Episode 07: Helping Others Build their Brand & Reputation feat. Jaqui Lane

Today, we are joined by Jaqui Lane, one of Australia's leading business historians, having researched and written books for the Commonwealth Bank, Westpac, EMCOR, Cleanaway, Woolworths, Patrick’s, Peter Lehmann Wines, and the Asia Center Foundation.

Her vision is to change the world, one book at a time and she does this by helping business people share their knowledge and insights through writing, publishing, and marketing their own quality business books.

In this episode, we talk about Jaqui's diverse and in-depth experience in helping entrepreneurs, company directors, consultants, and professionals create a business book that will increase their profile, build a long-lasting legacy, and propel their reputation and relevance. 

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Connect:

Website: https://garrybrowne.com.au/ 

Facebook: https://www.facebook.com/Garry-Browne-AM-128667246043006 

LinkedIn: https://www.linkedin.com/in/garry-browne-am-bba118/ 

YouTube: https://www.youtube.com/channel/UClmBLvthjUa7nwrpIIqjbAQ 

Chapters

• 0:00 Intro
• 3:02 Defining Jaqui As A Brand
• 4:43 Helping Others Build Their Brand
• 8:02 How Others Perceive Jaqui
• 10:43 The Importance Of Reputation
• 15:43 Establishing Jaqui’s Values & Beliefs
• 19:31 Tested Values & Beliefs
• 21:16 Separating Business Brand And Personal Brand
• 25:50 Having A Mentor
• 29:32 The Most Prominent Brand Jaqui Has Worked With
• 32:52 Final Thoughts & Conclusions