
Astute Leadership Podcast
I’m Garry Browne, Astute Leadership Podcast, and author of 'Brand New Brand You.' In this monthly podcast series, I'll be interviewing a broad selection of people from different walks of life and at different stages of their career, branding, relevance and impact journey, and discussing key themes around the idea of building your personal brand and reputation. If you’re looking to develop better skills around managing your personal brand in order to achieve your career goals and broaden your impact, then this podcast series is for you.
Astute Leadership Podcast
How One Minister Took Government From Paper to Platform feat. Victor Dominello
In this episode, we’re joined by Victor Dominello, former NSW Government Minister, legal professional, and global pioneer in digital service transformation.
Recognised as one of Australia’s Top 100 Innovators, Victor led groundbreaking reforms in digital government, customer service, and data transparency during his 12 years in cabinet.
He spearheaded initiatives like Service NSW, the Department of Customer Service, and the Digital Restart Fund, earning international recognition for humanising and modernising public services.
During our conversation, we explored the mindset shift from citizen to customer, why digital transformation is really about service transformation, and how his personal values shaped his brand as a trusted reformer and servant leader.
Victor also reflects on the importance of storytelling, authenticity, and humility in building a leadership legacy, as well as why empowering teams, embracing inclusion, and designing with ethics are critical to earning public trust in the digital age.
This episode features a powerful conversation about values-driven leadership, navigating pushback, and building lasting reform.
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Timestamps:
00:00 - INTRO
02:02 - VICTOR ON BUILDING HIS NAME, REPUTATION, AND BRAND
05:54 - ENVIRONMENT THAT TAUGHT VALUES AND PRINCIPLES
09:10: - THE DATA MONKEY
13:32 - I SEE MYSELF AS A BRAND
16:40 - THE VALUES
18:45 - THE IMPORTANCE OF REPUTATION
23:14 - FOCUS ON THE POLICY AND TRYING TO GET THE RIGHT OUTCOMES
27:18 - TRYING TO MAINTAIN INTEGRITY
32:53 - SPRITE PRINCIPLE
36:40 - A TIME WHEN VICTOR'S VALUES WERE TESTED
38:44 - VICTOR'S LEADERSHIP STYLE
42:01 - VICTOR'S LEADERSHIP VALUES
43:45 - VICTOR'S SKILLS AND TRAITS TO BE AN ASTUTE LEADER
46:13 - MENTORS WHO HELPED VICTOR TO MAKE AN IMPACT
48:20 - OUTRO
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Connect With Me:
Website: https://garrybrowne.com.au/
Facebook: https://www.facebook.com/Garry-Browne-AM-128667246043006
LinkedIn: https://www.linkedin.com/in/garry-browne-am-bba118/
YouTube: https://www.youtube.com/channel/UClmBLvthjUa7nwrpIIqjbAQ
Grab a copy of my book ‘Brand New Brand You’: https://garrybrowne.com.au/books
Book me as a speaker for your next conference or event: https://garrybrowne.com.au/contact
Connect With Victor:
LinkedIn: https://www.linkedin.com/in/victordominello/
Facebook: https://www.facebook.com/TheHonVictorDominello/
Instagram: https://www.instagram.com/victordominello
X: https://x.com/VictorDominello
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Produced by Social Wave
https://www.socialwave.com.au