--- Panel ---
Harry is joined by Paul Rene, Business Director for Geloso Beverage, and editors Jenn Litz-Kirk and Jordan Driggers.
---Time-Stamped Contents ---
00:00 Intro - Talk with Geloso's Paul Rene. Of course we have tech issues.
01:45 Getting back to traveling.
02:02 "We're not plug and play". It's vital for Paul and Geloso to be out there.
02:35 On-premise return hurt business?
03:05 Number 2 supplier in higher alc fmbs.
04:00 Keeping ahead of capacity constraints -- family owned. Put 45 days of production on the floor.
05:00 Money is cheap, nothing else is.
05:30 Clubtail Seltzer update. Soft launch to protect core brand supply.
07:00 Harry is fixated on how different markets can be in the U.S. when it comes to flavors/demand, even markets close together.
07:17 Paul: "Cocktails don't have a demo.... we pushed cocktails from day one." Less seasonal.
08:10 Every state is up for Geloso this year.
08:20 Geloso expanded 20 states in last year and a half.
09:05 How do you choose new flavors? Look at adjacent bevs and flavors.
09:25 Mango is hot right now.
10:00 One retailer went all-in on seltzer and ended up with too much inventory.
10:40 Jordan wishes to know if the MC discontinued brands have an oppy for them.
11:25 Out of date product is called Liquid Dunnage.
11:50 Cowboys are entering the space.
12:25 At the end of the day, distributors don't need you, they have other suppliers.
13:00 Big suppliers cutting skus.
13:50 Regionality is huuuuge in the U.S.
14:30 Paul has seen regional differences for decades.
15:20 Learning before entering a market. Don't put 16oz can in 24oz can market.
17:10 Focus is crucial. Not a lot of go-to-market-strategy changes.
18:30 e-commerce growing but still a small part of business. Including DTC, but it's small.
26:00 Harry tries to invoke a classic line, to no avail: "Let me invite you to my little mule."
27:00 Harry educates Jordan on mules, inaccurately.
28:00 Lets talk about segments.
---About---
Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.
-Text or call Harry in confidence at: (262) 345-2501
-Audio/Video feeds at HarrysPod.com
-Articles referenced at beernet.com
-Twitter / IG / TikTok: @beerbizdaily