The Digital Marketing Campfire

Danielle Kidney (The Creative Pack) - "Taking the Right Risks"

Rob Wiltsey, Danielle Kidney

Danielle Kidney is the founder of The Creative Pack (www.thecreativepack.com), an award-winning digital packaging agency in Los Angeles. In this episode, Danielle shares about her journey and discusses the importance of taking risks and choosing growth over comfort.

Though every risk was difficult to take, each one brought Danielle closer to her vision for her life. Today Danielle is running a successful, award-winning branding & packaging agency called The Creative Pack. Her and her team are creating gorgeous designs and packaging for world-class CPG brands, and it’s all because of the risks she’s carefully taken at every stage.

Why is risk taking important? How should you evaluate a risk? When do you know a risk is the right one to take? We’ll explore these questions and more, as well as hear Danielle’s for what makes excellent brand packaging, on this episode of the Digital Marketing Campfire!