{"version":"1.0.0","segments":[{"speaker":"Annemie Tonken","startTime":0.0,"endTime":1.86,"body":"Hey guys, if"},{"speaker":"Annemie Tonken","startTime":0.0,"endTime":1.86,"body":"you've been listening to the"},{"speaker":"Annemie Tonken","startTime":1.86,"endTime":6.45,"body":"podcast for just about any"},{"speaker":"Annemie Tonken","startTime":1.86,"endTime":6.45,"body":"period of time, you know that I"},{"speaker":"Annemie Tonken","startTime":6.45,"endTime":10.14,"body":"am a huge dork when it comes to"},{"speaker":"Annemie Tonken","startTime":6.45,"endTime":10.14,"body":"metaphors, I love using"},{"speaker":"Annemie Tonken","startTime":10.14,"endTime":14.88,"body":"metaphors to process concepts in"},{"speaker":"Annemie Tonken","startTime":10.14,"endTime":14.88,"body":"my own brain. And then I like to"},{"speaker":"Annemie Tonken","startTime":15.24,"endTime":18.9,"body":"come here and share them with"},{"speaker":"Annemie Tonken","startTime":15.24,"endTime":18.9,"body":"you on the podcast. One of the"},{"speaker":"Annemie Tonken","startTime":18.9,"endTime":22.86,"body":"oldest metaphors that I have"},{"speaker":"Annemie Tonken","startTime":18.9,"endTime":22.86,"body":"used since the very beginning of"},{"speaker":"Annemie Tonken","startTime":22.86,"endTime":26.94,"body":"this can't be that hard, is the"},{"speaker":"Annemie Tonken","startTime":22.86,"endTime":26.94,"body":"concept of a bluebird client."},{"speaker":"Annemie Tonken","startTime":26.97,"endTime":31.02,"body":"And a blue bird client is"},{"speaker":"Annemie Tonken","startTime":26.97,"endTime":31.02,"body":"basically an ideal client. But"},{"speaker":"Annemie Tonken","startTime":31.05,"endTime":34.83,"body":"the reason I like the blue bird"},{"speaker":"Annemie Tonken","startTime":31.05,"endTime":34.83,"body":"metaphor is that blue birds are"},{"speaker":"Annemie Tonken","startTime":34.83,"endTime":38.94,"body":"super particular about where"},{"speaker":"Annemie Tonken","startTime":34.83,"endTime":38.94,"body":"they live. So if you build a"},{"speaker":"Annemie Tonken","startTime":38.94,"endTime":42.93,"body":"bluebird house that's not"},{"speaker":"Annemie Tonken","startTime":38.94,"endTime":42.93,"body":"perfectly created for bluebirds,"},{"speaker":"Annemie Tonken","startTime":43.2,"endTime":46.86,"body":"you're not going to get any. I"},{"speaker":"Annemie Tonken","startTime":43.2,"endTime":46.86,"body":"like using that metaphor,"},{"speaker":"Annemie Tonken","startTime":46.86,"endTime":51.09,"body":"because the same thing is true"},{"speaker":"Annemie Tonken","startTime":46.86,"endTime":51.09,"body":"for that sort of ideal client,"},{"speaker":"Annemie Tonken","startTime":51.09,"endTime":55.23,"body":"the one who loves the work that"},{"speaker":"Annemie Tonken","startTime":51.09,"endTime":55.23,"body":"you do, they are happy to pay"},{"speaker":"Annemie Tonken","startTime":55.23,"endTime":58.83,"body":"your prices, they sing your"},{"speaker":"Annemie Tonken","startTime":55.23,"endTime":58.83,"body":"praises to their friends, those"},{"speaker":"Annemie Tonken","startTime":58.83,"endTime":63.9,"body":"clients can feel really, really"},{"speaker":"Annemie Tonken","startTime":58.83,"endTime":63.9,"body":"hard to find. And I think that"},{"speaker":"Annemie Tonken","startTime":63.9,"endTime":68.13,"body":"there are some really strong"},{"speaker":"Annemie Tonken","startTime":63.9,"endTime":68.13,"body":"arguments to be made about how"},{"speaker":"Annemie Tonken","startTime":68.25,"endTime":72.06,"body":"you can go about reaching them"},{"speaker":"Annemie Tonken","startTime":68.25,"endTime":72.06,"body":"more directly. But that is not"},{"speaker":"Annemie Tonken","startTime":72.06,"endTime":75.69,"body":"the subject of today's"},{"speaker":"Annemie Tonken","startTime":72.06,"endTime":75.69,"body":"conversation. Today, I have"},{"speaker":"Annemie Tonken","startTime":75.72,"endTime":80.34,"body":"Aisling O'Brien, who is a New"},{"speaker":"Annemie Tonken","startTime":75.72,"endTime":80.34,"body":"Zealand based photographer on"},{"speaker":"Annemie Tonken","startTime":80.34,"endTime":84.57,"body":"the podcast to chat with me"},{"speaker":"Annemie Tonken","startTime":80.34,"endTime":84.57,"body":"about this amazing addition that"},{"speaker":"Annemie Tonken","startTime":84.57,"endTime":88.53,"body":"she came up with, for my"},{"speaker":"Annemie Tonken","startTime":84.57,"endTime":88.53,"body":"bluebird metaphor. She is in my"},{"speaker":"Annemie Tonken","startTime":88.53,"endTime":93.39,"body":"simple sales student group on"},{"speaker":"Annemie Tonken","startTime":88.53,"endTime":93.39,"body":"Facebook, where we chat all"},{"speaker":"Annemie Tonken","startTime":93.39,"endTime":95.85,"body":"things, simple sales and"},{"speaker":"Annemie Tonken","startTime":93.39,"endTime":95.85,"body":"business and everything else."},{"speaker":"Annemie Tonken","startTime":96.15,"endTime":102.48,"body":"And she had shared the other day"},{"speaker":"Annemie Tonken","startTime":96.15,"endTime":102.48,"body":"about these several clients that"},{"speaker":"Annemie Tonken","startTime":102.48,"endTime":106.44,"body":"she had booked. A couple of them"},{"speaker":"Annemie Tonken","startTime":102.48,"endTime":106.44,"body":"were Bluebirds. One of them was"},{"speaker":"Annemie Tonken","startTime":106.47,"endTime":109.29,"body":"what we call a snake client,"},{"speaker":"Annemie Tonken","startTime":106.47,"endTime":109.29,"body":"which is kind of the opposite of"},{"speaker":"Annemie Tonken","startTime":109.29,"endTime":112.83,"body":"a bluebird. And then she"},{"speaker":"Annemie Tonken","startTime":109.29,"endTime":112.83,"body":"introduced a third metaphor, and"},{"speaker":"Annemie Tonken","startTime":112.83,"endTime":116.61,"body":"it was so great that I invited"},{"speaker":"Annemie Tonken","startTime":112.83,"endTime":116.61,"body":"her to join me on the podcast to"},{"speaker":"Annemie Tonken","startTime":116.61,"endTime":122.19,"body":"introduce this new member to our"},{"speaker":"Annemie Tonken","startTime":116.61,"endTime":122.19,"body":"metaphor family. If you are not"},{"speaker":"Annemie Tonken","startTime":122.19,"endTime":126.24,"body":"familiar with the simple sales"},{"speaker":"Annemie Tonken","startTime":122.19,"endTime":126.24,"body":"system, I would encourage you to"},{"speaker":"Annemie Tonken","startTime":126.24,"endTime":128.67,"body":"after you listen to today's"},{"speaker":"Annemie Tonken","startTime":126.24,"endTime":128.67,"body":"podcast, if it sounds like"},{"speaker":"Annemie Tonken","startTime":128.67,"endTime":131.97,"body":"something that might be useful"},{"speaker":"Annemie Tonken","startTime":128.67,"endTime":131.97,"body":"to you in your business, stop by"},{"speaker":"Annemie Tonken","startTime":132.03,"endTime":136.35,"body":"this can't be that"},{"speaker":"Annemie Tonken","startTime":132.03,"endTime":136.35,"body":"hard.com/simple and fill in your"},{"speaker":"Annemie Tonken","startTime":136.35,"endTime":140.55,"body":"info to get access to my free"},{"speaker":"Annemie Tonken","startTime":136.35,"endTime":140.55,"body":"masterclass, I teach the whole"},{"speaker":"Annemie Tonken","startTime":140.64,"endTime":144.93,"body":"six steps of the system in about"},{"speaker":"Annemie Tonken","startTime":140.64,"endTime":144.93,"body":"90 minutes. So you just sort of"},{"speaker":"Annemie Tonken","startTime":145.02,"endTime":148.41,"body":"pull up a cup of coffee in a"},{"speaker":"Annemie Tonken","startTime":145.02,"endTime":148.41,"body":"notebook and decide whether this"},{"speaker":"Annemie Tonken","startTime":148.41,"endTime":150.66,"body":"sounds like it's something good"},{"speaker":"Annemie Tonken","startTime":148.41,"endTime":150.66,"body":"for your business. Like I said,"},{"speaker":"Annemie Tonken","startTime":150.66,"endTime":155.22,"body":"it's totally free. But that"},{"speaker":"Annemie Tonken","startTime":150.66,"endTime":155.22,"body":"really is the subject of a lot"},{"speaker":"Annemie Tonken","startTime":155.22,"endTime":157.23,"body":"of what we're talking about"},{"speaker":"Annemie Tonken","startTime":155.22,"endTime":157.23,"body":"today. So I figured I would at"},{"speaker":"Annemie Tonken","startTime":157.23,"endTime":160.68,"body":"least give you that link. I will"},{"speaker":"Annemie Tonken","startTime":157.23,"endTime":160.68,"body":"also link it in the show notes."},{"speaker":"Annemie Tonken","startTime":161.22,"endTime":165.18,"body":"In the meantime, I will cue the"},{"speaker":"Annemie Tonken","startTime":161.22,"endTime":165.18,"body":"music and let you guys listen to"},{"speaker":"Annemie Tonken","startTime":165.36,"endTime":165.75,"body":"Aisling."},{"speaker":"Annemie Tonken","startTime":167.04,"endTime":170.7,"body":"Welcome to this can't be that"},{"speaker":"Annemie Tonken","startTime":167.04,"endTime":170.7,"body":"hard. My name is Annemie Tonken."},{"speaker":"Annemie Tonken","startTime":170.7,"endTime":173.67,"body":"And I help photographers run"},{"speaker":"Annemie Tonken","startTime":170.7,"endTime":173.67,"body":"profitable, sustainable"},{"speaker":"Annemie Tonken","startTime":173.67,"endTime":177.81,"body":"businesses that they love. Each"},{"speaker":"Annemie Tonken","startTime":173.67,"endTime":177.81,"body":"week on the podcast, I cover"},{"speaker":"Annemie Tonken","startTime":177.81,"endTime":181.56,"body":"simple, actionable strategies"},{"speaker":"Annemie Tonken","startTime":177.81,"endTime":181.56,"body":"and systems that photographers"},{"speaker":"Annemie Tonken","startTime":181.56,"endTime":185.34,"body":"at every level of experience can"},{"speaker":"Annemie Tonken","startTime":181.56,"endTime":185.34,"body":"use to earn more money in a more"},{"speaker":"Annemie Tonken","startTime":185.34,"endTime":189.06,"body":"sustainable way. Running a"},{"speaker":"Annemie Tonken","startTime":185.34,"endTime":189.06,"body":"photography business doesn't"},{"speaker":"Annemie Tonken","startTime":189.06,"endTime":192.81,"body":"have to be that hard. You can do"},{"speaker":"Annemie Tonken","startTime":189.06,"endTime":192.81,"body":"it. And I can show you how."