ATL via Flint, MI producer Dillio tells me that marketing music doesn’t come naturally to him. “Allow yourself to make mistakes and never stop learning,” he reminds us as we discuss the ever-evolving music industry from the perspective of a focused and experienced—yet still up and coming—professional music producer. The benefits of music marketing, online courses, and mentorships that can help you sell beats almost always outweigh the costs. It’s all about finding a teacher and curriculum that speak to you. Because as you learn, you uncover golden nuggets of information or insight (a-ha!) that could be the very thing that help you get to the next level and change your life.
Dillio and I also discuss the importance of building a catalogue and how it prepares us for opportunities that will arise as we network and meet more people in the music community, online or otherwise. It helps us be ready to do business at a moment’s notice. One of the mistakes many producers make is not having a catalogue of beats finished and purposed for other artists to browse and buy.