Chris Chavez is the founder of Citius Mag, a road running and track and field media company providing original running news, analysis, videos, newsletters, podcasts and humor to fans of the sport.
At the start of 2022, Chris made the decision to leave this long-time position as a writer at Sports Illustrated in order to go “all-in” on Citius Mag.
Chris and I talk about building a running media company, his mission for Citius Mag, and what the operation looks like.
Given his perspective on the sport, we also spend quite a bit of time talking about the entertainment value of running, whether it can go mainstream, what it will take to increase the number of fans, and more.
If you like the blending of running and business, running and media, or running and community - you will enjoy this episode. I hope to have Chris on the pod again soon because we only covered about half the topics I had on tap for us.
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