Focal Tangent: Perspectives That Shift
015: Creating a Website That Sells and Attracts Your Dream Client with Erin Dean Williams
Chapters
Focal Tangent: Perspectives That Shift
015: Creating a Website That Sells and Attracts Your Dream Client with Erin Dean Williams
Sep 15, 2021
Nathalie Amlani

A website is essential for your business growth, think of it like a virtual business card, a virtual storefront where visitors can enter and browse and get to know you, your product, your service.  How can you get them to stay a while longer?  How can you get them to BUY?  This is one of my favourite topics to dive into because I see the impact that websites can make and that professional brand photos can make on a website.  

In today’s episode we dive into how to create a website that sells, that will attract your dream client with special guest Erin Dean Williams, website designer and brand strategist for entrepreneurs.

 
Erin Dean Williams is a leading website designer and brand strategist  for entrepreneurs. She’s helped dozens of entrepreneurs create drool worthy brands and websites that increase revenue and standout. 

… creating your website and your content strategy is an opportunity to go back to the roots of why you started your business…. ~ Erin Williams


Episode Highlights:

  • [3:08] The story of how Erin became an entrepreneur
  • [8:49]  Why a website is essential for portraying your brand vibe and for business growth
  • [10:48]  Tips for designing a website that sells
  • [15:15]  How to be strategic and intentional with the content on your website or blog and why it matters 
  • [18:21]  Ways to effectively manage your website and mistakes to avoid

 You want that one-liner or headline at the top of the page, because you only have five seconds to really engage people that land on your website.  You want that top part of your website to tell people what it is you do and how you can help them and have a call to action to either book a call with you or buy your product or buy your service. ~ Erin Williams

Stay tuned for Erin’s upcoming online course,  Brand Accelerator for Coaches, launching in September.

 

Connect with Erin: 

Links mentioned in the episode:

 

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