Are you ready to grow a business that markets to moms without social media draining your energy? 

Hey there, I’m Ruthie Sterrett, founder of The Consistency Corner, a strategic social media marketing agency for brands that serve moms. I know firsthand that marketing can feel overwhelming, and that’s why I created this podcast—to help you simplify social media, amplify your message, and grow your brand with ease.

🎧 In each episode, you’ll discover:
✔️ How social media can work for you (instead of feeling like a never-ending task)
✔️ Struggles moms are facing today—and meet founders who are stepping in to help
✔️ Why strategy beats trends when it comes to social media marketing (while getting the TL;DR on the trends working today)

What to expect in upcoming episodes? Inspiring interviews with founders like you, scaling a business that serves moms, plus bite-sized social media tips!

💡 Who is this podcast for?
➡️ Founders of brands that serve moms who want to build brand authority without spending all day creating content
➡️ Marketing leaders and entrepreneurs looking for sustainable, strategic growth leveraging social media
➡️ Anyone who believes in conscious capitalism, disrupting outdated systems, and amplifying solutions that support moms 🙌

🔔 New episodes drop every Tuesday! Don’t forget to subscribe & turn on notifications so you never miss an episode.

💬 Let’s connect in real life!
🌟 Join us at our next Social Media Mixer—a networking event for founders of brands serving moms! Connect with like-minded entrepreneurs, exchange insights, and learn how to make social media work for your business.

📅 Save your spot now! 👉 https://www.theconsistencycorner.com/mixer

📩 DM me on Instagram → @ruthie.sterrett | @theconsistencycorner
📩 Visit the website → www.theconsistencycorner.com

✨ Key Takeaways:
✅ Social media should work for your business, not take over your life 🏡📱
✅ Moms are at the heart of change—your brand can make an impact 💖
✅ Consistency & strategy > trends & overwhelm 🎯
✅ Let’s simplify your social media strategy and make marketing FUN again! 🎉

In this episode of The Consistency Corner podcast, Ruthie Sterrett discusses the importance of consistency in business while also acknowledging that there are times when inconsistency is necessary. She shares her journey to entrepreneurship, the challenges she faced as a working mom, and her desire to create a supportive environment for other women.

Ruthie emphasizes the need for alignment in business and how her focus has shifted towards helping brands that serve moms. She also announces changes to the podcasting strategy, indicating a more flexible, inconsistent, approach moving forward.

Takeaways

• Consistency is crucial, but inconsistency can be okay.
• Ruthie's journey reflects the challenges of working moms.
• Social media should be part of a broader strategy.
• Finding alignment in business is essential for success.
• Helping brands that serve moms is the mission.
• Networking with like-minded founders is invaluable.
• Moms play a vital role in shaping the future.
• Creating a supportive work environment is important.
• Ruthie encourages sharing business pivots and shifts.

Keywords: consistency, business, marketing, social media, entrepreneurship, working moms, branding, agency, podcast, networking

Are you a founder that supports moms? Join us on November 15th, 2024 in the Seasonal Social Media Mixer! 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Are you a CEO mom feeling overwhelmed in the juggle of motherhood and business? This episode is your permission slip to prioritize yourself without the guilt. Join host Ruthie Sterrett and guest Scottie Durrett, a life coach for moms, as they discuss the journey from burnout to balance.

In this conversation, you'll discover:

• Why taking radical responsibility for yourself is the key to thriving in motherhood and business
• How to overcome the guilt of prioritizing your needs and dreams
• Practical strategies for setting boundaries and asking for help
• The importance of modeling self-care and authenticity for your children
• Tips for reconnecting with your passions and rediscovering joy

Scottie shares her personal story of hitting rock bottom as a stay-at-home mom and how it led her to transform her life and empower other moms to do the same. You'll learn why consistency doesn't mean constant and how to make progress in your business, even in the busiest seasons.

Whether you're a seasoned entrepreneur or just starting out, this episode will inspire you to embrace your multi-passionate nature and create a life that feels good on your terms.

Ready to reclaim your identity beyond motherhood? Tune in now and take the first step towards a more balanced, fulfilling life.

