The Heart-Led Business Show

Heart-Led Business Breakthrough with Michael "Buzz" Buzinski

Tom Jackobs | Michael "Buzz" Buzinski Season 1 Episode 76

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From music lover to marketing visionary, Michael "Buzz" Buzinski shares his incredible journey of transformation in this episode. A U.S. Air Force veteran turned entrepreneur, Buzz reveals how hitting rock bottom led him to rebuild with purpose—and a mission to eradicate entrepreneurial poverty.

Discover how he turned failure into fuel, embraced AI and tech to simplify marketing, and now helps small businesses grow with heart. If you're looking for inspiration, practical wisdom, and a fresh perspective on business, this one's for you.

🎧 Hit play now and get the inspiration and tools you need to transform your entrepreneurial journey!

Key Takeaways

  • The evolution from a music enthusiast to a marketing maestro
  • The concept of a heart-led business and its roots in passion
  • Navigating the challenges of entrepreneurial poverty
  • The strategic pivot that led to a fulfilling and successful business model
  • Leveraging technology and AI to enhance business operations
  • The importance of curiosity and asking the right questions in business growth

About the Guest

Michael "Buzz" Buzinski is a decorated U.S. Air Force veteran, best-selling author, international speaker, and serial entrepreneur. Called a “visionary marketer” by the American Marketing Association, Buzz aims to end entrepreneurial poverty by making marketing simple and effective for businesses of all sizes.

Additional Resources

  • Website: www.buzzworthy.biz
  • LinkedIn: 
    www.linkedin.com/in/michaelbuzinski www.linkedin.com/company/urbuzzworthy
  • X: https://buzzworthymarketing.show/#
  • YouTube: www.youtube.com/@buzzworthymarketing
  • Podcast: www.buzzworthymarketing.show
  • Book (Get your FREE Copy): The Rule of 26 http://www.ruleof26.com

Explore the Dialogue’s Treasures: Tap here to delve into our conversation: https://tinyurl.com/michael-buzz

Up Next: Explore abundance with Steve Ramona, a master of transforming generosity into success. As host of Doing Business with a Servant’s Heart and creator of Together We Serve, Steve has driven $125M+ in deals and $5B in projects, forging impactful, purpose-driven partnerships.

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Teasers & Announcements:

Speaker:

Welcome to the Heart-Led Business Show, where compassion meets commerce and leaders lead with love. Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second. From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism. So buckle up and let's go. Let your heart guide your business journey.

Tom Jackobs:

Welcome everyone to the Heart Led Business Show. Today, we're dropping some entrepreneurial wisdom nuggets with none other than the incredible Michael"Buzz" Buzinski a distinguished U.S. Air Force veteran turned serial entrepreneur. He's on a mission to abolish entrepreneurial poverty one savvy strategy at a time. So get ready to soar with insights about heart led business ownership. We're going to go head first into this inspiring conversation with the visionary marketer himself, buzz. Welcome to the show.

Michael Buzinski:

Why, thank for having me.

Tom Jackobs:

It's so great to have you here. I really am interested in your backstory coming out of the air force and going into serial entrepreneurship. So I'm sure that the listeners are going to have a real treat today on the show.

Michael Buzinski:

So far, I'm like, just turned 51 here a couple months ago. And so I consider myself now midlife, right? And that could be like volume one as thick as the what is the what is one of the big classics I had just had in my head anyway the blue and the gray or something like that, or is that, I have one of those life stories are a lot, lots in it. Yeah. And the scars to prove it. Right? The first question is what is your definition of a heart led business? I think a heart led business, It's rooted in the founder's passion, right? What do they care about? Because I don't think that you can really lead from the heart without passion. And for me, when I originally started my company, it wasn't a marketing firm. It was a recording studio. Because I had a passion for music. It wasn't until I realized that starving surviving off of starving musicians, that I couldn't live off of that passion. That heart wasn't going to pump enough blood to the rest of my life to live the type of life I wanted to live. So it wasn't until I pivoted into the next Um, viable market, which was small to medium sized businesses and working consistently with other small businesses that I just kept this growing passion for helping the SMB sector, because we're so under represented. When it comes to the tools and the skill sets and the mindsets, there's, that's why there's so many consultants and guides and coaches and all this stuff because nobody teaches this stuff even in college. I majored in Entrepreneurial man. No, I'm sorry a small business management and entrepreneurship. It didn't teach you nothing about running a business.

