Echelon Radio Podcast
Echelon Radio Podcast
Echelon at The Original Mixer with Frank Mottek—De Ivett
Frank Mottek from 790 KABC's Mottek On Money interviews De Ivett, CEO of 5D Spectrum. Frank Mottek interviews for Echelon Business Development at The Original Mixer at The Luxe Hotel in Los Angeles.
The Original Mixer is a business networking event that has been bringing together great business people in one place since 2018. Echelon Business Development has sponsored the event beginning in 2023.
There are a lot of great people at The Original Mixer who can help you find new clients and get connections. Additionally, it lets you promote your business, work together with experts, become a leader in your field, and discover fresh ways to expand.
From Los Angeles, this is the Echelon Radio Network.
Frank Mottek:Big night here at The Original Mixer. Thanks for friends at Echelon Business Development. I'm Frank Mottek from 790 KABC Mottek on Money. It's an honor to be part of this great Echelon Radio Podcast event here tonight. And you have movers and shakers in the room, including De Ivett, CEO of 5D Spectrum, which is a technology and marketing design company. De Ivett, thank you very much for stepping over the microphone here this evening of tell us about 5D Spectrum.
De Ivett:Thank you, Frank. 5D Spectrum's a full service technology and marketing firms. So we do web development, we do app development. And we also once we launch the project, we can support it with our marketing efforts.
Frank Mottek:That's great. And of course, mobile is what it's all about, right? So tell us how things have evolved now, and giving people what they want?
De Ivett:Well, as you mentioned, mobile mobile first, it's our priority when we're designing, we want to make sure that your website or your app is performing in tip top shape for mobile. We also do a great job on desktop for those folks who are still using their laptops. And performance is our number one priority. So we take a really serious approach to SEO, search engine optimization, and all the things that go with making you show up on Google Page One.
Frank Mottek:Laptop, what's that? Right now young people I remember about somebody said, Oh, he sent me an email, you said email, you know, so tell us how people are communicating these days?
De Ivett:Oh, it's gotten very complicated. So email is a bit of a dinosaur, in my mind. So we've changed our company. So we're communicating primarily through either chat, text, or direct messaging. So email is a little bit of a, it keeps our history but archive, it's for secondary reference. So everything's happening in real time in our systems.
Frank Mottek:Certainly inflation has hit all our businesses, are website, development prices going down or up?
De Ivett:Well, I think that's it depends on the website. So depending on what we're building, traditional marketing websites, they've kind of stayed the same. But we're doing also ecommerce, which has a lot more complications. Those sites are very robust. There's a lot of moving parts, so they tend to be a bit more expensive.
Frank Mottek:I see here in this audience, people eager to talk to you about updating their, your website. So what's the typical situation and the cost of these days?
De Ivett:Well, a lot of times people call us when their website is broken. So we, we tend to get involved with companies who are in the emergency situation. And we need to have, you know, boots on the ground fixing the problem. We have a retainer type of agreement, so they they sign up for whatever package is appropriate for the amount of work that they need to do. And our goal is to get them on board as a long term client so we can prevent those disasters from happening in the future.
Frank Mottek:And where can people see those list of services and choices?
De Ivett:Our website—5Dspectrum.com.
Frank Mottek:That's great. Well updated, I'm sure right.
De Ivett:Just yesterday.
Frank Mottek:Wow. That's good. Yeah. And obviously, web security is extremely important. Tell us how things have evolved there. And how can people businesses especially keep their website secure?
De Ivett:Yeah, website security is one of our top priorities. And for our websites that are doing any kind of commerce, we really recommend and enforce a two factor authentication. So there's two layers of security for any person logging into the site. We also have 24/7, monitoring, and, you know, real time monitoring for all of our systems to make sure that if anything is going wrong, or there's a problem, we're alerted right away so that we can take care of the problem immediately.
Frank Mottek:That's good. Any other trends that you're seeing in your business? And what should this audience be aware of?
De Ivett:Wow, there's a lot of trends. There's development in what's called Web Three. That's where people are developing NFT's. If you've heard of the new marketplaces and blockchain development. So we're doing a lot of research in that area of artificial intelligence and machine learning. We're not doing a lot of that development yet, but we're starting to integrate it into our workflow.
Frank Mottek:And certainly as burst on the scene, artificial intelligence and chat GPS and all that right. And videos rolling all this. Certainly taking the world by storm.
De Ivett:Absolutely. So the chat chat GPT has been very fun. We've been playing around with it. It's a lot of fun if you ask it to do things humorously. Yeah, have a good sense of humor.
Frank Mottek:Where's the stock market going in?
De Ivett:Exactly
Frank Mottek:Stuff like that, right? You got to try to get a good answer for everything. thing. Anything else you'd like to mention about websites? And what does it take to to have a good looking site? And what what are some of your priorities?
De Ivett:Well, our priority is always really understanding the customer first. So we do a lot of, we take a lot of time upfront to get to know our customers and what their business needs are. So we have a five step five step process, which is our company name is 5D Spectrum. And the five D stands for Discover, Design, Develop, Deploy, and Deliver. And those are the steps that we go through with each client so that we can always deliver a successful project. So I think for each client, it's a little bit different, but we make sure that our clients have unique content, beautiful photography, we do work full service, so we provide video and photography services as well. And just to make sure that their website is on brand with their goals.
Frank Mottek:And you get extra credit, you're from Southern California, and you built your business here, right?
De Ivett:Absolutely.
Frank Mottek:Tell us about your background a little bit.
De Ivett:Yeah, so I was born here, second generation Californian. And my dad actually was in the printing business. So I had an interest in graphic design, I cut my background is in print design and advertising. But I had a knack for programming. And I was a math major. So between the two, I became sort of this technology design guru, which is why I can lead my team that does these multi talents of services. So I actually love my job. And I can say every day, I'm like, wow, I get paid to do this.
Frank Mottek:That's great. I already talked to some folks. So you have a classic car, right? And you do a lot of things for fun. Tell us about that.
De Ivett:I do have a classic car. I have a 59 Nash Metropolitan was given to me when I was eight years old. My dad and I restored it, and I've had it ever since it was my first day driver. And you know, my lifestyle's changed a bit over the years. So I'm actually going to sell my car so it's on the market right now. I've finished putting some additional work into it to make sure it's safe to drive. And it's time to find a new good home for it.
Frank Mottek:That's why the Metropolitan is the two seater that small a two seater, really cute. Car, right? What is it? Blue and White? What color is it?
De Ivett:Yeah, mine was originally, it was a yellow and white, which was one of the original colors. But my dad and I picked a red color that sort of matched his Model T and the two of us did a lot of car shows together.
Frank Mottek:Oh, that's wonderful. Is that on your website? Can we see it?
De Ivett:It is not on my website, but it shouldn't be
Frank Mottek:Classic car site someplace now up for sale. Well, the guy bet. Thank you very much for sharing your story with us. And, again, give us your website information. And for anyone that wants to contact you about building a great website and getting some help with all this. How can they reach you?
De Ivett:Absolutely. It's 5Dpectrum.com is our website and we can be reached through email info@5D spectrum.com.
Frank Mottek:Fantastic. Well, great to meet you here. This great mixer. De Ivett the CEO of 5D Spectrum. Thank you very much for joining us here this evening.
De Ivett:Thank you for having me.
Announcer:Presented by Echelon Business Development. More than just networking. Way more!