The Unstoppable Podcast Series
Unstoppable Podcast Series. Where we talk real things, real topics, real life! Let's grow and encourage others together.
The Unstoppable Podcast Series
How Faith, Grit, And Smart Strategy Built The Revenue Agency
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Tired of doing everything “right” and still not seeing momentum? We sat down with Brittany, CEO of The Revenue Agency, to map the messy, honest path from stalled growth to a business that actually fits your life. Her story spans childhood hustles, a high-performing run in network marketing, a leap of faith from Oregon to Texas, and an on-the-job masterclass in sales and digital operations that doubled a coaching company’s revenue—before she built an agency on her own terms.
We dig into the decisions that matter most: clarifying your message so strangers know exactly who you help and how, building offers that match your strengths and schedule, and prioritizing revenue before vanity moves. Brittany dismantles common traps—funnels without awareness, bloated teams that drain profit, pricey SEO while skipping sales calls—and replaces them with a blueprint you can execute: a clean storefront (site and socials), a simple lead engine, a clear conversion path, and a delivery model you can sustain. We also get real about VAs: when they’re powerful leverage for admin and customer support, and when they’re the wrong tool for strategy, brand, or content.
Threaded through it all is a theme of faith and resilience. Brittany shares a gripping story from her parents’ wood-products business that puts modern “emergencies” in perspective and underscores why responsiveness and reliability build an unstoppable reputation. If you’ve felt alone choosing a different path than your friends or family, this conversation offers both practical steps and a community to anchor your next move. Ready to stop performing busyness and start compounding results? Press play, then tell us one thing you’ll cut or simplify this week.
If this speaks to you, tap follow, share it with a friend who’s building, and leave a review to help others find the show. Your feedback fuels future conversations and keeps this community sharp.
Hello everyone and welcome back to an unstoppable episode. I have my sweet friend, Miss Brittany, here. We met in Nashville. I think we probably have met in another life before because we are just very much alike. Very much alike. So I'm going to let Miss Brittany introduce herself, where she's from, kind of tell a little bit of quick intro, and we're going to dive into this podcast. You're not going to want to miss this one. This one, this one is just going to be really good. Like I said, like-minded people here together on the podcast with Unstoppable. And I know you women and men are in for a treat. So, Miss Brittany, take it away. Tell them a little bit about yourself.
Early Drive And First Hustles
SPEAKER_00Oh my gosh. I'm so excited to be here. And I love that you call me Miss Brittany. Only people from the South call me that. It's so funny. I'm originally from the Pacific Northwest, um, from Oregon originally, but now I live in Texas with my family and we love it. So what a warm welcome. I'm so excited to be here. So just a little bit about me, I guess, as we kick off. Um, I am the CEO of a company called the Revenue Agency, where we partner with entrepreneurs and help them grow their brands and really package their ideas well and take them out to the marketplace. We're really passionate about helping entrepreneurs grow because man, being in business is hard. And um, me and my husband, we own our business together. We love working with our team. We have two kids where you will, if we're not working, we are on the field somewhere, on a sideline, cheering on a child or driving them somewhere. And um, you know, it's kind of that messy time of life, but we love it. And uh yeah, we're just here for it. We're it's we love what we do.
SPEAKER_01Yes, and you just have such amazing energy. I know the first time I met you, I think it was at the press game, we got introduced, and then we're at the event, uh, the real estate conference, and we met again and talked. And just what you do is so interesting, and we'll get into that. But entrepreneurship is just really, really scary for some people. I kind of mentioned on my last podcast and my last guest, um, and the listeners may be familiar with this story, but in a small town, you know, we're encouraged the nine to five job, and there's nothing wrong with that. Yeah, but entrepreneurship can be very scary, but that's where a lot of money is made. And people will look at people and they're like, how do they have that life? How do they do this? How do they do that? It's a risk that you take with entrepreneurship, and there's some failing, a lot of failing, right? A lot of failing. Oh my goodness, yes, and a lot of figuring out along the way. But my question is is like, what made you was you an entrepreneur before you met your husband, or did y'all kind of go into that together?
SPEAKER_00Yeah, it's funny. I say that I've been like an entrepreneur since birth. Even since I was like, yeah. Yeah. My parents are entrepreneurs. So I grew up with my parents were self-employed, and um just seeing them, you know, as partners in that and their roles and going through the hard stuff. And it's they've been very successful. So the good times always, but like there's hard times in it. So I think I was just always like a passenger in that journey. Um, you know, and so it always seemed like a natural fit to me. And also, I'm such a lover of freedom, meaning I don't want anybody to control my time. And so I always, I mean, the thing too that always drove me is even when I was little, I wanted to earn money. I would go and I'd pick blueberries and sell them for a dollar a pound to the grocery store when I was a kid. I had business cards printed where I was like, I had a couple clients where they'd let me like clean their house. They were probably just older people that were like, this kid's looking for work, we'll pay her. Um, so I was always having some sort of side hustle. Yeah. And then I um I had a couple jobs when I met my husband. I always had like three jobs. Like when I was in college, I was taking full-time school. So I've always been a very hard worker and always had like three part-time gigs running around like a maniac. So that's what I was doing when I met him, and he had his own business. And then I think from there, I actually started a side hustle and network marketing and grew that pretty big. That was kind of like the next thing that I did um before all this came about.
SPEAKER_01So always well, I know, yeah, I know you had a pretty big team and everything with that too. So not only did you grow your business, you grew a team and helped them make extra money as well. So that's awesome. Um so tell us a little bit about how the business that you're in came along. Because this is a really interesting story.
SPEAKER_00Oh my gosh. Yeah. So said network marketing company.
SPEAKER_01Yeah.