Tom Jackobs:

They had a major for that when you went to school.

Michael Buzinski:

The University of Phoenix, which is the business college. I originally started with marketing because I had a background in marketing and I love marketing because it's people, right? And so deep down, it's my passion is for helping people. I took the Enneagram and found out I was a three wing two, which means I was, I'm a driver helper,

Tom Jackobs:

wow.

Michael Buzinski:

right? So I have a lot of drive, but I love helping people along the way. And

Tom Jackobs:

Great combo.

Michael Buzinski:

so that's part of my personality. And when I originally did the recording started a recording studio, that was to help musicians, avoid what I had gone through as a recording musician in years past. And I wanted to create an experience that was unlike the standard rubber stamp recording studio experience. And so when we went to the SMB world and just realized how, underrepresented we were and why people looked. this is now, this is back in the early aughts where technology, we didn't have Canva that could make you look awesome in a couple of clicks, right? You had to have professionals who knew how to use the tools to make you look good. You had to have people who had the, you didn't have chat GPT to help you create the best copy. You didn't have all these tools now that that have democratized the creative aspect of business and the strategic aspect of marketing.

Tom Jackobs:

That's fascinating. You either had to build the skills yourself to do all that stuff or hire a very expensive person to be able to do it for you. So it's like a no win for the small business. Now when you see that change in terms of just in current day, in terms of the tools that are available to SMBs versus, the fortune five hundreds?

Michael Buzinski:

I think that the there's democratization of tools out there. The problem is that a hammer in the hands of someone who is not a carpenter is not going to do a very good job. And so we still have a gap. So I tell people now, knowledge used to be power, right? Remember when it's like knowledge is power, learn as much as you can, right? Now, knowledge is free or at least 20 a month. If you want to go like chat GPT pro or something like that, or Claude or whatever AI you're using, right? Gemini now I think is free if you have Google workspace, right? So the knowledge is free. You don't even have to spend time learning it anymore. Just ask for it, right? Problem is experience and wisdom. That's not free because you can't get the experience and you need the experience without doing the work, right? And I going through and getting the cuts and doing the reps and however you want to talk about it. But the crazy thing is that if you don't have the wisdom or the experience or experience creates wisdom, right? So it's like you have experienced knowledge equals wisdom. Without either of those experience or wisdom you don't know what questions to ask. you don't know what knowledge you're looking for. So all the knowledge in the world is at our fingertips, we don't know how to ask the right questions. And it's something that I've actually, looking at, cause I use a bunch of different types of AI in my work now. And it's funny because I look at what other people are doing with AI gives me ideas of like how to ask better questions, but I won't know what questions to ask unless I had the amount of experience that I have today. And that's where I think the transition of the next revolution is create, I don't know if you can create the wisdom, right? Like people can tell you what to do, and they can tell you why you should do it. But it's like when we were kids, your parents would say, you probably shouldn't jump off the trees. You're gonna, you're not gonna want you're not gonna like your knees when you're in your 60s if you keep jumping out of those trees. But you don't have that experience.

Tom Jackobs:

we have

Michael Buzinski:

They have

Tom Jackobs:

to experiment.

Michael Buzinski:

that experience. So you're like, eh,

Tom Jackobs:

Let me try it.

Michael Buzinski:

about. I'm different.

Tom Jackobs:

Let me try this out. Absolutely. Even if it's a franchise. Yeah, even

Michael Buzinski:

It works different. So we don't even listen to the wisdom when it is given to us.

Tom Jackobs:

the franchise owners say their business is different from the other franchisees.

Michael Buzinski:

Yeah. Oh yeah. Our location is

Tom Jackobs:

Yeah, very easy.

Michael Buzinski:

My team is different. Our culture is, I'm like, get it, but the fundamentals of business, the fundamentals of marketing, the fundamentals of finance, they're not different. How you approach them, that's fine if you want to, but you cannot get around the fundamentals and that's, and as entrepreneurs, we're rule breakers. We don't follow rules anyway, right? So when people give us the wisdom, we're always like, Yeah, that sounds like the hard way of doing it. I'm going to find the easy way. Cause that's, we were always looking for the easy button, which is what makes us entrepreneurs, right? If I can create the easy button, I can now sell the easy button. I make my, I make life easier for somebody else. I give them a shortcut somewhere. That's an easy button, right? That's what we do. And in B2B, that's where I live is in the B2B businesses. There's only one thing you're doing.