},{"speaker":"Annemie Tonken","startTime":192.0,"endTime":199.41,"body":"Hey, Aisling, welcome to this"},{"speaker":"Annemie Tonken","startTime":192.0,"endTime":199.41,"body":"can't be that hard. I'm so"},{"speaker":"Annemie Tonken","startTime":199.41,"endTime":202.53,"body":"excited to have you on the"},{"speaker":"Annemie Tonken","startTime":199.41,"endTime":202.53,"body":"podcast today. How are you? I'm"},{"speaker":"Annemie Tonken","startTime":202.53,"endTime":207.45,"body":"really good. Delighted to be"},{"speaker":"Annemie Tonken","startTime":202.53,"endTime":207.45,"body":"here. We had some tech hiccups"},{"speaker":"Annemie Tonken","startTime":207.45,"endTime":210.57,"body":"on the way here. So once again,"},{"speaker":"Annemie Tonken","startTime":207.45,"endTime":210.57,"body":"I will say thank you for your"},{"speaker":"Annemie Tonken","startTime":210.57,"endTime":214.32,"body":"patience as we get this set up."},{"speaker":"Annemie Tonken","startTime":210.57,"endTime":214.32,"body":"We're hopefully kind of upping"},{"speaker":"Annemie Tonken","startTime":214.32,"endTime":220.47,"body":"our audio game a little bit. So"},{"speaker":"Annemie Tonken","startTime":214.32,"endTime":220.47,"body":"shout out to my audio tech"},{"speaker":"Annemie Tonken","startTime":220.47,"endTime":223.95,"body":"support people it has it's a"},{"speaker":"Annemie Tonken","startTime":220.47,"endTime":223.95,"body":"it's an ever evolving journey."},{"speaker":"Annemie Tonken","startTime":224.61,"endTime":228.66,"body":"Always Learning on this"},{"speaker":"Annemie Tonken","startTime":224.61,"endTime":228.66,"body":"entrepreneur journey. But yeah,"},{"speaker":"Annemie Tonken","startTime":228.66,"endTime":231.93,"body":"no, I am super excited to have"},{"speaker":"Annemie Tonken","startTime":228.66,"endTime":231.93,"body":"you on the show today. You are"},{"speaker":"Annemie Tonken","startTime":231.93,"endTime":234.75,"body":"part of my simple sales"},{"speaker":"Annemie Tonken","startTime":231.93,"endTime":234.75,"body":"blueprint student group. And in"},{"speaker":"Annemie Tonken","startTime":234.75,"endTime":238.71,"body":"the on the Facebook group the"},{"speaker":"Annemie Tonken","startTime":234.75,"endTime":238.71,"body":"other day, you told a story that"},{"speaker":"Annemie Tonken","startTime":238.74,"endTime":241.2,"body":"grabbed my attention. And I was"},{"speaker":"Annemie Tonken","startTime":238.74,"endTime":241.2,"body":"like, Ooh, I have to bring"},{"speaker":"Annemie Tonken","startTime":241.2,"endTime":245.04,"body":"Aisling on. So why don't you"},{"speaker":"Annemie Tonken","startTime":241.2,"endTime":245.04,"body":"tell us a little bit about"},{"speaker":"Annemie Tonken","startTime":245.04,"endTime":248.58,"body":"yourself and then and then just"},{"speaker":"Annemie Tonken","startTime":245.04,"endTime":248.58,"body":"share that story. And we'll go"},{"speaker":"Annemie Tonken","startTime":248.58,"endTime":249.18,"body":"from there."},{"speaker":"Aisling O'Brien","startTime":250.38,"endTime":253.17,"body":"Yeah, so I'm"},{"speaker":"Aisling O'Brien","startTime":250.38,"endTime":253.17,"body":"Irish, as you can probably"},{"speaker":"Aisling O'Brien","startTime":253.17,"endTime":258.57,"body":"guess, living in New Zealand for"},{"speaker":"Aisling O'Brien","startTime":253.17,"endTime":258.57,"body":"about 10 years now. And my"},{"speaker":"Aisling O'Brien","startTime":258.6,"endTime":261.81,"body":"photography journey, same as so"},{"speaker":"Aisling O'Brien","startTime":258.6,"endTime":261.81,"body":"many other people like the"},{"speaker":"Aisling O'Brien","startTime":261.81,"endTime":266.82,"body":"mammography journey. And but it"},{"speaker":"Aisling O'Brien","startTime":261.81,"endTime":266.82,"body":"just captivated me when my"},{"speaker":"Aisling O'Brien","startTime":266.82,"endTime":271.2,"body":"little girl was born. And it was"},{"speaker":"Aisling O'Brien","startTime":266.82,"endTime":271.2,"body":"a time of massive transition for"},{"speaker":"Aisling O'Brien","startTime":271.2,"endTime":274.59,"body":"me figuring out how to be a"},{"speaker":"Aisling O'Brien","startTime":271.2,"endTime":274.59,"body":"mother and then trying to figure"},{"speaker":"Aisling O'Brien","startTime":274.59,"endTime":277.38,"body":"out a creative outlet for that"},{"speaker":"Aisling O'Brien","startTime":274.59,"endTime":277.38,"body":"as well. So that's where"},{"speaker":"Aisling O'Brien","startTime":277.38,"endTime":283.17,"body":"photography just grabbed my"},{"speaker":"Aisling O'Brien","startTime":277.38,"endTime":283.17,"body":"home. I kind of got pushed into"},{"speaker":"Aisling O'Brien","startTime":283.17,"endTime":285.75,"body":"business I like I was doing a"},{"speaker":"Aisling O'Brien","startTime":283.17,"endTime":285.75,"body":"diploma in photography because"},{"speaker":"Aisling O'Brien","startTime":285.75,"endTime":289.41,"body":"they wanted to take better"},{"speaker":"Aisling O'Brien","startTime":285.75,"endTime":289.41,"body":"photographs of my kids. And then"},{"speaker":"Aisling O'Brien","startTime":289.47,"endTime":293.73,"body":"I had done my years maternity"},{"speaker":"Aisling O'Brien","startTime":289.47,"endTime":293.73,"body":"leave with my little boy and"},{"speaker":"Aisling O'Brien","startTime":293.73,"endTime":296.88,"body":"still studying. I went back to"},{"speaker":"Aisling O'Brien","startTime":293.73,"endTime":296.88,"body":"my job as a corporate travel"},{"speaker":"Aisling O'Brien","startTime":296.88,"endTime":304.56,"body":"consultant in March 2020. It was"},{"speaker":"Aisling O'Brien","startTime":296.88,"endTime":304.56,"body":"already the plan to set up a"},{"speaker":"Aisling O'Brien","startTime":304.56,"endTime":307.32,"body":"business eventually it kind of"},{"speaker":"Aisling O'Brien","startTime":304.56,"endTime":307.32,"body":"pushed me into it. So I was kind"},{"speaker":"Aisling O'Brien","startTime":307.32,"endTime":310.14,"body":"of ticking away for about a year"},{"speaker":"Aisling O'Brien","startTime":307.32,"endTime":310.14,"body":"myself all through last year,"},{"speaker":"Aisling O'Brien","startTime":310.14,"endTime":313.74,"body":"just, you know, throwing a"},{"speaker":"Aisling O'Brien","startTime":310.14,"endTime":313.74,"body":"fishnet out there and seeing"},{"speaker":"Aisling O'Brien","startTime":313.74,"endTime":317.4,"body":"what I brought in. And it was"},{"speaker":"Aisling O'Brien","startTime":313.74,"endTime":317.4,"body":"your, your podcast, this podcast"},{"speaker":"Aisling O'Brien","startTime":317.4,"endTime":320.79,"body":"has really helped me along the"},{"speaker":"Aisling O'Brien","startTime":317.4,"endTime":320.79,"body":"way. And I kind of looked around"},{"speaker":"Aisling O'Brien","startTime":320.79,"endTime":323.4,"body":"the podcast for quite a while"},{"speaker":"Aisling O'Brien","startTime":320.79,"endTime":323.4,"body":"before I decided to actually"},{"speaker":"Aisling O'Brien","startTime":323.4,"endTime":328.5,"body":"jump in and do the course the"},{"speaker":"Aisling O'Brien","startTime":323.4,"endTime":328.5,"body":"simple sales blueprint. And we"},{"speaker":"Aisling O'Brien","startTime":328.5,"endTime":332.91,"body":"had a big lockdown end of last"},{"speaker":"Aisling O'Brien","startTime":328.5,"endTime":332.91,"body":"year. And that's what I just"},{"speaker":"Aisling O'Brien","startTime":332.94,"endTime":336.84,"body":"implemented all I had time at"},{"speaker":"Aisling O'Brien","startTime":332.94,"endTime":336.84,"body":"home, but came at home with two"},{"speaker":"Aisling O'Brien","startTime":336.84,"endTime":344.22,"body":"kids, little kids, right. It's a"},{"speaker":"Aisling O'Brien","startTime":336.84,"endTime":344.22,"body":"double edged sword. And yeah,"},{"speaker":"Aisling O'Brien","startTime":344.22,"endTime":347.43,"body":"put it all into place, I think."},{"speaker":"Aisling O'Brien","startTime":344.22,"endTime":347.43,"body":"So just before I lucked out, my"},{"speaker":"Aisling O'Brien","startTime":347.43,"endTime":350.46,"body":"business is really just starting"},{"speaker":"Aisling O'Brien","startTime":347.43,"endTime":350.46,"body":"to take hold. I was color,"},{"speaker":"Aisling O'Brien","startTime":350.94,"endTime":353.58,"body":"getting lots of bites, and I was"},{"speaker":"Aisling O'Brien","startTime":350.94,"endTime":353.58,"body":"maybe like, probably two"},{"speaker":"Aisling O'Brien","startTime":353.58,"endTime":355.98,"body":"bookings a week would be about"},{"speaker":"Aisling O'Brien","startTime":353.58,"endTime":355.98,"body":"my maximum. And I was just"},{"speaker":"Aisling O'Brien","startTime":355.98,"endTime":358.32,"body":"starting to get that notice,"},{"speaker":"Aisling O'Brien","startTime":355.98,"endTime":358.32,"body":"like, Oh, my God, it's"},{"speaker":"Aisling O'Brien","startTime":358.32,"endTime":364.2,"body":"happening. And then we lock down"},{"speaker":"Aisling O'Brien","startTime":358.32,"endTime":364.2,"body":"to three months. Yeah, we do"},{"speaker":"Aisling O'Brien","startTime":364.2,"endTime":366.9,"body":"lock downs wells in New"},{"speaker":"Aisling O'Brien","startTime":364.2,"endTime":366.9,"body":"Zealand's like, it's literally"},{"speaker":"Aisling O'Brien","startTime":366.9,"endTime":373.29,"body":"nothing's open. Yeah, yeah."},{"speaker":"Aisling O'Brien","startTime":366.9,"endTime":373.29,"body":"Yeah. So I really wanted to set"},{"speaker":"Aisling O'Brien","startTime":373.29,"endTime":375.75,"body":"the foundation. You know, like,"},{"speaker":"Aisling O'Brien","startTime":373.29,"endTime":375.75,"body":"that's what last year was about"},{"speaker":"Aisling O'Brien","startTime":375.75,"endTime":378.96,"body":"me was building a strong"},{"speaker":"Aisling O'Brien","startTime":375.75,"endTime":378.96,"body":"foundation for this business."},{"speaker":"Aisling O'Brien","startTime":379.41,"endTime":382.23,"body":"And the simple sales Blueprint"},{"speaker":"Aisling O'Brien","startTime":379.41,"endTime":382.23,"body":"was a really big part of that."