Connect with Scottie
Podcast: https://podcasts.apple.com/us/podcast/momplex-with-scottie-durrett/id1589834367 

IG: https://www.instagram.com/scottiedurrett/ 

FB: https://www.facebook.com/scottie.durrett.3/ 

Linkedin: https://www.linkedin.com/in/scottie-d-95333a47/ 

Freebie: https://scottiedurrett.com/self-care-menu/self-care-menu 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode listen in on a conversation about powering up your productivity and embracing accountability with Amanda McKinney, an accountability coach and author who's helping passionate individuals step through self-doubt and make progress towards their goals.

In this episode, we explore:

1. Amanda's journey from corporate layoff to successful entrepreneurship
2. The power of consistency over frequency in maintaining long-term success
3. Setting 90-day goals and asking yourself weekly: "What's one thing I can do this week to get closer to my goal?"
4. Strategies for overcoming self-doubt by remembering past successes
5. How to identify tasks to outsource: start with what you're not good at and don't enjoy
6. Embracing a 70% consistency mindset - it's about progress, not perfection
7. Why "done is better than perfect" should become your new mantra
8. The importance of accountability and productivity as crucial levers for achieving your goals

Connect with Amanda
https://www.amandamckinney.com 

Free Productivity Quiz: https://www.amandamckinney.com/quiz

Additional Free Resources: https://www.amandamckinney.com/free 

Podcast: https://pod.link/1473751874 

Book: https: www.amandamckinney.com/book 

Instagram: https://www.instagram.com/theamandamckinney/ 

LinkedIn: https://www.linkedin.com/in/theamanda-mckinney/

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode, Ruthie interviews Jen Paterson, the founder of Dollar Divas, a money coaching company that supports female entrepreneurs and mompreneurs. They discuss the importance of mindset and strategy in achieving financial success. Jen shares her journey and how she helps business owners understand and manage their finances. They emphasize the need for a good money mindset and the importance of creating systems and habits for effective and consistent money management. Jen shares her secret, implementing a weekly 'power hour' to review and manage finances. They also discuss the interplay between mindset and strategy and how they both contribute to your financial success.

Takeaways

• Mindset and strategy are both crucial for achieving financial success.
• Creating systems and habits, such as a weekly 'power hour', can help with effective money management.
• It's important to understand and address your money mindset and beliefs.
• Consistency and regular check-ins with your finances can lead to positive financial outcomes.
• Mindset and strategy work together to create lasting change and financial empowerment.

Connect with Jen Paterson:
Instagram: https://www.instagram.com/jenpaterson.biz
Website: https://www.dollardivas.org 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of The Consistency Corner, Ruthie welcomes Mariah Magazine, an SEO expert and successful YouTuber, to discuss how to build a thriving YouTube channel as part of your marketing ecosystem. Mariah shares her journey from burnout to earning $1000+ monthly from YouTube ads, all while staying true to her values and expertise.

Key takeaways:

• The power of tutorials in building a loyal audience
• How consistency (not constant output) leads to YouTube success
• Balancing SEO strategies with authentic content creation
• The importance of aligning your content with your brand values
• Why transparency and education can set you apart in the online space

Mariah offers insights on:

• Creating content that serves both existing clients and attracts new ones
• The unexpected benefits of sharing your learning process
• How to measure success beyond subscriber count
• Repurposing content across platforms without burning out
• The role of personal development in business growth

Whether you're just starting out on YouTube or looking to optimize your existing channel, this episode is packed with practical advice and inspiring stories. Learn how to create a YouTube strategy that feels authentic, serves your audience, and contributes to your overall marketing ecosystem.

Connect with Mariah:
Website: https://www.mariahmagazine.com/ 

Instagram: https://www.instagram.com/mariahmagazineco/ 

YouTube: https://www.youtube.com/c/MariahMagazine 

Podcast: https://curiouslyguided.com 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

On this episode of The Consistency Corner Podcast, host Ruthie Sterrett welcomes award-winning tech educator and YouTube expert, LaShonda Brown. Together, they discuss how YouTube can become an integral part of your marketing strategy and business growth.

