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We chat with Kyle Roof this week. Kyle needs no introduction in the SEO world after he famously (or is it infamously) proved Google doesn't really "understand" content - it's just a math formula that looks at certain inputs.  To do this, he ranked a page written purely in lorem ipsum dummy content #1 in Google just by changing keywords in certain parts of the page that he thought Google's algorithm looks at.... hey presto - #1 rankings.

Kyle is also the founder of Page Optimizer Pro, a software tool for auditing and improving your onsite optimisation.  We've banged on about it in the past on the show, we use it in our day-to-day workflow and have seen it generate good results for us. A many of many hats, he's also the founder of SEO agency High Voltage SEO and the SEO testing and training community Internet Marketing Gold.

We enjoyed this chat with Kyle as we touched on all sorts of SEO gold across onsite optimisation, backlinks and a few rapid fire questions about SEO myths, SEO software and underrated tactics. Enjoy!

If you enjoyed the chat why not check out Page Optimizer Pro and have a little fun with Google's algorithm yourself.

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