},{"speaker":"Aisling O'Brien","startTime":382.77,"endTime":387.93,"body":"And, yeah, yeah. And I just,"},{"speaker":"Aisling O'Brien","startTime":382.77,"endTime":387.93,"body":"like, I know, I done my"},{"speaker":"Aisling O'Brien","startTime":387.93,"endTime":391.32,"body":"research, I am quite a cheap"},{"speaker":"Aisling O'Brien","startTime":387.93,"endTime":391.32,"body":"person, I don't, you know, jump"},{"speaker":"Aisling O'Brien","startTime":391.32,"endTime":395.43,"body":"into something without doing my"},{"speaker":"Aisling O'Brien","startTime":391.32,"endTime":395.43,"body":"research on it. And then it all"},{"speaker":"Aisling O'Brien","startTime":395.43,"endTime":397.17,"body":"just started working. But I was"},{"speaker":"Aisling O'Brien","startTime":395.43,"endTime":397.17,"body":"like, oh,"},{"speaker":"Annemie Tonken","startTime":401.46,"endTime":403.56,"body":"it's nice. It's"},{"speaker":"Annemie Tonken","startTime":401.46,"endTime":403.56,"body":"like the first time I switched"},{"speaker":"Annemie Tonken","startTime":403.56,"endTime":407.31,"body":"from PC to Mac, and was like,"},{"speaker":"Annemie Tonken","startTime":403.56,"endTime":407.31,"body":"Oh, you just plug it in, and it"},{"speaker":"Annemie Tonken","startTime":407.31,"endTime":410.91,"body":"works. That's great. Yeah,"},{"speaker":"Annemie Tonken","startTime":407.31,"endTime":410.91,"body":"that's my goal. I'm not"},{"speaker":"Annemie Tonken","startTime":410.94,"endTime":413.88,"body":"comparing myself to Apple. But"},{"speaker":"Annemie Tonken","startTime":410.94,"endTime":413.88,"body":"if I can provide something that"},{"speaker":"Annemie Tonken","startTime":413.88,"endTime":417.81,"body":"is plug and play like that, for"},{"speaker":"Annemie Tonken","startTime":413.88,"endTime":417.81,"body":"people, I that that makes me"},{"speaker":"Annemie Tonken","startTime":417.81,"endTime":422.16,"body":"very happy. So that's amazing."},{"speaker":"Annemie Tonken","startTime":417.81,"endTime":422.16,"body":"So the Yeah, I feel like all"},{"speaker":"Annemie Tonken","startTime":422.16,"endTime":426.21,"body":"these people who started their"},{"speaker":"Annemie Tonken","startTime":422.16,"endTime":426.21,"body":"businesses, somewhere, either"},{"speaker":"Annemie Tonken","startTime":426.24,"endTime":432.27,"body":"just before or in the midst of"},{"speaker":"Annemie Tonken","startTime":426.24,"endTime":432.27,"body":"COVID have had such a specific"},{"speaker":"Annemie Tonken","startTime":432.33,"endTime":439.95,"body":"kind of, of experience. And I am"},{"speaker":"Annemie Tonken","startTime":432.33,"endTime":439.95,"body":"sure that it is very frustrating"},{"speaker":"Annemie Tonken","startTime":439.98,"endTime":445.02,"body":"to have, you know, to be kind of"},{"speaker":"Annemie Tonken","startTime":439.98,"endTime":445.02,"body":"tied in that way. On the other"},{"speaker":"Annemie Tonken","startTime":445.02,"endTime":449.46,"body":"hand, I imagine there have to be"},{"speaker":"Annemie Tonken","startTime":445.02,"endTime":449.46,"body":"some benefits. If you think"},{"speaker":"Annemie Tonken","startTime":449.46,"endTime":457.05,"body":"bigger picture about being"},{"speaker":"Annemie Tonken","startTime":449.46,"endTime":457.05,"body":"almost forced to not just go"},{"speaker":"Annemie Tonken","startTime":457.05,"endTime":459.75,"body":"careening forward, you know what"},{"speaker":"Annemie Tonken","startTime":457.05,"endTime":459.75,"body":"I mean? It's like you have this"},{"speaker":"Annemie Tonken","startTime":459.75,"endTime":464.13,"body":"built in forced time to take"},{"speaker":"Annemie Tonken","startTime":459.75,"endTime":464.13,"body":"your time and think about like,"},{"speaker":"Annemie Tonken","startTime":464.13,"endTime":467.67,"body":"well, I can't photograph anybody"},{"speaker":"Annemie Tonken","startTime":464.13,"endTime":467.67,"body":"right now. So what else can I"},{"speaker":"Annemie Tonken","startTime":467.67,"endTime":471.36,"body":"work on? Hopefully, in the long"},{"speaker":"Annemie Tonken","startTime":467.67,"endTime":471.36,"body":"run, what that will mean is, you"},{"speaker":"Annemie Tonken","startTime":471.36,"endTime":475.44,"body":"did some, you made some better"},{"speaker":"Annemie Tonken","startTime":471.36,"endTime":475.44,"body":"foundational decisions at the"},{"speaker":"Annemie Tonken","startTime":475.44,"endTime":479.73,"body":"beginning, when when they those"},{"speaker":"Annemie Tonken","startTime":475.44,"endTime":479.73,"body":"decisions have the biggest"},{"speaker":"Annemie Tonken","startTime":479.73,"endTime":484.11,"body":"impact over the course of your"},{"speaker":"Annemie Tonken","startTime":479.73,"endTime":484.11,"body":"career. So that's me putting a"},{"speaker":"Annemie Tonken","startTime":484.11,"endTime":488.25,"body":"silver lining on a really dark"},{"speaker":"Annemie Tonken","startTime":484.11,"endTime":488.25,"body":"cloud, but at the same time, you"},{"speaker":"Annemie Tonken","startTime":488.25,"endTime":491.7,"body":"know, like, with everything else"},{"speaker":"Annemie Tonken","startTime":488.25,"endTime":491.7,"body":"with COVID, is, I'll take the"},{"speaker":"Annemie Tonken","startTime":491.7,"endTime":496.32,"body":"positives where I can so but"},{"speaker":"Annemie Tonken","startTime":491.7,"endTime":496.32,"body":"let's get to this story that you"},{"speaker":"Annemie Tonken","startTime":496.32,"endTime":499.86,"body":"were sharing in the Facebook"},{"speaker":"Annemie Tonken","startTime":496.32,"endTime":499.86,"body":"group about these four clients"},{"speaker":"Annemie Tonken","startTime":499.89,"endTime":503.04,"body":"that you have had. And I guess"},{"speaker":"Annemie Tonken","startTime":499.89,"endTime":503.04,"body":"before I have you jump in on"},{"speaker":"Annemie Tonken","startTime":503.04,"endTime":507.66,"body":"that. I will mention, if you are"},{"speaker":"Annemie Tonken","startTime":503.04,"endTime":507.66,"body":"listening to the show, and you"},{"speaker":"Annemie Tonken","startTime":507.66,"endTime":511.53,"body":"are unfamiliar with some of the"},{"speaker":"Annemie Tonken","startTime":507.66,"endTime":511.53,"body":"terminology we're about to use,"},{"speaker":"Annemie Tonken","startTime":511.95,"endTime":515.61,"body":"I can't I'll have to look up"},{"speaker":"Annemie Tonken","startTime":511.95,"endTime":515.61,"body":"what episode number it was a"},{"speaker":"Annemie Tonken","startTime":515.61,"endTime":518.37,"body":"long time ago, like I'm gonna"},{"speaker":"Annemie Tonken","startTime":515.61,"endTime":518.37,"body":"say, in the first 10 episodes of"},{"speaker":"Annemie Tonken","startTime":518.37,"endTime":522.15,"body":"the show, I introduced this"},{"speaker":"Annemie Tonken","startTime":518.37,"endTime":522.15,"body":"concept of Bluebird clients. And"},{"speaker":"Annemie Tonken","startTime":522.18,"endTime":524.85,"body":"when I talk about bluebird"},{"speaker":"Annemie Tonken","startTime":522.18,"endTime":524.85,"body":"clients, I'm talking about sort"},{"speaker":"Annemie Tonken","startTime":524.85,"endTime":529.35,"body":"of that avatar of an ideal"},{"speaker":"Annemie Tonken","startTime":524.85,"endTime":529.35,"body":"client that you might have,"},{"speaker":"Annemie Tonken","startTime":529.38,"endTime":532.95,"body":"where it's someone who"},{"speaker":"Annemie Tonken","startTime":529.38,"endTime":532.95,"body":"appreciates your work, and it's"},{"speaker":"Annemie Tonken","startTime":532.95,"endTime":535.5,"body":"someone who has the budget to"},{"speaker":"Annemie Tonken","startTime":532.95,"endTime":535.5,"body":"hire you. And they're, you know,"},{"speaker":"Annemie Tonken","startTime":535.5,"endTime":538.41,"body":"enthusiastic, and they let you"},{"speaker":"Annemie Tonken","startTime":535.5,"endTime":538.41,"body":"do what you want to do, and all"},{"speaker":"Annemie Tonken","startTime":538.41,"endTime":542.4,"body":"those different kinds of things."},{"speaker":"Annemie Tonken","startTime":538.41,"endTime":542.4,"body":"So, you know, it's it, you can"},{"speaker":"Annemie Tonken","startTime":542.4,"endTime":546.06,"body":"never, you're going to find a"},{"speaker":"Annemie Tonken","startTime":542.4,"endTime":546.06,"body":"lot of clients who sort of fit"},{"speaker":"Annemie Tonken","startTime":546.06,"endTime":548.61,"body":"that bill, none of them is going"},{"speaker":"Annemie Tonken","startTime":546.06,"endTime":548.61,"body":"to be exactly the way that you"},{"speaker":"Annemie Tonken","startTime":548.61,"endTime":552.45,"body":"envision it in the beginning,"},{"speaker":"Annemie Tonken","startTime":548.61,"endTime":552.45,"body":"but, but the goal, hopefully, is"},{"speaker":"Annemie Tonken","startTime":552.45,"endTime":555.0,"body":"that we're really focusing our"},{"speaker":"Annemie Tonken","startTime":552.45,"endTime":555.0,"body":"messaging and our marketing and"},{"speaker":"Annemie Tonken","startTime":555.0,"endTime":558.54,"body":"all this other stuff on calling"},{"speaker":"Annemie Tonken","startTime":555.0,"endTime":558.54,"body":"our bluebirds to us. And then I"},{"speaker":"Annemie Tonken","startTime":558.54,"endTime":561.72,"body":"also in that same episode, talk"},{"speaker":"Annemie Tonken","startTime":558.54,"endTime":561.72,"body":"a little bit about snake clients"},{"speaker":"Annemie Tonken","startTime":561.72,"endTime":564.12,"body":"and how snake clients can get"},{"speaker":"Annemie Tonken","startTime":561.72,"endTime":564.12,"body":"into the bluebird house and"},{"speaker":"Annemie Tonken","startTime":564.12,"endTime":567.21,"body":"really mess things up. So I'm"},{"speaker":"Annemie Tonken","startTime":564.12,"endTime":567.21,"body":"gonna stop there. And I'm gonna"},{"speaker":"Annemie Tonken","startTime":567.21,"endTime":569.13,"body":"let Aisling take it from here."},{"speaker":"Aisling O'Brien","startTime":571.01,"endTime":574.19,"body":"Yes, I had four"},{"speaker":"Aisling O'Brien","startTime":571.01,"endTime":574.19,"body":"bookings, which is a very handy"},{"speaker":"Aisling O'Brien","startTime":574.19,"endTime":577.4,"body":"number because we can separate"},{"speaker":"Aisling O'Brien","startTime":574.19,"endTime":577.4,"body":"that into easy percentages."