Ryan Kerzner (Black & White Car Rentals) - "Word of Mouth Marketing"

Ryan Kerzner has had a long career in marketing in the luxury car rental industry. Today, he is the Director of Operations and Business Development at Black and White Car Rentals in Beverly Hills, CA (https://bwrentacar.com) His experience includes marketing strategy, customer services, business development, and sales. Ryan is passionate about the customer’s experience and developing the holy grail of marketing for his brands: word of mouth.

With so many targeted and direct response tactics available to marketers today, many brands forget that word-of-mouth marketing can be the most powerful way to earn new customers.  Ryan believes that it’s essential that businesses create absolute fanatics about their products and services so that they tell others about their experience. This isn’t done by accident. It takes strategy and intentionality on the part of businesses to get your customer to repeat your brand messaging FOR you!

In this episode, we dive deep into the various tried and true tactics that Ryan has utilized throughout his career to get your customers talking, both online and off.