Network Marketing Rise And Exit
Leap Of Faith Move To Texas
SPEAKER_00Built that over seven years. I'm not a part of that anymore. Um, it was a great season in my life. I learned a ton, met a lot of really great people, but it just like it had come to a conclusion. But what had happened, like actually, it's funny, I was telling this story to somebody yesterday too. Um, and I'll try to make it quick. But so I had built it big enough where I was able to retire Ryan or like where he could have more freedom in his life. And he left his, I would like to say nine to five, but it was really 4 a.m. to 5 p.m. Right job with two phones and not being able to, you know, pick our kids up from the bus stop, that kind of stuff. And so we wanted more out of life, but I built it so where he could step away from it. And then we actually, we were living in Oregon. We had built our dream home in the country, lived there for five years, and then God just put this um really this like, I don't, just this message on our heart where we were like, we're not supposed to be here anymore. Like that next level of success isn't here in Oregon for us, just because the mindset and just the people and the area that we were in. And so I told him, I was like, I think God wants us to like sell everything and go. And he's like, What do you mean? Like, go where? Um, and I was thinking and praying on it for a long time before I even told him, like, and I mean a long time for me is like a month. This wasn't like years and maybe two. Yeah, I was like, okay, God told me this, we got to do it. Um and it was crazy, and it took a while to sell our house. But so, in like this is the business, you know, and it's like it's going okay because we didn't have a super expensive life, but it I was still just working really hard to try to grow it. We moved to Texas, where we don't really know anybody, we don't have roots here, so we don't have connections to like pick up extra work, right? And what happened was it was in the health space, and then all the GLP ones come out. And then the the business is declining, the monthly revenue is going down. We're pulling money out of like a random retirement account that he had that he started for like to pay our bills. And it was like, uh, we can't keep continuing like this. And so then I found an opportunity. Actually, I was gonna go build my own business. So I go out to Nashville. Um, you know, that's kind of like our common thread, is where we both used to work. And I went to a seminar out there about how to create my own coaching business. But the opportunity was actually he needed salespeople. And I was like, I can do that because I needed to make extra money. And so that's how I got involved in like the coaching space and that digital marketing space. And what was really cool about that experience was I became really proficient in sales. I was selling the most every month. But then my husband and I were like, hey, we see some holes in this company and we think we can really help you stabilize some stuff so that you can grow that revenue. And we had the opportunity to do that. We did, we over doubled the company revenue and stabilized it, which was huge. And in the meantime, I'm getting a full-blown education in marketing coaching programs, creating concepts, packaging them, um, how CRMs work. I didn't even know what a CRM was. I didn't know how like mass emailing and texting and like all that stuff worked. Um, and I had some event experience because I had done weddings and stuff in my spare time. That was one of my side hustles. Um, so that was great. Like the operational part was easy for us, but like the digital space was something I didn't know. And then that season also concluded in our life. And then um, shortly after that, we started the revenue agency because we were like, we want to work with people we want to work with. We want to set the standard, the expectation, the culture. Um, and that's really well, actually, it was another God thing. I remember we were at another company after that for a very short time, and it just had a lot of like toxic stuff. There was some good stuff too, but um, I kept trying to change it. But the thing is, is you can't change something that's not yours.
SPEAKER_01No, that's right. Um that's right.
SPEAKER_00God once again very clearly told me in my head, go build what you want to create. And I was like, we got to go start our own business.
SPEAKER_01Yeah. And and that's and that's exactly what you did. And it kind of just kind of fell in your lap, right? Like there was somebody getting ready to get out of the business, and you guys were friends, and yes.
SPEAKER_00Well, and that so we started our business in September. This kind of timeline. And it was just Ryan and I. And I was like, Well, I'm running operations, all these companies, I've got great results. Like, I know enough people, and I have a good reputation, so I should be able to pick up some clients. But this was also an interesting God timing thing, is we had owned our house outright, but we wanted to redo some stuff. But in Texas, we had to like take out a certain amount on our house more than we actually wanted to. So it created this financial buffer while we were getting our business up and running. So it was like, it was just the timing of everything was so beautiful while we were like, Hey, crap.
SPEAKER_01Definitely God, yeah. Yeah.
Sales Mastery And Scaling A Company
SPEAKER_00Paychecks are not coming in anymore. Now we got to go find some money. But um, also we have great friends in this space that were like recommending people to us, and I was hustling. So we had a couple clients come in. And then at the beginning of the year, a very dear friend of mine who is a colleague, she was just kind of burned out. She was, you know, in the website space, digital marketing. And I brought her into every company that I worked with. And I told her, I said, Hey, if you ever think about selling your business, I would be really interested in hearing about that. And she goes, Well, I'll sell it to you. But what if I came under your umbrella and worked with you guys and we grew the revenue agency together? And that was another, like, I mean, it was just like, I don't know how people can't have faith, you know, because it's just like absolutely cloud is just woven through every piece of our story. The timing was perfect. And he always stretches us till we're like, this ship is gonna sink, and then he comes through, you know.
SPEAKER_01Yeah, that is very true. And that I love how what you said right there, too, because if you're in a season, if you're a listener and you're in a season, and and I know some of you are you will email me or message me after you hear a video or a TikTok or whatever, and you just don't know what to do. Your job's ended, or you're burnout with your job, or you don't know what to do, pray for guidance. If you're a person of faith, pray for guidance, and God is going to show you. It may, it may not be the answer that it looks like you want at first, because like you said, your business fell apart, right? Your first business fell, you're like, not yeah, you're like, this isn't working anymore.
SPEAKER_00Well, it's like this isn't making enough money to pay the bills, right?
