Episode 01: Building a Personal Brand is a Lifetime Job feat. Sir Peter Cosgrove

Sir Peter Cosgrove joins us today, who served as the 26th Governor-General of the Commonwealth of Australia. He was knighted at his swearing-in in 2014, following his retirement in 2019. Sir Peter was further honoured as a commander of the Royal Victorian Order by Her Majesty the Queen. 

We discuss how his personal brand and values were established and then grew over the years. We look into how others perceive him and how he responds to their perceptions.

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Connect:

Website: https://garrybrowne.com.au/ 

Facebook: https://www.facebook.com/Garry-Browne-AM-128667246043006 

LinkedIn: https://www.linkedin.com/in/garry-browne-am-bba118/ 

YouTube: https://www.youtube.com/channel/UClmBLvthjUa7nwrpIIqjbAQ 

Chapters

• 0:00 Intro
• 2:21 Self-Identity as a Brand
• 4:27 People’s Perception on Sir Peter’s Identity & Leadership
• 8:56 The Value of Reputation
• 13:01 Establishing Values
• 15:50 The Origin of Sir Peter’s Values
• 17:51 Tested Values
• 19:16 Identifying Your Brand & Relevance
• 22:50 Sir Peter’s Advice for The Younger Generation
• 27:30 Outro