40 Years of Brutally Honest Business & Branding Advice (from Peter Switzer)

In this episode, Gary Browne sits down with Peter Switzer, one of Australia’s most recognised business and financial commentators and founder of the Switzer Group.

Peter shares how his journey from schoolteacher to media entrepreneur was guided by a simple principle: stay curious and act with integrity. He talks about recognising your competitive advantage, why values must always come before value, and how consistency builds credibility that lasts decades.

He also reflects on the power of lifelong learning, from insights he’s gained interviewing leaders like Jerry Harvey and Mark Bouris, to lessons from authors such as Jim Collins,  and how mentorship can happen anywhere if you’re willing to learn.

Finally, Peter opens up about the personal side of leadership: the influence of family, the discipline learned through sport, and why true legacy is measured not by success alone but by the people you help grow along the way.

If you’re interested in building a trusted personal brand and leading with clarity, humility, and purpose, this conversation is not to be missed.

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Connect With Me:

Website: https://garrybrowne.com.au/ 

Facebook: https://www.facebook.com/Garry-Browne-AM-128667246043006 

LinkedIn: https://www.linkedin.com/in/garry-browne-am-bba118/ 

YouTube: https://www.youtube.com/channel/UClmBLvthjUa7nwrpIIqjbAQ 

Connect With Peter Swizter:

LinkedIn: https://www.linkedin.com/in/pswitzer/