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“The cycling industry needed a good shake-up”: Can bike brands finally breathe again in 2026? Why the industry is back on track and “wiser” after years of turmoil + Tour de France UK Grands Départs reaction
The road.cc Podcast
The road.cc Podcast
“The cycling industry needed a good shake-up”: Can bike brands finally breathe again in 2026? Why the industry is back on track and “wiser” after years of turmoil + Tour de France UK Grands Départs reaction
Jan 16, 2026
road.cc
On this week’s episode of the road.cc Podcast, bike industry stalwart Rory Hitchens joins us for our annual cycling market health check-up – and tells us why brands being “honest” with themselves have brought the industry back to where it needs to be.
And in part two, Ryan and Dan pore over the details of next summer’s festival of bike racing. Apologies in advance to the people of Carlisle...