},{"speaker":"Aisling O'Brien","startTime":577.97,"endTime":583.7,"body":"Yeah, so 50% were amazing, like,"},{"speaker":"Aisling O'Brien","startTime":577.97,"endTime":583.7,"body":"amazing. And I love that concept"},{"speaker":"Aisling O'Brien","startTime":583.7,"endTime":586.73,"body":"that you had a bluebird client,"},{"speaker":"Aisling O'Brien","startTime":583.7,"endTime":586.73,"body":"you know, like, every little"},{"speaker":"Aisling O'Brien","startTime":586.73,"endTime":590.54,"body":"part of your business is what"},{"speaker":"Aisling O'Brien","startTime":586.73,"endTime":590.54,"body":"you build for these people, you"},{"speaker":"Aisling O'Brien","startTime":590.54,"endTime":593.66,"body":"know, and they're the people who"},{"speaker":"Aisling O'Brien","startTime":590.54,"endTime":593.66,"body":"will they just make you happy to"},{"speaker":"Aisling O'Brien","startTime":593.66,"endTime":597.05,"body":"be around? They're awesome. Like"},{"speaker":"Aisling O'Brien","startTime":593.66,"endTime":597.05,"body":"from the very first phone call I"},{"speaker":"Aisling O'Brien","startTime":597.05,"endTime":599.48,"body":"had with them. We're chatting"},{"speaker":"Aisling O'Brien","startTime":597.05,"endTime":599.48,"body":"and it's like, oh my god, like"},{"speaker":"Aisling O'Brien","startTime":599.48,"endTime":603.32,"body":"they finished phone call, like"},{"speaker":"Aisling O'Brien","startTime":599.48,"endTime":603.32,"body":"super excited. And it's usually"},{"speaker":"Aisling O'Brien","startTime":603.32,"endTime":605.96,"body":"like, oh, you know, we're a bit"},{"speaker":"Aisling O'Brien","startTime":603.32,"endTime":605.96,"body":"nervous. And I was like, Don't"},{"speaker":"Aisling O'Brien","startTime":605.96,"endTime":609.41,"body":"worry, we'll be great. It's"},{"speaker":"Aisling O'Brien","startTime":605.96,"endTime":609.41,"body":"gonna be fun. And the shoot went"},{"speaker":"Aisling O'Brien","startTime":609.41,"endTime":613.49,"body":"amazing. We had so much fun. And"},{"speaker":"Aisling O'Brien","startTime":609.41,"endTime":613.49,"body":"like just laughing the whole"},{"speaker":"Aisling O'Brien","startTime":613.49,"endTime":616.55,"body":"time playing with the kids"},{"speaker":"Aisling O'Brien","startTime":613.49,"endTime":616.55,"body":"amazing. They got their photos,"},{"speaker":"Aisling O'Brien","startTime":616.55,"endTime":621.8,"body":"and they were in tears and just"},{"speaker":"Aisling O'Brien","startTime":616.55,"endTime":621.8,"body":"like gushing like that. We put a"},{"speaker":"Aisling O'Brien","startTime":621.8,"endTime":624.8,"body":"lot into these, I pour my heart"},{"speaker":"Aisling O'Brien","startTime":621.8,"endTime":624.8,"body":"and soul into every single"},{"speaker":"Aisling O'Brien","startTime":624.8,"endTime":628.07,"body":"gallery. And you really do feel"},{"speaker":"Aisling O'Brien","startTime":624.8,"endTime":628.07,"body":"like you get to know people. So"},{"speaker":"Aisling O'Brien","startTime":628.07,"endTime":631.34,"body":"when you have that reaction from"},{"speaker":"Aisling O'Brien","startTime":628.07,"endTime":631.34,"body":"them, I can't help but feel it"},{"speaker":"Aisling O'Brien","startTime":631.34,"endTime":635.06,"body":"myself. You know, I'm just over"},{"speaker":"Aisling O'Brien","startTime":631.34,"endTime":635.06,"body":"the moon. This is why I do what"},{"speaker":"Aisling O'Brien","startTime":635.06,"endTime":638.99,"body":"I do. Like how amazing and all"},{"speaker":"Aisling O'Brien","startTime":635.06,"endTime":638.99,"body":"those little packs that I've"},{"speaker":"Aisling O'Brien","startTime":638.99,"endTime":642.41,"body":"been working on their foundation"},{"speaker":"Aisling O'Brien","startTime":638.99,"endTime":642.41,"body":"pack is what attracted them."},{"speaker":"Aisling O'Brien","startTime":643.91,"endTime":649.16,"body":"Then I got a sneak client. Oh,"},{"speaker":"Aisling O'Brien","startTime":643.91,"endTime":649.16,"body":"again, it was it was awesome."},{"speaker":"Aisling O'Brien","startTime":649.16,"endTime":652.01,"body":"Like the shoot was still fun."},{"speaker":"Aisling O'Brien","startTime":649.16,"endTime":652.01,"body":"There was a few comments along"},{"speaker":"Aisling O'Brien","startTime":652.01,"endTime":655.97,"body":"the way that I was like, oh,"},{"speaker":"Aisling O'Brien","startTime":652.01,"endTime":655.97,"body":"okay, and then you know, you,"},{"speaker":"Aisling O'Brien","startTime":656.09,"endTime":659.81,"body":"you do your pour everything into"},{"speaker":"Aisling O'Brien","startTime":656.09,"endTime":659.81,"body":"the gallery. You like send it"},{"speaker":"Aisling O'Brien","startTime":659.81,"endTime":663.95,"body":"off? Like, just again, you're,"},{"speaker":"Aisling O'Brien","startTime":659.81,"endTime":663.95,"body":"it's like, the night before"},{"speaker":"Aisling O'Brien","startTime":663.95,"endTime":666.14,"body":"getting results. You know, when"},{"speaker":"Aisling O'Brien","startTime":663.95,"endTime":666.14,"body":"you send over gallery, you're"},{"speaker":"Aisling O'Brien","startTime":666.14,"endTime":669.29,"body":"like, Oh, my God, and then the"},{"speaker":"Aisling O'Brien","startTime":666.14,"endTime":669.29,"body":"comments come back on your"},{"speaker":"Aisling O'Brien","startTime":669.29,"endTime":674.09,"body":"sleeve? Yeah, is it ever? We're"},{"speaker":"Aisling O'Brien","startTime":669.29,"endTime":674.09,"body":"a second kind of people first."},{"speaker":"Aisling O'Brien","startTime":674.09,"endTime":676.55,"body":"And we have sensitive souls as"},{"speaker":"Aisling O'Brien","startTime":674.09,"endTime":676.55,"body":"photographers."},{"speaker":"Annemie Tonken","startTime":676.97,"endTime":679.34,"body":"Indeed, indeed,"},{"speaker":"Annemie Tonken","startTime":676.97,"endTime":679.34,"body":"it's that artists hard."},{"speaker":"Aisling O'Brien","startTime":682.16,"endTime":686.51,"body":"But what I took"},{"speaker":"Aisling O'Brien","startTime":682.16,"endTime":686.51,"body":"actually writing that post, I"},{"speaker":"Aisling O'Brien","startTime":686.51,"endTime":690.35,"body":"might have lost in it. Because I"},{"speaker":"Aisling O'Brien","startTime":686.51,"endTime":690.35,"body":"had these comments back and I"},{"speaker":"Aisling O'Brien","startTime":690.35,"endTime":694.64,"body":"had to defend my editing choices"},{"speaker":"Aisling O'Brien","startTime":690.35,"endTime":694.64,"body":"and how I call it the gallery."},{"speaker":"Aisling O'Brien","startTime":694.64,"endTime":697.43,"body":"And I was like, oh my god, does"},{"speaker":"Aisling O'Brien","startTime":694.64,"endTime":697.43,"body":"this mean I'm a bad person."},{"speaker":"Annemie Tonken","startTime":698.15,"endTime":698.63,"body":"Right."},{"speaker":"Aisling O'Brien","startTime":699.38,"endTime":702.5,"body":"But writing"},{"speaker":"Aisling O'Brien","startTime":699.38,"endTime":702.5,"body":"that post actually helped me"},{"speaker":"Aisling O'Brien","startTime":702.5,"endTime":706.34,"body":"organize my thoughts about it."},{"speaker":"Aisling O'Brien","startTime":702.5,"endTime":706.34,"body":"And I was like, hey, it wasn't"},{"speaker":"Aisling O'Brien","startTime":706.34,"endTime":709.58,"body":"it's no reflection on me. They"},{"speaker":"Aisling O'Brien","startTime":706.34,"endTime":709.58,"body":"just weren't trying for me."},{"speaker":"Aisling O'Brien","startTime":710.03,"endTime":712.85,"body":"Like, you know, they might have"},{"speaker":"Aisling O'Brien","startTime":710.03,"endTime":712.85,"body":"preferred to have gone with a"},{"speaker":"Aisling O'Brien","startTime":712.85,"endTime":716.87,"body":"more posed formo type of"},{"speaker":"Aisling O'Brien","startTime":712.85,"endTime":716.87,"body":"photographer which is not me at"},{"speaker":"Aisling O'Brien","startTime":716.87,"endTime":720.35,"body":"all. I jump around, I jump off"},{"speaker":"Aisling O'Brien","startTime":716.87,"endTime":720.35,"body":"trees, get the kids to jump"},{"speaker":"Aisling O'Brien","startTime":720.35,"endTime":722.6,"body":"around. I probably curse a bit"},{"speaker":"Aisling O'Brien","startTime":720.35,"endTime":722.6,"body":"too much. I encourage people to"},{"speaker":"Aisling O'Brien","startTime":722.6,"endTime":731.12,"body":"drink and, but the one that I"},{"speaker":"Aisling O'Brien","startTime":722.6,"endTime":731.12,"body":"had, which I think is the one"},{"speaker":"Aisling O'Brien","startTime":731.12,"endTime":736.04,"body":"that piqued your interest was"},{"speaker":"Aisling O'Brien","startTime":731.12,"endTime":736.04,"body":"and I called him my possum. I"},{"speaker":"Aisling O'Brien","startTime":736.04,"endTime":739.88,"body":"never seen him. I'd never seen a"},{"speaker":"Aisling O'Brien","startTime":736.04,"endTime":739.88,"body":"possum before I came to New"},{"speaker":"Aisling O'Brien","startTime":739.88,"endTime":743.0,"body":"Zealand. They're just these"},{"speaker":"Aisling O'Brien","startTime":739.88,"endTime":743.0,"body":"funny little creatures that like"},{"speaker":"Aisling O'Brien","startTime":743.0,"endTime":745.76,"body":"hide up in trees with these big"},{"speaker":"Aisling O'Brien","startTime":743.0,"endTime":745.76,"body":"eyes. And they just like freeze."},{"speaker":"Aisling O'Brien","startTime":745.94,"endTime":750.44,"body":"You see them and they're like,"},{"speaker":"Aisling O'Brien","startTime":745.94,"endTime":750.44,"body":"absolutely frozen. And that's"},{"speaker":"Aisling O'Brien","startTime":750.44,"endTime":753.17,"body":"what these people seem to do."},{"speaker":"Aisling O'Brien","startTime":750.44,"endTime":753.17,"body":"They love the gallery. They love"},{"speaker":"Aisling O'Brien","startTime":753.17,"endTime":759.17,"body":"the slideshow. It was you know,"},{"speaker":"Aisling O'Brien","startTime":753.17,"endTime":759.17,"body":"it's all amazing. And then I was"},{"speaker":"Aisling O'Brien","startTime":759.17,"endTime":761.87,"body":"like, oh, and then they rolled"},{"speaker":"Aisling O'Brien","startTime":759.17,"endTime":761.87,"body":"over and played dead just like a"},{"speaker":"Aisling O'Brien","startTime":761.87,"endTime":762.86,"body":"possum. I love it."