The Sales History Podcast
Welcome to The Sales History Podcast, the show that uncovers the forgotten stories, ideas, pioneers, and moments that shaped the sales profession and what they can teach us about selling, leading, and earning trust today.
The show is hosted by three-time award-winning author of The Transparency Sale, The Transparent Sales Leader, and Four Levers Negotiating, who has earned the Certified Speaking Professional keynote speaker designation, is a go-to-market sales trainer, and a sales nerd, Todd Caponi.
The Sales History Podcast
The Great Salesperson Purge of the 1920s
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
100 years ago - 1922 - the sales world encountered a year with 85% salesperson turnover. You read that right! A year when "sales executives discharged practically ALL of their salesmen"! The crazy part - just 18 months earlier, the sales world "took almost anybody into their sales forces".
What happened? Could it happen again today? The lead-up is eerily familiar. Better to know so we can avoid it than bury our heads in the sand and pretend like it cannot happen, right?
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