How to Focus your Mind and Nail Your Video | Episode 38 Artwork

Camera Brave Show

Welcome to the Camera Brave Show where I help entrepreneurs build their confidence on-camera and learn to tell their story through video. Each week, I share topics that will help you frame your mindset to focus on your messaging, and teach you how to craft your camera presence. We dig deep into pillars like confidence, energy, and authenticity and how they can help you build deeper connections with your audience. If we haven’t met, my name is Marissa. I’m an award-winning camera personality who is completely self-taught. After spending nearly a decade working on my craft and being labeled a ‘natural,’ I have taken my process and created a coaching system, teaching you how to do the same. I’ve used this framework to transform business owners that were terrified of being on-camera, and can now fearlessly embrace their voice and connect with their audience. Please subscribe to get new episode notifications and listen in weekly to learn how to take the next step to embracing your inner storyteller and becoming Camera Brave.

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Camera Brave Show

How to Focus your Mind and Nail Your Video | Episode 38

March 14, 2022 • Marissa Allen

Where is your Focus when you're taking video? How should you structure your mindset to deliver the most optimal content possible? The concept I teach is called a Message Mindset, and if you're not familiar with it, it will change your LIFE! Or, at least it will change the way you approach creating content.

When you cultivate a Message Mindset, you focus 100% of your mental capacity on your content. You leave 0% capacity to worry how many times you said um. You have 0% capacity to worry about how many views your video will get or who's going to watch it. You are focused entirely and completely on the content you're delivering.

The key to this process is by preparing content that is FULL of value. All good video starts with value. When you're just starting out, I recommend creating physical content outlines, with all the notes and pieces of value you are going to load inside your video.

If this is an entirely new concept to you, then it's time to get back in touch with the value that you can offer. What are the processes and systems that you're an expert on? And yes, you are an expert. Sometimes we take for granted how much we know. Sometimes we are so immersed in our field that we forget we are speaking at a level 7 of jargon instead of at a level 3 (where your average audience is). It's time to reconnect with that value.

One thing that can help you develop a message mindset is to remove yourself from the equation. If you are focused on feeling ill-equipped or not ready, then you are simply focused on the wrong things. What if you removed those feelings, and decided not to listen to them?

Going one step deeper, think of it from the perspective of your audience. What value do you have that could change their life? What problems are they struggling with that you could easily solve for them? In what ways could you completely change their future if only you had the courage to speak up?

Your content deserves to be heard through video. Your audience wants to hear you say the words and teach them the things. And through developing this message mindset, you can focus on fulfilling their needs with all the wonderful value inside of your wonderful mind.

If you want to hear more about this concept, check out Episode 13 '5 Steps to a Message Mindset'.

💥Get Started with your Video Checklist💥

A quick and easy guide to elevating your video content! Print out this checklist before your next video to make sure your Framing, Lighting & Confidence are on point: www.checklist.camerabrave.com

🌟The Camera Brave Club

My monthly coaching group that teaches you how to take videos that grow your social media! Join us for monthly trainings, coaching calls and community that builds your confidence on-camera: www.camerabraveclub.com

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The Camera Brave Academy is an entrepreneur’s guide to building confidence on-camera and nailing down your content messaging. This 6-week course is launched once a year in the fall, grab your spot on the waitlist here: www.camerabraveacademy.com

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