},{"speaker":"Annemie Tonken","startTime":766.79,"endTime":769.4,"body":"And so you in"},{"speaker":"Annemie Tonken","startTime":766.79,"endTime":769.4,"body":"the post, you talked a little"},{"speaker":"Annemie Tonken","startTime":769.4,"endTime":774.08,"body":"bit about that was a newborn"},{"speaker":"Annemie Tonken","startTime":769.4,"endTime":774.08,"body":"client, right? And so your"},{"speaker":"Annemie Tonken","startTime":774.11,"endTime":778.76,"body":"imagination is that potentially"},{"speaker":"Annemie Tonken","startTime":774.11,"endTime":778.76,"body":"they're just sort of lost in"},{"speaker":"Annemie Tonken","startTime":778.76,"endTime":781.94,"body":"that newborn haze. And they're"},{"speaker":"Annemie Tonken","startTime":778.76,"endTime":781.94,"body":"trying to, you know, manage all"},{"speaker":"Annemie Tonken","startTime":781.94,"endTime":784.52,"body":"their own stuff. Have you Do you"},{"speaker":"Annemie Tonken","startTime":781.94,"endTime":784.52,"body":"happen to have heard from them"},{"speaker":"Annemie Tonken","startTime":784.52,"endTime":787.37,"body":"between when you posted that"},{"speaker":"Annemie Tonken","startTime":784.52,"endTime":787.37,"body":"which was quite recently? And"},{"speaker":"Annemie Tonken","startTime":787.37,"endTime":787.85,"body":"now?"},{"speaker":"Aisling O'Brien","startTime":788.33,"endTime":790.31,"body":"Yes, yeah. I"},{"speaker":"Aisling O'Brien","startTime":788.33,"endTime":790.31,"body":"was chatting to her yesterday."},{"speaker":"Aisling O'Brien","startTime":790.37,"endTime":794.99,"body":"And okay, so it was actually her"},{"speaker":"Aisling O'Brien","startTime":790.37,"endTime":794.99,"body":"maternity session. And they have"},{"speaker":"Aisling O'Brien","startTime":794.99,"endTime":798.14,"body":"another session booked already."},{"speaker":"Aisling O'Brien","startTime":794.99,"endTime":798.14,"body":"So they've got a extended family"},{"speaker":"Aisling O'Brien","startTime":798.14,"endTime":802.52,"body":"session with a new baby up at"},{"speaker":"Aisling O'Brien","startTime":798.14,"endTime":802.52,"body":"their holiday home. So virgin"},{"speaker":"Aisling O'Brien","startTime":802.52,"endTime":804.92,"body":"that in a couple of weeks, which"},{"speaker":"Aisling O'Brien","startTime":802.52,"endTime":804.92,"body":"I'm really excited about,"},{"speaker":"Aisling O'Brien","startTime":804.92,"endTime":808.16,"body":"because the lovely, lovely"},{"speaker":"Aisling O'Brien","startTime":804.92,"endTime":808.16,"body":"people really nice family,"},{"speaker":"Aisling O'Brien","startTime":808.4,"endTime":812.81,"body":"beautiful kids. But and I didn't"},{"speaker":"Aisling O'Brien","startTime":808.4,"endTime":812.81,"body":"push it, I think I would have"},{"speaker":"Aisling O'Brien","startTime":812.81,"endTime":816.17,"body":"approached it differently. How"},{"speaker":"Aisling O'Brien","startTime":812.81,"endTime":816.17,"body":"do you know what it's like with"},{"speaker":"Aisling O'Brien","startTime":816.17,"endTime":820.13,"body":"a newborn babies? Getting onto"},{"speaker":"Aisling O'Brien","startTime":816.17,"endTime":820.13,"body":"your photographer is probably"},{"speaker":"Aisling O'Brien","startTime":820.13,"endTime":821.21,"body":"the last thing in your mind."},{"speaker":"Annemie Tonken","startTime":821.69,"endTime":824.87,"body":"Sure, sure."},{"speaker":"Annemie Tonken","startTime":821.69,"endTime":824.87,"body":"Sure. Yeah. Yeah. And I think"},{"speaker":"Annemie Tonken","startTime":824.9,"endTime":828.38,"body":"you know, part of that too, is"},{"speaker":"Annemie Tonken","startTime":824.9,"endTime":828.38,"body":"that you mentioned like, we have"},{"speaker":"Annemie Tonken","startTime":828.38,"endTime":831.47,"body":"this artists hard and we send"},{"speaker":"Annemie Tonken","startTime":828.38,"endTime":831.47,"body":"off a gallery and it's so like,"},{"speaker":"Annemie Tonken","startTime":831.47,"endTime":834.11,"body":"we're waiting with bated breath."},{"speaker":"Annemie Tonken","startTime":831.47,"endTime":834.11,"body":"And if somebody doesn't write"},{"speaker":"Annemie Tonken","startTime":834.11,"endTime":838.52,"body":"back, immediately, our heads"},{"speaker":"Annemie Tonken","startTime":834.11,"endTime":838.52,"body":"just go to this. They hate the"},{"speaker":"Annemie Tonken","startTime":838.52,"endTime":841.37,"body":"photos. They're, you know,"},{"speaker":"Annemie Tonken","startTime":838.52,"endTime":841.37,"body":"they're upset with something,"},{"speaker":"Annemie Tonken","startTime":841.37,"endTime":844.19,"body":"I've done something wrong, or"},{"speaker":"Annemie Tonken","startTime":841.37,"endTime":844.19,"body":"like this is all falling apart."},{"speaker":"Annemie Tonken","startTime":844.19,"endTime":848.78,"body":"And most of the time, that is"},{"speaker":"Annemie Tonken","startTime":844.19,"endTime":848.78,"body":"not the problem. You know, most"},{"speaker":"Annemie Tonken","startTime":848.78,"endTime":850.64,"body":"of the time if somebody is"},{"speaker":"Annemie Tonken","startTime":848.78,"endTime":850.64,"body":"really upset, you're gonna hear"},{"speaker":"Annemie Tonken","startTime":850.64,"endTime":855.83,"body":"about those possums that go and"},{"speaker":"Annemie Tonken","startTime":850.64,"endTime":855.83,"body":"play dead. It is that they've,"},{"speaker":"Annemie Tonken","startTime":856.01,"endTime":859.13,"body":"they're playing dead, they wake"},{"speaker":"Annemie Tonken","startTime":856.01,"endTime":859.13,"body":"up eventually, or they you know,"},{"speaker":"Annemie Tonken","startTime":859.16,"endTime":863.12,"body":"they come out of there playing"},{"speaker":"Annemie Tonken","startTime":859.16,"endTime":863.12,"body":"dead and then you carry on. The"},{"speaker":"Annemie Tonken","startTime":863.12,"endTime":866.57,"body":"hard part oftentimes is to not"},{"speaker":"Annemie Tonken","startTime":863.12,"endTime":866.57,"body":"take it personally to not freak"},{"speaker":"Annemie Tonken","startTime":866.57,"endTime":872.72,"body":"out  to not assume the worst. So"},{"speaker":"Annemie Tonken","startTime":866.57,"endTime":872.72,"body":"what did she say anything along"},{"speaker":"Annemie Tonken","startTime":872.72,"endTime":876.32,"body":"the lines of, you know, sorry,"},{"speaker":"Annemie Tonken","startTime":872.72,"endTime":876.32,"body":"we haven't been in touch or was"},{"speaker":"Annemie Tonken","startTime":876.32,"endTime":879.26,"body":"it just kind of like, oh, yeah,"},{"speaker":"Annemie Tonken","startTime":876.32,"endTime":879.26,"body":"I've been meaning to call you in"},{"speaker":"Annemie Tonken","startTime":879.26,"endTime":880.55,"body":"here. I finally did."},{"speaker":"Aisling O'Brien","startTime":881.75,"endTime":883.82,"body":"Yeah, yeah,"},{"speaker":"Aisling O'Brien","startTime":881.75,"endTime":883.82,"body":"that was pretty much it. And she"},{"speaker":"Aisling O'Brien","startTime":883.82,"endTime":887.78,"body":"said they're finally ready to"},{"speaker":"Aisling O'Brien","startTime":883.82,"endTime":887.78,"body":"collect our package. And that"},{"speaker":"Aisling O'Brien","startTime":887.78,"endTime":889.85,"body":"was yesterday. We emailed back"},{"speaker":"Aisling O'Brien","startTime":887.78,"endTime":889.85,"body":"and forth a couple of times,"},{"speaker":"Aisling O'Brien","startTime":889.88,"endTime":895.07,"body":"arranging our next shows, but"},{"speaker":"Aisling O'Brien","startTime":889.88,"endTime":895.07,"body":"they said, packageso but I think"},{"speaker":"Aisling O'Brien","startTime":897.05,"endTime":899.84,"body":"maybe I should be a bit more"},{"speaker":"Aisling O'Brien","startTime":897.05,"endTime":899.84,"body":"pushy with it. But again, I"},{"speaker":"Aisling O'Brien","startTime":899.84,"endTime":902.3,"body":"think If I knew that they"},{"speaker":"Aisling O'Brien","startTime":899.84,"endTime":902.3,"body":"weren't, if they didn't have"},{"speaker":"Aisling O'Brien","startTime":902.3,"endTime":905.09,"body":"another booking, I might"},{"speaker":"Aisling O'Brien","startTime":902.3,"endTime":905.09,"body":"approach it differently."},{"speaker":"Annemie Tonken","startTime":905.24,"endTime":908.48,"body":"Yeah. Yeah. And"},{"speaker":"Annemie Tonken","startTime":905.24,"endTime":908.48,"body":"I think that that, you know,"},{"speaker":"Annemie Tonken","startTime":908.48,"endTime":911.03,"body":"that is one of the things that"},{"speaker":"Annemie Tonken","startTime":908.48,"endTime":911.03,"body":"comes up in the group, a fair"},{"speaker":"Annemie Tonken","startTime":911.03,"endTime":915.74,"body":"amount is with simple sales, the"},{"speaker":"Annemie Tonken","startTime":911.03,"endTime":915.74,"body":"idea is that they have this"},{"speaker":"Annemie Tonken","startTime":915.74,"endTime":918.5,"body":"short window of time in which to"},{"speaker":"Annemie Tonken","startTime":915.74,"endTime":918.5,"body":"preview their images, and then"},{"speaker":"Annemie Tonken","startTime":918.5,"endTime":922.94,"body":"they're asked to make a"},{"speaker":"Annemie Tonken","startTime":918.5,"endTime":922.94,"body":"collection purchase decision. I"},{"speaker":"Annemie Tonken","startTime":922.94,"endTime":929.15,"body":"don't put a timeline on that I"},{"speaker":"Annemie Tonken","startTime":922.94,"endTime":929.15,"body":"95% of the time, find that just"},{"speaker":"Annemie Tonken","startTime":929.18,"endTime":934.85,"body":"the taking away their access to"},{"speaker":"Annemie Tonken","startTime":929.18,"endTime":934.85,"body":"their images is enough to sooner"},{"speaker":"Annemie Tonken","startTime":934.85,"endTime":936.89,"body":"or later, you know, sometimes"},{"speaker":"Annemie Tonken","startTime":934.85,"endTime":936.89,"body":"somebody will get like,"},{"speaker":"Annemie Tonken","startTime":936.89,"endTime":940.43,"body":"sidetracked for a week or"},{"speaker":"Annemie Tonken","startTime":936.89,"endTime":940.43,"body":"whatever, or