--- Panel ---
Harry is joined by entrepreneur Jo-Anne Reynolds of Sexy AF non-alc spirits options, along with Wine & Spirits editors Sarah Barrett and Hana Kruger.
---Time-Stamped Contents ---
00:00 Intro - hilarious and enchanting banter.
02:00 Jo-Anne Reynolds, founder of 0% abv Sexy AF spirits.
02:50 south african roots to canada.
03:05 aha moment.
05:40 tackling bar call/awareness challenges.
06:00 harry goes on a typical man-splaining riff. jo-anne takes it in stride like a pro.
07:20 getting the bar call sexy af out there.
09:00 educational component on dtc during pan.
10:00 not competing with liquor, as consumer wasn't going to drink booze anyway.
11:25 any pushback on sexy AF name?
12:00 i'm offended that you're offended.
13:00 selling models, dtc vs traditional dist.
15:10 sarah: strongest of non-alc spirits? no distilling.
18:30 new challenges every day.
22:20 jo-anne on collabs.
23:40 canadian-based company, sells dtc in US and looking for distribution.
25:00 states versus europe and middle east.
26:40 doesn't matter why you're not drinking alc, nobody's dang business.
26:50 big margins, no excise tax.
27:30 jo-anne: the margins are amazing.
28:00 waiting for the market to ketchup.
29:20 hana gets some deserved airtime.
---About---
Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests (almost) every other day as they grok the industry issues of the day.
-Text or call Harry in confidence at: (262) 345-2501
-Audio/Video feeds at HarrysPod.com
-Articles referenced at beernet.com
-Twitter / IG / TikTok: @beerbizdaily