Learning Experience Leader

59 // Designing Experiences Part 2 - Elements & Touchpoints with Dr. Bob Rossman & Dr. Mat Duerden

April 16, 2021 Greg Williams
Learning Experience Leader
59 // Designing Experiences Part 2 - Elements & Touchpoints with Dr. Bob Rossman & Dr. Mat Duerden
Show Notes

Today’s episode is the second part of an extended conversation about experience design with Dr. Bob Rossman and Dr. Mat Duerden. If you haven’t heard the first part, I recommend you go back and check it out! The focus of this conversation is on the second section of the book Designing Experiences, which my guests co-authored. 

Today we talk about: 
👉 6 universal experience elements to consider when designing
👉 Leveraging principles of intentionality and heterogeneity to make design decisions
👉 Experience mapping and the value of designing each discrete touchpoint, including the ending of the experience

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