they're waiting for"},{"speaker":"Annemie Tonken","startTime":940.43,"endTime":943.07,"body":"their credit card statement to"},{"speaker":"Annemie Tonken","startTime":940.43,"endTime":943.07,"body":"renew or that you know, whatever"},{"speaker":"Annemie Tonken","startTime":943.07,"endTime":946.4,"body":"the case may be, but they do, I"},{"speaker":"Annemie Tonken","startTime":943.07,"endTime":946.4,"body":"don't really have to do a lot of"},{"speaker":"Annemie Tonken","startTime":947.81,"endTime":951.17,"body":"polling to get them back. But it"},{"speaker":"Annemie Tonken","startTime":947.81,"endTime":951.17,"body":"does come up. I mean, and that"},{"speaker":"Annemie Tonken","startTime":951.17,"endTime":956.72,"body":"can be a stressful waiting"},{"speaker":"Annemie Tonken","startTime":951.17,"endTime":956.72,"body":"period to the wall, that client"},{"speaker":"Annemie Tonken","startTime":956.72,"endTime":960.11,"body":"has gone into full passive mode,"},{"speaker":"Annemie Tonken","startTime":956.72,"endTime":960.11,"body":"where you're like, well, when is"},{"speaker":"Annemie Tonken","startTime":960.11,"endTime":963.29,"body":"it obnoxious for me to reach"},{"speaker":"Annemie Tonken","startTime":960.11,"endTime":963.29,"body":"out? And how frequently do I do"},{"speaker":"Annemie Tonken","startTime":963.29,"endTime":966.8,"body":"that? And how, you know, how do"},{"speaker":"Annemie Tonken","startTime":963.29,"endTime":966.8,"body":"I word it? Am I like, you have"},{"speaker":"Annemie Tonken","startTime":966.8,"endTime":970.73,"body":"to make a decision? Or do you"},{"speaker":"Annemie Tonken","startTime":966.8,"endTime":970.73,"body":"sit back? And wait? Do you feel"},{"speaker":"Annemie Tonken","startTime":970.73,"endTime":975.14,"body":"like this experience? You said,"},{"speaker":"Annemie Tonken","startTime":970.73,"endTime":975.14,"body":"you might handle it differently?"},{"speaker":"Annemie Tonken","startTime":975.14,"endTime":979.7,"body":"If you didn't have this next"},{"speaker":"Annemie Tonken","startTime":975.14,"endTime":979.7,"body":"session? Kind of on the horizon?"},{"speaker":"Annemie Tonken","startTime":980.75,"endTime":983.03,"body":"What are your thoughts and"},{"speaker":"Annemie Tonken","startTime":980.75,"endTime":983.03,"body":"feelings on that?"},{"speaker":"Aisling O'Brien","startTime":984.71,"endTime":986.72,"body":"I think"},{"speaker":"Aisling O'Brien","startTime":984.71,"endTime":986.72,"body":"possibly, so they actually live"},{"speaker":"Aisling O'Brien","startTime":986.72,"endTime":990.11,"body":"quite local, I would nearly just"},{"speaker":"Aisling O'Brien","startTime":986.72,"endTime":990.11,"body":"call it work culture with a"},{"speaker":"Aisling O'Brien","startTime":990.11,"endTime":993.77,"body":"coffee hago with the baby has,"},{"speaker":"Aisling O'Brien","startTime":990.11,"endTime":993.77,"body":"you know, and actually just find"},{"speaker":"Aisling O'Brien","startTime":993.77,"endTime":997.13,"body":"out. But that's, that's the"},{"speaker":"Aisling O'Brien","startTime":993.77,"endTime":997.13,"body":"thing I love about this job. If"},{"speaker":"Aisling O'Brien","startTime":997.13,"endTime":999.2,"body":"I had done that, in my old job,"},{"speaker":"Aisling O'Brien","startTime":997.13,"endTime":999.2,"body":"that would have been super"},{"speaker":"Aisling O'Brien","startTime":999.2,"endTime":1007.51,"body":"weird. trouble for that? Sure."},{"speaker":"Aisling O'Brien","startTime":999.2,"endTime":1007.51,"body":"But there's a very personal part"},{"speaker":"Aisling O'Brien","startTime":1007.51,"endTime":1010.12,"body":"of this job that you can"},{"speaker":"Aisling O'Brien","startTime":1007.51,"endTime":1010.12,"body":"actually do that. And that would"},{"speaker":"Aisling O'Brien","startTime":1010.12,"endTime":1013.18,"body":"be I would enjoy because I"},{"speaker":"Aisling O'Brien","startTime":1010.12,"endTime":1013.18,"body":"really enjoyed spending time"},{"speaker":"Aisling O'Brien","startTime":1013.18,"endTime":1016.0,"body":"with them at their shoot, you"},{"speaker":"Aisling O'Brien","startTime":1013.18,"endTime":1016.0,"body":"know, at their consultation"},{"speaker":"Aisling O'Brien","startTime":1016.0,"endTime":1021.28,"body":"call. And I wouldn't feel weird"},{"speaker":"Aisling O'Brien","startTime":1016.0,"endTime":1021.28,"body":"doing that. And yeah, I don't"},{"speaker":"Aisling O'Brien","startTime":1021.28,"endTime":1023.32,"body":"know, I think there's a few"},{"speaker":"Aisling O'Brien","startTime":1021.28,"endTime":1023.32,"body":"different ways that you could"},{"speaker":"Aisling O'Brien","startTime":1023.32,"endTime":1024.1,"body":"approach it. But"},{"speaker":"Annemie Tonken","startTime":1025.3,"endTime":1028.42,"body":"yeah, I talk all"},{"speaker":"Annemie Tonken","startTime":1025.3,"endTime":1028.42,"body":"the time about the fact that"},{"speaker":"Annemie Tonken","startTime":1028.42,"endTime":1033.46,"body":"I've got. So most of my clients"},{"speaker":"Annemie Tonken","startTime":1028.42,"endTime":1033.46,"body":"that I've worked with over time"},{"speaker":"Annemie Tonken","startTime":1033.49,"endTime":1037.75,"body":"are now members in my"},{"speaker":"Annemie Tonken","startTime":1033.49,"endTime":1037.75,"body":"membership, and there are three"},{"speaker":"Annemie Tonken","startTime":1037.75,"endTime":1040.63,"body":"or four of them, the membership"},{"speaker":"Annemie Tonken","startTime":1037.75,"endTime":1040.63,"body":"is something that I invite"},{"speaker":"Annemie Tonken","startTime":1040.63,"endTime":1043.42,"body":"people into, so I get to pick."},{"speaker":"Annemie Tonken","startTime":1040.63,"endTime":1043.42,"body":"And for the most part, the"},{"speaker":"Annemie Tonken","startTime":1043.45,"endTime":1046.36,"body":"clients that are hard that I"},{"speaker":"Annemie Tonken","startTime":1043.45,"endTime":1046.36,"body":"have to go chasing after I don't"},{"speaker":"Annemie Tonken","startTime":1046.36,"endTime":1050.11,"body":"invite them. But if but I do"},{"speaker":"Annemie Tonken","startTime":1046.36,"endTime":1050.11,"body":"have a few exceptions to that I"},{"speaker":"Annemie Tonken","startTime":1050.11,"endTime":1053.17,"body":"have clients who I absolutely"},{"speaker":"Annemie Tonken","startTime":1050.11,"endTime":1053.17,"body":"love working with, they totally"},{"speaker":"Annemie Tonken","startTime":1053.17,"endTime":1056.02,"body":"love the work that I do for"},{"speaker":"Annemie Tonken","startTime":1053.17,"endTime":1056.02,"body":"them, we get along great, all"},{"speaker":"Annemie Tonken","startTime":1056.02,"endTime":1058.75,"body":"the stuff. But they're terrible"},{"speaker":"Annemie Tonken","startTime":1056.02,"endTime":1058.75,"body":"at getting back to me. They"},{"speaker":"Annemie Tonken","startTime":1058.75,"endTime":1061.15,"body":"never meet deadlines that"},{"speaker":"Annemie Tonken","startTime":1058.75,"endTime":1061.15,"body":"they're supposed to meet, I am"},{"speaker":"Annemie Tonken","startTime":1061.15,"endTime":1064.72,"body":"constantly having to like, Hey,"},{"speaker":"Annemie Tonken","startTime":1061.15,"endTime":1064.72,"body":"you're supposed to be signing up"},{"speaker":"Annemie Tonken","startTime":1064.72,"endTime":1067.57,"body":"for your session. And the"},{"speaker":"Annemie Tonken","startTime":1064.72,"endTime":1067.57,"body":"deadline passed three days ago,"},{"speaker":"Annemie Tonken","startTime":1067.57,"endTime":1072.46,"body":"and I sent you 14 reminders. And"},{"speaker":"Annemie Tonken","startTime":1067.57,"endTime":1072.46,"body":"with some clients, it's just"},{"speaker":"Annemie Tonken","startTime":1072.46,"endTime":1075.58,"body":"worth it. Like, ultimately, you"},{"speaker":"Annemie Tonken","startTime":1072.46,"endTime":1075.58,"body":"know, you don't want that to be"},{"speaker":"Annemie Tonken","startTime":1075.58,"endTime":1078.49,"body":"the majority of your clients."},{"speaker":"Annemie Tonken","startTime":1075.58,"endTime":1078.49,"body":"But some people are just like"},{"speaker":"Annemie Tonken","startTime":1078.49,"endTime":1081.46,"body":"that. And you know, as long as"},{"speaker":"Annemie Tonken","startTime":1078.49,"endTime":1081.46,"body":"you know that they're kind of"},{"speaker":"Annemie Tonken","startTime":1081.46,"endTime":1085.03,"body":"good for it. In the end. It's"},{"speaker":"Annemie Tonken","startTime":1081.46,"endTime":1085.03,"body":"good. And sometimes people"},{"speaker":"Annemie Tonken","startTime":1085.03,"endTime":1087.82,"body":"aren't good for it. In the end,"},{"speaker":"Annemie Tonken","startTime":1085.03,"endTime":1087.82,"body":"sometimes they flake out and"},{"speaker":"Annemie Tonken","startTime":1087.85,"endTime":1092.44,"body":"whatever. But I hope that you"},{"speaker":"Annemie Tonken","startTime":1087.85,"endTime":1092.44,"body":"would agree, I do feel like the"},{"speaker":"Annemie Tonken","startTime":1092.44,"endTime":1095.86,"body":"way that simple sales is"},{"speaker":"Annemie Tonken","startTime":1092.44,"endTime":1095.86,"body":"structured. Typically, you don't"},{"speaker":"Annemie Tonken","startTime":1095.86,"endTime":1098.74,"body":"end up with somebody if there's"},{"speaker":"Annemie Tonken","startTime":1095.86,"endTime":1098.74,"body":"enough buy in going into it that"},{"speaker":"Annemie Tonken","startTime":1098.74,"endTime":1102.01,"body":"you usually kind of complete the"},{"speaker":"Annemie Tonken","startTime":1098.74,"endTime":1102.01,"body":"process before it's all said and"},{"speaker":"Annemie Tonken","startTime":1102.01,"endTime":1105.97,"body":"done. I don't know that's been"},{"speaker":"Annemie Tonken","startTime":1102.01,"endTime":1105.97,"body":"my experience. And it seems like"},{"speaker":"Annemie Tonken","startTime":1105.97,"endTime":1109.0,"body":"it's the experience of most of"},{"speaker":"Annemie Tonken","startTime":1105.97,"endTime":1109.0,"body":"the people that are now using"},{"speaker":"Annemie Tonken","startTime":1109.0,"endTime":1113.17,"body":"simple sales. So I'm glad that"},{"speaker":"Annemie Tonken","startTime":1109.0,"endTime":1113.17,"body":"your story had a happy ending."