Tom Jackobs:

And it's the same for B2C. You're solving a problem that somebody has basically with your solution, with your easy button.

Michael Buzinski:

Yeah, and B2C in marketing, they talk about you're either solving a problem or creating or guiding somebody to their aspirations. Now, in guiding to the aspirations, there is a blockade keeping them from what they're aspiring to have, to, be, right? That's the problem. But they don't see it that way. They just say, I want to be this. And so they sell them what they want, give them what they need, which is solve problem. Right? And B2B, I want to be a 10 million company, but we don't see that when we talk about is I'm what's, how's business going? Right now I'm trying to get past this thing. That's the problem. We look at problems because we attack problems. Our goals are always here, but we're it's good Stephen Covey, like start with the end in mind. First things first. So we're always at the first thing. What is the next first thing? We're not worried about, somebody says where do you want to see your company in five years? Yeah. I want to be at 10 million, but that's not what I'm thinking about today. I'm thinking about today of what do I have for, what are my next five meetings? And how are, how is that going to make today a productive day amongst the thousands of days it'll take to, for, before I see a 10 million a year.

Tom Jackobs:

And when we step back just a little bit to the questioning, and I like that what you were saying earlier about it's the, we don't necessarily know the question to ask. But I think what I'm seeing and I think what I heard you've say was that we're getting better at asking some questions and what I see in the future anyway, is that's how we're going to grow and asking people more questions. And I think that's for me anyway, that's really from the heart as well, because now it gets you really concerned about that other person and understanding what they're doing, but also concerned about, what's our problem that we're trying to solve and do we have the right questions to ask to get the right answer.

Michael Buzinski:

And I think it comes down to curiosity. My wife and I have a, we do a little self guided couples retreat every year. We go over our core values and we started this, we've been married for about five years now. So we've been doing this for three years now, with this really long list and it keeps getting short that the list gets shorter as we get more focused. And one of the things is be curious.'cause if you can stay curious, you'll find the right questions. you might ask the question and it's funny'cause you can actually do it with ai. What question should I be asking? If I want this knowledge,

Tom Jackobs:

Ah yes.

Michael Buzinski:

if I want to do this, right? And it'll tell you I need to know this. And I, and so what I just copy that into a Google doc and I answer all the questions and I give it back to them. And guess what? I get an infinitely better answer. And that's with my wisdom 20 years in the business, right? But even if, but if the person who was just starting out the first year of business did the same thing? I want to create great homepage for my website. What questions do you need to help me write the best copy? It's gonna give you a list, a laundry list of things to answer, and some of them you're gonna go, of course. Ooh, I didn't think of that question. Do and now it's gonna give you that. Now what it's giving you is a synthesis, a synthesization, a synthesis, I should say, of all of the stuff that, all of the websites out there that are, that have talked about what you do. Okay, so it's not going to be original, but if you gave that to a marketing consultant, you're shortcutting the amount of time it takes for them to start from scratch. And I think that, that ability to be able to come to the guides are not going anywhere. Consultants aren't going anywhere. Fractional executives and fractional leaders are now more coming, are booming right now. People who come into your into your company on a contract, but they're acting at a part time basis, but giving you full time value, right? Because we're able to leverage our wisdom and get things done. We already know. We got, we have our frameworks. We can get in there and get things done fast, right? And that, I think, is the speed in which things get done is what AI all the new tools that are being put in, right? the novice's hands is helping because now they're learning faster, they're trying more things quicker, they're avoiding some of the mistakes if they're stay curious. What happens if I did this? This or this could happen. Oh, what are the ramifications of each of these? And just be curious.

Tom Jackobs:

Yeah. I found that the more that I use AI and am curious, it's helping me with my personal relationships as well. And business relationships by now I'm more curious and asking more questions as well of the people that I run into. And it's Yeah, I love that. Be curious. I'm going to put that on my, my my core values as well.

Michael Buzinski:

And the funny thing is, and I understand when you say it's making it you, it's making you a better communicator in that when you're asking a, I always describe AI as a 6-year-old child who has all the knowledge of the world, but no understanding of it.