Key takeaways:  

• Leveraging YouTube for passive income generation
• The power of live streaming for service providers
• Creating engaging content without burnout
• Optimizing your YouTube channel to drive traffic to your offers
• Balancing authenticity with strategic content creation
• Integrating content creation with client work
• Common pitfalls to avoid when starting a YouTube channel
• The impact of "reckless generosity" in business

LaShonda shares her journey from service provider to full-time content creator, now working a 20-hour week with steady income from YouTube. This episode offers insights for entrepreneurs at all stages looking to leverage YouTube in their marketing ecosystem.

Connect with LaShonda:
YouTube: https://youtube.com/lashondambrown
Instagram: https://www.instagram.com/lashondambrown/
LinkedIn: https://www.linkedin.com/in/lashondabrown/
Workshops: https://www.lashondabrown.com/youtube-workshops 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode, Ruthie interviews Sierra Ashburn, a virtual operations strategist and integrator. They discuss the importance of operations for founders and how human design can play a role in designing customized approaches. Sierra shares her journey to becoming an entrepreneur and the value of fostering collaboration and building relationships. They also explore the transition from being an entrepreneur to a CEO and the process of crafting strategic operational plans. In this conversation, Sierra discusses how she supports her clients and maps out a 90-day plan for them. She emphasizes the importance of having a realistic timeline and setting achievable goals. Sierra also shares insights on incorporating human design into business strategy and recommends starting with understanding one's type and authority. She highlights the value of finding role models who share the same human design type and profile. Sierra also touches on the application of human design in parenting and the importance of trusting one's gut and taking action. 

Takeaways

• Human design can be a valuable tool in designing customized approaches that align with an individual's strengths and preferences.
• Transitioning from an entrepreneur to a CEO requires delegating tasks and creating role clarity, supported by strategic operational plans. Supporting clients involves mapping out a 90-day plan that is realistic and achievable.
• Incorporating human design into business strategy can provide guidance and alignment.
• Trusting your gut and taking action based on your intuition is important for personal and business decision-making.
• Prioritizing self-care and creating consistent practices can help maintain balance and alignment in life and business.

Connect with Sierra:

Instagram: https://www.instagram.com/amplifiedinnovation/ 

LinkedIn: https://www.linkedin.com/in/sierra-henley-ashburn/ 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome back to another episode of The Consistency Corner podcast! In this episode, host Ruthie Sterrett is joined by marketing analyst Rebecca Caldwell, founder of Three Groves Marketing, to delve into a topic that every business owner should understand—UTM parameters. If you’ve ever wondered how to track where your website traffic is coming from or how to make data-driven decisions for your marketing strategies, there’s no gate keeping or bro-marketing tech talk here.

What You’ll Learn:

• What UTMs are and how they work in tandem with Google Analytics to provide valuable insights.
• Why understanding and using UTMs is essential for making informed marketing decisions.
• How to set up UTM links step-by-step, and the importance of creating a consistent naming convention.
• Tips for business owners at all stages, whether you're DIYing your marketing or handing off to a strategic partner or team.
• The critical difference between internal and external links and why it matters for your tracking accuracy.

Rebecca breaks down the often-overcomplicated tech side of marketing and shares her expertise on how to simplify the process, ensuring that even the busiest business owner can utilize these tools effectively.

Links & Resources:

• Rebecca’s Blog Post on UTMs: Three Groves Marketing Blog
• Download the Free Marketing Measurement Playbook: Marketing Measurement Playbook
• Google UTM Builder Tool: Google UTM Link Creator
• Connect with Rebecca on Instagram: @threegroves

Remember, the key to effective marketing is not just creativity but also measurement. Tune in to learn how to implement UTMs in your marketing strategy and start tracking results!

• Don’t forget to subscribe to The Consistency Corner podcast to never miss an episode!
• If you’re ready to take your marketing to the next level and need a strategic partner, connect with Ruthie, to learn how we can work together to amplify your brand and drive measurable growth.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of The Consistency Corner podcast, Ruthie Sterrett returns from a summer hiatus to discuss eight key marketing trends shaping the landscape in the latter half of 2024. As a marketing strategist and founder of The Consistency Corner, Ruthie offers valuable insights to help businesses stay ahead of the curve and prepare for future success.