SPEAKER_01Right. And it just sometimes we if we don't move ourselves, I always say, I'm not saying this for you, but I say this for me because I'm a very stubborn person sometimes, and I get comfortable in positions, but sometimes if we don't move ourselves, God will move us and cause a season. I don't think God makes bad things happen, but I think that he will make us see things in a different way, like, hey, this is no longer serving us because we're not gonna see it ourselves until he shows us. And then when we open our eyes, he opens that opportunity for us, and that way something that he's been trying to bless us with all along, like your business, comes into play. So absolutely, yeah.
SPEAKER_00Sorry, no, I was gonna say, like, he will make it more and more like if you're not supposed to be where you're at anymore, he will make it more and more uncomfortable until you've had enough and you're like, okay, I'm finally moving. I'm a quick mover, so like I don't need to be really like pushed too far. I'm like, I'm out. Like now what I'm learning to do is like leave gracefully and not pour gasoline and light a match, you know. Yeah. That was something I've had to learn. Um, but yeah, I do have friends that are more of like security-minded type personalities, like you know, high S on the disc chart. Yeah. And um they move slower and they're very loyal. And so it's very hard for them to move out of things. I have a couple very good friends where I was like, this is gonna get worse and worse unless you freaking leave because like God's telling you to go, but you're not freaking listening. You know, or maybe you want to sorry, go ahead. No, we're both such concerns.
SPEAKER_01No, no, no, I get it. And there's a delay too, y'all. So if you're listening, there is a delay where our Wi-Fi is kind of messed up too. So we're trying to like, yeah, yeah, fight through that. But um, but I do I do agree with you on that completely because a lot of times people will set in something that they're just miserable with and not happy with, and God keeps showing them over and over again, like you said, and you're telling your friends. And then I think that's one thing the older I get, the better I am getting in that because I have loved to just hold on to things that were just meant for a season because I feel like I should just keep everybody close and in my bucket and every and I can serve everybody, but there's sometimes you're only supposed to serve people for a season and know when to move on from that, right?
Founding The Revenue Agency
SPEAKER_00So well, and many times you end up sacrificing yourself. Um, you know, it becomes just like really like self-sabotage in a way, and uh yeah, it's not it's not good.
SPEAKER_01No, not at all, not at all. Well, I want to ask you about the revenue agency because well, two things really. Okay, so before we get into the revenue agency, what makes you because there's so many people that I talk to and they're like, what makes you just see things as opportunity and go? Like what makes you see it like like you can see things and figure out a puzzle and fill it, figure out a way. And then other people are like, I just see this as a risk, you know, like how what makes you shift into saying, I see something there, I'm gonna make something out of that.
SPEAKER_00Yeah. Do you mean out of like just basically like entrepreneurship type opportunities? Yeah, just opportunities that come your way. Well, yeah. Yeah, you know what? It's crazy. I think so much of it is just like gut instinct and intuition. I think women, one of our greatest gifts is our intuition. And it's so funny. I was teaching on this yesterday in my community. We have like usually we know, like we know, like in our gut and like in our being, we know if something's a yes or a no. But somewhere along the way, I think we lose self-trust in ourselves or somebody has like told us that, you know, whatever, some story. And so then we don't trust our gut anymore. And it's like, no, like you need like that is one thing that always leads me. And I also back to that faith piece, is it's like, hey, God, if this is supposed to happen, like make it make it clear. If it's not, throw up a red flag. And that's the thing is sometimes I think if we're chasing an opportunity, because like logically or like intellectually, we think this is great. Um, then what happens is we're just trying to make it happen. We're trying to strong arm it. But if something is not coming together, sometimes we have to release it a little bit. Because the other thing is like when we were buying out um Brazen Branding was the company, it happened so quick. It was like boom, boom, boom. It was like like all green lights. And it's just been, you know, it's been an incredible partnership. And even that has worked out differently than what we logically thought that it was gonna be. Yeah. You know, and so we always have our own timeline and our human desires and all these things, but I've really learned that if it's not working out right now as fast as you want, it's probably because something better is coming. But you can't just sit around and wait, you gotta like get after it, but you also have to trust the process.
SPEAKER_01Absolutely. And some people do work better when their hands against the fire. And I hate that. I mean, like, I I hate that I have to be pushed sometimes to that. But I know me, like if things are hard and I gotta figure it out, like the money's not coming in anymore, I'm gonna work sometimes. I'm gonna have my best work. I'm gonna throw up a hell Mary and be like, there it is, I got it, you know. So, yeah, that was really good that you said that for sure. I want to get into the revenue uh agency that you're doing here because I think this is great. There's a lot of people that are selling a lot of products online. And if you're listening and you're skeptical, that's why I really want to dig into this and make this part of a huge part of this podcast here is to for you really to explain what you do and how you're different and make different moves than other companies for an entrepreneur, whether they're big or they're little, you know. So go go ahead and talk a little bit about that to somebody that really doesn't know anything really about about working with someone like like you.
SPEAKER_00Yeah, thank you. Um, and sorry if you hear one of my dogs just no, you're gonna I can't I can't hear it. Oh my goodness, we're doing it, aren't we?
SPEAKER_01Yes, just start. I would say keep this organic. My podcast is organic. We just do it and post it, and that's that's how we do it. You know what?