Tom Jackobs:

Yeah.

Michael Buzinski:

So you can ask it anything you want. It doesn't understand anything, right? So then when you're asking questions, your brain already creates so much context before it speaks. And it's assuming that the person you're talking to or the group of people you're talking to understand the context in which you're speaking. So sometimes we talk to AI like we talk to people we already know and the results show us. The pitfall of the holes in our communication. And so what you're, so what I'm hearing you say is listen, when we're, when we want to get good data back from AI, we got to ask really good questions and not just in the right questions, but a complete question. creating the context, being, and slowing down a little bit. So many people are like, I just want to type it in and get it. It's if you spent three minutes, like creating the right set of questions, will get an hour's worth of output like that, but you gotta be curious.

Tom Jackobs:

I was just working on a project on just, I like programming, but I don't program, so I was creating this dashboard for the company and in Looker Studio, and I have no idea how to use Looker or BigQuery and SQL. But chat GPT knows how to use it. And so I was just like, how do I run a query for this? And this is my table and all that. But it was, it gave me somewhat good information. I had to like tweak and. What I think that's doing is creating more knowledge for me then and experience in terms of, Oh, okay. Yeah. And now I'm able to create graphs and Looker without asking chat, for advice on how to do it. And this, I think that's

Michael Buzinski:

Exactly. Exactly. I always tell people that AI will get you 80 percent of the way there.

Tom Jackobs:

Yeah, exactly. Cool. So we have skipped over, what is your business and why do you consider it a heart led business?

Michael Buzinski:

My business is Buzzworthy Marketing and we are a strategy first marketing firm that works with B2B service based businesses. So any business that's working with another business and it didn't start out as a heartfelt, it started out as a means to an end business. Because as I was saying before, my heart was in music. But the bills were being paid by production, media production for small businesses. for 13 years, I lived most would call entrepreneur poverty. I grew a multi million dollar company over a 13 year period, wasn't a millionaire. I wasn't even a hundred thousandaire. I was in entrepreneurial poverty, millions of dollars coming through into my company, but none of it, or not at least not enough of it coming. And it came from my 1980s upbringing. My, I'm a Gen Xer. And I had a father who was an MBA, had an MBA in business administration. And so I understood corporate mindset, right? Cause that's what he knew. That's what he would talk about. And so I grew a business for growth sake because I was under the impression that once it gets to a certain size it'll start taking care of me. And that leads to burnout, right? Entrepreneurial poverty will burn anybody out, right? And it was in 2018 when I realized that I was on a hamster wheel. And I sat in the foyer of my brand new building. I had the building for maybe a year and a half. A 13, 000 square foot facility. We'd spent a quarter million dollars with, from the studs in brand new bathrooms, brand new everything, glass walls, blah, blah, blah. We had it all full creative agency. So we had video, audio, print shop, the whole nine yards, right? And I sat there and I'm like, Oh, I built it. And I could spend another five to 10 years digging myself out of the debt and lack of profit. That I had built around me, or I could burn it to the ground and start over tomorrow. And I thought about it and I'm sitting there going, okay, now I'm 45 years old at the time. How put me at 50 years old to dig the, dig myself out of this. And I decided no, I burned it to the ground. And it was something that was the hardest thing in my life. I've been in, I've been through POW survival school. I have almost died on planes that were on fire. I've gone through some shit. This was harder.

Tom Jackobs:

Yeah.

Michael Buzinski:

Because there's the ego. There's the, at the time I was dating my now wife and we had just gotten into a relationship a few months earlier. So I was basically putting that in jeopardy because who wants to go through stick around with a guy who's basically looks like he's dive bombing and he's doing it on purpose, right? I had my first nervous, not nervous breakdowns panic attack. I had no idea. I thought I was having a heart attack as a panic attacks. Never had one of those before. I was in deep depression, fighting fighting the urge to dive into alcoholism. All of the things because I had failed. In my mind, even though I made the decision. I failed. And I gave everybody an opportunity to do, to follow, but nobody wanted, because my thing was this, I'm like, I have to do 180 degrees. And it's like, what is the biggest thing that I don't like? And it was the building. The thing that everybody told me I needed to own. My own building so that I could pay myself rent. And then that's what would make me rich, blah, blah, blah. That was the biggest pain point in my life was that building is sucking the everliving energy out of me. It's just a lot of work. It's a big building.