Trends Covered: 

1. The rise of shorter podcasts and its impact on content strategy
2. Declining engagement across social media platforms and how to adapt
3. Increase in social media advertising and its implications for businesses
4. The emergence of micro offers from service providers
5. The continued relevance of Manychat in marketing automation
6. Meta's ongoing push for Threads and its potential for community building
7. Instagram's shift in metrics for Reels: from plays to views
8. How generative AI is changing Google search results and what it means for SEO

Ruthie emphasizes the importance of staying agile and experimental in your marketing efforts. She also reminds listeners that as a CEO, you don't have to wear the CMO hat – partnering with a strategic marketing expert can help elevate your business to the next level.

Whether you're DIYing your marketing, leading a team, or considering outsourcing, this episode provides valuable insights to help you navigate the ever-changing marketing landscape.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this week's summer feed drop, I share an episode of Melissa Snow's podcast, Powerful Women Rising. I was a guest on her show and we discuss the importance of having a strategic approach to using Instagram for business. Social media, including Instagram, is just one piece of the marketing puzzle and should not be the sole focus. Melissa and I discuss my recommdations on how to create a professional and branded presence on Instagram, without spending excessive time on the platform. We chat about the concept of the nine-grid strategy, where nine posts on Instagram form a cohesive story about the business, its values, and the problems it solves and highlight the need for intentional content that attracts, nurtures, and converts potential customers.

Takeaways

• Instagram should be part of a larger marketing strategy and not the sole focus.
• Having a professional presence on Instagram is important for potential customers to find and evaluate your business.
• The nine-grid strategy on Instagram can create a cohesive and intentional story about your business.
• Content on Instagram should be created with the intention of attracting, nurturing, or converting potential customers.

Connect with Melissa
Check out the Powerful Women Rising Speednetworking Event and
subscribe to the Powerful Women Rising Podcast.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode of the Consistency Corner podcast, I discuss the importance of mission, vision, and values in building a lasting brand. These elements provide a solid foundation for a brand and serve as a filter for business decisions. We walk through the process of defining mission and vision statements, as well as identifying brand values. Plus why it's critical to make time for regular reflection and revision of these statements to ensure they align with the direction of the business. By incorporating mission, vision, and values into daily interactions and content, businesses can attract the right customers and achieve desired results.

Takeaways

• Mission, vision, and values provide a solid foundation for a lasting brand.
• Regularly reflect on and revise mission and vision statements to ensure alignment with the direction of the business.
• Brand values serve as a filter for business decisions and attract the right customers.
• Incorporate mission, vision, and values into daily interactions and content to achieve desired results.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

The summer season of The Consistency Corner Podcast is featuring  bi-weekly feed drops of episodes from some of my favorite podcasts! Today we're highlighting Sarah Walton, host of the Game On Girlfriend Podcast.

In this epiosde Sarah interviews me on her show, and I share my journey from retail management to corporate marketing and eventually entrepreneurship. I discuss the impact of social media on business owners and provide insights on content planning, strategy, and time management. Our discussion emphasizes the importance of long-form content and the need to view social media as a container within a comprehensive marketing strategy.

Takeaways

• Ruthie's journey from retail management to corporate marketing and entrepreneurship highlights the importance of learning and adapting in the business world.
• Social media should be viewed as a container within a comprehensive marketing strategy, and business owners should prioritize long-form content as an anchor for their content.
• Effective time management and content planning are essential for business growth and success, and business owners should focus on attracting new eyes to their business through strategic content and engagement

Connect with Sarah

Check out the Freedom Calculator on her website and learn more about The Abundance Academy.
Subscribe to the Game On Girlfriend Podcast.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

This episode discusses the success equation, marketing funnel, sales equation, and the importance of time, intensity, consistency, and belief in achieving results.

Takeaways

• Reevaluate your marketing strategy and focus on serving clients, leading teams, and being visionary.
• Understand the success equation and its application to marketing funnels and sales equations.
• Recognize the importance of time, intensity, consistency, and belief in achieving marketing results.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

The summer season of The Consistency Corner Podcast is featuring  bi-weekly feed drops of episodes from some of my favorite podcasts! Today we're highlighting Amanda McKinney, host of the Unapolgetic Entrepreneur Podcast.