Discomfort, Faith, And Pivots
SPEAKER_00I think people love that anyways. Um, but yeah, so it's interesting because anybody can put anything on the internet and claim that they're an expert. And you know, it's like they I've seen so many people just take people's money, and I say take because they're not giving a ton of value back for it. And that's really um, it's too bad because everything we do in our company, we act from a place of integrity. And so it's always best case scenario for the business owner. Some and it's probably I think because I grew up with my parents, you know, seeing them grind it out and see people try to take advantage of them because they thought, oh, they've got all this money, you know, stuff like that. So I always try to be very, very like business owner first. Everything that we do has to be a win-win. We need to be compensated well, but also we need to be getting results. Um, so some things that I've noticed in the industry, if like you're a brand new entrepreneur, if you're kind of in this space, but you're not really sure, things that I see people where we help consult and make help them make decisions, they scale in the wrong way, like almost like it with their team. Because a lot of times um people, and I work very heavily in the coaching space, so I'll just use that as an example. Um, it's a pretty ego-driven business because if you're gonna literally give people advice and tell them that you're the answer and the expert and the guru, like you have to have a certain level of um confidence there. But what happens is then you become very ego fed, and then you're like, oh, I need like all these people on my team. But then what happens is you're taking the revenue and then now you're dishing it out to all these people that are unnecessary because you don't think your time should be put in those places. So I'm very big on a scale organically, as much as you can with like what you have. And like, yes, you need somebody probably doing admin tasks. I think that's one of the first things to take off the plate. But there's people that just get really wrapped up in like, oh, I need to, I'm spending$10,000 a month in SEO when I've got ads running here and I've got that. But meanwhile, they're not taking any sales calls, like they're not doing like the basic stuff that you need to do in a business. They're trying to pay all these experts to do these things for them. I don't know. I hope that's making sense, but that's one thing is like why are you trusting these people and like giving them all this money? And then what happens, which really irritates me, is it makes it harder for me because they're like, Well, I've been burned so many times. I'm like, Yeah, because anybody can be an expert on the internet, right?
SPEAKER_01Right. I can't stand when people are like, We're gonna do funnels for you, and they don't have anything to funnel to. Like, that's great. Funnels are great when you're ready.
SPEAKER_00It's like a buzzword, right? Yeah, buzzwords.
SPEAKER_01But you're gonna pay somebody five, ten thousand dollars to do funnels. What are you gonna do with with the information that you get from the funneling into but what are you gonna do?
SPEAKER_00We don't have no presence on social media, you have no database, you don't have any awareness around your brand or what you do, you have no following. It's like nobody's gonna enter the funnel.
SPEAKER_01Yes, exactly. First, we gotta make you known, you gotta be on more stages, you got to build brand awareness, right? And so on a relationship that you're not gonna be there like, okay, yeah, let's build a what let's build a funnel, let's do put all this money here. You're gonna look at these people and be like, okay, you got 50 followers. We got to get you in front of more people, you know? Yeah, and and this is how we're gonna do it.
SPEAKER_00So I do think that's probably like one of our special skill sets is I would say we know how to build the right way. Um, like I can look go in and audit a business and I look at their social media, look at their website, look at their offers and go, like a lot of people, I'm like, this doesn't make any sense. Nobody could look at this and understand what you do or how you help people or if you're for them, or you know, or it's just presented in a really wrong way. And uh, I mean, in a I shouldn't say wrong, but like it's not the best foot forward. And so that's where I think somebody like a team like us, where we have a full team to like package your brand and help you monetize it, um, is really key because if you think about it, I like I have a client who she's in like somatic, like breath work, healing, all that stuff. She's great at what she does, but she's like, I'm not a marketer. It's like, but once you raise your hand and say, I'm gonna be an entrepreneur, entrepreneur and I want to grow a business, now your customer service, marketing, online, like you're all of it, yeah. Everything and your deliverables, your tech, your like literally everything. And it's like, but like those, like if you think somebody who's like a breath work, like more in that like woo-woo type space, it's like that's not like somebody who's very like transactionally operationally minded, typically. So it's very hard for them to build and run a business.
SPEAKER_01Yeah. Well, let's talk about them in. Yeah, let's talk about the VAs that people are, you know, the virtual assistant tax and things like that. Do y'all use those or do y'all kind of do more one-on-one with those? Do you are you against them? Are you for them? Because there's a lot of people that are talking about this word right now.
Spotting Real Opportunities
SPEAKER_00Oh, I know, I know. Everybody, here's my thing. Um, I think VAs are great. I don't personally have any in my business right now. I've worked with them when I've gone and like ran operations and companies. Um, there's VAs or, you know, assistants, like, you know, but I think it's a really um idealistic and kind of um what's the word I'm trying to think of? I can't, my brain's not working very well. I'm trying to think of the word, but we'll say idealistic to think that a VA from you know another country, which nothing against that, but they don't understand maybe our market is gonna help you scale your business. They are somebody you delegate to, but you have and like also the time zone thing. And sometimes like I've worked with many out of the Philippines, and it's like their internet's out, they're having a monsoon, like it's not like there's challenges to it, which um the main like thing that I think is great about VAs that I've seen is they are task oriented. Um, they are just getting on it, like they are very dependable typically. They're very dependable people, they're hard workers. Um, but the challenges are time zones, communication, like language barriers and stuff. Um, and them understanding how the business actually should run. Now, that's to me the rule. Of course, there's always exceptions to. The rule, but um, I think that I wouldn't have a VA build a website for me, I wouldn't have a VA run my social media, I wouldn't have like I would have them do customer service stuff, chase payments, um, help with email organization, spreadsheets, that kind of stuff.
SPEAKER_01And I know that you're more of an assistant, an assistant, yeah, like somebody who's gonna get those tasks done. Yes.
SPEAKER_00That's I think the best use.
SPEAKER_01Yeah, I I think that if you're using it to free up your time where you can be on camera more and you can be marketing more, that's great. Do that. But you know, I was talking to someone that that runs a VA system and they made sense with it. And I loved what they said with this. It's like you can't just go in and think this is gonna fix everything. Like you have to be kind of like with you, you have to find out the problem first, and sometimes you're not ready for that. You have to fix a little things minor before you're ready, just put money in and do that, you know. So that is that is really good. And I wanted to talk about that because everybody, it's a buzzword. Everybody's saying right now is VAs, VAs, and and people are thinking, oh, we have to do that. You know, I'm an entrepreneur, I have to do that, I have to hire this person, and you don't have to do it. This is the way to do it. Yes, and you don't want to take. I know what it's like to start a business. It's like a lot of it's your money, you're not taking a check for a long time. And every little bit that you profit, you don't want to put into something that that's not gonna do it, or repeat something else that you've already done before that didn't work.