Tom Jackobs:

Yeah.

Michael Buzinski:

And it's an older building. So it had, it needed a lot of things, even though we had all the new things from the studs in all the things were, that are between the sheet rock and the cinder block outside. So we had, leaky pipes and roofs and electrical issues, all this stuff. So anyway, with all that said. I said you know what, I'm not going to start a business. What if I just go become a CMO for a midsize company? I can make a quarter million dollars a year and not worry about anything. And then we spent a week up my CV, which was like four pages long. And my, and I hadn't written a resume in 25 years. Cause I was in the air force for 10 years and I'd been in business for 13. So 23 years since I'd had to do anything with that. And so we get all done with it. And my Heather my girlfriend at the time, now my wife. She's I don't think you, I don't think you could get a job you couldn't work for somebody. You couldn't do a nine to five. You're not a nine to five guy. And it goes back to the idiom of entrepreneurs will work a 60 hour work week. So they don't have to do to work a 40 hour job. And and I look at it and it's you're right. I'm an entrepreneur. I can't fight this. So we threw that out the window, but we went through the exercise, right? Which I think was good for me because it showed all of the things that I had accomplished. The awards. The case studies, the, all the thing I'd stood up a professional football team. I was the CMO for that. It was the first of its kind in Alaska and all these other things. So re energized me. But then it was that like, what in my heart, what is going to keep me happy in rebuilding? Because you don't just burn something in the ground and then like front, like from the ashes, the Phoenix rises. It sits in an egg and it has to incubate and it has to peck itself out. Then it's got to learn to walk and then it's got to grow its wings and then it can fly. And then it might, light on fire. And now we have a Phoenix, right? That's like in business, it doesn't happen that way. And so I, I just followed my heart. And one of the things was, is that I needed a business that worked for me and not the other way around. And I needed to be doing the work that made a difference. And one of the things that I'm a patriot, obviously. And one of the things that I was like how can I, now that I'm out of the service, serve my country? And so I started looking at what do I do well? how can that serve the country? I looked at all of the people that we were, that we'd worked with. We were working with 300 companies a year. And they were, they ran the gamut. E commerce, brick and mortar retail, business consultants, government contracts. We did all of that stuff, right? I'm like Who do we help that then impacts that we can leverage that impact on the economy. And one of the things that's interesting is that 90 something percent, or now back then it was like 92% of all new jobs was created by the SMB small to medium sized business. Right now it's 73% but still 73%, almost three quarters of all brand new jobs created by small to medium sized businesses. I'm like, okay, so how can I help who, which SMBs can I help? Will that then will create a leveraged impact B2B. Because if I help a B2B firm grow, that means that they're helping enough other businesses grow. So now there's two sets of jobs that are created and those jobs in the SMB sector. Those are Living wage jobs. A very few of them are minimum wage jobs, right? These are not franchises we're working with. We're working with consultants. We're working with CPAs. We're working with professional services. We're working logistics. These are big dollar companies creating big dollar jobs. And so that's where my focus is now is I can help. I can be one of the people that helps build out, build back up, or I should say, our middle class to helping other businesses who serve other businesses.

Tom Jackobs:

Yeah! I love that.

Michael Buzinski:

That's where my heart is at. It's, and so it's, and I think that heart led business has to come from not just your passion and where your heart is, but that has to meet what you're good at.

Tom Jackobs:

Yes.

Michael Buzinski:

And you've seen people, they start a business. I want to help the blah, blah, blah, blah, blah, blah. What kind of experience do you have in that? I don't.

Tom Jackobs:

Yeah.

Michael Buzinski:

How are you going to help them? I'm going to hire people and help them. So who are you going to hire? People who know how to do that. How do you know they know how to do that? If you haven't done it, at least at a rudimentary level, how do you know if anybody else can do it? Cause they say so? Spoiler alert, people lie on their resumes.

Tom Jackobs:

We'll find out six months later when nothing gets done. Yeah. I have a guest on the show that, that kind of explained that really nicely. It was like three, three circles can coming together in the middle and it's, your passion, obviously you need to have that passion. You have to have the knowledge on how to do it. And then most importantly, there needs to be a market for you to offer that service or that product too. And when you have all three of those together, that's, in his definition was a heart led business and one that will not just survive, but thrive as well.