In this epiosde Amanda interviews me on her show, and we discuss dealing with the challenges of entrepreneurship and the hard things that come with it. Our conversation digs into the importance of choosing your hard and being prepared for the difficulties that come with entrepreneurship, along with personal experiences and insights on topics such as revenue fluctuations, navigating emotions, and dealing with comparison. We get into the real amdist the hightlight reel and the need for realistic expectations, the importance of taking action even without a clear plan, and the emotional toll of making tough business decisions. Go behind the curtain with us as we discuss the difficulty of turning off work as a business owner, the need to balance business and personal life, and the impact of social media comparison, along with the importance of integrating work and life rather than striving for balance.

Takeaways

• Entrepreneurship is hard, but so is working for someone else. Choose your hard.
• Revenue fluctuations are normal in business. Prepare for ebbs and flows.
• Navigating emotions is a challenge for entrepreneurs. Acknowledge and process your feelings.
• Comparison can lead to unnecessary pressure. Focus on your own journey.
• Creating a realistic plan is important, but be prepared to adapt and make tough decisions.
• Take action even if you don't have all the answers. Keep moving forward. Being an entrepreneur means thinking about your business 100% of the time, making it difficult to turn off work.

Connect with Amanda

Check out the free Productivity Quiz on her website and connect with her on Instagram or LinkedIn.
Subscribe to the The Unapologetic Entrepreneur Podcast.

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

As we head into the heat summer season, it's time to take a step back and re-evaluate your business goals, in order to guide your marketing strategy. This throwback episode is a deep dive in a timeless exercise of working backwards to reverse engineer your business goals, so you can evaluate what marketing activations and content make the most sense for your business.

Takeaways

• The importance of reevaluating marketing strategy and taking a step back to focus on intentional business goals.
• Understanding the sales equation and its components, including traffic, conversion rate, average order value, and units per transaction.
• The impact of business goals on marketing strategy and the need to define baselines for sales, average order value, number of transactions, and traffic.
• The relationship between content strategy, marketing activations, and promotional strategy in achieving business goals.

Want to brainstorm with Ruthie on how to achieve your business goals through marketing? Book a CMO consultation to learn more! 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

The Consistency Corner Podcast is going on summer vacation. Listen in as I share my journey in deciding to pause the podcast, and what that means for my marketing strategy and business. I talk about how I explored the idea of taking a break to reassess the podcast's role in my business and to giving myself time and space to make a decision. Hear me candidly share thoughts on messaging and the importance of clarity in communicating a problem you solves and who you serve, regardless of the platform where you choose to market your buswiness. 

Takeaways

• Consider the return on investment of your marketing containers and how it fits into your overall marketing strategy.
• Taking a break can provide time and space to reassess and make decisions about the future of your business.
• Clarity in messaging is crucial for effectively communicating the problem you solve and who you serve, no matter where you show up.
• It's okay to pause or pivot in your business if it aligns with your goals and priorities, even if it feels challenging.

During the summer break we'll continue to publish weekly episodes, bringing back re-runs of favorite shows and a few shows from podcasters in The Consistency Corner Community.

To continue to get CMO level strategy and insights in your inbox every month, sign up here. 

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Ruthie sits down with Fabienne Fredrickson, a seasoned business coach and author of "The Leveraged Business." In this episode, Fabienne shares invaluable insights from her decades of experience helping women achieve extraordinary success while maintaining a balanced life.

What You'll Learn:

• The Eight Steps to Scaling Your Business: Fabienne outlines the crucial steps necessary for business owners aspiring to hit the million-dollar mark while enjoying up to 14 weeks of vacation.
• From Overwhelmed to Overjoyed: Learn how to transition from being swamped by your business to mastering a work-life balance that fuels both your personal happiness and business growth.
• Leverage Without Burnout: Discover strategies to scale your business without the hustle and grind that leads to burnout.
• The Power of Community: Explore how a supportive community can accelerate your journey to seven figures, fostering an environment where collaboration triumphs over competition.

Join Ruthie and Fabienne as they dive into these topics, providing you with the tools to not just grow your business, but to thrive as an entrepreneur.

Recommended Resources:

• "The Leveraged Business" by Fabienne Fredrickson: Dive deeper into the strategies discussed in the podcast and start applying them to your business.

