Ep. 049 Jo-Anne Reynolds of Sexy AF Non-Alc Spirits

--- Panel ---
Harry is joined by entrepreneur Jo-Anne Reynolds of Sexy AF non-alc spirits options, along with Wine & Spirits editors Sarah Barrett and Hana Kruger.

---Time-Stamped Contents ---
00:00 Intro - hilarious and enchanting banter. 
02:00 Jo-Anne Reynolds, founder of 0% abv Sexy AF spirits.
02:50 south african roots to canada. 
03:05 aha moment. 
05:40 tackling bar call/awareness challenges.
06:00 harry goes on a typical man-splaining riff.  jo-anne takes it in stride like a pro.
07:20 getting the bar call sexy af out there. 
09:00 educational component on dtc during pan. 
10:00 not competing with liquor, as consumer wasn't going to drink booze anyway.  
11:25 any pushback on sexy AF name?
12:00 i'm offended that you're offended. 
13:00 selling models, dtc vs traditional dist. 
15:10 sarah: strongest of non-alc spirits? no distilling. 
18:30 new challenges every day. 
22:20 jo-anne on collabs. 
23:40 canadian-based company, sells dtc in US and looking for distribution. 
25:00 states versus europe and middle east.
26:40 doesn't matter why you're not drinking alc, nobody's dang business. 
26:50 big margins, no excise tax. 
27:30 jo-anne: the margins are amazing. 
28:00 waiting for the market to ketchup. 
29:20 hana gets some deserved airtime. 

---About---
Beer Business Daily publisher Harry Schuhmacher joins his editors and other guests (almost) every other day as they grok the industry issues of the day.  

-Text or call Harry in confidence at:‪ (262) 345-2501‬
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