What The Revenue Agency Actually Does
SPEAKER_00So yeah, that's my biggest thing. Yeah, like I have a client who um, you know, was doing five figures a month, probably 20,000, 30,000 a month. Um, and he had a little, you know, kind of a little team, great. Um, brand was pretty big, but we came in and we're like, you don't even need one of these people. This one's not getting any ROI. Let's get rid of that. So we probably get rid of like$5,000 of expenses, like immediately. Um, so we're more than paying for ourselves at that point because we went in a very fractional role. And then we just, you know, I was like, no, you don't need all that stuff. Like, you need to make money. Like that is people's biggest thing. It's like the business has to make money. And then you need to be making enough money so that when you do go hire somebody, you have the money to keep it going. Like I have somebody that hired me just for strategy work, which is like a couple thousand dollars a month for a couple months. Well, his business wasn't making enough money. And then he started like not paying me on time and all this. And I was like, hey, I know where this goes. Like, we're not gonna work together anymore. Cause like I'm not gonna chase you for money because like this is insane. So, but what happens is when you aren't just focused on the revenue in the beginning, you're creating these problems for yourself because you're trying to be a big shot and hire out all these things. It's like you need to work, you need to work, you need to grow your business first. Like, you don't need all these other people yet. It's not in a place to support it, you know. So it's like you gotta be making some consistent money first.
SPEAKER_01Yeah, absolutely. I have a I have a little friend and she has well, I say little because she's younger than me. I mean, that's so cute. I'm like, I love that. I was like laughing in terms of I got this little friend. I got this little friend, yes. I mean, she's she's a grown woman, she has children, she's married, anyways. But um, but she's in from my hometown and she started an online boutique, and it has become uh extremely successful for her. Okay, and I went in there one day and I was looking and I was just like Bailey, like this is I'm so proud of you. Like I've known you when you were didn't, you know, have you know, we're just going to college, you're trying to figure it out. And I'm so proud of you for just getting into a space where there is a lot of this boutique space, you know.
SPEAKER_00Oh, yeah.
SPEAKER_01And you have succeeded in a small town. Like, this is awesome. How did you do it? And she's like, I did not go into any debt. She's like, I told myself when I got into this that I was gonna start little and I was not gonna go into any debt. I wasn't gonna build a big storefront, I was gonna use Facebook. She used free tools that we all have and built it, and then now she can do more with it. So people forget that we have all these free tools. Oh podcast. Oh, all these social media tools. Yeah, and then we can build.
SPEAKER_00I well, I don't like that. I don't want people to think I'm salesy. Um it's like purple opinions of others are isn't gonna pay your electric bill.
SPEAKER_01They're not gonna pay your electric bill and they're not going to they don't understand your dream and your God-driven purpose. No, yeah. So I mean, like you could be, are you still there? Okay, I cut out. Yep, I'm here. I'm here. Um, they don't understand your God-driven purpose and what you're called to do, you know, and that's that's why I always tell people who cares what people say. And I know if somebody says this, but it's very true, and I do like this, some will, some, some won't, so what? You know, and that's true, and that is very, very true. And I've been saying that a lot to myself here lately because I'm in a season of cleaning house, and I think it's just getting older. And I can still love and bless and release, but if things don't serve me and re and and respect my boundaries, not in a selfish entitled way, but in a healthy, positive way, whether it's personal work, whatever, I can still be kind and loving, bless and release. And not, and it's a laser focus on where I'm gonna go. Because the older you get, I realize how short time is. And I have a mission, and you have a mission, and these listeners have a mission. Stop wasting time on people that do not serve you.
Funnels, Buzzwords, And Red Flags
SPEAKER_00So no, it's it's really and it's tough because sometimes it's the people who are closest to you, you know, and um like I have lost people that I thought were gonna be in my life for forever, but turns out it was for a season and they don't serve my, you know, my bigger mission, and they really don't have my best interest, but they were just in for me when I was doing what they thought I should do, and when I was also serving their purpose, you know, and so it's hard to lose people, you know, in your life, but it's all a part of like that growth and that refinement. And I don't know, it's like crazy. Things will just kind of fall away. And that's another, you know, like we were talking is God will push you to be uncomfortable. He will also make those relationships more and more annoying and tough and challenging. And like, like if you have someone that you cry over constantly, like and take like your children out of that because obviously we can't just get rid of them. Yeah, right. But you know, but like friendships and like stuff like that, like things that don't make us feel good, chances are they're probably maybe conclude that season is coming to a close. And that was a big thing for me last year, actually. Towards the end of last year, I was like, you know what, I'm not gonna be, because we're in like a newer area where we've lived here for almost four years, but it's hard to make those connections. And I thought, I'm not gonna be around anybody or at any parties or situations with women where I don't feel the best about myself because of how they're acting or things they say to me or whatever. I thought, I don't really need friends that bad. Like, I'm not gonna do that. And that was just a decision I made. And it was like, it went back to that gut choice of does that person like if you see their name on your calendar or you know they're gonna be at a party or an event, like, do you get anxiety? That person probably shouldn't be in your life.
