Ep. 033: Paul Rene of Geloso Beverage joins us to give a mid-year tune-up

 --- Panel ---
Harry is joined by Paul Rene, Business Director for Geloso Beverage, and editors Jenn Litz-Kirk and Jordan Driggers. 

---Time-Stamped Contents ---
00:00 Intro - Talk with Geloso's Paul Rene.  Of course we have tech issues.
01:45 Getting back to traveling. 
02:02 "We're not plug and play". It's vital for Paul and Geloso to be out there.
02:35 On-premise return hurt business?
03:05 Number 2 supplier in higher alc fmbs. 
04:00 Keeping ahead of capacity constraints -- family owned.  Put 45 days of production on the floor. 
05:00 Money is cheap, nothing else is. 
05:30 Clubtail Seltzer update. Soft launch to protect core brand supply. 
07:00 Harry is fixated on how different markets can be in the U.S. when it comes to flavors/demand, even markets close together. 
07:17 Paul:  "Cocktails don't have a demo.... we pushed cocktails from day one."  Less seasonal. 
08:10 Every state is up for Geloso this year. 
08:20 Geloso expanded 20 states in last year and a half. 
09:05 How do you choose new flavors?  Look at adjacent bevs and flavors. 
09:25 Mango is hot right now. 
10:00 One retailer went all-in on seltzer and ended up with too much inventory. 
10:40 Jordan wishes to know if the MC discontinued brands have an oppy for them. 
11:25 Out of date product is called Liquid Dunnage. 
11:50 Cowboys are entering the space. 
12:25 At the end of the day, distributors don't need you, they have other suppliers.
13:00 Big suppliers cutting skus. 
13:50 Regionality is huuuuge in the U.S.
14:30 Paul has seen regional differences for decades. 
15:20 Learning before entering a market.  Don't put 16oz can in 24oz can market. 
17:10 Focus is crucial.  Not a lot of go-to-market-strategy changes.  
 18:30 e-commerce growing but still a small part of business. Including DTC, but it's small. 
26:00 Harry tries to invoke a classic line, to no avail:  "Let me invite you to my little mule."
27:00 Harry educates Jordan on mules, inaccurately. 
28:00 Lets talk about segments.

---About---
Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests every workday as they grok the industry issues of the day.  

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