You’re not bad at marketing — and your strategy probably isn’t broken.
 What’s more likely? You’re trying to execute a marketing plan that doesn’t match your actual capacity.

In this episode of The Consistency Corner, Ruthie breaks down why capacity is a strategic input, not a personal flaw — and how ignoring it is the fastest way to burn out, stall momentum, or abandon a plan that could have worked with the right support.

Using a road trip analogy (yes, including gas tanks, detours, and playlists), this conversation reframes marketing consistency through a more human, sustainable lens — especially for mom founders carrying real-life responsibilities alongside business growth.

You’ll learn why every marketing tactic works in theory, why most plans fail in practice, and how to start building a strategy that honors your time, energy, health, and season of life. This episode is for founders who are tired of feeling behind, overwhelmed, or frustrated with marketing that looks good on paper but never gets executed.

If you’re planning your next quarter — or the rest of the year — this episode will help you slow down, get honest, and make decisions that actually stick.

Don't forget to subscribe to the podcast so you never miss an episode, and follow along over on Instagram!
@ruthie.sterrett
@theconsistencycorner