The Perfect Partner

In the third and final instalment of his "Perfect" trilogy, former CEO of the fastest growing law firm at the time-turned consultant Simon McCrum shares his views on what it takes to be the Perfect Partner in a legal business. 

Through the course of his book, and in previous podcasts, Simon has explored what it takes to create 'The Perfect Legal Business' and 'The Perfect Lawyer.' In this Today's Conveyancer podcast, Simon discusses what it takes to be 'The Perfect Partner' and how through the three books the roles fit together. 

He introduces the concept of the 'four-legged stool' essential to law firm success: clients, colleagues, cash, and compliance. Each leg represents a critical pillar, and missing any one of them destabilises the entire operation.

In The Perfect Lawyer Simon explores lawyer behaviours and the importance of aligning legal professionals with the firm’s broader goals. However, Simon’s journey led him to a deeper realization: the true drivers of change and culture within firms are the partners. These individuals hold disproportionate influence, and their behaviours—whether constructive or toxic—can make or break a firm’s trajectory.

In The Perfect Partner, Simon reframes partners as “influencers,” arguing that leadership is not about title but about behaviour and impact. He outlines two key dimensions: first, whether a partner’s behaviour earns trust and influence; and second, how that influence is directed. A partner who is chaotic, bullying, or disengaged cannot lead effectively. Conversely, those who are consistent, respectful, and strategic can galvanize their teams and drive meaningful change.

The book also critiques traditional law firm structures, particularly the paralysis-by-committee that often stifles progress. Marketing, too, comes under scrutiny as  Simon argues law firm marketing should prioritise developing existing clients and using that success as a differentiator, rather than chasing new leads with generic messaging. 

The trilogy is designed to be read independently, but together they chart Simon’s evolution from managing partner to legal business consultant. Each book builds on the last, culminating in a comprehensive blueprint for sustainable success in the legal sector. And the message is clear; real transformation begins with leadership, and The Perfect Partner offers a candid, actionable guide for partners—and aspiring partners—who want to lead with purpose and impact.

The Today's Conveyancer podcast can be found on your preferred podcast provider and also at www.todaysconveyancer.co.uk. Subscribe and listen in for all the latest conveyancing industry news and views.

Thank you to our podcast sponsors PEXA, SmartSearch and VacantC Legal Recruitment.