Connect with Fabienne:

Explore more resources and connect with Fabienne at BoldHeart.com or connect with her on Instagram or LinkedIn

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome to the first installment of our new monthly series, "If I Was Your CMO," where Ruthie, a fractional Chief Marketing Officer, shares top-tier marketing strategies and insights. In today's episode we cover distinctions between an entrepreneur and a CEO and discuss when to transition to focus on strategic growth. This series is designed for CEOs ready to elevate their marketing and drive business growth without being overwhelmed by the operational details.

In This Episode, You'll Discover:

• The Role of a CMO: Understand the pivotal role of a Chief Marketing Officer and how it aligns with your needs as a CEO.
• Entrepreneur vs. CEO: Learn the critical transition from handling day-to-day tasks to focusing on strategic growth and leadership.
• Delegating for Growth: Insights into effective delegation, outsourcing, and utilizing strategic partners to enhance your marketing efforts.
• Upcoming Topics: Get a sneak peek into future episodes, including how to master brand consistency to boost customer loyalty.

Join Our Exclusive Email Series:
Don’t miss out on additional tips and strategies that aren’t covered in the podcast. Subscribe to our 'If I Was Your CMO' newsletter for monthly insights. 

Stay tuned for actionable advice that will not only guide your marketing efforts but also enhance your role as a CEO, ensuring your business continues to thrive in competitive markets.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

Welcome to another real talk episode of The Consistency Corner podcast, where we dig into the art of authentic sales with sales coach Gwen Tinsley. In this episode, Gwen shares her journey from corporate sales to empowering female entrepreneurs to sell with confidence and integrity. Discover how sales and marketing can work hand-in-hand to scale your business, and learn why creating a sales system that feels genuine is crucial for lasting success.

In this episode, you'll learn:

• The difference between sales and marketing and how they complement each other.
• Strategies for selling that feel genuine and build long-term relationships.
• The importance of a sales system and how to implement one effectively.
• Gwen's insights on overcoming the stigma attached to sales and how to transform your sales approach.

Connect with Gwen:
Website: https://www.gritandtenacityconsulting.com
Instagram: https://www.instagram.com/gritandtenacityconsulting/
The Grit & Tenacity Podcast

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this perspective shifting episode of The Consistency Corner Podcast, Ruthie dives into a crucial decision every entrepreneur faces: when to hire help versus when to seek mentorship. Drawing from her personal experiences and lessons learned in her business journey, Ruthie discusses:

• The importance of understanding your business chapter and not comparing it to others'.
• Key considerations for choosing between mentorship and hiring help.
• Personal anecdotes on how outsourcing and mentorship have impacted her business growth.
• Practical advice for entrepreneurs wrestling with these decisions in their own ventures.
• Why mental space and energy management are crucial in making these decisions.

Join Ruthie as she explores how effective delegation and strategic mentorship can significantly advance your business and personal growth.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode, Ruthie interviews Kimberly Tara, a CPA and certified tax coach, about the importance of a healthy money mindset and how it can fuel business growth. They discuss the different financial roles and when to work with a tax strategist. Kimberly shares her personal journey and the process of niche selection and evolution in her business. They also talk about the importance of brand values and consistency. The episode concludes with Kimberly providing actionable steps for better tax planning and personal development recommendations. In this conversation, Kimberly Tara discusses the importance of finding solace in books and how reading can help calm the mind. She also shares her personal experience of using books as a way to relax and improve her sleep. Additionally, Kimberly provides information on how listeners can connect with her online and learn more about her work. Lastly, she mentions the CEO Moms Building Wealth podcast, which aims to provide support and a sense of community for moms who are also CEOs.

Takeaways

• Developing a healthy money mindset is crucial for business growth and success.
• Understanding the different financial roles, such as bookkeepers, CPAs, and tax strategists, can help business owners make informed decisions.
• Working with a tax strategist can be beneficial for business owners who are making a profit and want to optimize their tax strategy.
• Niche selection and evolution is a continuous process that allows businesses to align with their ideal clients and values.
• Consistency in gratitude and reflection can help improve mindset and overall well-being.