},{"speaker":"Annemie Tonken","startTime":1113.56,"endTime":1117.13,"body":"Let's talk a little bit more"},{"speaker":"Annemie Tonken","startTime":1113.56,"endTime":1117.13,"body":"about just kind of where you are"},{"speaker":"Annemie Tonken","startTime":1117.13,"endTime":1121.33,"body":"at this point in your business."},{"speaker":"Annemie Tonken","startTime":1117.13,"endTime":1121.33,"body":"What is 2022 looking like for"},{"speaker":"Annemie Tonken","startTime":1121.33,"endTime":1126.04,"body":"you and and how do you feel like"},{"speaker":"Annemie Tonken","startTime":1121.33,"endTime":1126.04,"body":"you know, what's your mindset"},{"speaker":"Annemie Tonken","startTime":1126.04,"endTime":1129.01,"body":"going into this upcoming season?"},{"speaker":"Unknown","startTime":1130.79,"endTime":1135.53,"body":"And I'm much more"},{"speaker":"Unknown","startTime":1130.79,"endTime":1135.53,"body":"excited with a simple sales in"},{"speaker":"Unknown","startTime":1135.53,"endTime":1139.49,"body":"place. That was like it was you"},{"speaker":"Unknown","startTime":1135.53,"endTime":1139.49,"body":"know, it was a fair amount of"},{"speaker":"Unknown","startTime":1139.49,"endTime":1143.81,"body":"time kind of getting a setup."},{"speaker":"Unknown","startTime":1139.49,"endTime":1143.81,"body":"Oh, good. God, I It's so much"},{"speaker":"Unknown","startTime":1143.81,"endTime":1147.83,"body":"easier. I sat in the carpark"},{"speaker":"Unknown","startTime":1143.81,"endTime":1147.83,"body":"Christmas shopping, like mental"},{"speaker":"Unknown","startTime":1147.83,"endTime":1151.79,"body":"it's like roasting hot here. We"},{"speaker":"Unknown","startTime":1147.83,"endTime":1151.79,"body":"had a really hot Christmas and"},{"speaker":"Unknown","startTime":1152.66,"endTime":1155.42,"body":"like roasting hot in the car and"},{"speaker":"Unknown","startTime":1152.66,"endTime":1155.42,"body":"one of the people bought the"},{"speaker":"Unknown","startTime":1155.42,"endTime":1157.85,"body":"gallery so I'm just sitting in"},{"speaker":"Unknown","startTime":1155.42,"endTime":1157.85,"body":"the car, flicking it off on my"},{"speaker":"Unknown","startTime":1157.88,"endTime":1160.49,"body":"on my phone, sending their"},{"speaker":"Unknown","startTime":1157.88,"endTime":1160.49,"body":"gallery sending their invoice. I"},{"speaker":"Unknown","startTime":1160.49,"endTime":1163.07,"body":"was like, Ah, it's so easy. It's"},{"speaker":"Unknown","startTime":1160.49,"endTime":1163.07,"body":"amazing."},{"speaker":"Annemie Tonken","startTime":1164.65,"endTime":1165.73,"body":"Oh, that's good."},{"speaker":"Aisling O'Brien","startTime":1166.21,"endTime":1169.15,"body":"Yeah, yeah,"},{"speaker":"Aisling O'Brien","startTime":1166.21,"endTime":1169.15,"body":"it's really, it really has made"},{"speaker":"Aisling O'Brien","startTime":1169.15,"endTime":1172.45,"body":"a difference. And I am building"},{"speaker":"Aisling O'Brien","startTime":1169.15,"endTime":1172.45,"body":"a studio this year. We've got a"},{"speaker":"Aisling O'Brien","startTime":1172.54,"endTime":1179.41,"body":"bit of a farm. Here. I look just"},{"speaker":"Aisling O'Brien","startTime":1172.54,"endTime":1179.41,"body":"Yeah, exchanged emails back in"},{"speaker":"Aisling O'Brien","startTime":1179.41,"endTime":1180.58,"body":"the fall."},{"speaker":"Annemie Tonken","startTime":1180.61,"endTime":1182.05,"body":"I guess it was"},{"speaker":"Annemie Tonken","startTime":1180.61,"endTime":1182.05,"body":"probably around the time that"},{"speaker":"Annemie Tonken","startTime":1182.05,"endTime":1184.96,"body":"you became a student and we were"},{"speaker":"Annemie Tonken","startTime":1182.05,"endTime":1184.96,"body":"emailing back and forth and you"},{"speaker":"Annemie Tonken","startTime":1184.96,"endTime":1187.69,"body":"were talking about your farm in"},{"speaker":"Annemie Tonken","startTime":1184.96,"endTime":1187.69,"body":"Auckland. And I was at like the"},{"speaker":"Annemie Tonken","startTime":1187.69,"endTime":1191.5,"body":"height of my wanderlust and I"},{"speaker":"Annemie Tonken","startTime":1187.69,"endTime":1191.5,"body":"was like, Oh, I just I don't"},{"speaker":"Annemie Tonken","startTime":1191.5,"endTime":1194.41,"body":"want to be in North Carolina"},{"speaker":"Annemie Tonken","startTime":1191.5,"endTime":1194.41,"body":"right now. It's pretty magical."},{"speaker":"Aisling O'Brien","startTime":1195.47,"endTime":1197.69,"body":"Oh, that's"},{"speaker":"Aisling O'Brien","startTime":1195.47,"endTime":1197.69,"body":"beautiful. I guess we're close"},{"speaker":"Aisling O'Brien","startTime":1197.69,"endTime":1200.51,"body":"enough to the city where you"},{"speaker":"Aisling O'Brien","startTime":1197.69,"endTime":1200.51,"body":"know, 45 minutes drive to town,"},{"speaker":"Aisling O'Brien","startTime":1200.93,"endTime":1205.43,"body":"so you can still go to concerts"},{"speaker":"Aisling O'Brien","startTime":1200.93,"endTime":1205.43,"body":"for dinner. And we are proper."},{"speaker":"Aisling O'Brien","startTime":1205.85,"endTime":1208.64,"body":"Laura like to pick out here"},{"speaker":"Aisling O'Brien","startTime":1205.85,"endTime":1208.64,"body":"those cheap everywhere. It's"},{"speaker":"Aisling O'Brien","startTime":1208.64,"endTime":1211.94,"body":"yeah, that's beautiful. It's"},{"speaker":"Aisling O'Brien","startTime":1208.64,"endTime":1211.94,"body":"really nice. So check a big"},{"speaker":"Aisling O'Brien","startTime":1211.94,"endTime":1216.83,"body":"studio up next to the house."},{"speaker":"Aisling O'Brien","startTime":1211.94,"endTime":1216.83,"body":"Make it nice and easy. Let"},{"speaker":"Aisling O'Brien","startTime":1216.83,"endTime":1220.13,"body":"people come to me rather than me"},{"speaker":"Aisling O'Brien","startTime":1216.83,"endTime":1220.13,"body":"jumping around our beaches like"},{"speaker":"Aisling O'Brien","startTime":1220.13,"endTime":1227.0,"body":"meeting up. Say, yeah, it's"},{"speaker":"Aisling O'Brien","startTime":1220.13,"endTime":1227.0,"body":"gonna be a big and seeing how it"},{"speaker":"Aisling O'Brien","startTime":1227.0,"endTime":1232.82,"body":"works. I implementing the"},{"speaker":"Aisling O'Brien","startTime":1227.0,"endTime":1232.82,"body":"consultation phone call, like,"},{"speaker":"Aisling O'Brien","startTime":1233.0,"endTime":1238.67,"body":"that was a big deal because I"},{"speaker":"Aisling O'Brien","startTime":1233.0,"endTime":1238.67,"body":"hate phone calls, hate them. But"},{"speaker":"Aisling O'Brien","startTime":1238.67,"endTime":1243.59,"body":"leaving people so excited about"},{"speaker":"Aisling O'Brien","startTime":1238.67,"endTime":1243.59,"body":"what they're coming into, just"},{"speaker":"Aisling O'Brien","startTime":1243.59,"endTime":1246.86,"body":"changes your mindset as well as"},{"speaker":"Aisling O'Brien","startTime":1243.59,"endTime":1246.86,"body":"their mindset coming into the"},{"speaker":"Aisling O'Brien","startTime":1246.86,"endTime":1250.52,"body":"show. And I don't know what"},{"speaker":"Aisling O'Brien","startTime":1246.86,"endTime":1250.52,"body":"that'd be different because"},{"speaker":"Aisling O'Brien","startTime":1250.52,"endTime":1253.46,"body":"studio photography will be so"},{"speaker":"Aisling O'Brien","startTime":1250.52,"endTime":1253.46,"body":"different for me if I can."},{"speaker":"Aisling O'Brien","startTime":1254.09,"endTime":1257.48,"body":"Surely I can. Surely I can build"},{"speaker":"Aisling O'Brien","startTime":1254.09,"endTime":1257.48,"body":"that excitement for studio two."},{"speaker":"Annemie Tonken","startTime":1258.23,"endTime":1261.56,"body":"Yeah, I always"},{"speaker":"Annemie Tonken","startTime":1258.23,"endTime":1261.56,"body":"find that if you're excited"},{"speaker":"Annemie Tonken","startTime":1261.56,"endTime":1265.55,"body":"about something truly, like not,"},{"speaker":"Annemie Tonken","startTime":1261.56,"endTime":1265.55,"body":"you're not fake excited about"},{"speaker":"Annemie Tonken","startTime":1265.55,"endTime":1268.52,"body":"it. But if you are like, This is"},{"speaker":"Annemie Tonken","startTime":1265.55,"endTime":1268.52,"body":"why a studio is gonna, you know,"},{"speaker":"Annemie Tonken","startTime":1268.52,"endTime":1272.81,"body":"studio sessions gonna knock your"},{"speaker":"Annemie Tonken","startTime":1268.52,"endTime":1272.81,"body":"socks off, that excitement is"},{"speaker":"Annemie Tonken","startTime":1272.81,"endTime":1279.08,"body":"infectious. And more than that,"},{"speaker":"Annemie Tonken","startTime":1272.81,"endTime":1279.08,"body":"the confidence. People who are"},{"speaker":"Annemie Tonken","startTime":1279.08,"endTime":1282.5,"body":"about to be photographed most of"},{"speaker":"Annemie Tonken","startTime":1279.08,"endTime":1282.5,"body":"the time are feeling vulnerable"},{"speaker":"Annemie Tonken","startTime":1282.5,"endTime":1285.71,"body":"in some way. Right? Like, it's a"},{"speaker":"Annemie Tonken","startTime":1282.5,"endTime":1285.71,"body":"lot of money. What if they look"},{"speaker":"Annemie Tonken","startTime":1285.71,"endTime":1289.79,"body":"terrible, or whatever, that"},{"speaker":"Annemie Tonken","startTime":1285.71,"endTime":1289.79,"body":"getting on the phone and sort of"},{"speaker":"Annemie Tonken","startTime":1290.21,"endTime":1293.0,"body":"talking them through in a way"},{"speaker":"Annemie Tonken","startTime":1290.21,"endTime":1293.0,"body":"that when I say confident, I"},{"speaker":"Annemie Tonken","startTime":1293.0,"endTime":1295.7,"body":"don't mean like, I'm gonna get"},{"speaker":"Annemie Tonken","startTime":1293.0,"endTime":1295.7,"body":"on the phone and be like, I know"},{"speaker":"Annemie Tonken","startTime":1295.7,"endTime":1298.22,"body":"exactly what to do at all times."},{"speaker":"Annemie Tonken","startTime":1295.7,"endTime":1298.22,"body":"And I'm super cocky about it"},{"speaker":"Annemie Tonken","startTime":1298.22,"endTime":1302.6,"body":"like no, but just saying, you"},{"speaker":"Annemie Tonken","startTime":1298.22,"endTime":1302.6,"body":"know, your enthusiasm. You're"},{"speaker":"Annemie Tonken","startTime":1302.63,"endTime":1305.93,"body":"like, oh, yeah, I know, if your"},{"speaker":"Annemie Tonken","startTime":1302.63,"endTime":1305.93,"body":"kids are terrible, don't worry."