Harry is joined by Maria Littlefield, co-founder at Owl's Brew, the tea-based rtd made with completely natural ingredients, along with our editors Jenn Litz-Kirk and Jordan Driggers.
---Time-Stamped Contents ---
00:00 - Intro - hilarious and entertaining banter - plus baby talk.
02:45 introducing Maria of Owl's Brew, drink wise, origin story, from shandy to boozy tea.
06:00 going from buckets to boozy clean tea in a can.
06:45 in 18 states and growing with mostly beer distribs.
07:20 blurring of lines within "better for you" movement and ingredient-based rtds.
08:00 following non-alc into clean and transparent ingredients trend with boozy tea.
09:20 a talk of beaver balls/taint as an ingredient.
10:20 using whole real organic natural ingredients ain't easy.
11:20 jenn and maria talk sales trends.
12:30 competing with seltzers/better for you.
13:10 seasonality?
13:30 new seasonal flavor coming: spiced chai and cranberry.
14:05 partnership with keep abreast, breast cancer charity.
14:35 jenn: female-focused marketing.
14:50 about 70% female initial pickup/buying at retail, but males "def drink product" too.
16:15 creating the wise women collective.
16:40 boozy book clubs (not butt clubs)
17:00 owl's brew name origin: wise.
18:00 jordan: c-store, single-serve in future?
19:24 jenn: markets they play well in?
20:45 how to pick distributors?
23:20 harry: don't be a beaver hater.
23:35 dtc marketing?
24:00 emmy's banter.
26:00 harry answers a question nobody asked.
28:00 maria gives a positive message for our listeners and we wrap it up.
28:35 managing price.
29:00 + just another 5 min of hilarious and engaging banter that you've come to expect from this brilliant podcast, so hit subscribe and the like button and leave a positive review thank you mucho.
---About---
Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests (almost) every day as they grok the industry issues of the day.
-Text or call Harry in confidence at: (262) 345-2501
-Audio/Video feeds at HarrysPod.com
-Articles referenced at beernet.com
-Twitter / IG / TikTok: @beerbizdaily