Connect with Kimberly Tara
Website: https://www.taracpafirm.com 

Instagram: https://www.instagram.com/taracpafirm/ 

CEO Moms Building Wealth Podcast: https://pod.link/1613419377 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this unfiltered episode, host Ruthie Sterrett, a CMO and founder of The Consistency Corner reflects on a drop in email open rates, click rates, and sales in business. Because she believes in the importance of transparent conversations about the challenges of running a business and the allure of quick fixes and easy solutions. Ruthie shares her experience of building her email list and realizing something is off.   She explores the need to define the ideal client and refine the messaging to better connect with a target audience. Ruthie emphasizes the importance of community and supporting each other on the journey of entrepreneurship in this raw and real behind the scenes episode.

Takeaways

• Transparent conversations about the challenges of running a business are important for women in business to have with each other.
• The allure of quick fixes and easy solutions can be tempting, but it's important to recognize that building a successful business is complex and requires ongoing effort.
• Building an email list through bundles and summits could attract an audience that may not be aligned with your offer suite. 
• Defining the ideal client and refining messaging are crucial for connecting with the right audience and driving conversions.
• Community and support from like-minded entrepreneurs are essential for navigating the journey of entrepreneurship.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode, Ruthie interviews Kate Doster about the strategy of building and hosting online bundles. They discuss the benefits of bundles, the difference between hosting and participating in a bundle, common mistakes to avoid, and the strategy between paid and free bundles.

In this conversation, Kate Doster shares insights on being authentic in your communication and using filters to connect with your audience. She emphasizes the importance of using your own voice and not trying to be someone you're not and she talks about the importance of consistency and shares her personal journey with powerlifting.

Takeaways

• Bundles can be a powerful strategy for list building and generating revenue.
• Hosting a bundle allows you to curate the experience, build strong connections with contributors, and have more control over the promotion.
• Common mistakes to avoid when hosting a bundle include neglecting your own products, not curating a variety of high-quality items, and not having a tech backup plan.
• Planning and communication are key to a successful bundle, and it's important to align your brand values with the experience you provide. Be yourself and use your own voice in your communication.

Connect with Kate:
Kate’s Website – www.katedoster.com
Kate’s Instagram handle –  @kate_doster
Kate’s Podcast – The Do The Brave Thing Online Business Podcast  Apple Podcast    | Spotify

 Free gift #1 – List Blitz Masterclass – Learn how to explode your list (and bottom line) hosting bundles 

Free gift #2 – Get 2 Years Worth of Planned Email Ideas

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner

In this episode, Ruthie interviews Jordan Schanda King, the founder of Easy Scaling, about the benefits of using a 9 grid on Instagram. We discuss the challenges of managing multiple Instagram accounts and the importance of having a strong online presence. 
Jordan shares her personal relationship with social media and how she uses a 9 grid to establish a professional and intentional presence for her company. 
We also dig into the time and effort required for branding and the need for consistent content on social media. 
Jordan shares her experience as a client of The Consistency Corner and the  efficiency and ease of communication in their collaboration,  highlighting the importance of conversation for better information and the value of an outside perspective in crafting a business's message. 
Jordan also emphasizes the power of copy and repetition in marketing and the need for visibility and PR strategies, something she has helped her clients with, inside Scaling School. 

A few favorite takeaways:

• Using a 9 grid on Instagram can help establish a professional and intentional presence for your company.
• Managing multiple Instagram accounts can be challenging, and it's important to prioritize and focus on the accounts that align with your long-term goals.
• Having a strong online presence is crucial, as potential clients often look up businesses on social media and websites before making a decision.
• Branding and creating consistent content takes time and effort, but it is essential for building authority and attracting clients. 
• An outside perspective can provide valuable insights and help craft your unique business messaging.
• Repetition and copywriting are powerful tools in marketing.
• Visibility and PR strategies are essential for attracting clients and building credibility.
• Choosing the right marketing strategy requires a holistic approach and consistency in execution.

Connect with Jordan on Instagram and checkout Easy Scaling's 9 Grid designed by The Consistency Corner.

Interested in Scaling School or learning the next step to scale your business? Take the B-SAT a free business scaling aptitude test to determine your next steps in the process. 

Looking for a networking event that actually feels good? The Social Media Mixer is a virtual space where founders who support moms can connect, collaborate, and get actionable social media insights—without the awkward Zoom rooms or salesy pitches. Join us every six weeks for fun, structured conversations and strategies you can actually use. Grab a seat or get the All-Access Pass here: theconsistencycorner.com/mixer

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner