check their"},{"speaker":"Carolina Guzik","startTime":632.19,"endTime":635.25,"body":"website. And if they don't have"},{"speaker":"Carolina Guzik","startTime":632.19,"endTime":635.25,"body":"a website for me, I'm like,"},{"speaker":"Carolina Guzik","startTime":635.31,"endTime":637.53,"body":"we're not doing this because I"},{"speaker":"Carolina Guzik","startTime":635.31,"endTime":637.53,"body":"don't feel comfortable."},{"speaker":"Annemie Tonken","startTime":638.34,"endTime":642.33,"body":"Yeah, no, I"},{"speaker":"Annemie Tonken","startTime":638.34,"endTime":642.33,"body":"totally agree. Um, I think back"},{"speaker":"Annemie Tonken","startTime":642.36,"endTime":646.53,"body":"over the course of my career,"},{"speaker":"Annemie Tonken","startTime":642.36,"endTime":646.53,"body":"and my different websites, and"},{"speaker":"Annemie Tonken","startTime":646.53,"endTime":650.91,"body":"it makes me laugh. If you ever"},{"speaker":"Annemie Tonken","startTime":646.53,"endTime":650.91,"body":"played with the Wayback Machine."},{"speaker":"Carolina Guzik","startTime":651.3,"endTime":655.17,"body":"I, you know what"},{"speaker":"Carolina Guzik","startTime":651.3,"endTime":655.17,"body":"I regret not having either like"},{"speaker":"Carolina Guzik","startTime":655.17,"endTime":659.37,"body":"a screen recording of what my"},{"speaker":"Carolina Guzik","startTime":655.17,"endTime":659.37,"body":"website was, or like photos. But"},{"speaker":"Carolina Guzik","startTime":659.52,"endTime":663.96,"body":"overall, I feel that it was in"},{"speaker":"Carolina Guzik","startTime":659.52,"endTime":663.96,"body":"dad bad. Like, for the time, I"},{"speaker":"Carolina Guzik","startTime":663.96,"endTime":667.26,"body":"felt like for the time, it was"},{"speaker":"Carolina Guzik","startTime":663.96,"endTime":667.26,"body":"like, wow, I really committed to"},{"speaker":"Carolina Guzik","startTime":667.26,"endTime":670.02,"body":"this for the time, but like,"},{"speaker":"Carolina Guzik","startTime":667.26,"endTime":670.02,"body":"Yeah, I wish I had like all"},{"speaker":"Carolina Guzik","startTime":670.02,"endTime":672.03,"body":"these photos. So I could, you"},{"speaker":"Carolina Guzik","startTime":670.02,"endTime":672.03,"body":"know, be like, Hey, this is what"},{"speaker":"Carolina Guzik","startTime":672.03,"endTime":674.94,"body":"my website looks today. This is"},{"speaker":"Carolina Guzik","startTime":672.03,"endTime":674.94,"body":"what it was in 2000. And I don't"},{"speaker":"Carolina Guzik","startTime":674.94,"endTime":676.23,"body":"even know 10 Yeah,"},{"speaker":"Annemie Tonken","startTime":676.29,"endTime":678.63,"body":"no, no, and I"},{"speaker":"Annemie Tonken","startTime":676.29,"endTime":678.63,"body":"don't I mean, I think that I was"},{"speaker":"Annemie Tonken","startTime":678.63,"endTime":681.99,"body":"putting in a very high level of"},{"speaker":"Annemie Tonken","startTime":678.63,"endTime":681.99,"body":"effort. And, of course, the"},{"speaker":"Annemie Tonken","startTime":681.99,"endTime":685.23,"body":"technology has changed. Like,"},{"speaker":"Annemie Tonken","startTime":681.99,"endTime":685.23,"body":"it's become so much a flash"},{"speaker":"Carolina Guzik","startTime":685.23,"endTime":687.93,"body":"website, you"},{"speaker":"Carolina Guzik","startTime":685.23,"endTime":687.93,"body":"remember the flash website?"},{"speaker":"Annemie Tonken","startTime":687.93,"endTime":694.65,"body":"I also took a"},{"speaker":"Annemie Tonken","startTime":687.93,"endTime":694.65,"body":"class on how to code a, what's"},{"speaker":"Annemie Tonken","startTime":694.65,"endTime":697.68,"body":"it called a WordPress site. So"},{"speaker":"Annemie Tonken","startTime":694.65,"endTime":697.68,"body":"like, You're doing all this"},{"speaker":"Annemie Tonken","startTime":697.68,"endTime":701.46,"body":"backend coding, which to me is"},{"speaker":"Annemie Tonken","startTime":697.68,"endTime":701.46,"body":"like, why why, why, why, but"},{"speaker":"Annemie Tonken","startTime":702.36,"endTime":704.61,"body":"yeah, the Wayback Machine. If"},{"speaker":"Annemie Tonken","startTime":702.36,"endTime":704.61,"body":"you type in, like Wayback"},{"speaker":"Annemie Tonken","startTime":704.61,"endTime":708.93,"body":"Machine, calm into Google, you"},{"speaker":"Annemie Tonken","startTime":704.61,"endTime":708.93,"body":"get a website where you can type"},{"speaker":"Annemie Tonken","startTime":708.93,"endTime":712.17,"body":"in your website, and you can go"},{"speaker":"Annemie Tonken","startTime":708.93,"endTime":712.17,"body":"see old versions of your"},{"speaker":"Annemie Tonken","startTime":712.17,"endTime":716.82,"body":"website. It's not complete, but"},{"speaker":"Annemie Tonken","startTime":712.17,"endTime":716.82,"body":"like the web, spiders crawl it"},{"speaker":"Annemie Tonken","startTime":716.82,"endTime":719.22,"body":"and like, index all these"},{"speaker":"Annemie Tonken","startTime":716.82,"endTime":719.22,"body":"historical pages."},{"speaker":"Carolina Guzik","startTime":720.45,"endTime":722.01,"body":"I'm doing this"},{"speaker":"Carolina Guzik","startTime":720.45,"endTime":722.01,"body":"right after this. Like,"},{"speaker":"Annemie Tonken","startTime":722.49,"endTime":724.92,"body":"for fun. I mean,"},{"speaker":"Annemie Tonken","startTime":722.49,"endTime":724.92,"body":"I just did a deep dive the other"},{"speaker":"Annemie Tonken","startTime":724.92,"endTime":727.89,"body":"day on my website, and it is"},{"speaker":"Annemie Tonken","startTime":724.92,"endTime":727.89,"body":"it's kind of like looking back"},{"speaker":"Annemie Tonken","startTime":727.89,"endTime":734.13,"body":"at myself. Dressed in my like,"},{"speaker":"Annemie Tonken","startTime":727.89,"endTime":734.13,"body":"teenage garb. Like, like, Oh,"},{"speaker":"Annemie Tonken","startTime":734.22,"endTime":737.58,"body":"she has amazing skin. But also"},{"speaker":"Annemie Tonken","startTime":734.22,"endTime":737.58,"body":"Wow, that's a terrible pair of"},{"speaker":"Annemie Tonken","startTime":737.58,"endTime":739.17,"body":"jeans or whatever. Oh, my"},{"speaker":"Carolina Guzik","startTime":739.17,"endTime":741.63,"body":"God, when I'm"},{"speaker":"Carolina Guzik","startTime":739.17,"endTime":741.63,"body":"just like, I remember right now."},{"speaker":"Carolina Guzik","startTime":741.63,"endTime":744.6,"body":"Like, I just got this flashback"},{"speaker":"Carolina Guzik","startTime":741.63,"endTime":744.6,"body":"like my homepage was beautiful."},{"speaker":"Carolina Guzik","startTime":744.6,"endTime":747.72,"body":"And I remember opening with"},{"speaker":"Carolina Guzik","startTime":744.6,"endTime":747.72,"body":"like, a pair of shoes for our"},{"speaker":"Carolina Guzik","startTime":747.72,"endTime":753.27,"body":"wedding. What the heck, I was"},{"speaker":"Carolina Guzik","startTime":747.72,"endTime":753.27,"body":"kick? What What? What? No sense."},{"speaker":"Carolina Guzik","startTime":753.3,"endTime":756.06,"body":"Why am I leading that I'm a"},{"speaker":"Carolina Guzik","startTime":753.3,"endTime":756.06,"body":"wedding photographer with a pair"},{"speaker":"Carolina Guzik","startTime":756.06,"endTime":759.75,"body":"of shoes. Oh, Lord, it was a"},{"speaker":"Carolina Guzik","startTime":756.06,"endTime":759.75,"body":"miracle that I got business."},{"speaker":"Carolina Guzik","startTime":759.75,"endTime":761.49,"body":"Like, you know what?"},{"speaker":"Annemie Tonken","startTime":761.52,"endTime":763.77,"body":"Well, first of"},{"speaker":"Annemie Tonken","startTime":761.52,"endTime":763.77,"body":"all, I mean, let's just be"},{"speaker":"Annemie Tonken","startTime":763.77,"endTime":767.04,"body":"honest, like the competition has"},{"speaker":"Annemie Tonken","startTime":763.77,"endTime":767.04,"body":"only gotten stiffer. Right?"},{"speaker":"Annemie Tonken","startTime":767.52,"endTime":771.36,"body":"Yeah. And at the time, like"},{"speaker":"Annemie Tonken","startTime":767.52,"endTime":771.36,"body":"those wedding details, that was"},{"speaker":"Annemie Tonken","startTime":771.36,"endTime":774.69,"body":"sort of a was a new thing."},{"speaker":"Annemie Tonken","startTime":771.36,"endTime":774.69,"body":"Because before when it was"},{"speaker":"Annemie Tonken","startTime":774.69,"endTime":777.45,"body":"filmed, they were like, you get"},{"speaker":"Annemie Tonken","startTime":774.69,"endTime":777.45,"body":"80 photos from your wedding. You"},{"speaker":"Annemie Tonken","startTime":777.45,"endTime":781.68,"body":"really want me to waste one of"},{"speaker":"Annemie Tonken","startTime":777.45,"endTime":781.68,"body":"them on your shoes. So yeah, it"},{"speaker":"Annemie Tonken","startTime":781.68,"endTime":785.16,"body":"is it has come a long way. But"},{"speaker":"Annemie Tonken","startTime":781.68,"endTime":785.16,"body":"it was super fun. And I suppose"},{"speaker":"Annemie Tonken","startTime":785.19,"endTime":789.51,"body":"if you are someone out there"},{"speaker":"Annemie Tonken","startTime":785.19,"endTime":789.51,"body":"listening who suffers from"},{"speaker":"Annemie Tonken","startTime":789.51,"endTime":792.51,"body":"imposter syndrome. And you think"},{"speaker":"Annemie Tonken","startTime":789.51,"endTime":792.51,"body":"like all these other"},{"speaker":"Annemie Tonken","startTime":792.51,"endTime":794.79,"body":"photographers, they know what"},{"speaker":"Annemie Tonken","startTime":792.51,"endTime":794.79,"body":"they are doing. They've been in"},{"speaker":"Annemie Tonken","startTime":794.79,"endTime":797.4,"body":"business for such a long time,"},{"speaker":"Annemie Tonken","startTime":794.79,"endTime":797.4,"body":"like the Wayback Machine, new"},{"speaker":"Annemie Tonken","startTime":797.4,"endTime":801.99,"body":"website. You'll see everybody"},{"speaker":"Annemie Tonken","startTime":797.4,"endTime":801.99,"body":"starts somewhere. It's an"},{"speaker":"Annemie Tonken","startTime":801.99,"endTime":803.4,"body":"important thing to remember."},{"speaker":"Carolina Guzik","startTime":803.79,"endTime":806.61,"body":"It's so funny,"},{"speaker":"Carolina Guzik","startTime":803.79,"endTime":806.61,"body":"because I took a class with a"},{"speaker":"Carolina Guzik","startTime":806.61,"endTime":810.42,"body":"very, very famous photographer,"},{"speaker":"Carolina Guzik","startTime":806.61,"endTime":810.42,"body":"but don't say names, but like,"},{"speaker":"Carolina Guzik","startTime":810.69,"endTime":814.53,"body":"talking about like 4050 grand"},{"speaker":"Carolina Guzik","startTime":810.69,"endTime":814.53,"body":"per wedding. Oh, wow. Yeah. Yes."},{"speaker":"Carolina Guzik","startTime":814.98,"endTime":819.45,"body":"And they were showing their kind"},{"speaker":"Carolina Guzik","startTime":814.98,"endTime":819.45,"body":"of like wedding collections for"},{"speaker":"Carolina Guzik","startTime":819.45,"endTime":824.4,"body":"like, 10 years, you know, go. I"},{"speaker":"Carolina Guzik","startTime":819.45,"endTime":824.4,"body":"was in shock of the photos. I"},{"speaker":"Carolina Guzik","startTime":824.4,"endTime":827.79,"body":"was like, Oh, my God, the only"},{"speaker":"Carolina Guzik","startTime":824.4,"endTime":827.79,"body":"thing that was lacking was"},{"speaker":"Carolina Guzik","startTime":827.79,"endTime":830.31,"body":"confidence because we had the"},{"speaker":"Carolina Guzik","startTime":827.79,"endTime":830.31,"body":"same images friend."},{"speaker":"Annemie Tonken","startTime":831.53,"endTime":834.59,"body":"Yep. Well, I"},{"speaker":"Annemie Tonken","startTime":831.53,"endTime":834.59,"body":"mean, and again, I feel like"},{"speaker":"Annemie Tonken","startTime":834.59,"endTime":838.52,"body":"that is a that is something that"},{"speaker":"Annemie Tonken","startTime":834.59,"endTime":838.52,"body":"all of us can use a reminder"},{"speaker":"Annemie Tonken","startTime":838.52,"endTime":842.12,"body":"about and you were talking about"},{"speaker":"Annemie Tonken","startTime":838.52,"endTime":842.12,"body":"imposter syndrome with 100,000"},{"speaker":"Annemie Tonken","startTime":842.12,"endTime":844.31,"body":"downloads, if you listen to"},{"speaker":"Annemie Tonken","startTime":842.12,"endTime":844.31,"body":"somebody else who has a million"},{"speaker":"Annemie Tonken","startTime":844.31,"endTime":848.84,"body":"downloads or whatever. I mean,"},{"speaker":"Annemie Tonken","startTime":844.31,"endTime":848.84,"body":"it's that whole like your don't"},{"speaker":"Annemie Tonken","startTime":848.84,"endTime":851.03,"body":"begin don't compare your"},{"speaker":"Annemie Tonken","startTime":848.84,"endTime":851.03,"body":"beginning to their middle,"},{"speaker":"Annemie Tonken","startTime":851.03,"endTime":854.69,"body":"right, like 100% It's an"},{"speaker":"Annemie Tonken","startTime":851.03,"endTime":854.69,"body":"important reminder for all of"},{"speaker":"Annemie Tonken","startTime":854.69,"endTime":857.9,"body":"us. And if you're an I'm sure"},{"speaker":"Annemie Tonken","startTime":854.69,"endTime":857.9,"body":"you are like me in this way,"},{"speaker":"Annemie Tonken","startTime":858.05,"endTime":860.72,"body":"it's like every time I set a"},{"speaker":"Annemie Tonken","startTime":858.05,"endTime":860.72,"body":"goal when I need it, then the"},{"speaker":"Annemie Tonken","startTime":860.72,"endTime":864.17,"body":"next time I'm like, well, that"},{"speaker":"Annemie Tonken","startTime":860.72,"endTime":864.17,"body":"goals that's in the rearview"},{"speaker":"Annemie Tonken","startTime":864.17,"endTime":866.78,"body":"mirror now where's the Where did"},{"speaker":"Annemie Tonken","startTime":864.17,"endTime":866.78,"body":"the goalposts move in the"},{"speaker":"Annemie Tonken","startTime":866.78,"endTime":871.91,"body":"meantime? So 100% Man, okay, so"},{"speaker":"Annemie Tonken","startTime":866.78,"endTime":871.91,"body":"let's get back to websites. I'm"},{"speaker":"Annemie Tonken","startTime":871.91,"endTime":875.36,"body":"apparently super chatty today. I"},{"speaker":"Annemie Tonken","startTime":871.91,"endTime":875.36,"body":"told Carolina we started"},{"speaker":"Annemie Tonken","startTime":875.39,"endTime":879.44,"body":"recording that I was given a"},{"speaker":"Annemie Tonken","startTime":875.39,"endTime":879.44,"body":"gift certificate for a massage"},{"speaker":"Annemie Tonken","startTime":879.53,"endTime":883.4,"body":"at Christmas and I booked it and"},{"speaker":"Annemie Tonken","startTime":879.53,"endTime":883.4,"body":"so now I'm like loosey goosey,"},{"speaker":"Annemie Tonken","startTime":883.4,"endTime":884.75,"body":"like, just chat."},{"speaker":"Carolina Guzik","startTime":885.18,"endTime":888.21,"body":"You guys have to"},{"speaker":"Carolina Guzik","startTime":885.18,"endTime":888.21,"body":"see how glow ish is looking"},{"speaker":"Carolina Guzik","startTime":888.21,"endTime":891.99,"body":"beautiful, like a million bucks."},{"speaker":"Carolina Guzik","startTime":888.21,"endTime":891.99,"body":"Looking like a perfect website"},{"speaker":"Carolina Guzik","startTime":891.99,"endTime":893.49,"body":"that is ranking on number one"},{"speaker":"Carolina Guzik","startTime":891.99,"endTime":893.49,"body":"and"},{"speaker":"Annemie Tonken","startTime":894.329,"endTime":896.609,"body":"that's my whole"},{"speaker":"Annemie Tonken","startTime":894.329,"endTime":896.609,"body":"life. It's ranking number one."},{"speaker":"Carolina Guzik","startTime":897.45,"endTime":898.38,"body":"Exactly."},{"speaker":"Annemie Tonken","startTime":898.74,"endTime":902.43,"body":"Just kidding. So"},{"speaker":"Annemie Tonken","startTime":898.74,"endTime":902.43,"body":"So, um, so let's talk a little"},{"speaker":"Annemie Tonken","startTime":902.43,"endTime":906.51,"body":"bit about if you were, let's"},{"speaker":"Annemie Tonken","startTime":902.43,"endTime":906.51,"body":"pretend we're starting over,"},{"speaker":"Annemie Tonken","startTime":906.51,"endTime":910.8,"body":"let's pretend that we are brand"},{"speaker":"Annemie Tonken","startTime":906.51,"endTime":910.8,"body":"new photographers. And it's"},{"speaker":"Annemie Tonken","startTime":910.8,"endTime":913.14,"body":"like, Okay, I'm going to put"},{"speaker":"Annemie Tonken","startTime":910.8,"endTime":913.14,"body":"together a website, and I feel"},{"speaker":"Annemie Tonken","startTime":913.14,"endTime":916.56,"body":"totally overwhelmed. Like, how"},{"speaker":"Annemie Tonken","startTime":913.14,"endTime":916.56,"body":"do you break that down and just"},{"speaker":"Annemie Tonken","startTime":916.56,"endTime":919.56,"body":"talk about where to start? Like,"},{"speaker":"Annemie Tonken","startTime":916.56,"endTime":919.56,"body":"what is the basics that every"},{"speaker":"Annemie Tonken","startTime":919.56,"endTime":920.4,"body":"website needs?"},{"speaker":"Carolina Guzik","startTime":921.06,"endTime":923.79,"body":"Yes, I got"},{"speaker":"Carolina Guzik","startTime":921.06,"endTime":923.79,"body":"overwhelmed right now. So yes, I"},{"speaker":"Carolina Guzik","startTime":923.79,"endTime":926.52,"body":"would say the first thing that"},{"speaker":"Carolina Guzik","startTime":923.79,"endTime":926.52,"body":"you need to do is be realistic"},{"speaker":"Carolina Guzik","startTime":926.52,"endTime":929.85,"body":"with how much money you want to"},{"speaker":"Carolina Guzik","startTime":926.52,"endTime":929.85,"body":"invest. As we mentioned, 10"},{"speaker":"Carolina Guzik","startTime":929.85,"endTime":932.94,"body":"years ago, when we started, it"},{"speaker":"Carolina Guzik","startTime":929.85,"endTime":932.94,"body":"was still 1000s of dollars,"},{"speaker":"Carolina Guzik","startTime":932.94,"endTime":935.97,"body":"right to hire somebody to do"},{"speaker":"Carolina Guzik","startTime":932.94,"endTime":935.97,"body":"your website. Nowadays, there's"},{"speaker":"Carolina Guzik","startTime":935.97,"endTime":938.88,"body":"so many companies out there,"},{"speaker":"Carolina Guzik","startTime":935.97,"endTime":938.88,"body":"then you can still obviously"},{"speaker":"Carolina Guzik","startTime":938.88,"endTime":943.62,"body":"pay, let's say, 500 600 $800."},{"speaker":"Carolina Guzik","startTime":938.88,"endTime":943.62,"body":"But you have to spend $10,000."},{"speaker":"Carolina Guzik","startTime":944.61,"endTime":947.16,"body":"So that will be my beginning,"},{"speaker":"Carolina Guzik","startTime":944.61,"endTime":947.16,"body":"how much money do you have,"},{"speaker":"Carolina Guzik","startTime":947.16,"endTime":949.8,"body":"because I believe in every"},{"speaker":"Carolina Guzik","startTime":947.16,"endTime":949.8,"body":"budget, they're really, really"},{"speaker":"Carolina Guzik","startTime":949.8,"endTime":954.03,"body":"good, you know, options for you."},{"speaker":"Carolina Guzik","startTime":949.8,"endTime":954.03,"body":"Right? I would say, a stick to"},{"speaker":"Carolina Guzik","startTime":954.06,"endTime":957.72,"body":"WordPress, unlike an old school."},{"speaker":"Carolina Guzik","startTime":954.06,"endTime":957.72,"body":"So try to find a company that"},{"speaker":"Carolina Guzik","startTime":957.72,"endTime":961.29,"body":"you know, is based on WordPress,"},{"speaker":"Carolina Guzik","startTime":957.72,"endTime":961.29,"body":"or SquareSpace is also really"},{"speaker":"Carolina Guzik","startTime":961.29,"endTime":964.32,"body":"good to host your website. So"},{"speaker":"Carolina Guzik","startTime":961.29,"endTime":964.32,"body":"those will be my two"},{"speaker":"Carolina Guzik","startTime":964.35,"endTime":967.95,"body":"recommendations. So"},{"speaker":"Carolina Guzik","startTime":964.35,"endTime":967.95,"body":"understanding the platform and"},{"speaker":"Carolina Guzik","startTime":967.95,"endTime":971.13,"body":"finding out somebody that can do"},{"speaker":"Carolina Guzik","startTime":967.95,"endTime":971.13,"body":"the design for you, or that you"},{"speaker":"Carolina Guzik","startTime":971.13,"endTime":974.94,"body":"can buy a template, something"},{"speaker":"Carolina Guzik","startTime":971.13,"endTime":974.94,"body":"like that, that is simple. Once"},{"speaker":"Carolina Guzik","startTime":974.94,"endTime":979.17,"body":"you have that is where things"},{"speaker":"Carolina Guzik","startTime":974.94,"endTime":979.17,"body":"get a little bit more dense. And"},{"speaker":"Carolina Guzik","startTime":979.17,"endTime":981.66,"body":"that's when people get really,"},{"speaker":"Carolina Guzik","startTime":979.17,"endTime":981.66,"body":"really overwhelmed. And I would"},{"speaker":"Carolina Guzik","startTime":981.66,"endTime":985.56,"body":"say is like, first of all, your"},{"speaker":"Carolina Guzik","startTime":981.66,"endTime":985.56,"body":"website is never ever going to"},{"speaker":"Carolina Guzik","startTime":985.56,"endTime":989.82,"body":"be perfect. I've been doing this"},{"speaker":"Carolina Guzik","startTime":985.56,"endTime":989.82,"body":"for years. For the past two"},{"speaker":"Carolina Guzik","startTime":989.82,"endTime":992.4,"body":"years, I've been doing websites,"},{"speaker":"Carolina Guzik","startTime":989.82,"endTime":992.4,"body":"reviews, and even my website,"},{"speaker":"Carolina Guzik","startTime":992.4,"endTime":995.01,"body":"like if I go and take a look at"},{"speaker":"Carolina Guzik","startTime":992.4,"endTime":995.01,"body":"it today, I think it's really,"},{"speaker":"Carolina Guzik","startTime":995.01,"endTime":998.97,"body":"really good. Is it at 100%?"},{"speaker":"Carolina Guzik","startTime":995.01,"endTime":998.97,"body":"Probably not probably there's"},{"speaker":"Carolina Guzik","startTime":998.97,"endTime":1001.55,"body":"room for improvement. So that's"},{"speaker":"Carolina Guzik","startTime":998.97,"endTime":1001.55,"body":"one of the things to consider,"},{"speaker":"Carolina Guzik","startTime":1001.76,"endTime":1005.09,"body":"your website is never going to"},{"speaker":"Carolina Guzik","startTime":1001.76,"endTime":1005.09,"body":"be send Nish per se you know,"},{"speaker":"Carolina Guzik","startTime":1005.09,"endTime":1007.55,"body":"quote, unquote, and it's never"},{"speaker":"Carolina Guzik","startTime":1005.09,"endTime":1007.55,"body":"going to be perfect. But what we"},{"speaker":"Carolina Guzik","startTime":1007.55,"endTime":1012.32,"body":"need to aim is to get as close"},{"speaker":"Carolina Guzik","startTime":1007.55,"endTime":1012.32,"body":"as good as possible. Now, once"},{"speaker":"Carolina Guzik","startTime":1012.32,"endTime":1017.06,"body":"you have that, I think that it's"},{"speaker":"Carolina Guzik","startTime":1012.32,"endTime":1017.06,"body":"important to take a look at and"},{"speaker":"Carolina Guzik","startTime":1017.06,"endTime":1019.67,"body":"this is when it gets tricky,"},{"speaker":"Carolina Guzik","startTime":1017.06,"endTime":1019.67,"body":"because a website has to be"},{"speaker":"Carolina Guzik","startTime":1019.67,"endTime":1022.34,"body":"obviously a reflection of your"},{"speaker":"Carolina Guzik","startTime":1019.67,"endTime":1022.34,"body":"brand. Who are you as a"},{"speaker":"Carolina Guzik","startTime":1022.34,"endTime":1025.46,"body":"photographer? And who do you"},{"speaker":"Carolina Guzik","startTime":1022.34,"endTime":1025.46,"body":"want to attract. And this is"},{"speaker":"Carolina Guzik","startTime":1025.46,"endTime":1028.1,"body":"when people get really, really"},{"speaker":"Carolina Guzik","startTime":1025.46,"endTime":1028.1,"body":"stuck, right? Because they're"},{"speaker":"Carolina Guzik","startTime":1028.1,"endTime":1032.45,"body":"big questions. And probably,"},{"speaker":"Carolina Guzik","startTime":1028.1,"endTime":1032.45,"body":"you're not gonna get that in an"},{"speaker":"Carolina Guzik","startTime":1032.45,"endTime":1036.2,"body":"hour or two hours. And again,"},{"speaker":"Carolina Guzik","startTime":1032.45,"endTime":1036.2,"body":"this is something that with time"},{"speaker":"Carolina Guzik","startTime":1036.23,"endTime":1039.35,"body":"is gonna evolve, and it's gonna"},{"speaker":"Carolina Guzik","startTime":1036.23,"endTime":1039.35,"body":"be dynamic. But I think it's"},{"speaker":"Carolina Guzik","startTime":1039.35,"endTime":1043.34,"body":"really important to identify"},{"speaker":"Carolina Guzik","startTime":1039.35,"endTime":1043.34,"body":"this because that's gonna lead"},{"speaker":"Carolina Guzik","startTime":1043.55,"endTime":1047.78,"body":"the images that you show, this"},{"speaker":"Carolina Guzik","startTime":1043.55,"endTime":1047.78,"body":"is gonna lead the actual voice"},{"speaker":"Carolina Guzik","startTime":1047.78,"endTime":1050.57,"body":"that you use on your website,"},{"speaker":"Carolina Guzik","startTime":1047.78,"endTime":1050.57,"body":"what do you write about the"},{"speaker":"Carolina Guzik","startTime":1050.6,"endTime":1054.41,"body":"words that you use, are you a"},{"speaker":"Carolina Guzik","startTime":1050.6,"endTime":1054.41,"body":"little bit more formal Are you"},{"speaker":"Carolina Guzik","startTime":1054.41,"endTime":1058.4,"body":"super laid back, so all that"},{"speaker":"Carolina Guzik","startTime":1054.41,"endTime":1058.4,"body":"it's gonna be affected by which"},{"speaker":"Carolina Guzik","startTime":1058.4,"endTime":1062.63,"body":"client you want to target your"},{"speaker":"Carolina Guzik","startTime":1058.4,"endTime":1062.63,"body":"website to be? So let's say that"},{"speaker":"Carolina Guzik","startTime":1062.63,"endTime":1065.0,"body":"we get that figure it out."},{"speaker":"Carolina Guzik","startTime":1062.63,"endTime":1065.0,"body":"Obviously, once you have your"},{"speaker":"Carolina Guzik","startTime":1065.0,"endTime":1068.27,"body":"target audience and all that,"},{"speaker":"Carolina Guzik","startTime":1065.0,"endTime":1068.27,"body":"we're going to look at our"},{"speaker":"Carolina Guzik","startTime":1068.27,"endTime":1071.63,"body":"portfolio. And I think this is"},{"speaker":"Carolina Guzik","startTime":1068.27,"endTime":1071.63,"body":"also where people get like, you"},{"speaker":"Carolina Guzik","startTime":1071.63,"endTime":1074.57,"body":"know what, I'm going to put"},{"speaker":"Carolina Guzik","startTime":1071.63,"endTime":1074.57,"body":"every single image on my"},{"speaker":"Carolina Guzik","startTime":1074.57,"endTime":1077.36,"body":"website, because the more the"},{"speaker":"Carolina Guzik","startTime":1074.57,"endTime":1077.36,"body":"better, I want to make sure that"},{"speaker":"Carolina Guzik","startTime":1077.36,"endTime":1081.35,"body":"they know that I do everything."},{"speaker":"Carolina Guzik","startTime":1077.36,"endTime":1081.35,"body":"And that is not so great."},{"speaker":"Carolina Guzik","startTime":1081.35,"endTime":1085.07,"body":"Because one, you're going to"},{"speaker":"Carolina Guzik","startTime":1081.35,"endTime":1085.07,"body":"give like the visitor like"},{"speaker":"Carolina Guzik","startTime":1085.1,"endTime":1087.56,"body":"client fatigue, right, they're"},{"speaker":"Carolina Guzik","startTime":1085.1,"endTime":1087.56,"body":"going to come to your website,"},{"speaker":"Carolina Guzik","startTime":1087.56,"endTime":1090.38,"body":"they're going to scroll and"},{"speaker":"Carolina Guzik","startTime":1087.56,"endTime":1090.38,"body":"scroll, and it's like the never"},{"speaker":"Carolina Guzik","startTime":1090.38,"endTime":1094.25,"body":"ending scroll. And instead of"},{"speaker":"Carolina Guzik","startTime":1090.38,"endTime":1094.25,"body":"like, selling them into how good"},{"speaker":"Carolina Guzik","startTime":1094.25,"endTime":1097.25,"body":"you are. Now they're like"},{"speaker":"Carolina Guzik","startTime":1094.25,"endTime":1097.25,"body":"overwhelmed and confused. And"},{"speaker":"Carolina Guzik","startTime":1097.25,"endTime":1099.53,"body":"what happens when somebody gets"},{"speaker":"Carolina Guzik","startTime":1097.25,"endTime":1099.53,"body":"overwhelming a website, they"},{"speaker":"Carolina Guzik","startTime":1099.53,"endTime":1101.06,"body":"leave. One of"},{"speaker":"Annemie Tonken","startTime":1101.06,"endTime":1103.85,"body":"the examples"},{"speaker":"Annemie Tonken","startTime":1101.06,"endTime":1103.85,"body":"that I use for that all the time"},{"speaker":"Annemie Tonken","startTime":1103.85,"endTime":1108.95,"body":"is Netflix, like, I have to go"},{"speaker":"Annemie Tonken","startTime":1103.85,"endTime":1108.95,"body":"in. In fact, I almost always if"},{"speaker":"Annemie Tonken","startTime":1108.95,"endTime":1110.81,"body":"I have an evening, where I'm"},{"speaker":"Annemie Tonken","startTime":1108.95,"endTime":1110.81,"body":"gonna sit down and watch a"},{"speaker":"Annemie Tonken","startTime":1110.81,"endTime":1115.64,"body":"movie, I will do like pre work"},{"speaker":"Annemie Tonken","startTime":1110.81,"endTime":1115.64,"body":"where I go into Rotten Tomatoes,"},{"speaker":"Annemie Tonken","startTime":1115.64,"endTime":1118.4,"body":"or one of those and search for"},{"speaker":"Annemie Tonken","startTime":1115.64,"endTime":1118.4,"body":"like, what's the best streaming"},{"speaker":"Annemie Tonken","startTime":1118.4,"endTime":1121.88,"body":"movie available right now?"},{"speaker":"Annemie Tonken","startTime":1118.4,"endTime":1121.88,"body":"Because if I just go in and"},{"speaker":"Annemie Tonken","startTime":1121.88,"endTime":1124.43,"body":"start deep diving, and of"},{"speaker":"Annemie Tonken","startTime":1121.88,"endTime":1124.43,"body":"course, it's not just Netflix, I"},{"speaker":"Annemie Tonken","startTime":1124.43,"endTime":1129.8,"body":"also have like, HBO, Max and"},{"speaker":"Annemie Tonken","startTime":1124.43,"endTime":1129.8,"body":"Disney plus. And oh, like"},{"speaker":"Annemie Tonken","startTime":1129.92,"endTime":1135.02,"body":"400,000 movie options later, I"},{"speaker":"Annemie Tonken","startTime":1129.92,"endTime":1135.02,"body":"just go to bed? Because I'm"},{"speaker":"Annemie Tonken","startTime":1135.02,"endTime":1137.9,"body":"like, I don't know, I don't even"},{"speaker":"Annemie Tonken","startTime":1135.02,"endTime":1137.9,"body":"remember which ones looked good."},{"speaker":"Annemie Tonken","startTime":1138.2,"endTime":1142.19,"body":"So it's totally true. Like, you"},{"speaker":"Annemie Tonken","startTime":1138.2,"endTime":1142.19,"body":"have to give someone enough to"},{"speaker":"Annemie Tonken","startTime":1142.19,"endTime":1145.13,"body":"be able to say like, Yep, I like"},{"speaker":"Annemie Tonken","startTime":1142.19,"endTime":1145.13,"body":"their work. I think that they're"},{"speaker":"Annemie Tonken","startTime":1145.13,"endTime":1148.64,"body":"a good match. But then you have"},{"speaker":"Annemie Tonken","startTime":1145.13,"endTime":1148.64,"body":"to stop and be like, Okay, time"},{"speaker":"Annemie Tonken","startTime":1148.64,"endTime":1149.69,"body":"to do something about"},{"speaker":"Carolina Guzik","startTime":1150.17,"endTime":1152.45,"body":"take action."},{"speaker":"Carolina Guzik","startTime":1150.17,"endTime":1152.45,"body":"Yeah. And that's another point,"},{"speaker":"Carolina Guzik","startTime":1152.45,"endTime":1154.46,"body":"you know, right. We want to make"},{"speaker":"Carolina Guzik","startTime":1152.45,"endTime":1154.46,"body":"sure that as you mentioned, that"},{"speaker":"Carolina Guzik","startTime":1154.46,"endTime":1158.66,"body":"we give them enough to kind of"},{"speaker":"Carolina Guzik","startTime":1154.46,"endTime":1158.66,"body":"like, get them curious about and"},{"speaker":"Carolina Guzik","startTime":1158.66,"endTime":1161.57,"body":"then enough to be like for them"},{"speaker":"Carolina Guzik","startTime":1158.66,"endTime":1161.57,"body":"to be like I want to see more"},{"speaker":"Carolina Guzik","startTime":1161.6,"endTime":1164.0,"body":"they need to say like I want to"},{"speaker":"Carolina Guzik","startTime":1161.6,"endTime":1164.0,"body":"see more, and that's how they"},{"speaker":"Carolina Guzik","startTime":1164.0,"endTime":1166.25,"body":"contact you. And then when"},{"speaker":"Carolina Guzik","startTime":1164.0,"endTime":1166.25,"body":"obviously when they contact you,"},{"speaker":"Carolina Guzik","startTime":1166.25,"endTime":1170.66,"body":"you know, you can show more but"},{"speaker":"Carolina Guzik","startTime":1166.25,"endTime":1170.66,"body":"like putting every single image"},{"speaker":"Carolina Guzik","startTime":1170.66,"endTime":1173.03,"body":"that you have on your website,"},{"speaker":"Carolina Guzik","startTime":1170.66,"endTime":1173.03,"body":"it's it's not good for you."},{"speaker":"Carolina Guzik","startTime":1173.24,"endTime":1175.85,"body":"Right? And it comes down also"},{"speaker":"Carolina Guzik","startTime":1173.24,"endTime":1175.85,"body":"like if you're starting out and"},{"speaker":"Carolina Guzik","startTime":1175.85,"endTime":1178.04,"body":"you're like well, I the"},{"speaker":"Carolina Guzik","startTime":1175.85,"endTime":1178.04,"body":"families, I do weddings, I"},{"speaker":"Carolina Guzik","startTime":1178.07,"endTime":1181.04,"body":"photograph pets, I do headshots,"},{"speaker":"Carolina Guzik","startTime":1178.07,"endTime":1181.04,"body":"and you just have a gallery with"},{"speaker":"Carolina Guzik","startTime":1181.07,"endTime":1184.82,"body":"all of them. Again, it's like"},{"speaker":"Carolina Guzik","startTime":1181.07,"endTime":1184.82,"body":"what's happening in here, the"},{"speaker":"Carolina Guzik","startTime":1184.82,"endTime":1187.43,"body":"client is going to be completely"},{"speaker":"Carolina Guzik","startTime":1184.82,"endTime":1187.43,"body":"confused because now they see a"},{"speaker":"Carolina Guzik","startTime":1187.43,"endTime":1189.83,"body":"beautiful photo. Let's say you"},{"speaker":"Carolina Guzik","startTime":1187.43,"endTime":1189.83,"body":"have a wedding. And then they"},{"speaker":"Carolina Guzik","startTime":1189.83,"endTime":1191.96,"body":"see a picture of a baby and"},{"speaker":"Carolina Guzik","startTime":1189.83,"endTime":1191.96,"body":"they're like, Well, I'm not"},{"speaker":"Carolina Guzik","startTime":1191.96,"endTime":1195.95,"body":"there yet. So we need to"},{"speaker":"Carolina Guzik","startTime":1191.96,"endTime":1195.95,"body":"understand that your website"},{"speaker":"Carolina Guzik","startTime":1195.95,"endTime":1199.61,"body":"should have a place for"},{"speaker":"Carolina Guzik","startTime":1195.95,"endTime":1199.61,"body":"everything. This is really"},{"speaker":"Carolina Guzik","startTime":1199.61,"endTime":1202.25,"body":"important. I am a wedding and"},{"speaker":"Carolina Guzik","startTime":1199.61,"endTime":1202.25,"body":"lifestyle photographer, I"},{"speaker":"Carolina Guzik","startTime":1202.25,"endTime":1206.6,"body":"photograph tons of families and"},{"speaker":"Carolina Guzik","startTime":1202.25,"endTime":1206.6,"body":"tons of weddings. And I don't"},{"speaker":"Carolina Guzik","startTime":1206.6,"endTime":1209.06,"body":"want to have two websites. I"},{"speaker":"Carolina Guzik","startTime":1206.6,"endTime":1209.06,"body":"don't I don't have the mental"},{"speaker":"Carolina Guzik","startTime":1209.06,"endTime":1212.39,"body":"capacity to do this. But I am"},{"speaker":"Carolina Guzik","startTime":1209.06,"endTime":1212.39,"body":"very strategic on the way that I"},{"speaker":"Carolina Guzik","startTime":1212.39,"endTime":1217.22,"body":"have my website. My homepage is"},{"speaker":"Carolina Guzik","startTime":1212.39,"endTime":1217.22,"body":"just about weddings. That's it."},{"speaker":"Carolina Guzik","startTime":1217.61,"endTime":1220.91,"body":"And my keyword and like all the"},{"speaker":"Carolina Guzik","startTime":1217.61,"endTime":1220.91,"body":"targeting that I'm doing for my"},{"speaker":"Carolina Guzik","startTime":1220.91,"endTime":1224.54,"body":"website is just about weddings."},{"speaker":"Carolina Guzik","startTime":1220.91,"endTime":1224.54,"body":"However, within my website,"},{"speaker":"Carolina Guzik","startTime":1224.54,"endTime":1227.0,"body":"there's like a little button"},{"speaker":"Carolina Guzik","startTime":1224.54,"endTime":1227.0,"body":"that says, if you are looking"},{"speaker":"Carolina Guzik","startTime":1227.0,"endTime":1230.63,"body":"for families, click here or"},{"speaker":"Carolina Guzik","startTime":1227.0,"endTime":1230.63,"body":"something along those lines. And"},{"speaker":"Carolina Guzik","startTime":1230.63,"endTime":1234.32,"body":"then inside my website is a"},{"speaker":"Carolina Guzik","startTime":1230.63,"endTime":1234.32,"body":"space for family photography. So"},{"speaker":"Carolina Guzik","startTime":1234.32,"endTime":1237.95,"body":"I'm not mixing on my homepage,"},{"speaker":"Carolina Guzik","startTime":1234.32,"endTime":1237.95,"body":"like babies, families, click"},{"speaker":"Carolina Guzik","startTime":1237.95,"endTime":1241.25,"body":"here, even if you are putting"},{"speaker":"Carolina Guzik","startTime":1237.95,"endTime":1241.25,"body":"just kind of like, like a photo"},{"speaker":"Carolina Guzik","startTime":1241.25,"endTime":1244.58,"body":"that is gonna link to like a"},{"speaker":"Carolina Guzik","startTime":1241.25,"endTime":1244.58,"body":"separate page. You're confusing,"},{"speaker":"Carolina Guzik","startTime":1244.58,"endTime":1247.49,"body":"not only your possible clients,"},{"speaker":"Carolina Guzik","startTime":1244.58,"endTime":1247.49,"body":"but you're also confusing"},{"speaker":"Carolina Guzik","startTime":1247.49,"endTime":1251.21,"body":"Google. And again, we start"},{"speaker":"Carolina Guzik","startTime":1247.49,"endTime":1251.21,"body":"confusing Google. You don't?"},{"speaker":"Annemie Tonken","startTime":1252.08,"endTime":1256.19,"body":"Exactly. So I"},{"speaker":"Annemie Tonken","startTime":1252.08,"endTime":1256.19,"body":"would love to get your take on"},{"speaker":"Annemie Tonken","startTime":1256.19,"endTime":1259.73,"body":"this. I know that you teach a"},{"speaker":"Annemie Tonken","startTime":1256.19,"endTime":1259.73,"body":"lot about websites and marketing"},{"speaker":"Annemie Tonken","startTime":1259.73,"endTime":1263.54,"body":"and all that sort of stuff. So"},{"speaker":"Annemie Tonken","startTime":1259.73,"endTime":1263.54,"body":"what is your answer when you get"},{"speaker":"Annemie Tonken","startTime":1263.54,"endTime":1268.22,"body":"somebody who says, right, but I"},{"speaker":"Annemie Tonken","startTime":1263.54,"endTime":1268.22,"body":"do photograph five different"},{"speaker":"Annemie Tonken","startTime":1268.22,"endTime":1270.86,"body":"things. And I like all five of"},{"speaker":"Annemie Tonken","startTime":1268.22,"endTime":1270.86,"body":"those things I don't want to"},{"speaker":"Annemie Tonken","startTime":1270.86,"endTime":1273.89,"body":"niche down I don't want to be"},{"speaker":"Annemie Tonken","startTime":1270.86,"endTime":1273.89,"body":"just a wedding photographer. I"},{"speaker":"Annemie Tonken","startTime":1273.89,"endTime":1279.59,"body":"photograph maternity. And"},{"speaker":"Annemie Tonken","startTime":1273.89,"endTime":1279.59,"body":"newborns. I also do weddings and"},{"speaker":"Annemie Tonken","startTime":1279.59,"endTime":1284.96,"body":"branding and fill in another one"},{"speaker":"Annemie Tonken","startTime":1279.59,"endTime":1284.96,"body":"families. How do you recommend"},{"speaker":"Annemie Tonken","startTime":1285.08,"endTime":1287.99,"body":"without having five different"},{"speaker":"Annemie Tonken","startTime":1285.08,"endTime":1287.99,"body":"websites? Or four different"},{"speaker":"Annemie Tonken","startTime":1287.99,"endTime":1292.28,"body":"websites? How do you recommend"},{"speaker":"Annemie Tonken","startTime":1287.99,"endTime":1292.28,"body":"that somebody navigate that?"},{"speaker":"Annemie Tonken","startTime":1292.46,"endTime":1294.71,"body":"Showing it but not overwhelming"},{"speaker":"Annemie Tonken","startTime":1292.46,"endTime":1294.71,"body":"or confusing?"},{"speaker":"Carolina Guzik","startTime":1294.95,"endTime":1297.35,"body":"So my first"},{"speaker":"Carolina Guzik","startTime":1294.95,"endTime":1297.35,"body":"question will be Which one do"},{"speaker":"Carolina Guzik","startTime":1297.35,"endTime":1300.44,"body":"you like? Do you love most? If"},{"speaker":"Carolina Guzik","startTime":1297.35,"endTime":1300.44,"body":"you tell me all of them, my love"},{"speaker":"Carolina Guzik","startTime":1300.44,"endTime":1304.76,"body":"is SQL for all of them. Like,"},{"speaker":"Carolina Guzik","startTime":1300.44,"endTime":1304.76,"body":"Well, money doesn't like which"},{"speaker":"Carolina Guzik","startTime":1304.76,"endTime":1308.06,"body":"one makes you the most amount of"},{"speaker":"Carolina Guzik","startTime":1304.76,"endTime":1308.06,"body":"money. Okay, good. Yep. So then"},{"speaker":"Carolina Guzik","startTime":1308.09,"endTime":1311.15,"body":"that's your answer. So let's say"},{"speaker":"Carolina Guzik","startTime":1308.09,"endTime":1311.15,"body":"if your answer is like, well,"},{"speaker":"Carolina Guzik","startTime":1311.18,"endTime":1314.15,"body":"the one that makes me the most"},{"speaker":"Carolina Guzik","startTime":1311.18,"endTime":1314.15,"body":"amount of money is weddings. But"},{"speaker":"Carolina Guzik","startTime":1314.15,"endTime":1316.94,"body":"I really like families, that's"},{"speaker":"Carolina Guzik","startTime":1314.15,"endTime":1316.94,"body":"your answer to them, we're gonna"},{"speaker":"Carolina Guzik","startTime":1316.94,"endTime":1321.11,"body":"have to focus on that homepage"},{"speaker":"Carolina Guzik","startTime":1316.94,"endTime":1321.11,"body":"only on families. And then you"},{"speaker":"Carolina Guzik","startTime":1321.11,"endTime":1324.68,"body":"can have a little button that"},{"speaker":"Carolina Guzik","startTime":1321.11,"endTime":1324.68,"body":"says, weddings or something like"},{"speaker":"Carolina Guzik","startTime":1324.68,"endTime":1328.82,"body":"that, but your home page has to"},{"speaker":"Carolina Guzik","startTime":1324.68,"endTime":1328.82,"body":"be just focusing in one general"},{"speaker":"Carolina Guzik","startTime":1328.85,"endTime":1331.79,"body":"or photography. Which one makes"},{"speaker":"Carolina Guzik","startTime":1328.85,"endTime":1331.79,"body":"the most money? Which one? Do"},{"speaker":"Carolina Guzik","startTime":1331.79,"endTime":1333.83,"body":"you enjoy the most? If you"},{"speaker":"Carolina Guzik","startTime":1331.79,"endTime":1333.83,"body":"cannot answer those two"},{"speaker":"Carolina Guzik","startTime":1333.83,"endTime":1336.05,"body":"questions, and I don't know, we"},{"speaker":"Carolina Guzik","startTime":1333.83,"endTime":1336.05,"body":"need to go back to something"},{"speaker":"Carolina Guzik","startTime":1336.05,"endTime":1339.71,"body":"else. But those two questions"},{"speaker":"Carolina Guzik","startTime":1336.05,"endTime":1339.71,"body":"always lead the way. Yeah,"},{"speaker":"Annemie Tonken","startTime":1340.01,"endTime":1342.74,"body":"very good. Yeah,"},{"speaker":"Annemie Tonken","startTime":1340.01,"endTime":1342.74,"body":"I have a similar kind of"},{"speaker":"Annemie Tonken","startTime":1342.74,"endTime":1347.36,"body":"feeling, which is that if, let's"},{"speaker":"Annemie Tonken","startTime":1342.74,"endTime":1347.36,"body":"say that you you know, you do"},{"speaker":"Annemie Tonken","startTime":1347.36,"endTime":1350.42,"body":"weddings, and maternity and"},{"speaker":"Annemie Tonken","startTime":1347.36,"endTime":1350.42,"body":"newborn, and families, those are"},{"speaker":"Annemie Tonken","startTime":1350.42,"endTime":1353.84,"body":"all they're at different stages"},{"speaker":"Annemie Tonken","startTime":1350.42,"endTime":1353.84,"body":"of life, but they're all"},{"speaker":"Annemie Tonken","startTime":1353.87,"endTime":1357.05,"body":"connected in a way or in for"},{"speaker":"Annemie Tonken","startTime":1353.87,"endTime":1357.05,"body":"many people, they are connected"},{"speaker":"Annemie Tonken","startTime":1357.05,"endTime":1360.29,"body":"in a way. If you also had"},{"speaker":"Annemie Tonken","startTime":1357.05,"endTime":1360.29,"body":"brands, I would say that's"},{"speaker":"Annemie Tonken","startTime":1360.29,"endTime":1363.59,"body":"something that you should maybe"},{"speaker":"Annemie Tonken","startTime":1360.29,"endTime":1363.59,"body":"consider probably yes. But"},{"speaker":"Annemie Tonken","startTime":1363.65,"endTime":1367.67,"body":"within all of those, yeah, you"},{"speaker":"Annemie Tonken","startTime":1363.65,"endTime":1367.67,"body":"it's like you lead with one. And"},{"speaker":"Annemie Tonken","startTime":1367.7,"endTime":1370.79,"body":"if people love your work, they"},{"speaker":"Annemie Tonken","startTime":1367.7,"endTime":1370.79,"body":"will they will dig deeper to"},{"speaker":"Annemie Tonken","startTime":1370.79,"endTime":1371.84,"body":"find the rest of it."},{"speaker":"Carolina Guzik","startTime":1372.44,"endTime":1375.32,"body":"I think that,"},{"speaker":"Carolina Guzik","startTime":1372.44,"endTime":1375.32,"body":"again, you have to be strategic"},{"speaker":"Carolina Guzik","startTime":1375.32,"endTime":1377.78,"body":"about it. Because let's say"},{"speaker":"Carolina Guzik","startTime":1375.32,"endTime":1377.78,"body":"let's look on my own website,"},{"speaker":"Carolina Guzik","startTime":1377.78,"endTime":1379.91,"body":"because you know, it's my"},{"speaker":"Carolina Guzik","startTime":1377.78,"endTime":1379.91,"body":"website, we've got that about"},{"speaker":"Carolina Guzik","startTime":1379.91,"endTime":1383.87,"body":"it. I have, you know, a homepage"},{"speaker":"Carolina Guzik","startTime":1379.91,"endTime":1383.87,"body":"just for weeks, and I have a"},{"speaker":"Carolina Guzik","startTime":1383.87,"endTime":1388.1,"body":"button that says families,"},{"speaker":"Carolina Guzik","startTime":1383.87,"endTime":1388.1,"body":"right? Let's say that I don't"},{"speaker":"Carolina Guzik","startTime":1388.1,"endTime":1391.37,"body":"have that button that I just"},{"speaker":"Carolina Guzik","startTime":1388.1,"endTime":1391.37,"body":"have, like hidden somewhere, you"},{"speaker":"Carolina Guzik","startTime":1391.37,"endTime":1395.12,"body":"know, let's say I have a drop"},{"speaker":"Carolina Guzik","startTime":1391.37,"endTime":1395.12,"body":"down menu that says actually"},{"speaker":"Carolina Guzik","startTime":1395.15,"endTime":1397.13,"body":"hold on a second. Let me open"},{"speaker":"Carolina Guzik","startTime":1395.15,"endTime":1397.13,"body":"this for a minute. So I can"},{"speaker":"Carolina Guzik","startTime":1397.13,"endTime":1398.84,"body":"actually give you exactly what I"},{"speaker":"Carolina Guzik","startTime":1397.13,"endTime":1398.84,"body":"have."},{"speaker":"Annemie Tonken","startTime":1398.96,"endTime":1401.3,"body":"So if people"},{"speaker":"Annemie Tonken","startTime":1398.96,"endTime":1401.3,"body":"want to follow along at home,"},{"speaker":"Annemie Tonken","startTime":1401.3,"endTime":1405.56,"body":"tell me what your what your"},{"speaker":"Annemie Tonken","startTime":1401.3,"endTime":1405.56,"body":"actual photography website is."},{"speaker":"Carolina Guzik","startTime":1405.59,"endTime":1409.43,"body":"This is Catalina"},{"speaker":"Carolina Guzik","startTime":1405.59,"endTime":1409.43,"body":"Gu seek that calm, very Catalina"},{"speaker":"Carolina Guzik","startTime":1409.43,"endTime":1416.42,"body":"ca R O Li Na GZ IK. So if you"},{"speaker":"Carolina Guzik","startTime":1409.43,"endTime":1416.42,"body":"let here you get into notes, as"},{"speaker":"Carolina Guzik","startTime":1416.42,"endTime":1420.44,"body":"always, if you were to go to my"},{"speaker":"Carolina Guzik","startTime":1416.42,"endTime":1420.44,"body":"portfolio, I only have"},{"speaker":"Carolina Guzik","startTime":1420.47,"endTime":1424.94,"body":"engagements, weddings. And"},{"speaker":"Carolina Guzik","startTime":1420.47,"endTime":1424.94,"body":"that's it. That's all I have"},{"speaker":"Carolina Guzik","startTime":1424.94,"endTime":1429.17,"body":"there. So let's say that I want"},{"speaker":"Carolina Guzik","startTime":1424.94,"endTime":1429.17,"body":"to believe that well, if they"},{"speaker":"Carolina Guzik","startTime":1429.17,"endTime":1432.89,"body":"love me enough, they'll find it."},{"speaker":"Carolina Guzik","startTime":1429.17,"endTime":1432.89,"body":"Probably not because maybe a"},{"speaker":"Carolina Guzik","startTime":1432.89,"endTime":1436.28,"body":"family photographer or family"},{"speaker":"Carolina Guzik","startTime":1432.89,"endTime":1436.28,"body":"that I have photographed, tell"},{"speaker":"Carolina Guzik","startTime":1436.28,"endTime":1439.31,"body":"their friend like hey, check out"},{"speaker":"Carolina Guzik","startTime":1436.28,"endTime":1439.31,"body":"Carlina she's really great. They"},{"speaker":"Carolina Guzik","startTime":1439.31,"endTime":1442.91,"body":"know nothing about me, they come"},{"speaker":"Carolina Guzik","startTime":1439.31,"endTime":1442.91,"body":"to my website and they don't see"},{"speaker":"Carolina Guzik","startTime":1442.97,"endTime":1445.34,"body":"a direct button that says"},{"speaker":"Carolina Guzik","startTime":1442.97,"endTime":1445.34,"body":"looking for a family"},{"speaker":"Carolina Guzik","startTime":1445.34,"endTime":1448.22,"body":"photographer. Most likely"},{"speaker":"Carolina Guzik","startTime":1445.34,"endTime":1448.22,"body":"they're not gonna go diving deep"},{"speaker":"Carolina Guzik","startTime":1448.22,"endTime":1451.07,"body":"into my website. So that's a"},{"speaker":"Carolina Guzik","startTime":1448.22,"endTime":1451.07,"body":"reality."},{"speaker":"Annemie Tonken","startTime":1451.129,"endTime":1453.349,"body":"I totally agree"},{"speaker":"Annemie Tonken","startTime":1451.129,"endTime":1453.349,"body":"that actually was what I meant"},{"speaker":"Annemie Tonken","startTime":1453.379,"endTime":1455.809,"body":"like you would have to have it"},{"speaker":"Annemie Tonken","startTime":1453.379,"endTime":1455.809,"body":"somewhere but it doesn't need to"},{"speaker":"Annemie Tonken","startTime":1455.809,"endTime":1456.799,"body":"be front and center"},{"speaker":"Carolina Guzik","startTime":1456.83,"endTime":1459.41,"body":"correct. So like"},{"speaker":"Carolina Guzik","startTime":1456.83,"endTime":1459.41,"body":"I have my button that says"},{"speaker":"Carolina Guzik","startTime":1459.41,"endTime":1461.57,"body":"actually it's at the top says"},{"speaker":"Carolina Guzik","startTime":1459.41,"endTime":1461.57,"body":"looking for a family"},{"speaker":"Carolina Guzik","startTime":1461.57,"endTime":1464.45,"body":"photographer, but if you were to"},{"speaker":"Carolina Guzik","startTime":1461.57,"endTime":1464.45,"body":"scroll down I don't have it"},{"speaker":"Carolina Guzik","startTime":1464.45,"endTime":1466.61,"body":"anywhere else. As I mentioned, I"},{"speaker":"Carolina Guzik","startTime":1464.45,"endTime":1466.61,"body":"don't even have it on my"},{"speaker":"Carolina Guzik","startTime":1466.61,"endTime":1470.42,"body":"portfolio I don't have like a"},{"speaker":"Carolina Guzik","startTime":1466.61,"endTime":1470.42,"body":"family gallery. However, once"},{"speaker":"Carolina Guzik","startTime":1470.42,"endTime":1473.57,"body":"you click on this looking for"},{"speaker":"Carolina Guzik","startTime":1470.42,"endTime":1473.57,"body":"family photography, even though"},{"speaker":"Carolina Guzik","startTime":1473.57,"endTime":1476.48,"body":"is within the same website, the"},{"speaker":"Carolina Guzik","startTime":1473.57,"endTime":1476.48,"body":"same kind of the negotiate"},{"speaker":"Carolina Guzik","startTime":1476.48,"endTime":1480.05,"body":"photography, once you click"},{"speaker":"Carolina Guzik","startTime":1476.48,"endTime":1480.05,"body":"there, it's kind of like its own"},{"speaker":"Carolina Guzik","startTime":1480.05,"endTime":1483.83,"body":"homepage, all targeting families"},{"speaker":"Carolina Guzik","startTime":1480.05,"endTime":1483.83,"body":"because even though it's within"},{"speaker":"Carolina Guzik","startTime":1483.83,"endTime":1486.26,"body":"my own website, I want to make"},{"speaker":"Carolina Guzik","startTime":1483.83,"endTime":1486.26,"body":"sure that when somebody lands"},{"speaker":"Carolina Guzik","startTime":1486.26,"endTime":1489.02,"body":"there they feel welcomed they"},{"speaker":"Carolina Guzik","startTime":1486.26,"endTime":1489.02,"body":"know what I'm all about. So I'm"},{"speaker":"Carolina Guzik","startTime":1489.02,"endTime":1491.84,"body":"kind of like repurposing you"},{"speaker":"Carolina Guzik","startTime":1489.02,"endTime":1491.84,"body":"know, content. And of course,"},{"speaker":"Carolina Guzik","startTime":1491.84,"endTime":1494.54,"body":"maybe these on a podcast sounds"},{"speaker":"Carolina Guzik","startTime":1491.84,"endTime":1494.54,"body":"a little bit though like oh my"},{"speaker":"Carolina Guzik","startTime":1494.54,"endTime":1497.57,"body":"God, what's going on here, but"},{"speaker":"Carolina Guzik","startTime":1494.54,"endTime":1497.57,"body":"pretty much what I'm saying here"},{"speaker":"Carolina Guzik","startTime":1497.57,"endTime":1499.97,"body":"is like you don't need three"},{"speaker":"Carolina Guzik","startTime":1497.57,"endTime":1499.97,"body":"five different websites with you"},{"speaker":"Carolina Guzik","startTime":1500.0,"endTime":1503.99,"body":"You need to be strategic with"},{"speaker":"Carolina Guzik","startTime":1500.0,"endTime":1503.99,"body":"how you organize your website."},{"speaker":"Carolina Guzik","startTime":1504.08,"endTime":1507.74,"body":"So you can still photograph"},{"speaker":"Carolina Guzik","startTime":1504.08,"endTime":1507.74,"body":"everything that you love. But it"},{"speaker":"Carolina Guzik","startTime":1507.74,"endTime":1510.47,"body":"still makes sense. And you don't"},{"speaker":"Carolina Guzik","startTime":1507.74,"endTime":1510.47,"body":"turn people off."},{"speaker":"Annemie Tonken","startTime":1510.89,"endTime":1515.69,"body":"Yeah, I agree."},{"speaker":"Annemie Tonken","startTime":1510.89,"endTime":1515.69,"body":"Because it really is, if well,"},{"speaker":"Annemie Tonken","startTime":1515.69,"endTime":1521.36,"body":"it's like, I will never go to a"},{"speaker":"Annemie Tonken","startTime":1515.69,"endTime":1521.36,"body":"restaurant that claims that they"},{"speaker":"Annemie Tonken","startTime":1521.36,"endTime":1528.17,"body":"do, like amazing Italian and"},{"speaker":"Annemie Tonken","startTime":1521.36,"endTime":1528.17,"body":"sushi and Thai food, I'm like,"},{"speaker":"Annemie Tonken","startTime":1528.17,"endTime":1531.83,"body":"Well, those are very different"},{"speaker":"Annemie Tonken","startTime":1528.17,"endTime":1531.83,"body":"cuisines. And my guess is you're"},{"speaker":"Annemie Tonken","startTime":1531.83,"endTime":1536.24,"body":"not good at any of them. And I"},{"speaker":"Annemie Tonken","startTime":1531.83,"endTime":1536.24,"body":"feel like that's a red flag. And"},{"speaker":"Annemie Tonken","startTime":1536.24,"endTime":1539.33,"body":"so you know, same thing with"},{"speaker":"Annemie Tonken","startTime":1536.24,"endTime":1539.33,"body":"photographer, like a wedding"},{"speaker":"Annemie Tonken","startTime":1539.33,"endTime":1543.5,"body":"photographer, or a wedding"},{"speaker":"Annemie Tonken","startTime":1539.33,"endTime":1543.5,"body":"client, like, you know, a bride"},{"speaker":"Annemie Tonken","startTime":1543.5,"endTime":1547.07,"body":"or a groom, or whomever is"},{"speaker":"Annemie Tonken","startTime":1543.5,"endTime":1547.07,"body":"hunting around for a wedding"},{"speaker":"Annemie Tonken","startTime":1547.07,"endTime":1551.36,"body":"photographer, they want to feel"},{"speaker":"Annemie Tonken","startTime":1547.07,"endTime":1551.36,"body":"really confident that the person"},{"speaker":"Annemie Tonken","startTime":1551.36,"endTime":1554.51,"body":"they're going to hire knows"},{"speaker":"Annemie Tonken","startTime":1551.36,"endTime":1554.51,"body":"exactly what they're doing that"},{"speaker":"Annemie Tonken","startTime":1554.51,"endTime":1557.36,"body":"they're not like trying it out"},{"speaker":"Annemie Tonken","startTime":1554.51,"endTime":1557.36,"body":"for the first time, because they"},{"speaker":"Annemie Tonken","startTime":1557.36,"endTime":1559.76,"body":"think they're pretty good with a"},{"speaker":"Annemie Tonken","startTime":1557.36,"endTime":1559.76,"body":"camera, that is not the vibe,"},{"speaker":"Annemie Tonken","startTime":1559.76,"endTime":1560.51,"body":"you want to give off."},{"speaker":"Carolina Guzik","startTime":1561.23,"endTime":1563.87,"body":"100%. And this"},{"speaker":"Carolina Guzik","startTime":1561.23,"endTime":1563.87,"body":"is why having a website is"},{"speaker":"Carolina Guzik","startTime":1563.87,"endTime":1567.14,"body":"really good, because then again,"},{"speaker":"Carolina Guzik","startTime":1563.87,"endTime":1567.14,"body":"you can dive deep and you can"},{"speaker":"Carolina Guzik","startTime":1567.14,"endTime":1570.74,"body":"actually showcase, you know,"},{"speaker":"Carolina Guzik","startTime":1567.14,"endTime":1570.74,"body":"different couples, you can"},{"speaker":"Carolina Guzik","startTime":1570.77,"endTime":1573.56,"body":"showcase different aesthetics,"},{"speaker":"Carolina Guzik","startTime":1570.77,"endTime":1573.56,"body":"you can showcase, you know,"},{"speaker":"Carolina Guzik","startTime":1573.56,"endTime":1576.83,"body":"diversity, wherever, you know,"},{"speaker":"Carolina Guzik","startTime":1573.56,"endTime":1576.83,"body":"it's important to you, for"},{"speaker":"Carolina Guzik","startTime":1576.83,"endTime":1581.72,"body":"people to feel seen, or to"},{"speaker":"Carolina Guzik","startTime":1576.83,"endTime":1581.72,"body":"recognize themselves within the"},{"speaker":"Carolina Guzik","startTime":1581.72,"endTime":1584.51,"body":"photos, it is really difficult"},{"speaker":"Carolina Guzik","startTime":1581.72,"endTime":1584.51,"body":"to do that on Instagram, because"},{"speaker":"Carolina Guzik","startTime":1584.54,"endTime":1587.09,"body":"again, it's a free for all"},{"speaker":"Carolina Guzik","startTime":1584.54,"endTime":1587.09,"body":"everything that's happening on"},{"speaker":"Carolina Guzik","startTime":1587.09,"endTime":1589.52,"body":"Instagram, you post that"},{"speaker":"Carolina Guzik","startTime":1587.09,"endTime":1589.52,"body":"wedding, maybe tomorrow you post"},{"speaker":"Carolina Guzik","startTime":1589.52,"endTime":1593.21,"body":"the baby, so people cannot get"},{"speaker":"Carolina Guzik","startTime":1589.52,"endTime":1593.21,"body":"the same level of connection"},{"speaker":"Carolina Guzik","startTime":1593.21,"endTime":1594.86,"body":"with you. And we would you do."},{"speaker":"Annemie Tonken","startTime":1595.16,"endTime":1602.78,"body":"Yeah. 100%. Um,"},{"speaker":"Annemie Tonken","startTime":1595.16,"endTime":1602.78,"body":"so back to, we're starting out,"},{"speaker":"Annemie Tonken","startTime":1602.81,"endTime":1606.23,"body":"we're new photographers, or, or"},{"speaker":"Annemie Tonken","startTime":1602.81,"endTime":1606.23,"body":"we're just starting, you know,"},{"speaker":"Annemie Tonken","startTime":1606.26,"endTime":1609.23,"body":"we're creating a website for the"},{"speaker":"Annemie Tonken","startTime":1606.26,"endTime":1609.23,"body":"first time you find a platform"},{"speaker":"Annemie Tonken","startTime":1609.23,"endTime":1613.16,"body":"that works well. You settle on"},{"speaker":"Annemie Tonken","startTime":1609.23,"endTime":1613.16,"body":"some sort of design aesthetic,"},{"speaker":"Annemie Tonken","startTime":1613.19,"endTime":1617.57,"body":"you keep it simple in terms of"},{"speaker":"Annemie Tonken","startTime":1613.19,"endTime":1617.57,"body":"targeting one, or maybe a couple"},{"speaker":"Annemie Tonken","startTime":1617.57,"endTime":1621.89,"body":"kinds of clients, but not like,"},{"speaker":"Annemie Tonken","startTime":1617.57,"endTime":1621.89,"body":"you know, like vomiting,"},{"speaker":"Annemie Tonken","startTime":1621.89,"endTime":1626.3,"body":"everything you've ever done all"},{"speaker":"Annemie Tonken","startTime":1621.89,"endTime":1626.3,"body":"over them. Alright. Any other"},{"speaker":"Annemie Tonken","startTime":1626.3,"endTime":1626.99,"body":"pointers?"},{"speaker":"Carolina Guzik","startTime":1627.62,"endTime":1629.9,"body":"I think that you"},{"speaker":"Carolina Guzik","startTime":1627.62,"endTime":1629.9,"body":"need I mean, we're gonna talk"},{"speaker":"Carolina Guzik","startTime":1629.9,"endTime":1634.67,"body":"about keeping it simple. One"},{"speaker":"Carolina Guzik","startTime":1629.9,"endTime":1634.67,"body":"thing that I constantly see what"},{"speaker":"Carolina Guzik","startTime":1634.67,"endTime":1638.39,"body":"I do websites, reviews, and this"},{"speaker":"Carolina Guzik","startTime":1634.67,"endTime":1638.39,"body":"is so obvious. And I think it's"},{"speaker":"Carolina Guzik","startTime":1638.54,"endTime":1642.17,"body":"because it's so obvious people"},{"speaker":"Carolina Guzik","startTime":1638.54,"endTime":1642.17,"body":"don't overlook it, right? Yeah."},{"speaker":"Carolina Guzik","startTime":1642.59,"endTime":1646.82,"body":"What are you located? The amount"},{"speaker":"Carolina Guzik","startTime":1642.59,"endTime":1646.82,"body":"of websites where I land on the"},{"speaker":"Carolina Guzik","startTime":1646.82,"endTime":1650.21,"body":"homepage, and I'm scrolling? And"},{"speaker":"Carolina Guzik","startTime":1646.82,"endTime":1650.21,"body":"I'm like, I have no idea where"},{"speaker":"Carolina Guzik","startTime":1650.21,"endTime":1653.96,"body":"they live? Are they even in the"},{"speaker":"Carolina Guzik","startTime":1650.21,"endTime":1653.96,"body":"US? I don't know. And then you"},{"speaker":"Carolina Guzik","startTime":1653.96,"endTime":1656.24,"body":"know, I will tell the"},{"speaker":"Carolina Guzik","startTime":1653.96,"endTime":1656.24,"body":"photographer and then they would"},{"speaker":"Carolina Guzik","startTime":1656.24,"endTime":1660.83,"body":"say like, well, it's it's on my"},{"speaker":"Carolina Guzik","startTime":1656.24,"endTime":1660.83,"body":"about, or it is on my contact."},{"speaker":"Carolina Guzik","startTime":1660.83,"endTime":1664.25,"body":"Or they would even say like,"},{"speaker":"Carolina Guzik","startTime":1660.83,"endTime":1664.25,"body":"well, I don't put my location"},{"speaker":"Carolina Guzik","startTime":1664.25,"endTime":1666.89,"body":"because I want to photograph all"},{"speaker":"Carolina Guzik","startTime":1664.25,"endTime":1666.89,"body":"over the world. And those are"},{"speaker":"Carolina Guzik","startTime":1666.89,"endTime":1670.4,"body":"big dreams and go for them, you"},{"speaker":"Carolina Guzik","startTime":1666.89,"endTime":1670.4,"body":"know, more power to you if"},{"speaker":"Carolina Guzik","startTime":1670.4,"endTime":1673.67,"body":"that's what you want to do. But"},{"speaker":"Carolina Guzik","startTime":1670.4,"endTime":1673.67,"body":"again, unless you're super"},{"speaker":"Carolina Guzik","startTime":1673.67,"endTime":1677.84,"body":"famous, that's not going to cut"},{"speaker":"Carolina Guzik","startTime":1673.67,"endTime":1677.84,"body":"it. Because once again, you need"},{"speaker":"Carolina Guzik","startTime":1677.84,"endTime":1683.03,"body":"to tell Google all these little"},{"speaker":"Carolina Guzik","startTime":1677.84,"endTime":1683.03,"body":"details so they can help you"},{"speaker":"Carolina Guzik","startTime":1683.03,"endTime":1686.06,"body":"rank. And also, let's forget"},{"speaker":"Carolina Guzik","startTime":1683.03,"endTime":1686.06,"body":"about Google, let's say that you"},{"speaker":"Carolina Guzik","startTime":1686.06,"endTime":1688.22,"body":"don't care about Google, which"},{"speaker":"Carolina Guzik","startTime":1686.06,"endTime":1688.22,"body":"we shouldn't be saying that. But"},{"speaker":"Carolina Guzik","startTime":1688.22,"endTime":1691.46,"body":"let's say that your while and"},{"speaker":"Carolina Guzik","startTime":1688.22,"endTime":1691.46,"body":"you don't care about Google, you"},{"speaker":"Carolina Guzik","startTime":1691.46,"endTime":1695.81,"body":"need to tell somebody when they"},{"speaker":"Carolina Guzik","startTime":1691.46,"endTime":1695.81,"body":"land on your website immediately"},{"speaker":"Carolina Guzik","startTime":1695.84,"endTime":1698.75,"body":"if you're going to be the right"},{"speaker":"Carolina Guzik","startTime":1695.84,"endTime":1698.75,"body":"person for them. Because the"},{"speaker":"Carolina Guzik","startTime":1698.75,"endTime":1702.08,"body":"more work that we need to do as"},{"speaker":"Carolina Guzik","startTime":1698.75,"endTime":1702.08,"body":"visitors on our website, right,"},{"speaker":"Carolina Guzik","startTime":1702.08,"endTime":1705.35,"body":"the more is crawling, the more"},{"speaker":"Carolina Guzik","startTime":1702.08,"endTime":1705.35,"body":"thinking that we need to do, the"},{"speaker":"Carolina Guzik","startTime":1705.38,"endTime":1708.71,"body":"easier the person is going to"},{"speaker":"Carolina Guzik","startTime":1705.38,"endTime":1708.71,"body":"exit because the brain is still"},{"speaker":"Carolina Guzik","startTime":1708.71,"endTime":1711.86,"body":"we have advanced but the brain"},{"speaker":"Carolina Guzik","startTime":1708.71,"endTime":1711.86,"body":"is still prehistoric, they're"},{"speaker":"Carolina Guzik","startTime":1711.86,"endTime":1714.02,"body":"not gonna waste energy in"},{"speaker":"Carolina Guzik","startTime":1711.86,"endTime":1714.02,"body":"something they don't need to"},{"speaker":"Carolina Guzik","startTime":1714.02,"endTime":1716.84,"body":"waste energy in. Yeah, so"},{"speaker":"Carolina Guzik","startTime":1714.02,"endTime":1716.84,"body":"immediately subconscious has"},{"speaker":"Carolina Guzik","startTime":1716.84,"endTime":1719.72,"body":"like, I don't know, I don't"},{"speaker":"Carolina Guzik","startTime":1716.84,"endTime":1719.72,"body":"know, friend, let's accept"},{"speaker":"Carolina Guzik","startTime":1719.72,"endTime":1722.36,"body":"because this is like wasting"},{"speaker":"Carolina Guzik","startTime":1719.72,"endTime":1722.36,"body":"energy that you need to survive"},{"speaker":"Carolina Guzik","startTime":1722.36,"endTime":1723.08,"body":"somewhere else."},{"speaker":"Annemie Tonken","startTime":1723.409,"endTime":1726.019,"body":"I mean, we have"},{"speaker":"Annemie Tonken","startTime":1723.409,"endTime":1726.019,"body":"all been in a situation where we"},{"speaker":"Annemie Tonken","startTime":1726.019,"endTime":1731.869,"body":"wanted to go out to eat, and you"},{"speaker":"Annemie Tonken","startTime":1726.019,"endTime":1731.869,"body":"webs or restaurants are"},{"speaker":"Annemie Tonken","startTime":1731.869,"endTime":1735.229,"body":"terrible. Like, I feel like"},{"speaker":"Annemie Tonken","startTime":1731.869,"endTime":1735.229,"body":"whoever is in charge of"},{"speaker":"Annemie Tonken","startTime":1735.229,"endTime":1738.559,"body":"restaurant websites, they should"},{"speaker":"Annemie Tonken","startTime":1735.229,"endTime":1738.559,"body":"all be fired. But it's like, I"},{"speaker":"Annemie Tonken","startTime":1738.559,"endTime":1742.249,"body":"need a phone number. I need your"},{"speaker":"Annemie Tonken","startTime":1738.559,"endTime":1742.249,"body":"hours. And I need a menu link"},{"speaker":"Annemie Tonken","startTime":1742.279,"endTime":1747.769,"body":"really very prompt right there."},{"speaker":"Annemie Tonken","startTime":1742.279,"endTime":1747.769,"body":"And so many of them are like"},{"speaker":"Annemie Tonken","startTime":1747.769,"endTime":1750.619,"body":"look at this beautiful piece of"},{"speaker":"Annemie Tonken","startTime":1747.769,"endTime":1750.619,"body":"piece of bread that's on the"},{"speaker":"Annemie Tonken","startTime":1750.619,"endTime":1753.169,"body":"front, and like you can't find"},{"speaker":"Annemie Tonken","startTime":1750.619,"endTime":1753.169,"body":"anything else. That's crazy."},{"speaker":"Carolina Guzik","startTime":1753.47,"endTime":1755.48,"body":"100%. So the"},{"speaker":"Carolina Guzik","startTime":1753.47,"endTime":1755.48,"body":"same thing goes for you know,"},{"speaker":"Carolina Guzik","startTime":1755.48,"endTime":1759.5,"body":"for photography, like I could"},{"speaker":"Carolina Guzik","startTime":1755.48,"endTime":1759.5,"body":"guarantee you like if you are"},{"speaker":"Carolina Guzik","startTime":1759.5,"endTime":1762.86,"body":"tracking your websites, which"},{"speaker":"Carolina Guzik","startTime":1759.5,"endTime":1762.86,"body":"really important you need to"},{"speaker":"Carolina Guzik","startTime":1762.86,"endTime":1766.55,"body":"have Google Analytics free for"},{"speaker":"Carolina Guzik","startTime":1762.86,"endTime":1766.55,"body":"all friends, just free and"},{"speaker":"Carolina Guzik","startTime":1766.55,"endTime":1770.21,"body":"really simple to you know, put"},{"speaker":"Carolina Guzik","startTime":1766.55,"endTime":1770.21,"body":"on your website. You can see how"},{"speaker":"Carolina Guzik","startTime":1770.21,"endTime":1773.54,"body":"long people assume your website,"},{"speaker":"Carolina Guzik","startTime":1770.21,"endTime":1773.54,"body":"you can see the bounce rate,"},{"speaker":"Carolina Guzik","startTime":1773.57,"endTime":1776.39,"body":"which means somebody land on"},{"speaker":"Carolina Guzik","startTime":1773.57,"endTime":1776.39,"body":"your website, and they scroll"},{"speaker":"Carolina Guzik","startTime":1776.39,"endTime":1780.23,"body":"for two or three seconds and"},{"speaker":"Carolina Guzik","startTime":1776.39,"endTime":1780.23,"body":"then they literally bounce like"},{"speaker":"Carolina Guzik","startTime":1780.44,"endTime":1784.01,"body":"they're out of here by so all"},{"speaker":"Carolina Guzik","startTime":1780.44,"endTime":1784.01,"body":"that information is going to"},{"speaker":"Carolina Guzik","startTime":1784.01,"endTime":1787.31,"body":"help you also get your website"},{"speaker":"Carolina Guzik","startTime":1784.01,"endTime":1787.31,"body":"better. I know that's a little"},{"speaker":"Carolina Guzik","startTime":1787.31,"endTime":1789.59,"body":"bit more advanced. But it is"},{"speaker":"Carolina Guzik","startTime":1787.31,"endTime":1789.59,"body":"important that you understand"},{"speaker":"Carolina Guzik","startTime":1789.59,"endTime":1793.28,"body":"that literally you have all"},{"speaker":"Carolina Guzik","startTime":1789.59,"endTime":1793.28,"body":"these tools that give you all"},{"speaker":"Carolina Guzik","startTime":1793.28,"endTime":1798.14,"body":"this data for you to tweak your"},{"speaker":"Carolina Guzik","startTime":1793.28,"endTime":1798.14,"body":"website as you go. So super"},{"speaker":"Carolina Guzik","startTime":1798.14,"endTime":1800.66,"body":"important if you see that alert"},{"speaker":"Carolina Guzik","startTime":1798.14,"endTime":1800.66,"body":"frequently. In your website,"},{"speaker":"Carolina Guzik","startTime":1800.66,"endTime":1802.94,"body":"then you need to like double"},{"speaker":"Carolina Guzik","startTime":1800.66,"endTime":1802.94,"body":"check. Am I being super"},{"speaker":"Carolina Guzik","startTime":1802.94,"endTime":1806.15,"body":"confusing? People will know what"},{"speaker":"Carolina Guzik","startTime":1802.94,"endTime":1806.15,"body":"I'm selling. People don't know"},{"speaker":"Carolina Guzik","startTime":1806.15,"endTime":1809.12,"body":"where I'm located. Are my"},{"speaker":"Carolina Guzik","startTime":1806.15,"endTime":1809.12,"body":"pictures, maybe not that great."},{"speaker":"Carolina Guzik","startTime":1809.12,"endTime":1811.34,"body":"And I need to work on that."},{"speaker":"Carolina Guzik","startTime":1809.12,"endTime":1811.34,"body":"Because we need to be honest. I"},{"speaker":"Carolina Guzik","startTime":1811.34,"endTime":1814.04,"body":"mean, your website could also be"},{"speaker":"Carolina Guzik","startTime":1811.34,"endTime":1814.04,"body":"fantastic. But if your work is"},{"speaker":"Carolina Guzik","startTime":1814.04,"endTime":1818.0,"body":"not there to support what you"},{"speaker":"Carolina Guzik","startTime":1814.04,"endTime":1818.0,"body":"do, you know, it's a whole"},{"speaker":"Carolina Guzik","startTime":1818.0,"endTime":1818.69,"body":"ecosystem."},{"speaker":"Annemie Tonken","startTime":1819.44,"endTime":1823.58,"body":"Although, you"},{"speaker":"Annemie Tonken","startTime":1819.44,"endTime":1823.58,"body":"know, yes, I 100% agree, but"},{"speaker":"Annemie Tonken","startTime":1823.58,"endTime":1828.38,"body":"also a really beautiful website,"},{"speaker":"Annemie Tonken","startTime":1823.58,"endTime":1828.38,"body":"I've also seen the flip side of"},{"speaker":"Annemie Tonken","startTime":1828.38,"endTime":1832.58,"body":"that, where somebody has really"},{"speaker":"Annemie Tonken","startTime":1828.38,"endTime":1832.58,"body":"great work, but it's in and not"},{"speaker":"Annemie Tonken","startTime":1832.58,"endTime":1835.58,"body":"to pick on Zenfolio. And maybe"},{"speaker":"Annemie Tonken","startTime":1832.58,"endTime":1835.58,"body":"they've way up their game. But"},{"speaker":"Annemie Tonken","startTime":1835.58,"endTime":1838.07,"body":"you know, there were those"},{"speaker":"Annemie Tonken","startTime":1835.58,"endTime":1838.07,"body":"Zenfolio sites for a while that"},{"speaker":"Annemie Tonken","startTime":1838.07,"endTime":1841.67,"body":"were pretty rough around the"},{"speaker":"Annemie Tonken","startTime":1838.07,"endTime":1841.67,"body":"edges, they just weren't up to"},{"speaker":"Annemie Tonken","startTime":1841.67,"endTime":1843.59,"body":"date. And I do think that"},{"speaker":"Annemie Tonken","startTime":1841.67,"endTime":1843.59,"body":"they've put a lot of work out"},{"speaker":"Annemie Tonken","startTime":1843.59,"endTime":1846.59,"body":"there. So apologies to anybody"},{"speaker":"Annemie Tonken","startTime":1843.59,"endTime":1846.59,"body":"who feels passionately about"},{"speaker":"Annemie Tonken","startTime":1846.59,"endTime":1854.48,"body":"that. But where you have a, if"},{"speaker":"Annemie Tonken","startTime":1846.59,"endTime":1854.48,"body":"you've got a beautiful, photo"},{"speaker":"Annemie Tonken","startTime":1854.48,"endTime":1859.37,"body":"printed, and it's like glued to"},{"speaker":"Annemie Tonken","startTime":1854.48,"endTime":1859.37,"body":"the wall, it loses all of its"},{"speaker":"Annemie Tonken","startTime":1859.37,"endTime":1864.62,"body":"luster, and then you can have"},{"speaker":"Annemie Tonken","startTime":1859.37,"endTime":1864.62,"body":"kind of a less good photo. But"},{"speaker":"Annemie Tonken","startTime":1864.62,"endTime":1868.97,"body":"when it's beautifully framed,"},{"speaker":"Annemie Tonken","startTime":1864.62,"endTime":1868.97,"body":"that looks way better. And like"},{"speaker":"Annemie Tonken","startTime":1869.36,"endTime":1870.86,"body":"lighting, it makes a big"},{"speaker":"Annemie Tonken","startTime":1869.36,"endTime":1870.86,"body":"difference."},{"speaker":"Carolina Guzik","startTime":1871.639,"endTime":1873.109,"body":"I see where"},{"speaker":"Carolina Guzik","startTime":1871.639,"endTime":1873.109,"body":"you're going with this analogy,"},{"speaker":"Carolina Guzik","startTime":1873.109,"endTime":1877.579,"body":"and I completely understand I"},{"speaker":"Carolina Guzik","startTime":1873.109,"endTime":1877.579,"body":"rather have okay work, you know,"},{"speaker":"Carolina Guzik","startTime":1877.639,"endTime":1880.699,"body":"I'm talking about mediocre like,"},{"speaker":"Carolina Guzik","startTime":1877.639,"endTime":1880.699,"body":"okay, work, but tons of people"},{"speaker":"Carolina Guzik","startTime":1880.699,"endTime":1884.119,"body":"looking at my website, because I"},{"speaker":"Carolina Guzik","startTime":1880.699,"endTime":1884.119,"body":"have more chances to, you know,"},{"speaker":"Carolina Guzik","startTime":1884.119,"endTime":1887.599,"body":"to convert them, instead of"},{"speaker":"Carolina Guzik","startTime":1884.119,"endTime":1887.599,"body":"having amazing, spectacular work"},{"speaker":"Carolina Guzik","startTime":1887.629,"endTime":1890.509,"body":"that nobody sees, yep. Because"},{"speaker":"Carolina Guzik","startTime":1887.629,"endTime":1890.509,"body":"at the end of the day, this is a"},{"speaker":"Carolina Guzik","startTime":1890.509,"endTime":1893.119,"body":"business, if you're doing this"},{"speaker":"Carolina Guzik","startTime":1890.509,"endTime":1893.119,"body":"for funsies. And it's a hobby,"},{"speaker":"Carolina Guzik","startTime":1893.629,"endTime":1897.169,"body":"nobody needs to buy anything,"},{"speaker":"Carolina Guzik","startTime":1893.629,"endTime":1897.169,"body":"then go and be artistic, you"},{"speaker":"Carolina Guzik","startTime":1897.169,"endTime":1900.829,"body":"don't need this. But we're on a"},{"speaker":"Carolina Guzik","startTime":1897.169,"endTime":1900.829,"body":"business, you know, podcast,"},{"speaker":"Carolina Guzik","startTime":1900.829,"endTime":1904.279,"body":"you're here to make a living out"},{"speaker":"Carolina Guzik","startTime":1900.829,"endTime":1904.279,"body":"of photography, whether we"},{"speaker":"Carolina Guzik","startTime":1904.279,"endTime":1907.279,"body":"embrace it, whether we like it,"},{"speaker":"Carolina Guzik","startTime":1904.279,"endTime":1907.279,"body":"whether you think it's a dirty"},{"speaker":"Carolina Guzik","startTime":1907.279,"endTime":1911.089,"body":"word or not, for me money, I"},{"speaker":"Carolina Guzik","startTime":1907.279,"endTime":1911.089,"body":"love it come to me, I embrace"},{"speaker":"Carolina Guzik","startTime":1911.089,"endTime":1915.949,"body":"it. So I do believe that I need"},{"speaker":"Carolina Guzik","startTime":1911.089,"endTime":1915.949,"body":"to be in a position where like,"},{"speaker":"Carolina Guzik","startTime":1915.949,"endTime":1919.519,"body":"people get to my website, and"},{"speaker":"Carolina Guzik","startTime":1915.949,"endTime":1919.519,"body":"they get excited about working"},{"speaker":"Carolina Guzik","startTime":1919.519,"endTime":1922.189,"body":"with me. And as you mentioned,"},{"speaker":"Carolina Guzik","startTime":1919.519,"endTime":1922.189,"body":"that technology is here today,"},{"speaker":"Carolina Guzik","startTime":1922.189,"endTime":1925.729,"body":"like if I go to your website,"},{"speaker":"Carolina Guzik","startTime":1922.189,"endTime":1925.729,"body":"and you are uploading images"},{"speaker":"Carolina Guzik","startTime":1925.729,"endTime":1928.669,"body":"that are so large that your"},{"speaker":"Carolina Guzik","startTime":1925.729,"endTime":1928.669,"body":"website is literally and I'm not"},{"speaker":"Carolina Guzik","startTime":1928.669,"endTime":1933.139,"body":"exaggerating, if your website is"},{"speaker":"Carolina Guzik","startTime":1928.669,"endTime":1933.139,"body":"no loading in a second, I am"},{"speaker":"Carolina Guzik","startTime":1933.139,"endTime":1936.529,"body":"also going to leave you because"},{"speaker":"Carolina Guzik","startTime":1933.139,"endTime":1936.529,"body":"not even your mom is going to"},{"speaker":"Carolina Guzik","startTime":1936.529,"endTime":1940.549,"body":"see through a website that is"},{"speaker":"Carolina Guzik","startTime":1936.529,"endTime":1940.549,"body":"taking forever to load. And that"},{"speaker":"Carolina Guzik","startTime":1940.549,"endTime":1943.999,"body":"is another mistake that I"},{"speaker":"Carolina Guzik","startTime":1940.549,"endTime":1943.999,"body":"constantly see, people want to"},{"speaker":"Carolina Guzik","startTime":1943.999,"endTime":1949.489,"body":"have these gigantic, big size"},{"speaker":"Carolina Guzik","startTime":1943.999,"endTime":1949.489,"body":"images like full resolution, we"},{"speaker":"Carolina Guzik","startTime":1949.489,"endTime":1951.949,"body":"don't need that on our website."},{"speaker":"Carolina Guzik","startTime":1949.489,"endTime":1951.949,"body":"And also there is so many"},{"speaker":"Carolina Guzik","startTime":1951.949,"endTime":1954.229,"body":"companies. So there are so many"},{"speaker":"Carolina Guzik","startTime":1951.949,"endTime":1954.229,"body":"programs that you can use to"},{"speaker":"Carolina Guzik","startTime":1954.229,"endTime":1959.449,"body":"like shrink your images. There"},{"speaker":"Carolina Guzik","startTime":1954.229,"endTime":1959.449,"body":"is JPEG Mini, there is our first"},{"speaker":"Carolina Guzik","startTime":1959.449,"endTime":1962.509,"body":"one that I use, forget about it,"},{"speaker":"Carolina Guzik","startTime":1959.449,"endTime":1962.509,"body":"but I'll tell you later, and"},{"speaker":"Carolina Guzik","startTime":1962.509,"endTime":1966.409,"body":"then you can add it on the nodes"},{"speaker":"Carolina Guzik","startTime":1962.509,"endTime":1966.409,"body":"that you can use this programs"},{"speaker":"Carolina Guzik","startTime":1966.409,"endTime":1969.889,"body":"to compress your images. So like"},{"speaker":"Carolina Guzik","startTime":1966.409,"endTime":1969.889,"body":"the image still looks beautiful,"},{"speaker":"Carolina Guzik","startTime":1969.919,"endTime":1971.989,"body":"and the website loads fast."},{"speaker":"Annemie Tonken","startTime":1973.25,"endTime":1975.86,"body":"Same thing with"},{"speaker":"Annemie Tonken","startTime":1973.25,"endTime":1975.86,"body":"mobile ready, like there's zero"},{"speaker":"Annemie Tonken","startTime":1975.86,"endTime":1978.53,"body":"excuse these days to have a"},{"speaker":"Annemie Tonken","startTime":1975.86,"endTime":1978.53,"body":"website that doesn't look good"},{"speaker":"Annemie Tonken","startTime":1978.53,"endTime":1979.1,"body":"on mobile."},{"speaker":"Carolina Guzik","startTime":1979.91,"endTime":1982.04,"body":"And not only"},{"speaker":"Carolina Guzik","startTime":1979.91,"endTime":1982.04,"body":"that, but if your website"},{"speaker":"Carolina Guzik","startTime":1982.07,"endTime":1986.93,"body":"doesn't convert into mobile,"},{"speaker":"Carolina Guzik","startTime":1982.07,"endTime":1986.93,"body":"Google penalize that, right? So"},{"speaker":"Carolina Guzik","startTime":1986.93,"endTime":1989.36,"body":"there's so many things that"},{"speaker":"Carolina Guzik","startTime":1986.93,"endTime":1989.36,"body":"Google is penalizing us from"},{"speaker":"Carolina Guzik","startTime":1989.39,"endTime":1992.96,"body":"because, again, what they want"},{"speaker":"Carolina Guzik","startTime":1989.39,"endTime":1992.96,"body":"is for the user to have a"},{"speaker":"Carolina Guzik","startTime":1992.96,"endTime":1996.68,"body":"flawless experience. Google is"},{"speaker":"Carolina Guzik","startTime":1992.96,"endTime":1996.68,"body":"not going to showcase a website"},{"speaker":"Carolina Guzik","startTime":1996.68,"endTime":2000.34,"body":"that is not doing its thing to"},{"speaker":"Carolina Guzik","startTime":1996.68,"endTime":2000.34,"body":"somebody that is looking for"},{"speaker":"Carolina Guzik","startTime":2000.34,"endTime":2001.51,"body":"information. Right."},{"speaker":"Annemie Tonken","startTime":2002.14,"endTime":2006.22,"body":"The good news is"},{"speaker":"Annemie Tonken","startTime":2002.14,"endTime":2006.22,"body":"though, I mean, again, back in"},{"speaker":"Annemie Tonken","startTime":2006.22,"endTime":2010.69,"body":"the day, this was like a very"},{"speaker":"Annemie Tonken","startTime":2006.22,"endTime":2010.69,"body":"difficult, expensive thing to do"},{"speaker":"Annemie Tonken","startTime":2010.69,"endTime":2013.9,"body":"where you had to pay somebody"},{"speaker":"Annemie Tonken","startTime":2010.69,"endTime":2013.9,"body":"and you have or learn how to do"},{"speaker":"Annemie Tonken","startTime":2013.9,"endTime":2017.41,"body":"it yourself. And it took so much"},{"speaker":"Annemie Tonken","startTime":2013.9,"endTime":2017.41,"body":"more time and these days, there"},{"speaker":"Annemie Tonken","startTime":2017.41,"endTime":2022.6,"body":"are so many just plug and play"},{"speaker":"Annemie Tonken","startTime":2017.41,"endTime":2022.6,"body":"templates, that you do not have"},{"speaker":"Annemie Tonken","startTime":2022.6,"endTime":2026.86,"body":"to be some sort of like tech"},{"speaker":"Annemie Tonken","startTime":2022.6,"endTime":2026.86,"body":"guru to"},{"speaker":"Carolina Guzik","startTime":2026.889,"endTime":2030.459,"body":"100% It's like"},{"speaker":"Carolina Guzik","startTime":2026.889,"endTime":2030.459,"body":"buying a beautiful home, you go"},{"speaker":"Carolina Guzik","startTime":2030.459,"endTime":2032.589,"body":"and you see the model home and"},{"speaker":"Carolina Guzik","startTime":2030.459,"endTime":2032.589,"body":"you're like, Oh my God, I want"},{"speaker":"Carolina Guzik","startTime":2032.589,"endTime":2035.019,"body":"all this and then you buy the"},{"speaker":"Carolina Guzik","startTime":2032.589,"endTime":2035.019,"body":"basic model and is like, well,"},{"speaker":"Carolina Guzik","startTime":2035.019,"endTime":2037.659,"body":"I'm because I can paint this"},{"speaker":"Carolina Guzik","startTime":2035.019,"endTime":2037.659,"body":"myself on, you know, make it"},{"speaker":"Carolina Guzik","startTime":2037.659,"endTime":2040.809,"body":"look pretty, you can do it"},{"speaker":"Carolina Guzik","startTime":2037.659,"endTime":2040.809,"body":"yourself. You just need to buy"},{"speaker":"Carolina Guzik","startTime":2040.809,"endTime":2043.029,"body":"it kind of like the structure."},{"speaker":"Carolina Guzik","startTime":2040.809,"endTime":2043.029,"body":"And as you mentioned, there is"},{"speaker":"Carolina Guzik","startTime":2043.029,"endTime":2046.329,"body":"so many companies nowadays that"},{"speaker":"Carolina Guzik","startTime":2043.029,"endTime":2046.329,"body":"are really, really good. Again,"},{"speaker":"Carolina Guzik","startTime":2046.359,"endTime":2049.029,"body":"I'm gonna say I'm gonna stick to"},{"speaker":"Carolina Guzik","startTime":2046.359,"endTime":2049.029,"body":"WordPress, because for me is"},{"speaker":"Carolina Guzik","startTime":2049.029,"endTime":2052.869,"body":"like, the again, WordPress is"},{"speaker":"Carolina Guzik","startTime":2049.029,"endTime":2052.869,"body":"not a company, of course, is a"},{"speaker":"Carolina Guzik","startTime":2052.869,"endTime":2055.329,"body":"company but I'm saying as a"},{"speaker":"Carolina Guzik","startTime":2052.869,"endTime":2055.329,"body":"WordPress platform, and there"},{"speaker":"Carolina Guzik","startTime":2055.329,"endTime":2058.419,"body":"are many, many companies that"},{"speaker":"Carolina Guzik","startTime":2055.329,"endTime":2058.419,"body":"sell templates for WordPress,"},{"speaker":"Carolina Guzik","startTime":2058.419,"endTime":2062.829,"body":"right? I myself, I use"},{"speaker":"Carolina Guzik","startTime":2058.419,"endTime":2062.829,"body":"portfolio. I have been with them"},{"speaker":"Carolina Guzik","startTime":2062.859,"endTime":2069.249,"body":"for like, eight years. I cannot"},{"speaker":"Carolina Guzik","startTime":2062.859,"endTime":2069.249,"body":"speak highly of them. They're"},{"speaker":"Carolina Guzik","startTime":2069.249,"endTime":2073.389,"body":"like the best. So if you need a"},{"speaker":"Carolina Guzik","startTime":2069.249,"endTime":2073.389,"body":"suggestion, go there."},{"speaker":"Annemie Tonken","startTime":2073.63,"endTime":2075.79,"body":"Yeah, I know."},{"speaker":"Annemie Tonken","startTime":2073.63,"endTime":2075.79,"body":"Well, and I've been on"},{"speaker":"Annemie Tonken","startTime":2075.79,"endTime":2080.89,"body":"Squarespace for so long that it"},{"speaker":"Annemie Tonken","startTime":2075.79,"endTime":2080.89,"body":"feels like Oh, it feels like the"},{"speaker":"Annemie Tonken","startTime":2080.92,"endTime":2083.95,"body":"learning curve would be too"},{"speaker":"Annemie Tonken","startTime":2080.92,"endTime":2083.95,"body":"much. But at the same time, I do"},{"speaker":"Annemie Tonken","startTime":2083.95,"endTime":2088.69,"body":"feel like um, yeah, there are"},{"speaker":"Annemie Tonken","startTime":2083.95,"endTime":2088.69,"body":"some really, sometimes I get a"},{"speaker":"Annemie Tonken","startTime":2088.69,"endTime":2092.17,"body":"wandering eye and I'm like, Oh,"},{"speaker":"Annemie Tonken","startTime":2088.69,"endTime":2092.17,"body":"those are some fancy websites."},{"speaker":"Annemie Tonken","startTime":2092.17,"endTime":2092.89,"body":"Yeah. Well,"},{"speaker":"Carolina Guzik","startTime":2092.919,"endTime":2095.739,"body":"talking about"},{"speaker":"Carolina Guzik","startTime":2092.919,"endTime":2095.739,"body":"wandering eyes. I think that"},{"speaker":"Carolina Guzik","startTime":2095.739,"endTime":2099.339,"body":"sometimes is how we get to where"},{"speaker":"Carolina Guzik","startTime":2095.739,"endTime":2099.339,"body":"we want it right. We're like, oh"},{"speaker":"Carolina Guzik","startTime":2099.339,"endTime":2102.759,"body":"my god, this website looks so"},{"speaker":"Carolina Guzik","startTime":2099.339,"endTime":2102.759,"body":"amazing. And the design is so"},{"speaker":"Carolina Guzik","startTime":2102.759,"endTime":2106.419,"body":"pretty. And this is definitely"},{"speaker":"Carolina Guzik","startTime":2102.759,"endTime":2106.419,"body":"what I want. Great. But as"},{"speaker":"Carolina Guzik","startTime":2106.419,"endTime":2111.069,"body":"women, you know, we were talking"},{"speaker":"Carolina Guzik","startTime":2106.419,"endTime":2111.069,"body":"about before. website have they"},{"speaker":"Carolina Guzik","startTime":2111.069,"endTime":2114.369,"body":"have many, many elements? One is"},{"speaker":"Carolina Guzik","startTime":2111.069,"endTime":2114.369,"body":"kind of like the structure of"},{"speaker":"Carolina Guzik","startTime":2114.369,"endTime":2116.799,"body":"the website and I want you to"},{"speaker":"Carolina Guzik","startTime":2114.369,"endTime":2116.799,"body":"think about a house right? The"},{"speaker":"Carolina Guzik","startTime":2116.799,"endTime":2119.979,"body":"structure of the house, is your"},{"speaker":"Carolina Guzik","startTime":2116.799,"endTime":2119.979,"body":"house going to enjoy a hurricane"},{"speaker":"Carolina Guzik","startTime":2119.979,"endTime":2123.789,"body":"five? Category is your house"},{"speaker":"Carolina Guzik","startTime":2119.979,"endTime":2123.789,"body":"going to endure an earthquake"},{"speaker":"Annemie Tonken","startTime":2124.12,"endTime":2126.4,"body":"lives in Miami."},{"speaker":"Annemie Tonken","startTime":2124.12,"endTime":2126.4,"body":"So this is something she's"},{"speaker":"Annemie Tonken","startTime":2126.4,"endTime":2127.21,"body":"familiar with."},{"speaker":"Carolina Guzik","startTime":2127.81,"endTime":2129.25,"body":"Exactly. So"},{"speaker":"Carolina Guzik","startTime":2127.81,"endTime":2129.25,"body":"that's kind of like the"},{"speaker":"Carolina Guzik","startTime":2129.25,"endTime":2132.16,"body":"structure. And then we have the"},{"speaker":"Carolina Guzik","startTime":2129.25,"endTime":2132.16,"body":"design, you know what, when we"},{"speaker":"Carolina Guzik","startTime":2132.16,"endTime":2136.03,"body":"see the layout, the colors and"},{"speaker":"Carolina Guzik","startTime":2132.16,"endTime":2136.03,"body":"all that, you need to make sure"},{"speaker":"Carolina Guzik","startTime":2136.03,"endTime":2139.12,"body":"that you are not just getting a"},{"speaker":"Carolina Guzik","startTime":2136.03,"endTime":2139.12,"body":"design that is really, really"},{"speaker":"Carolina Guzik","startTime":2139.12,"endTime":2141.88,"body":"beautiful, but then the"},{"speaker":"Carolina Guzik","startTime":2139.12,"endTime":2141.88,"body":"structure is crap, right?"},{"speaker":"Carolina Guzik","startTime":2141.91,"endTime":2144.25,"body":"Meaning that you're going to"},{"speaker":"Carolina Guzik","startTime":2141.91,"endTime":2144.25,"body":"have a beautiful, you know,"},{"speaker":"Carolina Guzik","startTime":2144.25,"endTime":2148.84,"body":"website, but then nobody gets to"},{"speaker":"Carolina Guzik","startTime":2144.25,"endTime":2148.84,"body":"see it. Because it is nowhere to"},{"speaker":"Carolina Guzik","startTime":2148.84,"endTime":2152.26,"body":"be you know, it doesn't rank"},{"speaker":"Carolina Guzik","startTime":2148.84,"endTime":2152.26,"body":"that you didn't do the enough"},{"speaker":"Carolina Guzik","startTime":2152.29,"endTime":2155.08,"body":"steps or all the work that you"},{"speaker":"Carolina Guzik","startTime":2152.29,"endTime":2155.08,"body":"need to do on your end to make"},{"speaker":"Carolina Guzik","startTime":2155.08,"endTime":2159.01,"body":"sure that you tell Google and"},{"speaker":"Carolina Guzik","startTime":2155.08,"endTime":2159.01,"body":"off information about what this"},{"speaker":"Carolina Guzik","startTime":2159.04,"endTime":2162.55,"body":"website is about. And I think"},{"speaker":"Carolina Guzik","startTime":2159.04,"endTime":2162.55,"body":"again, I think this is something"},{"speaker":"Carolina Guzik","startTime":2162.55,"endTime":2166.18,"body":"that photographer, sometimes we"},{"speaker":"Carolina Guzik","startTime":2162.55,"endTime":2166.18,"body":"have kind of like a hard time"},{"speaker":"Carolina Guzik","startTime":2166.21,"endTime":2169.21,"body":"understanding because we're"},{"speaker":"Carolina Guzik","startTime":2166.21,"endTime":2169.21,"body":"like, bad. My website has so"},{"speaker":"Carolina Guzik","startTime":2169.21,"endTime":2173.32,"body":"many beautiful images. Well, I"},{"speaker":"Carolina Guzik","startTime":2169.21,"endTime":2173.32,"body":"have news for you, Google cannot"},{"speaker":"Carolina Guzik","startTime":2173.32,"endTime":2177.49,"body":"see images. They don't say"},{"speaker":"Carolina Guzik","startTime":2173.32,"endTime":2177.49,"body":"they're blind. They read text."},{"speaker":"Carolina Guzik","startTime":2177.52,"endTime":2180.7,"body":"So if you have a bunch of"},{"speaker":"Carolina Guzik","startTime":2177.52,"endTime":2180.7,"body":"gorgeous images that have won so"},{"speaker":"Carolina Guzik","startTime":2180.7,"endTime":2184.54,"body":"many awards, but there is no"},{"speaker":"Carolina Guzik","startTime":2180.7,"endTime":2184.54,"body":"alternative text, there is no"},{"speaker":"Carolina Guzik","startTime":2184.54,"endTime":2187.03,"body":"tax on them, then they're doing"},{"speaker":"Carolina Guzik","startTime":2184.54,"endTime":2187.03,"body":"nothing."},{"speaker":"Annemie Tonken","startTime":2187.18,"endTime":2193.18,"body":"Yeah. Which is"},{"speaker":"Annemie Tonken","startTime":2187.18,"endTime":2193.18,"body":"where something like a blog, or"},{"speaker":"Annemie Tonken","startTime":2193.54,"endTime":2199.03,"body":"some kind of regular, regularly"},{"speaker":"Annemie Tonken","startTime":2193.54,"endTime":2199.03,"body":"updated, worthy content comes"},{"speaker":"Annemie Tonken","startTime":2199.03,"endTime":2199.69,"body":"in, right?"},{"speaker":"Carolina Guzik","startTime":2199.93,"endTime":2202.96,"body":"Correct. But"},{"speaker":"Carolina Guzik","startTime":2199.93,"endTime":2202.96,"body":"also even your homepage, like so"},{"speaker":"Carolina Guzik","startTime":2202.96,"endTime":2205.63,"body":"many home pages that you just go"},{"speaker":"Carolina Guzik","startTime":2202.96,"endTime":2205.63,"body":"there. And it's just kind of"},{"speaker":"Carolina Guzik","startTime":2205.63,"endTime":2209.95,"body":"like a carousel of images. And"},{"speaker":"Carolina Guzik","startTime":2205.63,"endTime":2209.95,"body":"then that's it. You add"},{"speaker":"Carolina Guzik","startTime":2209.95,"endTime":2213.28,"body":"literally giving several"},{"speaker":"Carolina Guzik","startTime":2209.95,"endTime":2213.28,"body":"contexts to Google about what"},{"speaker":"Carolina Guzik","startTime":2213.28,"endTime":2216.67,"body":"your website is. Having a blog"},{"speaker":"Carolina Guzik","startTime":2213.28,"endTime":2216.67,"body":"is great, because on top of"},{"speaker":"Carolina Guzik","startTime":2216.67,"endTime":2218.95,"body":"having, let's say, your"},{"speaker":"Carolina Guzik","startTime":2216.67,"endTime":2218.95,"body":"homepage, on top of having a new"},{"speaker":"Carolina Guzik","startTime":2218.95,"endTime":2221.44,"body":"gallery page, and let's say that"},{"speaker":"Carolina Guzik","startTime":2218.95,"endTime":2221.44,"body":"you've done everything that is"},{"speaker":"Carolina Guzik","startTime":2221.44,"endTime":2224.29,"body":"possible, all the alternative"},{"speaker":"Carolina Guzik","startTime":2221.44,"endTime":2224.29,"body":"text, all the words and all"},{"speaker":"Carolina Guzik","startTime":2224.29,"endTime":2227.71,"body":"that. Now you have a blog, where"},{"speaker":"Carolina Guzik","startTime":2224.29,"endTime":2227.71,"body":"you constantly or maybe not even"},{"speaker":"Carolina Guzik","startTime":2227.71,"endTime":2230.86,"body":"constantly, because I'm going to"},{"speaker":"Carolina Guzik","startTime":2227.71,"endTime":2230.86,"body":"be honest with you, I blog five"},{"speaker":"Carolina Guzik","startTime":2230.86,"endTime":2234.52,"body":"times a year. So I'm not even"},{"speaker":"Carolina Guzik","startTime":2230.86,"endTime":2234.52,"body":"blogging every month. But every"},{"speaker":"Carolina Guzik","startTime":2234.52,"endTime":2237.64,"body":"single time that I blog, the"},{"speaker":"Carolina Guzik","startTime":2234.52,"endTime":2237.64,"body":"really, really good articles,"},{"speaker":"Carolina Guzik","startTime":2237.85,"endTime":2242.08,"body":"talking about weddings, talking"},{"speaker":"Carolina Guzik","startTime":2237.85,"endTime":2242.08,"body":"about topics that are relatable"},{"speaker":"Carolina Guzik","startTime":2242.08,"endTime":2245.92,"body":"to weddings. So what's happening"},{"speaker":"Carolina Guzik","startTime":2242.08,"endTime":2245.92,"body":"is Google sees my website, they"},{"speaker":"Carolina Guzik","startTime":2245.92,"endTime":2248.38,"body":"read all the texts that I have,"},{"speaker":"Carolina Guzik","startTime":2245.92,"endTime":2248.38,"body":"they have kind of like the"},{"speaker":"Carolina Guzik","startTime":2248.38,"endTime":2250.84,"body":"structure of my website, right?"},{"speaker":"Carolina Guzik","startTime":2248.38,"endTime":2250.84,"body":"They see the whole structure."},{"speaker":"Carolina Guzik","startTime":2250.84,"endTime":2254.17,"body":"They're like, Oh, this website"},{"speaker":"Carolina Guzik","startTime":2250.84,"endTime":2254.17,"body":"is about weddings. Now she has a"},{"speaker":"Carolina Guzik","startTime":2254.17,"endTime":2256.81,"body":"blog where she's talking about"},{"speaker":"Carolina Guzik","startTime":2254.17,"endTime":2256.81,"body":"wedding. So definitely this"},{"speaker":"Carolina Guzik","startTime":2256.81,"endTime":2260.41,"body":"website is about weddings, then"},{"speaker":"Carolina Guzik","startTime":2256.81,"endTime":2260.41,"body":"they see that I have been"},{"speaker":"Carolina Guzik","startTime":2260.44,"endTime":2264.28,"body":"featured in other websites about"},{"speaker":"Carolina Guzik","startTime":2260.44,"endTime":2264.28,"body":"weddings. So they're like, oh,"},{"speaker":"Carolina Guzik","startTime":2264.31,"endTime":2267.13,"body":"this other website that are"},{"speaker":"Carolina Guzik","startTime":2264.31,"endTime":2267.13,"body":"about weddings are backing up"},{"speaker":"Carolina Guzik","startTime":2267.13,"endTime":2269.92,"body":"this website. So for sure this"},{"speaker":"Carolina Guzik","startTime":2267.13,"endTime":2269.92,"body":"website is about wedding. So"},{"speaker":"Carolina Guzik","startTime":2269.92,"endTime":2272.56,"body":"when somebody asked about"},{"speaker":"Carolina Guzik","startTime":2269.92,"endTime":2272.56,"body":"weddings in Miami, we're gonna"},{"speaker":"Carolina Guzik","startTime":2272.56,"endTime":2275.56,"body":"showcase this. So this is kind"},{"speaker":"Carolina Guzik","startTime":2272.56,"endTime":2275.56,"body":"of like the easiest way to"},{"speaker":"Carolina Guzik","startTime":2275.56,"endTime":2279.01,"body":"explain it. And you know, change"},{"speaker":"Carolina Guzik","startTime":2275.56,"endTime":2279.01,"body":"that for families or whatever"},{"speaker":"Carolina Guzik","startTime":2279.01,"endTime":2280.84,"body":"they are genre photography, you"},{"speaker":"Carolina Guzik","startTime":2279.01,"endTime":2280.84,"body":"do."},{"speaker":"Annemie Tonken","startTime":2281.5,"endTime":2284.14,"body":"Yeah, you're"},{"speaker":"Annemie Tonken","startTime":2281.5,"endTime":2284.14,"body":"building trust with a robot."},{"speaker":"Annemie Tonken","startTime":2284.65,"endTime":2285.49,"body":"Exactly. You"},{"speaker":"Carolina Guzik","startTime":2285.49,"endTime":2287.35,"body":"want to make"},{"speaker":"Carolina Guzik","startTime":2285.49,"endTime":2287.35,"body":"sure that you're not only and"},{"speaker":"Carolina Guzik","startTime":2287.35,"endTime":2290.2,"body":"again, this is not I remember,"},{"speaker":"Carolina Guzik","startTime":2287.35,"endTime":2290.2,"body":"you know, I don't know if you"},{"speaker":"Carolina Guzik","startTime":2290.2,"endTime":2293.56,"body":"remember this, but like, when we"},{"speaker":"Carolina Guzik","startTime":2290.2,"endTime":2293.56,"body":"started doing blogging, you"},{"speaker":"Carolina Guzik","startTime":2293.56,"endTime":2297.13,"body":"know, 10 years ago, it was like,"},{"speaker":"Carolina Guzik","startTime":2293.56,"endTime":2297.13,"body":"I'm a Miami family photographer,"},{"speaker":"Carolina Guzik","startTime":2297.13,"endTime":2300.61,"body":"and I look families in Miami,"},{"speaker":"Carolina Guzik","startTime":2297.13,"endTime":2300.61,"body":"and my Miami family clients are"},{"speaker":"Carolina Guzik","startTime":2300.61,"endTime":2304.66,"body":"the best. And it was like,"},{"speaker":"Carolina Guzik","startTime":2300.61,"endTime":2304.66,"body":"crazy, like nobody writes like"},{"speaker":"Carolina Guzik","startTime":2304.66,"endTime":2309.34,"body":"that. I know, oh, man. So I"},{"speaker":"Carolina Guzik","startTime":2304.66,"endTime":2309.34,"body":"think that nowadays, when you"},{"speaker":"Carolina Guzik","startTime":2309.34,"endTime":2314.47,"body":"blog, if you are writing like"},{"speaker":"Carolina Guzik","startTime":2309.34,"endTime":2314.47,"body":"that, again, the internet, the"},{"speaker":"Carolina Guzik","startTime":2314.5,"endTime":2318.19,"body":"robots, the spiders and Google"},{"speaker":"Carolina Guzik","startTime":2314.5,"endTime":2318.19,"body":"are super smart. And now they're"},{"speaker":"Carolina Guzik","startTime":2318.19,"endTime":2322.6,"body":"gonna be like, Ah, this person"},{"speaker":"Carolina Guzik","startTime":2318.19,"endTime":2322.6,"body":"is just trying to rank the old"},{"speaker":"Carolina Guzik","startTime":2322.6,"endTime":2325.45,"body":"way. And we're not doing that"},{"speaker":"Carolina Guzik","startTime":2322.6,"endTime":2325.45,"body":"anymore. So now that's also"},{"speaker":"Carolina Guzik","startTime":2325.45,"endTime":2328.69,"body":"gonna hurt you. So when you"},{"speaker":"Carolina Guzik","startTime":2325.45,"endTime":2328.69,"body":"write on your blog, whether it's"},{"speaker":"Carolina Guzik","startTime":2328.72,"endTime":2332.08,"body":"a blog post, or even, you know,"},{"speaker":"Carolina Guzik","startTime":2328.72,"endTime":2332.08,"body":"the text that you put on your"},{"speaker":"Carolina Guzik","startTime":2332.08,"endTime":2336.55,"body":"homepage, it needs to feel like"},{"speaker":"Carolina Guzik","startTime":2332.08,"endTime":2336.55,"body":"a human. It's writing this like"},{"speaker":"Carolina Guzik","startTime":2336.55,"endTime":2340.75,"body":"you are talking to a human."},{"speaker":"Carolina Guzik","startTime":2336.55,"endTime":2340.75,"body":"Yeah. So again, and another"},{"speaker":"Carolina Guzik","startTime":2340.75,"endTime":2343.18,"body":"thing is, let's say that, let's"},{"speaker":"Carolina Guzik","startTime":2340.75,"endTime":2343.18,"body":"say that my website, again, is"},{"speaker":"Carolina Guzik","startTime":2343.18,"endTime":2345.58,"body":"Miami wedding photography,"},{"speaker":"Carolina Guzik","startTime":2343.18,"endTime":2345.58,"body":"that's like the main keyword"},{"speaker":"Carolina Guzik","startTime":2345.58,"endTime":2349.12,"body":"that I want to rank for. If I"},{"speaker":"Carolina Guzik","startTime":2345.58,"endTime":2349.12,"body":"have that keyword all over, I'm"},{"speaker":"Carolina Guzik","startTime":2349.12,"endTime":2354.01,"body":"gonna get penalized. So you need"},{"speaker":"Carolina Guzik","startTime":2349.12,"endTime":2354.01,"body":"to be strategic, you need to be"},{"speaker":"Carolina Guzik","startTime":2354.04,"endTime":2357.91,"body":"smart. And this is what I say we"},{"speaker":"Carolina Guzik","startTime":2354.04,"endTime":2357.91,"body":"need to be content creators, all"},{"speaker":"Carolina Guzik","startTime":2357.91,"endTime":2360.16,"body":"the blog posts that you were"},{"speaker":"Carolina Guzik","startTime":2357.91,"endTime":2360.16,"body":"about, like, if you are just"},{"speaker":"Carolina Guzik","startTime":2360.16,"endTime":2363.91,"body":"writing about like, oh, I"},{"speaker":"Carolina Guzik","startTime":2360.16,"endTime":2363.91,"body":"photograph and me and her kids,"},{"speaker":"Carolina Guzik","startTime":2363.91,"endTime":2366.4,"body":"and they were so cute. And then"},{"speaker":"Carolina Guzik","startTime":2363.91,"endTime":2366.4,"body":"you're like, Oh, I photograph"},{"speaker":"Carolina Guzik","startTime":2366.4,"endTime":2370.09,"body":"Catalina, I'm her dog. And it"},{"speaker":"Carolina Guzik","startTime":2366.4,"endTime":2370.09,"body":"was so cute. Oh, I photographed"},{"speaker":"Carolina Guzik","startTime":2370.09,"endTime":2372.97,"body":"Susie and her family. It was so"},{"speaker":"Carolina Guzik","startTime":2370.09,"endTime":2372.97,"body":"cute. You're not keeping any"},{"speaker":"Carolina Guzik","startTime":2372.97,"endTime":2376.81,"body":"context. You need to talk about"},{"speaker":"Carolina Guzik","startTime":2372.97,"endTime":2376.81,"body":"like, best locations for family"},{"speaker":"Carolina Guzik","startTime":2376.81,"endTime":2380.14,"body":"sessions, what to work for a"},{"speaker":"Carolina Guzik","startTime":2376.81,"endTime":2380.14,"body":"family session, what to do with"},{"speaker":"Carolina Guzik","startTime":2380.14,"endTime":2382.9,"body":"cranky kids through a family"},{"speaker":"Carolina Guzik","startTime":2380.14,"endTime":2382.9,"body":"session. Those are the topics"},{"speaker":"Carolina Guzik","startTime":2382.9,"endTime":2384.97,"body":"that you should be writing"},{"speaker":"Carolina Guzik","startTime":2382.9,"endTime":2384.97,"body":"about. Yeah,"},{"speaker":"Annemie Tonken","startTime":2385.42,"endTime":2389.29,"body":"yeah. And I"},{"speaker":"Annemie Tonken","startTime":2385.42,"endTime":2389.29,"body":"think addressing it if you"},{"speaker":"Annemie Tonken","startTime":2389.32,"endTime":2393.94,"body":"approach blogging, which can"},{"speaker":"Annemie Tonken","startTime":2389.32,"endTime":2393.94,"body":"also be done with video content"},{"speaker":"Annemie Tonken","startTime":2393.94,"endTime":2396.64,"body":"these days and then if you take"},{"speaker":"Annemie Tonken","startTime":2393.94,"endTime":2396.64,"body":"the transcript of the video and"},{"speaker":"Annemie Tonken","startTime":2396.64,"endTime":2399.58,"body":"plugging it, plug it in, you've"},{"speaker":"Annemie Tonken","startTime":2396.64,"endTime":2399.58,"body":"got an automatic blog posts, but"},{"speaker":"Annemie Tonken","startTime":2399.58,"endTime":2406.24,"body":"the The idea of creating content"},{"speaker":"Annemie Tonken","startTime":2399.58,"endTime":2406.24,"body":"that is specifically geared"},{"speaker":"Annemie Tonken","startTime":2406.24,"endTime":2411.28,"body":"toward answering the questions"},{"speaker":"Annemie Tonken","startTime":2406.24,"endTime":2411.28,"body":"and hesitations and objections"},{"speaker":"Annemie Tonken","startTime":2411.43,"endTime":2415.81,"body":"that your ideal clients have,"},{"speaker":"Annemie Tonken","startTime":2411.43,"endTime":2415.81,"body":"then what they are searching is"},{"speaker":"Annemie Tonken","startTime":2415.81,"endTime":2419.29,"body":"going to bring them to you. If"},{"speaker":"Annemie Tonken","startTime":2415.81,"endTime":2419.29,"body":"it's location based all the"},{"speaker":"Annemie Tonken","startTime":2419.29,"endTime":2422.8,"body":"better. And then you're"},{"speaker":"Annemie Tonken","startTime":2419.29,"endTime":2422.8,"body":"positioning yourself as the"},{"speaker":"Annemie Tonken","startTime":2422.8,"endTime":2425.02,"body":"expert, like you're actually"},{"speaker":"Annemie Tonken","startTime":2422.8,"endTime":2425.02,"body":"answering their questions and"},{"speaker":"Annemie Tonken","startTime":2425.02,"endTime":2428.53,"body":"helping them. So like, Yeah, I"},{"speaker":"Annemie Tonken","startTime":2425.02,"endTime":2428.53,"body":"mean, it's always the the easy"},{"speaker":"Annemie Tonken","startTime":2428.53,"endTime":2431.26,"body":"answer is how to make how to"},{"speaker":"Annemie Tonken","startTime":2428.53,"endTime":2431.26,"body":"make something good will create"},{"speaker":"Annemie Tonken","startTime":2431.26,"endTime":2434.26,"body":"good content. But I love the"},{"speaker":"Annemie Tonken","startTime":2431.26,"endTime":2434.26,"body":"fact that you're sharing that"},{"speaker":"Annemie Tonken","startTime":2434.26,"endTime":2437.56,"body":"you only blog five or six times"},{"speaker":"Annemie Tonken","startTime":2434.26,"endTime":2437.56,"body":"a year, because I do think that"},{"speaker":"Annemie Tonken","startTime":2437.56,"endTime":2440.47,"body":"a lot of people get stuck on"},{"speaker":"Annemie Tonken","startTime":2437.56,"endTime":2440.47,"body":"this, like, I cannot commit to"},{"speaker":"Annemie Tonken","startTime":2440.47,"endTime":2444.46,"body":"doing this, like it is better to"},{"speaker":"Annemie Tonken","startTime":2440.47,"endTime":2444.46,"body":"do it to some degree than to"},{"speaker":"Annemie Tonken","startTime":2444.46,"endTime":2448.93,"body":"just say, Well, I can't keep up"},{"speaker":"Annemie Tonken","startTime":2444.46,"endTime":2448.93,"body":"with some schedule that somebody"},{"speaker":"Annemie Tonken","startTime":2448.93,"endTime":2450.4,"body":"else said. So I'm not going to"},{"speaker":"Annemie Tonken","startTime":2448.93,"endTime":2450.4,"body":"do it at all."},{"speaker":"Carolina Guzik","startTime":2450.85,"endTime":2452.71,"body":"100%. And I"},{"speaker":"Carolina Guzik","startTime":2450.85,"endTime":2452.71,"body":"think that people get a lot of"},{"speaker":"Carolina Guzik","startTime":2452.71,"endTime":2456.25,"body":"like hesitation or maybe even"},{"speaker":"Carolina Guzik","startTime":2452.71,"endTime":2456.25,"body":"kind of like, what's the word"},{"speaker":"Carolina Guzik","startTime":2456.25,"endTime":2459.04,"body":"I'm looking for when you want to"},{"speaker":"Carolina Guzik","startTime":2456.25,"endTime":2459.04,"body":"do something like, like, like,"},{"speaker":"Carolina Guzik","startTime":2459.07,"endTime":2461.83,"body":"not rejection, but like, you're"},{"speaker":"Carolina Guzik","startTime":2459.07,"endTime":2461.83,"body":"like, I don't want to do this"},{"speaker":"Carolina Guzik","startTime":2461.83,"endTime":2464.02,"body":"dance or assistance. That's the"},{"speaker":"Carolina Guzik","startTime":2461.83,"endTime":2464.02,"body":"word that I was looking for."},{"speaker":"Carolina Guzik","startTime":2464.02,"endTime":2468.34,"body":"Because it's like, oh, you need"},{"speaker":"Carolina Guzik","startTime":2464.02,"endTime":2468.34,"body":"to block every weekend. I mean,"},{"speaker":"Carolina Guzik","startTime":2468.34,"endTime":2472.18,"body":"I don't know like, I rather have"},{"speaker":"Carolina Guzik","startTime":2468.34,"endTime":2472.18,"body":"one good content that is going"},{"speaker":"Carolina Guzik","startTime":2472.18,"endTime":2475.6,"body":"to be also evergreen than having"},{"speaker":"Carolina Guzik","startTime":2472.18,"endTime":2475.6,"body":"to sit in front of my computer"},{"speaker":"Carolina Guzik","startTime":2475.6,"endTime":2478.0,"body":"every weekend. I'm not gonna"},{"speaker":"Carolina Guzik","startTime":2475.6,"endTime":2478.0,"body":"sugarcoat sugarcoat this"},{"speaker":"Carolina Guzik","startTime":2478.03,"endTime":2483.64,"body":"blogging is tedious. Creating a"},{"speaker":"Carolina Guzik","startTime":2478.03,"endTime":2483.64,"body":"good blog article is it takes me"},{"speaker":"Carolina Guzik","startTime":2483.64,"endTime":2486.61,"body":"five hours, and I know exactly"},{"speaker":"Carolina Guzik","startTime":2483.64,"endTime":2486.61,"body":"how to do it. But I need to"},{"speaker":"Carolina Guzik","startTime":2486.61,"endTime":2489.46,"body":"research I need to research my"},{"speaker":"Carolina Guzik","startTime":2486.61,"endTime":2489.46,"body":"keywords, I want to make sure"},{"speaker":"Carolina Guzik","startTime":2489.46,"endTime":2492.28,"body":"that the images that I'm using"},{"speaker":"Carolina Guzik","startTime":2489.46,"endTime":2492.28,"body":"are the best images, and then I"},{"speaker":"Carolina Guzik","startTime":2492.34,"endTime":2496.06,"body":"obviously have to write it down."},{"speaker":"Carolina Guzik","startTime":2492.34,"endTime":2496.06,"body":"Obviously, once I publish it, I"},{"speaker":"Carolina Guzik","startTime":2496.06,"endTime":2500.44,"body":"have to promote it on social"},{"speaker":"Carolina Guzik","startTime":2496.06,"endTime":2500.44,"body":"media, then hopefully, I've done"},{"speaker":"Carolina Guzik","startTime":2500.44,"endTime":2504.01,"body":"my homework, right. And within a"},{"speaker":"Carolina Guzik","startTime":2500.44,"endTime":2504.01,"body":"couple of months, it's going to"},{"speaker":"Carolina Guzik","startTime":2504.01,"endTime":2507.76,"body":"start getting momentum in"},{"speaker":"Carolina Guzik","startTime":2504.01,"endTime":2507.76,"body":"Google, right. So it's also"},{"speaker":"Carolina Guzik","startTime":2508.09,"endTime":2511.12,"body":"important to understand that"},{"speaker":"Carolina Guzik","startTime":2508.09,"endTime":2511.12,"body":"this is not a post on Instagram,"},{"speaker":"Carolina Guzik","startTime":2511.12,"endTime":2513.76,"body":"where you're going to get 100"},{"speaker":"Carolina Guzik","startTime":2511.12,"endTime":2513.76,"body":"likes immediately. That's not"},{"speaker":"Carolina Guzik","startTime":2513.76,"endTime":2517.87,"body":"how it works. And I think that"},{"speaker":"Carolina Guzik","startTime":2513.76,"endTime":2517.87,"body":"turns people off, because they"},{"speaker":"Carolina Guzik","startTime":2517.87,"endTime":2521.56,"body":"want to see results right away."},{"speaker":"Carolina Guzik","startTime":2517.87,"endTime":2521.56,"body":"But I rather play the long game"},{"speaker":"Carolina Guzik","startTime":2521.56,"endTime":2522.43,"body":"than the short game."},{"speaker":"Annemie Tonken","startTime":2522.79,"endTime":2526.33,"body":"I think we just"},{"speaker":"Annemie Tonken","startTime":2522.79,"endTime":2526.33,"body":"landed on somewhere out of this,"},{"speaker":"Annemie Tonken","startTime":2526.33,"endTime":2530.41,"body":"the title of this podcast is"},{"speaker":"Annemie Tonken","startTime":2526.33,"endTime":2530.41,"body":"going to come but it's like that"},{"speaker":"Annemie Tonken","startTime":2530.44,"endTime":2534.28,"body":"idea of I'm, I don't need a"},{"speaker":"Annemie Tonken","startTime":2530.44,"endTime":2534.28,"body":"website, I'm just gonna put"},{"speaker":"Annemie Tonken","startTime":2534.28,"endTime":2536.89,"body":"together an Instagram page"},{"speaker":"Annemie Tonken","startTime":2534.28,"endTime":2536.89,"body":"because I get that sort of"},{"speaker":"Annemie Tonken","startTime":2536.92,"endTime":2540.13,"body":"instant gratification and it's"},{"speaker":"Annemie Tonken","startTime":2536.92,"endTime":2540.13,"body":"easier and all that sort of"},{"speaker":"Annemie Tonken","startTime":2540.13,"endTime":2545.77,"body":"stuff. Yes, that may be true,"},{"speaker":"Annemie Tonken","startTime":2540.13,"endTime":2545.77,"body":"but you are, you're just you're"},{"speaker":"Annemie Tonken","startTime":2545.83,"endTime":2550.78,"body":"like, going all in on something"},{"speaker":"Annemie Tonken","startTime":2545.83,"endTime":2550.78,"body":"that is very superficial versus"},{"speaker":"Annemie Tonken","startTime":2551.38,"endTime":2555.1,"body":"planting those deeper seeds that"},{"speaker":"Annemie Tonken","startTime":2551.38,"endTime":2555.1,"body":"will come back and like become"},{"speaker":"Annemie Tonken","startTime":2555.1,"endTime":2556.21,"body":"much more hardy"},{"speaker":"Carolina Guzik","startTime":2556.57,"endTime":2559.24,"body":"100% Another"},{"speaker":"Carolina Guzik","startTime":2556.57,"endTime":2559.24,"body":"thing is like, let's talk about"},{"speaker":"Carolina Guzik","startTime":2559.27,"endTime":2561.97,"body":"Instagram, right? People you"},{"speaker":"Carolina Guzik","startTime":2559.27,"endTime":2561.97,"body":"know love it. They want to post"},{"speaker":"Carolina Guzik","startTime":2561.97,"endTime":2566.17,"body":"an image, they read whatever"},{"speaker":"Carolina Guzik","startTime":2561.97,"endTime":2566.17,"body":"caption that photo lives on"},{"speaker":"Carolina Guzik","startTime":2566.17,"endTime":2568.6,"body":"Instagram for like an hour."},{"speaker":"Carolina Guzik","startTime":2566.17,"endTime":2568.6,"body":"Yeah, after an hour, there is a"},{"speaker":"Carolina Guzik","startTime":2568.6,"endTime":2572.92,"body":"billion photos that have like,"},{"speaker":"Carolina Guzik","startTime":2568.6,"endTime":2572.92,"body":"packed on. And that's it. Nobody"},{"speaker":"Carolina Guzik","startTime":2572.92,"endTime":2575.71,"body":"is doing fighter scrolls on your"},{"speaker":"Carolina Guzik","startTime":2572.92,"endTime":2575.71,"body":"Instagram, I can guarantee I"},{"speaker":"Carolina Guzik","startTime":2575.71,"endTime":2577.63,"body":"mean, unless somebody to"},{"speaker":"Carolina Guzik","startTime":2575.71,"endTime":2577.63,"body":"stalking you. But other than"},{"speaker":"Carolina Guzik","startTime":2577.63,"endTime":2581.05,"body":"that, nobody is doing more than"},{"speaker":"Carolina Guzik","startTime":2577.63,"endTime":2581.05,"body":"five scrolls. If you write"},{"speaker":"Carolina Guzik","startTime":2581.08,"endTime":2584.47,"body":"evergreen content on your"},{"speaker":"Carolina Guzik","startTime":2581.08,"endTime":2584.47,"body":"website, literally evergreen,"},{"speaker":"Carolina Guzik","startTime":2584.47,"endTime":2587.17,"body":"that's what it's called, it"},{"speaker":"Carolina Guzik","startTime":2584.47,"endTime":2587.17,"body":"lives forever. And if you write"},{"speaker":"Carolina Guzik","startTime":2587.17,"endTime":2590.35,"body":"content that you can update,"},{"speaker":"Carolina Guzik","startTime":2587.17,"endTime":2590.35,"body":"let's talk about what to wear"},{"speaker":"Carolina Guzik","startTime":2590.35,"endTime":2594.07,"body":"for family sessions, right? In"},{"speaker":"Carolina Guzik","startTime":2590.35,"endTime":2594.07,"body":"Miami, because it's hot, right?"},{"speaker":"Carolina Guzik","startTime":2594.37,"endTime":2597.43,"body":"So make sure that I get family"},{"speaker":"Carolina Guzik","startTime":2594.37,"endTime":2597.43,"body":"sessions in Miami, because if"},{"speaker":"Carolina Guzik","startTime":2597.43,"endTime":2601.57,"body":"somebody's in California looking"},{"speaker":"Carolina Guzik","startTime":2597.43,"endTime":2601.57,"body":"on my website, lovely, but I'm"},{"speaker":"Carolina Guzik","startTime":2601.57,"endTime":2603.88,"body":"not a destination photographer."},{"speaker":"Carolina Guzik","startTime":2601.57,"endTime":2603.88,"body":"I'm not doing that. So like I"},{"speaker":"Carolina Guzik","startTime":2603.88,"endTime":2607.24,"body":"need people local to me. So"},{"speaker":"Carolina Guzik","startTime":2603.88,"endTime":2607.24,"body":"let's say that, let's talk about"},{"speaker":"Carolina Guzik","startTime":2607.27,"endTime":2609.79,"body":"five years ago, let's say that I"},{"speaker":"Carolina Guzik","startTime":2607.27,"endTime":2609.79,"body":"wrote that blog post five years"},{"speaker":"Carolina Guzik","startTime":2609.79,"endTime":2613.15,"body":"ago, probably things have"},{"speaker":"Carolina Guzik","startTime":2609.79,"endTime":2613.15,"body":"changed a little bit and the"},{"speaker":"Carolina Guzik","startTime":2613.15,"endTime":2616.0,"body":"styles have changed. And"},{"speaker":"Carolina Guzik","startTime":2613.15,"endTime":2616.0,"body":"probably even the styles of my"},{"speaker":"Carolina Guzik","startTime":2616.0,"endTime":2619.3,"body":"own clients have changed. So"},{"speaker":"Carolina Guzik","startTime":2616.0,"endTime":2619.3,"body":"that is a blog that I don't need"},{"speaker":"Carolina Guzik","startTime":2619.3,"endTime":2624.67,"body":"to rewrite completely, but I can"},{"speaker":"Carolina Guzik","startTime":2619.3,"endTime":2624.67,"body":"just go and update it. And then"},{"speaker":"Carolina Guzik","startTime":2624.94,"endTime":2628.54,"body":"Wallah, new content is still"},{"speaker":"Carolina Guzik","startTime":2624.94,"endTime":2628.54,"body":"there. I just kind of like went"},{"speaker":"Carolina Guzik","startTime":2628.54,"endTime":2631.75,"body":"and changed a couple of things."},{"speaker":"Carolina Guzik","startTime":2628.54,"endTime":2631.75,"body":"And the content is evergreen,"},{"speaker":"Carolina Guzik","startTime":2631.78,"endTime":2632.89,"body":"that is what I want."},{"speaker":"Annemie Tonken","startTime":2632.95,"endTime":2635.2,"body":"Yeah, and more"},{"speaker":"Annemie Tonken","startTime":2632.95,"endTime":2635.2,"body":"importantly, or just as"},{"speaker":"Annemie Tonken","startTime":2635.2,"endTime":2638.14,"body":"importantly, you're able to"},{"speaker":"Annemie Tonken","startTime":2635.2,"endTime":2638.14,"body":"update it with like your more"},{"speaker":"Annemie Tonken","startTime":2638.14,"endTime":2643.12,"body":"recent images. Now, that's a"},{"speaker":"Annemie Tonken","startTime":2638.14,"endTime":2643.12,"body":"great point. It does not you do"},{"speaker":"Annemie Tonken","startTime":2643.12,"endTime":2645.34,"body":"not need to recreate the wheel"},{"speaker":"Annemie Tonken","startTime":2643.12,"endTime":2645.34,"body":"each and every time."},{"speaker":"Carolina Guzik","startTime":2645.61,"endTime":2647.98,"body":"No, absolutely"},{"speaker":"Carolina Guzik","startTime":2645.61,"endTime":2647.98,"body":"not. I'm all about working"},{"speaker":"Carolina Guzik","startTime":2648.25,"endTime":2651.4,"body":"smarter, not harder. Yeah. Even"},{"speaker":"Carolina Guzik","startTime":2648.25,"endTime":2651.4,"body":"saying, Yeah."},{"speaker":"Annemie Tonken","startTime":2652.3,"endTime":2654.19,"body":"And I'm right"},{"speaker":"Annemie Tonken","startTime":2652.3,"endTime":2654.19,"body":"there with you. I'm all for it."},{"speaker":"Annemie Tonken","startTime":2654.91,"endTime":2658.69,"body":"I'm excellent. Okay, so let's"},{"speaker":"Annemie Tonken","startTime":2654.91,"endTime":2658.69,"body":"think about the recap here. So"},{"speaker":"Annemie Tonken","startTime":2658.69,"endTime":2662.86,"body":"we're definitely creating a"},{"speaker":"Annemie Tonken","startTime":2658.69,"endTime":2662.86,"body":"website, we're keeping it"},{"speaker":"Annemie Tonken","startTime":2662.86,"endTime":2667.72,"body":"simple. We are not confusing our"},{"speaker":"Annemie Tonken","startTime":2662.86,"endTime":2667.72,"body":"clients or Google about what"},{"speaker":"Annemie Tonken","startTime":2667.72,"endTime":2673.63,"body":"we're there for. We are creating"},{"speaker":"Annemie Tonken","startTime":2667.72,"endTime":2673.63,"body":"Word content. And that makes it"},{"speaker":"Annemie Tonken","startTime":2673.63,"endTime":2677.44,"body":"sound like a Word document. But"},{"speaker":"Annemie Tonken","startTime":2673.63,"endTime":2677.44,"body":"I mean, like written content,"},{"speaker":"Annemie Tonken","startTime":2677.44,"endTime":2681.88,"body":"not just images that we're"},{"speaker":"Annemie Tonken","startTime":2677.44,"endTime":2681.88,"body":"relying on. Anything else that"},{"speaker":"Annemie Tonken","startTime":2681.88,"endTime":2683.2,"body":"we need to be thinking about?"},{"speaker":"Carolina Guzik","startTime":2684.34,"endTime":2688.15,"body":"Well, make sure"},{"speaker":"Carolina Guzik","startTime":2684.34,"endTime":2688.15,"body":"that once you have your website,"},{"speaker":"Carolina Guzik","startTime":2688.15,"endTime":2690.85,"body":"right and you have pages within"},{"speaker":"Carolina Guzik","startTime":2688.15,"endTime":2690.85,"body":"your website, right, you're"},{"speaker":"Carolina Guzik","startTime":2690.85,"endTime":2694.9,"body":"gonna have a homepage, you have"},{"speaker":"Carolina Guzik","startTime":2690.85,"endTime":2694.9,"body":"obviously a portfolio and about"},{"speaker":"Carolina Guzik","startTime":2694.9,"endTime":2699.94,"body":"page, maybe a pricing page that"},{"speaker":"Carolina Guzik","startTime":2694.9,"endTime":2699.94,"body":"you don't let people to add that"},{"speaker":"Carolina Guzik","startTime":2700.0,"endTime":2703.09,"body":"meaning, let's say that I'm on"},{"speaker":"Carolina Guzik","startTime":2700.0,"endTime":2703.09,"body":"your homepage, and I like it."},{"speaker":"Carolina Guzik","startTime":2703.09,"endTime":2705.55,"body":"And then I go to your portfolio"},{"speaker":"Carolina Guzik","startTime":2703.09,"endTime":2705.55,"body":"because I want to see your"},{"speaker":"Carolina Guzik","startTime":2705.55,"endTime":2708.61,"body":"images. And I see a bunch of"},{"speaker":"Carolina Guzik","startTime":2705.55,"endTime":2708.61,"body":"beautiful images. And then"},{"speaker":"Carolina Guzik","startTime":2708.82,"endTime":2711.88,"body":"that's it, there is no call to"},{"speaker":"Carolina Guzik","startTime":2708.82,"endTime":2711.88,"body":"action. I don't want to see a"},{"speaker":"Carolina Guzik","startTime":2711.88,"endTime":2715.45,"body":"call to action in every single"},{"speaker":"Carolina Guzik","startTime":2711.88,"endTime":2715.45,"body":"page. And I don't want the call"},{"speaker":"Carolina Guzik","startTime":2715.45,"endTime":2719.32,"body":"to action to be booked me now,"},{"speaker":"Carolina Guzik","startTime":2715.45,"endTime":2719.32,"body":"or book or something like that."},{"speaker":"Carolina Guzik","startTime":2719.32,"endTime":2722.44,"body":"Because although this sounds,"},{"speaker":"Carolina Guzik","startTime":2719.32,"endTime":2722.44,"body":"it's gonna sound really, really"},{"speaker":"Carolina Guzik","startTime":2722.44,"endTime":2726.91,"body":"silly. Again, the brain works in"},{"speaker":"Carolina Guzik","startTime":2722.44,"endTime":2726.91,"body":"silly ways. But if I just got"},{"speaker":"Carolina Guzik","startTime":2726.91,"endTime":2729.73,"body":"you website, let's say enemy, I"},{"speaker":"Carolina Guzik","startTime":2726.91,"endTime":2729.73,"body":"go to your website, and I love"},{"speaker":"Carolina Guzik","startTime":2729.73,"endTime":2733.75,"body":"what I see. And then there's a"},{"speaker":"Carolina Guzik","startTime":2729.73,"endTime":2733.75,"body":"button that says book. Now, I"},{"speaker":"Carolina Guzik","startTime":2733.75,"endTime":2736.12,"body":"might be turned off by it,"},{"speaker":"Carolina Guzik","startTime":2733.75,"endTime":2736.12,"body":"because I'm like, I love what I"},{"speaker":"Carolina Guzik","startTime":2736.12,"endTime":2740.92,"body":"see. But I'm not ready to book."},{"speaker":"Carolina Guzik","startTime":2736.12,"endTime":2740.92,"body":"And that could be something that"},{"speaker":"Carolina Guzik","startTime":2740.92,"endTime":2744.37,"body":"is silly, but instead of that be"},{"speaker":"Carolina Guzik","startTime":2740.92,"endTime":2744.37,"body":"like, find out more information."},{"speaker":"Carolina Guzik","startTime":2744.49,"endTime":2747.4,"body":"Let's chat, I don't know"},{"speaker":"Carolina Guzik","startTime":2744.49,"endTime":2747.4,"body":"something that seems a little"},{"speaker":"Carolina Guzik","startTime":2747.4,"endTime":2751.03,"body":"bit more inviting, instead of"},{"speaker":"Carolina Guzik","startTime":2747.4,"endTime":2751.03,"body":"just like book now. So always"},{"speaker":"Carolina Guzik","startTime":2751.03,"endTime":2754.27,"body":"have a call to action. And make"},{"speaker":"Carolina Guzik","startTime":2751.03,"endTime":2754.27,"body":"sure that again, this is why"},{"speaker":"Carolina Guzik","startTime":2754.3,"endTime":2757.72,"body":"your your brand voice is really"},{"speaker":"Carolina Guzik","startTime":2754.3,"endTime":2757.72,"body":"important. Because what kind of"},{"speaker":"Carolina Guzik","startTime":2757.72,"endTime":2760.9,"body":"things are you going to put"},{"speaker":"Carolina Guzik","startTime":2757.72,"endTime":2760.9,"body":"right? I work my own business."},{"speaker":"Carolina Guzik","startTime":2761.35,"endTime":2765.22,"body":"My clients are very stylish, but"},{"speaker":"Carolina Guzik","startTime":2761.35,"endTime":2765.22,"body":"they're also kind of like down"},{"speaker":"Carolina Guzik","startTime":2765.22,"endTime":2769.78,"body":"to earth. So let's say one of"},{"speaker":"Carolina Guzik","startTime":2765.22,"endTime":2769.78,"body":"the call to actions right on my"},{"speaker":"Carolina Guzik","startTime":2770.14,"endTime":2774.34,"body":"homepage is let's get this party"},{"speaker":"Carolina Guzik","startTime":2770.14,"endTime":2774.34,"body":"started. We're in Miami, people"},{"speaker":"Carolina Guzik","startTime":2774.34,"endTime":2776.83,"body":"come here to party. So instead"},{"speaker":"Carolina Guzik","startTime":2774.34,"endTime":2776.83,"body":"of like find out more"},{"speaker":"Carolina Guzik","startTime":2776.83,"endTime":2779.95,"body":"information, it's like I'm"},{"speaker":"Carolina Guzik","startTime":2776.83,"endTime":2779.95,"body":"giving them the kind of lingo"},{"speaker":"Carolina Guzik","startTime":2779.95,"endTime":2784.72,"body":"that they want to hear that gets"},{"speaker":"Carolina Guzik","startTime":2779.95,"endTime":2784.72,"body":"them excited. Then I think on my"},{"speaker":"Carolina Guzik","startTime":2784.75,"endTime":2787.12,"body":"let's say, actually on my"},{"speaker":"Carolina Guzik","startTime":2784.75,"endTime":2787.12,"body":"engagement session, let's see"},{"speaker":"Carolina Guzik","startTime":2787.12,"endTime":2790.84,"body":"what I have. My call to action"},{"speaker":"Carolina Guzik","startTime":2787.12,"endTime":2790.84,"body":"is ready to get some information"},{"speaker":"Carolina Guzik","startTime":2790.84,"endTime":2794.83,"body":"contact me. So there is actually"},{"speaker":"Carolina Guzik","startTime":2790.84,"endTime":2794.83,"body":"no skin in the game. But just"},{"speaker":"Carolina Guzik","startTime":2794.83,"endTime":2797.5,"body":"when I get information, there is"},{"speaker":"Carolina Guzik","startTime":2794.83,"endTime":2797.5,"body":"no book me there is no like,"},{"speaker":"Carolina Guzik","startTime":2797.5,"endTime":2800.2,"body":"give me your money now. Nothing."},{"speaker":"Carolina Guzik","startTime":2797.5,"endTime":2800.2,"body":"No, that is simple seems"},{"speaker":"Carolina Guzik","startTime":2800.2,"endTime":2803.65,"body":"approachable. So don't leave"},{"speaker":"Carolina Guzik","startTime":2800.2,"endTime":2803.65,"body":"your clients or don't lead"},{"speaker":"Carolina Guzik","startTime":2804.04,"endTime":2807.25,"body":"visitors to your website and"},{"speaker":"Carolina Guzik","startTime":2804.04,"endTime":2807.25,"body":"then lead them to a dead end."},{"speaker":"Carolina Guzik","startTime":2807.58,"endTime":2810.55,"body":"Because again, you might say,"},{"speaker":"Carolina Guzik","startTime":2807.58,"endTime":2810.55,"body":"well, there is literally a menu"},{"speaker":"Carolina Guzik","startTime":2810.55,"endTime":2813.19,"body":"bar at the top, they could"},{"speaker":"Carolina Guzik","startTime":2810.55,"endTime":2813.19,"body":"scroll back and just fill out"},{"speaker":"Carolina Guzik","startTime":2813.19,"endTime":2816.7,"body":"the contact form. Yes, they"},{"speaker":"Carolina Guzik","startTime":2813.19,"endTime":2816.7,"body":"could do that. But tell them"},{"speaker":"Carolina Guzik","startTime":2816.7,"endTime":2817.3,"body":"what to do."},{"speaker":"Annemie Tonken","startTime":2817.45,"endTime":2821.02,"body":"Yeah. And don't"},{"speaker":"Annemie Tonken","startTime":2817.45,"endTime":2821.02,"body":"make them work for it. Exactly."},{"speaker":"Annemie Tonken","startTime":2821.02,"endTime":2826.66,"body":"Yes. So good. Karolina, this has"},{"speaker":"Annemie Tonken","startTime":2821.02,"endTime":2826.66,"body":"been full of so many good little"},{"speaker":"Annemie Tonken","startTime":2826.81,"endTime":2830.62,"body":"hints. And honestly, even if you"},{"speaker":"Annemie Tonken","startTime":2826.81,"endTime":2830.62,"body":"know everyone out there, as to"},{"speaker":"Annemie Tonken","startTime":2830.62,"endTime":2833.95,"body":"your point from before, even the"},{"speaker":"Annemie Tonken","startTime":2830.62,"endTime":2833.95,"body":"people who have websites like"},{"speaker":"Annemie Tonken","startTime":2833.95,"endTime":2838.12,"body":"they're never perfect, they're"},{"speaker":"Annemie Tonken","startTime":2833.95,"endTime":2838.12,"body":"never finished. And you know,"},{"speaker":"Annemie Tonken","startTime":2838.12,"endTime":2841.6,"body":"we're here, it's for many of us,"},{"speaker":"Annemie Tonken","startTime":2838.12,"endTime":2841.6,"body":"not you because you're in like"},{"speaker":"Annemie Tonken","startTime":2841.6,"endTime":2844.84,"body":"high wedding season in Miami."},{"speaker":"Annemie Tonken","startTime":2841.6,"endTime":2844.84,"body":"But like if this is for many"},{"speaker":"Annemie Tonken","startTime":2844.84,"endTime":2849.52,"body":"people a slower season. And it's"},{"speaker":"Annemie Tonken","startTime":2844.84,"endTime":2849.52,"body":"a great time to go back and"},{"speaker":"Annemie Tonken","startTime":2849.52,"endTime":2854.95,"body":"reevaluate. I try to do a, I try"},{"speaker":"Annemie Tonken","startTime":2849.52,"endTime":2854.95,"body":"and keep my website maintained"},{"speaker":"Annemie Tonken","startTime":2854.95,"endTime":2859.6,"body":"regularly. But I do a deep"},{"speaker":"Annemie Tonken","startTime":2854.95,"endTime":2859.6,"body":"clean, deep refresh, usually"},{"speaker":"Annemie Tonken","startTime":2859.6,"endTime":2860.53,"body":"every two years."},{"speaker":"Carolina Guzik","startTime":2860.62,"endTime":2863.71,"body":"And I feel like"},{"speaker":"Carolina Guzik","startTime":2860.62,"endTime":2863.71,"body":"are you up to that refresh? Now?"