SPEAKER_01That's so good. That is so good. Like it, like in text messages or phone calls when you see somebody pull up and your blood pressure rises, that that's a trigger, guys. That's a trigger. What's happening? Why symptoms are a problem? Yeah, yeah, yeah. Absolutely, absolutely. I'm not sure really what's going on with this. I got this new update on my Zoom and it's going like in and out, in and out. So if I make any C-Sick, I apologize. But anyways, uh you guys are listening. Yeah, yeah, you guys are listening, you can't see us, but we're that my Zoom, it's like going close and far, close and far. So, anyways, um, so if people were, let's say they get to the point of their business and they're like, Okay, I've done the groundwork, I'm ready, or I don't really know where to start. I'm not really ready for Britney yet, but I will be eventually. I know you'll take that consultation with them. I know you'll do that. Oh, yeah. But if let's say let's say they get there and they're ready, what what it what do you do like if you have a new client? So, like kind of walk through somebody through the process of what you start with.
Offers, Messaging, And Monetization
SPEAKER_00Yeah, well, it I mean, there's what's challenging. This is what I'm trying to work on in my own business right now is like really, you know, what's our core offer, right? Um, and that's always an interesting process because we can do a lot of things for people. But typically, um, if someone comes to us and their business is, you know, they have some stuff, they have income coming in, um, you know, where they're not strapped for cash because we're not the cheapest name in the game, you know. Um, but we're also not the most expensive. But um, we start out really with an audit of like the entire business. Like, I want to see what systems are you using? What does it look like when a like how does a customer find you? How do they interact with you? Now, what's the process that they go through if they want to work with you? What does the delivery process look like? Like kind of that start to finish client experience. And that usually helps me hit on all the systems in your business. And then I start diagnosing problems, which there's always a bottleneck somewhere. A lot of people, they're like, it's lead generation. They're like, I don't know how to generate leads. It's like, okay, well, we need to make sure first that your brand messaging all makes sense, that we know what kind of leads we're trying to bring in. And so it's like looking at, you know, how's your website? What's it say? Does it make sense to go through? Does it match your social media? You know, all that stuff. So getting that like storefront online figured out and then um bringing in like lead generation, the systems from there. And then also like, okay, we have leads. What are you selling them? You know, if somebody tells me, well, I want to scale to, you know, a million a year, which is just over 83,000 a month, but you're selling a$90 product, you're gonna have to sell a ton of$90 products to get to a million. So now we need to start maybe looking at um making different offers, you know. So it's like that's that whole like business kind of construction. And we go through and create a blueprint. And the thing, too, that I would say, going back to when you asked, like, what's kind of different about us? We uh make everything custom to what the entrepreneur wants their life to look like. Like I have seen so many businesses where they go in and say, oh, this is what we should do. We should do this, you know, make this course and then these, you know, live Zooms every week and then blah, blah, blah, blah, blah. But what happens if the entrepreneur hates committing to an every week thing where that like gives them hives to have something on their calendar every week for like the rest of their life? Probably not the best thing to build and have them run, right? Um, and this is something I've like actually experienced with somebody. Um, but or do they love to speak? Do they love to be in person? Do they love group coaching? Do they love to go deep with people one-on-one? So it's like we also have to really get to know the business owner to make sure that the offer suite matches that bigger vision of what they want their life to look like, because you never want to build a business that runs your life. You want to build a business that feeds your life and what you want your life to look like. Like it needs to be a compliment, not a like, oh God, I built myself a prison, you know?
SPEAKER_01Yeah, yeah, absolutely. And I think some people they don't know how to give themselves space in their calendar. They think that they're doing all these things and their calendar looks full, but their bank account looks empty. And I think that's where you really shine the most. And what I've heard you say is that I think I've heard you say this, and I think I've heard them say it at the conference too, because it's very, very true. Show me your calendar or show what is what is what is your show me your bank account or show me your calendar.
SPEAKER_00Yeah. Those are your priorities.
SPEAKER_01Yeah, and that's the truth. I mean, that's the truth. Show show me your your bank account, your calendar, and that's and that's the truth. People are like, Well, I can't get deals in and I can't do that. Well, what are you doing to generate those as well? And I get it, markets slow. I mean, I've been in sales, and there's just some things that happen, life happens, you know. We just had weather up here, but there's but still it's what are you doing? Because in sales, you're only as good as your last month. And I have found that out too many times. And so there's times where I'm on top of the world, and there's times where you're just like, oh my gosh, how am I gonna make it? You know, am I gonna be able to feed everybody? You know, so it's it's here or there, but it's trying to find that middle ground of consistency. If you're listening and you're in sales, you understand exactly what we're talking about. Um, and Brittany, you know, you have thrived in it, you know. Um what what what is one thing that you did to be good at it, like to stay good at it, to stay current with people? Because you have to be top of mind in any market, you have to be top of mind for somebody because people forget. People forget. Yeah, yeah.
VAs: When They Help And When Not
SPEAKER_00And you know, it's funny, we've been in business uh maybe uh a year and a half, close to that. Um, so not long. And we just feel this momentum starting, like at the start of the new year, of like brand recognition and people going, oh, okay, so they're still around. So you have to really be consistent as an entrepreneur and show it consistently. And that's the long game of like that. And then also having a great reputation. So it doesn't mean that we're perfect all the time, but I will tell you that we are responsive, we are dependable, you can always get a hold of me and we always do what we say we're gonna do. But it doesn't mean we're perfect. And so many people I see they don't answer their phone, they take a day or two to get back to somebody. They, you know, it's like they're just not on it. It's like usually, like my clients don't have to follow up with me to see, hey, like, how's that project coming along? I'm usually like, hey, do you have your edits done yet? Hey, did you get that? Hey, did you, you know, because it's like you're paying me money. Why would you pay me money and then have to come follow up with me? So I think that just the way that we operate is gonna just continue to build our um our reputation. And also that's what's gonna give us staying power. And, you know, it's interesting as you were saying, you know, like, you know, sometimes it's like we're on top of the world, you know, and then sometimes it's like, ooh, I heard Gary V actually say this. It was so interesting. I hope I don't like botch it. But he's like, when the market's good, and he was talking about real estate. He's like, when the market's good, everybody looks like an A player. He's like, but those people are actually C players because when the market comes down, he's like, they weren't smart with their money, they don't have a full pipeline, they don't have the relationships, but it's like it's everybody can win when it's easy. When you know, housers are just flying off the market, closing for a hundred thousand over on what first day that it was on, you know, whatever. And it's like, no, you're but like when the market comes down, that really levels a playing field, and we can see who really is great at what they do and who has the grit and the staying power and who's just gonna fade away.