},{"speaker":"Annemie Tonken","startTime":1306.35,"endTime":1310.31,"body":"You know, in your case, you can"},{"speaker":"Annemie Tonken","startTime":1306.35,"endTime":1310.31,"body":"say like, I'm a mom. I know what"},{"speaker":"Annemie Tonken","startTime":1310.31,"endTime":1313.37,"body":"it's like to deal with crazy"},{"speaker":"Annemie Tonken","startTime":1310.31,"endTime":1313.37,"body":"toddlers, like, you know, that"},{"speaker":"Annemie Tonken","startTime":1313.37,"endTime":1316.46,"body":"sort of thing gives people so"},{"speaker":"Annemie Tonken","startTime":1313.37,"endTime":1316.46,"body":"much peace of mind. And I've"},{"speaker":"Annemie Tonken","startTime":1316.46,"endTime":1320.75,"body":"just never found a way to convey"},{"speaker":"Annemie Tonken","startTime":1316.46,"endTime":1320.75,"body":"that in an email that is"},{"speaker":"Annemie Tonken","startTime":1320.75,"endTime":1324.47,"body":"anywhere near as effective. So"},{"speaker":"Annemie Tonken","startTime":1320.75,"endTime":1324.47,"body":"I'm glad that I was able to"},{"speaker":"Annemie Tonken","startTime":1324.47,"endTime":1327.38,"body":"convince you to get on the"},{"speaker":"Annemie Tonken","startTime":1324.47,"endTime":1327.38,"body":"phone. I do you think it is a"},{"speaker":"Annemie Tonken","startTime":1327.38,"endTime":1328.94,"body":"secret secret trick?"},{"speaker":"Aisling O'Brien","startTime":1329.96,"endTime":1332.33,"body":"Absolutely."},{"speaker":"Aisling O'Brien","startTime":1329.96,"endTime":1332.33,"body":"Yeah, it's made a huge"},{"speaker":"Aisling O'Brien","startTime":1332.33,"endTime":1332.96,"body":"difference."},{"speaker":"Annemie Tonken","startTime":1333.77,"endTime":1336.23,"body":"Good. And it"},{"speaker":"Annemie Tonken","startTime":1333.77,"endTime":1336.23,"body":"sounds like it helps you get"},{"speaker":"Annemie Tonken","startTime":1336.23,"endTime":1340.04,"body":"excited about it too, that"},{"speaker":"Annemie Tonken","startTime":1336.23,"endTime":1340.04,"body":"that's for me, that's like, I"},{"speaker":"Annemie Tonken","startTime":1340.07,"endTime":1343.85,"body":"have been doing this long enough"},{"speaker":"Annemie Tonken","startTime":1340.07,"endTime":1343.85,"body":"that the magic never wears off"},{"speaker":"Annemie Tonken","startTime":1343.85,"endTime":1347.15,"body":"when it comes to the actual"},{"speaker":"Annemie Tonken","startTime":1343.85,"endTime":1347.15,"body":"session. Like I love showing up"},{"speaker":"Annemie Tonken","startTime":1347.21,"endTime":1349.91,"body":"and interacting with families."},{"speaker":"Annemie Tonken","startTime":1347.21,"endTime":1349.91,"body":"And I totally fall in love with"},{"speaker":"Annemie Tonken","startTime":1350.21,"endTime":1355.97,"body":"their kids and all the stuff."},{"speaker":"Annemie Tonken","startTime":1350.21,"endTime":1355.97,"body":"But on a like day to day basis,"},{"speaker":"Annemie Tonken","startTime":1356.0,"endTime":1359.54,"body":"I don't have the same like, oh,"},{"speaker":"Annemie Tonken","startTime":1356.0,"endTime":1359.54,"body":"I can't wait for my next shoot"},{"speaker":"Annemie Tonken","startTime":1359.54,"endTime":1361.85,"body":"that I used to have. Because"},{"speaker":"Annemie Tonken","startTime":1359.54,"endTime":1361.85,"body":"I've been doing it for a long"},{"speaker":"Annemie Tonken","startTime":1361.85,"endTime":1364.1,"body":"time. And I think that anything"},{"speaker":"Annemie Tonken","startTime":1361.85,"endTime":1364.1,"body":"that you do a certain number of"},{"speaker":"Annemie Tonken","startTime":1364.1,"endTime":1368.66,"body":"times becomes a job. When I get"},{"speaker":"Annemie Tonken","startTime":1364.1,"endTime":1368.66,"body":"on the phone with people and I"},{"speaker":"Annemie Tonken","startTime":1368.66,"endTime":1371.78,"body":"hear their excitement, it helps"},{"speaker":"Annemie Tonken","startTime":1368.66,"endTime":1371.78,"body":"reignite that for me. Like I"},{"speaker":"Annemie Tonken","startTime":1371.78,"endTime":1377.18,"body":"feel like it's this wonderful,"},{"speaker":"Annemie Tonken","startTime":1371.78,"endTime":1377.18,"body":"self perpetuating kind of cycle"},{"speaker":"Annemie Tonken","startTime":1377.21,"endTime":1381.26,"body":"where everybody's excitement"},{"speaker":"Annemie Tonken","startTime":1377.21,"endTime":1381.26,"body":"kind of helps build and then I"},{"speaker":"Annemie Tonken","startTime":1381.26,"endTime":1387.05,"body":"find that the art is the is the"},{"speaker":"Annemie Tonken","startTime":1381.26,"endTime":1387.05,"body":"result of that. So well, this is"},{"speaker":"Annemie Tonken","startTime":1387.05,"endTime":1391.64,"body":"amazing. I just felt like I had"},{"speaker":"Annemie Tonken","startTime":1387.05,"endTime":1391.64,"body":"to bring the founder of the"},{"speaker":"Annemie Tonken","startTime":1391.67,"endTime":1396.53,"body":"possum client idea onto the"},{"speaker":"Annemie Tonken","startTime":1391.67,"endTime":1396.53,"body":"show, because I was like, Oh no,"},{"speaker":"Annemie Tonken","startTime":1396.53,"endTime":1398.48,"body":"I'm totally doing a show about"},{"speaker":"Annemie Tonken","startTime":1396.53,"endTime":1398.48,"body":"that. And then I was like, why"},{"speaker":"Annemie Tonken","startTime":1398.48,"endTime":1400.97,"body":"would I do a show about that?"},{"speaker":"Annemie Tonken","startTime":1398.48,"endTime":1400.97,"body":"Why don't I bring Aisling on to"},{"speaker":"Annemie Tonken","startTime":1400.97,"endTime":1405.8,"body":"talk? Because it's so good. So"},{"speaker":"Annemie Tonken","startTime":1400.97,"endTime":1405.8,"body":"you heard it here first ladies"},{"speaker":"Annemie Tonken","startTime":1405.8,"endTime":1410.93,"body":"and gentlemen, we have we have"},{"speaker":"Annemie Tonken","startTime":1405.8,"endTime":1410.93,"body":"added a an animal to our litter"},{"speaker":"Annemie Tonken","startTime":1410.93,"endTime":1417.38,"body":"of metaphors that we have on the"},{"speaker":"Annemie Tonken","startTime":1410.93,"endTime":1417.38,"body":"show. Yeah, and that that is"},{"speaker":"Annemie Tonken","startTime":1417.38,"endTime":1421.28,"body":"your like weird little legacy on"},{"speaker":"Annemie Tonken","startTime":1417.38,"endTime":1421.28,"body":"the show. I totally love it."},{"speaker":"Annemie Tonken","startTime":1422.9,"endTime":1426.77,"body":"But thank you so much for taking"},{"speaker":"Annemie Tonken","startTime":1422.9,"endTime":1426.77,"body":"the time to chat with me and and"},{"speaker":"Annemie Tonken","startTime":1426.77,"endTime":1431.18,"body":"again for putting up with my"},{"speaker":"Annemie Tonken","startTime":1426.77,"endTime":1431.18,"body":"tech snafu situation. But"},{"speaker":"Annemie Tonken","startTime":1431.18,"endTime":1436.16,"body":"hopefully the audio matches the"},{"speaker":"Annemie Tonken","startTime":1431.18,"endTime":1436.16,"body":"creativity of your of your story"},{"speaker":"Annemie Tonken","startTime":1436.16,"endTime":1438.95,"body":"here. And and I'm looking"},{"speaker":"Annemie Tonken","startTime":1436.16,"endTime":1438.95,"body":"forward to hearing more about"},{"speaker":"Annemie Tonken","startTime":1438.95,"endTime":1442.79,"body":"how you're, you know, business"},{"speaker":"Annemie Tonken","startTime":1438.95,"endTime":1442.79,"body":"and everything else progresses."},{"speaker":"Annemie Tonken","startTime":1442.79,"endTime":1445.4,"body":"It sounds like you've got all"},{"speaker":"Annemie Tonken","startTime":1442.79,"endTime":1445.4,"body":"exciting things on the horizon."},{"speaker":"Aisling O'Brien","startTime":1446.24,"endTime":1448.76,"body":"Absolutely."},{"speaker":"Aisling O'Brien","startTime":1446.24,"endTime":1448.76,"body":"Yeah. Thank you so much for"},{"speaker":"Aisling O'Brien","startTime":1448.76,"endTime":1449.42,"body":"having me."},{"speaker":"Annemie Tonken","startTime":1450.53,"endTime":1452.81,"body":"My pleasure. All"},{"speaker":"Annemie Tonken","startTime":1450.53,"endTime":1452.81,"body":"right. Well, have a great day."},{"speaker":"Aisling O'Brien","startTime":1453.23,"endTime":1454.91,"body":"You too. Take"},{"speaker":"Aisling O'Brien","startTime":1453.23,"endTime":1454.91,"body":"care. Bye."},{"speaker":"Annemie Tonken","startTime":1455.81,"endTime":1458.09,"body":"Well, that's it"},{"speaker":"Annemie Tonken","startTime":1455.81,"endTime":1458.09,"body":"for this week's episode of This"},{"speaker":"Annemie Tonken","startTime":1458.09,"endTime":1461.81,"body":"can't be that hard. I'll be back"},{"speaker":"Annemie Tonken","startTime":1458.09,"endTime":1461.81,"body":"Same time, same place next week."},{"speaker":"Annemie Tonken","startTime":1462.35,"endTime":1465.08,"body":"In the meantime, you can find"},{"speaker":"Annemie Tonken","startTime":1462.35,"endTime":1465.08,"body":"more information about this"},{"speaker":"Annemie Tonken","startTime":1465.08,"endTime":1467.99,"body":"episode, along with all the"},{"speaker":"Annemie Tonken","startTime":1465.08,"endTime":1467.99,"body":"relevant links, notes and"},{"speaker":"Annemie Tonken","startTime":1467.99,"endTime":1472.88,"body":"downloads at this can't be that"},{"speaker":"Annemie Tonken","startTime":1467.99,"endTime":1472.88,"body":"hard.com/learn If you like the"},{"speaker":"Annemie Tonken","startTime":1472.88,"endTime":1476.42,"body":"podcast, be sure to hit the"},{"speaker":"Annemie Tonken","startTime":1472.88,"endTime":1476.42,"body":"subscribe button. Even better,"},{"speaker":"Annemie Tonken","startTime":1476.6,"endTime":1480.23,"body":"share the love by leaving a"},{"speaker":"Annemie Tonken","startTime":1476.6,"endTime":1480.23,"body":"review in iTunes. And as always,"},{"speaker":"Annemie Tonken","startTime":1480.41,"endTime":1483.95,"body":"thanks so much for joining me. I"},{"speaker":"Annemie Tonken","startTime":1480.41,"endTime":1483.95,"body":"hope you have a fantastic week."}]}