},{"speaker":"Annemie Tonken","startTime":2864.22,"endTime":2867.61,"body":"I'm probably up"},{"speaker":"Annemie Tonken","startTime":2864.22,"endTime":2867.61,"body":"to that refresh. But I am"},{"speaker":"Annemie Tonken","startTime":2867.61,"endTime":2870.82,"body":"probably not gonna be doing my"},{"speaker":"Annemie Tonken","startTime":2867.61,"endTime":2870.82,"body":"website for a little"},{"speaker":"Carolina Guzik","startTime":2872.53,"endTime":2874.78,"body":"while we can do"},{"speaker":"Carolina Guzik","startTime":2872.53,"endTime":2874.78,"body":"I feel like this. It's ton of"},{"speaker":"Carolina Guzik","startTime":2874.78,"endTime":2877.39,"body":"content. And I feel like for"},{"speaker":"Carolina Guzik","startTime":2874.78,"endTime":2877.39,"body":"somebody that perhaps is"},{"speaker":"Carolina Guzik","startTime":2877.39,"endTime":2879.76,"body":"thinking about doing a website"},{"speaker":"Carolina Guzik","startTime":2877.39,"endTime":2879.76,"body":"or like now it's like, oh my"},{"speaker":"Carolina Guzik","startTime":2879.76,"endTime":2883.24,"body":"god, do I need to go and check"},{"speaker":"Carolina Guzik","startTime":2879.76,"endTime":2883.24,"body":"on my website. Maybe. Obviously,"},{"speaker":"Carolina Guzik","startTime":2883.24,"endTime":2886.45,"body":"this is like a visual thing"},{"speaker":"Carolina Guzik","startTime":2883.24,"endTime":2886.45,"body":"maybe we can do in your group is"},{"speaker":"Carolina Guzik","startTime":2886.45,"endTime":2890.11,"body":"like a couple of like, you know,"},{"speaker":"Carolina Guzik","startTime":2886.45,"endTime":2890.11,"body":"quick, easy, like, kind of like"},{"speaker":"Carolina Guzik","startTime":2890.11,"endTime":2891.61,"body":"a speed dating but for websites."},{"speaker":"Annemie Tonken","startTime":2893.2,"endTime":2894.67,"body":"Like you're"},{"speaker":"Annemie Tonken","startTime":2893.2,"endTime":2894.67,"body":"gonna come and do it."},{"speaker":"Carolina Guzik","startTime":2895.0,"endTime":2898.0,"body":"Yeah, we can't"},{"speaker":"Carolina Guzik","startTime":2895.0,"endTime":2898.0,"body":"do that. I feel listening to"},{"speaker":"Carolina Guzik","startTime":2898.0,"endTime":2900.91,"body":"this podcast, probably. I'm"},{"speaker":"Carolina Guzik","startTime":2898.0,"endTime":2900.91,"body":"like, What is she been talking"},{"speaker":"Carolina Guzik","startTime":2900.91,"endTime":2903.52,"body":"about? So I think that maybe a"},{"speaker":"Carolina Guzik","startTime":2900.91,"endTime":2903.52,"body":"visual would be kind of like a"},{"speaker":"Carolina Guzik","startTime":2903.52,"endTime":2906.7,"body":"good kind of like, compliment to"},{"speaker":"Carolina Guzik","startTime":2903.52,"endTime":2906.7,"body":"like, I don't know, why do you"},{"speaker":"Carolina Guzik","startTime":2906.7,"endTime":2907.48,"body":"think this?"},{"speaker":"Annemie Tonken","startTime":2907.51,"endTime":2909.76,"body":"Yes, I love that"},{"speaker":"Annemie Tonken","startTime":2907.51,"endTime":2909.76,"body":"idea. So this is what we're"},{"speaker":"Annemie Tonken","startTime":2909.76,"endTime":2914.29,"body":"gonna do. I will when this"},{"speaker":"Annemie Tonken","startTime":2909.76,"endTime":2914.29,"body":"episode drops, you and I when we"},{"speaker":"Annemie Tonken","startTime":2914.29,"endTime":2916.63,"body":"finish recording, we'll look at"},{"speaker":"Annemie Tonken","startTime":2914.29,"endTime":2916.63,"body":"the dates and all that sort of"},{"speaker":"Annemie Tonken","startTime":2916.63,"endTime":2920.38,"body":"stuff. We'll pick a time when"},{"speaker":"Annemie Tonken","startTime":2916.63,"endTime":2920.38,"body":"this episode drops, I will send"},{"speaker":"Annemie Tonken","startTime":2920.38,"endTime":2925.57,"body":"out that week's newsletter. And"},{"speaker":"Annemie Tonken","startTime":2920.38,"endTime":2925.57,"body":"I will invite people to submit"},{"speaker":"Annemie Tonken","startTime":2925.87,"endTime":2927.76,"body":"websites and then we'll pick a"},{"speaker":"Annemie Tonken","startTime":2925.87,"endTime":2927.76,"body":"couple and"},{"speaker":"Carolina Guzik","startTime":2927.76,"endTime":2930.7,"body":"we'll see what"},{"speaker":"Carolina Guzik","startTime":2927.76,"endTime":2930.7,"body":"the volunteer see who do I can"},{"speaker":"Carolina Guzik","startTime":2930.7,"endTime":2933.07,"body":"this thing or whatever her name."},{"speaker":"Carolina Guzik","startTime":2930.7,"endTime":2933.07,"body":"Yeah,"},{"speaker":"Annemie Tonken","startTime":2933.16,"endTime":2936.76,"body":"right. Raise"},{"speaker":"Annemie Tonken","startTime":2933.16,"endTime":2936.76,"body":"your hand. Oh my goodness. Yes,"},{"speaker":"Annemie Tonken","startTime":2936.76,"endTime":2940.06,"body":"that would be so fun. Excellent."},{"speaker":"Annemie Tonken","startTime":2936.76,"endTime":2940.06,"body":"So you guys, if you're listening"},{"speaker":"Annemie Tonken","startTime":2940.06,"endTime":2943.27,"body":"to this around the time that it"},{"speaker":"Annemie Tonken","startTime":2940.06,"endTime":2943.27,"body":"drops, be sure to keep an eye"},{"speaker":"Annemie Tonken","startTime":2943.27,"endTime":2947.02,"body":"out in your inbox and in this"},{"speaker":"Annemie Tonken","startTime":2943.27,"endTime":2947.02,"body":"can't be that hard Facebook"},{"speaker":"Annemie Tonken","startTime":2947.02,"endTime":2950.47,"body":"group. And we'll do a live"},{"speaker":"Annemie Tonken","startTime":2947.02,"endTime":2950.47,"body":"website couple of website"},{"speaker":"Annemie Tonken","startTime":2950.47,"endTime":2955.57,"body":"reviews with Carolina. One."},{"speaker":"Annemie Tonken","startTime":2950.47,"endTime":2955.57,"body":"Yeah, and you I mean, I know"},{"speaker":"Annemie Tonken","startTime":2955.57,"endTime":2957.64,"body":"that this is something that you"},{"speaker":"Annemie Tonken","startTime":2955.57,"endTime":2957.64,"body":"do regularly, you have a"},{"speaker":"Annemie Tonken","startTime":2957.64,"endTime":2961.24,"body":"Patreon, right? Or I don't know"},{"speaker":"Annemie Tonken","startTime":2957.64,"endTime":2961.24,"body":"how to pronounce I have"},{"speaker":"Carolina Guzik","startTime":2961.24,"endTime":2964.24,"body":"a Patreon"},{"speaker":"Carolina Guzik","startTime":2961.24,"endTime":2964.24,"body":"account. And I do have also an"},{"speaker":"Carolina Guzik","startTime":2964.24,"endTime":2968.08,"body":"option for Websites Review. So"},{"speaker":"Carolina Guzik","startTime":2964.24,"endTime":2968.08,"body":"let's see. Let's let's say that"},{"speaker":"Carolina Guzik","startTime":2968.08,"endTime":2971.02,"body":"somebody is listening to this"},{"speaker":"Carolina Guzik","startTime":2968.08,"endTime":2971.02,"body":"and is like, oh my god, I think"},{"speaker":"Carolina Guzik","startTime":2971.02,"endTime":2974.23,"body":"I need my website review. I"},{"speaker":"Carolina Guzik","startTime":2971.02,"endTime":2974.23,"body":"believe it's only and I want to"},{"speaker":"Carolina Guzik","startTime":2974.23,"endTime":2977.23,"body":"give you exactly the price is"},{"speaker":"Carolina Guzik","startTime":2974.23,"endTime":2977.23,"body":"really affordable friends. So"},{"speaker":"Carolina Guzik","startTime":2977.23,"endTime":2987.25,"body":"give me just one second it is"},{"speaker":"Carolina Guzik","startTime":2977.23,"endTime":2987.25,"body":"$150 The way that I do it is if"},{"speaker":"Carolina Guzik","startTime":2987.25,"endTime":2990.1,"body":"you are new to me and you don't"},{"speaker":"Carolina Guzik","startTime":2987.25,"endTime":2990.1,"body":"know me by now you should know"},{"speaker":"Carolina Guzik","startTime":2990.1,"endTime":2994.27,"body":"that I don't like any fluff. And"},{"speaker":"Carolina Guzik","startTime":2990.1,"endTime":2994.27,"body":"I'm not here to like talk about"},{"speaker":"Carolina Guzik","startTime":2994.27,"endTime":2996.34,"body":"nonsense. So the way that I do"},{"speaker":"Carolina Guzik","startTime":2994.27,"endTime":2996.34,"body":"it is like let's say that you"},{"speaker":"Carolina Guzik","startTime":2996.34,"endTime":2999.43,"body":"want to book me, I would send"},{"speaker":"Carolina Guzik","startTime":2996.34,"endTime":2999.43,"body":"you a whole questionnaire about"},{"speaker":"Carolina Guzik","startTime":2999.43,"endTime":3002.49,"body":"your website. The current status"},{"speaker":"Carolina Guzik","startTime":2999.43,"endTime":3002.49,"body":"of your website and where you"},{"speaker":"Carolina Guzik","startTime":3002.49,"endTime":3006.0,"body":"want to go. So when we jump in"},{"speaker":"Carolina Guzik","startTime":3002.49,"endTime":3006.0,"body":"this call, I have already done"},{"speaker":"Carolina Guzik","startTime":3006.0,"endTime":3008.61,"body":"all my homework. It's not like,"},{"speaker":"Carolina Guzik","startTime":3006.0,"endTime":3008.61,"body":"oh, well, let me take a look at"},{"speaker":"Carolina Guzik","startTime":3008.61,"endTime":3011.04,"body":"your website and see what I can"},{"speaker":"Carolina Guzik","startTime":3008.61,"endTime":3011.04,"body":"tell you, when we jump on a"},{"speaker":"Carolina Guzik","startTime":3011.04,"endTime":3014.79,"body":"call, I know exactly the steps"},{"speaker":"Carolina Guzik","startTime":3011.04,"endTime":3014.79,"body":"that you need to take your"},{"speaker":"Carolina Guzik","startTime":3014.79,"endTime":3018.81,"body":"website to the next level, the"},{"speaker":"Carolina Guzik","startTime":3014.79,"endTime":3018.81,"body":"call, obviously is recorded. So"},{"speaker":"Carolina Guzik","startTime":3018.81,"endTime":3021.84,"body":"you can go back and take a look"},{"speaker":"Carolina Guzik","startTime":3018.81,"endTime":3021.84,"body":"at it as many times as you want."},{"speaker":"Carolina Guzik","startTime":3022.08,"endTime":3025.47,"body":"The people that I have done"},{"speaker":"Carolina Guzik","startTime":3022.08,"endTime":3025.47,"body":"websites, reviews, it has been"},{"speaker":"Carolina Guzik","startTime":3025.47,"endTime":3028.05,"body":"really, really fun. Because it's"},{"speaker":"Carolina Guzik","startTime":3025.47,"endTime":3028.05,"body":"kind of like a live thing, there"},{"speaker":"Carolina Guzik","startTime":3028.05,"endTime":3033.21,"body":"is obviously time for questions."},{"speaker":"Carolina Guzik","startTime":3028.05,"endTime":3033.21,"body":"And my goal is to give you"},{"speaker":"Carolina Guzik","startTime":3033.24,"endTime":3037.14,"body":"tangible steps that you can do"},{"speaker":"Carolina Guzik","startTime":3033.24,"endTime":3037.14,"body":"to make your website better. And"},{"speaker":"Carolina Guzik","startTime":3037.14,"endTime":3039.93,"body":"I'm talking about kind of like"},{"speaker":"Carolina Guzik","startTime":3037.14,"endTime":3039.93,"body":"not only branding and design,"},{"speaker":"Carolina Guzik","startTime":3039.93,"endTime":3042.54,"body":"I'm talking about this structure"},{"speaker":"Carolina Guzik","startTime":3039.93,"endTime":3042.54,"body":"of your website, but that's"},{"speaker":"Carolina Guzik","startTime":3042.54,"endTime":3045.27,"body":"really what's gonna matter. So"},{"speaker":"Carolina Guzik","startTime":3042.54,"endTime":3045.27,"body":"there is that, and then the"},{"speaker":"Carolina Guzik","startTime":3045.27,"endTime":3049.53,"body":"patron is only $10 a month. And"},{"speaker":"Carolina Guzik","startTime":3045.27,"endTime":3049.53,"body":"it's like meetups and you know,"},{"speaker":"Carolina Guzik","startTime":3049.53,"endTime":3055.05,"body":"like, tiny websites, reviews."},{"speaker":"Carolina Guzik","startTime":3049.53,"endTime":3055.05,"body":"And I go into I break down more"},{"speaker":"Carolina Guzik","startTime":3055.05,"endTime":3058.05,"body":"content about blogging and"},{"speaker":"Carolina Guzik","startTime":3055.05,"endTime":3058.05,"body":"content planning and all that."},{"speaker":"Carolina Guzik","startTime":3058.05,"endTime":3061.47,"body":"So a good little space to you"},{"speaker":"Carolina Guzik","startTime":3058.05,"endTime":3061.47,"body":"know, learn a little bit more"},{"speaker":"Carolina Guzik","startTime":3061.47,"endTime":3064.62,"body":"about branding and marketing,"},{"speaker":"Carolina Guzik","startTime":3061.47,"endTime":3064.62,"body":"and SEO and all those good"},{"speaker":"Carolina Guzik","startTime":3064.62,"endTime":3065.13,"body":"things."},{"speaker":"Annemie Tonken","startTime":3065.22,"endTime":3068.82,"body":"That's awesome."},{"speaker":"Annemie Tonken","startTime":3065.22,"endTime":3068.82,"body":"You have so much like knowledge"},{"speaker":"Annemie Tonken","startTime":3068.82,"endTime":3071.49,"body":"about all of this stuff. And I"},{"speaker":"Annemie Tonken","startTime":3068.82,"endTime":3071.49,"body":"love how generous you are with"},{"speaker":"Annemie Tonken","startTime":3071.49,"endTime":3074.61,"body":"it. And I really appreciate you"},{"speaker":"Annemie Tonken","startTime":3071.49,"endTime":3074.61,"body":"coming on again to share all of"},{"speaker":"Annemie Tonken","startTime":3074.61,"endTime":3078.06,"body":"that with my listeners, they"},{"speaker":"Annemie Tonken","startTime":3074.61,"endTime":3078.06,"body":"love you. And it's so nice."},{"speaker":"Annemie Tonken","startTime":3078.51,"endTime":3078.96,"body":"Back,"},{"speaker":"Carolina Guzik","startTime":3079.08,"endTime":3082.71,"body":"I am so happy to"},{"speaker":"Carolina Guzik","startTime":3079.08,"endTime":3082.71,"body":"be here and mentioning how I"},{"speaker":"Carolina Guzik","startTime":3082.71,"endTime":3085.89,"body":"know all this is because I'm"},{"speaker":"Carolina Guzik","startTime":3082.71,"endTime":3085.89,"body":"obsessed with my own website and"},{"speaker":"Carolina Guzik","startTime":3085.89,"endTime":3091.08,"body":"I have paid 1000s of dollars to"},{"speaker":"Carolina Guzik","startTime":3085.89,"endTime":3091.08,"body":"people to tell me about it. And"},{"speaker":"Carolina Guzik","startTime":3091.08,"endTime":3094.95,"body":"I feel like in 2020 during the"},{"speaker":"Carolina Guzik","startTime":3091.08,"endTime":3094.95,"body":"pandemic since I had all the"},{"speaker":"Carolina Guzik","startTime":3094.95,"endTime":3099.93,"body":"time in the world was when I"},{"speaker":"Carolina Guzik","startTime":3094.95,"endTime":3099.93,"body":"really really understood SEO in"},{"speaker":"Carolina Guzik","startTime":3099.93,"endTime":3102.57,"body":"a in a way that was really"},{"speaker":"Carolina Guzik","startTime":3099.93,"endTime":3102.57,"body":"simple to me, right? It's not"},{"speaker":"Carolina Guzik","startTime":3102.57,"endTime":3105.96,"body":"like fancy words, nothing like"},{"speaker":"Carolina Guzik","startTime":3102.57,"endTime":3105.96,"body":"that. And I was able to move my"},{"speaker":"Carolina Guzik","startTime":3105.96,"endTime":3109.77,"body":"website I believe I was like on"},{"speaker":"Carolina Guzik","startTime":3105.96,"endTime":3109.77,"body":"page six of Google which is like"},{"speaker":"Carolina Guzik","startTime":3109.8,"endTime":3114.39,"body":"the dead zone who goes there."},{"speaker":"Carolina Guzik","startTime":3109.8,"endTime":3114.39,"body":"And on page one I am ranking I"},{"speaker":"Carolina Guzik","startTime":3114.39,"endTime":3118.95,"body":"have I believe when I got my"},{"speaker":"Carolina Guzik","startTime":3114.39,"endTime":3118.95,"body":"stats for December, I had like"},{"speaker":"Carolina Guzik","startTime":3118.95,"endTime":3123.03,"body":"15 different pages ranking on"},{"speaker":"Carolina Guzik","startTime":3118.95,"endTime":3123.03,"body":"top five of Google for different"},{"speaker":"Carolina Guzik","startTime":3123.03,"endTime":3128.37,"body":"terms. So I lived it I've been"},{"speaker":"Carolina Guzik","startTime":3123.03,"endTime":3128.37,"body":"through it and that's what I can"},{"speaker":"Carolina Guzik","startTime":3128.37,"endTime":3130.83,"body":"you know that I feel comfortable"},{"speaker":"Carolina Guzik","startTime":3128.37,"endTime":3130.83,"body":"sharing this knowledge with"},{"speaker":"Annemie Tonken","startTime":3130.98,"endTime":3135.63,"body":"me so amazing."},{"speaker":"Annemie Tonken","startTime":3130.98,"endTime":3135.63,"body":"So good. Well, thank you again"},{"speaker":"Annemie Tonken","startTime":3135.66,"endTime":3139.5,"body":"and and why don't you I know"},{"speaker":"Annemie Tonken","startTime":3135.66,"endTime":3139.5,"body":"we've mentioned your website and"},{"speaker":"Annemie Tonken","startTime":3139.5,"endTime":3141.84,"body":"your Patreon and all that but"},{"speaker":"Annemie Tonken","startTime":3139.5,"endTime":3141.84,"body":"what's the easiest place for"},{"speaker":"Annemie Tonken","startTime":3141.84,"endTime":3142.62,"body":"people to find you"},{"speaker":"Carolina Guzik","startTime":3142.859,"endTime":3146.219,"body":"that talk"},{"speaker":"Carolina Guzik","startTime":3142.859,"endTime":3146.219,"body":"Republic t OG Republic that comm"},{"speaker":"Carolina Guzik","startTime":3146.219,"endTime":3149.729,"body":"that's where you find links to"},{"speaker":"Carolina Guzik","startTime":3146.219,"endTime":3149.729,"body":"all the podcasts and classes and"},{"speaker":"Carolina Guzik","startTime":3149.729,"endTime":3152.339,"body":"all that good stuff. So I love"},{"speaker":"Carolina Guzik","startTime":3149.729,"endTime":3152.339,"body":"to see you guys there."},{"speaker":"Annemie Tonken","startTime":3152.549,"endTime":3155.039,"body":"Yay. Great."},{"speaker":"Annemie Tonken","startTime":3152.549,"endTime":3155.039,"body":"Well, thanks so much again, and"},{"speaker":"Annemie Tonken","startTime":3155.069,"endTime":3156.449,"body":"I hope you have a great day."},{"speaker":"Carolina Guzik","startTime":3156.629,"endTime":3157.949,"body":"Thank you. Thank"},{"speaker":"Carolina Guzik","startTime":3156.629,"endTime":3157.949,"body":"you."},{"speaker":"Annemie Tonken","startTime":3158.009,"endTime":3159.119,"body":"I'll see you"},{"speaker":"Annemie Tonken","startTime":3158.009,"endTime":3159.119,"body":"again soon."},{"speaker":"Carolina Guzik","startTime":3159.36,"endTime":3160.05,"body":"Ciao. Oh,"},{"speaker":"Annemie Tonken","startTime":3160.859,"endTime":3163.169,"body":"well, that's it"},{"speaker":"Annemie Tonken","startTime":3160.859,"endTime":3163.169,"body":"for this week's episode of This"},{"speaker":"Annemie Tonken","startTime":3163.169,"endTime":3166.919,"body":"can't be that hard. I'll be back"},{"speaker":"Annemie Tonken","startTime":3163.169,"endTime":3166.919,"body":"Same time, same place next week."},{"speaker":"Annemie Tonken","startTime":3167.429,"endTime":3170.159,"body":"In the meantime, you can find"},{"speaker":"Annemie Tonken","startTime":3167.429,"endTime":3170.159,"body":"more information about this"},{"speaker":"Annemie Tonken","startTime":3170.159,"endTime":3173.069,"body":"episode, along with all the"},{"speaker":"Annemie Tonken","startTime":3170.159,"endTime":3173.069,"body":"relevant links, notes and"},{"speaker":"Annemie Tonken","startTime":3173.069,"endTime":3177.959,"body":"downloads at this can't be that"},{"speaker":"Annemie Tonken","startTime":3173.069,"endTime":3177.959,"body":"hard.com/learn If you like the"},{"speaker":"Annemie Tonken","startTime":3177.959,"endTime":3181.499,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":3177.959,"endTime":3181.499,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":3181.679,"endTime":3185.309,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":3181.679,"endTime":3185.309,"body":"review in iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":3185.489,"endTime":3188.999,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":3185.489,"endTime":3188.999,"body":"hope you have a fantastic week."}]}