Michael Buzinski:

Oh yeah, for sure. Believe me when you start a recording studio in Anchorage, Alaska, and realize that right at the time that the home recording studio becomes as affordable as to record one album in a professional studio. You learned that the market just went away. Small market just disappeared. So very small

Tom Jackobs:

Maybe Nashville?

Michael Buzinski:

and then the viability disappeared.

Tom Jackobs:

Maybe we can do Nashville, Tennessee or LA or something like that.

Michael Buzinski:

Yeah, exactly. And and at one point I was married in the service. And that was, I was going to get out and follow my wife to whatever duty station she was going to be in. And I was going to be an audio engineer. That was the original plan. But then we ended up getting divorced before I got out. She went her way. I went my way. And I stay, I wanted to stay in Alaska because I came from California and I, technically joined the service to get out of California. So I was like, Oh, I ain't going back there. There's nowhere else to go. So I put, and I love it, Alaska. I lived there for 17 years. It was, it's a gorgeous state. if you haven't been go,

Tom Jackobs:

Yeah, I definitely want to. That's on my bucket list. I'd love to do one of those cruises that goes up.

Michael Buzinski:

Oh yeah, those are awesome. I took the ferry up with my vehicle, which was like a poor man's cruise. Yeah, there's a solar deck, a solarium on the top of the barge or not a barge, but the for the boat. And and so it was windy up top there, the whole nine yards. You guys didn't have the money. I was still in the military, so I didn't have the money to buy the cabin. So it was basically get one of a military grade sleeping bag and sleep on a lounge chair underneath the solarium top.

Tom Jackobs:

Which is outside.

Michael Buzinski:

And they had people had tents that were bolted to the deck.

Tom Jackobs:

No way.

Michael Buzinski:

Oh yeah. yeah. And those things were just like, I was like, I don't know how you're going to sleep in that.

Tom Jackobs:

Done that before.

Michael Buzinski:

That's just too much noise. But yeah, it was fun. I have some great pictures from that. There was a, that was a three day trip from Northern Washington to a town called Haines. Which is in the far it's like a corner of the South Central And I had to drive from there up into Canada and back down Highway 1 back and that was another, so that was like a 12 hour drive.

Tom Jackobs:

Oh my gosh.

Michael Buzinski:

From there to get to Anchorage. But

Tom Jackobs:

Oh, geez. Just to get your car there. Oh, that's

Michael Buzinski:

They paid for it, so I was like, all right.

Tom Jackobs:

Cool. Buzz, it's been great chatting with you, but we've come to that time, unfortunately, but tell us a little bit about how people can learn a little bit more about your business and get in touch with you.

Michael Buzinski:

Sure. So one of the things that I've done during the COVID years was wrote a book called the rule of 26 and teaches small businesses how to utilize their website to double their revenue. Anybody who's listening to your show can go to ruleoftwosix.com. And I offer a free copy signed copy of the book. All I ask is that you pay for the shipping and handling.

Tom Jackobs:

Very nice. That's great. We're going to link all that up in the show notes as well. So thank you for that. I'm sure the listeners will love that. I'm definitely going to take you up on that offer and you can ship it to California instead of over here to Taiwan.

Michael Buzinski:

I now have two employees in California, so it was like, yeah, but yeah, most of my family has moved out of California.

Tom Jackobs:

Yeah.

Michael Buzinski:

last couple of decades. But yeah, I, it's a great, it's a great state to visit now a days.

Tom Jackobs:

Yes.

Michael Buzinski:

So,

Tom Jackobs:

Cool. Thank you so much for being on the show. I certainly appreciate it.

Michael Buzinski:

Oh, I appreciate you having me. Thanks so much.

Tom Jackobs:

No worries. And thank you listeners for listening and watching the show today. I certainly appreciate that. And if you could make your way down to the show notes, that'd be great. And you can see all the links to everything that Buzz is doing in his business and support him and what he's doing, because obviously the more help small businesses get, the better we all get. And then if you could do me a solid favor, and that would be to give the show a rating and review that helps spread the word and helps other people find the show. So until next time, lead with your heart.

Speaker 2:

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