SPEAKER_01Yeah, I agree with you on that. Yeah, and it goes to show you too, it's like who's like you said, who's gonna keep grinding, who's gonna keep pushing through. Now, you said your parents were grinders. What did they do?
SPEAKER_00I mean, oh showed up every day.
SPEAKER_01Really?
SPEAKER_00Oh, my dad's 78 and he still goes down there every day. Now they're in um oh yeah, oh god. Um and so they have uh the type of business, it's a wood product, it's a residual from like logging industry, specifically northwest. So it's called bark dust. A lot of people call it mulch, you know. Um, but and he has all of his own trucks and his equipment, a big processing plant, and he sells it to like nurseries for plants to like plant their plants in.
SPEAKER_01It's and he started that himself too. Yeah, so it's funny.
Trim Costs And Fix Priorities
SPEAKER_00My dad was yeah, he actually worked in a mill, like a lumber mill as a mill, right, who's the guy who goes around and fixes everything. Um, and then the guys like because they deep like, you know, you cut down a tree, it becomes a log, and then they haul the logs in and they take the bark off of the logs. And so my dad saw that they were just burning this and he's like, Well, hey, can I get that for free? And he wasn't great, you know, the guy that um was kind of a mentor to him that was like ran the mill. And he's like, Yeah. And so my dad put a dump box, built a dump box for his pickup and started hauling it off. And then he built a processor to, you know, process this material, and then he sold it to people to like landscape their yards. That's how he started. And he just he was taking the loads himself, he was processing it, taking the loads himself. And like, I should actually, I should interview my dad because I would love to find out more about the beginning of all of that. And, you know, it was interesting. And he um he was actually married to his first wife then, and I don't think she really believed in his vision. And then um, when he met my mom, I think that's when things really took off because she was such a worker and just encouraged him. And so, you know, that partnership is really important, but um It really is. Yeah, and it's crazy. My mom was telling me a story the other day, actually, about um one time my dad, I remember we were like swimming and then it was like nighttime, and he was like, Hey, I can't get a hold of the guy running the plant, which is like the big thing. And he was like just afraid that something bad happened to him. So he went down there and then the guy was nowhere to be found. Turns out he was leaving and selling drugs and then like coming back. So, like, talk about like the problems that people deal with. And then in our industry, people are like, This email had a misspelling, and I'm like, you know, like okay, yeah. Like in this guy came back, and my dad was pissed. The guy pulls a gun on my dad. So my dad, his reaction was to punch through the window of the car. I'm sorry, we were getting so off on a tangent, but it's kind of interesting about business.
SPEAKER_01I'm in vested, I'm invested.
SPEAKER_00I know, right? Like, we got to finish the story. He punched the window at 78. Punch the window, yeah, of an automobile window, which you know that glass is like breaks it, then pulls his arm out, cuts the main artery in his arm. And this guy calls my mom on the phone and she goes, he goes, Hey, Penny, um, you need to come down here. Jim hurt him. He cut himself. And my mom told us, kids, she's like, get in the car, we got to go down there, which is just a couple miles from our house. And my mom walks in the little like tool shed, and my dad's sitting on a bucket with blood all over the floor holding his arm. And my mom goes, It was like God told me, bring towels. And she goes, I grabbed those towels, I wrapped his arm, put it up. And she's like, I um, she goes, and the ambulance got there to take your dad, and she goes, You guys came to the hospital with me. And they didn't know, like, because that main artery in your arm, it's like you could lose blood fast and just die.
SPEAKER_01Yeah, you could very much die.
SPEAKER_00Yeah, crazy. Yeah. And so, like, think about this from like a business perspective is it's like my mom's got these two kids, business is cranking, but this staff thing, and then um, what was crazy is then the other, some of the other employees, it was like my mom's like, I think they were trying to like take us down because we live in a very small town, that's where we're from. My mom's like, some, and then some she goes, and then a couple more people quit. It was like they were all, and then my mom goes, Your dad's in the hospital. She goes, I didn't know what to do. She goes, I called his old friend from the mill and said, Hey, can you come help me run this thing? Like, I don't know where to even start. And he's like, Yes. And that guy ended up being my dad's plant manager for like 20 years. Um so and it was, and it just elevated the whole thing because he was a great guy. And so, you know, it was like that was a big I bet if you went back and looked at their revenue from when that guy came in, I like was helping kind of get things in order. I bet you would see the revenue skyrocket from where they were. But what a horrible season to go through. And all these people are deserting you and lying about you, you know, like what a horrible thing. But then it just totally skyrocketed. So imagine being an entrepreneur and like going through that kind of stuff. Like, that's the stuff I saw my parents go through. And so I laugh when I work with people and they're like, my pop-up's not working on my site. I'm like, really? Like, are we mad about this? Like, we'll get it working, but like, are we mad? Like, really?
