The Sales History Podcast
Welcome to The Sales History Podcast, the show that uncovers the forgotten stories, ideas, pioneers, and moments that shaped the sales profession and what they can teach us about selling, leading, and earning trust today.
The show is hosted by three-time award-winning author of The Transparency Sale, The Transparent Sales Leader, and Four Levers Negotiating, who has earned the Certified Speaking Professional keynote speaker designation, is a go-to-market sales trainer, and a sales nerd, Todd Caponi.
The Sales History Podcast
"Bradford, you're fired!" A Salesperson's Story from 1918
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In the January 1918 edition of Business Philosopher Magazine, a story by William W. Woodbridge was printed. It's the story of a down-and-out salesperson, John Bradford, who essentially fired himself!
It’s a story of getting right with yourself. I fell in love with it, and wanted to share it with you.
"Bradford, you're fired!"
@saleshistorian on Instagram - daily quotes, pics & comics from the past
@saleshistorian on X - daily quotes, pics & comics from the past
The Transparent Sales Leader - The book on revenue leadership includes several quotes and lessons from past sales.
The Transparency Sale - the first book, (ironically) named one of the top 100 sales books of all time.
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