Free Tools, No Debt, Consistency
SPEAKER_01Are we what's going on in here? Yeah, exactly. That yeah, it that is yeah, that's nothing compared to what your dad had gone through. But that was, I mean, I hate that that happened to him, but what grit that you saw and hard work? So now that answers the the all the questions I need to know about you. And you you was born into your blood. I mean, you you saw it, you were raised in it, you had parents that encouraged you and didn't hold you back and believed in you. I think so many times, especially in people in small towns, they will let those little small voices of be safe, don't do that. And those people are just trying to help, they're not trying to it just you know dismantle you and not make you do what you're called to do. It's just a place of they don't understand, you know, they don't understand that there's another life or that maybe your path because their path looks different, and they want the comfortable path, and that may not be what's for you. But if you're listening, like if you don't have you know Britney's dye that will go through a window, you know, oh my gosh, somebody, you know, and encourage you, like, hey, take the risk, do all the things. You can still find that in groups. There's BMI groups, there's online groups, there's people that will support you because I always felt different for a while. Um, I have a lot of friends that work in nine to five jobs. I've worked nine to five jobs, and I and my and I love you know, I'm um I loved it and they love it and they're highly successful. They make good money, and there's nothing wrong with that. But it you do feel kind of alone sometimes if you are like your only family member or your only one in the friend group that is doing entrepreneurship because they're like, oh, what are you doing? You're oh you're doing that, and like influencing like influencers, people don't really understand them because there's money there. And I know a lot of people in small towns really make fun of influencers. Like, why do you post so much social media and why do you do this? And who do you think you are? Famous.
SPEAKER_00Well, it's kind of like what you think you're better than us. That's kind of a small town type of thing to say.
SPEAKER_01Yeah, and I'm like, Well, it paid for my Christmas, or you know what I mean? So it's just yeah, I always say to people, like, don't knock something if you don't understand it, because chances are you will kind of envy it, you just don't know how to do it. And if it paid you money, you do it too, you know.
SPEAKER_00So yeah, but what people don't understand is creating content is freaking hard. It's like I mean, not hard like physically, but like mentally, and to be on all the time and like to organize it and create stuff that really like people enjoy, like to entertain people in that way.
SPEAKER_01It's a lot of work, it's a lot of work, and we also like content creators and influencers have to deal with so much backlash and people laugh. Like people that don't understand it laugh, like, oh, mental health for content creators, yeah, because cyber bullying, like these people behind a keyboard that can't show their face that have these fake accounts that are probably your neighbor next to you. Like who even knows your friend that has secretly hated you forever, that's you and you find out later on. But but that's what I'm telling people. I'm just like, just who cares? Who cares if you have a family member making fun of you? Who cares if you have a bot making fun of you? Who cares? Post it. They're not paying your bills, you know.
SPEAKER_00My own brother blocked me, he still has me blocked. Yeah. Because, like, when I was, you know, I was growing that business um in network marketing, I was posting three times a day. Like, I think my conversation. Content was awesome. It was all very lifestyle, but it was just like, you know, who she thinks she is. Oh, the blah blah blah. You know, just like people just say and stuff. And what's so crazy is that it's like, you have no idea what's going on in my life for me to be so driven to grow this business. So it's like, do not judge it. And you know, it's Oprah, right? That said, well, if people aren't talking about you, you know, if people are talking about you, you must be doing something right.
SPEAKER_01Must be doing something right. That's right.
SPEAKER_00That's right. I love that, you know.
SPEAKER_01Yeah, that is awesome. Well, let's tell people how they can follow you online and how they can maybe request a consulting consultation. Because, guys, you don't have to be a mega business to work with her. You don't. No, but you can be a good idea.
Reputation, Responsiveness, And Staying Power
SPEAKER_00I did a consultation actually with a gal the other day that she's in the ideation phase and she's like, I got to raise some capital. She has an incredible, incredible story. And I was like, Hey, I'm gonna give you as much value as I can. This is where I think you need to start. This is what you got to get going. And she's like, Well, I want to work with you, so send me over your prices and I'm gonna make a way, you know, to make it happen. So I always give value. Um, so go to therevenueagency.com and you can just fill out a contact form. That's a great way to get in touch with me. You can also um follow me on social media. I run everything through my personal accounts. It's on Instagram, the Britney Hall. My name is spelled a little different, so pay attention to that. And uh I'm on Facebook and I mean, yeah, you can email me even Brittany at the revenueagency.com. And I even have a community that's a very um, it's really super affordable. And I coach every Tuesday at 12 o'clock central, and it's$47 a month. It's called Against the Grain. And um, I love that group. And it's primarily women. We have a couple men in there, but what we're doing is every week we're doing like bite-sized business growth tactics. So there's always a mindset, a skill, and an action that we hit on. And already, like I'm seeing people just lock in and they're like in the middle of the month, they're already past their end of the month goal because they're just like doing these little things that people forget about. But it's like that's how you build a business. You build it by the bite-sized pieces. So I have a community um where I'm coaching in there every single Tuesday, and it's super cool. I love that.
SPEAKER_01I love that. Especially let's people like they'll hear something like, Oh, that's common sense, but why didn't I think of it? Because you're making it too hard. And sometimes it just takes a community to be like, this is really easy. Let's break it down. Like little, like you said, little bite-sized nuggets, right? And then just kind of have that encouragement again. Community is where it's at, referrals is where it's at, you know. So you guys, yeah, if you don't, if this isn't for you, you know somebody could help, send it to Brittany. Like she is, she's a real deal, she's genuine. I'm so glad we met Britney. I really am. Me too.
SPEAKER_00It was like, yeah, it was probably a long time coming because I had heard about you and I was like, I gotta go say hi to her.
SPEAKER_01Oh, well, I'm so glad you did because you've just you've been a blessing to know so far. I can't wait to see what God brings out of our you know, friendship and business relationship in the future. And you guys go follow her, give her a like, and thank you so much. And you guys stay tuned for our next South Ball podcast coming soon. Thank you, Megan. Thank you.